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1、Southern AfricaGlobalUnited KingdomCentral&South AmericaBrazilIndiaIndonesiaMacauJapanSpainSouth KoreaMACEOSMalaysiaPeruArgentinaAsiaColombiaPanamaUruguayHong KongUSThailandGreeceFranceSingaporeSaudi ArabiaMyanmarMexicoItalyAustralia BarometerReport based on the results of a survey concluded in July

2、 2024 UFI Global Exhibition33rd Edition 233rd UFI Global Exhibition Barometer/July 2024 UFI Research:An OverviewGlobal ReportsAnalysing the global exhibition industry with global comparisons.Global Barometer Bi-annual report on industry developments.World Map of Venues Report on trends in venue spac

3、e and project developments globally.Economic Impact Study Report on the value of exhibitions globally and regionally.United Nations Sustainable Development Goals Report on the economic,social&environmental impacts of a number of exhibition industry projects.Regular market overviews on UFIs chapter r

4、egions.Euro Fair Statistics Annual list of certified data for Europe by country.The Trade Fair Industry in Asia Annual analysis of market developments for Asia/Pacific by country.The Exhibition Industry in MEA Overview of the exhibition market in the MEA region.The Exhibition Industry in Latin Ameri

5、ca The first comprehensive overview by UFI of the exhibition industry Latin America.Focused reports on challenges and developments within the exhibition industry.Global Visitor Insights&Global Exhibitor Insights Data driven research reports on visitor feedback and exhibitor expectations.Best Practic

6、es Compendiums Case studies of successful industry developments.Special Industry Topics A wide ranging selection of bespoke reports into specific industry topics.Regional ReportsTopical ReportsUFI Research is available at www.ufi.org/research 333rd UFI Global Exhibition Barometer/July 2024 ContentsI

7、ntroductionResults globally Operations Turnover Operating profitsWorkforce Development Most Important Business Issues Current Strategic Priorities Generative AI Applications Regional and details results for selected marketsNorth America Mexico and USCentral&South America Argentina,Brazil and Colombi

8、aEurope France,Germany,Greece,Italy,Spain and United KingdomMiddle East&Africa Saudi Arabia,UAE and South AfricaAsia-Pacific Australia,China,India,Malaysia and ThailandConclusion Answers per country/region 45791115202338 5788107134136433rd UFI Global Exhibition Barometer/July 2024 433rd UFI Global E

9、xhibition Barometer/July 2024 Introduction(Asociacin Panamea de Profesionales en Congresos,Exposiciones y Afines)in Panama,AUDOCA(Asociacin Uruguaya de Organizadores de Congresos y Afines)in Uruguay,HKECIA(Hong Kong Exhibition and Convention Industry Association)in Hong Kong,IECA/ASPERAPI(Indonesia

10、Exhibition Companies Association)in Indonesia,IEIA(Indian Exhibition Industry Association)in India,JEXA(Japan Exhibition Association)in Japan,MFTA(Macau Fair&Trade Association)in Macau,MACEOS(Malaysian Association of Convention and Exhibition Organisers and Suppliers)in Malaysia,MECA(Myanmar Exhibit

11、ion and Conference Association)in Myanmar,PEIFE(Professional Events Industry Association Saudi Arabia)and SCEGA(Saudi Conventions&Exhibitions General Authority)in Saudi Arabia,SECB(Singapore Exhibition&Convention Bureau)in Singapore,SISO(Society of Independent Show Organizers)for the US,SOKEE(Greek

12、Exhibition Industry Association)in Greece,TEA(Thai Exhibition Association)in Thailand,and UNIMEV(French Meeting Industry Council)in France.Important remarks The number of responses to the current survey(453 total from 68 countries and regions-see the full list at the end of the document)provides rep

13、resentative results.However,the consolidated regional results may not reflect the situation of specific countries in that region.This is why the report also includes a set of detailed results for the 19 markets where a significant number of answers were obtained.Due to decimal rounding,the percentag

14、e values indicated in some charts may not sum up exactly to 100%.Questions related to this survey can be sent to researchufi.org This research is available online at www.ufi.org/researchWelcome to the 33rd edition of the“UFI Global Exhibition Barometer”survey.This study is based on a global survey t

15、hat was concluded in July 2024.It represents up-to-date information on the status and outlook of the global exhibition industry as well as on 19 specific markets and regions.The UFI Global Exhibition Barometer was launched in response to the 2008 global financial crisis.Since then,it has tracked ind

16、ustry development through various external shocks(the most recent one being the COVID-19 pandemic).As a globally trusted,independently run research project,this latest edition again identifies and lists todays and tomorrows industry challenges.The Barometer has a truly global reach,with 453 companie

17、s participating from 68 countries and regions.We wish to thank the following associations,whose participation made this global collaboration possible:AAXO(The Association of African Exhibition Organizers)and EXSA(Exhibition and Events Association of Southern Africa)in South Africa,ABEA(Australian Bu

18、siness Events Association)in Australia,ABEOC(Associao Brasileira de Empresas de Eventos)and UBRAFE(Unio Brasileira dos Promotores Feiras)in Brazil,AEFI(Italian Exhibition&Trade Fair Association)in Italy,AEO(Association of Event Organisers)in the UK,AFE(Spanish Trade Fairs Association)in Spain,AFECA(

19、Asian Federation of Exhibition&Convention Associations)in Asia,AFEP(Asociacion de Ferias del Peru)in Peru,AFIDA(Asociacin Internacional de Ferias de Amrica)in Central&South America,AIFEC(Asociacion Colombiana de la Industria de Ferias,Congresos,Convenciones y Actividades Afines)in Colombia,AKEI(The

20、Association of Korean Exhibition Industry)in South Korea,AMEREF(Asociacion Mexicana de Recintos Feriales)and AMPROFEC(Asociacin Mexicana de Profesionales de Ferias y Exposiciones y Convenciones)in Mexico,AOCA(Asociacin Argentina de Organizadores y Proveedores de Exposiciones,Congresos,Eventos y de B

21、urs de Convenciones)in Argentina,APPCE 533rd UFI Global Exhibition Barometer/July 2024 533rd UFI Global Exhibition Barometer/July 2024 The 33rd Barometer surveyed participants company operations for the first half of 2024(compared to the year before),qualifying their level of activity as“increased,”

22、“normal,”“reduced,”or“no activity.”It also gauged their predictedlevel of activity for the second half of 2024 and the first half of 2025.Globally,the level of operations in the first half of 2024 has picked up for half ofthe companies(4 out of 10 in Asia-Pacific,Central&South America and MiddleEast

23、&Africa;and 6 out of 10 in Europe and North America)while it was qualifiedas“normal”for one in three.This trend will continue in the coming year with,on average,a percentage ofcompanies reporting an increased activity ranging from 59%in North Americato 50%in Asia-Pacific,49%in the Middle East and Af

24、rica and 48%in Central andSouth America and Europe respectively.It should be noted that these averages include significant variations for somecountries:the level of increased activities is lower than the global averages forall periods in Australia,China,Colombia,France,Saudi Arabia,and South Africa,

25、while it is higher in Brazil,India,Malaysia,Thailand,the USA and the UK.OperationsWorld 633rd UFI Global Exhibition Barometer/July 2024 Operations World Situation of the industry operationsfor the current year,and predictionsfor the next yearI DontKnowReducedNoActivityNormalIncreased%1st halfof 2024

26、2nd halfof 20241st halfof 202592092092037%50%54%46%34%12%6%10%11%35%2%2%1%2%733rd UFI Global Exhibition Barometer/July 2024 Turnover-Operating Profits WorldThese general trends vary from one country to another:Revenues from 2023 compared to 2022 vary from 143%in Malaysia,139%in Thailand,132%in Argen

27、tina and the USA,to 105%in Spain,103%in Brazil and 101%in Australia.Revenues from 2024 compared to 2023 vary from 148%in Colombia,138%in Brazil,123%in the UAE,to 106%in Germany,105%in China and 98%in France.In terms of operating profits for 2023,61%of the companies declare an annual increase of more

28、 than 10%,and 27%declare a stable one.The same total of 88%applies to the 2024 operating profits,with 47%planning an annual increase of more than 10%and 39%a stable one.The highest proportion of companies expecting an annual profit increase of more than 10%are in Malaysia(100%),Spain(83%)and Thailan

29、d(75%)for 2023,and Brazil(82%),the UK(69%)and Malaysia(58%)for 2024.The 33rd Barometer asked participants for their companys gross turnover for 2023,and their expectations for 2024,compared to the previous year.The survey also aimed to gather insights on the progression of operating profits for 2023

30、 and 2024 compared to the preceding year.It shall be noted that the results do not consider inflation,which varies from one country to another.The following charts present:Revenues from 2023 and projections for 2024 compared to the previous year respectively,on average for all companies.The evolutio

31、n of 2023 and 2024 operating profits compared to the previous year respectively.Revenues increased by 20%on average in 2023,and this trend is expected to continue.In 2024,revenues are expected to grow again by an average of 17%year over year.733rd UFI Global Exhibition Barometer/July 2024 833rd UFI

32、Global Exhibition Barometer/July 2024 Turnover-Operating ProfitsWorld Operating profits compared tothe previous yearIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss202320244739732261276331%Revenue compared to previous year2022 Revenue indexed a

33、s 100202220232024100120141+20%+17%933rd UFI Global Exhibition Barometer/July 2024 Workforce Development World The 33rd Barometer asked companies about their plans in terms of workforce development in the coming six months.Globally,48%of companies declare that they plan to increase their staff number

34、s,while another 48%declare that they will keep current staff numbers stable.The highest proportion of companies planning to add staff are identified in Malaysia(91%),Brazil(75%)and the UAE(73%).1033rd UFI Global Exhibition Barometer/July 2024 Workforce Development World How do you plan to develop yo

35、urworkforce in the coming 6 monthsOverall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%484481133rd UFI Global Exhibition Barometer/July 2024 Most Important Business IssuesWorldexhibition industry”(18%)and“Sustainability/Climate”(13%)for venues;“

36、Competition from within the exhibition industry”(19%)and“Global economic developments”(15%)for service providers.The analysis of the trend around top business issues over the 2016-2024 period confirms the trend identified six months ago:“Global economic developments”&“State of the economy in the hom

37、e market”are the main issues,with an aggregated 37%of answers.“Geopolitical challenges”,introduced six months ago,and “Competition from within the exhibition industry”are both in second position,with 14%of answers respectively,followed by “Sustainability/Climate”combined with“Other stakeholders issu

38、es”(13%).“Internal management challenges”stands next,with 11%of answers,half of what it represented in 2022 and 2023.“Impact of digitalisation”&“Competition with other media”combined has dropped from 30%or more in 2022 and 2023 to 9%in 2024.The 33rd Barometer asked companies to select the most impor

39、tant issues for their business in the coming year from a pre-defined list of ten issues,which,for the second time,included“Geopolitical challenges.”In parallel,the“Impact of Covid-19 pandemic on the business”was removed.Companies could list a multitude of issues.The following pages present the resul

40、ts and include an analysis of the trend of answers to this question over the last eight years.This edition does not show significant changes when compared to the previous edition of the Barometer released six months ago:The most pressing business issue is“State of the economy in home market”(22%of a

41、nswers globally same as six months ago-and the main issue in all regions,except the Middle East and Africa,where it ranks second).Overall,“Global economic developments”come in as the second most important issue globally(15%of answers,compared to 17%six months ago),followed by“Geopolitical challenges

42、”(14%,and the top issue for the Middle East and Africa)and“Competition from within the exhibition industry”(14%).“Internal management challenges”(11%),“Sustainability/Climate”(9%)and“Impact of digitalisation”(6%)follow.An analysis by industry segment(organiser,venue only and service provider)shows n

43、o differences regarding the most pressing issue(“State of the economy in home market”),but the second and third ones vary:“Global economic developments”(17%)and“Geopolitical challenges”(16%)for organisers;“Competition from within the 1233rd UFI Global Exhibition Barometer/July 2024 Most Important Bu

44、siness IssuesWorldFinance56%HumanResources54%BusinessModelAdjustments23%Internet33%40%Social Media13%(multiple answers possible)Results from previous survey January 2024Results from current survey June 2024InternalProcess53%New Digital Products/Hybrid events57%Responding to customer digitalization n

45、eeds75%State of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther22%22%17%Sustainability/ClimateCompetition with othermedia12%11%10%10%

46、6%3%4%2%15%14%14%11%9%5%4%4%2%Virtual Trade Show1333rd UFI Global Exhibition Barometer/July 2024 Most important issues:detail by region and type ofactivity for the five top issues identified globally%State of theeconomy in homemarketGlobal economicdevelopmentsCentral&South AmericaEuropeAsia&PacificM

47、iddle East&AfricaNorth AmericaGeopoliticalchallengesCompetitionfrom within theexhibition industry222919202313917 17191681521121012131718151710810232420171015161011191812111110OrganiserVenue onlyService provider onlyInternalmanagementchallenges1433rd UFI Global Exhibition Barometer/July 2024 Most Imp

48、ortant Business IssuesWorldMost important business issues:2016-2024 trendsGlobal economic developments&State of the economy in home market50 40 30 20 10 0 20162017201820192020202120222023%2024Sustainability/climate&Other stakeholders issues50 40 30 20 10 0 20162017201820192020202120222023%2024Compet

49、ition from within the exhibition industry50 40 30 20 10 0 20162017201820192020202120222023%2024Internal management challenges50 40 30 20 10 0 20162017201820192020202120222023%2024Impact of digitisation&Competition with other media50 40 30 20 10 0 20162017201820192020202120222023%2024Impact of Covid-

50、19 pandemic on the businessGeopolitical challenges50 40 30 20 10 0 20162017201820192020202120222023%20241533rd UFI Global Exhibition Barometer/July 2024 Current Strategic PrioritiesWorldCompanies were asked to share their current strategic priorities in two specific areas:their range of activities a

51、nd their geographical exposure.In all regions,a large majority of companies intend to develop new activities,either in the classic range of exhibition industry activities(venue/organiser/services),outside of the current product portfolios,or in both areas:69%in Asia-Pacific,74%in North America,75%in

52、 Central and South America,83%in Europe and 84%in the Middle East&Africa.In terms of geographic expansion,43%of companies declare an intention to develop operations in new countries and regions.At the country level,international development is on the agenda of a majority of companies in 9 of the 19

53、markets analysed:the UAE(75%),Colombia(69%),Mexico(63%),Malaysia(60%),Spain and the UK(both 58%),Germany and Saudi Arabia(both 55%)and Italy(53%).1633rd UFI Global Exhibition Barometer/July 2024 Current Strategic Priorities By RegionWorldKeyNorth AmericaCentral&South AmericaEuropeMiddle East&AfricaA

54、sia&PacificBoth developmentsDevelop my activities in line with my current portfolioStay within current scope of activities(as a venue,an organiser or a service provider)Develop new activities outside my current product portfolio(for example digital products and services)40%12%26%23%44%5%26%25%28%40%

55、30%14%34%31%24%11%16%17%39%16%1733rd UFI Global Exhibition Barometer/July 2024 Current Strategic Priorities By Activity TypeWorldStay within current scope of activities(as a venue,an organiser or a service provider)Develop new activities outside my current product portfolio(for example digital produ

56、cts and services)Both developmentsDevelop my activities in line with my current portfolioKey17%Venue only46%21%17%24%14%Service provider only34%27%Organiser36%22%22%21%1833rd UFI Global Exhibition Barometer/July 2024 Current Strategic Priorities By GeographicExposure North AmericaStay in the same co

57、untries as thosein which I currently operateOperate in new countries Europe Central&South America Middle East&Africa Asia&Pacific27%73%42%58%47%53%48%52%40%60%1933rd UFI Global Exhibition Barometer/July 2024 Current Strategic Priorities By Activity TypeWorldOrganiserService provider onlyVenue only60

58、%40%19%81%40%60%Stay in the same countries as those in which I currently operateOperate in new countries2033rd UFI Global Exhibition Barometer/July 2024 Generative AI ApplicationsWorldThe 33rd Barometer survey asked a specific question on the impact of generative AI on the exhibition industry to she

59、d light on this emerging digital transformation.The survey aimed to assess the current utilisation of AI across various business functions and gauge future expectations.Globally,there is an overwhelming consensus that AI will affect the industry,with 90%of companies stating this.The areas expected t

60、o be most affected by the development of AI are the same in all regions:“Sales,Marketing and Customer relations”(83%globally),“Research&Development”(82%)and“Event production”(69%).These are precisely the areas where generative AI applications are already mostly used,and in all regions(39%,38%,and 28

61、%globally,respectively).2133rd UFI Global Exhibition Barometer/July 2024 Generative AI ApplicationsWorldPotential impact on exhibitions and current use of“generative AI”applicationslike ChatGPT and othersWill affect the industryWe already usenSales,Marketing andCustomer relationsResearch&Development

62、Event productionelopmentHuman ResourcesFinance and RiskmanagementOtherOther support functions83%39%82%38%69%52%49%45%13%28%11%16%10%2%2233rd UFI Global Exhibition Barometer/July 2024 Part 2:Detailed results for 5 regions and 19 marketsNorth America:Mexico USCentral&South America:Argentina Brazil Col

63、ombia Europe:France Germany Greece Italy Spain United Kingdom Middle East&Africa:Saudi Arabia UAE South Africa Asia-Pacific:Australia China India Malaysia Thailand 2333rd UFI Global Exhibition Barometer/July 2024 North America2433rd UFI Global Exhibition Barometer/July 2024 Operations North AmericaI

64、 DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 20252092092028%61%66%52%27%23%8%5%15%11%2%2%Situation of the industry operations for the current year,and predictions for the next yearNorth AmericaWorldI DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd ha

65、lfof 20241st halfof 202592092092037%50%54%46%34%12%6%10%11%35%2%2%1%2%2533rd UFI Global Exhibition Barometer/July 2024 TurnoverNorth AmericaRevenue compared to previous yearNorth AmericaWorld2022 Revenue indexed as 100202220232024100119134+19%+13%2022 Revenue indexed as 100202220232024100120141+20%+

66、17%2633rd UFI Global Exhibition Barometer/July 2024 Operating ProfitsNorth AmericaOperating profits compared to previous yearNorth AmericaWorldIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by morethan 50%Loss202320244739732261276331Increaseof morethan 10%Stable(

67、between-10%and+10%)I dontknowReduced by 11-50%Reduced by morethan 50%Loss20232024495344276464222%2733rd UFI Global Exhibition Barometer/July 2024 Workforce DevelopmentNorth AmericaNorth AmericaWorldHow do you plan to develop your workforce in the coming 6 monthsOverall,we will add additional staffWe

68、 will keep current staff numbers stableWe are looking to reduce staf%f48448507432833rd UFI Global Exhibition Barometer/July 2024 Most Important Business Issues-Key Factors for Business Development -North America GlobalNorth AmericaState of the economy in home marketGlobal economic developmentsGeopol

69、itical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther22%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%13%16%10%15%8%10%2%4%0%Most important business issues in the exhibiti

70、on industry right now2933rd UFI Global Exhibition Barometer/July 2024 Generative AI ApplicationsNorth America Potential impact on exhibitions and current use of“generative AI”applicationslike ChatGPT and othersWill affect the industryWe already useWorldnSales,Marketing andCustomer relationsResearch&

71、DevelopmentEvent productionelopmentHuman ResourcesFinance and RiskmanagementOtherOther support functionsNorth AmericanSales,Marketing andCustomer relationsResearch&DevelopmentEvent productionelopmentHuman ResourcesFinance and RiskmanagementOtherOther support functions83%39%82%38%69%52%49%45%13%28%11

72、%16%10%2%86%43%74%38%69%52%52%43%10%38%12%29%14%5%3033rd UFI Global Exhibition Barometer/July 2024 Detailed results for Mexico (39 answers in total)Situation of the industry operations for the current year,and predictions for the next yearRevenue compared to the previous year920920920I DontKnowReduc

73、edNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202516%37%47%2%32%66%33%3%13%11%33%2022 Revenue indexed as 100202220232024100115131+15%+14%3133rd UFI Global Exhibition Barometer/July 2024 Detailed results for Mexico (39 answers in total)Operating profits compared to theprevious

74、year and othersHow do you plan to develop yourworkforce in the coming 6 monthsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by morethan 50%Loss20232024502685554842333Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to r

75、educe staff%50941%3233rd UFI Global Exhibition Barometer/July 2024 Detailed results for Mexico (39 answers in total)Most important business issues in the exhibition industry right nowGlobalMexicoState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from wi

76、thin the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther18%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%11%14%10%18%11%11%2%4%0%Potential impact on exhibitions and current use of“generative AI”applications lik

77、e ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use80%37%77%47%Finance and Risk management73%57%53%50%10%43%17%33%20%7%3333rd UFI Global Exhibition Barometer/July 2024 Detai

78、led results for Mexico (39 answers in total)Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activiti

79、es(as avenue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries63%38%42%13%29%16%3433rd UFI Global Exhibition Barometer/July 2024 I DontKnowReducedNoActivityNorma

80、lIncreased%1st halfof 20242nd halfof 20241st halfof 202592092092011%89%6%67%7%87%11%17%7%Detailed results for US (19 answers in total)2022 Revenue indexed as 100202220232024100132143+32%+9%Situation of the industry operations for the current year,and predictions for the next yearRevenue compared to

81、the previous year3533rd UFI Global Exhibition Barometer/July 2024 Detailed results for US (19 answers in total)Operating profits compared to theprevious year and othersHow do you plan to develop yourworkforce in the coming 6 monthsOverall,we will add additional staffWe will keep current staff number

82、s stableWe are looking to reduce staff%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by morethan 50%Loss20232024603010554555453633rd UFI Global Exhibition Barometer/July 2024 Detailed results for US (19 answers in total)sindustryaPotential impact on exhibitions

83、and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use100%55%73%18%Finance and Risk management55%36%55%27%9%18%0%18%0%0%Most im

84、portant business issues in the exhibition industry right nowGlobalUSAState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther31%22%15

85、%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%19%22%9%3%0%9%3%3%0%3733rd UFI Global Exhibition Barometer/July 2024 Detailed results for US (19 answers in total)Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exp

86、osureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I

87、 currentlyoperateOperate in newcountries91%9%45%36%9%9%3833rd UFI Global Exhibition Barometer/July 2024 Central&South America3933rd UFI Global Exhibition Barometer/July 2024 Operations Central&South America%Situation of the industry operations for the current year,and predictions for the next yearCe

88、ntral&South AmericaWorldI DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092092037%50%54%46%34%12%6%10%11%35%2%2%1%2%I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092034%41%56%40%37%12%8%8%35%22%3%2%12%4033rd UFI Gl

89、obal Exhibition Barometer/July 2024 Turnover Central&South AmericaRevenue compared to previous yearCentral&South AmericaWorld2022 Revenue indexed as 100202220232024100118151+18%+28%2022 Revenue indexed as 100202220232024100120141+20%+17%4133rd UFI Global Exhibition Barometer/July 2024 Operating Prof

90、its Central&South AmericaOperating profits compared to previous yearCentral&South AmericaWorldIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by morethan 50%Loss202320244739732261276331Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Red

91、uced by morethan 50%Loss20232024576031252274744233rd UFI Global Exhibition Barometer/July 2024 Workforce DevelopmentCentral&South AmericaCentral&South AmericaWorldHow do you plan to develop your workforce in the coming 6 monthsOverall,we will add additional staffWe will keep current staff numbers st

92、ableWe are looking to reduce staf%f48448494474333rd UFI Global Exhibition Barometer/July 2024 Most Important Business Issues-Key Factors for Business Development -Central&South AmericaMost important business issues in the exhibition industry right nowGlobalCSAState of the economy in home marketGloba

93、l economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther29%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%9%8%12%17%11%4%7%4%0%4433rd UFI Global E

94、xhibition Barometer/July 2024 Generative AI ApplicationsCentral&South AmericaPotential impact on exhibitions and current use of“generative AI”applicationslike ChatGPT and othersWill affect the industryWe already useWorldnSales,Marketing andCustomer relationsResearch&DevelopmentEvent productionelopme

95、ntHuman ResourcesFinance and RiskmanagementOtherOther support functionsCentral&South AmericanSales,Marketing andCustomer relationsResearch&DevelopmentEvent productionelopmentHuman ResourcesFinance and RiskmanagementOtherOther support functions83%39%82%38%69%52%49%45%13%28%11%16%10%2%80%39%85%50%76%6

96、5%56%44%6%41%13%24%11%0%4533rd UFI Global Exhibition Barometer/July 2024(15 answers in total)2022 Revenue indexed as 100202220232024100132150+32%+13%Situation of the industry operations for the current year,and predictions for the next yearRevenue compared to the previous yearDetailed results for Ar

97、gentina I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092092027%33%62%40%38%33%7%20%10%30%4633rd UFI Global Exhibition Barometer/July 2024(15 answers in total)Operating profits compared to theprevious year and othersHow do you plan to develop yourworkforce

98、 in the coming 6 monthsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss202320245833846468Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%5743%4733rd UFI Global Exhibition Barometer/Jul

99、y 2024 Detailed results for Argentina(15 answers in total)Most important business issues in the exhibition industry right nowGlobalArgentinaState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challen

100、gesImpact of digitalisation Regulatory/Stakeholders issuesOther38%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%5%0%8%25%0%3%18%5%0%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations

101、 Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use21%71%29%Finance and Risk management71%43%50%36%7%36%0%21%0%0%64%4833rd UFI Global Exhibition Barometer/July 2024 Detailed results for Argentina(15 answers in total)Current strategi

102、c priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an organiser or aservice provider)Both developm

103、entsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries53%47%53%0%27%20%4933rd UFI Global Exhibition Barometer/July 2024 2022 Revenue indexed as 100202220232024100103143+3%+38%Situation of the industry operations f

104、or the current year,and predictions for the next yearRevenue compared to the previous yearDetailed results for Brazil (17 answers in total)I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092092026%63%71%54%24%11%8%38%6%5033rd UFI Global Exhibition Barometer/

105、July 2024 Detailed results for Brazil (17 answers in total)Operating profits compared to theprevious year and othersHow do you plan to develop yourworkforce in the coming 6 monthsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss20232024631982661

106、312Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%2575%5133rd UFI Global Exhibition Barometer/July 2024 Detailed results for Brazil (17 answers in total)Most important business issues in the exhibition industry right nowGlobalBrazilState o

107、f the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther28%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%16%8%16

108、%10%16%2%2%2%0%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use47%88%47%Finance and Risk

109、management71%71%53%47%0%29%6%0%18%0%82%5233rd UFI Global Exhibition Barometer/July 2024 Detailed results for Brazil (17 answers in total)Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentp

110、roduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries88%13%

111、35%29%6%29%5333rd UFI Global Exhibition Barometer/July 2024 Detailed results for Colombia (17 answers in total)I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092092035%30%33%29%53%5%14%21%13%30%36%2022 Revenue indexed as 100202220232024100109160+9%+48%Situa

112、tion of the industry operations for the current year,and predictions for the next yearRevenue compared to the previous year5433rd UFI Global Exhibition Barometer/July 2024 Detailed results for Colombia (17 answers in total)Operating profits compared to theprevious year and othersHow do you plan to d

113、evelop yourworkforce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss202320245324331361240613Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%4112475533rd UFI Glo

114、bal Exhibition Barometer/July 2024 Detailed results for Colombia (17 answers in total)Most important business issues in the exhibition industry right nowGlobalColombiaState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industry

115、Internal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther29%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%7%17%7%17%14%5%2%2%0%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Mark

116、eting and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use43%100%86%Finance and Risk management79%71%64%50%7%50%21%57%7%0%79%5633rd UFI Global Exhibition Barometer/July 2024 Detailed results for Colombia (17 ans

117、wers in total)Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an organiser or a

118、service provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries69%31%33%20%13%33%5733rd UFI Global Exhibition Barometer/July 2024 Europe5833rd UFI Global Exhibition Barometer/July 2024 Operati

119、ons Europe%Situation of the industry operations for the current year,and predictions for the next yearEuropeWorldI DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092092037%50%54%46%34%12%6%10%11%35%2%2%1%2%I DontKnowReducedNoActivityNormalIncreased%1st halfof

120、 20242nd halfof 20241st halfof 202592092037%56%50%45%36%7%8%11%44%7%3%1%3%5933rd UFI Global Exhibition Barometer/July 2024 Turnover EuropeRevenue compared to previous yearEuropeWorld2022 Revenue indexed as 100202220232024100124139+24%+12%2022 Revenue indexed as 100202220232024100120141+20%+17%6033rd

121、 UFI Global Exhibition Barometer/July 2024 Operating Profits EuropeOperating profits compared to previous yearEuropeWorldIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by morethan 50%Loss202320244739732261276331Increaseof morethan 10%Stable(between-10%and+10%)I d

122、ontknowReduced by 11-50%Reduced by morethan 50%Loss202320244742262266413356133rd UFI Global Exhibition Barometer/July 2024 Workforce DevelopmentEuropeEuropeWorldHow do you plan to develop your workforce in the coming 6 monthsOverall,we will add additional staffWe will keep current staff numbers stab

123、leWe are looking to reduce staf%f48448532456233rd UFI Global Exhibition Barometer/July 2024 Most Important Business Issues-Key Factors for Business Development -EuropeMost important business issues in the exhibition industry right nowGlobalEuropeState of the economy in home marketGlobal economic dev

124、elopmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther19%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%17%15%13%10%11%4%3%6%0%6333rd UFI Global Exhibition Ba

125、rometer/July 2024 Generative AI Applications EuropePotential impact on exhibitions and current use of“generative AI”applicationslike ChatGPT and othersWill affect the industryWe already useWorldnSales,Marketing andCustomer relationsResearch&DevelopmentEvent productionelopmentHuman ResourcesFinance a

126、nd RiskmanagementOtherOther support functionsEuropenSales,Marketing andCustomer relationsResearch&DevelopmentEvent productionelopmentHuman ResourcesFinance and RiskmanagementOtherOther support functions83%39%82%38%69%52%49%45%13%28%11%16%10%2%86%41%80%34%66%45%44%45%12%19%9%15%7%4%6433rd UFI Global

127、Exhibition Barometer/July 2024 Detailed results for France(16 answers in total)I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092092056%25%31%40%56%13%7%13%19%40%(19 answers in total)2022 Revenue indexed as 100202220232024100125123+25%-2%Situation of the in

128、dustry operations for the current year,and predictions for the next yearRevenue compared to the previous year6533rd UFI Global Exhibition Barometer/July 2024 Detailed results for France(16 answers in total)Operating profits compared to theprevious year and othersHow do you plan to develop yourworkfo

129、rce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by morethan 50%Loss2023202450424010850Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%75256633rd UFI Global Exhibition Barometer/

130、July 2024 Detailed results for France(16 answers in total)Most important business issues in the exhibition industry right nowGlobalFranceState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challenges

131、Impact of digitalisation Regulatory/Stakeholders issuesOther14%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%21%10%17%7%17%3%0%10%0%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations

132、 Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use55%100%36%Finance and Risk management73%45%27%36%18%36%18%9%18%0%55%6733rd UFI Global Exhibition Barometer/July 2024 Detailed results for France(16 answers in total)Current strategi

133、c priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an organiser or aservice provider)Both developm

134、entsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries33%25%8%33%58%42%6833rd UFI Global Exhibition Barometer/July 2024 Detailed results for Germany(18 answers in total)I DontKnowReducedNoActivityNormalIncreased%1

135、st halfof 20242nd halfof 20241st halfof 202592092039%50%35%44%35%6%8%29%44%11%6%2022 Revenue indexed as 100202220232024100130138+30%+6%Situation of the industry operations for the current year,and predictions for the next yearRevenue compared to the previous year6933rd UFI Global Exhibition Baromete

136、r/July 2024 Detailed results for Germany(18 answers in total)Operating profits compared to theprevious year and othersHow do you plan to develop yourworkforce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss20232024691527

137、8208202077Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%50507033rd UFI Global Exhibition Barometer/July 2024 Detailed results for Germany(18 answers in total)Most important business issues in the exhibition industry right nowGlobalGermany

138、State of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther17%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%

139、21%19%5%10%17%7%2%2%0%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use36%36%Finance and R

140、isk management91%45%55%45%36%36%9%27%9%18%91%91%7133rd UFI Global Exhibition Barometer/July 2024 Detailed results for Germany(18 answers in total)Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my

141、 currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioOperate in newcountries27%9%55%55%45%9%7233rd UFI Global Exhibition Barometer/Jul

142、y 2024 Detailed results for Greece(12 answers in total)2022 Revenue indexed as 100202220232024100126143+26%+13%Situation of the industry operations for the current year,and predictions for the next yearRevenue compared to the previous yearI DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd

143、 halfof 20241st halfof 202592092023%69%46%60%8%10%8%23%30%8%8%15%7333rd UFI Global Exhibition Barometer/July 2024 Detailed results for Greece(12 answers in total)Operating profits compared to theprevious year and othersHow do you plan to develop yourworkforce in the coming 6 months%Increaseof moreth

144、an 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023202470302278Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%50507433rd UFI Global Exhibition Barometer/July 2024 Detailed results for Greece(12 answe

145、rs in total)Most important business issues in the exhibition industry right nowGlobalGreeceState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholde

146、rs issuesOther23%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%10%23%13%10%7%0%3%10%0%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Res

147、ources Other support functionsOtherWill affect the industryWe already use25%0%Finance and Risk management38%25%38%25%0%0%0%25%0%0%63%50%7533rd UFI Global Exhibition Barometer/July 2024 Detailed results for Greece(12 answers in total)Current strategic priorities related to the range of activitiesCurr

148、ent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentpor

149、tfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries20%0%80%60%40%0%7633rd UFI Global Exhibition Barometer/July 2024 Detailed results for Italy(22 answers in total)2022 Revenue indexed as 100202220232024100108118+8%+9%Situation of the industry operations for the

150、 current year,and predictions for the next yearRevenue compared to the previous yearI DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092027%73%70%42%30%11%42%5%7733rd UFI Global Exhibition Barometer/July 2024 Detailed results for Italy(22 answers in total)Ope

151、rating profits compared to theprevious year and othersHow do you plan to develop yourworkforce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023202467333169Overall,we will add additional staffWe will keep current staff

152、 numbers stableWe are looking to reduce staff%47537833rd UFI Global Exhibition Barometer/July 2024 Detailed results for Italy(22 answers in total)Most important business issues in the exhibition industry right nowGlobalItalyState of the economy in home marketGlobal economic developmentsGeopolitical

153、challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther17%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%25%17%17%2%15%0%2%4%0%Potential impact on exhibitions and current use of“gen

154、erative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use24%18%Finance and Risk management71%41%24%29%12%12%0%6%0%6%71%71%7933rd UFI Global Exhibition B

155、arometer/July 2024 Detailed results for Italy(22 answers in total)Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within cu

156、rrentscope of activities(as avenue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries11%11%39%53%47%39%8033rd UFI Global Exhibition Barometer/July 2024 Detailed r

157、esults for Spain(15 answers in total)I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092040%60%71%27%29%13%53%7%2022 Revenue indexed as 100202220232024100105121+5%+16%Situation of the industry operations for the current year,and predictions for the next year

158、Revenue compared to the previous year8133rd UFI Global Exhibition Barometer/July 2024 Detailed results for Spain(15 answers in total)Operating profits compared to theprevious year and othersHow do you plan to develop yourworkforce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+1

159、0%)I dontknowReduced by 11-50%Reduced by more than 50%Loss202320248317463888Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%46548233rd UFI Global Exhibition Barometer/July 2024 Detailed results for Spain(15 answers in total)Potential impact

160、 on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use27%36%Finance and Risk management91%64%55%64%9%18%0%18%0%

161、0%100%100%Most important business issues in the exhibition industry right nowGlobalSpainState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders

162、issuesOther14%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%14%9%14%14%17%6%9%3%0%8333rd UFI Global Exhibition Barometer/July 2024 Detailed results for Spain(15 answers in total)33%17%Current strategic priorities related to the range of activitiesCurrent strategic priorit

163、ies related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the sam

164、ecountries as those inwhich I currentlyoperateOperate in newcountries8%58%42%42%8433rd UFI Global Exhibition Barometer/July 2024 Detailed results for UK(21 answers in total)2022 Revenue indexed as 100202220232024100130145+30%+12%Situation of the industry operations for the current year,and predictio

165、ns for the next yearRevenue compared to the previous yearI DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092029%67%68%72%32%6%22%5%8533rd UFI Global Exhibition Barometer/July 2024 Detailed results for UK(21 answers in total)Operating profits compared to thep

166、revious year and othersHow do you plan to develop yourworkforce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023202453271376931Overall,we will add additional staffWe will keep current staff numbers stableWe are lookin

167、g to reduce staff%41598633rd UFI Global Exhibition Barometer/July 2024 Detailed results for UK(21 answers in total)Most important business issues in the exhibition industry right nowGlobalUKState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within

168、the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther22%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%24%15%15%13%4%4%0%2%0%Potential impact on exhibitions and current use of“generative AI”applications like ChatG

169、PT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use59%41%Finance and Risk management47%47%71%59%6%18%12%29%0%82%94%12%8733rd UFI Global Exhibition Barometer/July 2024 Detailed resu

170、lts for UK(21 answers in total)29%18%Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as a

171、venue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries12%58%42%41%8833rd UFI Global Exhibition Barometer/July 2024 Middle East&Africa 8933rd UFI Global Exhibiti

172、on Barometer/July 2024 Operations Middle East&Africa%Situation of the industry operations for the current year,and predictions for the next yearMiddle East&AfricaWorldI DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092092037%50%54%46%34%12%6%10%11%35%2%2%1%2

173、%I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092043%43%51%47%32%13%8%13%29%12%5%5%2%5%9033rd UFI Global Exhibition Barometer/July 2024 Turnover Middle East&Africa Revenue compared to previous yearMiddle East&AfricaWorld2022 Revenue indexed as 10020222023

174、2024100110135+10%+23%2022 Revenue indexed as 100202220232024100120141+20%+17%9133rd UFI Global Exhibition Barometer/July 2024 Operating ProfitsMiddle East&Africa Operating profits compared to previous yearMiddle East&AfricaWorldIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11

175、-50%Reduced by morethan 50%Loss202320244739732261276331Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by morethan 50%Loss202320245125237571226539233rd UFI Global Exhibition Barometer/July 2024 Workforce DevelopmentMiddle East&Africa Middle East&AfricaWorldHow do

176、you plan to develop your workforce in the coming 6 monthsOverall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staf%f48448374599333rd UFI Global Exhibition Barometer/July 2024 Most Important Business Issues-Key Factors for Business Development -Middle

177、East&Africa Most important business issues in the exhibition industry right nowGlobalMiddle East/AfricaState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulator

178、y/Stakeholders issuesOther20%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%17%21%17%8%5%4%6%2%0%9433rd UFI Global Exhibition Barometer/July 2024 Generative AI ApplicationsMiddle East&Africa Potential impact on exhibitions and current use of“generative AI”applicationslike

179、ChatGPT and othersWill affect the industryWe already useWorldnSales,Marketing andCustomer relationsResearch&DevelopmentEvent productionelopmentHuman ResourcesFinance and RiskmanagementOtherOther support functionsMiddle East&AfricanSales,Marketing andCustomer relationsResearch&DevelopmentEvent produc

180、tionelopmentHuman ResourcesFinance and RiskmanagementOtherOther support functions83%39%82%38%69%52%49%45%13%28%11%16%10%2%84%40%84%53%58%51%47%38%22%29%18%16%16%2%9533rd UFI Global Exhibition Barometer/July 2024 Detailed results for Saudi Arabia(18 answers in total)I DontKnowReducedNoActivityNormalI

181、ncreased%1st halfof 20242nd halfof 20241st halfof 202592092053%26%39%32%35%16%26%5%16%17%9%11%16%2022 Revenue indexed as 100202220232024100116136+16%+17%Situation of the industry operations for the current year,and predictions for the next yearRevenue compared to the previous year9633rd UFI Global E

182、xhibition Barometer/July 2024 Detailed results for Saudi Arabia(18 answers in total)Operating profits compared to theprevious year and othersHow do you plan to develop yourworkforce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more tha

183、n 50%Loss20232024464654238888Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%388549733rd UFI Global Exhibition Barometer/July 2024 Detailed results for Saudi Arabia(18 answers in total)Most important business issues in the exhibition indust

184、ry right nowGlobalSaudi ArabiaState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther18%22%15%Sustainability/ClimateCompetition with

185、 othermedia14%14%11%9%5%4%4%2%15%12%24%12%3%0%15%0%0%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe

186、 already use17%58%Finance and Risk management67%58%50%50%25%42%17%17%0%100%75%8%9833rd UFI Global Exhibition Barometer/July 2024 Detailed results for Saudi Arabia(18 answers in total)9%27%18%Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geogra

187、phic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those i

188、nwhich I currentlyoperateOperate in newcountries55%45%45%9933rd UFI Global Exhibition Barometer/July 2024 Detailed results for United Arab Emirates(15 answers in total)2022 Revenue indexed as 100202220232024100117144+17%+23%Situation of the industry operations for the current year,and predictions fo

189、r the next yearRevenue compared to the previous yearI DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 20252092036%64%50%62%43%8%31%7%10033rd UFI Global Exhibition Barometer/July 2024 Detailed results for United Arab Emirates(15 answers in total)Operating profits com

190、pared to theprevious year and othersHow do you plan to develop yourworkforce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss202320246338503813Overall,we will add additional staffWe will keep current staff numbers stableW

191、e are looking to reduce staff%277310133rd UFI Global Exhibition Barometer/July 2024 Detailed results for United Arab Emirates(15 answers in total)Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&Deve

192、lopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use60%70%Finance and Risk management70%60%60%40%20%20%40%10%0%80%80%20%Most important business issues in the exhibition industry right nowGlobalUnited Arab EmiratesState of the economy in home marke

193、tGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther7%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%26%33%26%4%0%0%0%4%0%10233rd UFI Gl

194、obal Exhibition Barometer/July 2024 Detailed results for United Arab Emirates(15 answers in total)0%33%Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digita

195、l productsand services)Stay within currentscope of activities(as avenue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries0%75%25%67%10333rd UFI Global Exhibition

196、 Barometer/July 2024 Detailed results for South Africa (14 answers in total)I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 20252092040%40%53%38%33%23%38%7%20%7%2022 Revenue indexed as 100202220232024100106127+6%+19%Situation of the industry operations for the cur

197、rent year,and predictions for the next yearRevenue compared to the previous year10433rd UFI Global Exhibition Barometer/July 2024 Detailed results for South Africa (14 answers in total)Operating profits compared to theprevious year and othersHow do you plan to develop yourworkforce in the coming 6 m

198、onths%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss202320244233423317258Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%693110533rd UFI Global Exhibition Barometer/July 2024 Detaile

199、d results for South Africa (14 answers in total)Most important business issues in the exhibition industry right nowGlobalSouth AfricaState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpa

200、ct of digitalisation Regulatory/Stakeholders issuesOther33%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%15%21%8%8%5%3%0%0%8%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Resear

201、ch&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use33%42%Finance and Risk management67%58%33%33%25%17%17%17%0%75%100%17%10633rd UFI Global Exhibition Barometer/July 2024 Detailed results for South Africa (14 answers in total)8%31%54%46%23%

202、Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an organiser or aservice provid

203、er)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries38%10733rd UFI Global Exhibition Barometer/July 2024 Asia-Pacific10833rd UFI Global Exhibition Barometer/July 2024 Operations Asia-Pacific%Situ

204、ation of the industry operations for the current year,and predictions for the next yearAsia-PacificWorldI DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 202592092092037%50%54%46%34%12%6%10%11%35%2%2%1%2%I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd

205、halfof 20241st halfof 202592092041%43%54%46%35%12%8%10%34%11%7%6%1%1%1%10933rd UFI Global Exhibition Barometer/July 2024 Turnover Asia-PacificRevenue compared to previous yearAsia&PacificWorld2022 Revenue indexed as 100202220232024100124144+24%+16%2022 Revenue indexed as 100202220232024100120141+20%

206、+17%11033rd UFI Global Exhibition Barometer/July 2024 Operating ProfitsAsia-PacificOperating profits compared to previous yearAsia-PacificWorldIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by morethan 50%Loss202320244739732261276331Increaseof morethan 10%Stable(

207、between-10%and+10%)I dontknowReduced by 11-50%Reduced by morethan 50%Loss202320246764245229433811133rd UFI Global Exhibition Barometer/July 2024 Workforce DevelopmentAsia-PacificAsia-PacificWorldHow do you plan to develop your workforce in the coming 6 monthsOverall,we will add additional staffWe wi

208、ll keep current staff numbers stableWe are looking to reduce staf%f484484644911233rd UFI Global Exhibition Barometer/July 2024 Most Important Business Issues-Key Factors for Business Development -Asia-PacificMost important business issues in the exhibition industry right nowGlobalAsia/PacificState o

209、f the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther23%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%19%12%1

210、8%10%8%4%3%4%0%11333rd UFI Global Exhibition Barometer/July 2024 Generative AI ApplicationsAsia-PacificPotential impact on exhibitions and current use of“generative AI”applicationslike ChatGPT and othersWill affect the industryWe already useWorldSales,Marketing andCustomer relationsResearch&Developm

211、entEvent productionHuman ResourcesFinance and RiskmanagementOtherOther support functionsAsia-PacificnSales,Marketing andCustomer relationsResearch&DevelopmentEvent productionelopmentHuman ResourcesFinance and RiskmanagementOtherOther support functions83%39%82%38%69%52%49%45%13%28%11%16%10%2%81%35%86

212、%29%73%53%49%52%17%29%8%4%6%0%11433rd UFI Global Exhibition Barometer/July 2024 Detailed results for Australia(13 answers in total)I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 20252092033%42%46%31%38%8%38%15%25%23%2022 Revenue indexed as 10020222023202410010111

213、5+1%+14%Situation of the industry operations for the current year,and predictions for the next yearRevenue compared to the previous year11533rd UFI Global Exhibition Barometer/July 2024 Detailed results for Australia(13 answers in total)Operating profits compared to theprevious year and othersHow do

214、 you plan to develop yourworkforce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023202440307060Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%703011633rd UF

215、I Global Exhibition Barometer/July 2024 Detailed results for Australia(13 answers in total)Most important business issues in the exhibition industry right nowGlobalAustraliaState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition in

216、dustryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther31%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%12%8%12%19%4%4%0%0%12%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sal

217、es,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use22%11%Finance and Risk management78%56%56%56%11%22%0%0%0%89%89%0%11733rd UFI Global Exhibition Barometer/July 2024 Detailed results for Australia(

218、13 answers in total)78%22%10%Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an

219、 organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries20%60%10%11833rd UFI Global Exhibition Barometer/July 2024 Detailed results for China(20 answers in total)I DontKn

220、owReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 20252092047%21%24%31%47%38%19%15%21%6%11%24%6%6%2022 Revenue indexed as 100202220232024100112117+12%+4%Situation of the industry operations for the current year,and predictions for the next yearRevenue compared to the previo

221、us year11933rd UFI Global Exhibition Barometer/July 2024 Detailed results for China(20 answers in total)Operating profits compared to theprevious year and othersHow do you plan to develop yourworkforce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50

222、%Reduced by more than 50%Loss20232024642747131477147Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%534712033rd UFI Global Exhibition Barometer/July 2024 Detailed results for China(20 answers in total)Most important business issues in the e

223、xhibition industry right nowGlobalChinaState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther27%22%15%Sustainability/ClimateCompeti

224、tion with othermedia14%14%11%9%5%4%4%2%25%7%20%0%7%7%0%0%7%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the indu

225、stryWe already use54%8%Finance and Risk management77%69%54%69%31%46%23%0%0%62%92%8%12133rd UFI Global Exhibition Barometer/July 2024 Detailed results for China(20 answers in total)7%85%15%Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographi

226、c exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwh

227、ich I currentlyoperateOperate in newcountries36%43%14%12233rd UFI Global Exhibition Barometer/July 2024 Detailed results for India(17 answers in total)I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 20252092033%61%69%75%25%8%17%6%6%2022 Revenue indexed as 10020222

228、0232024100111125+11%+13%Situation of the industry operations for the current year,and predictions for the next yearRevenue compared to the previous year12333rd UFI Global Exhibition Barometer/July 2024 Detailed results for India(17 answers in total)Operating profits compared to theprevious year and

229、othersHow do you plan to develop yourworkforce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023202467383115888178Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce st

230、aff%4774712433rd UFI Global Exhibition Barometer/July 2024 Detailed results for India(17 answers in total)Most important business issues in the exhibition industry right nowGlobalIndiaState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the ex

231、hibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther25%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%19%13%19%3%3%0%0%9%9%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and

232、others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use10%20%Finance and Risk management70%40%30%30%20%10%0%0%0%80%50%0%12533rd UFI Global Exhibition Barometer/July 2024 Detailed results for

233、India(17 answers in total)8%42%73%27%Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as a

234、venue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries33%17%12633rd UFI Global Exhibition Barometer/July 2024 Detailed results for Malaysia(12 answers in total)

235、I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 20252092042%50%62%56%38%44%8%2022 Revenue indexed as 100202220232024100143167+43%+17%Situation of the industry operations for the current year,and predictions for the next yearRevenue compared to the previous year127

236、33rd UFI Global Exhibition Barometer/July 2024 Detailed results for Malaysia(12 answers in total)Operating profits compared to theprevious year and othersHow do you plan to develop yourworkforce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduce

237、d by more than 50%Loss20232024100582588Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%99112833rd UFI Global Exhibition Barometer/July 2024 Detailed results for Malaysia(12 answers in total)Most important business issues in the exhibition i

238、ndustry right nowGlobalMalaysiaState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within the exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther23%22%15%Sustainability/ClimateCompetition wit

239、h othermedia14%14%11%9%5%4%4%2%13%13%20%7%0%0%13%3%7%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe

240、 already use40%60%Finance and Risk management70%50%40%50%10%40%10%10%0%70%100%10%12933rd UFI Global Exhibition Barometer/July 2024 Detailed results for Malaysia(12 answers in total)0%64%Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic

241、exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of activities(as avenue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhic

242、h I currentlyoperateOperate in newcountries27%60%40%9%13033rd UFI Global Exhibition Barometer/July 2024 Detailed results for Thailand(12 answers in total)I DontKnowReducedNoActivityNormalIncreased%1st halfof 20242nd halfof 20241st halfof 20252092031546467291188711112022 Revenue indexed as 1002022202

243、32024100139149+39%+7%Situation of the industry operations for the current year,and predictions for the next yearRevenue compared to the previous year13133rd UFI Global Exhibition Barometer/July 2024 Detailed results for Thailand(12 answers in total)Operating profits compared to theprevious year and

244、othersHow do you plan to develop yourworkforce in the coming 6 months%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss20232024755729141313Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staf

245、f%44114413233rd UFI Global Exhibition Barometer/July 2024 Detailed results for Thailand(12 answers in total)Most important business issues in the exhibition industry right nowGlobalThailandState of the economy in home marketGlobal economic developmentsGeopolitical challengesCompetition from within t

246、he exhibition industryInternal management challengesImpact of digitalisation Regulatory/Stakeholders issuesOther28%22%15%Sustainability/ClimateCompetition with othermedia14%14%11%9%5%4%4%2%24%8%16%4%0%0%4%12%4%Potential impact on exhibitions and current use of“generative AI”applications like ChatGPT

247、 and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resources Other support functionsOtherWill affect the industryWe already use33%67%Finance and Risk management89%67%44%67%11%44%11%11%0%89%100%22%13333rd UFI Global Exhibition Barometer/July 2024 Detailed res

248、ults for Thailand(12 answers in total)0%50%88%13%Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureDevelop new activitiesoutside my currentproduct portfolio(forexample digital productsand services)Stay within currentscope of act

249、ivities(as avenue,an organiser or aservice provider)Both developmentsDevelop my activities inline with my currentportfolioStay in the samecountries as those inwhich I currentlyoperateOperate in newcountries38%13%13433rd UFI Global Exhibition Barometer/July 2024 ConclusionRevenues increased by 20%on

250、average in 2023,and this trend is expected to continue.In 2024,revenues are expected to grow again by an average of 17%year over year.In terms of operating profits for 2023,61%of the companies declare an annual increase of more than 10%,and 27%declare a stable one.The same total of 88%applies to the

251、 2024 operating profits,with 47%planning an annual increase of more than 10%and 39%a stable one.The 33rd Barometer asked companies about their plans in terms of workforce development in the coming six months.Globally,48%of companies declare that they plan to increase their staff numbers,while anothe

252、r 48%declare that they will keep current staff numbers stable.The 33rd Barometer asked companies to select the most important issues for their business in the coming year from a pre-defined list of ten issues,which,for the second time,included“Geopolitical challenges.”In parallel,the“Impact of Covid

253、-19 pandemic on the business”was removed.This edition does not show significant changes when compared to the previous edition of the Barometer released six months ago:The most pressing business issue is“State of the economy in home market”(22%of answers globally same as six months ago-and the main i

254、ssue in all regions,except the Middle East and Africa,where it ranks second).The Global Barometer survey has been constantly measuring the pulse of the exhibition industry for the past 16 years.This 33rd survey was concluded in July 2024.It includes data from 453 companies in 68 countries and region

255、s.The report delivers outlooks and analysis for 19 focus countries and regions.In addition,it analyses 5 aggregated regional zones.The 33rd Barometer surveyed participants company operations for the first half of 2024(compared to the year before),qualifying their level of activity as“increased,”“nor

256、mal,”“reduced,”or“no activity.”It also gauged their predicted level of activity for the second half of 2024 and the first half of 2025.Globally,the level of operations in the first half of 2024 has picked up for half of the companies(4 out of 10 in Asia-Pacific,Central&South America and Middle East&

257、Africa;and 6 out of 10 in Europe and North America)while it was qualified as“normal”for one in three.This trend will continue in the coming year with,on average,a percentage of companies reporting an increased activity ranging from 59%in North America to 50%in Asia-Pacific,49%in the Middle East and

258、Africa and 48%in Central and South America and Europe respectively.The 33rd Barometer asked participants for their companys gross turnover for 2023,and their expectations for 2024,compared to the previous year.The survey also aimed to gather insights on the progression of operating profits for 2023

259、and 2024 compared to the preceding year.It shall be noted that the results do not consider inflation,which varies from one country to another.13533rd UFI Global Exhibition Barometer/July 2024 Conclusion Overall,“Global economic developments”come in as the second most important issue globally(15%of a

260、nswers,compared to 17%six months ago),followed by“Geopolitical challenges”(14%,and the top issue for the Middle East and Africa)and “Competition from within the exhibition industry”(14%).“Internal management challenges”(11%),“Sustainability/Climate”(9%)and“Impact of digitalisation”(6%)follow.Compani

261、es were asked to share their current strategic priorities in two specific areas:their range of activities and their geographical exposure.In all regions,a large majority of companies intend to develop new activities,either in the classic range of exhibition industry activities(venue/organiser/servic

262、es),outside of the current product portfolios,or in both areas:69%in Asia-Pacific,74%in North America,75%in Central and South America,83%in Europe and 84%in the Middle East&Africa.The 33rd Barometer survey asked a specific question on the impact of generative AI on the exhibition industry to shed li

263、ght on this emerging digital transformation.Globally,there is an overwhelming consensus that AI will affect the industry,with 90%of companies stating this.The areas expected to be most affected by the development of AI are the same in all regions:“Sales,Marketing and Customer relations”(83%globally)

264、,“Research&Development”(82%)and“Event production”(69%).These are precisely the areas where generative AI applications are already mostly used,and in all regions(39%,38%,and 28%globally,respectively).THANK YOU TO ALL SURVEY PARTICIPANTS FOR YOUR CONTRIBUTION!THE NEXT GLOBAL BAROMETER SURVEY WILL BE C

265、ONDUCTED IN DECEMBER 2024 PLEASE PARTICIPATE!13633rd UFI Global Exhibition Barometer/July 2024 Appendix:Number of survey replies per country Total=453(in 68 countries/regions)North AmericaCanadaMexicoUSACentral&South AmericaArgentinaBoliviaBrazilChileColombiaCosta RicaEcuadorGuatemalaPanamaPeruEurop

266、eBelgiumBulgariaCroatiaFinlandFranceGermanyGreeceHungaryItalyNetherlandsPolandPortugalSloveniaSpainSwedenSwitzerlandTrkiyeUnited KingdomLithuaniaKazakhstanIrelandSerbiaUkraineAustriaDenmarkNorwayRomaniaMiddle East&AfricaBahrainJordanLebanonOmanQatarSaudi ArabiaSouth AfricaUnited Arab EmiratesAlgeria

267、EgyptSyriaAsia-PacificAustraliaAzerbaijanChinaHong KongIndiaIndonesiaJapanMacauMalaysiaNew ZealandPhilippinesSingaporeSouth KoreaTaipeiThailandVietnamUzbekistan613391959151173 17211111626123161812322714115351121112111111601122418141511111113120617663121253112211UFI Diamond SponsorsUFI Headquarters/E

268、uropean Office17,rue Louise Michel 92300 Levallois-Perret FranceT:+33 1 46 39 75 00 F:+33 1 46 39 75 01 infoufi.orgUFI Asia&Pacific Regional OfficeSuite 4114,Hong Kong Plaza 188 Connaught Road West Hong Kong,ChinaT:+852 2525 6129 F:+852 2525 6171 asiaufi.orgUFI Middle East&Africa Regional OfficeInfo

269、 Salons Middle East OfficeSheikh Zayed RdCity Tower 2,Office 2001APO Box 58580DubaiUnited Arab EmiratesT:+971(0)4 331 7180meaufi.orgUFI Central&South America Regional OfficeCorferias,Cra 37#24-67Auditorium Second FloorBogota,ColombiaT:+57 321 3760 666 latamufi.orgUFI North America Regional Office9 West StreetWarwick,New York USAT:+1(845)545-0653NorthAmericaufi.orgweb www.ufi.orgblog www.blog.ufi.org UFILive www.UFI.tv