1、Influencer Marketing Trends ReportKey Findings From CreatorIQs Annual Influencer Marketing Surveys,and Trends to Expect in 2023AgenciesPage 16Agency DemographicsPage 17Retaining Clients Is a Priority for AgenciesPage 18Paid Advertising Is the Most Popular Marketing Engagement for Agenciesand the Mos

2、t EffectivePage 19How Agencies Manage Influencer Marketing CampaignsPage 20Aesthetic Alignment Is a Significant Aspect of Creator DiscoveryBrandsContentsPage 3IntroductionPage 4Respondent Demographics:Brands and AgenciesPage 5Investment in Influencer Marketing Is on the RisePage 6Measuring Influence

3、r Marketing Performance Is the No.1 Priority for BrandsPage 7Brands Struggle to Scale Influencer Marketing ProgramsPage 8Inadequate Personnel,Budgets Are Biggest Roadblocks for BrandsPage 9Paid Advertising Is the Most Popular Marketing Engagement,but Product Sends Are Most Effective Page 10Instagram

4、 Delivers Greatest Return on InvestmentPage 13Brands Rely on Audience Engagement Rate to Determine Creator PartnersPage 14Paying Creators for Content Is Standard PracticePage 15Inclusivity Is a Growing Focus for BrandsCreatorsPage 21Creator DemographicsPage 22Influencer vs.Creator Page 23Nearly All

5、Creators Regularly Create Content on InstagramPage 24 Video Is Here to StayPage 25 Product Quality Determines Whether Creators Will Work with Brandsbut Compensation Drives SatisfactionPage 26 Genuine Brand Affinity,Creative Agency Are Essential for Paid PartnershipsPage 27Creator PayPage 29Inclusivi

6、tyConclusionPage 30What to Expect in 2023Page 32Key Takeaways COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report2Even with an estimated market size of$16.4 billion,influencer marketing remains an ever-evolving industry.At the helm of this expansion is the growing creator economy,a complex e

7、cosystem of brands,agencies,creators,and consumers.CreatorIQs Influencer Marketing Trends Report provides a comprehensive overview of the creator economy,featuring insights from brands,agencies,and creators on trends that have emerged over the past year.Among other topics,the report covers:Influence

8、r marketing best practices Priorities and challenges for brands and agencies Creator compensation The most effective social media platforms for ROI How brands are promoting inclusivity Key trends that will impact marketing strategy in 2023IntroductionAbout the SurveysThis report gathers data from su

9、rveys taken by 236 creators and 163 brands and agencies.The surveys ran from August 15 to September 25,2022.Respondents assessed changes that they experienced in influencer marketing practices from September 2021 to August 2022.Unless otherwise noted,the findings refer to this period of time.The maj

10、ority of respondents were based in the U.S.,with select organizations and creators responding from Brazil,Italy,the U.K.,Australia,and Canada,among other locations.The report highlights relevant data from the surveys.As such,weve split some statistics across pages and incorporated multi-selection re

11、sponses,which may not add up to 100%.COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report3In order to take a pulse on the influencer marketing space,we sought expertise from brands,including small-businesses and enterprises,as well as agencies.In all,CreatorIQ surveyed 163 organizations.Weve

12、included demographic data to provide context for the insights that follow.About the SurveysRespondent Demographics:Brands&AgenciesMost Represented VerticalsOrganization TypeOwned by a parent corporation78%Brands47%Indepentently owned53%Owned by a large corporationBrand Ownership11%Executive50%Mid-le

13、vel managerBrands39%Associate/Individual contributorAgencies36%Executive27%Mid-level manager36%Associate/Individual contributor22%AgenciesMost RepresentedSkincareFashion&RetailFood&BeverageConsumer GoodsLifestyleHaircareFitness,Health&WellnessCosmetics COPYRIGHT CreatorIQ 2022-Influencer Marketing T

14、rends Report4BrandsInvestment in Influencer Marketing Is on the RiseDedicated Influencer Marketing PersonnelHow Has the Number of Dedicated Influencer Marketing Personnel Changed?Despite signs of an economic downturn,and the lingering effects of the COVID-19 pandemic,influencer marketing is thriving

15、.Sixty-seven percent of surveyed brands spent more on influencer marketing from September 2021 to August 2022 than they did during the previous year.Additionally,influencer marketing teams are expanding:61%of brands reported that the number of dedicated influencer marketers at their companies grew.I

16、n fact,20%of brands reported having more than six dedicated influencer marketing personnel.About the Surveys$50k-$100k 12%$100k-$200k 7%Over$200k 52%Annual Expenditure on Influencer Marketing35%3-5 Marketers20%6+Marketers12%Significantly Increased49%Slightly Increased25%Remained Constant COPYRIGHT C

17、reatorIQ 2022-Influencer Marketing Trends Report5In 2022,the Association of National Advertisers(ANA)launched standardized influencer marketing measurement guidelines,informed by CreatorIQ and other industry-leading organizations,including Unilever,Sephora,Mastercard,and Procter&Gamble.As the creato

18、r economy expands,its increasingly important for brands to rely on a standard set of metrics to measure performance.Brands already recognize the significance of measuring and reporting on the performance of their influencer marketing programs.Even so,measurement is often complicated,with some brands

19、 reporting that they find it somewhat or very challenging.Measuring and reporting on influencer marketing programs is a clear priority for brands,with 42%of respondents selecting it as the most important aspect of their program.Measuring Influencer Marketing Performance Is the No.1 Priority for Bran

20、dsBrandsInfluencer Marketing Priorities64%37%64%of brands selected measuring and reporting on the performance of their influencer marketing program as a primary or secondary priority37%of brands selected developing an effective influencer marketing strategy as a primary or secondary priority Most Us

21、eful Performance MetricDeveloping an effective influencer marketing strategy Measuring and reporting#1#237%Conversions30%Engagement Rate COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report6Work With Our Brand Strategy TeamCreator PaymentsUnsure how to scale your influencer marketing program?

22、With CreatorIQ,you dont have to do it alone.Our Brand Strategy Team features influencer marketing experts who will support you in optimizing your influencer marketing program.CreatorIQs Creator Payments helps you spend less time on administrative work,and more time scaling your influencer marketing

23、program.You can learn more about our Creator Pay feature,which enables you to pay creators directly from the app,here:Whereas retaining creators was one of the previous years biggest challenges,this year,many marketers found optimizing or scaling their influencer marketing program to be their primar

24、y challenge.While brands may feel comfortable setting up their influencer marketing programs and maintaining them,some organizations would benefit from knowledge,processes,or budgets that would enable them to scale.Brands Struggle to Scale Influencer Marketing ProgramsBrandsMost Challenging Aspects

25、of Influencer MarketingScaling your influencer marketing programRetaining partnerships with creators22%16%Software Toolsof brands used 1-3 influencer marketing software toolsof brands increased their expenditure on influencer marketing software47%88%27%selected scaling your influencer marketing prog

26、ram as a primary or secondary priority.Learn more Learn more COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report7Despite increased influencer marketing spending and growing teams,brands continue to be limited by inadequate budget and personnelthe same roadblocks that marketers reported last

27、year.Inadequate Personnel,Budgets Are Biggest Roadblocks for BrandsBrandsTop Roadblocks for Brands41%Inadequate budget32%37%Inadequate personnelDifficulty encouraging creators to post consistently about your brand45%of brands had between 0-2 dedicated influencer marketing personnel.14%of brands expe

28、rienced a decrease in dedicated influencer marketing personnel over the past year.15%of brands experienced a decrease in their influencer marketing budget over the past year.COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report8Though many brands expressed that their influencer marketing progr

29、ams could benefit from greater budgets,the most common form of engagement was paid advertising.Brands also frequently incorporated user-generated content(UGC)into their owned media,and gifted products to creators.However,while paid advertising was the most frequent activation strategy,it wasnt the m

30、ost effective:33%of brands selected product sends as the most effective activation strategy.Paid Advertising Is the Most Popular Marketing Engagement,but Product Sends Are Most Effective BrandsMost Popular Influencer Marketing Engagements78%76%79%Paid advertising78%76%Incorporating UGC on owned medi

31、aSending product and/or other gifts to creators79%Most Effective Influencer Marketing Strategies33%28%Sending product and/or other gifts to creatorsPaid advertising COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report9When it comes to influencer marketing,Instagram still delivers.In a year wh

32、ere TikTok solidified its status as a dominant platform,and the impact of both Instagram Static Posts and Stories declined,66%of brands selected Instagram as the platform on which theyve seen the most ROI.Meanwhile,26%of brands selected TikTok as the platform on which theyve seen the most ROI.Market

33、ers identified Reels as the most effective type of Instagram content.Overall,brands were most likely to consider Instagram a primary platform,and TikTok a powerful secondary platform.However,both social media platforms have clearly made their mark.Instagram Delivers Greatest Return on InvestmentBran

34、dsMost Integral Social Media PlatformsMost Effective Instagram MediumWhat Percentage of Your Influencer Marketing Budget Goes Toward Your Most Integral Platform?66%28%5%0%75%1%15%37%32%15%55%20%16%8%ReelsStatic PostsStoriesCollab Posts COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report10Bra

35、ndsSecondary Platforms57%30%8%How Has TikTok Impacted Your Approach to Brand Activations?Top Two Social Media StrategiesSponsoring creators to post about product sends52%Sharing more UGC on brands owned social media channels42%69%Somewhat significantly23%Very significantly COPYRIGHT CreatorIQ 2022-I

36、nfluencer Marketing Trends Report11BrandsWe also found that brands used more nano-and micro-influencers than the previous year.How Has Your Percentage of Campaigns Leveraging Nano-(1-10k)and Micro-influencers(10k-100k)Changed?5%Significantly decreased3%Slightly decreased34%Remained constant40%Slight

37、ly increased18%Significantly increasedHow Has Your Percentage of Campaigns Leveraging Powerhouses(1M+)Changed?8%Significantly decreased13%Slightly decreased44%Remained constant27%Slightly increased8%Significantly increasedTop Reasons To Start Investing in an Influencer Marketing PlatformCompetitor b

38、rands are conducting influencer marketing on the platformThe platform presents an opportunity to reach a new demographic COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report12While 49%of brands leverage past partnerships with creators for campaigns,organizations are still interested in workin

39、g with new creators.Important considerations when selecting creator partners include audience engagement rate and genuine brand affinity,as evidenced by a healthy history of posting about the brand.Brands Rely on Audience Engagement Rate to Determine Creator PartnersBrandsAudience engagement rate64%

40、55%Aesthetic alignment with your brandGenuine brand affinityMost Important Considerations When Selecting New CreatorsMost Popular Creator Discovery TacticsManual discovery71%CreatorIQ,Tribe Dynamics,or a similar software66%86%COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report13Of the survey

41、ed brands,42%compensated greater than half of their creator partners.Forty-three percent of brands paid a greater proportion of their creators this year than last,indicating that paying creators is becoming more of a standard practice.Further,48%of brands reported that the majority of their influenc

42、er marketing budget went toward paying creators.We asked brands to indicate how much they would pay for a single Instagram post based on the below follower-count groupings.Paying Creators for Content Is Standard PracticeBrandsBrands paid for a single Instagram postOver 1M followers300k-1M followers1

43、00k-300k followersUnder 100k followers$10k-$50k$2.5k-$10k$2.5k-$10k$500-$2.5k COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report14Over the past year,brands have built out more inclusive infrastructure as part of their influencer marketing programs.Promoting diversity and inclusion generally

44、 proved more effective with creator partners than within internal marketing teams.Respondents suggested that brands could benefit from making a dedicated effort to launch more inclusive products,and hiring marketing professionals from diverse backgrounds to join their teams.Inclusivity Is a Growing

45、Focus for BrandsBrandsMarketing Team DemographicsSomewhat diverseVery diverse42%35%Creator DemographicsNot diverseSomewhat diverseVery diverse1%31%65%Most Popular Engagements With Content Creators From Diverse BackgroundsIncluded more diverse models or creators in brand marketing campaignsSent produ

46、ct to a more inclusive group of content creatorsIncluded creators from diverse backgrounds in brand activations88%82%77%Not diverse13%COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report1575%brand clientshave 0 creator clientshave 25%creator clients81%59%18%Number of Verticals Representedof a

47、gencies represent 4+verticals73%For 59%of agencies,75%For 50%of agencies,greater than 75%of their campaigns were sponsored.COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report19While some agencies do have creator clients,the majority assist brands in sourcing the right creators for particular

48、 campaigns.In a departure from brands,agencies consider aesthetic alignment with a brand client to be the most important factor when selecting creator partners.Like brands,agencies also prioritized audience engagement rate.When selecting creators to work with,agencies valued diversity at a higher ra

49、te than brands.The majority of agencies used between 25-50%of their influencer marketing budget to compensate creators,while 71%increased the amount of funds going to creators over the past year.Additionally,79%of agencies experienced an increase in creator pay rates.The sort of creators whom agenci

50、es are working with has changed as well.Marketers working at agencies incorporated more nano-and micro-influencers than before.Aesthetic Alignment Is a Significant Aspect of Creator DiscoveryAgencies75%How Has the Percentage of Agency Campaigns Leveraging Nano-(1-10k)and Micro-influencers(10k-100k)C

51、hanged?7%Significantly decreased13%Slightly decreased40%Remained constant27%Slightly increased13%Significantly increased13%Remained constant67%Slightly increased20%Significantly increasedHow Has the Percentage of Agency Campaigns Leveraging Powerhouses(1M+)Changed?For 29%of agencies,greater than 75%

52、of their campaigns rely on creator content.COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report20CreatorsCreator DemographicsWho better to ask about the creator economy than creators themselves?With content that features creators outperforming traditional advertising,we surveyed 236 creators,

53、who informed the following findings.About the SurveysAge18-2425-3435-45Over 4514%47%30%9%The Majority of Creators Pursued Content Creation on a Part-time Basis,Meaning They Did Not Yet Make a Living From Content Creation61%Part-time creators39%The Vast Majority of Creators Worked Solo81%10%7%2%SoloS

54、olo,outsourcing specific tasksWith a team of 1+part-time freelancersWith a team of 1+full-time employeesFull-time creatorsRespondent Follower CountFewer than 50k Followers50k-100k Followers100k-300k Followers300k-1M FollowersOver 1M Followers 67%13%10%6%4%26%received on average less than$500 per mon

55、th from content creationMonthly Revenue From Content Creation15%received on average over$5000 per month from content creation COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report21Theres been some debate on whether to refer to content creators as influencers or creators.We asked them directly

56、:while 45%used“creator”and“influencer”interchangeably,47%preferred“creator.”Influencer vs.Creator Most Popular VerticalsCreatorsPreferred TitleInfluencerCreatorUse influencer and creator interchangeably8%47%45%LifestyleFashion&RetailFitness,Health,&WellnessHaircareFood&BeverageMost Popular COPYRIGHT

57、 CreatorIQ 2022-Influencer Marketing Trends Report22In 2022,Instagram underwent changes to its interface and algorithm,including an increased focus on Reels that have caused some creators to speak out.Despite these changes,Instagram remained a crowd favorite,with almost all creators regularly sharin

58、g content on the platform.Further,a majority considered Instagram their primary social media platform.Nearly All Creators Regularly Create Content on InstagramCreators99%68%42%36%35%34%25%7%3%Creators Regularly Created Content on:Primary Platform for Creators38%47%used Instagram more frequently than

59、 the previous yearused TikTok more frequently than the previous year77%28%of creators selected Instagram as their primary platformof creators selected TikTok as their primary platform COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report23Collab PostsMost Effective Instagram Content Type for C

60、reatorsWith many creators isolated from their in-person communities during the COVID-19 pandemic,creators used video to deepen the connection with their audiences.As a result,video soon proliferated.Many respondents believed that the rise of video was not just a burgeoning trend,but rather a permane

61、nt feature of the creator economy.In a departure from last year,where creators indicated that Instagram Stories was taking the creator economy by storm,its clear that video creation has cemented its mainstream status.Creators view Instagram Reels as the most effective type of Instagram content by fa

62、r.Additionally,74%of creators posted more video content on Instagram than they did during the previous year.While few creators selected Instagram Live as the most effective Instagram medium,this doesnt necessarily mean that livestream-based content is over.In fact,livestreaming remains key to certai

63、n industries,such as gaming.However,this discrepancy does indicate that theres room to reconceptualize and leverage livestreams as a secondary social media strategy.The type of content that creators post has shifted as well.Its no surprise that after a period of pandemic-related shutdowns,creators s

64、hared more lifestyle,fashion,skincare,and cosmetics content than they did in previous years.Video Is Here to StayCreatorsVideo Content on InstagramConnecting With Brands64%used an influencer marketplace to connect with brandsof creators worked with agencies to connect with brands15%Posted lessPosted

65、 about the samePosted more11%15%74%71%15%10%4%ReelsStatic PostsStories COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report24When considering which brands to work with,creators prioritize both compensation and brands strong values.However,the single most important indicator of whether a creat

66、or will work with a brand is how this creator perceives the quality of a product.Sharing branded content on their social media platforms reflects not only on the brand,but also on the creators personal brand,so its crucial that they promote products that align with their audiences desires.Product Qu

67、ality Determines Whether Creators Will Work With Brandsbut Compensation Drives SatisfactionCreators43%24%20%Product quality CompensationBrand values(e.g.,inclusivity,sustainability)Most Important Factors When Considering Brand PartnershipsTop Reasons Creators Stop Posting About a Brandif they receiv

68、e inadequate or no compensation from the brandif the quality of the product or service is poor78%64%Biggest Contributors to Satisfaction With Brand Partnerships44%24%14%CompensationCreative controlGrowth opportunities COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report25Creators spend time c

69、ultivating trust among their audience.In addition to preferring to promote quality products or services,creators also prefer to work with brands theyre passionate about.Creators know best how to reach their audience,and should be given the space to execute content strategy accordingly.All of our sur

70、veyed creators reported that creative control was either somewhat important or very important to them.Genuine Brand Affinity,Creative Agency Are Essential for Paid PartnershipsCreatorsCreators Want to Work With Brands That Offer Products They EnjoyHow Important Is Creative Control in Paid Partnershi

71、ps?73%27%Somewhat ImportantVery Importantwere willing to work with brands other than their favorites,but they still have to like these brands productsonly work with brands they genuinely lovewould work with a brand with lower quality products if the compensation was high enough67%24%8%COPYRIGHT Crea

72、torIQ 2022-Influencer Marketing Trends Report26Creators are passionate about receiving compensation for their content,but a majority of our respondents still post unpaid content.The most common reasons given for sharing unpaid content included brand affinity and hoping to land a brand deal.Compensat

73、ion for paid content has gone up:50%of creators received more compensation than the previous year.Receiving compensation for brand content was important to 96%of creators.Creator PayCreatorsBrand Interactions87%70%posted paid content for brandsposted unpaid content for brandsGenuine Enthusiasm for t

74、he Brand Inspires Creators to Post Unpaid Contentposted unpaid content about brands for whom they had affinityposted unpaid content in the hopes of landing a brand deal65%13%Popular Marketing Engagements With Brands91%74%59%Gifted productsDiscount code or affiliate linkReposted UGC or social media“t

75、akeover”25%of creators reported that paid content accounts for 25%of their content48%25-50%of creators reported that paid content accounts for 25-50%of their content23%COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report27Creator PayCreatorsHow Important Is Receiving Financial Compensation fo

76、r Your Content?69%27%Somewhat ImportantVery Important$500-$2.5k under$500$2.5k-$10k$10k-$50k$50k-$100kGreatest Amount of Compensation for a Single Post32%47%17%3%1%63%For 63%of creators,this amount was greater than the highest amount of compensation received during the previous year.COPYRIGHT Creato

77、rIQ 2022-Influencer Marketing Trends Report28Over the past year,brands have made a concerted effort to promote inclusivity within their partnerships and influencer marketing practices.However,the influencer marketing industry still has room to become more equitable.For example,the percentage of crea

78、tors who felt excluded from activations due their race or ethnicity has remained consistent year-to-year:22%reported that race or ethnicity was a significant barrier to their success as a creator.Overall,93%of content creators felt that their gender identity,expression,or pronouns were respected by

79、brands.Though the percentage of creators using their social media platforms for social justice causes is down from last year,a majority are still promoting these causes on their platforms.InclusivityCreatorsSocial Media for Social Causes57%43%used their social media platform for social justice cause

80、s in the past yeardidnt use their social media platform for social justice causes in the past yearBackground Info White60%Black,Indigenous,and People of Color(BIPOC)31%Other9%Brand Activations15%frequently felt overlooked or excluded for brand activations because of their race or ethnicity18%occasio

81、nally felt overlooked or excluded for brand activations because of their race or ethnicityCompensation29%Very occasionally or frequently felt inadequately compensated due to their race or ethnicity.Gender Identity and Expression7%felt uncomfortable working with brands due to their pronouns,gender id

82、entity,or expression.COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report29The social media landscape has changed dramatically over the past year,and brand activations have transformed alongside it.An overwhelming number of creators indicated that Reels and short-form TikTok videos were here

83、to stay.In 2023,the creator economy will run on video.TikTok currently leads other social platforms in terms of time spent watching video by a factor of 11.Additionally,the platform serves as a primary search engine for Gen Z,and informs purchasing decisions through popular initiatives like#TikTokMa

84、deMeBuyIt.In 2023,TikTok will provide even greater ROI to brands.As TikToks first SaaS marketing partner,marketers can look to CreatorIQ for guidance on how to scale your TikTok campaign using exclusive first-party data.To counter the threat of an economic downturn,marketers will have to accomplish

85、more with influencer marketing budgets that may not be as extensive as they wish.User-generated content will become even more of a priority for organizations,potentially de-throning paid advertising.Meanwhile,other marketers will pair paid advertising with UGC to boost the effectiveness of their cam

86、paigns.Brands will continue to tap nano-and micro-influencers for niche and regional campaigns,due to these smaller scale creators higher engagement rates.Look for marketers to incorporate nano-and micro-influencers into more concrete influencer marketing strategies that maximize budgets.Creator pay

87、 rates are trending upward,but theres still room for contracts to get even more granular on pay and deliverables.As marketers better understand how to forecast the cost and measure the effectiveness of their campaigns,creator pay rates will become standardized by follower counts and vertical.Campaig

88、ns that are socially-conscious or values-driven will be the most impactful,aligning with both creator preferences and a general societal shift toward sustainable practices.Creators will prioritize working with brands that respect them,grant them sufficient creative agency,and compensate them fairly.

89、ConclusionWhat to Expect in 2023Conclusion COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report30Organizations will rely more on video content for campaigns.TikTok will yield even greater ROI.Creator pay rates will become more standardized.UGC will be a top priority for marketers.Brands will

90、incorporate more nano-and micro-influencers into their full-funnel strategies.Values-driven campaigns will increase.Creators will prioritize working with brands that offer creative agency and fair compensation.What to Expect in 2023Conclusion COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Repo

91、rt31Brands are investing more in influencer marketing,and expanding their influencer marketing teams.Paid advertising is the most popular marketing strategy for brands and agencies,while product sends are the most effective for brands.Instagram offers brands and agencies the most ROI,while TikTok op

92、erates as a secondary platform for many marketers.Creator pay rates are growing.Video content is on the rise,with no signs of slowing down.Creators care about product quality,brand affinity,and compensation.The majority of marketers rely on influencer marketing software and tools to manage their pro

93、grams.Key TakeawaysConclusion COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report32CreatorIQ is the industrys most trusted creator marketing software,powering advanced creator marketing insights and program management for the worlds most innovative enterprise brands.Supported by cutting-edge

94、 data science,our Intelligence Cloud enables creator discovery,streamlines marketing teams workflow,ensures brand security,and provides customized performance metrics.Our intuitive,comprehensive features have helped make CreatorIQ the chosen creator marketing software solution for brands such as AB

95、Inbev,Airbnb,Calvin Klein,CVS,Disney,H&M,Sephora,Unilever,and more.Founded in 2014,CreatorIQ is headquartered in Los Angeles,with offices in New York,Chicago,London,and Ukraine.In September 2021,CreatorIQ further bolstered our benchmarking and insights capabilities by acquiring Tribe Dynamics,a lead

96、ing influencer marketing platform that helps passion-driven brands understand the value of their digital earned For more information,and to learn how CreatorIQ can help your brand,visit:Advance your influencer marketing maturity in the age of the Creator Economy with the industrys most trusted software solution.