1、WHO ARE THE NEW AGENTS ON THE LIST?FIND OUT INSIDE!THETOP GLOBALLICENSING AGENTSTHE LICENSING INDUSTRYS THOUGHT LEADERLICENSEGLOBAL.COM APRIL 2023 OVER$350 MILLION IN FRANCHISE REVENUE TO DATE 16.8 MILLION GAMES SOLD WORLDWIDEATLUS.SEGA.For licensing and partnership opportunities,email EDITORIAL DEP

2、ARTMENTVICE PRESIDENT,CONTENT AND STRATEGYAmanda Cioletti SENIOR MANAGING EDITORPatricia DeLuca CONTENT DIRECTOR,EMEABen Roberts CONTENT EDITORJane Neal DIGITAL EDITOR,U.K.AND EMEAIan Hart DIGITAL EDITORSMcKenna Morgan Barbara Smith ART DEPARTMENTART DIRECTORCarey Sweeten SENIOR AD OPERATIONS SPECIA

3、LIST Jacqi Fisher jacqi.fi ADVERTISING DEPARTMENTVICE PRESIDENT,SALESHoward Gelb EUROPEAN BUSINESS DEVELOPMENT AND ACCOUNT DIRECTORMatthieu Battini HEAD OF DIGITAL SALESAdrian Floyd adrian.fl ACCOUNT MANAGERS(U.S.)Kelli Couchee (U.S.)Allie Mintz (U.S.)Christie Ramsey (U.S.,Asia and Oceania)Sarala Go

4、vindan (EMEA)Cassius Anderson (EMEA)Greg McDonald (U.S.and LATAM)Raquel Villazon DIGITAL SALES MANAGERS(U.K.and EMEA)Max Carpanini (U.S.)Justin Giuffrida MARKETING DEPARTMENTMARKETING DIRECTORMathilde LeBorgne DIGITAL DIRECTORStephen Wray MARKETING ANALYSTJack Beaman GROWTH MARKETING MANAGERChena Oh

5、anele DIGITAL MARKETING SPECIALISTSKendall Adams Harry Ivin DIGITAL CREATIVE DESIGN MANAGERJoseph Rose GLOBAL LICENSING GROUPSENIOR VICE PRESIDENTAnna Knight LICENSING AND REUSE OF CONTENTContact our offi cial partner,Wrights Media,about available usages,license fees and award seal artwork at for mo

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10、arties for marketing purposes,simply call toll-free 888-644-2022 and a customer service representative will assist you in removing your name from Informa Markets lists.Outside the U.S.,please phone 218-740-6836.License Global does not verify any claims or other information appearing in any of the ad

11、vertisements contained in the publication,and cannot take responsibility for any losses or other damages incurred by readers in reliance of such content.To subscribe,visit LicenseG.For customer service support,call toll-free 888-644-2022 or 218-740-6836 if outside the U.S.You can also email .The Lic

12、ensing Industrys Thought LeaderLICENSEGLOBAL.COMWWW.LICENSEGLOBAL.COMAPRIL 2023 3TOP GLOBALLICENSING AGENTS 2023The licensing industry had significant growth last year,thanks to the help of licensing agents.THE LICENSING INDUSTRY is thriving.In just one year,retail sales saw an increase of$10 billio

13、n,from$70 billion in 2021 to more than$80 billion in 2022.The increase is due to licensing agents and the brands they rep-resent continuing to alter the consumer product landscape by introducing branded collaborations throughout last year and more for 2023 and beyond.License Globals annual Top Globa

14、l Licensing Agents report examines the retail sales of the worlds leading brand extension agencies,noting“ones to watch”and breaking down the biggest agents by region and in granular detail.The report showcases retail sales data from the previous year as self-reported by each agency and represents g

15、lobal sales of licensed merchandise.This year,the Top Global Licensing Agents report has a fresh look reflecting the innova-tion licensing agents bring to the market WWW.LICENSEGLOBAL.COM4 APRIL 2023What is a licensing agent?Licensing agents are tapped to represent marketable intellectual property o

16、n a brands behalf.Licensing agents,in part-nership with the licensor,will develop a scalable strategy and take the necessary steps to fulfil and implement the strategy by sourcing suitable licensees and,in some cases,bringing the product to market by brokering retailer deals.The role of a licensing

17、agent is a brands true partner and an entrusted colleague in bringing a companys most-valued asset its IP to broader audiences.Licensing agents have grown exceed-ingly more sophisticated since the early days of brand licensing,now often scaling their operations beyond the basic licensing categories

18、such as apparel and accessories,toys and games or food and beverage to tech-based categories like NFTs,video games and AR/VR,or through using advanced tactics like product collaborations to create a buzz in the market or maybe even a viral sensation.Licensing agents top-level goals are to:Build new

19、relationships and strengthen existing ones,allowing a brand to realize its fullest opportunity.Enter deal negotiations on a brands behalf.Bring in-depth category expertise to brands looking to expand beyond their core.Identify market and category trends.Marry retailers and retail channels to a licen

20、sors brand extension strategy.worldwide.IMG remains at the No.1 spot for the fifth time in a row,with$15.4 billion(up$1.2 billion year-on-year)in retail sales for its clients such as Pepsi,“Fortnite,”Volkswagen and many more.Following IMG at No.2 is CAA,which reports$13.7 billion in retail sales,Bea

21、nstalk at$9.9 billion and LMCA with$7.6 billion in retail sales.This year,there are two new companies in the Top 20 list.Who are they?Read on to find out plus gain insight on licensing agencies by geographical breakdown,trends in the space of consumer products,and much more.*License Global consults

22、various industry sources,financial documents,annual reports,etc.and relies on the fiduciary responsibility of each company for accuracy.Figures,when necessary,have been converted to U.S.dollars using the exchange rate for March 1,2023.WWW.LICENSEGLOBAL.COM6 APRIL 2023evolve your brandGET IN TOUCH:BE

23、ANSTALKBEANSTALK.COM|WWW.BEANSTALK.COMREPRESENTATION|STRATEGY&PARTNERSHIPS|CONSULTING CULTURAL INTELLIGENCE|LEGAL&FINANCE|AUDITINGfor a bold future$9.9B2022 RETAIL SALES30+INDUSTRY AWARDS#3GLOBAL LICENSING AGENTTOP 20 GLOBAL LICENSING AGENTSRankAgencyRetail Sales1IMG$15.4B(E)2CAA Brand Management$13

24、.7B(E)3Beanstalk$9.9B(E)4LMCA$7.6B(E)5Animation International$5.2B(E)6Global Icons$3.8B7CLC$3.65B8WildBrain CPLG$3.5B(E)9Brand Central$3.4B(E)10Joester Loria Group$2.8BRankAgencyRetail Sales11Brandgenuity$2.4B(E)12Guangzhou Art-land Holding Company$2.1B(E)13MDR Brand Management$1.68B(E)14Broad Stree

25、t Licensing Group$1.26B(E)15Seltzer Licensing Group$1.2B(E)16The Brand Liaison$1B(E)17Retail Monster$975M 18Rights&Brands$900M(E)19Viz Media$710M(E)20Redibra$576M(E)CLICK HERE for full list including key clients and brandsNEW WWW.LICENSEGLOBAL.COM8 APRIL 2023GLOBAL LICENSING AGENTS TO WATCHRankAgenc

26、yRetail Sales21Semk Global Marketing$500M(E)22Tycoon Enterprises$500M(E)23Lisa Marks Asssociates$456.8M(E)24Licensing Street$450M(E)25Alifish$430M(E)26Striker Entertainment$400M(E)27TSG Brands$400M(E)28Brand Licensing Team$395M(E)29Valen Group$350M30Evolution$325M(E)RankAgencyRetail Sales 31Haven Gl

27、obal$250M32LicenseWorks$225M(E)33Brand Activation Consulting$186.3M(E)34Starwood Brands$180M(E)35Jewel Branding&Licensing$170M(E)36MHS Licensing+Consulting$144M(E)37Maurizio Distefano The Evolution of Licensing$130M(E)38Medialink Animation International$113M(E)39The Point.1888$106M(E)40La Panaderia

28、Licensing&Marketing$100M(E)CLICK HERE for full list including key clients and brandsNEWNEWNEWNEWNEWWWW.LICENSEGLOBAL.COMAPRIL 2023 9TOP GLOBAL LICENSING AGENTS:GEOGRAPHICAL BREAKDOWNTOTAL REVENUE:$87.9BNORTH AMERICA$71.3BEMEA(inc.U.K.)$6.5BLATAM$1.2BAPAC$8.8BSTATS AND TRENDSTotal Rise over 2022:$6,7

29、02,677,686 Average Growth YoY(%):39%Highest Growth:The Point.1888(+415%)Total Position Shifts:39Total Revenue of Top 10 Agents:$68,950,000,000 Total Revenue of Top 20 Agents:$81,175,000,000 Largest Revenue Jump:CLC($1.25B)Total Revenue of New Brands:$3,880,600,000 WWW.LICENSEGLOBAL.COM10 APRIL 2023C

30、HEERS TOBRANDGENUITYThanks to our team,clients,licensees and industry colleagues past and present for a successful and memorable 20 years!TOP GLOBAL LICENSING AGENTS:MARKET OVERVIEWIn 2022,more than 50 brand licensing agents produced over$80 billion in retail sales of licensed goods,representing tho

31、usands of household name brands.License Global takes a deep dive into the ongoing growth of the businesses behind the powerhouse brands making waves at retail through experiences and generating billions of impressions through high-profile collaborations.AT A GLANCE A Continued Era of Growth The Curr

32、ent Trend Landscape Key Data TakeawaysA Continued Era of GrowthLast year,License Global reported that 62 submitting brands were responsible for$80.29 billion in sales for the financial year of 2021.This year,were pleased to reveal that global sales of licensed goods at retail have risen to$87.92 bil

33、lion,a$7.8 billion rise over FY2021 with an average of 39%growth across the agent business.Licensed agents returning to the report for the 2023 edition have generated an average of 40%growth,with new brands on the list submitting an additional$3.8 billion to the annual figures.The top 10 agents in o

34、ur ranking,alone,are responsible for more than$69 billion in global revenue,with the top 20 generating a cumulative$81 billion globally.The Current Trend LandscapeAcross the globe,trends pertinent to the licensing landscape are emerging,showing true staying power as well as sway among consumers.The

35、key trends cover“kidult”culture,with the increase in collectibles,the ongoing demand for nostalgia properties and co-sharing of WWW.LICENSEGLOBAL.COM12 APRIL 2023toys between parents and children.This hugely popular trend is on display across the worlds toy fairs and is a continuous source of inspir

36、ation and success for the licensing business.Another key trend playing out worldwide is the continued success of location-based experiences,a market that has only become more crea-tive as the licensing industry delves deeper into its potential.However,while these trends make for entertaining con-sid

37、eration of future potential,the License Global Top Brand Agents Report has uncovered the categories and products being backed by the biggest brands in the business over 2023.What brand categories offer the most significant opportunities for licensed consumer products in 2023/2024?FashionFood&Beverag

38、eCorporate Brands(e.g.,Automotive,Industrial,Technology and Transport)Entertainment(Gaming)Entertainment(Animation)SportsEntertainment(Television and Streaming)Beauty&WellnessArt&Design Entertainment(Film)FitnessPublishingPetsHeritageNon-Profit0%10%20%30%40%50%WWW.LICENSEGLOBAL.COMAPRIL 2023 13What

39、product categories offer the most significant opportunities for licensed consumer products in 2023/2024?FashionFood&BeverageToysBeauty&WellnessHome(Dcor)Location-Based ExperiencesGiftingEntertainment(Gaming Adaptation/In-Game Items)Stationery/Paper GoodsFootwearNFTs(Non-Fungible Tokens)FitnessHome(O

40、utdoor)Entertainment(Series&Movie Adaptations)Entertainment(Metaverse Products/Skins)What are the main challenges facing the global brand licensing industry today?0%10%20%30%40%50%60%70%80%Economic impact on consumer confidence or changing consumer prioritiesSupply chain disruptionRetailers focusing

41、 on private/in-house brandsReduced brick-and-mortar retail activityIncreased risks for brand owners,licensees and retailersBrand consolidation/mergersIncreased speed-to-market pressure based on consumer trendsSustainability expectations from consumersDropping consumer interest in licensed goodsE-com

42、merce market saturation0%10%20%30%40%50%60%70%WWW.LICENSEGLOBAL.COM14 APRIL 202313-15 JUNEMandalay BayConvention CentreREGISTER NOWOFFICIAL PUBLICATIONTHOUSANDS OF BRANDS.Unlimited product possibilities.What are the main opportunities facing the global brand licensing industry today?More collaborati

43、on between brand owners,licensees and retailersIncreasing brand engagement across categories for consumersDirect-to-consumer strategiesDirect-to-retail strategiesE-commerce activity forecast to increaseThe merger of physical and digital creates new opportunities to engage consumersSustainable produc

44、t innovation is becoming more accessibleCreative campaigns gathering traction with increasing digital consumer baseThe licensed product design level is at its most interesting in decadesChanging consumer priorities and increasing impulse speed0%10%20%30%40%50%60%Our studies show that key opportuniti

45、es for the licensing community,according to the global agency base,include fashion as the clear leader for extension category for brands licensing out,with food and bever-age,corporate brands,entertainment and gaming following closely behind.For product-based opportunities,the global agent base has

46、highlighted fashion as another clear leader,with food and bev-erage,toys,beauty and home dcor ranking in order of consumer demand.However,with the world adjusting to a new normal based almost entirely on WWW.LICENSEGLOBAL.COM16 APRIL 2023uncertainty,our survey also highlights the biggest concerns an

47、d challenges being faced by brands worldwide.The economic impact of wider socio-and geopolitical factors on consumer confidence cannot be underestimated,with cost-of-living crises impacting purchase decisions and con-sumer priorities the world over.A huge 65%of survey respondents highlighted drop-pi

48、ng consumer confidence as a major chal-lenge,supported by supply chain issues,retailers focusing more on in-house brands and an increased risk for all parties within a licensing agreement as additional chal-lenges to be overcome in 2023.There were,on the bright side,clear winners in the opportunitie

49、s discussion.The increased collaborative nature of busi-ness in 2022 is a signifier of how brands will move forward in 2023 and 2024,with survey respondents adding that collabora-tion and extension will lead to further cross-category partnerships.Direct-to-con-sumer and direct-to-retail were also to

50、uted as growth opportunities in 2023 as more brands seek to adapt to an increased speed-to-market expectation by the consumer.In short,the role of the agent is to be a disciplined negotiator,but above all else,a keen trend spotter,leading License Global to believe the results of our most-recent surv

51、ey to be a clear and authoritative report on the growth,challenges and opportunities for licensing in 2023.Key Data TakeawaysTotal Rise on 2022 Submissions$6,702,677,686 Average Growth Year-on-Year39%Highest GrowthThe Point.1888(415%)Total Position Shifts39Total Revenue of Top 10 Agents$68,950,000,0

52、00 WWW.LICENSEGLOBAL.COMAPRIL 2023 17THE MOST-EXCITINGAGENCY-LED FASHION COLLABSWith fashion leading the way as a primary focus for the global licensing market this year,License Global looks at the agents cutting through with collaborative capsules and campaigns.The Lunar New Year marked the start o

53、f 2023 as the Year of the Rabbit,providing brands worldwide with an inclusive opportunity to showcase their creativity.One of the outstanding collaborations features Mif y,the iconic Dutch bunny created by Dick Bruna,who celebrated the occasion with a lineup of capsules and collaborations with brand

54、s including Mulberry,Tommy Hilf ger and The Wooble across a raf of deals brokered by the Joester Loria Group.Miffy Year of the Rabbit by Joester Loria Group License GlobalSelectsWWW.LICENSEGLOBAL.COM18APRIL 2023The Point.1888 signed The Hut Group and Truf e Shuf e for two apparel ranges as well as I

55、ntercake for cake toppers,for the television show and brand,“The Raccoons.”Playology International,signed by The Point.1888 in February 2022,also worked Retrokid for an apparel and collectible range,as well as Roo and You for modular furniture and silicone products to launch later this year.The Retu

56、rn of“The Raccoons”by ThePoint.1888WildBrain teamed up with British fashion designer,Christian Cowan,for a“Teletubbies”collaboration,fol-lowing the brands 25th anniversary celebrations in 2022.The limited-edition“Teletubbies”collection fea-tured the characters on hoodies,T-shirts and denim.Cowan cre

57、ated the collection to merge the Teletubbies with iconic,playful fashion campaigns that featured on billboards and magazine pages in the early 90s when the brand f rst launched.Christian Cowans Teletubbies Collection by WildbrainUFC has announced several apparel and accessories collaborations throug

58、h international agency,IMG,which takes the action outside of the Octagon to take the rapidly growing appeal of MMA even further through apparel and fashion.Working with global out-f tting partners,Venum,and fashion partners such as Culture Kings,Goat Crew and others,the ongoing partnership brings th

59、e UFC look to fans and to the streets.Read our full insight into the UFC brand licensing program here.The UFC Fashion Line by IMGWWW.LICENSEGLOBAL.COMAPRIL 2023 19As video games become the global go-to entertainment format,Poetic Brands is bringing Xbox to fans in a three-year deal brokered by licen

60、sing agency,Tinder-box,specialist digital division of Beanstalk.The part-nership will see Poetic Brands bring a variety of Xbox products to the U.K.market across categories includ-ing mens and womens apparel,nightwear and under-wear,to further establish Xbox as an entertainment and lifestyle brand.T

61、he agreement will also see Poetic Brands introducing a collection of Xbox-branded luggage into the range,a first for the Xbox brand.Poetic Brands x Xbox by BeanstalkAC Milan and The Rolling Stones have launched the second iteration of their collaborative collection after the two cultural icons began

62、 their journey together last June at the bands concert in San Siro,AC Milans home stadium.The collection,led by Bravado,is available in all AC Milan stores(physical and online)and features four main pieces including a standout wool and faux-leather varsity jacket,adorned with patches and embroidery

63、front and back,featuring a print reading“AC Milan x The Rolling Stones,”with the embroidered track title,“Sympathy for the Devil”one of the bands most famous songs,which references the Devil,a symbol of AC Milan.AC Milan x Rolling Stones Collab by Bravado WWW.LICENSEGLOBAL.COM20 APRIL 20234-6 Octobe

64、r 2023ExCeL Londonbrandlicensing.euOFFICIAL PUBLICATION2023FIND YOUR NEXT BRAND PARTNERSHIPThousands of brands looking for their next collaboration.What will you discover?YOUR SOURCE FOR BRAND LICENSING NEWS,TRENDS AND INSIGHTS FROM THE INDUSTRYS THOUGHT LEADER,STRAIGHT TO YOUR INBOX.SOCIALREPORTSTH

65、E LEADING LICENSEESTHEINFLUENTIALSTHETOP GLOBAL LICENSORSTOP GLOBAL LICENSING AGENTSTHEINFLUENTIALSTHETOP GLOBAL LICENSORSTHE LEADING LICENSEESTHETOP GLOBAL LICENSING AGENTSTHETOP GLOBAL LICENSORSPODCASTWEBINARSWEBINAR WEBINAR WEBINARWEBMAGAZINEINSIDE:TOP GLOBAL LICENSORS AND GLOBAL LICENSING APride

66、 LicensingLoud and Proud!The Hershey CompanyLicensings Sweet Spot DuPont Licensing DiversifiedTHETOP GLOBAL LICENSORSKRAFT HEINZ BREAKS INTO LICENSINGOh Yeaahh!IN THISISSUEHE LICENSING INDUSTRYS THOUGHT LEADERLICENSEGLOBAL.COM JUNd-t fruit ction prod-imself is a pop e a homerun across soft ys Shaw.“

67、Similarly,the afolram“Wespecipartnerday liveshave a lot iOur partneon quality,sCaterpillar icreate goods th104 JUNE 2021INSIDE:FIND OUT WHOS EXHIBITING AT LICENSING EThe Kids Still Got It!How a speedy blue hedgehog with an attitude is leading SEGAs next gen entertainment.THE LICENSING INDUSTRYS THOU

68、GHT LEADERLICENSEGLOBAL.COM DuPontLicensing Diversifiedavea otOurpartneonquality,sCaterpillarcreategoodsth104JUNE 2021INSIDE:FIND OUT WHOS EXHIBITING AT LICENSINGTHE LICENSING INDUSTRYS THOUGHT LEADERWHAT TO EXPECT AT BRAND&LICENSING INNOVATION SUMMIT EUROPEXbox talks exclusively to License Global about creating the ultimate halo of player touch points and building the brand behind the box.THE Halo Effect“Fall Guys”Fun for All!HasbroHigh Stakes GamingTHE LICENSING INDUSTRYS THOUGHT LEADERLICENSEGLOBAL.COM APRIL 2021NEWSLETTERSUBSCRIBE TODAY!