益普索：2022汽車APP客戶體驗報告（39頁）.pdf

1、!#$%&()FOREWORD?務?務?+?務?APP?導?2?BRIDGE TO CUSTOMERS3Part1!APP#$%&(%)CONTENTS目 錄Part2!APP#$%&*+,-Part3!APP#$%&./01Part4!APP#$%&2345?BRIDGE TO CUSTOMERS?APP?Part 15?:?20?務?2019/2020?2?割?撐?+?+?去?務?去?:?愿?APP?APP?APP?模?APP割?APP?務?務?APP?割?APP?57?APP務?APP?Part 1?BRIDGE TO CUSTOMERS?APP?導?APP?務?1-7?7?1?APP?

2、1-7?7?1?APP?APP?APP?APP?0-10?10?0?割?6?APP?務?APP?NPS?撐?APP?BRIDGE TO CUSTOMERSPart 17?57?APP?1?APP?APP?Alfa?Connect?(?)?(?)?(?)?(?)e-LEXUS?CLUB(?)?(?)?+?(?)?(?)iBuick?(?)?(?)?(?)?-?(?)IM?(?)?Honda_Link?(?)?(?)?(?)Kia?Connect?(?)?(?)?(?)?(?)LING?Club?(?)?(?)?+?(?)?(?)LynkCO?(?)?(?)?-?(?)?(?)Mercedes?m

3、e?(?)?(?)?ORA?(?)?吉?APP?(?吉)MustangMach-E?(?)?(?)?(?)?(?)My?BMW?(?)?(?)?(?)?(?)My?Cadillac?(?)?(?)?(?)?(?)?(?)My?Chevy?(?)?(?)?吉?APP?(?吉)?(?)My?Mazda?(?)?(?)?MG?Live?(?)SERES?(?)?(?)?(?)Tesla?(?)?001?(?)?TANK?(?)*+,-./01233456789-?BRIDGE TO CUSTOMERSPart 18?9?APP?BRIDGE TO CUSTOMERSPart 1?10?3333?27

4、27?83823169510?11-20?21-30?31-40?41-60?60?533301812310?11-20?21-30?31-40?41-60?60?平均價格：27.0萬元平均價格：27.2萬元?31?69?15?85?42IOS47鴻蒙10?1平均年齡：32.9歲?BRIDGE TO CUSTOMERSPart 1?APP?Part 2?APP?BRIDGE TO CUSTOMERSPart 2?撐?NPS?0.4270.1080.1550.0610.2490.2180.1950.1890.2060.192?0.2070.2010.2000.1900.2010.2070.198

5、0.2050.1970.1930.2020.1980.2130.2000.1870.2030.1880.1800.2040.2250.1840.1610.1640.1640.1730.1540.373R2=0.7680.627?APP?:;?AB7C=DEFGH233EFIJAKLMBN233EFIJOPQRST3UVWXYZMC_abHcdZefT3Ughi1jklAmnopqrstAuvw1xyz|1213:;JCV1jJAJ627360676259本土新勢力歐美新能源歐美傳統本土傳統日韓傳統行業平均?吉?吉?5 5?本土新勢力歐美新能源歐美傳統本土傳統日韓傳統?BRIDGE TO CUS

6、TOMERSPart 2?14:;JCV1jJAJ?627460666260?BRIDGE TO CUSTOMERSPart 2?15?:;JCV1jJAJ行業平均本土新勢力日韓傳統歐美新能源本土傳統歐美傳統627160706359?BRIDGE TO CUSTOMERSPart 2?APP?Part 317?奔馳凱迪拉克?務?APP?告?務?BRIDGE TO CUSTOMERSPart 3?68?66平均年齡：31.2歲男性占比：66%平均年齡：32.9歲男性占比：62%?18APP?APPAPP?APP?BRIDGE TO CUSTOMERSPart 3?19?:;JCV1jJAJ?務?

7、APP?BRIDGE TO CUSTOMERSPart 3行業平均本土新勢力日韓傳統歐美新能源本土傳統歐美傳統20?!#$%&#$%&?務?BRIDGE TO CUSTOMERSPart 321?:;dZfCeMB?BRIDGE TO CUSTOMERSPart 3?22QL“”QL“”?BRIDGE TO CUSTOMERSPart 3?APP?Part 4?24?BRIDGE TO CUSTOMERSPart 4?:;?GHEFIJAKLZMfxCOe./Jof?x-G?25?626864585962853887458837843786327551?:;JEFt_JEFtJ?APPAPP?

8、告?務?-?APP/?務?BRIDGE TO CUSTOMERSPart 4?26123?APP?Store?V?/?KOC?/?KOL?的?VR?4?APPAPP?-?APP?BRIDGE TO CUSTOMERSPart 4?27?平均值平均值?告?APP/?務?626864585962853887458837843786327551?:;JEFt_JEFtJ?-?BRIDGE TO CUSTOMERSPart 4?28123?APP?APP?-?APP?BRIDGE TO CUSTOMERSPart 4?29?APPAPP?告?/?APP/?務?626864585962853887458

9、837843786327551?:;JEFt_JEFtJ?-?BRIDGE TO CUSTOMERSPart 4?30123?.?/?-?APP?BRIDGE TO CUSTOMERSPart 4?31?告?APP/?626864585962853887458837843786327551?:;JEFt_JEFtJ?-?BRIDGE TO CUSTOMERSPart 4?32123?/?PLUS?-?APP?BRIDGE TO CUSTOMERSPart 4?33?APPAPP?APP?告?-?APP/?626864585962853887458837843786327551?:;JEFt_J

10、EFtJ?BRIDGE TO CUSTOMERSPart 4?34123?研?APP?/?對?APP?-?BRIDGE TO CUSTOMERSPart 4?35?告?APP?-?APP?/?務?626864585962853887458837843786327551?:;JEFt_JEFtJ?BRIDGE TO CUSTOMERSPart 4?36123?APP?-?BRIDGE TO CUSTOMERSPart 4?37?告?(?)?(?)?/?(?)?(?)?/?(?)?/?(?)?/?BRIDGE TO CUSTOMERSPart 4?CONCLUSION?務?務?DIA?務?APP?研?APP?APP?APP?務?確?021-22305677?38?BRIDGE TO CUSTOMERS613090?78?69?63?63?43?82?79?79?76?64?79?79?79?73?67?XXXX?APP?7552?75?75?75APP?688261?-?-?-?APP?38?XX?XX?務?NPS?APP?39