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1、1G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MTravel Trends 2025:A Blueprint for Better TourismIn association with2G LO B E T R E N D E R X C O S TA N AVA R I N OTRAVEL TRENDS 2025:A BLUEPRINT FOR BETTER TOURISMJenny

2、 SouthanEditor,Founder&CEO,GlobetrenderIntroductionWelcome to Globetrenders report“Travel Trends 2025:A Blueprint for Better Tourism”,produced in association with Costa Navarino and published in March 2025.Today,discerning travellers seek more than just five-star accommodation and impeccable service

3、;they are looking for places to visit that align with their values,prioritising sustainability,cultural enrichment and holistic wellbeing.In response,forward-thinking resort destinations are moving beyond traditional hospitality to embrace a more responsible approach one that fosters support for loc

4、al communities,protection of regional ecosystems and the betterment of guests.For Costa Navarino this was the case since its inception,a few decades ago:to create a sustainably-driven destination in the pristine region of Messinia,in Greeces south-west Peloponnese,which celebrates its natural beauty

5、 and rich heritage,while empowering the local communitiesto thrive.Recognised by the World Travel and Tourism Council as“Best Sustainable Destination”globally,it has long exemplified how high-end travel can also be conscientious.From safeguarding critical ecosystems to offering enriching experiences

6、 that celebrate local history and traditions,the destination has seamlessly integrated luxury with purpose.This report explores the key trends shaping a“A Blueprint for Better Tourism”.It delves into how modern travellers are redefining luxury through their choices,moving away from passiveconsumptio

7、n to active engagement with the destinations they visit.One of the defining movements in this evolution is“Symbiotic Uplift”,a paradigm shift in which resorts and theirsurrounding environments exist in a mutuallybeneficial relationship,thus becoming catalysts for positive change.The trends explored

8、in this report also extend to lifestyle and personal optimisation.“Living Odysseys”highlights the growing fascination with mythology and history,as travellers seek immersive experiences that transport them through time.“Olympic Challenges”reflects therising demand for sports tourism,with guestseager

9、 to engage in elite-level training andactive pursuits.Meanwhile,“Equitable Hospitality”underscores the increasing importance of inclusivity,as luxury travel expands to welcome guests of all backgrounds,needs and identities.Other trends include the rise of“Longevity Cuisine”,whereby gastronomy meets

10、wellbeing to promotehealth and vitality,and“Second Homing”,which capturesthe shift towards blended living and travel,as more high-net-worth individuals seektoestablish secondary residences in premium destinations.Finally,“Alpha Activities”explores the influence of Generation Alpha children born into

11、 a world of digital connectivity and artificial intelligence whose parents are seeking experiential distractions from screens while on holiday.Costa Navarino has long led these trendsby offering a compelling vision of travel that is as enriching for the planet as it is for the traveller.As global to

12、urism continues to evolve,this integrated approach serves as a blueprint for the future of high-end hospitality.We believe the future is knowable.Visit Hosted by Globetrender founder Jenny Southan,Blue Sky Thinking presents the visionary entrepreneurs and innovators whose big ideas are shaping the f

13、uture of travel.Series 1 was sponsored by Kayak.Series 2 was produced in association with Red Sea Global.About GlobetrenderGlobetrender is the worlds leading travel trend forecasting agency and online magazine dedicated to the future of travel.Founded by Jenny Southan,Globetrender delivers cutting-e

14、dge insights into how people will travel in the 21st century,equipping professionals with the knowledge they need to future-proof their businesses through actionable strategic foresight.Globetrenders trend reports are read by thousands of travel industry professionals,as well as executives from a wi

15、de range of multinational corporations seeking insights into the future of travel and consumer behaviour.Globetrender also publishes two newsletters:free weekly innovation briefings;and a premium publication for professionals called VOLT,which delves deeply into emerging travel trends.Forecasting an

16、d advisory services are central to Globetrenders offering.Jenny is also available for public speaking engagements,including webinars,talks,live broadcasts,workshops,panels,conferences and conventions.New for 2025,Globetrender has launched the first in a series of corporate ideation retreats.For enqu

17、iries,contact:Podcast 4G LO B E T R E N D E R X C O S TA N AVA R I N OABOUTCOSTA NAVARINOCosta Navarino is a sustainably driven destination in the Mediterranean,located in Messinia in the southwest Peloponnese of Greece.Graced with a breath-taking seaside landscape,this is a region shaped by 4,500 y

18、ears of history.The Costa Navarino philosophy is driven by a genuine desire to preserve the natural beauty and heritage of Messinia.Founded in 1997 by the Constantakopoulos family,TEMES S.A.the developers of Costa Navarino-has fulfilled the vision of its founder,Captain Vassilis Constantakopoulos,to

19、 establish his homeland Messinia as a world-class,high-end tourism destination.Today,this vision remains to solidify Messinia and Costa Navarino as a model sustainable destination,attracting visitors and residents from all over the world.The destination comprises several distinct sites featuring fiv

20、e-star hotels,luxury private residences,a world-class golf experience,and many year-round activities.Navarino Dunes is home to The Romanos,a Luxury Collection Resort,The Westin Resort Costa Navarino and private properties for ownership,Costa Navarino Residences.Navarino Bay is the setting for Mandar

21、in Oriental,Costa Navarino,W Costa Navarino and Navarino Agora,a curatedmarketplace.The destination is home to four signature golf courses:The Dunes Course,The Bay Course,The Hills Course and the International Olympic Academy Golf Course.It offers dedicated childrens facilities,along with a plethora

22、 of gastronomy venues,leisure and authentic experiences.It also features an extensive range of sports and outdoor activities for every season.Visit Follow on social:costanavarino5G LO B E T R E N D E R X C O S TA N AVA R I N OTRAVEL TRENDS 2025:A BLUEPRINT FOR BETTER TOURISMAnalysis&Trend Forecastin

23、gStatistics and consumer surveys might give a snapshot of whats happening in the moment,but accurate predictions of the future require strategic analysis.As the worlds leading travel trend forecasting agency,this is what we provide.Methodology Drawing upon a network of seasoned journalists and indus

24、try experts,we identify the businesses that are disrupting consumer behaviour and lean on quantitative data to situate them within broader trendnarratives.Once the early indicators of a trend have been identified,theyre cross-checked against our internal proprietary trend framework;taking into consi

25、deration both the long-term forces disrupting business at large(such as climate change and artificial intelligence)and the short-term jolts impacting the travel industry specifically.Just like news reporters,we ask the questions:“Who,what,where,why and when?”But,like investigative journalists,we the

26、n dive much deeper,conducting desk-and field-based research that allows us to experience trends as they unfold.Operating at this intersection of qualitative,quantitative and on-the-ground research,were able to chart the course of travel innovation identifying the ideas that matter with a view to fut

27、ure-proofing the businesses of tomorrow.For bespoke consulting on the future of travel,email Visit 7G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MP08Trend 1:SymbioticUpliftThe future of responsible tourism relies on r

28、esorts harmonising with their destinationsP13Trend 2:LivingOdysseys The ancient world is inspiring a new-found love for historical travel,albeit with an experiential leaningP16Trend 3:OlympicChallenges Sports tourism is reaching new heights with travellers seeking a chance to optimise their skillsP1

29、9Trend 4:EquitableHospitalityPioneering luxury hospitality providers are building inclusivity into the guest experienceP22Trend 5:AlphaActivitiesInvesting in the enrichment of Generation Alpha children is becoming a priority P26Trend 6:LongevityCuisine By rejecting ultra-processed food in favour of

30、eating more simply,people can transform their health P30Trend 7:Second Homing The ability for many people to work from anywhere means dual-location lifestyles are on the upContentsG L O B E T R E N D E R X C O S TA N AVA R I N OTravel Trends 2025:A Blueprint for Better Tourism8G LO B E T R E N D E R

31、 X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MTREND 1:SymbioticUpliftThe future of responsible tourism relies on resorts harmonising with their destinations COSTA NAVARINO9G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D

32、 S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MSymbioticUpliftThis holistic vision unites hospitality excellence,community development and biodiversity conservation through an integrated vision of tourism.The economic implications are significant,with the sustainable tourism sector pr

33、ojected to grow at a compound annual rate of 23.8%between 2024 and 2034(Future Market Insights),reflecting both consumer demand and industry recognition of this interconnected future.Leading the way is Destination Canada,which launched a Tourism Wealth and Wellbeing Index in early 2025,for evaluatin

34、g how the sector contributes to local economies,cultural preservation and environmental protection.This is an interesting indicator of how the country is moving beyond traditional metrics such as visitor spending and arrivals.Sustainable tourism is increasingly being embraced by destinations worldwi

35、de,integrating environmental conservation,community benefits and economic growth.In Saudi Arabia,the Red Sea Project,part of the countrys Vision 2030 initiative,is a US$10 billion development aimed at creating approximately 70,000 jobs.The project is committed to environmental sustainability,with pl

36、ans to be powered entirely by As the luxury travel sector evolves,resorts and destinations are increasingly evaluated on how sensitive and proactive they are when it comes to supporting the local community and environment.Instead of focusing solely on their visitors,they also provide employment,sour

37、ce produce and protect ecosystems,as part of a mutually beneficial relationship we call“Symbiotic Uplift”.COSTA NAVARINO1 0G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S Mrenewable energy,including solar and wind power.

38、It also aims to achieve a 30%net positive conservation benefit by 2040,enhancing key habitats to support biodiversity.Wilderness Safaris,which operates some 60 camps across eight African countries,plays a vital role in conservation efforts.The company safeguards 33 species listed on the IUCN Red Lis

39、t and helps protect over 2.3 million hectares of wilderness.Their eco-tourism initiatives support both local communities and biodiversity conservation across key African ecosystems.Casa de Campo Resort and Villas in the Dominican Republic is deeply committed to community empowerment through educatio

40、n,sports,employment,and environmental conservation.Recognised as one of the best places to work in the Caribbean,the resort fosters a supportive workplace while also providing extensive sports facilities that engage both guests and the local community.Beyond leisure,Casa de Campo actively collaborat

41、es with the Dominican Foundation for Marine Studies(FUNDEMAR)to support marine conservation,including reef restoration projects in La Romana.Through initiatives like“Plato Solidario,”where a portion of proceeds from select dishes is donated to conservation efforts,the resort integrates sustainabilit

42、y into its hospitality experience.By combining economic opportunities,environmental stewardship,and community development,Casa de Campo stands as a model of responsible tourism in the region.On a smaller scale,look to Mashpi Lodge in Ecuador.Located in a 2,500-hectare private reserve within the Choc

43、 cloud forest,it serves a dual purpose:protecting one of Earths most biodiverse ecosystems while providing a base for scientific research.Researchers working in the reserve have identified several new species,including the Mashpi Glass Frog.Similarly,Cambodias Shinta Mani Wild is redefining eco-luxu

44、ry with a strong emphasis on conservation.Situated in the Cardamom mountains,the lodge works in partnership with Wildlife Alliance to combat poaching and illegal logging.It has established an on-site ranger station,enabling continuous monitoring and protection of the rainforest,and offers guests the

45、 opportunity to participate in ranger-led patrols.MASHPI LODGE/SHINTA MANI WILD1 1G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MCosta Navarino has committed approximately 8%of its budget towards sustainable practices

46、and infrastructure.In 2009,before its own launch,the destination co-created the Navarino Environmental Observatory(NEO),a pioneering research and education hub for climate change in the Mediterranean region.Other key initiatives include replanting 7,000 olive trees,reducing single-use plastics in gu

47、est areas by 69%(since 2019),and aiming for net-zero by 2050.The destination also protects critical wetlands and endangered species,including the loggerhead sea turtle in partnership with NGO Archelon.“Our co-operation with Costa Navarino started as early as 2010,during the planning phase and today,

48、they are a greatexample of sustainable tourism practices in a precious coastal environment”,says Costas Teneketzis,the Archelon researcher responsible for the project.“The location of the buildings and lights were set up to ensure theyre not directly visible from the beach,while peripheral planting

49、acts as a natural light barrier.This is important as light pollutioncan discouragefemale sea turtles from nesting and disorient newborn hatchlings.”An annual monitoringprogramme that records the sea turtle population,maps andprotects nests,and tracks their progress,has showna 408%increase in nests b

50、etween 2010 and 2023.“Symbiotic Uplift”suggests a future in which luxury travels success will be measured across multiple dimensions in tandem:guest satisfaction,community benefit and ecological impact.UNSPLASH1 2G LO B E T R E N D E R X C O S TA N AVA R I N OLive the Trend:TRAVEL TRENDS 2025:A BLUE

51、PRINT FOR BETTER TOURISMThe Navarino Pet Community at Costa Navarino has become a lifeline for stray animals in Messinia.Launched in 2016,this volunteer-led initiative funded by the destination has found homes for more than 250 dogs across 13 countries.The best bit?Guests and home-owners at Costa Na

52、varino can visit the shelter and potentially meet their new best friend.Dedicated volunteers assist with all necessary paperwork and arrange international travel for adopted animals,making it simple for guests to bring home a new family member.In numbers:250+stray animals who have been rehomed in 13

53、 countries180+animals that have been sterilised3,500 hours of volunteer work invested10 tons of pet food that has been served 2 permanent staff and 1 vetNavarino Pet Community1 2COSTA NAVARINO1 3G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B

54、 E T T E R T O U R I S MTREND 2:LIVING ODYSSEYSThe ancient world is inspiring a new-found love for historical travel,albeit with an experiential leaningCOSTA NAVARINO1 4G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MEv

55、en Hollywood is renewing its interest in the Age of Antiquity,buoyed by the phenomenon of“set-jetting”(travelling tolocations featured in films and TV shows),which has set the stage for this evolution.Recent classics-inspired productions include Gladiator II and Netflixs Kaos series(an irreverent re

56、telling of Greek mythology).This cinematic connection is transforming arid archaeological sites into cultural gold dust,as they are brought to life both on screen and on the page.This renaissance of classical exploration comes at a pivotal moment;in Cairo,the highly anticipated reopening of the Gran

57、d Egyptian Museum has reignited interest in Egyptology.In the Valley of the Kings,the tomb of Pharaoh Thutmose II was discovered in early 2025.Over in Pompeii,Italy,archaeologists also recently unearthed a sumptuous private bathhouse potentially the largest ever found on the site complete with hot,w

58、arm and cold rooms,exquisite artwork LivingOdysseysThe ancient world is having a modern moment as travellers ditch standard sightseeing for adventures steeped in mythology and historical storytelling.More than a nostalgic yearning for the past,the“Living Odysseys”trend reflects a contemporary desire

59、 for meaningful engagement with history,philosophy and classicalliterature.COSTA NAVARINO1 5G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S Mand a huge plunge pool.The spa-like complex sits at the heart of a grand reside

60、nce uncovered over the last two years during a major excavation.Costa Navarino also offers more than scenic beauty,serving as a gateway to the myths and legends of ancient Greece.With Messinia home to an abundance of historical sites,travellers can explore the remarkably well-preserved Palace of Nes

61、tor,which was mentioned in Homeric epics,or wander the ruins of Ancient Messene,renowned for its impressive fortification walls.The allure of the Classics is spreading across the global travel landscape.According to luxury travel curator Black Tomato,it has witnessed surging interest in travel to Gr

62、eece,particularly for the shoulder season,with almost 25%of bookings to the country being for the autumn,and amongst families,making up almost 50%of overall travel bookings.Riding on this demand,it recently launcheda nine-day family-friendly adventure across Greece,inspired by the legendary tales of

63、 Hercules.Over the course of a journey from Athens to the Peloponnese coast and finally Crete,families will undertake a series ofchallenges inspired by Hercules famed12 labours,including:battling mythical creatures;solving a riddle withPythia,the Oracle of Delphi,at MountParnassus;navigating secret

64、labyrinths;and crossing raging seas.They will also learn to read andwrite Greek and carve their own artefact out of clay at a marble workshop.UNSPLASH1 6G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MTREND 3:OlympicCha

65、llengesSports tourism is reaching new heights with travellers seeking a chance to optimise their skillsCOSTA NAVARINO1 7G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MOlympicChallengesThe global appetite for sports tou

66、rism is accelerating,with the sector commanding 10%of global tourism spending(according to the United Nations World Tourism Organization)and showing no signs of slowing down.With Paris 2024 amplifying interest in Olympic sports,this phenomenon is projected to grow 17.5%between 2023 and 2030,position

67、ing it to become one of travels leading sectors,says the UNWTO.1 7COSTA NAVARINO1 8G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MWhile traditionally focused on spectator events,the market is also evolving toward exper

68、iential sports travel,where travellers seek hands-on opportunities to train like champions in their own“Olympic Challenges”.This shift reflects a deeper desire for active participation rather than passive observation.Costa Navarino offers the perfect setting for such aspirations.Located near Ancient

69、 Olympia,the birthplace of the Olympic Games,the destination has deep connections to sporting heritage and hosted the 144th International Olympic Committee Session in March 2025.It made history by launching the International Olympic Academy Golf Course in 2022 and,in April 2024,became the first in t

70、he Mediterranean to welcome the Olympic Flame on its Paris journey.Costa Navarino is also set to welcome international golf events such as the“Legends Tour”in June 2025.Notably,the value of golf tourism is expected to more than double from US$23 billion in 2023 to US$35 billion in 2029(Research and

71、Markets).Other properties getting their game faces on include Scotlands Gleneagles,which has launched a new Sporting Club,featuring upgraded equestrian facilities,indoor tennis courts,padel courts and a climbing and bouldering wall.The development adds to the estates existing portfolio of more than

72、50 country pursuits,which includes horse riding,fishing,golf and archery.The“Olympic Challenges”trend is also coming to life at Verdura Resort in Sicily.This Rocco Forte property features a seasonal“Academies with the Stars”programme that offers weekly summer workshops led by renowned coaches and sp

73、orts pros such as Italian gymnast AlessiaMaurelli and golfer Donato di Ponziano.These sessions cover a diverse range of disciplines including football,basketball,rugby,tennis,swimming,padel,karate and even skateboarding.In St Lucia,wellness resort BodyHoliday has unveiled a star-studded lineup of at

74、hletes for its 2025 fitness programmes,including homegrown sprinter and 2024 Olympic gold medalist Julien Alfred.In Thailand,the Maraleina Sports Resort combines luxurious tropical surroundings with Olympic-standard training facilities on the island of Koh Samui.Elevating its sporting credentials fu

75、rther in 2025,the resort has secured its position as Asias first official Hyrox Training Destination,introducing the globally renowned fitness competition format to the region and attracting serious athletes seeking both paradise and performance.As this trend accelerates,more destinations are expect

76、ed to join the race,creating a podium finish of luxury,performance and sporting heritage.Its official:being fit isnt just a hobby anymore its the ultimate flex in modern luxury travel.UNSPLASH/GLENEAGLES1 9G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I

77、N T F O R B E T T E R T O U R I S MTREND 4:EquitableHospitalityPioneering luxury hospitality providers are building inclusivity into the guest experienceCOSTA NAVARINO2 0G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S ME

78、quitableHospitalityThis evolution,dubbed“Equitable Hospitality,”sees inclusivity built into guest experiences rather than treated as an afterthought,with hotels investing in staff training and sensitivity programmes to create genuinely welcoming environments.Virgin Atlantic demonstrated this commitm

79、ent in 2024 by establishing an“Accessibility Advisory Board”in collaboration with disabled thought leaders,while KLM has now joined Delta and Virgin Atlantic in introducing gender-neutral booking options across key markets.As luxury travel becomes more inclusive,many hospitality providers are workin

80、g harder to cater to the needs of LGBTQ+travellers many of whom are now travelling as families with their own children.The hospitality industry is increasingly recognising that true luxury means creating spaces where all guests can feel authentically seen,respected and celebrated,regardless of their

81、 sexual orientation or gender identity.This shift reflects both evolving social values and the growing awareness that diversity strengthens the travel experience for everyone.The global LGBTQ+tourism market,valued at US$320.4 billion(Reports and Insights),is expected to grow to US$579.2 billion by 2

82、033.With Thailand and Greeces recent legalisation of same-sex marriage bringing the global total to 36 countries the travel industry is responding with meaningful change.Innovation in accessibility continues to gain momentum across the sector.In 2024,Virginia State Parks became the first park Accord

83、ing to the World Health Organisation,1.3 billion people worldwide experience significant disabilities.With this in mind,the accessible tourism sector was estimated to be worth US$35.6billion in 2024(Future Data Sets)indicating that accessibility has become a mainstream market force.Forward-thinking

84、brands are responding accordingly.NAVARINO CHALLENGE2 1G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S Msystem in the US to install EnChroma-adapted viewfinders for colour blind guests.The patented lenses are engineered

85、with special optical filters that help people with red-green colour blindness see an expanded range of visible colour,ensuring they can enjoy nature to its fullest.This innovation extends internationally,with Costa Rica making significant strides in accessible tourism.Many of its national parks now

86、feature accessible trails and tactile features for visually impaired guests.Pos Volcano National Park provides paved walkways and ramps for easy access to its impressive crater,and Cahuita National Park includes elevated trails and an amphibious chair for beach access.Meanwhile,in South Africas Klas

87、erie Private Nature Reserve,Ximuwu Lodge is pioneering wheelchair-accessible safaris.The lodge features adapted game-viewing vehicles,mobile ramps for photographic hides,and thoughtful design elements from spacious corridors to portable pool hoists.Similarly,Red Sea Global in Saudi Arabia has commit

88、ted to accessible tourism by ensuring its luxury destinations and experiences are fully inclusive for guests with disabilities and special needs.This includes providing adaptive equipment and partnering guests with specially trained instructors for activities such as sailing,kayaking,and diving amon

89、g shipwrecks and coral reefs(learn more by listening to season two of Globetrenders“Blue Sky Thinking”podcast).This transformation reflects broader social changes,as travellers increasingly expect hospitality brands to accommodate diverse identities and needs.As accessible and LGBTQ+tourism markets

90、continue expanding,the industry is setting new benchmarks for truly equitable hospitality,proving that genuine luxury lies in making everyone feel valued and welcome.At the heart of hospitality lies a profound commitment to understanding and welcoming every individual.For Costa Navarino,this means t

91、ranscending traditional service by creating an environment of genuine inclusivity a philosophy that goes beyond accommodation.By conducting comprehensive research with academic institutions and NGOs,the destination has adopted a nuanced approach to guest experience,introducing thoughtful amenities s

92、uch as weighted blankets for guests with autism and specialised beach wheelchairs for those with mobility challenges.The pioneering Seatrac system provides wheelchair users independent sea access across multiple beaches,including those at Costa Navarino,where automated seat lifts ensure accessible s

93、ea swimming for all guests.Billy Kolber,CEO and founder of HospitableMe(a global thought leader in inclusive hospitality),says:“Costa Navarinosgoal to not only become a paradigm-changing destination,but to take every action possible to become an inspiration for the community at large was not a simpl

94、e one.It is truly inspiring that the destination wasnt hesitant about leaping ahead,and sending a message that inclusivity in hospitality is both a responsibility and a pleasure.”XIMUWU LODGE/COSTA NAVARINO2 2G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R

95、 I N T F O R B E T T E R T O U R I S MTREND 5:Alpha ActivitiesInvesting in the enrichment of Generation Alpha children is becoming a priority COSTA NAVARINO2 3G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MAlpha Activi

96、tiesMove over Generation Z theres a new generation calling the shots,and they havent even finished school yet.Generation Alpha(thats children born between 2010 and 2024)are shaking up how the travel industry thinks about family holidays.With two billion Gen Alpha kids worldwide(McCrindle),and kid-fr

97、iendly hospitality representing an US$175billion opportunity(according to think tank Wanderland),theyre bringing some serious spending power with them.Enter“Alpha Activities,”where hotels are realising that colouring books and unambitious kids clubs just arent going to cut it anymore.These digital n

98、atives are igniting a new approach to childrens entertainment,with hotels mixing education,adventure and tech in sophisticated new ways.Examples of resorts redefining family fun include Six Senses,with its Earth Lab discovery spaces.These hubs showcase conservation projects-from marine protection to

99、 forestry initiatives-while helping young visitors understand renewable energy sources and responsible water use.Children can create their own compost,mix natural cleaning solutions and extract essential oils from herbs grown in the gardens.Through the“Grow With Six Senses”programme,children partici

100、pate in foraging expeditions,farming activities and creative recycling projects.At Chewton Glen in the UK,young adventurers have the chance to develop survival skills through the Bear Grylls Survival Academy.This programme provides team-building challenges inspired by Bear Grylls himself,including c

101、ustom-built survival scenarios that foster communication,development and motivation among participants.Activities are designed to be achievable through teamwork and culminate in a“Gross Eat Challenge”,where participants can test their wilderness survival skills by trying unconventional food items.In

102、 the Maldives,the Intercontinental recently launched TikTok-inspired“DanceTok”classes that teach teens UNSPLASH2 4G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S Mthe latest viral dance routines,while Velaa Private Islan

103、d offers nature walks,snorkelling excursions and flite board lessons.In Hong Kong,the Shangri-La hotel has created a floor of themed rooms for children,complete with bunk beds in treehouses,submarines and trams.Meanwhile,the revamped Westin Resort Costa Navarino is at the forefront of this evolution

104、 with the Sandcastle,a kids club that offers innovative recreational and educational programmes for children aged four to 12.Its“Young Archaeologists”experience invites kids to dig for buried artefacts,crackcodes and create their own Linear B clay tablets like the ones found at the nearby Palace of

105、Nestor.Alternatively,theybecome“Young Gardeners”and trytheir hand at planting seeds and pickingfruit.Recognising the pivotal role that Generation Alpha plays in influencing their parents decisions,pioneering travel providers are bringing children themselves into the conversation.At the end of 2024,l

106、uxury travel company Pelorus debuted a new“Junior”division with dedicated designers and adventure hosts that collaborate with parents to create special“shadow itineraries”specifically for children.In early 2025,it then went on to launch“Imagine This”,a service that brings kids into the trip planning

107、 phase.As Generation Alpha comes of age,theyre redefining what luxury family travel means.For forward-thinking hotels,the future of family hospitality lies in creating meaningful,multi-layered experiences that engage,educate and inspire these travellers of tomorrow.COSTA NAVARINO/UNSPLASH2 5G LO B E

108、 T R E N D E R X C O S TA N AVA R I N OLive the Trend:TRAVEL TRENDS 2025:A BLUEPRINT FOR BETTER TOURISMAt Costa Navarino,parents can sign kids up for FC Bayern Football Camps,personalised coaching at the Mouratoglou Tennis Centre,and the chance to train with elite coaches at the NBA Basketball Schoo

109、l(for ages six to 16).The programme is attracting high-profile endorsements,including NBA Hall of Famer Dominique Wilkins,who visited to work with young athletes.“Ive never seen a resort facility like this,with hotels and swimming pools,and right in the middle of it,a basketball gym where guys and g

110、irls can come and play.This is a wonderful facility,”says Wilkins,who famously led Panathinaikos to their first European Championship in 1996.Summer Sports CampsAdditionally,Costa Navarinos exclusive five-day Summer Sports Camps offer young guests the opportunity to develop skills across ten differe

111、nt disciplines:golf,basketball,tennis,gymnastics,archery,football,rock climbing,beach volleyball,swimming and water polo.COSTA NAVARINO2 6G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MTREND 6:LongevityCuisineBy reject

112、ing ultra-processed food in favour of eating more simply,people can transform their healthCOSTA NAVARINO2 7G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MLongevityCuisineA food revolution is sweeping through luxury hos

113、pitality as hotels move beyond lavish menus to create culinary experiences that celebrate local recipes while optimising health.Now trending as“Longevity Cuisine,”this movement represents a delicious rebellion against ultra-processed foods,with resorts and destinations turning to traditional,nutrien

114、t-dense ingredients to underpin the future of fine dining.According to a recent report in the British Medical Journal,ultra-processed foods are associated with a 21%greater risk of death from any cause,so its unsurprising that the shift towards heritage eating habits is gaining momentum.At the foref

115、ront of this nutritional renaissance is the Mediterranean diet.Its emphasis on olive oil,legumes and fresh vegetables leads the charge in evidence-based longevity nutrition,with UNESCO recently recognising the Mediterranean diet as“intangible cultural heritage”.Research from Harvard confirms its ben

116、efits,showing the approach reduces cardiovascular disease risk by up to 25%over 12 years.Want to see the statistics in action?Look to the Greek island of Ikaria,one of the worlds five renowned“Blue Zones”(the other four are Costa Ricas Nicoya Peninsula,Okinawa in Japan,Sardinia in Italy and Loma Lin

117、da in California),where nearly one in three residents lives past 90,thanks to a traditional diet rich in wild greens,herbal teas and omega-packed seafood.In south-west Greece,Messinia is a bountiful region producing world-renowned olive oil,olives,fruits and herbs.The town of Koroni is one of the fo

118、ur emblematic communities of the UNESCO Mediterranean Diet network,and nearby,Costa Navarino has an all-encompassing COSTA NAVARINO2 8G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S Mphilosophy around preserving and prom

119、oting this ancient culinary tradition.In collaboration with the Captain Vassilis and Carmen Constantakopoulos Foundation,it aims to position Messinia as a sustainable gastronomic destination and agrotourism model.Supporting local farmers through training and quality standards,Costa Navarino also par

120、tners with small and mid-scale producers to create its“Navarino Icons”products that transport Messinias rich culinary heritage globally.As health-conscious travel booms,resorts are doubling down on farm-to-table initiatives and crafting menus packed with anti-inflammatory and gut-friendly ingredient

121、s.Amilla Maldives grows superfoods such as moringa and turmeric in its“zero-mile”gardens,while Costa Rican eco-lodge Nantipa has designed a“Blue Wellness”experience,with a menu based on longevity principles that combine locally sourced plant-based dishes with fresh fish.In Japan,Rosewood is preparin

122、gto open a wellness-focused resort in Okinawa,incorporating local superfoods such as seaweed,tofu and fermented miso.Savvy properties recognise that authentic food experiences deliver multiple benefits:preserving cultural heritage,supporting local communities,enhancing guest wellbeing and creatingme

123、morable experiences impossible to replicate elsewhere.Through professional training,cooking classes and hands-on harvesting,hotels are helping guests forge meaningfulconnections with food traditions while nourishing both body andsoul.COSTA NAVARINO2 9G LO B E T R E N D E R X C O S TA N AVA R I N OLi

124、ve the Trend:TRAVEL TRENDS 2025:A BLUEPRINT FOR BETTER TOURISMCosta Navarino integrates agricultural sustainability into its guest experience at every opportunity,celebrating the regions millennia-long culinary heritage while advancing sustainable practices.The destinations olive groves produce extr

125、a virgin olive oil,alongside its vineyards,yielding indigenous grape varieties for its estate wines.Guests can experience this produce firsthand through village cooking classes,olive harvesting,olive oil and wine tastings.The renowned Culinary Institute of America(CIA),has joined Costa Navarino to p

126、resent workshops for food enthusiasts from all around the world,while in a significant development,the destinations partnership with the Captain Vassilis and Carmen Constantakopoulos Foundation(CVCCF)and CIA launches this year with an expansive programme promoting Messinian gastronomy and local prod

127、ucts.The MedDietCOSTA NAVARINO3 0G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MTREND 7:SecondHomingThe ability for many people to work from anywhere means dual-location lifestyles are on the upCOSTA NAVARINO3 1G LO B

128、E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S MSecondHomingAlthough Spain recently made headlines by announcing that its golden visa programme will be ending in April 2025,and that it could impose a 100%property tax on non-EU

129、 buyers,from a global perspective demand for second homes abroad is unlikely to diminish.Buyers choice of destinations,however,may shift.One of the driving forces will be the ability for greater numbers of professionals to work from anywhere.By 2030,the World Economic Forum predicts that the growth

130、of global digital jobs is expected to increase 25%over a six-year period to 90 million roles,meaning that more people than ever will be able to work fromanywhere.UNSPLASH3 2G LO B E T R E N D E R X C O S TA N AVA R I N OT R AV E L T R E N D S 2 0 2 5:A B L U E P R I N T F O R B E T T E R T O U R I S

131、 MThe trend for“Second Homing”represents a fundamental shift in lifestyle philosophy.Its no longer about acquiring a simple holiday retreat,but creating a flexible,global living strategy.In the future,there will likely be a greater choice of developments offering long-term stay options that bridge t

132、raditional homeownership and temporary accommodation,heralding a future whereprofessionals seamlessly navigate a multi-location,seasonal approach to life and work.The appeal of“Second Homing”,of course,is multifaceted;however,the UK Governments recent decision to scrap its popular non-dom tax progra

133、mme has catalysed a new exodus,with nearly two-thirds(63%)of wealthy investors now planning to relocate to destinations that offer both financial attractiveness and lifestyle appeal.While traditional havens such as Switzerland,Monaco and Dubai remain popular,countries such as Portugal and Greece are

134、 responding strategically.Greece is already a leader in the European overseas property market,with foreign investment reaching 7.6 billion in 2023 a 20%increase on 2022 and has introduced a clutch of non-dom tax benefits that make its shores increasingly attractive.Key benefits include a fixed annua

135、l tax payment of 100,000 regardless of foreign income amount,no obligation to declare foreign income sources in Greece and exemption from inheritance and donation tax for assets located outside Greece.Costa Navarino has become particularly enticing to these investors,offering not just tax advantages

136、 but also safety,security and a premium environment with world-class facilities where high-net-worth individuals can build luxury family homes and enjoy their wealth with all necessary infrastructure for daily life.Innovative models that blur the lines between tourism,residency and remote work inclu

137、de Noma Collective,which creates extended-stay options for digital nomad families in exotic locations such as Costa Rica.Martinhal offers a similar vision in Portugal,pioneering a holistic approach that combines luxury family resorts,serviced residences,workspace solutions and even international edu

138、cation through its United Lisbon International School.UNSPLASH3 3G LO B E T R E N D E R X C O S TA N AVA R I N OLive the Trend:TRAVEL TRENDS 2025:A BLUEPRINT FOR BETTER TOURISMThe residential community of Costa Navarino Residences continues to grow,welcoming owners to freehold custom and turn-key vi

139、llas.These homes come with full property management,world-class concierge services and access to facilities,while offering the privacy of a second home,seamlessly integrated into the stunning natural landscape and the open horizon of the Ionian Sea.For many owners,Costa Navarino is more than just a

140、holiday retreat its a true second home.Increasingly,the destination is observing residents splitting their time between their city of residence and their villa in the destination,embracing a way of life that balances work,leisure and immersion in nature.They become part of the local community,formin

141、g lasting connections and experiencing the regions traditions.This unique proposition has seen great response,withonly a few residences currently available.Thanks to its portfolio of private residences available to rent,prospective buyers can now enjoy a“try before you buy”taste of the lifestyle at

142、Costa Navarino.Guests live it up like a local with access to all the facilities and services the destination offers ideal for a“no-strings attached”trial.A Homeowner ExperienceCOSTA NAVARINOGLOBETRENDER.COM/VOLTDESIGNED FOR TRAVEL PROFESSIONALS,VOLT IS A MEMBERS-ONLY NEWSLETTER FROM GLOBETRENDER,COVERING EMERGING TRAVEL TRENDS IN DEPTH.ANNUAL SUBSCRIBER BENEFITS:FREE 60-MINUTE CONSULTATION WITH A TREND ANALYST FREE“INNOVATORS 100”REPORT (WORTH 250)ACCESS TO VOLT TREND LIBRARY