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1、Micro-Credentials Impact Report 2025Insights from Students and Employers20201030405060708Contents01Introduction 04Foreword 04Micro-credentials:The big picture 0502Insights from students and employers 10Building essential skills and job readiness 11A catalyst for employability 12The growing popularit

2、y of skill-based hiring 13Driving salary premiums and employer ROI 14Bridging soft skills gaps and improving job performance 1603Micro-credential adoption trends 18The growing adoption of industry micro-credentials 19Igniting student confidence and career breakthroughs 2104Credit-bearing micro-crede

3、ntials increase student engagement 22Adding value to degree programs 23Deepening engagement and satisfaction 24Rising demand for credit-bearing micro-credentials 25Project Advance Austins credit integration with Coursera 2605GenAI micro-credentials boost productivity 27Driving student efficiency wit

4、h GenAI 28Bridging the employer support gap 3906Navigating change 30Empowering individuals and institutions to adapt 313020103040506070807Country spotlights 32Brazil 33France 35India 37Indonesia 39Mexico 41Saudi Arabia 43Thailand 45Turkey 47United Kingdom 49United States 5108Appendix 53Career Academ

5、y 54ACE-recommended courses on Coursera 55ECTS-recommended courses on Coursera 57NNSQF-aligned courses on Coursera 58GenAI-enhanced Professional Certificates 59Methodology 60About Coursera 61Endnotes 6240201030405060708ForewordAs the labor market changes and GenAI reshapes industries,micro-credentia

6、ls help students,employers,and universities adapt quickly.Nearly 9 in 10 students see micro-credentials as key to job successa powerful statistic in an era when the labor market is in flux.This is especially true for generative AI(GenAI)credentials,with 96%of students favoring their inclusion in deg

7、ree programs.Meanwhile,employers highly value candidates who hold recognized micro-credentialsan encouraging sign that industry,too,is embracing this new form of workforce readiness.Globally,96%of employers say micro-credentials strengthen a candidates job application.Additionally,9 in 10 are willin

8、g to offer micro-credential holders a higher starting salary,and more would hire a less experienced candidate with a GenAI credential over someone more experienced without one.Recognizing these trends,higher education institutions are using career credentials to strengthen students long-term career

9、prospects.Fifty-three percent of universities offering micro-credentials provide credit-bearing options,and 82%indicate plans to do so within the next few years.1While integrating new learning models requires careful coordination between academic administrators,faculty,and industry partners,were see

10、ing innovative institutions crack the code.At the University of Szeged in Hungary,for instance,students can fulfill their degree requirements by completing Professional Certificates that count as credits in the European Credit Transfer and Accumulation System(ECTS)providing added value to their educ

11、ation.2The Micro-Credentials Impact Report 2025 brings together perspectives from over 2,000 students and employers across six regions,illustrating both the growing demand and the real-world impact of micro-credentials.As Chief Content Officer at Coursera,Ive seen firsthand how industry-aligned,skil

12、ls-focused education can transform lives and livelihoods.Whether youre leading a university,supporting workforce development,or shaping the future of work,my hope is that these findings will inspire you to embrace the micro-credentials movement and build a future where learning truly prepares indivi

13、duals for success in the modern job market.ForewordMarni Baker Stein Chief Content Officer,Coursera50201030405060708Overview|Micro-credentials:The big pictureStudents and employers see micro-credentials as critical to career success Students and employers overwhelmingly view micro-credentials as cri

14、tical to career readiness.In fact,85%of students who have earned a micro-credential say it improves job prospects,and 91%believe it will help them succeed once employed.Ninety percent of employers are also willing to offer higher starting salariesoften 1015%morefor candidates with recognized or cred

15、it-bearing credentials.Plus,96%agree that micro-credentials strengthen a candidates application,with 87%of employers having hired at least one micro-credential holder in the past year.Micro-credentials:The big picture Insights in actionHigher education:Incorporate micro-credentials into degrees to m

16、eet rising student demand for career relevance.Governments:Promote credentials through workforce development programs to train job seekers and address local skill gaps.Employers:Recognize micro-credentials in hiring and L&D frameworks to find job-ready talent.Learners:Pursue micro-credentials that a

17、lign with target roles or industries,highlighting these on rsums.91%of students with micro-credentials believe these credentials will help them succeed in their job What is a micro-credential?A micro-credential is a record of focused learning achievement verifying what a learner knows,understands,or

18、 can do.It includes an assessment based on clearly defined standards and is awarded by a trusted provider.3 A micro-credential holds standalone value and may also contribute to a larger qualificationsuch as a full degreethrough recognition of prior learning.Critically,accrediting agencies recognize

19、micro-credentials that meet the quality standards they set.On Coursera,Professional Certificates and Specializations are two types of micro-credentials that help learners develop in-demand skills for specific jobs or industries.Entry-level programs typically take 312 months to complete and feature s

20、kill-building in areas such as project management,data analysis,and software development.Many offer additional career support,including rsum help,interview practice,and networking opportunities,ensuring learners can demonstrate competency to employers and stay competitive in a fast-changing job mark

21、et.60201030405060708Overview|Micro-credentials:The big pictureCredit-bearing credentials drive student enrollment and engagement Student interest and engagement soar when campuses offer credit-bearing micro-credentials through recognized academic partners.Students are 2x more likely to remain engage

22、d(from 40%to 89%)and 2.4x more likely to enroll(from 36%to 88%)if a degree program offers credit-bearing micro-credentials.Ninety-four percent of students also say theyre eager to earn credentials that count as credit toward their degreeup from 55%in 2023.4 And 41%of those who have micro-credentials

23、 earned at least one that was credit-bearing.Higher education leaders offering micro-credentials see them as a path to happier students,with nearly 9 in 10 agreeing they boost satisfaction and engagement.Seventy-five percent agree that students are more likely to enroll in programs that offer micro-

24、credentials for academic credit.5 Country spotlightKazakhstan Ministry of Science of Higher Education90+universities in Kazakhstan partner with Coursera through its Ministry of Science and Higher Education,offering a range of courses and Professional Certificates in cybersecurity,project management,

25、and generative AI(GenAI).Student success stories are abundant:1.Zhanbota launched a bakery,applying insights from Courseras Business Strategy course.2.Rakhat and Abat built an electronic queue system at Zhubanov University.3.13 learners at Atyrau University won local start-up competitions after comp

26、leting Coursera certificates in entrepreneurship.Insights in actionHigher education:Integrate micro-credentials backed by accrediting bodies(e.g.,ACE,ECTS)and qualification frameworks(e.g.,NSQF)into your curriculum.Governments:Incentivize universities to offer credit-bearing micro-credentials,expand

27、ing access to recognized,job-aligned education.Employers:Co-design courses institutions can offer for academic credit,ensuring students graduate workforce-ready.Learners:Use credit-bearing credentials to gain in-depth industry knowledge and stand out to employers.94%of students are eager to earn cre

28、dit-bearing credentials70201030405060708Overview|Micro-credentials:The big pictureGenAI micro-credentials gain momentum GenAI dominates as the most crucial technical skill for career preparation,with 86%of students prioritizing it above other in-demand skills like Data Strategy and Software Developm

29、ent.Seventeen percent of students have already earned a GenAI micro-credentialand 96%believe GenAI training belongs in degree programs.Nearly 9 in 10 students who earned a GenAI micro-credential report improved AI skills for academic work.Meanwhile,92%of employers say theyd hire a less experienced c

30、andidate with a GenAI credential over someone more experienced without one,illustrating GenAIs impact on hiring decisions.Insights in actionHigher education:Embed GenAI micro-credentials into your curriculum to prepare students for the future of work.Governments:Fund workforce training programs that

31、 promote GenAI literacy and highlight the impact of ethical development and usage.Employers:Provide GenAI training to employees,especially in roles related to data analysis,operations,and business strategy.Learners:Prioritize GenAI certificates and specializations to differentiate yourself in a comp

32、etitive labor market,as recruiters increasingly value candidates with GenAI skills.96%of students believe GenAI training belongs in degree programsBlueprint:Equip learners with foundational GenAI skills1.Develop comprehensive AI literacy programs:These should include not only technical training but

33、also modules on AI ethics,data privacy,and the social impact of AI,ensuring that learners are equipped to use AI responsibly and effectively.2.Integrate GenAI across disciplines:AI isnt just for computer science students;its applications span disciplines.Universities should ensure that AI literacy i

34、s a core component of all academic programs,from the humanities to the sciences.3.Provide faculty development opportunities:Offer workshops,seminars,and resources to help faculty build their confidence and competence in teaching AI concepts,particularly those related to ethics and societal impact.80

35、201030405060708 Insights in actionHigher education:Showcase alumni whove leveraged micro-credentials for higher salaries or faster promotions to attract future learners.Governments:Prioritize funding toward micro-credentials in fields with skill shortages(e.g.,IT,cybersecurity)to strengthen local ec

36、onomies.Employers:Measure the ROI of credentialed employees,tracking productivity and retention as success metrics.Learners:Use your credentials to improve skill mastery,stand out in job interviews,and negotiate higher salaries.Micro-credentials lead to real job outcomes:raises,promotions,and confid

37、ence Eight in 10 students who earned micro-credentials reported that these certifications helped boost their confidence in their skills.One in 3 students said micro-credentials helped them secure internship opportunities.Entry-level employees with micro-credentials report tangible career benefits,in

38、cluding 28%who received a pay increase and 21%who earned a promotion.Among those with GenAI micro-credentials,70%say their productivity increased,and over 60%developed better problem-solving skills.Meanwhile,80%of entry-level employees with micro-credentials feel they enhance their day-to-day job pe

39、rformance,reflecting a clear ROI for individuals and organizations alike.80%of students say micro-credentials boost their skill confidenceMy Coursera journey has improved my skills and knowledge.Each course has provided valuable insights,shaped my perspective on industry trends,and fostered continuo

40、us growth.Afeef Nuqman Bin Arash Diploma in IT Cybersecurity,BAC Education Group 90201030405060708Overview|Micro-credentials:The big pictureMicro-credentials help individuals and institutions navigate change Seventy-one percent of entry-level employees are worried about rapid changes in their indust

41、ry.For them,micro-credentials offer a solution:83%say these credentials boost their confidence to adapt to these changes.Employers also find value in micro-credentials,which can quickly fill emerging skill gaps,mitigate talent shortages,and support workers through technological disruptionespecially

42、as GenAI adoption accelerates.Plus,94%believe they reduce first-year training costs,which can help manage industry changes more efficiently.Insights in actionHigher education:Quickly adapt curriculum to offer micro-credentials that help students build emerging skills.Governments:Partner with local b

43、usinesses to address skill deficits in real time,incorporating micro-credentials into workforce development programs.Employers:Formalize micro-credential pathways for roles undergoing rapid transformation(e.g.,data analysts,product managers).Learners:Continuously upskillparticularly if your field is

44、 evolving quicklyand show adaptability with recognized micro-credentials.83%of employees worried about rapid changes in their industry say micro-credentials will help them adapt Micro-Credentials Impact Report 2024 See how micro-credentials have evolved to shape todays landscape.Download report10Ins

45、ights from students and employers110201030405060708Employers around the world increasingly see micro-credentials as a powerful advantage for new hires Nine in 10 believe entry-level candidates with micro-credentials demonstrate higher proficiency in essential competencies such as problem-solving and

46、 communication,while another 9 in 10 say these skills are immediately applicable on the job.Building essential skills and job readinessEmployers say micro-credentials boost skill proficiencyQuestion:Employees with micro-credentials demonstrate higher proficiency in essential,industry-relevant skills

47、.(Agree or strongly agree)Employers say graduates with micro-credentials possess skills that are immediately applicable to job rolesQuestion:Graduates with micro-credentials possess skills that are immediately applicable to job roles.(Agree or strongly agree)Insights from students and employers|Buil

48、ding essential skills and job readinessThe Coursera integration equips students to tackle current and future global challenges.Were developing a curriculum that meets todays market demands and anticipates future trends to ensure our graduates remain competitive and innovative.Jorge Bossio Director o

49、f Digital Learning and Educational Innovation,Universidad Peruana de Ciencias Aplicadas 120201030405060708Students use micro-credentials to stay aheadNinety-four percent of students say micro-credentials accelerate career-skill development,and nearly 9 in 10 believe theyll help them succeed or remai

50、n competitive in a changing work environment.As global labor markets continue to evolve,micro-credentials offer a practical,flexible way for students and employees to stay aheadquickly bridging skill gaps and driving real-world impact.A catalyst for employabilityStudents believe micro-credentials he

51、lp build essential career skillsQuestion:To what extent do you agree or disagree with the following statement:“Micro-credentials help me build essential career skills.”(Agree or strongly agree)Students agree that micro-credentials will help them succeed in their jobQuestion:To what extent do you agr

52、ee or disagree with the following statement:“Once employed,earning a micro-credential will help me succeed in my job.”(Agree or strongly agree)94%of students agree that micro-credentials help build essential career skillsInsights from students and employers|A catalyst for employability13020103040506

53、0708The growing popularity of skill-based hiringEmployer demand for skills-based hiring requires educators to prioritize skills-based learning.We must adapt our curricula to prepare students for a job market where desired qualifications are shifting too quickly for traditional education to keep pace

54、.Francesca Lockhart Professor and Cybersecurity Clinic Program Lead University of Texas at Austin of employers are more likely to hire a candidate with a micro-credential compared to one withoutof employers hired a candidate with a micro-credential in the past year85%87%Employers strongly endorse mi

55、cro-credentials as a powerful driver of career successNearly all(97%)are already using or actively exploring skills-based hiringa 20-point jump since 2023reflecting a sharp upswing in the demand for verifiable,job-ready skills.6 Among the few employers not currently using skills-based hiring,93%plan

56、 to implement it in the future.In parallel,96%of global employers say a micro-credential strengthens a candidates application,up from 88%two years ago.7 This growing confidence also shows up in hiring decisions,with 87%of employers having hired at least one candidate holding a micro-credential in th

57、e past year.On campuses,97%of higher ed leaders offering micro-credentials believe these programs enhance students long-term career outcomes.8 Meanwhile,around 9 in 10 students believe credit-bearing and GenAI micro-credentials improve job prospects.Together,these trends confirm micro-credentials ro

58、le as a key differentiator for candidates in a skills-first hiring landscape.Insights from students and employers|The growing popularity of skill-based hiring97%of employers are already using or actively exploring skills-based hiring 96%agree that micro-credentials strengthen a candidates job applic

59、ation140201030405060708Micro-credentials deliver tangible financial benefits for both employees and employersMore than half of surveyed employers believe micro-credentials give their organization a competitive edge,citing improved productivity,innovation,and lower onboarding costs.Globally,9 in 10 e

60、mployers say theyre willing to offer candidates with micro-credentials a higher starting salary,with Asia Pacific(97%)and Middle East and North Africa(97%)leading the trend.Driving salary premiums and employer ROIEmployers offer higher salaries for micro-credential holdersQuestion:Are you willing to

61、 offer graduates with micro-credentials a higher starting salary compared to those without,recognizing the value of their specialized skills and preparedness?(Yes responses)Insights from students and employers|Driving salary premiums and employer ROI Employers look for GenAI skills Seventy-four perc

62、ent report challenges sourcing GenAI talent,highlighting an urgent demand for academically endorsed GenAI programs.Ninety-four percent believe universities should equip graduates with GenAI skills for entry-level roles.Seventy-five percent say theyd prefer to hire a less experienced candidate with a

63、 GenAI credential than a more experienced candidate without.150201030405060708Eighty-nine percent of employers confirm actual cost savingsmost commonly in the 1020%range,with the exception of employers in Latin America and the Caribbean,who cited the most savings(in the 2130%range).Among entry-level

64、 employees,1 in 3 attribute a recent pay increase to earning a micro-credential,and 1 in 5 of those saw raises exceeding 15%.Employers around the world report savingsQuestion:Have you observed savings in training costs for entry-level hires with micro-credentials?If yes,how much of your overall annu

65、al training costs do you anticipate saving?Insights from students and employers|Driving salary premiums and employer ROIEmployers say that micro-credentials reduce training time and costsQuestion:Hiring entry-level candidates with micro-credentials can reduce the time and costs associated with first

66、-year training.(Agree and strongly agree)Employers also cite significant gains in productivity and efficiency:94%believe micro-credentials reduce training time and costs.160201030405060708Micro-credentials bridge both soft and technical skill gapsSoft skills remain a challenge:7 in 10 employers say

67、recent graduates often struggle with communication,resilience,and active listening.9 Yet 8 in 10 entry-level employees with micro-credentials report improved job performancevalidating that short-form programs can rapidly address workplace demands.GenAI emerges as the most sought-after technical skil

68、l for students,employees,and employers.Among students,86%name GenAI as essential for future roles,while 92%of employers prioritize GenAI-savvy candidates.These trends confirm that micro-credentials play a critical role in bridging both soft and technical skill gapsequipping learners with advanced Ge

69、nAI capabilities that are increasingly vital for success in todays fast-evolving industries.Bridging soft skills gaps and improving job performanceInsights from students and employers|Bridging soft skills gaps and improving job performanceof employers cited soft skills as the top gap among new grads

70、,10 followed by tech skillsof employers say micro-credentials help address both,ensuring learners gain the foundational competencies and emerging technical expertise65%46%Job Skills Report 2025 Explore GenAI skill trends and how they intersect with micro-credentials.Get insights170201030405060708Ins

71、ights from students and employers|Bridging soft skills gaps and improving job performanceTop everyday skillsMost important to students for job preparationMost important to entry-level employeesEmployers prioritize in new hires with micro-credentialsBusiness CommunicationBusiness CommunicationBusines

72、s CommunicationActive ListeningCollaborationResilience&AdaptabilityCollaborationActive ListeningChange ManagementResilience&AdaptabilityPrioritizationActive ListeningPrioritizationResilience&AdaptabilityPrioritizationTop technical skillsMost important to students for job preparationMost important to

73、 entry-level employeesEmployers prioritize in new hires with micro-credentialsGenerative AI(GenAI)Generative AI(GenAI)Generative AI(GenAI)Software DevelopmentBusiness AnalyticsCybersecurityData StrategyData StrategyBusiness AnalyticsBusiness AnalyticsCybersecurityDigital Marketing&E-CommerceCybersec

74、uritySoftware DevelopmentPrioritization18Micro-credential adoption trends190201030405060708Learners are opting for micro-credentials to achieve quick,measurable impact When choosing micro-credentials,students prioritize accreditation and quality assurance(61%),hands-on training(58%),and employer rep

75、utation(57%).Two-thirds of students and 3 in 4 entry-level employees with micro-credentials have earned at least 2,with most continuing to enroll in multiple programs over time.Students prioritize quality and relevance in a micro-credentialQuestion:When evaluating a micro-credential,which factors ar

76、e most important to you?(Select all that apply)1 in 3 students say theyve earned a micro-credential 1 in 4 entry-level employees report having earned a micro-credential on the job25%33%Micro-credential adoption trends|The growing adoption of industry micro-credentialsMore than 8 in 10 employers glob

77、ally say theyre at least moderately familiar with micro-credential training.Employers report that 95%of micro-credential holders show initiative,clear skill competencies,and a stronger commitment to professional growthleading many organizations to integrate micro-credentials into their own upskillin

78、g and hiring programs.11 A similar pattern emerges on campus:More than half(51%)of higher education leaders say their institutions already offer micro-credentials,allowing students to develop applicable,job-ready skills while earning their degree.Of those,73%expanded their offerings to offer additio

79、nal micro-credentials.12Student adoption of micro-credentials2 in 3 students who earn a micro-credential dont stop at one;they go on to earn multiple.Employee adoption of micro-credentials3 in 4 entry-level employees who earn a micro-credential say theyve earned more than one.The growing adoption of

80、 industry micro-credentials20020103040506070880+Professional Certificates provide pathways to jobs Software Development Data Project Management Cybersecurity Design Payroll and Accounting Cloud Business and Marketing Information TechnologyMicro-credential adoption trends|The growing adoption of indu

81、stry micro-credentialsMeta Front-End DeveloperGoogle Data AnalyticsGoogle Project ManagementGoogle CybersecurityGoogle UX DesignIntuit BookkeepingAWS Cloud Technology ConsultantGoogle Digital Marketing&E-commerceGoogle IT SupportIBM Full Stack Software DeveloperAdobe Graphic DesignerMicrosoft Cloud

82、Support AssociateMeta Social Media MarketingMicrosoft Cybersecurity AnalystMicrosoft UX DesignAWS Cloud Support AssociateMeta Marketing AnalyticsMicrosoft IT Support SpecialistMeta Back-End DeveloperIBM Cybersecurity AnalystIBM Data ScienceIBM Data AnalystIBM IT Project ManagerIBM Project ManagerIBM

83、 Data ScienceIBM Data AnalystIBM IT Support 210201030405060708Micro-credentials are quickly gaining mainstream adoption,with students,employers,and higher education leaders all reporting significant benefits Among students who earned a micro-credential,85%cite increased confidence a boost that trans

84、lates into tangible outcomes,from landing internships(31%)to adapting more quickly to new roles(21%).of employees attribute securing a job to the micro-credential they earned20%Igniting student confidence and career breakthroughs Top employee outcomes4 in 5 entry-level employees view micro-credentia

85、ls as confidence boosters in fast-changing fields.Their most commonly reported benefits include:Adapting to a new job faster Securing job interviews Landing a new job Top student outcomes85%of students who have earned a micro-credential report greater confidence in their skills.Direct career outcome

86、s include:Landing internships Adapting to a new job more quickly Securing a new jobMicro-credential adoption trends|Igniting student confidence and career breakthroughsEven those without micro-credentials see their potential:92%believe these credentials will enhance their confidence on the job.In Sp

87、ain,Alfonso X El Sabio Universitys Skill School integrates courses on Coursera throughout its degree learning program,providing students with the opportunity to earn certificates that enhance their employment.22Credit-bearing micro-credentials increase student engagement230201030405060708Todays stud

88、ents weigh job readiness as they decide on a degree program Globally,a students likelihood of enrolling more than doublesfrom 36%to 75%when a program includes any micro-credential.Adding value to degree programsThe effect is even greater for programs with specialized credentials:Higher education lea

89、ders validate these findings,with 72%reporting that students are more inclined to enroll in credit-bearing micro-credential programs.Additionally,4 in 5 leaders offering micro-credentials say they help with student retention.13Faced with a changing labor market,students want confidence that their de

90、gree will translate to real-world career success.By incorporating micro-credentialsparticularly those offering academic credit or GenAI skillscampuses can differentiate themselves,fueling both recruitment and reputation in an increasingly competitive landscape.Credit-bearing micro-credentials increa

91、se student engagemen|Adding value to degree programs80%of higher education leaders offering micro-credentials say they help with student retention240201030405060708Micro-credentials dont just attract enrollments;they also keep students motivated Students are twice as likely to remain engaged in a de

92、gree program that offers micro-credentials,with engagement soaring to nearly 89%for credit-bearing credentials,and 91%for GenAI credentials a threefold rise compared to programs without them.Deepening engagement and satisfaction Learners flock to GenAI globallyGenAI course enrollments on Coursera do

93、ubled from 2024 to 2025.14To date,there have been over 8 million enrollments in GenAI,with 12 people per minute signing up for GenAI content in 2025.54%of these enrollments are from emerging markets(India,Colombia,Mexico).15 Nine in 10 higher ed leaders who offer micro-credentials see higher satisfa

94、ction among learnersa factor often tied to lower dropout rates.16 By weaving high-value,job-aligned micro-credentials into the curriculum,institutions can sustain momentum,ensure workforce relevance,and ultimately bolster student success long after graduation.A well-designed micro-credential empower

95、s students with job-specific skills and provides employers with a clear signal of relevant expertisea win-win for both sides.Vikas Wadhwani Director of Learning and Certifications Credit-bearing micro-credentials increase student engagemen|Deepening engagement and satisfaction250201030405060708 Take

96、aways for workforce development leadersAdd credit-bearing credentials to job training:With employers offering higher salaries for credit-bearing credentials compared to general ones,consider including industry certifications with academic credit in digital training programs to help job seekers see h

97、igher earning potential.Build degree pathways:Explore partnership opportunities with universities to offer job seekers in degree programs immediate employment and long-term educational advancement support.Students with micro-credentials highly value credit-bearing options,with nearly 9 in 10 agreein

98、g that earning one improves their job prospects In fact,94%want micro-credentials to count toward their degree.Employers also acknowledge the importance of these credentials,being 1.3 times more likely to offer higher starting salaries to entry-level candidates with credit-bearing micro-credentials.

99、For both learners and employers,these credentials unite academic rigor with career preparationanchoring student success and supporting workforce development initiatives.Beyond helping students and boosting employability,credit-bearing micro-credentials can drive strategic growth for campuses.More th

100、an half(53%)of higher education leaders offering micro-credentials say their institution offers credit options,and 82%indicate plans to do so within the next few years.18Credit-bearing pathways differentiate universities in a crowded marketoffering a direct bridge between practical skill-building an

101、d academic progress.Rising demand for credit-bearing micro-credentials of students are eager to earn credentials that count as credit toward their degreeup from in 2024reflecting an uptick in demand for academically recognized credentials17 55%94%Credit-bearing micro-credentials increase student eng

102、agemen|Rising demand for credit-bearing micro-credentials260201030405060708Project Advance Austin,part of the University of Texas at Austins Texas Leadership Education and Development unit,connects students with local nonprofits to gain real-world project management experience.By integrating Courser

103、as IBM Project Manager Professional Certificatenow offered for academic creditthe program has become transformative.Students complete the 8-course series during the fall semester,applying their learnings directly to nonprofit projects.This approach has improved student retention and led to positive

104、employment outcomes.Students frequently update their LinkedIn profiles with new certifications,significantly enhancing their job prospects.One student even started their own nonprofit organization.The programs goal is to equip students for modern project management careers,demonstrating the value of

105、 flexible and integrated educational models.This strategy aligns with the universitys broader goals of academic and professional readiness.Project Advance Austins credit integration with CourseraRemarkably,the program has seen zero attrition this year among its 75 participants.Offering Coursera modu

106、les for academic credit has significantly boosted student engagement and persistence.With modules integrated into their academic journey,students view them as essential to their development.The hands-on projects in Courseras courses resonate deeply with them,providing valuable opportunities to explo

107、re and apply new tools.Marc Pereira Assistant Director,Texas Leadership Education and Development University of Texas at Austin Credit-bearing micro-credentials increase student engagemen|Project Advance Austins credit integration with CourseraRead more27GenAI micro-credentials boost productivity 28

108、0201030405060708GenAI-focused micro-credentials have seen early but rapid adoptionDespite only 17%of students having earned one,87%of those students report improved GenAI skills for academic work.And 93%of all students believe GenAI training belongs in degree programs.As micro-credentials gain momen

109、tum,ensuring access to GenAI skills remains a key challenge.New research,in particular,shows that fewer women are enrolling in GenAI courses,highlighting the need for targeted strategies to close this gender gap.Drive student efficiency with GenAIStudents want campuses to prioritize GenAI trainingTo

110、 what extent do you agree or disagree with the following statement:“GenAI skills training should be part of degree programs.”(Agree or strongly agree)GenAI micro-credentials boost productivity|Drive student efficiency with GenAI Closing the Gender Gap in GenAI Skills Learn how institutions can boost

111、 womens participation in GenAI training.Download playbook290201030405060708GenAI micro-credentials rapidly boost employee efficiency,yet employer support lags behind demandAmong entry-level employees,24%already hold a GenAI micro-credentialciting higher productivity(70%)and better problem-solving(63

112、%)as key benefits.Those without credentials also see potential value in acquiring them:77%predict a productivity boost,while nearly half anticipate gaining new responsibilities.Globally,only 33%of entry-level employees receive GenAI training from their employers,yet 69%want it.And while 96%of employ

113、ers are willing to train their workforce in GenAI skills,94%believe universities should shoulder the responsibility.This gap creates opportunities for campus-industry collaboration on GenAI upskilling.Bridging the employer support gap How GenAI training benefits entry-level employeesProductivity inc

114、reaseBetter problem-solving capabilitiesMore job responsibilities GenAI micro-credentials boost productivity|Bridging the employer support gapThe majority of entry-level employees want GenAI training supportQuestion:Would you like your employer to support you with GenAI training?(If not offered;Yes

115、responses)69%Globally,only 33%of entry-level employees receive GenAI training from theiremployers,yet 69%want it.30Navigating change310201030405060708Amid industry changes,educators and employees turn to micro-credentials to adaptSeventy-one percent of entry-level employees are concerned about the r

116、ate of change in their industry.Among them,4 in 5 believe micro-credentials give them the confidence to navigate these shifts and adapt to evolving roles.On campus,nearly 9 in 10 leaders not offering micro-credentials yet recognize their potential to position their universities as innovators.Theres

117、growing consensus that institutions must adapt their curricula to keep pace with the emerging labor market.19 Empowering individuals and institutions to adaptEntry-level employees are concerned about rapid changeQuestion:How concerned are you about the speed of change in your industry?(Concerned and

118、 very concerned)Navigating change|Empowering individuals and institutions to adaptAll students have different career and study goals,so we wanted to offer Professional Certificates as a choice to those eager to learn by way of cutting-edge,internationally recognized qualifications.For us,Professiona

119、l Certificates are a differentiator and another way to add value to our students education.The way Coursera approaches the future of education is incredibly helpful for us to keep up with the trends and augment our curriculum.Pter Szakl Director of Academic Affairs University of Szeged of employees

120、say micro-credentials give them the confidence to navigate these shifts and adapt to evolving roles83%32Country spotlights330201030405060708BrazilCountry spotlightStrong employer demand for micro-credentials 95%of Brazilian employers say micro-credentials strengthen a candidates application94%of emp

121、loyers are willing to offer higher starting salaries for micro-credential holders,with even higher premiums for credit-bearing or GenAI credentials97%of employers hired at least one micro-credential holder in the past year98%of employers have saved on training costs for entry-level hires with releva

122、nt micro-credentials,with most reporting savings of up to 20%GenAI emphasis 99%of Brazilian employers believe universities should teach these skillsmarking the highest rate across spotlighted countries Credit emphasis 95%of Brazilian employers say theyre more likely to hire candidates with credit-be

123、aring credentials over those withoutCountry spotlights|BrazilEmployers in Brazil are increasingly considering hiring candidates with micro-credentials,citing productivity gains,reduced onboarding costs,and validated skills as top benefits.All(100%)employers are already using or exploring skills-base

124、d hiring,with many highlighting the need for robust accreditation frameworks to ensure consistent quality.By offering credit-bearing and GenAI micro-credentials in partnership with industry,Brazilian institutions can directly address employers needs,stand out in a fast-evolving market,and amplify le

125、arner outcomes.In Brazil,UX Design emerged as a high-demand skilljust behind GenAI and Cybersecurity.340201030405060708 Top technical skills1.Generative AI2.Data Strategy3.Digital Marketing&E-Commerce Top everyday skills1.Business Communication2.Collaboration3.Resilience&AdaptabilityCountry spotligh

126、ts|BrazilLearners across Latin America and the Caribbean(LATAM)embrace micro-credentials1 in 3 LATAM students earned a micro-credential.LATAM students are 3.7x more likely(from 24%to as high as 88%)to enroll in a degree program when credit-bearing or GenAI-focused micro-credentials are offered.94%of

127、 students believe earning a micro-credential will help them succeed on the job.In LATAM,92%of students want credentials that count toward a degree.Student demand highlights that learners are prioritizing tangible workforce outcomes alongside academic advancement.This enthusiasm creates new opportuni

128、ties for higher education institutions:When Brazilian universities integrate industry-endorsed micro-credentials into degree pathwaysparticularly in fields like GenAI,data strategy,and UXthey meet learner demand for job readiness while maintaining rigorous academic standards.Takeaways for institutio

129、nsSignal quality and rigor through recognized accreditation and trusted standards.Align curriculum directly with urgent skill needs such as GenAI,Data Strategy,UX Design,and Business Communication.Accelerate enrollment,retention,and learner satisfaction by offering flexible,stackable credentials tha

130、t clearly map to career outcomes.Recommended micro-credentials1.Google Digital Marketing&E-commerce Professional Certificate2.IBM Data Engineering Professional Certificate3.DeepLearning.AI Generative AI for Software Development Skill Certificate Regional trends350201030405060708FranceCountry spotlig

131、htDespite these positive indicators,under half(47%)of employers remain unfamiliar with micro-credentials.Many see potential for greater productivity and lower onboarding costs,but limited awareness underscores the opportunity for deeper industry-academia collaboration.By expanding GenAI and credit-b

132、earing micro-credentials in partnership with industry,French universities can directly address employer concerns and align with Europes dynamic labor market.Strong employer demand for micro-credentials 86%of French employers say micro-credentials strengthen a candidates application78%are willing to

133、offer higher starting salaries for micro-credential holders,with higher premiums for credit-bearing or GenAI credentials66%of employers hired hired at least one micro-credential holder in the past year71%of employers have saved on training costs for entry-level hires with relevant micro-credentials,

134、with most reporting savings of up to 20%Country spotlights|FranceGenAI emphasis 82%of French employers are likely to hire candidates with GenAI credentials over those without 71%of French employers say theyd prefer a less experienced GenAI-certified candidate over a more experienced one lacking GenA

135、I skillsCredit emphasis 71%of French employers say theyre more likely to hire candidates with credit-bearing credentials over those without In France,Resilience&Adaptability ranks as a top everyday work skill for new hires with micro-credentialsreflecting an economy that values agile,future-ready ta

136、lent.360201030405060708 Top technical skills1.Business Analytics2.Generative AI(GenAI)3.Data Strategy Top everyday skills1.Business Communication2.Collaboration3.Resilience&AdaptabilityCountry spotlights|FranceIn Europe,over 72%of students say credit-bearing credentials help them improve their job p

137、rospects,reinforcing the blended value of academic rigor and industry relevance.This is an opportunity for French institutions to bridge skill-focused education with recognized,employer-backed micro-credential pathways.With high demand for verifiable skills but relatively low employer awareness abou

138、t micro-credential pathways,France can close the gap by transforming higher education institutions.By increasing engagement with employers and aligning educational offerings with industry needs,campuses can offer GenAI and credit-bearing credentials to equip graduates for rapidly changing job demand

139、s.This approach will reinforce Frances influence as a hub for career-focused education in Europe.Students across Europe embrace micro-credentials2 in 5(40%)European students have already earned a micro-credential.The likelihood of enrolling in a degree program jumps from 31%to as high as 83%when mic

140、ro-credentials are offered,especially if credit-bearing or GenAI-focused.79%believe earning a micro-credential helps them succeed in their job.Regional trends Ensuring academic recognition with ECTSIn September 2023,a growing list of Coursera-hosted Professional Certificates earned ECTS credit recom

141、mendationsthe de facto standard across 49 countries in the European Higher Education Area(EHEA).By meeting the Foundation for International Business Administration Accreditation(FIBAA)rigorous certification criteria,these programs hold recognized value for French institutions looking to integrate mi

142、cro-credentials into formal degree pathways.Learn more about ECTS credit-recommended courses on Coursera.ECTS credit-recommended micro-credentials1.Google Advanced Data Analytics Professional Certificate2.Microsoft Power BI Data Analyst Professional Certificate3.Meta iOS Developer Professional Certi

143、ficate370201030405060708IndiaCountry spotlightStrong employer demand for micro-credentials 98%of Indian employers say micro-credentials strengthen a candidates application97%of employers are willing to offer higher starting salaries for micro-credential holders,with even higher premiums for credit-b

144、earing or GenAI credentials94%of employers hired hired at least one micro-credential holder in the past year98%of employers have saved on training costs for entry-level hires with relevant micro-credentials,with most reporting savings of up to 20%GenAI emphasis 95%of Indian employers say theyre like

145、ly to hire candidates with GenAI micro-credentials over those withoutreflecting Indias rapidly growing AI sector Credit emphasis 93%of Indian employers say theyre more likely to hire candidates with credit-bearing credentials over those withoutCountry spotlights|IndiaIndia,one of the worlds fastest-

146、growing economies with more than 40 million university students,20 shows strong enthusiasm for micro-credentials:Almost all(99%)Indian employers have adopted or are considering skills-based hiring,signaling a clear shift toward validated competencies.Around 9 in 10 see a clear link between micro-cre

147、dentials and stronger employability,and many report improved productivity and faster onboarding as key benefits.Indian employers emphasize consistent quality standards while seeking specialized,future-ready talent.Many also highlight the countrys booming tech sector and start-up culture as prime are

148、as for advanced micro-credentials in fields like GenAI.By offering credit-bearing and GenAI micro-credentials in partnership with industry,Indian institutions can meet urgent workforce demands,bolster digital transformation,and reinforce Indias leadership in career-focused education.3802010304050607

149、08 Top technical skills1.Generative AI(GenAI)2.Software Development3.Data Strategy Top everyday skills1.Business Communication2.Active Listening3.Collaboration Indian employers prioritize Business Communication among everyday skills for micro-credentialed hiresmirroring the countrys global services

150、economy,where clear communication is key.Growing student adoption and evolving enrollment patterns1 in 3 Indian students have earned a micro-credential.The likelihood of enrolling in a degree program surges from 38%(no micro-credential)to as high as 91%when micro-credentials are offeredespecially if

151、 credit-bearing or GenAI-focused.86%believe earning a micro-credential will help them succeed on the job.Ninety-six percent of Indian students want credentials that count toward degree credit,highlighting the strong appeal of academically recognized pathways.When institutions integrate industry-endo

152、rsed micro-credentials into degree programs,they equip graduates with the specialized skills needed for Indias rapidly evolving labor market.Country spotlights|India NSQF credit-recommended micro-credentials1.Google Data Analytics Professional Certificate 2.Google UX Design Professional Certificate

153、3.IBM DevOps and Software Engineering Professional Certificate Quality assurance through NSQF alignmentIn August 2024,10 Professional Certificates from Google and IBM achieved National Skills Qualification Framework(NSQF)alignment on Coursera.This milestone allows universities and employers to recog

154、nize credit for these programs,creating new pathways for learners to access skills-based career opportunities in Indiafurther strengthening the countrys digitally skilled workforce.Learn more390201030405060708Country spotlights|IndonesiaIndonesiaCountry spotlightStrong employer demand for micro-cred

155、entials 97%of Indonesian employers say micro-credentials strengthen a candidates application96%of employers are willing to offer higher starting salaries for micro-credential holders,with higher premiums for credit-bearing or GenAI credentials97%of employers hired at least one micro-credential holde

156、r in the past year93%of employers have saved on training costs for entry-level hires with relevant micro-credentials,with most reporting savings of up to 20%GenAI emphasis 97%of Indonesian employers say theyre likely to hire candidates with GenAI credentials over those without 87%of Indonesian emplo

157、yers say theyd prefer a less experienced GenAI-certified candidate over a more experienced one lacking GenAI skills Credit emphasis 91%of Indonesian employers say theyre more likely to hire candidates with credit-bearing credentials over those without In Asia Pacific,Software Documentation and Cyber

158、security rank highly alongside GenAI.With nearly all of employers embracing skills-based hiring and 97%already hiring micro-credential holders,Indonesia leads Southeast Asia in connecting education to employment.Many cite productivity gains and reduced onboarding costs but emphasize the need for tru

159、sted,high-quality credentials.In line with Indonesias government policy,Merdeka BelajarKampus Merdeka(MBKM),campuses are also driving this shift toward multidisciplinary learning.By offering GenAI and credit-bearing micro-credentials,universities can align with urgent skill needs and give graduates

160、a competitive edge in Indonesias rapidly evolving job market.400201030405060708Country spotlights|IndonesiaIn APAC,around 96%of students want these credentials recognized for degree credit,demonstrating a blend of academic and industry priorities.This enthusiasm creates an ideal opportunity for univ

161、ersities to scale micro-credentials aligned with market demands.This is a strategic moment for Indonesia to leverage micro-credentials and address urgent workforce needs.By partnering with leading local and global firms,campuses can produce graduates ready for Indonesias rapidly modernizing economy.

162、Strengthening standards and showcasing tangible ROI can also help position Indonesia as a regional leader in career-focused education.Learners across Asia Pacific(APAC)embrace micro-credentials1 in 3 APAC students have earned at least one micro-credential.The likelihood of enrolling in a degree prog

163、ram jumps from 38%to as high as 90%when micro-credentials are offered,especially if credit-bearing or GenAI-focused.87%believe a micro-credential helps them succeed in their job.Top technical skills1.Generative AI(GenAI)2.Software Documentation3.Cybersecurity Top everyday skills1.Business Communicat

164、ion2.Collaboration3.Resilience&Adaptability Takeaways for institutionsPosition your institution as an APAC leader by creating flagship GenAI and cybersecurity micro-credential programs.Strategically integrate micro-credentials with Indonesias key national priorities,especially digital economy initia

165、tives and tech-driven sectors.Highlight clear,data-backed links between micro-credentials,graduate employment outcomes,and employer satisfaction.Recommended micro-credentials1.Amazon Junior Software Developer Professional Certificate2.Microsoft Cybersecurity Analyst Professional Certificate3.IBM AI

166、Product Manager Professional CertificateRegional trends410201030405060708GenAI emphasis 94%of Mexican employers are likely to hire candidates with GenAI credentials over those withoutspotlighting GenAIs crucial role in the local talent market 75%of Mexican employers say theyd prefer a less experienc

167、ed GenAI-certified candidate over a more experienced one lacking GenAI skillsCredit emphasis 94%of Mexican employers say theyre more likely to hire candidates with credit-bearing micro-credentials over those withoutCountry spotlights|MexicoMexicoCountry spotlightStrong employer demand for micro-cred

168、entials 96%of Mexican employers say micro-credentials strengthen a candidates application84%of employers are willing to offer higher starting salaries for micro-credential holders,with higher premiums for credit-bearing or GenAI credentials84%of employers hired at least one micro-credential holder i

169、n the past year90%of employers have saved on training costs for entry-level hires with relevant micro-credentials,with most reporting savings of up to 20%When evaluating candidates,hiring leaders in Mexico consider whether a student has earned university credit for the micro-credential as the most i

170、mportant factor.In one of Latin Americas largest and fastest-growing economies,92%of employers are exploring or actively using skills-based hiring to find verifiable,job-aligned competencies.Many cite productivity gains and faster onboarding but stress the need for clear credential quality.Strengthe

171、ning credit-bearing and GenAI offerings can help Mexican universities meet employer expectations and validate essential skill sets.By emphasizing GenAI and credit-bearing micro-credentials,campuses can prepare students for Mexicos innovation-driven economy and reinforce the countrys leadership in ag

172、ile,career-focused education.420201030405060708Country spotlights|MexicoIn Mexico,student demand creates an ideal opportunity to embed micro-credentials into the education-to-employment ecosystem.Mexico stands at a pivotal moment to align academic programs with evolving workforce demands through mic

173、ro-credentials.By integrating micro-credentials,institutions can equip graduates to excel in Mexicos dynamic labor marketcementing the nations leadership as LATAMs hub for agile,career-focused education.Learners across Latin America and the Caribbean(LATAM)embrace micro-credentials 1 in 3 LATAM stud

174、ents have earned at least one micro-credential.Likelihood of enrolling in a degree program jumps from 24%to as high as 88%,especially for credit-bearing or GenAI credentials.94%believe a micro-credential will help them succeed in their job.Top technical skills1.Generative AI(GenAI)2.Data Strategy3.D

175、igital Marketing&E-Commerce Top everyday skills1.Business Communication2.Collaboration3.Resilience&Adaptability Takeaways for institutionsPosition institutions as regional frontrunners by offering GenAI and digital micro-credentials tailored to the LATAM economy.Design credential pathways that enabl

176、e rapid adaptation to evolving job market needs,particularly in fast-growing digital sectors.Ensure credentials visibly align with clearly defined career tracks,reinforcing the link between education and employment outcomes.Recommended micro-credentials1.Google Digital Marketing&E-commerce Professio

177、nal Certificate2.IBM Data Engineering Professional Certificate3.DeepLearning.AI Generative AI for Software Development Skill CertificateRegional trends430201030405060708Country spotlights|Saudi ArabiaSaudi ArabiaCountry spotlightStrong employer demand for micro-credentials 96%of Saudi Arabian employ

178、ers say micro-credentials strengthen a candidates application97%of employers are willing to offer higher starting salaries for micro-credential holders,with higher premiums for credit-bearing or GenAI credentials84%of employers hired at least one micro-credential holder in the past year91%of employe

179、rs have saved on training costs for entry-level hires with relevant micro-credentials,with most reporting savings of up to 20%GenAI emphasis 70%of Saudi Arabian employers say theyre more likely to hire entry-level candidates with GenAI credentials over those without Credit emphasis 94%of Saudi Arabi

180、an employers say theyre more likely to hire candidates with credit-bearing credentials over those without In Saudi Arabia,Resilience&Adaptability tops the everyday skills that employers value in new hires with micro-credentials,mirroring the regions pivot toward continuous,agile learning.As Saudi Ar

181、abia diversifies its economy for Vision 2030,21 98%of employers are already using or exploring skills-based hiring to create a future-ready workforce.Many see cost savings and faster onboarding but emphasize quality assurance in alternative credentials.Expanding credit-bearing and GenAI programs can

182、 help align with Saudi employers high standards.By offering GenAI and credit-bearing pathways,universities can equip learners for the kingdoms rapidly transforming economy and reinforce Saudi Arabias leadership in skills-based education.440201030405060708Country spotlights|Saudi ArabiaThis focus on

183、verified skills supports Vision 2030s aim to build a knowledge economy.As the regions largest economy,Saudi Arabia leads MENAs transition to education that aligns academia and industry demands.Saudi Arabia is well-positioned to capitalize on micro-credentials as it cultivates a highly skilled,compet

184、itive workforce.By delivering rigorous credit-bearing and GenAI-focused pathways,universities can bolster student success,satisfy employer needs,and champion the kingdoms leadership in skills-based education.Learners across the Middle East and North Africa(MENA)embrace micro-credentialsMore than 2 i

185、n 5 students in MENA have earned at least one micro-credentialamong the highest globally.Likelihood of enrolling in a degree program jumps from 53%to as high as 94%when micro-credentials are offeredespecially credit-bearing or GenAI.94%of students believe a micro-credential will help them succeed in

186、 their job.Top technical skills1.Generative AI(GenAI)2.Cybersecurity3.Software Development Top everyday skills1.Resilience&Adaptability2.Collaboration3.Business Communication Takeaways for institutionsTailor credential programs specifically to the economic diversification goals outlined in Vision 20

187、30.Provide robust data linking micro-credentials to concrete employment and economic outcomes within priority industries.Deepen collaboration with industry and governmental bodies to ensure credential programs address the exact skill gaps identified by employers and policymakers.Recommended micro-cr

188、edentials1.IBM Cybersecurity Analyst Professional Certificate2.Microsoft Full-Stack Developer Professional Certificate3.IBM AI Product Manager Professional CertificateRegional trends450201030405060708Country spotlights|ThailandThailandCountry spotlightStrong employer demand for micro-credentials 98%

189、of Thai employers say micro-credentials strengthen a candidates application97%of employers are willing to offer higher starting salaries for micro-credential holders,with higher premiums for credit-bearing or GenAI credentials95%of employers hired at least one micro-credential holder in the past yea

190、r92%of employers have saved on training costs for entry-level hires with relevant micro-credentials,with most reporting savings of up to 20%GenAI emphasis 98%of Thai employers say theyre likely to hire candidates with GenAI credentials over those withoutone of the highest AI-centric demands in Asia

191、Pacific 95%of Thai employers say theyd prefer a less experienced GenAI-certified candidate over a more experienced one lacking GenAI skillsCredit emphasis 98%of Thai employers say theyre more likely to hire candidates with credit-bearing credentials over those without Thailands employers highly valu

192、e Business Communication in new hires,reflecting a service-and tourism-driven economy where clear communication meets digital innovation.Thailands transformation into a digital service economy creates unique demands for micro-credentials that blend hospitality expertise with GenAI capabilities.Many

193、employers cite productivity gains and cost savings,yet emphasize the need for credible,employer-endorsed programs.By offering GenAI and credit-bearing pathways,Thai universities can help graduates excel in a rapidly modernizing job marketparticularly in tourism,tech,and manufacturing.460201030405060

194、708Country spotlights|ThailandIn APAC,around 96%of students want these credentials recognized for degree credit.Campuses can leverage this demand to scale short-form learning in a fast-evolving job market.Thailands shift toward a digital and service-oriented economy creates unique opportunities to l

195、everage micro-credentials for workforce readiness.By aligning GenAI and credit-bearing pathways with Thailands distinct industry needsparticularly in hospitality,technology,and manufacturinguniversities can ensure students gain relevant,in-demand skills that employers prioritize.Learners across Asia

196、 Pacific(APAC)embrace micro-credentials 1 in 3 APAC students have earned a micro-credential.The likelihood of enrolling in a degree jumps from 38%to as high as 90%when micro-credentials are offeredespecially if credit-bearing or GenAI-focused.87%believe a micro-credential helps them succeed in their

197、 job.Top technical skills1.Generative AI(GenAI)2.Software Documentation3.Cybersecurity Top everyday skills1.Business Communication2.Collaboration3.Resilience&Adaptability Recommended micro-credentials1.Google Cloud Cybersecurity Professional Certificate2.Amazon Junior Software Developer Professional

198、 Certificate3.IBM AI Product Manager Professional CertificateRegional trendsAt Chulalongkorn University,we offer industry-recognized content for credit,including the Google Data Analytics Professional Certificate as a three-credit general education course,available to all disciplines.This equips stu

199、dents with essential skills and a recognized credential.Professor Atiwong Suchato Chulalongkorn University 470201030405060708Country spotlights|TurkeyTurkeyCountry spotlightStrong employer demand for micro-credentials 99%of Turkish employers say micro-credentials strengthen a candidates applicationt

200、he highest across spotlight countries95%of employers are willing to offer higher starting salaries for micro-credential holders,with higher premiums for credit-bearing or GenAI credentials97%of employers hired at least one micro-credential holder in the past year97%of employers have saved on trainin

201、g costs for entry-level hires with relevant micro-credentials,with most reporting savings of up to 20%In Turkey,GenAI is not the only sought-after skillData Strategy and Business Communication also rank highly,reflecting the countrys diverse economic base.GenAI emphasis 99%of Turkish employers say t

202、heyre more likely to hire GenAI-credentialed candidates over nonholders,signifying a universal push for advanced GenAI skills Credit emphasis 94%of Turkish employers say theyre more likely to hire a candidate with a credit-bearing micro-credential over a candidate without oneBridging European and As

203、ian markets,Turkey exhibits exceptionally high employer adoption of micro-credentials.Many employers cite productivity gains and cost-efficiency,but also seek clear standards for quality assurance.Universities can strengthen competitiveness by offering industry-aligned GenAI and credit-bearing progr

204、ams that reflect Turkeys dynamic labor market.By expanding GenAI and credit-bearing pathways,Turkish institutions can equip learners for an economy in fluxreinforcing Turkeys strategic role in bridging global labor markets and delivering future-ready education.480201030405060708Country spotlights|Tu

205、rkeyIn Europe,nearly 78%of micro-credential earners pursue more than one credential,signaling strong learner enthusiasm for career-focused education.As a cross-continental hub,Turkey can harness this energy to spur innovative,skill-based learning solutions.With nearly universal employer demand for G

206、enAI and credit-bearing credentials,universities can lead by developing targeted programs that equip students for employers most sought-after technical skillsparticularly in GenAI,Data Strategy,and Software Development.Learners across Europe embrace micro-credentials2 in 5 European students have ear

207、ned a micro-credential.Likelihood of enrolling in a degree program jumps from 31%to as high as 83%with micro-credentials,especially if credit-bearing or GenAI-focused.79%believe earning a micro-credential helps them succeed in their job.Top technical skills1.Business Analytics2.Generative AI(GenAI)3

208、.Data Strategy Top everyday skills1.Business Communication2.Collaboration3.Resilience&Adaptability Takeaways for institutionsBuild direct partnerships with industry leaders to align micro-credential content with real-time market demands.Create flexible credential pathways that integrate Business Ana

209、lytics,Data Strategy,and User-Centric Digital competencies to meet diverse economic needs.Adopt internationally recognized accreditation frameworks,reinforcing Turkeys unique position as a hub connecting Europe and Asia through high-quality,skills-based education.Recommended micro-credentials1.IBM B

210、usiness Intelligence(BI)Analyst Professional Certificate2.Google Data Analytics Professional Certificate 3.IBM AI Product Manager Professional CertificateRegional trends490201030405060708Country spotlights|United StatesUnited StatesCountry spotlightEmployers in the United States(US)are gravitating t

211、oward hiring candidates with micro-credentials,citing cost savings,enhanced productivity,and validated skills as top benefits.Many emphasize the need for robust accreditation frameworks to ensure consistent quality.By offering credit-bearing and GenAI-focused pathways in partnership with the industr

212、y,US institutions can directly address employer needs,amplify learning outcomes,and stand out in a crowded market.Strong employer demand for micro-credentials 96%of American employers say micro-credentials strengthen a candidates application90%of employers are willing to offer higher starting salari

213、es for micro-credential holders,with even higher premiums for credit-bearing or GenAI credentials86%of employers hired at least one micro-credential holder in the past year89%of employers say theyve saved on training costs for entry-level hires with relevant micro-credentials,with most reporting sav

214、ings of up to 20%GenAI emphasis 90%of US employers agree theyre more likely to hire candidates with GenAI micro-credentials over those without 93%of employers believe universities should teach GenAI skillsCredit emphasis 85%of employers are more likely to hire candidates with credit-bearing credenti

215、als over those without In the US,Business Communication remains the#1 everyday skill employers value in hiresreflecting the importance of clear,effective collaboration in a globally connected economy.500201030405060708Nearly all(98%)US students want micro-credentials offered for academic credit,prov

216、ing how students increasingly value industry-aligned learning alongside traditional academic achievements.When institutions integrate industry-endorsed micro-credentials into degree paths,they meet learner demand for job readiness while upholding academic rigor.Growing student adoption and evolving

217、enrollment patternsNearly 1 in 3 US students have already earned a micro-credential.US students are 3.5x more likely(from 25%to as high as 88%)to enroll in a degree program when credit-bearing or Gen-AI micro-credentials are offered.80%believe earning a micro-credential will help them succeed on the

218、 job.Country spotlights|United States Top technical skills1.Generative AI(GenAI)2.Data Strategy3.Cybersecurity Top everyday skills1.Business Communication2.Collaboration3.Active Listening ACE credit-recommended micro-credentials1.Google Data Analytics Professional Certificate2.Microsoft Cybersecurit

219、y Analyst Professional Certificate3.IBM Full Stack Software Developer Professional Certificate Strengthen your curriculum with ACE credit recommendationsHigher education leaders in the US recognize the importance of credit recommendations.Nearly half(47%)believe external support from organizations l

220、ike the American Council on Education(ACE)can significantly promote internal buy-in and accelerate the adoption of credit-bearing micro-credentials.On platforms like Coursera,leading accrediting organizations like ACE already recommend select courses for credita strong validation of the quality,rigo

221、r,and integrity of the online learning experience underpins every assessment,course,and credential.Learn more510201030405060708Country spotlights|United KingdomUnited KingdomCountry spotlightStrong employer demand for micro-credentials 94%of UK employers say micro-credentials strengthen a candidates

222、 application75%of employers are willing to offer higher starting salaries for micro-credential holders,with even higher premiums for credit-bearing or GenAI credentials73%of employers hired at least one micro-credential holder in the past year69%of employers say theyve saved on training costs for en

223、try-level hires with relevant micro-credentials,with most reporting savings of up to 20%In the UK,Resilience&Adaptability ranks highest among everyday skills employers seekreflecting the demand for flexible,agile professionals in a fast-evolving job market.GenAI emphasis 73%of UK employers agree the

224、yre more likely to hire candidates with GenAI micro-credentials over those without 79%of UK employers believe universities should teach GenAI skillsCredit emphasis 78%of UK employers are more likely to hire candidates with credit-bearing credentials over those withoutUK employers increasingly recogn

225、ize micro-credentials as credible indicators of specific,validated competencies,particularly appreciating their impact on productivity and streamlined onboarding.However,consistent quality and clear accreditation remain key concernshighlighting the need for strong institutional partnerships and robu

226、st credential frameworks.By embedding credit-bearing and GenAI micro-credentials into degree programs,UK institutions can enhance student employability,meet immediate industry needs,and distinguish themselves within a competitive higher education sector.520201030405060708Country spotlights|United Ki

227、ngdomWith 93%of European students recognizing the career benefits of micro-credentials,UK institutions have a clear opportunity to integrate industry-endorsed credentials,particularly in high-demand areas like GenAI and cybersecurity.Aligning academic programs with employer-driven credentials streng

228、thens student outcomes and institutional appeal.With the UK labor market increasingly shaped by technology and innovation,micro-credentials enable institutions to directly respond to skill shortages,improve employability,and visibly align curricula with industry demand.Growing student adoption and e

229、volving enrollment patterns 2 in 5 European students have earned a micro-credential.Likelihood of enrolling in a degree program jumps from 31%to as high as 83%with micro-credentials,especially if credit-bearing or GenAI-focused.79%believe earning a micro-credential helps them succeed in their job.To

230、p technical skills1.Generative AI(GenAI)2.Data Strategy3.Cybersecurity Top everyday skills1.Resilience&Adaptability2.Collaboration3.Active Listening Takeaways for institutions:Co-develop micro-credentials directly with employers to maintain curriculum relevance.Prioritize GenAI and credit-bearing pa

231、thways to meet urgent skill requirements.Clearly showcase graduate career outcomes tied to micro-credentials,emphasizing institutional responsiveness and value.Recommended micro-credentials1.Google Cybersecurity Professional Certificate 2.IBM Data Science Professional Certificate3.Meta Social Media

232、Marketing Professional CertificateRegional trends53Appendix540201030405060708Career Academy prepares students for in-demand jobsCareer AcademyAppendix|Career AcademyEmpower students to build job-aligned skillsPractical:Hands-on learning combines theory with practiceJob-focused:Step-by-step guidance

233、with real-world toolsEasy-to-use:Students can start right away,no downloads or software installation requiredWorld-class industry partners:Professional Certificates from Google,Meta,IBM,and more Role-based discovery:Expert instruction aligned with specific rolesClear role guidance:Identify common jo

234、b titles,skill requirements,and regionalized salary and open roles(where available)Guided Projects:Hands-on experience to build confidence using industry toolsProvide training access from the worlds leading companiesHelp students navigate entry-level rolesEmbracing micro-credentials allows instituti

235、ons to showcase their commitment to innovation and relevance in the 21st century.It positions them as leaders in preparing students for a future driven by agility and lifelong learning,enhancing their brand and reputation as a forward-thinking and valuable partner in education.Rav Ahuja CCO&Global P

236、rogram Director,IBM Skills Network Learn how to complement your curriculum by offering industry micro-credentials to prepare your students for in-demand jobs.Request a consultation550201030405060708ACE-recommended courses on CourseraAppendix|ACE-recommended courses on CourseraCourseEffective datesRe

237、commended creditsGoogle Cloud Cybersecurity Professional Certificate April 1,2024 March 31,20279Google Cloud Data Analytics Professional Certificate April 1,2024 March 31,202710Google Data Analytics Professional Certificate October 1,2021 September 30,202712Google Digital Marketing&E-commerce Profes

238、sional Certificate December 1,2022 November 30,20259Google IT Support Professional Certificate February 1,2023 January 31,202615Google Project Management Professional Certificate October 1,2021 September 30,20279Google UX Design Professional CertificateOctober 1,2021 September 30,202710IBM Cybersecu

239、rity Analyst Professional CertificateOctober 1,2021 September 30,202715IBM Data Analyst Professional CertificateOctober 1,2021 September 30,202712IBM Data Engineering Professional CertificateMay 1,2022 September 30,202715IBM Data Science Professional CertificateOctober 1,2021 September 30,202712IBM

240、Full Stack Software Developer Professional CertificateMay 1,2022 September 30,202718560201030405060708Appendix|ACE-recommended courses on CourseraCourseEffective datesRecommended creditsMicrosoft Azure Security Engineer Associate(AZ-500)Professional CertificateDecember 1,2024 November 30,202712Micro

241、soft Cybersecurity Analyst Professional CertificateApril 1,2024 March 31,20279Microsoft Power BI Data Analyst Professional CertificateApril 1,2024 March 31,20275Microsoft UX Design Professional CertificateDecember 1,2024 November 30,202710Salesforce Sales Operations Professional CertificateJune 1,20

242、22 May 31,20251Salesforce Sales Development Representative Professional CertificateNovember 1,2022 October 31,20253570201030405060708ECTS-recommended courses on CourseraAppendix|ECTS-recommended courses on CourseraProgramEffective dates*Recommended creditsGoogle Data Analytics Professional Certifica

243、te September 20,2023 September 19,20287Google Cloud Data Analytics Professional Certificate September 20,2023 September 19,20287Google IT Automation with Python Professional CertificatSeptember 20,2023 September 19,20285Google IT Support Professional CertificateSeptember 20,2023 September 19,20285Go

244、ogle Project Management Professional CertificateSeptember 20,2023 September 19,20286Google UX Design Professional Certificate September 20,2023 September 19,20289IBM Cybersecurity Analyst Professional CertificateSeptember 20,2023 September 19,20284IBM Data Analyst with Excel and R Professional Certi

245、ficateOctober 1,2021 September 30,20274IBM Full Stack Software Developer Professional CertificateOctober 1,2021 September 30,20276*Effective dates represent the time period during which you must complete the associated learning program to earn ECTS credit recommendations.After earning ECTS credit re

246、commendations,they dont expire,but may be evaluated differently by each accredited academic institution.580201030405060708NSQF-aligned courses on CourseraAppendix|NSQF-aligned courses on CourseraLearning contentRecommended Nos NSQF creditsRecommended NSQF levelsCertificate of course alignmentGoogle

247、Data Analytics Professional Certificate 6.24.5NASSCOM certificateGoogle Digital Marketing&E-commerce Professional Certificate5.54.5NASSCOM certificateGoogle Project Management:Professional Certificate54.5NASSCOM certificateGoogle UX Design Professional Certificate7.84.5NASSCOM certificateIBM Data An

248、alyst Professional Certificate54.5NASSCOM certificateIBM Data Engineering Professional Certificate7.25NASSCOM certificateIBM Data Science Professional Certificate5.55NASSCOM certificateIBM DevOps and Software Engineering Professional Certificate7.35NASSCOM certificateIBM Cybersecurity Analyst Profes

249、sional Certificate45NASSCOM certificateIBM Full Stack Software Developer Professional Certificate4.75NASSCOM certificate590201030405060708 Appendix|GenAI-enhanced Professional CertificatesGenAI-enhanced Professional CertificatesData ScienceGenerative AI:Elevate Your Data Science CareerFull Stack Sof

250、tware DeveloperGenerative AI:Elevate Your Software Development CareerData AnalystGenerative AI:Enhance Your Data Analytics CareerData EngineeringIBM AI Product Manager Professional CertificateGenerative AI:Elevate Your Data Engineering CareerProfessional CertificateNew Professional CertificateNew co

251、urses addedGenAI skills now define workplace success:75%of faculty agree graduates must master these tools,while 66%of business leaders wont hire candidates lacking GenAI capabilities.22 This alignment between education and industry creates clear priorities for curriculum design.Here are our recomme

252、nded courses:To equip students for the future of work,Coursera offers:Professional Certificates enhanced with cutting-edge GenAI contentNew GenAI-focused certificates from industry leaders IBM and MetaComprehensive learning pathways that combine technical skills with responsible AI use Advancing Aca

253、demic Integrity in Online LearningGenAI presents challenges and opportunities for academic integrity online.Empower institutional excellence with AI-enhanced tools.Get report600201030405060708 Appendix|MethodologyIn early 2025,Coursera completed two global surveys to gain a deeper understanding of h

254、ow micro-credentials are shaping career outcomes and workforce readiness.These surveys captured insights from both learners and employers,covering topics such as micro-credential adoption,career impact,and hiring trends.Between December 2024 and January 2025,Coursera surveyed 1,000+employers in 10 k

255、ey markets:the US,UK,Brazil,France,India,Indonesia,Mexico,Saudi Arabia,Thailand,and Turkey.The online survey targeted professionals involved in hiring,training,and talent strategy.Employer questions focused on hiring preferences related to micro-credentials,perceived return on investment,readiness t

256、o pay salary premiums for credentialed candidates,and anticipated skills gaps in the near future.During the same period,Coursera also surveyed 1,200+learners around the world.This online survey explored various facets of micro-credentials from a learners perspective,including motivations for enrollm

257、ent,perceived impact on employability,and preferences for credit-bearing versus standalone certificates.Fifty percent of participants identified themselves as college or university students,and 50%as employees.Our global sample sizes enabled us to obtain results with an industry-standard range of er

258、ror at a 95%confidence level.We examined data points from both learners and employers to draw a multifaceted picture of how micro-credentials affect individual employability,institutional strategies,and workforce development.By comparing learner aspirations with employer needs,this years analysis il

259、luminates how micro-credentials are bridging the gap between academia and industry.Where useful,we compared findings from learners and employers with the perspectives of higher education leaders.Both surveys were voluntary and conducted online,which may influence response patterns and introduce self

260、-selection bias.While this survey provides critical insights into global higher education perspectives on micro-credentials,it does not include a comprehensive review of policy landscapes in individual countries.The results are indicative of the viewpoints and experiences of participating respondent

261、s and institutions,and not as a complete portrayal of the higher education landscape worldwide.Methodology610201030405060708 Appendix|About CourseraCoursera was launched in 2012 by two Stanford Computer Science professors,Andrew Ng and Daphne Koller,with a mission to provide universal access to worl

262、d-class learning.Its now one of the largest online learning platforms in the world,with over 170 million registered learners.23Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials,including courses,Specializations,Professional C

263、ertificates,Guided Projects,and bachelors and masters degrees.24 Institutions around the world use Coursera to upskill and reskill their employees,citizens,and students in fields such as data science,technology,and business.Coursera became a Delaware public benefit corporation and a B-Corp in Februa

264、ry 2021.About CourseraIntegrate credit-eligible micro-credentials into your curriculum.Get your students job-ready350+university and industry partners collaborate on Coursera6202010304050607081 Micro-Credentials Impact Report(Coursera,2024)2 The Professional Certificates Playbook(Coursera,2023)3 Adv

265、ancing Higher Education with Industry Micro-Credentials(Coursera,2023)4 Micro-Credentials Impact Report(Coursera,2024)5 Towards a common definition of micro-credentials(UNESCO,2022)6 Advancing Higher Education with Industry Micro-Credentials(Coursera,2023)7 Ibid.8 Micro-Credentials Impact Report(Cou

266、rsera,2024)9 Advancing Higher Education with Industry Micro-Credentials(Coursera,2023)10 Ibid.11 The Effect of Employer Understanding and Engagement on Non-Degree Credentials(Collegis and UPCEA,2024)12 Micro-Credentials Impact Report(Coursera,2024)13 Ibid.14 Coursera research(Coursera,2025)15 The Fu

267、ture of Jobs Report 2025(World Economic Forum,2025)16 Micro-Credentials Impact Report(Coursera,2024)17 Ibid.18 Ibid.19 Ibid.20 India releases updated higher education statistics(British Council,2024)21 Coursera Partners with Saudi Arabias MCIT to Launch Programs Supporting Vision 2030 and Developing Future-Ready Digital Talent(Coursera,2024)22 GenAI in Higher Education(Tyton Partners,2023)23 As of Mar 31,202524 As of Mar 31,2025Endnotes Appendix|Endnotes630201030405060708