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1、Tech Trends Impacting the Furniture Industry:From AI to 3D Product VisualizationTable of contentsExecutive summary 4Key findings 5Methodology 601 Exploring the current state 702 Technologies and business outcomes 903 A look into the(not-too-distant)future 1304 The role of 3D product visualization 14

2、05 Next up:setting expectations 1606 Benefits and impact of 3D product visualization 1707 Challenges and obstacles 1808 AI is gaining traction 2009 Future outlook 21Executive summaryInspired by the latest developments in the furniture industry,we set out to understand the true state of digital trans

3、formation.A commissioned study conducted by Forrester Consulting on behalf of Cylindo surveyed furniture industry leaders to explore the adoption of emerging technologies,the challenges along the way,and the impact on business outcomes.The furniture industry has long had a reputation for being too s

4、low to embrace innovations and was perceived as rudimentary,underdeveloped,and bland.The good news is that none of these are true.With the accelerated digital transformation across different industries,customers expectations went sky-high.As a result,furniture businesses had to pick up steam and del

5、iver engaging customer experiences.From 3D product visualization and augmented reality(AR)to automated inventory management and artificial intelligence(AI)for customer support,leading companies in the space are setting up new standards,not just for the furniture industry but for business in general.

6、The influx of tech-driven furniture businesses keeps legacy incumbents on their toes,forcing them to keep a pulse on the latest trends.We are witnessing the digital metamorphosis of age-old furniture companies that are embracing change to stay relevant for the decades to come.In this white paper,we

7、unveil the current state and level of adoption of the latest technologies,and then we dive deeper into the opportunities 3D product visualization technologies can bring and the industrys future preparedness and outlook for digital transformation.Tech Trends Impacting the Furniture Industry:From AI t

8、o 3D Product Visualization4Key findingsHere are the key findings from a commissioned study conducted by Forrester Consulting on behalf of Cylindo that explores the current and future technology priorities for furniture businesses.1.Preparing for the future-So many industry observers have questioned

9、the health and vitality of the furniture industry in the last couple of years,but our survey results suggest that businesses are optimistic about the future of their sector.Moreover,they are continuing to invest in it,with the hope of a tangible payoff in the future.Data shows that 100%of survey res

10、pondents are planning to make new technology investments in the next 12 months.2.Solving fundamental challenges with technology-Success in furniture or almost any line of business in a digital-first world depends upon technology.One thing is clear from this research:The appetite for emerging technol

11、ogies is high.3.Keeping up with the competition-Groundbreaking technologies are revolutionizing the furniture landscape,from how consumers shop to how the furniture industry operates.As furniture businesses continue to be challenged by tech-savvy players in the space,companies without strong digital

12、 strategies will fall behind.4.Putting customer experience at the forefront of business-Customer experience is the cornerstone of success.Aware of this,furniture companies are investing in technologies that transform the customer experience and boost buyers confidence.Fifty-nine percent of furniture

13、 businesses are expanding the use of 3D product visualization,and 52%are planning to adopt AR in the next 12 months.5.Winning the experience battle-Technology isnt the final solution;its an enabler.Companies wont be able to solve their customer experience problems with technology alone they need to

14、focus on experience to realign priorities.One of the areas that is set to disrupt the furniture shopping experience is product visualization.Almost one-third of respondents(32%)believe that product visualization(encompassing 3D visualization tools,AR,VR,AI,etc.)is poised to become more important and

15、 widespread,evolving into an industry standard and a key differentiator in the furniture industry over the next 3-5 years.Tech Trends Impacting the Furniture Industry:From AI to 3D Product Visualization5MethodologyCylindo commissioned this study to understand how furniture organizations can adapt to

16、 the digital landscape by embracing 3D product visualization to improve customer experience and drive e-commerce sales.The survey explored technology adoption,challenges,and the impact of these strategies on business outcomes.It also evaluated the furniture industrys future preparedness and outlook

17、in terms of digital transformation.To achieve these objectives,Forrester conducted an online survey with 190 decision-makers responsible for product visualization at their organization.The survey took place in June 2023.The survey participants were equally distributed across different countries,incl

18、uding U.S.(17%),U.K.(17%),Canada(17%),Australia(17%),Germany(16%),and Italy(16%).Most of the respondents worked at companies with 1,000-4,999 employees(31%),followed by companies with 500-999 employees(27%)and 100-499 employees(19%).17%17%17%16%16%AustraliaCanadaUnited KingdomUnited StatesGermanyIta

19、ly17%Country ofrespondent 13%19%27%31%10%50 to 99 employees100 to 499 employees500 to 999 employees1,000 to 4,999 employees5,000 to 19,999 employeesEmployee sizeForty-two percent of the respondents were furniture sellers,20%were furniture manufacturers,and 38%were both manufacturing and selling furn

20、iture.Most of the survey respondents were manufacturing and selling living room furniture(81%),followed by bedroom furniture(79%),home office furniture(73%),and kitchen furniture(67%).Which of the following best describes your organization?20%42%38%ManufacturerSellerBothLooking at the position of th

21、e survey respondents,34%of respondents worked as VPs in charge of one or several large departments,28%were directors/heads of departments,28%were managers,and 9%were C-level executives.According to the survey results,39%of respondents were part of the team that makes decisions about the product visu

22、alization strategy,31%were final decision-makers for the companys product visualization strategy,and 30%of respondents had an influence on decisions related to the product visualization strategy.Tech Trends Impacting the Furniture Industry:From AI to 3D Product Visualization601 Exploring the current

23、 state3D product visualization leads the charge in the furniture industrys digital strategy.Across the furniture industry,there is a dominant trend toward adopting 3D product visualization,with an impressive 59%of respondents indicating they are expanding its use.Despite the widespread adoption of t

24、echnologies like automated inventory management(35%)and AI for customer support(19%),its 3D visualization thats stealing the spotlight.This suggests an industry eager to harness digital capabilities for enhanced customer experience,with 3D visualization at the forefront of these efforts.59%of furnit

25、ure businesses are expanding the use of 3D product visualization52%of furniture businesses are planning to adopt AR in the next 12 monthsResults show that automated inventory management,AI for customer support,and 3D product visualization are among the top three technologies furniture businesses hav

26、e already adopted or plan to expand in the next 12 months.The turmoil of the last few years has had a big impact on consumers furniture shopping behavior.The sudden shift to online shopping catalyzed by the pandemic has raised the bar on customer experiences.So,its no surprise that furniture busines

27、ses are keen on embracing new technologies such as augmented reality and virtual reality.Data shows that augmented reality has the potential to disrupt the furniture industry 52%of respondents are considering or planning to adopt AR in the next 12 months.If you are still on the fence about using AI

28、technology and you think its a fad the industry disagrees.Results show that 61%of furniture businesses have already adopted AI for customer support and recommendations.Theres no doubt that the industry is prioritizing initiatives and technologies that have the power to redefine customer experience.H

29、and in hand with customer experience initiatives,furniture businesses are investing in technology to improve features and processes.Sixty-one percent of respondents have already adopted Internet of Things(IoT)integration for smart furniture,while 15%are planning to expand its adoption over the next

30、year.Cloud-based collaboration tools for employees are also widely adopted among furniture businesses(61%).To improve operational efficiency,38%have already adopted robotic process automation(RPA),and 51%of furniture companies are planning to adopt this technology over the next 12 months.Sustainabil

31、ity,as one of the hottest topics in the industry,is also on furniture businesses radar 45%of respondents are planning to adopt sustainability-focused technologies(e.g.,eco-friendly materials,energy-efficient production processes,etc.)in the next 12 months.Tech Trends Impacting the Furniture Industry

32、:From AI to 3D Product Visualization7To what extent is your organization currently adopting or planning to adopt new and emerging technologies for digital transformation in the furniture space within the next 12 months?0%20%40%60%80%100%Expanding current adoptionAlready adoptedConsidering or plannin

33、g to adoptNot considering3D product visualizationAutomated inventory management and logistics systemsVirtual Reality(VR)showroomsAugmented Reality(AR)for product previewsSustainability-focused technologies(e.g.,eco-friendly materials,energy-efficient production processes)Artificial Intelligence(AI)f

34、or customer support and recommendationsInternet of Things(IoT)integration for smart furnitureRobotic process automation(RPA)for operational efficiencyCloud-based collaboration tools for employees59%35%32%29%22%19%15%9%7%17%49%27%17%32%61%61%38%61%24%15%41%52%45%21%24%51%32%0%2%0%2%2%0%1%1%1%These so

35、bering statistics point out that the furniture industry is on the cusp of major changefor the better.The rise of new technologies will force furniture brands and retailers to rethink how to transform their businesses.Tech Trends Impacting the Furniture Industry:From AI to 3D Product Visualization802

36、 Technologies and business outcomes New technologies are overhauling strategic thinking,reimagining customer experiences,and fueling business advancement.The furniture industry is undergoing a technological revolution,which requires traditional furniture businesses to adopt a customer-centric approa

37、ch and think like technology companies.This entails investing in new technology platforms and adopting a mindset focused on delivering digital experiences that cater to the customers needs.Although this may require increased levels of investments,it is essential for survival in the emerging industry

38、 structure.Companies must embrace digital transformation to stay relevant and succeed in the modern era of the furniture industry.Furniture businesses can improve scalability and adaptability through digital transformation by:leveraging 3D product visualization technology,automating inventory manage

39、ment,implementing agile supply chain management practices,personalizing customer experiences,automating repetitive tasks,improving customer support with AI,utilizing data-driven decision-making to optimize operations,fostering a culture of continuous innovation.These strategies enable furniture comp

40、anies to adjust operations to meet changing demands,optimize inventory management,enhance customer engagement,leverage technology for efficient and scalable operations,and future-proof their furniture business.How to get started with technology adoption?Venturing into the adoption of new technologie

41、s can be daunting,especially if you dont have the right data to make an informed decision.As a result,many businesses are jumping on a trend just because“everyone is doing it.”Instead of going with the flow,make your decisions based on the expected outcomes from your investment.Results from the comm

42、issioned study conducted by Forrester on behalf of Cylindo show the impact different technologies have on customer experience and business outcomes,according to furniture industry leaders.Lets dissect the data to understand the impact.Tech Trends Impacting the Furniture Industry:From AI to 3D Produc

43、t Visualization93D product visualization3D product visualization has been around for quite some time.However,the advancement in product visualization technologies has created many use cases in recent years,making it a crucial component of furniture businesses success.Results from the survey are a te

44、stament to that.According to 68%of furniture leaders,3D product visualization is impactful in increasing sales,and 64%see it as crucial for improving the customer experience.Additionally,according to 47%of those leaders,3D product visualization helps in reducing costs as well.360-degree visualizatio

45、nsConsumers love interactive shopping experiences.Using 360-degree visuals on your product pages can emulate the“touch-and-feel”experience of shopping in person.Combining rotating imagery with 4K zoom functionality is an even more powerful way to give your website visitors a sense of control,boostin

46、g customer confidence.Research data shows that 58%of furniture businesses consider 360-degree visuals as an impactful way to improve customer experience and satisfaction.According to 56%of furniture leaders,360-degree visuals have a positive impact on sales.Augmented reality(AR)In an effort to creat

47、e more immersive customer experiences,furniture businesses have tapped into augmented reality.Furniture is an ideal category for augmented reality as it enables consumers to virtually“try out”products by inserting virtual objects,such as sofas,tables,and chairs,into their homes.This takes the guessw

48、ork out of the purchasing process and puts customers in control.On top of that,it helps furniture companies boost the bottom line.According to 63%of furniture leaders,augmented reality can impact sales,and 46%consider this technology to improve the customer experience.Tech Trends Impacting the Furni

49、ture Industry:From AI to 3D Product Visualization10Virtual reality(VR)showrooms Virtual reality offers a completely immersive experience because it blocks out the real world,as it requires wearing a special headset.One of the biggest challenges for virtual reality is the innovation-implementation ga

50、p.On one hand,there is not enough headset adoption to produce VR experiences;on the other hand,there are not enough VR experiences worth buying a headset.However,heavy investments in VR from some of the biggest tech giants are a sign that we can expect technological advancements soon.Similar to augm

51、ented reality,furniture businesses perceive virtual reality as impactful in increasing sales(65%)and cost reduction(42%).AI for customer supportAs we navigate the AI-fueled frenzy,one cant help but wonder:Is AI truly a game changer,or are we just distracted by all the buzz around it?While we are jus

52、t scratching the surface of the potential AI holds,it seems that even now,some of the AI use cases have proven to be instrumental for businesses.Data shows that 78%of furniture leaders see AI for customer support as impactful on sales,45%think it improves customer satisfaction,and 38%consider that i

53、t helps them reduce costs.Image-based searchThe modern customer journey has evolved in the past couple of years.Nowadays,customers use their laptops and mobile devices to search for information,whether theyre on the move or lounging on the couch with a second screen.As a result,new ways of search ha

54、ve become increasingly popular,especially visual and voice search.Visual search enables shoppers to upload an image to a website and locate visually similar products.This technology is extremely useful for people who dont know how to describe what theyre looking for,but they have a visual of a simil

55、ar product.Besides being helpful for product discovery,73%of furniture businesses think visual search has a high impact on sales.Can I provide some assistance?We offer a 30-day return policy.If youre not satisfied,well gladly process a return for you.Yes,we provide assembly services for a nominal fe

56、e.Would you like to add that to your order?Whats your return policy?Do you offer assembly services?Tech Trends Impacting the Furniture Industry:From AI to 3D Product Visualization11Personalized recommendations based on customers preferences and browsing historyProduct recommendations have been aroun

57、d for more than two decades.Today,thanks to advances in technology,we are witnessing the rise of personalized,predictive product recommendations.Using AI technology,companies can give product recommendations based on who the user is and in what context they are viewing your site.Showing users person

58、alized product recommendations has,by this point,become a web convention in furniture e-commerce.So its no surprise that according to furniture businesses,product recommendations have a significant impact on sales(66%)and operational efficiency(41%).IoT integration for smart furnitureThe global smar

59、t furniture market experienced substantial growth due to increased consumer interest in home automation and IoT technologies.Smart furniture now has IoT sensors,voice-activated controls,and wireless charging,enhancing its functionality and making it more comfortable and user-friendly.Expanding their

60、 portfolio with smart furniture has proven to be beneficial for furniture companies.Data shows that furniture leaders view IoT integration for smart furniture as impactful in sales increases(74%)and customer experience(54%).Automated inventory management and logisticsAn automated inventory managemen

61、t system allows businesses to manage their inventory in real time.This technology can perform several important business operations,such as automating replenishment and purchase orders,delivering customer orders automatically,assigning fulfillment operations,tracking inventory across multiple wareho

62、uses,syncing order and inventory data from all sales channels,and managing inventory across various channels.When asked about the impact of automated inventory management and logistics,68%of furniture businesses consider it helpful for improving operational efficiency.You might also likeTech Trends

63、Impacting the Furniture Industry:From AI to 3D Product Visualization1203 A look into the(not-too-distant)futureFurniture businesses will use new tech to meet customer demands and stay competitive.In order to stay competitive and meet the demands of modern consumers,furniture businesses are actively

64、prioritizing the integration of innovative technologies into their operations.These technologies range from advanced processes for more efficient production to software solutions that enhance product visualization,improve customer experience,and streamline supply chain management.By embracing these

65、advancements,furniture companies are better able to offer high-quality products and services while remaining agile and adaptable in a rapidly evolving market.100%of survey respondents are planning to make new technology investments in the next 12 monthsAccording to Forresters findings,over the next

66、12 months,all respondents are planning to make new technology investments,indicating a widespread trend toward embracing technology in the industry.For the majority of companies(68%),moderate investments in new technology are planned,amounting to 10%-25%of their budget.Meanwhile,a notable 17%of comp

67、anies are preparing for significant investments,allocating more than 25%of their budget.What investments is your company planning to make in new technology,over the next 12 months?15%68%17%Modest investments(less than 10%of the budget)Moderate investments(10%-25%of the budget)Significant investments

68、(more than 25%of the budget)Tech Trends Impacting the Furniture Industry:From AI to 3D Product Visualization1304 The role of 3D product visualizationFurniture businesses put 3D product visualization at the core of their strategy and use it across multiple touchpoints.Customers shopping behavior has

69、evolved over the years,leaving businesses with no choice but to adapt to the modern furniture purchasing journey that starts online.This forced businesses to invest in high-quality product visualization to close the online-offline gap.The nature of the furniture industry makes product visualization

70、a crucial part of the overall business strategy.Data from Forrester shows that 93%of furniture leaders rated 3D product visualization as very to extremely important for their current business strategy.This underlines the crucial role that this technology plays in modern business,demonstrating its in

71、fluence and potential impact on future industry trends.Only a minimal 8%regarded it as moderately important,further emphasizing the overwhelming inclination toward 3D visualization in strategic planning.93%of furniture leaders see 3D visualization as crucial for their business strategyHeres the thin

72、g:Without a solid 3D product visualization strategy in place,furniture businesses cant position themselves as leaders in the furniture space.One of the things that distinguishes leading furniture businesses is their approach to 3D product visualization.Making it the pillar of your business sets the

73、foundation for future growth and future-proofs your business in this digital-first era.The proliferation of social media and other online channels has changed the way people shop for furniture.The buyers journey is no longer linear its dynamic.The number of customer touchpoints is vast and constantl

74、y growing.This puts additional pressure on businesses to get the most out of each channel while providing the seamless experience customers have come to expect.The buyers journey is no longer linear its dynamic While its clear that 3D product visualization is instrumental in creating a delightful cu

75、stomer experience,the question is:How are furniture businesses using 3D product visualization to achieve their goals?To understand the role of 3D product visualization in furniture businesses success,weve explored the most common uses of this technology across different touchpoints.Results show that

76、 3D lifestyle imagery leads the pack in the use of 3D product visualization 66%of furniture leaders said they are using the power of 3D to create photorealistic lifestyle imagery.This is followed closely by content on product detail pages online(57%),digital marketing campaigns(56%),and AR virtual p

77、roduct experiences in-store(53%).These findings highlight the growing relevance of immersive and realistic 3D visuals in modern customer experiences.Almost half of respondents are using 3D product visualization for AR“try before you buy”experiences.Among other popular use cases,we can see dynamic pr

78、oduct imagery,such as video,360-degree views,and zoom(45%),as well as digital assets used for in-store customer experience(42%),social media content(36%),and dimension product imagery(34%).How would you rate the importance of 3D product visualization for your current business strategy?Moderatelyimpo

79、rtantVeryimportantExtremelyimportantHow would you rate the importance of 3D product visualizationfor your current business strategy?8%37%56%Tech Trends Impacting the Furniture Industry:From AI to 3D Product Visualization1466%of furniture businesses use 3D visualization to create 3D lifestyle imagery

80、Some of the underrated use cases of 3D product visualization include digital assets created and shared with intermediary partners(e.g.,retail partners,marketplaces,etc.),digital assets used for B2B sales and marketing(e.g.,specification sheets,catalogs,etc.),and digital assets used for trade shows w

81、hich points to the underutilization of 3D product visualization among furniture manufacturers.The best part about 3D product visualization is that it doesnt need to be“either-or.”Once you invest in high-quality 3D product visualization,you can maximize return on investment(ROI)by using high-quality

82、visuals across touchpoints.Tech Trends Impacting the Furniture Industry:From AI to 3D Product Visualization1505 Next up:setting expectationsThe importance of 3D product visualization in achieving business prioritiesStrategic investments go hand in hand with high expectations.3D product visualization

83、 is no exception.Furniture businesses that invest in 3D technology have a list of priorities they expect to achieve over the next 12 months.The survey results indicate a substantial recognition of the importance of 3D visualization tools in achieving key business priorities.Revenue growth tops the l

84、ist,with 70%of respondents marking it a critical priority.This is followed by increasing influence and brand reach in the market,flagged as a critical priority by 58%.Respondents also highlight the acceleration of their response to business and market changes(52%)and the shift to digital business(45

85、%)as critical areas where 3D visualization tools play a significant role.70%of furniture businesses identify revenue growth as a critical priority enabled by 3D visualizationIf we look at the business priorities marked as“critical priority”and“high priority”combined,we can see that according to furn

86、iture companies,3D product visualization is critical for reducing returns by providing a more accurate representation of the products(91%),improving products and services(91%),accelerating response to business and market changes(89%),and increasing influencer and brand reach in the market(89%).How i

87、mportant is incorporating(3D)visualization tools in your efforts to achieve the following business priorities over the next 12 months?39%40%52%58%37%70%39%45%43%30%31%16%52%51%37%31%52%18%46%40%42%54%53%52%9%9%11%11%12%12%14%15%15%16%16%29%0%0%0%0%0%0%1%0%0%0%0%3%Reducing returns by providing more a

88、ccuraterepresentation of our productsImprove our products and servicesAccelerate our response to businessand market changesIncrease influenceand brand reach in the marketImprove the experience of our customersGrow revenueImprove our differentiation in the marketAccelerate our shift to digital busine

89、ssImprove ability to generate(digital)insightsabout customer interactionsAccelerate our responseto shifting consumer expectationsPrepare for future of extended customerexperiences(e.g.,metaverse)Improve the experience of our employeesCritical priorityHigh priorityLow priorityNot on our agendaTech Tr

90、ends Impacting the Furniture Industry:From AI to 3D Product Visualization1606 Benefits and impact of 3D product visualizationThe perceived value 3D product visualization holds for furniture businesses According to the respondents,adopting 3D product visualization comes with an array of benefits that

91、 primarily boost the customer experience and sales.An impressive 66%identify improved customer experience(online or in-store)as a top benefit.Closely following this,62%of respondents believe that 3D visualization leads to increased sales(online or in-store).3D product visualization fuels improved cu

92、stomer experience and boosts salesOther prominent benefits include improving the quality of product imagery and digital content(56%),enhancing adaptability to market conditions(53%),and increasing customer engagement(52%).In your opinion,what are the benefits of adopting 3D product visualization?66%

93、Improved customer experience(online or in-store)62%Increased sales(online or in-store)56%Improved quality of product imagery and digital content53%Greater adaptability to market conditions52%Increased customer engagement(online or in-store)The adoption of 3D product visualization has proven to be si

94、gnificantly impactful in various business areas.It has notably led to a surge in the average order value both online(61%)and in-store(69%).Online customer engagement has also seen a considerable boost,with 58%of businesses reporting increased digital customer engagement(e.g.,page views).Data shows t

95、hat 3D product visualization has allowed 39%of businesses to reduce product visualization costs.What business impact have you seen since adopting 3D product visualization?69%61%58%39%37%37%Increased average order value in-storeIncreased average order value onlineIncreased digital customer engagement

96、online(e.g.page views)Reduced product visualization costsIncreased conversation rates onlineIncreased conversation rates in-storeTech Trends Impacting the Furniture Industry:From AI to 3D Product Visualization1707 Challenges and obstaclesThe roadblocks to adopting and effectively utilizing 3D produc

97、t visualization toolsAs businesses navigate the implementation of 3D product visualization,the lack of budget emerges as the most significant hurdle(43%).Uncertainty about the ROI is also a notable roadblock,with 29%viewing it as very challenging.Other significant investment constraints include find

98、ing the right visualization tool or platform(27%)and resistance to investing in new solutions(17%).43%of furniture businesses consider lack of budget as the main challenge in effectively implementing 3D product visualizationAnother pressing concern is the lack of necessary skills and resources for m

99、anaging,creating,distributing,and keeping 3D product imagery and visualization up to date,a sentiment shared by more than a third of businesses.To fully account for the impact of 3D visualization tools and further improve customer experiences,organizations need to be able to track and analyze consum

100、er interactions with the technology.It is here that organizations find themselves on uncertain ground,facing challenges with tracking and analyzing how customers interact with 3D tools(37%)and measuring the impact on overall sales(33%).Despite these challenges,companies persist in their journey to a

101、dopt 3D product visualization,given its substantial benefits.What are the main challenges your company faces in effectively implementing 3D product visualization?12%14%17%27%29%43%14%15%36%36%36%39%15%17%20%21%33%37%0%10%20%30%40%50%Time-consuming implementationIntegrating with existing systemsResis

102、tance to investing in new solutionsFinding the right visualization tool or platformUncertainty about return on investment(ROI)Lack of budgetRequired training for employeesLimited technical expertiseSkills and resources to distribute 3D product imagery and visualizationSkills and resources to maintai

103、n and keep 3D product imagery and visualizations up to dateSkills and resources to create 3D product imagery and visualizationSkills and resources to manage 3D product imagery and visualizationResistance to change within the organizationPoor alignment between marketing,sales,and IT departmentsConcer

104、ns about data privacy and securityInadequate understanding of customer needs and preferencesAbility to measure the impact of 3D imagery and visualizations on overall salesAbility to track and analyze how consumers interact with and use 3D imagery and visualizationsAnalytics capabilitiesSkills and re

105、source gapsInvestment constrainsTech Trends Impacting the Furniture Industry:From AI to 3D Product Visualization18When asked about the most significant obstacles in adopting and effectively utilizing 3D product visualization tools,a lack of understanding and awareness tops the list with 33%.Close be

106、hind are the challenges related to high costs associated with acquiring and maintaining 3D tools and training staff in the effective use of 3D visualization tools,both acknowledged by 27%of the survey participants.Additionally,25%of businesses report the difficulty of finding the right 3D visualizat

107、ion solution for their specific needs and implementing the tools as significant barriers.Which of the following obstacles do you perceive as the most significant in adopting and effectively utilizing 3D product visualization tools within your organization?33%27%27%25%Understanding and awarenessHigh

108、costs associated with acquiring and maintaining 3D tools and softwareChallenges in training staff to effectively use and implement 3D visualization toolsDifficulty in finding the right 3D visualization solution for our specific needs25%Challenges in implementing 3D visualization toolsTech Trends Imp

109、acting the Furniture Industry:From AI to 3D Product Visualization1908 AI is gaining traction AI tools are gaining ground in product and lifestyle imagery creationBusinesses are hyped about the potential of artificial intelligence,and the furniture industry is certainly not immune to this trend.Furni

110、ture companies are in a mad dash to figure out AI and identify use cases that can affect their ability to meet future objectives.One of the areas where furniture businesses are already knee-deep in exploring the power of AI is product visualization.AI tools are becoming an integral part of product a

111、nd lifestyle imagery creation,with 56%of furniture organizations employing them to automatically generate or modify images.They are also used in image recognition,classification,and tagging by 52%of organizations.Forty-two percent of furniture companies use AI for real-time customization and adaptat

112、ion of imagery.56%of furniture businesses use AI tools to automatically generate or modify imagesAI is employed to create personalized imagery based on customer data by 40%of respondents,while smart cropping and framing of images are AI-driven in 37%of the cases.Furthermore,35%are leveraging AI for

113、testing and optimizing imagery for better engagement,and 34%are automating the image creation and editing process with AI.A meager 4%of organizations are yet to utilize AI tools,highlighting the vast acceptance and application of AI in the industry.In what ways is your organization utilizing AI-base

114、d tools for product and lifestyle imagery creation?56%52%42%40%37%35%34%4%3%We utilize AI to automatically generate or modify product/lifestyle imagesAI is used for image recognition,classification,and tagging in our product/lifestyle imageryWe have implemented AI for real-time customization and ada

115、ptation of product/lifestyle imageryWe employ AI to create personalized product/lifestyle imagery based on customer data and preferencesWe leverage AI tools for smart cropping and framing of product/lifestyle imagesWe use AI in testing and optimization of product/lifestyle imagery for better engagem

116、entWe use AI tools to automate the process of product/lifestyle image creation and editingWe do not currently use AI tools specifically for product and lifestyle imageryWe plan to incorporate AI tools into our product/lifestyle imagery processes in the futureTech Trends Impacting the Furniture Indus

117、try:From AI to 3D Product Visualization2009 Future outlookProduct visualization is set to become an industry standard in the furniture sectorThe furniture industry is going through rapid change.Customer expectations today are the outcome of movements that have been underway for decades.Changes such

118、as the explosion of digital,the empowered customer,and the acceleration of innovation are having a profound impact on customer expectations.This poses the question:What are the technologies that will revolutionize the customer experience?One area that holds particular promise is product visualizatio

119、n.According to Forresters survey of furniture industry leaders,there is a positive outlook toward a more technologically advanced industry landscape.Almost one-third of respondents(32%)believe that product visualization(encompassing 3D visualization tools,AR,VR,AI,etc.)is set to become more importan

120、t and widespread,evolving into an industry standard and a key differentiator in the furniture industry over the next 3-5 years.Meanwhile,23%of the participants anticipate these tools will evolve in conjunction with advancements in AR/VR/AI,leading to more immersive and interactive experiences.Additi

121、onally,21%of respondents consider that the role of product visualization will increase in certain segments or applications.How do you see the role of product visualization(including 3D visualization tools,AR,VR,AI,etc.)evolving in the furniture industry over the next 3-5 years?Become more important

122、and widespread as it becomesan industry standard and a key differentiatorEvolve in conjunction with AI and AR/VR advancements,leading to more immersive and interactive experiencesIncrease but only in certain segments or applications32%23%21%Tech Trends Impacting the Furniture Industry:From AI to 3D

123、Product Visualization21About CylindoCylindo is the fastest-growing 3D product visualization platform for commerce.The story of Cylindo was born back in 2012 with one idea in mind:to make product visualization easy.Today,hundreds of furniture companies use Cylindo to get superior product visuals acro

124、ss the entire furniture buyers journey.Our platform goes beyond high-quality product visualization and gives furniture businesses versatile assets they can leverage across multiple touchpoints.Powering four quintillion product variations and 10 million unique users per month,Cylindo is the catalyst

125、that drives delightful shopping experiences,helping retailers and brands show more and sell more.Using the Cylindo Platform,companies have increased conversion rates by over 36%and average order value by 88%while reducing visualization costs by 58%on average.We believe in expressing the beauty of pr

126、oducts through the art of 3D visualization.We treat our clients as our partners.As their visualization guide,we strive to provide the ultimate experience,from great onboarding to an effective content creation process and setup selection on the platform to final delivery and distribution of beautiful

127、 product visuals.Request a demoAbout Chaos A world leader in 3D visualization technology.In 2022 Cylindo was acquired by Chaos.Chaos develops 3D visualization technology for architecture,engineering,construction,product design,manufacturing,and media and entertainment.We create intuitive and powerfu

128、l workflows for architects,artists,and designers in any industry.Our research and development is leading the way towards a truly comprehensive end-to-end visualization ecosystem to meet the evolving needs of our customers.Headquartered in Karlsruhe,Germany,Chaos is now the largest global 3D visualiz

129、ation company,with more than 700 employees and offices worldwide.FURNITUREBRIEFINGSpowered by Chaos CylindoWant to be up-to-date on the latest news in the furniture industry?Sign up to our newsletterSign up 2023 Copyright Cylindo ApS.No copyrighted materials may be reproduced and redistributed without prior consent from Cylindo ApS.