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1、2025 Digital IQ Strategy Guide for CMOsMake the right digital marketing decisions with proven tactics from industry leaders.2Gartner for Marketing Follow Us on LinkedIn Become a Client 2025 Digital IQ Strategy Guide for CMOsChief marketing officers(CMOs)navigating the complexities of todays unpredic

2、table environment face the precarious challenge of meeting ambitious targets around growth with increasingly limited resources.Success hinges on making the right digital marketing investments.Many CMOs rely on tactical guidance and analytics without a true understanding of what industry leaders are

3、doing and why.The best CMOs seek to prioritize the unbiased evaluation of their marketing efforts,measure their performance against industry leaders and integrate proven approaches into their own organizations.Top CMOs make the right investmentsGartners Digital IQ analysis of 1,243 brands across 12

4、industries revealed the top 3%of digital marketing brands the Genius Brands apply three key tactics to exceed their growth objectives:1.Invest in strategic planning capabilities2.Enhance customer understanding3.Create perspective-changing experiencesThe following benchmarks and recommended actions c

5、an help CMOs develop best-in-class strategies,generate executive buy-in and execute with precision.3Gartner for Marketing Follow Us on LinkedIn Become a Client 2025 Digital IQ Strategy Guide for CMOsRanking brands by digital marketing performanceGartner Digital IQ measures a brands digital performan

6、ce across four key dimensions:website,digital marketing channels,social media and path to purchase.The Gartner Digital IQ Index scores this performance and assigns one of five profiles:beginner,novice,average,gifted or genius.This proprietary tool helps CMOs compare their brands performance to indus

7、try competitors,prioritize investments and maintain relevance across channels.Of the 1,243 brands Gartner Digital IQ analyzes each year,only 36 brands achieved Genius status.These brands are thriving amid the chaotic volatility of digital platforms.By analyzing job postings,tech use,public mentions,

8、digital KPIs,press mentions,earnings calls and interviews,Gartner has identified three key priorities to help CMOs make the right digital marketing investments.Source:Gartner The Digital IQ Index chart highlights the relative performance of a given brand versus the index average parsed across 12 cri

9、tical components of digital marketing within the four primary dimensions of analysis.ImpressionsTransactProduct or service pagesGuided sellingSearch&navigationContact&accountEmailTraffic&analyticsDisplay&OTT advertisingGoogle searchEngagementInfluencersBeginner0.01%of monthly traffic to websitesSour

10、ce:Gartner analysis of Semrush data(1 August 2021 through 31 May 2023)14%12%11%6%6%9%9%7%5%3%GeniusGiftedAverageNoviceBeginner20Gartner for Marketing Follow Us on LinkedIn Become a Client 2025 Digital IQ Strategy Guide for CMOsGet started with a complimentary Digital IQ SummaryGet a customized overv

11、iew of how your brand compares to industry leaders that includes Digital IQ dimensions and CMO spend benchmarks against peers.Please note:If you are not one of the 1,200+brands we have evaluated,you will be provided an industry overview summary.Request Your Digital IQ Summary21Gartner for Marketing

12、Follow Us on LinkedIn Become a Client 2025 Digital IQ Strategy Guide for CMOsExplore these additional complimentary resources and tools for marketing leaders:ResearchCatalytic Marketing for Marketing LeadersMaximize your marketing impact with the best marketing strategy to boost profitable growth wi

13、th minimal effort.Download NowResearchMarketing Talent Trends for CMOsHire and upskill your teams amid data disruptions and emergence of GenAI.Download NowAlready a client?Get access to even more resources in your client portal.Log InActionable,objective insightWebinarBecome a“Genius”Digital Marketi

14、ng BrandDeep-dive into the winning Genius Brands strategies and get actionable insights for CMOs.Watch NowResearch4 Actions to Improve Martech ROILearn how to drive value from martech and deliver efficient growth.Download Now 2025 Gartner,Inc.and/or its affiliates.All rights reserved.CM_3509015Conne

15、ct With UsGet actionable,objective insight that drives smarter decisions and stronger performance on your mission-critical priorities.Contact us to become a client:U.S.:1 855 322 5484 International:+44(0)3300 296 946Become a ClientLearn more about Gartner for Marketing Leaders connected to the latest insightAttend a Gartner conference View Conference