去中心化環境中的營銷和招聘.ppsx

1、Marketing and Recruitment in a Decentralized EnvironmentMary Ann RotertUniversity of MissouriNichole ClarkUniversity of MissouriSteffen ReinhartUniversity of TorontoDominic AbogadoUniversity of TorontoRecruitment ina Decentralized EnvironmentPresented by:Steffen ReinhartAssistant Director,Recruitmen

2、t and Admissions CommunicationsDominic AbogadoRecruitment Officer,Communications&Relationship ManagementAbout U of TAbout U of T4Were big.About U of T XXX,XXX studentsXX,XXX undergraduate students XXX,XXX applications 660,000+alumni around the world Three campuses Seven direct-entry undergraduate di

3、visions5University Admissions&OutreachDaniels Faculty of Landscape,Architecture,and DesignFaculty of Applied Science&EngineeringFaculty of Arts&Science Rotman CommerceFaculty of Kinesiology&Physical EducationFaculty of MusicUniversity of Toronto MississaugaUniversity of Toronto ScarboroughAbout U of

4、 TUndergraduate Recruitment All divisions work together to recruit on behalf of the University UAO doesnt have authority over divisions Professional relationships and collaboration holding the union together6About U of TUndergraduate Recruitment All divisions work together to recruit on behalf of th

5、e University7About U of T Recruitment visitsQR code Campus tours Oversight Collaboration8Campus ToursCampus Tours10We have a lot of tours.Campus ToursMississaugaScarboroughSt.George(downtown Toronto)ArchitectureKinesiologyMusicEngineeringArts&Science8 different colleges/residencesRotman Commerce11Ca

6、mpus ToursFolders12Campus ToursTemplatesCampus ToursTemplates Semi-standardized form Each template collects“core”data points Flexible for individual areas needs14Campus Tours15Campus Tours16Campus Tours Set baseTemplate for each tourBasic transactional communicationAllow everyone to take it from the

7、re Folder structureCampus Tour top level individual department in sub folder17Recruitment VisitsRecruitment Visits19We have a lot of recruiters doing a lot of things.Recruitment VisitsFolders&Templates Folders organize visits by region Templates organize visits by type20Recruitment VisitsFolders21Re

8、cruitment VisitsTemplates22Recruitment VisitsVirtual Recruitment-Standard23Virtual Recruitment-FairVirtual Recruitment-SpecialRecruitment VisitsVirtual Recruitment-USA24Recruitment Visit-CanadaRecruitment VisitsPandemic Pivot:Lead Collection Before 2020,we used tablets to collect leads at school vis

9、itsShakey and complicated implementationCould we pass around tablets post-pandemic.?Starting fall 2023,we created lead collection forms for each recruiterMade QR codes and short links to embed in recruitment materialDeveloped personalized follow-up messages for each recruiter25Recruitment VisitsPand

10、emic Pivot:Lead Collection 26Recruitment VisitsPandemic Pivot:Lead Collection 27Recruitment VisitsPandemic Pivot:Lead Collection 28Monitoring and CollaboratingMonitoring and Collaborating Use several reports to stay on top of whats everyone doing Regular communication with communications colleagues

11、Training30Monitoring and Collaborating31Monitoring and Collaborating32Monitoring and Collaborating33Monitoring and Collaborating34Monitoring and Collaborating35Monitoring and Collaborating36Thanks!steffen.reinhartutoronto.cadominic.abogadoutoronto.caCOORDINATING DEPARTMENTAL MESSAGESCOORDINATING DEP

12、ARTMENTAL MESSAGESA PEEK AT OUR CAMPUSEMCRecruitment&EnrollmentCentral CommunicationsStudent CommsLAYERS OF RECRUITMENT EFFORTSLETS REWIND A BITEMCRecruitment&EnrollmentCentral CommunicationsStudent CommsIN THE BEGINNING EMC needed to insert divisional messages into our yield campaign Specified topi

13、c,specified time Requested copy from the academic units Just send us an email Make it easier for them and usREQUEST FOR COMMUNICATIONS v1CAN WE SEND OTHER MESSAGES?REQUEST FOR COMMUNICATIONS v2REQUEST FOR COMMUNICATIONS v3LETS GO FURTHER Whats next?How can we be more intentional?WORKING TOGETHER1.Va

14、lue2.Research 3.Dean WelcomeIT IS A JUGGLING ACT1.Remain the expert in your area 2.A calendar is your best friend3.Work hard and be nice to peopleSAME PROCESS,DIFFERENT FORMCOLLABORATIONLOOKING FORWARD1.Reminding others that the forms exist2.Continuing to bring people togetherMizzou.us/rfcMizzou.us/rfeMary Ann RotertDirectorEnrollment Management Communicationsrotertmamissouri.eduNichole ClarkCampaign CoordinatorEnrollment Management Communicationsclarknlmissouri.eduHAPPY TO CHAT!#SlateSummit