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1、2025 Global Automotive Consumer StudyKey Findings:Global Focus MarketsJanuary 20252025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsThe global automotive industry is undergoing a tremendous amount of change at an unprecedented pace.At the center of this change sits a consumer wi

2、th rapidly evolving expectations of the mobility experience.Brand loyalty is taking center stage as emerging manufacturers with strong value propositions threaten to disrupt the dominance of traditional players in many global markets.Electric vehicle sales momentum has slowed,but the longer-term nee

3、d to move toward zero-emission transportation remains clear.Software-defined vehicles are affecting every aspect of the automotive value chain,requiring manufacturers to reimagine how cars are designed,built,sold,and driven.Connected vehicle features and advanced driver assistance systems(ADAS)are m

4、aking mobility safer and more engaging.Artificial intelligence is powering an emerging generation of autonomous vehicle fleets,offering consumers new choices to move beyond personal ownership in favor of mobility-as-a-service(MaaS)solutions.At the same time,vehicle transaction prices have reached ne

5、w heights,exacerbated by pandemic-induced inventory shortages and supply chain shocks.This situation continues to impact cost-conscious consumers who are still digesting the negative effects of a prolonged period of high interest rates on their financial capacity.Manufacturers and suppliers are also

6、 facing operational headwinds as they struggle to reduce manufacturing cost and complexity.Some of whom are recognizing they cannot maintain their competitive momentum alone,signaling a new era of co-opetition to optimize limited resources for mutual benefit while lowering their risk exposure.In add

7、ition,global trade tensions,tariffs,shifting regulatory policies,and labor disputes in some markets have the potential to change the way in which manufacturers view global supply chains,manufacturing footprints,and global growth opportunities.Dear reader,In an effort to provide considerations for th

8、e auto industry as it navigates these intersecting issues,we developed our annual Global Automotive Consumer Study over a decade ago as a tool to view the sector through a consumer lens.As many industry executives have echoed through the years,the auto sector starts and ends with the consumer.As suc

9、h,we have expanded the reach of the study this year to capture the opinions and behaviors of more than 30,000 consumers in 30 countries around the world.We have focused this report on eight of the largest global auto markets,presenting key insights in four sections,covering electric vehicle adoption

10、,future buying intentions,connectivity,and shared mobility.For more information,including a deeper dive of study results for all participating countries,please click here to access the online interactive dashboard.We hope you find the insights contained in this report useful and informative.Warm reg

11、ards,Lisa WalkerUS Automotive Sector LDr.Harald ProffGlobal Automotive Sector Leaderhproffdeloitte.de2025 Global Automotive Consumer Study|Key Findings:Global Focus Markets22025 Global Automotive Consumer Study|Key Findings:Global Focus Markets Deloitte has been exploring key consumer trends impacti

12、ng a rapidly evolving global mobility ecosystem for over a decade.Key themes emerging over the years include:2010 Overall value ranked as the primary factor when evaluating brands2011“Cockpit technology”and the shopping experience-led differentiators2012 Interest in hybrids driven by cost and conven

13、ience,while interest in connectivity centers on safety2014 Shared mobility emerges as an alternative to owning a vehicle2017 Interest in full autonomy grows,but consumers want a track record of safety2018 Consumers in many global markets continue to move away from internal combustion engines(ICE)201

14、9 Consumers“pump the brakes”on interest in autonomous vehicles2020 Questions remain regarding consumers willingness to pay for advanced technologies2021 Online sales gaining traction,but majority of consumers still want in-person purchase experience2022 Interest in electrified vehicles(EVs)grows,but

15、 worries about price,driving range,and charging time remain2023 The shift to EVs is primarily based on a strong consumer perception that it will significantly reduce vehicle operating costs2024 Consumer interest in EVs wanes in most markets due to high sticker prices,range anxiety,and charging infra

16、structure challengesThe Global Automotive Consumer Study helps to inform Deloittes point of view on the evolution of mobility,smart cities,connectivity,sustainability,and other issues surrounding the movement of people and goods.2025 Global Automotive Consumer Study|Key Findings:Global Focus Markets

17、32025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsContents4Vehicle electrification 6Future vehicle intentions 14Connectivity 19Mobility-as-a-Service(MaaS)23About the study 272025 Global Automotive Consumer Study|Key Findings:Global Focus Markets2025 Global Automotive Consumer S

18、tudy|Key Findings:Global Focus Markets514Key findings321A relatively high frequency of vehicle use persists in many markets,but many younger consumers surveyed are interested in mobility-as-a-service(MaaS)over ownershipHalf of surveyed consumers in India,Southeast Asia,and the US drive their vehicle

19、 every day(roughly twice the number of consumers in South Korea or Japan).However,a significant number of 18-34-year-olds surveyed in those markets(among others)are at least somewhat interested in giving up traditional vehicle ownership in favor of a MaaS solution.All-battery electric vehicle(BEV)in

20、ertia remains muted in most markets as interest in ICE and hybrid vehicles tick upConsumer interest in full hybrids and range extender technology(i.e.,no external charging plug)is gaining momentum in several global markets as consumers seek a“best of both worlds”solution to reduce fuel costs and low

21、er emissions without the need for charging infrastructure.Intended vehicle brand defection is on the rise in many markets around the worldThe percentage of surveyed consumers intending to switch brands the next time they are in-market for a vehicle increased on a YoY basis across several markets,sig

22、naling the need to build strong customer relationships,particularly in developing markets with a significant percentage of first-time buyers(e.g.,China).Autonomous vehicles are coming back into view,but consumer concerns remainAn evolving view of the regulatory environment governing the development

23、of autonomous technology in some global markets may ease the deployment of self-driving vehicle fleets for both consumer and commercial applications,but more than half of surveyed consumers in India,the UK and US remain concerned about their safety.Having said that,the integration of artificial inte

24、lligence(AI)into vehicle systems to enable self-driving features is seen as largely beneficial,particularly in Asia-Pacific markets.2025 Global Automotive Consumer Study|Key Findings:Global Focus Markets2025 Global Automotive Consumer Study|Key Findings:Global Focus Markets1 Vehicle electrification6

25、2025 Global Automotive Consumer Study|Key Findings:Global Focus Markets2025 Global Automotive Consumer Study|Key Findings:Global Focus Markets7Some reasons surveyed consumers intend to acquire an electrified vehicle include a desire to lower fuel costs,concern for the environment,and the driving exp

26、erience(e.g.,quieter,better performance).Top reasons to choose an EV as next vehicleFactorsChinaGermanyIndiaJapanRep.of KoreaSouth-east AsiaUKUSConcern for the environment43%54%63%42%43%55%51%44%Concern about personal health31%18%44%12%16%39%21%20%Lower fuel costs41%52%56%61%57%64%59%56%Less mainten

27、ance29%29%45%18%38%42%24%30%Ability to use the vehicle as a backup battery/power source36%22%48%28%17%40%18%25%Peer pressure8%5%10%5%6%9%4%3%Driving experience53%32%50%34%33%51%36%36%Government incentives/subsidies/stimulus programs40%33%45%33%35%39%23%27%Potential for extra taxes/levies applied to

28、internal combustion vehicles27%19%31%12%20%26%19%18%Potential ban on sale of new internal combustion vehicles18%22%30%8%12%18%28%17%Gasoline/diesel(ICE)Rep.of Korea38%39%31%10%5%4%Japan34%41%35%8%3%13%UKChina47%47%24%11%8%Germany49%53%12%9%14%8%3%Southeast Asia52%53%17%13%11%3%India49%54%21%12%8%5%U

29、S67%62%20%6%5%5%2%2%ICE(2024)33%38%16%17%27%1%Hybrid electric(HEV)Plug-in hybrid electric(PHEV)Battery electric(BEV)OtherDont know123456789126358749137425869137625849125378649142536789218765439USJapanIndiaGermanyChinaSoutheastAsiaRep.ofKoreaFactorsLower fuel costsBetter driving experienceConcern abo

30、ut climate changeLess maintenancePeer pressureConcern about personal healthPotential for extra taxes/levies applied tointernal combustion vehiclesGovernment incentives/subsidies/stimulus programsAbility to use the vehicle as a backupbattery/power source(e.g.,for home)Top reason9%1%1%9%6%Respondents

31、in some global markets continue to steer away from all-battery electric vehicles in favor of ICE and hybrids,which could be due,in part,to lingering affordability concerns.Preference for type of engine in next vehicleNote:Other includes vehicles with engine types such as compressed natural gas,ethan

32、ol,and hydrogen fuel cells;percentages may not add up to 100 due to rounding.Q41.What type of engine would you prefer in your next vehicle?Sample size:n=939 China;1,306 Germany;882 India;637 Japan;906 Republic of Korea;5,028 Southeast Asia;1,314 UK;937 USTop reasonsQ42.Which of the following factors

33、 have had the greatest impact on your decision to acquire an EV?Please select all that apply.Sample size:n=567 China;466 Germany;364 India;285 Japan;448 Republic of Korea;2,097 Southeast Asia;563 UK;297 US82025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsHomeWorkOn-street/publi

34、c charging stationOtherUK80%10%11%10%11%US79%Japan72%GermanyIndiaChinaSoutheast AsiaRep.of Korea2%13%14%70%18%12%63%22%15%62%28%10%61%21%17%71%20%9%Yes,dedicatedYes,shared with a neighbor/othersNoDont knowChina77%15%7%India41%44%US40%GermanyUKSoutheast AsiaJapan14%58%2%33%62%5%32%58%8%28%65%4%Rep.of

35、 Korea19%7%25%37%56%6%1%1%1%2%2%50%The push to create public charging capacity may be somewhat overstated in many markets asa strong majority of EV intenders surveyed plan to charge their vehicle at home.Expecting to charge electrified vehicle most often atYet,many EV intenders surveyed in mature ma

36、rkets that plan to charge at home do not currently have access to a charger.EV charger access among consumers who plan to charge their vehicle at homeNote:Percentages may not add up to 100 due to rounding.Q43.Where do you expect to charge your EV most often?Sample size:n=413 China;304 Germany;182 In

37、dia;64 Japan;166 Republic of Korea;1,223 Southeast Asia;245 UK;111 USNote:Percentages may not add up to 100 due to rounding.Q44.Do you already have access to a charger at your residence?Sample size:n=260 China;215 Germany;128 India;46 Japan;102 Republic of Korea;755 Southeast Asia;195 UK;88 US92025

38、Global Automotive Consumer Study|Key Findings:Global Focus MarketsConsumers surveyed in most global markets would prefer to charge their EV at a dedicated charging facility,perhaps reflecting a perception that these locations may offer more access to chargers with up-to-date technology.Preference fo

39、r public EV charging locationPublic placesChinaGermanyIndiaJapanRep.of KoreaSouth-east AsiaUKUSDedicated EV charging station42%32%49%30%33%33%43%44%Traditional gas station with EV chargers10%21%23%22%17%34%15%15%Vehicle dealership7%2%6%6%4%3%4%8%Retail outlet/mall5%12%2%14%5%10%10%5%Parking lot18%6%

40、12%19%26%12%12%13%On-street parking8%17%3%2%5%4%7%4%Community/public building8%5%3%8%10%4%4%5%Hotel3%3%3%0%1%1%4%5%Most preferred locationNote:Percentages may not add up to 100 due to rounding.Q48.Where would you most want to charge your EV when you are away from home?Sample size:n=413 China;304 Ger

41、many;182 India;64 Japan;166 Republic of Korea;1,223 Southeast Asia;245 UK;111 USThe need for public EV charging investment may also be more concentrated in some Asia-Pacific markets(e.g.,Southeast Asia,China,India)as survey respondents tend to drive farther than 60 miles/100 km from their home more

42、frequently than those in more mature markets(e.g.,Japan,UK,US).How often did consumers drive more than 60 miles/100 km from their home last month?Note:Percentages may not add to 100 due to rounding.Q40.How would you most prefer to pay for public EV charging?Sample size:n=371 China;295 Germany;194 In

43、dia;103 Japan;213 Republic of Korea;1,163 Southeast Asia;112 USMost preferred mode of paymentNever1-2 times3-4 times5-6 times7 or moreJapan39%13%7%UK7%10%18%26%US23%GermanyRep.of KoreaSoutheast AsiaChina37%19%35%11%19%41%9%14%29%22%6%65%20%21%24%28%India2%20%19%39%8%12%14%12%10%17%26%29%12%33%21%65%

44、32%18%Note:Percentages may not add up to 100 due to rounding.Q18:How many times in the past month have you driven more than 60 miles or 100 kilometers from your home?Sample size:n=852 China;1,114 Germany;646 India;452 Japan;618 Republic of Korea;3,488 Southeast Asia;1,043 UK;821 US102025 Global Auto

45、motive Consumer Study|Key Findings:Global Focus MarketsOverall,surveyed consumers across global markets agreed that the most important aspect of an EV charging experience is a fast charging time,eclipsing other factors including accessibility,amenities,security,and even the number of available/funct

46、ional plugs.Most important aspect of an EV charging experienceAspects of the EV charging experienceChinaGermanyIndiaJapanRep.of KoreaSouth-east AsiaUKUSAvailability of amenities(e.g.,restrooms,WiFi connectivity,lounge/siting area)12%4%7%5%4%8%6%9%Accessibility of the charging station8%11%24%9%26%15%

47、10%14%Fast charging time31%30%36%34%29%32%37%29%Personal security(e.g.,cameras,well-lit location,emergency assistance)8%8%6%8%2%9%8%10%Number of available/functional chargers12%13%9%16%5%9%11%7%Having a standard plug(no adapter needed)7%7%4%8%5%5%4%6%Ease of use9%10%6%3%8%6%12%13%Easy payment option

48、s3%8%1%3%3%3%3%5%Location is easy to find/access12%10%7%14%18%14%9%8%Most importantNote:Percentages may not add up to 100 due to rounding.Q50:What is the most important aspect of an EV charging experience?Sample size:n=413 China;304 Germany;182 India;64 Japan;166 Republic of Korea;1,223 Southeast As

49、ia;245 UK;111 USHowever,a long-standing industry assumption that EV charge times need to be on par with fossil fuel fill-ups may be overstated as surveyed consumers in most markets are willing to wait up to 40 minutes.Expected wait time to charge an EV at public charging stations from empty to 80%No

50、te:Percentages may not add up to 100 due to rounding.Q49.How long do you think it should take to charge an EV from fully discharged to 80%at a public charging location?Sample size:n=413 China;304 Germany;182 India;64 Japan;166 Republic of Korea;1,223 Southeast Asia;245 UK;111 US10 minutes or less11

51、to 20 minutes21 to 40 minutesMore than 60 minutes41 to 60 minutes8%30%39%6%17%Germany6%35%29%20%10%JapanChina16%11%28%23%22%India7%36%42%13%3%Rep.of Korea6%21%50%18%5%USUK5%23%41%25%5%Southeast Asia3%3%27%38%22%11%24%46%17%10%112025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsW

52、hen it comes to paying for public EV charging,surveyed consumers in most markets prefer the familiarity and convenience of using their credit/debit cards.Most preferred way to pay for public EV chargingPayment methodsChinaGermanyIndiaJapanRep.of KoreaSouth-east AsiaUKUSCharging network app on your s

53、martphone48%29%31%16%20%47%24%28%Credit/debit card8%52%45%64%60%26%52%50%Pre-paid subscription plan5%6%11%6%7%13%12%12%Loyalty points10%4%5%5%8%5%8%6%Third-party payment platform30%8%7%9%5%9%4%3%Most preferred mode of paymentNote:Percentages may not add up to 100 due to rounding.Q51:How would you mo

54、st prefer to pay for public EV charging?Sample size:n=413 China;304 Germany;182 India;64 Japan;166 Republic of Korea;1,223 Southeast Asia;245 UK;111 USLess than 200 km200 km to 299 km400 km to 499 km500 km to 599 km300 km to 399 km600 km or more24%4%8%10%19%24%4%19%24%4%19%5%4%Less than 100 miles12%

55、7%19%14%23%20%16%17%7%10%6%11%100 miles to 199 miles200 miles to 299 miles300 miles to 399 miles400 miles to 499 miles500 miles to 599 miles600 miles or more13%19%Would never consider acquiring a BEV 6%18%32%23%19%ChinaGermany6%11%19%22%27%3%Rep.of Korea20%3%5%23%15%25%Southeast Asia19%13%17%21%16%J

56、apan10%16%15%29%13%8%7%India21%23%18%17%9%9%0%3%7%9%12%1%9%UKUSWould never consider acquiring a BEVExpectations for BEV driving range vary significantly by global market surveyed.Nearly half of surveyed consumers in India(47%)expect more than 400 km,whereas 80%of consumers in Germany expect the same

57、 as a prerequisite to consider a BEV as a viable option.Consumer expectations on BEV driving range(in kilometers)Note:Percentages may not add up to 100 due to rounding.Q53.How far would a fully charged all-battery EV need to go in order for you to consider acquiring one?Sample size:n=685 China;1,121

58、 Germany;809 India;621 Japan;827 Republic of Korea;4,464 Southeast Asia;1,208 UK;886 USConsumer expectations on BEV driving range in UK and US(in miles)122025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsWhen it comes to BEVs,surveyed consumers are generally most concerned about

59、 charging time,range anxiety,cost,lack of public charging infrastructure,and battery safety.Greatest concern regarding all battery-powered electric vehicles(BEVs)Note:Sum of the percentages exceed 100%as respondents can select multiple options.Q52:What are your biggest concerns regarding all battery

60、-powered EVs?Please select all that apply.Sample size:n=939 China;1,306 Germany;882 India;637 Japan;906 Republic of Korea;5,028 Southeast Asia;1,314 UK;937 USConcernChinaGermanyIndiaJapanRep.of KoreaSouth-east AsiaUKUSDriving range38%54%35%40%26%43%52%49%Cost/price premium22%45%32%40%24%37%49%44%Col

61、d weather performance37%37%32%25%38%26%31%39%Increased need to plan my trips14%21%22%28%11%22%33%28%Uncertain resale value14%27%21%18%12%23%24%19%Potential for extra taxes/levies associated with BEVs16%10%22%11%12%19%18%17%Time required to charge38%42%39%49%39%46%47%46%Ongoing charging and running c

62、osts30%25%28%28%23%33%29%29%Cost to eventually replace the battery35%40%31%39%27%38%43%39%Lack of knowledge or understanding about EVs/EV technology20%15%29%13%15%32%22%20%Lack of public EV charging infrastructure24%43%38%37%33%41%44%41%Lack of charger at home16%37%27%45%19%31%36%36%Lack of alternat

63、e power source(e.g.,solar)at home12%21%25%25%11%27%19%20%Safety concerns with battery technology37%28%37%30%49%37%29%29%End-to-end sustainability(i.e.,battery manufacturing/recycling)24%22%30%11%10%23%21%20%Lack of choice regarding brands/models11%11%20%8%8%13%13%11%Most commonly cited132025 Global

64、Automotive Consumer Study|Key Findings:Global Focus MarketsThe global end-of-life EV battery value chain remains relatively nascent even as the number of EVs on the road continues to increase,1 and surveyed consumers are split in terms of who they think should be responsible for battery stewardship.

65、Consumer preference for entity responsible for collecting,storing,and recycling EV batteries after their useful livesNote:Percentages may not add to 100 due to rounding.Q40.How would you most prefer to pay for public EV charging?Sample size:n=371 China;295 Germany;194 India;103 Japan;213 Republic of

66、 Korea;1,163 Southeast Asia;112 USMost preferred mode of paymentIndividual car manufacturerVehicle dealerBattery manufacturerPrivate environmental agencyCharging network providersDedicated battery recyclerGovernment agencyAutomobile club/associationDont knowJapan35%4%1%3%2%8%6%23%18%11%17%9%17%9%3%I

67、ndia18%3%20%14%18%18%6%7%8%7%Southeast Asia14%22%5%3%2%9%13%13%Germany12%11%14%9%19%6%2%5%20%UK31%7%11%5%23%8%Rep.of Korea10%16%15%15%3%7%7%4%22%USChina6%6%4%6%16%12%7%23%13%26%5%11%5%9%3%1 IEA,Global EV Outlook 2024.Note:Percentages may not add up to 100 due to rounding.Q55.Who do you think should

68、be responsible for collecting,storing,and recycling electric vehicle batteries after their useful lives?Sample size:n=939 China;1,306 Germany;882 India;637 Japan;906 Republic of Korea;5,027 Southeast Asia;1,314 UK;937 US2025 Global Automotive Consumer Study|Key Findings:Global Focus Markets2 Future

69、vehicle intentions142025 Global Automotive Consumer Study|Key Findings:Global Focus Markets2025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsMore than half of surveyed consumers in China owned the same brand of vehicle prior to their current car,but nearly a third of survey resp

70、ondents say they are first-time owners,signaling a need to build strong customer relationships to help ensure forward brand loyalty.Percentage of consumers whose prior vehicle was from the same brand as current vehicleQ6.Was your prior vehicle from the same brand?Sample size:n=852 China;1,114 German

71、y;646 India;452 Japan;618 Republic of Korea;3,488 Southeast Asia;1,044 UK;821 USHowever,three quarters of surveyed consumers in China say they intend to switch to another brand of vehicle the next time they are in-market,signaling the intensity of the competitive landscape in China.Conversely,consum

72、ers surveyed in Japan are generally more brand loyal,but the intended defection rate is rising across many global markets on a year-over-year basis.Percentage of consumers intending to switch to another brand*of vehicle*Includes switching to a different brand from the same parent or a different bran

73、d from a different sales parent.Q5.What brand is the vehicle you drive most often?Q26.What brand are you considering most for your next vehicle?Brand switching percentage is based on a calculation involving these two questions.Sample size:n=830 China;1,073 Germany;633 India;398 Japan;589 Republic of

74、 Korea;3,807 Southeast Asia;959 UK;786 US55%55%54%51%47%45%43%42%15%36%31%45%48%31%48%51%31%9%14%4%5%25%9%7%ChinaJapanIndiaGermanyUSSoutheast AsiaRep.of KoreaUKYesNoCurrent car is my first vehicle76%72%71%63%56%54%46%39%73%78%62%57%54%51%41%35%ChinaIndiaSoutheast AsiaRep.of KoreaUKUSGermanyJapan2025

75、202415162025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsDepending on the market,what matters most to surveyed consumers thinking about their next vehicle brand is either price,product quality,or performance.Most important factors driving the choice of brand for next vehicleBra

76、nd affinity for domestic automakers is strongest among consumers surveyed in Japan while it is least prevalent in Southeast Asia and the United Kingdom,underscoring the complexity and diversity of the competitive landscape across global markets.Preferred organizations for next vehicle purchaseNote:S

77、um of the percentages exceed 100%as respondents can select multiple options.Q29.What are the most important factors driving the choice of brand for your next vehicle?Please select all that apply.Sample size:n=939 China;1,306 Germany;882 India;637 Japan;906 Republic of Korea;5,028 Southeast Asia;1,31

78、5 UK;937 USNote:Percentages may not add to 100 due to rounding.Q54.From which of the following types of organizations are you most interested in acquiring your next vehicle?Sample size:n=939 China;1,306 Germany;882 India;637 Japan;906 Republic of Korea;5,028 Southeast Asia;1,314 UK;937 US76%49%48%39

79、%37%34%27%19%5%21%20%10%16%14%29%13%19%30%32%50%47%52%45%68%JapanIndiaRep.of KoreaGermanyUSChinaSoutheast AsiaUKDomestic manufacturer/brandForeign manufacturer/brandIt does not matter as long as the vehicle meets my needsDrivers of brand choiceChinaGermanyIndiaJapanRep.of KoreaSouth-east AsiaUKUSPre

80、vious sales experience13%28%16%7%7%14%13%15%Previous service experience19%20%22%13%15%19%20%21%Product quality50%53%62%45%51%65%62%58%Brand advertising20%6%24%5%8%13%5%10%Brand image38%16%46%18%25%36%18%17%Brand affiliations(e.g.,sponsorships,partners)16%5%23%5%6%11%5%8%Brand familiarity34%41%43%21%

81、20%32%30%32%Quality of overall ownership experience31%34%43%6%25%38%34%39%Vehicle features35%44%55%55%29%53%49%48%Availability of battery electric vehicles/hybrid options31%14%37%19%23%25%18%17%Vehicle performance(e.g.,fuel efficiency,battery range)47%38%59%52%59%59%57%51%Price25%62%43%56%45%54%62%5

82、3%Most commonly cited172025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsAs global trade policies shift,encouraging a more regional approach to vehicle manufacturing footprints and supply chains,consumer sentiment differs among respondents when it comes to whether local manu-fac

83、turing is an important criteria for choosing a vehicle.Importance of next vehicle to be manufactured locallyNote:Percentages may not add to 100 due to rounding.Q40.How would you most prefer to pay for public EV charging?Sample size:n=371 China;295 Germany;194 India;103 Japan;213 Republic of Korea;1,

84、163 Southeast Asia;112 USMost preferred mode of paymentAs some original equipment manufacturers(OEMs)continue to explore the potential for agency retail models,surveyed consumers in India and China are more receptive to the concept of buying a vehicle directly from the manufacturer compared to consu

85、mers in Japan.Also,surveyed consumers in some mar-kets are signaling a high level of interest in purchasing vehicle insurance directly from the manufacturer.Q61.To what extent are you interested in acquiring your next vehicle directly from the manufacturer(via an online process)?Q60.The next time yo

86、u acquire a vehicle,how interested would you be in purchasing insurance directly from the vehicle manufacturer?Sample size:n=939 China;1,306 Germany;882 India;637 Japan;906 Republic of Korea;5.028 Southeast Asia;1,314 UK;937 US49%36%15%10%28%19%13%10%29%31%45%34%31%27%22%19%14%22%24%39%24%33%39%31%8

87、%11%16%17%17%21%26%41%UKGermanyJapanRep.of KoreaUSSoutheast AsiaChinaIndiaNot importantSomewhat importantImportantVery important34%38%40%46%46%59%72%76%JapanGermanyUKUSRep.of KoreaSoutheast AsiaChinaIndiaPercentage of surveyed consumers who would be interested in acquiring vehicle directly from the

88、manufacturerPercentage of surveyed consumers who would be interested in purchasing insurance directly from the manufacturer32%37%41%42%55%71%76%82%GermanyJapanUSUKRep.of KoreaSoutheast AsiaChinaIndiaNote:Percentages may not add up to 100 due to rounding.Q31.To what extent is it important that your n

89、ext vehicle be locally manufactured(i.e.,manufactured in your country or region)?Sample size:n=939 China;1,306 Germany;882 India;637 Japan;906 Republic of Korea;5,028 Southeast Asia;1,315 UK;937 US182025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsHowever,it may be difficult to

90、 move to an entirely online purchase process in many markets as surveyed consumers say they need to physically interact with the vehicle before they buy it.Level of agreement on various aspects of the purchase experience(%somewhat/strongly agree)Q40.Thinking about the next time you acquire a vehicle

91、,to what extent do you agree or disagree with the following statements?Sample size:n=939 China;1,306 Germany;882 India;637 Japan;906 Republic of Korea;5,027 Southeast Asia;1,314 UK;937 USAspect of vehicle purchase experienceChinaGermanyIndiaJapanRep.of KoreaSouth-east AsiaUKUSI want to interact with

92、 real people85%81%90%73%67%88%83%80%I want to negotiate in-person to get the best deal85%74%89%75%73%89%80%76%I need to physically interact with the vehicle before I buy it88%80%92%81%70%91%84%86%I have to test drive the vehicle to make sure its right for me86%80%92%72%74%90%84%86%I prefer to limit

93、the need to visit a dealership in person41%33%73%23%36%55%35%49%I want to build a relationship with a dealer for future service85%57%89%64%59%80%57%63%2025 Global Automotive Consumer Study|Key Findings:Global Focus Markets3 Connectivity2025 Global Automotive Consumer Study|Key Findings:Global Focus

94、Markets19202025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsConsumers surveyed in both India and the United Kingdom are more concerned with the idea of an autonomous vehicle fleet when compared to surveyed consumers in Germany,Japan,or China.36%41%43%44%48%52%52%63%GermanyJapan

95、ChinaRep.of KoreaSoutheast AsiaUSUKIndia47%51%52%64%64%65%67%74%ChinaGermanyJapanUSSoutheast AsiaRep.of KoreaUKIndiaQ56.To what extent are you concerned with each of the following scenarios?Sample size:n=939 China;1,306 Germany;882 India;637 Japan;906 Republic of Korea;5,028 Southeast Asia;1,314 UK;

96、937 USMore than three quarters of surveyed consumers in India and China believe the addition of artificial intelligence in vehicle systems is beneficial.On the other hand,a quarter of surveyed consumers in Germany,the United States,and the United Kingdom remain skeptical about the technology.Additio

97、n of artificial intelligence in vehicle systemsNote:Percentages may not add up to 100 due to rounding.Q62.To what extent do you think the addition of artificial intelligence in vehicle systems(e.g.,voice activated features,autonomous driving)will be beneficial?Sample size:n=939 China;1,306 Germany;8

98、82 India;637 Japan;906 Republic of Korea;5,028 Southeast Asia;1,314 UK;937 US25%21%26%26%11%6%5%5%34%37%31%29%27%22%18%13%41%42%43%45%62%72%77%82%GermanyJapanUKUSRep.of KoreaSoutheast AsiaChinaIndiaNot beneficalNeutralBeneficialPercentage of consumers concerned about fully autonomous robotaxi servic

99、es operating where they livePercentage of consumers concerned about commercial vehicles operating in a fully autonomous mode on the highway212025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsAt a time when some car manufacturers are attempting to introduce their own connected se

100、rvice ecosystems,surveyed consumers in some global markets still believe their next vehicle should retain the ability to connect with their smartphone.Importance of vehicle connectivity with smartphone(%somewhat/very important)Most preferred mode of paymentThough it could mean sharing personally ide

101、ntifiable information(PII)with manufacturers or other third parties,a greater percentage of surveyed consumers in developing markets are interested in connected vehicle features.Willingness(%somewhat willing/very willing)to pay extra for connected vehicle servicesQ57.To what extent would you be will

102、ing to pay extra for each of the following connected vehicle services?Sample size:n=939 China;1,306 Germany;882 India;637 Japan;906 Republic of Korea;5,028 Southeast Asia;1,314 UK;937 US87%80%74%63%58%56%46%40%IndiaChinaSoutheast AsiaUSUKRep.of KoreaGermanyJapanQ58.How important will it be for your

103、next vehicle to connect with your smartphone via Apple CarPlay or Android Auto?Sample size:n=939 China;1,306 Germany;882 India;637 Japan;906 Republic of Korea;5,028 Southeast Asia;1,314 UK;937 USConnected vehicle servicesChinaGermanyIndiaJapanRep.of KoreaSouth-east AsiaUKUSAutomatic detection of veh

104、icles and pedestrians75%47%81%49%71%73%50%60%Emergency assistance(e.g.,colli-sion detection)78%48%86%50%71%82%58%62%Anti-theft tracking77%50%88%49%66%82%65%60%Warranty/recall notices70%37%83%31%60%69%46%51%App connectivity68%30%81%23%51%69%39%47%Autonomous/remote parking70%30%78%32%54%64%38%37%Infot

105、ainment functions(e.g.,navigation,video streaming)65%38%79%35%56%63%44%49%Vehicle health reporting and maintenance cost forecasts73%34%83%29%57%73%49%48%Optimized vehicle insurance plan based on your driving habits73%34%83%36%53%71%47%52%Digital key67%31%80%32%56%66%36%45%Most commonly cited222025 G

106、lobal Automotive Consumer Study|Key Findings:Global Focus MarketsIn most markets surveyed,consumers trust car manufacturers the most when it comes to managing connected vehicle data.At the same time,a majority of consumers surveyed in Germany,the United Kingdom,and the United States do not trust any

107、 of the listed entities,which could represent a challenge for companies looking to monetize connected services.Most trusted entity for managing vehicle dataNote:Percentages may not add up to 100 due to rounding.Q59.Who do you trust most to access and manage the data your vehicle generates?Sample siz

108、e:n=939 China;1,306 Germany;882 India;637 Japan;906 Republic of Korea;5,028 Southeast Asia;1,314 UK;937 USMost trusted entityChinaGermanyIndiaJapanRep.of KoreaSouth-east AsiaUKUSCar manufacturer25%22%28%30%40%30%23%19%Vehicle dealer17%17%16%30%6%17%13%16%Financial service provider7%4%11%1%5%4%4%3%In

109、surance company7%7%10%12%4%12%10%9%Automobile club or association6%7%5%1%4%3%4%4%Cellular service provider6%4%7%3%12%6%4%8%Cloud service provider8%3%8%3%9%7%6%6%Government agency20%10%12%3%12%11%7%4%None of the above4%26%3%17%9%11%30%31%Most commonly cited2025 Global Automotive Consumer Study|Key Fi

110、ndings:Global Focus Markets4 Mobility-as-a-Service(MaaS)232025 Global Automotive Consumer Study|Key Findings:Global Focus Markets242025 Global Automotive Consumer Study|Key Findings:Global Focus Markets23%25%37%38%40%49%49%51%18%23%26%29%36%27%23%25%18%21%17%13%11%11%11%11%6%10%8%5%6%5%5%6%2%4%3%2%2

111、%3%3%3%32%18%9%12%4%6%8%5%JapanSouth KoreaGermanyUKChinaUSSoutheast AsiaIndiaEvery day3-4 times per week1-2 times per week2-3 times per monthOnce a monthOnce every few monthsHalf of surveyed consumers in India,Southeast Asia,and the United States say they drive their vehi-cle every dayroughly twice

112、the number of consumers in Japan and South Korea who say the same,perhaps reflecting a difference in the quality and/or availability of mass transit across markets.Frequency of driving personal vehicle Note:Percentages may not add up to 100 due to rounding.Q70.How often do you drive your current veh

113、icle?Sample size:n=1,001 China;1,507 Germany;1,000 India;1,000 Japan;1,012 Republic of Korea;6,029 Southeast Asia;1,505 UK;1,002 USEven though surveyed consumers in India drive a lot,many younger consumers there would be willing to give up vehicle ownership in favor of a MaaS solution.In contrast,on

114、ly 1 in 3 younger consumers in Germany would be willing to do the same.Willingness to give up vehicle ownership in favor of MaaS(%somewhat willing/willing/very willing)18-to 34-year-old respondents70%54%54%44%38%37%37%35%IndiaChinaSoutheast AsiaUSJapanRep.of KoreaUKGermanyQ63.To what extent would yo

115、u be willing to give up vehicle ownership in favor of a fully available mobility-as-a-service(MaaS)solution going forward?Sample size:n=261 China;344 Germany;404 India;191 Japan;246 Republic of Korea;2,116 Southeast Asia;392 UK;286 US252025 Global Automotive Consumer Study|Key Findings:Global Focus

116、MarketsConsumers surveyed across global markets currently use a combination of personal vehicles and MaaS solu-tions to satisfy their transportation requirements.Percentage of mobility needs currently addressed by private vehicle vs.MaaSNote:Percentages may not add up to 100 due to rounding.Q64.Curr

117、ently,what percentage of your overall mobility needs are being addressed by the following types of transportation?Sample size:n=1,001 China;1,507 Germany;1,000 India;1,000 Japan;1,012 Republic of Korea;6,029 Southeast Asia;1,505 UK;1,002 USConsumers surveyed across global markets expect their use of

118、 personal vehicles to decline somewhat in favor of MaaS solutions in five years.Consumer preference for percentage of mobility needs by type in five years(private vehicle vs.mobility-as-a-service)Note:Percentages may not add up to 100 due to rounding.Q66.Ideally,what percentage of your overall mobil

119、ity needs would you like to address with the following types of transportation in five years?Sample size:n=1,001 China;1,507 Germany;1,000 India;1,000 Japan;1,012 Republic of Korea;6,029 Southeast Asia;1,505 UK;1,002 USMix of transportation typeChinaGermanyIndiaJapanRep.of KoreaSouth-east AsiaUKUS10

120、0%Private vehicle 0%MaaS10%40%13%35%17%22%43%50%90%Private vehicle 10%MaaS14%8%10%8%10%12%8%6%80%Private vehicle-20%MaaS16%9%15%9%11%14%6%5%70%Private vehicle-30%MaaS20%6%13%6%12%12%5%6%60%Private vehicle-40%MaaS13%5%13%5%8%8%5%5%50%Private vehicle-50%MaaS10%10%18%11%12%15%9%9%40%Private vehicle-60%

121、MaaS7%4%7%2%5%4%4%4%30%Private vehicle-70%MaaS5%2%4%2%5%3%2%3%20%Private vehicle-80%MaaS3%2%3%2%4%2%2%2%10%Private vehicle-90%MaaS2%2%2%2%3%2%2%2%0%Private vehicle-100%MaaS1%11%3%19%11%6%13%7%Mix of transportation typeChinaGermanyIndiaJapanRep.of KoreaSouth-east AsiaUKUS100%Private vehicle 0%MaaS9%3

122、5%11%28%12%17%36%42%90%Private vehicle 10%MaaS10%7%12%7%9%11%6%6%80%Private vehicle-20%MaaS16%10%16%8%11%12%8%8%70%Private vehicle-30%MaaS13%7%11%8%11%11%7%7%60%Private vehicle-40%MaaS12%7%12%5%11%9%5%6%50%Private vehicle-50%MaaS18%12%16%16%19%18%13%13%40%Private vehicle-60%MaaS9%4%7%3%6%5%3%4%30%Pr

123、ivate vehicle-70%MaaS8%3%5%3%6%6%4%4%20%Private vehicle-80%MaaS4%4%4%2%4%5%4%2%10%Private vehicle-90%MaaS1%2%3%1%3%3%3%2%0%Private vehicle-100%MaaS1%10%3%18%6%5%11%7%262025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsA large number of younger consumers surveyed in some markets

124、are at least somewhat interested in giving up vehicle ownership in favor of a subscription model,perhaps reflecting a backdrop of uncertain economic conditions causing concern for financial capacity.Interested in giving up vehicle ownership in favor of vehicle subscription(%somewhat/very interested)

125、18-to 34-year-old respondentsQ69.To what extent are you interested in giving up vehicle ownership in favor of subscribing to the use of a vehicle going forward?Sample size:n=261 China;344 Germany;404 India;191 Japan;246 Republic of Korea;2,116 Southeast Asia;392 UK;286 US66%56%49%44%35%33%30%29%Indi

126、aChinaSoutheast AsiaUSUKGermanyRep.of KoreaJapan2025 Global Automotive Consumer Study|Key Findings:Global Focus Markets5 About the study272025 Global Automotive Consumer Study|Key Findings:Global Focus Markets282025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsAbout the studyThe

127、 2025 study includes 31,000 consumer responses from 30 countries around the world.Note:“Sample”represents the number of survey respondents in each country;SEA refers to Southeast Asia.1,0191,0061,0221,0011,0001,0041,0001,0071,0091,0121,0071,017985Austria(AT)Australia(AU)China(CN)India(IN)Indonesia(I

128、D)-SEAJapan(JP)Malaysia(MY)-SEAPhilippines(PH)-SEARepublic of Korea(KR)Singapore(SG)-SEAThailand(TH)-SEAVietnam(VN)-SEABelgium(BE)Czech Republic(CZ)France(FR)Germany(DE)Hungary(HU)Italy(IT)Netherlands(NL)Poland(PL)Saudi Arabia(SA)9991,0091,0141,5071,0101,0191,0241,0201,024Spain(ES)1,021Sweden(SE)1,0

129、10Turkey(TR)1,007United Arab Emirates(AE)1,021United Kingdom(UK)1,505Argentina(AR)Canada(CA)Mexico(MX)SampleSampleSampleAmericasEMEAAsia-Pacific1,001United States(US)1,0021,008Study methodologyThe study is fielded October-December 2024 using an online panel methodology where consumers of driving age

130、 were invited to complete the questionnaire(translated into local languages)via email.292025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsStudy demographicsNote:Percentages may not add to 100 due to rounding.Note:Nonbinary/Nongender confirming/Prefer not to answer percentages we

131、re less than 1%;Southeast Asia region comprises Indonesia,Malaysia,Philippines,Singapore,Thailand,and Vietnam markets.Sample size:n=1,001 China;1,507 Germany;1,000 India;1,000 Japan;1,012 Republic of Korea;6,029 Southeast Asia;1,505 UK;1,002 US18-3435-5455 or olderMaleFemaleNonbinary/Nongender/Not a

132、nsweredAge GroupsGenderRep.of Korea41%35%24%49%32%19%Japan47%31%23%Germany25%35%40%India28%37%35%Southeast Asia36%37%26%ChinaUKUS41%33%26%39%33%29%Germany50%50%India48%52%Japan49%50%Rep.of Korea50%50%Southeast Asia51%49%49%1%0%0%1%0%1%1%0%51%China52%48%UK50%50%US302025 Global Automotive Consumer Stu

133、dy|Key Findings:Global Focus MarketsContactsAcknowledgments:We would like to thank Srinivasa Reddy Tummalapalli,Sanjay Vadrevu,Kelly Warner,Brooke Furman,and Meghan Gragtmans for their important contributions to the research.Harald ProffGlobal Automotive LeaderDeloitte Germanyhproffdeloitte.deRyan R

134、obinsonAutomotive Research LeaderDeloitte LLPryanrobinsondeloitte.caLisa WalkerUS Automotive LeaderDeloitte Consulting LLP Chris BarberUS Automotive Marketing LeaderDeloitte Services LP312025 Global Automotive Consumer Study|Key Findings:Global Focus Markets2025 Global Automotive Consumer Study|Key

135、Findings:Global Focus Markets322025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsThis publication contains general information only and Deloitte is not,by means of this publication,rendering accounting,business,financial,investment,legal,tax,or other professional advice or servi

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