塑造電視的未來：巴西即將推出的 TV 3.0 廣播詳細介紹.pdf

1、TV 3.0 Shaping the Future of Televisionthe Forthcoming TV 3.0 Broadcast Launch in Brazil Copyright V-Nova 2025Terrestrial TV Evolution in Brazilforumsbtvd.org.br/tv3_0/Copyright V-Nova 2025The most advanced broadcast television system in the worldMPEG-H immersive audioStarting from 4Kp60Personalisat

2、ion and Targeted AdvertisingChannels as AppsVVC LCEVC HDR10 Video as Standardan EPIC journey.Brazil first OTA HDTVATSC 1.01998FIFACommercialSatelliteHDTV2006FIFANational wide OTA HDTV ISDB-TDistributionSurround 5.12010FIFAExperimentalOTA UHD 4KDVB-T22014FIFAExperimentalUHD 8KNHK DTV2016IOCExperiment

3、alUHD 4K HDRATSC 3.02018FIFAWorld first 8K HDR VoDOTT service(globoplay)2021IOC&ExperimentalSimultaneous transmissions Broadcast+Broadband&Brazil first 4K HDR LiveOTT service(globoplay)2022FIFA2024IOCLive HDTVto NacionalTheaters2002FIFA&UHD 8K long distance Internet2 transmissionBrazil/JapanCommerci

4、alOTA HDTVISDB-TSurround 5.12008IOC5World first 4K HDR live operation using VVC,LCEVC,MPEG-H,and DASHBrazil first experimental live OTA TV 3.0 operation using all SBTVD Forum selected technologiesSUMMARYMASTER ROOM 3.0DATACENTER 1MACRO DIAGRAMLOUNGE TV 3.02024.08 Rio de JaneiroMACRO DIAGRAMPARIS|IBC

5、RIO|IONMASTER ROOM 3.0DATACENTER 1LOUNGESIP7INTERNETTV 3.0 EXPERIMENTAL OPERATION8DATACENTER 1RACK 32 brings together the entire processing system before coding.RACK 33 brings together the entire coding,packaging and distribution system.9MASTER ROOM 3.011PARTNERS12TV 3.0 Olimpadas 2024:Ecossistema c

6、om diferentes TVs e set-top boxesexibindo contedos ao vivo em 4K HDR com udio imersivo e personalizado.4K LIVEFeedsVoDClipsEncodersPoolOriginServerMediaPlayersBroadcast GatewayMIMOExciterMIMOReceiverHTTPProxyOTA PATHUHFROUTEROUTEDASHDASHDASHDASHOTT PATHBrazils first experimental live end-to-end OTA

7、TV 3.0 operation using all SBTVD Forum selected technologies.OVERVIEW1314TV 3.0App-basedshowtime15APP TV 3.0Smart TV home screen:TV 3.0 entry pointTV 3.0 App home screenTV 3.0 Globo experimental App:EPG menuTV 3.0 Globo experimental App:Audio menuTV 3.0 Globo experimental App:“Veja mais”menuTV 3.0 G

8、lobo experimental App:“Central de Notcias”menu16SEG GEO TV set doesnt need to be connected to the Internet Ads matches a cluster profile(area,region)TV set doesnt need to storage the Ads(live broadcasted)AB.0100111100.0111001110.0100111100.0110100101.VIEWER BVIEWER ATV 3.0 EXPERIMENTAL MASTER ROOMTV

9、 3.0 SHOWCASE LOUNGETogether we can do so much.more than PARIS 2024Download current version:A/345:2025-02,“VVC Video”,10 Feb.2025.5.4.1 LCEVC Media ProfilesThis section defines various LCEVC CMAF Media Profile based on ISO/IEC 23000-19 2,AnnexO,which are summarized in Table 5.1.Table 5.4 LCEVC CMAF

10、Media ProfilesMedia Profile Name Profile Brand SectionLVC Main clv1 5.4.25.4.2 VVC+LCEVC Specific ConstraintsIn addition,these constraints shall apply:The VVC base stream shall conform to VVC Main profile and Main tier.The LCEVC enhancement stream shall conform to the LCEVC Main CMAF Media Profileas

11、 defined in 11LCEVC+VVC in the US ATSC standardW.1253Brazil TV 3.0 roadmapAugust 2025Experimental operationSo Paulo Two HPHT stations2026FIFAApril 2025Experimental operationRio de Janeiro Two HPHT stationsDecember 2025Experimental operationBraslia One HPHT stationJune 2026Comercial operationRio de Janeiro and So Paulo Copyright V-Nova 2024 Copyright V-Nova 2025Thank you