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1、Kindling the Green Sparks:Chinese Solutions for Engaging the Public in Green Actions點燃綠色星火引導公眾參與綠色行動的中國解決方案Chinese Solutions for Engaging the Public in Green ActionsKindling the Green Sparks阿塞拜疆巴庫Baku,Azerbaijan2024年11月November,2024點燃綠色星火引導公眾參與綠色行動的中國解決方案特別版點燃綠色星火引導公眾參與綠色行動的中國解決方案Kindling the Green

2、SparksChinese Solutions for Engaging the Public in Green Actions編 委 會主編鄧茗文編委會成員于志宏 胡文娟 鄧文杰 樊友杰 吳 劍 鄧禮敏 楊晶晶 梁景翔英文審校項 楠 楊明明報告設計聶云波視覺支持郭志宇點燃綠色星火引導公眾參與綠色行動的中國解決方案Kindling the Green SparksChinese Solutions for Engaging the Public in Green ActionsEditorial CommitteeEditor-in-chiefDeng MingwenEditorial boa

3、rd membersYu Zhihong,Hu Wenjuan,Deng Wenjie,Fan Youjie,Wu Jian,Deng Limin,Yang Jingjing,Li JingxiangEnglish proofreaderXiang Nan,Yang Mingming Report designNie YunboVisual supportGuo Zhiyu1特別版目錄Contents第三部分分析：找到撬動改變的支點Analysis:Finding Leverage Points for Change引導公眾參與綠色行動的經驗分析與建議 /40An Analysis of Ex

4、periences and Recommendations for Encouraging Public Engagement in Green Actions第一部分開篇：形成公眾行動的綠色風潮Preface:Fostering a Green Wave of Public Actions低碳行動請跟我來 /4Join Me in Low-Carbon Actions第二部分方案：來自中國的解決方案Solution:Solutions from China螞蟻森林：數字化助力公眾參與，實現多重生態價值 /10Ant Forest:Enhancing Public Participation

5、and Delivering Multiple Ecological Benefits Through Digitalization居民“智享節電”模式點滴生活中的全民節電降碳行動 /14Residents“Smart Power Saving”Mode-Community-wide Actions on Saving Electricity and Reducing Carbon in Everyday Life消費券創新，激發居民主動節能新路徑 /26Stimulating a New Pathway to Save Energy among Residents Through Consu

6、mer Voucher Innovations創新激勵，構建公眾綠色出行新生態 /30Building a New Ecosystem for Public Green Transportation Through Innovative Incentives“e 點碳”消費者碳賬戶，引導上億消費者形成綠色點餐小習慣 /34e-Carbon Consumer Carbon Ledger:Guiding Over 100 Million Consumers Toward Green Ordering Pattern玩轉閑魚：綠色打卡 循環減碳 /22Rocking the Idle Fish:Gr

7、een Check-Ins and Circular Carbon Reduction“武碳江湖”：打造可持續低碳降碳生態體系 /18Wuhan Low-carbon Universe:Building a Sustainable Low-carbon Ecosystem23點燃綠色星火Kindling the Green Sparks特別版開篇形成公眾行動的綠色風潮FOSTERING A GREEN WAVE OF PUBLIC ACTIONSPREFACE45點燃綠色星火Kindling the Green Sparks特別版活方式，正在逐步成為中國公眾的新風尚和潮流。近年來，在自上而下的

8、政策引導和自下而上的新風尚引領下，中國涌現出一批引導公眾積極參與綠色低碳行動的優秀解決方案。一些機構特別是先鋒企業在積極引導公眾參與綠色行動方面進行了大量卓有成效的探索，涌現出一批有創意、有價值的解決方案。例如，國網江西電力聯合江西省能源局發起的“智享節電”活動，通過創新機制引導城市居民節電，聚沙成塔構建起一座“虛擬電廠”；螞蟻集團發起的螞蟻森林項目，以數字化方式喚醒社會公眾的環保意識并促進生態保護行動；武漢市生態環境局、武漢碳普惠管理有限公司、騰訊 SSV 聯合推出面向武漢市民的低碳生活平臺“武碳江湖”小程序，運用數字化技術賦能碳普惠機制；閑置交易平臺閑魚推出“綠色打卡”項目，通過“賦能循環

9、經濟+綠色積分機制”模式，調動大量公眾積極參與閑置物品的交易與回收；國網黃巖供電公司攜手浙江省臺州市黃巖區政府推出“居民節能降耗消費券”活動，通過電費節省和消費券獎勵的雙重激勵，帶動居民主動節能降耗；移動出行平臺滴滴發起拼車激勵計劃和“碳元氣”項目，有效地引導公眾綠色低碳出行；本地生活平臺餓了么創新“e 點碳”消費者碳賬戶，引導上億消費者形成綠色點餐小習慣；等等。在 COP29 期間，由可持續發展經濟導刊、“金鑰匙面向 SDG 的中國行動”、全球可持續消費倡議組織編寫并發布的 點燃綠色星火引導公眾參與綠色行動的中國解決方案，旨在通過深度剖析上述創新解決方案，從機制設計與創新、應用場景與成效價值

10、、經驗啟示與國際推廣價值等維度展開研究與分析，為世界貢獻來自中國的氣候行動經驗與方案啟發?！把┍罆r沒有一片雪花是無辜的?！睉獙夂蜃兓?，每個人都應置身其中，同舟共濟。公眾的低碳行動和綠色生活，將是為“沸騰”地球降溫的關鍵力量。讓我們共同引導公眾邁向綠色低碳生活，應對氣候變化，一起向未來，共建美麗清潔世界！低碳行動，請跟我來中國古代的儒家圣賢荀子在 勸學 中講道：“不積跬步，無以至千里；不積小流，無以成江?！?。在應對氣候變化這場關乎人類生死攸關的未來命運的行動中，雖然，一個人的作用顯得有些微不足道。然而，如果將每個人綠色行動的涓涓細流匯聚起來，踐行綠色低碳生活方式，必將匯聚成我們人類的巨大綠色能

11、量。綠色生活方式與公眾的衣食住行用息息相關，意義重大。聯合國政府間氣候變化專門委員會（IPCC）發布的第六次評估報告的綜合報告氣候變化 2023指出，需求側的行為改變，包括公眾采用低碳生活方式，全球可減少 40%70%的碳排放。公眾不僅僅是環境保護的受益者，同時也是環境治理的重要踐行者和傳播者。聯合國積極倡導每個人采取行動，保護自然，應對氣候變化，珍愛地球家園；建議公眾加強節能與改變家庭能源結構，選擇綠色出行，在購買商品方面采取減少、再利用、修理、回收方式，多吃蔬菜，減少食物浪費等行為方式。中國政府高度重視經濟社會全面綠色低碳轉型。近年來，陸續推出了包括中共中央 國務院關于完整準確全面貫徹新發

12、展理念做好碳達峰碳中和工作的意見2030 年前碳達峰行動方案綠色生活創建行動總體方案 促進綠色消費實施方案 中共中央 國務院關于加快經濟社會發展全面綠色轉型的意見等一系列政策文件，提出在消費各領域全周期全鏈條全體系深度融入綠色理念，倡導綠色低碳生活方式，開展綠色低碳全民行動，形成人人、事事、時時、處處崇尚生態文明的社會氛圍。勤儉節約自古以來就被中國公眾視為美德?！罢l知盤中餐，粒粒皆辛苦”幾乎是每個中國人孩提時代就能背誦的詩句，節儉的種子從小就已在中國孩子心中生根發芽，融入中國人的日常生活。在應對氣候變化的今天，中國公眾有著較為強烈的綠色行動意愿。據相關報告的統計1，中國 2/3的年輕人認為低碳

13、與個人生活相關性強，73.8%的消費者會在日常生活中優先選擇綠色、環保的產品或品牌，68.9%的消費者表示接受綠色產品的價格高于普通商品。綠色、低碳、可持續的生1 中國年輕人低碳生活白皮書 2023 2023 中國消費趨勢報告 曾紅鷹生態環境部宣傳教育中心副主任 67點燃綠色星火Kindling the Green Sparks特別版related to their personal lives,with 73.8%of consumers prioritizing green and eco-friendly products in their daily lives and 68.9%ac

14、cepting that green products may cost more than conventional goods.The green,low-carbon,and sustainable lifestyle is gradually becoming a new trend among the Chinese public.Under the guidance of top-down policies and bottom-up social trends,numerous innovative solutions have emerged in China to engag

15、e the public in green,low-carbon actions.Various organizations,particularly pioneering enterprises,have significantly promoted public participation in these initiatives,yielding creative and valuable solutions.For instance,the State Grid Jiangxi Electric Power Company,in collaboration with the Energ

16、y Bureau of Jiangxi Province,launched the“Smart Energy Saving”initiative to guide urban residents in saving electricity and build a“virtual power plant”;Ant Groups Alipay Ant Forest project uses digital means to raise environmental awareness and encourage ecological protection actions;Wuhan Municipa

17、l Ecology and Environment Bureau,Wuhan Carbon Pratt&Whitney Management Co.,Ltd.and Tencent SSV jointly launched the low-carbon living platform“Wutan Jianghu”mini-program,empowering carbon-inclusive mechanisms with digital technology;Xianyu,Alibabas leading second-hand trading platform,introduced the

18、“Green Check-In”project,activating public engagement in the trade and recycling of idle goods through a model combining circular economy and green point systems;the State Grid Huangyan Power Supply Company,along with the local government,initiated the“Resident Energy Saving Coupons”program,promoting

19、 energy conservation through a dual incentive mechanism of reduced electricity bills and reward coupons;Didi,a ride-sharing platform,introduced carpooling incentives and the“Carbon Vitality”project to effectively guide the public toward green travel;and Ele.me,a local life platform,innovated with th

20、e“e-point carbon”consumer carbon account,encouraging millions of consumers to adopt green dining habits,among other initiatives.During COP29,the publication titled Igniting the Green Spark:Guiding Public Participation in Green ActionsChinese Solutions,developed by China Sustainability Tribune,“Golde

21、nKeyBuilding a Platform to Show SDG Good Solutions and Success Stories of Private Sector in China,”and the Sustainable Consumption Research and Action Initiative(SCORAI-Global),aims to analyze these innovative solutions in depth,examining their mechanism design and innovation,application scenarios a

22、nd effectiveness,experiential insights,and international promotion value,contributing Chinas climate action experiences and insights to the world.As“no snowflake in an avalanche feels responsible.”In addressing climate change,everyone should be involved,united in shared effort.The publics low-carbon

23、 actions and green lifestyles will be crucial in cooling our“boiling”planet.Let us join together to guide people toward a green,low-carbon life,to confront climate change,and to move forward into a beautiful and clean future!1 White Paper on Low-carbon Life of Chinese Youth 2023,China Consumption Tr

24、ends Report 2023In his classic work Exhortation to Learning,the ancient Confucian sage Xunzi wrote,“A journey of one thousand miles can never be made without the accumulation of every single step;an ocean can never be vast without the contribution of every single stream and brook.”In the urgent figh

25、t against climate changea battle that holds the fate of humanity in the balancethe individual contribution may seem insignificant.Yet,if everyone commits to a green,low-carbon lifestyle,their collective efforts will generate an immense green force for humankind.The green lifestyle is closely related

26、 to the publics daily necessities and holds great significance.The AR6 Synthesis Report:Climate Change 2023,released by the Intergovernmental Panel on Climate Change(IPCC),indicates that behavior changes on the demand side,such as the adoption of low-carbon lifestyles by the public,have the potentia

27、l to reduce global carbon emissions by approximately 40%to 70%.The public is not only the beneficiary of environmental protection but also a key actor and messenger in environmental governance.Therefore,the United Nations encourages everyone to take action to protect nature,combat climate change,and

28、 care for our planet.It advises the public to enhance energy conservation,switch to cleaner household energy sources,choose sustainable transportation mode,reduce consumption,and extend the life of consumer goods through reuse,maintenance,and recycling.Additionally,it advocates for increasing vegeta

29、ble intake while minimizing food waste.The Chinese government prioritizes a comprehensive transition to a green,low-carbon society and economy.In recent years,a series of policy documents have been released,including the Working Guidance for Carbon Dioxide Peaking and Carbon Neutrality in Full and F

30、aithful Implementation of the New Development Philosophy,the Action Plan for Carbon Dioxide Peaking Before 2030,the Overall Plan for Promoting Green Living,the Implementation Plan for Promoting Green Consumption,and the Guiding Opinions of the State Council on Accelerating the Establishment of a Sou

31、nd Economic System with Green,Low-carbon and Circular Development.These initiatives propose the deep integration of green principles across all consumption fields,advocating for a green lifestyle and mobilizing society to participate in ecological civilization construction,thus fostering a social at

32、mosphere that everyone values ecological integrity and commits to a green lifestyle in every aspect of everyday life.Frugality has long been regarded as a virtue in Chinese culture.“Who knew that each grain of rice on your plate comes from a farmers toil?”This line,known to nearly every Chinese pers

33、on from childhood,deeply embeds the value of frugality in our hearts and integrates it into our daily lives.As we confront climate change,the Chinese public demonstrates a strong willingness to take green action.Reports1 indicate that among young people in China,approximately two out of three believ

34、e that low carbon is closely Join Me in Low-Carbon Actions Zeng Hongying,Deputy Director General of Center for Environmental Education&Communications of Ministry of Ecology and Environment,China89點燃綠色星火Kindling the Green Sparks特別版方案來自中國的解決方案SOLUTIONS FROM CHINASOLUTION1011點燃綠色星火Kindling the Green Sp

35、arks特別版一、行動概述螞蟻森林是由螞蟻集團發起倡導綠色低碳生活方式，并作為主要捐資方支持生態建設的公益項目，發起于2016 年。用戶日常生活中的低碳行為經過本人授權，依據專業機構提供的碳減排方法學計算，可在螞蟻森林里獲得相應數額的“綠色能量”獎勵?！熬G色能量”積累到一定數量，可用來申請由螞蟻集團等企業捐贈的資金，用于支持公益組織和專業機構在各地執行的植樹造林和生態保護工作。螞蟻森林項目通過生態類公益活動創造“看得見的綠色”，并以此激勵社會公眾踐行低碳生活，通過減少碳排放創造“看不見的綠色”。二、機制設計與創新螞蟻森林通過數字化的方式，鏈接生產端、消費端、社會價值端，使其互為激勵互相促進，形

36、成正向補益?！俺珜У吞紲p排”是根本目標，“保護修復生態”是激勵手段，這兩端形成“互為激勵”的公益模式，在“生態項目實施地”和“綠色低碳場景端”產出雙重價值，為助力“雙碳”目標和各地生態文明建設貢獻力量。螞蟻森林從用戶生活場景入手，挖掘衣食住行購中的各種低碳場景，由專業機構對于每個場景識別出其碳排放基準線，作為“綠色能量”的發放參考依據；依托數字化支付平臺支付寶及其開放平臺，廣泛觸達提供綠色產品和服務的各行業商家，識別和量化用戶的日常低碳行為及其減碳效益，通過發放“綠色能量”進行獎勵；取得的成效，螞蟻森林連續獲得聯合國環保領域最高獎項“地球衛士獎”與應對氣候變化領域最高獎項“燈塔獎”。四、經驗與

37、啟示螞蟻森林通過數字化平臺激勵公眾參與低碳生活，在推動生態修復和生物多樣性保護的同時，帶動和促進了綠色消費。該項引導公眾參與綠色行動的解決方案，提供了以下四點經驗。量化行動，基于減碳方法學量化公眾行動的碳減排效益，將綠色低碳行動記錄在賬戶里，通過“綠色能量”獎勵用戶的綠色行動。創新激勵，構建“綠色能量”兌換體系，通過將“綠色能量”轉化成實際的生態保護行動，實現減碳與固碳的雙重價值，用生態公益價值激勵持續的綠色行動。螞蟻集團螞蟻森林：數字化助力公眾參與，實現多重生態價值將參與生態公益項目作為激勵措施，并構建了一套“綠色能量”兌換體系用戶所消耗的“綠色能量”等于每株造林樹種或單位面積保護地的碳匯量

38、，實現減碳與固碳的雙重價值。通過具有趣味性、社交互動性的產品設計，贏得用戶喜愛和持續參與，在潛移默化中引導公眾參與綠色低碳行動，助力生態修復和保護。2024 年 9 月，螞蟻集團與中環聯合認證中心一起發布“螞蟻森林環境友好商品”評價體系，聯合 80 多家首批入駐品牌，發布全國首個綠色消費平臺“森林集市”。消費者可通過該平臺學習綠色消費知識、瀏覽選購“環境友好商品”，獲得來自螞蟻森林的“綠色能量”獎勵，進而帶動和激勵公眾更多地選擇對環境友好的商品和服務，促進了綠色消費。三、場景應用與價值成效目前接入螞蟻森林可產生“綠色能量”的低碳場景超過 60 種，已有各行業的 600 多家企業品牌加入。實施8

39、 年來，螞蟻森林見證了超過 7 億用戶的低碳生活，累計產生“綠色能量”3768 萬噸。在生態修復方面，螞蟻森林已在 13 個省份種下超 5.48 億棵樹，種植總面積 580萬畝。其中，九成以上的樹種在了“三北”工程三大標志性戰役地區，助力當地的荒漠化治理和防沙治沙工作。在生物多樣性保護方面，螞蟻森林已在 16 個省份參與共建34 個公益保護地，面積超過 4900 平方公里。因為通過數字化方式喚醒社會公眾的環保意識并促進生態保護行動所互動設計，通過產品設計增加使用過程中的趣味性和社交互動性，增強了用戶的參與度和持續性，讓有意義的事情更有趣。開放探索，發布“螞蟻森林環境友好商品”評價體系，激勵公眾

40、選擇對環境友好的商品和服務，從倡導綠色生活到促進綠色消費。五、國際推廣價值螞蟻森林以其創新的數字化公益模式，成功激發上億用戶的環保行動，為全球可持續發展提供了可借鑒的中國智慧，具有以下國際推廣價值。第一，數字化公益模式，通過數字化手段量化個人低碳行為，將虛擬的“綠色能量”轉化為實際的植樹行動，為全球提供了如何利用科技手段激發公眾參與環保積極性的樣板。第二，跨領域合作與標準制定，與專業機構合作開發量化公眾低碳行為減排量的方法學體系，為碳減排行動提供了科學評估工具，也為國際社會提供了跨領域推動環境治理的范例。第三，綠色消費與生活方式的推廣，通過激勵機制引導用戶選擇綠色產品和服務，推動了綠色消費的普

41、及，為全球推動可持續生活方式提供了可行路徑。第四，趣味性與社交化促進環保行動普及，通過趣味性和社交互動性的產品設計，提高了公眾參與環保的積極性，這一策略對于全球環保教育和行動推廣具有重要借鑒意義。解決方案來自1213點燃綠色星火Kindling the Green Sparks特別版Ant Forest:Enhancing Public Participation and Delivering Multiple Ecological Benefits Through DigitalizationI.Overview of ActionsAnt Forest is a public welfar

42、e project launched by Ant Group in 2016 to advocate green and low-carbon lifestyles and support ecological progress as a major donor.Users may receive the corresponding amount of“green energy”in Ant Forest,calculated under their authorization according to the carbon emission reduction methodologies

43、provided by professional institutions,as rewards for low-carbon behaviors in their daily lives.When running up to a certain amount,“green energy”can be used to apply for the funds donated by Ant Group and other enterprises to support non-profit organizations and professional institutions in afforest

44、ation and ecological conservation.The Ant Forest project creates“visible green”through ecological public welfare activities,and in this way inspires the public to live a more low-carbon life and create“invisible green”by reducing carbon emissions.II.Mechanism Design and InnovationAnt Forest connects

45、 production,consumption and social value in a digital way,so that they can inspire and promote each other to produce positive results.“Advocating low-carbon emission reduction”is the fundamental goal,and“protecting and restoring ecosystems”is a means of inspiration.The two form a public welfare mode

46、l of“mutual inspiration”,which delivers dual benefits in“ecological project sites”and“green and low-carbon scenarios”and contributes to the“dual carbon”goals and ecological conservation in different regions.Beginning with users daily lives,Ant Forest digs into various low-carbon scenarios in terms o

47、f food,clothing,shelter,transportation and shopping,and has professional institutions identify the carbon emission baseline in each scenario as the basis for allocating“green energy”.Based on the digital payment platform Alipay and its open platform,Ant Forest reaches a wide range of merchants provi

48、ding green products and services in different sectors,identifies and quantifies users daily low-carbon behaviors and their carbon reduction benefits,and reward them with“green energy”.By incentivizing users with participation in ecological public welfare projects and having in place a“green energy”e

49、xchange system,in which the“green energy”consumed by a user equals the carbon sequestered by each tree or unit area of protected land,Ant Forest delivers dual benefits,namely carbon reduction and carbon sequestration.Through interesting and socially interactive product design,Ant Forest has gained p

50、opularity and continued involvement among users,imperceptibly guiding the public to participate in green and low-carbon actions and contributing to ecological protection and restoration.In September 2024,Ant Group and China Environmental United Certification Center(CEC)jointly released the“Ant Fores

51、t Environmentally-Friendly Commodities”evaluation system,and Chinas first green consumption platform“Forest Market”with the first group of more than 80 brands joining it.Consumers can learn about green energy,browse and buy“environmentally-friendly commodities”on the platform,and receive a“green ene

52、rgy”reward from Ant Forest,which in turn drives and inspires the public to choose environmentally-friendly commodities and services more often,thus promoting green consumption.III.Application Scenarios,Results and ValueCurrently,there are more than 60 low-carbon scenarios that can generate“green ene

53、rgy”in Ant Forest,and more than 600 enterprises and brands from various industries have joined Ant Forest.Over the past 8 years,Ant Forest has witnessed the low-carbon life of more than 700 million users,generating a total of 37.68 million tonnes of“green energy”.In terms of ecological restoration,A

54、nt Forest has planted more than 548 million trees in 13 provinces,covering a land area of 3866 km2.Of these trees,more than 90%have been planted where the three iconic battles in the“Three-North”Project take place to assist in local effort to prevent and control desertification.In terms of biodivers

55、ity conservation,Ant Forest has participated in the construction of 34 civil protected areas in 16 provinces,covering a land area of over 4,900 square kilometers.Ant Forest has won a“Champions of the Earth”award,the UNs highest environmental honor,and a“Momentum for Change Lighthouse Activity”winner

56、,the UNs top honor in the field of climate change response,in succession for its achievements in arousing the public awareness of environmental protection and promoting ecological protection actions in a digital manner.IV.Experience and InspirationInspiring public participation in low-carbon life vi

57、a a digital platform,Ant Forest has driven and boosted green consumption while promoting ecological restoration and biodiversity conservation.Here are four key takeaways from the solution,which has led to public participation in green actions:Quantification of actions.Carbon emission reduction benef

58、its from public actions are quantified based on carbon reduction methodologies,and green and low-carbon actions are recorded in users accounts and rewarded with“green energy”.Innovation in incentives.A“green energy”exchange system has been established,which enables Ant Forest to deliver dual benefit

59、s of carbon reduction and carbon sequestration by turning“green energy”into ecological protection actions,and inspire sustained green actions using ecological public welfare value.Interactive design.The product design has increased the fun and social interaction in the process of use,and enhanced us

60、er participation and its continuity,making meaningful things more interesting.Open exploration.The“Ant Forest Environmentally-Friendly Commodities”evaluation system has been released to inspire the public to choose environmentally-friendly commodities and services,shifting from advocating green life

61、styles to promoting green consumption.V.International Promotion ValueThrough its innovative digital public welfare model,Ant Forest has successfully inspired green actions among hundreds of millions of users,and provided Chinese wisdom that can be borrowed to promote global sustainable development.T

62、he project is of the following international promotion value.Firstly,creating a digital public welfare model.Individual low-carbon behaviors are quantified through digital means to turn virtual“green energy”into physical tree-planting actions,providing a model for the world on how to leverage the po

63、wer of technology to inspire public participation in environmental protection.Secondly,encouraging cross-sector cooperation and standard setting.By cooperating with professional institutions,Ant Forest has established a system of methodologies to quantify carbon emission reductions brought about by

64、public low-carbon behaviors,providing a scientific evaluation tool for actions to reduce carbon emissions and setting an example of cross-sector environmental governance for the international community.Thirdly,promoting green consumption and lifestyles.Through the incentive mechanism,Ant Forest guid

65、es users to choose green products and services,promoting the popularization of green consumption and providing a feasible pathway for driving sustainable lifestyles globally.Fourthly,offering interesting and interactive design that can accelerate the popularization of environmental actions.Through i

66、nteresting and interactive product design,Ant Forest has enhanced public enthusiasm for participation in environmental protection.This strategy is of significant exemplary significance for the global promotion of environmental education and actions.1415點燃綠色星火Kindling the Green Sparks特別版所節約的電量相當于構建了一

67、座可日內響應 60 萬千瓦的居民“虛擬電廠”，不僅有效保障用電高峰時刻的電力供應安全平穩有序，還節約了電網建設投資超 28 億元。該行動還通過各類節電科普活動，宣傳家電節能知識、用電技巧，引導居民家庭智慧、科學、經濟用電，已在江西省形成“日常生活節約用電、用電高峰科學節電”的新風尚。四、經驗與啟示“智享節電”模式有效釋放居民節能潛力，高效配置電力資源，保障了經濟社會用電需求，節約了電網建設投資。該項引導公眾參與綠色行動的解決方案，帶來以下四點啟示。以數智化技術為基礎：基于 HPLC 智能電表每 15 分鐘獲取居民用電數據，能夠準確統計節約電力電量數據；基于微信小程序，精準對接節電邀約與居民響應

68、，提高了覆蓋面、針對性和有效性。高勢能推廣協同即時激勵：項目得到江西省政府相關部門支持和推廣，自上而下推動節電風尚；微信小程序即時反饋節電量、減碳量、電費紅包獎勵，自下而上地激發居民參與熱情。巧妙挖潛實現聚沙成塔：聚焦用電高峰時段，巧妙設計“邀約應答激勵”機制，引導居民集中節電，將看似不起眼的分散節電量匯聚成“虛擬電廠”，節約巨額電網建設成本。溢價資金發揮調節作用：以用電尖峰時刻的工業電費溢價補貼居民節電成果，有效平衡電網負荷，既保障經濟運行，又惠及民生福祉，優化了電力資源配置。五、國際推廣價值“智享節電”模式將居民家庭的節電行為轉化為助力經濟社會環境協調發展的綠色行動，為城市社區應對氣候變化

69、開辟新路徑，在國際上具有廣泛的推廣價值。第一，打造數字化節電平臺，利用智能電表、微信小程序等數字化工具，實現居民用電數據實時采集與智能分析，提高節電活動的參與度和效率，為全球城市提供節電新視角。第二，設計激勵性節電機制，通過用電尖峰時段電費溢價形成資金池，以電費紅包獎勵激勵居民節電，有效降低電網負荷，此機制可被各國城市借鑒以平衡電力供需。第三，聚沙成塔構建虛擬電廠，匯聚分散的居民節電行為，打造了一種新型“虛擬電廠”響應模式，為國際社會提供節約電力基礎設施投資的新思路。加圖國網江西省電力有限公司居民“智 享節電”模式點滴生活中的全民節電降碳行動解決方案來自一、行動背景與概述氣候變化是人類共同面臨

70、的重大危機和嚴峻挑戰。2000年以來，江西省的升溫速率達平均每10年上升0.4，年高溫日數和高溫強度均呈現顯著上升趨勢。2023年7月，江西省平均氣溫 30.3，較歷年同期偏高 1.4；2024年 9 月上旬，江西省平均最高氣溫較常年同期高 4.9，為 1961 年以來歷史同期最高；受持續晴熱高溫少雨天氣影響，2024 年全省最高用電負荷已 6 次創新高，較 2023年增幅達 10.3%。在用電尖峰時段，居民節約用電意義重大，一方面可以降低電網負荷，減少工業限產壓力；另一方面也可節省電力設施建設投資，節約資源，提高用能效率。為此，國網江西省電力有限公司（以下簡稱國網江西電力）聯合江西省能源局發

71、起“智享節電”居民節約用電享紅包活動，根據電網負荷情況向居民發出節電邀約，通過節電獎勵紅包的方式，大規模引導超 2100 萬戶次居民在社會重要時段、電網高峰時刻錯峰用電、節約用電，形成江西特色的全民節電模式。二、機制設計與創新國網江西電力首創以“智享節電”微信小程序為載體的千萬級居民用戶荷網互動平臺，以電網負荷風險預判為指針，采用每節約 1 度電即可獲得 2 元電費紅包的激勵機制，鼓勵居民在電力緊張時段減少用電，深度挖掘居民節電潛力，讓單戶居民節約的微小電量聚沙成塔，在用電尖峰時刻降低電網負荷，既保障了全社會平穩用電，也大大節省了非用電尖峰時刻用不上的電網擴容投資。獎勵資金來源于尖峰時刻工業用

72、電的電費溢價所形成的資金池，有效平衡保經濟運行、惠民生福祉，優化了全社會的電力資源配置。項目實施依托智能電表實時采集的電能數據，通過集活動報名、節電邀約、成效查詢、紅包領取、節電方式指引等功能于一體的“智享節電”微信小程序，為用戶提供直觀的節電量、減碳量，即時發放電費紅包獎勵，大大增強了居民的參與積極性和成就感。三、場景應用與價值成效“智享節電”模式的應用場景主要集中在城市居民用電領域和用電高峰季節、時段。通過引導和指導居民改變用電行為，減少不必要的能耗，實現了顯著的節電減排效果，有效緩解全社會用電壓力。在江西省發展和改革委員會、江西省機關事務管理局、江西省能源局、國網江西電力的聯合倡導和推動

73、下，已累計開展24次居民節電活動，參與家庭戶次達 2100 萬，累計節電 1970 萬度，直接減少碳排放量 1.9 萬噸，間接支撐工業生產效益超 3 億元，1617點燃綠色星火Kindling the Green Sparks特別版Residents“Smart Power Saving”Mode-Community-wide Actions on Saving Electricity and Reducing Carbon in Everyday LifeI.Background and Overview of ActionsClimate change is a major crisis

74、and severe challenge facing humanity.Since 2000,the annual average temperature in Jiangxi Province has been rising at a rate of 0.40 per decade,and both the number of high temperature days and the heat intensity there have been ascending notably.In July 2023,the average temperature in Jiangxi Provin

75、ce was 30.3C,1.4C higher than the same period in previous years.In early September 2024,the average maximum temperature in Jiangxi Province was 4.9C higher than that in the same period of the year,which was the highest since 1961.Affected by continuous high temperature with little rain,the provinces

76、 maximum electricity load in 2024 has reached a new high for six times,an increase of 10.3%compared with 2023.Residential power saving is of great significance during peak hours of power consumption.On the one hand,it can reduce grid load and take the pressure off industrial production limits;on the

77、 other hand,it can reduce investment in the development of power facilities,save resources and increase energy efficiency.Given this,State Grid Jiangxi Electric Power Co.,Ltd.(hereinafter referred to as State Grid Jiangxi Electric Power),jointly with the Energy Administration of Jiangxi Province,lau

78、nched the“Smart Sharing Power Saving”campaign with red packets sent to residents who save electricity.By sending a power saving invitation to residents according to grid load and giving red packets for power saving,the project guided more than 21 million households to use off-peak power and save ele

79、ctricity during socially important times and peak hours of power consumption.It has become a universal power saving model with Jiangxis characteristics.II.Mechanism Design and InnovationState Grid Jiangxi Electric Power initiated a load-grid interactive platform involving tens of millions of residen

80、tial users based on the WeChat mini program“Smart Sharing Power Saving”.Under the guidance of grid load risk prediction,and by adopting an incentive mechanism of giving a 2-yuan red packet for every kWh of electricity saved,the project encouraged residents to reduce power consumption during peak hou

81、rs,and tapped residents potential for power saving.Every little bit of electricity saved by a single household counts,which could reduce grid load during peak hours,both guaranteeing society-wide stable power consumption and saving much investment in grid capacity expansion that is unnecessary durin

82、g non-peak hours.The incentives come from the capital pool of premiums for industrial power consumption during peak hours,which have effectively balanced grid load to safeguard economic operation and improve peoples well-being,and optimized the society-wide power resource allocation.Based on real-ti

83、me power data collected by smart meters,the project provided users with intuitive information on power savings and carbon emission reductions via the WeChat mini program“Smart Sharing Power Saving”that integrates functions such as sign-up,power saving invitation,results query,red packet collection,a

84、nd guidance on ways to save electricity,and gave red packets for payment of electricity bills timely.This has greatly enhanced residents enthusiasm for participation and sense of accomplishment.III.Application Scenarios,Results and ValueThe“Smart Sharing Power Saving”model focuses on application sce

85、narios such as power consumption by urban residents and peak hours and season of power consumption.By guiding residents to change their power consumption behaviors and reduce unnecessary energy consumption,the project has led to significant power savings and emission reductions,and effectively allev

86、iated the society-wide power consumption pressure.Jointly advocated and driven by Jiangxi Development and Reform Commission,Jiangxi Provincial Government Offices Administration,the Energy Administration of Jiangxi Province,and State Grid Jiangxi Electric Power,24 residential power saving activities

87、have been organized,involving 21 million households,saving 19.7 million kWh of electricity,directly reducing 19,000 tonnes of carbon emissions,and indirectly supporting more than 300 million yuan in industrial output.The resulting power savings are equivalent to a“virtual power plant”with a daily ca

88、pacity of 600,000 kW for residents,not only effectively guaranteeing safe,stable and orderly power supply during peak hours,but also saving more than 2.8 billion yuan of investment in grid development.Through various science popularization activities on power saving,the project also disseminated kno

89、wledge on energy saving for home appliances and power use tips to guide smart,scientific and economical power use in households,setting the fashion of saving electricity in daily life and doing so in a scientific manner during peak hours”in Jiangxi Province.IV.Experience and InspirationThe“Smart Sha

90、ring Power Saving”model has effectively unleashed residents potential for energy saving,efficiently allocated power resources,satisfied the power demand of economic and social development,and saved investment in grid development.Here are four key takeaways from the solution,which has led to public p

91、articipation in green actions:Building on digital and intelligent technologies:Based on HPLC smart meters,the project received residential power consumption data every 15 minutes,ensuring accurate statistics on power savings;based on the WeChat mini program,the project precisely matched power saving

92、 invitations with residents responses,increasing the coverage,pertinence and effectiveness.Synergizing high-profile promotions with immediate incentives:The project was supported and promoted by the relevant departments of the provincial government,pushing the transition toward power saving in a top

93、-down manner;the WeChat mini program provided instant feedback on power savings,carbon emission reductions,and red packets for payment of electricity bills,arousing residents enthusiasm for participation in a bottom-up manner.Tapping potential tactfully to allow decentralized power savings to accumu

94、late:Focusing on peak hours of power consumption,an“invitation-response-incentive”mechanism was skillfully designed to guide centralized power saving among residents,thus pooling the seemingly unremarkable decentralized power savings into a“virtual power plant”to save a considerable amount of money

95、on grid development.Allowing premiums to play a regulating role:Residents power saving results were subsidized with premiums for industrial power consumption during peak hours,effectively balancing grid load to safeguard economic operation and improve peoples well-being,and optimizing the allocation

96、 of power resources.V.International Promotion ValueThe“Smart Sharing Power Saving”model turns residents power saving behaviors into green actions that contribute to coordinated development in the economic,social and environmental fields,blazing a new trail for urban response to climate change.It is

97、of great international promotion value.Firstly,building a digital power saving platform.Digital tools such as smart meters and WeChat mini programs,which were used for real-time collection and intelligent analysis of residential power consumption data,have increased the participation and efficiency

98、of the power saving campaign,providing a new perspective on power saving for cities around the world.Secondly,designing an incentive power saving mechanism.The mechanism of establishing a capital pool of premiums for power consumption during peak hours as the source of red packets for power saving,w

99、hich has effectively reduced grid load,can be borrowed by cities around the world in balancing power supply and demand.Thirdly,building a virtual power plant,in which process every little bit of electricity counts.Decentralized residential power saving behaviors add up to a new“virtual power plant”r

100、esponse model,providing new insights for the international community to save investment in power infrastructure.1819點燃綠色星火Kindling the Green Sparks特別版一、行動背景與概述碳普惠，即通過采用政策鼓勵、商業獎勵和減排量交易相結合的方式正向引導和激勵社會公眾、中小微企業踐行低碳生活和主動降碳的減排機制。在統一大市場建設和全國碳市場建立的背景下，通過試點碳普惠體系建設發揮地方區域碳市場的“試驗田”作用，對引導形成綠色低碳生活方式、促進綠色消費具有示范意義。

101、為此，湖北省武漢市依托數字化技術手段，開發運營了全國首個政府控碳、企業降碳、個人低碳“三位一體”的碳普惠綜合服務平臺。2023 年 6 月，武漢碳普惠管理有限公司、騰訊SSV 碳中和實驗室聯合推出面向武漢市民的低碳生活平臺“武碳江湖”小程序。作為武漢碳普惠綜合服務平臺的重要組成部分，“武碳江湖”運用數字化技術賦能碳普惠機制，對居民日常生活場景中的低碳行為，如乘坐公交地鐵、節約用電等進行量化、賦值，有力推動了居民生活方式的低碳化。二、機制設計與創新用戶在“武碳江湖”開通個人碳賬戶后，每當其實施乘坐公交地鐵、租用共享單車、購買二手物品等低碳行為，即可獲得碳普惠減排量，這些減排量可在“武碳江湖”低碳

102、商城兌換單車騎行券、便利店優惠券等“低碳權益”。為便利用戶和提升使用體驗，“武碳江湖”接入微信、支付寶兩大應用程序，并實現了沉淀數據的三、場景應用與價值成效“武碳江湖”聚焦居民日常生活場景中的低碳行為，以碳普惠方法學為依據對相關行為的低碳貢獻進行量化、賦值、登記，計算并發放的碳普惠減排量可用于兌換低碳權益、助力活動碳中和、在碳市場交易變現等，構建起“方法學編制與公布減排量開發與登記碳市場交易與履約”的閉環，打通了居民低碳行為參與區域碳市場交易的渠道。截至 2024 年 10 月底，“武碳江湖”使用人數逾 71 萬，累計減碳 2000 余噸。四、經驗與啟示“武碳江湖”依托大數據、AI、區塊鏈等數

103、字技術，實現了居民低碳生活碳普惠減排量的在線登記、交易和變現。該項引導公眾參與綠色行動的解決方案，帶來以下三點啟示。碳普惠方法學是依據?？茖W量化低碳貢獻是碳普惠機制建立的前提，權威方法學是低碳行為被計算、量化、武漢碳普惠管理有限公司、騰訊 SSV 碳中和實驗室“武碳江湖”：打造可持續低碳降碳生態體系統一管理。2024 年 9 月，武漢市推出第二批個人碳普惠方法學，擴展了“武碳江湖”的應用場景，實現將個人低碳行為與互聯網服務相結合，通過實時數據歸集，核算并發放碳普惠減排量。在綠色出行領域，經用戶同意后，其低碳行為數據由騰訊乘車碼、滴滴等平臺歸集，轉化為個人碳賬戶的等值低碳權益，形成對低碳行為的激

104、勵。這一舉措提升了用戶獲得低碳出行獎勵的便利性和價值感，也激發了企業參與碳普惠體系建設的熱情，擴充了碳普惠減排量的獲取渠道。賦值的依據，成為打通個人碳普惠減排量進入碳市場交易的關鍵一環。數字技術是支撐。數字化技術賦能碳普惠機制，依托出色的海量數據處理能力，既實現了實時在線發放碳普惠減排量，又實現了低碳減碳行為的正向激勵。實現可持續運營是關鍵。構建市場主體多元的低碳降碳生態體系，激發了各參與方的減排動力和潛力；將趣味化操作與市場化運作相結合，提升了碳普惠機制的可持續性。五、國際推廣價值該項目的成功實踐不僅為中國城市區域建設碳普惠體系提供了有益的探索與示范，也為全球碳普惠機制的創新提供了可復制、可

105、借鑒的經驗，具有在國際上廣泛推廣的潛力。第一，完善頂層制度設計，從建立區域碳普惠綜合服務平臺到發布個人碳普惠方法學，一系列配套政策為項目高效運轉、碳普惠減排量進入碳交易市場實現閉環提供了保障。第二，設立專業運營機構，設立運營碳普惠的專業公司承擔平臺開發運營相關職能，確保個人和企業的減排量得以兌現。第三，多方協同形成合力，構建政府、企業、個人共同參與的碳普惠生態，通過政策引導和市場激勵，促進綠色低碳生活方式的普及，為國際社會提供多方合作的減排模式。解決方案來自2023 年 12 月 8 日，“武碳江湖”舉辦“碳索江湖-東湖（第二站）”綠色低碳宣教打卡活動2021點燃綠色星火Kindling th

106、e Green Sparks特別版Wuhan Low-carbon Universe:Building a Sustainable Low-carbon EcosystemI.Background and Overview of ActionsCarbon inclusion is an emission reduction mechanism that guides and motivates the pubic and micro,small and medium-sized enterprises(MSMEs)to practice low-carbon lifestyles and r

107、educe carbon emissions through a combination of policy incentives,business rewards and emission reductions trading.As China has established its national carbon market and is working to build a large unified market,piloting the carbon inclusion system in local regional carbon markets,which allows the

108、m to serve as“testing grounds”,is of exemplary significance for developing green and low-carbon lifestyles and promoting green consumption.To this end,Wuhan,the capital of Hubei Province,developed and put into operation Chinas first carbon inclusion integrated service platform featuring a trinity of

109、 carbon control by the government,carbon reduction by enterprises and low-carbon actions by individuals by leveraging the power of digital technologies.In June 2023,Wuhan Carbon Inclusion and Tencent SSV Carbon Neutrality Lab jointly launched the WeChat mini program“Wuhan Low-carbon Universe”,a low-

110、carbon life platform for citizens of Wuhan.As an integral part of Wuhans carbon inclusion integrated service platform,“Wuhan Low-carbon Universe”empowers the carbon inclusion mechanism with digital technologies,and quantifies and assigns values to residents low-carbon behaviors in everyday life,such

111、 as taking a bus or metro train,and saving electricity,effectively pushing residents towards low-carbon lifestyles.II.Mechanism Design and InnovationAfter opening an individual carbon account on“Wuhan Low-carbon Universe”,a user receives carbon inclusion emission reductions calculated according to m

112、ethodologies approved by the local relevant department(“carbon inclusion emission reductions”)when he/she adopts a low-carbon behavior,such as taking a bus or metro train,renting a shared bike and buying a second-hand item.These emission reductions can be exchanged for bike-riding vouchers,convenien

113、ce store coupons and other“low-carbon benefits”at the low-carbon store on“Wuhan Low-carbon Universe”.To provide convenience for users and improve user experience,“Wuhan Low-carbon Universe”is connected with WeChat and Alipay and has achieved unified management of the captured data.In September 2024,

114、Wuhan introduced the second group of individual carbon inclusion methodologies,expanding the application scenarios of“Wuhan Low-carbon Universe”,combining individual low-carbon behaviors with Internet services,and calculating and issuing carbon inclusion emission reductions through real-time data co

115、llection.In the field of green transportation,with the consent of users,their low-carbon behavior data is collected by platforms such as Tencent Transit QR Code and Didi and then converted into the equivalent low-carbon benefits in their individual carbon accounts as incentives for low-carbon behavi

116、ors.This initiative has not only enhanced the convenience for users to obtain rewards for low-carbon transportation and their sense of self-worth,but also inspired enterprises to participate in the development of the carbon inclusion system,and broadened the channels for obtaining carbon inclusion e

117、mission reductions.III.Application Scenarios,Results and Value“Wuhan Low-carbon Universe”focuses on residents low-carbon behaviors in their daily lives,quantifying,and valuing and recording the low-carbon behaviors contribution,based on the carbon inclusion methodologies.The carbon inclusion emissio

118、n reductions calculated and issued by the mini program can be exchanged for low-carbon benefits,or offset the carbon emissions for certain campaigns or be traded at the carbon market.It has also established a closed loop of“methodology formulation and publication-emission reductions development and

119、registration-carbon market trading and compliance”,providing an unobstructed channel for residents low-carbon behaviors to participate in regional carbon market trading.By the end of October 2024,“Wuhan Low-carbon Universe”recorded more than 710,000 users and 2,000 tonnes of carbon emission reductio

120、ns.IV.Experience and InspirationRelying on digital technologies such as big data,AI and blockchain,“Wuhan Low-carbon Universe”has enabled online registration,trading and realization of residents carbon inclusion emission reductions as a result of their low-carbon life.Here are three key takeaways fr

121、om the solution,which has led to public participation in green actions:Carbon inclusion methodologies are the basis.Scientific quantification of low-carbon contribution is the prerequisite for the establishment of the carbon inclusion mechanism;authoritative methodologies are the basis on which low-

122、carbon behaviors are calculated,quantified and assigned with values,and have become a key component of the effort to enable individual carbon inclusion emission reductions to be traded in the carbon market.Digital technologies are the pillar.Digital technologies empower the carbon inclusion mechanis

123、m,enabling both real-time online issuance of carbon inclusion emission reductions and incentives for low-carbon and carbon-reducing behaviors given their excellent mass data processing capabilities.Realizing sustainable operation is the key.A low-carbon ecosystem involving diversified market players

124、 has provided momentum for the participants to reduce emissions and unleashed their potential in this regard;the combination of interesting operations and market-oriented management has enhanced the sustainability of the carbon inclusion mechanism.V.International Promotion ValueThe successful practi

125、ce of the project not only provides useful exploration and demonstration for the establishment of a carbon inclusion system in Chinese cities,but also offers replicable experience that can be borrowed in global carbon inclusion mechanism innovation.The project has the potential for extensive interna

126、tional promotion.Firstly,improving top-level institutional design.From the establishment of a regional carbon inclusion integrated service platform to the publication of individual carbon inclusion methodologies,a raft of supporting policies have provided guarantee for the efficient operation of the

127、 project and the creation of a closed loop for carbon inclusion emission reductions to enter the carbon trading market.Secondly,establishing a specialized operating agency.A specialized company has been set up for the operation of carbon inclusion,which assumes functions such as platform development

128、 and operation to ensure that emission reductions achieved by individuals and enterprises can be realized.Thirdly,fostering multi-party collaboration to create synergy.A carbon inclusion ecosystem featuring government,business and individual participation has been established to increase the popular

129、ity of green and low-carbon lifestyles through policy guidance and market incentives,providing a model of emission reduction through multi-party collaboration for the international community.2223點燃綠色星火Kindling the Green Sparks特別版一、行動背景與概述推行綠色低碳生活，已成為應對全球氣候變化和資源短缺等嚴峻挑戰的必然選擇。閑置物品的流轉能夠有效避免新產品生產過程中造成的原料

130、消耗與能源消耗，從而實現個人消費端的碳減排。據北京綠色交易所提供的測算標準，一件舊衣參與回收平均可減少 0.72 公斤的碳排放，購買一臺閑置電腦平均可減少 162.64 公斤的碳排放?？梢?，舊物循環的減碳潛力巨大。2024 年，閑魚于發起“綠色打卡”項目，倡議從消費端推動綠色低碳生活。該項目的核心在于調動更多公眾個體，通過“賦能循環經濟+綠色積分機制”模式，積極參與閑置物品的交易與回收，依托社區平臺的影響力推動綠色行為，形成良好的社會示范效應，引領公眾轉向更加環保、低碳的生活方式。二、機制設計與創新“綠色打卡”項目致力于推廣綠色低碳生活方式，通過積分激勵、社群建設、環保行為數據化等手段，引導公

131、眾交易閑置物品。閑魚作為二手物品交易平臺，設立了綠色積分激勵機制，用戶可通過在閑魚購買閑置商品、參與環保行為等低碳任務，獲得“綠色能量”；發起舊物回收計劃，建立完善的“線上預約線下回收”機制，通過現金與“綠色能量”等獎勵，鼓勵用戶將原本廢棄或閑置的物品進行回收；與中國循環經濟協會、北京綠色交易所等專業機構合作推出減碳測算功能，讓閑魚上每一次閑置物杭州閑魚信息技術有限公司玩轉閑魚：綠色打卡 循環減碳品交易的減碳價值可量化、可感知；在閑魚搭建綠色社區，鼓勵用戶通過話題打卡，記錄閑置交易、綠色出行、減塑挑戰等環保行為，形成具有帶動性和感染力的綠色行動社區氛圍，使綠色低碳理念深入人心。此外，閑魚以出資

132、方式將平臺積累的“綠色能量”，轉化成給公益機構的捐贈，支持高原地區兒童的光伏包和荒漠地區的梭梭樹等公益項目，實現了“個人環保+公益助力”的創新結合，使用戶的綠色低碳行為增加公益價值。三、場景應用與價值成效“綠色打卡”項目致力于推動線上閑置交易與低碳社交兩大場景，旨在構建資源高效循環、環境友好的社會。線上交易場景，倡導用戶積極參與閑置物品交易，通過促進舊物再利用來實現資源的有效回收。截至目前，平臺已累計捐獻 10.22 億綠色能量，單日預約上門回收服解決方案來自務的人數超過 98,000 人次；每月因閑置交易減少的碳排放量達到 64 萬噸。低碳社交場景，“綠色打卡”項目鼓勵參與者記錄并分享自己日

133、常生活中踐行的各種環保行動，養成環保習慣。據統計，綠色頻道累計覆蓋 2560 萬人，超過 130 萬名用戶以圖文形式展示其“綠色足跡”，有效地促進了綠色低碳生活理念的傳播。四、經驗與啟示該項目巧妙地引導用戶參與閑置物品循環利用，通過數字技術與社區運營，為構建循環經濟與低碳社會貢獻了力量。該項引導公眾參與綠色行動的解決方案，帶來以下四點啟示。注重環保效益的即時反饋。通過減碳量測算功能，使參與者能夠直觀地看到每一次交易所貢獻的環境效益，加深了公眾對綠色消費的認識。注重挖掘大數據價值。通過算法模型優化，平臺得以大幅提升閑置物資流轉效率，交易效率的提升，反過來又吸引了更多人參與二手商品交易，促進了環保

134、行動的正循環。注重提升激勵和減少阻力。公益驅動結合現金獎勵的方式激發了公眾對環保行動的熱情，簡易便捷的預約取件服務降低了用戶參與門檻，有效提升了公眾交易閑置物品的參與度。注重綠色行為的社交屬性。通過綠色頻道和社區運營，以社交屬性極強的“打卡”方式，擴大綠色理念傳播范圍，帶動更多用戶加入綠色低碳的行列。五、國際推廣價值該項目既促進了循環經濟發展，又達到了減少大量碳排放的目的，還充分挖掘了綠色消費的潛力，為推動循環經濟的發展提供了強有力的支持，對于促進循環經濟具有重要意義和國際推廣價值。第一，創新多維度激勵方式：以綠色積分和現金回報作為獎勵，有效激發用戶參與熱情，“個人環保+公益助力”增強了閑置交

135、易的社會價值，提升了公眾參與積極性。第二，建立多層次反饋機制：利用減碳測算功能與綠色打卡社區，更直觀地展示環保成效，有效增強綠色低碳理念的傳播，形成良好的社會示范帶動效應。第三，利用數據技術提高效率：基于數字技術持續優化算法模型，有效提高閑置物資流轉效率，從而吸引更多人參與閑置物品交易，持續擴大影響，形成良性循環。2425點燃綠色星火Kindling the Green Sparks特別版Rocking the Idle Fish:Green Check-Ins and Circular Carbon ReductionI.Background and Overview of ActionsP

136、romoting a green,low-carbon lifestyle has become essential in tackling severe global challenges such as climate change and resource shortages.The circulation of idle goods can effectively reduce the raw material and energy consumption associated with the production of new products,achieving carbon r

137、eduction on the consumer side.According to standards provided by the China Beijing Green Exchange,recycling an old piece of clothing can reduce carbon emissions by an average of 0.72 kg,while purchasing a used computer can save around 162.64 kg of emissions.Thus,the potential for carbon reduction in

138、 reusing items is substantial.In 2024,Idle Fish launched the“Green Check-In”initiative to encourage green,low-carbon lifestyles starting from consumer behavior.This project aims to mobilize more public individuals through a model of“empowering the circular economy+green points mechanism,”encouraging

139、 people to participate in the exchange and recycling of idle items.Leveraging the influence of a community platform,this initiative fosters a positive social demonstration effect,guiding the public toward a more eco-friendly,low-carbon lifestyle.II.Mechanism Design and InnovationThe“Green Check-In”i

140、nitiative aims to promote green,low-carbon lifestyles through incentives,community building,and data-driven environmental actions that encourage public participation in trading idle goods.As a secondhand goods platform,Idle Fish established a green points incentive system where users earn“green ener

141、gy”by purchasing secondhand items on the platform and engaging in low-carbon actions.Recycling Program:The platform launched an old-item recycling program with a seamless“online booking-offline recycling”process,where users are rewarded with cash and green energy to encourage recycling items that mi

142、ght otherwise go unused.Carbon Reduction Calculation:Collaborating with professional organizations like the China Association of Circular Economy and the China Beijing Green Exchange,Idle Fish introduced a carbon reduction calculation feature,enabling users to see measurable carbon savings for each

143、secondhand transaction on the platform.Community Engagement:Idle Fish also created a green community,encouraging users to check in with green actions,such as secondhand trading,eco-friendly commuting,and plastic reduction challenges.This vibrant community fosters awareness and enthusiasm for green l

144、ifestyles.Public Welfare Contribution:Idle Fish converts accumulated“green energy”points into donations to public welfare projects,such as providing photovoltaic backpacks for children in high-altitude regions and supporting desert areas with saxaul trees.This blend of personal environmental action

145、and public welfare significantly enhances the social value of green behavior.III.Application Scenarios,Results and ValueThe“Green Check-In”initiative is focused on promoting both online idle transactions and low-carbon social engagement to create a high-efficiency,circular,environmentally friendly s

146、ociety.Online Transaction Scenario:Users are encouraged to participate actively in the circulation of idle items,promoting resource recycling through reuse.To date,the platform has donated over 1.022 billion green energy points,with more than 98,000 daily appointments for on-site recycling and 640,0

147、00 tons of carbon emissions saved each month through secondhand transactions.Low-Carbon Social Scenario:The project invites participants to document and share their green practices in daily life,building a habit of environmentally friendly behavior.The green channel now covers 25.6 million users,wit

148、h over 1.3 million users sharing their“green footprints”through photos and text,effectively promoting green,low-carbon lifestyles.IV.Experience and InspirationThis project has effectively guided users to participate in the circulation of idle goods,contributing to the construction of a circular and

149、low-carbon society through digital technology and community operations.Here are four key takeaways from the solution,which has led to public participation in green actions:Focusing on instant environmental feedback.By offering a carbon reduction calculation feature,participants can see the environme

150、ntal benefits of each transaction,reinforcing their awareness of green consumption.Leveraging the value of big data.With optimized algorithm models,the platform significantly boosts the efficiency of idle goods circulation,attracting more users to participate in secondhand trading and fostering a po

151、sitive cycle of environmental action.Enhancing motivation and reducing barriers.Combining public welfare with cash rewards has sparked public enthusiasm for environmental action,while the simple,convenient pickup service lowers the barrier to participation,increasing publics engagement in trading id

152、le goods.Highlighting the social nature of green behavior.Through the green channel and community engagement,the check-in features strong social component extends the reach of green concepts and inspires more users to join the low-carbon movement.V.International Promotion ValueThis project promotes

153、the development of a circular economy,achieves the goal of reducing carbon emission,fully tapping into the potential of green consumption.It provides powerful support for the circular economy and holds significant value for promoting circular economy and international promotion:Firstly,providing inn

154、ovative,multi-dimensional incentives:By using green points and cash rewards as incentives,the project effectively stimulates user participation,while combining“personal environmental action+public welfare”enhances the social value of idle transactions and raises public enthusiasm.Secondly,establishi

155、ng a multi-layered feedback mechanism:The carbon calculation feature and green check-in community visibly showcase the environmental impact,strengthening the spread of low-carbon principles and fostering a positive social demonstration effect.Thirdly,using data technology to improve efficiency:Lever

156、aging digital technology to continuously optimize algorithm models,the platform improves the circulation efficiency of idle goods,attracting more users to join in trading idle items and expanding its influence.2627點燃綠色星火Kindling the Green Sparks特別版一、行動背景與概述聯合國秘書長古特雷斯指出：“全球變暖的時代已經結束，全球沸騰的時代已然到來?！苯陙?，

157、中國夏季平均氣溫和高溫天氣數量均呈現上升趨勢。2023 年夏季，浙江省臺州市全社會最高用電負荷較上一年增長4.7%；2024 年，臺州市夏季最大全社會負荷需求預計達 900 多萬千瓦。若夏季出現持續高溫極端天氣、外來電受阻等情況，可能出現用電缺口。在此背景下，國網臺州市黃巖區供電公司（以下簡稱國網黃巖供電公司）攜手黃巖區政府，于 2023 年共同推出了“居民節能降耗消費券”活動，消費券發放與家庭節能深度綁定，通過電費節省和消費券獎勵的雙重激勵，推動居民主動參與節能降耗，引導居民養成文明健康綠色低碳的生活風尚，助力碳達峰、碳中和目標的實現。二、機制設計與創新“居民節能降耗消費券”活動在機制設計上

158、，聚焦城市居民家庭的用電量，凡是報名參與活動的居民家庭，其月度電費較上一年同期降幅在 5%以上，即可領取節能負荷補貼，補貼金額為當月電費同比下降金額，即“節約 1 元電費，補貼 1 元消費券”。節能降耗省電費即可獲得消費券，這種雙重激勵模式極大地激發了居民的節能積極性，這一精巧的設計也解決了如何將綠色行動量化為節能效果并形成正向激勵的問題，讓居民綠色行動能夠及時得到正反饋。三、場景應用與價值成效該解決方案的應用場景主要集中在居民用電領域和用電高峰季節、時段，通過引導居民高效低碳生活，減少了不必要的能耗，實現了顯著的減排效果，有效緩解了全社會的用電壓力。按照每戶平均壓降 50 元電費計算，活動已

159、累計發放消費券 500 萬元，實現迎峰度夏期間平均 2 萬千瓦居民負荷壓降，相當于降低了溫室氣體排放9970 噸當量，有效緩解高峰期黃巖區域電力供需壓力，不僅對環境有益，也對經濟和社會有積極的影響。四、經驗與啟示居民節能降耗消費券充分發揮了政府政策性資金的杠桿撬動作用，釋放居民綠色節能消費潛力，有效帶動公眾積極參與綠色低碳生活方式，并形成新型綠色消費模式。該項引導公眾參與綠色行動的解決方案，帶來以下三點啟示。經濟激勵是動力。消費券作為經濟激勵手段，以電費的節約為獎勵的量化標準，形成了及時的正反饋機制，有效激發了居民的節能降耗積極性和動力。數據監測是基礎。通過智能電表等技術手段實時監測居民用電情

160、況，為政策調整和活動優化提供了數據支持，確保精準施策，提高了政策的針對性和有效性。多方協同是關鍵。項目的成功離不開政企銀媒商的緊密協作，共同構建了從節能行為到消費獎勵的活動機制，形成了良好的互動和協同效應，保障了活動的可行性和影響力。國網臺州市黃巖區供電公司消費券創新，激發居民主動節能新路徑為確?；顒拥靡猿晒嵤┖屯茝V，國網黃巖供電公司作為整個活動的策劃方，首先，積極攜手黃巖區政府出臺了居民節能負荷補貼政策，并由政府設立消費券補貼資金池，解決了激勵資金的來源問題。其次，國網黃巖供電公司憑借自身的技術和數據優勢，自主研發居民參與活動的小程序，設計統一報名平臺，并依托“浙電云”平臺和用數環境平臺構

161、建居民用電數據畫像模型，通過數據比對，向符合條件的用戶及時發放消費券，領取的消費券可在 3000 余戶商戶線下消費時使用。最后，國網黃巖供電公司爭取到臺州市黃巖區融媒體中心、臺州銀行股份有限公司的支持，幾方共同面向全市居民尤其是家庭用戶推廣這項活動，既推廣了活動，也營造了綠色行動社會氛圍。五、國際推廣價值該項目的成功實踐不僅為中國自身的發展提供了有力支撐，也為全球應對氣候變化和可持續發展提供了有益的參考和借鑒，在國際上具有廣泛的推廣價值。第一，創新激勵機制，消費券與節約電費相掛鉤的形式，形成了有效的雙重經濟激勵，形成了對居民綠色行為的引導，可供其他國家和地區借鑒。第二，政策與市場結合，國網黃巖

162、供電公司與黃巖區政府的合作展示了政府政策與市場激勵相結合的強大凝聚力，這種政府引導、市場運作的節能減排新路徑，具有借鑒意義。第三，應用技術與數據，通過 APP 與大數據的研發和應用，能夠精準識別節能家庭并發放消費券，提高了節能行動的可追蹤性和可衡量性，相關技術手段與方式可供國際借鑒。第四，多方協同模式，該活動成功地整合了政府、企業、媒體等多方資源，形成了以應對氣候變化為紐帶的伙伴關系，可供其他國家參考，以推動氣候變化的全球行動。2024 年“節能大作戰 等你來挑戰”居民節能降耗消費券補貼宣貫現場解決方案來自2829點燃綠色星火Kindling the Green Sparks特別版Stimul

163、ating a New Pathway to Save Energy among Residents Through Consumer Voucher InnovationsI.Background and Overview of Actions“The era of global warning has ended;the era of global boiling has arrived,”United Nations Secretary-General Antonio Guterres said.In recent years,both the average temperature a

164、nd the number of high temperature days in summer have been on the rise in China.The maximum power load in Taizhou,Zhejiang Province was up 4.7%year-on-year in the summer of 2023,and the citys maximum load demand is anticipated to reach over 9 million kW in 2024.There could be an electricity gap in t

165、he event of sustained extreme heat or hampered external electricity supply.In this context,Taizhou Huangyan Power Supply Company of State Grid Zhejiang Electric Power Co.,Ltd.(hereinafter referred to as State Grid Taizhou Huangyan Power Supply Company),in partnership with the Peoples Government of H

166、uangyan District,launched the“Residential Energy Conservation and Consumption Reduction Consumer Vouchers”campaign in 2023.By binding the issuance of consumer vouchers to household energy conservation,the campaign harnessed the dual incentives of lowering electric bills and issuing consumer vouchers

167、 to encourage residents to actively participate in energy saving and consumption reduction,guide them to shift to civilized,healthy,green and low-carbon lifestyles and contribute to the realization of carbon peaking and carbon neutrality.II.Mechanism Design and InnovationThe“Residential Energy Conse

168、rvation and Consumption Reduction Consumer Vouchers”campaign focused on urban household power consumption in its mechanism design.Any household that signed up for the campaign and whose monthly electric bill dropped by more than 5%year-on-year could receive an energy saving load subsidy equivalent t

169、o the year-on-year decrease in the electric bill.In other words,for every 1 yuan saved on the electric bill,1 yuan consumer voucher subsidy will be received.Save energy and reduce energy consumption,you will trim your electricity bill and get consumer vouchers.This dual-incentive model has greatly s

170、timulated the enthusiasm of residents for saving energy,and the elaborate design has also solved the problem with quantifying green actions into energy-saving effects to generate positive incentives,so that residents can get positive feedback on their green actions.To ensure the successful implement

171、ation and promotion of the campaign,State Grid Taizhou Huangyan Power Supply Company ,as the planner of the campaign,firstly introduced the policy of residential energy conservation subsidies by working with the Peoples Government of Huangyan District,which set up a capital pool for consumer voucher

172、 subsidies as the source of incentives.Secondly,by leveraging its technological and data advantages,State Grid Taizhou Huangyan Power Supply Company independently developed a mini-program for residents to participate in the campaign,designed a unified registration platform,and relying on the Zhejian

173、g Electric Power Cloud Platform and the user data environment platform,built a residential electricity consumption data profile model.The model allowed the company to issue consumer vouchers,which were applicable to offline shopping at more than 3,000 stores,to eligible users in a timely manner thro

174、ugh data comparison.Finally,State Grid Taizhou Huangyan Power Supply Company gained support from Taizhou Huangyan Converged Media Center and Bank of Taizhou Co.,Ltd.They worked together to promote the campaign among residents across the city,especially households,all while fostering a social atmosph

175、ere for green actions.III.Application Scenarios,Results and ValueWith application scenarios focusing on peak hours and season of residential electricity consumption,this solution has reduced unnecessary energy consumption by guiding residents to live an efficient and low-carbon life,leading to signi

176、ficant emission reductions and effectively alleviating the society-wide electricity consumption pressure.If the average decrease in the electric bill was 50 yuan per household,consumer vouchers worth 5 million yuan had been issued through the campaign,reducing residential load by an average of 20,00

177、0 kW during peak loads in summer,equivalent to 9,970 tonnes of greenhouse gas(GHG)emission reductions,and effectively relieving the regional power supply and demand pressure in Huangyan District at peak times.This is not only conducive to the environment,but also has a positive impact on the economy

178、 and society.IV.Experience and InspirationResidential energy conservation and consumption reduction consumer vouchers have leveraged the governments policy-based funds to unleash residents green and energy-saving consumption potential,effectively drive the public to embrace green and low-carbon life

179、styles,and form a new green consumption model.Here are three key takeaways from the solution,which has led to public participation in green actions:Economic incentives are the motivator.Consumer vouchers,as a means of economic incentives,are quantified against savings in electricity bills to form a

180、mechanism of timely positive feedback,effectively stimulating residents enthusiasm and motivation for energy conservation and consumption reduction.Data monitoring is the foundation.Residential electricity consumption was monitored in real time by technical means such as smart meters to provide data

181、 support for policy adjustment and campaign optimization and ensure targeted measures,making the policy more relevant and effective.Multi-stakeholder synergy is the key.The success of the project could not be separated from the close government-enterprise-bank-media collaboration,through which a cam

182、paign mechanism covering all parts from energy saving behaviors to consumption rewards was established,creating good interaction and synergy,and guaranteeing the feasibility and influence of the campaign.V.International Promotion ValueThe successful practice of the project not only provides strong s

183、upport for the development of China alone,but also offers a useful reference to global climate change response and sustainable development.The project is of great international promotion value.Firstly,Developing innovative incentives.The practice of binding consumer vouchers to energy savings has cr

184、eated effective dual economic incentives and guided residents toward green behaviors,and can be used as a reference for other countries and regions.Secondly,combining policy and market.The cooperation between State Grid Taizhou Huangyan Power Supply Company and the Peoples Government of Huangyan Dis

185、trict demonstrates the strong cohesion created by the combination of government policies and market incentives.This new pathway to energy conservation and emission reduction,which is guided by the government and run by the market,is of reference significance.Thirdly,leveraging technology and data.Th

186、rough the development and application of an app and big data,it is possible to accurately identify energy-saving households and issue consumer vouchers to them,increasing the traceability and measurability of energy-saving actions.The relevant technical means and methods can be used for internationa

187、l reference.Fourthly,creating a multi-stakeholder synergy model.The campaign successfully brought together government,business,media and other resources,and the partnership built upon addressing climate change can be used as a reference for other countries to promote global action on climate change.

188、3031點燃綠色星火Kindling the Green Sparks特別版一、行動背景與概述氣候變化是人類社會需要攜手應對的重大議題，綠色低碳成為各國可持續發展的必然選擇。交通運輸行業作為能源消耗和碳排放的重要領域，在實現經濟社會高質量發展和推進全球應對氣候變化的進程中，發揮著舉足輕重的作用。從全球范圍看，交通行業是除電力行業之外的第二大碳排放部門，排放量占全球總排放的四分之一左右；在我國，交通行業作為能源消耗及碳排放的三大行業之一，其當前的碳排放量在全國碳排放量中的占比超 10%，其中道路交通占比約 80%，且仍處于不斷增長階段。在此背景下，滴滴作為可持續交通體系的參與者，積極踐行綠色低碳

189、理念，推出了拼車激勵計劃和“碳元氣”項目的數字碳普惠行動，激勵引導公眾綠色低碳出行，帶動公眾形成綠色生活消費的模式，助力交通行業碳減排，協同出行生態合作伙伴構建更加綠色的交通體系。二、機制設計與創新滴滴通過產品綠色化和綠色數據產品化的策略，創新性地設計了拼車激勵計劃和“碳元氣”項目，有效地引導公眾綠色低碳出行。滴滴自 2019 發起“12.3 全民拼車日”活動，已經連續舉辦 5 年，持續向公眾傳達“環保、效率、共享、低碳”理念，聯合合作伙伴推出了多種激勵機制，多渠道跨界塑造共享出行新時尚，如聯合合作伙伴發起綠色挑戰活動，用戶當日完成任務即可兌換拼車優惠券。2022 年滴滴搭建了碳管理工具“長青

190、”，滴滴創新激勵，構建公眾綠色出行新生態可實現以訂單為顆粒度，對平臺出行生態的碳排放總量、碳排放強度、碳減排量、綠色里程比率、電動化比率五個核心綠色指標的動態核算，在“長青”碳管理工具的基礎上，同年推出了“碳元氣”環保項目，將用戶低碳出行帶來的環保價值通過“碳元氣”具象化，實現用戶低碳出行減碳量單單可量化、單單可累計，通過月度碳元氣勛章、低碳出行打車券等榮譽和物質激勵進一步引導用戶參與綠色低碳出行，并將用戶低碳出行的減碳量進行配捐，用于生態環境改善和動物保護。三、場景應用與價值成效拼車激勵計劃和“碳元氣”項目的應用場景主要集中在公眾出行領域，通過引導公眾使用拼車出行等綠色低碳出行方式，并將減碳

191、量轉化為可視化的“碳元氣”，實現用戶激勵，從而減少出行碳排放。在“12.3 全民拼解決方案來自車日”活動期間，通過引導公眾拼乘出行共累計實現溫室氣體減排量約為 21 萬噸二氧化碳當量；截至2023年底，“碳元氣”項 目 已 在 全 國 298個城市上線落地，自2024 年 4 月 22 日，滴滴終身守護大熊貓八仔，并結合“碳元氣”項目上線“一起云守護八仔”活動，截至 9 月 30 日，共計 1,419,974 人次通過“碳元氣”捐贈方式參與了守護八仔的公益項目，并獲得守護證書。四、經驗與啟示拼車激勵計劃和“碳元氣”項目有效傳達“環保、效率、共享、低碳”理念，激勵并引導公眾選擇綠色低碳的出行方式

192、，主要啟示包括以下幾個方面。夯實碳數據基礎。通過搭建“長青”碳管理工具，對平臺出行訂單的碳排放總量、碳減排量等指標進行動態核算，為量化公眾綠色出行的碳減排貢獻值提供了數據支持。發揮共享經濟效益。通過歸并公眾出行需求，制訂優惠券等拼車激勵計劃，降低了公眾出行成本，減少了行駛汽車數量，緩解交通擁堵，進而降低了能源消耗和碳排放。精神激勵與物質激勵并重。通過量化和可視化用戶的低碳出行減碳量，以勛章榮譽、低碳出行優惠券作為激勵手段，有效激發了公眾的綠色低碳出行的積極性。環保意識提升與公益相結合?！疤荚獨狻表椖坎粌H關注減碳，還與守護候鳥等公益活動結合，提升了公眾的環保意識，并鼓勵用戶參與到更廣泛的生態環境

193、保護中。加強多方聯動。攜手平臺上的司機、多元合作伙伴，共同打造綠色出行新生態，不僅為用戶綠色低碳出行提供了支持，也強化了綠色生活方式的社會共識。五、國際推廣價值拼車激勵計劃和“碳元氣”項目的實施有效推動綠色出行，助力交通行業碳減排，該聚焦出行領域的解決方案在國際上還具有以下推廣價值。第一，打造共享綠色出行生態，通過提供并引導用戶使用拼車、電動車等綠色出行服務，提升了車輛利用率，推動交通工具電動化轉型，實現減碳效應。第二，開發出行場景的碳管理工具，有效識別和計算不同出行場景的碳排放，提高了綠色出行減碳量的可追蹤性和可衡量性，增強用戶的綠色出行意識，激勵用戶選擇低碳出行。第三，創新綠色出行激勵方式

194、，結合精神激勵、物質獎勵和支持公益，提升用戶綠色出行的動力，構建低碳出行共同體，促進全民參與綠色出行。3233點燃綠色星火Kindling the Green Sparks特別版Building a New Ecosystem for Public Green Transportation Through Innovative IncentivesI.Background and Overview of ActionsClimate change is a significant issue that requires global cooperation.Green and low-carb

195、on has become an inevitable choice for the sustainable development of all countries.As a major area of energy consumption and carbon emissions,the transportation industry plays a crucial role in achieving high-quality economic and social development and promoting the response to climate change.Globa

196、lly,the transportation industry is the second largest carbon emission sector in addition to the electric power industry,accounting for about one-quarter of total global emissions.In China,the transportation industry is one of the three largest sectors of energy consumption and carbon emissions.Its c

197、urrent carbon emissions representing over 10%of the nations total emissions,with road transportation accounts for about 80%,and is still in the continuous growth stage.In this context,DiDi actively promotes green and low-carbon concepts as a participant in the sustainable transportation system.We ha

198、ve launched carpooling incentive program and“DiDi Carbon Credits”to encourage the public to participate in green and low-carbon mobility and also adopt green lifestyles and consumption patterns.These initiatives assist in reducing carbon emissions in the transportation industry,collaborate closely w

199、ith platform ecosystem partners to foster a paradigm in environmentally friendly transportation system.II.Mechanism Design and InnovationThrough the strategy of product greening and green data productization,DiDi has innovatively designed the carpooling incentive program and“DiDi Carbon Credits”,eff

200、ectively encouraging users to participate in green and low-carbon mobility.Since 2019,we have hosted the“12.3 National Carpooling Day”for five consecutive years,aiming to advocate for environmental protection,efficiency,sharing,and low-carbon practices among the public.We have jointly launched vario

201、us incentive mechanisms with our partners to create a new trend of shared mobility through multi-channel cross-border collaboration.For example,we worked with our partner to introduce the Green Mobility”challenge,encouraging users to earn carpooling coupons by completing daily tasks.In 2022,we devel

202、oped a set of internal carbon management tools called“Evergreen”.This toolset empowers us to dynamically count five key green indicators per order:total carbon emissions,carbon emissions intensity,carbon emissions avoidance,green mileage ratio,and electrification ratio.Supported by our carbon manage

203、ment platform“Evergreen”,we launched“DiDi Carbon Credits”environmental project in the same year.We visualize the environmental impact of users low-carbon mobility choices through“DiDi Carbon Credits”.With“DiDi Carbon Credits”,users can track the carbon emissions avoidance achieved with each order an

204、d accumulate the energy over time to earn rewards like monthly DiDi Carbon Credits medals and low-carbon mobility vouchers.This incentivizes continued low-carbon mobility practices.Moreover,we donate the carbon emissions savings generated by users through their lowcarbon mobility choices to support

205、environmental improvement and animal protection initiatives.III.Application Scenarios,Results and ValueThe application scenarios of carpooling incentive program and“DiDi Carbon Credits”project primarily focus on the public transportation sector,reducing carbon emissions by encouraging users to use c

206、arpooling and others green and low-carbon mobility.We convert our carbon reduction efforts into visualized“Carbon Credits”to enable user incentives and reduce carbon emissions from travel.Throughout the“12.3 National Carpooling Day”,we have successfully avoided approximately 210,000 tons of carbon d

207、ioxide.By the end of 2023,DiDi has rolled out“DiDi Carbon Credits”in 298 cities across China.Since April 22,2024,DiDi has committed to a lifelong guardianship of the giant panda named“Ba Zai”.In conjunction with the“Carbon Credits”,DiDi initiated the“Together Cloud Guardianship of Ba Zai”campaign.As

208、 of September 30,a total of 1,419,974 person-times have participated in the public welfare project to protect“Ba Zai“through the“Carbon Credits”donations and have received guardianship certificates.IV.Experience and InspirationThe carpooling incentive program and“DiDi Carbon Credits”project effectiv

209、ely convey the concepts of environmental protection,efficiency,sharing,and low-carbon practices,encouraging and guiding the public to participate in green and low-carbon mobility.The main insights include the following several points:Carbon data foundation.Through the development of the“Evergreen”ca

210、rbon management tool,we dynamically account for indicators such as total carbon emissions and carbon emissions avoidance per order.This provides data support for quantifying the carbon emissions contributions of users green mobility.Leveraging the benefits of the sharing economy.By aggregating publi

211、c transportation needs and implementing carpool incentive programs such as coupon schemes,we can reduce the cost of public transportation,reduce the number of vehicles on the road,alleviate traffic congestion,and ultimately reduce energy consumption and carbon emissions.Both spiritual and material i

212、ncentives are equally important.By quantifying and visualizing the carbon reduction achieved by users low-carbon travel,incentives such as medals and honors,as well as low-carbon travel discount coupons,have been effectively used to stimulate the publics enthusiasm for green and low-carbon travel.Ra

213、ising environmental awareness while promoting public welfare.The“DiDi Carbon Credits“project not only focuses on carbon reduction,but also combines it with public welfare activities such as protecting migratory birds,raising public environmental awareness,and encouraging users to participate in broa

214、der ecological protection.Strengthening multi-party coordination.Work together with drivers and diverse partners on the platform to jointly create a new green mobility ecosystem,which is not only providing support for users green and low-carbon travel,but also strengthening the social consensus on g

215、reen lifestyles.V.International Promotion ValueThe implementation of carpooling incentive program and“DiDi Carbon Credits”project has effectively promoted green mobility and helped reduce carbon emissions.The solution focused on travel also has the following international promotion value.First,we ha

216、ve building a shared green mobility ecosystem by providing and guiding users to use carpooling,electric vehicles,and other green mobility services,which has improved the utilization rate of vehicles,promoted the transformation of transportation tools to electric vehicles,and achieved carbon reductio

217、n effects.Second,developing carbon management platform for travel scenarios,effectively identifying and calculating the carbon emissions of different travel scenarios,improving the traceability and measurability of green mobility carbon reduction,enhancing users awareness of green mobility,and incen

218、tivizing users to choose low-carbon travel.Third,developing innovative green mobility incentive methods,combining spiritual incentives,material rewards,and support for public welfare to enhance users motivation for green mobility and build a low-carbon travel community to promote public participatio

219、n in green mobility.3435點燃綠色星火Kindling the Green Sparks特別版一、行動背景與概述作為中國向國際社會的鄭重承諾，“雙碳”目標開啟了我國綠色轉型發展新時代，也對公眾踐行綠色低碳生活提出了新要求。從我國碳排放結構來看，26%的能源消費直接用于公眾生活，由此產生的碳排放占比超過30%。因此，提高公眾低碳生活意識并引導公眾參與低碳行動，具有重要意義。2022 年，外賣平臺“餓了么”推出中國外賣行業首個消費者碳賬戶“e 點碳”，將消費者在餓了么上的碳減排行為，如無需餐具、小份餐食、環保小票、拼團配送等，換算成減碳量積分存到該平臺對應賬戶里，這些減碳量積

220、分既能兌換餓了么上的商品服務，也可用于支持公益項目，借此引導和激勵消費者形成綠色低碳點餐習慣。二、機制設計與創新餓了么對無需餐具、小份餐食等低碳場景進行碳減排量的計算，設計消費者碳賬戶“e 點碳”的相關激勵措施，在外賣場景下探索實現“個人平臺碳中和”的閉環。前端，通過與專業機構合作，開發出多個外賣消費場景的減碳量計算標準，有效解決了消費端碳減排數據難以計量的問題，讓綠色消費行為與減碳量直接掛鉤。中端，通過數字技術開發“e 點碳”消費者碳賬戶，用戶只要選擇無需餐具、小份餐食、環保小票、拼團配送等低碳行為，就可以得到減碳量積分，讓綠色消費行為與減碳量直接關聯上海拉扎斯信息科技有限公司“e 點碳”消

221、費者碳賬戶，引導上億消費者形成綠色點餐小習慣并直觀地轉化為積分激勵，在降低消費者參與低碳消費門檻的同時激勵用戶反復參與，養成低碳行為習慣。后端，消費者獲得的減碳量積分可兌換環保餐具等綠色商品，或用于捐贈森林保護項目、校園清潔電力項目等公益項目，延展了綠色消費行動的社會價值。三、場景應用與價值成效該模式適用于外賣點餐、即時零售，以及單位減碳量不高但消費頻次高、參與人次多的消費場景，能夠實現減少一次性餐具用量，減少食物浪費，降低運輸碳排放，促進綠色商品消費等綠色價值，有效發揮了互聯網平臺型企業的引導能力，帶動消費者參與綠色行動。目前，已經有超過 1 億消費者參與餓了么“e 點碳”項目，減少溫室氣體

222、排放 8 萬多噸當量。其中，無需餐具訂單已超 20 億單，提供小份餐食的商戶達上百萬家，解決方案來自每年減少食物浪費約 2 萬噸。該項目已經與 10 余個省市的碳普惠項目、綠色消費項目開展合作，并納入大型活動碳抵消相關試點活動。四、經驗與啟示該項目充分發揮互聯網平臺型企業的數字能力、鏈接能力，通過與專業機構、政府部門合作，開發消費場景的減碳激勵機制，帶動了大量公眾參與低碳綠色消費，反過來也促使平臺持續挖掘和提供更多低碳場景供消費者實踐。該項引導公眾參與綠色行動的解決方案，帶來以下三點啟示。碳減排量計算是基礎?？茖W計算綠色消費行為的減碳量，使低碳行為變得具體、可量化，有效激發了公眾的環保意識和行

223、動。數字化產品是核心。碳賬戶這樣的數字化產品，能夠高效地實現對低碳場景的識別、統計和激勵，形成完整的鏈路模式。低碳與公益結合是創新。減碳量積分可用于支持公益項目，不僅增加了公眾參與綠色消費的情感動力，也為公益項目提供了更多的社會支持和資源，擴大了綠色消費的社會價值。五、國際推廣價值該項目的成功實踐不僅為中國外賣平臺提供了可資借鑒的經驗，也為全球同業和相關消費場景引導公眾的綠色行為提供了具體的解決方案，在國際上具有廣泛的推廣價值。第一，建立數字化激勵機制，通過數字化手段量化和激勵個人低碳行為，降低參與門檻，提高公眾參與積極性，從而帶動供給側的商戶提供更多低碳商品與服務。第二，跨領域合作與標準制定

224、，與專業機構合作開發消費場景的碳計算標準，為全球碳減排行動和消費場景提供了減碳量評估工具。第三，建立消費行為碳賬戶，通過數字化碳賬戶，有效沉淀用戶低碳行為數據，不僅便于引導和促進綠色消費，還能對比分析激勵策略的有效性，不斷優化激勵舉措。第四，綠色消費關聯公益活動，用減碳量積分支持公益項目，形成雙重激勵，增加公眾參與情感動力，擴大綠色消費社會價值。第五，以減碳為紐帶促進多方協作，通過強化減碳共識，能夠有效整合政府、企業、研究機構、媒體等多方資源，形成以應對氣候變化為中心的生態伙伴關系。3637點燃綠色星火Kindling the Green Sparks特別版e-Carbon Consumer

225、Carbon Ledger:Guiding Over 100 Million Consumers Toward Green Ordering PatternI.Background and Overview of ActionsAs part of Chinas solemn commitment to the international community,the“dual carbon”target has ushered in a new era of green transformation for the nation and introduced new requirements

226、for the public to practice a green,low-carbon lifestyle.Looking at Chinas carbon emissions structure,26%of energy consumption is used directly for public life,accounting for over 30%of overall emissions.Therefore,raising public awareness of low-carbon living and guiding citizens to participate in lo

227、w-carbon actions are of great significance.In 2022,the online food delivery platform Ele.me launched the“e-Carbon”program,Chinas first consumer carbon ledger in the food delivery industry.Actions like ordering without single-use utensils,smaller-portioned meals,eco-friendly receipts,and pooling deli

228、veries are all converted into carbon reduction points that accumulate in a dedicated account on the platform.These points can be redeemed for goods and services on Ele.me or used to support public welfare projects,thus encouraging and rewarding consumers for forming green and low-carbon ordering pat

229、tern.II.Mechanism Design and InnovationEle.me calculates the carbon reduction for low-carbon actions,such as ordering without single-use utensils or opting for smaller-portioned meals,and designed incentives around the“e-Carbon”consumer ledger to create a closed-loop system of“individual-platform-ca

230、rbon neutrality”within the food delivery context.Upfront:In collaboration with professional institutions,Ele.me developed carbon reduction calculation standards for various ordering scenarios,effectively addressing the challenge of measuring consumer-side carbon reduction and linking green consumpti

231、on directly with carbon reduction points.Midstream:The digital“e-Carbon”consumer ledger allows users who choose low-carbon actionssuch as forgoing single-use utensils,opting for smaller-portioned meals,eco-friendly receipts,or pooling deliveryto earn carbon reduction points.This effectively links gr

232、een actions with tangible incentives,making it easy for consumers to participate in and repeat low-carbon behaviors,ultimately forming green habits.Downstream:The carbon reduction points earned by consumers can be redeemed for eco-friendly products like sustainable utensils or donated to support pub

233、lic welfare projects,such as forest conservation and campus clean energy initiatives,further extending the social value of green consumption.III.Application Scenarios,Results and ValueThis model is applicable to food delivery,instant retail,and other scenarios where individual carbon reduction assoc

234、iated with each order may be small but the consumption frequency and the number of consumers are high.This approach effectively reduces the use of disposable utensil,minimizes food waste,lowers transportation emissions,and promotes the consumption of green products,fully leveraging the influence of

235、an internet platform company to mobilize consumers for green actions.To date,over 100 million consumers have participated in Ele.mes“e-Carbon”project,reducing greenhouse gas emissions by more than 80,000 tons equivalent.“No single-useutensil”orders alone have exceeded 2 billion,while over a million

236、merchants now offer smaller-portioned meals,cutting food waste by around 20,000 tons annually.The project has partnered with over ten provincial and municipal carbon-inclusive projects and green consumption initiatives and has been included in related pilot events for large-scale carbon offset activ

237、ities.IV.Experience and InspirationThis project fully leverages the digital capabilities and connecting pivot of an internet platform company,collaborating with professional institutions and government departments to develop a carbon reduction incentive mechanism in consumption scenarios.This approa

238、ch has driven substantial public participation in green,low-carbon consumption and has also spurred the platform to explore and offer additional low-carbon scenarios for consumers.Here are three key takeaways from the solution,which has led to public participation in green actions:Carbon Reduction C

239、alculation as a Foundation.Accurately calculating the carbon reduction for green actions makes low-carbon behaviors concrete and measurable,effectively inspiring environmental awareness and actions.Digital Products as Core.The use of digital products,like the carbon ledger,efficiently recognizes,tra

240、cks,and incentivizes low-carbon scenarios,creating a close-loop model of green engagement.Combining Low-Carbon and Public Welfare as Innovation.Allowing carbon reduction points to support public welfare projects not only boosts emotional motivation for green consumption but also provides social supp

241、ort and resources for public welfare,enhancing the social value of green consumption.V.International Promotion ValueThis projects success offers useful insights for other food delivery platforms in China and provides a concrete solution for guiding green behavior in related consumption scenarios wor

242、ldwide,holding broad international promotion value.Firstly,establishing a digital incentive mechanism.By quantifying and rewarding individual low-carbon actions through digital tools,the project lowers the barrier for participation,increases public engagement,and motivates merchants to offer more lo

243、w-carbon goods and services.Secondly,encouraging cross-sector collaboration and standard development.Working with professional institutions to create carbon calculation standards for consumption scenarios provides an assessment tool for global carbon reduction actions and various consumption scenari

244、os.Thirdly,creating consumer carbon ledgers.Digital carbon ledgers effectively record user data on low-carbon behaviors,facilitating green consumption while allowing for comparative analysis to optimize incentive measures continually.Fourthly,linking green consumption with public welfare activities.

245、Using carbon reduction points to support public projects adds dual motivation,enhances public enthusiasm,and expands the social impact of green consumption.Fifthly,fostering multilateral collaboration for carbon reduction.By reinforcing a common understanding of carbon reduction,the project effectiv

246、ely brings together government,business,research institutions,and media to create a climate-centered ecosystem of partnerships.3839點燃綠色星火Kindling the Green Sparks特別版分析找到撬動改變的支點FINDING LEVERAGE POINTS FOR CHANGEANALYSIS4041點燃綠色星火Kindling the Green Sparks特別版引導公眾參與綠色行動的經驗分析與建議全球氣候變化危機日益嚴峻，極端天氣頻發、資源過度消耗

247、、生物多樣性喪失等問題嚴重威脅地球生態與人類可持續發展。研究顯示，公眾向綠色生活方式轉型將大幅減少全球碳排放，為應對氣候變化發揮重要作用。作為全球最大的能源消費和溫室氣體排放國之一，中國積極參與和引領全球氣候治理，自 2020 年向世界宣示“雙碳”目標以來，中國已經建立碳達峰碳中和“1+N”政策體系，推進全國碳市場建設，積極探索綠色低碳轉型路徑，通過多種方式引導和推動公眾參與綠色低碳行動。鼓勵公眾參與綠色低碳行動不僅有助于減緩氣候變化，更能提高公眾環保意識，發揮巨大正外部效應。面對綠色轉型的迫切要求，為積極貢獻“雙碳”目標，大量中國企業通過機制設計和創新模式，在自身積極開展減碳實踐的同時積極推

248、動公眾參與綠色低碳行動，取得了具有廣泛影響力的成效，積累了寶貴經驗，為全球綠色低碳轉型帶來了諸多啟示。通過本報告所重點展示的 7 個創新解決方案，可以總結出企業有效引導公眾參與綠色行動七大經驗啟示。一、設計觸發綠色行動的激勵機制根據美國心理學家和行為科學家斯金納、赫西、布蘭查德等人提出的行為強化理論，即時獎勵和積分兌換機制可以有效提升公眾的參與動機。設計獎勵機制能夠使綠色行為變得有回報感，讓公眾在行為觸發后立即體驗到成就。國網江西電力的“智享節電”項目，通過用紅包及時獎勵節電行為的方式，鼓勵上千萬戶次的家庭在用電高峰時段參與節能節電。螞蟻森林、滴滴“碳元氣”項目、閑魚的“綠色打卡”項目均通過積

249、分或虛擬能量的獎勵機制，激勵用戶采取低碳行為。用戶完成低碳行為后獲得的積分可用于兌換公益項目支持或享受特定優惠，如螞蟻森林的綠色能量支持植樹造林，滴滴的“碳元氣”則可兌換綠色出行券等。餓了么的“e 點碳”項目通過消費者碳賬戶積分鼓勵用戶選擇小份餐食、無需餐具等綠色選項?？梢?，企業在設計綠色行動機制時，可通過紅包、積分、優惠券等方式觸發公眾低碳行為；同時應注重獎勵的即時性和可持續性，并能通過虛擬能量積累、積分兌換等手段鼓勵用戶持續參與。二、實現綠色行動環保成效的科學量化與可感知基于嚴謹的方法學或權威專業機構所開發的計量標來量化環保效果，讓公眾看到自己行為改變帶來的環境貢獻度和環保價值，既能滿足公

250、眾的知情權，又能增強信任度，從而使其更愿意持續參與綠色行動。閑魚通過與北京綠色交易所合作測算每次閑置物品交易的碳減排效益，使用戶清楚自己在環保中的貢獻；滴滴的“長青”碳管理工具和“武碳江湖”平臺通過實時監測用戶出行的碳減排量，將環保效果數據化；餓了么的“e 點碳”將綠色行為量化為減碳積分，使用戶在平臺上直觀地看到其行為的減碳效果。這些項目均通過讓用戶感知綠色行動可量化的價值實現了行為激勵?？梢?，企業應借助物聯網、大數據、區塊鏈等技術，以及權威的碳減排量核算方法，構建綠色行動的量化體系，使公眾能實時追蹤和查看自己綠色行為的環境效益，增加參與的滿足感和成就感，持續激勵綠色行動。三、促進綠色行動的技

251、術創新或模式創新技術創新為公眾綠色行動創造了新路徑，不僅可以讓參與過程更加便捷，也能夠利用數字技術所提供的數據不斷優化方案，使其更具針對性和有效性，有力促進綠色行為的識別和引導。國網黃巖供電公司的解決方案是將消費券發放與家庭節能深度綁定，利用智能電表實現節能比對，通過電費節省和消費券獎勵的雙重激勵，推動居民的節能降耗。滴滴利用“長青”碳管理工具精確核算出行減碳量，從而優化出行方案；餓了么的“e 點碳”通過合作開發減碳量計算標準，實現了外賣平臺低碳行為的量化可視。這些項目都在技術層面創新應用了物聯網、智能化監控和數據分析等技術，讓引導公眾綠色行為更有效?？梢?，企業可在綠色行動項目中引入大數據分析

252、、智能硬件等創新技術，構建透明、科學的低碳管理系統，能夠使綠色行動更加智能化和規范化。四、激發綠色行動的社交機制根據社會心理學家亨利泰杰費爾（Henri Tajfel）和約翰特納（John Turner）所提出的社會認同理論，社會認同由類化、認同和比較三個基本歷程組成，群體互動和社交分享有助于將更多人“卷入”綠色行動之中，從而擴大綠色行為的傳播與范圍。通過社交平臺帶動用戶分享綠色成就，可以形成“從眾效應”，提升公眾參與意愿。螞蟻森林以好友互動和排行榜提升用戶參與度；滴滴的拼車激勵計劃通過線上社群活動形成共享出行的潮流；閑魚的“綠色打卡”項目通過用戶分享打卡行為，使環保行動在社區內傳播開來。社交

253、互動在這些項目中增加了綠色行動的趣味性和公眾認同感，推動了綠色行動的社會風潮?？梢?，企業可以開發帶有社交功能的綠色平臺，鼓勵用戶記錄和分享低碳行為，強化社交互動；可利用排名、挑戰賽等活動，讓綠色行動更具競爭性和社交吸引力。4243點燃綠色星火Kindling the Green Sparks特別版With the global climate crisis worsening,marked by frequent extreme weather events,excessive resource consumption,and biodiversity loss,the ecological

254、balance of Earth and sustainable human development are under severe threat.Research shows that a shift by the public towards a green lifestyle can significantly reduce global carbon emissions,thus playing a vital role in combating climate change.As one of the worlds largest energy consumers and gree

255、nhouse gas emitters,China has actively participated in and led global climate governance.Since announcing its“dual carbon”(carbon peaking and carbon neutrality)goals in 2020,China has established a“1+N”policy system for carbon peaking and neutrality,advanced the national carbon market,and actively e

256、xplored green,low-carbon transition pathways,using various methods to guide and encourage public participation in green,low-carbon actions.Encouraging public involvement in green,low-carbon actions not only helps mitigate climate change but also raises environmental awareness,creating substantial po

257、sitive externalities.Faced with the urgent demand for a green transition and in support of the“dual carbon”goals,numerous Chinese enterprises have designed mechanisms and innovative models to support their carbon reduction practices while actively promoting public involvement in green,low-carbon ini

258、tiatives.These efforts have achieved influential results,accumulated valuable experience,and provided insights for global green,low-carbon transitions.From the seven innovative solutions highlighted in this report,seven key lessons can be summarized for enterprises to effectively guide public engage

259、ment in green actions.1.Designing Incentive Mechanisms that Trigger Green ActionsAccording to the behavioral reinforcement theory proposed by psychologists and behavior scientists such as Skinner,Hersey,and Blanchard,immediate rewards and point-exchange systems can effectively boost public motivatio

260、n.Reward mechanisms can make green actions feel rewarding,allowing the public to experience a sense of accomplishment immediately after engaging in such behaviors.The“Smart Energy Saving”project by the State Grid Jiangxi Electric Power Supply Co.,Ltd.encourages millions of households to save electri

261、city during peak periods through red packet rewards.Ant Forest,Didis“Carbon Energy”project,and Idle Fishs“Green Check-In”project all use point-based or virtual energy reward mechanisms to encourage users to adopt low-carbon behaviors.Points earned from these behaviors can be redeemed to support publ

262、ic welfare projects or for special discounts.For instance,Ant Forests green energy supports reforestation,while Didis“Carbon Energy”points can be exchanged for green travel vouchers.Ele.mes An Analysis of Experiences and Recommendations for Encouraging Public Engagement in Green Actions五、降低綠色行動的參與門檻

263、降低行為門檻可以有效增加公眾的行動意愿。根據行為經濟學，小而簡單的行動更易于公眾接受和堅持。便捷的操作使低碳行為更自然地融入公眾的日常生活，減少實施綠色行為的“摩擦”。餓了么的“e 點碳”通過小份餐食、無需餐具等簡單選項降低了公眾參與的門檻；國網江西電力的“智享節電”項目，通過后臺數據比對，居民節電即可領取紅包，這種簡單便捷的獎勵方式有效激勵了居民參與節電；閑魚的“綠色打卡”項目和國網黃巖供電公司的“居民節能降耗消費券”活動，則通過易操作的積分兌換機制，使低碳行為在公眾日常生活中無縫融入，降低了公眾參與綠色行動的門檻?？梢?，企業在推動綠色行動時，應設計便捷的綠色選擇，將低碳選項內嵌于用戶日常行

264、為，讓操作無感、激勵有形；設置簡單、參與門檻低的綠色行為，更有助于將無意識的選擇轉化為持續的環保行動。六、建立綠色行動與公益項目的關聯根據獲得諾貝爾經濟學獎的美國芝加哥大學教授理查德塞勒所提出的心理賬戶（Mental Accouting）理論，即便是經濟意義相同的行為，在不同心理賬戶下會引發不同的情感反應和后續行動。公眾更愿意參與帶有社會價值的行為。情感認同和公益關聯可以增強用戶的內在動機，使低碳行為更具情感價值和社會效益。螞蟻森林通過支付寶平臺將綠色能量和生態公益結合，綠色能量能被直接用于公益植樹項目；滴滴的“碳元氣”項目讓用戶的減碳行為與公益捐贈掛鉤；“武碳江湖”通過碳普惠平臺，讓用戶的低

265、碳行為與公益捐贈相連接。這些項目不僅關注減碳效果，還將減碳行動與公益行為結合，賦予綠色行動更高的情感價值?？梢?，企業在設計低碳行動時可以結合公益項目，使公眾的綠色行為與社會公益掛鉤，賦予其更高的社會意義，提升公眾的情感歸屬感，增加行為的持續性。七、構建促進綠色行動的伙伴關系多方協作是推動綠色行動的關鍵因素，構建伙伴關系可以擴大資源支持和政策保障，多方協同不僅能提高項目的可操作性，還為公眾提供了更完善的參與渠道。國網黃巖供電公司攜手黃巖區政府推出的“居民節能降耗消費券”活動，推動政府出臺了居民節能負荷補貼政策，并由政府設立消費券補貼資金池，進而解決了激勵資金的來源問題；“武碳江湖”通過與騰訊、滴

266、滴等企業合作，形成跨平臺的碳普惠體系；國網江西電力的“智享節電”項目則得到江西省政府的政策支持，形成政企合作的生態體系?？梢?，企業在推動綠色行動時要注重借助政府政策激勵或行業標準的支持，提高方案實施的有效性和影響力，可聯合政府、非營利組織和技術機構，實現跨部門資源整合，共同推動綠色低碳行為在更大范圍內得到推廣，打造合作共贏的綠色行動網絡。通過以上七個維度的分析可以看到，中國在推動公眾參與綠色低碳行動方面取得了顯著成效。這些創新機制和成功經驗為全球氣候行動提供了有效范例。在未來的推廣中，企業可以繼續在激勵機制、社交互動、公益關聯等方面深化創新，并積極構建多方合作網絡，以增強綠色行動的社會覆蓋面和

267、影響力。通過多角度、多渠道的推廣，綠色低碳生活方式將逐漸成為社會共識，為全球可持續發展貢獻更多創新智慧和解決方案。4445點燃綠色星火Kindling the Green Sparks特別版4.Stimulating Green Actions through Social Interaction MechanismsAccording to the social identity theory by social psychologists Henri Tajfel and John Turner,social identity comprises the processes of cate

268、gorization,identification,and comparison.Group interaction and social sharing can encourage more people to join in green actions,expanding the spread and scope of green behavior.Sharing green achievements on social platforms can create a“bandwagon effect”that boosts public willingness to participate

269、.Ant Forest increases user engagement through friend interactions and leaderboard rankings.Didis carpooling incentive program forms a shared mobility trend through online community activities.Idle Fishs green check-in project encourages users to share their check-in actions,spreading environmental a

270、ction throughout the community.Social interactions in these projects add fun to green actions and foster public recognition,driving a social trend of green behavior.Enterprises can develop green platforms with social features,encouraging users to record and share their low-carbon actions,thus reinfo

271、rcing social interaction.Using leaderboards and challenges can make green actions more competitive and socially appealing.5.Lowering the Barriers to Green Action ParticipationReducing the barriers to action can effectively increase public willingness to participate.According to behavioral economics,

272、small and simple actions are easier for the public to accept and sustain.Convenient processes make low-carbon behaviors more naturally integrated into daily life,reducing the“friction”in adopting green behaviors.Ele.mes“e-Carbon”project lowers public participation barriers through simple options lik

273、e small-portion meals and reducing cutlery use.The“Smart Energy Saving”project by the State Grid Jiangxi Electric Power Supply Co.,Ltd.uses backend data comparison,rewarding residents with red packets for saving electricity,effectively encouraging participation through simple and convenient incentiv

274、es.Idle Fishs“Green Check-In”project and the State Grid Huangyan Power Supply Co.,Ltd.s“Resident Energy Saving Coupon”initiative use easy-to-operate point redemption mechanisms,seamlessly incorporating low-carbon actions into daily life and lowering public participation thresholds for green actions.

275、Thus,companies promoting green actions should design convenient green choices,embedding low-carbon options into users daily behaviors,making the process seamless and incentives tangible.Simple,low-threshold green actions are more likely to transform unconscious choices into continuous environmental

276、actions.6.Linking Green Actions with Public Welfare ProjectsAccording to the“Mental Accounting”theory by Nobel Prize-winning University of Chicago Professor Richard Thaler,even economically equivalent behaviors elicit different emotional responses and subsequent actions depending on their mental acc

277、ounting categories.The public is more willing to engage in actions with social value.Emotional identification and public welfare connections can enhance users intrinsic motivation,adding emotional and social value to low-carbon behaviors.“e-Carbon”project uses a consumer carbon account points system

278、 to encourage users to select smaller meal portions,reduce cutlery use,and opt for other green options.Enterprises designing green action mechanisms can encourage public low-carbon behavior through red packets,points,coupons,and other incentives.It is essential to ensure the immediacy and sustainabi

279、lity of rewards while encouraging continuous participation through methods such as virtual energy accumulation and points redemption.2.Achieving Scientific Quantification and Perceptibility of Green Actions Environmental ImpactUsing rigorous methodologies or measurement standards developed by author

280、itative professional institutions to quantify the environmental impact of green actions allows the public to see their contributions and environmental value.This approach meets the publics right to know,enhances trust,and makes them more willing to continue participating in green actions.Idle Fish,i

281、n collaboration with China Beijing Green Exchange,calculates the carbon reduction benefits of each secondhand item transaction,enabling users to see their environmental contributions.Didis“Evergreen”carbon management tool and“Wutan Jianghu”platform monitor users travel carbon reduction in real-time,

282、converting environmental impact into data.Ele.mes“e-Carbon”project converts green actions into carbon reduction points,allowing users to see the carbon reduction effect of their actions on the platform.All these examples provide users with quantifiable value in green actions,thus motivating behavior

283、.Enterprises should use technologies like the Internet of Things,big data,and blockchain to build quantification systems for green actions,allowing the public to track and view the environmental benefits of their green behaviors in real-time.This increases satisfaction and a sense of achievement,mot

284、ivating the continuation of green actions.3.Promoting Technological or Model Innovation in Green ActionsTechnological innovation offers new pathways for public green actions,making participation more convenient and allowing digital technology to provide data that continually optimizes the scheme for

285、 greater effectiveness in identifying and guiding green behavior.The solution of State Grid Huangyan Power Supply Co.is to deeply integrate the issuance of consumer vouchers with household energy conservation,utilize smart meters to achieve energy-saving comparisons,and promote residents energy savi

286、ng and consumption reduction through the dual incentives of electricity bill savings and consumer voucher rewards.Didis“Evergreen”tool accurately calculates travel-related carbon reduction,optimizing travel plans.Ele.mes“e-Carbon”uses a co-developed carbon reduction calculation standard to quantify

287、low-carbon behavior on the delivery platform.These projects incorporate technological innovations such as IoT,intelligent monitoring,and data analysis to enhance public guidance in green behavior.Enterprises can integrate data analysis,smart devices,and other innovative technologies in green action

288、projects to create transparent,scientific low-carbon management systems that make green actions more intelligent and standardized.4647點燃綠色星火Kindling the Green Sparks特別版Ant Forest,through the Alipay platform,combines green energy with ecological public welfare by allowing green energy to directly sup

289、port reforestation projects.Didis“Carbon Energy”project ties users carbon reduction behaviors to public donations.“Wutan Jianghu”platform links users low-carbon actions with public donations via its carbon credit platform.These projects not only focus on carbon reduction but also connect carbon redu

290、ction actions with public welfare,endowing green actions with higher emotional value.Thus,companies designing low-carbon actions can link them with public welfare projects,connecting the publics green actions to social welfare,giving them higher social meaning,enhancing users emotional attachment,an

291、d increasing action sustainability.7.Building Partnerships to Promote Green ActionsMulti-stakeholder collaboration is a key factor in promoting green actions.Building partnerships can broaden resource support and policy guarantees.Multi-party collaboration enhances project feasibility and provides t

292、he public with better participation channels.The“Residential Energy Conservation and Consumption Reduction Consumer Vouchers”campaign launched by State Grid Huangyan Power Supply Co.in partnership with the Huangyan District Government has prompted the government to introduce a subsidy policy for res

293、idential energy-saving loads.Furthermore,the government has established a consumer voucher subsidy fund pool,thereby resolving the issue of the source of incentive funds.“Wutan Jianghu”platform,through partnerships with companies like Tencent and Didi,has created a cross-platform carbon credit syste

294、m.The State Grid Jiangxi Electric Power Supply Co.,Ltd.s“Smart Energy Saving”project received policy support from Jiangxi Provincial Government,forming a government-enterprise ecosystem.Thus,companies promoting green actions should leverage government policy incentives or industry standards to impro

295、ve the effectiveness and impact of initiatives.Collaborating with government,non-profit organizations,and technical institutions can integrate resources across sectors,jointly promoting green,low-carbon behaviors on a larger scale and establishing a win-win network for green action.An analysis of th

296、ese seven dimensions shows that China has achieved remarkable results in promoting public participation in green,low-carbon actions.These innovative mechanisms and successful experiences provide effective models for global climate action.In future promotion efforts,companies can continue to innovate

297、 in incentive mechanisms,social interactions,and public welfare connections,while actively building multi-party cooperation networks to expand the social reach and influence of green actions.Through multi-dimensional,multi-channel promotion,green and low-carbon lifestyles will gradually become a soc

298、ial consensus,contributing more innovative insights and solutions for global sustainable development.Kindling the Green Sparks:Chinese Solutions for Engaging the Public in Green Actions點燃綠色星火引導公眾參與綠色行動的中國解決方案Chinese Solutions for Engaging the Public in Green ActionsKindling the Green Sparks阿塞拜疆巴庫Baku,Azerbaijan2024年11月November,2024特別版關注可持續發展網Followsdg-關注可持續發展經濟導刊Follow China Sustainability Tribune掃描二維碼了解“金鑰匙面向SDG的解決方案”Scan the QR Code to learn more about GoldenKeySDG Solutions