NEWZOO 2017年報告：全球游戲市場年度報告.pdf

1、2017 FREE GLOBAL GAMES MARKET REPORT 4 TRENDS, INSIGHTS, AND PROJECTIONS TOWARD 2020 2017 GLOBAL GAMES MARKET REPORT FREE VERSION 2017 FREE GLOBAL GAMES MARKET REPORT 5 TABLE OF CONTENTS 1. KEY GLOBAL TRENDS 6 2. THE GLOBAL GAMES MARKET 10 3. REGIONAL OVERVIEW 13 6 2017 FREE GLOBAL GAMES MARKET REPO

2、RT This year is a landmark in the history of the games market, with revenues exceeding the $100 billion mark to total $109 billion. Five years ago, when Newzoo launched its first Global Games Market Report, global revenues amounted to approximately $70 billion. A growth of 56% in five years illustra

3、tes how game companies have not only pioneered new ways of engaging and entertaining consumers, but have also led the way in innovating business models to suit the digital age. The future outlook for games has never been better but requires a new way of looking at the market. Most games now provide

4、consumers with entertainment on three different levels: playing, viewing, and creating. Game companies are quickly evolving into all-round entertainment companies, pushing engagement time up dramatically and securing gamings position as the worlds favorite pastime. Traditional boundaries between gam

5、es, media, telecom, and sports industries are disappearing and sparking new partnerships and M SAY GOODBYE TO SINGLE PLAYER. As competitive games become increasingly popular on console, publishers are starting to adjust their business models accordingly. Free-to-play multiplayer games are on the ris

6、e on consoles, and running games as a service is spreading. Single-player titles, such as Metal Gear Solid V, are on the way out. 1. THE LAST TRADITIONALISTS ARE NOW ON BOARD WITH DIGITAL. 2. COMPETITIVE GAMES THE NORM; SAY GOODBYE TO SINGLE PLAYER. 3. NOT ALL LEGACY FRANCHISES WILL MAKE IT THROUGH

7、THE CHANGE. A RENEWED ATTEMPT FOR CHINESE CONTENT IN THE WEST. The global games market is increasingly aligned in terms of business models, platforms, franchises, and companies. It has given Chinese game companies new confidence to export their successful games to the West. Initial efforts that star

8、ted five years ago failed and Chinese companies quickly took an alternative route: investments and acquisitions. This year, we expect to see new attempts by Chinese game giants to launch games into Western markets. CHINA: IN THE LEAD IN MANY WAYS 1. A RENEWED ATTEMPT FOR CHINESE CONTENT IN THE WEST.

9、 2. CHINA OPENS SOME DOORS, CLOSES OTHERS. 3. THE GROWING GLOBAL INFLUENCE OF THE CHINESE GAMES MARKET. CONSOLE GAMING: PLAYING CATCH-UPPC GAMING: LEADING, BUT COMPETITION IS INCREASING THE CHINESE APPETITE FOR TOP WESTERN PC GAMES HOLDS THE KEY TO NEW TRULY GLOBAL FRANCHISES. Chinese gamers remain

10、very interested in the top Western PC franchises, even though the majority of the most popular games is home grown. With Tencent opening the door for games such as Rocket League and Overwatch, the success of Western IP in China will lead to new truly global franchises. 1. PC GAMING LEADS A MEDIA REV

11、OLUTION. 2. THE CHINESE APPETITE FOR TOP WESTERN PC GAMES HOLDS THE KEY TO NEW TRULY GLOBAL FRANCHISES. 3. MOBILE FINALLY TAKES A BITE OUT OF PC GAMING REVENUES. NEWZOO 2017 GET THE FULL 110-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT 2017 FREE GLOBAL GAMES MARKET REPORT 11 2. THE GLOBAL GAME

12、S MARKET 12 2017 FREE GLOBAL GAMES MARKET REPORT The Asia-Pacific region will generate $51.2 billion this year, or 47% of total global game revenues. This growth represents a 9.2% year- on-year increase. Overall, the share of total revenues claimed by each region has remained almost unchanged since

13、2016. North America is the second-largest region, taking a 25% share of the market. Total revenues in North America will increase year on year by 4.0% to reach $27.0 billion. Most of this growth will come from smartphone gaming, a mature market but certainly not saturated. We see the same trend in E

14、MEA, which will reach $26.2 billion in 2017. Latin America will grow to $4.4. billion in game revenues this year. The fastest-growing region in the coming years will be Rest of Asia (without China, Japan, and Korea), with game revenues growing to $10.5 billion in 2020, up from $4.5 billion in 2016.

15、The Latin American market will also continue its healthy growth and reach $6.3 billion by 2020. THE GLOBAL GAMES MARKET PER REGION 24% 4% 25% 47% 2017 TOTAL $108.9Bn +7.8% YoY $27.0Bn +4.0% YoY $26.2Bn +8.0% $51.2Bn +9.2% YoY ASIA-PACIFIC EUROPE, MIDDLE EAST & AFRICA $4.4Bn +13.9% YoY LATIN AMERICA

16、NORTH AMERICA YoY GLOBAL GAMES MARKET 2017 PER REGION NEWZOO 2017 GET THE FULL 110-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT 13 2017 FREE GLOBAL GAMES MARKET REPORT Mobile gaming (smartphone and tablet) is the largest segment in 2017, accounting for 42% of the total global market. The segme

17、nt also has the most gamers with 2.1 billion, the majority of whom are gaming on smartphones. Console is the second-largest segment with revenues of $33.5 billion 2017. PC browser game revenues will decrease by 9.3% to $4.5 billion as gamers continue their transition to mobile. Revenues for boxed/do

18、wnloaded PC games will also drop by 1.3% to $24.6 billion. PC revenues of public companies decreased in both Western and Asian markets last year, while emerging markets had single-digit growth rates. We now fore- cast boxed/downloaded PC games to reach $24.4 billion in 2020, a significant downward r

19、evision of our previous estimate. Mobile will remain the largest segment, growing with a CAGR (2016-2020) of 13.9% to claim 50% of the market by 2020. THE GLOBAL GAMES MARKET PER SEGMENT CONSOLE GAMES TABLET GAMES BOXED/DOWNLOADED PC GAMES 31% 10% 32% 23% 4% 2017 TOTAL $108.9Bn +7.8% YoY $24.8Bn -1.

20、3% YoY BROWSER PC GAMES $35.3Bn +22.0% YoY $10.8Bn +11.4% YoY $33.5Bn +3.6% YoY (SMART)PHONE GAMES SEGMENT BREAKDOWN OF GLOBAL GAMES REVENUES TOWARD 2020 20162017201820192020 $101.1Bn $108.9Bn $115.8Bn $122.7Bn 25% 5%4%4%3% 28% 10% 32% 31% 30% 29% 32% 10% 10% 10% 35% 38% 23% 21%20% $128.5Bn 3% 28% 1

21、0% 40% 19% CONSOLE TABLET (SMART)PHONE BOXED/DOWNLOADED PC BROWSER PC $4.5Bn -9.3% YoY GLOBAL GAMES MARKET 2017 PER SEGMENT GLOBAL GAMES MARKET 2017 PER SEGMENT NEWZOO 2017 GET THE FULL 110-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT 2017 FREE GLOBAL GAMES MARKET REPORT 14 3. REGIONAL OVERVIE

22、W 15 2017 FREE GLOBAL GAMES MARKET REPORT TOP 20 COUNTRIES BY GAME REVENUES IN 2017 RANKCOUNTRYPOP. (M)ONLINE POP. (M)TOTAL REVENUES ($M) 1CHINA 1,388 802 $27,547 2UNITED STATES OF AMERICA 326 261 $25,060 3JAPAN 126 120 $12,546 4GERMANY 81 73 $4,378 5UNITED KINGDOM 66 62 $4,218 6REPUBLIC OF KOREA 51

23、 47 $4,188 7FRANCE 65 57 $2,967 8CANADA 37 33 $1,947 9SPAIN 46 38 $1,913 10ITALY 60 43 $1,875 11RUSSIAN FEDERATION 143 113 $1,485 12MEXICO 130 84 $1,428 13BRAZIL 211 140 $1,334 14AUSTRALIA 25 22 $1,234 15TAIWAN 23 21 $1,029 16INDONESIA 264 72 $880 17INDIA 1,343 429 $818 18TURKEY 80 49 $774 19SAUDI A

24、RABIA 33 25 $651 20THAILAND 68 32 $597 NEWZOO 2017 GET THE FULL 110-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT 16 2017 FREE GLOBAL GAMES MARKET REPORT 2017E GAME REVENUES TOP COUNTRIES BASED ON GAME REVENUESNAM NEWZOO 2017 GET THE FULL 110-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT 1

25、7 2017 FREE GLOBAL GAMES MARKET REPORT 2017E GAME REVENUES TOP COUNTRIES BASED ON GAME REVENUESLATAM NEWZOO 2017 GET THE FULL 110-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT 18 2017 FREE GLOBAL GAMES MARKET REPORT 2017E GAME REVENUES TOP COUNTRIES BASED ON GAME REVENUESW-EU NEWZOO 2017 GET TH

26、E FULL 110-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT 19 2017 FREE GLOBAL GAMES MARKET REPORT 2017E GAME REVENUES TOP COUNTRIES BASED ON GAME REVENUES 2017E GAME REVENUES TOP COUNTRIES BASED ON GAME REVENUESE-EU NEWZOO 2017 GET THE FULL 110-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT

27、2017 FREE GLOBAL GAMES MARKET REPORT 20 2017E GAME REVENUES TOP COUNTRIES BASED ON GAME REVENUES 2017E GAME REVENUES TOP COUNTRIES BASED ON GAME REVENUESMEA NEWZOO 2017 GET THE FULL 110-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT 21 2017 FREE GLOBAL GAMES MARKET REPORT 2017E GAME REVENUES TOP

28、 COUNTRIES BASED ON GAME REVENUESAPAC NEWZOO 2017 GET THE FULL 110-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT 2017 FREE GLOBAL GAMES MARKET REPORT 22 SUBSCRIBE TO THE REAL DEAL THE INDUSTRY STANDARD FOR UNDERSTANDING AND SIZING THE GLOBAL GAMES MARKET Trends, revenue, and gamer forecasts per

29、 segment, consumer insights, globally, regionally, and per country. The report comprises of 110 pages of text, tables, and graphs on a global, regional, and country scale. GLOBAL GAMES MARKET Revenues per region and segment | 2015-2020 Gamers per region and segment | 2015-2020 Digital vs. boxed reve

30、nue breakdown Revenue share per genre | mobile, PC, and console KEY GLOBAL TRENDS PER SEGMENT RANKINGS Top 35 Public Game Companies by Game Revenues Top 50 countries by Game Revenues REGIONAL MARKET OVERVIEW Revenues per segment | 2015-2020 Gamers per segment | 2015-2020 COUNTRY MARKET OVERVIEW Reve

31、nues per segment | 2015-2020 Gamers per segment | 2015-2020 Demographics of gamers per segment SPECIAL FOCUS TOPICS: PC hardware, esports franchises, mobile device specs ANNUAL REPORT 110 pages QUARTELY UPDATE 16 pages DASHBOARD BIME & XLS Client suport included SUBSCRIBE TODAY Wybe Schutte VP Busin

32、ess Development WYBENEWZOO.COM $6900 DOWNLOAD THE FACTSHEET MARKET FORECASTS REPORT CONTENT SUMMARY 2017 FREE GLOBAL GAMES MARKET REPORT 23 ABOUT NEWZ00 OUR EXPERTISE OUR SOLUTIONS GLOBAL LEADER IN GAMES, ESPORTS, AND MOBILE INTELLIGENCE MARKET FORECASTS TRACKING DATA Our landmark reports. In-depth

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