1、Tenth Annual SurveyConducted by Cairn Consulting Group|Sponsored by Kampgrounds of America,Inc.Camping&Hospitality Report 2024TOP LEVEL OVERVIEWTenth Annual SurveyConducted by Cairn Consulting Group|Sponsored by Kampgrounds of America,Inc.Camping&Hospitality Report 2024CAMPER PROFILETenth Annual Sur

2、veyConducted by Cairn Consulting Group|Sponsored by Kampgrounds of America,Inc.Camping&Hospitality Report 2024CAMPING IN CANADATenth Annual SurveyConducted by Cairn Consulting Group|Sponsored by Kampgrounds of America,Inc.Camping&Hospitality Report 2024TOP LEVEL OVERVIEWTenth Annual SurveyConducted

3、by Cairn Consulting Group|Sponsored by Kampgrounds of America,Inc.Camping&Hospitality Report 2024ECONOMIC IMPACTSTenth Annual SurveyConducted by Cairn Consulting Group|Sponsored by Kampgrounds of America,Inc.Camping&Hospitality Report 2024CAMPING TRIPS AND TRAVEL EXPERIENCESTenth Annual SurveyConduc

4、ted by Cairn Consulting Group|Sponsored by Kampgrounds of America,Inc.Camping&Hospitality Report 2024CAMPGROUND MODERNIZATIONTenth Annual SurveyConducted by Cairn Consulting Group|Sponsored by Kampgrounds of America,Inc.Camping&Hospitality Report 2024GLAMPINGTenth Annual SurveyConducted by Cairn Con

5、sulting Group|Sponsored by Kampgrounds of America,Inc.Camping&Hospitality Report 2024FAMILIES AND KIDSTenth Annual SurveyConducted by Cairn Consulting Group|Sponsored by Kampgrounds of America,Inc.Camping&Hospitality Report 2024OUTDOORS AND WELLNESSTenth Annual SurveyConducted by Cairn Consulting Gr

6、oup|Sponsored by Kampgrounds of America,Inc.Camping&Hospitality Report 2024ACCESSIBILITYTop Level OverviewCamping in CanadaCamping Trips and Travel ExperiencesGlampingOutdoors and WellnessCelebrating a decade of industry-leading research,Kampgrounds of America,Inc.will release a new series of supple

7、mental reports to further examine the dynamic landscape of camping and outdoor hospitality.These reports will provide deeper insights and exploration following this top line overview.Camper ProfjleEconomic ImpactsCampground ModernizationFamilies and KidsAccessibilityCAMPING&HOSPITALITY REPORT 2024ST

8、AYING AHEAD OF THE CURVEA decade ago,when Kampgrounds of America,Inc.(KOA)began surveying campers in North America,no one could have predicted how much the landscape of outdoor travel would change.While camping has always been a popular activity enjoyed by millions of outdoor enthusiasts,in the past

9、 decade,it has emerged as much more than a way to get outside.Through our research,and engagement with campers,weve seen camping evolve from simply being considered an outdoor activity to becoming a formidable segment of the travel marketplace.KOAs fjrst survey in 2014 revealed the potential for gro

10、wth within the camping market.Over the next several years,this growth actualized as more people sought experiences in the great outdoors.As the market grew,so did the ofgerings.Campgrounds added new accommodation types,creating more ways to explore.RV sites modernized amenities,from decked-out patio

11、s to private pet enclosures.The rise of glamping,a segment largely unknown in 2014,opened the great outdoors to a whole new set of travelers.Then,there was a pandemic.Something unimaginable when our research began,COVID-19 left indelible marks on the last decade.As other travel sectors stalled,campi

12、ng surged,accelerating growth exponentially.Travelers who would never consider themselves campers found their way outdoors,discovering a new travel option.Through this dramatic,unexpected growth,Kampgrounds of America,Inc.s research broadened to include all travelers,understanding the need to look h

13、olistically at outdoor hospitality as more immersive experiences began allowing deeper connections to place and people.This year,were further expanding our research to show the changes over the last decade and bringing greater focus to the future of camping and outdoor hospitality.KOA is celebrating

14、 a decade of industry-leading reporting by introducing a new series of reports.Each will ofger a deeper look into all aspects of the outdoor hospitality industry.Despite all of the changes over the last 1O years,one thing remains constant:even more people see the importance of connecting with nature

15、.Heeding the call,outdoor hospitality ofgers countless ways for a broad range of travelers to have one-of-a-kind experiences with those that matter most.1 1SECTION 1 1O YEARS OF TRANSFORMATIONOver the past decade,the camping and outdoor hospitality landscape has undergone signifjcant transformations

16、.During this time,the number of overall camping households increased by 23%,while active camping households surged by an impressive 68%.This uptick in camping interest was further evidenced by the dramatic growth in households who venture out three or more times(98%).Demographically,campers have bec

17、ome younger(close to half of campers since 2022 are under the age of 35,compared to 30%in 2014)and more diverse compared to 10 years ago(39%of campers are non-white versus 23%10 years ago).210 Years of TransformationCAMPING&HOSPITALITY REPORT 2024These statistics indicated a robust and sustained int

18、erest in camping,underscoring its growing popularity among a wide range of individuals and solidifying the importance of outdoor hospitality.The camping and outdoor hospitality sector has seen other changes that have drawn in a new set of leisure travelers representing nearly every demographic segme

19、nt.While camping and outdoor hospitality grew steadily throughout the fjrst six years of KOAs research,the onset of the COVID-19 pandemic resulted in a massive infmux of new guests.This new guest profjle was more familiar with leisure travel and luxury accommodations.These changes helped dramaticall

20、y boost the popularity of glamping.In fact,glamping was not included as a sub-category in the early iterations of KOAs annual survey but is now a solid part of the mix of camping accommodations,accounting for 15.6 million new entrants in the past fjve years.Since 2014,there has been ain the number o

21、f households who camp three or more times annually.All types of accommodations have seen an increase in use:RV usage is up 96%Cabin/Glamping usage is up 101%Tent usage is up 56%MILLIONINCREASEINCREASEINCREASEOF GUESTS MILLIONMILLION9.66.47.O98%Camping households(those who identify as campers)have in

22、creased by 16.5 million additional households23%The number of active camping households(camped in the past year)has increased by a whopping 21.6 million additional households68%9%New campers represent an average ofeach year,with 2020(21%),2021(16%),and 2022(11%)showing the greatest increases.3Over t

23、ime,the guest experience and growing expectations resulted in an evolving way of exploring the outdoor hospitality experience.Since the surveys inception,these changes include:The emergence of new camping experiences,such as glamping and overlanding.An increase in the importance of and reliance on t

24、echnology such as Wi-Fi,AI,and other trip-planning tools.Expanded camping location options,refmected in the increased popularity of boondocking,dispersed camping,and peer-to-peer rentals.An expansion of services and amenities to better meet guest expectations.Signifjcant increase in RV ownership,esp

25、ecially during the pandemic;peer-to-peer rentals more than doubled.Marked increase in households who camp with children.These shifts contributed to one of the more global changes in the framing of KOAs research,as it became evident that camping had expanded,it was important to begin measuring and id

26、entifying a new category,“outdoor hospitality.”Change in Key Metrics 2014 to 2023Increase in participation for people of color54%Increase in active camping households68%Growth in camping 3+times annually98%Change in Camping Participation:Number of Households 2014 to 2023Increase in active camping ho

27、useholds21,600,000First time campers since 201441,400,000Increase in RV usage6,400,000Increase in cabin/glamping accommodations usage7,000,000Increase in tent usage9,600,000Increase in participation for people of color13,600,000New campers accounted for by glamping15,700,0004CAMPING&HOSPITALITY REPO

28、RT 202410 Years of TransformationCamping IncidenceOver time,there has been steady growth in the number of households who identify as campers,with the most recent fjndings in line with the overall growth trend since the inception of the report.Camping Households 2014 to 2023Annual Camping Households

29、2014 to 2023Among households who actively took a camping trip in 2023,camping saw a drop from the last two years,continuing the growth expected prior to the pandemic.CampersNon-Campers201420152016201720182019202020212022202371,470,00051,760,00073,010,00051,580,00074,860,00050,960,00076,990,00049,230

30、,00079,110,00048,480,00082,290,00046,290,00086,150,00042,430,00093,820,00038,320,00092,090,00041,370,00087,990,00043,340,000201420152016201720182019202020212022202332,040,00034,880,00037,120,00038,560,00039,230,00041,970,00048,240,00056,970,00058,470,00053,670,0005SECTION 2 CAMPING&OUTDOOR HOSPITALI

31、TYS PLACE WITHIN LEISURE TRAVELCamping has always retained a well-established place within leisure travel;its presence has only bolstered over the past 10 years.Camping accounted for four out of every 10 leisure trips in 2021 due to the direct impact of the COVID-19 pandemic.A look back to 2014 show

32、s that even at that time,six out of 10 U.S.households identifjed themselves as campers(even if they did not camp every year).That rate has grown over time and would have continued regardless of the impact of the pandemic.6Camping&Outdoor Hospitalitys Place Within Leisure TravelCAMPING&HOSPITALITY RE

33、PORT 2024During the COVID-19 pandemic,camping was one of the few options available to leisure travelers.These travelers readily embraced the respite ofgered by an outdoor experience,accounting for four out of every 10 leisure trips in 2021 and currently constitutes more than a third of all leisure t

34、rips.Interestingly,a new or rarely reported trend emerged in 2023:80%of campers participated in“Blended Travel”by integrating camping with other travel forms,such as stays at hotels or resorts,lodges,or vacation homes,refmecting the versatility of camping trips in a travelers tool set.%of trips camp

35、ingAll other types of trips2022202332%27%68%73%202140%60%Share of Leisure Trips 2021 to 20237Accommodations&Services Associated with Outdoor HospitalityAccording to campers,outdoor hospitality includes four primary pillars:accommodations(e.g.,campgrounds,outdoor resorts,lodges),self-guided recreatio

36、n using a service(e.g.,rentals,skiing/snowboarding,etc.),guided experiences(fjshing,hunting,foraging,overlanding),or food services(e.g.,barbecues,farm-to-table).For the outdoor hospitality participant,their views on what comprises outdoor hospitality are inclusive of one or more of the ofgerings inc

37、luded in these categories.Share of Leisure Trips:2O21 to 2O23Defining Outdoor HospitalityKampgrounds of America,Inc.began using the term outdoor hospitality in the early 2000s and has since used our industry-leading research,including thousands of surveys and in-depth interviews,to create a market-d

38、riven defjnition of outdoor hospitality:“Outdoor hospitality is distinguished by its accommodations(e.g.,tents,RVs,cabins,or glamping structures),venue types(e.g.,campgrounds and outdoor resorts),proximity to outdoor recreation,and an emphasis on facilitating guest interaction and outdoor experience

39、s(e.g.,by providing communal fjreside seating).What unifjes these elements is the incorporation of stafg,guides,or experts who are,at the very least,available for assistance and guidance,or actively engaged in delivering support,information,and instruction.26%Staying at a hunting or fjshing lodgeSta

40、ying at an outdoor resort33%Camping at privately owned and operated campground39%60%Accommodations8Camping&Outdoor Hospitalitys Place Within Leisure TravelCAMPING&HOSPITALITY REPORT 2024The Expansion of Outdoor Hospitality Over just a few short years,outdoor hospitality became an important and disti

41、nct category in the travel industry,ofgering a unique blend of outdoor activities with the comfort and services of traditional hospitality.Notably,private campgrounds rank fjrst when asked to choose providers of outdoor hospitality.The signifjcance of the human element to outdoor hospitality cannot

42、be overstated;87%of leisure travelers agree that outdoor hospitality must incorporate a human touch of some sort,whether its simply having stafg available if needed or directly involved in the experience,highlights the essential role of personal interaction.Millennials,often perceived as technophile

43、s,are particularly vocal about the need for active staff involvement in outdoor hospitality,with 47%stating that staff should be actively involved and 59%preferring staff to be available as needed.These fjgures underscore a broader trend where modern travelers,especially younger generations,seek a b

44、alance between self-guided adventure and accessible,human-centered service.To leisure travelers,the defjning aspects of outdoor hospitality,setting it apart from standard hospitality,include a majority of time spent outdoors(50%),the presence of typical camping amenities such as fjre pits and outdoo

45、r seating areas(48%),and accommodations that refmect traditional camping environments,whether in tents or RVs(43%)making a fascinating contrast between the responsibilities of the participant and the provider to create outdoor hospitality.As we look to 2024,preference is shifting toward more structu

46、red outdoor hospitality experiences,with 36%of guests interested in glamping resorts and 33%leaning toward service-rich campgrounds.This evolution in outdoor hospitality shows a growing market for experiences that marry the rustic appeal of camping with the amenities and comforts of traditional hosp

47、itality,all while maintaining that crucial human connection,highlighting its importance in the broader travel landscape.The Human Elements Included in Outdoor Hospitality55%Stafg who are available when needed,but do not need to be actively involvedStafg who are actively involved by ofgering assistan

48、ce,guidance,information,etc41%Other guests involved in the experience27%None of these,there is no need for a human element in outdoor hospitality13%Other4%9SECTION 3 NEW CAMPERSOver the course of this research,the market has welcomed 39 million new campers,averaging 4.4 million new campers annually.

49、Even before the COVID-19 pandemic,camping brought over 2 million new households annually,representing a consistent upward trend in participation.The desire for outdoor experiences and the benefjts of spending time outdoors continue to be the primary draw for new participants and are the best predict

50、or of future participation.10New CampersCAMPING&HOSPITALITY REPORT 2024Despite a decrease in the percentage of new campers in 2023,this group still accounted for 7%of campers last year.The rate of new camper entry has remained higher than pre-pandemic levels,underscoring sustained interest in campin

51、g amid increasing focus on outdoor hospitality.One-third of new campers opted for glamping accommodations,while tent usage continued its steady decline as a fjrst-time accommodation,potentially a result of access to increased accommodation options.The new camping base has continued to be more divers

52、e than the overall camping market,with nearly half of new campers in the U.S.and over half in Canada being non-white.Over half of new campers in 2023 chose campgrounds with extensive services and amenities,marking a substantial 24-point increase over 2022.This preference correlated with a 17-point r

53、ise in new campers describing their fjrst camping experience as“Great,”a link between enhanced outdoor hospitality and positive camping experiences.During pandemic travel years,camping saw a signifjcant uptick in urban,younger,and high-earner households entering into camping.Last year,most of these

54、new campers were from families earning less than$100,000,predominantly from suburban and rural areas.The past year also saw a higher proportion of baby boomers,59%of whom were retired and on fjxed incomes,and a lower-income Gen Z group.Additionally,a drop in the participation of millennials,who are

55、currently at peak earning years,signifjcantly infmuenced the new camper dynamics.These changes have continued to highlight the evolving nature of the camping market and the fmuidity it can withstand.With the inclusion of outdoor resorts,more than half of all new guests in 2023 started at a campgroun

56、d with a lot of services and amenities or an outdoor resort.Over time,more and more new guests have opted to stay at locations with more amenities.Camper Experience Level 2015 to 2023New to campingStarted past few yearsCamped ofg and on throughout the yearsLifelong camper28%30%28%33%37%38%26%30%26%4

57、2%29%42%30%47%51%54%54%58%9%11%11%10%12%11%16%30%25%7%11%16%21%4%6%7%5%5%20152016201720182019202020212022202311 64%of new campers do not have children in the household Nearly 2/3 of new campers are from suburban or rural areas Nearly 1 in 4 new campers have a household income over$100K 45%of new cam

58、pers are from diverse backgroundsNew campers are nearly equally split generationallyNew Camper Profile 2023GenZMillennialGenXBaby BoomerSilent21%28%22%26%3%12New CampersCAMPING&HOSPITALITY REPORT 2024Views Toward First Camping ExperienceIn a major jump over the past two years,nearly half of new gues

59、ts reported having a great fjrst outdoor experience,a result driven by entry-level participants staying at locations with more developed amenities.Gen Z campers were least likely to have a great fjrst experience.202120222023GenZMillennialsGenXBoomersRVA great experience,I loved every minute of itGoo

60、d,but there were parts of it that werent that greatJust OK,it could have been betterNot very good,it was not very enjoyableAwful,I did not like anything about my fjrst camping experience32%28%20%11%9%31%28%20%13%8%55%30%11%2%2%54%32%10%3%1%44%31%19%4%2%52%28%16%3%1%47%30%16%5%2%30%18%30%9%13%13SECTI

61、ON 4 RETAINING CAMPERS Before the COVID-19 pandemic,the set of active campers grew around 7%annually,adding about 2 million new households year-to-year.While the results of the research demonstrate a certain degree of attrition,mostly among that set of new campers from 2020 to 2022 who expressed a d

62、esire to return to their previous travel habits,there has been a degree of retention among these guests.Approximately 3.8 million additional highly engaged camper households would not have been included in 2023 fjgures(based on pre-2020 trends)without the impact of COVID-19.14Retaining CampersCAMPIN

63、G&HOSPITALITY REPORT 2024Growth in Camper Households:Actual vs.Projected Without the Impact of COVID-19While an increasing number of guests have tried and stayed camping,as the outdoor hospitality and camping sector evolves,its crucial to understand the“at-risk camper.”This allows for a deeper under

64、standing of the motivations and barriers that afgect camping decisions and increases the number of lifelong camping enthusiasts.In 2024,the top reasons for not camping include a range of concerns:21%of potential campers prefer other accommodations,fjnancial constraints hinder 19%,another 19%cite a l

65、ack of safety and security,18%prefer difgerent types of vacations,and overcrowded campgrounds deter 17%.These factors have some telling insights that could point to macroeconomic trends related to post-COVID-19 travel returning,stress from an election year,economic well-being,war,and supply chain wo

66、rries.Encouragingly,“at-risk campers”have seen a year-over-year decline,dropping from 45%to 28%.However,certain groups are more likely to not participate in camping in 2024.These include 37%of Gen Z individuals,41%of Black guests,46%of Asian guests,and a notable 48%of households without children.Bab

67、y boomers also show signifjcant reluctance,with 58%less likely to camp-possibly related to retirement and fjxed incomes.Additionally,66%of individuals who did not have any new camping experiences in 2023 fall into the“at risk”category.These statistics reveal the varied reasons behind the reluctance

68、to camp and underscore the importance for outdoor hospitality providers to tailor their experiences and marketing strategies.By doing so,they can convert these“at risk”individuals into regular,enthusiastic campers.202320142015201620172018201920202021202232,040,00034,880,00037,120,00038,560,00039,230

69、,00041,970,00043,956,0004,284,00011,028,00010,542,0003,756,00045,942,00047,928,00049,914,000Impact of COVID-19Actual/PredictedAt-Risk CampersGenZOverallBlackguestsAsianguestsNo children inhouseholdNo new campingexperiencesBabyBoomers2024202337%28%61%57%61%50%43%68%37%41%46%48%58%66%15Barriers to Cam

70、ping 2021 to 2023202120222023ChangePrefer other types of vacations17%20%18%-2Prefer other types of accommodations10%19%21%2Do not have anyone to camp with6%17%12%-5Cannot afgord to travel22%15%19%4No camping destinations nearby where I live4%15%13%-2Did not get along with travel companions3%15%15%-0

71、Did not have the right gear10%14%10%-4Transportation7%14%12%-2Campgrounds were overcrowded5%14%17%3Bugs/pests17%13%10%-3No interest in camping/lost interest20%13%9%-4Work obligations14%13%13%0Other family members do not want to camp19%12%15%3Had a negative camping experience9%11%12%1Did not feel saf

72、e and secure7%8%19%11Health issuesN/A4%11%716Retaining CampersCAMPING&HOSPITALITY REPORT 2024Glamping:An Emerging Outdoor Hospitality TrendSince 2014,glamping has gone from a somewhat fringe mode of exploration to a household word holding a solid place within the mindset of those seeking an outdoor

73、hospitality experience.Momentum for glamping has taken hold since the COVID-19 pandemic when it ofgered a respite for the leisure traveler seeking a travel experience when many other forms of hospitality(e.g.,hotels,motels,resorts)were closed or limited.In 2017,a survey of campers found that three o

74、ut of 10 campers had no exposure to or awareness of the word glamping.About one-third had what they considered to be a glamping experience.Additionally,their expectations of what would be included in a glamping experience were what can be found at many full-service private campgrounds(e.g.,Wi-Fi,a b

75、ed in the cabin/structure,outdoor grill,outdoor recreation).This past year,it is notable that 58%of all campers say that they have been glamping,with the rate of participation up 52%from 2022 to 2023.First-time trial of glamping has grown from 18%in 2021 to 32%in 2023.In 2023,34%of new guests are se

76、lf-identifjed glampers.Looking ahead to this year,36%of guests are interested in trying glamping for the fjrst time.Increase in glamping participation(2021 to 2023)Increase in 1st time trial of glamping(2021 to 2023)Estimated 1st time trial(2021 to 2024)Change in Glamping Participation 2021-202389%1

77、O1%68%17SECTION 5 2O24 CAMPING INTENT AND TRAVEL EXPERIENCESOver the past decade of measuring leisure traveler sentiment,there has been a great deal of favorable growth in camping and outdoor hospitality.The outlook for 2024 is similarly optimistic as the views and behaviors of the leisure traveler

78、are placed into the context of the overall travel picture.182024 Camping Intent and Travel ExperiencesCAMPING&HOSPITALITY REPORT 2024First noted last year,travelers are looking for more ways to explore the outdoors and have unique experiences in 2024.This exploration can include simply slowing down,

79、experiencing nature(and natural events),disconnecting(even if only briefmy),and seeking convenience in the type of travel they choose.To take a more historical perspective,in the 2023 North American Camping and Outdoor Hospitality Report,it was noted that there could be attrition among campers who h

80、ad started camping during the COVID-19 pandemic,which resulted in a minor decline in participation in camping(but not leisure travel overall).However,compared to 2022,the outlook for 2024 is similar and would suggest a robust 2024.Looking ahead,over half of campers are more likely to keep camping in

81、 2024,a 15%increase over 2023(and a corresponding decrease in the at-risk segment).With optimism rising,assuming fewer external factors such as major weather or natural disaster events,2024 should refmect a consistent increase over 2023 results.Likelihood of Camping in the Coming Year 2021 to 2023Mo

82、re likely(9-10)Somewhat likely(7-8)At Risk(0-6)48%37%52%20%28%18%45%28%24%202120222023Most Likely to Continue Camping in 2O24Winter campers71%61%59%59%Unique experience in 2023Children in HouseholdStarted camping 10 or younger19Travel Goals for 2O24New camping and travel experiences continue to garn

83、er interest among travelers,with first-time trial of glamping continuing to climb among new and existing guests.By contrast,experimenting with full-time RVing continues to decline,while first-time trial of backcountry camping nearly doubled from 17%to 31%.New travel experiences are driving continued

84、 interest and participation in camping.When considering whether these new experiences impact future intent to camp,there are some striking difgerences based on the type of trip taken.If a guest had no exposure to new experiences in 2023,their intention to spend more time camping or glamping in 2024

85、is signifjcantly lower than those who had any type of new experience.Among the difgerent kinds of experiences,overlanding,taking time for a digital detox,and including physical activity in their trips prompts guests to seek more outdoor travel this year.2O24 Travel ExperiencesIn 2024,the top travel

86、goal is to slow down and enjoy experiences,a priority for 57%of travelers.Additionally,50%say they will seek travel that allows them to“recharge.”Theres a noticeable shift towards health and wellness in travel choices,with half of travelers gravitating towards water-based trips for their physical an

87、d emotional well-being,underlining a broader trend towards more holistic and varied travel experiences.Among travelers who mention slowing down during their trips,79%say they plan to use forest immersion,meditation,yoga,and/or mindful strolls during their trips.With the infmux of new guests in the p

88、ast few years and a perceived need for longer-term planning,one-third of campers want to be spontaneous in their travel.Spending time with family and friends is an important consideration for 2024 travel among campers and non-campers alike.Slowing down,and simply enjoying the experience and being in

89、 the momentHaving a variety of experiencesThe ability to check-ofg several items on my travel bucket listBeing spontaneous and not making plans too far in advanceTravel that includes a lot of physical activity and challengesSeeking the type of travel I experienced prior to the pandemic but still hav

90、ent been able to doTaking a group tripUncertain,I still have not made any travel decisions for 2024None of theseTravel experiences that allow me to recharge57%50%41%37%34%25%16%16%6%2%202024 Camping Intent and Travel ExperiencesCAMPING&HOSPITALITY REPORT 2024Percent Intend to Camp More in 2O24 by Ne

91、w Camping ExperiencesAll campers are strongly interested in natural attractions,and 2024 will be no difgerent in terms of their popularity.Food tourism and visiting small towns also appeal to campers.One-fourth of campers plan to combine work and leisure travel experiences,and a similar proportion w

92、ould like to experience an all-inclusive resort.Combine work+leisureNo new experiencesOutdoor sportsSeeking pre-pandemic experiencesForest bathingWork remotelyBackcountryInclude physical activityTaken digital detoxOverlanding62%61%60%58%57%57%54%54%53%12%Travel Experiences Planned for 2O24Natural ev

93、ents50%Food tourism31%Visiting small towns29%Combining work+leisure travel27%An all-inclusive outdoor resort vacation25%Less focused on activities,more on enjoying the surroundings23%Agritourism21%Engage with the local community20%Adventure travel20%Wellness retreats17%Unique outdoor experiences 17%

94、Wild swimming13%Eco-tourism12%Volunteer work12%Solo leisure travel(other than camping)11%Leading or taking part in a group on a youth trip6%Trips that include both business and pleasure trips5%None of these6%21SECTION 6 THE NEXT 1O YEARS Using the past ten years as a guide,the next ten will see some

95、 changes in the camping and outdoor hospitality landscape.Recent trends prioritize the level of services and amenities ofgered,especially at full-service campgrounds and outdoor resorts.This evolution has captured a new set of guests from the traditional leisure travel sector who previously stayed a

96、t hotels and resorts yet want an outdoor experience.The array of services and amenities will likely continue to develop and evolve,blending the more traditional type of campground/outdoor resort with ofgerings of traditional resorts.22The Next 10 YearsCAMPING&HOSPITALITY REPORT 2024Other segments of

97、 the outdoor hospitality sector will likely focus on a more rustic experience,that is less-connected and closer to nature.Purveyors of outdoor hospitality will benefjt from leisure travelers desire to escape the crowds and noise of their daily lives by ofgering a more tranquil environment.This ties

98、to the growing interest in backcountry experiences and the desire for wilderness immersion and isolation in areas less traveled.RVing will continue to hold its place in the mindset and behavior of the leisure traveler.Many RVers will seek to experience the spontaneity of pre-pandemic RVing while exp

99、loring with their own set of amenities on board.RVers and those interested in the lifestyle will continue to enjoy the benefjts of having their own space that ofgers travel safety and security mixed with fmexibility.Travel planning and booking will continue to evolve.With the advent of AI,blended tr

100、avel will become even more popular as processes are simplifjed and customized.Travelers will have all of the information and resources they need for their trip planning at their fjngertips,allowing for more agility and less worry.The pull of nature will always ensure that outdoor hospitality maintai

101、ns a solid place in the mindset of the leisure traveler.Even with rapid change in some sectors of outdoor travel,that pull will ensure a healthy and vital segment of leisure travel and hospitality.RVing will continue to hold its place in the mindset and behavior of the leisure traveler.23Background

102、This report represents the tenth annual installment of a detailed reporting comparing the latest iteration of the North American Camper Survey to the previous results.The survey,commissioned by Kampgrounds of America,Inc.(KOA),is designed to provide a detailed accounting of the U.S.and Canadian camp

103、ing markets.This efgort,on an overall basis,will be compared to a benchmark camping incidence study conducted in 2012,followed up in 2014,2015,2016,2017,2018,2019,2020,2021,2022,and 2023.U.S.and Canadian Household Results The results of the most recent iteration of the Camping&Outdoor Hospitality Re

104、port are based on a total of 4,100 surveys completed among a random sample of U.S.(n=2,900)and Canadian(n=1,200)households.Within the U.S.sample of households,results are stratifjed by Census Region:Northeast(n=725),Midwest(n=725),South(n=725),and West(n=725).Overall,a sample of n=2,900 U.S.househol

105、ds is associated with a margin of error of+/-1.82 percentage points,while a sample of n=1,200 Canadian households is associated with a margin of error of 2.83 percentage points.All surveys were completed only via an outbound solicitation sent to a randomly selected cross-section of U.S.and Canadian

106、households.In order to calculate overall incidence,the sample of respondents was statistically balanced to ensure that the results are in line with overall population fjgures for age,gender,and ethnicity.Some results may not add to 100 percent due to rounding.For questions regarding usage,please ema

107、il .METHODOLOGY24Methodology&GlossaryCAMPING&HOSPITALITY REPORT 2024GLOSSARYResearch TermsBaby Boomer Born 19461964Camping For the purposes of this study,camping is defjned as“any occasion when you spent at least one night outside of your primary residence and stayed in accommodations such as a tent

108、,trailer,RV,vehicle or cabin/cottage at a campground.”Dispersed Camping The term used for camping anywhere in the National Forest outside of a designated campground.Dispersed camping means no services such as trash removal,and little or no facilities which may or may not include tables and fjrepits.

109、Generation X(Gen X)Born 19651980Generation Z(Gen Z)Born 19972012Glamping Defjned as staying in unique accommodations with enhanced services and amenities.Incidence For camping incidence,this fjgure is calculated by dividing the total number of households with at least one person who camps divided by

110、 the total number of eligible households.Millennial Born 19811996Overlanding An“overlanding”experience is where you travel in an ofg-road vehicle,taking back roads,no services/amenities,you are completely self-sustaining and the purpose is the journey.Peer-to-Peer RV Rental A rental that occurs betw

111、een a private RV owner and a renter.Generally,this is facilitated by a designated marketplace.Public Land Camping Staying at a public campground in a national park,state park,municipal campground,national forest campground,national forest land,BLM land,designated wilderness areas.RV Includes type A,

112、B,or C motorhomes,travel trailers,fjfth-wheels,pick-up campers,pop-up trailers and small van campers.RVing Experience(used in new camping experiences)Where you travel in an RV from destination to destination.Silent/Mature Born prior to 1946Van Life Defjned as a form of adventure tourism that involve

113、s a van that is livable and self-sustained,used to access remote areas to recreate in.Types of RVsFifth-Wheel Trailer The fjfth-wheel travel trailer can have the same amenities as the conventional travel trailer,but is constructed with a raised forward section that provides a spacious bi-level fmoor

114、 plan.These models are designed to be towed by a pick-up truck equipped with a device known as a fjfth-wheel hitch.Pick-up Camper/Truck Camper The truck camper is a portable unit designed to be loaded onto,or affjxed to,the bed or chassis of a pickup truck.The slide-in units are easily loaded and un

115、loaded from the bed of the truck,freeing the trucks bumper to tow boats,ATVs and other trailers.Roof Tent A tent that is designed to easily mount directly to the rack or aftermarket bars on the rooftop of a vehicle.Small Van Camper a smaller vehicle that provides both transport and sleeping accommod

116、ation.Travel Trailer Conventional travel trailers ofger a wide range of fmoor plans,sizes and conveniences.Pop-up Trailer Also known as pop-ups and tent trailers,folding camping trailers have canvas sides that extend to reveal queen size beds.The folding camping trailer stows away for easy,lightweight towing.Type C MotorhomeMotorhome Motorized RVs are vehicles designed as temporary living quarters for recreational camping,travel,or seasonal use that are built on a motorized chassis.Type A MotorhomeType B Motorhome“Types of RVs”credit:GoRV25KOA.COM