1、虹橋國際經濟論壇HONGQIAO INTERNATIONALECONOMIC FORUM第七屆中國國際進口博覽會傳播影響力報告中國國際進口博覽局 編制人民網輿情數據中心 支持虹橋國際經濟論壇HONGQIAO INTERNATIONALECONOMIC FORUMReport on the Media Coverage and Influence of the Seventh China International Import ExpoChina International Import Expo BureauBeijing People Online NetworkReport on the

2、 Media Coverage and Influence of the Seventh China International Import ExpoContentsPreface.101.Communication Overview.3(I)Continued success in domestic communication.31.Communication data:billion-level exposure highlights strong momentum of CIIE.32.Communication cycle:continued promotion throughout

3、 the year for maximum communication influence.53.High-frequency buzzwords:open cooperation becomes a prominent feature for the CIIE.84.Media reports:media of all levels and types gather exceptionally high traffic.9(II)Improved quality and effectiveness in overseas communication.141.Communication dat

4、a:total information volume reaches a new high.142.Communication trend:year-round popularity is gradually intensified as the expo approaches.143.Communication highlight:increased overseas interaction.2002.Communication of CIIE Stories.20(I)Brand effects continuously amplifly,vivid stories spark empat

5、hy.20(II)Enhanced communication planning with high-quality content.21(III)Expand global communication,bridge domestic and international influence.2203.Communication of Comprehensive Country Exhibition.24(I)The Country Exhibition embodies profound conception and showcases international cooperation fr

6、om multiple perspectives.24(II)The China Pavilion showcases development achievements from multiple dimensions.25(III)Diverse highlights at pavilions.2704.Communication of Enterprise&Business Exhibition.28(I)Business Exhibition.28(II)Exhibitors.301.Top 100 exhibitors with comprehensive communication

7、influence at the 7th CIIE.302.Top 10 exhibitors with significant communication influence at the 7th CIIE.343.Top 10 exhibitors with communication influence in each of the six exhibition areasand the Innovation Incubation Special Section.364.Top 30 overseas organizations with communication influence

8、at the 7th CIIE.435.Top 30 full-attendance exhibitors with communication influence at the 7th CIIE.45(III)Exhibits.461.Top 50 exhibits by communication popularity at the 7th CIIE.462.Top 30 most watched new product launch events at the 7th CIIE.49(IV)Trade Missions.5105.Communication of Hongqiao Int

9、ernational Economic Forum.53(I)Openness,International,Interactive,High-end,Professional are high-frequency buzzwords.53(II)Topics of parallel sessions and guests viewpoints ignite coverage hits.5606.Communication of Other Activities.76(I)Communication of Supporting Activities.76(II)Communication of

10、Cultural Exchanges.80 07.Communication of Service Assurance.83(I)Supporting companies provide quality services and safeguard the smooth operation of CIIE.83(II)All-round services ensure continued success of CIIE.8508.Summary.87Appendix:Explanation&Clarification.88Report on the Media Coverage and Inf

11、luence of the Seventh China International Import ExpoList of FiguresFigure 1.1:7th CIIE special columns on P,Xinhuanet,CCTV News,China News Service.3 Figure 1.2:Domestic communication channels and hot topics.4Figure 1.3:CIIE information trend from January to November 2024(Report:pieces).5Figure 1.4:

12、CIIE information trend from January to March 2024.5Figure 1.5:CIIE information trend from April to July 2024.6Figure 1.6:CIIE information trend from August to October 2024.7Figure 1.7:CIIE information trend in November 2024.7Figure 1.8:High-frequency buzzwords.8Figure 1.9:Top 10 mainstream print med

13、ia by CIIE coverage volume(Unit:pieces).9Figure 1.10 Top 10 television media by CIIE coverage volume(Unit:pieces).10Figure 1.11:Top 10 news websites and mobile news apps by CIIE coverage volume(Unit:pieces).11Figure 1.12:Top 10 local media organizations by CIIE coverage volume(Unit:pieces).12Figure

14、1.13:Top 10 industry media by CIIE coverage volume.13Figure 1.14:Trend of overseas media coverage from January to November 2024(Unit:pieces).14Figure 1.15:Screenshots of some overseas media reports about CIIE.16Figure 1.16:Screenshots of some overseas media reports about CIIE.17Figure 1.17:Screensho

15、ts of some overseas media reports about CIIE.18Figure 1.18:Screenshots of some overseas media reports about CIIE.19Figure 2.1:CIIE special column of China News Service.20Figure 2.2:Hot search list on Bilibili.20Figure 2.3:Relevant reports and event poster.21Figure 2.4:Screenshots of AP(Associated Pr

16、ess)and Norwegian News Agency publishing CIIE Stories.22Figure 2.5:Screenshots of the CIIE official overseas media accounts posts on LinkedIn.23Figure 3.1:Xinhuanets reports on the CIIE Country Exhibition.24Figure 3.2:Video reports on exploring the CIIE.26Figure 4.1:Communication Influence Index of

17、the six exhibition areas and the Innovation Incubation Special Section.28Figure 4.2:Top 10 exhibitors with communication influence at the 7th CIIE.34Figure 4.3:Top 10 exhibitors with communication influence in the Food and Agricultural Products Exhibition Area.36Figure 4.4:Top 10 exhibitors with com

18、munication influence in the Automobile Exhibition Area.37Figure 4.5:Top 10 exhibitors with communication influence in the Intelligent Industry and Information Technology Exhibition Area.38Figure 4.6:Top 10 exhibitors with communication influence in the Consumer Goods Exhibition Area.39Figure 4.7:Top

19、 10 exhibitors with communication influence in the Medical Equipment and Healthcare Products Exhibition Area.40Figure 4.8:Top 10 exhibitors with communication influence in the Trade in Services Exhibition Area.41Figure 4.9:Top 10 exhibitors with communication influence in the Innovation Incubation S

20、pecial Section.42Figure 4.10:Top 30 full-attendance exhibitors with communication influence at the 7th CIIE.45Figure 4.11:Top 30 full-attendance exhibitors with communication influence at the 7th CIIE.45Figure 4.12:Top 10 trade missions with communication influence at the 7th CIIE.51Figure 7.1:Buzzw

21、ords for supporting companies of the 7th CIIE.83Figure 7.2:Services with high communication popularity.85List of TablesTable 3.1 Top 10 Country Exhibition pavilions activities with significant communication influence at the 7th CIIE.27 Table 4.1:Top 100 exhibitors with comprehensive communication in

22、fluence at the 7th CIIE.30Table 4.2:Top 30 exhibition groups with communication influence at the 7th CIIE.43Table 4.3:Top 50 exhibits by communication popularity at the 7th CIIE.46Table 4.4:Top 30 most watched new product launch events at the 7th CIIE.49Table 5.1:Communication influence of parallel

23、sessions at the 7th Hongqiao International Economic Forum.54Table 6.1 Communication influence index of supporting activities of the 7th CIIE.76Report on the Media Coverage and Influence of the Seventh China International Import ExpoPrefaceThe 7th China International Import Expo(CIIE)was held success

24、fully from November 5 to 10,2024.The expo showcased clear openness,a range of highlights,and yielded fruitful collaboration outcomes.In terms of communication,it received a warm and positive reception both at home and abroad,which enhanced the expos influence,and fostered a shared belief in the CIIE

25、s continued success.In order to comprehensively,multi-dimensionally,and scientifically demonstrate the communication influence of the CIIE,the Report on the Media Coverage and Influence of the Seventh China International Import Expo(hereinafter referred to as the Report)has been compiled.The Report

26、consists of eight chapters,including an overview of the overall communication influence of the CIIE,communication influence of CIIE stories,Country Exhibition,Business Exhibition,HQF,other activities,and services,and a summary.Building on previous editions,the Report conducts a panoramic scan of the

27、 communication of the 7th CIIE and strengthens the content setting from three aspects:First,it is more professional.The compilation team,based on previous reports on the media coverage and influence of CIIEs,drew on the format of international professional research reports,upgraded the relevant indi

28、cator system,and strived to reflect the communication more scientifically.Second,it is more up-to-date.The Country and Business exhibitions of the 7th CIIE were full of highlights,leading to the innovative introduction of four lists in the report to present the influence of the expo from multiple di

29、mensions.For example,in terms of the Country Exhibition,a list of the Top 10 most-watched Country Exhibition pavilion activities of the 7th CIIE was added;regarding the Business Exhibition,lists such as the Top 10 exhibitors with communication influence in the Innovation Incubation Special Section o

30、f the 7th CIIE,the Top 30 exhibition groups with communication influence,and the Top 30 full-attendance exhibitors with communication influence were introduced.Third,the content is more comprehensive and abundant.The Report also showcases,for the first time,the communication situations of various pa

31、rallel sessions at the HQF,aiming to present the grandeur of the expo in a concise,clear,vivid,and comprehensive manner.The Report reflects six key communication characteristics of the 7th CIIE.Firstly,a higher-level coordination in communication was implemented to showcase the bright economic prosp

32、ects of China.Domestic media utilized multiple channels for dissemination,forming a multi-dimensional publicity framework.In terms of data,the cumulative exposure of the 7th CIIE reached approximately 5 billion times,with over 2 million related pieces of information.Media coverage focused on the uni

33、que and significant importance of the CIIE.Following the successful convening of the Third Plenary Session of the 20th CPC Central Committee,the CIIE has become an important platform for studying,promoting,and implementing the guiding principles from the plenary session,highlighting its crucial role

34、 in promoting Chinese path to modernization.CCTV news programs included the CIIE venue,the Four-leaf Clover,in the list of New Chinese Landmarks in the New Era.Secondly,improvements were made in the quality and effectiveness of overseas communication,expanding the volume through various channels.Dur

35、ing the 7th CIIE,relevant information reached nearly 1.2 billion overseas audiences in nearly 100 countries and regions.Overseas media reported on the event nearly 45,000 times,maintaining a high level of interest throughout the year,with the CIIE receiving attention at major diplomatic events.Globa

36、l promotion activities were successively carried out in multiple countries,with Chinese diplomatic missions abroad continuously promoting the CIIE to boost overseas communication.123Posts related to the CIIE on overseas social media platforms generated over 2 million interactions.The event maintaine

37、d a high level of interest throughout the year,with momentum intensifying as the expo approached,reaching its peak during the event.A total of 2.26 million pieces of information about the CIIE were shared online domestically and internationally,with an average of over 6,500 pieces per day.The third

38、key point is that the CIIE stories are vivid and lively,and the brand effect continues to grow.Since the“CIIE Stories”global collection campaign was launched,over 7,000 video works have been collected,more than 180 stories have been published,with a total dissemination of nearly 2.5 billion times,co

39、ntinuously presenting real interactions and vivid scenes between exhibitors from various countries and China.CIIE Stories actively speaks out to the world and interacts positively with international organizations to expand international communication volume,with content reaching nearly 400 key media

40、 outlets worldwide and nearly a hundred overseas Chinese media outlets,covering over 20 million target audience groups.The fourth point is the further expansion of the CIIEs circle of friends,with exhibitors and exhibits attracting intensive media coverage.The circle of friends at the 7th CIIE expan

41、ded once again.Exhibitors from 152 countries,regions,and international organizations participated in the Country and Business exhibitions.297 Fortune Global 500 companies and industry leaders participated in the Business Exhibition,with 186 companies and institutions becoming regular attendees for t

42、he seventh time,showcasing a large number of new products,technologies,and services.In terms of exhibition area popularity,the Intelligent Industry and Information Technology Exhibition Area focused on developing new quality productive forces,establishing a new materials special section for the firs

43、t time,which attracted significant media coverage and became the most attention-grabbing exhibition section.In terms of exhibitor popularity,companies such as LOral,Panasonic,Bayer,Shiseido,and Siemens received significant media attention.The regular attendees became a new focal point in media cover

44、age of the 7th CIIE,reflecting foreign companies confidence in the Chinese market.The fifth point is that the HQF raises the flag of openness high,and its high-end positioning attracts media attention.The 7th HQF,themed High-Standard Opening up for Universally Beneficial and Inclusive Economic Globa

45、lization,engaged in in-depth discussions among guests from various countries,with approximately 70,000 related reports online.Central-level news media such as Peoples Daily,Xinhua News Agency,CCTV,Guangming Daily,and Economic Daily published over 260 relevant reports.The World Openness Report and th

46、e World Openness Index became focal points of coverage.The CIIE&HQF GALA provided a high-end dialogue platform for global political,business,and academic circles,creating opportunities for interactive exchanges and cooperation negotiations among participants.The positive response from all parties in

47、volved made it a new highlight in the communication of the 7th CIIE.The sixth point is the diverse reporting perspectives,covering various supporting activities,cultural exchanges,and service guarantees.This 7th CIIE featured around 110 supporting activities such as policy interpretation and contrac

48、t signing;the area for cultural exchange activities exceeded 32,000 square meters,the largest in the history of the event.Media provided multi-dimensional coverage of various supporting activities and cultural exchange events,showcasing the spillover effects of the CIIE and its diverse cultural atmo

49、sphere.Additionally,service guarantee work continued to improve the level of convenience and service quality,receiving widespread praise for its communication effectiveness.23Report on the Media Coverage and Influence of the Seventh China International Import Expo01.Communication Overview(I)Continue

50、d success in domestic communication1.Communication data:billion-level exposure highlights strong momentum of CIIEThe total exposure of the 7th CIIE is approximately 5 billion times.Mainstream media,social media,news websites,mobile clients,and various channels have collaborated to enhance the commun

51、ication influence of the CIIE.Specifically,there are two main highlights:Firstly,key media and channels have shown outstanding performance in communication guidance.P,Xinhua News Agency,China Media Group,Guangming Daily,China Daily,Economic Daily,China News Service,and other Central media have estab

52、lished special topics and columns on their key platforms,actively publishing relevant articles to effectively increase the communication volume and comprehensively showcase the grandeur of the 7th CIIE.CCTVs Xinwen Lianbo program broadcast a total of 35 reports related to the CIIE,showing an increas

53、e of about 20%compared to last year.CCTVs High-end Interview program featured interviews with Slovak Prime Minister Robert Fico,Serbian Prime Minister Milos Vucevic,and Malaysian Prime Minister Anwar Ibrahim,interpreting Chinas development and the opportunities it brings to the world.Special program

54、s such as Guests Coming from the Sea,Jinbao Tells You,and Jinbao Exploring Treasure comprehensively demonstrate the appeal of the CIIE and the vast Chinese market behind it.Total exposure encompasses metrics such as browsing volume on media client apps,reading volume on WeChat and Weibo,view counts

55、on Douyin and Kuaishou,and more.Figure 1.1:7th CIIE special columns on P,Xinhuanet,CCTV News,China News Service 45Secondly,full network coverage and innovative forms,new media communication amplifies the volume.Monitoring shows that since the beginning of this year,the total amount of information re

56、lated to the CIIE has exceeded 2 million pieces,with multi-channel dissemination through online media,Weibo,clients,WeChat,print media,forums,blogs,videos,etc.,forming a joint force.The combined proportion of Weibo,WeChat,and news clients information accounts for about 60%,effectively enhancing the

57、communication volume of the CIIE through new media communication.Mainstream media set topics on social media platforms,and information websites actively push CIIE-related content on the hot searches list,with multiple topics on platforms like Weibo and Douyin having over 100 million views.Related ho

58、t topics on Weibo have accumulated approximately 2 billion views;Douyin videos have accumulated approximately 1 billion views.Platforms such as Toutiao and Baidu have a cumulative exposure of approximately 1 billion times on the hot search list.During the CIIE,videos themed around exploring the exhi

59、bition received high attention,and many million+quality content pieces emerged,continuously conveying the voice of openness.Several media outlets have employed artificial intelligence-generated content(AIGC),augmented reality(AR),real-time rendering,and other new technologies,bringing a more three-d

60、imensional,concrete,and comprehensive CIIE experience.Figure 1.2:Domestic communication channels and hot topicsInformation is from the Zhongyun platform of the Peoples Daily Online Public Opinion Data Center,monitoring period from January to November 2024.45Report on the Media Coverage and Influence

61、 of the Seventh China International Import Expo2.Communication cycle:continued promotion throughout the year for maximum communication influenceThe promotion of the CIIE extends throughout the entire year,showcasing the impact of pivotal activities that continuously amplify communication efforts,lea

62、ding to a significant surge in information dissemination during the event period.Throughout the CIIE preparation phase,a variety of promotional activities were held,with diverse channels delivering top-tier,high-quality content consistently,and providing ongoing updates on the CIIE.At critical junct

63、ures such as the 100-day countdown to the 7th CIIE,the inaugural arrival of the China-Europe Freight Train-CIIE in Shanghai,and the he first batch of exhibits entering the exhibition halls,focused reporting endeavors were dedicated,resulting in a successful prelude.During the CIIE,mainstream media a

64、ctively curated topics,while numerous media platforms leveraged artificial intelligence technology to revolutionize communication strategies and content,thereby enhancing communication reach and engagement.Phase One:From January to March,the media highlighted the consistent inclusion of the CIIE in

65、the government work report for seven consecutive years,along with the preparations for the 7th CIIE.In January,the Report on the Media Coverage and Influence of the sixth China International Import Expo was released,and 23 exhibitors signed up collectively to participate in the 7th CIIE on-site.Glob

66、al promotion activities for the 7th CIIE were successfully held in Malaysia,Thailand,Sri Lanka,and other places.In February,the 2024 briefing on Shanghai commerce was held,introducing the preparations for the 7th CIIE.In March,nearly 200 Fortune Global 500 companies and industry leaders signed up fo

67、r the 7th CIIE.The 2024 Government Work Report mentioned that major trade events will be hosted,such as the China International Import Expo.Promotion events for the 7th CIIE were successfully held in Portugal,Brazil,and other countries.The CIIE in Chongqing event started its preheating phase.Figure

68、1.3:CIIE information trend from January to November 2024(Report:pieces)Figure 1.4:CIIE information trend from January to March 202467activities such as CIIE in Guangxi roadshows to recruit buyers and pre-event supply-demand matchmaking sessions were conducted in Shandong,Sichuan,Zhejiang,Guangxi,Anh

69、ui,and other regions.In July,as the 7th CIIE approached its 100-day countdown,a press conference detailed the preparations across different sectors,with the 7th HQF announcing its theme as High-Standard Opening up for Universally Beneficial and Inclusive Economic Globalization.Minister Wang Wentao m

70、et with Bakhyt Sultanov,Minister of Trade and Integration of Kazakhstan,expressing welcome for Kazakhstans participation in the CIIE.A new round of the global collection of CIIE Stories was officially launched.Phase Two:From April to July,as monthly reports consistently surpassed 50,000,the media fo

71、cused its attention on contractual engagements of exhibitors for the 7th CIIE.Additionally,they closely followed the advancements in promotional activities,including CIIE briefings,buyer recruitment roadshows,and pre-event matchmaking sessions.In April,marking 200-day countdown to the 7th CIIE,the i

72、nitial list of 252 exhibitors was officially announced.Minister of Commerce Wang Wentao met with representatives from the French business community,encouraging active participation from French companies in the CIIE.Global promotional events for the 7th CIIE were held in France,Benin,Italy,Kenya,Egyp

73、t,Saudi Arabia,Namibia,the UAE,and South Africa.Activities like CIIE in Chongqing,promotion meetings for exhibitors in the Automobile and Intelligent Industry and Information Technology exhibition areas,sports and outdoor products section in the Consumer Goods Exhibition Area,smart home appliances a

74、nd household products section,and pre-event supply-demand matchmaking activities(Jilin)were successfully held.In May,the 7th CIIE officially opened registration for domestic and international visitors.Global promotional events were successfully held in Peru,Norway,Iceland,South Korea,Finland,Spain,a

75、nd Japan.Investment roadshows took place in Hubei and Shandong.In June,the Ministry of Commerces regular press conference highlighted the orderly progress of the preparations of the 7th CIIE.Over 1,000 companies from more than 70 countries and regions signed up for the event,including nearly 260 For

76、tune Global 500 companies and industry leaders.Minister Wang Wentao met with Finlands Minister of Economic Affairs and Employment,Wille-Werner Rydman,who expressed Finlands willingness to actively participate in the CIIE.CIIE promotional events were held in Germany,Ireland,the UK,and Switzerland.A s

77、eries of promotional Phase Three:From August to October,the CIIE-related information volume increased month by month,with multiple promotional activities for the CIIE successfully held.The inaugural China-Europe Freight Train-CIIE arrived in Shanghai this year,and the first batch of exhibits entered

78、 the exhibition halls,garnering substantial media attention.In August,discussions were sparked by the debut of companies like Lululemon at the 7th CIIE and the anticipation of direct exports of Maltese bluefin tuna to China in November.Buyer recruitment roadshows Figure 1.5:CIIE information trend fr

79、om April to July 202467Report on the Media Coverage and Influence of the Seventh China International Import Expoand pre-expo supply-demand matching meetings were successfully conducted in Yunnan,Jiangsu,Hunan,Tianjin,Liaoning,and other regions.In September,the 7th CIIE began its 50-day countdown,and

80、 the first batch of exhibits entering China cleared customs upon arrival in Shanghai.Minister of Commerce Wang Wentao met with Belgian Minister of Foreign Affairs,European Affairs and Foreign Trade Hadja Lahbib.Lahbib said that Belgium is willing to actively participate in the CIIE.The promotional r

81、oadshow activities for the 7th CIIE were successfully held in Jiangsu,Zhejiang and Heilongjiang.The US Food and Agricultural Products Pavilion will make an appearance at the 7th CIIE.These topics received substantial media attention.In October,the State Council Information Office held a press confer

82、ence to introduce the preparations for the 7th CIIE.The first China-Europe Freight Train-CIIE of 2024 arrived in Shanghai,with exhibits from various countries entering China.The first batch of exhibits entered the CIIE exhibition halls,marking the official start of the exhibition arrangement phase f

83、or the 7th CIIE.Information on exhibitors products and supporting activities generated significant interest.Phase Four:On November 5th,the 7th CIIE opened,leading to a surge in information with nearly a million pieces of information generated during the expo.Premier Li Qiang attended the opening cer

84、emony of the 7th CIIE and the Hongqiao International Economic Forum,delivering a keynote speech that received enthusiastic responses from various sectors of society.Exhibitors and their products,as well as the HQF,were extensively covered by the media,setting off a wave of public attention.Following

85、 the expo,the CIIE achieved fruitful results,fueling the continuation of its momentum.Figure 1.6:CIIE information trend from August to October 2024Figure 1.7:CIIE information trend in November 2024893.High-frequency buzzwords:open cooperation becomes a prominent feature for the CIIEFrom the perspect

86、ive of media reports,high-level opening-up,high-quality development,international cooperation,and Chinese market have become the golden business cards of the CIIE.This edition of the CIIE is an important economic diplomatic event held after the Third Plenary Session of the 20th Central Committee of

87、the Communist Party of China,which is conducive to showcasing to the world Chinas confidence,determination,and practical actions in further comprehensively deepening reform,promoting high-quality development,and advancing high-level openness.Global South has become a new buzzword.This edition of the

88、 CIIE invited 37 of the least developed countries to participate and provided more than 120 free booths.The 7th CIIE also expanded the African product zone.At the same time,2024 is a milestone year for China-Africa relations,and the media actively reported on the CIIEs continued empowerment of China

89、-Africa economic and trade cooperation,demonstrating Chinas genuineness and sincerity towards Africa.The HQF once again became a focal point of attention.Numerous media outlets reported on the grandeur of the HQF and the viewpoints of important guests,fully showcasing the Hongqiao voice.New quality

90、productive forces and new product launches have received significant attention.This edition of the CIIE established a special section for new materials for the first time,upgraded the Innovation Incubation Special Section,and launched a batch of exhibits representing the development direction of new

91、 quality productive forces.Global companies fully utilized the advantages of the CIIE as a global platform for new product launches,cutting-edge technology showcases,and innovative service promotions,unveiling 450 representative new products,technologies,and services.Cultural exchanges activities ar

92、e more diverse and colorful.The cultural exchange activities of this edition of the CIIE covered an exhibition area exceeding 32,000 square meters,the largest in history,with over 200 cultural performances showcasing the artistic styles of Chinese and foreign cultures,receiving praise from the audie

93、nce.Green and low-carbon has become a permanent buzzword.In recent years,zero-carbon CIIE,zero-plastic standards,and green exhibition management have been widely recognized.high-levelopening-uphigh-qualitydevelopmentinternationalcooperationglobal southnew qualityproductiveforcesproduct debutcultural

94、 exchangesgreen and low-carbonChinese marketHQFFigure 1.8:High-frequency buzzwordsExplanation of High-frequency buzzwords:High-frequency buzzwords are generated intelligently by big data,with content samples from relevant articles across the entire web.The intelligent model was independently develop

95、ed by the Peoples Daily Online Public Opinion Data Center.In the model,word frequency is represented by popularity value.This report directly utilizes the results generated by the self-developed model.The popularity values are as follows:high-level opening-up at 60.00,high-quality development at 58.

96、92,international cooperation at 56.31,Chinese market at 52.11,global south at 41.23,Hongqiao Forum at 40.19,product debut at 39.67,cultural exchange at 20.13,new quality productive forces at 19.98,and green and low-carbon at 12.33.Here,popularity value mainly reflects the multiple correlation coeffi

97、cient.In statistical and econometric principles,the multiple correlation coefficient is an indicator of the linear correlation degree between one variable and multiple other variables,which cannot be directly calculated but only indirectly estimated.This report directly utilizes the results generate

98、d by the self-developed model,where the popularity value is positively correlated with the amount of information and the frequency of appearance of the word in the same article.89Report on the Media Coverage and Influence of the Seventh China International Import Expo4.Media reports:media of all lev

99、els and types gather exceptionally high trafficIn terms of print media,Peoples Daily has the highest information volume,with multiple articles such as Joining Hands for the CIIE Pact and Sharing Chinese Opportunities,Working Together to Advance Modernization for Openness and Win-Win Cooperation-High

100、-level Opening to the Outside World from the CIIE Perspective,Singing the Symphony of Openness to Benefit the World,and The 7th CIIE Concludes,Tentative One-year Purchase Deal Exceeding$80 Billion,Joining Hands to Build a Better World of Harmony and Coexistence,being widely reposted by various media

101、 outlets.Economic Daily,Peoples Daily Overseas Edition,Xinhua Daily Telegraph,China Youth Daily,Guangming Daily,and other media have released special editions and featured reports,with each media outlets reports exceeding 150.Figure 1.9:Top 10 mainstream print media by CIIE coverage volume(Unit:piec

102、es)1011In terms of radio and television media,China Central Television(CCTV)has the highest information volume.Throughout the year,it has broadcasted over 1200 pieces of news related to the CIIE,presenting a comprehensive view of the event.Shanghai Media Group extensively covered the CIIE across its

103、 diverse channels,columns,and platforms,delivering over 500 pieces of reports.Radio and television channels in Jiangsu and Beijing,along with their associated new media platforms,maintained a close watch on the CIIE,each surpassing a hundred news pieces.Figure 1.10 Top 10 television media by CIIE co

104、verage volume(Unit:pieces)1011Report on the Media Coverage and Influence of the Seventh China International Import ExpoWith the deepening integration of media,in addition to traditional channels such as newspapers,radio,and television,news websites and mobile news apps have become important media pl

105、atforms,demonstrating characteristics of high volume,high quality,and wide coverage.Central media fully leverage the advantages of new media communication,launching a series of creative content such as live explorations,video logs(Vlogs),virtual reality(VR)interactive products,and widely disseminati

106、ng them on social media platforms.According to the latest version of the List of Internet News Information Source Units publicly released by the Cyberspace Administration of China,the main dissemination situation is summarized as follows based on the Central News Websites and the content indicated i

107、n the Application column of and Central News Units.Figure 1.11:Top 10 news websites and mobile news apps by CIIE coverage volume(Unit:pieces)1213In terms of local media,Shanghai media fully leverage their local advantages and actively engage in all-media coverage.Among them, published more than 3,00

108、0 reports,and Jiefang Dailys affiliated news website,Shanghai Observer,has a news volume exceeding 2,000 reports.E,Xinmin Evening News,and Wenhui Daily all have news volumes exceeding 1,000 reports.Local media such as Southern PLUS,Young Pai,Knews,and Beijing Daily have also paid significant attenti

109、on to the CIIE,with related news volumes all exceeding 600 reports.Figure 1.12:Top 10 local media organizations by CIIE coverage volume(Unit:pieces)1213Report on the Media Coverage and Influence of the Seventh China International Import ExpoIn terms of industry media,among the 89 industry media outl

110、ets listed in the List of Internet News Information Source Units by the Cyberspace Administration of China,International Business Daily has the highest information volume,exceeding 350 reports.Media outlets such as China Business Herald,China Industry News Network,Consumer Daily Online,China Economi

111、c Herald Network,and others all have information volumes exceeding 100 reports.Figure 1.13:Top 10 industry media by CIIE coverage volume 1415(II)Improved quality and effectiveness in overseas communication 1.Communication data:total information volume reaches a new highSince the beginning of this ye

112、ar,the number of overseas media reports related to the CIIE has reached nearly 45,000,reaching nearly 1.2 billion overseas audiences in nearly 100 countries and regions.Noteworthy foreign media outlets including the Associated Press,Bloomberg,Reuters,Agence France-Presse,Deutsche Presse Agentur,ANSA

113、(Italy),Kyodo News(Japan),Yonhap News Agency(South Korea),Antara News Agency(Indonesia),Financial Times(UK),and Lianhe Zaobao(Singapore)have demonstrated high-frequency coverage.Media outlets in the Hong Kong,Macao,and Taiwan regions,such as South China Morning Post,Macau Daily Times,and Taiwans Chi

114、na Times News Network,have actively covered the event.Media entities in regions like the United States,Japan,the Philippines,France,and the Hong Kong,Macao,and Taiwan areas have notably contributed to the substantial reports surrounding the CIIE.2.Communication trend:year-round popularity is gradual

115、ly intensified as the expo approachesOverseas communication has shown a sustained high level of interest throughout the year.In the first half of the year,the CIIE garnered attention at various major diplomatic occasions.Simultaneously,the global promotion activities of the 7th CIIE were successivel

116、y carried out in multiple countries,with Chinese diplomatic missions actively supporting and promoting the event,leading to increased overseas communication heat.During the expo,the volume of overseas communication reached its peak.Figure 1.14:Trend of overseas media coverage from January to Novembe

117、r 2024(Unit:pieces)1415Report on the Media Coverage and Influence of the Seventh China International Import ExpoPhase one:January to February,the media coverage on the 6th CIIE continued,with overseas media focusing on the significant achievements of CIIE participants.Meanwhile,promotion events for

118、the 7th CIIE were held in Malaysia,Thailand,Vietnam,boosting the international visibility of the CIIE.In January,Zimbabwean news site NewsDay reported that participation in the 6th CIIE would boost its exports to Asia,according to the latest report from the Zimbabwe Trade Development and Promotion A

119、gency.The Kazinform International News Agency reported that with the assistance of the Kazakhstan Trade Policy Development Center,Kazakh companies participated in the 6th CIIE and reached multiple agreements.The Soviet Belarusian newspaper reported that the Belarus National Pavilion at the 6th CIIE

120、garnered widespread attention and signed numerous cooperation agreements during the expo.The Argentine mbito Financiero reported that the Uruguays National Meat Institute(INAC)unveiled its brand identity at the 6th CIIE,aiming to promote and expand its presence in the international market.The Phnom

121、Penh Post in Cambodia published an article by Chinese Counsellor Zhong Jie,stating that Cambodias agricultural exports to China saw a significant increase in 2023,with Cambodian products actively promoted at important exhibitions like the CIIE and cross-border e-commerce platforms,yielding positive

122、results.The Ming Pao Daily in Canada reported that Yang Shu,Consul General of China in Vancouver,mentioned at a reception held at the consulate that several British Columbia companies that participated in the 6th CIIE had achieved fruitful results.The Vietnam News Agency reported that Le Hoang Thai,

123、Deputy Director of the Trade Promotion Agency under the Vietnamese Ministry of Industry and Trade,stated at a promotion event in Vietnam that the CIIE holds significant influence,and the Trade Promotion Agency will actively organize Vietnamese companies to participate in the 7th CIIE.The Sin Chew Da

124、ily in Malaysia reported that Deputy Minister of Investment,Trade,and Industry of Malaysia,Liew Chin Tong,pointed out at a promotion event in Malaysia that the CIIE has become an important platform for Malaysian companies to access the Chinese market,effectively promoting trade relations between the

125、 two countries and benefiting their people.In February,the Irish broadcaster RTE reported that an Irish whiskey distillery was actively exploring the continuously expanding Chinese market,with some products making their debut in China at the CIIE.The Philippine Business Mirror website reported that

126、Chinese Ambassador to the Philippines Huang Xi congratulated the Philippines on setting a new record in transaction volume at the 6th CIIE during a Lunar New Year reception at the embassy.1617Irish broadcaster RTESoviet Belarusian newspaperVietnam News Agency Sin Chew DailyFigure 1.15:Screenshots of

127、 some overseas media reports about CIIE1617Report on the Media Coverage and Influence of the Seventh China International Import ExpoPhase two:From March to June,with an average of over 2000 pieces of information per month,the CIIE visibility from overseas gradually increased.The CIIE garnered attent

128、ion at various major diplomatic occasions,and multiple governments and business associations were actively organizing companies to participate in the 7th CIIE.Overseas promotion activities for the CIIE were held in multiple countries across Asia,Africa,and South America.In April,The Nation in Thaila

129、nd reported that Lin Chuqin,Chairman of the Thai-Chinese Chamber of Commerce,stated that the chamber is inviting Thai companies to participate in the 7th CIIE.The South Korean Kookmin Ilbo reported that the Gyeongsangnam-do Provincial Government was recruiting enterprises to participate in the CIIE

130、to help small and medium-sized enterprises in the consumer goods and agricultural products sectors expand into the Chinese market.In May,Egypt News Net reported that Chinese President Xi Jinping attended the opening ceremony of the10th Ministerial Conference of the China-Arab States Cooperation Foru

131、m and delivered a keynote speech.President Xi Jinping stated that China welcomes Arab countries to actively participate in the China International Import Expo and is willing to expand imports of non-energy products,especially agricultural products,from Arab countries.The Khmer Times in Cambodia repo

132、rted that the Cambodian Ministry of Commerce issued a statement urging local companies to actively participate in the 7th CIIE.The Andes News Agency of Peru reported that Julio Perez Alvan,president of the Peruvian Association of Exporters(ADEX),emphasized the importance of participating in the CIIE

133、 at a promotional event,hoping to diversify Perus exports to China.Media outlets such as the Namibian Press Agency,Africanews,Business Iceland,The Seoul Shinmun,NEWSPIM in South Korea,and Italys Il Sole 24 Ore all covered the promotion events of the 7th CIIE.In June,the Malaysian New Straits Times r

134、eported that during Chinese Premier Li Qiangs visit to Malaysia,a joint statement was issued stating that China welcomes Malaysia to continue expanding its exports to China through platforms like the CIIE.The Turkish Doan News Agency reported that Jak Eskinazi,coordinator chairman of the Turkish Aeg

135、ean Exporters Association,called on local enterprises at a promotional event to use the CIIE platform to bring quality products into the Chinese market.Business IcelandSABC NewsFigure 1.16:Screenshots of some overseas media reports about CIIE1819Phase three:From July to September,the information vol

136、ume related to CIIE remained stable,with an average of over 2700 reports per month.The voice of the CIIE continued to rise in the international public opinion arena.The CIIE was included in multiple bilateral documents between China and foreign countries,and many foreign countries actively prepared

137、for participation.Chinese diplomats continued to issue CIIE invitations.In July,the Azeri-Press Agency(APA)reported that Chinese leaders met with Azerbaijani leaders in Astana and announced the establishment of a strategic partnership between the two countries.The Joint Statement issued by both side

138、s indicated that China welcomes Azerbaijan to actively participate in major events such as the CIIE.The Bangladesh Sangbad Sangstha reported that Bangladesh and China issued a joint statement announcing the elevation of Sino-Bangladeshi relations to a comprehensive strategic partnership”.The Joint S

139、tatement stated that both sides agreed to strengthen trade promotion cooperation,with China welcoming Bangladesh to participate in events such as the CIIE.The Monaco Tribune reported that the Monaco Economic Committee released its autumn activity schedule and will participate in the CIIE with the as

140、sistance of the Monaco Embassy in China.The Agenzia Nazionale Stampa Associata reported that Paolo Bongioanni,Commissioner for Commerce,Agriculture,Food,and Parks in the Piedmont Region of Italy,expressed efforts to promote local food and wine into the Chinese market and plans to organize companies

141、to participate in the 2025 CIIE.The Sri Lankan Daily Mirror website reported that Chinese Ambassador to Sri Lanka Qi Zhenhong recently stated during an event that Sri Lankan enterprises are welcomed to actively participate in important events such as the CIIE to expand into the Chinese market.The fi

142、rst channel of Georgian Public Broadcasting aired an interview with Chinese Ambassador to Georgia Zhou Qian in the Business Partners segment,where he expressed support for the two countries businesses to strengthen connections and welcomed Georgian enterprises to participate in important events like

143、 the CIIE.The Moroccan ALDAR website published an article by Chinese Ambassador to Morocco Li Changlin,welcoming Morocco to fully utilize the CIIE to promote high-quality Moroccan products and expand exports to China.In August,Assabah reported that the Tunisian Confederation of Citizen Enterprises i

144、ssued a statement calling on local enterprises to participate in this years CIIE.The US World Journal website reported that the San Francisco Bay Area Committee held a consultation meeting on the CIIE aimed at enhancing local American enterprises awareness of the CIIE.The Armenian News Agency report

145、ed that the Chairman of the Armenian International Affairs Relations Association introduced in a recent event that Armenia will send representatives to attend the 7th CIIE and participate in the Country and Business exhibitions.The Serbian Alo!website reported that the head of the Serbian Chamber of

146、 Commerce stated that they will organize enterprises to participate in the CIIE,creating opportunities for Serbian products such as wine to enter the Chinese market.The Trinidad and Tobago Newsday published an article by Chinese Ambassador to Trinidad and Tobago Fang Qiu,stating that Trinidadian ent

147、erprises have participated in the CIIE for two consecutive years,and with the 7th CIIE approaching,China warmly welcomes active participation from the Trinidadian government and enterprises.Armenian News AgencyGeorgian Public BroadcastingFigure 1.17:Screenshots of some overseas media reports about C

148、IIE1819Report on the Media Coverage and Influence of the Seventh China International Import ExpoPhase Four:From October to November,there was a rapid growth in CIIE information volume,with an average of over ten thousand pieces per month.Notable coverage from Australian Chinese Daily,Argentinas Clar

149、in,Singapores Lianhe Zaobao,Malaysias Sin Chew Daily,and the Belarusian Telegraph Agency previewed the attendance of a group of senior political figures at the 7th CIIE.Canadas Sing Tao Daily and Tanzania Daily News reported on the Chinese consulates hosting farewell events for local exhibitors atte

150、nding the 7th CIIE.The opening of the 7th CIIE marked the peak of information flow for the year,exceeding 15,000 pieces of news that month.Chinese Premier Li Qiang attended the opening ceremony of the 7th CIIE and the Hongqiao International Economic Forum,delivering a keynote speech that garnered wi

151、despread attention from foreign media.BloombergReutersFigure 1.18:Screenshots of some overseas media reports about CIIE20213.Communication highlight:increased overseas interactionThroughout the year,mainstream foreign media maintained a strong focus on the CIIE,with both domestic and international m

152、edia playing pivotal roles in promoting the international communication of the event.Concurrently,the CIIEs six overseas social media platforms(Facebook,X,LinkedIn,Instagram,YouTube,TikTok)were active,providing a gateway for overseas audiences to learn about and engage with the CIIE.During this edit

153、ion of the CIIE,Malaysian Prime Minister Anwar Ibrahim,Chinese Deputy Foreign Minister Hua 02.Communication of CIIE Stories(I)Brand effects continuously amplifly,vivid stories spark empathyIn 2024,CIIE stories continue to showcase authentic interactions and vivid scenes between exhibitors from vario

154、us countries and the Chinese market.Since the global collection campaign of CIIE Stories began,over 7,000 video works have been collected,with more than 180 stories released,totaling nearly 2.5 billion views.This year,topics such as CIIE Stories 2024,The journey of an avocado at the CIIE,and CIIE St

155、ories from the least developed countries have accumulated over 2 million reads on Weibo;on Douyin,topics like CIIE Stories and magical CIIE have garnered an additional 350 million views,becoming a long-term IP for the domestic and international dissemination of the expo;listening to the ambassador o

156、f Rwanda Tell CIIE Stories made it to the hot search list on the video website Bilibili,reaching as high as third place.Chunying,and Foreign Ministry Spokesperson Lin Jian praised the event on the X platform,attracting significant attention.China Global Television Network(CGTN)drew a global audience

157、 of 180,000 views to the live broadcast of the opening ceremony on X.Additionally,the CIIEs six major overseas social media platforms posted frequently through 12 official accounts,actively engaging with various public figures,consulates,exhibitors,and overseas business associations,resulting in ove

158、r 50 million views and more than 2 million interactions over the course of the year.Figure 2.1:CIIE special column of China News ServiceFigure 2.2:Hot search list on Bilibili2021Report on the Media Coverage and Influence of the Seventh China International Import ExpoFigure 2.3:Relevant reports and e

159、vent poster(II)Enhanced communication planning with high-quality contentDuring the event,CIIE Stories once again became a hot topic of attention across the entire internet.17 key articles were promoted across all platforms by the Cyberspace Administration of China,with hundreds of media outlets cove

160、ring content related to CIIE Stories,resulting in an overall dissemination exceeding a billion views.Among them,Anticipating:CIIEs old friends anchoring new opportunities was reposted by 99 media outlets with a total online readership of 14.41 million;From first-time visitors to returning visitors:u

161、sing CIIE as a medium,China and the world are engaging in common pursuits was reposted by 85 media outlets with a total online readership of 12.45 million;and Overseas Chinese businesses and CIIE:a tale of mutual growth was reposted by 78 media outlets with a total online readership of 15.62 million

162、.The new book CIIE Stories received significant attention.On November 8th,the the latest bilingual edition of CIIE Stories was released at a launch event themed“Sharing Opportunities,Everlasting Progress”as scheduled.This marks the third consecutive year that CIIE Stories has been released during th

163、e CIIE period.Media outlets such as China News Service actively covered the event,with nearly 1,500 related articles published domestically and almost 500 published overseas,accumulating a total dissemination of over 350 million views and approximately 1 million interactions.2223(III)Expand global c

164、ommunication,bridge domestic and international influenceThe CIIE Stories initiative continues to proactively speak to a global audience and actively engage with international organizations to amplify its international presence.Overseas social media accounts of the CIIE released teaser posters for th

165、e global solicitation launch of CIIE Stories on four major platforms:LinkedIn,Facebook,X,and Instagram.These posts garnered over 210,000 total views,reached more than 152,000 individuals,and generated over 16,000 interactions.The content of CIIE Stories reached nearly 400 key global media outlets an

166、d close to a hundred overseas Chinese-language media,covering an audience of over 20 million people.One in-depth article,From sharing a table to owning a 60-square-meter booth,was translated into multiple languages including English and Norwegian.After being distributed by Norways sole news agency,t

167、he Norwegian News Agency,it was subsequently picked up and shared by 60 European media outlets,reaching an estimated Figure 2.4:Screenshots of AP(Associated Press)and Norwegian News Agency publishing CIIE Storiesaudience of around 9 million.The press release for the CIIE Stories event was featured o

168、n over 400 media websites,including the Associated Press,Bazinga,Fox News,CBS,and Yahoo,accumulating over 10 million reads.The key articles such as Mutual Achievements between Overseas Chinese Businesses and the CIIE and Achieving a Triple Jump in the Four-Leaf Clover have been shared and disseminat

169、ed by nearly a hundred Chinese-language media outlets including USACNNews,Philippine Dragon Media Network,The Chinese Commercial News,Qwitaly,Olian News,Chinese Herald in Japan,and New Zealand China News Agency,covering key Chinese and overseas Chinese audiences in over 30 countries and regions.In a

170、ddition,well-known media producers from Poland,Justyna Szpakowska,from the United States,Xingyue PKU Lila,from Belgium,Tobias,and dozens of international friends have shared their CIIE stories with the world from an affable and sincere perspective,sparking widespread attention,with a cumulative view

171、ing count exceeding 35 million.2223Report on the Media Coverage and Influence of the Seventh China International Import ExpoFigure 2.5:Screenshots of the CIIE official overseas media accounts posts on LinkedIn 242503.Communication of Comprehensive Country ExhibitionThe 7th CIIEs Comprehensive Countr

172、y Exhibition continues to serve as an important platform for showcasing the comprehensive image of various countries and expanding opportunities in trade and investment.A total of 77 countries and international organizations participated in the event.France,Malaysia,Nicaragua,Saudi Arabia,Tanzania,a

173、nd Uzbekistan served as guest countries of honor.Xinhua News Agency reported that the 7th CIIE also provided support for the participation of 19 least developed reported that new faces continued to join,including Benin,Burundi,Lesotho,Madagascar,Namibia,Norway,Slovakia,as well as the United Nations

174、Childrens Fund participating in the Comprehensive Country Exhibition for the first time.(I)The Country Exhibition embodies profound conception and showcases international cooperation from multiple perspectivesThe information related to the Country Exhibition at the 7th CIIE exceeded 99,000 pieces,wi

175、th Chinese opportunities and cultural exchange becoming frequently mentioned terms in reports.The participation of countries and international organizations was extensive,featuring a diverse range of specialty products and captivating pavilion activities that attracted significant media attention.Th

176、rough various forms such as images,videos,and live broadcasts,the Country Exhibition was comprehensively and multi-dimensionally presented.For instance,Xinhuanet published an article titled The 7th CIIE:Dazzling Country Exhibition,showcasing the rich and colorful activities at various country booths

177、 and scenes of continuous visitor flow.CCTV Financial Channel aired a program titled Focus on CIIE:Country Exhibition Welcomes Guests from All Directions,Old Friends Collaborate to Write a New Chapter of Win-Win Cooperation,reporting on the participation of 77 countries and international organizatio

178、ns at the CIIE Country Exhibition,all gathered to embrace the CIIE commitment.Xinhua News Agencys live broadcast Expanding the CIIE Friend Circle,Enjoying Global Goodies at the Comprehensive Country Exhibition attracted 547,000 viewers,effectively enhancing the influence of the Country Exhibition.On

179、 social media platforms,enthusiastic discussions among netizens were observed,with Weibo topics such as Number of participating countries and companies at CIIE exceed Figure 3.1:Xinhuanets reports on the CIIE Country Exhibition2425Report on the Media Coverage and Influence of the Seventh China Inter

180、national Import Expoprevious editions,Exploring the pavilion of the guest countries at the 7th CIIE,New partners of the CIIE,and Madagascar participating in CIIE Country Exhibition for the first time accumulating over 4.83 million reads.The TikTok hashtag#CIIEInvitation#garnered 150 million views.20

181、24 also marks the 60th anniversary of the establishment of diplomatic relations between China and Tanzania,Tunisia,and Zambia.The three countries actively participated in the Country Exhibition,becoming an important part of the series of activities celebrating the anniversary of diplomatic relations

182、.Media interviews with representatives of participating countries showcased stories of how the CIIE continues to empower economic and trade cooperation between China and Africa.Publications such as Peoples Daily Overseas Edition featured an article titled This Year,CIIE Supports the Participation of

183、 37 Least Developed Countries in the Country Exhibition and Business Exhibition-Listening to the Stories of the Least Developed Countries at CIIE,while PLA Daily published an article titled Chinese Market Will Bring Us More Opportunities-African Voices at the CIIE Country Exhibition,highlighting exa

184、mples from multiple countries like the Solomon Islands,Tanzania,Rwanda,Benin,Zambia,Madagascar,and Lesotho,showing how these nations have entered the Chinese market through the CIIE,with more African specialty products reaching households across China.These vivid examples demonstrate Chinas concrete

185、 actions in sharing development opportunities with the least developed countries.(II)The China Pavilion showcases development achievements from multiple dimensionsThe China Pavilion,themed Advance Chinese modernization and jointly pursue global development and prosperity,focuses on further comprehen

186、sively deepening reform,and concentrates on exhibiting the historic achievements of Chinas economic and social development.The China Pavilion highlights the development of new quality productive forces,becoming a popular exhibition hall for visitors and media coverage,with over 27,000 pieces of repo

187、rts circulating online.Several media outlets have pointed out that the China Pavilion comprehensively showcases the latest achievements in promoting the Chinese path to modernization and advancing high-level opening-up.An article in Peoples Daily titled Experiencing technological development achieve

188、ments at the China Pavilion notes that visitors to the CIIE China Pavilion can witness not only the impressive achievements in technological development but also experience the enhancement of cultural soft power,fostering confidence in the bright prospects of the Chinese path to modernization.Xinhua

189、 Daily Telegraphs article Witnessing the handshake between the Chinese Path to Modernization and the World at the China Pavilion highlights that several foreign exhibitors have praised the China Pavilion for providing them with a window to understand Chinas future development trends.2627Figure 3.2:V

190、ideo reports on exploring the CIIENew media communication highlights are abundant,with media utilizing visual technology to create and release special reports,live broadcasts of exhibition tours,and other creative products,comprehensively showcasing the highlights of the China Pavilions exhibits.The

191、y actively set hot topics to stimulate public participation and discussion.CCTV News Channel of China Media Group aired New technologies and products at the 7th China International Import Expo showcasing achievements in the Chinese Path to Modernization,while Xinhua News Agency released 60-second vi

192、sit to the CIIE China Pavilion,introducing new products,services,and technologies in the China Pavilion through short videos.Related Weibo topics such as 60-second visit to the CIIE China Pavilion,Full technological sensation at the CIIE China Pavilion,and CIIE China Pavilion becomes a popular check

193、-in spot accumulated over 15 million views.The Xinhua News Agency app launched a series of exhibition tour videos titled The beauty of mutual commitment is right at the China Pavilion and Whats inside the China Pavilion,with views exceeding 2 million.CNR Business Radio aired a special report titled

194、direct access to the CIIE,presenting Exploring the China Pavilion and experiencing the charm of major national strategic equipment and high-end products,inviting professionals to provide detailed introductions to the highlights of each exhibit and the technology innovation stories behind them.People

195、s Daily and China Economic Net actively published articles such as High content of new quality productive forces-abundant highlights at the 7th CIIE China Pavilion and Dazzling highlights at the CIIE China Pavilion,using a multi-angle approach with image galleries to report on the China Pavilion.262

196、7Report on the Media Coverage and Influence of the Seventh China International Import Expo(III)Diverse highlights at pavilionsAt this CIIE,participating countries and international organizations attach great importance to their Country Exhibition platforms,integrating their pavilion designs with the

197、ir respective cultures,ethnic characteristics,and modern technologies.The pavilion feature physical exhibits,cultural and tourism recommendations,as well as unique culinary experiences and the sale of featured products,showcasing rich historical heritage while enabling audiences to understand the un

198、ique advantages of each country in different fields.With over 200 unique pavilion activities,featuring specialty product promotions,ethnic song and dance performances,and handicraft displays,visitors can immerse themselves in exotic customs all in one place.The following are the top ten pavilion act

199、ivities in terms of popularity.Table 3.1 Top 10 Country Exhibition pavilions activities with significant communicationinfluence at the 7th CIIENo.Booth ActivityCountryPopularity1From French Farm to Chinese Table:Reflections and Exploration of Sustainable Agricultural FoodsFrance2Thai Massage Experie

200、nce,Live Muay Thai Performance and Teaching Experience,Thai Cooking Demonstration,Thai Fruit SamplingThailand3Iran Day(Trade and Innovation Showcase)Iran4Salvadoran Gastronomic ExperienceEl Salvador5Uruguayan Tango PerformanceUruguay6Opening Ceremony of Cambodian PavilionCambodia7Moomin Interactive

201、PerformanceFinland8Nicaraguan Tourism Promotion and Video Presentation,Nicaraguan Beverage Tasting,Nicaraguan Business Exchange,Nicaraguan Folk Dance PerformanceNicaragua9Polish International Chess TournamentPoland10Uruguayan Investment Environment IntroductionUruguayMedia outlets at all levels have

202、 deployed a comprehensive multi-channel approach to showcase the rich cultural allure of various countries.Xinhua News Agency app unveiled VR panorama takes you through Country Exhibition,offering an innovative and immersive interactive experience that faithfully recreates the lively scenes of over

203、70 booths,garnering a viewership of 667,000.The Paper published an article titled Distinctive country pavilions at the CIIE:What highlights do they bring?spotlighting the unique products and activities of pavilions from Trinidad and Tobago,France,Malaysia,and Saudi Arabia.Xinmin Evening News,Shangha

204、i Observer,and other platforms have released exhibition tour videos like Jiang Jiang Trio|Exploring the Country Exhibitions at the CIIE:No English?No Problem!and CIIE Tour|diverse delights showcased:Country Exhibition is visually stunning,culinary delights,and entertaining,offering a captivating gli

205、mpse into the diverse and lively booth activities.282904.Communication of Enterprise&Business Exhibition(I)Business ExhibitionThe six exhibition areas and the Innovation Incubation Special Section of the 7th CIIE have all shown high communication influence.The Intelligent Industry and Information Te

206、chnology Exhibition Area received the most attention,primarily because it focuses on developing new quality productivity.For the first time,the Intelligent Industry and Information Technology Exhibition Area has set up a special section for new materials,covering high value-added products such as el

207、ectronic materials,biological materials,and special materials,which have effectively attracted attention from various sectors.Additionally,the Innovation Incubation Special Section showcased 360 innovative projects from 34 countries and regions,providing support for the development of small and medi

208、um-sized enterprises as well as startups.The specific communication influence index of the six exhibition areas and the Innovation Incubation Special Section is as follows:Data Description:The Exhibition Area Communication Influence Index(EACII)is an indicator that comprehensively presents the commu

209、nication effectiveness of each exhibition area based on online communication data.The data is sourced from various channels across the entire internet monitored by the Peoples Daily Online Public Opinion Data Center and is normalized through processing with 100 as the maximum value for standardizati

210、on,resulting in the EACII index.Figure 4.1:Communication Influence Index of the six exhibition areas and the Innovation Incubation Special Section2829Report on the Media Coverage and Influence of the Seventh China International Import ExpoThe 7th CIIEs Business Exhibition Area,which covers more than

211、 360,000 square meters,has attracted significant attention.According to Peoples Daily,the business exhibition continues to maintain its super-large scale of over 360,000 square meters,with 3,496 exhibitors from 129 countries and regions participating,surpassing the previous year in both the number o

212、f countries(regions)and companies.The number of Fortune Global 500 companies and industry leaders participating the 7th CIIE reached 297,setting a new historical record.Participating companies from the United States,Japan,Germany,France,the United Kingdom,and other countries continue to lead in term

213、s of exhibition scale.The Intelligent Industry and Information Technology Exhibition Area showcases cutting-edge technologies and has established a new materials special section for the first time.An article in the Overseas Edition of Peoples Daily points out that the Intelligent Industry and Inform

214、ation Technology Exhibition Area focuses on three major themes:science and technology,industry,and environmental protection.The science and technology theme area has set up a new materials special section for the first time,further enhancing the integrated circuit sectors industrial chain and upgrad

215、ing the artificial intelligence experience zone.An article in Guangming Daily states that the Intelligent Industry and Information Technology Exhibition Area has established a new materials special section for the first time.The section garnered significant popularity upon its debut,with Fortune Glo

216、bal 500 and industry-leading companies from countries such as the United States,Japan,Germany,and Singapore presenting their first exhibitions and debut performances.The Medical Equipment and Healthcare Products Exhibition Area highlights cutting-edge,technological,and innovative aspects.An article

217、on China National Radios website mentions that the Medical Equipment and Healthcare Products Exhibition Area brings together numerous cutting-edge medical technologies and innovative products.Industry giants are showcasing their global debut products,demonstrating the latest achievements and innovat

218、ive capabilities in the medical technology field.Xinhua News Agency reports that this years CIIE will gather the top 10 global medical equipment companies and 11 Fortune 500 pharmaceutical companies,with a plethora of eye-catching product debuts.The Food and Agricultural Products Exhibition Area bus

219、tled with popularity,and the African Products Special Section was expanded and upgraded.An article by Peoples Daily states that the Food and Agricultural Products Exhibition Area is undoubtedly one of the most popular areas,with queues forming in front of some of the popular booths as visitors sampl

220、e specialty foods from different countries and regions.Here,one can experience a world tour for the taste buds without leaving the country.An article in Guangming Daily notes that in this years CIIE Food and Agricultural Products Exhibition Area,visitors from around the world gather in front of vari

221、ous booths,showcasing a wide variety of traditional cheeses,aromatic hand-brewed coffees,flavorful Spanish hams,an array of specialty fruits,and more,making it a feast for the eyes.The Consumer Goods Exhibition Area presents new products,reflecting the new trends in consumption.An article on China N

222、ational Radios website states that the exhibition area for consumer goods at this years CIIE covers an area of over 80,000 square meters and features over 700 companies from more than 70 countries and regions.Here,consumers can not only see novel and diverse products but also perceive the new trends

223、 in consumption.The Automobile Exhibition Area exudes a sense of technology,with a keen anticipation for green travel.An article in Peoples Daily points out that the Automobile Exhibition Area at this years CIIE is themed Infinite Possibilities for Future Mobility.It showcases new vehicle models fro

224、m car manufacturers and the latest achievements from exhibitors in areas such as autonomous driving,low-altitude economy,and new energy storage(vehicles),providing people with more possibilities for future travel.An article in Xinhua Daily Telegraph states that in the Future Low-Altitude Travel 3031

225、section of the Automobile Exhibition Area,concepts like flying taxis and flying cars are becoming a reality,offering new choices for future travel.The Trade in Services Exhibition Area enhances the experiential feel and adds more value.An article in Xinhua Daily Telegraph points out that while many

226、exhibits in the Trade in Services Exhibition Area may be invisible,the on-site experience is equally enriching,with high value.At the 7th CIIE,top service trade enterprises such as the four major accounting firms,foreign banks,European ports,and shipping companies have brought distinctive services,v

227、ividly showcasing Chinas efforts to expand high-level opening-up.The Innovation Incubation Special Section sees a dual enhancement in scale and quality.Xinhua Daily Telegraph reports that Wu Zhengping,deputy director-general of the China International Import Expo Bureau,mentioned that the Innovation

228、 Incubation Special Section has achieved a dual enhancement in scale and quality this year.This years CIIE has upgraded the Innovation Incubation Special Section,focusing for the first time on curating four major tracks:digital economy,green and low-carbon,life sciences,and manufacturing technology.

229、Peoples Daily states that the Innovation Incubation Special Section showcases 360 innovative projects from 34 countries and regions,providing support for the development of small and start-up enterprises.(II)ExhibitorsAt the 7th CIIE,both new and old friends have shown significant communication infl

230、uence,with old friends continuing to attract attention,new friends showcasing various highlights and“full-attendance exhibitors”receiving attention.Based on comprehensive online communication data,exhibitor communication impact has resulted in the formation of five major rankings:the Top 100 exhibit

231、ors with comprehensive communication influence at the 7th CIIE,the Top 10 exhibitors with significant communication influence,as well as the Top 10 exhibitors with communication influence and the Top 30 full-attendance exhibitors with communication influence in each of the six exhibition areas and i

232、n the Innovation Incubation Special Section,the“Top 30 exhibition groups with communication influence”,and the Top 30 full-attendance exhibitors with communication influence.1.Top 100 exhibitors with comprehensive communication influence at the 7th CIIEThis 7th CIIE has brought together numerous top

233、 global enterprises,including 297 Fortune Global 500 and industry-leading companies,marking a historic high.The exhibitors represent a wide range,with 1,585 companies from 104 countries involved in the Belt and Road Initiative,1,106 companies from 13 Regional Comprehensive Economic Partnership(RCEP)

234、countries,and 132 companies from 35 least developed countries.By analyzing the attention each exhibitor received across various media outlets,the communication heat of the top 100 exhibitors in this category was calculated,as detailed below:Table 4.1:Top 100 exhibitors with comprehensive communicati

235、on influence at the 7th CIIENo.ExhibitorExhibition AreaPopularity1LOralConsumer Goods 29.842PanasonicConsumer Goods 28.263BayerMedical Equipment and Healthcare Products27.034ShiseidoConsumer Goods 26.023031Report on the Media Coverage and Influence of the Seventh China International Import Expo5Siem

236、ensIntelligent Industry and Information Technology 25.986SamsungIntelligent Industry and Information Technology 25.697SanofiMedical Equipment and Healthcare Products25.688Volkswagen GroupAutomobile25.629MichelinAutomobile25.5410Toyota MotorAutomobile25.5311Medtronic IncMedical Equipment and Healthca

237、re Products25.5212LEGOConsumer Goods25.4513QualcommIntelligent Industry and Information Technology25.4314Carl Zeiss AGIntelligent Industry and Information Technology25.3115Nippon PaintIntelligent Industry and Information Technology25.2616Milk New Zealand Dairy LimitedFood and Agricultural Products25

238、.2317Schneider ElectricIntelligent Industry and Information Technology25.2218The Este Lauder Companies Inc.Consumer Goods25.2119RocheMedical Equipment and Healthcare Products25.2020DanoneFood and Agricultural Products25.1621Johnson&JohnsonMedical Equipment and Healthcare Products25.1322BMWAutomobile

239、25.1223NovartisMedical Equipment and Healthcare Products25.1024PfizerMedical Equipment and Healthcare Products25.0925Merck Sharp&DohmeMedical Equipment and Healthcare Products25.0426HoneywellIntelligent Industry and Information Technology25.0227Swire GroupTrade in Services24.5828LululemonConsumer Go

240、ods24.3329PhilipsMedical Equipment and Healthcare Products24.2830AbbottMedical Equipment and Healthcare Products24.2331Novo NordiskMedical Equipment and Healthcare Products24.2232IKEAConsumer Goods24.0433GE HealthcareMedical Equipment and Healthcare Products23.5834Fast Retailing(Uniqlo)Consumer Good

241、s23.0435Siemens HealthineersMedical Equipment and Healthcare Products22.9736Mercedes-BenzAutomobile22.9237SonyIntelligent Industry and Information Technology22.8938LVMHConsumer Goods22.82323339GE VernovaIntelligent Industry and Information Technology22.6340NikeConsumer Goods22.5641PepsiFood and Agri

242、cultural Products22.3042KaoConsumer Goods22.2343Fosun PharmaMedical Equipment and Healthcare Products22.1244HondaAutomobile22.0945Nestl Food and Agricultural Products22.0546FANCLConsumer Goods22.0047Siemens EnergyIntelligent Industry and Information Technology21.8648Procter&GambleConsumer Goods21.72

243、49OmronIntelligent Industry and Information Technology21.4750AstraZenecaMedical Equipment and Healthcare Products21.4251Takeda PharmaceuticalMedical Equipment and Healthcare Products21.1552Cathay Pacific AirwaysTrade in Services20.5553CargillFood and Agricultural Products20.5154KPMGTrade in Services

244、20.3755BeiersdorfConsumer Goods20.01563MIntelligent Industry and Information Technology19.9557Boehringer IngelheimMedical Equipment and Healthcare Products19.7858NissanAutomobile19.7659SGSTrade in Services19.6860Merck(Germany)Intelligent Industry and Information Technology19.6161AmorepacificConsumer

245、 Goods19.5662HexagonIntelligent Industry and Information Technology19.3063DeloitteTrade in Services18.8464AMDIntelligent Industry and Information Technology18.6965SCHOTTIntelligent Industry and Information Technology18.6766AirbusIntelligent Industry and Information Technology18.5767INVISTAIntelligen

246、t Industry and Information Technology18.4468PricewaterhouseCoopers Trade in Services18.4069Johnson ControlsIntelligent Industry and Information Technology18.3870OrganonMedical Equipment and Healthcare Products18.323233Report on the Media Coverage and Influence of the Seventh China International Impo

247、rt Expo71Ernst&YoungTrade in Services18.3072DoleFood and Agricultural Products18.2773Eli LillyMedical Equipment and Healthcare Products18.1774FonterraFood and Agricultural Products18.0175SynopsysIntelligent Industry and Information Technology17.5176DowIntelligent Industry and Information Technology1

248、7.5077Becton DickinsonMedical Equipment and Healthcare17.4078KoseConsumer Goods17.2179SK GroupIntelligent Industry and Information Technology17.1680Bright Food International LimitedFood and Agricultural Products17.0881Volvo CarAutomobile17.0682AmwayMedical Equipment and Healthcare Products16.8683Her

249、aeusIntelligent Industry and Information Technology16.7984OishiFood and Agricultural Products16.5885GlaxoSmithKlineMedical Equipment and Healthcare Products16.3986Yamaha MotorAutomobile16.3487GOODFARMER FRESH FRUIT TRADING CORP.Food and Agricultural Products16.1088Standard Chartered BankTrade in Ser

250、vices16.0189MUJIConsumer Goods15.9190Lesaffre GroupFood and Agricultural Products15.8091InterContinental Hotels GroupTrade in Services15.7092VALETrade in Services15.6993ASMLIntelligent Industry and Information Technology15.5794DuPontIntelligent Industry and Information Technology15.3795Ford Motor Co

251、mpanyAutomobile15.3496ASICSConsumer Goods15.3397Rio Tinto GroupIntelligent Industry and Information Technology15.1198CHAROEN POKPHAND GROUP CO.,LTD.Food and Agricultural Products15.0499Louis Dreyfus Company B.V.Food and Agricultural Products14.98100Orion Corp.Food and Agricultural Products14.9234352

252、.Top 10 exhibitors with significant communication influence at the 7th CIIEAccording to the Exhibitors Important Communication Influence Index,companies such as LOral,Michelin,Siemens,Panasonic,Medtronic,Nippon Paint,Schneider Electric,Theland,Bayer,Shiseido,and others have high popularity.Reports f

253、rom central news units such as Peoples Daily,Xinhua News Agency,and China Central Television significantly enhance the influence of exhibitors.By analyzing the attention of important media to exhibitors,the top 10 communication influence index rankings are as follows:Data description:Exhibitors Impo

254、rtant Communication Influence Index(EICII)is an indicator based on comprehensive online communication data,presenting the exhibitors communication effectiveness in important media channels.The data is sourced from the Peoples Daily Online Public Opinion Data Center database,comprising five monitorin

255、g sites:Central-level newspapers,Central-level news websites,Central-level news Apps,TV videos,and traditional videos,classified according to the List of Internet News Information Source Units.In the calculation,data from the five monitoring sites are aggregated as important media coverage data.Thro

256、ugh standardization with 100 as the maximum value,the EICII index is obtained.Figure 4.2:Top 10 exhibitors with communication influence at the 7th CIIE3435Report on the Media Coverage and Influence of the Seventh China International Import ExpoLOral ranks highest in popularity.An article from China

257、Economic Net states that at this years CIIE,LOral has introduced several products making their debut in China and globally.Jean-Paul Agon,chairman of LOral Group,mentioned,LOral has evolved from an exhibitor at the CIIE to an investor,and further upgraded to a partner.The spillover effect of the CII

258、E has been instrumental in our development,strengthening our confidence in the Chinese market and driving us to continuously increase our investment in China.Agon also mentioned that LOral has already reserved its ticket for the 8th CIIE.Michelin ranks second in popularity.An article from Peoples Da

259、ily reports that the representative of Michelin,which participated in the CIIE for the fourth time,expressed that through the CIIE,Michelin can more directly and extensively understand customer and consumer needs,drive the implementation of innovative outcomes,and collaboratively build a greener,mor

260、e efficient,and smarter industrial ecosystem.Siemens ranks third in popularity.An article from Xinhua Daily Telegraph mentions that in terms of enhancing the level and resilience of the industrial supply chain,Siemens answer lies in digital-real integration.Xiao Song,global executive vice president

261、of Siemens and chairman of Siemens China,stated that through deep integration of the digital and real worlds,it is possible to effectively shorten the research and development cycle,save costs,and increase production capacity.Panasonic ranks fourth in popularity.An article from Xinhua Daily Telegrap

262、h reports that Tetsuro Homma,executive vice president of Panasonic Holdings Corporation and group chief executive for China and Northeast Asia,mentioned that China is one of the most important overseas markets for Panasonic.Over the past three years,Panasonic Group has continuously increased its inv

263、estment in China,establishing a total of 17 new bases.Benefiting from Chinas high-level opening-up,especially in terms of institutional openness,Panasonic has been able to concentrate its production capacity in China to better serve its global production network.Medtronic ranks fifth in popularity.A

264、n article from Peoples Daily mentions that this year Medtronic is focusing on medical fields such as cardiology,vascular,surgical,and neuroscience,showcasing seven new products at the 7th CIIE.Alex Gu,senior vice president of Medtronic,stated that the strong spillover effect of the CIIE platform has

265、 accelerated the entry of innovative medical products into the Chinese market and facilitated broader dissemination of cutting-edge medical technologies through the CIIE.36373.Top 10 exhibitors with communication influence in each of the six exhibition areas and the Innovation Incubation Special Sec

266、tionAnalyzing the media coverage given to exhibitors in the six exhibition areas of the 7th,the top 10 exhibitors with the highest communication heat were identified as follows:In the Food and Agricultural Products Exhibition Area,Theland ranks first with a popularity score of 25.23.An article in th

267、e Peoples Daily Overseas Edition pointed out that Shen Wenhao,CEO of Theland Asia Pacific Region,introduced that this year the companys booth focused on green and low-carbon themes,launching the 4.0A2 full-chain low-carbon milk.This milk has achieved carbon reduction in areas such as pasture sources

268、,transportation,and factory processing throughout the entire chain,for example,by using hydrogen-powered milk tankers,making it more environmentally friendly.Danone ranks second with a popularity score of 25.16.An article in Economic Daily mentioned that Danone,which has participated in the CIIE for

269、 seven consecutive sessions,has newly established an open research center in the Chinese market and invested in two specialized nutrition factories.At this years CIIE,Danone released the worlds first infant formula milk powder containing 3D MFGM-the Aptamil ESSENSIS NEO series.Figure 4.3:Top 10 exhi

270、bitors with communication influence in the Food and Agricultural Products Exhibition Area3637Report on the Media Coverage and Influence of the Seventh China International Import ExpoIn the Automobile Exhibition area,Volkswagen Group ranks first with a popularity score of 25.62.An article in the Inte

271、rnational Financial News stated that Volkswagen Group,a seven-time CIIE participant,showcased six innovative pure electric models and one classic fuel model under the theme 40 Years Volkswagen in China,Never Stop with its brands under Volkswagen,Audi,and Porsche.Michelin ranks second with a populari

272、ty score of 25.54.An article in Guangming Daily mentioned that at the 7th CIIE,Michelin introduced green tires with a sustainable material composition of up to 71%,making their Asian debut.This initiative continues Michelins sustainable story with the CIIE.Figure 4.4:Top 10 exhibitors with communica

273、tion influence in the Automobile Exhibition Area3839In the Intelligent Industry and Information Technology Exhibition Area,Siemens ranks first with a popularity score of 25.98.According to Peoples Daily,at the Siemens booth in the Intelligent Industry and Information Technology Exhibition Area,a coc

274、ktail-making robot recommended a drink to customers through voice interaction.In less than two minutes,it was prepared by a robotic arm.This showcased Siemens Workflow Canvas tool kit,demonstrating industrial process automation capabilities through robot-assisted soft drink mixing.Samsung ranks seco

275、nd with a popularity score of 25.69.Xinhua News Agency reported that tech giant Samsung has participated in the CIIE for seven consecutive years.At the 7th CIIE,with AI for All as its core concept,Samsung showcased its latest innovations in various fields such as smart home,display technology,and se

276、miconductor technology,demonstrating its determination and strength in continuously deepening its presence in the Chinese market and promoting industrial upgrading.Figure 4.5:Top 10 exhibitors with communication influence in the Intelligent Industry and Information Technology Exhibition Area3839Repo

277、rt on the Media Coverage and Influence of the Seventh China International Import ExpoIn the Consumer Goods Exhibition Area,LOral ranks first with a popularity score of 29.84.An article from Peoples Daily Overseas Edition pointed out that at this years CIIE,LOrals main booth showcased over 220 exhibi

278、ts from 21 brands,including new beauty technology,new products from various brands,and the latest research results in group skin science.Nicolas Hieronimus,CEO of LOral,stated that LOral continuously introduces updated technologies and better products based on the needs of Chinese consumers,which is

279、 also a significant reason for establishing our research and development center in China.Panasonic ranks second with a popularity score of 28.26.According to an article from Global Times,at the 7th CIIE,Panasonic adopted the slogans Guardian Care Without Boundaries,Body and Mind at Ease and Green In

280、telligence Manufacturing,Creating the Future to showcase its fruitful achievements in the three main pillars of business:health intelligent living spaces,mobility,and smart manufacturing.Through high-quality,delicate,and sleek booth designs,Panasonic comprehensively presented its accomplishments in

281、these areas.Figure 4.6:Top 10 exhibitors with communication influence in the Consumer Goods Exhibition Area4041In the Medical Equipment and Healthcare Products Exhibition Area,Bayer ranks first with a popularity score of 27.03.An article on Peoples Daily Online mentioned that life science company Ba

282、yer set a new record for the total exhibition area of its booth,showcasing innovative products and solutions in the fields of cardiovascular,ophthalmology,oncology,and womens health to bring more hope to patients.Sanofi ranks second with a popularity score of 25.68.An article in China Youth Daily po

283、inted out that the French company Sanofi presented its global R&D pipeline containing 12 potential blockbuster products and seven revolutionary innovations in the field of immunology at the 7th CIIE.Their star product in the field of immune inflammation,Dupixent,debuted with a new indication for chr

284、onic obstructive pulmonary disease(COPD).Figure 4.7:Top 10 exhibitors with communication influence in the Medical Equipment and Healthcare Products Exhibition Area4041Report on the Media Coverage and Influence of the Seventh China International Import ExpoIn the Service Trade Exhibition Area,Swire G

285、roup ranks first with a popularity score of 24.58.An article in Xinhua Daily Telegraph referred to Swire Group as the newcomer of CIIE,making its debut this year by showcasing several new investment projects in the Chinese mainland,including Beijing Taikoo Li.Cathay Pacific Airways ranks second with

286、 a popularity score of 20.55.An article in China Tourism News pointed out that during the CIIE,Cathay Pacific Airways brought its Cathay Business and Premium Economy Class cabins to the event,allowing both Chinese and foreign visitors to experience comfortable airline seats.The general manager of cu

287、stomer experience and design at Cathay Pacific Airways stated that in the future,the Cathay Business cabin will gradually be introduced on other routes and long-haul flights,with continuous innovation in onboard signature meals,aiming to transform Cathay Pacific flights into a showcase for high-qual

288、ity Chinese products.Figure 4.8:Top 10 exhibitors with communication influence in the Trade in Services Exhibition Area4243In the Innovation Incubation Special Section,LOreal ranks first with a popularity of 13.99.According to an article by Xinhua News Agency,as an international innovation platform

289、integrating project displays,capital connections,and market expansion,the scale of the Innovation Incubation Special Section at this CIIE has achieved new breakthroughs.For the first time,it focuses on curating four major tracks:digital economy,green low-carbon,life sciences,and manufacturing techno

290、logy,showcasing approximately 360 innovative projects.At this CIIE,LOreal exhibited over 220 items from 21 brands,including new beauty tech and skincare science research results from multiple brands,demonstrating a strong confidence in the Chinese consumer market through concrete actions.Shift Robot

291、ics ranks second with a popularity of 12.03.According to an article by Peoples Daily,in the Innovation Incubation Special Section,the US startup Shift Robotics made its debut,showcasing the smart power shoes Moon walker.These shoes use intelligent algorithms to adapt to the users walking gait,enabli

292、ng faster and more effortless walking.Figure 4.9:Top 10 exhibitors with communication influence in the Innovation Incubation Special Section4243Report on the Media Coverage and Influence of the Seventh China International Import Expo4.Top 30 overseas organizations with communication influence at the

293、 7th CIIEOverseas exhibitor organizing institutions are an important force in the Enterprise and Business Exhibition of the CIIE.At the 7th CIIE,nearly 70 institutions and agencies organized nearly 1,500 small and medium-sized enterprises to participate,with an exhibition area exceeding 47,000 squar

294、e meters.The exhibition area for small and medium-sized enterprises has increased compared to the previous session.Among them,approximately 100 companies from 30 of the least developed countries continued to enjoy free booth policies.Media coverage from various angles has been enthusiastic and posit

295、ive.By collecting information from various channels,the communication popularity of the top 30 exhibitor organizing institutions in this section has been calculated,as detailed below:Table 4.2:Top 30 exhibition groups with communication influence at the 7th CIIENo.InstitutionPopularity1The American

296、Chamber of Commerce in Shanghai2Singapore Business Federation3Japan External Trade Organization4The Associated Chinese Chambers of Commerce and Industry of Malaysia5The Standard Bank of South Africa Limited6Swiss Centers Group7State of Mato Grosso8Russian Export Center9PortugalFoods10Innovation Norw

297、ay11Korea International Trade Association12Hong Kong Trade Development Council13Venture Cup China14Thai-Chinese Chamber of Commerce444515Ghana Export Promotion Authority16China Chamber of Commerce in New Zealand17Canada International Trade Promotion Society18Confederation of Danish Industry19Vietnam

298、 Trade Promotion Agency under the Ministry of Industry and Trade20International Trade Centre(Vietnam Trade Promotion Agency)21The Australian Trade and Investment Commission22Brazilian Trade and Investment Promotion Agency23Akademie Deutscher Weltmarktfuhrer ADWM24Department of Jobs,Skills,Industry a

299、nd Regions25Instituto de Promocao de Carne Bovina da Argentina(IPCVA)26Ruokatieto Yhdistys ry27Belarusian Chamber of Commerce and Industry28Chinese Chamber of Commerce in Italy29INSTITUTO NACIONAL DE CARNES(INAC)-URUGUAY30Moscow Department of External Economic and International Relations4445Report o

300、n the Media Coverage and Influence of the Seventh China International Import Expo5.Top 30 full-attendance exhibitors with communication influence at the 7th CIIEThe full-attendance exhibitors at the 7th CIIE have attracted attention,reflecting the enduring confidence of foreign businesses in the Chi

301、nese economy.According to Peoples Daily,the Enterprise and Business exhibition continues to maintain an enormous scale of over 360,000 square meters,with 3,496 exhibitors from 129 countries and regions participating.Among them,297 exhibitors are Fortune Global 500 and industry leaders,reaching a his

302、toric high.A total of 186 enterprises and institutions have become full-attendance exhibitors for all seven editions,showcasing the new heights of openness at the 7th CIIE.The Top 30 Full-attendance Exhibitors with Communication Influence are as follows:Figure 4.10:Top 30 full-attendance exhibitors

303、with communication influence at the 7th CIIEFigure 4.11:Top 30 full-attendance exhibitors with communication influence at the 7th CIIE4647(III)ExhibitsAt the 7th CIIE,a multitude of new products made their debut.This year,multinational enterprises brought 450 new products,technologies,and services f

304、or their first unveiling,including over 100 global premieres,40 Asia debuts,and more than 200 first-time showcases in China,actively supporting the debut economy and igniting new consumer momentum.Peoples Daily,Xinhua News Agency,CCTV,Guangming Online,and other media outlets provided multi-faceted c

305、overage.A range of products representing the development direction of new quality productive forces premiered,spanning various cutting-edge technological fields such as medical devices,high-end equipment,advanced agricultural technologies,and the low-altitude economy.1.Top 50 exhibits by communicati

306、on popularity at the 7th CIIEBy reviewing the attention given by media to various products,the communication popularity of the top 50 exhibited products in fields mainly related to healthcare,energy,technology,and other areas has been statistically compiled.The specifics are as follows:Table 4.3:Top

307、 50 exhibits by communication popularity at the 7th CIIENo.ExhibitExhibitorPopularity1Moon Rover non-inflatable TiresMichelin47.512Worlds first smart power shoes that allow people to walk at running speed-Moon walkerShift Robotics36.083Asias debut direct air capture(DAC)technology modelGE Vernova35.

308、754Snapdragon 8 EliteQualcomm31.455Global debut of Nippon Paint photocatalytic coatingNippon Paint31.186VE25-100 eVTOL(electric vertical takeoff and landing aircraft)1:1 cabinEssence Value28.33771%sustainable material tiresMichelin26.658First offline exhibition of intelligent cockpit simulator drive

309、n by high-performance local electronic electrical architecture CEAVolkswagen25.649 AirLight Pro optical hair dryerLOreal23.6410First display of cutting-edge technology in the green and low-carbon field with recyclable fan blades as carriersSiemens Energy23.144647Report on the Media Coverage and Infl

310、uence of the Seventh China International Import Expo11Worlds first dual ultra-high field top research MRI platformSiemens Healthineers23.0612Chinas debut of micro brain imaging high-end research MRI SIGNA MAGNUSGE Healthcare22.4213 Millimeter wave radar transceiverShuji Kondoh22.2414worlds first onc

311、e-weekly basal insulin Awiqli(insulin icodec)Novo Nordisk21.7715Aptamil Essensis NeoDanone21.5716Worlds First Dual Chamber Leadless Pacemaker System,AVEIR DRAbbott20.7717new-generation intravascular ultrasound system,AVVIGO+MAHBoston Scientific20.2018 Bartender robotSiemens19.7919Global debut of Hel

312、ena Rubinsteins new beauty deviceLOreal19.5320Recyclable high-performance running shoes Nimbus MiraiASICS18.6921Electric three-wheeled concept car TRICERAYamaha Motor18.5722MITRIS RESILIA mitral valveEdwards Lifesciences17.7623three new generation commercial aircraft models A220,A330neo and A350Airb

313、us16.7424emiconductor gas detector Midas S1Honeywell16.7125MAZOR XC spine surgery smart surgical robotMedtronic16.6426Vehicle-mounted electric compressorPanasonic16.29274.0 high-protein high-calcium multivitamin milk powderTheland16.1028Global premiere of next-generation transcatheter aortic valve r

314、eplacement system Evolut FX+Medtronic15.5029OLAY wrinkle black tube essenceProcter&Gamble15.1330Global premiere of low-carbon high-performance pressure transmitter P-500 series productsABB14.46484931Multi-purpose premium paper Paperline GreenAsia Pulp&Paper(APP)13.6832ACUVUE OASYS MAX MULTIFOCAL con

315、tact lenses Johnson&Johnson13.4933Precision nylon grinding disc for rough machining3M13.4234FORPHEUS table tennis robotOmron13.3935 Floor tactile feedback technologySony12.9236Radiosurgery robot ZAP-XSynopsys12.6837Paper film transplanterMitsubishi Heavy Industries12.4838bZ3 all-electric welfare car

316、 modelToyota11.9439All-New Modoo Smart Passive Fetal MonitorE3A Healthcare11.4840Integrated simulation OR1 operating roomKarl Storz10.8941Malaysian Musang King durianJoyvio10.6742Magnetic knife new V2 modelFosun Pharma10.3043Worlds first targeted nerve regulation weight loss braceletBeyond Medical9.

317、4944New type of maskless exposure deviceNikon8.8145108-inch micron-level transparent self-luminous display(transparent MicroLED)Samsung8.5546Happiness brain pressure management systemAir Nutri Solution8.1147High-warmth mainland China limited edition ice and snow down jacketUniqlo7.9748Three-dimensio

318、nal snapshot monitoring systemHexacon7.9149Dupilumab Solution for injectionSanofi7.7050New Ultimune Power Infusing SerumShiseido7.584849Report on the Media Coverage and Influence of the Seventh China International Import Expo2.Top 30 most watched new product launch events at the 7th CIIEBy sorting o

319、ut the attention status of various media on all exhibited products,the dissemination popularity of the top 30 new product launch events has been statistically compiled,primarily focusing on fields such as food,healthcare,beauty,and more.The Specifics are as follows:Table 4.4:Top 30 most watched new

320、product launch events at the 7th CIIENo.New Product Launch EventsPopularity1Launch of New Product Series in China by Yamaha Motor Co.,Ltd.28.612Theland 4.0 Product Portfolio Upgrade&Global Launch of 4.0 A2 Full-Supply-Chain Low-Carbon Milk23.693Smart Technology Shapes A Cleaner and Joyful Life:Globa

321、l&Asian Launch of Krcher New Products22.294Global Debut at the CIIE of the Worlds First Weekly Insulin Injection,Novo Nordisks Insulin Icodec,in China19.795Michelin 71%Sustainable Material Tire Asia Premiere18.516Alcon Eye Care Products Launch18.427Worlds first-ever Random Controlled Research with P

322、lano Spectacle Lenses Designed for Myopia Prevention Using Essilor Stellest Lenses17.288Global Premiere of Varian Innovative Solution of Hyperfractionated Radiotherapy for Breast Cancer Guided by Surface Optics17.049World Debut of Double Ultra-High Field Research MRI Platform from Siemens Healthinee

323、rs15.8410Debut of Sanofi New Products in Immunology15.7511KOS Unveils Customized Beauty Product Service Powered by iPS Cell Research-Global Launch14.7912Miraculous Innovation of Hair Treatment!Pantene launches NEW Pro-Vitamin Essence in China14.1613Panasonic Releases Habitat Experiment Results for t

324、he First Time in the World to Contribute to Better Life13.91505114World Premier of Takedas Hemophilia B Gene Therapy13.5615China Debut of ASICS NOVABLAST 5 Running Shoe12.3016Protein Shake(Lychee&Rose Flavor):Herbalifes First Protein Shake with Real Rose Petals12.0817Bausch+Lomb Makes Its Grand Debu

325、t with Three Innovative Products at the China International Import Expo!11.9918ABBOTT LAUNCHES FREESTYLE LIBRE 2 CONTINUOUS GLUCOSE MONITORING SYSTEM AND DELIVERS GLUCOSE RELIABILITY AND ACCURACY FOR DIABETES CARE11.5619HEXAGON High Reflective Defect Detection Solutions Global Launch11.3920The Asias

326、 First Launch of TEMPUR Form10.9221Global Debut:PwC Gen-AI Application Accelerator Platform Solution10.6122Johnson&Johnson Showcases Healthcare Innovations at the 7th CIIE9.7923DuPont Series New Products China Premiere8.7924NEUEMANN KLINIK The Integrated Solution For Active Health And Aging Technolo

327、gy Response,Encompassing Evaluation,Intervention,And Assessment Of Chronic Disease Exercise Intervention-Global Launch8.76252024 Mootaa&CIIE Co-branded Concentrated Gel Pipe Unclogging Agent Global Debut7.7326Eucerin Spotless Brightening Pro Aesthetic Crystal Booster Serum(2.0)&Range Global Debut7.7

328、027Global Launch of Joyvio Snow Mountain Cherries and Joyvio Malaysia Musang King Durian7.2628FANCL Group New Products Launch Event7.1329Huawei x Johnson TX-5C Global Launch Event6.3330The Cultural Elegance Pavilion:A Spirit of Transmission by Richemont5.835051Report on the Media Coverage and Influe

329、nce of the Seventh China International Import Expo(IV)Trade MissionsAccording to Xinhua Daily Telegraph,a total of 39 government trade missions and four industry trade missions,totaling 780 sub-missions,attended the event for procurement,targeting high-quality products and services worldwide,and are

330、 looking forward to returning with fruitful results.The top 10 trade missions with the most significant communication influence are as follows:Figure 4.12:Top 10 trade missions with communication influence at the 7th CIIE5253Shanghai Trade Mission stands out in popularity.Peoples Daily app reported

331、that on the opening day of the 7th CIIE,the Shanghai Trade Mission held its first-day activities at the National Exhibition and Convention Center(Shanghai).HIWIN Motion Control and System Technology,as a buyer,signed a procurement order with exhibitor Hiwin Technologies Corp,marking the first succes

332、sful deal in Qingpu at the 7th CIIE.According to The Paper,the Shanghai Trade Mission at this CIIE achieved a record high in on-site procurement transactions,forming a procurement alliance that covers both online and offline channels.The alliance,composed of cross-border e-commerce,retailers,trade s

333、ervice providers,and exhibition and sales platforms,had a total of over 110,000 purchasers.Central State-Owned Enterprises(SOEs)garner attention with significant procurement.An article in the Peoples Daily Overseas Edition titled Central SOEs continue to place orders at CIIE highlights the procurement trends among Central SOEs at this years event.Officials from the State-owned Assets Supervision a