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1、AutomotiveIndustry2024 The annual report on the most valuable and strongest Automobiles,Auto Components&Mobility brands February 2024Brand Finance Automotive Industry 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Ana

2、lysis 7Automobiles 100 9Automobiles Brand Value Ranking(USDm)17Auto Components 25 19Mobility 20 26Methodology 34Our Services 43Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combinatio

3、n of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,c

4、ertified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Qu

5、antifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and Fina

6、nceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Penny ErrickerGlobal Press EFor all other enquiries:+44 207 389 ForewordBrand Finance Automotive Industry 4David Haigh Chairman&CEO,Bra

7、nd FinanceBrand valuation helps companies understand the value of their brand and how it contributes to the overall value of the company.This important understanding can inform decision-making related to marketing and branding efforts,as well as provide a benchmark for future performance.It can also

8、 be used to help attract investors and secure financing,as a strong brand can be a valuable asset.Additionally,brand valuation can be useful in the event of a merger or acquisition,as it can help determine the value of the brand being acquired.Overall,brand valuation helps organisations understand t

9、he worth of their brand and how it fits into their overall business strategy.A strong brand can lead to improved business returns in several ways.First,a strong brand can help a company differentiate itself from its competitors and establish a unique identity in the market,which can lead to increase

10、d customer loyalty and retention.This,in turn,can lead to higher sales and revenue.A strong brand can also help a company command a higher price for its products or services,as consumers are willing to pay more for a brand they perceive as high-quality and trustworthy.In addition,a strong brand can

11、help a company attract top talent,as employees may be more attracted to work for a well-known and reputable brand.Finally,a strong brand can provide a company with a competitive advantage and help it weather economic downturns or industry disruptions.This year,Brand Finance has invested more in rese

12、arching and understanding customer perception of brands across the world than ever before,with original research taking place in dozens of jurisdictions globally.The report you are reading is based on this extensive original research,with the findings representing a catalyst for further conversation

13、s.If you want to help build a stronger brand,or if you want to better understand the value of your brand,please contact the Brand Finance team and I anytime.I look forward to the conversation and helping to build a more profitable future for your Gain InsightLeverage strategic insights to enhance yo

14、ur brands financial standing.Strategise effectively to position your brand as a market leader.Strategic GuidanceBenchmark your brand against industry standards for a competitive edge in the corporate landscape.Benchmark Your PerformanceEmpower your marketing team with comprehensive knowledge about y

15、our brands financial value.Empower Your Marketing TeamOptimise communication channels by understanding and articulating your brands financial significance.Enhance CommunicationDeepen your financial acumen and make well-informed decisions for corporate success.Deepen UnderstandingRequest your own Bra

16、nd Value ReportBrand Finances Brand Value Report provides a complete breakdown of the assumptions,data sources,and calculations used to determine your brands value,as well as brand equity research.Each report includes expert recommendations for growing brand value,driving performance,and gaining ins

17、ights into your position against +6,000 brandsOriginal market research on global,market and sector leading brands.Comprehensive coverage for market specific learnings that inform decision making.41 countriesBenchmark your brand against competitors and leverage industry level insights to empower your

18、 strategy.31 sectorsRobust market representation for a global perspective.+150,000 respondentsTake a longer view to track and learn from fast growing brands,market disrupters,and market leaders.Understand your brands standing in the market,what its known for relative to the competition,and what driv

19、es customer decision making so you can create a roadmap for success.8th consecutive yearStrategic InsightBrand Finances Global Brand Equity Monitor Research utilises a comprehensive framework to track and measure the core building blocks that underpin strong brands,while delivering nuanced insights

20、that direct strategy for understanding,maintaining and building brand strength.Brands,and customer relationship with brands,are complex.As such they require attention,direction and measured support if theyre to fulfil their potential.Our brand equity reports deliver expert insight and recommendation

21、s to power your brand strategies and valuation.Get Full Access to our Global DataRanking AnalysisMercedes-Benz retakes pole position as worlds most valuable Automobiles brand,while BYD is the only Chinese brand in the top 25 +Sustainable growth at the forefront:Mercedes-Benz leads with high-end focu

22、s amidst electric challenge +Elon Musks controversies impact Teslas reputation,yet revenue growth persists +Eco meets elite racing passion:New Flyer and Cupra lead with groundbreaking brand value growth through diverse strategies +Luxury and legacy:Ferraris stellar reputation and niche appeal drive

23、powerful brand strength +Chinese automobiles brands strengthen alongside production growth Brand Finance Automotive Industry 9Automobiles 100Sustainable growth at the forefront:Mercedes-Benz leads with high-end focus amidst electric challenge Mercedes-Benz has returned to pole position as the worlds

24、 most valuable Automobiles brand,boasting a brand value that climbed by 1%to reach$59.4 billion.This increment is reflective of a brand that has not only maintained its premium status but has also enhanced its operational and financial metrics.A noteworthy upgrade in its brand strength from 81.7 to

25、85.2,transitioning from an AAA-to AAA rating,underscores the brands robust and improving health.The keys to Mercedes-Benzs brand value success this year have been identified by Brand Finance researchers as being its adept cost control measures and a well-curated product mix,both of which have propel

26、led its Earnings Before Interest and Taxes(EBIT)and revenues upward.This focus,particularly on high-end passenger cars and premium vans,has been instrumental in driving revenue growth without resorting to excessive expansion,demonstrating a sustainable approach to scaling.This is particularly import

27、ant as the company (and many traditional European brands more broadly)is facing a significant challenge from Chinese electric car brands.Beyond financials,Mercedes-Benzs brand strength has seen an impressive increase,with Brand Finance research finding robust investment and equity alongside a surge

28、in customer service satisfaction.This satisfaction is not just anecdotal;it is supported by data showing significant improvements across nearly all Brand Investment pillars.Mercedes-Benz has also witnessed strong growth in familiarity,consideration,and reputation.Although there were less pronounced

29、increases in its Corporate Social Responsibility(CSR)hub,the overall brand perception remains overwhelmingly positive.However,the picture is not without its challenges.The brands performance metrics reveal a limited growth outlook,despite achieving a perfect score in price premium largely due to new

30、 competitors in the electric car space.This suggests that while Mercedes-Benz commands a strong market position,its future growth may face constraints,potentially due to market saturation or competitive pressures.Brand Finance Automotive Industry 10Top 10 Most Valuable Automobiles Brands 2024 Brand

31、Finance Plc.2024Automobiles 10041531098726+1%-12%+0.3%+17%+2%+45%-6%+4%210210021$59.4 bn$58.3 bn$52.7 bn$43.1 bn$41.0 bn$22.9 bn$20.9 bn$14.4 bn0 -0.5%$33.8 bn +7%$26.0 bn Mercedes-Benzs strategy of focusing on premium segments and operational efficiency has fortified its brand value and financial s

32、uccess.With Brand Finance research identifying increased brand strength and substantial investments in brand equity and customer service,Mercedes-Benz has reinforced its position as a leader in the luxury automotive sector.The challenge ahead will be to navigate limited growth expectations,leveragin

33、g its strong brand and premium pricing to sustain its market leadership in a competitive landscape.Alex Haigh Managing Director,Brand Finance Asia PacificBrand Finance Automotive Industry 11Elon Musks controversies impact Teslas reputation,yet revenue growth persists Tesla has suffered a significant

34、 fall in its brand valuation,witnessing a 12%decrease to$58.3 billion,losing top spot behind industry leader,Mercedes-Benz.Despite this decline in brand value,Brand Finance research has found that Teslas brand strength has remained relatively stable,albeit marginally decreasing from 80.9 to 80.5,mai

35、ntaining its AAA-rating.This stability in brand strength is crucial,indicating that Teslas core brand remains robust,with high levels of familiarity and recommendation among its consumer base.These metrics suggest that Tesla continues to enjoy strong brand loyalty and advocacy,critical components fo

36、r long-term success in the competitive automotive industry.However,challenges have emerged that impact Teslas brand perception and,subsequently,its valuation.Brand Finance researchers identified a moderate decrease in reputation,most likely linked to the controversial actions of its CEO,Elon Musk,wh

37、ich have had a negative impact on the brands image.Additionally,Teslas exposure to the Chinese market and the associated smaller long-term growth rate have also adversely affected revenue projections.Despite these obstacles,Teslas revenue has seen significant growth,attributed to the expansion of it

38、s manufacturing operations which has enabled increased vehicle deliveries.This growth is further bolstered by heightened environmental subsidies in the USA,reflecting governmental support for electric vehicles.The combination of high growth predictions and current revenue levels underscores a very h

39、igh brand performance for Tesla.Automobiles 100Brand Finance Automotive Industry 12Brand Value Change 2023-2024(%)Brand Finance Plc.2024Automobiles 100250%152%132%66%64%62%60%59%59%45%Eco meets elite racing passion:New Flyer and Cupra lead with groundbreaking brand value growth through diverse strat

40、egies New Flyer has seen an extraordinary surge in its brand value,skyrocketing to three-and-a-half its previous value(up 250%)to reach USD646 million,a testament to the companys strategic positioning and the burgeoning demand for electric vehicles(EVs)in the public transport sector.The brand attrib

41、utes this remarkable increase to its unique position in the EV bus market,coupled with strong commitments from British and Canadian Governments to fund public transport initiatives with EVs.These commitments have not only bolstered expectations of heightened demand but have also solidified New Flyer

42、s dominance in these prospective markets.Brand Finance Automotive Industry 13Automobiles 100Furthermore,the expectation for growth in other export markets contributes to the optimistic outlook for New Flyers brand.This trajectory underscores New Flyers adeptness at leveraging global shifts towards s

43、ustainable transportation,positioning it as a leader in the transition to green public transport solutions.Cupras brand value has achieved a remarkable ascent,soaring by 152%to reach USD807 million,reflecting the brands burgeoning prominence and appeal in the automotive sector.A significant factor c

44、ontributing to this impressive growth has been the strategic activities at Martorell,particularly highlighted by the production of the limited edition CUPRA Formentor VZ5 Taiga Grey.Launched in the last week of June 2022,this exclusive offering was limited to just 999 units,making it a coveted item

45、among enthusiasts and collectors.This limited edition was part of the broader production of 3,258 units of the CUPRA Formentor VZ5 throughout the year.This initiative not only underlines Cupras capacity for innovation and exclusivity but also significantly bolsters its brand value,showcasing the com

46、panys adeptness at creating highly desirable and premium automotive experiences that resonate with a discerning customer base.Brand Finance Automotive Industry 14Automobiles 100Top 10 Strongest Automobiles Brands 2024 Brand Finance Plc.202441531098726-0.7+2.9+2.5-0.4+6.7+1.8+3.4+4.302212212290.089.0

47、87.587.387.185.785.785.62 +0.886.7 -1.686.4 Luxury and legacy:Ferraris stellar reputation and niche appeal drive powerful brand strength Ferrari has demonstrated an exceptional performance in terms of brand value and strength,with its brand value surging by 43%to USD10.6 billion and achieving a bran

48、d strength index of 90.0,meriting an AAA+rating and the title as the worlds strongest automotive brand.This remarkable growth is underpinned by robust forecasts that anticipate strong further revenue growth.Ferraris profitability has seen rapid acceleration,particularly over the last two years,with

49、its stock performance notably outstripping the market by a staggering 60%year-on-year.Brand Finance research has found that the brands familiarity,recommendation,and reputation metrics are unsurprisingly stellar,reflecting Ferraris prestigious status in the automotive industry.However,the considerat

50、ion metric does not reach the same heights,which aligns with Ferraris strategic niche product positioning few consumers seriously consider the purchase of a Ferrari.Brand Finance Automotive Industry 15Automobiles 100This nuanced dynamic underscores Ferraris success in maintaining an exclusive appeal

51、 while expanding its brand value and strength,consolidating its position as a leading luxury automotive manufacturer.Toyotas brand value has remained steady at USD52.7 billion,with a brand strength index of 89.0,earning it an AAA rating and the position of second-strongest brand in the ranking.Toyot

52、as brand strength index has seen a significant uplift by 3 points,a reflection of substantial improvements,primarily attributed to an increase in brand equity,where Toyota scores exceptionally well.Brand Finance has identified that this improvement is driven by high scores in familiarity,considerati

53、on,and recommendation,alongside a sustained increase in reputation,highlighting Toyotas robust presence and esteem in the global automotive market.Despite Brand Performance being identified as the weakest aspect of Toyotas brand strength index score,declines in Toyotas price premium have been counte

54、rbalanced by gains across all other metrics within the BSI framework.Brand Finance research has identified that Toyotas website and apps have seen a significant increase in performance,enhancing the brands digital footprint and customer engagement.While revenue has seen an increase,it has not been d

55、ramatic enough to cause a major shift in brand value.Future growth forecasts remain steady,indicating a stable outlook for the brand.Local Indian brand Maruti Suzuki(brand value down 6%to USD2.4 billion)is the third-strongest brand in the automotive ranking,with a brand strength index of 87.5 and as

56、sociated AAA rating.Chinese automobiles brands strengthen alongside production growth Chinas automotive industry is entering a new era.Having overtaken Japan as the worlds biggest vehicle exporter in the first half of 2023,the industry has boomed in recent years,fuelled by strong global EV interest

57、which is driving further investments and exports.Bearing testament to this interest,BYD(brand value up 20%to USD12.1 billion),the most valuable Chinese automobiles brand in our rankings,overtook Tesla in the fourth quarter of 2023 in electric car production numbers.Brand Finance Automotive Industry

58、16Although Chinese automobiles brands witnessed fluctuations in their brand values,Brand Finance research found that 19 of the 22 Chinese brands included in the 2024 Brand Finance Automobiles ranking achieved brand strength increases.One such example is Geely.The brand witnessed a reduction in its b

59、rand value,plummeting 46%to USD3.1 billion,but achieved a brand strength increase of 5.7 points to 77.0,with a corresponding AA to AA+brand strength rating improvement.Brand Finance research found that Geelys brand strength improvement can be attributed to better customer service scores and innovati

60、on scores.Additionally,improvements in Corporate Social Responsibility(CSR)hub scores have contributed positively to Geelys BSI score.The brands growth forecasts remain optimistic,having achieved the maximum score of 10.Another example can be seen in Foton.Although Fotons brand value decreased by 41

61、%to USD935 million,this decline is multifaceted.Firstly,the decline was driven by a higher default risk which is attributed to its primary operation within a volatile Chinese market.Secondly,a downturn in Fotons revenues played a role.This revenue drop is a consequence of the current economic headwi

62、nds facing China,coupled with intensifying competition in the automobile sector.Foton,like Geely,recorded big improvements in brand strength,increasing their brand strength index score 11.2 points to 72.2,with the corresponding brand strength rating improvement from A+to AA.The examples of Geely and

63、 Foton above underscore the prevailing trend among Chinese automobiles brands in our rankings this year,painting a message of brand strength resilience as they navigate an increasingly competitive and uncertain global market environment.The automotive industry,particularly in China,is at a crossroad

64、s,grappling with internal challenges such as economic fluctuations and fierce market competition,as well as external pressures including changing global market dynamics and consumer preferences.Strategies focusing on innovation,customer service and international market expansion could play pivotal r

65、oles in stabilising and enhancing automobiles brands value and strength.Automobiles 1002024 Rank2023 RankBrandCountry2024 Brand ValueBrand Value Change2023 Brand Value2024 Brand Rating2023 Brand Rating122Mercedes-BenzGermany59,436+1.1%58,797AAAAAA-211TeslaUnited States58,272-12.0%66,207AAA-AAA-330To

66、yotaJapan52,673+0.3%52,493AAAAAA452PorscheGermany43,117+17.3%36,759AAAAAA541BMWGermany40,987+1.5%40,367AAAAAA-660VolkswagenGermany33,791-0.5%33,958AAA-AA+770HondaJapan25,947+7.1%24,219AAAAAA-892HyundaiSouth Korea22,942+44.6%15,863AAA-AAA-981FordUnited States20,902-6.1%22,267AA+AA+10100AudiGermany14,

67、423+3.8%13,895AAAAAA-11122BYDChina12111NissanJapan13152VolvoSweden14172FerrariItaly15141ChevroletUnited States16160KiaSouth Korea17131LexusJapan18202SubaruJapan19212RenaultFrance20272GMCUnited States21262CadillacUnited States22232JeepUnited States23292BUICKUnited States24191SuzukiJapan25250TratonGer

68、many26282LamborghiniItaly27-3Range RoverUnited Kingdom28342ScaniaSweden29322YamahaJapan30241HavalChina31310MahindraIndia32402AcuraJapan33382PeugeotFrance34331IsuzuJapan35350BentleyUnited Kingdom36221GeelyChina37301PolarisUnited States38371RAM TrucksUnited States39422LincolnUnited States40502Rolls-Ro

69、yceUnited Kingdom41410Maruti SuzukiIndia42492Bajaj AutoIndia43462SkodaCzech Republic44632ChanganChina45431MazdaJapan46361NIOChina47441LI AUTOChina48-3DefenderUnited Kingdom49542MANGermany50662KenworthUnited StatesBrand Finance Automotive Industry 17Brand Value Ranking(USDm)Top 100 most valuable Auto

70、mobiles brands 1-502024 Rank2023 RankBrandCountry2024 Brand ValueBrand Value Change2023 Brand Value2024 Brand Rating2023 Brand Rating51592HanChina52511FiatItaly53652IvecoItaly54552SongChina55521JaguarUnited Kingdom56391Great WallChina57-3International TrucksUnited States58481Harley-DavidsonUnited St

71、ates59531HeroIndia60451PolestarSweden61-3MitsubishiJapan62692FAW JiefangChina63581MINIUnited Kingdom64752DAFNetherlands65682CitronFrance66641OpelGermany67621Tata MotorsIndia68471XpengChina69702DaciaRomania70742HinoJapan71611MaseratiItaly72711Aston MartinUnited Kingdom73671GACChina74842SeresChina7583

72、2TangChina76772TVSIndia77561FISKER United States78601DongfengChina79571FotonChina80932PeterbiltUnited States81781YutongChina82721SinotrukChina83731WulingChina84982QinChina85-3DiscoveryUnited Kingdom86821RivianUnited States87791Ashok LeylandIndia88871DaihatsuJapan89801Royal EnfieldIndia901072CupraSpa

73、in91861DodgeUnited States92942AlpineFrance93761JAC MotorsChina94811OshkoshUnited States95911SeatSpain961132YuanChina971212New FlyerCanada98891PaccarUnited States99971Lucid MotorsUnited States100921KTMAustriaBrand Finance Automotive Industry 18Top 100 most valuable Automobiles brands 51-100Brand Valu

74、e Ranking(USDm)Bosch is in pole-position of Auto Components with$14.6 billion brand value,while Motherson accelerates by 86%,revving up with acquisitions +Bosch(brand value down by 6%to$14.6 billion)is top and strongest Auto Components brand +HYUNDAI MOBIS is the second-most valuable and fourth-stro

75、ngest(brand value up 51%to$5.5 billion)brand +Last years leader was Denso,remains third-strongest(brand value up 11%to$4.9 billion)+Fastest-growing and second-strongest was Motherson(brand value up 86%to$1.1 billion)Brand Finance Automotive Industry 20Auto Components 25Bosch(brand value down by 6%to

76、$14.6 billion)is top and strongest Auto Components brand Boschs emergence as the most valuable and strongest Auto Components brand,with a valuation of USD14.6 billion,reflects its market presence and strategic brand management.The stability in its Brand Strength Index(BSI),subsiding slightly from 78

77、.2 to 77.3,reflects a brand that has managed to maintain its stronghold amidst fluctuating market conditions.This stability,coupled with a commendable business performance last year,has provided a solid foundation for its valuation.Brand Finance research identified several key areas of success for B

78、oschs brand strength.Boschs performance in these metrics,including Brand I Admire and Positive Contribution,indicates a growing public and industry respect for its brand ethos and contributions.This recognition is further supported by updates in the Familiarity and Consideration evaluation.These dev

79、elopments underscore Boschs commitment to innovation,sustainability,and positive market impact,factors that are increasingly becoming determinants of brand strength and value in todays economy.Brand Finance Automotive Industry 21Top 25 Most Valuable Auto Components Brands 2024 Brand Finance Plc.2024

80、Auto Components 25109876+15%+20%-13%2122$2.1 bn$2.0 bn$1.8 bn1+54%$2.9 bn +13%$2.6 bn 1514131211+4%+0%+7%2111$1.6 bn$1.6 bn$1.5 bn1+16%$1.8 bn -11%$1.8 bn 2019181716+21%-10%+33%3201$1.0 bn$1.0 bn$1.0 bn1-2%$1.3 bn +86%$1.1 bn 2524232221+33%+16%+4%1101$0.9 bn$0.8 bn$0.8 bn1+8%$0.9 bn +5%$0.9 bn 41532

81、-6%+51%+11%+11%+12%30111$14.6 bn$5.5 bn$4.9 bn$3.1 bn$2.9 bn 12Brand Finance Automotive Industry 22Auto Components 25HYUNDAI MOBIS is the second-most valuable and fourth-strongest(brand value up 51%to$5.5 billion)brand Hyundai Mobis has marked its position as the second most valuable brand in the Au

82、to Components ranking with a remarkable 51%increase in brand value to USD5.5 billion,alongside a significant rise in its Brand Strength Index(BSI)from 63.9 to 71.9.This surge in brand strength and value is correlated with the companys strategic pivot towards becoming a software-oriented mobility pro

83、vider.By committing over 1 trillion won(USD772.3 million)annually to research and development for three consecutive years,Hyundai Mobis is not just expanding its portfolio but also redefining its market position from a traditional car parts manufacturer to a leader in the future mobility ecosystem.T

84、his investment in R&D has spurred a wave of new patent applications and orders for core components,fuelling record-high performances year on year.Brand Finance researchers found that Hyundai Mobiss financial performance provides solid backing to its rising brand value and forecasts.The company repor

85、ted a 24.9 percent increase in operating profit for the fourth quarter,alongside a 29.1 percent rise in revenue,highlighting the growing demand for high-margin modules and core components for electrification.Sales in its mainstay module and core part business saw a 25.3 percent increase from the pre

86、vious year,with electrification parts alone accounting for 9.7 trillion won in sales.These financial milestones are indicative of Hyundai Mobiss successful adaptation to market demands for electrification and its strategic positioning to capitalise on the shift towards electric and autonomous vehicl

87、es.Brand Finance Automotive Industry 23Top 25 Strongest Auto Components Brands 2024 Brand Finance Plc.2024Auto Components 25109876+3.8+8.8+0.5111269.067.667.31+1.870.9 +1.569.5 1514131211+1.9+10.7-0.9221266.064.562.91+12.167.1 +7.466.7 2019181716+7.5+4.9-0.2112262.661.560.31-2.162.9 +0.162.8 2524232

88、221+1.0-0.3+0.7311159.157.155.91-2.660.3 -1.259.9 41532-0.9+18.4+5.4+8.0+9.23302277.374.673.271.971.6 12Brand Finance Automotive Industry 24Auto Components 25Last years leader was Denso,remains third-strongest(brand value up 11%to$4.9 billion)Denso has solidified its standing as the third-strongest

89、brand,witnessing an 11%increase in brand value to USD4.9 billion.This growth is underpinned by a notable rise in its Brand Strength Index(BSI)from 67.8 to 73.2.Brand Finances brands valuation of Denso identified significant impacts from foreign exchange fluctuations,which have affected its valuation

90、 in USD terms,although its noteworthy that Densos value in JPY has increased by 5%.This dichotomy underscores the impact of currency movements on global brands and their market valuations.Additionally,Brand Finances research identified a reduction in brand familiarity for Denso,slightly offsetting s

91、ome of the increases in BSI.Densos strong brand value growth this year,driven by optimistic forecasts,demonstrates the companys ability to leverage its core strengths.The brands commitment to innovation,particularly in automotive parts and chips,alongside its ability to navigate external challenges,

92、reinforces its brand strength and market position.Brand Finance Automotive Industry 25Auto Components 25Fastest-growing and second-strongest was Motherson(brand value up 86%to$1.1 billion)Motherson has emerged as the fastest-growing and the second-strongest brand in the Auto Components sector,achiev

93、ing an exceptional 86%increase in brand value to USD1.1 billion.This remarkable growth is underscored by a significant leap in the Brand Strength Index(BSI)from 56.2 to 74.6.The increase in Mothersons brand value and strength can be attributed to two primary factors.In part,the growth of Motherson c

94、aused Brand Finance to research the brand in greater depth,a reflection of the enhanced recognition that the brand deserves.Further,and more substantially,the company has demonstrated impressive revenue growth year-over-year of over 20%,a self-evident testament to its operational success.Continued r

95、evenue growth play a crucial role in Mothersons increasing brand value,signalling confidence in Mothersons future performance.The successful integration of acquired entities such as SAS,Saddles,Rollon,and Ichikoh,illustrates Mothersons strategic expansion and its efforts towards unlocking the full b

96、rand value of these entities in the future.The additional revenue stemming from these strategic acquisitions has significantly contributed to Mothersons brand value increase.Despite a reported profit fall of 18%YoY to Rs 202 crore,revenue surged by 28%.1.Recognizing Boschs growing dominance in the a

97、uto component industry(now exceeding 50%of their revenue),Brand Finance reclassified Bosch,placing them alongside other leading auto component players.2.Acknowledging Continentals operations across the Auto Components and Tyres industries,Brand Finance conducted separate valuations for each sector t

98、o capture their distinct brand value.Uber remains the first cab on rank,with Enterprise and Hertz well behind +Uber(brand value up 28%to$29.7 billion)retains top spot +Shifting gears:Enterprise accelerates brand value,while Hertz takes the eco route+The fastest-growing brand is Bolt (brand value up

99、231%to$457 million)+The strongest brand is Localiza(brand value up 90%to$2.3 billion)with extraordinarily fast growth Brand Finance Automotive Industry 27Mobility 20Uber(brand value up 28%to$29.7 billion)retains top spot Uber has achieved a significant brand value increase of 28%to USD29.7 billion t

100、his year,solidifying its position at the forefront of its industry.This growth is not just a testament to its financial success but also reflects a significant improvement in brand strength,with its score rising from 70.6 to 74.1.Such a leap indicates a robust enhancement in the brands health and ma

101、rket position.Research by Brand Finance underscores this advancement,highlighting Ubers high and escalating familiarity among consumers,alongside growing consideration.Moreover,Uber is experiencing an increase in both volume and price premium,suggesting a strengthening in consumer preference and wil

102、lingness to pay more for its services after years of loss-leading operations.The overall brand values rise can be largely attributed to robust revenue growth and an improvement in brand strength.Even though forecasted revenue growth has moderated compared to previous projections,the company is now,f

103、or the first time,achieving a profit.This gives confidence that Ubers brand has significant value,especially as the company pivots from a focus on growth to a focus on profitability.The inclusion of two new components to the Brand Strength Index(BSI)structure for the mobility sectorprice premium acc

104、eptance and recommendationhas seen Uber excel,indicating strong consumer trust and endorsement of the brand.Furthermore,the resurgence of global tourism and the diminishing impact of the pandemic have spurred an increased demand for travel,benefiting Uber significantly.In response to rising demand,U

105、bers operating model allows for price adjustments,often leading to higher revenues from customers willing to pay more for priority services.This dynamic underscores Ubers adeptness at capitalising on market conditions to enhance its brand value and financial performance.These developments showcase U

106、bers agility in navigating market changes and its ability to leverage brand strength for financial growth.The strategic adjustments in its business model,coupled with an acute understanding of consumer behaviour and preferences,have contributed to Ubers increasing brand value,making it a case study

107、in brand and business management in the modern economy.Alex HaighManaging DirectorBrand Finance Automotive Industry 28Top 20 Most Valuable Mobility Brands 2024 Brand Finance Plc.2024Mobility 20109876+22%+9%+51%2211$2.2 bn$1.6 bn$1.5 bn0+90%$2.3 bn +50%$2.2 bn 1514131211+22%-14%2023$0.8 bn$0.7 bn$0.7

108、 bn1+58%$1.2 bn +7%$0.9 bn 2019181716+13%+231%-1012$0.5 bn$0.5 bn$0.4 bn3-9%$0.7 bn +91%$0.6 bn 41532+28%+66%+27%+49%+16%00021$29.7 bn$12.8 bn$4.7 bn$3.7 bn$3.3 bn Brand Finance Automotive Industry 29Mobility 20Shifting gears:Enterprise accelerates brand value,while Hertz takes the eco routeEnterpri

109、se(brand value up 66%to$12.8 billion)and Hertz(brand value up 27%to$4.7 billion)remained as the second and third most valuable brands in this sector.This year,Enterprises brand strength experienced a slight decrease,moving from 76.7 to 75.8.Brand Finance research attributed this dip to a minor fall

110、in consumer familiarity with the brand and its Environmental,Social,and Governance (ESG)-related performance.However,its notable that consideration for Enterprise surged,indicating that the brand is now rated extremely high in terms of consumer consideration.This mixed result in brand strength metri

111、cs suggests a nuanced picture,where research has found that specific challenges are offset by significant gains in different brand perception areas.Despite the decline in brand strength,Enterprises overall brand value saw a considerable increase,underpinned by stellar financial performance.Enterpris

112、e Holdings reported a turnover exceeding USD30 billion,a testament to its robust business model and strategic diversification in its mobility portfolio.This diversification aims to cater to a broad spectrum of customer needs,highlighting Enterprises adaptability and innovative approach to service pr

113、ovision.Furthermore,the recovery of tourism post-COVID-19 has buoyed the car rental sector,with Enterprise benefiting significantly from the resurgence in travel and tourism activities.The companys ability to leverage the rebound in global travel showcases its market resilience and strategic foresig

114、ht in navigating the pandemics challenges.Brand Finance Automotive Industry 30Mobility 20Comparatively,Hertzs brand strength saw a marginal increase from 71.8 to 72.8,indicating a stable yet slightly improving brand perception in the market.The introduction of the recommendation metric,where Hertz p

115、erformed well,alongside increases in familiarity and consideration,suggests positive consumer sentiment.However,challenges remain,particularly with the Hertz app,which has faced criticism from users despite promotional efforts.In a notable strategic pivot,Hertz obtained global attention for its deci

116、sion to purchase 100,000 Tesla vehicles,yet more recently announced plans to sell off a significant portion of its electric vehicle fleet to reinvest in conventional gasoline-powered vehicles.This move,occurring within a short span and reflecting a drastic shift in strategy towards EVs,has garnered

117、attention and may influence brand perception and strategic positioning in the evolving automotive rental market.Brand Finance Automotive Industry 31Top 20 Strongest Mobility Brands 2024 Brand Finance Plc.2024Mobility 20109876-0.8+3.9-4.2121270.670.569.21+1.072.8 +2.572.6 1514131211+1.0+4.3-1.0112264

118、.663.860.12+0.368.1 -1.265.6 2019181716-3.0-112353.853.552.73-3.060.1 -2.159.6 41532+12.1+2.6-0.9+4.0+3.52012278.577.375.875.474.1 Brand Finance Automotive Industry 32Mobility 20The fastest-growing brand is Bolt (brand value up 231%to$457 million)Bolt has emerged as the fastest-growing brand in the

119、mobility sector,with its brand value skyrocketing to more than triple last years value of USD138 million to USD457 million this year.This remarkable growth is underpinned by a modest increase in brand strength,from 63.6 to 64.6 and significant revenue growth.Brand Finance has attributed the improvem

120、ent in Bolts brand strength to the introduction of new components in the evaluation,areas where Bolt has shown commendable performance.The phenomenal increase in Bolts brand value is primarily due to an impressive surge in revenue,with Bolt Technologys turnover increasing by 152%in 2022 to 1.3 billi

121、on.This financial achievement is significant,especially considering the companys operational losses,which were markedly reduced from over 547 million the previous year to 72 million in 2022.While the reduction in losses indicates improving operational efficiency and cost management,the continued ope

122、ration at a loss raises questions about the sustainability of Bolts growth trajectory and whether adjustments to the Residual Returns (RR)should be considered due to the negative margin.Bolts rapid brand value growth,combined with strategic financial management and operational adjustments,positions

123、the company as a notable case study in brand development within the competitive mobility sector.The balancing act between aggressive revenue growth and the challenges of achieving profitability underscores the complexities faced by fast-growing companies in the digital and mobility marketplaces.As B

124、olt continues to evolve,the strategic decisions it makes in addressing its brand strength attributes and financial health will be critical in sustaining its growth momentum and achieving long-term profitability.Brand Finance Automotive Industry 33Mobility 20The strongest brand is Localiza(brand valu

125、e up 90%to$2.3 billion)with extraordinarily fast growth Localiza has established itself as the strongest brand in its sector,leading to extraordinary growth in brand value of 90%to USD2.3 billion.This significant enhancement in brand value is mirrored by a substantial rise in brand strength,with the

126、 Brand Strength Index(BSI)jumping from 66.4 to an impressive 78.5.Such a leap is indicative of Localizas robust position in its key local Brazilian markets,bolstered by exceptional financial performance.The companys revenue growth has been described as nearly exponential,a testament to its operation

127、al efficiency,market penetration,and the positive reception of its services by customers.The remarkable increase in Localizas brand value is largely attributed to its stellar financial results,which have surpassed expectations.Analyst forecasts remain optimistic,reflecting confidence in Localizas bu

128、siness model and its capacity for sustained growth.This reassessment is due to a combination of strategic business decisions,market expansion,and the companys ability to capitalise on emerging opportunities in the mobility sector.The overall increase in Localizas brand strength is a result of severa

129、l factors,including strong(and improving!)familiarity in its Brazilian market and a surprisingly high price premium evaluation.This Brand Finance research indicates that customers not only recognise and prefer Localiza over its competitors but are also willing to pay more for its services,suggesting

130、 a high level of brand loyalty and perceived value.The companys ability to command a price premium is particularly noteworthy in the competitive car rental and mobility industry,where price sensitivity is often a significant factor in consumer decision-making.Localizas success story is a combination

131、 of strategic foresight,operational excellence,and a deep understanding of customer needs and market dynamics.The companys substantial brand strength and valuation growth underscore its market leadership and the effectiveness of its business strategies.As Localiza continues to expand its footprint a

132、nd diversify its services,its brand is set to remain a critical asset in driving future growth and maintaining its competitive edge in the global mobility landscape.MethodologyDefinitionsEnterprise ValueBranded Business ValueBrand ContributionMetaFacebookFacebookFacebook+Enterprise ValueThe value of

133、 the entire enterprise,made up of multiple branded businesses.Where a company has a purely mono-branded architecture,the enterprise value is the same as branded business value.Brand Value+Branded Business Value The value of a single branded business operating under the subject brand.A brand should b

134、e viewed in the context of the business in which it operates.Brand Finance always conducts a branded business valuation as part of any brand valuation.We evaluate the full brand value chain in order to understand the links between marketing investment,brand-tracking data,and stakeholder behaviour.+B

135、rand ContributionThe overall uplift in shareholder value that the business derives from owning the brand rather than operating a generic brand.The brand values contained in our league tables are those of the potentially transferable brand assets only,making brand contribution a wider concept.An asse

136、ssment of overall brand contribution to a business provides additional insights to help optimise performance.+Brand ValueThe value of the trade mark and associated marketing IP within the branded business.Brand Finance helped to craft the internationally recognised standard on Brand Valuation ISO 10

137、668.It defines brand as a marketing-related intangible asset including,but not limited to,names,terms,signs,symbols,logos,and designs,intended to identify goods,services or entities,creating distinctive images and associations in the minds of stakeholders,thereby generating economic benefits.Brand V

138、alueBrand Finance Automotive Industry 35What is Brand Value?Brand value refers to the present value of earnings specifically related to brand reputation.Organisations own and control these earnings by owning trademark rights.All brand valuation methodologies are essentially trying to identify this,a

139、lthough the approach and assumptions differ.As a result published brand values can be different.These differences are similar to the way equity analysts provide business valuations that are different to one another.The only way you find out the“real”value is by looking at what people really pay.As a

140、 result,Brand Finance always incorporates a review of what users of brands actually pay for the use of brands in the form of brand royalty agreements,which are found in more or less every sector in the world.This is sometimes known as the“Royalty Relief”methodology and is by far the most widely used

141、 approach for brand valuations since it is grounded in reality.It is the basis for a public rankings but we always augment it with a real understanding of peoples perceptions and their effects on demand from our database of market research on over 3000 brands in over 30 markets.Disclaimer Brand Fina

142、nce has produced this study with an independent and unbiased analysis.The values derived and opinions produced in this study are based only on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear.Brand Finance accepts no responsibili

143、ty and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate.The opinions and financial analysis expressed in the report are not to be construed as providing investment or business advice.Brand Finance does not intend the report to

144、 be relied upon for any reason and excludes all liability to any body,government or organisation.Brand is defined as a bundle of trademarks and associated IP which can be used to take advantage of the perceptions of all stakeholders to provide a variety of economic benefits to the entity.Brand Valua

145、tion MethodologyBrand Finance Automotive Industry 361.Brand ImpactWe review what brands already pay in royalty agreements.This is augmented by an analysis of how brands impact profitability in the sector versus generic brands.This results in a range of possible royalties that could be charged in the

146、 sector for brands(for example a range of 0%to 2%of revenue).We adjust the rate higher or lower for brands by analysing Brand Strength.We analyse brand strength by looking at three core pillars:“Inputs”which are activities supporting the future strength of the brand;“Equity”which are real current pe

147、rceptions sourced from our market research and other data partners;“Output”which are brand-related performance measures such as market share.Each brand is assigned a Brand Strength Index(BSI)score out of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a cor

148、responding Brand Rating up to AAA+in a format similar to a credit rating.2.Brand StrengthThe BSI score is applied to the royalty range to arrive at a royalty rate.For example,if the royalty range in a sector is 0-5%and a brand has a BSI score of 80 out of 100,then an appropriate royalty rate for the

149、 use of this brand in the given sector will be 4%.3.Brand Impact x Brand StrengthWe determine brand-specific revenues as a proportion of parent company revenues attributable to the brand in question and forecast those revenues by analysing historic revenues,equity analyst forecasts,and economic grow

150、th rates.We then apply the royalty rate to the forecast revenues to derive brand revenues and apply the relevant valuation assumptions to arrive at a discounted,post-tax present value which equals the brand value.4.Forecast Brand Value Calculation credibilityBrand Valuation MethodologyBrand Finance

151、Automotive Industry 37Brand Strength MethodologyBrand Strength IndexMarketing InvestmentBusiness PerformanceStakeholder EquityWidely recognised factors deployed by marketers to create brand loyalty and market share.Perceptions of the brand among different stakeholder groups,with customers being the

152、most important.Quantitative market and financial measures representing the success of the brand in achieving price and volume premium.Analytical rigour and transparency are at the heart of our approach to brand measurement at Brand Finance.Therefore,in order to adequately understand the strength of

153、brands we conduct a structured,quantitative review of data that reflect the Brand Value Chain of brand-building activities,leading to brand awareness,perceptions and onwards to brand-influenced customer behaviour.To manage the Brand Value Chain process effectively we create and use the“Brand Strengt

154、h Index”(BSI).This index is essentially a modified Balanced Scorecard split between the three core pillars of the Brand Value Chain:Brand Inputs,Brand Equity and Brand Performance.Brand Finance Automotive Industry 381.Attribute Selection and WeightingAlthough we follow a general structure incorporat

155、ing the three pillars(Brand Inputs,Brand Equity and Brand Performance),the attributes included are different depending on the sector.A brand strength index for a luxury apparel brand will differ in structure from an index designed for a telecommunications brand.An index for luxury apparel brand may

156、emphasize the exclusiveness,word of mouth recommendation,and price premium,whereas an index for a telecommunications company may emphasis customer service and ARPU as important metrics.These attributes are weighted according to their perceived importance in driving the following pillar:Brand Investm

157、ent measures in driving Brand Equity;Brand Equity measures for Brand-Related Business Performance measures;and finally the relevance of Brand-Related Business Performance measures for driving business value.In order to convert raw data in to scores out of 10 that are comparable between attributes wi

158、thin the scorecard,we then have to benchmark each attribute.We do this by reviewing the distribution of the underlying data and creating a floor and ceiling based on that distribution.Each brand is assigned a Brand Strength Index(BSI)score out of 100,which feeds into the brand value calculation.Base

159、d on the score,each brand is assigned a corresponding rating up to AAA+in a format similar to a credit rating.Analysing the three brand strength measures helps inform managers of a brands potential for future success.3.Benchmarking and Final ScoringBrands ability to influence purchase depends primar

160、ily on peoples perceptions.Therefore,the majority of the Brand Strength Index is derived from Brand Finances proprietary Global Brand Equity Research Monitor research,a quantitative study of a sample of over 100,000 people from the general public on their perceptions of over 4,000 brands in over 25

161、sectors and 37 countries.However,at Brand Finance we also believe that there are other measures that can be used to fill gaps that survey research may not capture.These include total investment levels for example in marketing,R&D,innovation expenditure,that can a better guide to future performance t

162、han surveys.They also include online measures such as ratings by review sites and social media engagement that can give a more granular understanding of marketing effectiveness.Finally they also include real behaviour for example net additions,customer churn and market share,to overcome the tendency

163、 for surveys to incorporate intended behaviour rather than real.Over a period of 3 to 4 months each year,we collect all this data across all the brands in our study in order to accurately measure their comparative strength.2.Data CollectionBrand Strength MethodologyBrand Finance Automotive Industry

164、39Brand Research MethodologyFor brands that specialize in B2B relationships and transactions,its important to understand Brand Equity amongst their relevant target audience to have a holistic view of brand value and empower brand strategies through actionable insights and the monitoring of market tr

165、ends.Our B2B practice have initiated a global study on the IT services market,conducting a structured quantitative assessment amongst a global network of senior business transformation and IT decision makers.The insights from the study will enable B2B brands to have actionable insights to grow their

166、 brand and business.RegionsSample SizeCountrySample by CountryNorth America354United States292Canada62Asia-Pacific(APAC)216Singapore50Japan51India85Australia30Europe291Spain16Sweden8Germany70France36Italy38United Kingdom109Latin America(LATAM)101Brazil51Mexico50Brand KPIs and Diagnostics +Knowledge+

167、Consideration+Usage+Loyalty+RecommendationBrand Funnel+Reputation,Strategy,Quality+Functional Image drivers(24)Value Innovation Culture+Emotional connection Brand Image&Personality +Role,Seniority,Location,Responsibilities+Interests&Sponsorship Engagement +Recognised Industry TrendsRespondent Profil

168、e +Male-72%+Female-28%GenderBrands included in the study:Accenture,Atos,Capgemini,CGI,CI&T,Cognizant,Deloitte,Dextra,DTI,DXC Technology,EPAM,EY,Fujitsu,Globant,HCLTech,Hexaware Technologies,HPE,IBM Consulting,Infosys,Ioasis,KPMG,Kyndryl,LTIMindtree,NTT Data,Persistent Systems,PwC,Reply,Sopra Steria,

169、Stefanini,TCS,Tech Mahindra,Thoughtworks,TietoEvry,Tivit,Wipro,Xerox,ZupBrand Finance Automotive Industry 40Brand Research MethodologyWhich of the following job titles is the closest match for your current role?Which of the following job titles is the closest match for your current role?Director C-s

170、uite(CEO/CXO)Senior Managers General Manager Senior VP Senior VP Other Sole decision maker Member of a team that makes the decision Authorize spending(and have input)Significant influenceBrand Research Respondent Profile30%25%20%15%10%5%0$100m5%12%22%25%19%16%Average digital transformation services/

171、IT consulting order sanctioned/approved by you/your team$500m$500-$999m$1bn$4.9bn$5bn$9.9bn$10bn+70%60%50%40%30%20%10%00%65%19%8%8%Companys annual revenue(operating budget if public sector)Brand Finance Automotive Industry 4125%21%16%12%10%9%7%16%63%17%5%Brand Research MethodologyQuestionsHow famili

172、ar are you with the below firms digital transformation services/IT consulting?Which of these options best describes your likelihood to consider using/purchasing the following brand(s)digital transformation services/IT consulting in the future?Have you or your company purchased digital transformation

173、 services/IT consulting from this firm in the last two years?How good,in your opinion,is the overall reputation of the companies listed below?On a scale of 0-10,with 0 being very poorly and 10 being very strongly,how would you rate this brand on the following attributes:meet my needs,a brand I trust

174、,a brand I admire.Please select which statement you agree more with regarding the price for the service offered by this brand:So cheap I doubt its quality,cheap but bargain for the price,average price,expensive but worth the price,too expensive for what you get.On a scale on 0 to 10,how likely are y

175、ou to recommend the following brands?How would you rate the quality of these companies services compared to others?How would you rate the sustainability of these companies in terms of its actions to protect the environment and in supporting communities and wider society?Thinking about the past 30 da

176、ys,have you had any kind of conversation or exchange of views about the brands listed below.Please think about conversations in person,on the phone,messaging apps,online forums,social media post,etc.Which of the below brands to you remember seeing,hearing or reading about in advertising,communicatio

177、ns or media(including sponsorship,events,industry publications etc.)?Which of the below channel(s)/platform(s)do you remember seeing this communicating and being active on?How would you rate the AI vision and capabilities of these companies?-To what extent do you agree or disagree that the following

178、 brand is?-Committed to the environmental aspects of sustainability(e.g.,climate change,avoiding waste/pollution,preservation of wildlife etc.).-Committed to the social aspects of sustainability(e.g.,Women in Tech,equality,diversity and inclusion,education,etc.)-Well managed and governed(e.g.,has a

179、competent,diverse,and experienced leadership,treats customers and suppliers fairly,not corrupt etc.).DemographicsWhat is your current age?Which gender do you identify as?A quick question about sports and interests.Which of these things do you follow,in-person,on TV or online?Please select all that a

180、pplyKey Survey Questions Brand Finance Automotive Industry 42Our ServicesBrand Research What gets measured.+Brand Audits+Primary Research+Syndicated Studies+Brand Scorecards+Research Analytics+Soft PowerAre we building our brands strength effectively?How do I track and develop my brand equity?How st

181、rong are my competitors brands?Are there any holes in my existing brand tracker?What do different stakeholders think of my brand?Brand Evaluations are essential for understanding the strength of your brand against your competitors.Brand Strength is a key indicator of future brand value growth whethe

182、r identifying the drivers of value or avoiding the areas of weakness,measuring your brand is the only way to manage it effectively.Questions we can help answer:Brand Finance Automotive Industry 44Consulting ServicesMake branding decisions using hard dataBrand Finance Automotive Industry 44In-depth e

183、xternal benchmarking comparisons against direct competitors across key KPIs through the Brand Strength Index framework.BenchmarkingDiagnose Brand Strengths&Weaknesses What is my brand known,and not known for?How do I leverage or optimize my brand position to grow brand value?Brand Associations&Marke

184、t PositioningStatistical correlation analysis to understand what is important in driving Brand Consideration,Reputation,Brand Strength and Value.Drivers AnalysisBrand Insights Make your brands business case.Consulting ServicesBrand Finance Automotive Industry 45Brand Finance Automotive Industry 46+B

185、rand Impact Analysis+Tax&Transfer Pricing+Litigation Support+M&A Due Diligence+Fair Value Exercises+Investor ReportingBrand Valuations are used for a variety of purposes,including tax,finance,and marketing.Being the interpreter between the language of marketers and finance teams they provide structu

186、re for both to work together to maximise returns.How much is my brand worth?How much should I invest in marketing?How much damage does brand misuse cause?Am I tax compliant with the latest transfer pricing?How do I unlock value in a brand acquisition?Questions we can help answer:Brand Valuation Make

187、 your brands business case.Consulting ServicesBrand Finance Automotive Industry 46Once you understand the value of your brand,you can use it as tool to understand the business impacts of strategic branding decisions in terms of real financial returns.Which brand positioning do customers value most?W

188、hat are our best brand extension opportunities in other categories and markets?Am I licensing my brand effectively?Have I fully optimised my brand portfolio?Am I carrying dead weight?Should I transfer my brand immediately?Is a masterbrand strategy the right choice for my business?+Brand Positioning

189、+Brand Architecture+Franchising&Licensing +Brand Transition+Marketing Mix Modelling +Sponsorship StrategyQuestions we can help answer:Brand Strategy Make branding decisions with your eyes wide open.Consulting ServicesBrand Finance Automotive Industry 47Sustainability and ESG have never been more imp

190、ortant considerations for marketers,finance professionals,and the brands they serve.Our sustainability services bring clarity,allowing you to make the right decisions to add value,protect yourself from risk,and do the right thing.+Perceptions Evaluation and Tracking +Sustainability ROI Analysis +Com

191、petitor Insights and Positioning Recommendations +Materiality Exercises +Stakeholder Engagement and Workshops +Sustainability Reporting and Disclosure Support How important is sustainability in driving the choices of customers,employees,and investors?Which sustainability issues are most relevant to

192、my brand?How sustainable is my brand perceived to be versus competitors?What is the potential value of enhancing perceptions?Could value be at risk?If so,how much?How do I secure investment or budget allocation?How do I improve performance and perceptions?Questions we can help answer:Brand Sustainab

193、ility Understand perceptions and align them with performance.Consulting ServicesBrand Finance Automotive Industry 48Sponsorships are often amongst the most extensive,influential,and expensive brand building activities a company can undertake.We use the same techniques applied in brand valuation,such

194、 as research,financial modelling,and strategic analysis.This approach helps marketing and finance managers to understand the effectiveness of sponsorships and maximise ROI.Advertising equivalency,and traditional research interpretation of sponsorships,fails to adequately address key questions around

195、 brand building and value creation.Brand Finance takes a broader view to understand sponsorships in the context of achieving brand and business objectives.Can I develop a sponsorship strategy to match commercial objectives?Is the partnership a good fit?What is the short-term impact on business perfo

196、rmance?What impacts there on long-term brand building metrics?What is my financial return from the sponsorship investment?Should the partnership be renewed,and if so,at what price?How does my sports partnership compare to the market?Questions we can help answer:Sponsorship ServicesMaximise value fro

197、m your sponsorships.Consulting Services+Sponsorship Strategy+Partnership Opportunity Analysis+Return on Investment Analysis+Partnership Tracking+Sports Investment Due Diligence+Sponsorship Prospectus building+Activation Measurement&StrategyBrand Finance Automotive Industry 49Brand Dialogue Limited i

198、s a member of the Brand Finance Plc Group.With strategic planning and creative thinking,we develop communications plans to create dialogue with stakeholders that drives brand value.Our approach is integrated,employing tailored solutions for our clients across PR and marketing activations,to deliver

199、strategic campaigns,helping us to establish and sustain strong client relationships.We also have a specific focus on geographic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue Services+Brand&Communications Strategy+Campaign Planning+Market Res

200、earch&Insights+Media AnalysisResearch,Strategy&Measurement+Promotional Events+Conference Management+Native Advertising+Retail MarketingMarking&Events+Crisis Communications+Brand Positioning&Reputation+Corporate Social Responsibility+Geographic BrandingStrategic Communications+Press Releases+Bespoke

201、Publications,Blogs&Newsletters+Marketing Collateral Design+Social Media ContentContent Creation+Media Relations+Press Trips&Events+Strategic Partnerships&Influencer Outreach+Social Media ManagementPublic Relations&CommunicationsFor further information on our services and valuation experience,please

202、contact your local representative:Market ContactEmailAfricaJeremy Sampsonj.sampsonbrandfi Asia Pacifi cAlex Haigha.haighbrandfi AustraliaMark Crowem.crowebrandfi BrazilEduardo Chavese.chavesbrandfi CanadaLaurence Newelll.newellbrandfi China Scott Chens.chenbrandfi East Africa Walter Seremw.serembran

203、dfi FranceBertrand Chovetb.chovetbrandfi Germany/Austria/SwitzerlandUlf-Brun Drechselu.drechselbrandfi IndiaAjimon Francisa.francisbrandfi IrelandDeclan Ahernd.ahernbrandfi ItalyMassimo Pizzom.pizzobrandfi MexicoLaurence Newelll.newellbrandfi Middle EastAndrew Campbella.campbellbrandfi NigeriaTunde

204、Odumerut.odumerubrandfi PolandKonrad Jagodzinskik.jagodzinskibrandfi PortugalPilar Alonso Ulloap.alonsobrandfi RomaniaMihai Bogdanm.bogdanbrandfi South AmericaPilar Alonso Ulloap.alonsobrandfi SpainPilar Alonso Ulloap.alonsobrandfi Sri LankaAliakber Alihussaina.hussainbrandfi SwedenAnna Brolina.brolinbrandfi TurkeyMuhterem Ilgnerm.ilgunerbrandfi United KingdomAnnie Browna.brownbrandfi USALaurence Newelll.newellbrandfi VietnamQuyen Luongq.luongbrandfi Brand Finance Network Brand Finance Automotive Industry 51Contact usT:+44(0)20 7389 9400E:W: