1、Hong Kong grocery store rankings 2025Discover the top-ranking grocery stores in the Hong Kong based on consumer scores of consideration,quality and value./Research RealityH O N G K O N G2Contents0102ForewordConsideration rankings03Value&quality rankings 0405Sole grocery shopper rankingsMethodologyHo

2、ng Kong grocery store rankings 20253Get in touchExplore our solutionsRun a surveyForewordIn todays challenging economic climate,where rising living costs continue to put pressure on household budgets,consumers are making more considered choices about where they shop.Grocery stores are at the heart o

3、f this daily decision-making,balancing affordability,quality,and service to meet evolving customer expectations.This report unveils the latest rankings of the top grocery stores,offering valuable insights into how retailers are performing in a landscape shaped by inflation,shifting shopping habits,a

4、nd the increasing demand for value.”Philippe ChanGeneral Manager,YouGov Hong KongHong Kong grocery store rankings 2025https:/ 4Hong Kong grocery store rankings 2025Consideration rankings02RankGrocery storeConsideration(%)1Wellcome50.42PARKnSHOP45.63759 Store27.64AEON23.75DS Groceries22.96Best Mart 3

5、6022.57Yata19.38DON DON DONKI19.29Fusion by PARKnSHOP15.610Taste14.25Top ranked grocery stores based on considerationYouGov BrandIndex HK(01/02/2024-31/01/2025).Nat rep.n6,100.To qualify as top ranked,brands have held tracked scores for at least 6 months(183 days).Question:When you are in the market

6、 next to purchase products,from which of the following would you consider buying?Hong Kong grocery store rankings 20256Grocery storeConsideration(%)Wellcome52.7PARKnSHOP46.9759 Store26.6DS Groceries22.9AEON22.2Best Mart 36021.1Yata19.0DON DON DONKI18.2Fusion by PARKnSHOP15.8Taste14.4Hong Kong grocer

7、y store rankings 2025Top ranked grocery stores based on considerationGrocery storeConsideration(%)Wellcome48.2PARKnSHOP44.5759 Store28.6AEON25.1Best Mart 36023.9DS Groceries22.9DON DON DONKI20.2Yata19.6Fusion by PARKnSHOP15.3Taste14.1Rank12345678910MenWomen7Hong Kong grocery store rankings 2025Rank1

8、2345678910Gen ZBrandConsideration(%)Wellcome43.1PARKnSHOP39.0759 Store25.7DON DON DONKI23.0AEON19.2Yata18.6DS Groceries18.5Best Mart 36017.2Taste11.1Fusion by PARKnSHOP10.0Millennial BrandConsideration(%)Wellcome50.5PARKnSHOP47.3759 Store27.2DS Groceries23.8AEON23.3DON DON DONKI21.2Yata19.7Best Mart

9、 36018.9Fusion by PARKnSHOP14.7Taste13.4Gen X BrandConsideration(%)Wellcome50.3PARKnSHOP45.3759 Store28.4AEON25.9Best Mart 36025.7DS Groceries22.8Yata19.6DON DON DONKI18.6Fusion by PARKnSHOP16.5Taste14.1Baby Boomer BrandConsideration(%)Wellcome60.1PARKnSHOP50.1Best Mart 36028.6759 Store28.6DS Grocer

10、ies26.6AEON22.5Taste21.9Fusion by PARKnSHOP21.6Market Place by Jasons18.4Yata16.5Top ranked grocery stores based on consideration8 8 8Hong Kong grocery store rankings 2025Value and quality rankings039Grocery storeValue(net)Wellcome28.9PARKnSHOP24.7759 Store24.0DS Groceries21.5Best Mart 36016.8AEON16

11、.0DON DON DONKI9.0Yata8.1Taste7.4Fusion by PARKnSHOP6.6Hong Kong grocery store rankings 2025Top ranked grocery stores based on value and qualityGrocery storeQuality(net)Yata22.9Sogo22.4CitySuper20.7Wellcome19.6PARKnSHOP18.7AEON17.3DON DON DONKI17.1Market Place by Jasons15.4Fusion by PARKnSHOP12.9Tas

12、te12.3Rank12345678910ValueQuality1010 Hong Kong grocery store rankings 2025Sole grocery shopper rankings0411Top ranked grocery stores among sole grocery shoppersYouGov BrandIndex HK(01/02/2024-31/01/2025)Sole grocery shoppers n1,800.To qualify as top ranked,brands have held tracked scores for at lea

13、st 6 months(183 days).Question:When you are in the market next to purchase products,from which of the following would you consider buying?Sole grocery shoppers:Those who answered:“I am the sole grocery shopper in my household”Hong Kong grocery store rankings 2025RankGrocery storeConsideration(%)1Wel

14、lcome48.82PARKnSHOP42.13759 Store25.24DS Groceries24.25Best Mart 36021.36AEON21.37Yata19.18DON DON DONKI18.89Fusion by PARKnSHOP14.910Taste14.1MethodologyExplore brand trackingIn this report,we have highlighted the top performing grocery stores that are winning over residents of the Hong Kong based

15、on consideration,value and quality scores.Consideration scores are based on respondents answers to:“Whenyou are in the market next to purchase products,from which of thefollowing would you consider buying?Value scores are net,based on respondents answers to:“Which of thefollowing brands do you think

16、 represents GOOD VALUE FOR MONEY?By that we dont mean cheap,but that the brands offer a customer alot in return for the price paid./Now which of the following brands doyou think represents POOR VALUE FOR MONEY?By that,we dontmean expensive,but that the brands do not offer a customer muchin return fo

17、r the price paid.Quality scores are net,based on respondents answers to:“Which ofthe following brands do you think represents GOOD QUALITY?/Nowwhich of the following brands represents POOR QUALITY?121212Get in touchWe have also looked at the top performing grocery stores based on consideration among

18、 sole grocery shoppers.Sole grocery shoppers are defined as those who answered:“I am the sole grocery shopper in my household.”To qualify as a top ranked brand,brands must have scoresavailable for at least 183 days between February 1st 2024and January 31st 2025.A minimum base size of 300(N)isrequire

19、d.Throughout the report,each generation is defined as:Gen Z(1997-2007),Millennial(1981-1996),Gen X(1965-1980),Baby Boomer(1946-1964),and Silent Generation(1928-1945).Hong Kong grocery store rankings 2025The insights in this report come from YouGov BrandIndex.https:/ acomplete pictureof your brandGai

20、n a deep understanding of your brand health and performance against top competitors in your industry with YouGovs brand and campaign tracking solutions.Track key metrics,measure campaign effectiveness,and access real-time insights into what people think,feel,and say about your brand.https:/ Kong gro

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23、mplete or up to date.We exclude all implied conditions,warranties,representations or other terms that may apply and we will not be liable to you for any loss or damage,whether in contract,tort(including negligence),breach of statutory duty,or otherwise,even if foreseeable,arising under or in connection with use of or reliance on the information.We do not exclude or limit in any way our liability to you where it would be unlawful to do so./Research RealityThank you