1、The State of Creator MarketingTrends and Trajectory 20242025Titles35%Executive20%VP/Director34%Manager11%Individual Contributor2024IntroductionOver the last decade,the ways that brands connect with consumers have fundamentally evolved.For the first time,consumers could reach other consumers at a mas

2、sive scale.Some of these consumers got very good at it.Enter creators.To capture the forces behind this evolution,CreatorIQ partnered with Sapio Research to survey our biggest respondent pool yet:1,138 brands,agencies,and creators.We studied responses from over 17 industries for a comprehensive look

3、 at how the creator economy has transformed and where its going next.Weve combined these timely insights with original research,as well as five years of data from surveys dating back to 2020.Respondent BreakdownMedia&EntertainmentSoftware,Technology,&ComputingRetailBusinessFashion&ApparelHealth&Well

4、nessBeautyFinancial ServicesFood&BeverageConsumer ElectronicsEducationGamingHome&GardenTelecommunicationsAutomotiveTravel&HospitalitySportsIndustries Represented1,138Respondents 457445231Agencies Creators Brands 2The State of Creator Marketing 20242025For Standout Fortune 100 Brands,Creator Content

5、Powered 12x Impressions,17x Engagements,and 32x Post Count Versus Owned ContentOne way to assess the impact of creator marketing is to see how its changed the playing field for the worlds biggest brands.To identify just how potent creator content has become,and what a force creator marketing has bee

6、n for connecting brands and consumers,CreatorIQ took a look at the engagements,impressions,post counts,and EMV of the enterprise brands from the Top 100 of the Fortune 500 Companies with the largest social media followings as tracked in our database.We compared TikTok and Instagram metrics from thes

7、e brands owned social channels to the impact of creators who posted about the same brands.What we found underscored the power of creator marketing to disrupt traditional media,communication,and the flow of information.Fortune 100 Brands Vs.Creator ContentTikTok and Instagram|JanAug 2024|GlobalIntrod

8、uctionImpressionsPost Count2.0kOwned Content63.7k Creator Contentvs.15.7BOwned Content192.2B Creator Contentvs.12xEngagements515.9MOwned Content8.8B Creator Contentvs.17x32x 3The State of Creator Marketing 20242025For Standout Fortune 100 Brands,Creator Content Powered 20 x the EMV as Owned ContentW

9、e had a feeling that creator content would outweigh the impact driven by Fortune 100 brands owned social channels.But we werent prepared for multiples like this.Creator Content Powered:Compared to Owned Contentfrom leading Fortune 100 BrandsAmazonDisney ParksDisney PlusAppleNikeWalmartTargetGoogleUn

10、ited Airlines HoldingsTeslaFord MotorNvidiaDelta Air LinesAT&TAmerican Airlines GroupCostcoBest BuyAmerican ExpressMicrosoftCoca-ColaIntelFedExHome DepotHPLowesIBMBank of AmericaJPMorgan ChaseWells FargoGeneral MotorsWalgreensState Farm InsuranceKrogerPublix Super MarketsCisco SystemsAlbertsonsPfize

11、rJohnson&JohnsonCVS HealthLeading Fortune 100 Brands We Tracked 12xImpressions17x Engagements20 xEarned Media Value*(EMV)*Earned Media Value(EMV)is a proprietary metric that measures engagement with branded social media content created and posted by a third party.Introduction 4The State of Creator M

12、arketing 20242025It might be hard to wrap your mind around these results.Lets take a look at how this pattern unfolds for Applethe#3 company on the Fortune 500 list,and#2 by EMV for the brands we tracked.Creators generated 683x more posts than Apples owned channels during the time period monitoredan

13、d thats the point.Creators help your brand be everywhere at once,amplifying mentions of your brand while keeping this content interesting and resonant with consumers.Apologies to all the stellar social media managers out thereyoure absolutely essential,but when it comes to viral reach,creator conten

14、t beats brands owned channels every time.After all,the message likeliest to reach your target consumers is the message created by the people who sit closest to them.In an evolving marketing ecosystem,those people are creators.And if your brand isnt taking that into account,its time for a new strateg

15、y.AppleOwned Vs.Creator Content on TikTok and InstagramJan-Aug 2024|GlobalContent Volume406Owned Contentvs.277.4k Creator ContentImpressions39.2MOwned Content1.1B Creator Contentvs.Earned Media ValueEngagements515.9MOwned Content8.8B Creator Contentvs.851.4MOwned Content20.0B Creator Contentvs.23x28

16、x683x36xIntroduction 5The State of Creator Marketing 20242025One Brand,4.9B Impressions:The Future of Creator Marketing Is Content-First and Creator-LedIf creator content can drive more impressions and engagements for the worlds biggest brands than these brands can do on their own,then the way we th

17、ink about creator marketing has to change.Thats why for this years report,we changed our approach.Were at an inflection point:the creator economy is growing up.Traditional advertising might have placed organizations in the drivers seat,but a one-to-many approach to getting the word out and influenci

18、ng consumer purchases isnt suited for the future.Average Fortune 100 Creator Content ImpactCreator Content Can Take You From:of organizations believe that creator content drives more ROI than traditional digital advertising20%since 202394%Creators offer a new dynamic:many-to-many.This framework plac

19、es greater emphasis on the sheer volume of content that creators produce,and the myriad ways this content can be leveraged.Through creator content,consumers are accessing branded communications that feel one-to-one while still operating at scale.With the power of information dissemination now in the

20、 hands of the creator,creator content will prove the key to ROI as the industry evolves.The Future of Creator Marketing Is Content-First.Weve got the data to prove it.Introduction 6The State of Creator Marketing 20242025Key TakeawaysThe shift toward social media platforms that prioritize engagement,

21、as opposed to who you follow,means that creators content is more impactful than ever before.The future of the creator economy is creator-led and content-first.While each creator tier offers advantages,brands are strategically leveraging mid-tier creators(100-300k followers),who offer the highest ROI

22、 via authentic connections with followers,as well as established creators(300k-1M followers),who prove to be the most impactful recurring partners.TikTok is the platform for experimentation.Still,dominant players like Instagram continue to show their value,while other social media platforms like You

23、Tube also provide value for creators and brands.In all,67%of creators use more video content than last year.The creator economy is growing faster than ever before,with 74%of organizations increasing their creator marketing investment YoY.That means organizations need to think about risk mitigation i

24、n new ways.Its more important than ever to sweeten the deal with creator partners by investing in growth opportunitiesthe No.1 factor for creators satisfaction with brand partnerships.With organizations securing greater investment in creator marketing programs,the challenge has become tracking creat

25、or marketing performance.For Enterprise Organizations,the top solution for tracking creator marketing performance is a creator marketing software platform.Meanwhile,the best approach to measurement for organizations at large is focusing on a combination of desirability metrics,like EMV and web traff

26、ic.For Leading Fortune 100 Brands,Creator Content Powered 17x the Engagements,12x the Impressions as Owned ContentCreator Marketing Contributed to the Highest-ROI Campaign for 70%of Brands At Large and 74%of Enterprise Brands94%of Organizations Believe Creator Content Drives More ROI than Traditiona

27、l Digital Advertising,Compared to 74%Last YearContent Is King 7The State of Creator Marketing 20242025Contents23678101113151921IntroductionFor Standout Fortune 100 Brands,Creator Content Powered 12x Impressions,17x Engagements,and 32x Post Count Versus Owned Content One Brand,4.9B Impressions:The Fu

28、ture of Creator Marketing Is Content-First and Creator-LedKey TakeawaysContentsCreator Marketing Is BoomingCreator Marketing Investment Has Increased 143%Over the Last Four Years78%of Organizations Expect to Invest More in Creator Marketing Over the Next Two YearsCreator Marketing Fuels ROI98%of Ind

29、ustry Leaders Believe that Creator Content Drives More ROI than Traditional Digital AdvertisingFor the First Time,Inadequate Budget Is No Longer a Top Roadblock for Brands.Now,They Need to Measure Creator PerformanceBrand Awareness and Loyalty Are Biggest Challenges For Brands,Despite Ranking Low in

30、 2023Mid-tier Creators Offer the Most ROI,but Established Creators Are Best for Recurring Partnerships 8The State of Creator Marketing 2024202523252627293132363942434445464749Creator Marketing Has Room to GrowFor Hundreds of Organizations,Brand Safety Is More Important than Last Year The Average Bra

31、nd Incorporates Creator Content into Only 42%of Digital Ads On Average,43%of Creator Marketing Budgets Goes Toward Paying Creators On Average,Creators Earn$2.1k Monthly From Content CreationDiscovering New Creators Is Top Priority for AgenciesCreator Marketing Is On Every PlatformFor Five Years,Inst

32、agram Has Been the Dominant Platform for Creator MarketingBut TikTok and YouTube Are Climbing the RanksTikTok Offers the Greatest ROI for AgenciesTikTok Is the Most Creator-Friendly Platform,But Instagram Is the Most LucrativeCreators Care About Your BrandAnd TheirsProduct Quality Is the No.1 Reason

33、 Creators Will Work With a Brand and It Might Prevent Them From Working With YouThe Biggest Brands According to Creators84%of Creators Reported Inclusivity Factors into Whether They Want to Work With a BrandMore than Ever BeforeCreator Marketing is Still EvolvingTrends to Expect in 2025 and Beyond91

34、%of Brands Have Used AI for Creator MarketingNearly Half of Brands Consider Video the Most Effective Social Media Marketing Strategy 87%of Creators Factor in Sustainability When Deciding Whether to Work With a BrandAbout This Survey 9The State of Creator Marketing 20242025Creator Marketing Is Boomin

35、gCreator Marketing Investment Has Increased 143%Over the Last Four YearsAccording to CreatorIQs 2021 Influencer Marketing Trends survey,organizations average annual investment in creator marketing was$360.8k.By 2024,this figure had surged 143%among organizations as a whole,and even more dramatically

36、 among enterprise*organizations,which reported an average$1.7M spend on creator marketing.Organizations have reported creator marketing increases every year since 2020,but this year marks the largest spike yetproof that despite its expansion,the industry still has even more room to grow.74%of organi

37、zations reported increasing their creator marketing investment YoY,a rise of 19%from last year.This boost in creator marketing investment indicates that brands are climbing less of an uphill battle in securing budget,a point confirmed elsewhere in our survey.This massive spike in just four years und

38、erscores how quickly the space is moving.*In this report,enterprise refers to organizations with more than 1000 employees.143%Expansion in Creator Marketing Investment Since 2021$1.7MAverage Annual Spend for Enterprise Organizations in 2024Since 2021,the Majority of Brands Have Reported YoY Increase

39、s in Annual Creator Marketing Investment74%of organizations report increasing their creator marketing investment YoY19%66%67%55%74%Since 2023 10The State of Creator Marketing 2024202578%of Organizations Expect to Invest More in Creator Marketing Over the Next Two YearsLike we said,creator marketing

40、isnt slowing down anytime soon.When asked about their future plans,78%of organizations expected to invest more in creator marketing over the next two years.This trend is even more pronounced among respondents from enterprise brands.78%of enterprise organizations reported already increasing their inv

41、estment in creator marketing YoY,with the average enterprise respondent allocating 52%of its marketing budget to creator marketing.Enterprise organizations expect to increase their investment in creator marketing to an even greater degree than organizations at large:81%of enterprise respondents anti

42、cipated heightened creator marketing investment over the next two years,with 48%predicting that this investment would“increase significantly.”Creator Marketing Is Booming56%of Organizations Reported YoY Team Expansion in 2024This aligns with CreatorIQs own findings,which indicate that team sizes hav

43、e expanded YoY for dedicated creator marketing staff.Significantly decreasedSlightly decreasedRemained constant Slightly increased Significantly increased 2%6%35%42%14%0%10%20%30%40%78%81%78%of organizations at large expect to invest more in creator marketing over the next two years,versus 81%of ent

44、erprise organizations.vs.Organizations OverallEnterprise Organizations56%9%Since 2023More proof that the industry is growing faster than ever?The job title“Influencer Marketing Manager”landed a spot on LinkedIns Jobs on the Rise 2024 list,which uses data to capture“the 25 fastest-growing roles in th

45、e U.S.”11The State of Creator Marketing 2024202550%40%30%20%10%0%Historical Average Influencer Marketers at CompaniesAverage Number of Dedicated Influencer Marketers in 2024*In 2021 respondents were asked to give the#of people who work in influencer marketing at their brand.In 2022-2024,respondents

46、were asked about the#of dedicated influencer marketing personnel at their brand.Reported Historical YoY Change in Influencer Marketers at CompaniesCreator Marketing Is BoomingRemained constantSlightly increasedSignificantly increased2020*2021*20222023*Respondents were asked to give the YoY change of

47、 the#of people who work in influencer marketing at their brand(later asked about dedicated influencer marketers at their brand).57%61%47%12The State of Creator Marketing 20242025Creator Marketing Fuels ROI98%of Industry Leaders Believe that Creator Content Drives More ROI than Traditional Digital Ad

48、vertisingWhere should we place our bets in this rapidly growing industry?Lets look to our Industry Leaders for guidance.Industry LeadersBrands who report:$1M+annual investment in creator marketing Highest-ROI campaign was due to creator marketingIndustry Leaders are our survey respondents who spent$

49、1M or more on creator marketing annually,and achieved their highest ROI via creator marketing.In fact,these leaders allocated a majority of their marketing budget(57%)to creator marketing,spending an average of$3.5M annually299%more than the average organization.Not only have 90%of Industry Leaders

50、increased their creator marketing spend over the past year,but 93%expect to increase their investments over the next two years.With nearly all those at the forefront of the industry forecasting continued investment in this space,the future promises big things for creator marketing.Unlike the average

51、 organization,which selected website analytics as the best way to track creator marketing performance,for Industry Leaders and enterprise organizations,the#1 solution proved to be creator marketing software.Though enterprise organizations were generally aligned with organizations,this departure make

52、s perfect sense:creator marketing software platforms are better equipped to handle enterprise organizations needs for global team management,at-scale campaign operations,and more.13The State of Creator Marketing 20242025Creator Marketing Software is the No.1 Way to Track Creator Performance Accordin

53、g to Industry LeadersCreator Marketing Fuels ROIOn Average,Industry Leaders Spend 299%More on Influencer Marketing AnnuallyIndustry Leaders Allocate Majority of Budget to Creator MarketingAverage Total Marketing Spend Allocated to Creator MarketingIndustry LeadersEnterprise BrandsBrands Overall299%M

54、ore Influencer Marketing Spend33%Of Industry Leaders selected creator marketing software as the best way to track creator marketing performanceCompared to 30%of enterprise brands and 23%of brands overall 14The State of Creator Marketing 20242025Respondents who expect their creator marketing investme

55、nt to increase over the next two years93%of Industry Leaders Expect to Invest More in Creator Marketing Over the Next Two Years90%of Industry Leaders increased annual creator marketing investmentCompared to 74%of organizations at large98%of Industry Leaders Believe that Creator Content Drives More R

56、OI than Traditional Digital AdvertisingFor the First Time,Inadequate Budget Is No Longer a Top Roadblock for Brands.Now,They Need to Measure Creator PerformanceSince 2020,CreatorIQ has asked brands what roadblocks stand in the way of their programs success.Between 2020-2024,the#1 and#2 roadblocks ha

57、ve bounced between inadequate budget and inadequate creator marketing staff.Historical Roadblocks to Program SuccessCreator Marketing Fuels ROI 15The State of Creator Marketing 20242025For the first time in our five years of conducting this survey,neither inadequate budget nor creator marketing staf

58、f surfaced among brands top three roadblocks.In fact,inadequate staff was the least significant roadblock to executing creator marketing programs in 2024,chosen by only 16%of brands.The No.1 roadblock for brands in 2024?Difficulty measuring creator performance.Roadblocks to Program Success for Brand

59、s in 202470%vs.74%70%of brands at large reported that creator marketing contributed to their highest-ROI campaign,versus 74%of enterprise brandsWhile difficulty measuring creator performance is surfacing as a new roadblock,70%of brands reported that creator marketing contributed to their highest-ROI

60、 campaign.As creator marketing has matured,brands have moved beyond basic concerns like staffing,and now face more complex issues tied to the evolving nature of social media.Once again,the trendline is even more pronounced for enterprise brands,with 74%of respondents from this segment reporting that

61、 creator marketing contributed to their highest-ROI campaign.Meanwhile,difficulty measuring creator performance emerged as the No.1 challenge for enterprise brands,selected by 29%of respondents.Creator Marketing Fuels ROI 16The State of Creator Marketing 20242025Top Three Marketing Metrics to Justif

62、y Influencer Marketing Program to Decision-Makers for Brands Algorithms have shifted,and performance is now less dependent on a creators audience size or following,and more dependent on engagement metrics and content quality.This change,along with the proven effectiveness of creator marketing,has pu

63、shed marketers to focus on more sophisticated concerns,like accurately measuring ROI and performance,rather than operational constraints.We asked Doug Jensen,a Data&Analytics Expert with 35+years of experience at organizations like Nielsen,IRI(now part of Circana),Avon,and The Este Lauder Companies,

64、to weigh in.“Im not surprised that measurement is an obstacle.It goes back to ensuring that brands properly measure the business outcome of engagement with creators.If youre only measuring sales,and the creator content is about fun and entertainment,then it wont work.Be clear about your KPIs.Are you

65、 leveraging creator content to drive awareness,desirability,traffic,or sales?”“If youre only measuring sales,and the creator content is about fun and entertainment,then it wont work.Be clear about your KPIs.Are you leveraging creator content to drive awareness,desirability,traffic,or sales?”Doug Jen

66、senData&Analytics ExpertNielsen,IRI(now part of Circana),Avon,and The Este Lauder CompaniesCreator Marketing Fuels ROI 17The State of Creator Marketing 20242025Brands Most Effective Method for Measuring Creator Marketing PerformanceAccording to Doug,brands are approaching the measurement question in

67、correctly.Thats why difficulty measuring creator performance can be a top roadblock at the same time that nearly all organizations believe creator content drives more ROI than traditional digital advertising.To gauge the impact of their creator marketing programs,brands should focus less on trying t

68、o prove a direct correlation between sales and creator marketing activity.Instead,they can use marketing mix modeling to measure how creator marketing impacts different parts of the funnel,including desirability,consideration,and conversion.“Over the last ten years,investment in creator marketing ha

69、s steadily increased.Its profitability is still growing.You might need an MMM strategy to gain a complete understanding of that profitability,but the ROI is there.”Creator Marketing Fuels ROI94%of organizations believe that creator content drives more ROI than traditional digital advertising 20%YoYD

70、oug JensenData&Analytics ExpertNielsen,IRI(now part of Circana),Avon,and The Este Lauder Companies 18The State of Creator Marketing 20242025Brand Awareness and Loyalty Are Biggest Challenges For Brands,Despite Ranking Low in 2023How are brands currently thinking through their programs priorities and

71、 challenges?Top Program Priorities for BrandsThe fact that four out of 10 brands focused on developing a strategy that drives tangible results only underscores the expectation that creator marketing delivers measurable ROI.However,40%actually represents a drop from the 51%of brands who chose develop

72、ing an impactful strategy as their No.1 program priority last year.Notably,last years brand respondents also viewed driving ROI as the most challenging aspect of creator marketing programs,which is no longer the case this year.Its easier for brands to communicate their results,but its increasingly i

73、mportant to turn creator marketing into a well-oiled,data-backed machine.Creator Marketing Fuels ROI 19The State of Creator Marketing 20242025Most Challenging Aspects of Creator Marketing Program for BrandsCreator Marketing Fuels ROIFor the first time,brand awareness and loyalty have surfaced as bra

74、nds biggest challenges,despite ranking as the least challenging aspect according to last years respondents.The past year has marked a shift toward content-first algorithms on social platforms,feeding consumers the types of content theyre likeliest to engage with,regardless of who theyre following.As

75、 a result,breaking through the noise has become increasingly difficult for brands looking to differentiate themselves in a crowded market.Creator content offers a critical advantage in this effort.Creators produce content that resonates more deeply with audiences,helping brands stand out.Loyalty isn

76、t about exclusivity,but rather about fostering meaningful,ongoing relationships with creators who can consistently bridge the gap between brands and consumerseven if theyre also talking about other brands.202420232022Building brand awareness and loyaltyMeasuring and reporting on the performance of y

77、our influencer marketing programDriving return-on-investmentDriving return-on-investmentAutomating or streamlining your influencer marketing processesDiscovering new creators or maintaining existing partnershipsScaling your influencer marketing programRetaining partnerships with creators 20The State

78、 of Creator Marketing 20242025Mid-tier Creators Offer the Most ROI,but Established Creators Are Best for Recurring PartnershipsSpeaking of loyalty,our survey found some clear best practices for brands looking to maximize creator retention,and therefore overall program impact.Katryna Ton Content Crea

79、tor,callherclassy“Taking the time to get to know the creators who love your brand will make them feel like theyre part of something bigger.This cultivates loyalty and allows creators to grow with the brands they love,which could lead to bigger opportunities in the future.”Creator TiersMicro-influenc

80、er(1k-100k followers)Mid-tier(100k-300k followers)Established(300k-1M followers)Powerhouse(1M+followers)40%Average number of one-off creator partnerships for brands62%Increase in number of recurring partnerships for brandsCreator Marketing Fuels ROI 21The State of Creator Marketing 20242025Brands ac

81、hieve greater impact and engagement by collaborating with creators who boast high engagement yet moderately sized audiences,as these creators often provide a more cost-effective,authentic connection with their followers.38%of Brands Consider the Established Tier(300K-1M Followers)Most Critical for B

82、usiness in Ongoing PartnershipsTop Five Factors When Brands Select A Creator35%of Brands Consider the Mid-Tier(100k-300K Followers)Highest ROI in Ongoing PartnershipsCreator Marketing Fuels ROI 22The State of Creator Marketing 20242025For Hundreds of Organizations,Brand Safety Is More Important than

83、 Last YearBrands place a lot of resources into making sure theyre partnering with the right creators.As creators continue to cement themselves as publishing powerhouses and brand messengers,this number is bound to increase.If creators are acting as brand representatives,what they say carries additio

84、nal weightand so does the context in which their content appears.For agencies,who are intent on minimizing potentially risky partnerships for their brand clients,vetting creator information was the No.1 problem that creator marketing software solves.Interestingly,agencies also ranked this vetting pr

85、ocess as the least challenging aspect of creator marketing to execute,based on nine total options.Creator Marketing Has Room to GrowFor 1 out of 4 Marketers at Agencies,Vetting Creator Information Is the Value Prop of Creator Marketing Software1 out of 5brands consider brand safety one of the most i

86、mportant factors when selecting new creator partners 23The State of Creator Marketing 20242025The Majority of Agencies(53%)Reported Brand Safety Was a More Significant Concern YoYThe solution to risk isnt rigid scoring assigned during the creator vetting process,or using AI without any human verific

87、ation.Nor is the solution writing briefs that turn creator content deliverables into thinly veiled brand messaging.Were not going to play it down:the creator economy is not an industry without risk.But the best way to navigate this risk is by using solutionslike creator marketing software platformst

88、hat empower marketers to make informed decisions about which creators would be the most appropriate partners to their brand.What a creator says beyond their partnership also matters,and quality assurance is harder to navigate at scale.All the vetting in the world wont prevent a scenario where a crea

89、tor goes on to say or do something misaligned with your brand.At CreatorIQ,we believe that brand safety is one of the greatest challenges that will define the industry in coming years.Per our survey,its already top of mind.Creator Marketing Has Room to Grow99%of creators care about creative control

90、when working with brands.53%Became more significant14%Became less significant40%Stayed the same 24The State of Creator Marketing 20242025The Average Brand Incorporates Creator Content into Only 42%of Digital Ads One reason CreatorIQ is placing a bet on improving safety for organizations?Because crea

91、tor marketing,despite all its growth,can still be adopted so much more widely.Percentage of Digital Ads that Contain Creator ContentCreator Marketing Has Room to Grow42%The Average Amount of Digital Ads That Incorporate Creator Content17%YoY for BrandsTheres so much more room for creator content to

92、expand.Here are the marketing strategies moving the needle for brands.Most Impactful Strategies for BrandsSponsored content User-generated content(UGC)Affiliate marketingProduct line collaborations 30%with a creatorGiveaways or contests 28%Events or influencer trips 24%Amplifying unsponsored 20%orga

93、nic content Gifting/seeding 17%Print or broadcast advertising 16%Whitelisting/ad permissions 13%Measuring ROI of Events With Creator MarketingUGC on the Rise YoY0%25%24%26%50%37%51%75%31%76%100%6%Unsure 2%Number of creators who 14%post about the event Event hashtag metrics 9%EMV 6%Press coverage 6%O

94、ther 1%Uptick in salesImpressionsAverage post count for creators at the event202464%YoY increase in UGC202362%YoY increase in UGC 25The State of Creator Marketing 20242025On Average,43%of Creator Marketing Budgets Goes Toward Paying CreatorsThese rates indicate that brands do pay more as follower co

95、unt increases.Established brands often provide higher ratesthough the compensation rate creators expect is higher than brands often give.Follower size is far from the only consideration brands have when paying their creators,especially as brands are de-emphasizing follower count in search of other i

96、ndicators of how a piece of content will succeed,such as engagement rates.We asked brands to report on how much they would compensate creators with various follower counts for a single Instagram post.Heres what we found:Percentage of Creator Marketing Budget That Goes Toward Paying CreatorsFor more

97、than one third of brands,a majority of creator marketing budget goes toward paying creators.Creator pay can be complex to navigate,with creators and brands sometimes expecting different compensation levels.According to our survey,on average creators with between 1-25k followers expect$5.5k for a sin

98、gle Instagram post,while brands expect to pay$3.9k for creators with fewer than 100k followers.51%Enterprise Brand AverageFollower CountBrands OverallEnterprise BrandsFewer than 100k followers Average$3.9k39%pay less than$500Average$7.3k 45%will pay between$500$2,500Between 100k and 300k followersAv

99、erage$8.8k 36%pay between$500$2500Average$16.6k 39%will pay between$2,501$10,000Between 300k and 1M followersAverage$18.4k 31%pay between$2,501$10,000Average$25.6k 44%will pay between$10,001$50,000More than 1M followersAverage$40.0k 30%pay between$10,001$50,000Average$51.6k 42%will pay between$10,00

100、1$50,000Creator Marketing Has Room to Grow0%25%26%26%50%34%51%75%26%76%100%11%Unsure 3%26The State of Creator Marketing 20242025On Average,Creators Earn$2.1k Monthly From Content CreationCreators paint a slightly different picture around payment.On average,they only received financial compensation f

101、or 39%of the content they created.While on average creators reported receiving$9.1k per Instagram post,over one third(38%)of respondents earned less than$500.While there are high earners in the creator economy,many practitioners struggle to monetize their content effectively.On Average,Creators Were

102、 Compensated for 39%of Their ContentCompensation varied widely by industry,with the following industries reporting the highest compensation per post:52%of creators reported receiving compensation for a greater portion of the content they created than in the previous yearCreator Marketing Has Room to

103、 GrowOn Average,the Greatest Amount Creators Reported Receiving for a Single Post Was$9.9kUnder$500 32%$500$2,500 33%$2,501$10,000 19%$10,001$50,000 11%$50,001$100,000 3%Over$100,000 2%Meanwhile,the following industries averaged the lowest amount per post:Travel and Hospitality$16.3kBusiness or Pers

104、onal Finance$15.0kLifestyle$15.0kArt,Media&Entertainment$10.5kRetail$10.1kHome&Garden$8.6k 27The State of Creator Marketing 2024202537%of Creators Consider Financial Compensation for Their Content Very ImportantThe Majority of Creators Report Receiving More Compensation YoY for a Single PostCreator

105、Marketing Has Room to GrowVery important 37%Somewhat important 38%Neither important 16%nor unimportant Somewhat 9%unimportantNot at all important 1%I received.significantly more money per post 17%slightly more money per post 34%about the same amount 32%of money per post slightly less money per post

106、11%significantly less money per post 5%I wasnt a creator last year 1%51%creators received more pay per post YoY75%of creators reported that receiving financial compensation for their content is important 28The State of Creator Marketing 20242025Discovering New Creators Is Top Priority for AgenciesWh

107、ile agencies and brands share a lot of overlap in their creator marketing practices,there are also some key differences.Agencies report higher investment and team sizes.The majority of agencies have at least three people specifically dedicated to creator marketing,a number thats on the rise.On the w

108、hole,agencies are focused on developing long-term program sustainability and effectiveness,like building enough creator partnerships to take part in their campaigns.Like brands,the top roadblock for agencies is measuring campaign performance,which rated higher than inadequate budgets,a shift from pr

109、evious years.Discovering New Creators and Measuring Performance Are Top Priorities for AgenciesMeasuring Campaign Performance,A Top Roadblock for AgenciesCreator Marketing Has Room to Grow 29The State of Creator Marketing 20242025Top Three Challenging Aspects of ProgramWhen it Comes to Leveraging Cr

110、eator Content,Sharing Sponsored Content on Owned Media and UGC are the Most Impactful Strategies for Agencies:Creator Marketing Has Room to Grow51%of client ads incorporate creator content on average 30The State of Creator Marketing 20242025For Five Years,Instagram Has Been the Dominant Platform for

111、 Creator MarketingBut TikTok and YouTube Are Climbing the RanksSocial media and creator marketing have always gone hand-in-hand.Its no wonder that social media has been the site of the creator economys biggest transformations since 2020.One thing that hasnt changed is Instagrams status as an integra

112、l social media platform.Since 2020,Instagram has held its spot as the most integral platform for creator marketing,as well as the channel offering organizations the most ROI.In 2024,29%of organizations chose Instagram as their most integral platform.Dynamics for social platforms,including Instagrams

113、 No.1 status and the rise of TikTok and YouTube,were broadly similar across enterprise brands,Industry Leaders,and brands at large.Creator Marketing Is On Every PlatformMost Integral Social Media Platform*In the first two Influencer Marketing Trends surveys,Instagram Stories and Instagram were treat

114、ed as separate platforms.*Instagram and Instagram Stories are collapsed for the first time in CreatorIQs Influencer Marketing Trends surveyInstagramInstagram Stories*YouTubeTikTok 31The State of Creator Marketing 20242025Even though Instagram was still the most integral platform for marketers in 202

115、4,29%represents less than half of the 62%of respondents who said the same last year.Marketers are still using Instagram for business,but theyre relying on other platforms more heavily than before.In 2020,0%of respondents chose TikTok as their most integral platform for creator marketing.By 2024,27%o

116、f organizations chose TikTok as their most integral platform for creator marketing,second only to Instagram.Additionally,in 2023 only 8%of respondents selected YouTube as their most integral platform,a rate that doubled to 16%in 2024.TikTok Offers the Greatest ROI for AgenciesWhile Instagram is the

117、most used platform for brands,Instagram is actually tied with TikTok as the most common platform for creator marketing for agencies.This slight departure from brands makes sense,as agencies often work for multiple clients at once,and can experiment with different social media channels more nimbly th

118、an brands can.Most Integral Social Media Platforms for Creator Marketing in 2024Most Commonly Used Social Platforms for Creator MarketingCreator Marketing Is On Every PlatformWhen it comes to selecting their most integral social media platforms,brands and agencies are more closely aligned.YouTube ta

119、kes the No.3 spot for brands,while Facebook snatches it for agencies.BrandsAgenciesInstagram30%28%TikTok27%27%YouTube18%15%Facebook14%17%X6%5%Twitch2%2%Snapchat1%3%Pinterest1%1%Reddit1%2%Threads1%1%BrandsAgenciesInstagram84%76%YouTube73%75%TikTok71%76%Facebook65%64%X42%42%Snapchat34%35%Pinterest23%2

120、9%Twitch21%24%Threads18%20%Reddit17%20%32The State of Creator Marketing 20242025In a big upset,TikTok outpaced Instagram in terms of offering agencies the greatest ROI.Its no coincidence that this happened in a year when Instagram adjusted toward an internet graph like TikTok,rather than a follower

121、feed.The more that social platforms focus on surfacing the most engaging content,the more that differences among the platforms might narrow.Social Media Platforms that Provide Greatest ROI for Creator MarketingInstagram Reels Drives Most Engagement for OrganizationsCreator Marketing Is On Every Plat

122、formInstagramTikTokYouTubeFacebookXTwitchSnapchatPinterestRedditThreadsTikTokInstagramFacebookYouTubeTwitchXPinterestSnapchatRedditThreadsBrandsAgencies 33The State of Creator Marketing 20242025Both agencies and brands agree that video is the most impactful social media strategy,but the similarities

123、 end there.Video Content Most Effective Social Media Strategy for Creator MarketingCreator Marketing Is On Every Platform 34The State of Creator Marketing 20242025Instagramwhich dominates in usage,importance,and ROIwas ranked third by both agencies and brands on the list of platforms they expected t

124、o experiment with or expand upon next year.Organizations Plan to Experiment More on TikTok Next YearCreator Marketing Is On Every PlatformTikTokYouTubeInstagramXFacebookSnapchatThreadsTwitchPinterestRedditOtherBrandsAgencies 27%18%17%7%7%6%5%5%4%4%25%20%18%9%9%4%4%4%4%2%1%1%35The State of Creator Ma

125、rketing 20242025TikTok Is the Most Creator-Friendly Platform,But Instagram Is the Most LucrativeIts called the creator economy for a reason,and we asked creators how theyre using social media platforms.TikTok Is The Platform Creators Most Regularly Create Content On2024202120222023Creator Marketing

126、Is On Every PlatformFor the first time in five years,TikTok surpassed Instagram as the platform that creators use most frequently.In 2024,68%of creators regularly made content on TikTok,while 67%of creators regularly made content on Instagram.36The State of Creator Marketing 2024202531%of creators s

127、elected TikTok as the most creator-friendly platform,followed by 29%for Instagram and 19%for YouTube.However,for creators,different platforms have their specific uses.For example,28%of creators chose Instagram as their most lucrative platform,making it the No.1 platform for this metric,followed by 2

128、7%for TikTok and 23%for YouTube.According to Creators,Instagram Is the Primary Platform for Branded ContentTikTok Is the Most Creator-Friendly PlatformInstagram Is Most Lucrative Platform for CreatorsNearly Half of Creators Consider Reels the Most Effective Instagram Content TypeCreator Marketing Is

129、 On Every PlatformInstagram Reels 49%Instagram Stories 23%Instagram Live 14%Instagram Static Posts 13%37The State of Creator Marketing 20242025TikTokInstagram StoriesInstagram ReelsYouTubeInstagram Static PostsYouTube ShortsSnapchatLinkedInHow Content Creation Has Changed YoY on Various PlatformsTik

130、Tok represented the platform with the highest increase in usage YoY.Its increase was higher among creators who identified with categories such as Business or Personal Finance(85%),Lifestyle(85%),and Fashion&Apparel(75%),Art,Media&Entertainment(75%),and Retail(75%).While LinkedIn was the only platfor

131、m to have a greater decrease in usage than increase,increased LinkedIn usage was higher among particular categories,such as Business or Personal Finance(32%),Retail(33%),and Travel&Hospitality(39%).LinkedIn usage was lowest among Food&Drink(16%)and Gaming(16%).Creator Marketing Is On Every PlatformI

132、nstagram Provides the Most Engagement From FollowersCategories Creators Are Investing More InLifestyle 59%More Posting YoYMoreLess65%of Creators Consider YouTube Shorts More Effective than Long-Form66%56%55%49%48%47%31%19%8%15%10%15%13%12%31%23%Health&Wellness 54%More Posting YoYFood&Drink 53%More P

133、osting YoY 38The State of Creator Marketing 20242025Every year since 2020,product quality has been the biggest determinant of whether a creator would work with a brand.A large majority of creators care so much about their reputation that they wouldnt risk recommending a bad product.Additionally,crea

134、tors who work full-time are more likely to only work with brands they genuinely love than part-time creators.Creators Care About Your BrandAnd TheirsProduct Quality Is the No.1 Reason Creators Will Work With a Brandand It Might Prevent Them From Working With You84%of creators would not work with a b

135、rand with poor quality offerings,even if the compensation was highProduct quality 33%Brand values 23%Compensation 16%Positive interactions 12%with brand employees Brand name recognition 10%or prestige Brand aesthetic 6%1 out of 3 Creators Use Product Quality to Determine Whether to Work With a Brand

136、 39The State of Creator Marketing 20242025Top Ways That Brands and Creators Work TogetherCreators Care About Your BrandAnd Theirs 40The State of Creator Marketing 2024202561%of Creators Consider Tagging Brand the No.1 Method for Creator AttributionCreators Care About Your BrandAnd Theirs99%of creato

137、rs care about creative control when working with brands.In Europe,all creators care about creative control.Career growth opportunities 33%Financial compensation 23%Creative control 16%Industry connections 10%Personalized interactions with brand employees 10%Ease of onboarding and contracts 6%Aesthet

138、ic alignment 3%Top Contributors to Creator Satisfaction 41The State of Creator Marketing 20242025The Biggest Brands According to CreatorsBecause creators are chronically online,we wanted to explore whether their perception of top brands in select categories matched our own databases metrics.We asked

139、 creators to choose their top three brands from a list of brands,and the results were informative.Overall,the results are strikingly aligned:in fashion,food&beverage,and streaming,two out of the top three brands that creators identified matched our top brands by EMV.In some cases,creators No.4 brand

140、 also matched CreatorIQs No.4 brand by EMV,highlighting that our creator respondents are highly attuned to social media trends,and that EMV remains a reliable gauge of brand impact and desirability.A notable discrepancy emerged in the beauty category,where none of the creators top three brands overl

141、apped with our EMV rankings.This gap may be due to the highly saturated beauty market,which was one of the earliest industries to adopt creator marketing.As a result,smaller beauty brands with less EMV can still capture attention,unlike categories like streaming or food&beverage.By EMVAccording to C

142、reatorsBiggestStreaming BrandsSpotifyNetflixApple MusicNetflixSpotifyPrime Video68%34%32%BiggestFood&Beverage BrandsRed BullCoca-ColaMcDonaldsMcDonaldsStarbucksCoca-Cola52%52%50%BiggestBeauty BrandsCharlotte TilburyRare BeautyFenty BeautyLOral ParisMaybellineDior45%33%29%Prime Video ranked#4 for EMV

143、Red Bull ranked#4 with 42%Fenty Beauty ranked#4 with 26%Creators Care About Your BrandAnd TheirsBiggestFashion BrandsFashion NovaNikeAdidasNikeSHEINAdidas42%42%29%42The State of Creator Marketing 2024202584%of Creators Reported Inclusivity Factors into Whether They Want to Work With a BrandMore than

144、 Ever Before84%of creators report that inclusivity factors into whether they want to work with a brand39%of creators felt overlooked or excluded from a brand activation because of their race or ethnicity46%of creators felt supported or celebrated by a brand partner because of their race or ethnicity

145、43%of creators felt inadequately compensated for content creation because of their race or ethnicity36%of creators felt inadequately compensated for content creation because of their gender identity28%of creators felt uncomfortable while working with brands due to their gender identity,pronouns,or e

146、xpression.This figure jumped to 46%amongst EMEA respondents.Creators Care About Your BrandAnd TheirsIncluded creators from diverse backgrounds in brand activations Made a dedicated effort to launch more inclusive products or servicesMade a dedicated effort to hire more professionals from diverse bac

147、kgrounds for internal marketing teamsWorked with more inclusive agencies or partnersIncluded creators from diverse backgrounds in brand activationsMade a dedicated effort to hire more professionals from diverse backgrounds for your internal marketing teamMade a dedicated effort to launch more inclus

148、ive products or services50%42%42%48%47%46%46%Half of Brands Focused Inclusivity Efforts on CreatorsNearly Half of Agencies Search for Inclusive Partners 43The State of Creator Marketing 20242025Trends to Expect in 2025 and BeyondRespondents overwhelmingly suggested the following trends to watch out

149、for in 2025:Creator Marketing is Still EvolvingHeres where CreatorIQ is placing our bets in the coming years:Brand Safety Is Increasingly Top-of-MindAccurate,Full-Funnel Program Measurement Catches OnThe Future Is Content-First and Creator-LedCreator marketing is inherently complex,especially when s

150、caling requires partnering with creators who arent part of your organization.We can build accountability into the fabric of the industry by providing tools for marketers to make smart,safe decisions when choosing their creator partners.Creator marketing is no longer a nice-to-have.Organizations are

151、asking for more data to accurately measure their programs and clarify where they should put their investment.Our plan is to continue providing resources for organizations to measure their creator programs at all stages of the marketing funnel.Follower counts are less important than before.The creato

152、r economy is moving toward a creator-led future that prioritizes the content that creators can produce for brands at scale.AIVideo ContentRise of Sustainability and Ethics 44The State of Creator Marketing 2024202591%of Brands Have Used AI for Creator MarketingLast year,42%of respondents used AI for

153、social media captions,aligning with this years option of generating short-form content.The second-most common AI use case for savvy marketers was brainstorming.Artificial Intelligence was one of the top trends respondents put forth last year,and it remains a top trend this year:it was mentioned in 1

154、6%of open-ended responses from marketers at organizations.Respondents believe that artificial intelligence will become more integrated into creator marketing,with 91%of brands having already used AI for creator marketing.AI is also transforming creator marketing strategies for agencies,with 86%repor

155、ting that these changes have already been significant.35%Very significantly86%of Agencies Report Significant Changes to Their Creator Marketing Strategy Due to AI14%Not significantly51%SignificantlyIn 2024,Heres How AI Was Used By Marketers at Brands45%42%40%40%Generating short-form contentBrainstor

156、ming/ideationCreating or editing graphicsData analysisCreator Marketing is Still Evolving 45The State of Creator Marketing 20242025Nearly Half of Brands Consider Video the Most Effective Social Media Marketing Strategy Video content was the defining trend two years ago,when it was first disrupting t

157、he social media climate.Last year,TikTok was one of the most common responses to trends for the upcoming year.While video is seeming more like a fixture of the creator economy than a trend,it lands here again as a sure-fire way to grow in 2025.67%of Creators Use Video Content More Than Last YearSign

158、ificantly less 2%Slightly less 8%About the same 23%Slightly more 35%Significantly more 32%Dont create video content 25k Followers Used Video Content More YoY76%of Business or Personal Finance creators Used Video Content More YoY 46The State of Creator Marketing 20242025Among creators,a preference fo

159、r short-form video showed up in the platforms they most commonly used,like TikTok(68%),Instagram(67%),and YouTube(65%).One nuance with video content is that enterprise brands tend to consider video content less effective,with only 35%of respondents from this segment considering video most effective.

160、This might be because enterprises tend to rely on a broader range of strategies,or its possible that video content from larger brands may be less well-received by audiences,who could consider content from smaller-sized brands more authentic and engaging.87%of Creators Factor in Sustainability When D

161、eciding Whether to Work With a BrandOne addition to future trends is the rise of value-based decision making from creators.Still,this year the No.1 contributor to creator satisfaction in brand partnerships was career growth opportunities.26%of creators reported that these growth opportunities,which

162、include brand-led workshops and trainings in addition to exposure to wider audiences,were the factor that most correlated to their satisfaction in brand partnerships,outweighing significant factors like compensation and creative control.“The most meaningful partnerships Ive had are with brands that

163、stand for something I believe in and resonate with my own values.As a creator.when a brand truly knows who they are,it allows for more impactful partnerships,where creators can align visually and emotionally while creating content that resonates on a deeper level with their audience.”Katryna TonCont

164、ent Creator via callherclassyCreator Marketing is Still Evolving49%of brands considered video the most effective social media strategy73%YoY Increase Video Content Reported Among 2534 Age Group“Working with a brand goes beyond just liking the product.The most meaningful partnerships Ive had are with

165、 brands that stand for something I believe in and resonate with my own values.A strong brand identity is also key,because it helps exude a feeling or emotion when wearing or using the products.As a creator,these factors act as a guiding light for me to create content that is sincere to me and my com

166、munity.When a brand truly knows who they are,it allows for more impactful partnerships,where creators can align visually and emotionally while creating content that resonates on a deeper level with their audience.”Katryna Ton,Content Creator87%of Creators Factor in Sustainability When Deciding Wheth

167、er to Work With a BrandNumerous creators specified that sustainability and ethical practices will always be a trend.Whats more,a renewed focus on brand values isnt just creator-specific.We asked creator economy expert Ashton Wall about what it takes to build winning creator relationships,and we cant

168、 put it any better than she did:“It really comes down to doing the hard work up front and ensuring youre building long-term relationships with creators who organically align with your companys mission and vision well before any sort of paid relationship enters the equation.Its equally important that

169、 you establish touch points in the relationship,building connections independent of the product you are selling.Both the brand and the creator need to consistently support each others channel growth by providing engaging content opportunities and mutual audience exposure.Play the long game.”82%of Cr

170、eators Factor in Social Justice When Deciding Whether to Work With a Brand“Its equally important that you establish touch points in the relationship,building connections independent of the product you are selling.Both the brand and the creator need to consistently Ashton WallFounder,GateMaker Commun

171、ity61%Yes13%No26%Somewhat61%Yes18%No21%SomewhatCreator Marketing is Still Evolvingsupport each others channel growth by providing engaging content opportunities and mutual audience exposure.”48The State of Creator Marketing 20242025About This SurveyOrganization DemographicsAgencies SizeAgencies Regi

172、onBrands SizeBrands Region10,000 2%6%AgenciesNumber of employeesBrandsUnited States 70%United 8%KingdomCanada 4%France 4%Australia 3%Germany 3%Netherlands 3%United Arab 3%EmiratesBrazil 1%Spain 1%United States 71%United 7%KingdomCanada 4%Germany 4%Australia 3%France 3%Netherlands 3%United Arab 3%Emi

173、ratesItaly 1%Mexico 1%49The State of Creator Marketing 202420250%10%20%30%40%0%5%10%Media&Entertainment 42%Software,Technology,&Computing 33%Retail 33%Business 30%Fashion&Apparel 29%Health&Wellness 29%Beauty 29%Financial Services 27%Food&Beverage 27%Consumer Electronics 26%Education 20%Gaming 19%Hom

174、e&Garden 19%Telecommunications 19%Automotive 17%Travel&Hospitality 16%Sports 15%Other 4%Software,Technology,&Computing 12%Media&Entertainment 12%Retail 12%Business 9%Fashion&Apparel 8%Food&Beverage 7%Beauty 6%Health&Wellness 5%Consumer Electronics 5%Financial Services 4%Automotive 3%Telecommunicatio

175、ns 3%Education 2%Home&Garden 2%Gaming 2%Travel&Hospitality 2%Sports 1%Other 6%About This SurveyAgencies IndustriesBrands Industries 50The State of Creator Marketing 20242025Creator DemographicsGender71%Female29%Male9%182452%253426%354513%Over 45AgeRegionUnited States 51%Canada 9%France 9%United King

176、dom 9%Germany 6%Netherlands 6%Australia 4%United Arab Emirates 4%Brazil 1%Preferred Title28%Influencer26%I use influencer and creator interchangeably46%CreatorFollowers on Primary Social Media Channel1,000-5,000 5,001-25,00025,001-50,000 50,001-100,000100,001-300,000300,001-1M Over 1M 37%32%10%11%6%

177、3%1%0%10%20%30%40%About This Survey 51The State of Creator Marketing 202420250%10%20%30%40%Creator Industries Represented 45%43%37%36%35%32%30%28%26%21%21%16%16%15%3%LifestyleFashion&ApparelArt,Entertainment,&MediaA Majority of Creators Pursued Content Creation on a Part-time Basis,Meaning They Did

178、Not Yet Make a Living From Content Creation73%Part-time creator27%Full-time creator The Majority of Creators Worked Solo58%Solo28%Solo,outsourcing specific tasks like video editing or copywriting12%With a team of 1 or more part-time freelancers3%With a team of 1 or more full-time employeesFood&Drink

179、Health,&WellnessCosmeticsGamingSkincareHaircareSportsTravel&HospitalityHome&GardenRetailBusiness or Personal FinanceOtherAbout This Survey 52The State of Creator Marketing 20242025The survey was conducted by CreatorIQ and Sapio Research amongst 902 organization respondents and 231 creator respondent

180、s.Organization respondents were split into 457 decision makers within marketing teams in brands and 445 decision makers within creative agencies who use influencer marketing across the U.S.,UK,France,Netherlands,Canada,Germany,Australia,UAE,and Brazil.Results of any sample are subject to sampling va

181、riation.The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.In this particular study,the chances are 95 in 100 that a survey result does not vary,plus or minus,by more than 3.3 percentage points from the res

182、ult that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.Sample was selected from online partner panels.The creator survey invited 231 creator respondents with more than 1,000 followers in their primary social media channel across the U.S

183、.,UK,France,Netherlands,Canada,Germany,Australia,UAE,and Brazil.In this particular study,the chances are 95 in 100 that a survey result does not vary,plus or minus,by more than 6.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the unive

184、rse represented by the sample.MethodologyAbout This Survey 53The State of Creator Marketing 20242025About CreatorIQCreatorIQ is the leading creator marketing platform brands and agencies rely on to maximize creator marketing programs.Its enterprise-grade workflows and industry-leading intelligence d

185、eliver AI-powered creator discovery,unified program management,and standardized measurement that is safe,seamless,smart,and built for scale.Thousands of global organizations use CreatorIQ,including Logitech,Movers+Shakers,Nestl,RQ,Sephora,Unilever,and more.Copyright 2024 CreatorIQ.All Rights RFuture of Creator MarketingReadThe Future of Marketing is Content-First and Creator-LedRead Your Guide to Mastering Creator DiscoveryTrackYour Metrics via The Top 10 LeaderboardGet More Insights About the