支持直接招生.ppsx

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1、Powering Direct AdmissionsGreg BowdlerThe University of TampaEmily SmithCollegeVineJune 2023Powering Direct AdmissionsEducational excellence in a sunny,urban oasis.Medium-sized private university in Tampa,Florida10,566 students enrolled(Undergraduate and Graduate)200+academic programs of studyStuden

2、ts from all 50 States and most of the worlds countries2,500+degrees conferred annuallyThe worlds largest network connecting students with colleges.2M+students and a new one joins every 30 sec350+colleges actively recruiting students3,500+school counselorsThousands of studentcollege connections made

3、every weekDirect Admissions Thousands of offers sent Various Institution types 15%match rate5What is direct admissions?Operationalizing direct admissions in SlateCase Study:Year 1 learnings at Tampa123AgendaWhat is direct admissions?Operationalizing direct admissions in SlateCase Study:Year 1 learni

4、ngs at Tampa123AgendaWhat is direct admissions?AwarenessResearchApplyApplication ReviewAdmittedEnrolledProfile ReviewMatchTraditional AdmissionsDirect AdmissionsBenefits of direct admissions9Reduced Student AnxietyExtended Yield TimelinePlug Enrollment GapsReach New PopulationsDirect admissions has

5、many different flavorsVendorIn-HouseState-Run Increased reachPrebuilt functionalityMediated relationship Less controlLimited configurabilityPotential dupes Full controlFull configurabilityDirect student relationship Limited inquiry poolIncreased ops overheadTech implementation cost Usually freeLocal

6、 community supportDistrict/county relationship123 State-runThe payoff varies based on the bet“Spray and pray”(e.g.1%match rate)style programs feel spammy and hurt your brand with students Targeted programs with structured communication expand enrollment and enhance your brand with students Direct ad

7、missions is more effective earlier in the recruitment cycleThe timing of your program mattersTiming in application seasonMatch rateOct/Nov/Dec20%Jan/Feb/March15%April/May/June8%What is direct admissions?Operationalizing direct admissions in SlateCase Study:Year 1 learnings at Tampa123AgendaStudent J

8、ourney on CollegeVineStudents are intentionally joining to connect with colleges,and opting in to have their profile shared.They are expecting and hoping to hear from colleges!Staff Journey on CollegeVineWhere Direct fits in Slate161.Achieve operational alignment2.Setup,Test,Launch3.Deploy your yiel

9、d machine1:Operational alignment is key Staff is aligned at all levels Timing for rollout is communicated Admissions and aid criteria are firm Student and staff journeys are mapped out and legible2:Setup,Test,LaunchMake sure you can receive applicationsEnsure accurate mapping of source&target data f

10、ields Develop process for deduping applicationsEvaluate downstream comms and workflowEvaluate incremental training needsPlan for segment-specific workflowsSend test files through your entire workflowTest multiple files to account for edge casesRelease your deciders and go live!Communicate early succ

11、essesDeploy counselors for yield Celebrate!3:Deploy your yield machine Critical to notify students that they will be sent offers Handled automatically by CollegeVines program Timing of offers is critical-earlier in the cycle is betterMaking sure that direct admits participate in yield activities Cam

12、pus events Individual comms from territory counselors One-to-many communications Parent engagement Clear communication around financial aid Concrete pathway to enrollment Fine tuned communication incorporating persona and preference data19What is direct admissions?Operationalizing direct admissions

13、in SlateCase Study:Year 1 learnings at Tampa123AgendaOur experience with direct admissions21 The importance of alignment between leadership and operations team The importance of accepting students earlier in the cycle The importance of solidifying workflows and comms for direct admits before launchT

14、ampa learned three key lessons in year 1Lesson#1You need to have alignment between leadership and operations23 Leadership moving too fast-over-eagerness to begin caused downstream operational challenges that flipped switch from well-planned-out to triage Admissions staff and other departments found

15、out about the program when live data started entering the system Inconsistent evaluation and aid awards lead to operational challengesLesson#2Its critical to accept students earlier in the cycle24 Direct admissions is much more effective“early”in cycle Afforded the ability to build a longer relation

16、ship with students and more time for existing yield infrastructure to take hold Tampa launched and started accepting matches in late December reduced first-year impact of programLesson#3Workflows and communication are brittle without advance planning25 Advance planning was critical-on-the-fly build

17、out of workflow and communication was not ideal Delay in data-flow to Slate meant some students werent sent timely communication that impacted yield Some students didnt receive the correct financial aid award had to develop workarounds to overwrite automated packaging.Q&A26Greg Bowdlergbowdlerut.eduDirector,Enrollment Operations and Communications,Enrollment ManagementEmily SVP Partner Success#SlateSummit