The Dyrt:2022年露營報告(英文版)(14頁).pdf

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The Dyrt:2022年露營報告(英文版)(14頁).pdf

1、22 0 2 2 C A M P I N G R E P O R T12021 was a year of grit and determination.As the world navigated through trying times,popularity in camping continued to grow and people turned to the outdoors to find solace and reprieve.Over 66 million people went camping in the U.S.last year and over 8.3 million

2、 tried camping for the first time.Amid this growth in camping,a camper visited The Dyrt every second.With overbooked campgrounds,new expectations from campers,and continually emerging technologies,the camping industry is shifting.The Dyrt on Camping2022 Camping ReportWhat Weve Packed Into This YearF

3、irst-time campersRV campingTop camping destinationsWhat campers wantDifficulty of booking campsitesDispersed campingCamping seasonalityCamping appsCampground bookings on The Dyrt2345689 10112The camping community is nothing if not resilient.While the pandemic uprooted so many aspects of everyday lif

4、e,it also served as an inspiration for new campers to pack up their gear and greet the great outdoors.The No.1 inspiration for first-time campers:spending time with family and friends.The growing camping communityFirst-time campers on the rise1 in 5 Americans went camping in 2021First-time campers a

5、re increasingly more diverseI always wanted to do real camping.We ended up on a private ranch in Zion and Ive never seen the stars as clearly as I did there.After a long day of hiking,enjoying the sunset and the stars at night with the crackling fire.it amplifies the experience of enjoying Mother Na

6、ture with the ones you love.Jose Delgado,West Covina,CA,First-time camper in 202140%of first-time campers in 2021 self-identified as BIPOC(Black,Indigenous,and People of Color.)Thats two-thirds more than in 2018.Whats inspiring 8.3 million first-time campers19%Time outdoors21%Family and friends6%New

7、 RVs8%Relaxation11%Seeing the U.S.16%The pandemic6%Retirement40%23.8%2018or before20213Campers were drawn out West for top outdoor destinations,and opted for comfort and predictability as they tried new forms of camping.Campers who tried a new form of camping in 2021:of the campers who tried new for

8、ms of camping in 2021 opted for the comfort and longevity of RVs and vans57%35%Camper van22%RV7%Tent6%Hammock7%Cabin23%DispersedThe rise in RV campingComforts of home in the woods41.Denver,CO 2.Grand Canyon,AZ 3.Seattle,WA 4.Moab,UT 5.San Diego,CA 6.Portland,OR 7.Yellowstone National Park,WY 8.Zion

9、National Park,UT 9.Las Vegas,NV 10.Los Angeles,CA 11.West Yellowstone,MT 12.Salt Lake City,UT 13.Sedona,AZ 14.Phoenix,AZ 15.San Francisco,CA 16.Austin,TX 17.Colorado Springs,CO 18.Glacier National Park,MT 19.Key West,FL 20.South Lake Tahoe,CA 21.Bend,OR 22.Jackson,WY 23.Nashville,TN 24.Tucson,AZ 25.

10、Asheville,NC 1253Seattle,WASan Diego,CAGrand Canyon,AZMoab,UTDenver,CO4Camping near me38 campgrounds33 Reviews15 ReviewsWawona-Yosemite National ParkCamp EdisonMy mom and dad werent into hiking or being outside.My girlfriend loved the outdoors so we went camping together.She showed me how to pitch a

11、 tent and build a fire.It was super helpful to have someone to guide me.We broke up,but I wanted to go camping again.I have planned a bunch of trips in 2022.Caroline Muoz,San Diego,CA,First-time camper in 2021Top 25 searched camping destinations on The Dyrt45When it came to searching for the perfect

12、 campgrounds,campers had a few specifics in mind.Over 50%of RVers and trailer campers booked at least a few months ahead.Campfires allowed(57%)Drinking water(44%)Toilets(43%)Pets allowed(38%)Showers(33%)There really is no wrong way to spend a camping trip,but these were some of The Dyrt users favori

13、te activities.Hiking(87%)Relaxing(86%)Cooking(60%)Swimming(48%)Drinking(43%)Fishing(43%)When it comes to campground libations,most preferred to crack open a local craft beer.of campers booked at least a few weeks in advancePlanning makes perfect.Last year,the majority of our campers booked their cam

14、psites in advance.53%Cheers!The pack mentalityCamping must-havesOver 70%of car and tent campers booked less than a month ahead.544%camped with dogs4%camped with catsBritt B.3people camped with rabbitsTarryn M.Heather L.Campers must-have features and activitiesWhat campers want6The campground shortag

15、eThe battle for campground bookingsIts no secret:Campings popularity skyrocketed in 2021.Whether you chalk it up to more people having free time or a desire to escape everyday life,this increase meant a shortage in reservable campsites.Campers told us that it was nearly three times more difficult to

16、 find bookable campgrounds in 2021 than in years prior.harder to book a campground in 2021 than pre-pandemic3x7Difficulty finding campsites by typeCabinBackpackingDispersedMoto campingRVTentTrailer201920217%26%2019202113%35%2019202115%35%2019202121%25%2019202114%51%2019202118%37%2019202116%55%West C

17、oastWestMidwestSouthNew EnglandMid-Atlantic47%48%43%44%41%37%Nearly half of all campers in the U.S.reported difficulty finding available campsites in 2021,with western regions being the most difficult.Booked-up campgrounds78Ive always loved dispersed camping,mostly because the campgrounds here in Co

18、lorado have become so crowded the last 10 years or so.I lived on the road for a few months this past year,so I accessed dispersed camping and alternate overnight spots along the way.The Dyrt was one of the few apps I used to help with that.Andrea Schmutt,Denver,CO,Dispersed camper Campers went dispe

19、rsed camping 2X moreMichael B.Daniel B.Taylor B.Ryan F.Blue Lakes CampingCOEdge of the World AZShadow MountainWY Alabama HillsCA8Campers met the campground shortage head-on,expanding into dispersed camping.In fact,members of our community went dispersed camping twice as often in 2021 as they did in

20、2020.The Dyrts four most saved campgrounds in 2021 were all dispersed campgrounds,where campers are free to camp anywhere within certain boundaries.The Dyrts most-saved campgrounds of 2021 were dispersed:No campgrounds,no problemThe rise of dispersed camping9I loved camping as a kid and got back int

21、o it as an adult a few years ago when I had a really high-stress job and needed to unwind.It wasnt enough just to camp when its warm.You truly dont get a much better solitude than camping in the snow with no one around.Jason Balfour,Portland,ORYear-round camperof campers take trips that include week

22、daysWeekday warriors 70%There is no off-season.Campers have taken more trips year over year since 2019,and theres no sign of stopping in 2022.Camping is on the rise in every season,but winter is the fastest-growing season with far more campers braving the cold this winter than they did pre-pandemic.

23、We committed to camping at least once a month for the whole year.We have a young daughter and want to pass on our love of camping.If we know some place is normally crowded,we try to do it during the wintertime so it will be less crowded.Like Yosemite.Yosemite is gorgeous during the winter.Jeremiah F

24、ishell,Riverside,CA,Year-round camper#WFCWith the rise in remote-work opportunities,the number of folks toting their laptops on their camping trips has nearly tripled since 2018.In fact,23.8%of campers worked from a campsite in 2021,up 49%from pre-pandemic.Winter FallSummer40.7%27%Spring15.1%2.3%9We

25、re camping more often,all yearCamping season is extendingCamping growth by seasonIncrease in camping by season from 2019 to planned trips in 2022.10Without apps like The Dyrt,it simply wouldnt be possible for me to rent out my campground.Im a small-time operator with a full-time job,and there is no

26、way I would be able to spend the time and energy finding a way to market the campground without the apps.This arrangement allows me to make a little bit of extra income on the side,while sharing a beautiful and special location with other nature lovers!Levi Pine,Lancaster,CAJoshua Tree Ranch Los Ang

27、eles,Campground owner 80%When it comes to finding a campsite,its not all billion-dollar search engines.First-time campers are nearly twice as likely to use camping apps and websites than search engines to find camping.of first-time campers used a mobile app or website like The Dyrt1010How were searc

28、hing for campingCamping goes digital11people have registered accounts on The Dyrt to book and share their camping experiencesOur community of campers continued to provide and share helpful informationWe celebrated this milestone in November!4,000,000+Our community has shared a total of over 4 millio

29、n reviews&tips.Last year alone we averaged 5 new reviews and tips uploaded every minute!The Dyrt users that subscribed to PRO contributed 6x more user reviews and 11x more photos than our average user.Good lookin out!1,000,000 12The Dyrt PRO users helped everyone camp better.12Campgrounds can now of

30、fer Instant bookings on The Dyrt for free.Over 44,000 campgrounds and properties are listed on The Dyrt with an increasing number of private properties capitalizing on the camping boom.The Dyrt had 27 million visits in 2021.Thats 11.8 million more than in 2020.Campgrounds grab free bookings41%of boo

31、kable campgrounds on The Dyrt turned on Instant Book13Media InquiresMaggie FisherBrand Marketing M860.526.1555Business InquiriesJohn HaydenPMy family went to an RV show and we were inspired to buy a trailer.As a person with a mild intellectual disability,I would say to anyone with a disability,go ca

32、mping it can boost your confidence as a person and bring you fullness and happiness.I love camping,end of story.Zixuan“Felicity”Meng Alberta,CanadaFirst-time camper in 2021This report is based on a random sample of over 3,000 respondents identified among users of The Dyrt in December 2021 as well as

33、 two separate third-party surveys of 1,000 US residents each.These third-party surveys,conducted by Southpaw Insights in December 2021 and E2E Research in February 2022,were census representative on age,gender,region and race and used to make broader observations about campers in the U.S.in general.Some respondents to The Dyrt user survey were contacted for additional information and/or interviews when they indicated their willingness to be contacted.The trail ahead in 2022Keep On Camping On

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