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1、VIDEO GAME STREAMING TRENDS2022 YEARLY REPORT2ABOUT STREAM HATCHETS YEARLY REPORTStream Hatchets Yearly Report is a culmination of the biggest trends,stories,and insights from the live streaming and gaming industry in 2022.A quarterly report is also distributed every 90 days.Want to be among the fir

2、st to hear about future reports?Subscribe to our newsletter today!Stream Hatchet works with a consortium of industry leading analysts and business leaders to understand key trends related to the impact of live streaming audiences on gaming creators,esports and the broader video games industry.A NOTE

3、 FROM EDUARD MONTSERRAT(CEO)“We hope you enjoy our 2022 video game streaming insights report.We have analyzed and identified key insights and trends across the video game industry,including the rise of non-gaming live streams,trends in the creator economy,and the strategy of brands activating in liv

4、e streaming.”EXECUTIVE SUMMARYViewership on leading western live streaming platforms has started to plateau in 2022,however,opportunities through creator-driven events and innovative strategies continue to excite viewers and make live streaming a go-to source for entertainment.Yearly hours watched a

5、cross major live streaming platforms has decreased 13.5%YoY from 2021,but is still up 6%from 2020 and 164%from 2018.The number of unique channels streaming content is also down about 14%,indicating that while viewership is down,the decline could have more to do with streamer burnout than viewer inte

6、rest.Despite the decrease,fans are watching more non-gaming events like sports,music,and art on live streaming platforms.On Twitch,non-gaming streams hours watched are up 5.8%,indicating a potential shift in demand from viewers.MARKET INSIGHTSCombined and individual growth of the leading western str

7、eaming platforms4Q1 2018-Q4 2022|ON TWITCH YOUTUBE GAMING AND FACEBOOK GAMING202120202019202229.5B34.0B27.8B14.1BYEARLY TOTALLIVE GAME STREAMING WATCH TIME DECREASES 13.5%YOYYearly hours watched across major live streaming platforms has decreased by 4.5B hours watched YoY from 2021,driven predominat

8、ely by Facebook Gaming declines.The number of unique channels live streaming across the major platforms is also down about 14%,indicating some streamer burnout occurred in 2022.While streaming is down,viewership is still up 6%from peak COVID-19 levels seen in 2020,and substantially up from 2018,grow

9、ing 164%.201811.2BJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC800M600M400M200M5Nintendo Direct FebruaryNintendoLa Velada del Ao IIibai3.35M2.16M1.19M1.16M1.07M1.04M990K945K918K929KFIFA World Cup Semifinals:Argentina vs.CroatiaCazeTVSquidCraft Games 2ElxokasInfluencer Football Match:France v SpainAminematueG

10、P Explorer Racing EventSqueezieLoL Worlds Finals T1 vs.DRXRiot GamesTOP 10 PEAK MOMENTS BY CHANNELQ1-Q4 2022|ON TWITCH YOUTUBE GAMING AND FACEBOOK GAMING BY PEAK CCVCreator-driven events are becoming more and more relevant in streaming culture.Ibais boxing event,La Velada de Ao II,broke the all-time

11、 record for peak viewership in live streaming by a staggering 880K viewers,previously set by TheGrefg during his Fortnite skin release in 2021.Non-gaming events are driving viewership in live streaming;Half of the top 10 peak events were non-gaming events.Esland Awards CeremonyTheGrefgMPL Indonesia

12、S9 PlayoffsMPL IndonesiaMPL Indonesia S10 FinalsMPL Indonesia6HOURS WATCHED PER QUARTER&YOY%CHANGE2022-13%4%-12%LEADING WESTERN PLATFORM COMPARISONQ1-Q4 2022 AND%CHANGE YOY FROM 2021|ON TWITCH YOUTUBE GAMING AND FACEBOOK GAMINGWhile live streaming as a whole decreased in 2022,Twitch was the least af

13、fected,dropping only 6%YoY.Facebook Gaming was hit the hardest in 2022,dropping 56%YoY from 2021.While YouTube Gaming has also seen a decrease in its hours watched,it has since pulled away from Facebook as the definitive second most-utilized live streaming platform in the West.The number of unique c

14、hannels streaming across all 3 platforms declined 14%,possibly contributing to the decline in hours watched.-3%-14%-24%-13%-51%-1%-70%-6%-72%Q2Q3Q4Q16.1B1.1B1.1B1.1B1.2B5.6B5.7B5.4B0.8B0.6B0.4B0.3B4B2B6B72021202224.3B22.8B(-6%)24.4M22.4M(-8%)Twitch experienced a mild drop in viewership in 2022,decre

15、asing 1.5B in hours watched,or 6%YoY.This decline is relatively mild,especially when compared to YouTube and Facebook Gaming.In Q2 the platforms viewership experienced the greatest decline YoY,with a 13%drop in hours watched.The other quarters resisted such a significant shift in viewership.Twitchs

16、annual total number of unique channels has dropped from 24.4M in 2021 to 22.4M in 2022.The platforms plan to change the rate of pay for creators in the next year may be a contributor to this drop,and as a result also affected the hours watched.However,this 8%decrease was the smallest of the top 3 we

17、stern platforms.HOURS WATCHED(YoY%CHANGE vs.2021)HOURS WATCHEDUNIQUE CHANNELS2022Q2Q3Q4Q14B2B6B6.1B-3%5.6B-13%5.7B-1%5.4B-6%8Despite experiencing a 9%drop in hours watched compared to the previous year,YouTube Gaming holds onto its title as the second most watched gaming platform for another year wi

18、th 4.5B gaming live stream hours watched in total.The fluctuating YoY growth of each quarter,ranging from-14%to+4%,actually enabled the platforms viewership to remain near static throughout the year,leveling out around 1.1-1.2B hours watched per quarter.Even with the total unique channels falling by

19、 24%in 2022,many individual creators experienced success on YouTube Gaming this year.Two high-profile streamers,TimTheTatman and Ludwig,made the swap to Youtube Gaming in late 2021,generating 26.6 and 22.5 million hours watched,respectively.1.1B-14%1.1B-13%1.1B-12%1.2B+4%2022Q2Q3Q4Q11B0.5BHOURS WATC

20、HED(YoY%CHANGE vs.2021)*Data includes only YouTube Gaming live streams202120225.0B4.5B(-9%)1.39M1.05M(-24%)HOURS WATCHEDUNIQUE CHANNELS9202120224.8B2.1B(-56%)2.17M559K(-74%)HOURS WATCHEDUNIQUE CHANNELSHOURS WATCHED(YoY%CHANGE vs.2021)Facebook Gamings live streaming viewership was hit hard in 2022,dr

21、opping 56%YoY.In Q3 it was announced that Facebook would be shutting down its standalone gaming app,a reaction to its already declining audience and streamer usage.The app saw the biggest drop in unique channels in 2022,going from 2.17M in 2021 to just over half a million last year.A majority of the

22、 platforms content is mobile games;2/3 of the top 100 channels have a mobile game title as their primary game played on the platform.0.8B-24%0.6B-51%0.4B-70%0.3B-72%2022Q2Q3Q4Q10.8B0.3B0.5BLEADERBOARDSTop performing genres,video games,live streamers and creator networks11TOP GAMES THIS YEAR BY GENRE

23、 CLUSTERQ1-Q4 2022|ON TWITCH YOUTUBE GAMING AND FACEBOOK GAMING BY HOURS WATCHED#1 FIRST-PERSON SHOOTER24.5%15.9%14.4%10.5%6.1%VALORANTAPEX LEGENDSESCAPE FROM TARKOVCS:GLOBAL OFFENSIVECOD:WARZONE5.33B#3 MOBA53.4%19.7%17.2%5.5%1.6%LEAGUE OF LEGENDSDOTA 2MOBILE LEGENDSSMITEARENA OF VALOR3.32BFirst-Per

24、son Shooter(FPS),Action-Adventure and MOBA made up the 3 most-watched gaming genres on the top 3 western platforms in 2022,and accumulated a total of 5.33,3.92,and 3.32 billion hours watched,respectively.The top 5 games in the FPS category generated 71%of the genres total annual hours watched,with V

25、ALORANT as the largest contributor,making up almost a quarter of the total.Similarly,the majority of hours watched in 2022 for Action-Adventure and MOBA were condensed into the top 5 games,amounting to 76%and 97%respectively.GTA V made up the largest share for Action-Adventure,with 46.5%,while Leagu

26、e of Legends was the largest contributor to the MOBA genre at 53.4%.#2 ACTION-ADVENTURE46.5%20.3%4.9%2.3%1.7%GTA VMINECRAFTGENSHIN IMPACTARK:SURVIVAL EVOLVEDRED DEAD REDEMPTION II3.92B12TOP NON-GAMING CATEGORIES ON TWITCHWhile Twitch has been predominantly known for video game live streaming,non-gam

27、ing content is on the rise,growing 5.8%in 2022 to 4.28 billion hours watched.Non-gaming now represents 19%of live streaming on Twitch.With 3.2 billion hours watched in 2022,Just Chatting is the number one category overall on Twitch,and increased by 5.8%since the previous year.In 2022 the Sports cate

28、gory generated 200 million hours watched and has grown by 27%.This growth was driven in part by major events streaming on the platform in 2022,including the World Cup Final and Thursday Night Football.3.2B238M200M150M131M105M67.6M65M38.9M27.4MNON-GAMING4.28B5.8%GAMING18.6B-8%Q1-Q4 2022 AND%CHANGE YO

29、Y FROM 2021|ON TWITCHCrypto5.8%-12%-14%-17%27%8.6%28%86%30%14%*Pools,Hot Tubs,&Beaches was formed in May of 202113TOP 10 GAMES OF THE YEARQ1-Q4 2022|ON TWITCH YOUTUBE GAMING AND FACEBOOK GAMINGGrand Theft Auto V continues to hold the title for top game in live streaming(since Q4 2020),but League of

30、Legends has closed the gap as the second most-watched game,only 50M hours watched away from the top.VALORANT and Apex Legends have climbed the leaderboard this year to#3 and#4,respectively(ranked#7 and#9 last year).VALORANT was the only game in the top 10 to increase its hours watched(+22%).This inc

31、rease is due in part to the games robust esports scene.Counter-Strike:Global Offensive and Dota 2 made it onto the top 10 list this year,pushing Garena Free Fire and PUBG Mobile off the leaderboard.With a significant portion of these two mobile games viewership coming from Facebook Gaming,their fall

32、 from the top 10 seems to coincide with the decline of the platform itself.HOURS WATCHED1.82B1.77B1.30B845.3M795.4M768.5M653.5M572.8M738.5M559.3MGrand Theft Auto V League of LegendsVALORANTApex LegendsMinecraftCounter-Strike:Global OffensiveFortniteDota 2Mobile Legends:Bang BangCall of Duty:Warzone1

33、4TOP 10 STREAMERS OF THE YEARQ1-Q4 2022|ON TWITCH YOUTUBE GAMING AND FACEBOOK GAMINGHOURS WATCHEDxQc maintained his position as the#1 streamer based on hours watched across all major western platforms.Twitch continues to dominate the live streaming leaderboards with the top 29 live streaming creator

34、s broadcasting on the platform.Non-English-speaking creators make up 5 of the top 10 streamers for 2022 with 2 Spanish-speaking,1 Japanese-speaking,1 German-speaking,and 1 Portuguese-speaking creators.5 of the top 10 streamers of 2021 returned for 2022(All within in the top 5 this year).KaiCenat was

35、 the 12th most popular channel this year,with his viewership skyrocketing in August.Kai generated over 80%of his total hours watched in just the last 5 months of the year.xQcGaulesibaiauronplayHasanAbifps_shakaAsmongoldTrainwreckstvtarikeliasn97224M161M108M100M81.4M81.0M79.9M74.9M72.7M68.2MiShowSpee

36、d38.5MMaherco Gaming15.7M#30#11515TOP 10 FEMALE GAMING STREAMERS OF THE YEARQ1-Q4 2022|ON TWITCH YOUTUBE GAMING AND FACEBOOK GAMINGAmouranth is once again the top female streamer.She placed#38 among all creators,jumping 8 spots from last year.Ironmouse and Rivers_GG were the female creators with the

37、 most growth in the top 10,increasing their hours watched by 12.6M and 12.3M,respectively,compared to 2021.3 of the top 5 female creators are V-Tubers,and 3 of the top 10 creators streamed on YouTube Gaming.HOURS WATCHEDAmouranthPekora Ch.兎田兎田Miko Ch.ironmouseValkyrae(saddummy)Jinnytty39daphrivers_g

38、gPokimane32.2M23.3M20.7M20.5M16.1M15M13.8M12.9M12.7M12.2M16FEMALE REPRESENTATION INCREASED ON LIVE STREAMING PLATFORMS11.3%8.3%7.4%YouTube Gaming now leads the way for the greatest number of female live streaming creators in their top 1000 channels with 13.6%,up from 8.3%in 2021.Facebook Gaming also

39、 saw an increase of almost 5%to 12.2%.The number of female-led channels on Twitch,however,has remained relatively the same at 11.6%.While the gap between female and male live streaming creators is still incredibly large,this increase is a significant win,especially in the face of an overall decline

40、in live streaming viewership in 2022.PERCENT OF FEMALE CREATORS IN THE TOP 1,000 CHANNELS OF EACH PLATFORM IN 2022 VS 2021202120222021202220212022Female11.6%Female13.6%Female12.2%+0.3%+5.3%+4.8%17TOP ESPORTS EVENTS OF THE YEARQ1-Q4 2022|ON TWITCH YOUTUBE GAMING FACEBOOK GAMING AFREECATV NAVER STEAM

41、AND TROVOLeague of Legends continues to dominate the esports scene with 3 of the top 5 events last year.Its also the most-watched game in esports,the total of which generated almost a quarter of the total esports hours watched last year.For these premier events,Twitch held the lionshare of viewershi

42、p with nearly 70%of the total 401M hours watched generated from the platform.Although no event cracked this years top 5,mobile esports events generated over 350M hours watched with a whopping 80%of those hours coming from YouTube Gaming.2022 World ChampionshipLCK 2022 SpringLCK 2022 SummerVALORANT C

43、hampions 2022 IstanbulThe International 11141.6M71.3M67.9M60.3M60.0M2.51BHWOTHER594M334M283M256M165M882MTOP GAMES BY ESPORTS HOURS WATCHEDTOP 5 ESPORTS EVENTS BY HOURS WATCHED2244 TOTAL EVENTS18NEW GAME LAUNCH PERFORMANCE OVER TIMETOP NEW GAME RELEASES BY HOURS WATCHED Q1-Q4 2022|ON TWITCH YOUTUBE G

44、AMING AND FACEBOOK GAMINGThe live streaming performance of a new game launch over the first week and first month can be a factor in whether its popularity will continue.If a games first week hours watched total is well over half of the first months total,that can be a sign it wont last long in live

45、streaming.Elden Ring,one of the top launched games in 2022,saw less half of its viewership in the first week,indicating a successful launch and it continued to stay relevant among live streaming creators and fans.Dying Light 2:Stay Human,on the other hand,saw over of its viewership in the first week

46、 alone,and disappeared quickly from the live streaming rankings.200M100M42%55%29%48%36%45%69%39%64%76%65%ELDEN RINGLOST ARKOVERWATCH 2POKMON SCARLET/VIOLETWARZONECOD:MODERN WARFARE IIGOD OF WAR:RAGNAROKFIFA 23POKMON LEGENDS:ARCEUSDYING LIGHT 2:STAY HUMANTHE QUARRYFIRST WEEKFIRST MONTH%FIRST WEEK HW1

47、9ESPORTS TEAM HOURS WATCHED CONTENT CREATOR HOURS WATCHEDTOP 10 CONTENT CREATOR NETWORKSQ1-Q4 2022|ON TWITCH YOUTUBE GAMING AND FACEBOOK GAMINGContent creators continue to lead the way among organizations as eight of the top ten teams generated less than 50%of their total hours watched from their co

48、mpetitive esports rosters.The top three teams by esports hours watched were G2 Esports(75.8M),Team Liquid(75.7M),and T1(73.1M),with Team Liquid generating the most team airtime with 458 hours broadcasted.Overall,the top 10 teams generated 1.6B hours watched,down from last years 1.9B.Additionally,G2

49、and KOI were the only two new teams to crack the top 10,replacing Tribo Gaules and OTK.3%19%8%40%8%39%54%55%4%27%*Battle royale data is excluded from esports matches.Esports hours watched includes viewership from all teams under the organizations roster.279M176M175M171M145M145M136M128M121M97M%Esport

50、s Hours WatchedLuminosity GamingCloud9Team SoloMidTeam LiquidNRG EsportsFaZe ClanT1G2 EsportsKOI100 Thieves20Team#of CreatorsTop Content CreatorHours watched%of Total Team HWLuminosity Gaming32xQc224M83%Cloud988 k3soju35.4M19%Team SoloMid99 TSM_ImperialHal27.4 M22%Team Liquid132qojqva9.87M10%NRG Esp

51、orts81sodapoppin45.6M18%FaZe Clan78NICKMERCS23.9M51%T160loltyler121.2M33%G2 Esports74RduLIVE10.5M18%KOI13ibai108M93%100 Thieves60Valkyrae18.7M23%CONTENT CREATORS DRIVING ESPORTS ORGS VIEWERSHIPQ1-Q4 2022|ON TWITCH YOUTUBE GAMING AND FACEBOOK GAMINGFour of the top ten organizationsKOI,Luminosity,FaZe

52、 Clan,and Natus Vincere had the majority of their total hours watched come from one key contributor with ibai(93%),xQc(83%),NickMercs(51%),and Recrent(63%)respectively.Despite 92%of its total hours watched generated by content creators in 2022,NRGs top creator sodapoppin only accounted for 18%of the

53、 teams overall watchtime,a sign of consistently strong numbers across the portfolio.Although TSM,C9,and Team Liquid all made the top 10 last year,they are represented by three new top content creators in TSM_ImperialHal(buddha),k3soju(forsen),and qojqva(midbeast).2022:THE YEAR OF CREATORSTrends in C

54、reator Economy22CREATOR DRIVEN EVENTS2022 was the“Year of the Creator”No longer do video games solely drive viewership on live streaming platforms;in 2022,creators and their personalities were often the driving forces behind fan viewership.In fact,“Just Chatting”was the primary streaming category fo

55、r 6 of the 10 top creators last year.Event-focused creators,such as Ludwig and ibai,found success in building their audiences through original content and events,hosted both virtually and in person.Their personalities and audience service through interesting,original events,helped the two creators,b

56、oth with very different audiences,break records last year.While creators have always been at the heart of live streaming,its no longer just about playing the newest AAA game to bring in viewers.When game publishers and brand agencies are building their marketing strategies,creator involvement should

57、 be at the forefront of their plans.23LUDWIG DOMINATES THE CREATOR-DRIVEN EVENT SCENELudwig is a dominating force in the world of content creation and has taken a unique approach since switching from Twitch to YouTube Live in Nov.of 2021.While 2022 was a slower start as he switched platforms,Ludwigs

58、 peak viewership gradually caught up and even surpassed 2021 peak numbers as he continued to develop his brand.Ludwig has focused on developing more concentrated,specialized live events that have seen higher peak viewership than ever,and repurposing into interesting VOD content for continued viewers

59、hip on other platforms.The 27-year-old creator has formed his own creative agency,Offbrand,and creates content for both his main YouTube channel as well as Mogul Moves,consistently putting on his own events that get high live streaming numbers as well as VOD views.Hes also been a continued advocate

60、for Super Smash Brothers,trying to save Melee by hosting Smash tournaments over the years that continually get high viewership.His Chessboxing Tournament broke his record for peak viewership by 115%,previously set in 2021 during his Twitch subathon.LUDWIGS FIRST SUBATHONCHESS BOXING CHAMPIONSHIP2022

61、2021100K200K300KJANJULYOCTAPRMOGUL MONEY LIVESMASH INVITATIONAL/DREAM FACE REVEALKICKBALL WORLD SERIESLIVE STREAMING PERFORMANCE Q1-Q4 2021 ON TWITCH VS Q1-Q4 2022 ON YOUTUBE BY PEAK CCV2022 TOP EVENTS BY PEAK CCVChessboxing313KMogul MoneySmash InvitationalSmash Championship SeriesFortnite Tournamen

62、t149K66K33K26K24LA VELADA DEL AO II BREAKS PEAK VIEWERSHIP RECORDHOURS WATCHED13.7M185%PEAK CCV3.4M118%AVG CCV2.4M120%Ibai Llanos was the third most-watched live streaming creator in 2022 with 108M hours watched,up 4.6%from 2021.Known for his friendly personality and his past work as a League of Leg

63、ends announcer,the Barcelona-based creator often hosts interviews with sports personalities or other creators on his channel,plays Minecraft with other live streamers,or hosts large-scale events like La Velada Del Ano,an influencer boxing event.This year was the second iteration of the boxing event,

64、garnering 13.7M hours watched(+185%)and hitting a record-high peak of 3.4M viewers.The previous record was set by another Spanish-speaking creator,TheGrefg,in 2021 during the reveal of his Fortnite skin.HOURS WATCHEDCarolaVsSpursitoArigameplays vs ParacetamorMomoVsViruzzMr Jaggervs BustamanteLolitov

65、sLuzu2022 LA VELADA DEL AO II STREAMING STATS&%CHANGE COMPARED TO 2021 EVENT4M3M2M1M25Data considered for all of 2022 of any channel who became a partner in 2022.YoY data is data for the same channels throughout 2021.NEW TWITCH PARTNERS INCREASED HOURS WATCHED BY 342%HOURS WATCHED1.27B342%PEAK CCV79

66、4K142%BROADCAST HRS6.6M75%NEW TWITCH PARTNERS IN 20228,602#1PaulinhoLOKObr28.6M#2LuquEt424.5M#3abugoku999915.4MAs they found their stride and developed their core audiences,new Partners on Twitch saw a giant increase in viewership in 2022,and they streamed more,too.New Partners on Twitch saw an incr

67、ease of 342%in hours watched.All three of the top new partner creators are core GTA V Roleplay servers.LuquEt4 started streaming on Twitch in March of 2022.Previously he streamed on Facebook Gaming,where he generated 5.3M hours watched in 2021.In 2022 as a Twitch Partner,he was able to increase his

68、viewership by 364%.PaulinhoLOKObr previously streamed on YouTube Live,but changed his focus to Twitch in 2022,growing the most out of all new Partners at a whopping 205,000%.LIVE STREAMING PERFORMANCE OF CHANNELS ON TWITCH WHO GAINED PARTNER STATUS IN 2022+205K%+384%N/A(No Twitch streams in 2021)BRA

69、ND MARKETING IN LIVE STREAMINGCase Studies&LeaderboardsWorking with live streaming creators is a great way for brands to advertise to their desired audiences and for game publishers to promote new game launches.In the Year of the Creator,advertisers are working more and more with influencers on new

70、campaigns across Twitch,YouTube,and other live streaming platforms.NordVPN was one of the top brands advertising in live streaming last year,with 748 unique sponsored streams and over 2 million hours in watchtime of sponsored content.Their approach of not just working with one or two large creators

71、but conducting long-term campaigns with a variety of smaller creators has helped them become one of the most recognized brands on Twitch.Additionally,working with a bunch of creators on drops campaigns on Twitch is a great way for game publishers to promote their new game without losing fan engageme

72、nt along the way.27MARKETING28TOP BRANDS SPONSORING LIVE STREAMSNordVPN dominated the list of brands sponsoring live streams in 2022,generating 2.2M hours watched across 748 different streams.GFuel was the most-mentioned brand overall,however,with 1.4M chat messages.Coming in at second,ASUS was able

73、 to generate nearly 40,000 hours watched for each of its 44 sponsored streams.748TITLES#12.2MHOURS WATCHED626KCHAT MENTIONS44TITLES#21.7MHOURS WATCHED1.2MCHAT MENTIONS502TITLES#31.3MHOURS WATCHED1.4MCHAT MENTIONS184TITLES#4845KHOURS WATCHED143KCHAT MENTIONS39TITLES#5795KHOURS WATCHED332KCHAT MENTION

74、SQ1-Q4 2022|TOP BRANDS IN SPONSORED LIVE STREAMS ON TWITCH BY HOURS WATCHEDStreams considered are English-language streams containing the brand name and one of the following keywords:#ad,!ad,#sponsored,or!sponsored.29NordVPN takes a dynamic approach to live streaming advertising which has helped the

75、 breadth and strength of their brand across major platforms.The VPN found success in sponsoring a variety of streamers.Its top 3 sponsored streams of 2022 were from Knut,an IRL fitness streamer;LVNDMARK,an Escape from Tarkov creator;and Silent,a variety streamer who often plays on GTA V roleplay ser

76、vers.Instead of spending their entire marketing budget on one top creator,NordVPN sponsors a bunch of creators for longer-term contracts to build brand awareness and gain trust among a variety of demographics.Camp Knut Day 6Knut48K!Wipe Is Here!LVNDMARK37K10.2KFLIPPY 25K ANDYSilentTOP NORDVPN SPONSO

77、RED STREAMS BY PEAK VIEWERSQ1-Q4 2022|ON TWITCH BY PEAK CCV30iiTzTimmy:AN OPTIMAL BRAND PARTNERiiTzTimmy30.9MHOURS WATCHED62.3KPEAK VIEWERS10KAVERAGE VIEWERSTOP 5 BRANDS BY LOGO PRESENCEMOST WATCHED BRANDS BY STREAM TITLE#BRANDNUM OF TITLESHOURS WATCHEDPEAK VIEWERSCHAT MENTIONS1Red Bull15826,68731,2

78、4510,3962Higround9169,58414,62637,7333Honda397,82133,9771,5364BenQ Zowie169,7679,513835Verizon431,94117,872271OtheriiTzTimmy is known for his positive attitude and collaborations with other players in the gaming scene,and plays mostly Apex Legends,VALORANT,and several other shooter-type games.His pe

79、rsonality and consistency in streaming has gotten him partnerships with top brands like Logitech and Verizon,and he is on the Red Bull creator team.In the fall of 2022 he joined 100 Thieves as their first Higround creator,and has started making content for the peripherals brand through the esports o

80、rganization.41.7%31.7%2.1%2.1%1.5%21%31NO DROPHOW TWITCH DROPS CAN ASSIST A VIDEO GAME MARKETING PLANTypically drops consist of viewers being rewarded for watching a stream of the game for a certain extent of time.The campaigns tactics undoubtedly enhanced the viewership in the games Lost Ark,Escape

81、 from Tarkov and Sea of Thieves.Respectively,the hours watched for each increased by 161%,412%and 137%when a drops campaign was in effect.During these campaigns,the airtime also increased.For Lost Ark this value climbed by 101%,Escape from Tarkov by 162%and Sea of Thieves by 28%.This is likely due t

82、o more channels streaming the game while drops are active.In contrast to the viewership and airtime,the chat engagement of these games see an increase during drops for each game.The average number of chat participants per logged user increased by 39.1%for Lost Ark where the other two games seen decr

83、eases of 21.5 and 24.8%.HOURS WATCHEDAIRTIME(HOURS)CHAT ENGAGEMENT161%137%101%28%162%412%The drops campaigns for each game were analysed for consecutive days of an equal length when drops werent and were active.The periods of each were 14,3 and 10 days for Lost Ark,Escape from Tarkov and Sea of Thie

84、ves,respectively.These timelines were the most similar and accurate possible with the available 2022 data.SEA OFTHIEVES-24.8%TARKOV-21.5%LOST ARK+39.1%Lost ArkEscape from TarkovSea of ThievesLost ArkEscape from TarkovSea of Thieves80K60K40K20K10M8M5M3MNO DROPDROPDROPABOUT THIS REPORTDETAILED METHODO

85、LOGY&COMPANY OVERVIEW 33HOURS WATCHED:Total amount of time that has been watched by ALL the viewers that have tuned in the specified channels and/or platforms during the specified timeframe.PEAK CCV/PEAK VIEWERS:Maximum concurrent viewers tuned in the specified channels and/or platforms during the s

86、pecified timeframe.This metric refers only to the number of viewers captured at the minute of maximum viewership.HW=AVERAGE VIEWERS PER MINUTE*AIRTIME60METRICS&CONCEPTS DEFINITIONS/APPENDIXAMA(Average Minute Audience):The average audience size during any given minute of a live broadcast across all c

87、hannels.AIRTIME:Amount of time the channel has been live streaming.CHAT ENGAGEMENT:Number of unique registered viewers participating in chat divided by the number of unique registered viewers in the chat room.34STAY IN TOUCHStream Hatchet provides data from the top video game streaming sites via a r

88、obust business intelligence platform.We power insightful,informed decisions leading to innovation and growth through the aggregation of dynamic,granular data.REPORT BY/STREAM HATCHETEngine Gaming and Media,Inc.(NASDAQ:GAME)(TSXV:GAME)provides unparalleled live streaming data and social analytics,inf

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