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1、The Pressure to Be Welllululemon Global Wellbeing Report 202402Introductionlululemon global wellbeing report 2024Methodologylululemon commissioned an online survey managed by Edelman Data&Intelligence(DXI)to provide a glimpse into the worldwide state of wellbeing.The survey was fielded in 15 markets
2、 where lululemon operates between April 22,2024 May 30,2024.16,000 respondents in totaln=1,000 per all markets except China Mainland(n=2,000);general population,ages 18+The 2021 Global Wellbeing Report was conducted across 10 markets Hong Kong S.A.R.,Spain,Thailand,New Zealand,and Malaysia have sinc
3、e been added to the survey.Not all percentages sum to 100%due to rounding,and total global percentages have a margin of error of 1%.Please note that research is not necessarily predictive of future outcomes and capturesopinions for a point in time.All sample surveys and polls may be subject to other
4、 sources of error,including,but not limited to coverage error and measurement error.Statisticalmargins of error are not applicable to online nonprobability sampling polls.United StatesCanadaUnited KingdomSpainGermanySouth KoreaAustraliaHong Kong S.A.RThailandMalaysiaSingaporeJapanNew ZealandFranceCh
5、ina MainlandDefining wellbeingFor the purposes of this research,“wellbeing”is defined by three core elements:physical,mental,and social.The balance of these three elements makes up the core of being well and feeling your best.03Introductionlululemon global wellbeing report 2024PhysicalFeeling empowe
6、red and able to give ones body what it needs for health and quality of life.MentalFeeling emotionally prepared,and able to handle what the future holds.SocialFeeling connected to others,a part of something larger than oneself,and contributing to a supportive community.The Pressure to Be Well04Execut
7、ive summarylululemon global wellbeing report 2024Escaping a Cycle That Holds Us BackLast year,people increasingly prioritized their wellbeing yet the state of wellbeing didnt improve.This year,the report finds that the constant pressure to improve our wellbeing is actually making us less well.The go
8、od news?Our research highlights three strategies that can reduce this pressure andhelp us to get unstuck.While the importance of wellbeing is stronger than ever,so is the pressure to keep up.Nearly2 in 3(61%)are feeling pressure from others and society to support their wellbeing in specific ways.Wel
9、lbeing is burning us out.1 in 2(45%)are experiencing wellbeing burnout.2 in 3(63%)experiencing wellbeing burnout feel powerless when it comes to improving their wellbeing.For the purposes of this research,“burnout”is defined as a state of physical,mental,or social exhaustion caused by excessive and
10、prolonged stress.It might occur when individuals feel overwhelmed,emotionally drained,and unable to meet constant demands,and also involves a sense of reduced accomplishment and purpose.05Executive summarylululemon global wellbeing report 2024The more pressure we feel to be well,the less well we fee
11、l.06Executive summarylululemon global wellbeing report 2024Global wellbeing scores have not improved in the last 4 years,remaining at scores of 65-66.Global wellbeing scores652021652022662023662024People who feel more wellbeing pressure are more likely to feel wellbeing burnout.55%People who feel we
12、llbeing burnout are more likely to experience wellbeing pressure.43%Were stuck in a perpetual wellbeing cycle fueled by three key pressure points:07Executive summarylululemon global wellbeing report 2024Unrealistic societal expectations61%of people experience overwhelming societal expectations to ap
13、pear well.Conflicting information53%say there is a lot of conflicting information about the best ways to improve their wellbeing.Feeling that were going at it alone89%of those with wellbeing burnout say loneliness is a contributing factor.Globally,markets that struggle more with these pressure point
14、s are feeling the most wellbeing burnoutand even more stuck.08Executive summarylululemon global wellbeing report 2024The top global“wellbeing burnout zones*”:0102030405AustraliaNew ZealandCanadaMalaysiaUnited StatesPressure point increase among those in“wellbeing burnout zones”:+25%experiencing over
15、whelming societal expectations.+23%facing conflicting information.+35%feel disconnected from their community.*Defining burnout:For the purposes of this research,“burnout”is defined as a state of physical,mental,or social exhaustion caused by excessive and prolonged stress.It might occur when individ
16、uals feel overwhelmed,emotionally drained,and unable to meet constant demands,and also involves a sense of reduced accomplishment and purpose.The“wellbeing burnout zones”are the markets within our survey that experience the highest levels of burnout when thinking about their physical,mental,or socia
17、l wellbeing.The“wellbeing burnout zones”are the markets within our survey that experience the highest levels of burnout when thinking about their physical,mental,or social wellbeing.09Executive summarylululemon global wellbeing report 2024When we release the pressure to be well and focus on our own
18、journey,we can break the cycle and feel less stuck.In learning from individuals surveyed with higher wellbeing scores,there are several ways to do this.10Executive summarylululemon global wellbeing report 2024Reality is grounding.Those who take social media breaks report 9%higher wellbeing.Boundarie
19、s are freeing.Those setting boundaries in their work and personal lives report 13%higher wellbeing.Mindfulness is powerful.Those who practice meditation report 12%higher wellbeing.Wellbeing can be fun.Those who use physical activity as anopportunity to socialize with othersreport 23%higher wellbeing
20、.Moving with others fuels wellbeing.People who participate in teamsports report 14%higher wellbeing.Wellbeing can be bite-sized.Those moving their body a little bit throughout the day report 16%higher wellbeing.Community powers purpose.Those more connected to their community are 28%more likely to fe
21、el a sense of purpose.Wellbeing doesnt need to be intense.Those who practice slow living bytaking the time to do things at their ownpace report 15%higher wellbeing.Human connection offers an advantage.Those who are more connected to theircommunity report 16%higher wellbeing.01Quiet the noise so you
22、can hear yourself02Do what feels good to you03Invite others on your journeyActions you can takeWhen community and movement come together,we have the opportunity to increase our holistic wellbeing.11Executive summarylululemon global wellbeing report 2024People who take groupfitness classes report15%h
23、igher wellbeingPeople who join groupworkouts to meet like-minded people report17%higher wellbeingPeople who feel a sense ofbelonging when they workout with other people report21%higher wellbeing12Executive summarylululemon global wellbeing report 2024“Every small step counts.Whether its a few minute
24、s of deep breathing,a walk in nature,journaling,or simply taking a break from screens,the key is to choose something that nurtures your mind,body,and spirit,and to make it a non-negotiable part of your routine.”Dr.Alfiee,Founder of The AAKOMA Project“Life is full of ups and downs,and its easy to get
25、 swept up in the whirlwind.Its important to take time for yourself,spend time with people who make you feel good,tackle those important conversations,and move more.”Paul Villanti,Movember“Theres no one-size-fits-all approach to wellbeing,its deeply personal.For me,prioritizing daily intentional mind
26、fulness to center myself,whether through meditation or moving my body keeps me grounded.”Yvette Kong,Mind HK“Connecting with peers is essential for maintaining mental wellbeing.Whether its through building community in the workplace,in local neighborhoods,or in shared spaces,these relationships trul
27、y matter.Strong connections support mental health,and when they flourish,they help create a solid foundation for overall wellbeing.”Dan Gillison,CEO of NAMI“Often,the pressure to improve our wellbeing causes us to overthink and fixate on whats lacking in our lives.I recommend setting gradual,achieva
28、ble goals,turning the pursuit of wellbeing into a source of joy and anticipation rather than stress.”Dr.Doraiswamy,Professor at Duke UniversityA word from lululemon Mental Wellbeing Global Advisory Board Members.Global Wellbeing Report 202413Report insightslululemon global wellbeing report 2024While
29、 the importance of wellbeing is stronger than ever,so is the pressureto keep up.14Report insightslululemon global wellbeing report 20249 in 10(89%)are taking more action than they were a year ago to improve their wellbeing in any dimension.Worldwide,more people are trying to improve their wellbeing.
30、But nearly 2 in 3(61%)people feel pressure from others and society to support their wellbeing in specific ways.15Report insightslululemon global wellbeing report 2024Q5a.Now thinking specifically about your physical wellbeing,please indicate how much you agree or disagree with the following statemen
31、ts using the scale below.Q6a.Now thinking specifically about your mental wellbeing,please indicate how much you agree or disagree with the following statements using the scale below.Q7a.Now thinking specifically about your social wellbeing,please indicate how much you agree or disagree with the foll
32、owing statements using the scale below./Base Size:2024 Global Total(n=15,938)*Q5b/c.Please consider all the activities you do/general actions you take to have strong physical wellbeing.Compared to a year ago,have you been doing the following activities/actions more or less often,if at all?/Q6b/c:Ple
33、ase consider all the activities you do/general actions you take in relation to your mental wellbeing.Compared to a year ago,have you been doing the following activities/actions/actions more or less often,if at all?/Q7c/d:Please consider all the activities you do/general actions you take in relation
34、to your social wellbeing.Compared to a year ago,have you been doing the following activities/actions more or less often,if at all?/Base Size:2024 Global Total(n=15,938)*Note that data has been weighed to allow for equal representation across all marketsThis pressure is most keenly felt by younger ge
35、nerations.76%Gen Z,71%Millennials feel pressure from others/society in the ways they are expected to support their wellbeing,compared to 60%Gen X,41%Boomer+.WellbeingGen ZMillenialsGen XBoomer+Physical55%51%40%27%Mental53%50%38%24%Social51%46%36%22%16Report insightslululemon global wellbeing report
36、2024Q5a.Now thinking specifically about your physical wellbeing,please indicate how much you agree or disagree with the following statements using the scale below.Q6a.Now thinking specifically about your mental wellbeing,please indicate howmuch you agree or disagree with the following statements usi
37、ng the scale below.Q7a.Now thinking specifically about your social wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Base Size:2024 Global Gen Z(n=2,438),Millennial(n=4,600),Gen X(n=4,591),Boomer+(n=4,308)2 in 5(40%)feel pressure in the way
38、s they are expected to support their mental wellbeing.+17 points among those who often experience loneliness.Mental wellbeing takes the brunt of the pressure.This is exacerbated by the social pressure to appear well.52%wish it was more socially acceptable to express their full range of emotions.45%f
39、eel pressure to pretend theyrehappy even when theyre not.44%say the pressure to conform to societal norms negatively impacts their mental wellbeing.17Report insightslululemon global wellbeing report 2024Q6a.Now thinking specifically about your mental wellbeing,please indicate how much you agree or d
40、isagree with the following statements using the scale below./Base Size:2024 Global Total(n=15,938)*,Those who are experiencing loneliness often(n=3347),)*Note that data has been weighed to allow for equal representation across all markets42%of men say the pressure to conform to societal norms negati
41、vely impactstheir mental wellbeing.+6 points from 202360%Hong Kong54%Singapore51%Thailand43%say societal expectations for men in their country make it difficult for them to express their emotions.+4 points from 202355%Hong Kong54%China Mainland52%SingaporeAs a result of these pressures,men have not
42、seen improvements in their overall wellbeing.70 in 2023,70 in 2024Nearly half of men are still struggling with societal pressures,with men in Asia feeling this the most.18Report insightslululemon global wellbeing report 2024Q6a.Now thinking specifically about your mental wellbeing,please indicate ho
43、w much you agree or disagree with the following statements using the scale below./Base Size:2024 Global Total(n=15,938)*,Those who are experiencing loneliness often(n=3347),)*Note that data has been weighed to allow for equal representation across all marketsThis comes at a timewhen were already fee
44、ling excessive pressure.56%say global and local news make them worried for their personal wellbeing.42%say thinking about climate change heightens their feelings of anxiety.19Report insightslululemon global wellbeing report 2024Q14.Wed like you to think about how you feel about the current state of
45、the world and how it impacts your physical,mental,and social wellbeing.Using the scale below,please indicate how much you agree or disagree with the following statements.Base Size:2024 Global Total(n=15,938)*.*Note that data has been weighed to allow for equal representation across all markets.*Well
46、being burnout is defined as experiencing burnout in either ones physical,mental,or social wellbeing.Wellbeing is burning us out.8 in 10of those experiencing wellbeingburnout also regularly experiencenegative emotions(stress,exhaustion,loneliness,etc.).2 in 3(63%)of those with wellbeingburnout say th
47、eir burnoutmakes them feel powerless toimprove their own wellbeing.1 in 2(45%)are experiencingwellbeing burnout.*20Report insightslululemon global wellbeing report 2024Q3:How often do you feel each of the following emotions?Please select one option per row./Base Size:2024 Global Total who are experi
48、encing wellbeing burnout(n=5,397)/Q11:In which of the following areas of life,if any,are you currently experiencing burnout?/Base Size:Those who are experiencing burnout:2024 Global Total(n=12,008)Q13:How much do you agree or disagree with the following statements?/Base Size:2024 Global who are expe
49、riencing wellbeing burnout(n=5,397)Globally,wellbeing has notimproved in the last four yearsand remains stagnant.Global wellbeing index scores2024202320222021Total score66666565Physical66646466Mental69686767Social6464636321Report insightslululemon global wellbeing report 2024Note that these Index Sc
50、ore shifts are not statistically significant at the 95%confidence level and should not be considered a large growth or decline.Q2.Now wed like for you to tell us how you think you are doing on each of these elements that allow you to feel your best.Please dont think about comparing yourself to other
51、s,but instead think about your own personal feeling of best.For each element below,please tell us how you feel you are doing on a scale of 1 to 9,where 1 means youre feeling your absolute worst in this area and 9 means youre feeling your absolute best in this area.Now thinking specifically about you
52、r physical wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Base Size:2021 Global Total(n=9,000),2022 Global Total(n=9,000),2023 Global Total(n=9,000),2024 Global Total(n=15,938)*Note that data has been weighed to allow for equal represent
53、ation across all markets*Global wellbeing scores includes scores across the markets surveyed consistently across all years in which lululemon operatesEven at a market level,wellbeing has shifted minimally inthe last four years.Markets added since first wellbeing report:2023Wellbeing Index Scores2023
54、79706969666666656461Mainland ChinaSingaporeUSFranceCanadaGermanyAustraliaSouth KoreaUKJapan+1+/-0-1-1+/-0+/-0+3+2-2+3-2-1N/A-3+422Report insightslululemon global wellbeing report 2024Thailand77Hong Kong S.A.R.74Malaysia72Spain68New Zealand66Q2.Now wed like for you to tell us how you think you are do
55、ing on each of these elements that allow you to feel your best.Please dont think about comparing yourself to others,but instead think about your own personal feeling of best.For each element below,please tell us how you feel you are doing on a scale of 1 to 9,where 1 means youre feeling your absolut
56、e worst in this area and 9 means youre feeling your absolute best in this area.Now thinking specifically about your physical wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Base Size:2023 Global Total(n=14,000),2024 Global Total(n=n=15,93
57、8)*Note that data has been weighed to allow for equal representation across all marketsNote that these Index Score shifts are not statistically significant at the 95%confidence level and should not be considered a large growth or decline.We are stuck in a perpetual cycle where the more pressure we f
58、eel to be well,the less well we feel.23Report insightslululemon global wellbeing report 2024Increased wellbeing pressure is leading to increased burnout,continuing the cycle.Wellbeing pressurePeople feeling wellbeingpressure are+55%more likely to also experience wellbeing burnout.Wellbeing pursuitPe
59、ople feeling wellbeing burnout are+43%more likely to also experience wellbeing pressure.24Report insightslululemon global wellbeing report 2024Q11.In which of the following areas of life,if any,are you currently experiencing burnout?./Base Size:Among those feeling burnout:2024 Global Those who feel
60、pressure in any area of wellbeing(n=8,086),Those who do not feel wellbeing pressure(n=3,923)Q5a.Now thinking specifically about your physical wellbeing,please indicate how much you agree or disagree with the following statements using the scale below.Q6a.Now thinking specifically about your mental w
61、ellbeing,please indicate how much you agree or disagree with thefollowing statements using the scale below.Q7a.Now thinking specifically about your social wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Base Size:2024 Global Those experie
62、ncing wellbeingburnout(n=5,397),Those not experiencing wellbeing burnout(n=10,541).Marginalized communities experience greater wellbeing pressures,leading to increased burnout.Pressure from others and society to support their wellbeing in specific waysExperiencing wellbeing burnoutGlobal61%45%LGBTQI
63、A2S+63%51%People living with disabilities66%59%BIPOC61%74%UK,73%CA,61%UK,59%UK,59%NZ53%57%AU,54%NZ,53%CA,51%US,44%UK25Report insightslululemon global wellbeing report 2024Q5a.Now thinking specifically about your physical wellbeing,please indicate how much you agree or disagree with the following sta
64、tements using the scale below.Q6a.Now thinking specifically about your mental wellbeing,please indicate how much you agree or disagree with the following statements using the scale below.Q7a.Now thinking specifically about your social wellbeing,please indicate how much you agree or disagree with the
65、 following statements using the scale below./Base Size:2024 Global Total(n=15,938)*,LGTBQIA2S+(n=2,517),People living with disabilities(n=5,531),BIPOC includes the following markets:US BIPOC(n=335),UK BIPOC(n=141),Canada BIPOC(n=266),Australia BIPOC(n=172),New Zealand BIPOC(n=734).LGBTQIA2S+excludes
66、 respondents from Singapore and Malaysia,where respondents were not asked to identify.*Note that data has been weighed to allow for equal representation across all marketsThis cycle is fueled by three key pressure points:26Report insightslululemon global wellbeing report 2024Unrealistic societal exp
67、ectations61%of people experience overwhelming societal expectation to appear well.Conflicting information53%say there is a lot of conflicting information about the best ways to improve their wellbeing.Feeling that were going at it alone89%of those with wellbeing burnout say loneliness is a contribut
68、ing factor.Q4.Thinking broadly about your wellbeing,please indicate how much you agree or disagree with the following statements./Q5a.Now thinking specifically about your physical wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Q6a.Now th
69、inking specifically about your mental wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Q7a.Now thinking specifically about your social wellbeing,please indicate how much you agree or disagree with the following statements using the scale b
70、elow./Base Size:2024 Global Total(n=15,938)*/Q12.How much do each of the following factors impact your burnout?/Base Size:2024 Global Those experiencing wellbeing burnout(n=5,188).*Note that data has been weighed to allow for equal representation across all markets.Markets struggling more withthese
71、pressure points are feelingthe most wellbeing burnoutand feeling even more stuck.27Report insightslululemon global wellbeing report 2024Levels of wellbeing burnout are not universal.Pressure point increase among those in“wellbeing burnout zones”:+25%are more likely to experience overwhelming societa
72、l expectations.+23%facing conflicting information about how to improve wellbeing.+35%feel disconnected from their community.*Defining burnout:For the purposes of this research,“burnout”is defined as a state of physical,mental,or social exhaustion caused by excessive and prolonged stress.It might occ
73、ur when individuals feel overwhelmed,emotionally drained,and unable to meet constant demands,and also involves a sense of reduced accomplishment and purpose.The“wellbeing burnout zones”are the markets within our survey that experience the highest levels of burnout when thinking about their physical,
74、mental,or social wellbeing.The markets experiencing the least wellbeing burnout are China Mainland,France,South Korea,Hong Kong,and JapanThe top global“wellbeing burnout zones”:0102030405AustraliaNew ZealandCanadaMalaysiaUnited States28Report insightslululemon global wellbeing report 2024Q4.Thinking
75、 broadly about your wellbeing,please indicate how much you agree or disagree with the following statements./Q5a.Now thinking specifically about your physical wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Q6a.Now thinking specifically ab
76、out your mental wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Q7a.Now thinking specifically about your social wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Q18.Now,using th
77、e scale below,please indicate who you feel has played an active role in helping you improving your overall wellbeing./Base Size:2024 Global Total(n=15,938)*,burnout zones experiencing burnout(n=2,081),*Note that data has been weighed to allow for equal representation across all markets.*Note the Wel
78、lbeing burnout zone comparisons are being made to Global TotalOur opportunityWhen we release the pressure to be well and focus on our own journey,we can break the cycle and feel less stuck.29Our opportunitylululemon global wellbeing report 2024Priorities in breaking the cycle and feeling less stuck:
79、01Quiet the noise so you can hear yourself.02Do what feels good to you.03Invite others on your journey.30Our opportunitylululemon global wellbeing report 2024Priority 1:Quiet the noise so you can hear yourselfReality is grounding.Wellbeing increases by.Boundaries are freeing.Wellbeing increases by.M
80、indfulness is powerful.Wellbeing increases by.9%when people take social media breaks.13%when people set boundaries in their work/personal life.26%when people feel they can still be happy even if their wellbeing needs improvement.Lower among Gen Z(19%increase,vs.26%other generations)16%when people pr
81、actice self-love and acceptance.+12%when people practice meditation31Our opportunitylululemon global wellbeing report 2024Q2.Now wed like for you to tell us how you think you are doing on each of these elements that allow you to feel your best.Please dont think about comparing yourself to others,but
82、 instead think about your own personal feeling of best.For each element below,please tell us how you feel you are doing on a scaleof 1 to 9,where 1 means youre feeling your absolute worst in this area and 9 means youre feeling your absolute best in this area./Base Size:2024 Global Practicing mindful
83、ness n=10,738),Practicing mindfulness less or not at all(n=5,200)Practicing self-love and acceptance(n=12,004),Practicing self-love and acceptance less or not at all(n=3,996),Taking social media breaks(n=9,487),Taking less or no social media breaks(n=6,513),Setting boundaries in work or personal lif
84、e(13,320),Setting less or no boundaries in work or personal life(n=2,680),Those who can still be happy even iftheir wellbeing needs improvement(10,852),Those who cannot be happy if their wellbeing needs improvement(1,508),Gen Z(n=1,909)*,Other generations(n=10,452)*.*Note:Bases exclude anyone who ch
85、ose not to answer the question.Priority 2:Do what feels good to youWellbeing doesnt need to be intense.Wellbeing increases by.15%when people practice“slow living”by taking the time to do things at their own pace.20%when people do little things throughout the day for small boosts to their wellbeing.2
86、2%when people find purpose in life through the little things(e.g.smaller goals).18%when people spend time in nature or the outdoors with others.13%when people combine low-intensity exercise withcomfortable home activities.32Our opportunitylululemon global wellbeing report 2024Q2.Now wed like for you
87、 to tell us how you think you are doing on each of these elements that allow you to feel your best.Please dont think about comparing yourself to others,but instead think about your own personal feeling of best.For each element below,please tell us how you feel you are doing on a scale of 1 to 9,wher
88、e 1means youre feeling your absolute worst in this area and 9 means youre feeling your absolute best in this area./Base Size:2024 Global Practice slow living(n=10,263),Does not practice slow living(n=1,843),Do lit tle things throughout the day for small wellbeing boosts(n=11,226),Does not do littlet
89、hings throughout the day for small wellbeing boosts(n=1,528),Find purpose in life through the little things(n=11,262),Does not find purpose in life through the little things(n=1,342),Spends time in nature/outdoors with others(n=11,175),Does not spend time in nature/outdoors with others(n=4,762),Comb
90、ines low-intensity exercisewith comfortable activities at home(10,928),Does not combine low-intensity exercise with comfortable activities at home(5,009).57%feel they only need to stretch for 30 minutes or less each day to feel a positive impact on their wellbeing.Priority 2:Do what feels good to yo
91、uWellbeing can be bite-sized and fun.Wellbeing increases by.16%when people move their body a little bit throughout the day.13%when people go for shortwalks(under 15 minutes).23%when people use physicalactivity as an opportunityto socialize with others.33Our opportunitylululemon global wellbeing repo
92、rt 2024Q2.Now wed like for you to tell us how you think you are doing on each of these elements that allow you to feel your best.Please dont think about comparing yourself to others,but instead think about your own personal feeling of best.For each element below,please tell us how you feel you are d
93、oing on a scaleof 1 to 9,where 1 means youre feeling your absolute worst in this area and 9 means youre feeling your absolute best in this area./Base Size:2024 Global Moving their body a little bit throughout the day(n=12,603),Moving their body a little bit throughout the day less or not at all(n=3,
94、335),Going for short walks(n=11,957),Going for short walks less or not at all(n=3,980),Using physical activity as a n opportunity to socialize(n=8,173),Not using physical activity as an opportunity to socialize(n=3,497)./Q5d.How much time do you feel you need to spend on each of these activities eac
95、h day tofeel a positive impact on your wellbeing,if at all?Your best guess is fine./Base Size:2024 Global Total(n=15,938)*.*Note that data has been weighed to allow for equal representation across all marketsPriority 2:Do what feels good to youMen with higher wellbeing are leaning into lower-intensi
96、ty forms of movement.This year,men with high wellbeing are doing more of these physical activities:ActivitiesWith high wellbeingWith low wellbeingWalking43%29%Going for short walks(under 15 minutes)38%26%Taking small breaks throughout the day to stretch or move their body32%20%Compared to 2023,they
97、are46%more likely to try yoga or Pilates34Our opportunitylululemon global wellbeing report 2024Q5b.Please consider all the activities you do to have strong physical wellbeing.Compared to a year ago,have you been doing the following activities more or less often,if at all?/Base Size:2024 Global men w
98、ith high wellbeing(n=5818),Global men with low wellbeing(n=706)Those who talk about loneliness with friends and family report an11%higher overall wellbeing.Priority 3:Invite others on your journeyHuman connection offers an advantage.However,only 53%of people currently feel connected to their communi
99、ty.Those who feel connected to their community feel.16%higher overall wellbeing.14%lower wellbeing burnout,especially among women(20%).35Our opportunitylululemon global wellbeing report 2024*Those who feel connected to their community includes anyone who feels their community has played an active ro
100、le in helping them improve their overall wellbeing.Q2.Now wed like for you to tell us how you think you are doing on each of these elements that allow you to feel your best.Please dont think about comparing yourself to others,but instead think about your own personal feeling of best.For each element
101、 below,please tell us how you feel you are doing on a scaleof 1 to 9,where 1 means youre feeling your absolute worst in this area and 9 means youre feeling your absolute best in this area./Base Size:2024 Global Those who often talk about loneliness with their friends and family(n=5,104),Do not often
102、 talk about loneliness with theirfriends and family(n=5,994),Connected to community(n=8,451),Not connected to community(n=4,130)./Q11.In which of the following areas of life,if any,are you currently experiencing burnout?Please select all that apply./BaseSize:Among those experiencing burnout:2024 Glo
103、bal Connected to community(n=6,354),Not connected to community(3,234),Women(n=6,515)*,Men(n=5,291)*.*Note:Bases exclude anyone who chose not to answer the question.Priority 3:Invite others on your journeyCommunity powers purpose.Those who are connected to their community are.28%more likely to feel a
104、 sense of purpose.85%more likely to feel their sense of purpose is driven by making a positive impact on their community.34%less likely to experience burnout in their sense of purpose.Especially among women,who experience 37%less purpose burnout(vs.29%among men).36Our opportunitylululemon global wel
105、lbeing report 2024Q4.Thinking broadly about your wellbeing,please indicate how much you agree or disagree with the following statements./Q14.Wed like you to think about how you feel about the current state of the world and how it impacts your physical,mental,and social wellbeing.Using the scale belo
106、w,please indicate how much you agree or disagree with the following statements./Base Size:2024 Global Connected to community(n=8,451),Not connected to community(n=4,130)./Q11.In which of the following areas of life,if any,are you currently experiencing burnout?/Base Size:Among those experiencing bur
107、nout:2024 Global Connected to community(6,354),Not connected to community(n=3,234),Women(n=5,291)*,Men(n=6,515)*.*Note:Bases exclude anyone who chose not to answer the question.18%when people show upfor their loved ones.9%when people end relationshipsthat negatively affect theirwellbeing.8%when peop
108、le regularly check inwith health care professionals.Priority 3:Invite others on your journeyCommunity requires intentionality.Q2.Now wed like for you to tell us how you think you are doing on each of these elements that allow you to feel your best.Please dont think about comparing yourself to others
109、,but instead think about your own personal feeling of best.For each element below,please tell us how you feel you are doing on a scale of 1 to9,where 1 means youre feeling your absolute worst in this area and 9 means youre feeling your absolute best in this area./Base Size:2024 Global Showing up for
110、 loved ones(n=13,274),Showing up less or not at all for loved ones(2,664),Ending relationships that negatively affecttheir wellbeing(n=10,533),Ending relationships less often or not at all that negatively affect their wellbeing(n=5,405),Having regular check-ins with healthcare professionals(n=9,739)
111、,Having less or no regular check-ins with healthcare professionals(n=6,198).,Vocalizing needs with friends,family,or romantic relationships(n=13,050),Vocalizing needs less or not at all with friends,family,and romantic relationships(n=2,887).37Our opportunitylululemon global wellbeing report 2024Wel
112、lbeing increases by.22%when people vocalize theirneeds with their family,friendships,and relationshipsHeres a deeper look at the impact community can have.38Our opportunitylululemon global wellbeing report 202460%of Gen Z feel lonelyvs.42%other generationsGen Z are more likely than other generations
113、 to prioritize connection in their pursuit of meaningful community.%who agreethey areTalking aboutloneliness with theirfriends and family:Ending relationshipsthat negatively affecttheir wellbeing:Gen Z40%71%Other generations30%65%39Our opportunitylululemon global wellbeing report 2024Q7a.Now thinkin
114、g specifically about your social wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Q7d.Please consider all general actions you take inrelation to your social wellbeing.Compared to a year ago,have you been doing the following activities/acti
115、ons more or less often,if at all?/Base Size:2024 Global Gen Z(n=2,438),Other generations(n=13,499).Men are more likely to prioritize human connection,and as a result feel more connected to their community,especially in Asia.40Our opportunitylululemon global wellbeing report 202475%are participating
116、in real or virtualcommunities(vs.70%of women).96%China Mainland88%Thailand83%Hong Kong46%are working out with otherpeople(vs.42%of women).85%China Mainland64%Hong Kong62%Thainland56%of men globally feel connected to theircommunity(vs.50%of women),highest in Asia.75%Thailand70%China Mainland69%Malays
117、iaMen in Asia are more likely to lean on their loved ones and communities to improve their wellbeing:Q5b.Please consider all the activities you do to have strong physical wellbeing.Compared to a year ago,have you been doing the followingactivities more or less often,if at all?/Q7c.Please consider al
118、l the activities you do in re lation to your socialwellbeing.Compared to a year ago,have you been doing the following activities/actions more or less often,if at all?/Q18.Now,using the scale below,please indicate who you feel has played an active role in helping you improving your overallwellbeing./
119、Base Size:2024 Global Men(n=7,994),Women(n=6,878),China Mainland Men(n=976),Thailand Men(n=476),Hong Kong S,A,R,Men(n=483),Malaysia Men(n=541).41Our opportunitylululemon global wellbeing report 2024BIPOC RespondentsLGBTQIA2S+RespondentsPeople Living with DisabilitiesParticipate in local communitySet
120、 boundariesPromote vulnerability46%Attend group events related to their hobbies(e.g.,sport clubs,book clubs,running clubs,movie clubs,dance clubs,etc.)(vs.39%White respondents)61%Say no to social events in an effort to slow down the pace of their life(vs.58%non-LGBTQIA2S+respondents)67%Feel it is im
121、portant that,as a society,we become more open to talking about loneliness(vs.63%people living without disabilities)41%Join an in-person gym,health club,or fitness studio(vs.31%White respondents)46%Set clear boundaries by limiting time spent with loved ones to protect wellbeing(vs.41%non-LGBTQIA2S+re
122、spondents)35%Talk about loneliness with theirfriends and family(vs.30%people living without disabilities)49%BIPOC Respondents(vs.44%White respondents)52%LGBTQIA2S+Respondents(vs.43%non-LGBTQIA2S+respondents)56%People Living with Disabilities(vs.39%People Living Without Disabilities)Historically marg
123、inalized groups are finding unique ways to foster a sense of community.As a result,they work to find community through different avenues.Marginalized groups aremore likely to feel lonely.When community and movement come together,we have the opportunity to increase our holistic wellbeing.42Our opport
124、unitylululemon global wellbeing report 202414%when people participate inteam sports.18%when people spendtime in nature/outdoorswith others.15%when people takegroup fitness classes.Moving with others is a game changer.Q2.Now wed like for you to tell us how you think you are doing on each of these ele
125、ments that allow you to feel your best.Please dont think about comparing yourself to others,but instead think about your own personal feeling of best.For each element below,please tell us how you feel you are doing on a scale of 1 to 9,where 1 means youre feeling your absolute worst in this area and
126、 9 means youre feeling your absolute best in this area./Base Size:2024 Global Participate in team sports(n=6,537),Participate in team sports less or not at all(n=9,401),Feel a sense of belonging when working out withothers(n=7,932),Does not feel a sense of belonging when working out with others(n=3,
127、011),Spending time in nature/outdoors with others(n=11,175),Spending less or no time in nature/outdoors with others(n=4,762),Take group fitness classes(n=4,724),Take less or no group fitness classes(n=11,213)./Q5d,How muchtime do you feel you need to spend on each of these activities each day to fee
128、l a positive impact on your wellbeing,if at al l?Your best guess is fine./Base Size:2024 Global Total(n=15,938)*.*Note that data has b een weighed to allow for equal representation across all markets.43Our opportunitylululemon global wellbeing report 2024Wellbeing increases by.21%when people feel a
129、senseof belonging when workingout with other people.Taking action doesnt mean doing it alllifting one dimension of wellbeing uplifts other dimensions.44Our opportunitylululemon global wellbeing report 2024MentalPhysicalSocialPhysical wellbeing is important for mental wellbeing.Social wellbeing is im
130、portant for physical wellbeing.Mental wellbeing is important for social wellbeing.76%81%64%Wellbeing%Who agreeQ5a.Now thinking specifically about your physical wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Q6a.Now thinking specifically
131、about your mental wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Q7a.Now thinking specifically about your social wellbeing,please indicate how much you agree or disagree with the following statements using the scale below./Base Size:2024
132、 Gl obal Total(n=15,938)*,Agree that being physically active is how they get their“me time”(n=10,084),Disagree that being physically active is how they get their“me time”(n=2,039),Working out in groups the same or more than last year(n=5,570),Working out in groups less or not at all than last year(n
133、=10,367).*Note that data has been weighed to allow for equal representation across all markets.Those who feel that being physically active is how they get their“me time”report higher mental wellbeing.+19%mental wellbeingPeople who work out in groups report higher wellbeing in all dimensions.+17%phys
134、ical wellbeing+12%mental wellbeing+17%social wellbeingAppendix45aPPENDIXlululemon global wellbeing report 202446aPPENDIXlululemon global wellbeing report 2024Data PointScoresDifferenceSlide 23:Increased wellbeing pressure is leading to increased burnout,continuing the cycle.Impact of wellbeing press
135、ure on wellbeing burnout51%experiencing wellbeing pressure also experience wellbeing burnout.33%not experiencing wellbeing pressure experience wellbeing burnout.+55%Impact of wellbeing burnout on wellbeing pressure76%experiencing wellbeing burnout also experience wellbeing pressure.53%not experienci
136、ng wellbeing burnout experience wellbeing pressure.+43%Slide 27:Levels of wellbeing burnout are not universal.Impact of living in the wellbeing burnout zone experiencing overwhelming societal expectation to appear well76%among those living in the burnout zone61%total+25%Impact of living in the wellb
137、eing burnout zone on feeling there is a lot of conflicting information about the best ways to improve their wellbeing65%among those living in the burnout zone53%total+23%Impact of living in the wellbeing burnout zone on not feeling a connection to their community35%among those living in the burnout
138、zone26%total+35%Impact of living in the wellbeing burnout zone on not feeling a connection to their community40%among women living in the burnout zone30%among men living in the burnout zone+33%Slide 30:Quiet the noise so you can hear yourself.Impact of taking social media breaks on wellbeing71 wellb
139、eing among those who are doing this the same amount or more than last year65 wellbeing among those who are doing this less than last year or not at all+9%Impact of setting boundaries in work/personal life on wellbeing70 wellbeing among those who are doing this the same amount or more than last year6
140、2 wellbeing among those who are doing this less than last year or not at all+13%Impact of still being happy even if wellbeing needs improvement on wellbeing72 wellbeing among those who agree57 wellbeing among those who disagree+26%Impact of still being happy even if wellbeing needs improvement on we
141、llbeing on Gen Z68 wellbeing among those who agree57 wellbeing among those who disagree+19%47aPPENDIXlululemon global wellbeing report 2024Data PointScoresDifferenceSlide 30:Quiet the noise so you can hear yourself.Impact of practicing self-love and acceptance on wellbeing71 wellbeing among those wh
142、o are doing this the same amount or more than last year61 wellbeing among those who are doing this less than last year or not at all+16%Impact of meditation on wellbeing73 wellbeing among those who are doing this the same amount or more than last year65 wellbeing among those who are doing this less
143、than last year or not at all+12%Slide 31:Wellbeing doesnt need to be intense.Impact of practicing“slow living”by taking the time to do things at your own pace on wellbeing71 wellbeing among those who agree62 wellbeing among those who disagree+15%Impact of doing little things throughout the day for s
144、mall boosts to wellbeing71 wellbeing among those who agree59 wellbeing among those who disagree+20%Impact of finding purpose in life through the little things71 wellbeing among those who agree58 wellbeing among those who disagree+22%Impact of spending time in nature or the outdoors with others on we
145、llbeing72 wellbeing among those who are doing this the same amount or more than last year61 wellbeing among those who are doing this less than last year or not at all+18%Impact of combining low-intensity exercises with comfortable home activities71 wellbeing among those who are doing this the same a
146、mount or more than last year63 wellbeing among those who are doing this less than last year or not at all+13%Slide 32:Wellbeing can be bite-sized and fun.Impact of moving your body a little bit throughout the day on wellbeing71 wellbeing among those who are doing this the same amount or more than la
147、st year61 wellbeing among those who are doing this less than last year or not at all+16%Impact of going for short walks of under 15 minutes on wellbeing71 wellbeing among those who are doing this the same amount or more than last year63 wellbeing among those who are doing this less than last year or
148、 not at all+13%Impact of using physical activity as an opportunity to socialize with others on wellbeing74 wellbeing among those who agree60 wellbeing among those who disagree+23%48aPPENDIXlululemon global wellbeing report 2024Data PointScoresDifferenceSlide 34:Human connection offers an edge.Impact
149、 of feeling connected to your community on wellbeing73 wellbeing among those who feel connected to their community63 wellbeing among those who do not feel connected to their community+16%Impact of feeling connected to your community on wellbeing burnout44%of those who feel connected to their communi
150、ty experience wellbeing burnout51%of those who do not feel connected to their community experience wellbeing burnout+14%Impact of talking often about loneliness with friends and family on wellbeing73 wellbeing among those who are doing this the same amount or more than last year66 wellbeing among th
151、ose who are doing this less than last year or not at all+11%Slide 35:Community powers purpose.Impact of feeling connected to your community on feeling a sense of purpose73%of those who feel connected to their community feel a sense of purpose57%of those who do not feel connected to their community f
152、eel a sense of purpose+28%Impact of feeling connected to your community on feeling your sense of purpose is driven by making a positive impact on your community61%agree among those who feel connected to their community33%agree among those who do not feel connected to their community+85%Impact of fee
153、ling connected to your community on feeling burnout in your sense of purpose19%of those who feel connected to their community experience purpose burnout29%of those who do not feel connected to their community experience purpose burnout-34%Slide 36:But community requires intentionality.Impact of show
154、ing up for your loved ones on wellbeing71 wellbeing among those who are doing this the same amount or more than last year60 wellbeing among those who are doing this less than last year or not at all+18%Impact of ending relationships that negatively impact your wellbeing on wellbeing71 wellbeing amon
155、g those who are doing this the same amount or more than last year65 wellbeing among those who are doing this less than last year or not at all+9%49aPPENDIXlululemon global wellbeing report 2024Data PointScoresDifferenceSlide 36:But community requires intentionality.Impact of regularly checking in wi
156、th health care professional on wellbeing71 wellbeing among those who are doing this the same amount or more than last year66 wellbeing among those who are doing this less than last year or not at all+8%Impact of vocalizing your needs with family,friendships,or relationships on wellbeing71 wellbeing
157、among those who are doing this the same amount or more than last year58 wellbeing among those who are doing this less than last year or not at all+22%Slide 42:Moving with others is a game changer.Impact of participating in team sports on wellbeing72 wellbeing among those who agree63 wellbeing among
158、those who disagree+14%Impact of feeling a sense of belonging when working out with other people on wellbeing74 wellbeing among those who agree61 wellbeing among those who disagree+21%Impact of spending time in the nature or the outdoors with others on wellbeing72 wellbeing among those who are doing
159、this the same amount or more than last year61 wellbeing among those who are doing this less than last year or not at all+18%Impact of attending group fitness classes on wellbeing76 wellbeing among those who are doing this the same amount or more than last year66 wellbeing among those who are doing t
160、his less than last year or not at all+15%Slide 43:Taking action doesnt mean doing it all lifting one dimension of wellbeing uplifts other dimensions.Impact of feeling that being physically active is how they get their“me time”on mental wellbeing74 mental wellbeing for those who are doing this the same amount or more than last year62 mental wellbeing for those who are doing this less than last year or not at all+19%Impact of working out in groups on wellbeing76 physical wellbeing for those who are doing this the same amount or more