飛書深諾：DTC電商出海白皮書1.0（2021）（34頁）.pdf

1、DTC?1.02021.09INDEX?Part 1DTC?Part 2DTC?Part 3DTC?DTC?1PART?B2C?務?1,404 2,249 3,645 6,215 9,324 11,928 15,659 22,019 99%60%62%71%50%28%31%41%0%2 0%4 0%6 0%8 0%1 0 0%1 2 0%-5,0 0 0 1 0,0 0 0 1 5,0 0 0 2 0,0 0 0 2 5,0 0 020132014201520162017201820192020?(?)?1999-2012?2019-?封?封?2013-2018?B?B2B?Amazon?B

2、2C?模?B2C?封?23%5%20%X%B2C?B2C?B2C?封?B2C?4?Amazon?Amazon,Marketplace Pulse?5?B2C?80?+務?務?務?務?Amazon?試?務95%?務?2021?Amazon?50%?GMV?50%?2020?IPI?25%?務?封?Amazon?17%?研?封?研?封?封?DTC?務?Amazon?副?告?DTC(Direct to Consumer)?封?務?/?/?告?研?DTC?DTC?B2B?告?告?6DTC?B2B?B2C?1.0?(?/COD?)2.0?3.0?DTC?封?封?的?ROI?模?Logo?Slogan?(

3、?)?(?)?DTC?資?DTC?Zaful?Anker?SHEIN?7?8?/?模?副?Google/Facebook?Facebook?Google?Shopify?Google/Facebook?副?研?模?模?包?DTC?9?DTC?2PART?DTC?11?DTC?導?模?12?SaaS?務?13?SaaS?SaaS?/?封?封?研?/?(?的?)?(?)?封?Woocommerce?Magento?Wordpress?OpencartShopify?Ueeshop?Shoplazza?UI?研?+?&?+?研?研?模?研模?研?封?研?研?務?/?研?研?研?研?研?Shopify

4、?14ShopifyBigCommerceShopLineShoplazzaShopyy?:$29,$79,$299(?$348-$3588)?:0.5%2%?:$140$180?:?:$348,$398?:0.25%-0.8%?/?:($59.99,$99.99,$189/?$700,$1250,$2250/?:0.3%1.0%?:$428-$1428?:0.5%0.8%?:$29.95,$79.95,$249.95(?$359-$2999.4)?:0.5%2%Ueeshop?:$458-$1085?SKU?/?對?的?(?B2C?(?)SEO?2B?DTC?DTC?SKU?DTC?DTC?

5、RMB:USD=7:1?模?15?封?封?/?,?40%?,?39%?+?,?21%?16?30%?50%?詞?務?2020?VS?模?VS?/?Wind?17?,?44%?,?52%?,?32%?,?20%?,?24%?,?28%?EMS?9610?DHL?TNT?FEDEX?UPS?3C?0.5KG?0.5KG?RMB60RMB100RMB65RMB220-550?16-35?5-7?10-35?4-11?2020?VS?20192020201920202019?Wind?務?18?PayPal?pingpongPayoneer?Airwallex?務?WorldFirst?$0.3?$3

6、5?0.5%?1%?2%?0.1%?0.3%?1?1?1-3?1?1-3?202?100+?200+?130+?50+?/?務?對?對?COD?Visa?MasterCard?研?研?覆蓋全球90%以上的國家和地區務?&?GMV?19?社?CPMCPCCPA?GMV?/?AwarenessConsiderationConversionAwarenessConsiderationConversion?RetentionRecommendationRetentionRecommendation?&?/?/?/?匹?DTC?GMV?太?20DTC?送?導?導?SPU?SKU?副?導?聊研?導?SKU

7、?SPU副?導?封?封?務?研?SPU?導?聊研?封?封?ODM/OEM?副?DTC?SKU?務?21?22?聊研?KOL?研?UI?+?/?/?23?社?務?務?/?CRM?研?ROI?DTC?24?KOL/KOC?/?/?WhatsApp?Facebook?副?研?CRM?AI?DTC?務?25?務?$?$?/?/?/?/?/?/?DTC?務?26?DTC?&Slogan?(?)?Logo&KV?-?(?)or?(?)Slogan?Logo?KV?-?DTC?DTC?/?研?FB?/?研?務?社?Google ConsumerSurveyGoogle search TrendYoutube

8、 commentssemantic analysisGoogle ConsumerSurveyGoogle consumerinsightsGoogle ConsumerSurveyInternal data andthird-party dataFacebook AudienceInsightsFacebook liveFacebook IQFacebook AnalyticsFacebook AudienceInsightsFacebook IQFacebook Hot TopicsFacebook Analytics?27?牌?APP?的?APP?APP?副?副?Offline?研?We

9、bMobile?:?副?副?副?28?飛書深諾是專注海外數字營銷解決方案的綜合服務集團。我們為企業提供可定制組合的全鏈路服務產品，滿足游戲、APP、電商、品牌等中國企業典型出海場景需求，陪伴品牌應對海外市場的種種挑戰并獲得成功。?務?29?PacyPay?MeetBot?,?,?CRM/CDP?研?iCenter?KOL?APP?DTC?3PART?iCenter,Statista,?31?封?2019?44%?告2020?6?6?告?+?+資?+RCEP?+?DTC?62.5%57.7%38.5%27.9%23.1%16.3%15.4%15.4%13.5%12.5%?資?務?務?2020?2020?44%?資?2019?2019?iCenter,Statista,?32?務?研?2019?39%?SHEIN?3C?3C?務?3C?2020?2020?2020?49%48%45%32%29%23%17%16%15%?3C?32%?7%?Note?33?盡?聊研?研?/?/?的?研?研?導?研?導?務?研?副?