1、 Ipsos AI MonitorTHE THE IPSOS IPSOS AI MONITORAI MONITOR20242024 Ipsos AI Monitor2Introduction:A peak or plateau?There is no denying that the last 12 months have been huge for the technical advancement of generative AI.But how are people feeling about it?ChatGPT 3.0 exploded on the scene in late 20

2、22 and by mid-2023 when Ipsos released the second instalment of its AI Monitor people were expressing a pronounced 12-point increase in agreement that products and services using AI made them nervous.That was a sizeable increase in just 18 months since the previous wave,and there was an increase mea

3、sured in each of the trended markets.A majority(52%)agreed with that statement.But a majority(54%)also agreed that products and services with AI made them excited.Fast forward to this year and the AI news never slowed down.In this years report we see a continuation of that split between the wonder a

4、nd the worry of AI.But overallthere is very little change in the data year-over-year.One plausible explanation is that we have hit a peak in many attitudes.That as we become more used to AI in our lives its not driving more worry,and the 2-point decrease in people saying AI makes them nervous(well w

5、ithin the margins)is actually recognizinga growing comfort with AI tools.Although,for all the change and hype it certainly hasnt revolutionized everyones life in every market yet.Theres another plausible theory that we are merely at a plateau.That the worry is very real and as new and improved AI to

6、ols begin working into every aspect of our lives from creation of entertainment,to our schools and our workplaces that the worry(or the wonder for that matter)will rise.While much of the Ipsos AI Monitor is an annual check-in on the pulse of global citizens two new statements were added to the surve

7、y this year.Ipsos AI Monitor3Introduction:peak or plateau?One is that while only 54%of global citizens trust AI not to discriminate or show bias,even fewer(45%)trust peoplenot to discriminate or show bias.Sodespite headlines about the bias in AI,we actually trustour fellow humans less than we trust

8、the computers.Second is that while a majority are hopeful that AI will lead to more efficiency(being able to get things done faster)and create more entertainment options,thats about it.For the moment,we dont see AI having a big(or at least a positive)impact on our health,the economy where we live,ou

9、r jobs or the overall job market.However,we are least hopeful that AI will have a positive impact on the amount of disinformation on the Internet.Thats especially important in a year like 2024 when half of the worlds population is having elections.Lingering under all of this are a couple of points o

10、f fairly existentialwonder and worry.Six in ten think that its likely that AI will change how they do their jobs in the next five years.Nearly four in ten(37%)think it will replace their jobs in that span.Theres a steep gradient in the generational splits with young people twice as likely to feel th

11、at way as their elders.Matt Carmichael,SVP,Global Trends&Foresight,Ipsos Strategy3 To learn more about consumer attitudes about AI,see the 2023and 2022monitor.Ipsos AI Monitor4CONTENTSCONTENTS1Talking Points2What people know about AI3Trust in AI4Expectations of AI in the future5Methodology Ipsos AI

12、MonitorTalking pointsTalking points5 Ipsos AI Monitor6disagree with the statement“I trust that companies that use AI will protect my personal data”.4141%At a glance6767%across 32 marketssay they have a good understanding of AI is,but only 52%know what products and services use it.5353%say they are e

13、xcited for products and services that use AI.However,50%say AI makes them nervous.say AI will profoundly change their daily life in the next 3-5 years.While 50%say it already has.2929In 29 of the 32 marketssurveyed people believe AI is less likely to discriminate than humans are.Ipsos AI Monitor 630

14、30%4646%6666%of Gen Z think AI will replace their job in the next five years compared to 40%of Millennials,31%of Gen X,and 26%of Baby Boomers.Ipsos AI Monitor7People more likely to think AI will make their job betterThirty-seven per cent think AI will make their job better compared to 16%who say it

15、will get worse.However,36%expect AI to replace their job in the coming years,with those with a higher level of education most concerned.However,fewer know what products and services use AIFifty-two per cent say they know what products and services use AI.In 13 of the 32 marketssurveyed people are le

16、ss likely to know what products and services use AI than dont.Humans are viewed as more likely to discriminate than AIIn 29 out of the 32 marketssurveyed more people think humans are more likely to discriminate against other people than AI is.Ireland is the only marketwhere people are more likely to

17、 say they trust people to discriminate less than AI.People are both excited by and nervous about AIFifty-three per cent say they are excited for products and services that use AI,compared to 50%who say AI makes them nervous.Asia is where excitement is highest while the Anglosphere and Europe are mos

18、t sceptical.Knowledge about AI highest among the youngSixty-seven per cent across 32 marketssay they have a good understanding of AI.This rises to 72%for Gen Z and 71%for Millennials 71%,while only 58%of Baby Boomers say they have a good understanding of AI.AI expected to make disinformation worseTh

19、irty-seven per cent on average think AI will make disinformation on the internet worse,while 30%think it will be better.In three marketsSweden,Australia and New Zealand do a majority think it will make disinformation worse.Key findings Ipsos AI Monitor8What people know about AISixty-seven per cent a

20、cross 32 markets say they have a good understanding of AIThis figure is unchanged compared to last year.However,there have been increases in understanding in many markets.Belgium and Ireland(+9pp and 8pp)have seen the biggest rises in stated understanding of AI in the last 12 months.In all but one o

21、f the 32 markets surveyed(Japan)do a majority say they have a good understanding of AI.Knowledge of AI is highest in Indonesia and Mexico(86%and 80%respectively).Understanding is highest among younger generations(Gen Z 72%,Millennials 71%)compared to Baby Boomers(58%).Fifty-two per cent say they kno

22、w what products and services use AIKnowledge about what products use AI varies greatly across markets.Self-claimed knowledge is highest in Asia,with China(81%),Indonesia(80%)and Thailand(69%)topping the list.Markets in Europe and North America are the least likely to know what products use AI(Canada

23、 36%,Netherlands and Belgium both 37%).In 13 of the 32 marketssurveyed people are less likely to know what products and services use AI than dont.Baby boomers are the only generation where people are more likely to say they dont know what products and service than do(agree 36%,disagree 45%).People a

24、re split over when AI is something to be excited about or nervousWhile 50%say products and services using AI makes them nervous,53%say it makes them excited.However,there are big differences between regions.Markets in Asia are where excitement is highest with China,Indonesia,Thailand and South Korea

25、 most interested in AI products.Much of the English-speaking world and Europe are on the more sceptical end.They are they are least likely to say they are excited by AI products and most likely to say AI makes them nervous.It is also these marketswhere people are most split on whether AI brings more

26、 benefits than drawbacks.Understanding of AIWhat uses AIExcited v nervous Ipsos AI Monitor9AI and trustPeople are unsure whether their personal data is safe with AIForty-one per cent think their personal data will not be safe with companies which use AI compared to 47%who do.In 15of the 32 marketssu

27、rveyed are people more likely to think their personal data is safe with AI than it isnt.The gap between those who disagree that companies that use AI will protect their personal data and those that agree with that statement,is largest in Canada.Only 28%of Canadians(down from 34%last year)think their

28、 personal data is safe with AI products.Humans are viewed as more likely to discriminate than AIIn 29 out of the 32 markets surveyed more people think humans are more likely to discriminate against other people than AI is.Ireland is the only marketwhere people are more likely to say they trust peopl

29、e to discriminate less than AI.India and Switzerland have the same level of agreement for both statements.Younger generations are more likely to trust AI compared to those olderBaby boomers are slightly less trusting of companies using AI than younger people.While all generations say they trust AI n

30、ot to discriminate more than they trust people,the gap in agreement between these two statements is smaller for Baby Boomers(45%trust AI not to discriminate vs 41%trust people).For Gen Z,59%say they trust AI against discriminating and 47%trust people not to.Younger generations are also the most like

31、ly to trust companies using AI to protect their personal data,with 49%of Gen Z and 51%of Millennials.However,Gen Z have seen a 6pp fall in those agreeing with this compared to last year.Is my personal data safe?AI and discriminationTrust and generations Ipsos AI Monitor10AI expectations for the futu

32、reWhile 50%say AI has already changed their life,66%say it will impact their futureChina and Indonesia(78%and 73%respectively)are the most likely to think AI has already changed their lives.However,almost half of the 29 marketssurveyed are more likely to say AI has not impacted their lives.However,t

33、here is the expectation AI will change in peoples lives in the coming years.In all marketsare people more likely to think AI will profoundly change their lives in the next 3-5 years.Many of the marketsare most sceptical in last years release,such as Canada,Belgium,and France,have seen increases in t

34、hose who think AI will change their lives in the future.Sixty per cent of people across 32 markets say AI will change their job in the next five yearsIndonesia(87%),Thailand(81%)and China(80%)are the most likely to say AI will change how you do your job in the next five years.While marketsin Europe

35、are the least likely to expect big changes at work:Netherlands(38%),Germany(43%)and Poland(44%).However,since last year Germany has seen an 8pp increase in those agreeing with that statement.However,fewer people think AI will replace their current job in the coming years with 36%saying this is the c

36、ase.Those with a higher level of education are slightly more likely to think they will be out of work because of AI(39%)compared to those with low or medium level of education(both 34%).Gen Z,many of whom in are their 20s,are most worried about the future of workAlmost one in two Gen Z(46%)say it is

37、 likely AI will replace their current job in the next five years.This compares to 26%of Baby Boomers,who are retired or nearly retirement over the next decade.Thirty-one per cent of Gen X think their job will be replaced by AI,while 40%of Millennials do.The younger generations are also the most like

38、ly to say AI will change how they work going forward.Sixty-seven per cent of Gen Z and 64%of Millennials agree AI will change their job while 49%of Baby Boomers and 55%of Gen X say the same.Will AI change my life?AI and jobsYoung peoples jobs at risk?Ipsos AI MonitorWhat people know What people know

39、 about AIabout AI11 Ipsos AI Monitor1267%86%80%79%76%75%75%74%72%72%72%71%70%69%68%67%67%66%65%65%65%65%65%64%64%63%63%61%61%60%57%51%44%8%5%6%5%5%8%9%7%9%4%7%9%7%4%7%14%7%6%8%13%12%9%7%17%11%7%8%9%7%12%6%10%12%25%9%15%16%19%17%16%19%19%25%22%20%23%27%26%19%26%28%27%22%23%26%29%19%26%31%29%30%32%28%

40、37%39%44%Global Market AverageIndonesiaMexicoPeruSouth AfricaThailandHungaryTrkiyeArgentinaSouth KoreaChinaColombiaNetherlandsNew ZealandUnited StatesPolandSingaporeIrelandCanadaSpainChileBelgiumSwedenIndiaBrazilAustraliaGreat BritainMalaysiaFranceGermanySwitzerlandItalyJapanHow much do you agree or

41、 disagree with the following?I have a good understanding of what artificial intelligence isMarketAgreeDisagreeBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Agree 2367%84%75%73%78%78%73%73%67%76%N/A73%71%62%67%69%67%58%59%66%70%56%67%64%74%59%64%65%58%61%N/A5

42、3%43%Ipsos AI Monitor1372%69%67%59%72%71%66%58%Gen ZMillennialsGen XBaby Boomers20232024How much do you agree or disagree with the following?I have a good understanding of what artificial intelligence isBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024 Ipsos AI

43、 Monitor1452%81%80%69%67%65%65%65%64%62%61%60%57%56%53%51%51%47%46%42%41%41%41%40%40%40%40%39%39%38%37%37%36%14%6%6%9%11%9%10%5%11%17%16%15%16%13%15%21%16%24%20%14%13%18%17%16%13%17%12%17%14%14%16%14%18%34%13%13%22%21%25%25%31%25%21%23%25%27%30%32%28%33%29%34%44%46%41%43%44%47%43%49%43%47%48%47%48%4

44、6%Global Market AverageChinaIndonesiaThailandTrkiyeMexicoPeruSouth KoreaSouth AfricaIndiaMalaysiaColombiaBrazilSingaporeChileArgentinaItalyPolandSpainSwitzerlandFranceHungaryGermanyGreat BritainIrelandJapanNew ZealandUnited StatesSwedenAustraliaBelgiumNetherlandsCanadaHow much do you agree or disagr

45、ee with the following?I know which types of products and services use artificial intelligence MarketAgreeDisagreeBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Agree/2351%N/A76%73%71%61%65%68%60%62%68%53%62%57%58%44%50%46%46%N/A37%37%39%43%36%38%35%35%36%38%3

46、5%42%38%Ipsos AI Monitor1559%57%48%36%59%59%49%36%Gen ZMillennialsGen XBaby BoomersHow much do you agree or disagree with the following?I know which types of products and services use artificial intelligence Base:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,20242023

47、2024 Ipsos AI Monitor1650%67%66%64%64%64%63%56%56%54%53%52%51%51%51%51%50%50%49%49%48%48%48%48%47%47%44%44%43%40%37%34%25%9%7%6%8%8%7%10%9%8%4%7%8%8%18%12%9%14%5%8%8%6%12%4%6%9%11%10%9%10%5%14%7%21%41%27%28%28%28%29%27%35%37%42%40%40%41%31%37%41%36%45%42%43%46%40%48%46%44%43%46%48%47%55%49%59%54%Glo

48、bal Market AverageIrelandNew ZealandGreat BritainUnited StatesAustraliaCanadaSingaporeSwedenSouth AfricaTrkiyeThailandChileIndiaBelgiumSwitzerlandMalaysiaPeruNetherlandsFranceColombiaSpainIndonesiaMexicoArgentinaBrazilGermanyHungaryItalySouth KoreaPolandChinaJapanHow much do you agree or disagree wi

49、th the following?Products and services using artificial intelligence make me nervousMarketAgreeDisagreeBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Agree/2352%62%63%65%63%69%63%53%53%53%54%57%54%58%50%N/A55%47%50%52%45%51%48%48%46%51%46%46%50%44%38%N/A23%Ip

50、sos AI Monitor1753%80%76%76%73%70%70%68%67%64%63%63%61%56%52%49%47%47%46%46%45%44%43%42%40%40%39%39%38%37%36%34%33%10%5%5%5%4%6%8%12%6%8%6%17%8%10%11%9%8%15%12%12%13%15%10%8%11%10%9%10%12%11%10%11%15%38%15%19%19%23%24%22%21%27%28%30%20%31%34%37%42%45%38%42%43%42%41%47%50%49%50%52%51%50%52%54%55%52%G

51、lobal Market AverageChinaIndonesiaThailandSouth KoreaMexicoTrkiyeMalaysiaPeruSingaporeColombiaIndiaSouth AfricaBrazilArgentinaItalyHungaryJapanGermanyChileSpainPolandNew ZealandSwitzerlandNetherlandsIrelandFranceAustraliaGreat BritainCanadaSwedenUnited StatesBelgiumHow much do you agree or disagree

52、with the following?Products and services using artificial intelligence make me excitedMarketAgreeDisagreeBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Agree/2354%N/A75%80%76%74%74%74%72%65%62%66%59%66%46%50%45%51%43%51%50%50%43%N/A42%38%36%40%42%37%32%36%35%

53、Ipsos AI Monitor18How much do you agree or disagree with the following?Products and services using artificial intelligence make me nervousProducts and services using artificial intelligence make me excitedBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Global

54、Country AverageArgentinaAustraliaBelgiumBrazilCanadaChileChinaColombiaFranceGermanyGreat BritainHungaryIndiaIndonesiaIrelandItalyJapanMalaysiaMexicoNetherlandsNew ZealandPeruPolandSingaporeSouth AfricaSouth KoreaSpainSwedenSwitzerlandThailandTrkiyeUnited States20%30%40%50%60%70%80%20%30%40%50%60%70%

55、80%AnglosphereEuropeAsia%Nervous%Excited Ipsos AI Monitor1955%83%80%77%70%70%69%66%66%66%63%62%62%60%57%56%53%51%50%48%48%47%46%45%44%44%43%42%41%40%39%38%36%16%6%7%8%7%9%12%9%14%9%12%13%18%13%17%15%14%18%20%20%25%21%23%17%19%26%21%17%19%24%21%28%22%29%10%14%16%23%21%20%25%20%25%25%25%20%27%27%30%33

56、%32%31%32%27%33%31%38%37%31%36%41%39%36%41%34%42%Global Market AverageChinaIndonesiaThailandPeruMexicoTrkiyeColombiaSingaporeSouth KoreaMalaysiaSouth AfricaIndiaChileArgentinaBrazilItalyHungarySpainNew ZealandJapanGermanyGreat BritainIrelandAustraliaPolandSwedenSwitzerlandFranceCanadaUnited StatesBe

57、lgiumNetherlandsHow much do you agree or disagree with the following?Products and services using artificial intelligence have more benefits than drawbacksMarketAgreeDisagreeBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Agree/2354%N/A78%74%67%73%67%65%64%66%6

58、9%59%65%59%57%64%55%47%50%44%52%42%46%40%40%47%39%N/A37%38%37%39%43%Ipsos AI MonitorAI and trustAI and trust20 Ipsos AI Monitor2147%68%66%66%64%64%62%62%60%58%56%52%50%48%46%46%45%45%44%43%43%43%42%41%40%39%37%35%35%33%32%28%27%12%11%9%9%9%8%5%6%17%10%12%14%9%14%11%11%21%13%10%9%13%13%11%12%13%9%8%1

59、1%11%15%11%14%26%41%22%24%24%27%28%33%33%23%32%32%34%42%37%43%43%33%42%46%48%45%45%47%47%48%51%56%54%54%52%57%58%48%Global Market AverageThailandIndonesiaChinaHungaryMexicoPeruSouth AfricaIndiaItalySingaporeMalaysiaColombiaSpainArgentinaTrkiyePolandBrazilNetherlandsSwitzerlandChileGermanyIrelandGrea

60、t BritainBelgiumNew ZealandSouth KoreaFranceSwedenUnited StatesAustraliaCanadaJapanHow much do you agree or disagree with the following?I trust that companies that use artificial intelligence will protect my personal data MarketAgreeDisagreeBase:23,685 online adults under age 75 across 32 markets,in

61、terviewed April 19 May 3,2024Agree/2350%72%68%N/A60%66%60%58%64%59%54%61%53%49%45%57%55%56%47%N/A44%44%38%42%41%42%40%32%39%32%38%34%32%Ipsos AI Monitor226%46%42%42%37%37%36%29%28%26%23%18%12%11%8%3%3%2%-2%-2%-2%-5%-5%-6%-8%-12%-19%-19%-19%-19%-21%-25%-30%Global Market AverageThailandIndonesiaChinaH

62、ungaryIndiaMexicoSouth AfricaPeruItalySingaporeMalaysiaPolandSpainColombiaArgentinaTrkiyeBrazilChileNetherlandsGermanyIrelandSwitzerlandGreat BritainBelgiumNew ZealandUnited StatesSwedenFranceSouth KoreaJapanAustraliaCanadaHow much do you agree or disagree with the following?I trust that companies t

63、hat use artificial intelligence will protect my personal data Net agreeBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024 Ipsos AI Monitor2355%53%47%42%49%51%46%43%Gen ZMillennialsGen XBaby Boomers20232024How much do you agree or disagree with the following?I tr

64、ust that companies that use artificial intelligence will protect my personal data Base:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024 Ipsos AI Monitor2454%76%76%74%73%72%68%66%64%63%62%61%61%60%60%59%56%53%52%51%48%44%43%43%42%42%41%41%41%38%38%37%33%12%8%7%4%8%5

65、%10%9%12%16%12%11%10%12%14%10%15%20%16%8%16%15%12%12%13%13%15%13%15%23%13%19%13%33%16%17%22%19%23%22%25%24%21%26%29%29%28%26%31%30%27%32%41%36%41%45%46%44%46%44%46%45%39%50%45%54%Global Market AverageChinaMexicoPeruThailandSouth AfricaIndonesiaColombiaHungaryIndiaMalaysiaItalyTrkiyeSingaporeArgentin

66、aChileBrazilPolandSpainSouth KoreaGermanyGreat BritainSwitzerlandNew ZealandIrelandAustraliaCanadaFranceUnited StatesJapanNetherlandsBelgiumSwedenHow much do you agree or disagree with the following?I trust artificial intelligence to not discriminate or show bias towards any group of peopleMarketAgr

67、eeDisagreeBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Agree/2356%N/A72%72%83%65%76%61%66%66%68%59%63%63%61%60%66%59%51%55%47%47%N/A45%41%44%44%37%38%43%42%41%33%Ipsos AI Monitor2545%70%65%65%63%60%60%59%58%57%55%53%48%47%45%44%44%43%41%41%40%40%38%36%35%34

68、%34%34%32%31%30%24%20%10%3%9%9%17%11%7%7%10%4%11%4%10%8%6%17%12%11%9%10%5%9%10%11%8%9%14%5%10%15%10%16%11%45%28%26%26%21%29%34%33%33%39%35%43%42%45%49%39%44%46%50%49%55%52%52%54%58%57%52%61%59%54%60%60%68%Global Market AverageSouth AfricaIndonesiaThailandIndiaItalyChinaSingaporeHungaryMexicoMalaysia

69、PeruTrkiyeIrelandColombiaGermanySpainSwitzerlandAustraliaGreat BritainNew ZealandChileFranceCanadaUnited StatesArgentinaPolandSouth KoreaBrazilBelgiumNetherlandsJapanSwedenHow much do you agree or disagree with the following?I trust people not to discriminate or show bias towards any group of people

70、MarketAgreeDisagreeBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024 Ipsos AI Monitor266%26%24%21%21%20%19%18%18%17%14%13%13%9%8%7%7%7%6%6%5%4%3%3%3%3%2%1%1%1%0%0%-5%Global Market AverageArgentinaBrazilPeruColombiaChilePolandMexicoSouth KoreaChinaJapanTrkiyeSwe

71、denThailandSpainMalaysiaNetherlandsHungaryUnited StatesCanadaBelgiumGermanyFranceIndonesiaNew ZealandGreat BritainSouth AfricaSingaporeAustraliaItalyIndiaSwitzerlandIreland%agree I trust artificial intelligence not to discriminate or show bias towards any group of peopleminus%agree I trust people no

72、t to discriminate or show bias towards any group of peopleBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024 Ipsos AI Monitor2759%59%52%45%47%48%44%41%Gen ZMillennialsGen XBaby BoomersI trust artificial intelligence to not discriminate or show bias towards any g

73、roup of peopleI trust people not to discriminate or show bias towards any group of peopleHow much do you agree or disagree with the following?%agreeBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024 Ipsos AI MonitorAI and the futureAI and the future28 Ipsos AI M

74、onitor2950%78%73%71%71%69%68%66%64%63%63%61%55%53%51%48%43%43%42%41%40%40%39%38%38%37%37%37%37%35%34%32%31%12%5%8%7%5%6%8%7%13%17%10%11%6%12%13%13%17%16%12%19%11%14%14%9%16%18%11%14%17%12%17%19%14%38%17%19%23%24%25%24%27%23%20%27%28%40%35%37%39%41%42%47%40%49%46%47%53%46%45%52%49%46%54%49%49%55%Glob

75、al Market AverageChinaThailandIndonesiaSouth KoreaMexicoSingaporePeruMalaysiaIndiaSouth AfricaTrkiyeColombiaBrazilChileArgentinaJapanSpainIrelandPolandItalyAustraliaGermanySwitzerlandGreat BritainUnited StatesHungaryNew ZealandCanadaFranceBelgiumNetherlandsSwedenHow much do you agree or disagree wit

76、h the following?Products and services using artificial intelligence have profoundly changed my daily life in the past 3-5 yearsMarketAgreeDisagreeBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Agree/2349%N/A72%72%73%66%64%65%71%63%57%63%54%63%54%45%36%41%31%4

77、6%44%40%33%N/A34%34%36%35%34%32%31%36%31%Ipsos AI Monitor3066%86%80%79%79%78%77%76%76%76%76%71%69%67%65%64%64%63%63%62%61%61%61%60%59%59%59%58%58%57%56%55%52%12%4%6%4%8%7%5%7%7%6%6%11%9%10%16%14%13%16%14%13%15%16%17%11%13%15%17%17%18%14%18%13%16%22%10%14%17%13%16%18%17%17%18%19%18%22%23%20%22%23%21%

78、23%25%24%23%22%29%27%27%24%24%25%29%26%32%33%Global Market AverageChinaIndonesiaSouth KoreaSingaporeThailandColombiaTrkiyeSouth AfricaMexicoPeruMalaysiaChileArgentinaIndiaNew ZealandHungaryJapanNetherlandsBrazilAustraliaCanadaBelgiumItalyIrelandGermanySpainUnited StatesGreat BritainFrancePolandSwitz

79、erlandSwedenHow much do you agree or disagree with the following?Products and services using artificial intelligence will profoundly change my daily life in the next 3-5 years MarketAgreeDisagreeBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Agree/2366%N/A79%

80、82%78%79%67%81%70%71%76%78%71%64%65%61%62%65%63%70%62%54%52%63%53%56%61%57%58%51%59%N/A55%Ipsos AI Monitor3121%44%28%22%29%27%44%29%19%30%37%26%29%24%21%14%21%14%17%17%16%10%17%21%16%9%13%15%15%12%13%10%8%39%43%53%58%49%52%34%43%52%40%30%39%34%39%42%43%34%40%37%35%34%41%32%29%32%39%33%31%30%32%30%33

81、%30%8%2%4%4%5%7%3%4%5%8%8%22%11%9%6%11%5%6%7%11%9%8%9%4%11%8%6%11%10%12%11%18%7%22%10%14%13%13%11%12%20%19%17%15%6%18%22%23%23%25%25%30%24%26%30%25%29%24%32%32%26%31%36%29%25%32%10%1%2%2%4%3%6%4%5%5%10%8%9%6%9%10%14%17%10%13%15%11%17%19%17%13%15%17%14%9%17%14%22%Global Market AverageIndonesiaThailan

82、dChinaPeruMalaysiaSouth AfricaColombiaSingaporeMexicoBrazilIndiaArgentinaChileTrkiyeSpainNew ZealandSwitzerlandFranceUnited StatesAustraliaSouth KoreaGreat BritainIrelandBelgiumItalySwedenCanadaHungaryPolandGermanyJapanNetherlandsHow likely,if at all,do you think it is that AI will change how you do

83、 your current job in the next five years?MarketBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Agree/2357%87%78%N/A68%81%71%69%67%63%73%62%59%60%63%57%47%N/A50%48%52%50%49%47%40%53%35%43%38%52%35%41%42%Very likely Not likely at allNot very likelySomewhat likel

84、y Ipsos AI Monitor3266%61%53%46%67%64%55%49%Gen ZMillennialsGen XBaby Boomers20232024How likely,if at all,do you think it is that AI will change how you do your current job in the next five years?Base:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024 Ipsos AI Monito

85、r3311%23%26%21%15%20%24%17%21%17%16%12%7%14%4%12%14%8%9%7%10%5%9%10%8%9%6%8%5%7%9%5%2%25%46%40%42%47%34%29%35%29%32%30%31%36%24%34%26%22%27%23%24%18%23%18%16%17%14%17%14%16%13%11%13%9%8%6%2%6%7%23%3%11%7%6%5%7%4%11%10%7%11%17%9%10%9%7%6%8%5%8%6%7%13%4%10%9%6%33%20%26%23%23%13%25%24%21%35%35%39%41%36

86、%38%37%33%31%33%34%32%36%35%32%37%36%39%31%42%36%35%34%36%23%6%6%9%8%11%19%13%21%10%14%11%12%15%15%19%20%17%26%25%32%30%33%35%34%34%34%41%24%40%36%39%48%Global Market AverageThailandIndonesiaTrkiyeMalaysiaIndiaSouth AfricaUnited StatesBrazilPeruColombiaSingaporeChinaChileSouth KoreaMexicoArgentinaJa

87、panFranceSpainGreat BritainItalyIrelandAustraliaNew ZealandHungarySwitzerlandGermanyPolandSwedenBelgiumCanadaNetherlandsHow likely,if at all,do you think it is that AI will replace your current job in the next 5 years?MarketVery likely Not likely at allBase:23,685 online adults under age 75 across 3

88、2 markets,interviewed April 19 May 3,2024Agree/2336%69%62%42%62%51%47%28%57%46%44%41%N/A38%31%36%32%33%29%32%28%31%27%31%23%19%N/A19%33%17%21%23%21%Somewhat likelyNot very likely Ipsos AI Monitor3445%40%31%27%46%40%31%26%Gen ZMillennialsGen XBaby Boomers20232024How likely,if at all,do you think it i

89、s that AI will replace your current job in the next 5 years?Base:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024 Ipsos AI Monitor3537%62%59%57%53%52%51%46%46%45%43%41%40%39%39%33%33%33%32%32%31%29%29%28%27%27%26%26%24%24%23%21%17%39%27%28%24%23%33%32%20%30%31%36%3

90、6%38%33%31%43%35%45%47%42%42%51%42%45%46%54%48%47%49%43%51%49%53%8%4%4%4%6%3%5%17%8%5%6%6%9%6%7%9%11%8%8%6%8%5%10%8%10%9%10%13%14%13%4%13%16%16%6%9%14%18%12%11%18%17%20%16%17%13%22%23%15%21%14%13%21%19%16%20%19%16%10%15%15%13%20%23%16%14%Global Market AverageChinaIndonesiaPeruSouth AfricaThailandMex

91、icoIndiaBrazilColombiaMalaysiaTrkiyeArgentinaChileSingaporeIrelandFranceNew ZealandSwedenItalyUnited StatesSwitzerlandAustraliaSpainGermanyNetherlandsGreat BritainBelgiumCanadaHungarySouth KoreaPolandJapanDo you think the increased use of artificial intelligence will make the following better,worse

92、or stay the same in the next 3-5 years?My job*MarketBetter WorseBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Better/2337%N/A62%56%51%66%52%48%55%41%47%47%36%36%41%24%26%30%28%32%28%N/A30%27%23%25%32%21%25%24%23%30%19%Stay the same*Only asked of those with a

93、 job Ipsos AI Monitor3630%50%49%48%48%47%46%43%41%39%38%36%36%35%30%30%26%24%23%22%22%21%21%19%19%19%19%18%17%17%17%17%17%23%20%15%25%25%26%17%26%24%27%20%29%21%26%31%24%25%20%23%29%25%20%17%22%20%20%20%16%27%20%26%20%29%10%8%13%6%4%9%7%5%5%8%9%7%11%10%6%8%9%11%10%9%17%14%15%12%11%17%10%11%11%10%16%

94、15%13%37%23%23%21%23%18%30%27%29%26%34%28%32%29%32%38%39%46%44%40%36%45%48%47%49%45%52%55%45%53%42%49%41%Global Market AverageChinaIndiaPeruIndonesiaThailandSouth AfricaMexicoColombiaArgentinaTrkiyeChileBrazilMalaysiaSouth KoreaSingaporeItalyIrelandSwitzerlandSpainJapanGreat BritainFranceHungaryUnit

95、ed StatesBelgiumAustraliaSwedenNetherlandsNew ZealandPolandCanadaGermanyDo you think the increased use of artificial intelligence will make the following better,worse or stay the same in the next 3-5 years?The amount of disinformation on the internetMarketBetter WorseBase:23,685 online adults under

96、age 75 across 32 markets,interviewed April 19 May 3,2024Stay the same Ipsos AI Monitor3731%52%51%48%47%47%45%44%44%43%41%40%38%34%32%29%27%25%25%25%23%22%21%21%21%21%19%19%18%18%18%17%17%23%16%21%16%16%22%24%19%18%15%17%21%30%25%26%24%18%22%20%27%26%31%24%23%21%35%30%23%27%22%31%22%25%10%5%6%12%10%5

97、%5%7%4%5%9%9%7%7%6%10%14%9%14%10%10%14%14%12%12%11%7%11%13%17%21%16%14%36%26%23%25%28%26%27%30%35%37%33%30%25%34%36%37%40%43%41%39%41%33%41%45%46%34%44%48%42%43%30%45%44%Global Market AverageMexicoThailandIndiaTrkiyePeruIndonesiaChinaColombiaSouth AfricaBrazilArgentinaMalaysiaSingaporeChileItalyFran

98、ceIrelandHungarySwitzerlandSpainGermanyGreat BritainUnited StatesAustraliaNetherlandsSouth KoreaNew ZealandSwedenCanadaJapanBelgiumPolandDo you think the increased use of artificial intelligence will make the following better,worse or stay the same in the next 3-5 years?-The job market MarketBetter

99、WorseBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Better/2332%54%53%49%50%54%50%N/A38%38%49%38%39%37%32%30%21%22%24%N/A23%20%21%21%20%23%17%22%21%19%22%18%26%Stay the same Ipsos AI Monitor3836%72%54%53%52%52%50%49%44%43%40%39%39%35%34%33%32%32%31%31%29%28%2

100、8%27%27%26%26%25%24%24%23%21%18%31%15%30%29%25%16%31%20%34%29%27%33%31%29%36%34%36%32%31%32%22%31%34%37%34%29%35%38%41%27%30%38%32%13%6%5%4%8%12%7%8%6%8%14%8%14%12%9%14%8%14%15%13%21%20%12%16%16%16%14%24%14%17%21%20%21%21%7%11%14%15%20%12%23%16%19%19%20%16%24%22%19%24%22%24%24%28%21%26%20%24%29%25%1

101、4%21%33%26%21%29%Global Market AverageChinaIndonesiaThailandSingaporeIndiaMexicoSouth AfricaPeruMalaysiaBrazilColombiaArgentinaTrkiyeSouth KoreaPolandChileSwitzerlandGermanyIrelandFranceGreat BritainItalyHungaryNew ZealandAustraliaSpainJapanNetherlandsUnited StatesBelgiumSwedenCanadaDo you think the

102、 increased use of artificial intelligence will make the following better,worse or stay the same in the next 3-5 years?-The economy in.MarketBetter WorseBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Better/2334%N/A58%62%50%54%48%39%46%50%51%40%28%39%34%29%31%

103、N/A27%25%24%31%29%25%28%26%25%22%27%23%18%21%20%Stay the same Ipsos AI Monitor3951%71%69%67%67%66%64%63%63%61%60%58%57%53%52%52%51%48%47%45%44%43%43%42%42%40%39%39%39%39%37%35%33%27%21%18%21%23%14%25%19%25%24%18%27%21%29%24%16%32%31%29%29%32%34%30%31%34%38%32%30%28%30%37%40%36%8%4%4%4%2%5%3%4%4%5%5%

104、4%8%6%7%12%5%8%10%11%9%10%14%13%11%8%12%11%11%16%14%16%13%13%4%8%8%8%15%8%13%9%11%17%11%14%11%17%20%12%13%15%15%15%12%13%14%13%14%16%19%22%16%12%9%18%Global Market AverageChinaMexicoColombiaThailandSouth AfricaIndonesiaChilePeruArgentinaTrkiyeSingaporeBrazilMalaysiaIrelandIndiaSouth KoreaSpainNew Ze

105、alandAustraliaItalyGermanyCanadaGreat BritainNetherlandsSwitzerlandHungarySwedenUnited StatesBelgiumPolandJapanFranceDo you think the increased use of artificial intelligence will make the following better,worse or stay the same in the next 3-5 years?-My entertainment options(television/video conten

106、t,movies,music,books)MarketBetter WorseBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Better/2351%N/A68%64%68%66%71%63%71%63%60%57%64%57%44%57%54%51%47%43%45%39%42%45%47%N/A41%37%40%37%40%33%32%Stay the same Ipsos AI Monitor4055%78%75%71%70%66%66%65%65%62%62%

107、62%60%59%57%55%53%52%51%50%50%49%48%48%47%47%45%43%43%42%41%41%39%26%15%17%19%16%22%19%25%24%25%19%24%24%22%25%20%28%18%29%25%31%25%30%28%27%31%34%35%32%33%36%38%38%9%3%5%4%4%4%5%3%2%4%6%5%7%8%7%13%10%12%10%12%8%16%10%12%10%9%11%8%12%15%12%11%17%10%5%4%6%10%8%11%7%9%9%12%10%9%11%10%11%9%18%10%12%12%

108、10%12%13%15%14%10%14%13%11%10%10%6%Global Market AverageIndonesiaChinaMexicoSouth AfricaColombiaSingaporePeruThailandSouth KoreaTrkiyeChileArgentinaBrazilMalaysiaHungaryNetherlandsIndiaNew ZealandFranceSpainBelgiumAustraliaPolandIrelandItalyGreat BritainSwitzerlandUnited StatesCanadaSwedenGermanyJap

109、anDo you think the increased use of artificial intelligence will make the following better,worse or stay the same in the next 3-5 years?-The amount of time it takes me to get things doneMarketBetter WorseBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Agree/23

110、54%72%N/A68%71%65%64%70%71%61%62%60%62%67%62%54%55%57%50%45%48%39%44%48%42%48%46%N/A46%39%38%37%33%Stay the same Ipsos AI Monitor4138%57%56%55%51%51%51%49%49%49%45%44%43%43%41%39%38%35%35%34%33%31%31%30%30%29%28%27%25%24%24%21%19%39%29%28%34%39%37%18%31%30%30%34%32%40%30%37%28%38%37%45%36%43%44%46%4

111、5%48%44%45%46%56%44%47%51%57%11%5%7%6%5%3%12%6%10%9%8%10%7%10%8%16%10%12%7%18%11%12%11%15%8%13%14%11%11%19%16%13%17%13%9%9%6%5%10%19%13%11%12%12%14%10%17%13%17%15%16%14%13%13%13%12%10%15%14%14%16%9%13%14%15%8%Global Market AveragePeruMexicoChinaIndonesiaThailandIndiaColombiaArgentinaSouth AfricaChil

112、eBrazilMalaysiaTrkiyeSingaporeFranceItalyIrelandSouth KoreaBelgiumSpainHungaryNew ZealandGreat BritainSwitzerlandAustraliaUnited StatesGermanyNetherlandsCanadaPolandSwedenJapanDo you think the increased use of artificial intelligence will make the following better,worse or stay the same in the next

113、3-5 years?My healthMarketBetter WorseBase:23,685 online adults under age 75 across 32 markets,interviewed April 19 May 3,2024Better/2339%55%61%N/A58%56%50%50%47%49%47%55%49%47%40%37%37%29%38%28%33%28%31%33%N/A29%32%25%30%29%23%25%16%Stay the same Ipsos AI MonitorMethodologyMethodology43 Ipsos AI Mon

114、itor44MethodologyThese are the results of a 32-marketsurvey conducted by Ipsos on its Global Advisor online platform and,in India,on its IndiaBusplatform,between Friday,April 19 and Friday,May 3,2024.For this survey,Ipsos interviewed a total of 23,685 adults aged 18 years and older in India,18-74 in

115、 Canada,Republic of Ireland,Israel,Malaysia,South Africa,Trkiye,and the United States,20-74 in Thailand,21-74 in Indonesia and Singapore,and 16-74 in all other markets.The sample consists of approximately 1,000 individuals each in Australia,Brazil,Canada,mainland China,France,Germany,Great Britain,I

116、taly,Japan,New Zealand,Spain,and the U.S.,and 500 individuals each in Argentina,Belgium,Chile,Colombia,Hungary,Indonesia,Ireland,Malaysia,Mexico,the Netherlands,Peru,Poland,Singapore,South Africa,South Korea,Sweden,Switzerland,Thailand,and Trkiye.The sample in India consists of approximately 2,200 i

117、ndividuals,of whom approximately 1,800 were interviewed face-to-face and 400 were interviewed online.Samples in Argentina,Australia,Belgium,Canada,France,Germany,Great Britain,Hungary,Italy,Japan,the Netherlands,New Zealand,Poland,South Korea,Spain,Sweden,Switzerland,and the U.S.can be considered re

118、presentative of their general adult populations under the age of 75.Samples in Brazil,Chile,China,Colombia,Indonesia,Ireland,Malaysia,Mexico,Peru,Singapore,South Africa,Thailand,and Turkey are more urban,more educated,and/or more affluent than the general population.The survey results for these mark

119、etsshould be viewed as reflecting the views of the more“connected”segment of their population.Indias sample represents a large subset of its urban population social economic classes A,B and C in metros and tier 1-3 town classes across all four zones.The data is weighted so that the composition of ea

120、ch markets sample best reflects the demographic profile of the adult population according to the most recent census data.“The 32-market average”reflects the average result for all the markets and markets in which the survey was conducted.It has not been adjusted to the population size of each market

121、 or market and is not intended to suggest a total result.When percentages do not sum up to 100 or the difference appears to be+/-1 percentage point more/less than the actual result,this may be due to rounding,multiple responses,or the exclusion of“dont know”or not stated responses.The precision of I

122、psos online polls is calculated using a credibility interval with a poll where N=1,000 being accurate to+/-3.5 percentage points and of where N=500 being accurate to+/-5.0 percentage points.For more information on Ipsos use of credibility intervals,please visit the Ipsos website.The publication of these findings abides by local rules and regulations.