1、Strategy&Crypto Survey 2023Selected resultsNovember 2023Strategy&November 2023The Strategy&Crypto Survey 2023 investigates the investment behavior and needs of retail crypto and digital asset investorsCountries covered in this years survey(#of participants per country)Key statisticsNumber of partici

2、pants:3,798Average age of participants:34.5 yrsComposition of the participants(age groups and gender)AustriaGermanyPolandSaudi ArabiaSwitzerlandTurkeyUnited Arab Emirates5001,000500398500400500FemaleMale418492330791749Total18-29 yrs30-39 yrs40-65yrs1,2402,5581 018Strategy&Crypto Survey 20232Strategy

3、&November 2023Strategy&Crypto Survey 20233Strategy&Crypto Survey 2023Key resultsStrategy&November 2023Across regions,almost 1/3 of retail crypto investors have allocated more than 10%of their wealth to the asset class1)Crypto ownership by country(Age 16-64)in 2023,StatistaShare of total wealth attri

4、buted to cryptocurrencies and digital assetsSingle selection(of answers=100%)Black SeaBlack SeaMore than 10%Between 5%and 10%Less than 5%38%38%33%35%17%24%24%34%36%39%36%34%48%46%28%26%28%29%49%28%30%Strategy&Crypto Survey 20234Growing adoption 2022-23Stable adoption 2022-23Declining adoption 2022-2

5、314%14%31%12%21%47%23%Crypto ownership1)AustriaGermanyPolandSwitzerlandTurkeySaudi ArabiaUAEStrategy&November 2023Bitcoins remains the most popular digital asset,while Ethereum has experienced a significant decline in popularity with retail investorsTop 5 cryptocurrencies and digital assets by owner

6、ship in 2022 vs.2023 in%Multiple selections possible(of answers 100%)79583131247744292824BitcoinEthereumDogecoinLitecoinNFTs20222023Strategy&Crypto Survey 20235October 2023November 20235Strategy&November 2023Retail investors have remained invested after the crashBehavior since the market crash in No

7、vember 2022Single selection(of answers=100%)Expected development of indiv.engagement in the marketSingle selection(of responses=100%)18%34%34%14%I have(partially)reduced my holdings and have not increased them againI have(partially)reduced my holdings and then repurchasedthem at lower pricesI have n

8、ot adjusted my holdingsI have increased my holdings15%27%39%17%2%Very significantincrease planned(100%)Significant increase planned(50-100%)Moderate increase planned(100%)October 202310are appropriate for making the digital asset space more secureunderline governments fearof losing control over mone

9、tary policyare the first step to ensuring the long-term growth and relevance of digital assets34%42%33%The recent regulatory actions against major digital asset trading platformsStrategy&Crypto Survey 202310Strategy&November 2023Strategy&Crypto Survey 202311Strategy&Crypto Survey 2023Key lessons lea

10、rned from surveyStrategy&November 2023Key learnings of the Crypto Survey(1/2)Despite two major setbacks in 2022,retail investors across countries remain on an aggregate level committed to the market Our survey indicates that allocated wealth has remained largely stable and a significant share of ret

11、ail investors regard lower prices as an attractive opportunity to extend existing positions For most retail crypto investors,digital assets represent a significant share of their wealth,on average between 5%and 10%A clear majority of retail investors(i.e.80%)plan to increase their digital asset inve

12、stments over the coming years almost 40%of this subset are intending to grow their investments by 50%or more Overall,there is very limited diver-sification of digital asset investments,with 70%of retail investors having five or fewer different tokens in their wallet Bitcoin remains by far the most i

13、mportant digital asset,with three of four wallets containing Bitcoin,while Ethereum has lost relevance compared to last years surveyOngoing commitment to digital assetsA significant share of wealth is allocated to digital assets Limited diversification ofdigital asset investmentsStrategy&Crypto Surv

14、ey 202312Strategy&November 2023Key learnings of the Crypto Survey(2/2)Growing relevance of neo-brokers and neo-banksLack of digital asset offeringsimplies risk of losing clientsAn adequate regulatory framework is desiredStrategy&Crypto Survey 202313 With their digital asset-centric offering and inte

15、rnational brands,providers like Binance,Coinbase,and C remain the most frequently used platforms across all analyzed countries However,neo-brokers and banks have gained significantly in popularity as a trading platform in Central Europe since our last survey in 2022,taking the top spot in Germany an

16、d Poland this year Given the retail investors strong commitment to the asset class,they expect their bank or broker to offer a dedicated crypto trading and custody feature Without such an offering,more than half of retail investors would consider alternative banking/brokerage providers Two major eve

17、nts within the space of one year have left a mark on retail investors,with more than half of them regarding the growing regulatory regime as a positive factor for the market and necessary for future growth At the same time,investors are still wary about how far regulations will go and if this will u

18、ltimately result in a prohibition of cryptocurrenciesStrategy&November 2023For detailed and country specific information,please reach out to your regional contactsDr.Philipp WackerbeckPartner,Strategy&Germany,Global Head of Financial Services+49 170 2238 Andreas TraumPartner,PwC GermanyDigital Asset

19、s Lead+49 160 9487 3173 Bartosz CielakSenior Manager,PwC Poland+48 519 507 Daniel EttlinDirector,Strategy&Switzerland+41 79 636 6661daniel.ettlinpwc.ch Jorge CamaratePartner,Strategy&Middle East+971 56 995 7347j.camarate Ozan CigizogluPartner,Strategy&Turkey+90 533 209 4879 ozan.cigizoglu Felix Bech

20、tPartner,Strategy&Germany+49 170 2238 Jens-Peter NeesManager,Strategy&Germany+49 160 40 76 745nees.jens-Hendrik BremerSenior Executive Advisor,Strategy&Austria+49 170 2238 Strategy&Crypto Survey 2023 PwC.All rights reserved.PwC refers to the PwC network and/or one or more of its member firms,each of which is a separate legal entity.Please see for further details.Disclaimer:This content is general information purposes only,and should not be used as a substitute for consultation with professional advisors.Thank you