1、TOP 10INGREDIENTSQ2 2021TREND BEHAVIORS:EXPLAINEDMETHODOLOGY/TOP 10 INGREDIENTSEMERGINGSAFE BETS12These trends are exhibiting emerging behavior and are likely to grow in the next few months.These trends have been growing for a year and will continue to grow for another year.1TIME201WHATS NEWUsing ou

2、r proprietary algorithm,weve identified ingredient trends that are exhibiting two distinct behaviors:emerging and safe bets.Our goal is to help you make more forward-looking decisions by giving you the ability to capitalize on undiscovered ingredients rather than just jumping on the bandwagon.Each c

3、ategory represents not only where the trend is in its lifecycle,but also where it is heading.This will make it easier to invest in the right trends at the right time for your business.Most popular product category based on current products in the market.SKINCAREWELLNESSHAIRCARECOSMETICSICON INDEX100

4、%150K50%100K200K0RANKChlorophyllPostbioticPyrrolidone CarboxylicBakuchiolWinter CherryVolcanic AshMakgeolliTulipCBDProbiotic12345678910300K+150%1200%+The pandemic pushed millions to seek out supplements that support immunity and ultimately brought about lasting change in the way consumers think abou

5、t safeguarding their health.While mental health matters across demographics,different generations are in search of supplements that address specific concerns.Consumers,especially Millennials,are searching for natural ways to increase mental stamina and reduce the impact of stress,driving demand for

6、CBD.A high volume trend,there are 344K average weekly searches for CBD,+11%to last year.In the#1 spot,chlorophyll has garnered mass attention thanks to its viral takeoff on TikTok.There are 362K average weekly searches for the wonder supplement,+317%to last year.So,is chlorophyll the cure-all TikTok

7、 touts it to be?Unfortunately,the answer is unclear.According to the available data,medical professionals still have a lot to learn before it can be recommendeddespite what TikTok users want you to believe.Probiotics and postbiotics,in ingestible and topical form,emerge as ingredients to watch.A saf

8、e bet,there are 2K average weekly searches for postbiotics,+228%to last year.The microbiome-boosting ingredient is expected to continue growing over the next year with 70%confidence.AVERAGE WEEKLY SEARCHESTY/LY GROWTH234567891002INTRODUCTION/TOP 10 INGREDIENTS50K250K03TREND INDEX/TOP 10 INGREDIENTSS

9、AFE BETSThese trends have been growing for a year and will continue to grow for another year.ChlorophyllPostbioticBakuchiolWinter CherryMakgeolliOxygenEMERGINGThese trends are exhibiting emerging behavior and are likely to grow in the next few months.Pyrrolidone Carboxylic AcidHibiscus Seed OilVolca

10、nic AshTulipCBDOrange BlossomProbioticGotu Kola1TIME2TIMECHLOROPHYLL01Taking over TikTok as the latest viral wellness trend,chlorophyll is the pigment that gives plants their green color.Chlorophyll in supplement or liquid form contains chlorophyllin,a semisynthetic,water-soluble version of the ingr

11、edient,which supports immune system function and enhances the livers natural ability to remove toxins and waste from the body.Its antimicrobial powers reduce swelling and can also be used as a topical remedy for wrinkles,acne,and wounds.klaw-ruh-fil04SEARCH VOLUMESOCIAL INTEREST362K average weekly s

12、earches+317%to LY203K social engagement+92%to LYTOP BENEFITS/CONCERNSHealingDetoxAcneImmunity EnergyAntioxidantChlorophyll Water,Chlorophyll Water($29.99)1.2.3.4.5.6.0205SEARCH VOLUMESOCIAL INTEREST2K average weekly searches+228%to LY8K social engagement-42%to LYTOP BENEFITS/CONCERNSBalancingAnti Mi

13、crobialImmunityBalancing Serum,SkinHit($8)1.2.3.Stomach AidInflammationAnti Diabetic4.5.6.POSTBIOTICLet us break it down for youprebiotics are the“food,”probiotics are the microorganisms,and postbiotics are the results of probiotics consuming that“food.”When applied topically,postbiotics target infl

14、ammation,protect against pollution,and promote the skin microbiome.powst-bai-aa-tuhkPYRROLIDONE CARBOXYLIC ACIDDerived from amino acids,pyrrolidone carboxylic acid(PCA)is a natural moisture factor and naturally occurring component of human skin.This replenishing ingredient helps to maintain the skin

15、s moisture level by attracting moisture from the air,creating a smooth feeling for both hair and skin.03pr-ow-luh-down car-box-y-lik a-suhd06SEARCH VOLUMESOCIAL INTEREST150 average weekly searches+122%to LYno social engagementTOP BENEFITS/CONCERNSPCA Bond Repair,The Inkey List($12.99)HydratingDrynes

16、sHealingAcneWrinklesInflammation1.2.3.4.5.6.04BAKUCHIOLA plant-based alternative to retinol,bakuchiol,pronounced“buh-koo-chee-all”is an antioxidant found in the seeds of the psoralea corylifolia plant.The naturally-occurring pale purple ingredient gives formulas a unique purple hue.Like retinol,it w

17、orks to increase cellular turnover,stimulate collagen production,and diminish photodamage.Unlike retinol,the plant is gentle and soothing to the skin,rather than sensitizing,and it can be used safely during pregnancy.buh-koo-chee-all07SEARCH VOLUMESOCIAL INTEREST20K average weekly searches+102%to LY

18、245K social engagement+39%to LYTOP BENEFITS/CONCERNSBlemish Serum,Typology($20.90)Anti-AgingFirmingHydrating1.2.3.WrinklesBrighteningBalancing4.5.6.WINTER CHERRYWinter cherry,also known as ashwagandha or Indian ginseng,is an antioxidant-rich plant that has been used in Ayurvedic medicine for over 4,

19、000 years.The potent herb helps combat damage from blue light exposure,effectively preventing hyperpigmentation,fine lines,and uneven skin.05win-tuh cheh-ree08SEARCH VOLUMESOCIAL INTEREST3K average weekly searches+100%to LY200 social engagementno change to LYTOP BENEFITS/CONCERNSAdaptogen Soothe+Hyd

20、rate Mist,Youth To The People($42)HydratingWrinklesDrynessImmunityInflammationFirming1.2.3.4.5.6.06Rich in antibacterial minerals,volcanic ash is commonly used in“purifying”or“detoxifying”cleansers and masks,as it extracts pollutants,sebum,and dirt from pores.It also contains exfoliating properties

21、to draw out even more impurities for a smoother and brighter complexion.Ideal for those prone to acne or excess oil production.VOLCANIC ASH vaal-ka-nuhk-sh09SEARCH VOLUMESOCIAL INTEREST15K average weekly searches+62%to LY65K social engagement+4%to LYTOP BENEFITS/CONCERNSCrema Nera Reviving Volcanic

22、Mask,Giorgio Armani Beauty(300)AcneDetoxBrightening1.2.3.WrinklesFirmingAnti Viral4.5.6.07MAKGEOLLIMakgeolli is a brewed rice wine,made of rice,water and nuruk,which is a fermentation starter.The high quality natural rice extract can be used topically to nourish the skin and help prevent the formati

23、on of age spots while lightening existing ones.When ingested,one bottle of makgeolli contains as many probiotics as 100 cups of yogurt and is full of amino acids and vitamin B which firm and brighten the skin.mahk-oh-lee10SEARCH VOLUMESOCIAL INTEREST19K average weekly searches+50%to LY4K social enga

24、gement+4,000%to LYTOP BENEFITS/CONCERNSIm Real Makgeolli Mask,TonyMoly($2)PurifyingStomach AidImmunityAnti-AgingWrinklesSoothing1.2.3.4.5.6.08Tulips contain high levels of growth factors that allow the flower to continue growing after its been picked.Tulips contain a plant hormone called auxin,which

25、 is derived from the amino acid tryptophan;the combination promotes regeneration used for the repair and growth of tissues throughout the body.Being natural humectants,they can retain and hold their weight in water,and therefore are used as powerful moisturizers.TULIPtoo-luhp11SEARCH VOLUMESOCIAL IN

26、TEREST228K average weekly searches+23%to LY1.4M social engagementno change to LYTOP BENEFITS/CONCERNSTulip Tint,Bloomeffects($29)SoothingAntioxidantAnti Microbial1.2.3.HealingInflammationDryness4.5.6.CBD09Cannabidiol(CBD)has been shown to help reduce pain and inflammation brought on by inflammatory

27、skin conditions.It has potent antioxidant properties that counteract the signs of aging caused by free radicals.ca-nuh-bi-dye-ol 12SEARCH VOLUMESOCIAL INTEREST344K average weekly searches+11%to LY1.7M social engagement-42%to LYTOP BENEFITS/CONCERNSEmerald,Herbivore Botanicals($98)DrynessHydratingRec

28、overyRepairSoothingVegan1.2.3.4.5.6.10PROBIOTICContaining live cultures of bacteria,probiotics are used to promote positive bacterial balance in the skins pH.Probiotics induce the production of healthy ceramides,which create a barrier to protect the skin from environmental damage and irritation,and

29、lock in moisture,preventing dry skin and eczema.Taken as supplements,probiotics improve gut health,immune response,and healing of the skin,brain and gut network.prow-bai-aa-tuhk13SEARCH VOLUMESOCIAL INTEREST200K average weekly searches+8%to LY900K social engagement+85%to LYTOP BENEFITS/CONCERNSDaily

30、 Probiotic,Wisp($30)HydratingBrighteningAnti-Aging1.2.3.WrinklesAcneDryness4.5.6.We marry the art and science of retail to surface what consumers want today and tomorrow.Our team of experienced retail professionals can provide a custom assessment of how you can integrate data analytics into your workflow.We have walked in your shoes and will partner with you to identify opportunities that will give your business a competitive edge.CLICK HERE TO LEARN MORE