1、SHOPPERPREFERENCEREPORTCANADA EDITIONThe shopping experiences consumers expect in 2024Canadian consumers evolving shopping patterns reveal a notablereturn to in-person retail experiences,alongside a strongpreference for a seamless shopping experience across all channelsonline and in-storewhich they

2、consider very important formaintaining brand loyalty.The Bazaarvoice Shopper Preference Report exploresconsumer behavior based on insights drawn from a surveyof 1,019 Canadian consumers,with millennials and Gen Zscomprising at least 37%of respondents.It appears that real testimonials,product videos,

3、or those createdby influencers significantly influence their purchasing decisions.The report also highlights Canadians openness to private-labelproducts and loyalty programs,offering brands and retailers anexcellent opportunity to capitalize on these preferences.For a deeper understanding of these i

4、nsights and their potentialimpact on your marketing strategy,delve into the full report.SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.2The shopping showdownCanadian shoppers,mirroring a global trend,are hitting stores moreas office returns rise.But many continue to embrace online opt

5、ions,highlighting the need for Canadian businesses to offer omnichannelretail experiences.3SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.Have you returned to a physical office for apercentage of your work week in 2023?Has your return to work led to you spending inphysical stores inst

6、ead of online?Yes 63%Yes 58%No 37%No 42%58%55%55%53%50%42%Since returning to the office,Canadian shoppers have shown acontinued preference for physical stores.4SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.Do you spend more money online or in-store shopping?23%More online52%More in-s

7、tore25%Both are similar34%32%30%24%24%22%Who are the biggest online shoppers?The UK,USA,and Germany are the countries with thehighest spending online.051015202530351 hr1-2 hr2-3 hr3-4 hr4-5 hr5-6 hr6-7 hr7+hrTIME SPENT ON PHONETIME SPENT ON SOCIAL CHANNELSHow many hours a day do youspend on your pho

8、ne?How many hours a day do youspend on social channels?5SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.About 74%spend up to 3 hours daily on social media 22%35%17%24%18%15%15%11%10%6%6%5%2%3%4%7%Canadians,favoring physical stores,are app minimalists,keeping only essentialbrand/retaile

9、r apps on their phones.0102030401 app2 apps3 apps4 apps5 apps6+appsHow many retailer/brandapps do you have on your phone?6SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.13%11%10%9%7%5%39%19%10%5%4%23%Shoppers with 6+retailer/brand apps on their phonesTurn likes to purchasesCanadian sh

10、oppers value the authenticity of social media videos,turning touser reviews and brand content to make buying decisions.7SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.62%62%60%57%50%45%More than half of Canadian consumers purchased something afterwatching a video of a product or an in

11、fluencer video highlighting aproduct on social media.Would you ratherdiscover a new producton a social channel from avideo showcasing it or astill image?Do you find you tend topurchase products more ifyou see them advertised invideos on social media orstill images?VideoVideo68%62%19%19%13%19%Still i

12、mageStill imageI dont shop onsocial mediaI dont shop onsocial mediaHow often do you purchasesomething that youve seen on social media?Weekly4%7%Monthly12%16%38%23%Everyfew monthsRarelyEvery other weekNever8SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.Canadian shoppers align closely

13、with their Americancounterparts in purchasing items seen on social mediaevery few months.19%18%17%16%14%14%Which type of video is most likely to make youpurchase a product?24%A video of a consumer using a product that they have filmed themselves 15%A tutorial video explaining how to use the product1

14、6%A live video of someoneshowcasing the product14%A testimonial video about the product from a previous customer16%A video created by the brand showcasing the product 15%A video of an influencer using a product 66%Prefer to watchproduct videos onYouTube9SHOPPER PREFERENCE REPORT|CANADA EDITION 2024

15、BAZAARVOICE,INC.10SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.14%13%12%12%11%7%Canadian shoppers love videos that bringproducts to life.It includes user-generatedcontent,tutorials and brand videos.Compared to global consumers,Canadians show a stronger preference fortestimonial vide

16、os featuring experiences from previous customers.Canadian consumers appear to be among the most receptive to private-label products,with a majority of consumers having purchased them recently and a significant portionpermanently switching to these alternatives.*Private label products refer to produc

17、ts created by the retailer and not a brand i.e.a supermarket/grocery store-owned brand.Making the switch tostore brandsHave you purchased aprivate-label*product inthe last 6 months?Yes 60%No,but I plan to 7%No 33%11SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.7%6%5%5%4%4%Consumers a

18、re open to switching to store brands,signaling a shift intheir evaluation of brand names vs.private label options.Which is the main factor that most influences your loyalty to a brand?Winning over yourcustomersCanadian consumers reward brands that offer quality products and seamlessshopping experien

19、ces with their loyalty.5%CUSTOMER SERVICE3%BRAND VALUE12SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.50%QUALITY42%PRICEHow do you prefer brands to engage withyou to enhance your loyalty experience?53%Loyalty programsEmailExclusive contentSocial mediainteractionChatbots19%16%11%1%12S

20、HOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.How important is a seamless shopping experience acrossdifferent channels(online,in-store,mobile)in maintainingyour loyalty to a brand?37%very important48%somewhat important10%notimportant5%I dont know37%36%36%34%31%22%Globally,Canadians ha

21、ve shown a strongpreference for a seamless shoppingexperience,citing it as very important.Trusted by thousands of leading brands and retailers around the globe,Bazaarvoicesplatform is designed to seamlessly harness and amplify the genuine voices of your customers,encompassing a wide array of user-ge

22、nerated content so you can fuel any stage of the funnelto increase brand awareness,boost confident purchases,and inspire loyalty.We have everything you need to supercharge your commerce engine.Lets chat.As consumer habits perpetually shift,its paramount for brands and retailersto keep a pulse on the

23、se evolvingpreferences,shifting brand loyalties,and the significant impact of socialmedia throughout the purchasingjourney.The report sheds light onessential trends,offering insightfulstrategies for retailers and marketersto better align with the distinct needsof this dynamic market.RETURN TO IN-STO

24、RE SHOPPING:While online shopping remains relevant,Canadians are increasingly drawn back to thephysical retail experience.ENGAGING VIDEOS:Compelling product videos and social mediaads are influencing purchasing decisions.Retailers need to focus on crafting engagingonline content.EMBRACING PRIVATE LABELS:Canadians are more open to store-brandproducts than other markets.This offers retailersa strategic opportunity to expand their private-label offerings and build customer loyalty.Recap