1、CPG FOOD&BEVERAGE+ADVERTISING ON YOUTUBE CATEGORY INSIGHTS(2023)A PIXABILITY REPORTTABLE OF CONTENTSSECTION 1:The Food&Beverage Industry on YouTubeAn overview of the Food&Beverage space on YouTube,trends in the CPG Food&Beverage market,and brand&creator performance.Additional analysis on plant-based

2、 CPG brandsSECTION 2:Learnings From CPG Food&Beverage Brand AdvertisersAnalysis of paid campaign performance from previous CPG Food&Beverage brandsSECTION 3:Pixabilitys Success with CPG Food&Beverage Brand advertisersAnalysis of Brand Lift case studies CPG Food&Beverage+Advertising on YouTube 2023 P

3、ixability,Inc.All rights reserved.2TOP LINE HIGHLIGHTSCPG Food&Beverage paid media appearing on TV Shows&Program topics delivered strongest view to completion ratesThe Food&Beverage space on YouTube has reached 1.4T views from 2022-2023 YTD92%of Food&Beverage content on YouTube comes from creatorsBe

4、verage brands make up majority of top-viewed CPG food and beverage brandsFood&Beverage brands see higher VCR and CTR on placements outside of the Food&Drink categoryFood&Beverage brands see best CTR performance on interest targeting often outside of the Food&Beverage category145623CPG Food&Beverage+

5、Advertising on YouTube 2023 Pixability,Inc.All rights reserved.3FOOD&BEVERAGE INDUSTRY ON YOUTUBECPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.4 FOOD&BEVERAGE INDUSTRY ON YOUTUBEEngagement Rate=Engagements(Likes+Comments+Dislikes)/Views|Favorability=Likes/(Likes+Di

6、slikes)January 2022-July 2023IAB Category=Food&Drink|metadata contains alcohol-related keywords2022-2023 YTDTotal VideosChannelsAverage Engagement RateYoY Growth(2021-2022)1.4 TRILLION52MVIEWSThe food&beverage space on YouTube made up2M2.9%38%CPG Food&Beverage+Advertising on YouTube 2023 Pixability,

7、Inc.All rights reserved.57.2T5.4T 2.9TViews January 2022-July 2023 by IAB Category|Organic,Public YouTube dataHOBBIES&INTERESTSVIEWSMUSIC&AUDIOVIEWSTELEVISIONVIEWSSTYLE&FASHION2T VIEWSVIDEO GAMING1.7T VIEWSNEWS&POLITICS1.4T VIEWSFOOD&DRINK1.4T VIEWSSPORTS839B VIEWSFOOD&BEVERAGE INDUSTRY ON YOUTUBEFo

8、od&Drink Space Ranks#7 On YouTube The Food&Drink space makes up over 1.4T views on YouTube and ranks as#7 within the 26 IAB content classifications.Understanding which spaces are larger than Food&Drink can help CPG brands reach a broader audience.CPG Food&Beverage+Advertising on YouTube 2023 Pixabil

9、ity,Inc.All rights reserved.6FOOD&BEVERAGE INDUSTRY ON YOUTUBEOverview Of The Grocery Store AudiencePeople tend to spend nearly$40 more when doing grocery shopping onlineA recent Nielsen meta-analysis of CPG campaigns found that full-funnel strategies see up to 45%higher ROI and 7%increases in offli

10、ne sales compared to marketing campaigns across a single purchase stage.While most grocery shoppers arent buying online yet,they are shopping online.Today over 50%of offline grocery sales are influenced by digital,and 43%of CPG shoppers said they used search to become inspired,browse,or research in

11、their most recent shopping journey70%of primary shoppers for multi-person households are femaleSourceSourceSourceSourceSourceMore than 60%of offline grocery shoppers consider buying new brandsCPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.7FOOD&BEVERAGE INDUSTRY ON

12、YOUTUBEGen Z and Millennials find online video and CTV ads most helpful for discovering new grocery productsCPG Food&Beverage brands should consider targeting Gen Z and Millennial groups when introducing new products.Additionally,62%of these younger demographics find social media ads helpful for gro

13、cery shopping.Video Ads are most helpful for discovering new products(%US Gen Z/millennial digital grocery buyers)Source:eMarketer 2023Online Video adsConnected TV adsTraditional TV adsOnline image/banner adsIn-store print adsSponsored searchIn-store video adsEmail/newsletter adsIn-game adsPodcast a

14、ds17.7%35.9%27.2%25.4%23.5%15.3%13.6%22.1%12.5%11.0%2023 Pixability,Inc.All rights reserved.8CPG Food&Beverage+Advertising on YouTubeFOOD&BEVERAGE INDUSTRY ON YOUTUBEFood&Drink Space Grew 38%In 2022 Reaching 687B ViewsFood&Drink views slowed in 2020 in the midst of the COVID-19 pandemic(206B views v

15、s 242B in 2019).In 2021,the Food&Drink space soared past view counts in both 2019 and 2020,reaching 498B views.The Food&Drink space grew 38%in 2022 and reached 687B views.Comparing to Video Gaming,which has also seen 1T views from 2022-2023 YTD,Food&Drink is growing faster.Video Gaming only grew 12%

16、YoY from 2021-2022.Food&Drink vs.Video Gaming Views on YouTubeSource:PixabilityOne and YouTube API public data|2019-2022Video Gaming Food&Drink1T750B500B250B02019Views202020212022 2023 Pixability,Inc.All rights reserved.9CPG Food&Beverage+Advertising on YouTubeFOOD&BEVERAGE INDUSTRY ON YOUTUBESource

17、:PixabilityOne and YouTube API public data|Jan 2022-July 2023*Content from channels with over 10K subscribersShare Of Views By Channel TypeAmong the largest Food&Beverage content on YouTube viewed from 2022-2023,92%of views came from Creator channels,amounting to over 1T views.Brands made up 81B vie

18、ws and 8%of views.92%CreatorCreatorBrandTelevision NetworkOther92%of Food&Beverage content*comes from creatorsCPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.10FOOD&BEVERAGE INDUSTRY ON YOUTUBETop Food&Beverage creators cover different kinds of Food&Beverage contentA

19、SMR/MUKBANGRECIPESRECIPES/COOKINGCHALLENGE/ENTERTAINMENTMUKBANGNot every popular Food&Beverage channel will be suitable for every advertiser.Brands and agencies should work with a YouTube Measurement Program-Certified Brand Suitability and Contextual Targeting Leader to ensure suitability is met.Bay

20、ashi TV19.1M Subscribers9B Food&Beverage Views6.36%Engagement Ratechefkoudy 3.6M Subscribers5.5B Food&Beverage Views3.05%Engagement Ratealbert_cancook13.9M Subscribers9B Food&Beverage Views4.87%Engagement RateHmelkofm6.3M Subscribers5B Food&Beverage Views1.87%Engagement RateDONA 31.8MSubscribers3.4B

21、 Food&Beverage Views0.36%Engagement RateCPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.11FOOD&BEVERAGE INDUSTRY ON YOUTUBEBusting The 24 WORST Baking and FOOD MYTHS!1.3M Views 1.1M Views 5.1M Views Tribal African Food Challenge!Surviving a Day With the Hamar!Finding

22、 The Best Taco In L.A.YouTube creators create long-form content to emulate TV showsAccording to eMarketer,45%of all YouTube views takes place on TVs.Creators are adapting to this viewership trend by uploading more long-form content for viewers to watch on their TVs.Long-form Food&Beverage content on

23、 YouTube is high performing in both views and engagement.18-22 MINUTESIs a common length for certain food creators and is the average length of a 30-minute TV show without adsCPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.12FOOD&BEVERAGE INDUSTRY ON YOUTUBEBeverage

24、brands make up majority of top-viewed CPG food and beverage brands Coca-Cola leads CPG Food&Bev brands with 2.8B views since the start of 2022.Red Bull leads with YouTube subscribers with 12.5M.Among other successful brands are Sprite,Fanta,Nespresso,Fuze Tea,and Ocean Spray.CPG Food&Beverage Brands

25、 By Top Views And Subscribers Source:PixabilityOne and YouTube API public data|Jan 2022-July 2023ViewsSubscribers01B2B3B02.5M5M7.5M10M12.5MCoca-ColaRed BullSpriteFantaCadbury SilkNespressoCheez-ItEggo WafesSeattle CofeeFuze TeaPop-TartsMorningStarOREO CookieOcean SprayCPG Food&Beverage+Advertising o

26、n YouTube 2023 Pixability,Inc.All rights reserved.13FOOD&BEVERAGE INDUSTRY ON YOUTUBERed Bull uploaded the top video in 2023 among CPG Food&Beverage brands with 223M views and a 3.74%engagement rateSource:PixabilityOne and YouTube API public data|Jan 2022-July 2023Speed Ice Skating World Record The

27、brands use of YouTube Shorts took YouTube views to new heightsRed Bull,on top of being a leading energy drink brand,sponsors a variety of sporting events and teams.The brand has particularly adapted to extreme sports and uploads a plethora of extreme sports content to their YouTube channel,often in

28、the form of YouTube shorts.YouTube Shorts have over 2B monthly users.Given Shorts is a strong investment within YouTube,it is important for brands to upload YouTube shorts content to increase maximum visibility among current and new audiences.CPG Food&Beverage+Advertising on YouTube 2023 Pixability,

29、Inc.All rights reserved.14FOOD&BEVERAGE INDUSTRY ON YOUTUBESource:PixabilityOne and YouTube API public data|Jan 2022-July 2023Cheez-Its Puffd advertisement saw over 150M views in 2023The 15-second video was among the most-viewed CPG Food&Beverage advertisements.Cheez-It Puffd|Puffdrizer Unleashed:15

30、CPG Food&Beverage+Advertising on YouTube15 2023 Pixability,Inc.All rights reserved.FOOD&BEVERAGE INDUSTRY ON YOUTUBEAlternative CPG:Plant-based milk brands have highest views in this category alongside plant-based protein brandsPlant-based milk brands Blue Diamond(153M views,19K subscribers)and Silk

31、(69M views,9.5K subscribers)lead all plant-based CPG brands.Behind these brands is Beyond Meat with 58M views.Alternatively,plant-based protein brand Sunwarrior led in subscribers with 30K.The brand has previously uploaded more long-form content which converted viewers into subscribers.Alternative C

32、PG(Plant-Based)Food&Beverage Brands By Top Views And Subscribers Source:PixabilityOne and YouTube API public data|Jan 2022-July 2023ViewsSubscribers050M100M150M200M010K20K30K40KBlueDiamondGrowersThe Silk ChannelBeyond MeatOatlyGarden of LifeOrgainMadeGood FoodsSimple Millsbare snacksSunwarriorCPG Fo

33、od&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.16FOOD&BEVERAGE INDUSTRY ON YOUTUBEThe most-viewed plant-based ad was for Blue Diamond coffee creamersBlue Diamond(BlueDiamondRoasters)had the most-viewed plant-based advertisement among top plant-based CPG brands,reaching 44

34、M views.Turn everyday coffee into a delicious treat with Almond Breeze CreamerCPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.17FOOD&BEVERAGE INDUSTRY ON YOUTUBEMultiple content creators appear in high-growth keywords relating to“plant-based diet”YouTube searches You

35、Tube searchers are turning to creators for plant-based diet content.Well Your World and Alexandra Andersson promote a vegan diet through recipe content.While FlavCity with Bobby Parrish isnt entirely a vegan channel,it primarily focuses on top-quality items at the grocery store and has a variety of

36、plant-based recipes and product reviews.To increase visibility on YouTube,brands are encouraged to 1)establish influencer partnerships with plant-based creators,2)create compelling content that emulates creator content,and 3)run creatives on plant-based content on YouTube.Source:Google Trends-Octobe

37、r 2022-October 2023 RISING KEYWORDS GROWTHwell your world+5000%plant based thanksgiving+5000%plant based protein sources+5000%flavcity+5000%alexandra andersson+5000%YouTube Search Interest For Plant-Based DietRising And Top Keywords11/1/220255075100Plant-based diet:(United States)1/1/233/1/235/1/237

38、/1/239/1/23CPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.18FOOD&BEVERAGE INDUSTRY ON YOUTUBERecipe content in the form of YouTube Shorts are popular among plant-based content Cheap&Easy Vegan Baconcherry tomato soup#soup#recipe#cooking#plantbased#vegan#healthyrecip

39、eIced Caramel Oat Milk Latte!CPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.19LEARNINGS FROM CPG FOOD&BEVERAGE BRAND ADVERTISERSSECTION 02CPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.20LEARNINGS FROM CPG FOOD&BEV.BRAND ADVERTISERS

40、What content categories drove the best performance for Food&Beverage brands?Hint:its not food.SOURCE:Pixability YouTube Campaign Data,April 2022-March 2023Food&Bev brands see higher CTR outside of Food contentMusic&AudioEducationTech&ComputingAutomotiveTelevisionBooks&LiteratureHome&GardenScienceEve

41、nts&AttractionsTravelMedical HealthVideo GamingShoppingPetsMoviesStyle&FashionSportsBusiness&FinanceHobbies&InterestsFamily&RelationshipsHealthy LivingPop CultureNews&PoliticsFine ArtFood&DrinkTech&Computing Medical HealthFood&DrinkHealthy LivingEducationSportsPop CultureStyle&FashionNews&PoliticsFa

42、mily&RelationshipsMusic&AudioHobbies&InterestsTelevisionVideo GamingAutomotivePetsMoviesBusiness&FinanceTravelHome&GardenBooks&LiteratureShoppingFine ArtEvents&AttractionsScienceFood&Bev brands see higher VCR outside of food content 2023 Pixability,Inc.All rights reserved.21CPG Food&Beverage+Adverti

43、sing on YouTubeLEARNINGS FROM CPG FOOD&BEV.BRAND ADVERTISERSInStream ads perform best in CTR among all ad formats from CPG campaignsBrands should consider what KPIs are most important to them when running on specific ad formats.Based on previous CPG campaigns,InStream ads are important for driving c

44、licks,which can ultimately lead to conversion.Performance By Ad FormatSource:Pixability YouTube Campaign Data,January 2020-August 2023.20%.05%.10%.15%0%InStreamNon-skipBumperAd formatCTR 2023 Pixability,Inc.All rights reserved.22CPG Food&Beverage+Advertising on YouTubeLEARNINGS FROM CPG FOOD&BEV.BRA

45、ND ADVERTISERSCPG Food&Beverage brands running ads on TV Screens see highest VCR while running on Mobile sees highest CTRAdvertisements on TV Screens emulate traditional TV commercials and are more likely to have higher view-to-completion rates on your ads.In comparison,Mobile drives the highest CTR

46、 by a landslide compared to other devices.Brands who are prioritizing CTR as a KPI in their campaigns should consider running their ads on Mobile.VCR And CTR Performance By DeviceSource:Pixability YouTube Campaign Data,January 2020-July 2023Includes campaigns running on all devicesVCRCTR20%40%60%80%

47、TV ScreensDesktopTabletMobile0%0%0.10%0.20%0.30%CPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.23LEARNINGS FROM CPG FOOD&BEV.BRAND ADVERTISERSCPG Food&Beverage Bumper ads see best view rates on TV Screens and Desktop against all other industriesView rates on TV Scre

48、ens and Desktop from CPG Food&Beverage campaigns outperform campaigns from all other industries.Food&Beverage CPG campaigns running on TV Screens see a 55%view rate(vs 32%among all other industries)and Desktop see a 52%view rate(vs 33%view rate among all other industries).Bumper Ad View Rate by Devi

49、ceSource:Pixability YouTube Campaign Data,January 2020-August 2023Includes campaigns running on all devices0%20%40%60%CPG View RateAll Categories View RateTV ScreensDesktopMobileTablet+23 PTShigher view rates on TV ScreensCPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserv

50、ed.24LEARNINGS FROM CPG FOOD&BEV.BRAND ADVERTISERSFood&Beverage CPG brands see best CTR performance on interest targeting often outside of the Food&Beverage categorySource:Pixability YouTube Campaign Data,January 2020-August 2023 Among IAB placement categories with at least 500K impressionsInterest

51、Targeting CTR IndexCTR IndexAudience Interest TargetingVideo GamesApparel&AccessoriesAspiring ChefsFood&DiningComedy Movie FansConvenience Store Bargain HuntersActivewearGame,Reality&Talk Show Camping&Hiking Grocery ShoppersBbqs&GrillsBack-To-School ShoppingFitness Products&Services0100200300400CPG

52、Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.25LEARNINGS FROM CPG FOOD&BEV.BRAND ADVERTISERSCPG Food&Beverage paid media appearing on TV Shows&Program topics delivered strongest view to completion rates Food&Beverage(CPG)paid media appearing on TV Shows&Programs,Peopl

53、e&Society,and Sports topics earned the highest view-to-completion rates compared to other topics.Meat&Seafood earned the highest click through rates at 0.18%,followed by Music Videos(0.17%).Brands should consider targeting that aligns with top performing topics to reach the most engaged audiences.So

54、urce:Pixability Food&Beverage CPG data|January 2020-August 2023Among topics with at least 50K impressions Topic VCR CTRTV Shows&Programs94.99%0.05%People&Society90.31%0.05%Sports86.34%0.03%Music&Audio84.55%0.03%Humor80.61%0.04%Celebrities&Entertainment News79.22%0.06%Nutrition69.85%0.06%Music Videos

55、68.09%0.17%Snack Foods66.89%0.03%Meat&Seafood66.73%0.18%Top 10 Topics By Performance(Sorted By VCR)2023 Pixability,Inc.All rights reserved.26CPG Food&Beverage+Advertising on YouTubeLEARNINGS FROM CPG FOOD&BEV.BRAND ADVERTISERS2023:Aligning your video strategy with the consumer journeyQ1 and Q2 2023-

56、All Pixability Food&Beverage campaigns running on all deviceVAC Campaigns not includedFood&Drink Bumper Impressions By DeviceFood&Drink InStream Impressions By DeviceFood&Drink Non-Skip Impressions By DeviceTV Screens has the highest share of impressions among all major ad formats among Food&Beverag

57、e campaigns,indicating that there is the greatest opportunity incremental reach and awareness with YouTube on TV.Non-Skip sees the highest share of Mobile impressions(39%of impressions compared to 32%on InStream and 27%on Bumper ads).Brands should be engaging users on mobile with interactive feature

58、s showing the closest retail locations that sell a brands product.DesktopMobileTabletTV ScreensDesktopMobileTabletTV ScreensDesktopMobileTabletTV ScreensCPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.27LEARNINGS FROM CPG FOOD&BEV.BRAND ADVERTISERSLeverage a platform

59、 that can A/B test both contextual&audience targeting tacticsCONTEXTUALViewer is watching a video that is relevant based on.AUDIENCEViewer showed intentTOPIC:“Cereal”KEYWORD:“Cereal”PLACEMENT:“Cereal”AUDIENCE REACHED:People interested in“Cereal”contentCUSTOM INTENT:Actively searched for“Cereal”on Go

60、ogle or YouTubeCUSTOM AFFINITY:Visited supermarkets,visited cereal websitesREMARKETING:Visited advertisers website or YouTube channel or is already in their CRM databaseAUDIENCE REACHED:People showing intent to purchase cerealCPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights re

61、served.28PIXABILITYS SUCCESS WITH CPG FOOD&BEVERAGE BRAND ADVERTISERSSECTION 03CPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.2910X7.3%600%6.8K$0.218.99%7X40.9KHigher VCR for CPG Brands InStream ads(than their previous campaigns benchmarks)Lift in Purchase Intent fo

62、r a Cheese brand using CTVReturn on ad spend for a major CPG brandStore visits driven with Shopper Marketing funds for major CPG brandAverage cost per grocery store visit across a portfolio of established Meat Brands Conversion rate for in-store sales for leading food brandLift in brand search for a

63、 frozen food brand(Google best-in-class lift)Automatic Optimizations driven in-campaign for a CPG brandPIXABILITYS SUCCESS WITH CPG FOOD&BEV.BRAND ADVERTISERSPixability-Driven Outcomes for Food&Beverage Brands CPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.30PIXABIL

64、ITYS SUCCESS WITH CPG FOOD&BEV.BRAND ADVERTISERSCase Study:KIND Increases Unique Reach Across YouTube and CTV with Pixability73%22M+2.3KEY OUTCOME:INCREMENTAL AUDIENCE REACHCHALLENGEBack-to-school season is a critical opportunity for KIND;however,its also one of the busiest advertising times of the

65、year,making it hard to stand out.KIND sought to differentiate itself by partnering with Pixability and leveraging YouTube to drive offline sales intent and increase household penetration of their 100-calorie mini bars.SOLUTIONThe Pixability team leveraged their expertise in both behavioral and conte

66、xtual targeting tactics to execute KINDs campaign and implemented a test-and-learn agenda to open up additional demographics and audiences.The campaign also included CTV to reach consumers when they most engage with YouTube.The Pixability team leveraged optimization levers such as dayparting to incr

67、ease bids during primetime viewing,which led to higher overall completion rates.Total Completion RateUnique Audience PenetrationIn points for Absolute LiftCPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.31PIXABILITYS SUCCESS WITH CPG FOOD&BEV.BRAND ADVERTISERSCase St

68、udy:Driving In-Store Visits And ROAS For A CPG Brand56%600%KEY OUTCOME:RETURN ON ADVERTISING SPENDCHALLENGEA global media agency wanted to raise product awareness among U.S.male outdoor enthusiasts ages 18-64 for its CPG brand client,ultimately aiming to drive in-store sales at the many pharmacies a

69、nd grocery stores where the brands product is sold and sought a technology partner to drive precision impact at scale.SOLUTIONPixabilityONE isolated and optimized toward the optimal mix of targeting parameters to best reach the brands core audience:placements on adventure and outdoors channels,and t

70、argeting against active watersports interests like kayaking and surfing.Pixability also generated a custom targeting list of more than 10,000 U.S.ZIP codes to only reach viewers near stores where the sunscreen was sold.Higher view rate than benchmarksReturn on ad spendCPG Food&Beverage+Advertising o

71、n YouTube 2023 Pixability,Inc.All rights reserved.32Source:Pixability food&bev CPG client data|January 2021-June 2022when campaigns were eligible and inclusive of brand lift for ad recall,Pixability was able to increase ad recall A campaign metric that measures how memorable an advertisement is to a

72、n audienceWhich of these food brands have you seen online video advertising for?AD RECALLFOR EXAMPLE,+6-9%PIXABILITYS SUCCESS WITH CPG FOOD&BEV.BRAND ADVERTISERSTop-Performing Ad Recall Case Study:Pixability Morning Beverage Brand ClientCASE STUDY STRATEGYIn this top performing case study Pixability

73、 aligned with the client KPIs on Awareness.We suggest running Ad Recall or Awareness to help identify key targeting and creatives that result in a favorable response for your brand.As a result,Pixability improved awareness on this campaign between+16-17%.on averageCPG Food&Beverage+Advertising on Yo

74、uTube 2023 Pixability,Inc.All rights reserved.33Source:Pixability food&bev CPG client data|January 2021-June 2022when campaigns were eligible and inclusive of brand lift for ad awareness,Pixability was able to increase ad recall A campaign metric that measures how familiar a consumer becomes with yo

75、ur brand after being exposed to your YouTube AdWhich of these snacks have you heard of?AWARENESSFOR EXAMPLE,2.5%-4%PIXABILITYS SUCCESS WITH CPG FOOD&BEV.BRAND ADVERTISERSTop-Performing Awareness Case Study:Pixability health snack brand clientCASE STUDY STRATEGYIn this top performing case study Pixab

76、ility aligned with In this top performing case study Pixability aligned with the client KPIs on Awareness.We suggest running Ad Recall or Awareness to help identify key targeting and creatives that result in a favorable response for your brand.As a result,Pixability improved awareness on this campai

77、gn between+5-6%.on averageCPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.34Source:Pixability food&bev CPG client data|January 2021-June 2022when campaigns were eligible and inclusive of brand lift for consideration,Pixability was able to increase purchase intent bya

78、 campaign metric that measures whether a consumer would consider buying from a brandWhich of these ice cream brands would you consider buying?CONSIDERATIONFOR EXAMPLE,+1.5-3%PIXABILITYS SUCCESS WITH CPG FOOD&BEV.BRAND ADVERTISERSTop-Performing Consideration Case Study:Pixability health snack brand c

79、lientCASE STUDY STRATEGYIn this top performing case study Pixability aligned with the client KPIs on consideration.We suggest running consideration or favorability to help identify key targeting and creatives that result in a favorable response for your brand.As a result,Pixability improved consider

80、ation on this campaign between+3.5-4.5%.on averageCPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.35Source:Pixability food&bev CPG client data|January 2021-June 2022when campaigns were eligible and inclusive of brand lift for purchase intent,Pixability was able to in

81、crease purchase intent byA campaign metric that measures how likely a viewer would purchase from your brandThe next time you purchase health bars would you purchase from this brand?PURCHASE INTENTFOR EXAMPLE,+1-2%PIXABILITYS SUCCESS WITH CPG FOOD&BEV.BRAND ADVERTISERSTop-Performing Purchase Intent C

82、ase Study:Pixability health snack brand clientCASE STUDY STRATEGYThe strategy behind this top performing brand lift study was focused on increasing awareness of the snack brand and their new product.This started with an upper funnel awareness question against their main creative.Pixability then focu

83、sed the lower funnel questions against reinforcement assets like Bumpers,and used Non-Skip creatives against retargeting audiences.As a result,Pixability improved purchase intent on this campaign+4.5-5.5%.on average36 2023 Pixability,Inc.All rights reserved.CPG Food&Beverage+Advertising on YouTubeOn

84、ly Brand Suitability Leader Google-Certified for InsightsInsights-driven-suitability that is more cost-efficient,has deeper performance data and the best made for kids model.Only YouTube Platform with Performance/Bid OptimizationPixabilitys platform has handled more YouTube campaigns than any other

85、company outside of Google and is the only 3rd party with tech-driven activation and optimization to maximize performance.Only 3rd Party Focused On Intersection Of CTV&YouTubeOther YouTube 3rd parties are very focused on social platforms,while Pixability is the only 3rd party focused on driving suitability and performance on YouTube&CTV.CPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.37