1、INSIDE:DATA-LED TRENDS AND MARKET INSIGHTSTHETOP GLOBAL LICENSORSTHETOP GLOBAL LICENSING AGENTSTHE LEADING LICENSEESTHEINFLUENTIALSTHETOP GLOBAL LICENSORSTHEIP Owners EXPANDING BRANDS BY THE BillionsThe Top Global Licensors report returns for 2023,highlighting the enormous opportunity that licensed

2、brand extension presents for IP,totaling more than$278 billion in retail sales.2023Digital Edition Copyright NoticeThe content contained in this digital edition(“Digital Material”),as well as its selection and arrangement,is owned by Informa.and its affiliated companies,licensors,and suppliers,and i

3、s protected by their respective copyright,trademark and other proprietary rights.Upon payment of the subscription price,if applicable,you are hereby authorized to view,download,copy,and print Digital Material solely for your own personal,non-commercial use,provided that by doing any of the foregoing

4、,you acknowledge that(i)you do not and will not acquire any ownership rights of any kind in the Digital Material or any portion thereof,(ii)you must preserve all copyright and other proprietary notices included in any downloaded Digital Material,and(iii)you must comply in all respects with the use r

5、estrictions set forth below and in the Informa Privacy Policy and the Informa Terms of Use(the“Use Restrictions”),each of which is hereby incorporated by reference.Any use not in accordance with,and any failure to comply fully with,the Use Restrictions is expressly prohibited by law,and may result i

6、n severe civil and criminal penalties.Violators will be prosecuted to the maximum possible extent.You may not modify,publish,license,transmit(including by way of email,facsimile or other electronic means),transfer,sell,reproduce(including by copying or posting on any network computer),create derivat

7、ive works from,display,store,or in any way exploit,broadcast,disseminate or distribute,in any format or media of any kind,any of the Digital Material,in whole or in part,without the express prior written consent of Informa.To request content for commercial use or Informas approval of any other restr

8、icted activity described above,please contact the Reprints Department at(877)652-5295.Without in any way limiting the foregoing,you may not use spiders,robots,data mining techniques or other automated techniques to catalog,download or otherwise reproduce,store or distribute any Digital Material.NEIT

9、HER Informa NOR ANY THIRD PARTY CONTENT PROVIDER OR THEIR AGENTS SHALL BE LIABLE FOR ANY ACT,DIRECT OR INDIRECT,INCIDENTAL,SPECIAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF THE USE OF OR ACCESS TO ANY DIGITAL MATERIAL,AND/OR ANY INFORMATION CONTAINED THEREIN.The Top Global Licensors Report is copyrigh

10、ted and cannot be used without the written permission of License Global and Informa.4-6 October 2023ExCeL Londonbrandl icensing.euOFFICIAL PUBLICATION2023FIND YOUR NEXT BRAND PARTNERSHIPThousands of brands looking for their next collaboration.What will you discover?EDI TORI AL DEPARTMENTVI CE PRESI

11、DENT,CONTENT AND STRATEGYAmanda Cioletti amanda.ciolettiinf SENI OR MANAGI NG EDI TORPatricia DeLuca patricia.delucainf CONTENT DI RECTOR,EMEABen Roberts ben.robertsinf CONTENT EDI TORSMcKenna Morgan mckenna.morganinf Jane Neal jane.nealinf SPONSORED CONTENT EDI TORAlex Markovich Alex.Markovichinf S

12、ENI OR DI GI TAL EDI TORI an Hart ian.hartinf DI GI TAL EDI TORBarbara Smith barbara.smithinf ART DEPARTMENTART DI RECTORCarey Sweeten carey.sweeteninf SENI OR AD OPERATI ONS SPECI ALI ST Jacqi Fisher jacqi.fisherinf ADVERTI SI NG DEPARTMENTVI CE PRESI DENT,SALESHoward Gelb howard.gelbinf EUROPEAN B

13、USI NESS DEVELOPMENT AND ACCOUNT DI RECTORMatthieu Battini matthieu.battiniinf HEAD OF DI GI TAL SALESAdrian Floyd adrian.floydinf ACCOUNT MANAGERS(U.S.)Kelli Couchee kelli.coucheeinf (U.S.)Allie Mintz allie.mintzinf (U.S.)Christie Ramsey christie.ramseyinf (U.S.,Asia and Oceania)Sarala Govindan sar

14、ala.govindaninf (EMEA)Cassius Anderson cassius.andersoninf (EMEA)Greg McDonald greg.mcdonaldinf (U.S.and LATAM)Raquel Villazon r aquel.villazoninf or DI GI TAL SALES MANAGERSMax Carpanini max.carpaniniinf Justin Giuff rida justin.giuff ridainf MARKETI NG DEPARTMENTMARKETI NG DI RECTORMathilde LeBorg

15、ne mathilde.leborgneinf DI GI TAL DI RECTORStephen Wray stephen.wrayinf PROGRAM MANAGERKellie Wahlheim,CEM kellie.wahlheiminf MARKETI NG ANALYSTJack Beaman jack.beamaninf GROWTH MARKETI NG MANAGERChena Ohanele chena.ohaneleinf DI GI TAL MARKETI NG SPECI ALI STSKendall Adams kendall.adamsinf Harry I

16、vin harry.ivininf DI GI TAL CREATI VE DESI GN MANAGERJoseph Rose joseph.roseinf SENI OR VI CE PRESI DENTAnna Knight anna.knightinf LI CENSI NG AND REUSE OF CONTENTContact our official partner,Wrights Media,about available usages,license f ees and award seal artwork at inf f or more inf ormation.Plea

17、se note that Wrights Media is the only authorized company that weve partnered with f or I nf orma Markets materials.2023 I nf orma Markets,a trading division of I nf orma PLC.All rights reserved.No part of this publication may be reproduced or transmitted in any f orm or by any means,electronic or m

18、echani-cal including by photocopy,recording,or inf ormation storage and retrieval without permission in writing f rom the publisher.Authorization to photocopy items f or internal/educational or personal use,or the internal/educational or personal use of specific clients is granted by UBM f or librar

19、ies and other users registered with the Copyright Clearance Center,222 Rosewood Dr.Danvers,MA 01923,978-750-8400 f ax 978-646-8700 or visit http:/ online.For uses beyond those listed above,please direct your written request to Permission Dept.f ax 732-647-1104.I nf orma Markets provides certain cust

20、omer contact data(such as customers names,addresses,phone numbers,and e-mail addresses)to third parties who wish to promote relevant prod-ucts,services,and other opportunities that may be of interest to you.I f you do not want I nf orma Markets to make your contact inf ormation available to third pa

21、rties f or marketing purposes,simply call toll-f ree 888-644-2022 and a customer service representative will assist you in removing your name f rom I nf orma Markets lists.Outside the U.S.,please phone 218-740-6836.License Global does not verify any claims or other inf ormation appearing in any of t

22、he advertisements contained in the publication,and cannot take responsibility f or any losses or other damages incurred by readers in reliance of such content.To subscribe,visit LicenseG.For customer service support,call toll-f ree 888-644-2022 or 218-740-6836 if outside the U.S.You can also email .

23、The Licensing I ndustrys Thought LeaderLI CENSEGLOBAL.COMWWW.LI CENSEGLOBAL.COMJULY 20233THE MODERN BRAND licensing model has evolved,innovated and thrived,despite global economic issues impacting consumer confidence and disrupting industries across all verticals.To chart the growing global influenc

24、e of brand licensing,this years Top Global Licen-sors report once again invited brand owners worldwide to submit their total retail sales of licensed goods from the previous year.How it Works License Global calls for intellectual prop-erty(IP)owners across the global brand licensing business to part

25、icipate by providing global retail sales of licensed consumer prod-ucts and experiences,along with their equa-tions,formulas and product classification methodology from the previous calendar year,which in this case is 2022.The License Global team then validates each brand,works with the submitting c

26、ompany to ensure fiduciary trust and then cross-checks and curates submissions to build each annual report.Despite working with brands on our list directly to ensure accuracy for the most part,many businesses are often unable to participate due to time pressures,private company struc-tures and confi

27、dentiality clauses.Missing brands approached but not included range from Coca-Cola,Netflix,Activision Blizzard and Playboy to name a few,alongside a raft of brands absent from across food and beverage,sports and fashion.Therefore,the Top Global Licensors report can only claim to have part of the pic

28、ture,yet working with the brands we do,can provide a validated and authoritative barometer of indus-try health,growth and trajectory.The Results For 2022,the intellectual property owners included in the Top Global Licensors report totaled$278 billion in licensed consumer products sold at retail.The

29、top 20 companies of the 84 brands in this years report gener-ated a combined$230 billion with$189 billion of that in the top 10 alone that top 10 grew at a combined average of 20%year-over-year(YoY)with individual businesses seeing YoY growth as high as 61%.WHP Global,brand management and owners of

30、Toys“R”Us,Anne Klein and Bonobos,among many others,reported a leap of$2.55 billion,just one of the submitting brands reporting a significant uptick in licensing activity.The Pokmon International Company grew$3.1 billion in 2022,rising from 11th position in 2020 to fifth in 2023 and boasting an avera

31、ge annual growth rate from 2020 to 2023 of 43%.Mattel is another significant player on the Top Global Licensors list.With global celebra-tions in support of its powerhouse property Barbie taking place,among other properties,such as Hot Wheels and American Girl,and the toy company has secured an incr

32、edible 93%annual average growth rate moving from$2 billion sold in 2019 to$8 billion in licensed goods sales for the year of 2022.The Pokmon International Company and Hasbro each reported a$3.1 billion increase in sales,demonstrating their ability to reso-nate with fans.NBCUniversal experienced a$2.

33、3 billion surge,while The Walt Disney Company saw a substantial$5.5 billion increase in licensed goods sold at retail.Even amongst widespread entertainment industry disruption,intellectual property ownership and consumer engagement through product and experiences drove growth in times of uncertainty

34、.Its worth noting that licensings growth isnt limited to the entertainment industry alone.The Top Global Licensors report for 2023 highlights the significant contributions of various sectors.Home,appliance and corporate brands sub-stantially influenced this years licensing activity.Companies such as

35、 Stanley Black&Decker,The Electrolux Group,Church&Dwight,Whirlpool Corporation,Caterpillar,Ford Motor Company,BMW Group and Nissan collectively added$27.2 billion in 2023.New brands to the ranking include B.Duck,Duke Kahanamoku,AC Milan,Just Born Quality Confections,ZAG,Scholls Wellness Company,Flei

36、scher Studios,Toikido and Jaz-wares to name a few.The global toy company,Jazwares,saw success with the acquisition of Kelly Toy Holdings the creators of Squish-mallows in 2018 and has since grown the brand to global recognition.Fashion and lifestyle brands also delivered in 2022.kathy ireland Worldw

37、ide grew$1.1 billion to a total estimated$4.2 billion in licensed product retail sales last year;Authen-tic Brands Group grew$2.4 billion,while Bluestar Alliance grew by$1 billion to a giant$7.5 billion.It also witnessed substantial increases in licensed goods sold,with the top five fashion brands i

38、n the report reaching a total of$42 billion in revenue.Food and beverage brands also brought an impressive$3.8 billion to the final figures from businesses such as Keurig Dr Pepper,Just Born Quality Confections,Jelly Belly Candy Company,The Hershey Company,TGI Fridays and Diageo.For now,on behalf of

39、 the License Global and Global Licensing Group team,we want to express gratitude to the global brands that contributed their figures to the report.Their participation is vital in understanding and assessing industry activity.While we could not include every brand owner conceivable in this report,the

40、 increas-ing numbers of those participating and their unique insight offer a glimpse into the tre-mendous potential of one of the most dynamic industries on the planet,proving the rule that our annual total is a barometer for success,and only scratches the surface of what is out there.Note from the

41、EditorSCRATCHI NG THE SURFACE OF UNFATHOMABLE GROWTH.by BEN ROBERTSAll global licensors and/or licensing agents on behalf of the brands submitted f inancial f igur es,which ar e based on worldwide r etail sales of licensed mer chandise in 2022.License Global consults various industry sour ces,f inan

42、cial documents,annual r eports,et.al.and r elies on the f iduciary r esponsibility of each company f or accuracy.License Global converted EUR/GBP to USD with the as-sistance of Exchange-rates.or g/converter as of June 30,2023.All companies ar e public except as otherwise noted as PRI VATE or NON-PRO

43、FI T.This r eport is not intended to be a brand per ception or popularity r eport,but a sales and tr end r eport based on inf ormation submitted dir ectly to License Global by each licensor.The Top Global Licensors r eport is copyrighted and cannot be used without the written permission of License G

44、lobal and I nf orma.6JULY 2023WWW.LI CENSEGLOBAL.COM2023 PARAMOUNT PICTURES.ALL RIGHTS RESERVED.NICKELODEON,TEENAGE MUTANT NINJA TURTLES AND ALL RELATED TITLES,LOGOS AND CHARACTERS ARE TRADEMARKS OF VIACOM INTERNATIONAL INC.RankLicensorRetail Sales1The Walt Disney Company$61.7B2Dotdash Meredith$31.5

45、BE3Authentic Brands Group$24.1BE4Warner Bros.Discovery$15.8B5The Pokmon Company I nternational$11.6B6Hasbro$11.5BE7NBCUniversal/Universal Products&Experiences$10.5B8Mattel$8.0BE9Bluestar Alliance$7.5B10WHP Global$6.7BERankLicensorRetail Sales11Paramount Consumer Products&Experiences$6.0BE12Toei Anim

46、ation$5.2B13The Electrolux Group$4.7BE14kathy ireland Worldwide$4.2BE15Stanley Black&Decker$4.0BE16Sanrio$3.8B17Procter&Gamble$3.5BE18BBC Studios$3.4BLGE19Serta Simmons Bedding$3.2BE20Caterpillar$3.0BETOP 20 GLOBAL LI CENSORSLicense Global Estimates(LGE)ar e based on independent r esear ch by Licens

47、e Global thr ough f inancial r eporting.Company submitted estimates(E)ar e pr ovided by the submitting brand and ar e not appr oximate f inancial f igur es.Biographies ar e written and submitted by the participating companies,although edited by License Global to suit house style.License Global r ese

48、rves the right to carry data f r om the pr evious year to the curr ent with a limit of thr ee years f r om most r ecent submission.Following publish,no changes will be made to the ranking.I f you wish to r ef ute your submission,please contact License Global in r ectifying f or f utur e editions.8JU

49、LY 2023WWW.LI CENSEGLOBAL.COMTOP GLOBAL LI CENSORSRankLicensorRetail Sales21WildBrain$2.9B E22Bandai Namco Group$2.8B23Whirlpool Corporation$2.8B E24NFL Players Association$2.7B25U.S.Polo Assn./USPA Global Licensing$2.3B26Rainbow$2.0B E27The Hershey Company$1.9B E28Ford Motor Company$1.8B LGE29Dr.Se

50、uss Enterprises$1.7B E30Jazwares NEW!$1.5B E31Nissan Motor Corporation$1.5B E32PGA Tour$1.4B E33Focus Brands$1.4B E34Spin Master$1.3B LGE35Sesame Workshop$1.2B E36BMW Group$1.1B37Crunchyroll$1.0B ERankLicensorRetail Sales38WWE$1.0B E39Church&Dwight$860M40Keurig Dr Pepper$841M41Established.$833M42Moo

51、min Characters$820M E43Tommy Bahama$747M44SEGA$724M45Sony Pictures Entertainment$710M E46VI Z Media$710M E47Michelin Lifestyle$644M48Shanghai Skynet Brand Management Corp.$600M E49The Goodyear Tire&Rubber Company$560M50Lagardre Group$500M51Bromelia Produes$499M E52The Smiley Company$436M LGE53ZAG NE

52、W!$372M E54Studio 100 Group$351MWWW.LI CENSEGLOBAL.COMJULY 20239TOP GLOBAL LI CENSORSRankLicensorRetail Sales55Diageo$350M E56TGI Fridays$338M E57Emoji Company$336M E58Skechers U.S.A.$320M E59Animaccord$286M E60Formula 1$284M61Games Workshop$271M62Sports Afield$265M63Scholls Wellness Company NEW!$25

53、7M E64I TV Studios$252M65Crayola$250M E66The Ohio State University$220M E67Art Brand Studios$200M E68Carte Blanche Greetings$200M E69Roto-Rooter$200M LGERankLicensorRetail Sales70United States Postal Service$200M71Perfetti Van Melle Group$195M72Jelly Belly Candy Company$132M73The Scotts Miracle-Gro

54、Company$130M E74Just Born Quality Confections NEW!$120M E75Toikido NEW!$110M E76Fleischer Studios NEW!$100M E77U.S.Army$100M E78AC Milan NEW!$88M E79Acamar Films$67M E80House of Turnowsky$50M E81B.Duck NEW!$30M E82Cardio Bunny NEW!$30M83Duke Kahanamoku NEW!$25M E84Rust-Oleum Corporation$25M E10JULY

55、2023WWW.LI CENSEGLOBAL.COM2023WHI LE THE TOP Global Licensors rankings looks back,License Globals Brandscape is engineered to tell a more complete picture.License Global surveyed brand owners to gen-erate insight into the brand licensing,collaboration and extension strategies underway.Here,License G

56、lobal provides exclusive analysis of categories of choice for brand-on-brand collaborations and best-in-class licensee partnerships defining the future,as well as a breakdown of categorical themes arising and the challenges that may lie ahead.BrandscapeThe Year in ReviewLast years report welcomed 88

57、 brands totaling$260.5 billion,while this years 84 brands generated a total of$278 billion meaning more growth in a more concentrated space.$16.9BThe top 10 brands in the Top Global Licensors shared a collective growth of$16.9B in 2022,which translates to an average annual growth rate(AAGR)of 20%.$2

58、78BTotal sales of licensed goods submitted by 84 brands.Over 40 brands featured in the report saw substantial growth in 2022.12JULY 2023WWW.LI CENSEGLOBAL.COMTop CategoriesThese figures reveal the total revenue of licensed consumer products sold at retail for the top five brands by category.CATEGORY

59、ENTERTAI NMENT$111.1B TOYS&GAMES$35.4B FASHI ON$45B FOOD&BEVERAGE$3.6B CORPORATE BRANDS$18.4B TOP COMPANI ES1.THE WALT DI SNEY COMPANY 2.WARNER BROS.DI SCOVERY 3.THE POKMON I NTERNATI ONAL COMPANY 4.HASBRO 5.NBCUNI VERSAL/UNI VERSAL PRODUCTS&EXPERI ENCES 1.THE POKMON I NTERNATI ONAL COMPANY 2.HASBRO

60、 3.MATTEL 4.BANDAI NAMCO GROUP 5.JAZWARES 1.AUTHENTI C BRANDS GROUP(AUTHENTI C)2.BLUESTAR ALLI ANCE 3.WHP GLOBAL 4.KATHY I RELAND WORLDWI DE 5.U.S.POLO ASSN./USPA GLOBAL LI CENSI NG 1.THE HERSHEY COMPANY 2.KEURI G DR PEPPER 3.DI AGEO 4.TGI FRI DAYS 5.PERFETTI VAN MELLE 1.THE ELECTROLUX GROUP 2.STANL

61、EY BLACK&DECKER 3.PROCTER&GAMBLE 4.SERTA SI MMONS BEDDI NG 5.CATERPI LLAR$156.5B$33.7B$5.5BTotal of licensed goods sold at retail across the entertainment category(including animation,movies and gaming).Publishing,magazine and media brands reported a total of$33.7 billion,led by Dotdash Meredith.The

62、 biggest brand growth in the top 10 was The Walt Disney Company.WWW.LI CENSEGLOBAL.COMJULY 2023131.THE WALT DI SNEY COMPANY+$5.5B 2.THE POKMON COMPANY I NTERNATI ONAL+$3.1B3.HASBRO+$3.1B4.WHP GLOBAL+$2.5B5.AUTHENTI C BRANDS GROUP+$2.4B6.NBCUNI VERSAL/UNI VERSAL PRODUCTS&EXPERI ENCES+$2.2B7.BLUESTAR

63、ALLI ANCE+$1B8.WARNER BROS.DI SCOVERY+$800M9.MATTEL+$600MBrand Growth in 2022Across the Top Global Licensors report,44 brands reported substantial growth totaling$28.9 billion.Brands within the top 10 were no exception.Growth Over TimeWhen measuring licensed goods sold at retail from 2019 to 2022,th

64、e top 10 brands within the Top Global Licensors report have collectively grown by$59.3 billion.License Global looks at just five of the leading growth businesses featured in the Top Global Licensors report from 2019-2022.MattelWHP GlobalThe Pokmon I nternational CompanyBluestar Alliance Authentic Br

65、ands Group$2B(2019)$8B(2022)$1.4B(2019)$6.75B(2022)$4.2B(2019)$11.6B(2022)$3.5B(2019)$7.5B(2022)$12.3B(2019)$24.1B(2022)+8%YOY(2022)+61%YOY(2022)+36%YOY(2022)+15%YOY(2022)+11%YOY(2022)Mattel grew from$2B retail sales of licensed consumer products in 2019 and 2020 to$7.4B in 2021 and$8B in sales in 2

66、022.This marks an average YoY growth of 93%from 2020 to 2022.WHP Globals acquisitions and brand management have led to a portfolio of growing licensing activity,measuring from$1.4B of licensed retail sales in 2019 to$6.75B in this years report.The Pokmon International Company has grown from$4.2B to$

67、11.6B in retail sales of licensed product(2019-2022),jumping$3.1B(+36%YoY)from 2021s sales figures of$8.5B.Bluestar Alliance grew sales of licensed goods at retail from 2019 to 2022 by$4B,with a 29%average annual growth rate.Authentic grew$2.4B from 2021 to 2022,rising$11.8B from 2019 to 2022 markin

68、g the biggest leap in the top 10 brands featured.14JULY 2023WWW.LI CENSEGLOBAL.COMThe 2024 ForecastWhile the Top Global Licensors report captures financial data to provide an insight into brand health,industry growth and market trajectory,Brandscape also captures data to provide a forecast into the

69、strategies and categories defining the licensing model of the future.Brand CollaborationsProduct Categories of the FutureFASHI ON60%BEAUTY&WELLNESS36%ART&DESI GN32%CORPORATE BRANDS31%ANI MATI ON31%FOOD&BEVERAGE 30%GAMI NG 30%SPORTS30%FI LM22%TELEVI SI ON&STREAMI NG21%PUBLI SHI NG21%HERI TAGE 15%FI T

70、NESS14%PETS14%NON-PROFI T10%Brand extension,collaboration and partnerships have continued to evolve as part of the traditional licensing model.License Global asked brands what they predict are the most important areas in which to grow engagement,create impact and build awareness through brand-on-bra

71、nd collaborations.License Global asked brands for their core categories of focus when working with licensees in 2024.FASHI ON&APPAREL62%BEAUTY&WELLNESS37%TOYS36%FOOD&BEVERAGE34%LOCATI ON-BASED EXPERI ENCE34%HOME DCOR30%FOOTWEAR27%GI FTI NG25%SERI ES/MOVI E ADAPTATI ON24%GAMI NG ADAPTATI ON/I N-GAME

72、I TEMS 23%HOME(OUTDOOR)21%STATI ONERY/PAPER GOODS 19%FI TNESS17%METAVERSE PRODUCTS/SKI NS10%WWW.LI CENSEGLOBAL.COMJULY 2023153.10.8.5.1.4.2.6.9.7.Challenges and OpportunitiesSUPPLY CHAI N DI SRUPTI ON.55%ECONOMI C I MPACT ON CONSUMER CONFI DENCE OR CHANGI NG CONSUMER PRI ORI TI ES.50%REDUCED BRI CK-

73、AND-MORTAR RETAI L ACTI VI TY.44%RETAI LERS FOCUSI NG ON PRI VATE/I N-HOUSE BRANDS.39%I NCREASED RI SKS FOR BRAND OWNERS,LI CENSEES AND RETAI LERS.31%I NCREASED SPEED-TO-MARKET PRESSURES BASED ON CONSUMER TRENDS.30%E-COMMERCE MARKET SATURATI ON.16%SUSTAI NABI LI TY EXPECTATI ONS FROM CONSUMERS.14%DR

74、OPPI NG CONSUMER I NTEREST I N LI CENSED GOODS.13%BRAND CONSOLI DATI ON/MERGERS.10%There is no strategy without understanding the challenges and opportunities that lie ahead.Our Top Global Licensor respondents gave us their view on the pitfalls and potentials of the next 18 months.OPPORTUNI TI ES1.M

75、ORE COLLABORATI ON BETWEEN BRAND OWNERS,LI CENSEES AND RETAI LERS.51%2.I NCREASI NG BRAND ENGAGEMENT ACROSS CATEGORI ES FOR CONSUMERS.50%3.I NNOVATI ONS I N DI RECT-TO-CONSUMER STRATEGI ES.45%4.THE MERGER OF PHYSI CAL AND DI GI TAL CREATES NEW OPPORTUNI TI ES TO ENGAGE CONSUMERS.40%5.MORE ACCESSI BL

76、E AND PROGRESSI VE DI RECT-TO-RETAI L STRATEGI ES.36%6.E-COMMERCE ACTI VI TY FORECAST TO I NCREASE.28%7.SUSTAI NABLE PRODUCT I NNOVATI ON I S BECOMI NG MORE ACCESSI BLE.28%8.CREATI VE CAMPAI GNS GATHERI NG TRACTI ON WI TH AN I NCREASI NGLY DI GI TAL CONSUMER BASE.25%9.CHANGI NG CONSUMER PRI ORI TI E

77、S AND I NCREASI NG I MPULSE SPEND.23%10.THE LI CENSED PRODUCT DESI GN LEVEL I S AT I TS MOST I NTERESTI NG I N DECADES.14%CHALLENGES 16JULY 2023WWW.LI CENSEGLOBAL.COM1 THE WALT DISNEY COMPANY$61.7B(NYSE:DI S)WWW.THEWALTDI SNEYCOMPANY.COMAs part of The Walt Disney Company,Disney Consumer Products,Gam

78、es and Publishing brings brands into the daily lives of families and fans of all ages by creating innovative products and immersive experiences worldwide.Its products and retail experiences span across the companys brands Disney,Pixar,Marvel,Lucasfi lm,ESPN,20th Century Studios and National Geograph

79、ic and are deliv-ered through a variety of channels,including mass market,specialist,value,grocery and digital retailers globally,the recently rebranded Disney store digital and physical retail portfolio,and Disney Parks.As the worlds largest licensing business,Disney Consumer Products,Games and Pub

80、lishing works with top brands,including Hasbro,Mattel,Mad Engine,the LEGO Group,Jay Franco,adidas,H&M,Pandora,Kimberly Clark,Funko and Procter&Gamble,to create world-class products across multiple categories that appeal to global consumers.The business is also one of the worlds largest licensors of

81、games across platforms and the home of Disney Publishing World-wide,one of the worlds largest publishing brands.2 DOTDASH MEREDITH$31.5B(E)(NYSE:MDP)WWW.DOTDASHMEREDI TH.COMDotdash Meredith is the largest digital and print publisher in America.From mobile to magazines,nearly 200 million people trust

82、 Dotdash Meredith to help them make decisions,take action and find inspiration.Dotdash Merediths over 40 iconic brands include PEOPLE,Better Homes&Gardens,Verywell,Food&Wine,The Spruce,Allrecipes,Brides,Byrdie,REAL SIMPLE,Investopedia,Southern Living,Coastal Living,EatingWell,Cooking Light,LIFE and

83、InStyle.In 2022,Better Homes&Gardens celebrated 100 years as a leading home,garden and lifestyle authority.This media brand reaches a monthly audience of over 43 million with a robust,multi-platform presence across print,digital and social,as well as highly successful and long-standing licensing par

84、tnerships with Walmart and Anywhere Real Estate that continue to thrive and grow.The Better Homes and Gardens collection at Walmart has over 3,000 active SKUs online and in Walmart stores nationwide.In 2022,BHG expanded its home dcor and outdoor living collection to include new indoor furniture and

85、lighting fixtures.The Better Homes&Gardens Real Estate network includes over 13,000 independent sales associates and over 400 offi ces serving home buyers and sellers across the U.S.,Canada,Jamaica,The Bahamas,Australia and Turkey.The Southern Living brand celebrates the essence of life in the South

86、,covering the best in Southern food,homes,gardens and travel.The Southern Living Collection at Dillards remains a top-performing home brand and a cornerstone of the retailers home dcor assortment.In 2022,Dotdash Meredith introduced new collec-tions in kitchen textiles,bath,tabletop and room dcor.Add

87、itional pro-grams include the Southern Living Plant Collection with PDSI and the Southern Living lighting range from Regina Andrew.The Coastal Living brand is the source of inspiration and information for people who celebrate life along the coast.Universal Furnitures Coastal Living collection includ

88、es indoor and outdoor furniture popular with retailers and consumers.The Coastal Living lighting collection from Regina Andrew features coastal-inspired lamps,sconces and statement chan-deliers.The Brides brand guides millions of monthly users as they make decisions from pre-engagement through the h

89、oneymoon.The VRAI x BRIDES collection,launched in 2022,features an assortment of lab-grown diamond jewelry,including wedding bands and engagement rings,earrings,bracelets and necklaces,inspired by the brands classic aesthetic.The Minted x Brides collection expanded its assortment of wedding statione

90、ry and website templates thoughtfully designed to cel-ebrate all couples.The iconic LIFE brand,with an archive of millions of images spanning decades of historical moments,has assorted branded merchandise collections,including mens and womens apparel,backpacks,puzzles and stationery in the U.S.,Sout

91、h Korea,Italy,Taiwan,Japan,European Union and U.K.Other Dotdash Meredith licensed programs include EatingWell cookware,utensils and gadgets;Allrecipes cookware,pantry ware and spice collection;Cooking Light cookware and cutlery and international magazine editions of Better Homes&Gardens,Food&Wine,In

92、Style,SHAPE and Travel+Leisure.3 AUTHENTIC BRANDS GROUP$24.1B(E)(PRI VATE)WWW.AUTHENTI C.COM Authentic Brands Group(Authentic)is a global brand development,marketing and entertainment platform with a portfolio of over 40 iconic and world-renowned lifestyle,entertainment and media brands.With global

93、headquarters in New York City,Authentic has regional headquarters in major markets worldwide.Authentics proven playbook connects strong brands with best-in-class partners and a global network of operators,distributors and retailers to build long-term value in the marketplace.In 2022,Authentic contin

94、ued to evolve its platform via a series of acquisitions and strategic moves.The company signed a partnership with David Beckham to co-own and manage his global brand.Its Europe-based satellite offi ce evolved 18JULY 2023WWW.LI CENSEGLOBAL.COM18JULY 2023WWW.LI CENSEGLOBAL.COMinto a fully operational

95、regional headquarters focused on driving brand and business growth in EMEA and India.In addition,Authentic completed its largest acquisition to date with the Reebok deal and fi nalized the acquisition of Ted Baker.This year several of Authentics lifestyle brands will celebrate signifi cant milestone

96、s.Barneys New York is celebrating its centennial with continued expansion across the luxury space,including introducing beauty and hospitality.The Frye Company commemorates its 160th anniversary with collaborations rolling out across digital,social and retail channels.Judith Leiber is celebrating it

97、s 60th with a“Crown to Couture”exhibition at Kensing-ton Palace and Nautica celebrates its 40th through a dedicated cam-paign featuring a limited-edition commemorative sportswear collec-tion.Authentics entertainment and media brands continue diversifying,entering new markets and verticals.Sports Ill

98、ustrated launched Sports Illustrated Resorts,a premium lifestyle resort and entertainment destination.It also took its legendary Sports Illustrated“The Party”to Germany for the fi rst National Football League game at the P1 Club in Munich.The brand also launched its fi rst-ever,star-studded Golf Inv

99、itational during Big Game weekend at the Talking Stick Golf Club in Phoenix,Ariz.The company unveiled its new West Coast headquarters in LA,home to Authentic Studios.This full-service production studio comprises four labels:Studio 99,Jersey Legends,Sports Illustrated Studios and Authen-tic Productio

100、ns.Authentic continues to drive relevance and growth for its brands via collaborations.Notable launches over the last year include Judith Leiber x The Kardashian-Jenner family,Juicy Couture x Kraft Mayo,Reebok x Eames,Muhammad Ali x Siegelman Stable,Zara x Shaq,Anine Bing x Iconic Images,Lucky Brand

101、 x Yellowstone and Elvis Presley x Kosta Boda.Authentic has reinforced its commitment to driving positive impact at scale.This year,the company announced a multiyear corporate alliance with Global Citizen,the worlds largest advocacy organization,to activate consumers purchasing power and drive chang

102、e toward the most urgent issues facing humanity and the planet.In support of making a global impact,Authentic and Global Citi-zens exclusive“Take Action”initiative will encompass co-branded product collections,marketing activations and donation roundup pro-grams across Authentics brands.Reebok will

103、be the fi rst to launch a“Take Action”collaboration this fall,followed by activations with Aro-postale,Nautica,Eddie Bauer,Forever 21 and more in the coming years.4 WARNER BROS.DISCOVERY$15.8B(NYSE:T)WWW.WBD.COMWarner Bros.Discovery is a leading global media and entertain-ment company that creates a

104、nd distributes a differentiated portfo-lio of content and brands across television,film and streaming.Available in more than 220 countries and territories and 50 lan-guages,Warner Bros.Discovery inspires,informs and entertains audiences worldwide through its brands and products,including Discovery C

105、hannel,discovery+,CNN,DC,Eurosport,HBO,HBO Max,HGTV,Food Network,OWN,Investigation Discovery,TLC,Magnolia Network,TNT,TBS,truTV,Travel Channel,MotorTrend,Animal Planet,Science Channel,Warner Bros.Pictures,Warner Bros.Television,Warner Bros.Games,New Line Cinema,Cartoon Network,Adult Swim,Turner Clas

106、sic Movies,Discovery en Espaol,Hogar de HGTV and others.5THE POK MON COMPANY INTERNATIONAL$11.6B(PRI VATE)WWW.POKEMON.COM For over 27 years,Pokmon has remained one of the worlds most popular entertainment properties through its vast portfolio of video games,apps,the Pokmon Trading Card Game,consumer

107、 products,animation,movies and Play!Pokmon competitive events.Pokmon ushered in a new era with the launch of the“Pokmon Scarlet”and“Pokmon Violet”video games,which introduced newly discovered Pokmon in the Paldea region,and the reveal of“Pokmon Horizons:The Series,”an upcoming animated series fea-tu

108、ring a new storyline and characters.Both are primed to drive the brand forward by invigorating mainstream interest in the property and cementing Pokmon as a sought-after collaborator.This strong momentum fuels The Pokmon Company Interna-tionals(TPCi)robust licensing program spanning gaming,toys,appa

109、rel and accessories,designer collaborations,home dcor,publishing and more,partnering with licensees to introduce new and unique ways for fans to engage with the brand and earning the 2022 License of the Year accolade by The Toy Association.TPCi has collaborated with Jazwares,Mattel,Funko,PowerA,The

110、Wand Company and more to release toys and collectibles appealing to both kids and kidults,including the ever-popular Pokmon Squishmallows plus fashion and lifestyle brands like PUMA,MARKET,The Hundreds,Balmain,Clarks and ASOS,among others in bringing Pokmon to life through apparel and accessories.TP

111、Ci also maintains licensed promotional partner-ships with McDonalds,Ferrero,Mini(BMW Group)and General Mills for fan-focused promotions worldwide and partnerships with Scholastic,DK,Viz Media and more to publish award-win-ning Pokmon titles.WWW.LI CENSEGLOBAL.COM JULY 202319WWW.LI CENSEGLOBAL.COM JU

112、LY 2023196 HASBRO$11.5B(E)(NASDAQ:HAS)WWW.HASBRO.COM Hasbro is a global leader in play whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play.Hasbro delivers engaging brand experiences for global audiences through gaming,consumer pro

113、ducts,entertainment and licensing programs,with a portfolio of brands that includes Magic:The Gathering,Dungeons&Dragons,Hasbro Gaming,NERF,Transformers,My Little Pony,Play-Doh and Peppa Pig as well as premier partner brands.The company also out-licenses its classic brands,like Tonka,Spirograph,Lite

114、-Brite and Lincoln Logs to unlock their full potential.In addition to leading in toy and entertainment,Hasbro enables consumers to showcase their fandom through a pleth-ora of location-based entertainment,fashion,games,publishing and more.Guided by its Blueprint 2.0 strategy,Hasbro off ers innovativ

115、e branded entertainment experiences and products for everyone.Hasbro is guided by a purpose to create joy and community for all people worldwide,one game,one toy and one story at a time.For more than a decade,Hasbro has been consistently recognized for its corporate citizenship,including being named

116、 one of the 100 Best Cor-porate Citizens by 3BL Media,one of the Worlds Most Ethical Compa-nies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S.by the Civic 50.7NBCUNIVERSAL/UNIVERSAL PRODUCTS&EXPERIENCES$10.5B(NASDAQ:CMCSA)WWW.UNI VERSALBRANDDEVELOPMENT.COMThe y

117、ear 2022 was a record one for Universal Products&Experiences(UP&E).Universals culture-driving fi lm and TV slate continues to fuel its core franchises and introduce new IP to audiences and future fans.The Universal Destinations&Experiences(UDX)business also has incredible momentum,delivering new lan

118、ds,attractions and retail experiences.With UP&Es recent integration within this division,the combined strength of UDX with a blockbuster fi lm slate and expansive TV portfolio has catapulted UP&E to the No.3 entertainment licensor spot globally per Circana/Retail Tracking(YTD 2022).In 2022,UP&E repo

119、rted its largest brand growth ever for Jurassic World,tied to the billion-dollar release of“Jurassic World Dominion.”The franchise was the years NO.1 action fi gure property and the No.2 entertainment property of the year.UP&E also launched the largest global licensing program ever,with Jurassic Wor

120、ld spanning across all Universal theme parks and every aisle at retail around the world with more than 900 licensees.This included mainstays like Mattel and LEGO,as well as innovative products,digital content and new catego-ries that appeal to casual and super fans alike.The video game cate-gory con

121、tinued to expand with“Jurassic World Evolution 2,”while the popular VR title,“Jurassic World Aft ermath,”launched onto new plat-forms.And the Jurassic World live experiences are selling out around the world with“Jurassic World Live Tour,”“Jurassic World:The Exhi-bition”and“Jurassic World by Brickman

122、.”Since the onset of the pandemic,Universal has dominated anima-tion with the top-four highest-grossing animated features:Dream-Works Animations“Puss in Boots:The Last Wish,”Illuminations“Sing 2,”“Minions:The Rise of Gru”and“The Super Mario Bros.Movie.”In 2022,the Gentleminions trend went viral,furt

123、her demon-strating the powerful connection Illuminations Minions have with fans all over the globe.UP&E also succeeded in the preschool space with DreamWorks Ani-mations“Gabbys Dollhouse.”In just two years,the brand has become the No.3 preschool toy property in the U.S.,with the award-winning Gabbys

124、 Purrfect Dollhouse named the top-selling preschool toy in NAM.UP&E has grown the brand at a record pace,with Gabby ranking among the top preschool licenses in Australia,France,Germany,Italy and the U.K.Universal is killing it with horror last years box offi ce hits,“Nope,”“The Black Phone,”“Violent

125、 Night”and“M3GAN,”are driving global culture and creative trends.The annual Halloween Horror Nights cele-bration takes place inside Universal theme parks worldwide and has become a tentpole cultural event.From innovative mazes and themed merchandise in the parks to licensing opportunities for partne

126、rs and retailers worldwide,this moment is only getting bigger.NBCUniversals library of properties and fi lm anniversaries also continue to be popular with fans year-round leveraging new IP,like“M3GAN”as well as classics,like Universal Monsters and Chucky tied to seasonal horror opportunities,as well

127、 as celebrating milestones,including the 40th anniversary of“E.T.the Extra-Terrestrial,”“Pretzel Day”from“The Offi ce”and more.Fans emotional connection to these characters and stories allows UP&E to reimagine and reinvent them across various physical and digital products and experiences,at retail a

128、nd in theme parks.Relatedly,UP&E launched UNIVRS last fall a new,fi rst-of-its-kind retail destination at Universal CityWalk in Hollywood.The brick-and-mortar store takes a fresh approach to character-inspired merchan-dise by off ering highly curated,fashion-forward seasonal collections.A new store

129、at Universal Orlando Resort is opening this summer,and e-commerce is coming soon.20JULY 2023WWW.LI CENSEGLOBAL.COM20JULY 2023WWW.LI CENSEGLOBAL.COM8 MATTEL$8B(E)(NASDAQ:MAT)WWW.CORPORATE.MATTEL.COM Mattel is a leading global toy company and owner of one of the worlds strongest catalogs of childrens

130、and family entertainment franchises.Mattel creates innovative products and experiences that inspire,entertain and develop children through play.Mattel engages consumers through its portfolio of iconic brands,including Barbie,Hot Wheels,Fisher-Price,American Girl,Thomas&Friends,UNO,Masters of the Uni

131、verse,Monster High and MEGA,as well as other popular intellectual properties that the company owns or licenses in partnership with global entertainment companies.Mattels offer-ings include film and television content,gaming and digital experi-ences,music and live events.The company operates in 35 lo

132、cations,and its products are available in more than 150 countries in collabo-ration with the worlds leading retail and e-commerce companies.Since its founding in 1945,Mattel has been a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.9BLUESTAR

133、ALLIANCE$7.5B(PRI VATE)WWW.BLUESTARALLI ANCE.COM The Bluestar Alliance portfolio boasts some of the most presti-gious and recognized brands in the world,including Scotch&Soda,Hurley,Justice,Bebe,Elie Tahari,Tahari,Brookstone,Nanette Lepore,Catherine Malandrino,Kensie,Kensie Girl,English Laundry,Joan

134、 Vass and Limited Too.Bluestar Alliances omnichannel worldwide distribution strategy achieves success with an extensive and comprehensive lifestyle branding strategy.It includes all product classifications and a sig-nificant wholesale,retail brick-and-mortar and e-commerce busi-ness.Key drivers in t

135、he womenswear,menswear and childrenswear markets are sportswear,dresses,active,swim,denim,footwear,handbags,accessories,fragrance,eyewear,electronics,massage,wellness and home as well as outdoor gear,to name a few.Ongoing marketing collaborations,social and digital media initia-tives,out-of-home and

136、 experiential marketing in key markets help increase brand awareness and market-share penetration across the Bluestar portfolio.Hurley boasts an impressive roster of profes-sional athletes and lifestyle ambassadors in surf,skate and snow,with collections spanning mens,womens and kids.World-class sur

137、f athletes,such as Carissa Moore,Olympic Gold Medalist and five-time World Champion,Kai Lenny,the Big Wave World Champion and Filipe Toledo,the 2022 World Champion surfer,support Hurley across global channels.Hurley is the Title Sponsor of the WSL Hurley Pro Sunset Beach in North Shore,Hawaii,which

138、continues in 2023 and 2024.The brand also supports todays youth and communi-ties by partnering with schools like Huntington Beach High School and is a steward of the environment,hosting local beach clean-ups.The launch of outdoor gear,including Stand Up Paddleboards and Electric Bikes,has also opene

139、d new markets for the brand.Multiple collaborations continue to launch seasonally with unex-pected and recognizable partners,like NASCAR,World Surf League,MLB and LoveShackFancy,to help grow the consumer base and open additional retail opportunities across multiple categories.Hurley is also making s

140、ignificant strides in the snow and skate markets,launching high-end technical apparel geared toward active consum-ers,as well as building out Team Hurley with talent,including X Games Gold Medalist skater,Elliot Sloan,and Team U.S.A.snow-boarder,Sean Fitzsimons,and Real Snow Silver Medalist,Zak Hale

141、.Hurleys social media platforms rank top 3 in the industry,with over 9 million consumers engaging with its content,product launches and athlete stories.Born from water,this authentic heritage brand aims to reign as No.1 in Core Surf as it aggressively expands its retail footprint and celebrates its

142、25th anniversary.Justice,the No.1 tween fashion brand,continues to expand its mission to empower all girls and those who love them through fashion and fun.With the recent partnership with Walmart,Justice is now more accessible and affordable,making it easier for every girl to express herself through

143、 fashion.Justice has also expanded into other brand-right categories,such as home,fragrance,beauty,pet,dance/gym gear and equipment and more,transforming into a complete tween lifestyle brand.One of the key segment differentia-tors for the brand is its exclusive collaborations with popular fran-chis

144、es like Netflixs“Stranger Things,”Jelly Belly,“Powerpuff Girls”and The Grinch.Justice also utilizes social media platforms such as Meta,TikTok and Pinterest and traditional marketing channels like in-store marketing,paid digital media,satellite radio and emerging channels like e-gaming and Lemon8 to

145、 reach its audience.With an extensive tween and parent influencer program,including Jazmyn Bieber and Jaiya Patillo,a 12-time Junior Olympian and hopeful for the 2024 U.S.Olympic track team,Justice remains dedicated to meeting customers where they are and driving brand awareness.Justice is more than

146、 just a fashion brand its a lifestyle,a move-ment and a community that empowers girls to be their best selves.Bebe is a globally recognized heritage brand that offers chic con-temporary fashion.The brand offers fashion-forward designs in various categories ranging from apparel to footwear,handbags,W

147、WW.LI CENSEGLOBAL.COM JULY 202321WWW.LI CENSEGLOBAL.COM JULY 202321eyewear and home dcor.Celebrating todays womans fashion life-style,Bebe continues to expand its footprint across all social media platforms and is featured regularly in fashion and lifestyle publica-tions.The brand also incorporates

148、social media influencers and celebrities into national campaigns,including out-of-home,digital and activations.In addition,Bebe is experiencing expansion at retail and online,both domestically and internationally.Kensies designs are modern with a twist,feminine and flirty,stylish and comfortable,ins

149、piring women to express their per-sonal style confidently.The brands signature florals,bold patterns and prints are found in collections including dresses,sportswear,outerwear,athleisure,eyewear,accessories,home dcor,textiles and more.With over 25 categories of products,the collections are constantl

150、y evolving,as is the Kensie customer.This highly recog-nized brand is currently distributed in North America through a multi-channel platform of wholesale and e-commerce.Kenzies national campaigns include social media influencers and celebri-ties and can be seen on billboards,in stores and online.Ke

151、nsie continues the fashion conversation and messaging across social media platforms as well.Brookstone products are driven by quality,innovation and design in various categories,including electronics,soft home,massage and wellness,personal care,home environment and more.In 2021-2022,William Shatner

152、was engaged as the Brookstone brand ambassador for the“Out Of This World”advertising campaign and was featured on select packaging,with products available at retailers nationwide.Brookstone products may also be found in over 34 Brookstone-branded airport shops,over 500 Hudson News airport concession

153、 shops and at B.Elie Tahari,the American designer,continues to be recognized for the consistency of his fashions.He is also looking to the future by evolving his offerings with fluid and unstructured pieces that can be worn outside the office while still representing his modern aesthetic and classic

154、 fit.SAKS and SAKS.com have continued success with their Elie Tahari partnership since 2021;collection expansion is underway.Taharis brands are also thriving in additional markets,as the Tahari brand continues to dominate womens sportswear.English Laundry,a mens brand inspired by British rocknroll,f

155、ea-tures a mix of colors and patterns with unique detailing to add visual interest.It remains classic to its customers,who frequently shop at department and club stores.The companys retail partners span all distribution tiers,depend-ing on the brands focus.Presently,products can be found in retail-e

156、rs,such as(but not limited to)Neiman Marcus,SAKS,Bloomingda-les,Nordstrom,ShopBop,Macys,Hudson Bay,Dillards,Belk,The Buckle,Dicks Sporting Goods,Von Mauer,T.J.Maxx,Burlington,Ross,Kohls,Walmart and Costco.In addition,individual brand shops on Amazon and brand-owned DTC e-commerce platforms have been

157、 successful.The portfolio of brands also distributes prod-ucts to North America,Europe,Latin America,Asia,Australia,Middle East,Africa and India.In 2023,Bluestar Alliance will continue to expand its acquisition of Amsterdam-based global Dutch fashion brand Scotch&Soda.The Scotch&Soda customer celebr

158、ates self-expression in the brands collections that offer timeless fashion with a modern twist,fine craftsmanship and attention to detail.Customers can find the collections in over 270 free-standing retail stores across Europe,North America,Asia,Africa,Australia and the Middle East and over 7,000 do

159、ors in cities including New York,London and Paris.The goal is to continue Scotch&Sodas luxury retail distribution strategy while also introducing the brand to more trendsetters,especially those looking to express their personality through their clothing.The company also continues to grow its existin

160、g licensing program by extending licensees and distributors into new markets and channels of distribution,as well as identifying and executing strategic opportunities for expansion in both the domestic and international markets.10 WHP GLOBAL$6.7B(E)(PRI VATE)WWW.WHP-GLOBAL.COM WHP Global is one of t

161、he worlds fastest-growing,large-scale brand management firms.Today,WHP Global owns and manages more than 10 powerful consumer brands generating close to$7 billion in retail sales across three verticals:fashion,hard goods and athletic.LOTTO anchors the athletic vertical;Toys“R”Us and Babies“R”Us anch

162、or the hard goods vertical;and Express,Bonobos,Anne Klein,Joseph Abboud,Joes Jeans and Isaac Mizrahi anchor the fashion vertical.Industry veteran,Yehuda Shmidman,founded the company just four years ago with original backing from big-time players Oaktree Capital and BlackRock.The power of WHP Globals

163、 platform and strong future potential was recently recognized by Ares Management Corporation,which completed a$375 million investment in WHP Global at a$1.6 billion valuation in early 2023.In 2022,WHP Global continued its history of being very active on the M&A front.Most notably,WHP Global entered

164、a transformative partnership with Express Inc.(EXPR)that included a 60%ownership of the Express brand for WHP Global.The partnership also established an exclusive relationship with EXPRs omnichannel retail platform for future brand acquisitions.WHP Global swiftly followed this announcement with a jo

165、int deal to buy the innova-tive DTC mens fashion brand,Bonobos.That acquisition closed in May 2023.In addition to M&A,WHP Global was equally busy last year in successfully expanding its brands,as highlighted by several landmark partnerships,including Toys“R”Us.WHP Global grew the global licensed ret

166、ail footprint by more than 50%in 2022.Toys“R”Us stores opened inside every Macys in the U.S.,and new stores opened through-out the world,including in the UAE and China;Toys“R”Us is returning to the U.K.High Street with a WHSmith partnership;Toys“R”Us will 22JULY 2023WWW.LI CENSEGLOBAL.COM22JULY 2023

167、WWW.LI CENSEGLOBAL.COMdebut in Mexico for the fi rst time through a new partnership with Liv-erpool,and the fi rst Toys“R”Us airport store will open through a new license with Duty Free Americas at DFW Airport in Texas,the worlds second busiest airport.The fi rst U.S.fl agship,Babies“R”Us,is opening

168、 at the American Dream Mall through a new licensing partnership.This sets the stage for a national rollout of Babies“R”Us in the future.LOTTO,a soccer/tennis/pickleball brand,is rolling out nationally in the U.S.with a soon-to-be-announced retail partner.On the heels of an incredible year with U.S.a

169、nchor partner,Tailored Brands,WHP signed a deal with leading Chinese luxury fashion group,YouXiang,to bring Joseph Abboud to China with standalone stores and e-commerce launching in late 2023.The WHP Global platform is still in its early years,and its future looks bright,especially given its robust

170、pipeline of new brand acquisitions,strong capital structure,experienced team and a vibrant network of over 130 licensees.11PARAMOUNT GLOBAL/PARAMOUNT CONSUMER PRODUCTS AND EXPERIENCES$6B(E)(NASDAQ:PARA)WWW.PARAMOUNT.COM Paramount Consumer Products and Experiences oversees all global licensing,mercha

171、ndising and location-based entertainment for Paramount,a leading media and entertainment company that creates premium content and experiences for audiences world-wide.Driven by consumer brands,the portfolio includes a diverse slate of franchises,brands and content from across studios and platforms,i

172、ncluding Paramount+,Paramount Pictures,Nickel-odeon,MTV Entertainment,CBS and more.With properties span-ning animation,live-action,preschool,youth and adult,the company is committed to creating the highest quality products and experiences for several franchises,including“PAW Patrol,”“SpongeBob Squar

173、ePants,”“Teenage Mutant Ninja Turtles,”“Star Trek,”“South Park,”“Yellowstone”and Top Gun.The Consumer Products and Experiences organization includes all aspects of product merchandising and licensing as well as business develop-ment,marketing,franchise planning,creative strategy,retail sales and con

174、sumer insights.Also included is gaming and themed enter-tainment spanning hotels,resorts,live tours and Broadway.Para-mount Consumer Products and Experiences also oversees the direct-to-consumer business for its full portfolio through its recently launched e-commerce platform,ParamountS.12 TOEI ANIM

175、ATION$5.2B(JASDAQ:4816)WWW.TOEI-ANI MATI ON-USA.COM Legendary studio,Toei Animation,continues to lead the anime industry globally.Ever since its founding in 1956,Toei Animation has been an industry pioneer and is now one of the worlds most prolifi c anime studios,with a catalog that totals 258 fi lm

176、s and 231 TV shows encompassing over 13,300 episodes(as of March 2022),including such global hit franchises as Dragon Ball,One Piece,Sailor Moon,Saint Seiya,Digimon and Slam Dunk.To address the ever-increasing interna-tional demand for its properties,Toei Animations regional offi ces in the U.S.,Eur

177、ope,Hong Kong and Shanghai direct all TV,satellite and OTT distribution sales and consumer merchandise licensing outside Japan.For 2022,Toei Animation achieved signifi cant year-over-year revenue growth with more than$5.2 billion in total revenues repre-senting a$1.1 billion gain or 26.7%growth rate

178、 over fi scal year 2021.New productions for several of Toei Animations top properties were the major driver behind last years growth,specifi cally,the companys record-breaking release of three feature fi lms,“Dragon Ball Super:Super Hero,”“One Piece Film Red”and“The First Slam Dunk.”All three were s

179、uccesses for their respective franchises.Toei Animations strate-gic pre-promotional eff orts for all three movies during 2021 drove new licensing business and created pent-up consumer demand.Buoyed by yearlong theatrical marketing campaigns,each fi lm achieved record openings worldwide and generated

180、 big box offi ce receipts and retail merchandise sales in 2022.13 THE ELECTROLUX GROUP$4.7B(E)(ELUX-B.ST)WWW.ELECTROLUXGROUP.COM/ENThe Electrolux Group is a global leader in home appliances,off ering solutions for households and businesses,including refrigerators,dish-washers,cookers,vacuum cleaners

181、,air conditioners and small domes-tic appliances.The group has 53 factories globally and sells more than 60 million products to customers in more than 120 countries every year under brands including Electrolux,AEG,Zanussi and Frigidaire.In 2022,the companys licensees partnered with major retailers w

182、orld-wide,resulting in successful programs in Europe with cookware and kitchen accessories.Retail success in North America was driven by licensees that secured online and in-store placement at major mass retailers,electronics stores and home improvement stores,including WWW.LI CENSEGLOBAL.COM JULY 2

183、02323WWW.LI CENSEGLOBAL.COM JULY 202323Walmart,Costco,Amazon and DIY channels.The Electrolux Groups licensing program strongly aligns with the core business and focuses on creating quality brand extensions in taste,care,well-being and sus-tainability.Products licensed globally include major and smal

184、l appli-ances,laundry,kitchen accessories,lighting,solar panels,heating and cooling products and water and air purifi cation systems.14 KATHY IRELAND WORLDWIDE$4.2B(E)(PRI VATE)WWW.KATHYI RELAND.COM kathy ireland Worldwide(kiWW)continued to enjoy substantial growth in 2022 through partnerships with

185、Forever Fashion cold weather accessories,Ikeddi sportswear,Siskind slippers,Bagatelle International with kathy ireland fashion 360,outerwear,social occa-sion dresses and denim,Guild Consulting Fashion mens and womens jewelry,Amerex Group swimwear and coverups,PPI Apparel intimate apparel,shapewear a

186、nd sleepwear.kathy ireland Homes key partners include Pacifi c Coast Lighting,Michael Amini Furniture,Mohawk Flooring,Trident,KozyKids and more.kiWW off ered designs across multiple product categories,including homewares,fashion apparel,fashion accessories,publishing,kathy ireland recovery center,ir

187、eland Pay and more.In 2019,Ireland joined the WNBPAs board of advocates and NFL Players board of directors.Ireland also serves as the International Youth Chair of the National Pediatric Cancer Foundation.She is brand ambassador for American Family Insurance and Stellus and was named global chief bra

188、nd strategist for Brainbase.In 2022,kiWW saw remark-able expansion at retail,including Macys,M,Macys Back-stage,HSN,HSN.com,QVC.com,Camping World and MIVI for Stout Gloves,kathy ireland Greetings,as well as an online presence on Amazon,Martha Stewart,Joss and Martin,Neiman Marcus,Horchows,Overstock,

189、Wayfair,Target,QVC,Home Goods,Home Depot,Lowes,Home-works Asia and more.kathy ireland Homes&Gardens partners in 2022 included Twinstar.Medical advocacy partners included Lets Talk Interactive,LTI Telehealth cyber security,Porter Capital Factoring and business fi nancing.kiWW Real Estate expansion pa

190、rtners included Zoom Casa Powered by kathy ireland,representing over$1.2 billion in sales rental services.kiWW entertainment partnerships include Michael Feinstein and Liza Minnelli,Vanessa Williams,“Up Up and Away”with Marilyn McCoo and Billy Davis Jr.,“Once Upon a Christmas”(distributed in 90 coun

191、tries),“Twice Upon a Christmas”(distributed in 90 countries)and Sharlee Jeter,among others.Media partnerships include YH TV and related broadcast channels,Fox Broadcasting,Magnolia Hills Produc-tion through Warner Brothers Television,Paramount+,Discovery,Sony and BMG.kiWW key publishing off erings i

192、n 2022 included kathy ireland Kids by Bendon Publishing,kathy ireland Toddler by Bendon Publishing,kathy ireland Baby by Bendon Publishing and kathy ireland Learn&Grow by Bendon Publishing and Real Solutions for Busy Moms by Kathy Ireland,among many others.Growth sectors for kiWW include home,real e

193、state,fashion,production and HSN for 2023.15 STANLEY BLACK&DECKER$4B(E)(NYSE:SWK)WWW.STANLEYBLACKANDDECKER.COM Stanley Black&Decker is a global provider of home and outdoor prod-ucts,including hand tools,storage solutions,power tools and more.The companys recognizable tool brands include Stanley,Bla

194、ck+Decker,DeWalt and Craft sman.Stanley Black&Decker licenses small and mid-size appliances,automotive and outdoor power equipment.The compa-nys top retail partners include Lowes,The Home Depot,Ace Hardware and Amazon.The Stanley Black&Decker licensing team expects to con-tinue its growth trajectory

195、 through accelerated new product introduc-tions,including category expansions and entry into new global markets.In addition,continued strong retailer and customer relationships will drive growth for the Stanley Black&Decker licensing program.16 SANRIO$3.8B(NYSE:SNROF)WWW.SANRI O.COM Sanrio is the gl

196、obal lifestyle brand best known for pop icon Hello Kitty and home to many other beloved character brands such as My Melody,Kuromi,Cinnamoroll and Keroppi.Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages.Since 1960,this philosophy has ser

197、ved as the inspiration to offer quality products,services and activities that promote communication and inspire unique consumer experiences across the world.Today,Sanrios business extends into the enter-tainment industry with several content series,gaming offerings and theme parks.Sanrio boasts an e

198、xtensive product lineup that is avail-able in over 130 countries.Sanrio hopes to bring smiles to everyones faces with their vision of“One World,Connecting Smiles.”The brands 60-plus-year legacy has led to Sanrios vast expansion of its licensing portfolio.It continues to reach its core demos by incor

199、porating Sanrio characters into all facets of their lives through products,engaging digital content and messaging of friendship,kindness,and inclusivity.And in 2024,the brand will celebrate a monumental milestone with Hello Kittys 50th anniversary.24JULY 2023WWW.LI CENSEGLOBAL.COM24JULY 2023WWW.LI C

200、ENSEGLOBAL.COMSanrio is evolving its offerings through content and digital play via online and social channels.This includes new video content and gaming platforms.Sanrio recently announced their new multi-player game“Hello Kitty Island Adventure,”launching exclusively on Apple Arcade in the summer

201、of 2023.This global launch marks the first game of its kind for Sanrio,and it will continuously evolve,keeping players engaged for years to come.This follows their 2022 launch of a successful experience on“Roblox”called“My Hello Kitty Cafe.”With ongoing weekly and monthly promotions and introduction

202、s,it keeps players coming back and has become a fan favorite across age demographics.Sanrio expanded the“Hello Kitty and Friends”YouTube channel with animation,live-action and DIY.In the fall of 2023,they will launch season eight of the highly successful short-form animated series“Hello Kitty and Fr

203、iends Supercute Adventures.”Addition-ally,they launched the new Kuromis“Pretty Journey”series in June,with more animated series coming to the channel over the next few years.With Netflix,Sanrio launched a new series,“Gude-tama:An Eggcellent Adventure,”in 2022 and“Aggretsuko”debuted season five in ea

204、rly 2023.What most audiences recognize about Sanrio is the brands history of lifestyle products and growing list of co-branded partner-ships spanning across food,fashion and beauty.They will continue launching high-profile collaborations and new licensing partner-ships throughout 2023.And with the n

205、ewest locations of the Hello Kitty Cafe in Las Vegas and Mexico City,Sanrio will continue expanding with more locations opening over the next few years.As Sanrio looks toward the future and beyond,the brand reener-gizes its focus toward lifestyle products and services that help elevate the everyday.

206、Alongside its traditional licensing opportunities,Sanrio continues to foster new innovations across digital and gaming plat-forms and experiences.And Sanrio will continue fostering commu-nity and infusing friendship and kindness into everything they do.17 PROCTER&GAMBLE$3.5B(E)(NYSE:PG)WWW.PG.COM Pr

207、octer&Gamble brands support consumers health,hygiene and cleaning needs.The companys licensed product sales span all global business units,including home care,fabric care,oral care,personal health care,grooming and beauty.The companys top licensed prod-ucts in 2022 included Febreze,Braun,Tide,Pamper

208、s,Vicks,Gain,Dawn,Mr.Clean and Vidal Sassoon.Plans include innovation and growth of trademark licensing outside of North America.18 BBC STUDIOS$3.4B(LGE)(PRI VATE)WWW.BBCSTUDI OS.COM BBC Studios is a commercial subsidiary of the BBC.Its licensing division is responsible for maximizing the value of t

209、he companys IP and the retail sales fi gures are based on revenue from toys and games categories,digital games and publishing,soft lines and live events.19 SERTA SIMMONS BEDDING$3.2B(E)(PRI VATE)WWW.SERTASI MMONS.COMSerta Simmons Bedding(SSB)is a leading global sleep company that sells mattresses,be

210、dding and sleep accessories.Based in Doraville,GA,SSB manages a house of best-selling bedding brands,including Serta,Beautyrest,Simmons and Tuft&Needle.The brands are distributed globally through various retail channels,as well as hospitality and direct-to-consumer platforms.The estimated sales of$3

211、.2 billion exclude Serta Simmons Beddings owned and oper-ated products.SSB continues to grow its licensing program through strategic collaborations and targeted executions with licensees world-wide.With the companys fl agship brands well-established within the global bedding industry,the team is foc

212、used on accelerated growth via new brands,product categories and territories.20 CATERPILLAR$3B(E)(NYSE:CAT)WWW.CAT.COM With 2022 sales and revenues of$59.4 billion,Caterpillar is one of the worlds leading manufacturers of construction and mining equipment,off -highway diesel and natural gas engines,

213、industrial gas turbines and diesel-electric locomotives.For nearly 100 years,Caterpillar has been helping customers build a better,more sustainable world and is com-WWW.LI CENSEGLOBAL.COM JULY 202325WWW.LI CENSEGLOBAL.COM JULY 202325mitted and contributing to a reduced carbon future.Its innovative p

214、roducts and services,backed by a global dealer network,provide exceptional value that helps customers succeed.Caterpillar does busi-ness on every continent,principally operating through three primary segments construction industries,resource industries and energy and transportation and providing fi

215、nancing and related services through its fi nancial products segment.21 WILDBRAIN$2.9B(E)(TSX:WI LD)WWW.WI LDBRAI N.COMWildBrain inspires imaginations to run wild,engaging kids and fam-ilies with popular content and brands.With approximately 13,000 half-hours of fi lmed entertainment in its library

216、one of the worlds most extensive WildBrain is home to such treasured franchises as Peanuts,“Teletubbies,”“Strawberry Shortcake,”“Yo Gabba Gabba!,”“Caillou,”“Inspector Gadget”and“Degrassi.”The companys integrated,in-house capabilities spanning production,distribution and licensing set it apart as a u

217、nique independent player in the industry,managing IP across its entire lifecycle,from concept to content to consumer products.At Wild-Brains state-of-the-art animation studio in Vancouver,the company produces award-winning,fan-favorite series,such as“The Snoopy Show,”“Snoopy in Space,”“Sonic Prime,”

218、“Chip and Potato,”“Straw-berry Shortcake:Berry in the Big City,”“Carmen Sandiego,”“Go,Dog.Go!”and many more.Enjoyed in more than 150 countries and on over 500 streaming platforms and telecasters,WildBrains content is every-where kids and families view entertainment.WildBrain Spark,the companys AVOD

219、network,has garnered over 1 trillion minutes of watch time on YouTube,off ering one of the largest selections of kids content on that platform.WildBrains leading consumer products and location-based entertainment agency,WildBrain CPLG,represents the companys owned and partner properties in every maj

220、or territory worldwide.The companys television group owns and operates some of Canadas most-viewed family entertainment channels.WildBrains headquarters are in Canada,with offi ces worldwide and the company trades on the Toronto Stock Exchange 22 BANDAI NAMCO GROUP$2.8B(OTCMKTS:NCBDF)WWW.BANDAI NAMC

221、O.CO.JPBandai Namco Group exists to share dreams,fun and inspiration with people worldwide.The companys purpose,“Fun for All into the Future,”is to create a brighter future for everyone by connecting people and societies to enjoy uniquely entertaining products and services.Off ering a diverse range

222、of entertainment on a global scale,the Bandai Namco Group com-prises Bandai Namco Holdings,which is a pure holdings company that includes three business units:entertainment(video games for consoles,PC,online and mobile platforms,toys and hobby),intellectual property production(visual and music conte

223、nt,animation,copyright,artists,live entertainment)and amusement(machines and facilities),along with affi li-ated business companies that support the work of these units.The strength of the Bandai Namco Group lies in its extensive roster of intellec-tual properties produced for a worldwide audience o

224、f all ages.The group is known for franchises such as“Pac-Man,”“Galaga,”“Tekken,”“Soulcali-bur”and“Ace Combat,”and for publishing the critically acclaimed DARK SOULS series,which includes the blockbuster title,“Elden Ring.”Other popular franchises include“Gundam,”Tamagotchi,”“The Idolmster,”“IDOLiSH7

225、,”“Little Nightmares,”“The Bears School,”“Kapibarasan”and“Ace Angler:Fishing Spirits.”Leveraging these powerful intellectual prop-erties,the Bandai Namco Group strives to provide optimal products and services to foster deep,broad and multifaceted connections with current and new fans as well as comm

226、unities around the globe.23 WHIRLPOOL CORPORATION$2.8B(E)(NYSE:WHR)WWW.WHI RLPOOLCORP.COM/LI CENSI NGWhirlpool Corporation is committed to being the best global kitchen and laundry company,in constant pursuit of improving life at home.In an increasingly digital world,the company is driving innovatio

227、n to meet the evolving needs of consumers through its brand portfolio,which includes Whirlpool,KitchenAid,Maytag,Consul,Brastemp,Amana,Bauknecht,JennAir,Indesit,Yummly and InSinkErator.In 2022,the company reported approximately$20 billion in annual sales,61,000 employees and 56 manufacturing and tec

228、hnology research centers.Whirlpool Corporation has many brands,each addressing dif-ferent lifestyles around the globe,providing consumers with products and services they need to improve their life at home.Whirlpools values guide how it leads and runs its business to keep the brand grounded as it wor

229、ks to serve and achieve its vision.Whirlpool Corporation is a global collection of small communities,leveraging its broad scale while tailoring multiple consumer needs in the countries it serves.As a global and local company,Whirlpool is steadfast in its commitments to its communities and the planet

230、.A strong purpose behind everything Whirlpool does keeps its people,products and services focused on improving life at home.With 110 years of industry fi rsts and game-changing products,Whirlpool has never scaled back on investments in innovation and product development.The ability to see beyond its

231、 con-sumers current needs and behaviors to create solutions that address how to improve their lives at home permeates the companys culture.In 26JULY 2023WWW.LI CENSEGLOBAL.COM26JULY 2023WWW.LI CENSEGLOBAL.COM2022,Whirlpool,KitchenAid,Maytag and Amana brands were the com-panys top licensed properties

232、.THETOP GLOBAL LICENSORS24 NFL PLAYERS ASSOCIATION$2.7B(PRI VATE)WWW.NFLPA.COM/PLAYERS The NFL Players Association,through its marketing and licensing busi-ness NFL Players,holds a prominent position as one of the worlds largest and most infl uential licensors.With over 2,000 active NFL players unde

233、r its exclusive licensing rights and over 90 licensees,the NFLPA has facilitated$2.75 billion in retail sales across various channels,including e-com-merce,mobile and brick-and-mortar outlets.Through these licensing agreements,NFLPA licensees gain access to the collective power of NFL player names,i

234、mages,likenesses,numbers,signatures,original art,voices and other intellectual property.This enables them to create licensed products that resonate with consumers in apparel,hardlines and digital realms.The product range spans diverse categories,such as video games,trading cards,jerseys,T-shirts,bob

235、bleheads,plush toys,socks,fi g-urines,backpacks,photos,drinkware,pet products and more.The NFLPA has expanded its reach beyond traditional channels,venturing into mobile commerce and direct-to-consumer sales of personalized licensed prod-ucts,further contributing to the signifi cant growth in sales.

236、The NFLPA has seen impressive growth in all aspects of its business.With revenue growth recorded yearly for the past nine years,the union reached a record-breaking milestone of$300 million in revenue in 2022.This fi nancial performance can be credited to a wide range of services,such as consumer pro

237、ducts,sponsorships,advertising,endorsements and promo-tions.The NFLPA has been honored with four prestigious Licensing International Best Sports Licensing Program of the Year awards.25U.S.POLO ASSN./USPA GLOBAL LICENSING$2.3B(PRI VATE)WWW.USPOLOASSNGLOBAL.COMU.S.Polo Assn.,the offi cial brand of the

238、 United States Polo Association(USPA),shattered the$2 billion milestone in 2022,delivering a record$2.3 billion in global retail sales for the year.The global sport brands footprint is a fast-growing presence across 190 countries,with over 1,100 USPA retail stores and thousands of wholesale location

239、s spanning department stores,sporting goods channels and independent retailers as well as e-com-merce.Continuing to climb the retail ranks as one of the largest global licensed sports brands in the world,USPA maintains a balanced growth strategy with signifi cantly increased market share in mature m

240、arkets such as North America and Western Europe while delivering exponential growth in emerging markets such as Asia,Latin America,the Middle East and India.In India,USPA is moving into position to become an international power brand and the top-selling casual menswear brand in the country.USPAs str

241、ong execution has relied on a global focus on worldwide store expan-sion.The brand has grown its global fl eet to well over 1,100 stores and tar-geting over 1,500 in the next several years.In 2022,the brand activated new stores in fi rst-time markets such as the U.K.and Brazil.For 2023,new stores an

242、d existing strategic stores worldwide will be enhanced with a more elevated brand and sports concept providing consumers with even more of an immersive experience when engaging with the brand.The brand has also fast-tracked digital,resulting in tripling that business over the last several years,buil

243、ding on its successful digital strategies to generate record growth in e-commerce with some 50 brand sites in 20 languages.USPA continues to grow its digital presence and global momentum on social media,with some 7 million followers worldwide.True to its heritage,USPA maintains a strong foothold in

244、the sport of polo.By signing a landmark,mul-tiyear,global deal with ESPN,the sport has exposure to a massive global audience,extending to many parts of the world with reach to millions of households and multi-digital channels.The U.S.Open Polo Championship,which ESPN broadcasts,now sits alongside th

245、e elite company of The Masters and Kentucky Derby as one of the countrys most prestigious spring sporting events.With USPA as the Offi cial Apparel Sponsor,ESPN also broadcast the XII Federation of International Polo(FIP)World Polo Championship,a global event that has only been played twice in the U

246、.S.USPA continues to seek avenues and partnerships to expand into new global markets as well as new and innovative areas of business,as the brand targets$3 billion in global sales and 1,500 stores.The combination of these factors,alongside the brands authentic connection to the sport of polo and out

247、standing global brand marketing,is its key to success.26 RAINBOW$2B(E)(PRI VATE)WWW.RBW.I T Rainbow is an ever-evolving entertainment specialist created by Italys Iginio Straffi,president,chief executive officer,Rainbow Group.Established in 1995,the company has emerged among the WWW.LI CENSEGLOBAL.C

248、OM JULY 202327WWW.LI CENSEGLOBAL.COM JULY 202327 USPOLOASS N|U SP O L OA SSNG L O B A L.CO MWEST PALM BEACH|NEW YORK|MIAMI|LAS VEGAS|LOS ANGELES SAO PAULO|MEXICO CITY|FLORENCE|MUMBAI|ISTANBUL|SHANGHAIlargest animation studios in the world following the extraordinary success of the“Winx Club”fairies,

249、a saga loved and followed by mil-lions of fans since its debut in 2004.Growing steadily for 28 years,Rainbow Group has achieved increasingly important milestones in the industry,creating,produc-ing and distributing animated and live-action TV and film products.The companys creative core has expanded

250、 year after year to cover more categories,also through the acquisition of major players such as Bardel an Emmy Award-winning Canadian studio offering CGI and VFX animation services,and Colorado Film,an Italian company in live-action productions for TV and cinema.Thanks to a solid expansion strategy

251、in third-party licensing and a rich portfolio of original content for the whole family licensed worldwide,Rainbow has acquired a strong reputation in licensing,covering more than 130 countries with consumer products and ranking among the top global licensors with more than 500 licens-ees.Among the m

252、ost popular IPs are:“Winx Club,”“Monster Allergy,”“Huntik,”“Mia and Me,”“Pinocchio and Friends,”“44 Cats,”“Summer&Todd Happy Farmers,”“Regal Academy”and“Maggie&Bianca Fashion Friends.”27 THE HERSHEY COMPANY$1.9B(E)(NYSE:HSY)WWW.THEHERSHEYCOMPANY.COMThe Hershey Company has a strong portfolio of globa

253、lly recog-nized brands.In 2022,the leading licensed properties,ranked largest to smallest,were Reeses,Hersheys,Jolly Rancher,Kit Kat,Heath,Hersheys Kisses,Hersheys Cookies N Cream,Hersheys Smores,York,Reeses Pieces and Twizzlers.28FORD MOTOR COMPANY$1.8B (LGE)(NYSE:F)WWW.FORD.COMSince 1903,Ford Moto

254、r Company has put the world on wheels,transforming not only the automobile but working life and the role of transportation.The Blue Oval is one of the most recognized corporate symbols in history,with a roster of nameplates,including the Mustang,Thunderbird,F-Series and Bronco.Ford vehicles have bee

255、n a staple of pop culture for decades.Whether it be a favorite seen in a movie or reminiscing about family road trips,virtually everyone has a Ford story to tell.Building on its rich history as a leader of innova-tion,the Ford Motor Company is now leading the charge in electric vehicle development b

256、y investing more than$50 billion in electric vehicles globally through 2026 and committing to achieving carbon neutrality globally by 2050.29 DR.SEUSS ENTERPRISES$1.7B(E)(PRI VATE)WWW.SEUSSVI LLE.COM Dr.Seuss Enterprises celebrates its 30th anniversary this year as a leading global childrens enterta

257、inment company,focusing on promot-ing literacy,education,self-confi dence and the wonderful possibilities of a childs imagination through the works of Dr.Seuss.Dr.Seuss Enter-prises profi ts benefi t charitable organizations that focus on causes such as education,health,animal conservation and the a

258、rts.The cre-ative,whimsical world of Dr.Seuss and its characters have inspired generations of readers and continue to be a pop-culture and entertain-ment phenomenon,with major successes both on the page,in theaters,on stage,on screen and in many other outlets.The retail sales fi gures include all li

259、censed products,including books,digital,education,entertainment,travel and ancillary products.Key domestic and inter-national partners and collaborations for 2022 included a Grinch-themed Forum Lo with adidas,a Dr.Seuss-themed makeup line with Revolution Beauty,a range of“Oh,The Places Youll Go”-the

260、med baby products with Hello Bello,Dr.Seuss-themed Eyeglass with Eye Q Eyewear and Grinch-themed International Delight coff ee creamers.30 JAZWARES NEW!$1.5B(E)(PRI VATE)WWW.JAZWARES.COMJazwares,a Berkshire Hathaway company,is the toy manufacturer behind Squishmallows.This global plush toy sensation

261、 has captured 30JULY 2023WWW.LI CENSEGLOBAL.COM30JULY 2023WWW.LI CENSEGLOBAL.COMthe imaginations of millions of fans with more than 2,000 characters available,each with its own name and relatable bio,and over 200 million sold worldwide since its 2017 launch.Massively popular on social media,driven b

262、y Gen Z fans who love celebrating the brand,Squishmallows has also captured celebrity fans,including Lady Gaga,DJ Khaled,the Kardashians and Jessica Simpson,to name a few.The Squishmallows brand has more than 11 billion organic impressions on TikTok and has been tagged over a million times on Instag

263、ram.Squishmallows is currently the No.2 overall best-selling toy property,according to Circanas April 2023 report and the No.1 plush brand in the U.S.The Squishmallow line also attracts some of the biggest pop-culture characters for mashups,from Hello Kitty to Spider-Man to Pokmon.As it continues to

264、 grow as a lifestyle brand,Squishmallows monu-mental growth has fueled new cross-category collaborations across beauty,games,apparel,home dcor and more adding to its illustri-ous portfolio of over 60 best-in-class licensing partners.In 2022,Squishmallows took the play industrys top honor the Toy Ass

265、ociations coveted overall Toy of the Year award alongside the Toy Associations Plush Toy of the Year,License of the Year,Overall Toy of the Year and Peoples Choice.31 NISSAN MOTOR CORPORATION$1.5B(E)(OTCMKTS:NSANY)WWW.NI SSAN-GLOBAL.COMThis year marks the 90th anniversary of the Nissan Motor Corpora

266、tion as a leading global vehicle manufacturer of on-and off -road driving excite-ment.The companys brands embody its pioneering spirit of empowering mobility through innovative technologies,advanced design and uncom-promising performance.Together,the rich heritage of the Nissan,Infi niti and Datsun

267、brands power one of the worlds largest automotive licensing programs.From adventure-ready pickup trucks and SUVs(Frontier,Path-fi nder,Titan)to innovative electric vehicles(Ariya,Leaf),iconic sports cars(Z,GT-R,Skyline,Silvia),track-ready Nissan Motorsport(NISMO)vehicles and timeless Datsuns(Fairlad

268、y Roadster,240Z,510,720),Nissans extensive range of vehicles and legendary nameplates continue to create compelling licensed merchandise opportunities for automotive enthusi-asts across generations.Key licensing categories include interactive gaming,virtual goods,replicas,toys,collectibles,publishin

269、g,apparel and accessories,footwear and vehicle accessories.Following another record-breaking year for the licensing program in 2022,Nissan looks to continue to delight fans of all ages across digital off erings,next-gen gaming plat-forms,collectibles and lifestyle items via high-profi le collaborati

270、ons for apparel and accessories.As an important part of car and pop culture,Nissan vehicles are featured in the worlds largest franchises across movies(“Fast&Furious,”“Transformers”),gaming(“Forza,”“Need for Speed”)and toys/collectibles(LEGO,Mattel).The brands prominence among fans and the automotiv

271、e aft ermarket continues to fuel the passion of enthusiasts worldwide for Nissan-licensed products.32 PGA TOUR$1.4B(E)(PRI VATE)WWW.PGATOUR.COMThe PGA TOUR strives to grow its portfolio by utilizing a long-term,sustainable strategy to position itself as the top-of-mind golf and affi nity lifestyle b

272、rand.One of the PGA TOUR licensing programs best-performing partners during 2022 was the specialty retailer,PGA TOUR Superstores.In continuation of its successes in 2019,the PGA TOUR Superstores increased its footprint to eight new locations in 2022,with the goal of further expansion in upcoming yea

273、rs.Aside from the store program,the PGA TOUR golf video game,“2K21,”released its newest iteration,“2K23,”in October 2022.Tiger Woods,one of the most accomplished professional golfers of all time,was fea-tured on numerous variations of the cover art for“2K23,”making his fi rst appearance on a cover i

274、n almost a decade.One notable feature in“2K23”is the ability to play as a professional golfer across multiple desired courses,which added to the excitement around the games release.In addition to the video game program,the PGA TOUR-branded apparel and accessory licensing initiatives continued to gro

275、w.The nearly two-decade-old PGA TOUR licensee,Perry Ellis International(PEI),continues to expand the PGA TOURs retail foot-print internationally,expanding into 332 new doors in Canada.The brand also launched two new categories,sleepwear and hosiery,into its product mix.The mobile game channel also f

276、l ourished in 2022 with the addition of the Presidents Cup tournament within the immensely popular“Golf Clash.”The in-game tournament included the fi rst fully licensed course,Quail Hollow.Throughout the tournament,the game showcased unique Presidents Cup team-themed ball bundles,which resulted in t

277、he highest-performing ball bundles in the last six months of 2022.The TOUR experienced other noteworthy channel accomplishments in 2022 around the Presidents Cup.Paradies Lagardre launched its fi rst PGA TOUR-based kiosk inside Charlotte Douglas International Airport,highlighting Presidents Cup lice

278、nsed merchandise.Another off -site shop to thrive during the Presidents Cup was the PGA TOURs branded online store,PGA TOUR FanShop,powered by Fanatics.The online branded store highlighted exclusive off -site graphics and WWW.LI CENSEGLOBAL.COM JULY 202331WWW.LI CENSEGLOBAL.COM JULY 202331replica te

279、am uniforms.While the world is still recovering from one of the most signifi cant international economic downturns in 2020,the PGA TOURs licensing program encompassed multiple channels of sig-nifi cant growth,which has assisted in bringing golf and the PGA TOUR brand into the hands and minds of a mo

280、re diverse audience.33 FOCUS BRANDS$1.4B(E)(PRI VATE)WWW.FOCUSBRANDS.COMFocus Brands is a leading developer of global,multi-channel food service brands.Focus Brands curated collection of brands is united under one company.Focus Brands dedicated licensing division focuses on driving multi-channel gro

281、wth for its brands across con-sumer-relevant occasions,whether on the go,in grocery stores,in schools,at home or in the offi ce.Focus Brands gives fans access to its portfolio of brands,including Cinnabon,Auntie Annes,Jamba and Carvel,through innovative new products with category-leading part-nershi

282、ps in traditional and new distribution channels.The Focus Brands Licensing Division has developed and maintained long-stand-ing partnerships with 30+blue-chip partners in each category or channel,including Pizza Hut,Taco Bell,Applebees,General Mills,Kelloggs,Conagra,Nestle,Keurig,Richs and many more

283、.With over 160 SKUs in over 50,000 distribution points,the Focus Brands licens-ing business had an outstanding 2022 and continues to grow its foot-print through a robust multi-channel platform.Focus Brands licens-ing partnerships in food service,retail grocery and e-commerce categories drive the com

284、panys bottom-line sales and incremental brand awareness for its brands.These partnerships are strategically managed by a dedicated team of licensing experts who keep the brands in consumers purchase consideration no matter where they shop for food and beverage.Focus Brands retail grocery licensed pr

285、oducts span various categories,including a presence in the frozen aisle via various formats,the refrigerated aisle,the center of the store and the in-store bakery.In food service,Focus Brand products are available in QSR,casual dining and convenience and fuel.At the same time,Focus Brands has develo

286、ped e-commerce partnerships to bring direct-to-consumer opportunities to its brand fans.In addition to sup-porting the brands under the Focus Brands umbrella,the Focus Brands Licensing Division has also taken over management and development for multi-channel opportunities for its sister company,Insp

287、ire Brands(both under the Roark Capital Group).The team has managed and grown the business for 15+SKUs across brands like Jimmy Johns,Arbys and Buff alo Wild Wings in major retailers nationwide,including fi ve new product launches in 2022.34 SPIN MASTER$1.3B(LGE)(TSX:TOY)WWW.SPI NMASTER.COM Spin Mas

288、ter is a leading global childrens entertainment company,creating exceptional play experiences through its three creative centers:toys,entertainment and digital games.With dis-tribution in more than 100 countries,Spin Master is best known for award-winning brands“PAW Patrol,”Bakugan,Hatchimals,Kineti

289、c Sand,Air Hogs,Rubiks Cube and GUND,and is the global toy licensee for other popular properties.Spin Master Entertainment creates and produces compelling multiplatform content,through its in-house studio and partnerships with outside creators,includ-ing the animated preschool franchise,“PAW Patrol,

290、”and numerous other original shows,short-form series and feature films.The company has an established presence in digital games,anchored by the Toca Boca and Sago Mini brands,offering open-ended and creative game and educational play in digital environments.Through Spin Master Ventures,the company m

291、akes minority investments globally in emerging companies and start-ups.With more than 30 offices in close to 20 countries,Spin Master employs more than 2,000 team members globally.35 SESAME WORKSHOP$1.2B(E)(NON-PROFI T)WWW.SESAMEWORKSHOP.ORG Sesame Workshop is the non-profi t educational organizatio

292、n behind“Sesame Street,”the pioneering television show that has been reach-ing and teaching children since 1969.Today,Sesame Workshop is an innovative force for change with a mission to help kids everywhere grow smarter,stronger and kinder.Sesame Workshop presents in more than 150 countries,serving

293、vulnerable children through a wide range of media,formal education and philanthropically funded social impact programs,each grounded in rigorous research and tailored to the needs and cultures of the organizations communities.Learn more at Sesameworkshop.org and follow Sesame Workshop on Instagram,T

294、witter,Facebook and TikTok.32JULY 2023WWW.LI CENSEGLOBAL.COM32JULY 2023WWW.LI CENSEGLOBAL.COM“Sesame Street”continues to deliver unexpected surprises,introduc-ing new collaborations that bring the iconic brand closer to fans.Just Play,master toy partner for North America,EMEA,and LatAm and a major s

295、upporter of Sesame Workshops Emotional Well-Being initiative,began rolling out their new“Sesame Street”line in core toy categories.New global partnerships include DK Publishing,launching a must-have fi rst encyclopedia for little learners who are curious about the world and love“Sesame Street,”and f

296、ashion brand Vans,debuting a 40 SKU multi-generational line available this month,and a continued global partner-ship with Medicom Toy,adding new collectible Bearbrick designer fi gu-rines.Super7 is leading the charge for Sesame Streets entry into adult collectibles with the launch of their 16”SuperS

297、ize Count von Count fi gure.Sesame Workshop enjoys a new master publishing partnership with PRH for China.Copper Pearls fi rst licensed collaboration consists of 75+items in their buttery soft fabrics,from bandana bibs to swaddles,all adorned with“Sesame Street”characters.Inspired by modern streetwe

298、ar,Cakeworthy drops a 12-piece“Sesame Street“line with matching sets,accessories,and dresses.Sesame Workshop and Rocke-feller Productions debuted the Off -Broadway production,“Sesame Street the Musical,”featuring live puppetry,iconic songs fans know and love,and new compositions by Broadways brighte

299、st songwriters.Oscar the Grouch was named United Airlines fi rst Chief Trash Offi cer.Uniteds campaign is designed to promote the expected benefi t of sustainable avi-ation fuel.Oscars journey from job listing to c-suite offi ce is featured in original video,digital,social and out-of-home content.36

300、BMW GROUP$1.1B(OTCMKTS:BMWYY)WWW.BMWGROUP.COMFor more than 100 years,BMW has been one of the worlds foremost luxury car brands,a pioneer of innovation,which is now refl ected in its more than$1 billion licensing program.BMW delights its consumers with high-quality,well-craft ed products from categor

301、y-leading part-ners across lifestyle,interactive,mobility and toy categories.With over 90 licensees and 2,500 SKUs,BMW licensed products are sold in over 75,000 retail doors in more than 100 countries and promoted through targeted marketing programs across social media,important infl uenc-ers,in-sto

302、re activations and online.The BMW brand represents the vast majority of the program,but there are several meaningful toy and interactive brand extensions for the BMW Motorrad and MINI brands that are part of the overall licensing program.The BMW licensing program is anchored by leading lifestyle lic

303、ensees:PUMA(streetwear),Ports(DTR in China),Marcolin(eyewear);interactive partners(EA,Microsoft ,Sony,Tencent,Netease);and toycompanies(Mattel,LEGO,Playmobil).With its four brands BMW,MINI,Rolls-Royce and BMW Motorrad,the BMW Group is the worlds leading premium manufac-turer of automobiles and motor

304、cycles and also provides premium fi nan-cial and mobility services.The success of the BMW Group has always been based on long-term thinking and responsible action.The company set the course for the future at an early stage and consistently makes sustainability and effi cient resource management cent

305、ral to its strategic direction,from the supply chain through production to the end of the use phase of all products.37CRUNCHYROLL$1B(E)(NYSE:SONY)WWW.CRUNCHYROLL.COMCrunchyroll is a global brand off ering fans anime experiences.In addition to serving the anime community with the worlds largest anime

306、 library(19,000 hours and 44,000 episodes of series and fi lms),Crunchyroll also connects fans and the content they love through the-atrical,experiential,consumer products,gaming and more.Anime is a dynamic storytelling medium off ering something for every kind of fan,from action to romance,historic

307、al dramas to sci-fi ,fantasy to slice of life and more.Crunchyrolls global consumer products team represents hit anime series across these gen-res,including the series,“My Hero Academia,”the supernatural adventure anime,“Jujutsu Kaisen,”“Cowboy Bebop,”“Bananya,”alongside up-and-comers,“Toi-let-Bound

308、 Hanako-Kun,”“Spy x Family”and more.Crunchyroll is an independently operated joint venture between U.S.-based Sony Pic-tures Entertainment and Japans Aniplex,a subsidiary of Sony Music Entertainment(Japan),both subsidiaries of Tokyo-based Sony Group.38 WWE$1B(E)(NYSE:WWE)WWW.WWE.COM WWE,a publicly t

309、raded company,is an integrated media organization and recognized leader in global entertainment.The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience.WWE is committed to family-friendly enter-tainment on its television program

310、ming,premium live events,digital media and publishing platforms.WWEs TV-PG programming can be seen in over 1 billion homes worldwide in 25 languages through world-WWW.LI CENSEGLOBAL.COM JULY 202333WWW.LI CENSEGLOBAL.COM JULY 202333class distribution partners,including NBCUniversal,FOX Sports,BT Spor

311、t,Sony India and Rogers.The award-winning WWE Network includes all premium live events,scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries.In the United States,NBCUniversals streaming service,Peacock,is the exclusive home of WWE Network.W

312、WEs worldwide licensing program builds partnerships with compa-nies to create products featuring its marks and logos,copyrighted works and characters in diverse categories,including toys,video games,apparel,housewares,collectibles,sporting goods,books and more.WWE-licensed products,created by over 1

313、00 licensees in more than 85 countries worldwide,are available at major retailers,including Walmart,Target,Amazon,GameStop,Walgreens,Barnes&Noble,Hot Topic,Asda and Smyths.WWE is a nearly$1 billion global brand at retail annually.Mattel has been WWEs global master toy partner since 2010.WWE is curre

314、ntly the No.2 item in the action figure class in the U.S.with its non-battling Elite Collection,according to Circana(formerly The NPD Group).WWE is the No.1 best-selling fighting video game franchise in console history,with over 98 million units sold.It is a top-performing mobile gaming brand with 1

315、53 million downloads across its gaming portfolio.WWE Books has placed 25 titles on The New York Times Best Sellers list since 1999,including DKs WWE 50 and WWE Encyclopedia.With DK as its core publisher and key partners,BOOM!Studios,St.Martins Press,ECW Press and Quarto,WWEs publishing slate include

316、s Super-star bios,historical guides,childrens books,sticker books,coloring and activity books,comic books and graphic novels.39 CHURCH&DWIGHT$860M(E)(NYSE:CHD)WWW.CHURCHDWI GHT.COMChurch&Dwight has been making products that generations of con-sumers have enjoyed and relied on since 1846.Today a$4.9

317、billion company located in Ewing,New Jersey,Church&Dwight is a fast-grow-ing consumer packaged goods company off ering high-quality,trust-worthy products across multiple household and personal care catego-ries that consumers rely on to make everyday life more manageable.Church&Dwights broad portfoli

318、o of beloved and instantly recogniz-able brands includes Arm&Hammer,Trojan,First Response,Nair,Spinbrush,OxiClean,Orajel,vitafusion,Batiste,XTRA,WaterPik,Flaw-less,ZICAM,Therabreath and Hero Mighty Patch to name a few.Church&Dwights licensing business continues to grow as the company expands its ros

319、ter of partnerships across multiple brands and categories.The brand is consumer-obsessed,passionate trend seekers and relentless brand stewards committed to providing products con-sumers can rely on today,tomorrow and for many years to come.40 KEURIG DR PEPPER$841M(E)(NYSE:KDP)WWW.KEURI GDRPEPPER.CO

320、M The Keurig Dr Pepper(KDP)portfolio of properties includes Motts,Snapple,Dr Pepper,Clamato,Crush,Hawaiian Punch and Original Donut Shop Coffee.Through strategic partnerships and planning closely with its licensees,KDP grew its licensed portfolio for the sixth year in a row.The focus in years to com

321、e will be to con-tinue to allow consumers to enjoy the flavors within the portfolio in new and unique ways.41 ESTABLISHED.NEW!$833M(TYO:9602)WWW.ESTABLI SHED.I NCEstablished.is a creative licensing company that discovers,stew-ards and empowers the worlds top brands in consumer electronics and home a

322、ppliances.The company manages a global portfolio of trademarks,each known for its innovation,longevity and creativity,including RCA,Thomson,Saba,NordMende,Ferguson,Victrola,Victor and Proscan.The brands global team of award-winning experts combines years of experience building consumer trust,helping

323、 licensees conform their off erings to brand guidelines,ensur-ing quality control and promoting product sales.Established.was founded in 2022 from the acquisition of the brand licensing division of Technicolor,headquartered in Houston,Texas,with offi ces in Califor-nia,Paris,Dubai and Shenzhen,China

324、.42 MOOMIN CHARACTERS$820M(E)(PRI VATE)WWW.MOOMI N.COMMoomin Characters is a Finnish art and licensing business founded in the 1950s by artist,Tove Jansson(1914-2002),and her brother,Lars Jansson.The company is still run by family members 34JULY 2023WWW.LI CENSEGLOBAL.COM34JULY 2023WWW.LI CENSEGLOBA

325、L.COMand manages the Moomin brand and the Tove Jansson estate.With master agent,Rights&Brands,Moomin Characters works with orga-nizations that want to make Moomin products and services or put on Moomin events and exhibitions to ensure their creations are fresh and exciting while staying true to Tove

326、 Janssons original vision.Today the Moomin licensing program includes over 800 licensees worldwide,with sales of Moomin products exceeding$820 million annually and growing.Some licensees include adidas,ARKET,Barnes&Noble,Deagostini,Finnair,Fiskars Group,McDonalds,Uniqlo and Rovio Entertainment.Books

327、 are published in over 55 lan-guages,and television adaptations have aired in 120 countries.There are dozens of exhibitions,stage adaptations and musical perfor-mances featuring the Moomins or Tove Janssons other work yearly.Moomin now has over 3.5 million followers across social platforms and theme

328、 parks in Japan and Finland.There are also over 30 offi-cial Moomin shops and cafs worldwide from London and Helsinki to Tokyo and Hawaii.Together with partners,such as UNICEF,Oxfam,PEN International and the Red Cross,Moomin Characters continue to work with the initiative“Reading,Writing and the Moo

329、mins”to encourage reading among children.Moomin has now raised close to$6 million for Oxfam.In 2025 there will be a celebra-tion of 80 years of the Moomins.During the anniversary year,Moomin Characters aims to highlight qualities that make the Moomin stories and brand unique.The main theme for the y

330、ear will be a sense of belonging.Partners and licensees will be offered new anniversary marks,artwork and other communication assets.43 TOMMY BAHAMA$747M(NASDAQ:OXM)WWW.TOMMYBAHAMA.COM Tommy Bahama,an island lifestyle brand,has an extensive port-folio of mens and womens collections ranging from appa

331、rel,swim-wear and accessories to home furnishings,home dcor and more.A wholly owned subsidiary of Oxford Industries,the brand owns and operates over 160 Tommy Bahama retail locations worldwide,22 of which include a Tommy Bahama Restaurant&Bar or a Tommy Bahama Marlin Bar,a new,casual hybrid dining a

332、nd retail experience.Leading licensees include Lexington Home Brands for indoor and outdoor furniture;Revman for bedding,bath and beach towels;Shelter Logic for beach chairs,beach umbrellas,coolers,sunshades and canopies;Airstream for touring coaches;Parlux for personal fragrance and Tommy Bahama Sp

333、irits for crafted spirits.Other licensed categories include socks,mens and womens loungewear,small leather goods,kids apparel,belts,indoor and outdoor rugs,mattresses,table linens,utility bedding,indoor and outdoor tile,fabric by-the-yard,peel&stick wallpaper,outdoor lighting and pet beds.44 SEGA$724M(OTCMKTS:SGAMY)WWW.SEGA.COM SEGA is a worldwide leader in interactive entertainment.Established in