美團閃購x凱度：2022即時零售休閑食品品類白皮書（40頁）.pdf

1、2022.0823即時零售渠道休食消費客群以女性為主，她們年輕有活力、購買力強、購買頻次高、消費金額高，擁有很高的嘗新意愿4523%131-35318-2425-3036-50506,000-9,9995,000-5,9995,00010,000-20,00020,00024%28%/1.6.00-13.5914.00-16.5917.00-19.5920.00-5.59 2.=1000 3./=1030 4./=860 5.APP/=1102202224%21%31%24%15%25%47%21%21%43%14%13%15%22%50%13%6781%141%26%16%12%15%7%1

2、.=10002022,81%=1000 2022,852%49%45%45%44%40%37%34%27%24%22%11%17%21%25%17%11%9%26%APP/918%28%20%4%16%29%13%8%25%29%34%27%29%1240%35%36%42%57%1066%TOP 1TOP 2TOP 3TOP 4TOP 518%10%3%2%11在即時零售渠道上休食消費者仍有產品、服務、體驗三大方面未被滿足的訴求1235%124%222%3131415161718193024302430112420212223213=1000 202224123251.=1000 2022,261.=1000 2022,271.=1000 2022,28293031325.76.36.76.933202112345678910111220211232022GTVYOY340%200%6789101112202112202234353612345678910 11 12 13 14 15 16 17 18 19 20 21 22 23 24KAKA0%20%40%60%80%100%24681012141618202224/3738xxxxx3912345