1、MARTECH INTELLIGENCE REPORTENTERPRISEDIGITALEVENTSPLATFORMSA MARKETERS GUIDE 2022-2023 Third Door Media,Inc.2 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideScope and methodology.3Digital events platforms market overview.4Figure 1:31%of event market

2、ers surveyed said live events were their single most important marketing channel.4Figure 2:Global spending on events management software is growing rapidly,even post-pandemic.5Events arent created equal .5Table 1:Digital events meet a wide variety of needs and objectives.7The rise of hybrid and acco

3、mpanying challenges.7The urgency of being live vs.the convenience and quality of pre-recording.7Table 2:Digital events give organizers options with regard to time-shifting.8What is intent data?.8Its the data,stupid.8Figure 3:Intent data profile of a prospect.9DEP vendors respond to a surge in demand

4、.9Stacks vs.platforms.9Vendor investment,growth and consolidation.10Table 3:Selected financial events involving digital events companies.10The essential elements of digital events.12Agenda management.12Event marketing .12Registration and payment processing.12Video production.12Attendee engagement fe

5、atures .13Brand and sponsor portals .13Data collection,analysis and activation.13Benefits of using a DEP .13Digital registration and payment processing.13Agenda creation and management.14Video-based content delivery.14Interactive engagement elements.15Figure 4:Networking experience online fall short

6、,but that hasnt stopped vendors from trying to create networking opportunities.15Virtual“exhibition”components and resource libraries.16Analytics features.16Integrations with existing martech systems.16Table 4:Vendors Capabilities.17Pricing.17Choosing a digital events platform.18Recommended steps to

7、 making an informed purchase.18Step One:Do you need a DEP?.18Step Two:Identify and contact appropriate vendors.19Step Three:Scheduling the demo.19Step Four:Check references,negotiate a contract.21Conclusion.22Vendor profiles.226Connex.23Airmeet.26BigMarker.29Brazen.31Cvent.34Glisser.38Hopin.41Hubilo

8、.43MeetingPlay+Aventri+eventcore(MPAVEC).46Notified.48ON24.51Splash.54vFairs.57Webex Events.59Table of Contents 2022-2023 Third Door Media,Inc.3 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideScope and methodologyThis MarTech Intelligence Report exa

9、mines the uses of digital events platforms(DEPs)and the considerations involved in implementing DEP software.It answers these questions:Why do companies use DEP software?What are the key elements of successful DEP strategies?What capabilities do DEPs provide?Who are the leading players in DEP softwa

10、re?How much does DEP software cost?What should we ask ourselves and vendors before we adopt DEP software?Features of DEPs include agenda and registration management,delivery of video-based programming,interactivity for audiences and sponsors,and analytics to understand engagement and inform follow-u

11、p activities.Not included are technologies for individual webinars or meetings,or functionality designed to manage in-person events.The vendors profiled in this report are representative of the choices available;they are not an exhaustive list of DEP vendors.This report does not recommend any DEP to

12、ols or companies and is not meant to be an endorsement of any particular product,service or vendor.The report explores DEP market growth and trends,the key elements of successful DEP strategies,DEP capabilities and recommended steps for making an informed purchase decision.If you are considering lic

13、ensing a DEP,this report will help you make a purchase decision and select the best partner for your business needs.This report was prepared by conducting in-depth interviews with leading vendors and industry experts as well as gathering information from profiled vendors via a proprietary questionna

14、ire.These interviews and surveys took place in the third quarter of 2022.These sources,in addition to third-party research,form the basis for this report.Editorial AdvisorKim Davis,Editorial Director for MarTech,Third Door MediaWriter,Researcher and EditorPamela Parker,Research Director,Third Door M

15、ediaResearcher and WriterKaren Burka,Senior Research Consultant,Third Door MediaFor the purposes of this report,digital events platforms are defined as software suites that enable event marketers and organizers to plan,deliver and measure the results of digital event experiences that serve geographi

16、cally distributed audiences live or on-demand presentations.2022-2023 Third Door Media,Inc.4 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideRelationships between businesses and their suppliers trended digital in recent years,but until the pandemic,i

17、n-person meetings and events played a central role in engaging with customers.Digital events platforms market overviewThe COVID pandemic condensed nearly a decade of digital business transformation into just a few months.Companies in every sector scrambled to adapt to the new realities.Travel restri

18、ctions,masking,and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers.Relationships between businesses and their suppliers trended digital in recent years,but until the pandemic,in-person meetings and events played a central ro

19、le in engaging with customers.Event marketing,a mainstay of the B2B world,was profoundly impacted by this shift as brands sought alternatives to sponsoring and exhibiting at trade shows organized by professional content creators or to their own events for customers and prospects.Digital events platf

20、orm companies that delivered those digital experiences saw a sudden surge in demand for their offerings.Customers clamored for features and solutions that delivered the value once created at in-person events.While its difficult to quantify the value of in-person events to B2B marketing,anecdotal evi

21、dence suggests they are one of the few times event sponsors or organizers are able to engage multiple people within a B2B buying group in real-time,providing a unique opportunity.Thirty-one percent of event marketers surveyed in 2018 said live events were their single most effective marketing channe

22、l,beating out content marketing,email marketing and many other categories,according to a study released by event management software company Bizzabo(See Figure 1).Figure 1:31%of event marketers surveyed said live events were their single most important marketing channel5%10%15%20%25%30%LiveeventsCon

23、tentmarketingEmailmarketingOrganicsocialmediaPaidsocialmediaOrganicsearchPaidsearchTraditionaladvertisingOther31%27%6%2%2%2%2%3%25%0%Source:Event Marketing 2018,Benchmarks and Trends by Bizzabo 2022-2023 Third Door Media,Inc.5 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Pl

24、atforms:A Marketers GuideAlthough in-person events are taking place as of the writing of this report,most experts agree that virtual events will remain an important channel.Although in-person events are taking place as of the writing of this report,most experts agree that virtual events will remain

25、an important channel.They cite digital events ability to engage geographically disparate audiences in a far more cost-effective way than in-person events.“Virtual events are here to stay,”Scott Roberts,LinkedIns vice president of business development,said in a June 2021 statement announcing LinkedIn

26、s investment in virtual events startup Hopin.“While we are now moving into a post-pandemic world,a powerful transformation continues to be underway in the B2B world,”ON24 Co-founder and CEO Sharat Sharan said on the companys Q2 2022 earnings call.“Across industries,sales and marketing for B2B organi

27、zations is rapidly moving towards digital channels and theres an increasing need for our digital engagement platform that leverages data and insights to drive revenue growth.”This continued interest in digital events is spurring spending on event management software globally to grow from$6.56 billio

28、n in 2022 to$11.75 billion in 2026,a compound annual growth rate of 15.7%,according to the Business Research Company.Figure 2:Global spending on events management software is growing rapidly,even post-pandemic$2$4$6$8$10$12Global spending in billions per year2021Billions of U.S.Dollars$5.78$6.56$11.

29、75$020222026Source:The Business Research CompanyEvents arent created equalSo far,weve discussed events as if they are one thing,when,in fact,there are various types of events,and each calls for specific functionality when it comes to software to manage it.A few key ways events differ from one anothe

30、r:Types of content being delivered Attendee and presenter identities Format in-person only,digital only or hybrid The time element live,pre-recorded or hybrid Business objectives 2022-2023 Third Door Media,Inc.6 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marke

31、ters GuideThe strengths and weaknesses of a particular digital events platform may be affected by the purpose for which it was created.For example,one platform may have been originally developed for in-person events,while another started with digital events as its focus.Both may have added features

32、to their products to accommodate additional users needs the first adding capabilities for digital events and the second adding those for in-person they may(or may not)still be strongest in the area of their original focus.The maturity of individual capabilities differs from DEP to DEP,so its importa

33、nt for marketers to ensure they choose a partner whose strengths match their business requirements.Table 1:Digital events meet a wide variety of needs and objectivesSource:Enterprise Digital Events Platforms,a MarTech Intelligence Report,Third Door Media,Inc.Types of EventsEvent ObjectivesKey Platfo

34、rm FunctionalityCorporate events Introduce products Demonstrate thought leadership Build relationships with customers and prospects Agenda creation and management for organizer and attendees Video presentations Interactivity and networking functionality Data gathering and analysis for follow-upConfe

35、rences Demonstrate thought leadership Educate audiences Facilitate discussion and networking Agenda creation and management for organizer and attendees Video presentations Interactivity and networking functionality Data gathering and analysisTrade shows or expos Introduce audiences to vendors and th

36、eir products Create value for sponsors/exhibitors Facilitate relationships between attendees and sponsors/exhibitors Virtual booths and vendor-led experiences for audiences Multimedia content such as videos,white papers,virtual or augmented reality,etc.Data gathering and analysisHiring events or job

37、 fairs Educate prospective employees on opportunities Enable pre-interviews or interviews for hirers and candidates Virtual booths and employer-led experiences for candidates Ability to set up 1:1 meetings,either ad-hoc(such as chat on-demand)or scheduledAssociation events Education and thought lead

38、ership Foster relationships between attendees Further the objectives of the association Functionality for break-out smaller group sessions.Interactivity and networking functionality Video or multimedia presentationsSales kick-offs Educate the sales team on a go-to-market strategy Excite and motivate

39、 employees Multimedia presentations.Interactivity for polls,Q&As,etc.Media library to distribute sales collateral 2022-2023 Third Door Media,Inc.7 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideThe rise of hybrid and accompanying challenges COVID is

40、 transitioning from pandemic to endemic in many parts of the world.In-person events are returning,but,in many cases,organizers are choosing to keep a digital element.Called hybrid events,these involve some attendees participating in person while others enjoy a digital experience.In these cases,in-pe

41、rson attendees experiences can be augmented with DEP functionality that facilitates engagement before,during and after the main program,and adds the ability to view sessions on-demand.Its important to note,however,that hybrid events pose special challenges for event organizers.Creating an engaging d

42、igital experience requires far more than setting up a static camera in front of a stage at an in-person event.“.For an individual(s)to commit time and sometimes with a fee,the content better be compelling and not be just a televised event version of your stage,participants and presentations,”wrote e

43、vent consultant Bob Mitchell in a LinkedIn post.“With the rare exception of a Hamilton on Disney+,theres a reason why live Broadway shows videotaped and then shown on a screen never has sic been really successful much is lost in the translation to a different medium.”The urgency of being live vs.the

44、 convenience and quality of pre-recordingLive streaming video,whether in conjunction with an in-person show or digital-only,poses technical and operational challenges that organizers must be equipped to handle,both from a staffing and an equipment perspective.COVID is transitioning from pandemic to

45、endemic in many parts of the world.In-person events are returning,but,in many cases,organizers are choosing to keep a digital element.2022-2023 Third Door Media,Inc.8 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideIts the data,stupidDigital events a

46、nd their hybrid counterparts are,and are likely to continue to be,linchpins of B2B marketing.Organizers,sponsors,and audiences are now familiar with their benefits:convenience,effectiveness,relatively low cost,and the ability to gather speakers and audiences from all over the world.But its the“inten

47、t data”produced by digital event participants that set them apart from their IRL counterparts.These data are a byproduct of attendee participation in digital events.Intelligence gleaned from this information can be used in different ways by exhibitors and organizers,depending on the business model o

48、f the event.For example:What sessions did they attend?Indicates interest in a topic or product/service.How much of the sessions do they actually watch?If the content can be time-shifted,when do they watch it?Demonstrates the level of interest.Is the participant casually flipping through,or are they

49、very interested?Do they ask questions?If so,what questions?Questions may offer clues that enable a marketing or sales organization to judge intent.How did they respond to polls,quizzes and other interactive elements?Indicates engagement,and could indicate BANT(budget,authority,need,timing)if questio

50、ns are written to do so.What on-demand experiences do attendees engage with?What do they download or share with their colleagues?Looking for additional resources is also an indication of engagement.What is intent data?Intent data captures user interactions that reveal the likelihood of that person p

51、urchasing or becoming a customer based on their behavior.In the context of digital events,intent may be signaled by a user attending sessions on the same topic,viewing a session in part or in full,downloading additional assets,visiting a virtual booth or requesting a product demo.In addition to prov

52、iding insights into that individual users interests,intent data can be used to determine what role a person holds within a B2B buying group.For example,if the person gravitates toward technical content,future content can be personalized or suggested that caters to the concerns of a developer or tech

53、nical leader.Table 2:Digital events give organizers options with regard to time-shiftingSource:Enterprise Digital Events Platforms,a MarTech Intelligence Report,Third Door Media,Inc.Approach to the time elementAdvantagesChallengesLive streamed Can increase audience engagement in a real-time program

54、that cant be put off for later(or forgotten about).Offers opportunities for interactivity such as polls,Q&A,etc.The pressure is on to ensure there arent any technical hiccups because theres no second chance.Mounting a high-quality production could require the equivalent of a television crew.Pre-reco

55、rded Pre-recording content gives organizers the opportunity to raise production values and offer content types that wouldnt work in a live setting.Theres time to recover from any mistakes that occur and re-record.Audiences may feel little urgency around a program they can watch whenever they want th

56、ey may put it off or forget about it entirely.Opportunities for interactivity are limited when presenters are recorded rather than live.Hybrid Less risky than live streaming,as pre-recorded content can be created in advance and checked for quality.Offers the opportunity for polls,Q&A,etc.to boost au

57、dience engagement.There may be technical challenges with switching from live content to pre-recorded content.Requires a live“director.”2022-2023 Third Door Media,Inc.9 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideWe expect marketers will continue

58、to learn how to extract intent data from digital events.DEP vendors will be on the hot seat to enhance features for gathering these valuable data.This example demonstrates the value of intent data gathered from a digital event participant.Heres an example of intent data used to judge the BANT charac

59、teristics of a contact.Figure 3:Intent data profile of a prospectSource:ON24DEP vendors respond to a surge in demandStacks vs.platforms Generally,event producers have two options for virtual event creation and management.They can assemble“event stacks”that stitch key component technologies together

60、to create the full digital event experience.In this report,we focus on enterprise-level digital events platforms that provide the majority of the services necessary to produce a digital event.Vendors say buyers are increasingly looking for a one-stop-shop events solution,enabling them to manage diff

61、erent aspects of an event,and different types of events,without switching software platforms and interfaces.A unified platform provides a central location for the data generated by digital events and gives attendees a consistent experience across all of an organizers events.Vendors say buyers are in

62、creasingly looking for a one-stop-shop events solution,enabling them to manage different aspects of an event,and different types of events,without switching software platforms and interfaces.2022-2023 Third Door Media,Inc.10 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Plat

63、forms:A Marketers GuideSome of the smaller players have the benefit of having raised a great deal of capital,giving them the ability to invest in new product development,marketing,and acquisitions.Vendor investment,growth and consolidation The last few years have been something of a roller coaster r

64、ide for DEP vendors.At the onset of the COVID pandemic,interest in digital events reached a fever pitch.During that time,we saw startup Hopin,which was only founded in June 2019,grow from a relatively small operation to reach a valuation of nearly$8 billion,garnering investment from the likes of Mic

65、rosofts LinkedIn.In 2021,ON24,founded in 1998,went public.The company raised$428 million through its IPO in 2021 and its market capitalization was around$3 billion.The company also posted record revenues of$204 million.Since that time,the market has settled down.Hopin,for example,laid off employees

66、and parted ways with top executives.ON24s year-over-year revenues dropped 7%in the second quarter of 2022,and its market cap plunged to$429 million.To put this into context,though,its important to note that the second quarter of 2021 saw a 43%rise over the previous year,making a 7%drop look not bad

67、at all.Vendors are hunkering down for the long haul now,as demand settles into a more predictable pattern.Some of the smaller players have the benefit of having raised a great deal of capital,giving them the ability to invest in new product development,marketing,and acquisitions.Hopin used some of t

68、he money it banked($400 million+in March of 2021,$40 million in June of 2020 and$6.5 million in February of 2020)to purchase StreamYard,a live streaming technology platform in 2021.Hopin had already integrated with StreamYard prior to the buy and the company plans to“bring both product experiences c

69、loser together,”CEO Johnny Boufarhat said in a blog post announcing the acquisition.Hopin also bought four other companies,including Boomset,which added onsite event tools to Hopins community-building portfolio,and Streamable,to enhance the companys video hosting technology.Table 3:Selected financia

70、l events involving digital events companiesCompanyDateSignificant development6Connex11/2021 Acquired Eventory,a Polish company that develops event management technology features for in-person and hybrid events as well as a 2D-virtual environment.Terms of the deal werent disclosed.Airmeet2/2022 Raise

71、d$35 million in a series B round,bringing their total investment to$50 million.Bizzabo12/2020 Raised$138 million,bringing the total raised to$194.5 million.Cvent6/2022 Acquired VenueDirectory,a leading online venue sourcing platform based in the UK.8/2021 It later acquired ShoFlo in August 2021.Shof

72、lo is a cloud-based live video streaming tool that allows event organizers to deliver broadcast-grade experiences to virtual attendees everywhere.7/2021 Went public through a reverse merger with Dragoneer Growth Opportunities Corp.II,raising$801 million at a valuation of$5.3 billion.Glisser5/2022 Ra

73、ised$4.9 million in new funding from Downing Ventures and Gresham House.2022-2023 Third Door Media,Inc.11 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideTable 3:Selected financial events involving digital events companies continuedSource:Enterprise

74、Digital Events Platforms,a MarTech Intelligence Report,Third Door Media,Inc.CompanyDateSignificant developmentHopin3/2021 Raised more than$400 million from investors,including LinkedIn,bringing its valuation to nearly$8 billion.1/2021 Purchased StreamYard,a live streaming technology company.6/2020 R

75、aised an additional$40 million.2/2020 Raised$6.5 million.Undated Acquired four other companies to add to its offerings,including Boomset,which added onsite event tools to Hopins community-building portfolio,and Streamable,to enhance the companys video hosting technology.Intrado8/2021 Acquired Hubb w

76、ith the goal of eventually integrating it with its existing technology to create an all-in-one events platform.ON244/2022 Acquired VIBBIO,a cloud video software company that will be integrated into the ON24 platform to enhance engagement and personalization of video content.Integration is expected b

77、y the end of 2022.2/2021 Went public on the New York Stock Exchange,raising$428 million.MeetingPlay+Aventri+event-core(MPAVEC)6/2022 Acquired eventcore,a web registration technology company.1/2022 Received a$75 million investment from Sunstone Partners when it merged with Aventri.Run the World2 and

78、3/2020 Raised$14.8 million in two investment rounds.Splash3/2020 Received a$7 million series C funding,bringing total investment in the company to$39.5 million.Webex Events7/2021 Acquired Socio and rebranded it as Webex Events.Webex is a division of Cisco,which acquired it in 2007.2022-2023 Third Do

79、or Media,Inc.12 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideAn attendees personalized agenda may serve as the doorway to the sessions as they take place and may provide access to on-demand replays or additional features that augment the main expe

80、rience.The essential elements of digital events Digital event organizers typically use a variety of applications to create the user experience.These applications may be included in DEPs,or be assembled using point solutions to create a digital event stack.This section outlines the essential componen

81、ts of either construction.Agenda managementOrganizers of digital events typically begin by developing an agenda.Depending on the type of event,the agenda may cover a fraction of a day or multiple days.Assuming theres a real-time component,the agenda may feature multiple session“tracks”that run concu

82、rrently,allowing attendees to choose between sessions to customize their experiences.In some cases,attendees,too,manage agendas,creating their own calendar of sessions they intend to attend,either starting from scratch or a suggested itinerary created by the event organizer.Agenda planning may incor

83、porate email reminders or notifications that remind participants of the content they want to consume.An attendees personalized agenda may serve as the doorway to the sessions as they take place and may provide access to on-demand replays or additional features that augment the main experience.Event

84、marketing The agenda also serves as an important marketing tool,attracting attendees and enticing them to register for the event.In addition to paid media placements,organizers employ email lists gathered at previous events or through other means.Once a visitor views the agenda,organizers may ask th

85、em to provide their email address to receive additional information or,perhaps,a discount on registration(if there is a fee to attend the event).Organizers may also communicate with registrants via email as the date of the event approaches an especially important tactic if registration is free,becau

86、se someone who hasnt made a financial commitment is more likely to be a no-show.Registration and payment processingRegistration is one of the key elements of producing a successful digital event.Organizers gather contact information and answers to questions that indicate intent to purchase.Attendee

87、accounts may be created in registration,unless it was created and stored from a previous event.Organizers may also collect payments from attendees during registration,while providing speakers,staff and others with methods to register free or at discounted rates.Video productionThe“gold standard”for

88、digital events is video content,whether live streamed or pre-recorded,watched live or on-demand.Live events,such as the digital part of a hybrid conference,are the most technically challenging and require staffers to switch between cameras and views close-ups of one of several speakers,for instance,

89、or a full-screen view of a slide deck or video.Pre-recorded content is easier to manage as it can be created and edited over time using multiple types of software to achieve the desired result.However,post-production adds to the time required to create presentations.2022-2023 Third Door Media,Inc.13

90、 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideThe equivalent of a trade show booth is the sponsor portal,which is especially important when the business model is reliant on sponsorship.Attendee engagement features Event elements that allow attende

91、es to interact,whether with presenters,sponsors or one another,are key to delivering a satisfactory experience.These can involve quizzes or game-like elements that users can call up pre-or post-session or on-demand.In a real-time setting,attendees can be encouraged to submit questions for the speake

92、rs or respond to polls related to the topic being discussed.For events in certain categories,organizers might even provide more immersive content,such as a virtual walk-through or product demonstration.Brand and sponsor portals The equivalent of a trade show booth is the sponsor portal,which is espe

93、cially important when the business model is reliant on sponsorship.When thats the case,organizers enable sponsors to create a branded microsite where attendees can gather information about the sponsors offerings and provide those businesses with intent data to facilitate an effective follow-up.Data

94、collection,analysis and activationAll of these attendee interactions generate data that can be leveraged in various ways,e.g.,to suggest related content or experiences or facilitate 1:1 or group networking opportunities.Data that signals intent can be used to draw conclusions about the next best ste

95、p to move a prospect toward a purchase decision.Organizers can determine what content resonated best and use that knowledge in planning the next event.Benefits of using a DEP Though functionality differs from platform to platform(see Table 4),digital events platforms help organizers and brands succe

96、ssfully implement all of these elements by offering functionality such as:Digital registration and payment processing Agenda creation and management Video-based content delivery Interactive engagement elements Virtual“exhibition”components and resource libraries Analytics and reporting Integrations

97、with existing martech systemsDigital registration and payment processingThe vendors in this category include features to enable online registration and payment for events.This typically includes functionality to customize registration pages with the look and feel of the event,enable single sign-ons,

98、and create different types of tickets and promo codes.Payment processing systems may support multiple currencies and forms of payment.Registration pages can also include custom questions,the answers to which can be later used in personalization or lead nurturing.Data about registrants can typically

99、also be synced or ported to CRM and marketing automation systems.2022-2023 Third Door Media,Inc.14 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideAgenda management,in the form of building a personal schedule of sessions to attend,is also a user expe

100、rience capability that most platforms offer.In cases where an event organizer wants to limit attendees to a certain audience,people can be pre-qualified via a questionnaire.Attendees can also be limited to a certain number,if desired.On the attendee side,registration or sign-on can give users access

101、 to their own account area where they can get details about the events theyve attended or will attend,customize their personal profile for networking and save session descriptions or downloadable assets for later viewing.Some platforms incorporate email functionality that lets organizers build templ

102、ated emails,warm-up campaigns and otherwise communicate with registered attendees.Agenda creation and managementThis functionality allows event organizers to create agendas of varying lengths,potentially with different tracks tailored to personas or with each session tagged in such a way that attend

103、ees can receive personalized recommendations based on their stated interests or previously-collected data.Organizers may also be able to offer different views of the agenda to prospects,such as by track,by time,by speaker,by format,etc.DEPs also allow organizers to customize the look and feel of age

104、nda pages so they are aligned with the brand.Vendors also often allow agendas created in other programs,such as spreadsheets,to be uploaded into the agenda creation interface.Integrations with file storage solutions enable images,such as company logos and speaker headshots,to be imported.Agenda mana

105、gement,in the form of building a personal schedule of sessions to attend,is also a user experience capability that most platforms offer.Typically,the event organizer,often with the help of a machine learning system,recommends experiences that might be of interest to the attendee.That person can then

106、 add the sessions they intend to attend to their own calendar,which can be synced with or imported to their Google Calendar or Outlook.Video-based content deliveryDigital events platforms are usually built around video sessions of some type,whether they are live-streamed or pre-recorded and played b

107、ack on a schedule or on-demand.Organizers also typically have the option to switch back and forth between live sessions and pre-recorded content.Some DEPs are specifically geared to accommodate live streaming,giving event producers an interface similar to that in a television studio.Directors can sw

108、itch between cameras and perspectives on the fly,bringing in presentations and other assets either full screen or beside a presenters image.Capabilities may include the display of text overlays or other graphics familiar to television viewers.To create more engaging experiences for attendees,most of

109、 the video delivery systems also include the ability to upload Microsoft PowerPoint presentations,conduct polls,allow attendees to ask questions of a speaker,and let viewers rate sessions and speakers after the presentation has been completed.Besides features designed for live streaming,some platfor

110、ms incorporate editing capabilities to prepare pre-recorded content or turn live content into a well-produced show for later playback.Systems also facilitate the editing of clips from multiple sessions into a wholly new asset.2022-2023 Third Door Media,Inc.15 https:/martech.orgMARTECH INTELLIGENCE R

111、EPORT:Enterprise Digital Event Platforms:A Marketers GuideDEPs also feature integrations with video meeting platforms like Zoom,so geographically distant speakers can use whatever software they have on their computers.Additionally,they connect to video hosting platforms like Vimeo,Wistia or YouTube

112、via the Real-Time Messaging Protocol(RTMP)to bring video assets into the platform.They also connect with social media platforms like YouTube,Facebook Live,Twitch and Vimeo,so videos can be streamed directly from a brands channels or simultaneously over multiple platforms.Given the relatively high ba

113、ndwidth requirements of video content,especially when there are multiple speakers,multiple tracks and potentially external video,an infrastructure that helps ensure a glitch-free event is very important.Interactive engagement elements The glaring weakness of digital events,compared to in-person get-

114、togethers,is the dearth of networking opportunities.In-person events excel in providing opportunities to chat with industry colleagues or wine-and-dine a prospects buying group.There is just no digital equivalent of spotting a familiar face over a tradeshow-chicken buffet line or scoping out someone

115、s badge and saying,“its nice to put a face to an email address.”Figure 4:Networking experience online fall short,but that hasnt stopped vendors from trying to create networking opportunitiesSource:Composite of Shutterstock imagesStill,DEP vendors are trying to replicate that in-person event feeling

116、of community and connection.To that end,theyve built features into the sessions themselves,such as simultaneous chat and interactive polls.Separately from that experience,digital events platforms can enable attendees to set up meetings with exhibitors or participate in forums dedicated to a particul

117、ar topic.In some cases,this works like a social network,where artificial intelligence is used to analyze data and play matchmaker between attendees that have things in common,or one attendee can reach out to connect with another,who then has the option of accepting or rejecting the request.Interacti

118、ons between attendees,as well as between attendees and exhibitors or sponsors,can take the form of real-time video and audio,or text-based chats.The glaring weakness of digital events,compared to in-person get-togethers,is the dearth of networking opportunities.2022-2023 Third Door Media,Inc.16 http

119、s:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideVirtual“exhibition”components and resource librariesNowhere is this personal engaging content more needed than within a sponsor or exhibitors brand portal,or virtual booth.Providing an entertaining or thoug

120、ht-provoking game,or perhaps a 3D experience,is the digital equivalent of giving away tchotchkes at your booth.Most DEPs let organizers customize their exhibitor booths look and feel,layout,and functionality.Some allow the organizers to set guidelines for image sizes,resolutions,etc.and then provide

121、 the sponsors or exhibitors themselves with the ability to do their own customization and distribution of downloadable collateral(subject to an approval process).Platforms may offer virtual booth-holders the opportunity to do live demos,interact with attendees via 1:1 chat and collect requests for a

122、dditional information.Analytics features All of this interaction generates data about the attendees what information theyre looking for,what they engage with,how long they watch a video session and how many times they replay it,what they answer to poll or quiz questions,etc.Depending on the business

123、 model of the event whether youre a brand holding an event for your customers and prospects or an event organizer that sells sponsorships your data needs will be different.In both cases,data about user engagement and sessions ratings are important because they help inform planning for future events

124、and can be leveraged for personalizing the user experience.Digital events platforms typically make this kind of information and analysis available,and may have a way for sponsors or exhibitors to access certain information directly themselves.Exhibitors and sponsors,as well as brands running their o

125、wn events,will want to dig deeper into interactions,tie event attendee profiles to records in their CRM systems,and perhaps use AI or ML features to determine the next best step to move that decision maker,or buying group,toward making a purchase or renewal.Integrations with existing martech systems

126、Because the purpose of holding and sponsoring events is typically lead generation and nurturing,integrating DEPs with CRMs is very common among vendors.Marketing automation systems,which enable personalization or e-mail communication with event attendees,are also frequently included.Other integratio

127、ns supported by DEPs include PayPal or Stripe for payment processing and connector services like Zapier and Microsoft Automate.APIs and webhooks are typically offered to enable custom integrations.Interactions between attendees,as well as between attendees and exhibitors or sponsors,can take the for

128、m of real-time video and audio,or text-based chats.2022-2023 Third Door Media,Inc.17 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuidePricingDigital events platforms typically price their offerings based on the number of features or modules included w

129、ith the plan,as well as on how many attendees are supported.The number of user licenses and the number of simultaneously active event workspaces are also often factors.Some require an annual commitment,with vendors who answered our questionnaire citing prices for standard packages ranging from$7,000

130、 to$32,000 per year,though custom quotes for enterprise plans are likely to be much higher.For example,one event organizer reported paying more than$40,000 for a multi-day,multi-track digital event.Among vendors that dont require annual commitments,month-to-month licenses run anywhere from$50 to$499

131、 a month,with enterprise plans coming in significantly higher.Vendors typically offer a customer support person to help new partners with onboarding;some may assign a dedicated support person to a particular account.DEP providers also offer production and support services for additional fees.This co

132、uld involve managing an event entirely or helping with aspects such as:Employee training Quality assurance Production,including access to a studio and camera set-up or on-location equipmentDigital events platforms typically price their offerings based on the number of features or modules included wi

133、th the plan,as well as on how many attendees are supported.Table 4:Vendors CapabilitiesVendorDigital RegistrationAgenda ManagementVideo-based presentationsNetworking elements like forums,chat,polls and 1:1 meetingsVirtual exhibition components(for event sponsors)like micro-sites or resource librarie

134、s6ConnexNNNNNAirmeetNNNNNBigMarkerNNNNNBrazenNNNNNCventNNNNNGlisserPN/ANNNHopinNNNNNHubiloNNNNNMeetingPlay+Aventri+eventcore(MPAVEC)NNNNNNotifiedNNNNNON24NNNNNSplashNNNNPvFairsNNPNNWebex by CiscoNNNNNLegend:N=available natively,P=available through a partnership,N/A=not availableSource:Enterprise Dig

135、ital Events Platforms,a MarTech Intelligence Report,Third Door Media,Inc.2022-2023 Third Door Media,Inc.18 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideTo come to a decision about DEP software,its critical that you understand your event planning p

136、rocesses,know how to measure success and be able to identify where you are looking for improvements.Choosing a digital events platformRecommended steps to making an informed purchaseTo come to a decision about DEP software,its critical that you understand your event planning processes,know how to me

137、asure success and be able to identify where you are looking for improvements.The following section outlines four steps to help your organization begin that process and choose the DEP that is the right fit for your business needs and goals.Step One:Do you need a DEP?Deciding whether or not your compa

138、ny needs a DEP calls for the same evaluative steps involved in any software adoption,including a comprehensive self-assessment of your organizations business needs,staff capabilities,management support and financial resources.The important questions to explore will differ depending on your use case,

139、but the following examples may help spark some ideas.Regardless of your use case Have we identified our goals for digital events?Will DEP software enable us to achieve these goals more effectively?Can we invest in organizational training?Digital events are part of a business strategy and not just a

140、software investment.Its critical that all internal stakeholders understand the goals behind the initiative and learn how to execute the strategy through the adoption of any DEP that your organization might license.Many software vendors offer an array of add-on professional services to help with stra

141、tegy goals,in addition to onboarding and training on their products.Training must be comprehensive,consistent and continuous to ensure you make the most of your investment.Have we established KPIs and put a system in place for tracking,measuring and reporting results?Once youve established your goal

142、s and communicated them throughout the sales and marketing organizations,youll need to decide on the metrics that are most important to your efforts and monitor your progress in achieving them.Remember to set clear expectations,incentivize staffers who embrace the tool,and experiment with new ways t

143、o drive better results.For companies hosting customer-and prospect-focused events Can sales and marketing agree on the next steps to take with a client or prospect based on behavioral and intent data gathered at events?Do we have C-suite buy-in?With a clear mandate from the top of the organization,b

144、oth marketing and sales leaders will remain accountable for results and ensure that their respective organizations will collaborate as necessary.Who will own or manage the DEP?Marketing and sales must be closely aligned for any DEP strategy to be successful.As such,both organizations need to underst

145、and their responsibilities and be accountable for fulfilling them.2022-2023 Third Door Media,Inc.19 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideUnderstanding your current marketing processes,knowing how to measure success and being able to identi

146、fy where you are looking for improvements,are all critical pieces of the ABM tool decision-making process.For event organizers seeking revenue from sponsors or attendees Are we currently able to provide our attendees and sponsors with the type of experiences theyve come to expect?If not,what DEP fea

147、tures would help us attract more qualified attendees and sponsors?What data would we like to collect for ourselves and for sponsors?How could we do that with a DEP?Would it improve the quality of the data to help us provide more value and renew sponsor contracts?Would a platform help us comply with

148、privacy restrictions?Step Two:Identify and contact appropriate vendorsOnce you have determined that DEP software makes sense for your business,spend time researching individual vendors and their capabilities by doing the following:Make a list of all the DEP capabilities you currently have,those that

149、 you would like to have and those that you cant live without.This last category is critical,and will help you avoid making a costly mistake.If you find that one vendor doesnt offer this“must-have”capability,its obviously not a fit.Take your list of capabilities and then do some research.Speak to you

150、r marketing peers to find out who is using which DEP and why.Narrow your list down to those vendors that meet your criteria.Submit your list of the DEP capabilities youve identified,and set a timeframe for them to reply.Decide whether or not you need to engage in a formal RFI/RFP process.This is an

151、individual preference.However,be sure to give the same list of capabilities to each vendor to facilitate comparison.The most effective RFPs only request relevant information and provide ample information about your brand and its DEP needs.It should reflect high-level strategic goals and KPIs.Mention

152、 your companys most important KPIs and explain how you will evaluate the success of your DEP efforts.Include details about timelines and the existing martech systems you have deployed.When written properly,an RFP will facilitate the sales process and ensure that everyone involved on both sides comes

153、 to a shared understanding of the purpose,requirements,scope and structure of the intended purchase.From the RFP responses,you should be able to narrow your list down to three or four solutions that youll want to demo.Step Three:Scheduling the demoSet up demos with your short list of vendors within

154、a relatively short time frame after receiving the RFP responses to help make relevant comparisons.Make sure that all potential internal users are on the demo call,and pay attention to the following:4 How easy is the tool to use?4 Does the vendor seem to understand our business and our needs?4 Are th

155、ey showing us our“must-have”features?Other questions to ask each vendor depending on your business model include:Agenda creation,management and registration:4 How does the agenda creation process work,and how flexible is it?Will it allow us to create and manage the types of events we do now?2022-202

156、3 Third Door Media,Inc.20 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideThe most effective RFPs only request relevant information and provide ample information about your brand and its ABM needs.4 What type of machine learning and/or artificial int

157、elligence does the tool use for suggesting content for users,and how would we facilitate that?4 Can the tool match event attendees to their roles in a buying group and their correct accounts in our CRM?4 Does the tool show where registrants came from(channel or campaign)and how they interact with th

158、e agenda pre-registration?4 Can the DEP maintain a single account for an individual across multiple events,so we can continue to accrue intent data over time?4 Does the tool allow sponsors,exhibitors and speakers to log in and manage their own content(bio and headshot for speakers,sponsor portal con

159、tents for exhibitors)?Content creation,editing and engagement features:4 How many simultaneous attendees can attend an event without compromising video quality?How does something being live versus pre-recorded affect this equation?4 Can we do video editing and augmentation within the platform itself

160、,or do we need to use a different tool or tools?4 What additional engagement features(gamification,quizzes,polls,etc.)are offered within the context of a session?4 What types of content(PDFs,live video,recorded video,interactive audio or video)can be offered within virtual exhibitor booths to maximi

161、ze engagement in that environment?4 How does the platform facilitate networking between attendees,speakers and sponsors?Analytics,reporting and integration:4 Does the tool provide real-time analytics?4 Does the tool provide summary and/or detailed views of different personas and insights?4 What metr

162、ics are gathered to gauge user engagement and intent?How detailed are these reports?(For example,can I see whether a person watched a session to the end or whether they stopped after the first two minutes?)4 Does the tool help us gather relevant data for ourselves and our partners while complying wi

163、th relevant privacy regulations?4 Are native integrations with our CRM and/or marketing automation platform available,so we can utilize historical data?4 If not,is an API available for custom system integrations?Training and customer support:4 How much training will we need to use the software,and w

164、hat kind of training is available?4 What level of customer support is offered,and when is it available(i.e.,24/7 vs.8/5)?4 What is the turnaround time for support queries/tickets?4 Are professional services or support available for our transition to the DEP?4 What new features are under consideratio

165、n?4 Whats the long-term product roadmap and launch dates?2022-2023 Third Door Media,Inc.21 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideBefore deciding on a particular vendor,take the time to speak with one or two customer references,preferably so

166、meone in a business similar to yours.Step Four:Check references,negotiate a contractBefore deciding on a particular vendor,take the time to speak with one or two customer references,preferably someone in a business similar to yours.The DEP tool vendor should be able to supply you with several refere

167、nces if you cannot identify customers yourself.Use this opportunity to ask any additional questions and learn more about any questions that werent answered during the demo.Make sure that the person youve been referred to is someone who is a primary user of the solution.Consider also asking these bas

168、ic questions:4 Why did you move to a DEP?4 Why did you select this DEP over others?4 Has it lived up to your expectations?4 How long did the system take to implement?4 Who was involved in the implementation?4 Are you also using additional tools for creating and editing content?4 Were there any surpr

169、ises that you wish youd known about beforehand?4 Where have you seen the most success?The biggest challenges?4 How are you measuring your own success?4 How easy was the set-up process,and how long did it take?Did the vendor help?4 How responsive is customer service?4 Has there been any downtime?4 Wh

170、at is the most useful,actionable(favorite)report the solution generates?4 What do you wish they did differently?4 Why would you recommend this DEP?Once youve selected a vendor,be sure to get in writing a list of what technology and support are covered in the contract.Ask about what kinds of addition

171、al fees might come up,such as charges for custom integrations,training,or support during an event.Find out under what conditions you can terminate the contract.Getting the answers up front and having them in writing will ensure fewer surprises or additional costs down the road.2022-2023 Third Door M

172、edia,Inc.22 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideABM is gaining steam in part because it is already creating significant improvements in B2B account pipeline and revenue for those who have adopted the methodology.ConclusionAs with many tec

173、hnologies we adopted by necessity because of the COVID pandemic,it turns out that digital events(like buying online and picking up curbside)are here to stay.These gatherings,whether theyre standalone events or the digital component of a hybrid conference,are expected to continue and grow because the

174、y offer many benefits to organizers,sponsors and attendees.Their advantages include lower costs,convenience and access to geographically-distant speakers and audiences.For B2B marketers,the key benefit is something that in-person events dont do very well:the accumulation,delivery and analysis of fir

175、st-party intent data.When it comes to personal connections,in-person meetings still come out on top compared to their digital counterparts.Even so,DEP vendors and users are pioneering ways to deliver a more engaging,human experience through features like networking,gamification and real-time interac

176、tions.n 2022-2023 Third Door Media,Inc.23 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers Guide6Connex425 Soledad St.,Suite#500San Antonio,TX 78205T:800-395-Key customersJohnson&JohnsonLA RamsSalesforceTikTokUnileverUniversity of Southern C

177、aliforniaKey executivesRuben Castao,Board Member and Chief Executive OfficerHenry Tran,Chief Technology OfficerLuiz Martins,Chief Marketing OfficerGeoffrey Wellen,Chief Customer OfficerTarget customer Medium-to-large companies across vertical industries,including pharmaceutical,media,education,techn

178、ology,finance,sports and construction,as well as many agencies and non-profit organizations.Company overview 150 employees.Founded in 2011.Acquired Eventory in Q4 2021 to expand its portfolio to include a mobile app for event attendees,a“scanner”app to scan leads at events,an“operator”app to enable

179、organizers to manage events from their mobile devices,ticketing and registration features,and 2D-virtual and in-person events.A leading provider of in-person,hybrid and virtual event technology for enterprises worldwide.6Connexs cloud-based product portfolio includes event management tools,in-person

180、 event apps,virtual venues,webinars and learning management.Additional US office in Chicago;international offices in London,Krakow/Warsaw,So Paulo and Paris.Product overview 6Connex Immersive and 6Connex Eventory are available in the following products:Launch:A cost-effective,self-service virtual ev

181、ent solution offering pre-configured and templated functionality.Built hybrid event-ready,embedded with a full range of engagement tools and AI capabilities.Rise:A virtual and hybrid event solution designed to cater to custom use cases and enable event organizers to run multiple events in any format

182、 for a full year.Delivers personalized recommendations for users,offering attendee matchmaking and relevant content matches to create optimal audience engagement.Soar:An advanced hybrid and virtual event solution.Enables enterprise-level organizations to manage multiple virtual environments simultan

183、eously and use up to five virtual venues at a time for different use cases.Use cases Primary use cases focus on the following:Webinars.Perpetual virtual environments,such as the LA Rams virtual 3D fan experience.2D virtual events.Hybrid events,such as the hybrid commencement ceremony hosted by the U

184、niversity of Southern California.In-person events.Digital registration Registration tool delivers a sophisticated,seamless event check-in and badging experience.Features include:Customized registration forms with pre-templated or customized questions.Streamlined event planning by copying registratio

185、n forms from previous events.Customized registration dates.Audience targeting by limiting registrants to specific email domains,geographic regions,job titles,etc.2022-2023 Third Door Media,Inc.24 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Market

186、ers GuideAgenda management MyAgenda enables event organizers to create end-to-end,content-rich event experiences that attendees can then personalize to meet their needs.Capabilities include:Organize content tracks across the entire event.Provide speaker bios,presentation abstracts and activity descr

187、iptions,and use limitless tags and filters to enable attendees to curate personal event experiences.Provide attendees with an intuitive user navigation to view,select and launch activities(including meeting scheduling).Customize the agenda with color-coding,highlights and detailed information.Mix-an

188、d-match the attendee experience by allowing them to participate in event activities in either a virtual or in-person format.Enable one-click streaming and provide physical location information for each event activity on the agenda.Video-based presentations 6Connex Webcasting 2.0 is a cloud-based web

189、inar platform built to deliver superior experiences at scale.Features include:22 customizable engagement components,“Bring on Stage”to allow attendees to join presenters,video breakout rooms and unlimited attendee access(no plugins required).Rehearsal mode with staff and presenters(up to 20),dynamic

190、 console layouts,lower thirds,text management and image graphic upload.Templated and custom options for registration forms,webinar consoles and email communications.True cloud-native infrastructure and modern architecture.HD video,webcam,audio and RTMP support.Adaptive bit rate(mobile ready).1,000 v

191、iewers per webinar scalable to 50K-plus.90-minute event duration with up to 8-hours during a single session.Attendee/exhibitor networking AI Matchmaking surfaces best-fit matches for each attendee and then provides them with an easy vehicle to engage and connect.Features include:Hub-and-spoke networ

192、k visualization to display degrees of matches.LinkedIn chat,email and connections to start a discussion or schedule a meeting with all available matches.AI recommender is informed by registration data,on-going attendee behavior and optional external data.Lock/unlock blocked time and provide schedule

193、 transparency.Setup and management of time availability for attendees.Measurement and ROI tracking for reps through meetings scheduled.Automatic sync to MyAgenda for visibility and meeting reminders.Virtual exhibitions Virtual destinations available for hosting exhibitions and bringing together cust

194、omers,prospects and partners.Features include:Limitless design options to accommodate complex agenda builds with multiple tracks,including virtual auditoriums for main-stage keynotes and panel discussions,unique rooms and spaces to showcase partner or sponsor content,lounges for public or moderated

195、chat and theaters for exclusive sessions.Pre-configures or customizable booth space for exhibitors and sponsors with immersive video conferencing and lounges.Advertising opportunities,such as 6Connex425 Soledad St.,Suite#500San Antonio,TX 78205T:800-395- 2022-2023 Third Door Media,Inc.25 https:/mart

196、ech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers Guidecycling promos or ads in the virtual lobby or exhibit hall(including a Jumbotron)and on the virtual exhibition navigation bar.Promotional and branding opportunities for sponsors and partners via aut

197、omated email,exhibitor guides,gamification,surveys and giveaways.AI Matchmaking to allow sponsors to spot ideal-fit attendees and set up meetings and increase 1:1 interactions.Engagement through chats,polls,quizzes,Q&A,surveys,games,photo booths,social media walls,captioning and video rooms.Analytic

198、s and reporting Reports can be run ad hoc or automated,and event metrics can be viewed 24/7 at a glance via the event dashboard.Key metrics include:The number of people who registered for the event.The number of people who registered for a specific session.Demographic data such as location,age,and g

199、ender.Number of speaker profile views.Speaker and session engagement via live polling.Session feedback and ratings,including attendee satisfaction,attendee session engagement,content relevance and speaker performance.Qualified sales leads generated by the event.Connections data such as the number of

200、 people who attended networking events,exchanged contact information at networking events,set up 1:1 meetings or engaged in 1:1 chats.Attendee-sponsorship engagement such as visits,views,likes,actions,etc.Collaboration and workflow management Not available.Data security ISO 27001 certified and GDPR

201、compliant.Entitlement settings to control access to content and rooms,based on predefined membership privileges.Allow/block list rules to control user registration based on IP addresses/ranges,domains and email addresses.Cookie protection to mitigate risk of interception.Third-party software integra

202、tions Three types of integrations:Direct through 6Connex Immersive/Eventory APIs or Zapier to integrate any app available in Zapier with 6Connex Immersive/Eventory.Native with Marketo and Eloqua(6Connex Immersive only)or PayPal,PayU or Stripe for ticket payment processing(Eventory only).Custom throu

203、gh iPaaS(Integration Platform as a Service)integration,which allows 6Connex to integrate with many apps by configuring and running the integration flow on behalf of clients.Pricing and support Typical clients have a 6Connex Rise License priced at$32K/year,which provides access to a set of tools to h

204、ost multiple events in any format.Includes the 6Connex 3D virtual environment,2D virtual platform,in-person event tools and mobile applications for both attendees and event organizers.Annual contracts are not required.Free trials are available.Support included with the 6Connex Rise license:dedicated

205、 account manager and customer success manager,24/7 technical support and web-based training.6Connex425 Soledad St.,Suite#500San Antonio,TX 78205T:800-395- 2022-2023 Third Door Media,Inc.26 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers Gui

206、deTarget customer SMBs,mid-market and enterprise companies of all sizes.Company overview 280+employees.Founded in 2019.Raised$35M in Series B funding.New investors Prosus Ventures,Sistema Asia Fund,RingCentral Ventures,KDDI Open Innovation Fund,DG Daiwa Ventures and Nexxus Global participated alongs

207、ide existing investors Sequoia Capital India and Accel India.The Airmeet platform helps businesses,associations,educational institutions,SMBs,communities and government organizations establish meaningful touchpoints with global audiences through rich,engaging and immersive event experiences.Product

208、overview An immersive event suite designed to connect businesses and communities with their audiences,engage in meaningful conversations,exchange feedback and build long-lasting relationships through events.Scales up to 100,000 participants,and supports multi-format events such as webinars,hybrid co

209、nferences,trade shows and workshops.Use cases B2B events designed to:Discover,engage and grow customer bases.Build brand awareness and nurture community growth.Improve pipeline and generate leads.Conduct customer training,workshops and other retention programs.Leverage analytics to understand regist

210、ration attributes,attendance and engagement data.Showcase ROI to event sponsors with 3D booths,interactive lounge tables and lead-gen mechanisms.Internal events designed to:Engage with employees and internal stakeholders.Conduct curated employee training workshops using interactive capabilities such

211、 as group meetings,lounge tables and live interactive sessions.Create sales enablement programs and lead and development sessions to train customer-facing teams.Job fairs designed to:Brand booths with employer details,brochures and downloadable job descriptions.Conduct real-time interviews at the lo

212、unge attached to the booth.Gather interest from candidates via the CTA in the virtual booth header.Allow employers and candidates to catch up casually in the lounge to exchange contacts and resumes.Facilitate peer learning opportunities amongst candidates.Airmeet340 S Lemon Ave.,#5787 Walnut,CA 9178

213、9 Key customersCascadeComcast Deloitte IBMPhilipsSAPKey executivesLalit Mangal,Co-Founder and Chief Executive OfficerManoj Singh,Co-FounderMark Kilens,Chief Marketing OfficerVinay Jaasti,Co-Founder and Chief Technology Officer 2022-2023 Third Door Media,Inc.27 https:/martech.orgVENDOR PROFILESMARTEC

214、H INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideDigital registration Customizable registration form collects multiple attendee details that can be used to define event access levels via multiple event entry rules.Real-time registration summary report provides analysis of de

215、mographics,channel source,etc.Agenda management Event organizers can add multiple activity-based sessions in the event agenda,including live presentation sessions,automated sessions,speed networking,fluid space networking and coffee breaks.Sessions can be grouped into multiple tracks depending on co

216、ntent relevance and targeted audiences.Attendees can watch all sessions by joining a particular track.Video-based presentations Both live and recorded session viewing available.On-demand session viewing is possible through session recording and replay options.Live sessions include audio/video capabi

217、lities.Organizers also have the option to stream in their sessions via RTMP.Attendee/exhibitor networking All attendees have the ability to network among their peers,speakers and sponsors.Structured networking feature,called Social Lounge,is available for any roundtable discussions.Private roundtabl

218、es or discussion tables can support up to 50 people with expandable tables.Speed networking provides 1:1 connection opportunities.Large group meetings are open,free flowing discussions where attendees can share their views at any time.Attendees can enjoy group layouts to enter conversations in a var

219、iety of formats.Unstructured hallway conversations encouraged using fluid space.Attendees can move freely,and form clusters or other groups to engage around topics and interests.Fluid space sessions are divided into multiple rooms in which attendees can participate in impromptu catch ups,after parti

220、es and more.Hosts can broadcast any audio and video communication during sessions.Hosts can request that attendees include a short bio,interests and social links to their profiles.Virtual exhibitions Exhibitors can set up multiple virtual booths with customized 3D layouts.Booth features include a lo

221、unge for demos and discussions,broadcasts to host mini-live sessions from the booth,a resources section to showcase company collateral like brochures,whitepapers and flyers,and a CTA to register visitor interest.Attendees can interact with exhibitors using 1:1 booth tables and chat.Exhibitors can tr

222、ack live visitors and leads via the live visitor panel.Analytics and reporting Full set of reports that can be downloaded or viewed as visual representations on the dashboard,including:Live registration and attendance(including hybrid events).Real-time lead and visitor tracking.Session engagement an

223、d performance.Booth engagement and overview analytics.Attendee engagement.Event replays.Lead magnet.Oganizers can create segments to identify specific attendee segments such as most engaged,attended all the sessions,most active on tables,etc.Airmeet340 S Lemon Ave.,#5787 Walnut,CA 91789 2022-2023 Th

224、ird Door Media,Inc.28 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers Guide Organizers can group segments based on their activity and personalize communication to those segments.Collaboration and workflow management Not available.Data secur

225、ity Enterprise-class security,data protection and compliance.ISO 27001:2013 certified.SOC 2 Type I attested.Regular audit results are reported directly to the ISSG.All user passwords are encrypted and never stored in plain text.Third-party software integrations Native integration with various third

226、party apps,including CRMs(Salesforce,Marketo),marketing automations(HubSpot,Oracle Eloqua),ESPs(Mailchimp)ticketing(Eventbrite)and payment gateways,as well as via Zapier and Microsoft Power Automate connectors.Pricing and support Two pricing plans based on event requirements,team size and number of

227、attendees.Standard:Starts at$200/month for hosting webinars,product launches and customer workshops.Pro:Starts at$7,500/year for large and hybrid conferences,conventions and trade shows.Event organizers can host any large virtual/hybrid conferences,conduct exclusive events for pipeline generation,ne

228、tworking,branding and community events,customer advocacy/retention programs and more using the capabilities available in these plans.Annual contracts are required.Free trials are available.24/7 chat and email customer support.24/7 professional services,called Aircare,include a dedicated account mana

229、ger and event success manager to help with onboarding and implementation.Airmeet340 S Lemon Ave.,#5787 Walnut,CA 91789 2022-2023 Third Door Media,Inc.29 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideTarget customer Enterprise compani

230、es in technology,financial,health care,insurance and professional products and services.Company overview 80 employees.Founded in 2011.BigMarker builds technology that helps people turn dull monologues into engaging conversations that activate audiences and build stronger relationships.Product overvi

231、ew Virtual Venue is a completely customizable virtual events platform that enables clients to customize their events look,feel and flow.15-plus modules to create a variety of formats for content,networking and audience engagement,while also generating value from sponsorships.Use cases Primary use ca

232、ses focus on launching highly customized virtual conferences,conventions or summit experiences,including:Virtual and hybrid conferences.Virtual conventions and expos.Association/industry meetings.Customer events.Town halls.Digital registration Hosts can capture registrations and sell tickets through

233、 the event site through built-in,conversion-optimized sales and check-out pages.Choice in types of event passes offered,and which modules or tracks are included in each pass.Payment processing available.Agenda management Agenda pages display sessions,with support for multiple days and tracks.Interac

234、tive agendas provide attendees with the ability to subscribe to reminders about their favorite sessions.Picture-in-picture(PIP)allows audiences to browse events while still viewing main stage content.Video-based presentations Sessions are viewed from the Main Stage,which can be live or simulive.Broa

235、dcasting through BigMarkers Broadcast Studio or imported via an RTMP stream.Main Stages Interactive Panel can be configured to define how audience engagement works for the audience.Audience engagement options include:live chat,polls,Q&As,hand-outs,pop-up offers,exit surveys and exit URLs.BigMarker22

236、3 W.Erie St.,#4E Chicago,IL Key customersCaterpillarFigmaMcDonaldsPandoraTEDKey executivesZhu-Song Mei,Founder and Chief Executive OfficerJustin Brown,Chief Operating Officer and Head of Product 2022-2023 Third Door Media,Inc.30 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise

237、 Digital Event Platforms:A Marketers GuideAttendee/exhibitor networking AI-driven matchmaking,1:1 chat and video calls,group chats,speed networking,expo booth presentations and meetings are all encouraged via gamification features.Virtual exhibitions Expo Halls provide sponsors and exhibitors with v

238、irtual booths to showcase products,services and thought leadership.Structured to enable different sponsorship tiers,with support for large,medium and regular exhibitor booths.Multiple ways for exhibitors to engage attendees,capture data and activate audiences.Analytics and reporting Consolidated rep

239、orting that measures session and booth performance,as well as real-time engagement data for virtual audiences.Collaboration and workflow management Not available.Data security SOC 2 certified.At-rest and in-transit encryption.Third-party software integrations Native integration with Salesforce,Pardo

240、t,Marketo,Eloqua and HubSpot.Integration through Zapier with numerous other CRMs,marketing automation systems and other martech apps.REST API available for custom integrations.Pricing and support Variable pricing plans based on event customization.Starter:$99/month includes unlimited webinars up to

241、100 attendees and one host license.Elite:$199/month includes unlimited webinars up to 500 attendees and two host licenses.Premier:$499/month includes unlimited webinars up to 1,000 attendees and three host licenses.White Label:Customized pricing for webinar marketing stack integration for up to 100,

242、000 event attendees.Annual contracts are not required.Free trials are available.Dedicated enterprise account teams comprise an account manager,customer success manager,solutions engineer and CRM/MAS expert to assist with build and best practices for event success.BigMarker223 W.Erie St.,#4E Chicago,

243、IL 2022-2023 Third Door Media,Inc.31 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideTarget customer Enterprise organizations in the following vertical markets:healthcare and hospitals;state and local government;business services/defen

244、se/aerospace;education/K12;technology and IT;finance and insurance;retail and hospitality;and manufacturing.Company overview Founded in 2007.Brazen is a talent acquisition platform that helps employers find and hire top talent by providing a variety of ways to engage with candidates,including virtua

245、l,in-person and hybrid events and career fairs.Product overview Provides a personalized candidate experience at all stages of the hiring funnel through virtual,in-person and hybrid events.Ideal platform for finding diverse talent,improving internal mobility and retention,and enhancing the candidate

246、experience.Proprietary sourcing marketplace gives employers the ability to find new candidates through the platform.Use cases Hiring events:Find more talent,invite them to an event and quickly screen,interview and hire all from one platform.Career fairs:Bring multiple employers together to connect a

247、nd engage with job seekers to quickly screen,interview and hire.Diversity hiring events:Use diversity events to attract talent from diverse talent pools.Internal mobility events:Help internal candidates quickly find new opportunities to help organizations with career pathing and improving retention.

248、Open houses:Host open house events to allow curious candidates to ask questions and explore opportunities before making the decision to apply.Networking:Connect in a virtual networking event to meet new people,find a mentor or learn about new opportunities.Digital registration Customizable registrat

249、ion questions and candidate screening based on pre-qualification questions or if/then scenarios.Limits on the number of event registrants can be set to host smaller,more intimate events.Registration data(including number of registrants and attendees)accessible in back-end reports.Agenda management E

250、vent hosts and participating employers can upload agendas directly into the platform in a variety of file formats.Brazen3033 Wilson Blvd.,Suite#470Arlington,VA Key customersAdventHealth CVS HealthKPMGNeiman MarcusNorthrop GrummanSpectrumKey executivesEd Barrientos,Chief Executive Officer Ryan Healy,

251、Founder and PresidentMaria Canfora,Chief Financial Officer 2022-2023 Third Door Media,Inc.32 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideVideo-based presentations Video capabilities vary from 1:1 video interviews and chats,to group

252、 videos and webinar-style presentations.Webinar-style presentations allow attendees to ask questions and chat with each other and the panelists.Group video allows employers to conduct panel interviews,small group networking or Q&A sessions.1:1 video allows recruiters to conduct video interviews whil

253、e also having candidate resumes,profile information and more available on screen while conducting interviews to provide a 360-degree view of the candidate for better,quicker hiring decisions.Attendee/exhibitor networking Two options for networking within events.Networking booths automatically connec

254、t attendees for timed conversations.Once a chat is over,the platform automatically connects attendees with new participants.Exhibitor booths provide the ability to chat directly with an employer through text,audio and video.Exhibitors can upload video,text and jobs to communicate about company cultu

255、re,brand and more.Virtual exhibitions Robust exhibitor tool set includes:Virtual booth to highlight company,jobs and brands with uploads of logos,content,videos,surveys,jobs and more.Capability to ask attendees questions before entering the booth to help prioritize best-fit candidates.Rate and dispo

256、sition candidates within the platform after conversations or interviews.Access to booth data and analytics after events to view insights into who visited the booth,who had chats in the booth,and how those chats were rated.Analytics and reporting Robust analytics and reporting suite provides data and

257、 reports on sign ups,registrations,answers to registration questions,attendees,booth engagement,candidate ratings,candidate notes,dispositions(interview,screen,pipeline,etc.).Provides customers with tracking links to measure the success of marketing campaigns.Allows employers to see how many registr

258、ants and attendees they received from different channels like social media or email marketing.All reporting data is also displayed in dashboards on the back end for quick high-level insights.Collaboration and workflow management Recruiters can manage their Brazen calendars directly in the platform,a

259、nd schedule interviews and chats with top candidates prior to an event.“Pass a candidate”feature enables exhibitors to easily follow up with candidates.Exhibitors can also forward candidates and their resumes/registrations to other recruiters or hiring managers and email the candidate directly using

260、“follow up”features.SmartQueue feature prioritizes candidates for recruiters based on qualification questions to allow best-fit candidates to be first in line for conversations.Data security SOC 2 compliant.GDPR compliant.AWS hosting;redundancy ensured.Third-party software integrations Proprietary T

261、alent Sourcing Marketplace allows customers to automatically promote events through network partners,including ZipRecruiter,Talroo,Brazen3033 Wilson Blvd.,Suite#470Arlington,VA 2022-2023 Third Door Media,Inc.33 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Pla

262、tforms:A Marketers GuideWayUp and Jobcase.Custom-built integrations with several applicant tracking systems(ATSs)and CRMs.REST API available.Pricing and support Tiered pricing plans based on number of seats,usage and platform features.Annual contracts are required.Free trials are available.Brazen303

263、3 Wilson Blvd.,Suite#470Arlington,VA 2022-2023 Third Door Media,Inc.34 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideTarget customer B2B and B2C SMBs,mid-market and enterprise companies in the technology,pharmaceutical and finance in

264、dustries,as well as associations,non-profits,higher education,government and third-party planning organizations.Company overview 4,300 employees.Founded in 1999.Acquisitions include ShoFlo,a cloud-based,live video-streaming tool,in August 2021;and VenueD,a UK-based online venue-sourcing platform,in

265、June 2022.Cvent Holding Corp.(NASDAQ:CVT)is a leading meetings,events and hospitality technology provider.The company delivers a comprehensive event marketing and management platform,and offers a global marketplace where event professionals collaborate with venues to create engaging,impactful experi

266、ences.Product overview Provides an enterprise-class,engaging virtual venue for education,networking and entertainment.Cvent is designed to deliver on-brand attendee engagement,provide actionable attendee and event data insights,and deliver exhibitor and sponsor ROI,while providing customers with eve

267、nt support and expertise.Cvents product suite automates and simplifies the entire event management process,and maximizes the impact of in-person,virtual and hybrid events.Use cases Used by customers to host virtual events of all types and sizes,from simple webinars to a large multi-day,multi-session

268、 virtual conferences.Solves the following challenges:Managing the entire lifecycle within a single platform:Plan and market events efficiently and effectively with platform workflows that seamlessly share data and branding across all event elements to create a consistent,branded attendee experience.

269、Keeping attendees engaged by delivering immersive,engaging content experiences:Attendees explore agendas,build a schedule and re-engage after the event.Enables the creation and sharing of engaging,broadcast-quality content with interactive tools.Fostering a community at events:Connect attendees thro

270、ugh in-session chat,ad-hoc video calls and scheduled appointments.Enabling exhibitor and sponsor ROI:Drive revenue through custom profiles,virtual booths and reporting.Gathering actionable insights:Real-time reports and analytics help drive ROI modeling and audience segmentation while incentivizing

271、attendee activity through gamification.Digital registration Event registration solution allows for a high degree of customization over the registration workflow to create a differentiated experience for each distinct attendee type,including customers,prospects,partners,VIPs,members,non-members,exhib

272、itors and students.Cvent1765 Greensboro Station Pl.,7th Fl.McLean,VA 22102T:866-318-Key customersAutodeskGerber TechnologyLincoln Financial GroupMorningstarSiemensWashington University in St.LouisKey executivesReggie Aggarwal,Chief Executive Officer and FounderChuck Ghoorah,Co-founder,President of W

273、orldwide Sales and MarketingDavid Quattrone,Co-founder,Chief Technology OfficerGrace Lee,Global Head of Human Resources 2022-2023 Third Door Media,Inc.35 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers Guide Event organizers can configure t

274、he registration experience to include pre-populated contact information fields,pre-and post-event survey questions,a group registration option,session selection and event registration fee payment processing.The system allows for management of all types of attendee,including self-service tools for sp

275、eakers and exhibitors.Reconciliation to merchant accounts and gateways is available.Agenda management Attendees can find the right events for them through filterable event calendars that can be accessed as stand-alone websites or displayed on other sites through an HTML widget.During registration,at

276、tendees can select sessions and filter by criteria set by the planner to see what sessions are available to them.Rules can be set around agenda building to only allow attendees to see certain sessions based on registration type.Sessions can also be organized into groups and tracks specific to the re

277、gistration type.Attendees can also request and accept appointments and save sessions to external calendars.Post-registration,attendees(both virtual and in-person)can continue to manage their agenda on any computer or mobile device via the Attendee Hub website and event app,including the ability to r

278、egister for additional sessions.Attendees can see live and upcoming sessions,as well as featured exhibitors to meet with.Marketers can also showcase featured and sponsored content.Video-based presentations Cvent Studio enables event professionals to capture and produce broadcast-quality video conten

279、t,whether live or pre-recorded.Directors can host up to 10 virtual presenters and stream them to an online audience or destination.Ability to mix and change presenters and control individual microphones and camera feeds.Presenters can edit their settings,chat with Directors and other presenters and

280、share screens in a separate virtual room.On-demand event catalog allows attendees to consume content at any time,including post event.Content is delivered through Cvents Attendee Hub,with built-in engagement tools,including chat,Q&A,polls and surveys.Attendee/exhibitor networking Beyond session enga

281、gement,attendees can network using Cvents appointments module and virtual meeting rooms.From the homepage,attendees can book appointments with other attendees and manage their schedule,including accepting or rejecting invites.Attendee lists and profiles are also available in the Attendee Hub event a

282、pp.Attendees can search sponsor and exhibitor lists and visit virtual booths to see decks,collateral,data sheets or videos.Non-traditional sessions such as networking events can be organized,with functionality for topic-based video discussion,attendee profile search and chat,with AI-driven networkin

283、g recommendations.Virtual exhibitions Exhibitors can update information displayed in their virtual booths,open virtual meetings to attendees,schedule appointments and export leads post events.Integrated exhibitor management module enables planners to coordinate tasks with third-party exhibitors and

284、deliver leads captured in virtual booths,sponsored sessions and exhibitor appointments.Cvent1765 Greensboro Station Pl.,7th Fl.McLean,VA 22102T:866-318- 2022-2023 Third Door Media,Inc.36 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers Guide

285、 Virtual booth engagement reports provided for each virtual booth.Analytics and reporting Event Insights solution captures and analyzes event and engagement data across all events,enabling organizations to assess success and follow up on attendee interests.Includes more than 100 built-in reports.Ena

286、bles organizations to collect feedback on attendee and exhibitor satisfaction with tools for registration surveys,session polling,live Q&A,live chat and post-event surveys.Provides a single source of data across an entire event program,not just single events.Cross-event reporting and analytics compa

287、re results by region,business purpose,seasonality,venue type and other metrics to provide insight into which events are most effectively meeting goals.Tracks attendee engagement across all events with engagement scoring to qualify and attribute scores to attendees based on their unique set of event

288、activities.Collaboration and workflow management Internal team collaboration functionality includes:Customizable meeting request forms to collect all necessary fields and questions and allow planners to capture,track and report on all meeting and event-related request information in one centralized

289、location.A task management module to coordinate logistics and communications.A budget management tool to track funds,recalculate variable costs and monitor budgets.External collaboration functionality includes:Exhibitor management module to manage tasks,incoming leads and virtual booth registration.

290、A Speaker Resource Center to automate speaker task assignment and collect session content.A vendor marketplace to find and manage vendors from a trusted network of approved vendors and suppliers.Data security Compliant or aligned with several international industry security standards and data privac

291、y regulations including:SOC 1 Type II,SOC 2 Type II,ISO 27001:2013 and ISO 27701:2019.Payment Card Industry Data Security Standard(PCI DSS).Cloud Security Alliance(CSA).GDPR and EU-US Privacy Shield Framework.Regularly engages third-party assessors to examine security policies,procedures,technologie

292、s and controls.Third-party software integrations Out-of-the box and configurable integrations to martech stack platforms,including Salesforce,Marketo,Oracle Eloqua,HubSpot and Microsoft Dynamics.Salesforce App Exchange app to connect marketing and sales teams and invite,register or nominate someone

293、to attend events right from Salesforce.APIs and Web hooks available for custom integrations.Cvent App Marketplace provides tools and integrations to allow event data to flow seamlessly between Cvent and other SaaS solutions.Pricing and support Variable pricing typically based on registration volume

294、and advanced features activated for the customers specific needs.Annual contracts are required.Free trials are available.Cvent1765 Greensboro Station Pl.,7th Fl.McLean,VA 22102T:866-318- 2022-2023 Third Door Media,Inc.37 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital

295、 Event Platforms:A Marketers Guide Customized onboarding based on the solutions licensed and event goals,complexity and timelines.Assigned customer success point of contact,with 24/7 access to phone and chat support,knowledge base articles and videos(includes a suggested LMS learning path).Cvent Com

296、munity enables customers to connect with other customers for“how to”questions and best practices.Cvent Academy offers free training and certification programs on topics such as virtual events,hybrid events and event diagramming that qualify for CMP credits.Cvent1765 Greensboro Station Pl.,7th Fl.McL

297、ean,VA 22102T:866-318- 2022-2023 Third Door Media,Inc.38 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideTarget customer US-and UK-based B2B enterprise organizations across vertical markets,including professional services,finance,pharm

298、aceutical,medical and education.Company overview 35 employees.Founded in 2015.Raised$4.9 million in May 2022 from Downing Ventures and Gresham House.Glisser offers both a ready-to-go event platform and a completely customizable solution that enables companies to power engaging event experiences for

299、their customers,partners,investors and employees,in-person,online and in-between.Clients can engage with Glissers technical solutions team to help develop a long-term events strategy,as online meetings move from a quick-fix for COVID-affected physical events,into a core part of a businesss ongoing c

300、ommunications and marketing channels.Glisser Elements,a virtual events software development kit(SDK),supports these strategies,allowing complete integration into client environments,established single-sign-on preferences and control over the audience experience.Product overview An award-winning web-

301、based technology platform for virtual,hybrid and in-person meetings and events.Clients can deliver engaging event experiences(marketing,communications,training,educational and more)and embed meetings and events inside their own websites through the Glisser Elements SDK.Offers slide sharing,video str

302、eaming(broadcast and conference modes)engagement tools(such as polls,Q&A and attendee connections),deep data analytics,customization and monetization features.Product roadmap includes native registration and agenda management capabilities,including allowing event attendees to add sessions to their c

303、alendars.Use cases Glisser is used for company-wide communications with tens of thousands of attendees,internal team meetings,training sessions(including CPD training),awards ceremonies,investment committees and pitch decks,product launches,marketing lead generation,on-demand events,on demand traini

304、ng and Christmas parties.Specific use cases focus on:Expanding audience reach through in-person and online attendance.Generating more quality leads through targeted engagement.Using layers of engagement data to qualify and prioritize leads.Generating more revenue and proving ROI.Creating unique,bran

305、ded experiences.Integrating event data with the martech stack,including CRM.Engaging and training a hybrid or remote workforce.Retaining talent and improving training programs.Controlling messages/brand,and cutting through the noise/combat“Zoom fatigue.”Reducing carbon footprints and helping to achi

306、eve sustainability targets by moving in-person attendees online,without compromising on attendee experience.Glisser86-90 Paul St.EC2A 4NE London,United KingdomT:212-518-Key customersASOSBCRGSCVS HealthICC BelfastKPMGPfizerKey executivesMike Piddock,Founder and Chief Executive OfficerMeaghan Carey,Ch

307、ief Revenue OfficerSteve LaPedis,Vice President of MarketingBill Portelli,Board Chairman 2022-2023 Third Door Media,Inc.39 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideDigital registration Integrates with existing registration syste

308、ms,connecting via API to pass registration data across to Glisser,where the attendee list and access controls are managed.Offers a number of existing registration platform integrations and preferred suppliers.Alternatively,clients can upload a spreadsheet of delegates into Glisser or add or remove a

309、dditional delegates separately.Users can control security and access through a variety of security features,including presentation watermarking,pin-code protection and GDPR/CCPA consent capture.Agenda management Not available.Video-based presentations Video conferencing and broadcast streaming optio

310、ns through Glisser Stream,as well as 13 third-party partners.Integration with additional third-party platforms to allow pre-recorded video content into live meetings.Live sessions are recorded for post-event,on-demand availability.Pre-recorded content can be set up in simulive format to play at a sp

311、ecific time.Video can be embedded into the slide feed alongside live broadcasts or web conferencing.Video interstitials can be added to the start of an event or before individual sessions for event branding,sponsorships or technical help and instruction.Attendee/exhibitor networking Attendee-2-Atten

312、dee Connectivity feature enables audience-driven connections by enabling LinkedIn profile sharing.Attendees can participate anonymously or share their name with other audience members,create a profile and begin making new contacts.Hosts can track every connection the meeting facilitates.Handles conc

313、urrent breakout rooms,with no limit on the number run.Every room is connected by customizable links.Q&A feed doubles as a chatroom,with user instructions completely editable to encourage a more informal dialogue.Session can utilize integrated video conferencing(including Zoom and Glisser Stream)and

314、roundtable networking meetings.Add polls and surveys to extract key data points.Encourage roundtables using related links from other sessions or create separate VIP events and limit access using entry lists and/or passcodes.There are no limits to the number of tables that can be created.Virtual exhi

315、bitions Enables exhibitors or sponsors to create session/content hubs by utilizing integrated video conferencing,adding brochures or creating surveys.Sponsors can monitor hubs throughout each event or use thought-leadership sessions to drive attendees and maximize ROI.Post-event,on-demand video can

316、be used to create sponsor resources.Analytics and reporting Combines hundreds of data points into a dashboard of digestible analytics,calculating a Glisser Engagement Index score for every attendee,session or event in real-time.Offers downloadable infographics and CSV formats,direct feeds into selec

317、ted CRM and marketing automation platforms and Rest APIs for other integrations.Can match individual polls,tests and surveys to client CRM fields,and ensure every interaction and response can be sent cleanly to core martech systems.Salesforce integration validates data Glisser86-90 Paul St.EC2A 4NE

318、London,United KingdomT:212-518- 2022-2023 Third Door Media,Inc.40 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers Guidebefore transfer.Specialized poll types ensure information can be captured and shared in a consistent format.Marketo integ

319、ration enables users to create entry lists for events using Marketo registration data.Collaboration and workflow management Not available.Data security ISO 27001 certified and GDPR-compliant.Client attendee data is never shared,sold or used to build someone elses business.Security features include p

320、resentation watermarking,pin-code protection and GDPR/CCPA consent capture.All personal data,including back-ups,is stored in the Microsoft Azure Cloud in the European Economic Area(“EEA”)and/or the UK.Third-party software integrations Open REST APIs to connect Glisser into martech stack platforms.Pr

321、e-built connections with platforms such as Salesforce and Marketo to transfer audience engagement data.Users can request a developer account to generate an API token to connect Glisser immediately to other technologies.Partnerships with event registration software,CRMs,networking apps,real-time tran

322、slation services and 13 third-party streaming providers(in addition to Glissers native service,Glisser Stream).Pricing and support An Engage license starts at$1,299/month for 12 months and includes the following:Unlimited attendees,unlimited events,unlimited tracks and unlimited sessions.All session

323、s and events retained on-demand until the end of the license.No cap on core platform usage.Pricing on a per-planner basis.User logins are not allowed to be shared to ensure security across the platform.Planners can connect their accounts and co-produce an event portfolio together.The only add-on is

324、for using Glisser Stream.Annual contracts are required.Free trials are available.Training and live event support is typically 25 percent of the annual license fee.All clients have access to:Dedicated onboarding and an account manager.Exclusive client-only planning materials and templates.Live phone

325、and chat support during normal business hours.Glisser86-90 Paul St.EC2A 4NE London,United KingdomT:212-518- 2022-2023 Third Door Media,Inc.41 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideTarget customer SMBs to enterprise organizati

326、ons seeking to build engaging and authentic community experiences.Company overview Founded in 2019.In 2021,Hopin acquired five companies:StreamYard(January),Streamable(March),Jamm(March),Boomset(June)and Attendify(July).Raised$450M in an August 2021 Series D,co-led by Arena Holdings and Altimeter Ca

327、pital.Hopin has evolved from a virtual events platform to a suite of products that enable customers and users to connect and build community.Hopins growing product catalog,including Hopin Events and Hopin StreamYard,helps marketers,business teams and creators better understand and grow their communi

328、ties through engaging and insights-driven experiences.Without borders or headquarters,Hopin is a fully remote,global company.Product overview Hopins namesake Events product enables creators at companies of all sizes to market,build,execute and capture insights from live events,including virtual,hybr

329、id and on-site events.Enables marketers to increase the effectiveness of marketing spend through effective demand conversion and improve customer and community retention through inclusive experiences at scale.StreamYard by Hopin is a live video streaming studio that allows content creators to produc

330、e professional quality streaming experiences,offering a cloud-based solution that works on web browsers and allows content creators to create engaging content.In June 2021,Hopin released StreamYard Business for enterprise and agency customers.Streamable enables users to share videos with their conne

331、ctions,driving real-time engagement and interaction.Use cases Customers use Hopin to create beautiful events,live streams and community experiences that grow their revenue pipeline and brand affinity,as well as employee engagement.Hopin helps customers solve the following problems:Low turnout and en

332、gagement rates.Unreliability.Complexity.Cobbling multiple apps together to organize events.Digital registration Hopin has a custom landing page builder for event registration that supports full integration with leading CRMs.HopinT:302-203-Key customersDropboxTechCrunchThe United NationsKey executive

333、sJohnny Boufarhat,Founder and Chief Executive OfficerRosie Roca,Chief Customer OfficerBadri Rajasekar,Chief Technology OfficerIrene Liu,Chief Legal Officer 2022-2023 Third Door Media,Inc.42 https:/martech.orgVENDOR PROFILESMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideAgenda management Enables event organizers to create multi-track events with personalized agendas