1、Unlocking multi-channel marketing with RCSWHITE PAPER 2022The evolution of RCS as a top conversational marketing tool|2 White paper|Unlocking multi-channel marketing with RCSAn Introduction HighlightsRCS:The lay of the landNow is the time to add RCS to your mixFuture-proof your business with RCSA ga

2、me-changer for multi-channel marketing strategies Tap the RCS riches,fast with“Grow”Outlook00010203040506073461215202430Whats inside|3White paper|Unlocking multi-channel marketing with RCSAn introduction The digital marketing industry is rapidly growing.Effective marketing communication is becoming

3、more complex,and new communication channels are constantly appearing.As technology changes,it requires specialization,regulations on data and privacy become stricter,and consumers are more demanding.Get their message heard by the right people.Reach the largest possible part of their target audience.

4、Offer users highly engaging content,which is more likely to result into desirable outcomes.Produce seamless user experiences that allow interaction.Get insights that will help optimize their strategy.In this environment,marketers strive to:Rich Communication Services(RCS)is a sophisticated,next-gen

5、native messaging technology for Android phones,which can fulfill all of these goals.Audiences are fragmented and not easy to categorize.Enter multi-channel marketing,that allows personalized,communications and responses tailored to the individual user and their habits.This white paper dives deep int

6、o RCS and shows why it is becoming indispensable for the multi-channel marketing strategy of Mobile Network Operators(MNOs),brands,and advertisers.Check out the USPs of RCS with case studies and data that shows its effectiveness,both as a standalone channel and as a part of a multi-channel campaign,

7、driving revenues and growth.|4 White paper|Unlocking multi-channel marketing with RCS01Highlights|5White paper|Unlocking multi-channel marketing with RCS.with undeniable performance.Key RCS info to look out for.and a unique combination of featuresRCS is an essential communication channel.3.8bn2026RC

8、S-capable mobile users worldwide by$4.6bnGlobal MNO revenue from RCS by2026in RCS messages driving traffic to one food retailers websitein 12 months for an MNO and its clients,using Upstreams platform as Software as a Service22.2%CTR*600RCS campaignsRich format Full interactivitySimple flowsUseful m

9、etrics MSISDN compatibilityUser identification Not reliant on 3rd party cookiesOne native messaging app with all the capabilities of OTT messaging platforms Data from Upstreams martech platform,Grow,2021-2022*CTR Click-through rate|6 White paper|Unlocking multi-channel marketing with RCSRCS The lay

10、of the land02|7White paper|Unlocking multi-channel marketing with RCSA marketing game changer channel Consumers only respond to engaging and exciting interactions from brands,which closely reflect the way they engage with their contacts.In a saturated and highly competitive market,delivering the mos

11、t engaging user experience possible is key to the success of marketing communications.Its not just about what you say,its about how you say it.The demand is for sophisticated communications that add value to the users experience or offer them unexpected benefits.Enter Rich Communication Services(RCS

12、)RCS is the next generation of messaging for Android phones,introduced by the GSMA(the global association for the mobile industry)in 2007.It was designed to replace SMS as the main messaging channel and has the potential to transform the effectiveness of mobile marketing.The channel started gaining

13、traction in the later half of the 2010s when it was adopted by Google for its Android operating system.11:20 AM100%Type your replyMy BrandHey,have you checked our brand-new deals for your easter basket?You can choose amazing gifts for your friends with the touch of a button.PC GAMERSShow me moreMUSI

14、C LOVERSYes pleaseMOBILE ADDICTS Buy nowTrusted brandingEasy repliesRich card carouselsRich cardsVerified senderSuggested actionsRCS Messaging|8 White paper|Unlocking multi-channel marketing with RCSWhy is RCS special?#1Rich messaging formats RCS is a messaging technology that provides users with th

15、e ability to exchange varied(“rich”)content such as photos,videos,rich cards,carousels,and pop-up messaging(bubbles).11:20 AM100%Best dealsDont wait!Enter our club with exclusive deals just for you!FOOD DEALSTry nowWELLNESS DEALSPamper nowTRAVEL DEALSGet goingTV CINEMA PACKYes please9$per monthAcces

16、s nowCancelType your reply|9White paper|Unlocking multi-channel marketing with RCS#2No need to download any third-party apps In contrast to OTT(over-the-top)messaging platforms such as WhatsApp or Facebook Messenger,it does not require the user to download a specialized app.Instead,it works natively

17、 through the default messaging app of RCS-ready Android smartphones,if the MNO supports it.#311:20 AM100%Type your replyMy BrandSelect a TimeWhat time do you want?12:00 AMThere are 4 events scheduled and the first one starts at 12:00 AMView in CalendarTuesday,July 1012:00 AMThere are 2 events schedu

18、led and the first one starts at 12:00 AMView in CalendarWednesday,July 1112:00 AMThursday,July 12CHOOSE A TIMEChange dayContact usSave eventNo thank youFull interactivity for the user Compared to other marketing channels,RCS supports a wider range of actions for consumers.For instance,they can respo

19、nd to messages,save events to their calendar,click to dial,or share their location,to name just a few.|10 White paper|Unlocking multi-channel marketing with RCSSimplified flow for maximum conversions With RCS,brands can simplify the flow of conversation with customers by providing suggested replies

20、and actions.This boosts customer interactions and increases their engagement.#4Clear performance measuring Marketers can effectively measure the performance of RCS campaigns.Unlike SMS,RCS messages return read receipts,meaning brands can measure the effectiveness of their communications with detaile

21、d engagement tracking.#511:20 AM100%My OperatorFantastic!Just a few more steps to go.We would like to know your ZIP code.Can you please type it?One last step.Please type in your bank account number.After you insert this last field,we will submit your application.How would you like to pay your bill?0

22、90032-5682369578412366Direct DebitInvoiceCardDirect DebitType your replySuggested replies|11White paper|Unlocking multi-channel marketing with RCSIn 2022 there is significant momentum building around RCS from mobile operators,as it proves itself to be an invaluable tool within the multi-channel mark

23、eting ecosystem.It can be used in various parts of the funnel to enable sophisticated user interactions.Additionally,by working through the native messaging environment,RCS is ubiquitous for the entire user base,provided they have a compatible smartphone.RCS can help build a complete marketing offer

24、ing,enabling brands to offer richer interactions which consumers are more likely to respond to.|12 White paper|Unlocking multi-channel marketing with RCS03Now is the time to add RCS to your mix|13White paper|Unlocking multi-channel marketing with RCSBecoming accessible to billions,with access to fir

25、st party dataHalf the worlds population is predicted to have RCS by 20261 Momentum for RCS has been building steadily over the past decade.In 2022,there are an estimated 1.2 billion RCS-capable subscribers globally predominantly in Latin America,North America and Asia Pacific.Going forward,RCS can b

26、e expected to play a larger role in emerging markets where Android mobile phones are prevalent2.Regions with a high number of RCS capable users,in 202245%NorthAmerica84%Africa91%SouthAmerica69%EuropeAndroid penetration1 Juniper Research,“RCS vs OTT:why 2022 is a crucial year”,February 20222 StatCoun

27、ter,“Mobile Operating System Market Share”,Accessed 8.04.2022|14 White paper|Unlocking multi-channel marketing with RCSGlobal uptake will continue to grow steadily,thanks to support from more and more operators and phone manufacturers.For example,Samsung confirmed in 20223 that it has integrated RCS

28、 capabilities into all its new phones by default.In 20204,Google rolled out RCS via its Google Messages app worldwide,with just a few countries still lacking support5.By 2026,it is predicted that RCS will be accessible to 3.8 billion mobile users and that global operator revenue from RCS will reach$

29、4.6 billion(from$230 million in 2022).What makes RCS particularly interesting for marketers is its compatibility with MSISDN(Mobile Subscriber Integrated Services Digital Number,as mandated by the GSMA.MSISDN compatibility allows MNOs to verify the identity of subscribers using RCS services,and to b

30、etter route traffic without using third-party cookies.Brands using RCS can tap into the potential of accurate first party data,making it easier to create assertive campaigns,personalized for their customers and their needs.This makes RCS valuable to any multi-channel marketing strategy.It is the per

31、fect moment to use RCS to improve brand marketing campaigns to drive new revenues,with mobile operators becoming an indispensable marketing partner for enterprises.No third-party cookies No problem With third-party cookies expected to be completely phased out within the next few years,leveraging RCS

32、 opens up the possibilities of the first-party data world.RCS capable subscribers globallyGlobal operator revenue3.8bn20261.2bn20224.6bn2026230m2022$3 The Verge,“Samsungs Galaxy S22 phones push Google Messages and the good news of RCS”,February 20224 Techradar,“Google releases RCS messaging globally

33、”,November 20205 Androidcentral,“Every country and carrier that supports Google RCS”,October 2021|15White paper|Unlocking multi-channel marketing with RCSFuture-proof your business with RCS04|16 White paper|Unlocking multi-channel marketing with RCSPutting RCS to work for youRCS can help companies i

34、ncrease revenues and customer loyalty,and improve monetization by enabling the creation of richer marketing campaigns.It has one of the highest engagement and interaction rates within omni-channel marketing.By combining the rich features of OTT platforms with the ubiquity and broad user base of SMS,

35、RCS campaigns perform better than those that just use OTT,email,or SMS on their own.Multimedia communications featuring imagery,video and interactive components which offer consumers more meaningful ways to interact and respond are easy to roll out with RCS.They have strong applications in a range o

36、f cases.They can augment e-mail,SMS,or social marketing campaigns with highly effective calls to action that are more likely to lead to conversionsWith e-commerce on the rise,RCS brings all the engagement potential of the internet into the users messaging environment,enabling end-to-end transactions

37、.Many mobile operators and enterprises globally have already successfully accessed the benefits of RCS to surpass their marketing goals.1.From mobile to online,boosting e-commerce traffic and salesWith consumers largely interacting on their mobiles,retailers are increasingly looking to mobile market

38、ing to reach them more effectively.Putting RCS in the mix allows for more interactive calls to action,which can drive awareness,traffic,and sales.|17White paper|Unlocking multi-channel marketing with RCSFMCG|BRAND AWARENESSCASE STUDYDriving traffic to the online storeA popular food retailer in South

39、 Africa wanted to maximize digital traffic for its online store.However,its campaigns to date had struggled to reach a mass audience via digital touch points.To help the retailer engage its customers,Upstream introduced the retailer to RCS via an operator in South Africa.This allowed the company to

40、increase traffic to its online store by creating a highly interactive RCS campaign using rich media such as rich cards and carousels to encourage customers to go the retailers home page to view current deals.2.Enhancing branding and running offers and promotionsThe richer features of RCS allow messa

41、ges to be designed with fully customized colors and logos making your brand stand out.Using a distinct sender ID via RCS allows consumers to tell that the communication comes from a trusted brand,while they can also opt-out of unwanted conversations more easily.FMCG|BRAND AWARENESSCASE STUDYAttracti

42、ng users to a new rewards and loyalty programA multinational consumer goods company relaunched its popular rewards and loyalty platform in South Africa with a new name.Its objective was to increase sign-ups to its loyalty platform which offers customers cash back and money-off rewards and increase c

43、ustomer loyalty.By partnering with Upstream,the company has been able to boost digital traffic to the sign-ups branded page by leveraging RCS communications to engage customers with rich video and animated ads.11:20 AM100%Best Christmas DealsChoose low prices this Christmas with huge festive savings

44、 at our stores!My Brandthis ChristmasView Deals12kclicks in two weeks 22.2%CTR|18 White paper|Unlocking multi-channel marketing with RCSTo simplify and encourage the customer migration process to higher value plans,mobile operators can create RCS campaigns offering smart and seamless flows.This allo

45、ws customers to complete the migration entirely within the messaging app environment,rather than switching between multiple channels and platforms.Plan migrations for MNOs TELCO|PLAN UPGRADESCASE STUDYMigrating users to new plansA mobile operator wanted to migrate its users from their existing plans

46、 to newer,more personalized bundles.Upstream provided them with dynamic RCS content that dramatically increased campaign results compared to their previous static campaigns.116%increase in migrations using a gif over a static image weeks7%conversion rate(2x higher than SMS)through RCS automated reta

47、rgeting messages3.Tailored campaign buildingRCS use cases are only limited by the imagination of marketers.There are numerous other applications,including:11:20 AM100%Type your replyOperatorNEW PLANYour turn to boost your phone with 13GB of internet every month,unlimited calls&apps!13GBI want to che

48、ckSurprise!More internet has been unlocked to your mobile.Do you want to learn more?Plan Details11:20 AM100%Type your replyOperatorCongratulations!You can immediately have:If you no longer wish to receive this content,send STOP.13GBMORE INTERNET 13GB every month!SeeSOCIAL MEDIA Instagram,Twitter&Fac

49、ebook included!I acceptUNLIMITED MINUTESTalk non-stop to any network!Add|19White paper|Unlocking multi-channel marketing with RCSTo increase uptake of their apps and the loyalty of their customer base mobile operators,app publishers,and advertisers can launch RCS campaigns that encourage users to do

50、wnload an app.RCS allows for quick and engaging communication with an easier way to interact with direct actions to download the app from the Google Play store with the touch of a button.App install campaigns RCS allows conversations with automated conversational agents(chatbots)and/or human agents

51、that can resolve customer issues within the messaging environment.Consumers can respond to surveys,give real-time updates,or start a conversation with a salesperson or chatbot.Improving customer care11:20 AM100%Thank you!My BrandHello,my name is John and I am here to help you with your request.How c

52、an I help you today?LIVE AGENTSure,it is$23.8.Do you want the full document in pdf format?LIVE AGENTInvoice 2022-07-01InvoiceBalanceUpgradeYesNo11:20 AM100%Type your replyPlay all the games you love in a single app.Available on Google Play.Game WorldDownload Now!Brands can also offer their customers

53、 new subscription plan suggestions,custom plans,or digital services in a fully branded and trusted environment via seamless upselling flows.Upselling core and digital services|20 White paper|Unlocking multi-channel marketing with RCSA game-changer for multi-channel marketing strategies05|21White pap

54、er|Unlocking multi-channel marketing with RCSRCS pushing multi-channel campaigns to new heights It is an extremely crowded marketplace,with consumers being bombarded with a high number of messages every day.In 20226,people are sending and receiving an average of 333 emails per day.In 2021,83%of mobi

55、le users received at least one SMS from a business7.Brands that want to stand out from the crowd need to use channels that more effectively encourage user interaction and engagement.Upselling core and digital services is essential for MNOs to increase average revenue per user(ARPU).Campaigns featuri

56、ng RCS offering new plan suggestions,upgrades,or customized offerings allow more deeply customized and well-branded messages.Today 1:30pmHi,youve got 100 MB for free to use in the new Video streaming app.Download now!Hi,guess what!Youve got 100MB for free to use in the new Video streaming app.Downlo

57、ad here:upp.st/ivideoToday 12:30pmHello!Popular movies&top shows now available on the new video streaming app.Get 100MB free to video stream on your mobile!100MB free on iVideoGet it nowToday 3:30pmWatch your favorite shows everywhere!6 Statista,“Daily number of e-mails worldwide 2025”,October 20217

58、 MarketHire,“48 Surprising SMS Marketing Statistics for 2022”,April 2021|22 White paper|Unlocking multi-channel marketing with RCSTELCO|PLAN UPGRADESCASE STUDYDriving plan upgrades through a multi-channel strategyA leading mobile operator in Brazil wanted to move users to the next spending tier by m

59、oving them from pre-paid to contracts.Above all,it wanted its campaign to be cost-effective and not reliant on call centers or stores.Our solution Upstream introduced a multi-channel strategy to engage customers through a range of channels that were both rich media and text based,including RCS,SMS,a

60、nd email marketing.Automated re-targeting messages allowed the mobile operator to follow up with users at the right moment,via the best performing channel,without any manual effort.Throughout the campaign,the operator used RCS alongside other channels to ensure a high engagement rate and a seamless

61、user experience that encouraged clicks and conversions.Upstream also built advanced multi-channel automated re-targeting to address subscribers who had dropped out of the funnel.Campaign results were analyzed on an ongoing basis to identify those channels and messages most likely to convert undecide

62、d buyers.Based on this analysis,it was obvious that the more channels introduced into the campaigns channel mix,the higher its performance.The automatic re-targeting campaign increased the effectiveness of a multi-channel approach,which allowed the operator to reach users through their most preferre

63、d channel at the right time.Ongoing flow optimization determined the most seamless and friction-free user journey.|23White paper|Unlocking multi-channel marketing with RCSTELCO|PLAN UPGRADESCASE STUDY1 hr laterUser drops offUser stops the data input&exits the flow2Retargeted via RCSUser returns to t

64、he web flow3Purchase completed4User enters the plan upgrades flowUser selects a postpaid plan&advances to next step111:20 AM100%Type your replyOperatorStill thinking about it?You are only one click away from getting the many benefits of Pro Plan.Internet that never ends+Instagram,Twitter&Facebook fr

65、ee for 3 months+unlimited calls I want it!Pro PlanInternet that never ends+76%higher campaign effectiveness*for RCS vs SMS retargeting messages37%higher conversion rate for RCS over SMS785kplan upgrades in 6 months137%higher CTR for RCS over SMSWhat we achieved*Orders per impessions|24 White paper|U

66、nlocking multi-channel marketing with RCSTap the RCS riches fast with“Grow”06|25White paper|Unlocking multi-channel marketing with RCSLimitless RCS campaigns along with any mobile and digital channel via our martech platform Upstream is one of Googles official messaging partners enabling RCS,and is

67、recognized as one of the key players in the RCS ecosystem by the GSMA8.In Brazil,one of the leading RCS markets globally,Upstream is the biggest RCS sender.The company has developed its martech platform,Grow,to help its customers launch multi-channel marketing campaigns,including RCS,along with e-ma

68、il,SMS,and more.Grow is a multi-channel technology-enabled performance marketing platform built for mobile operators,advertisers,and brands that maximizes actions,simplifies user experience and makes campaigns more efficient.Within a single environment,users can design,orchestrate,deliver,and monito

69、r versatile and innovative campaigns,employing RCS messages in conjunction with almost any other marketing channel.The platform also offers advanced capabilities that enable faster and more informed decision making,with deep insights,analysis,and audience management.These capabilities also allow the

70、 implementation of high conversion strategies,incorporating user identification,targeting,and retargeting across different channels.8 GSMA Future Networks,“The RCS Ecosystem”,Accessed 20.4.2022RCSMNO websiteCaptive portalViberE-mailMMSSMSSatpushWhatsAppMessenger|26 White paper|Unlocking multi-channe

71、l marketing with RCSTo help manage the complexity of multi-channel campaigns and boost their effectiveness,Grow brings powerful automation capabilities that deliver scale while drastically decreasing effort.For instance,marketers using Grow can set up retargeting campaigns that are automatically tri

72、ggered by certain user actions across multiple channels.For those looking to further reduce operational overheads,Grow offers a managed service for end-to-end campaign management from Upstreams team of experts.CRM Awareness Campaigns/1.Plan UpgradesTextSMSTextSMSTimerRich CardRCSExternal connectTime

73、r11OptionsDeviceSamsung Ga.PropertiesPreviewSearch.ADD NODERecently usedSMSTextMMSTextImageVideoAudioFileRCSTextImageVideoRich CardCarouselViberTextImageVideoCarouselMapsFileWhatsAppTextImageVideoOptionsDeviceSamsung Ga.PropertiesPreview11:20 AM100%Type your replyMy BrandHello#msisdnUPGRADE YOU PLAN

74、&GET A BRAND NEW HANDSET 50%OFF!Get 10GB+100mins only for 35 euros.I want itLearn more50%OFF!Total Users(RCS)m23.6 Engaged Users10.2m42.5%Total Users(All Channels)140.6mAvg.Engagement(All Channels)24.5%30%20%RCS25%SMS30%Email11%Viber2%Web14%MMS7%WhatsApp7%Captive Portal4%Total Users(RCS)m23.6 Engage

75、d Users10.2m42.5%Total Users(All Channels)140.6mAvg.Engagement(All Channels)24.5%30%20%RCS25%SMS30%Email11%Viber2%Web14%MMS7%WhatsApp7%Captive Portal4%Leading platform in mobile engagement and marketing automation.|27White paper|Unlocking multi-channel marketing with RCSTELCO|MANAGED SERVICESCASE ST

76、UDYSeamlessly running multiple campaignsA leading mobile operator in Brazil,running a dynamic marketing calendar,wanted to run multiple RCS campaigns both for its own services and on behalf of various enterprise clients.The goal of these campaigns was to increase awareness and overall traffic by sen

77、ding users to the MNOs portal for maximum conversions.However,this campaign was creating unwanted overheads for the operator and straining internal marketing resources.To overcome these challenges,the operator selected Upstream and Grow as their managed service solution.Our approach Using the Grow m

78、anaged service drastically streamlined the operators campaign management and allowed the team to run more than 76 campaigns targeting a range of customer segments in a single month.These included enrollments to a college,credit card sales,downloads,and subscriptions to amusic app,and the operators o

79、wn recharge services,among many others.2.78%average CTRType your replyReload BonusReload&win BONUS instantly.Reload now!My appTop up in My app&get your bonus!FOR FREE UPON TOP UP500MB 80%average delivery rate,reaching up to 90%on certain campaigns 705,326,885communications sent out548,120,607communi

80、cations delivered|28 White paper|Unlocking multi-channel marketing with RCSDespite the platforms advanced capabilities,it is also available as Software-as-a-Service(SaaS),it is extremely user-friendly,and does not require any coding expertise.It requires little-to-no training for the in-house market

81、ing team,with no need for a developer or technical person with programming or design knowledge to get involved.Training and support sessions are available for users who need to unlock the more advanced capabilities of the platform with confidence.Campaign 23|April deals|RCSActiveCampaignOpen studioA

82、CQUISITIONTypeCampaignStart date01/04/2022End date15/04/2022FlowPublishingSettingsFlowCAMPAIGNSAllPUBLISHINGSchedulesAd spacesUSER SEGMENTATIONAttributesCONFIGURATIONFlowsThemesViewsRCS capabilityDesignSchedules5TextRCSCarouselRCSYesterday vs Last 30 days AverageMessages Sent2.8%Messages Delivered 1

83、0.1%CTA Clicks8.01%Sessions1.2%500030001000Sep 11Sep 21Sep 30Sep 1Secondary DimensionCTR%Primary DimensionMessages delivered|29White paper|Unlocking multi-channel marketing with RCSEnd-to-end management for all campaigns via one SaaS platformA leading MNO in Brazil was searching for a unified market

84、ing platform to manage all of its RCS campaigns and create a better experience for customers.However,it was concerned about scalability and operational complexity.A custom technology solution The solution came in the form of Upstreams mobile marketing automation platform,Grow.This gave the company t

85、he ability to handle limitless RCS campaigns(MNO core offerings,advertising,and value-added services)through one user interface,accessible via a web browser.The latter meant that no complex installations or setups were needed.Grows SaaS user model was invaluable to the operator as it could build and

86、 automate all of its marketing campaigns with minimal complexity.Grow was complementary to the operators existing marketing automation platform,which managed SMS and e-mail but did not have the ability to integrate with RCS.Upstreams solution can work seamlessly with other existing martech tools to

87、help customers optimize their marketing efforts.A complete manual and training session also helped the MNO increase its expertise on how to use the platform,leverage best-in-class reporting for all of its campaigns,and perform copy and creative optimizations for every communication sent via RCS.TELC

88、O|SOFTWARE AS A SERVICECASE STUDY600campaigns run164mmessages sent84%average delivery rate 7%Up toCTR on VAS related campaigns*3.5%average CTRAn SaaS offering to create,manage,and run effective multi-channel campaigns via a single platform.What we achieved|30 White paper|Unlocking multi-channel mark

89、eting with RCSOutlook07|31White paper|Unlocking multi-channel marketing with RCSTapping into a rich resource that can amplify your marketing comms The number of RCS users worldwide is increasing and is set to reach billions over the next few years.Major operators and brands cant miss the chance to a

90、lign themselves behind the technology,as the success of RCS campaigns to date has proved.MNOs have the most to gain from RCS,as it is a channel connected directly to mobile users via their MSISDN,a resource MNOs are solely in charge of.The upcoming demise of third-party cookies by Google only reinfo

91、rces this position.Operators can now augment their efforts to engage with mobile users to promote their own services,but,more importantly,they can become a major marketing partner for brands,tapping into a solid,future-proof revenue stream.Global operator revenue from RCS is expected to skyrocket ov

92、er the next few years.Operators,advertisers and brands can turbo-charge the effectiveness of their multi-channel marketing campaigns through the many advanced RCS features.Operators building their own RCS capabilities and adding RCS to their conversational marketing mix gain a competitive edge.“What

93、 technologies and platforms do I need to design,deliver,and report on my RCS campaigns?”is the question for marketers to answer now.Upstreams mobile marketing automation platform,Grow,enables acquisitions and conversions at scale,in a simple and easy-to-use interface.With one platform you can have a

94、 clear view of users flow,in any level of the funnel,apply different tactics for each level,optimize results,and have no worries about the validity of the acquisitions reported.Grow enables you to deliver well-orchestrated marketing automation and campaign optimization.With Grow available both as a

95、managed service,ready to plug and play,or as an SaaS solution controlled in-house,Upstreams martech platform is already delivering top results making the most of what RCS has to offer.Customers appreciate the targeted,personalized,two-way,and transparent communications that the RCS platform affords.

96、|32White paper|Unlocking multi-channel marketing with RCSAbout UpstreamUpstream is a leading technology company in mobile marketing in some of the most promising and rapidly growing markets in the world.It is the go-to partner for companies across industries seeking to achieve digital growth.Upstrea

97、ms proprietary mobile marketing automation platform,Grow,combines innovations in the field of marketing automation,multi-channel digital communications,data collection and analysis,user identification,and security from online advertising fraud.These capabilities create personalized experiences for e

98、nd consumers leading to higher customer engagement and satisfaction,and better monetization.Through the platform,all the different communication channels are controlled via a single UI.Any company deploying Grow is guaranteed a high ROI,paying for actual results based on the goals set.Grow is availa

99、ble both as a managed service and as SaaS.Upstream currently works with over one hundred MNOs and e-Commerce,Insurance,Banking,Education,Retail and FMCGcompanies across Latin America,Africa,the Middle East andSouth-East Asia.For more information on how you can leverage RCS and other mobile and digital channels to drive customer acquisitions and engagement,visit:https:/or send an email to global-salesupstreams