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1、Insights and opportunitiesfor the Middle EastSportsindustryoutlookForewordThe Middle Easts sports industry is in an exciting,transformative phase,reshaping the regional and global sporting landscape.From Qatars successful hosting of the Mens 2022 FIFA World Cup to Saudi Arabias selection as host of

2、the 2034 tournament,the region continues to make bold strides in establishing itself as a premier destination for major sporting events.This outlook report explores how the Middle Easts sports sector is evolving across seven key pillars,from government initiatives and private investment to emerging

3、opportunities in womens sports and technological innovation.Our analysis reveals a sports ecosystem that is rapidly maturing,driven by strategic national visions,substantial infrastructure development and innovative approaches to fan engagement.The regions sports market is projected to grow at an im

4、pressive rate of 8.7%over the next three to five years,outpacing the global average of 7.3%.This growth will be fuelled by significant investments in premium sports properties and infrastructure,alongside ambitious initiatives to increase grassroots participation and develop local talent.Looking ahe

5、ad,the regions sports sector faces both opportunities and challenges as it balances commercial growth with sustainable development.Through this report,we aim to provide stakeholders with strategic insights into the trends,challenges and opportunities shaping the future of sports in the region.1State

6、 of thesports industry1As part of their national agenda to achieve economic diversification,countries in the Middle East have increased their investments in the sports sector that has led to a rapidly maturing sports ecosystem.There is a growing emphasis on diversifying sporting offerings,embedding

7、sustainable development practices and leveraging technology to enhance global competitiveness.The sector is already a US$600 billion industry in the Middle East and it is set to grow by 8.7%by 2026.Saudi Arabias Vision 2030,for example,reflects the regions ambition to position sports as a key driver

8、 of economic and social growth,with expected growth from$8 billion to$22.4 billion by 2030.This trajectory is supported by comprehensive development across traditional and emerging sports domains,supported by grassroots and elite-level programmes.Market overview and strategic developmentThe regions

9、commitment to sports development is evident in its substantial infrastructure investments.Saudi Arabia is preparing for the 2034 FIFA World Cup with plans to develop a total of 15 environmentally friendly stadiums.Of these,11 will be newly built and 4 renovated across major cities including Riyadh,J

10、eddah,and other key locations,as part of its wider development initiatives.4 Qatar continues to leverage its post-World Cup momentum through strategically bidding for,and hosting,major sporting events such as the FIFA Arab Cup in 2025,2029 2033,FIFA U17 World Cup in 2025 through 2029 and the Web Sum

11、mit for 2024 through 2028.5 The UAE is creating the regions first indoor velodrome and the worlds largest wave pool.6These projects prioritise renewable energy,water conservation and smart technologies,setting new standards for sustainable sports development and underpinning the regions capacity to

12、host world-class events and attract international audiences.The region increasingly embraces digital innovation in sports,with investments in smart stadium technology,fan engagement platforms,and Esports infrastructure.Saudi Arabias National Gaming and Esports Sector Strategy aims to develop the ent

13、ire gaming and Esports value chain,create 39,000 jobs,and contribute US$13.3 billion to the Kingdoms GDP by 2030.7 The integration of digital technologies extends beyond Esports,enhancing traditional sports experiences from match-day activities to year-round fan engagement.This reflects the regions

14、intent to leverage technology as a cornerstone of its sports development strategy.Infrastructure and technology111111234Formula 1s expansion in the Middle East demonstrates the regions growing prominence in global sports.The Bahrain Grand Prix has been held 20 times and the Abu Dhabi Grand Prix 15 t

15、imes,with Saudi Arabia and Qatar also successfully establishing their own races.Additionally,combat sports have gained traction,with the UAE hosting over five UFC events since 2021 and Saudi Arabia hosting more than seven major boxing events.This diversification helps attract international audiences

16、 and positions the region as a year-round sporting destination.Global sporting hub111111These foundational efforts,from infrastructure development to strategic diversification,not only position the Middle East as a global sports hub but also create fertile ground for innovative technologies and tran

17、sformative investments.This sets the stage for the critical role governments play in shaping this growth.PwC perspectiveMushtaq Al Waeli,Senior Executive Advisor,PwC Middle EastThe sports industry in the Middle East is transforming,boosting economic growth through strategic investments in infrastruc

18、ture,commercial optimisation and capacity-building.The region is becoming a leading sports powerhouse by focusing on participation and hosting major global events.55Timeline of major sportevents held in the Middle east11111Formula E2018-OngoingFormula 1 Grand Prix*2018-Ongoing20182034FIFA Club World

19、 CupDakar Rally 20202020Asian Games 20302030LIV Golf InvitationalSeries 2022FIFA World Cup 20222022Asian Winter Games20292029World AquaticsChampionships 2024Esports World Cup2024-Ongoing2024AFC Asian Cup 2027FIBA World Cup 20272027WTA Finals 2025ISG(Islamic SolidarityGames)in 2025AIMAG(Asian Indoor

20、andMartial Arts Games)in 20262026Asian Games 2034FIFA World Cup 2034*Bahrain GP running since 20042025Olympic EsportsGames 202766Government in sports2PwCs Global Sports Survey 2024 reveals that only 25%of respondents globally believe their governments sports development strategy is well thought-out.

21、However,the Middle East stands apart with a comprehensive approach that sets new standards for public sector involvement in sports.National transformation programmes,such as Saudi Arabias Vision 2030 and the UAEs Vision 2031,and Qatars National Vision 2030,position sport as central to economic diver

22、sification and social development.Other governments in the region are also taking an increasingly sophisticated approach to sports development,aligning initiatives with broader national transformation strategies,reinforcing the strategic importance of the sector.Strategic vision and policy framework

23、Across the region,governments are turning to sports as a way to improve public health and social cohesion.In Saudi Arabia,efforts include expanding sports education,with projects such as a new Olympic village in Riyadh and the establishment of the Mahd Sports Academy.8 These initiatives extend beyon

24、d elite sports development to promote grassroots participation and community well-being,with a particular focus on youth engagement and health outcomes.These investments highlight a commitment to sustainability and smart technology integration,setting new benchmarks for sports infrastructure develop

25、ment.Public health,infrastructure and social developmentThe scale of government-led infrastructure investmentis transforming the regional sports landscape.22222115 environmentallyfriendly stadiums acrossSaudi Arabia.Qatars ongoingpost-World Cup facilitydevelopment.Dubais 10-year sportsstrategy,align

26、ed with theD33 agenda,aims to host3,000 events and 1,000training camps.The UAEs pioneeringsports facilities,including the regions firstindoor velodrome.Omans MusannahIntegrated Sports Cityproject,designed to hostregional and internationalsporting events.Comprehensive trainingand development centres.

27、8As the sports sector matures,governments increasingly focus on creating frameworks that encourage private sector participation.For example,Saudi Arabias National Privatization Center(NPC)is accelerating the privatisation of 14 football clubs.9 Meanwhile,similar regional initiatives aim to enhance g

28、overnance,improve financial reporting,and reduce reliance on government funding.Government support has been crucial in securing and delivering major international events.Qatars successful hosting of the 2022 FIFA World Cup and Saudi Arabias selection for the 2034 tournament demonstrates the regions

29、capability.This success is built on strong government commitment to infrastructure development,security,and comprehensive event delivery frameworks.Public-private partnerships and event strategyIn the region,the relationship between government and sports is evolving,with indicators suggesting a grad

30、ual shift towards a more regulatory and strategic role as private sector investment increases.However,governments remain committed to maintaining their enabling role in sports development while fostering sustainable growth through policy frameworks and standards.Future role evolution22222As governme

31、nt initiatives lay the groundwork for public health,infrastructure,and event hosting,they also pave the way for private sector collaboration and significant investment opportunities,which will be explored next.Governments play a pivotal role in sports development,aligning with national strategies to

32、 drive social development,youth engagement,and health outcomes.When government backs such initiatives,private investment is more likely to follow which will amplify and expand potential.PwC perspectiveFauaz Labadi,Partner,Global Relationship Partner for Sport in KSA,PwC Middle East9Sports investment

33、3The regions position in global sports investment has strengthened significantly.Sovereign wealth funds,including Middle Eastern funds,now lead 24%of global sports investments.10 This reflects the regions strategic approach to diversifying economies while establishing itself as a global sports hub.P

34、remium sports assets remain particularly attractive,with 68 of global survey respondents expecting this focus to continue.Major investments are reshaping the sporting landscape.The Public Investement Funds(PIF)acquisition of a 75%stake in four top Saudi Pro League clubs Al Hilal,Al Nassr,Al Ittihad

35、and Al Ahli11.These investments extend beyond ownership,including significant spending on player recruitment,infrastructure,and commercial development.The Saudi sports market is undergoing a transformative phase,with ambitious growth plans set for 2030.12 Achieving these goals will require a signifi

36、cant increase in private sector participation,emphasising the need for substantial new investments and commercial innovation.The focus on private sector engagement represents a fundamental shift in the regions sports investment strategy.Notable strategic partnerships include SURJ Investments recent

37、major investment into sports streaming platform DAZN,also the partnership with Professional Fighters League(PFL)to launch PFL MENA,demonstrating the regions ability to create new sports properties and develop an authentic broadcast platform for them.13 Similarly,Qatar Sports Investments(QSI)$200 mil

38、lion investment in Monumental Sports,which owns clubs and arenas in the US,reflects a growing focus on international portfolio.14 Strategic investment and growth333331The region is pioneering new commercial models,particularly in emerging sports sectors.Qatars investments in Formula 1,the UAEs devel

39、opment of combat sports,and Saudi Arabias Esports initiatives demonstrate the breadth of commercial opportunities being pursued.Commercial innovation%11333331These investments create a robust financial and operational foundation for the sports industry,enabling innovative technologies like GenAI to

40、further revolutionise sports management,fan engagement and performance analytics.Strategic sports investments and privatisation across the Middle East are strengthening governance,attracting investment and positioning the region as a sustainable,globally competitive sports hub.PwC perspectiveImad Ma

41、tar,Partner,Transaction Services Leader,PwC Middle East12GenAI in sports4The Middle Easts sports sector is approaching GenAI with measured optimism,though adoption patterns vary significantly across different segments of the industry.Findings from PwCs Global Sports Survey 2024 reveal a notable divi

42、de worldwide:while 70%of technology companies are actively developing GenAI strategies,traditional sports organisations are taking a more cautious approach.15 This disparity highlights both the transformative potential and the implementation challenges of GenAI in sports.Adoption trends and applicat

43、ions444441Content creation and distribution emerge as the leading applications for GenAI,with 38%of PwCs Global Sports Survey 2024 respondents identifying these as key areas.Sports media and technology companies are leveraging GenAI to create content more efficiently,unlock new commercial opportunit

44、ies,and develop innovative fan engagement models.These applications range from automated highlight reels to personalised content delivery across multiple platforms,reshaping how fans interact with sports.The integration of GenAI into performance analytics represents a significant opportunity for spo

45、rts organisations.By combining diverse datasets-from medical history and training loads to match performance and nutrition data-organisations can generate richer insights for athlete recruitment,development and high-performance programmes.This data-driven approach will be particularly valuable in th

46、e regions emerging sports academies and training facilities.Organisations which stand to benefit most from GenAlPercentage of respondentsMost important use case for GenAl in SportsPercentage of respondents26%21%16%14%12%8%3%Media Technology Fantasy&betting Team/Club League/competition organiser Fede

47、rations Venues38%23%18%8%8%5%Content creation&distribution Performance optimisation Fan engagement Operational efficiency Advertising&sponsorship Esports14444441Despite the potential benefits,significant barriers to adoption persist.The global survey data indicates that 59%of sports organisations la

48、ck a GenAI strategy,while 16%do not currently see it as relevant to their business.The primary challenges include:The Middle Easts strong technology infrastructure and digital-first approach to sports development create unique opportunities for GenAI adoption.The regions investment in smart venues,d

49、igital fan experiences and data analytics capabilities all provide a strong foundation for GenAI integration.This is particularly evident in Esports and gaming,where AI-driven technologies enhance user experiences and operational efficiency.Implementation challengesSuccess in GenAI adoption requires

50、 a balanced approach combining technological innovation with practical implementation.Organisations are increasingly focusing on creating value realisation frameworks that align use cases with appropriate tools and solutions while maintaining responsible AI practices.This structured approach helps e

51、nsure sustainable adoption and measurable impact across the sports sector.Future development framework14%14%13%5%Aligning stakeholders on GenAI opportunitiesAccessing required technical capabilitiesManaging organisational culture changeSecuring sufficient funding for GenAI initiativesAs the region a

52、dopts cutting-edge technologies,these advancements resonate with a digitally savvy sports consumer base,shaping a new era of engagement and interaction.In the Middle East,Gen AI isnt just enhancing sports;its redefining fan engagement,optimising athlete performance and showcasing how technology can

53、amplify national visions like Saudi Vision 2030 and Qatar Digital Agenda 2030.PwC perspectiveFaisal Al-Urfali,Senior Manager,Sports Consulting,PwC Middle East19%Shifting operations away from established working methods15The sports consumer555555With more than 50%of the population of Gulf Cooperation

54、 Council(GCC)countries aged under 25,todays youth are actively reshaping the regions sports landscape.While football maintains its position as the dominant sport,young consumers are increasingly exploring a range of interests,including padel,Esports,golf,basketball,and MMA.In Saudi Arabia,the transf

55、ormation is particularly noteworthy,with nearly 1,000 Esports players having turned gaming into full-time careers16,positioning the Kingdom as a global gaming hub.A young demographicThe Middle Eastern sports consumer is highly digitally engaged,with over-the-top(OTT)services like Shahid VIP and beIN

56、 Connect revolutionising how fans consume sports content.Innovations from companies like the Qatar-based SponixTech(immersive replays)and KSA-based Fanera(fan experience platforms)underscore the regions leadership in digital sports transformation.Social media is a key driver of fan engagement,with p

57、latforms like TikTok,Instagram,and X(formerly Twitter)playing a central role.Penetration rates in the Middle East highlight the widespread use of social platforms,with the UAE at 115%,Saudi Arabia at 96.2%and Qatar at 96.8%.These platforms have become key channels for engaging audiences.TikTok,in pa

58、rticular,has become a focal point for football enthusiasts,as demonstrated by the Saudi Pro Leagues(SPL)collaboration with the platform.This partnership includes the launch of a dedicated SPL Exclusive Hub20,providing fans with a central space for exclusive content such as behind-the-scenes footage,

59、player interviews,and match highlights.The initiative also involves collaborations with top TikTok creators,offering unique perspectives and interactive storytelling that bring fans closer to their favorite teams and players.With over 2.5 million followers and 44.2 million likes,the Saudi Pro League

60、s TikTok presence gives the example of how social media can enhance fan interaction and expand the leagues global reach.Digital innovation fuels fan engagementThe fitness and wellness culture in the GCC is experiencing significant growth,with increased participation in both recreational and professi

61、onal sports.As of December 2024,of individuals aged 18 and above in Saudi Arabia engage in at least 150 minutes of physical activity per week.21 This is exemplified by the 2024 Riyadh Marathon doubling of participants to 20,000.Similarly,the UAEs Sports Sector Strategy 2032 reflects a strong commitm

62、ent to enhancing both community and competitive sports.It aims to boost overall sports participation rates by 65%and train 20 Olympic-level athletes.23Keen on fitness and wellness trends17181958.5%221755555Live sports attendance in the GCC has surged,driven by its growing reputation as a host for ma

63、jor international tournaments and local leagues,influx of international stars and enhanced fan experiences.For instance,Cristiano Ronaldos arrival at Al Nassr football club has boosted average home-game stadium attendance from 8,121 in 2021/2022 season to 17,638 in the 2022/2023 season.24 Investment

64、s in digital ticketing and improved fan amenities resulted in enhanced matchday experiences,supporting the growth in live attendance.Sports tourism remains a vital growth driver.Qatars Mens FIFA World Cup 2022 attracted over 1 million visitors,generating an estimated$2.3 to$4.1 billion in tourism sp

65、ending and broadcasting revenue,contributing between$1.6 and$2.4 billion to Qatars GDP.25 This success has created a positive impact boosting the tourism and hospitality sectors across the region by up to 30%.Interested in sports events and tourismWith a young and tech-savvy demographic driving enga

66、gement,the regions consumer base is reshaping the sports landscape.This shift is fostering greater inclusivity and diversification,while creating unprecedented momentum in womens sports,as detailed in the next section.The sports industry in the GCC should further cater for family consumers,to serve

67、a diverse fanbase,leverage the commercial opportunities and support the growth of sports tourism.PwC perspectiveGuy Parsonage,Partner,Chief Experience Officer,PwC Middle EastPartner,Middle East Tourism,Sports&Entertainment Leader,PwC Middle EastSport businesses should aim to maximise visits by creat

68、ing a rich events ecosystem with diverse spending opportunities-doing so will allow them to build direct,long lasting communication channels with their consumers,enabling them to tailor their offering towards optimal experiences and commercial offerings for their different demographic categories.Nic

69、olas Mayer,2618Womens sports6Womens sports in the Middle East are witnessing unprecedented growth,with 85%of sports executives forecasting double-digit revenue growth over the next three to five years.27 This optimistic outlook reflects fundamental shifts in both institutional support and societal a

70、ttitudes.The sectors development is particularly notable in football,where professional leagues and grassroots programmes are expanding rapidly across the region,creating new commercial opportunities and pathways for female athletes.Infrastructure development has been crucial to this growth,with mor

71、e than 500 womens sports centres now established across Saudi Arabia alone.The integration of sports into girls school curricula represents a fundamental shift,with over 700,000 girls now participating in school football leagues.28 Since 2021,the Kingdom has seen remarkable growth metrics:profession

72、al female players have increased by 195%,the number of clubs has grown by 56%,and womens national teams have expanded by 300%.Sports teams in Dubai are also witnessing a growing interest from young girls eager to participate in rugby and football,a trend attributed to the influence of inspirational

73、female athletes.Coaches have also reported increased engagement from teenage girls,driven by improved access to sports complexes,skilled coaches,dedicated girls-only teams and the expansion of competitive leagues and clubs across the emirate.The ED7 event has seen participation in netball and rugby

74、grow by 23%and 21%respectively,since 2022.Growth and investmentProfessional development and achievementsSince its inception in 2020,the Saudi Womens Football Leaguehas experienced significant growth.In the UAE,Initially,the league featured over600 players participating in a 9-a-sidecommunity competi

75、tion.As of the 20252024 season,the league has evolved into the Saudi Womens Premier League,comprising 10 teams with more than 200 registered players,including over 50 international players from 20 countries.31 Additionally,the Saudi Arabian Football Federations(SAFF)inclusion of three female referee

76、s-out of the 27 FIFA-certified Saudi officials for 2024 -represents a milestone for professional development.womens sports achievements have been equally impressive,with female athletes securing 335 medals across 70 championships during the 23-2022 season.3329303220Qatar has also made notable progre

77、ss in womens football and volleyball.The Qatar Womens Football League,established in 2012,features six teams and remains the countrys main womens football competition.In volleyball,Qatar Foundation(QF)has introduced initiatives like the“Creating Pathways Program”,focusing on empowering women and gir

78、ls through sports.34 QF has also collaborated with the International Volleyball Federation(FIVB)to host events such as the West Asian Volleyball Association(WAVA)U20 Womens Beach Volleyball Championship.35Furthermore,the Arab Women Sports Tournament(AWST)2024 in Sharjah with its powerful slogan Our

79、Courts,Her Story exemplifies the regions commitment to advancing womens sports.The tournament has evolved from a GCC-focused event to become the largest womens sporting event in the Arab world,providing crucial competitive opportunities and visibility for female athletes across multiple disciplines

80、including basketball,archery and athletics.Similarly,Qatar Foundations initiatives,including transforming Education City Stadium into a women-focused sports venue,highlight ongoing efforts to foster inclusivity.Despite women making up approximately 40%of all sports participants,only 15%of media cove

81、rage is dedicated to womens sports.While this marks an improvement from 4%in 2018,36 driven by the growth of streaming services and social media platforms,further progress is needed.There should be a focus on ensuring consistent and holistic coverage,encompassing not just games but also highlight re

82、els and supplementary content to build sustained audience engagement.Media coverage and visibilityThe potential for womens sports in the Middle East extends beyond participation metrics.There are significant opportunities in areas such as sponsorship,media rights,and fan engagement.The womens sports

83、 market is increasingly seen as catalytic,capable of driving progress across other sectors while reshaping perceptions of womens capabilities and leadership potential.Future opportunities21This growth in womens sports not only demonstrates the regions progress in inclusivity but also contributes to

84、a more diversified and dynamic sporting landscape,which is critical as the Middle East looks ahead to hosting transformative global events.Empowering women is essential in business,education,and sport.Advancing womens participation in sport breaks down barriers,drives progress in other sectors,and r

85、eshapes perceptions.It fosters equality,unlocks growth,and promotes leadership,creating an inclusive society where talent is recognised regardless of gender.PwC perspectiveMona AbouHana,Partner,PwC Chief People Officer-EMEA and Middle East122Lower media coverage for womens sports is a global issue t

86、hat is at last beginning to improve.We absolutely know there is a significant and growing audience for womens sport,but to accelerate this in the region,its crucial that it is presented with high production values,across multiple platforms that suit viewing habits.Peter Daire,Senior Executive Adviso

87、r,PwC Middle EastThe advancement of womens sports in the Middle East represents a transformative step that transcends regional boundaries,signaling the regions commitment to equality and empowerment.As global momentum builds toward greater equity,the Middle East is steadily translating ambition into

88、 tangible achievements on the podium.Ahmed M.ElAzab,Director,Consulting,PwC Middle East23Future of majorevents in the Middle East7The Middle Easts emergence as a premier destination for major sporting events marks a fundamental shift in the global sports landscape.The December 2024 confirmation of S

89、audi Arabia as host of the Mens 2034 FIFA World Cup represents the latest milestone in this journey.This progression from aspiration to execution demonstrates the regions growing capability and influence in global sports,reinforcing its position as a year-round destination for international sporting

90、 events.Transformative journeyThe focus increasingly extends beyond event hosting to developing sustainable sports ecosystems.The region is making substantial investments in local workforce development,creating comprehensive training programmes for technical expertise and event management.These init

91、iatives are complemented by extensive knowledge transfer partnerships with international sports organisations,ensuring that major events leave a lasting legacy of enhanced local capabilities.The development of sports administration skills and volunteer programmes further strengthens the foundation f

92、or future event delivery.Capability buildingNew commercial models are emerging to support major event delivery.While85%of respondents to PwCs Global Sports Survey 2024 expect a shift towards co-hosting models globally,Middle Eastern nations often pursue independent hosting opportunities,backed by su

93、bstantial financial resources and infrastructure development.This approach allows for greater control over event delivery and maximises the economic and social benefits for host nations.Commercial innovation25The regions vision for the future of major events is built on the combined strength of its

94、infrastructure,government support,private investment,technological innovation,consumer engagement,and inclusivity.These interconnected pillars ensure the Middle East remains at the forefront of the global sporting stage.Focus on enhancing visitor experiences through sector collaboration.Philippe Naj

95、jar,Partner,PwC Middle EastStrengthen skills transfer and capacity building to ensure sustainable growth and competitive positioning.Mushtaq Al Waeli,Senior Executive Advisor,PwC Middle EastSaudi Arabias hosting of major events aligns with Vision 2030s goals of promoting sports,healthy living and yo

96、uth engagement.Danny Karam,Partner,PwC Middle East PwC perspective126The Middle Easts approach to hosting major sports events is focused on creating lasting impact across multiple dimensions.Sustainability has become a key priority,with efforts such as building carbon-neutral stadiums and adopting r

97、enewable energy in event venues.Modern stadium designs are now incorporating AI and IoT technologies to optimise resource usage in real time,cutting operational costs,energy consumption,and environmental impact.For example,digital lighting systems adjust brightness based on crowd presence,while HVAC

98、 systems automatically scale back in less occupied areas,reducing carbon emissions.These AI-driven systems can achieve energy savings of up to 40%,making them essential in lowering the carbon footprint of sports venues.37 Qatars Gulf Organisation for Research and Development(GORD)has been a key play

99、er in this shift,serving as the sustainability partner for the FIFA World Cup Qatar 202238 and leading the Qatar Chapter of the Association of Energy Engineers.GORDs Global Sustainability Assessment System(GSAS)has become the Gulf regions fastest-growing green building rating system,promoting ecolog

100、ically responsible projects and services.Despite these advances,challenges persist,such as managing the environmental impact of large-scale construction and addressing water conservation during events.These issues require careful planning to ensure growth doesnt come at the expense of long-term envi

101、ronmental goals.Collaborations between governments,private companies,and non-profit organisations are helping tackle these challenges.Initiatives like The Middle East Sports Investment Forum(MESIF),in collaboration with the SDA Bocconi School of Management,have produced the Sports Investments in the

102、 Middle East 2024 White Report,focusing on sustainability and legacy in sports projects.39Beyond sustainability,these events are driving social and economic development.Community programs ensure that benefits extend to local populations,while improvements in tourism infrastructure continue to draw g

103、lobal attention to the region.As Professor Dino Ruta,Director of SDA Bocconis Sport&Entertainment Knowledge Center,states,The Middle Easts investments in sports go beyond events;they aim to build identities,enhance quality of life,and foster international collaboration.40Lasting impact271-Sports Ind

104、ustry:On Track for Growth,PwCs Global Sports Survey 2024,PwC,Link2-https:/ sports sector value to reach$22bn by 2030,driven by investments and global events,Arab News,Link4-5-Qatars football legacy continues,The Peninsula,Link6-Worlds Largest Surf Park to Open in Abu Dhabi in October,EcoTourism Expe

105、rt,Link7-Saudi Arabia heading to the next level thanks to esports gamble,Arab News,Link8-Saudi Arabia Introduces New Opportunities in Sports and Athletics,USSBC,Link9-HRH Saudi Crown Prince Unveils Sports Clubs Investment and Privatization Project,Saudi Press Agency,Link10-Sports Industry:On Track f

106、or Growth,PwCs Global Sports Survey 2024,PwC,Link11-HRH Saudi Crown Prince Unveils Sports Clubs Investment and Privatization Project,Saudi Press Agency,Link12-Saudi sports sector value to reach$22bn by 2030,driven by investments and global events,Arab News,Link13-SURJ Sports Investment publishes dis

107、tinctive overview report of Saudi Arabias fast-growing sports sector,SURJ Sports Investment,Link14-Sports Industry:On Track for Growth,PwCs Global Sports Survey 2024,PwC,Link15-Sports Industry:On Track for Growth,PwCs Global Sports Survey 2024,PwC,Link16-Centre of the game:KSA emerges as a significa

108、nt player in the global Esports market.PwC Middle East,Link17-Active social network penetration in selected countries and territories as of April 2024,Statista,Link18-Active social network penetration in selected countries and territories as of April 2024,Statista,Link19-New survey reveals%96.8 of Q

109、atars population active on social media,Doha News,Link20-Saudi Pro League Partners with TikTok to Revolutionize Fan Engagement for the 25-2024 Season,Football Business Journal,Link21-GASTAT Issues Physical Activity Statistics in Saudi Arabia in 2024,SPA,Link22-Saudi Sports for all Federation:20,000+

110、Participants for 2024 Riyadh Marathon,Saudi Tourism News,Link23-How major sporting events are boosting Middle East economies,World Economic Forum,Link24-Cristiano Ronaldos arrival in Saudi Arabia has boosted the number of fans coming through the gates at Al Nassr,Sport Bible,Link25-26-How major spor

111、ting events are boosting Middle East economies,World Economic Forum,Link27-Sports Industry:On Track for Growth,PwCs Global Sports Survey 2024,PwC,Link28-Harnessing the Power of Sports for Diversity and Inclusion,Vision 2030,Link29-Saudi Arabia To Host Kingdoms First Ever Womens Football Championship

112、,Gulf Insider,Link30-Female sports participation in Dubai soars on the back of surge in role models,The National News,Link31-New season of Saudi Womens Premier Leagues promises top-class action,Arab News,Link32-Three female referees among 27 FIFA-certified Saudi officials for 2024,Zawya,Link33-UAE f

113、emale athletes make nation proud winning 335 medals in 23-2022 season,Gulf News,Link34-QFs Creating Pathways Program is helping to shape womens sports in Qatar,Qatar Foundation,Link35-FIVB set for inspiring week of activities in Qatar around womens volleyball,FIVB,Link36-New study:womens sports comp

114、rise%15 of sports media coverage,Wasserman,Link37-Digital Stadiums:Transforming sports and fan experiences with technology in Saudi Arabia,PwC Middle East,Link38-New reports outline sustainability practices at FIFA World Cup stadiums,Link39-MESIF 2024 White Report,Link40-MESIF 2024 White Report,Link

115、Refences 15 stadiums across 5 cities:Saudi Arabias FIFA World Cup 2034 roadmap,Gulf Business,Link2022 FIFA World Cup:Economic Impact on Qatar and Regional Spillovers,International Monetary Fund,Link28Nicolas Mayer,Partner,Middle East Tourism,Sports&Entertainment Leader,PwC Middle EContactsPeter Dair

116、e,Senior Executive Advisor,PwC Middle EMushtaq Al Waeli,Senior Executive Advisor,PwC Middle EContributorsImad Matar,Partner,Transaction Services Leader,PwC Middle EGuy Parsonage,Partner,Chief Experience Officer,PwC Middle EMona AbouHana,Partner,PwCs Chief People Officer,EMEA and Middle EFauaz Labadi

117、,Partner,Global Relationship Partner for Sport in KSA,PwC Middle EFaisal Al-Urfali,Senior Manager,Sports ConsultingPwC Middle Eastfaisal.al-Ahmed M.ElAzab,Director,Consulting,PwC Middle ENik Rai,Manager,Consulting,PwC Middle EPhilippe Najjar,Partner,Global Tourism&Hospitality Center of Excellence,Pw

118、C Middle EAt PwC,our purpose is to build trust in society and solve important problems.Were a network of firms in 151 countries with nearly 364,000 people who are committed to delivering quality in assurance,advisory and tax services.Find out more and tell us what matters to you by visiting us at .Established in the Middle East for 40 years,PwC has 30 offices across 12 countries in the region with around 11,000 people.( refers to the PwC network and/or one or more of its member firms,each of which is a separate legal entity.Please see for further details.2025 PwC.All rights reserved