1、How to Increase Loyalty Program Engagement with Amplifiers 2023 LOYALTY AMPLIFIERS DATA STUDYTable of Contents1Introduction2Acquiring More Loyalty Program Members3Engaging Members Through Education/Onboarding4Boosting Sales Through Your Loyalty Program 5Efficiently Encouraging Point Burn6Increasing

2、Member Retention8Turning Members into Brand AdvocatesKey Stats1ebbo 2023 Loyalty Amplifiers Data StudyyIntroductionFor many brands,loyalty programs are an important piece of the customer engagement puzzle.But in todays consumer world,it takes more than just having a loyal program to stand out from y

3、our competitors.Enter loyalty amplifiers.Simply put,loyalty amplifiers are engagements that motivate and excite your members through additional incentives.They can range from instant win games to UGC contests,sweepstakes,social sweepstakes,trivia and more.Theyre designed to engage consumers across t

4、heir buying journeys and keep them coming back to your brand.But do these tactics work?We recently surveyed more than 1,300 U.S.consumers to see how they feel about these incentivized engagements within the context of loyalty programs.Our research addressed six common but critical loyalty program go

5、als that your brand likely has:Increase member acquisition Educate/onboard members once they join Increase sales Encourage efficient point burn Retain customers Create brand advocates Read on to learn how loyalty amplifiers can impact engagement with your loyalty program members.ebbo 2023 Loyalty Am

6、plifiers Data Study88%of consumers are likely to join your loyalty program if you offer them an incentiveTwo-thirds of consumers are likely to provide brands with more personal information and preferences to better personalize their loyalty program experience in exchange for an incentiveNearly 90%of

7、 consumers said they engage with loyalty programs less often if they feel it takes too long to earn rewards Two-thirds of consumers say its important to buy from brands where they are loyalty program members3 out of 4 consumers are likely to provide a brand/product testimonial or review if doing so

8、rewarded them with an incentive 2ebbo 2023 Loyalty Amplifiers Data StudyyGetting consumers to join your loyalty program is the first key step in transforming them into brand advocates.So,how can you increase your chances of having consumers become members of your loyalty program?It requires driving

9、awareness,member referrals and encouraging app downloads.Loyalty amplifiers like sweepstakes,instant win and referral programs can help you achieve this goal.Our research found that 88%of consumers are likely to join your loyalty program if you offer them an incentive(e.g.,the chance to win a prize,

10、receive a discount or get bonus points).And nearly 80%of consumers who belong to a brands loyalty program would likely download that brands app in exchange for an incentive.But what about influencing others to join?78%of consumers would refer a brands loyalty program to friends and/or family in exch

11、ange for an incentive.These responses show how using loyalty amplifiers to offer incentives can significantly impact consumer behavior related to your loyalty program.This is key because your best and most loyal customers also function as your brand advocates.They spread the message about your loyal

12、ty program and your brand messaging by telling their family and friends.ebbo 2023 Loyalty Amplifiers Data Study2Acquiring More Loyalty Program MembersEngaging Members Through Education/OnboardingWhen you are onboarding new loyalty program members,the education process is a vital piece of the long-te

13、rm retention puzzle.Getting customers to sign up for your loyalty program is a challenge but getting them properly onboarded can be a challenge as well.The onboarding process is where you can learn a lot about your members preferences that help to better personalize the experience and create more va

14、lue for them.Things like trivia,polls and profile quizzes can be used as loyalty amplifiers together with a sweepstakes and/or instant win game to not only gather valuable zero-party data but also to educate members about content relevant to your brand.Our research shows that two-thirds of consumers

15、 are likely to provide brands with more personal information and preferences to better personalize their loyalty program experience in exchange for an incentive.This includes data like name,gender,age,profession,location,email address,phone number and household income.When asked which activities wit

16、hin a loyalty program would most excite consumers to learn about new products and/or loyalty program benefits,71%said polls and surveys,49%said games(e.g.,trivia,personality quizzes,customized games),38%said completing a profile and 33%said reading or watching educational content.Meanwhile,when aske

17、d which incentives would most motivate consumers to learn about new products and/or loyalty program benefits,69%said product samples,52%said product rebates,49%said the chance to win a prize and 48%said bonus points.But its important to give members immediate value and show them how they can maximiz

18、e that value in your program.Incentives help amplify your loyalty program during the onboarding process.Its also important to keep the member experience fresh and make members aware of program and benefits updates and new products.Games/Quizzes 49%Completing a profile 38%Reading/Watching educational

19、 content 33%Polls/Surveys 71%Which incentives would most excite consumers to learn about new products and/or loyalty program benefits?Product Rebates 52%Chance to win a prize 49%Bonus Points 48%Product Samples 69%Which incentives would most motivate consumers to learn about new products and/or loyal

20、ty program benefits?3ebbo 2023 Loyalty Amplifiers Data Study4ebbo 2023 Loyalty Amplifiers Data StudyyBoosting Sales Through Your Loyalty Program According to this new research,two-thirds of consumers say its important to buy from brands where they are loyalty program members.This speaks to the power

21、 of loyalty programs to increase sales for you,retain members and positively impact your bottom line.If you want to increase sales even more,consider cross-selling your product portfolio,leveraging partnerships and sponsorships and incentivizing channel adoption.Loyalty amplifiers like digital rebat

22、es,continuity programs and purchase-based chance-to-win(sweepstakes,instant win)incentives can help you increase your sales.Nearly 80%of consumers are likely to purchase multiple specific products in exchange for a rebate.Case StudyIn 2021,Nike and Dicks Sporting Goods announced that they would be p

23、artnering together on their loyalty programs.This means that customers can link their Dicks Scorecard and Nike Membership loyalty program accounts.In addition to the perks that members already receive,linking memberships together also unlocks special rewards and benefits a smart move for both brands

24、 to grow their customer bases and offer more value.For example,this could be when a consumer purchases hand cream and toothpaste together in one transaction to receive a$5 rebate.Incentivizing the purchase of multiple specific items at the same time is effective when the price points are low,and you

25、 have a large amount of inventory to be moved.To show the power of brand partnerships,nearly 80%of consumers said they are likely to make purchases with a brand in exchange for rewards and incentives that could also be used at other brands.For example,Dicks Sporting Goods and Nike integrated their l

26、oyalty programs.Nikes loyalty program links to Dicks membership,allowing consumers to shop for exclusive Nike shoes and apparel on Dicks website.This partnership will grow over time to include in-person events at Dicks locations.4ebbo 2023 Loyalty Amplifiers Data Study5ebbo 2023 Loyalty Amplifiers D

27、ata StudyEfficiently Encouraging Point Burn Many loyalty program members believe it takes too long to earn rewards.The result is that points balances tend to hang around.This leads to one potential headache for brands with loyalty programs the financial liability that comes with points,something tha

28、t is inherently built into any program.Getting loyalty program members to engage with you and redeem their points for rewards is the best path to customer satisfaction and member retention,as well as clearing that liability.Our data shows that 74%of consumers agree that loyalty program rewards often

29、 feel unattainable,they require making too many purchases,require too many points and take too long to earn.This has a direct impact on engagement.Consider nearly 90%of consumers said they engage with loyalty programs less often if they feel it takes too long to earn rewards.But maybe theres a way t

30、o encourage loyalty program members to use their points much sooner.Some things you can do to help in this area are to create attainable rewards and generate new reward excitement.Use loyalty amplifiers such as multi-sweepstakes,UGC rewards,limited-time rewards and point donations to assist.Nearly 7

31、0%of consumers are likely to redeem smaller amounts of loyalty program points in exchange for rewards like the chance to win a prize,a customized digital product or a donation to a charity,instead of having to“save up”points for larger ticket rewards like free products or merchandise.5Too much effot

32、 and time-consuming 48%Rewards arent valuable enough 45%Program benefits and earning potential is unclear 27%Takes too long to earn rewards 66%Reasons Why Consumers Havent Engaged with a Loyalty Program They Belong to6ebbo 2023 Loyalty Amplifiers Data StudyIncreasing Member RetentionEngaging your lo

33、yalty program members regularly through incentives is the key to retaining them.If members no longer see the value in your program or if theres nothing incentivizing them to interact,engagement can drop off.We found that 66%of consumers said the main reason they havent engaged with a loyalty program

34、 theyve belonged to for a long time is because it takes too long to earn rewards,48%of consumers said the reason is it required too much effort and is time-consuming,45%said the rewards arent valuable enough to them and 27%of consumers added that program benefits and earning potential is unclear.6Ch

35、ance to win a cash prize 51%Chance to win brand products 47%Chance to win a big-ticket item 28%Coupon code/discount 58%Incentives That Would Get Consumers to Re-Engage with a Loyalty ProgramChance to win a cash prize 55%Chance to win products from the brand 50%Chance to win a big-ticket item 27%Coup

36、on codes or discounts 60%Chance-to-Win Incentives That Would Keep Customers Most Engaged in Loyalty Programs7ebbo 2023 Loyalty Amplifiers Data StudySo,what would get loyalty program members who havent engaged in a long time to re-engage?According to the data,58%of consumers said receiving a coupon c

37、ode or discount would be the main reason for them to re-engage,51%said its a chance to win a cash prize,47%of said its a chance to win products from the brand and 28%said its a chance to win a big-ticket item like a car or television.Loyalty amplifiers like an exclusive offer hub,games,chance-to-win

38、,surprise&delight and fire drill rewards are extremely helpful.Coupon codes or discounts and a chance to win a cash prize top the list of key incentives.We saw that 60%of consumers said coupon codes or discounts keep them most engaged in loyalty programs,55%said its a chance to win a cash prize,50%s

39、aid its a chance to win products from the brand and 27%said its a chance to win a big-ticket item like a car or television.7 7Coupon code or discount 50%Chance to win brand products 43%Chance to win a big-ticket item 33%Chance to win a cash prize 53%Chance to win a trip/vacation 27%Turning Members i

40、nto Brand Advocates Turning your members into brand advocates can be challenging,but its the ultimate level of loyalty.One way to do this is by identifying your brand ambassadors and collecting authentic testimonials through loyalty amplifiers like user-generated content(UGC)contests,hashtag-to-ente

41、r programs,social sweepstakes,referral programs and social kickbacks.Our data found that overall,3 out of 4 consumers are likely to provide a brand/product testimonial or review if doing so rewarded them with an incentive(e.g.,the chance to win a prize,receive a discount or get bonus points).And mor

42、e than 1 out of 4 consumers is very likely to provide one.When asked what would incentivize them to submit user-generated content(text,videos,images,reviews),53%of consumers said a chance to win a cash prize would be the main reason they would want to submit user-generated content,nearly 50%said a c

43、oupon code or discount,43%said a chance to win products from the brand,33%said a chance to win a big-ticket item like a car or television and 27%said theyd be incentivized by a chance to win a trip/vacation.But only 11%of consumers said brands offer incentives to participate in user-generated conten

44、t regularly.So,there is a huge opportunity for brands to engage more with consumers through incentives.What Would Incentivize Consumers to Submit User Generated Content8ebbo 2023 Loyalty Amplifiers Data Study9ebbo 2023 Loyalty Amplifiers Data StudyyIts Time to Amplify Your Loyalty ProgramLoyalty pro

45、grams are powerful tools for customer engagement,but members need more incentives to engage regularly.Its clear from our data that loyalty amplifiers can go a long way in helping you achieve your program goals.From acquiring members to encouraging point redemption to creating brand advocates,give yo

46、ur members a reason to keep coming back for more.ebbo 2023 Loyalty Amplifiers Data Study9Methodologyebbo surveyed 1,314 U.S.consumers 18 and older in November 2022ebbo 2023 Loyalty Amplifiers Data StudyAbout ebboebbo is an all-in-one loyalty company that has helped leading brands build unforgettable

47、 customer experiences for over two decades.With our data-driven strategy,full-service approach and the unwavering support of the people behind our platform,our dedicated team will work with you to understand your loyalty goals,innovate solutions and help you build customer engagement on repeat.ebbo is headquartered in Rocky Hill,CT,with offices in Michigan and team members all over the U.S.If youd like to learn more about how to increase customer engagement,visit 2023 ebbo