2019年喚醒沉睡的數據.pdf

1、?WakeDataWakeData?力力?力力?2018.07?2018.08?Park?2018.08?H3C?2018.09?WeWork 務?2018.09WakeData?2018.06?Flyme?WakeData?2018.10?2018.11?2018.11?2019.01?2018 年?力?TOP 10?2018.12?2019.01WakeData?H3C?2018.12?2019.01?2018 年務?行?2019.03?號?2019.05?務?2019.05?2019 GeekParkRebuild?務?務?ARUPARUP?洞洞?量?量量?10?量?量?量N N10N1

2、0N100N100N1000N1000N?行?年?Phone?ID?行子?ID?POS?/?CRM?ROIROI?量?BI?10NN?+?量/行?WIFI?RFID?/導?CRM?/?POS?TMALL?Cookie.?MACPhoneFace ID?IDIMEI?ID?口 IDIOT ID?行子Data-Mapping?N N10N10N100N100N1000N1000N+?年?+?/?/?ROIROI?理?量?去?量?量?量?量?MappingMappingLookalikeLookalikeLBSLBSDMPDMP+?量?量?AI?PhonePhone MACMAC?APPAPP?PO

3、S?CRM?DataData-ININ?理?APPAPP?CRMCRM?DataData-MappingMappingPOSPOS?+?Log?File?Redis?Data-Mapping?WakeDataWakeData?DataData-MappingMapping?理?IOT ID?/?Cookie/IDFA?Phone?APP?Face ID?/?Union IDPOS?/WIFI?/?/?/?IMEI/IMSI?/?MAC?/WIFI?/?/?+?量?8?2000+?力?行?行?年?行行?量量?路?Pos?DSP?6?行?支持 UI 定制，可根據業務需求擴展?/?H5?/iOSAp

4、p?公眾號托管運營?務?全面打通會員數據，積分、儲值、權益共享?理?務?POS?APP?API?CRM?量量?路?個人中心功能展示?埋?務?務?子基于AI人臉攝像頭終端獲取客流數據，讓線下零售快速認知客戶。?年?/老?幫助導購員與顧客建立熟人關系，精準導購提高成單率AI?量?AI?易?API?CRM?ERP?夠?夠?行?什什?量量?(Number)(Number)?(Revenue)(Revenue)?UserUser?理理?量量?AB?=?(?不?)?平臺定位：建設標簽體系，形成用戶畫像，提供洞察分析、人群篩選，并應用于下游營銷渠道?PUSH?洞?UIP?的?LookAlike?HBaseE

5、lasticsearch?DW?ETLData Mapping?實現對全網用戶畫像的洞察分析，了解用戶分布情況；通過人群篩選，實現對定向人群的精準營銷和精準推送?Elasticsearch、Hbase?10?crm?pos?更?DMP?DMP 示例：圈人身?行更?洞?路?營銷中心豐富的營銷工具和營銷方式?理?理?量?行?料?A?BItem-CF(?User-CF?New-Hot?1?2?3?LRFMGBDTRNN?A/BA/B TEXTTEXT?B?A?20%?B?70%A/BA/B testtest?去?去?WakeDataWakeData?SaaSPaaS+?盟?Mapping?DMP?洞?的?WakeData?Thanks!?