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1、Spring&Summer2025 Monitoring Sentiment for Intra-European Travel Travel IntentionsPage 08Planning DetailsPage 32Travel ConsiderationsPage 42MethodologyPage 47Highlights&RecommendationsPage 03ContentsResearch highlightsWAVE 21 This report monitors intentions and short-term plans for domestic and intr

2、a-European travel.It is the 21st update since the series began in September 2020.The findings are based on data collected in March 2025 from respondents in 10 key European markets,focusing on their travel plans between April and September 2025.TRAVEL INTENTIONS72%of Europeans plan to travel by Septe

3、mber 2025,down by 3%from the same period last year.The 55+age group is the most eager(80%),whereas Gen Zs travel intentions have dropped to 54%(-10%).66%of Europeans are planning leisure trips over the next six months(-8%),while a notable 11%intend to travel for an event(+3%).Intra-regional travel r

4、emains Europeans top choice:32%plan to visit a neighbouring country,and 28%prefer a non-neighbouring European destination.61%of Europeans plan to take multiple trips from April to September,up 4%from last year.Over half(52%)of Europeans intend to spend their next holiday in just one city,while 37%pl

5、an to explore multiple places within the country they will visit.Well-established tourist destinations attract 53%of travellers ahead of the peak travel season.35%will opt for less popular tourist destinations,and 13%plan to escape to off-the-beaten-path locations.Southern/Mediterranean Europe is st

6、ill the most popular region(41%),though interest has dropped by 8%,possibly due to rising temperatures.Comparisons vs a year ago(April 2024)TRIP PLANNINGHalf of Europeans(50%)have already booked their next holiday.This spring and summer,Europeans plan for longer stays and higher budgets:42%intend to

7、 stay at the destination for 712 nights(+11%),and 47%plan to allocate budgets of over 1,500(+13%).Accommodation is the top expense for 27%,followed by food&drinks(20%)and activities(16%).TRAVEL CONCERNSAffordable prices(22%),destination safety(18%),and pleasant and stable weather(14%)are the main fa

8、ctors influencing Europeans choice of destination over the next six months.The most pressing travel-related concerns include travel price inflation(17%),the economic situation and personal finances(14%),the ongoing war between Russia and Ukraine(14%)and the tension in the Middle East(9%).28%of trave

9、llers now prefer destinations with milder climates and less extreme temperatures,driven by climate change concerns.Comparisons vs a year ago(April 2024)Research highlightsWAVE 21 Recommendations Recommendations for destinationsfor destinations As 37%of travellers wish to explore multiple locations w

10、ithin the same country,destinations should collaborate with nearby cities and regions to offer multi-stop itineraries,promote regional travel routes,and improve transportation links.With a growing number of Europeans travelling for events,destinations can use music,culinary,or sports events as a str

11、ategic tool to disperse travellers across seasons and locationshelping to balance visitor flows and extend tourism beyond peak periods.As 25%of Sun&Beach travellers intend to spend most of their budget on food and beverages,beach destinations should promote the local culinary scene,restaurants beyon

12、d city centers,and food producers in nearby regionsto better attract these visitors and encourage broader spending beyond beach-front businesses.With more travellers using generative AI to plan cultural and heritage trips,destinations can improve their offer and expand their traveller reach by lever

13、aging AI-powered itinerary planning tools,booking,and in-destination guidance.WAVE 21 Recommendations Recommendations for businessesfor businesses 53%of older Millennials(aged 3544)plan to stay at the destination for over 7 nights,and businesses can target this segment with special offers for longer

14、 stays and immersive experiences designed for travellers seeking more than just quick tours.Around a third(34%)of Europeans planning domestic holidays in the coming months are over 55 years old.Businesses that target this segment can boost early bookings,which are lower for domestic trips,by offerin

15、g limited-time deals for early reservations and focusing on promotions to locals over the age of 55.17%of travellers check the weather before finalising their travel plans,so hotels,tourist activities,and even cities could highlight their flexibility by offering cancellation possibilities during ext

16、reme weather periods to build trust and confidence and achieve higher booking rates.With climate change impacting travel decisions and patterns,tourism businesses in warmer areas should promote indoor activities during warmer hours and focus their marketing and sales plans on milder shoulder seasons

17、.WAVE 21Reading the data Reading the data Data collection periodsAnalysed samples Total respondents:5,874 Respondents most likely to travel in the next six months:4,313 Respondents planning to travel internationally within Europe(not necessarily in the next six months):4,925WAVE 21Significant change

18、sChanges are considered significant with a 2.5%threshold and marked with these symbols:Travel timings for Wave 21 Use these time periods as a reference for the desired travel period:In 1-2 months:April-May 2025In 3-4 months:June-July 2025In 5-6 months:August-September 2025Increase Decrease All data

19、and insights refer to domestic andintra-European travel unless otherwise stated.Wave 213-17 March 2025Wave 207-23 September 2024Wave 1925 May-7 June 2024Wave 182-17 April 2024Wave 17 8 May-4 June 2023Travel intentions0172%of Europeans plan to travel by 72%of Europeans plan to travel by September 202

20、5,down by 3%from September 2025,down by 3%from last yearlast year67,6%75,4%75,7%73,3%72,2%12,8%9,9%9,3%10,6%11,3%19,6%14,7%15,0%16,1%16,5%Sept 23surveyApril 24surveyMay 24surveySept 24surveyMarch 25surveyLikely/Very LikelyNeutralUnlikely/Very Unlikely*Statistically significant difference vs a year a

21、go(April 2024)Top three markets most likely to travel in the next six monthsPOLANDPOLAND80%80%UKUK78%78%SPAINSPAIN75%75%No.of respondents:5,974Q5.Do you plan to take an overnight trip domestically or within Europe in the next six months,either for personal or professional purposes?Intention to trave

22、l in the next six months3%*5%*Europeans over the age of 55 are the most eager to travel,Europeans over the age of 55 are the most eager to travel,whereas intentions of Gen Z whereas intentions of Gen Z travellerstravellers drop by 10%drop by 10%Intention to travel in the next six months by age group

23、29,0%18,4%11,0%19,3%12,5%17,2%14,3%12,2%8,9%7,9%53,8%67,2%76,7%71,7%79,6%18-2425-3435-4445-5455Very unlikely/unlikelyNeutralLikely/very likelyQ5.Do you plan to take an overnight trip domestically or within Europe in the next sixmonths,either for personal or professional purposes?*Statistically signi

24、ficant difference vs a year ago(April2024)No.of respondents:5,9745%*10%*6%*4%*5%*6%*May and June are the most popular travel months(40%),whileMay and June are the most popular travel months(40%),while29%of Europeans will wait until July or August to take their next trip29%of Europeans will wait unti

25、l July or August to take their next trip38%34%45%39%34%32%44%39%32%39%20%17%12%21%21%9%5%5%9%6%Sept 23surveyApril 24surveyMay 24syrveySept 24surveyMarch 25surveyDo not know yetIn 5-6 monthsIn 3-4 monthsIn 1-2 monthsApril-MayJune-JulyAugust-SeptemberNo.of respondents:4,313Q9.When are you most likely

26、to go on your next trip either in your country or within Europe?*Statistically significant difference vs a year ago(April 2024)NOTE:Travel periods are slightly different than the ones examined in April 2024,thus comparisons should be read with cautionApril15%May19%June21%July17%August12%September10%

27、6%When will Europeans travel next?Travel period3%*5%*Dont knowWhen will Europeans travel next?Travel monthMost Europeans plan to take intraMost Europeans plan to take intra-regional trips regional trips rather than travel domestically or head overseasrather than travel domestically or head overseasW

28、here will Europeans travel within the next 6 months?Q9.Where do you plan to travel in the next 6 months?26%28%28%25%26%32%32%31%33%32%28%29%27%28%28%10%10%11%10%11%4%3%4%3%3%Sept 23surveyApril 24surveyMay 24surveySept 24surveyMarch 25surveyWithin my countryTo a neighbouring countryTo a non-neighbour

29、ing European countryTo destinations outside EuropeDo not know yet60,5%Intend to travelwithinEurope*Statistically significant difference vs a year ago(April 2024)No.of respondents:4,313Travel to Southern/Mediterranean Europe drops by 8%,Travel to Southern/Mediterranean Europe drops by 8%,likely due t

30、o the increased demand for more stable weatherlikely due to the increased demand for more stable weather48%18%15%6%7%49%17%13%6%6%41%18%15%8%9%Southern/Mediterranean EuropeWestern EuropeNorthern EuropeCentral EuropeEastern EuropeSummer 2023Summer 2024Summer 2025No.of respondents:4,925Statistically s

31、ignificant difference vs the previous yearDefinitions of the regions can be seen in the Methodology8%3%Preferred countries for the next Preferred countries for the next intraintra-European tripEuropean tripHorizon April-September 25 Spain6.5%Italy6.0%France5.9%Greece4.9%Austria4.5%Germany4.4%Croatia

32、3.7%Belgium 3.7%Portugal3.5%UK3.3%TOP 10 COUNTRIES2%2%2%2%2%2%2%2%2%1%1%1%1%1%1%1%1%1%1%1%6%6%6%5%5%4%4%4%4%3%3%3%3%2%1%No.of respondents:4,560*Please use this map as a reference onlyQ11.To which country(ies)do you plan to travel next?No.of respondents:4,925WellWell-established destinations attract

33、established destinations attract 53%of 53%of travellerstravellers,compared to 13%,compared to 13%aiming to travel offaiming to travel off-thethe-beatenbeaten-path path Q12.Thinking of the next country you intend to visit,in what type of destination,within it,do you plan to spend most of your time?No

34、.of respondents:4,313Type of destination for the coming trip52,5%35,0%12,5%A major tourist destinationwith well-known attractionsA destination which is lesspopular among touristsA remote or off-the-beaten-path destination Top 5 marketsfavouring tourism hotspotsGermany Germany 6161%UKUK57%57%Switzerl

35、andSwitzerland5757%Top 5 markets favouring lesser-known or remote locationsPoland Poland 56%56%Austria Austria 55%55%Belgium Belgium 52%52%NetherlandsNetherlands55%55%Italy Italy 53%53%France France 51%51%Spain Spain 49%49%While oneWhile one-city stays are the top choice city stays are the top choic

36、e for most Europeans,younger travellers for most Europeans,younger travellers prefer more dynamic journeysprefer more dynamic journeysQ10.What kind of itinerary do you plan for your next trip within Europe?No.of respondents:4,313Planned itinerary for the next trip52,2%36,7%9,0%I will stay in one cit

37、y for theentire tripI will visit multiple citieswithin the same countryI will visit multiple countriesUKUKSwitzerlandSwitzerlandYoung and restless:59%of Europeans aged 55+plan to visit a single destination;this share drops to 43%among 1824-year-olds,who are more inclined to explore multiple places.5

38、5%38%7%48%32%20%29%54%18%Staying in one cityVisit multiple citiesVisit multiple countries10 nights2,501 Euros52%41%8%51%28%21%37%50%13%Staying in one cityVisit multiple citiesVisit multiple countries10 nights2,501 Euros44%37%19%40%22%38%33%46%21%Staying in one cityVisit multiple citiesVisit multiple

39、 countries10 nights2,501 EurosMajor tourist destinationLess popular destinationOff-the-beaten-path destinationTravellers patterns by destination typeNo.of respondents:4,313Popular destinations with well-known attractionsDestinations that are less popular among touristsRemote destinations,with minima

40、l tourist infrastructureQ1.Which European countries have you visited in the past three years(2023-20234/25)?Q11.To which country(ies)do you plan to travel next?NOTE:The sample includes respondents with past experience or future intentions to visit the destinations.It excludes domestic travellers.Tot

41、al No.of cases:7,957 19%17%14%13%13%12%11%9%8%7%67%69%73%71%72%67%78%73%72%75%15%14%13%16%15%21%12%18%21%18%SpainAustriaFranceItalyBelgiumGreeceGermanyCroatiaPortugalUKRepeat visitorsVisited in the past but not nowNew visitorsFrance and Germany stand out as the destinations achieving a most France a

42、nd Germany stand out as the destinations achieving a most balanced mix of new and repeat visitors,followed by Belgiumbalanced mix of new and repeat visitors,followed by BelgiumPast and future visitors per destination-Top 10 most popular destinationsLeisure remains the top travel purpose Leisure rema

43、ins the top travel purpose despite an 8%decline,while event travel despite an 8%decline,while event travel rises by 3%rises by 3%69,1%73,8%70,2%68,1%66,2%14,6%11,9%13,6%15,1%13,8%7,8%6,0%8,4%7,6%8,4%7,8%8,1%7,3%8,6%11,3%Sept 23surveyApril 24surveyMay 24surveySept 24surveyMarch 25surveyOtherFor an ev

44、ent(sports,festival)For businessTo visit friends/relativesFor leisureTop 3 markets to take a leisure tripUKUK80%80%Poland Poland 75%75%Spain Spain 75%75%Q7.For what reason are you most likely to travel within Europe next?No.of respondents:4,313Results for business trip per country are indicative due

45、 to small sample bases*Statistically significant difference vs a year ago(April 2024)Top 3 markets to take a business tripSwitzerlandSwitzerland15%15%Netherlands Netherlands 12%12%BelgiumBelgium11%11%8%*Purpose of travel3%*8%*8%*23%of Europeans plan to centre their 23%of Europeans plan to centre the

46、ir next holiday around the Sun&Beach next holiday around the Sun&Beach themethemeQ16.What type of leisure trip within Europe are you most likely to undertake next?Preferred type of leisure trip in the next six monthsSun,Sand&Extended Stays:35%of Sun&Beach travellers will stay for 7-9 nights at the d

47、estination,vs.30%for Nature&Outdoors and 26%for Culture&Heritage enthusiasts.No.of respondents:4,3133%*3%*Statistically significant difference vs a year ago(April 2024)Popular types of trips and experiencesPopular types of trips and experiencesSun&BeachCulture&HeritageNature&OutdoorsCity BreakAGE GR

48、OUPS MOST INTERESTED IN THIS TYPE OF TRIPMOST COMMON LENGTH OF STAY&BUDGETTOP DESTINATIONS20%45-5419%5515%5515%45-5435%5524%35-4416%45-5416%25-3435%7-9 nights44%4-6 nights34%4-6 nights49%4-6 nights25%1001-1500 23%500-1000 28%500-1000 25%500-1000 27%4-6 nights26%7-9 nights30%7-9 nights25%up to 3 nigh

49、ts22%1001-1500 23%500-1000 20%1001-1500 24%1001-1500 Analysis of preferred types of leisure trip by age,length of stay,budget,types of experiences and preferred destinationsNo.of respondents:4,3137%France 6%Italy 5%Germany5%UK6%France5%Germany5%Austria4%Italy9%Italy8%France6%Germany5%UK16%Spain11%Gr

50、eece8%Italy6%FranceAustrians travel plansAustrians travel plansTravel horizon:April-September 2025No.of respondents:500(total sample of respondents per country)53%68%69%17%12%13%30%20%18%March 23April 24March 25Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELTOP SPENDING PRIORITIES

51、WHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET20%33%33%14%Up to 3 4-6 7-12More than1214%23%20%23%20%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TYPE OF DESTINATIONTOP EUROPEAN DESTINATIONS*PLAN TO VISITItaly 11%Croat

52、ia 9%Germany 6%Greece 5%Spain 5%Number of nightsTotal budget per person 33%29%11%With partnerWith familySolo*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)33%28%21%12%*Statistically significant difference vs a year ago(April 20

53、24)3%4%5%4%3%3%29%Accommodation 18%Food&Drinks16%Activities at the destination43%31%26%A major touristdestinationA less populardestinationA remote,off-the-beaten-path destination Belgians travel plansBelgians travel plansTravel horizon:April-September 2025No.of respondents:500(total sample of respon

54、dents per country)69%70%68%10%12%13%21%18%19%March 23April 24March 25Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET14%29%45%12%Up to 3 4-6 7-12More than128%16%23%

55、30%23%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?TOP EUROPEAN DESTINATIONS*PLAN TO VISITFrance 13%Italy 7%Austria 6%Spain 5%Albania5%Number of nightsTotal budget per person 32%30%11%With partnerWith familySolo*Based on total sample,without reference to domestic tripsNo.of respondents:50

56、0(total sample of respondents per country)31%29%22%15%6%3%6%9%3%5%8%4%3%5%4%TOP SPENDING PRIORITIES22%Accommodation 18%Food&Drinks15%Activities at the destinationTYPE OF DESTINATION46%37%17%A major touristdestinationA less populardestinationA remote,off-the-beaten-path destination*Statistically sign

57、ificant difference vs a year ago(April 2024)Britons travel plansBritons travel plansTravel horizon:April-September 2025No.of respondents:500(total sample of respondents per country)83%78%78%9%11%11%8%11%11%March 23April 24March 25Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELWHER

58、E TO?WITHIN MY COUNTRYOUTSIDE EUROPEANOTHER EUROPEAN COUNTRYINTENDED LENGTH OF STAY AND BUDGET17%35%36%12%Up to 3 4-6 7-12More than1213%31%23%24%9%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?PLAN TO VISITSpain 16%France 10%Italy 7%Greece 7%Germany 6%Number of nightsTotal budget per perso

59、n 38%36%12%With familyWith partnerSolo*Based on total sample,without reference to domestic tripsNo.of respondents:750(total sample of respondents per country)59%26%10%3%4%4%TOP EUROPEAN DESTINATIONS*3%3%4%TOP SPENDING PRIORITIES29%Accommodation 26%Food&Drinks17%Activities at the destinationTYPE OF D

60、ESTINATION55%37%7%A major touristdestinationA less populardestinationA remote,off-the-beaten-path destination*Statistically significant difference vs a year ago(April 2024)Dutch travel plansDutch travel plansTravel horizon:April-September 2025No.of respondents:500(total sample of respondents per cou

61、ntry)67%76%75%13%10%12%20%14%13%March 23April 24March 25Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET9%24%54%13%Up to 3 4-6 7-12More than126%14%19%40%22%500501-1

62、.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?PLAN TO VISITBelgium 10%Austria 8%Spain 5%Italy 5%Germany5%Number of nightsTotal budget per person 33%26%12%With partnerWith familySolo*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per count

63、ry)22%36%21%17%5%5%TOP EUROPEAN DESTINATIONS*5%4%5%14%10%4%18%9%11%TOP SPENDING PRIORITIES19%Accommodation 19%Food&Drinks15%Activities at the destinationTYPE OF DESTINATION53%32%15%A major touristdestinationA less populardestinationA remote,off-the-beaten-path destination*Statistically significant d

64、ifference vs a year ago(April 2024)French travel plansFrench travel plansTravel horizon:April-September 2025No.of respondents:500(total sample of respondents per country)71%75%65%12%9%12%17%16%23%March 23April 24March 25Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELWHERE TO?NEIGH

65、BOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET13%35%41%12%Up to 3 4-6 7-12More than1212%24%20%24%19%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?PLAN TO VISITItaly 8%Spain 6%Portugal 6%Austria 5%Greece5%Number of nightsTotal budget

66、 per person 33%30%13%With partnerWith familySolo4%*Based on total sample,without reference to domestic tripsNo.of respondents:750(total sample of respondents per country)33%20%32%12%6%7%*10%4%4%TOP EUROPEAN DESTINATIONS*5%8%4%3%TOP SPENDING PRIORITIES27%Accommodation 16%Food&Drinks16%Activities at t

67、he destinationTYPE OF DESTINATION48%40%12%A major touristdestinationA less populardestinationA remote,off-the-beaten-path destination*Statistically significant difference vs a year ago(April 2024)Germans travel plansGermans travel plansTravel horizon:April-September 2025No.of respondents:500(total s

68、ample of respondents per country)80%76%70%10%8%8%11%16%22%March 23April 24March 25Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET13%24%49%13%Up to 3 4-6 7-12More t

69、han1210%15%20%31%24%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?PLAN TO VISITSpain 6%Austria 6%France5%Italy 5%Greece 4%Number of nightsTotal budget per person 31%26%16%With familyWith partnerSolo*Based on total sample,without reference to domestic tripsNo.of respondents:750(total sample

70、 of respondents per country)6%35%25%21%12%6%6%8%9%3%6%*3%6%TOP EUROPEAN DESTINATIONS*8%10%6%TOP SPENDING PRIORITIES22%Accommodation 18%Food&Drinks15%Activities at the destinationTYPE OF DESTINATION55%26%20%A major touristdestinationA less populardestinationA remote,off-the-beaten-path destination*St

71、atistically significant difference vs a year ago(April 2024)Italians travel plansItalians travel plansTravel horizon:April-September 2025No.of respondents:500(total sample of respondents per country)82%82%73%10%8%12%8%11%15%March 23April 24March 25Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTEN

72、TION TO TRAVELWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET17%42%34%7%Up to 3 4-6 7-12More than1213%26%20%26%14%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?PLAN TO VISITFrance 7%Spain 7%Greece 6%Germany 5%Austria 5%

73、Number of nightsTotal budget per person 37%30%11%With partnerWith familySolo4%*Based on total sample,without reference to domestic tripsNo.of respondents:750(total sample of respondents per country)24%26%36%9%4%TOP EUROPEAN DESTINATIONS*9%4%*4%*4%4%6%4%6%4%4%8%TOP SPENDING PRIORITIES26%Accommodation

74、 23%Food&Drinks17%Activities at the destinationTYPE OF DESTINATION53%37%11%A major touristdestinationA less populardestinationA remote,off-the-beaten-path destination*Statistically significant difference vs a year ago(April 2024)Poles travel plansPoles travel plansTravel horizon:April-September 2025

75、No.of respondents:500(total sample of respondents per country)77%79%80%7%8%8%16%13%12%March 23April 24March 25Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET13%33%

76、47%7%Up to 3 4-6 7-12More than1211%22%23%30%13%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?PLAN TO VISITGreece 7%Spain 6%Croatia 6%Italy5%Germany 5%Number of nightsTotal budget per person 42%28%12%With familyWith partnerSolo*Based on total sample,without reference to domestic tripsNo.of

77、respondents:500(total sample of respondents per country)23%32%27%12%8%TOP EUROPEAN DESTINATIONS*3%6%9%6%TOP SPENDING PRIORITIES27%Accommodation 21%Activities at the destination20%Food&DrinksTYPE OF DESTINATION44%40%16%A major touristdestinationA less populardestinationA remote,off-the-beaten-path de

78、stination*Statistically significant difference vs a year ago(April 2024)Spaniards travel plansSpaniards travel plansTravel horizon:April-September 2025No.of respondents:500(total sample of respondents per country)78%80%75%9%9%11%14%11%13%Mar 23April 24March 25Likely/Very LikelyNeutralUnlikely/Very U

79、nlikelyINTENTION TO TRAVELWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET14%49%31%5%Up to 3 4-6 7-12More than1210%26%17%30%17%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?PLAN TO VISITFrance 9%Italy 8%Portugal 7%German

80、y7%Greece 5%Number of nightsTotal budget per person 36%34%10%With partnerWith familySolo*Based on total sample,without reference to domestic trips9%No.of respondents:500(total sample of respondents per country)32%22%31%10%8%9%TOP EUROPEAN DESTINATIONS*5%4%9%3%4%5%6%3%5%7%5%9%TOP SPENDING PRIORITIES2

81、7%Accommodation 24%Food&Drinks16%Activities at the destinationTYPE OF DESTINATION49%41%9%A major touristdestinationA less populardestinationA remote,off-the-beaten-path destination*Statistically significant difference vs a year ago(April 2024)Swiss travel plansSwiss travel plansTravel horizon:April-

82、September 2025*Based on total sample,without reference to domestic tripsNo.of respondents:500(total sample of respondents per country)51%60%69%18%16%13%31%24%18%March 23April 24March 25Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELWHERE TO?NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUT

83、SIDE EUROPENON-NEIGHBOURING COUNTRYINTENDED LENGTH OF STAY AND BUDGET12%31%42%14%Up to 3 4-6 7-12More than128%12%18%34%27%500501-1.0001.001-1.5001.501-2.5002.501+TRAVELLING WITH?PLAN TO VISITAustria 8%Belgium 5%Germany 5%France 5%UK5%Number of nightsTotal budget per person 30%25%19%With partnerWith

84、familySolo*Based on total sample,without reference to domestic tripsNo.of respondents:474(total sample of respondents per country)9%*35%28%20%12%3%*Statistically significant difference vs a year ago(September 2023)6%6%5%7%TOP EUROPEAN DESTINATIONS*6%4%3%3%5%3%3%3%5%7%TOP SPENDING PRIORITIES19%Accomm

85、odation 15%Food&Drinks15%Activities at the destinationTYPE OF DESTINATION50%30%21%A major touristdestinationA less populardestinationA remote,off-the-beaten-path destination Planning the details0232%37%31%34%36%35%27%21%24%7%6%10%2025202420231 trip2 trips3+tripsOther61%of Europeans plan multiple tri

86、ps this 61%of Europeans plan multiple trips this spring and summer,up 4%from last yearspring and summer,up 4%from last yearNumber of intended trips within Europe in the next six months*Statistically significant difference vs a year ago(April 2024)No.of respondents:4,313Q6.How many trips do you plan

87、to take in the next 6 months,within Europe?The share of travellers taking more than 3 trips drops with age:38%of travellers aged 18-24 plan to travel more than three times,vs.17%of those over 55.61%5%*6%*4%*Number of intended trips within Europe by preferred travel companion*Statistically significan

88、t difference vs a year ago(April 2024)No.of respondents:4,31335,6%33,7%32,0%29,0%33,1%37,5%33,3%31,1%25,5%22,6%28,4%29,6%4,1%4,2%4,3%4,6%With my partnerWith my familyWith friendsBy myselfDo not know yet3+trips2 trips1 trip34%of travellers34%of travellers12%of travellers12%of travellersQ6.How many tr

89、ips do you plan to take in the next 6 months,within Europe?4%Travellers going solo or with friends are the Travellers going solo or with friends are the most eager to take three or more tripsmost eager to take three or more trips8%6%*5%7%*3%3%6%*Half of Europeans have booked their next holiday Half

90、of Europeans have booked their next holiday a seasonal uptick,a seasonal uptick,though still 3%below the level seen at the same time last yearthough still 3%below the level seen at the same time last yearQ19.Please select a response which best describes the planning for your next tripNo.of responden

91、ts:4,313Planning status for the next trip21,9%30,1%33,0%24,4%26,5%10,8%9,9%9,7%9,5%12,7%12,5%12,4%13,4%10,4%11,0%37,1%34,5%30,7%40,1%36,8%17,7%13,0%13,2%15,6%13,1%Sept 23surveyApril 24surveyMay 24surveySept 24surveyMarch 25surveyI have not yet chosen where I will travel next I have chosen where I wa

92、nt to go but not yet booked/arranged my tripI have booked/arranged the accommodation for my next tripI have booked/arranged the transportation for my next tripI have booked/arranged all travel and accommodation components for my next trip52%Distance Drives Early Bookings:58%of Europeans have booked

93、trips to non-neighbouring European countries,compared to 49%for domestic trips.45%56%*Statistically significant difference vs a year ago(April 2024)44%50%3%Longer stays and bigger spends:42%of Europeans plan 7Longer stays and bigger spends:42%of Europeans plan 7-1212-night trips night trips(+11%)and

94、 47%will spend over 1,500(+13%).(+11%)and 47%will spend over 1,500(+13%).Intended length of stayTotal planned budget per person21%39%32%8%17%27%21%23%11%13%35%42%10%10%22%21%30%17%Up to 3 nights4-6 nights7-12 nightsOver 12 nightsUp to 500 501-1,000 1,001-1,500 1,501-2,500 Over 2,500 April 24 surveyM

95、arch 25 surveyQ17.What would be the length of your next overnight trip?Q18.How much do you intend to spend on your next overnight trip(per person,including accommodation,transportation and travel activities)?No.of respondents:4,31311%*8%*Statistically significant difference vs a year ago(April 2024)

96、4%*7%*5%*7%*5%*Budget allocation by length of trip Budget allocation by length of trip The budget is per person,per trip,including accommodation,transportation and travel activitiesNo.of respondents:4,313Q17.What would be the length of your next overnight trip?Q18.How much do you intend to spend on

97、your next overnight trip(per person,including accommodation,transportation and travel activities)?3 nights4-6 nights7-12 nights 54Over 12 nights7-12 nights4-6 nightsUp to 3 nights14,3%9,7%8,0%9,4%10,3%21,8%20,0%17,6%22,8%26,3%16,5%17,1%17,7%23,5%25,9%22,7%34,8%35,3%30,4%26,0%24,6%18,5%21,3%13,9%11,6

98、%18-2425-3435-4445-54 54Over 2,500 euros1,501-2,500 euros1,001-1,500 euros501-1,000 eurosUp to 500 eurosNo.of respondents:4,31338%44%57%53%47%Q17.What would be the length of your next overnight trip?Q18.How much do you intend to spend on your next overnight trip(per person,including accommodation,tr

99、ansportation and travel activities)?Accommodation is Europeans biggest expense priority during holidaysAccommodation is Europeans biggest expense priority during holidays27%25%19%19%20%19%17%18%17%25%21%17%14%17%16%16%15%16%16%14%14%15%14%15%13%15%8%12%27%20%16%13%10%7%7%AccommodationFood and drinks

100、ActivitiesTransportation at the destinationShoppingWellnessLuxury experiencesSun&Beach travellersCulture&Heritage travellersNature&Outdoors travellersCity Break travellersTotalNo.of respondents:4,313Q21.For your next trip to Europe,which of the following categories do you expect to spend the most on

101、?Sun&Beach travellers spend more on food and drinks,while Culture&Heritage travellers spend more on activitiesSpending priorities are age-defined:Younger travellers,aged 18-24,opt to spend more than other age groups on shopping(14%)and luxury experiences(11%),while those aged 55+plan to invest on fo

102、od&drinks(24%)and accommodation(33%)Preferences for air travel remain Preferences for air travel remain skysky-high,while car travel high,while car travel drops for drops for the 4the 4thth consecutive wave(consecutive wave(-4%)4%)Preferred modes of transport for intra-European travel50,3%55,1%53,5%

103、53,0%54,9%28,6%28,2%27,9%25,8%24,2%12,1%9,6%10,6%13,0%11,3%4,4%3,4%3,8%3,9%4,5%3,9%3,2%3,6%4,0%4,7%Sept 23surveyApril 24surveyMay 24surveySept 24surveyMarch 25surveyBy ship or ferryBy busBy trainBy carBy air4%*Q13.Which of the following modes of transport would you most consider using during your ne

104、xt trip within Europe?Statistically significant difference vs a year ago(April 2024)No.of respondents:4,313Austria Austria 40%40%Belgium Belgium 31%31%Poland Poland 29%29%Spain Spain 72%72%UKUK68%68%ItalyItaly59%59%Top driving marketsTop marketsto take a planeEuropeans digital trip planning starts w

105、ith travel websites Europeans digital trip planning starts with travel websites and search engines,but also includes generative AI(+3%)and search engines,but also includes generative AI(+3%)Q20.Which digital tools have you used(or will use)to plan your trip within Europe in the next 6 months?No.of r

106、espondents:4,313Preferred digital tools for planning the next trip19,4%19,4%13,1%11,6%8,8%8,3%5,5%5,4%3,9%Travel websitesOnline search enginesOnline mapsDestination/ServicewebsiteSocial mediaOnline videosInfluencers/blogsGenerative AIplatformsAI for itineraryplanning3%*Statistically significant diff

107、erence vs a year ago(April 2024)Europeans preparing for Culture&Heritage trips are more likely to use AI for trip planning(18%)than those organising other types of holidays(10%)Travel considerations 03Affordable costs and safety combined with pleasant and stable Affordable costs and safety combined

108、with pleasant and stable weather drive Europeans destination choiceweather drive Europeans destination choiceEuropeans top criteria in choosing a travel destinationQ4 What criteria will play the most important role in choosing your next holiday destination?No.of respondents:5,97417,5%14,3%12,4%11,5%

109、10,0%9,3%9,2%8,8%5,2%The destination is safeto visitPleasant and stableweatherBargains and attractivedealsFriendly andwelcoming localsInfrastructure fortravellers with diverseneeds and disabilitiesDestinations with lowercost of livingDirect transport routes The destination is notcrowdedPossibility t

110、o access bytrainLow travel costs:22%3%*Statistically significant difference vs a year ago(April 2024)14%14%Economic situation and personal finances13.5%13.5%The ongoing conflict between Russia and Ukraine8.7%8.7%Extreme weather events8.6%8.6%Too many visitors at the destinations I want to visit8.6%8

111、.6%Disruptions in transport options due to strikes or under-staffingWhat do European travellers worry about?What do European travellers worry about?Inflation and economic concerns remain the biggest worries,though less pronounced than a year ago,followed by geopolitical tensions and extreme weather1

112、6.6%16.6%Rise in the overall cost of my trip due to inflation7.37.3%Potential impact on travel safety due to tensions in the Middle East6 6.1%.1%Booking and cancellation policies(refunds,etc.)5.3%5.3%The environmental footprint of my travelNo.of respondents:5,974Q3.What currently concerns you the mo

113、st about travelling within Europe?6%*4.84.8%Demonstrations and protests against tourism*Statistically significant difference vs a year ago(April 2024)4.5%4.5%Limited accessibility for travellers with specific needs 3%*Travel in the era of climate changeTravel in the era of climate change16,6%14,6%13

114、,7%12,3%10,4%9,9%19%81%Have not changed anyhabitsHave adopted at leastone changeEuropeans who changed their behaviours due to climate changeMost popular changes of habits due to climate changeQ22.How has the changing climate(heavy rains,heatwaves,wildfires,lack of snow,etc.)have been influencing you

115、r travel habits?No.of respondents:5,974Heat waves are set to change beach holidays:18%of Europeans planning Sun&Beach holidays have chosen different travel periods than the previous years,compared to an average of 10%among those planning other types of trips.28%Monitor weather forecasts before final

116、ising plans Choose destinations with milder temperaturesAvoid destinations with extreme temperaturesOpt for activities not reliant on weatherChange in holiday monthsLook for activities with weather guarantee7%*28%of Europeans choose destinations where the weather is milder and extreme temperatures a

117、re less likelyEuropeans adopt more sustainable ways to travel by choosing second-tier destinations,longer stays,and,to a lesser extent,train travel48%Of Europeans intend to visit less touristy and off-the-beaten-path destinations40%Plan to stay at their next destination(s)for 7 nights or longer11%Op

118、t to travel by train to their next destination9%Prefer choosing destinations that are not overcrowded with touristsResponsible Responsible travel behaviours paneltravel behaviours panel5%Worry about the environmental footprint of their tripMethodologyMethodologyMethodology The report is the result o

119、f online market research of Europeans who took at least two overnight trips during the last three years(2023-2024/25)Distribution/data collection period:o Wave 17:11-26 September 2023;sample=5,993/Wave 18:2-17 April 2024;sample=5,859/Wave 19:25 May-7 June 2024;sample=5,955/Wave 20:07-23 September 20

120、24,sample=6,001/Wave 21:3-17 March 2025;sample=5,974o Countries:Germany,United Kingdom,France,Netherlands,Italy,Belgium,Switzerland,Spain,Poland and Austriao Languages:English,French,German,Italian,Spanish,Polish and Dutch Research themes examined:travel concerns and impact of external shocks on tra

121、vel(eight questions),and travel intentions,preferences and trip planning(fourteen questions)54%of the Wave 21survey respondents are male,and 46%are female.Sample size and age groups are listed below:AgeCountryTotalUKITESATFRDEPLBECHNL18-248870445697925654525466325-3413611273841281521061181391031,151

122、35-44126134103991431501201071121641,25845-54138168105931371689211087761,17455262266175168245188126111841031,728Total7507505005007507505005004745005,974 European regions:Southern/Mediterranean Europe:France,Croatia,Cyprus,Greece,Italy,Malta,Monaco,Montenegro,Portugal,San-Marino,Slovenia,Spain,Trkiye.

123、Western Europe:Austria,Belgium,Germany,Luxembourg,Netherlands,Switzerland Northern Europe:Denmark,Finland,Iceland,Ireland,Norway,Sweden,the UK Central Europe:Czech Republic,Hungary,Poland,Slovakia Eastern Europe:Bulgaria,Estonia,Latvia,Lithuania,Romania,Serbia,UkraineAlbania,Bosnia-Herzegovina,North

124、 Macedonia,Belarus and Moldova are excluded from the regional analysis for comparability reasons since they were introduced in 2024Copyright 2025European Travel Commission(ETC)Study on Monitoring Sentiment for Intra-European TravelAll rights reserved.The contents of this report may be quoted,provide

125、d the source is given accurately and clearly.While we encourage distribution via publicly accessiblewebsites,this should be done via a link to ETCs corporate website,www.etc-corporate.orgData sources:This report is based on research conductedby MINDHAUS(www.mindhaus.gr)and should be interpreted by u

126、sers according to their needs.Please note that while every possible effort has been made to ensure the data in this report is accurate,it is not possible to eliminate every margin of error.Published by the European Travel CommissionRue du March aux Herbes,61,1000 Brussels,BelgiumWebsite:www.etc-corp

127、orate.orgEmail:ISBN No:978-92-95107-79-3Cover photo:Elisabeth JurenkaThis project is co-funded by the European Union.Views and opinions expressed are,however,those of the author(s)only and do not necessarily reflect those of the European Union or European Commission.Neither the European Union nor the European Commission can be held responsible for them.