德勤：2021年媒體和娛樂產業展望-未來一年需要考慮的三大策略（英文版）.pdf

1、2021 outlook for the US telecommunications, media, and entertainment industry 2 Heading into 2021, the COVID-19 pandemic will continue to shape business strategies throughout the telecommunications, media, and entertainment sector. In media and entertainment, the pandemic has accelerated many trends

2、 that were already underway. For example, with theaters closed or allowing only limited attendance, major studios increasingly are making first-run movies available direct- to-consumer via streaming services. In addition, as consumption of streaming content rises, weve seen growth not just in the nu

3、mber of subscription services, but also in ad-supported models designed to satisfy increasingly cost-conscious consumers. Whats more, customer retention (versus acquisition) has become top of mindmaking it important that providers offer a broad range of content: video, music, games, and even podcast

4、s. This new reality places a premium on understanding consumer behavior patterns and developing a more nuanced approach to engaging with customers. As consumers experiment with their entertainment options, we strongly encourage providers to adopt new strategies and agile approaches for content devel

5、opment, aggregation, and delivery. We expect that telecommunications companies will continue to provide the bedrock for other industries to recover and thrive in 2021. Telecom providers have an opportunity to shape a new future for businesses and consumers on the strength of advanced wireless techno

6、logies such as 5G. We believe that the move to next-generation networking has the potential to transform how industries operatecreating competitive advantage and unlocking new opportunities for innovation. Telecommunications providers should help their customers envision what is possible through new

7、 5G-enabled use cases that can truly disrupt their industries. They should shift their conversations from focusing on technical capabilities to what types of specific outcomes and benefits they can help enable for others with 5G. As enterprise 5G adoption grows and edge computing advances, this is l

8、ikely going to require telecommunication companies to bring lots of different capabilities and partners together to address the opportunity. We look forward to seeing how this unfolds in the coming year. Kevin Westcott Vice chairman, US Tech, Media that in a world of social distancing, network conne

9、ctivity may prove to be the bedrock underpinning our society, mitigating the pandemics negative impact by allowing us to stay in touch with our communities. Heading into 2021, it is critical for M&E companies to understand consumer behavior patterns and develop a more nuanced approach to engaging wi

10、th customers. As consumers experiment with their entertainment options, providers should continually adopt new strategies and agile approaches for content development and delivery. At the same time, telecom providers can shape a new future for businesses and consumers on the strength of advanced wir

11、eless technologies such as 5G. This shift to next-generation networking has the potential to transform how industries operate. 2021 outlook for the US telecommunications, media, and entertainment industry 12 Endnotes 1. Deloitte, Digital media trends survey, 14th edition, 2020. 2. Ibid. 3. Mansha Da

12、swani, “SVOD Faces its Post-COVID-19 Future,” World Screen, July 2, 2020. 4. Ibid. 5. Deloitte, Digital media trends survey, 14th edition. 6. Kevin Westcott and Jeff Loucks, “Increasingly, video streaming doesnt mean ad-free,” Deloitte Insights, July 21, 2020. 7. Ibid. 8. Mic Locker and Jeff Loucks,

13、 “Should media and entertainment companies focus on female consumers to boost subscriptions?” Deloitte Insights, October 9, 2020. 9. Deloitte, Digital media trends survey, 14th edition. 10. Wayne Friedman, “Traditional TV Ad Revs To Sink 20% In 5 Years, AVOD Is Climbing,” MediaPost, July 20, 2020. 1

14、1. Dade Hayes, “Disney Injects Hulu and Even Disney+ into Its Upfront Message to Advertisers,” Deadline, June 5, 2020. 12. Ibid. 13. Field Level Media, “Report: Gaming Revenue to Top $159B in 2020,” Reuters, May 11, 2020. 14. RIAA, “U.S. Sales Database.” 15. Deloitte, Digital media trends survey, 14

15、th edition. 16. Nat Ives, “Omnicom Plans $20 Million in Podcast Ads on Spotify,” Wall Street Journal, July 8, 2020. 17. Edison Research, “The Infinite Dial 2020,” March 19, 2020. 18. Danny Ledger, Kevin Westcott, and Noor Chawla, “Resuming physical production in a COVID-19 world,” Deloitte, 2020. 19

16、. Deloitte, Digital media trends survey, 14th edition. 20. Ibid. 21. Brett Sappington, “Do TV and Esports Need Each Other?” Fierce Video, June 23, 2020. 22. Alice Cervantes, “Which Esports Are Being Broadcast on Traditional TV in the US?” Dragon Blogger, September 23, 2020. 23. Deloitte, Digital med

17、ia trends survey, 14th edition. 24. Alice Cervantes, “Which Esports Are Being Broadcast on Traditional TV in the US?” 25. Andrew Wallenstein, “Listen: The Watch Party Trend Sweeping the Video World Amid Lockdown,” Variety, June 24, 2020. 26. Mat Ombler, “Are Video Games the Future of Live Music?” Ga

18、mesindustry.biz, June 10, 2020. 27. Ibid. 28. Deloitte, “Enterprises building their future with 5G and Wi-Fi 6,” June 2020. 29. GSMA, “GSMA and O-RAN Alliance Collaborate on Opening up 5G Networks,” May 29, 2020. 30. Bevin Fletcher, “SCF: 68% of Small Cells Will Be Enterprise by 2026,” Fierce Wirele

19、ss, July 10, 2020. 31. Chris Arkenberg, Naima Hoque Essing, Sanket S. Nesargi, and Jeff Loucks, “Unbundling the cloud with the intelligent edge,” Deloitte Insights, September 8, 2020. 32. Don Alusha, “Getting Edgy?” ISE, September 15, 2019. 33. Frank Cittadino, “Four Predictions for Edge Computing i

20、n 2019,” Forbes, January 17, 2019. 34. ABI Research, “COVID-19 Pandemic Impact: Telco Cloud Revenue From 5G Core Deployments Will Fall Short of the 2020 Forecasted US$9 Billion by 25%,” April 8, 2020. 35. Executive Briefing Service, “Telco Edge Computing: Whats the Operator Strategy?” STL Partners,

21、May 2020. 36. Terry Young, “Mobile Operators Move Rapidly Toward 5G Deployments (Reader Forum),” RCR Wireless, July 29, 2020. 37. Grand View Research, “5G Services Market Size, Share & Trends Analysis Report by Communication Type (FWA, eMBB, uRLLC, mMTC), By Vertical (Manufacturing, IT & Telecom, He

22、althcare), By Region, And Segment Forecasts, 2021 - 2027,” May 2020. 38. Deloitte, “Enterprises building their future with 5G and Wi-Fi 6.” 39. Daniel Schiappa, “5G Is Coming: What Are The Security Implications?” Forbes, June 1, 2020. 40. Teena Maddox, Biggest Trends for 5G as Infrastructure to Hit

23、$4.2 Billion, Tech Republic, March 11, 2020. 41. James Messer, “Telecom Digital Transformation Creates Agility, Automation And An Enhanced Customer Experience,” Forbes, July 9, 2020. Digital media trends survey, 14th edition, 2020. “Enterprises building their future with 5G and Wi-Fi 6,” 2020. “Incr

24、easingly, video streaming doesnt mean ad-free,” 2020. “Can 5G unleash next-generation digital experiences in the home?” 2020. Connectivity and Mobile Trends Survey, 2020. “Unbundling the cloud with the intelligent edge,” 2020. Relevant insights Kevin Westcott Vice chairman, US Tech, Media & Telecom

25、leader Deloitte LLP +1 213 553 1714 LinkedIn Jana Arbanas US Telecom, Media & Entertainment sector leader Deloitte & Touche LLP +1 415 987 0436 LinkedIn Get in touch This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business,

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