寶寶樹集團：環境、社會及管治報告2021.pdf

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1、(Incorporated in the Cayman Islands with limited liability)Stock Code 股份代號:1761(於開曼群島註冊成立的有限公司)寶寶樹集團環境、社會及管治報告12About the Environmental,Social and Governance Report關於環境、社會及管治報告23Employee Care,Happy Work愛員工 工作順心4Environmental,Social and Governance Management環境、社會及管治的管理34Care for Partners without Bias

2、ed Operation愛夥伴 營運不偏心8Materiality Assessment重要性議題評估36Care for Integrity,Self-Discipline and Incorruptible愛廉潔 公私不二心10Products for Love,Pregnancy and Parenting愛產品 孕育放心38Care for Charity to Fulfill Responsibility愛公益 傳遞責任心47Care for Environment and Safeguard Life愛環境 生命安心Contents目 錄Environmental,Social a

3、nd Governance Report 2021|BabyTree GroupE2Environmental,Social and Governance Report環境、社會及管治報告ABOUT THE ENVIRONMENTAL,SOCIAL AND GOVERNANCE REPORTIntroductionBabyTree Group(1761.HK)(the“Company”,and together with its subsidiaries,the“Group”)is pleased to present its 2021 Environmental,Social and Gov

4、ernance(“ESG”)Report(this“Report”).This Report summarizes the Groups strategy,vision and performance on ESG issues for 2021.As a responsible corporate citizen,the Group has always adhered to the concept of sustainable development,actively fulfilled its corporate social responsibilities,and integrate

5、d environmental management into its business decisions.The board(the“Board”)of directors(the“Directors”)of the Company has overall responsibility for the Groups ESG strategy and reporting,and has overall oversight of the associated risks and opportunities.In the future,the Group will continue to mon

6、itor and improve its initiatives and performance on sustainable development,and strive to create long-term value for all stakeholders and the communities in which it operates.Business descriptionFound in 2007 and as a top maternity and child(“M&C”)focused community platform in China,the Company is c

7、ommitted to connecting and serving young families,with a mission of“let young families enjoy a wonderful life journey”.Powerful social functions as well as high-quality and rich content are the two pillars of the Groups community platform,on which we provide comprehensive products and services to me

8、et the four core needs of young families in China:knowledge acquisition,communication and make friends,growth record and shopping.The Group has two main platforms:(i)“BabyTree Parenting”,the flagship platform of the Group,which comprises the Groups mobile“BabyTree Parenting”App and ,the PC and mobil

9、e website terminal,and is the main portal for user traffic;(ii)“WeTime”,the second platform exclusively for use on mobile phones,which focuses on child development and is designed to serve as an online platform for social recording medium with rich images and early education content and tools.The Gr

10、oup takes“WeTime”as a natural extension of its flagship“BabyTree Parenting”platform,with an aim to extend the life cycle of our platform users and to expand our user base.Besides,the Group also operates“Meitun Mama”,a M&C product e-commerce platform,the function of which is deeply integrated in our“

11、BabyTree Parenting”platform.關於環境、社會及管治報告報告簡介寶寶樹集團(1761.HK)（下稱 本公司，連同其附屬公司，統稱為 本集團）欣然呈報其環境、社會及管治報告2021（下稱 本報告）。本報告概述本集團就2021年環境、社會及管治事宜的策略、願景及表現。作為負責任的企業公民，本集團一直以來堅守可持續發展理念，積極履行企業社會責任，並將環境管理融入其商業決策中。本公司董事（下稱 董事）會（下稱 董事會）對本集團的環境、社會及管治策略及匯報承擔整體責任，全面監督相關風險及機遇。未來，本集團會持續監管及完善本集團可持續發展的措施及表現，致力為所有利益相關方及業務所在

12、的社區創造長遠的價值。業務說明本公司創立於2007年，作為中國母嬰類社區頭部平臺，致力於連接及服務年輕家庭，並以 讓年輕家庭享受美好的生命旅程 為使命。強大的社交功能和優質豐富的內容是本集團社區平臺的兩大支柱，本集團在該平臺上提供全面的產品和服務，以滿足中國年輕家庭知識獲取、交流交友、記錄成長和消費購物的四大核心需求。本集團的兩個主要平臺為(i)寶寶樹孕育，該平臺是本集團的旗艦平臺，由本集團的 寶寶樹孕育 手機應用程式和電腦及手機網站端組成，是用戶流量的主要門戶；(ii)小時光，僅供手機使用的第二個平臺，專注於兒童發展，為達致圖像豐富的社交記錄媒介，及早期教育內容及工具在線平臺兩個目的而設。本

13、集團將 小時光 視為旗艦 寶寶樹孕育 平臺的自然延伸，延長用戶的生命周期及進一步擴大用戶群。此外，本集團亦擁有母嬰產品類電商平臺 美囤媽媽，其功能深深嵌入 寶寶樹孕育 平臺。環境、社會及管治報告 2021|寶寶樹集團團3Environmental,Social and Governance Report環境、社會及管治報告Reporting scope and reporting periodThe disclosure of environmental aspects in this Report includes the Group s offices in Beijing,Shangha

14、i,Wuhan and Guangzhou,the PRC.As our Hangzhou office is a co-working space,it is not covered in the disclosure of environmental aspects in this Report.The disclosure of social aspects in this Report includes the locations of all the Group s operating entities in the PRC.This Report covers the period

15、 from 1 January 2021 to 31 December 2021(the“Year”or“Reporting Period”),which is consistent with the financial year covered by the Group s annual report.Basis of preparationThis Report is prepared in accordance with the disclosure obligations of the Environmental,Social and Governance Reporting Guid

16、e set out in Appendix 27 of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited(the“Stock Exchange”).This Report has complied with all mandatory disclosure requirements and the“comply or explain”provisions,as well as the principles of materiality,quantitative,bal

17、ance and consistency.The Group adopted the emission factors and international standards set out in the ESG Guide published by the Stock Exchange in the preparation of this Report,which was prepared in the same manner as last year.For details of the application of the materiality Reporting principle,

18、please refer to the section headed“Materiality Assessment”in this Report.Source of information and reliability statementThe information disclosed in this Report is derived from the Group s internal documents,statistical reports or relevant public information.The Group confirms that there are no fals

19、e statements,misleading statements or material omissions in this Report,and is responsible for the truthfulness,accuracy and completeness of its contents.This Report is prepared in both English and Chinese.In case of any discrepancies between the Chinese and English versions,the Chinese version shal

20、l prevail.The electronic version of this Report is available for view and download on the website of the Stock Exchange at http:/www.hkexnews.hk and the“Financial Reports”sub-section under the“Investor Relations”column of the Groups website at https:/ 本年度 或 報告期），與本集團年報所涵蓋的財政年度期間一致。報告編製依據本報告乃根據香港聯合交易

21、所有限公司（下稱聯交所）上市規則附錄二十七所載環境、社會及管治報告指引的披露責任編製。本報告已遵守所有強制披露規定及 不遵守就解釋 條文，以及重要性、量化、平衡及一致性原則。本集團於編製本報告時採納了聯交所發佈的環境、社會及管治指引文件中所列明的排放系數及國際標準，其編製方式與上年度無異。就應用重要性匯報原則的詳情，請參閱本報告 重要性議題評估 一節。資料來源及可靠性聲明本報告中披露的資料來自本集團內部文件、統計報告或相關公開資料。本集團確認，本報告中並無虛假陳述、誤導性陳述或重大遺漏，並對其內容的真實性、準確性和完整性負責。本報告備有英文及中文版本。如中文與英文版本有任何歧異，概以中文版本為

22、準。本報告電子版本於聯交所網站http:/www.hkexnews.hk 以及本集團網站https:/ 欄下的 財務報告 分欄可供查閱和下載。Environmental,Social and Governance Report 2021|BabyTree GroupE4Environmental,Social and Governance Report環境、社會及管治報告環境、社會及管治的管理本集團的主要業務是母嬰社區平臺運營，致力於連接及服務年輕家庭，讓年輕家庭享受美好的生命旅程。善愛信行，眾省趣贏 是本集團的核心價值觀，本集團努力構建一個以互聯網為基礎，但不拘泥於互聯網的 愛的平臺，滿足中

23、國年輕家庭學習、分享、記錄、購物的需求。讓全中國的年輕父母在分享和交流中培養健康、友愛、智慧、勇敢的下一代是本集團基本的社會責任。本集團深信環境及社會的發展與其母嬰社區平臺運營息息相關。為確保中國年輕家庭能在美好的環境中培育下一代，本集團在關注經濟效益的同時，一直以來堅守可持續發展理念，並將環保及環境管理融入其商業決策，制定環境、社會及管治相關目標，以達到本集團運營與社會和環境的和諧共處。此外，本集團亦尊重內外部利益相關方的意見，一直專注於與不同利益相關方保持更緊密的聯繫。本集團環境、社會及管治的發展戰略目標是：對外部環境保持關注，進行前瞻性判斷，在發展中兼顧社會責任，推行公益活動。本集團不斷

24、加強其環境、社會及管治的治理能力。董事會對本集團的環境、社會及管治策略及匯報承擔整體責任，全面監督相關風險及機遇。本公司審核委員會（下稱 審核委員會）負責審視、制訂及通過本集團的可持續發展架構、標準、優次排序和目標，並就相關可持續發展工作定期向董事會彙報；識別重大影響本集團運作和或其他重要利益相關方權益的相關事宜；監督本集團可持續發展策略、政策及措施的發展及執行；至少每年一次或當有需要時，就本集團可持續發展政策及慣例的足夠性、有效性及可持續發展表現進行評核及檢討，並向董事會彙報和建議改善策略。各項環境、社會及管治策略的實施則由職能部門的經理級人員負責監督日常執行，並就執行情況定期向審核委員會彙

25、報。未來，董事會將持續監管及完善本集團可持續發展的措施及表現，致力為所有利益相關方及業務所在的社區創造長遠價值。ENVIRONMENTAL,SOCIAL AND GOVERNANCE MANAGEMENTThe Group is principally engaged in the operation of M&C community platforms,committed to connecting and serving young families,and let young families enjoy a wonderful life journey.“Kind-hearted,Ho

26、nest,Economical and Joyful Win(善愛信行，眾省趣贏)”are the Groups core values.The Group strives to build a“platform of love”that is internet-based but not rigidly confined to the internet for the satisfaction of needs for learning,sharing,recording and shopping of young Chinese families.It is the Groups basi

27、c social responsibility to enable young Chinese parents to cultivate a healthy,friendly,intelligent and courageous next generation through sharing and communication.The Group believes that environmental and social developments are closely linked to the operation of its M&C community platform.To ensu

28、re that young families in China are able to nurture their next generation in a good environment,while paying attention to economic benefits,the Group has always adhered to the concept of sustainable development,and integrated environmental protection and environmental management into its business de

29、cisions,as well as formulated its relevant ESG targets,so as to achieve the harmonious coexistence between the Groups operations and the society and the environment.In addition,the Group also respects the opinions of internal and external stakeholders,and has been focusing on maintaining closer cont

30、act with different stakeholders.The strategic goals of the Groups ESG development are:to keep a close eye on external environment;to make forward-looking judgment;to take up social responsibility amid our development;and to promote charity activities.The Group continues to strengthen its ESG governa

31、nce capabilities.The Board has overall responsibility for the Groups ESG strategy and reporting,and has overall oversight of relevant risks and opportunities.The audit committee of the Company(the“Audit Committee”)is responsible for review,formulate and approve the framework,standard,priority and go

32、als for the Groups sustainable development,and report regularly to the Board the relevant tasks carried out for sustainable development;identify the relevant issues that have a significant impact on the operation of the Group and/or the interests of other important stakeholders;supervise the develop

33、ment and implementation of the strategies,policies and measures for sustainable development of the Group;evaluate and review the adequacy,effectiveness and sustainability performance of the Groups sustainable development policies and practices at least once a year or when necessary,and report and pr

34、opose strategies for improvement to the Board.The implementation of various ESG strategies is supervised by the managers of the functional departments,who are responsible for overseeing the daily implementation and reporting such implementation to the Audit Committee on a regular basis.In the future

35、,the Board will continue to monitor and improve the Groups sustainability initiatives and performance,and strive to create long-term value for all stakeholders and the communities in which it operates.環境、社會及管治報告 2021|寶寶樹集團團5Environmental,Social and Governance Report環境、社會及管治報告利益相關方識別與溝通本集團在其營運過程中持續關注

36、利益相關方關注的主要事宜。本集團透過全面且透明的溝通以了解其利益相關方的期望及需要，並按其利益相關方的意見繼續改善本集團的可持續發展策略及計劃，從而鞏固彼此的互信及合作關係，共同實現其可持續發展計劃，創造可持續的經濟增長、友善的環境及與社會發展並存的未來。利益相關方關注的主要事宜及相應措施StakeholdersFocusCommunication Channels利益相關方關注重點溝通渠道Shareholders and investors Business strategies Return on investment Corporate image Compliance operatio

37、n General Meeting Companys announcements Company website股東及投資者 業務策略 投資回報 企業形象 合規經營 股東大會 本公司公告 公司網站Government and regulatory bodies Compliance operation Tax payment in accordance with the laws Information disclosure and reporting materials Company website Companys announcements政府及監管機構 合規經營 依法納稅 信息披露及

38、報告材料 公司網站 本公司公告Identification of and communication with stakeholdersThe Group continues to focus on key issues of concern to stakeholders in its operations.The Group understands the expectations and needs of its stakeholders through comprehensive and transparent communication,and continues to improv

39、e the Groups sustainable development strategies and plans based on the opinions of its stakeholders,so as to strengthen mutual trust and cooperation,jointly realize their sustainable development plans,create a future in which sustainable economic growth and friendly environment coexist with social d

40、evelopment.Key issues of concern to stakeholders and corresponding measuresEnvironmental,Social and Governance Report 2021|BabyTree GroupE6Environmental,Social and Governance Report環境、社會及管治報告StakeholdersFocusCommunication Channels利益相關方關注重點溝通渠道Industry associations Compliance operation Visits Meeting

41、s Seminars Exchange activities行業協會 合規經營 訪問 會議 研討會 交流活動Suppliers and business partners Compliance operation Product and service quality Business agreements Tendering Review and assessment供應商及業務夥伴 合規經營 產品及服務質素 協議 投標 檢討及評估Employees Remuneration and benefits Working environment and safety Diversity and

42、Equal Opportunity Space for training and career development Forum Employee training Employee group activities Employee satisfaction survey Monthly magazine of the Company僱員 薪酬及福利 工作環境與安全 多元化及平等機會 培訓及事業發展空間 論壇 僱員培訓 僱員團體活動 僱員滿意度調查 本公司月刊環境、社會及管治報告 2021|寶寶樹集團團7Environmental,Social and Governance Report環

43、境、社會及管治報告StakeholdersFocusCommunication Channels利益相關方關注重點溝通渠道Platform users Content of the platform Product quality Personal privacy protection Website of the Company WeChat Community Online customer service User service agreement Online and offline promotion activities平臺用戶 平臺內容 產品質素 個人私隱保護 本公司網站 微信

44、社群 線上客戶服務 用戶服務協議 線上及線下宣傳活動Community Community development Public welfare Employment opportunities Ecological environment Community activities Volunteering activities Media enquiries Promotion activities Community communication meetings Press releases and announcements社區 社區發展 公益事業 就業機會 生態環境 社區活動 義工活動

45、 傳媒查詢 推廣活動 社區溝通會議 新聞稿及公告Environmental,Social and Governance Report 2021|BabyTree GroupE8Environmental,Social and Governance Report環境、社會及管治報告重要性議題評估為確保本報告已全面涵蓋及回應利益相關方關注的主要事宜，除了定期與利益相關方溝通外，本集團亦參考了上年度環境、社會及管治報告所涵蓋的事宜、公司內部政策、行業趨勢以及永續會計準則委員會(Sustainability Accounting Standards Board)的重要性圖譜等若干資料，以識別對本集團可

46、持續發展具有潛在及實際影響的事宜。重要性評估流程：外部利益相關方從對本集團評價和決策的影響程度以及對外部利益相關方自身利益影響的角度進行考慮其中內部利益相關方從本集團長遠發展戰略角度、管理提升角度、投入急迫性角度以及競爭優勢角度進行考慮Identify ESG issues related to the Group through analysis of the Stock Exchange Reporting Guide and issues disclosed by peers Invite key stakeholders to assess the materiality of the

47、 identified issuesIntegrate the assessment of internal and external stakeholders to form the first draft of the materiality matrixThe Groups management to approve the ranking of materialityAfter the Reporting Period,the Group will organize internal and external stakeholders to give feedback on the c

48、ontent of this Report and prepare for the next reportExternal stakeholders would consider the degree of influence on the Groups evaluation and decision-making,and the impact on external stakeholders own interests Among them,internal stakeholders would consider the Groups long-term development strate

49、gy,management improvement,investment urgency and competitive advantages 通過分析聯交所報告指引和同業披露的議題，識別出與本集團相關的環境、社會及管治事宜邀請重要利益相關方對所識別出的議題重要性進行評估整合內、外部利益相關方的評估情況，形成重要性矩陣初稿本集團管理層審批議題重要性排序報告期後，本集團將組織內外部利益相關方對本期報告內容進行反饋，為下一期報告做準備MATERIALITY ASSESSMENTIn order to ensure that this Report has fully covered and res

50、ponded to the major issues of concern to stakeholders,in addition to regular communication with stakeholders,the Group has also referred to certain information such as the matters covered in the previous ESG report,the Companys internal policies,industrial trends and the materiality map of the Susta

51、inability Accounting Standards Board to identify issues that have potential and actual impact on the sustainable development of the Group.Our materiality assessment process:環境、社會及管治報告 2021|寶寶樹集團團9Environmental,Social and Governance Report環境、社會及管治報告本集團根據其策略、發展、目標等若干因素對環境、社會及管治事宜進行分析並就其重要性排列優次，結果如下：11

52、768109324151312HighLowMateriality to the Groups BusinessMateriality to StakeholdersLow高對利益相關方的重要性低High低對本集團業務的重要性高ENVIRONMENTAL MATTERSSOCIAL AND GOVERNANCE MATTERS環境事宜社會及管治事宜1Greenhouse gas emissions6Employment溫室氣體排放員工僱傭2Waste disposal and recycling7Health and safety廢棄物處理與回收健康與安全3Energy use8Develop

53、ment and Training能源使用發展及培訓4Use of water resources9Labor standards水資源使用勞工準則5Climate change10Supply chain management氣候變化供應鏈管理11Product responsibility產品責任12Anti-corruption反貪污13Social responsibility社會責任The Group analyzes and prioritizes the ESG issues based on a number of factors such as its strategies,

54、development and goals.The results are as follows:Environmental,Social and Governance Report 2021|BabyTree GroupE E En10Environmental,Social and Governance Report環境、社會及管治報告愛產品 孕育放心構建卓越母嬰社區本集團作為中國母嬰社區中的領先品牌，致力於連接及服務年輕家庭，以 讓年輕家庭享受美好的新生命孕、育、教的旅程 作為發展使命，以 寶寶樹孕育 應用程式、小時光 應用程式、微信公眾號和官方網站等渠道為基礎，構建具有強大社交功能和優

55、質內容的寶寶樹社區平臺。本集團在社區平臺上提供全面的產品和服務，以滿足圍繞寶寶出生前後的年輕家庭知識獲取、分享交流、陪伴成長、消費購物、早教任務、健康服務、金融服務七個核心需求。從而培養健康、友愛、智慧、勇敢的新一代。本集團深知母嬰知識是媽媽們的重要需求，因此本集團致力從知識內容及獲取途徑方面給予媽媽們全方位的支持。本集團的產品和服務升級以 我的育兒生活 為理念，寶寶樹孕育 頻道提供完備且具科學性的知識，並配合及時性的專業問答回覆。本集團通過大數據實時計算，在用戶提問前準確預測獲得回答的時間，並且通過算法匹配的方式精確地將問題分發給適合的回答者。本集團通過不斷豐富平臺的專業生成內容及專業用戶生

56、成內容，將 專泛結合 的內容生態及 視頻+圖文 的創新形式帶入平臺，從而促進平臺內容生態系統的發展及繁榮。本集團在策劃專業生成內容方面，於本報告期內發佈了13個內容主題，合共640條專業生成內容、2,780條專家代言、200條視頻及52條自製親子早教遊戲視頻，旨在為用戶提供最實用的建議和最專業的內容。在專業用戶生成內容方面，本集團於本報告期透過 創作者大賽選出了關鍵意見消費者及關鍵意見領袖，其中關鍵意見消費者與專家合作舉辦了共3,895場直播，充分利用直播的回答互動功能，給用戶提供在線向專家提問的機會。本集團更於本報告期推出了集娛樂、購物及教育於一體的全新母嬰綜藝節目 寶樹綜藝Bar，節目每期

57、都會向用戶征集備孕、孕期、產後康復、新生兒、兒科等各類主題，由明星嘉賓與全網觀眾互動，將孕育內容與和趣味問答互相結合，共學專業母嬰常識。PRODUCTS FOR LOVE,PREGNANCY AND PARENTINGBuilding an outstanding M&C communityAs a leading brand in Chinas M&C community,the Group is committed to connecting and serving young families,taking“let young families enjoy a beautiful jou

58、rney greeting new life pregnancy,parenting and teaching”as its development mission.Based on channels including“BabyTree Parenting”App,“WeTime”App,WeChat official account and BabyTree official website,we established a BabyTree community platform with strong social networking functions and high-qualit

59、y contents.BabyTree provides comprehensive products and services on this community platform to meet the seven core needs of young families before and after birth of babies:knowledge acquisition,sharing and communication,growth companion,shopping,early education,health services and financial services

60、.The aim is to cultivate a healthy,friendly,intelligent and courageous new generation.The Group understands that M&C knowledge is mothers important need,therefore the Group is committed to providing all-round support to mothers with knowledge contents and content acquisition methods.The upgrade of t

61、he Groups products and services is based on the concept of“My Parenting Life”.The“BabyTree Parenting”channel provides complete and scientific knowledge and timely response to professional Q&A.The Group accurately predicts the time available for answering questions before they are raised by users thr

62、ough real-time calculation supported by big data,and the questions are accurately distributed to suitable answerers through matching algorithm.By continuously enriching the professional-generated content and content generated by professional users on the platform,the Group brought the content ecosys

63、tem of“integration of broad and specialization”and the innovative form of“video+graphics”into the platform,thereby promoting the development and prosperity of the platform content ecosystem.In terms of planning professional-generated content,the Group released 13 content themes during the Reporting

64、Period,totalling 640 professional-generated content,2,780 expert endorsements,200 videos and 52 self-produced parent-child early childhood education game videos,aiming to provide users with the most practical suggestions and the most professional content.In terms of contents generated by professiona

65、l users,during the Reporting Period,the Group selected key opinion consumers and key opinion leaders through the“Creator Competition”,of which key opinion consumers and experts jointly held a total of 3,895 live broadcasts,making full use of the Q&A interactive function in the live broadcast and pro

66、viding users with the opportunity to ask questions online to experts.During the Reporting Period,the Group also launched a new M&C variety show“BabyTree Variety Bar”,which integrates entertainment,shopping and education.In each phase of the program,we will invite users to come up with various themes

67、 such as pregnancy preparation,phases of pregnancy,postpartum rehabilitation,new-born and paediatrics.The celebrity guests will interact with the audience all over the internet,and combine pregnancy content with interesting Q&A sessions to learn professional M&C knowledge together.環境、社會及管治報告 2021|寶寶

68、樹集團團團團11Environmental,Social and Governance Report環境、社會及管治報告本集團亦不斷完善孕育周刊的知識內容，以一周為時間基礎來建立結構化知識體系，將重點孕育知識制作成視頻，輔以 寶寶眼裏的世界、專家短視頻專欄 醫說就懂 及 好來了孕等特色欄目，為孕期和產後用戶提供了專業且生動有趣的孕育周刊。此外，本集團通過 每日知識 的形式，為用戶提供覆蓋孕育全生命周期的知識；通過母嬰專題和研究院的方式，提供健康醫療和兒童發展的普適性知識；通過社區論壇交流、專家答疑等，有針對性地為媽媽們提供專業的知識；通過開放平臺和達人體系，使更多專業內容呈現在本集團的平臺上，

69、打造發現型內容社區，營造出 向上看 的標桿內容分享場所，成為媽媽們育兒生活的風向標。本集團亦在其應用程式首頁以高品質、可互動的圖像形式，生動並細膩地向媽媽們展示寶寶從懷孕第一周到產後一歲的發育變化和能力成長，讓媽媽全方位了解寶寶發育狀況。應用程式於本報告期進行了優化搜索體驗的更新，其將關鍵詞納入內容工具庫、搜索工具優化，令用戶能一鍵獲取權威母嬰知識。The Group also continued to improve the knowledge contents in the weekly parenting newsletters to establish a structured kno

70、wledge system on a weekly basis,and produced videos on key parenting knowledge,supplemented by featured programs such as the“The World in the Eyes of Babies”,the expert short video column“Chat With the Doctor and You Will Understand”and“Good Pregnancy is on Its Way”,providing professional and intere

71、sting weekly parenting newsletters to pregnant users and postpartum users.In addition,the Group provides users with knowledge covering the entire life cycle in the form of“Daily Knowledge”.It provides universal knowledge of health care and child development through M&C featured topics and research i

72、nstitutes;provides targeted professional knowledge for mothers through community forums and replies from experts.Via the open platform and KOL system,more professional contents are presented on the platform operated by the Group,making our platform a content community for discovery and setting a hig

73、h standard for other content sharing communities to follow,leading the trend of mothers baby parenting life.The Group also uses high-quality and interactive images on the homepage of its application to vividly and meticulously present the development changes and growth of ability of babies from the

74、first week of pregnancy to the age of one year after birth,so that mothers can fully understand the growth of babies.During the Reporting Period,we updated the App,optimized search experience by incorporating key words into the content tool library and optimized search tool,so that users can acquire

75、 authoritative M&C knowledge with one click.Environmental,Social and Governance Report 2021|BabyTree GroupE E En12Environmental,Social and Governance Report環境、社會及管治報告在分享交流方面，本集團為媽媽們提供達人、同齡圈、同城圈、話題等交流平臺，為媽媽架起溝通的橋樑。媽媽們亦可以自主創建圈子，圈子可設置為私密或公開，提升話題頻道的靈活性及內容的豐富度和時效性。同時，媽媽們的圈子和話題互通能造成良好的互動。本集團於本報告期更舉辦了 寶樹辣媽

76、K歌大賽，進一步促進媽媽們的互動交流。在陪伴成長方面，本集團提供相冊、視頻等記錄工具，記錄寶寶成長的每個瞬間，並借助送花和遊戲等提升用戶之間的互動，同時促使用戶的親朋好友參與互動，提升彼此的關注度。在消費購物方面，本集團有多個購物平臺，全方位滿足媽媽購物需求，本集團嚴選合作電商，為媽媽臻選同城的育兒相關服務和權益，並聯合數千位知名專家為寶寶樹會員提供諮詢服務。在早教任務方面，本集團與哈佛大學和香港大學博士團隊合作，建立寶寶成長的評測、任務、學習機制，讓不同經濟水平的家庭也能為寶寶提供專業的系統性早期教育。本集團亦與喜馬拉雅合作打造了 寶寶聽 早教兒歌故事工具，為媽媽們提供音頻內容資源。在健康服

77、務方面，本集團以互聯網為基礎，精準連接母嬰人群，推出互聯網健康諮詢平臺 小星醫生，為年輕家庭提供親切的健康諮詢服務。在金融服務方面，本集團以數據為核心，分析年輕家庭的金融場景和需求，從健康和教育角度切入，匹配、優化、及創新金融產品。本集團亦為媽媽們提供同城孕產相關服務，通過賦能月嫂、月子中心、產後康復、育兒嫂、催乳師等服務機構，為用戶甄選優質合作夥伴，提供孕產護理及相關服務。For sharing and idea exchange,the Group provides mothers with communication platforms featuring KOLs,same-age g

78、roup,same-city group,interest topics,etc.,so as to build a communication channel for mothers.Mothers can also create their own group and set it as a private or public group,so as to enhance the flexibility of the topic channels and the richness and timeliness of the content.Meanwhile,mothers exchang

79、e in the group and on common topics could help to maintain good interaction.During the Reporting Period,the Group also held the“Hot Mom Singing Contest(寶樹辣媽K歌大賽)”to further promote the interaction and exchange among mothers.In terms of witnessing childrens growth,the Group provides recording tools f

80、or photo albums and videos to record every moment of babys growth,and enhance the interaction between users with the flower-sending,games and other functions,so as to facilitate the participation of the users relatives and friends in the interaction,thus enhancing their relationship.With respect to

81、shopping,the Group has multiple shopping platforms to cater to mothers various needs for shopping.We strictly select e-commerce merchants to cooperate with,provide mothers with quality parenting related services and benefits within the same city,and we also join hands with thousands of experts to pr

82、ovide consultation service to BabyTrees members.Regarding early education tasks,the Group cooperates with teams of PhDs from Harvard University and the University of Hong Kong to establish the assessment,task and learning mechanisms for babys growth,so that families of different economic levels can

83、all provide professional and systematic early education to babies.The Group also cooperated with Himalaya Media Inc.to create“Bao Bao Ting(寶寶聽)”,an early education tool that features nursery rhyme and story,offering audio content resources for mothers.In terms of health services,the Group provides a

84、ccurate Internet-based matching of M&C groups for users,and has launched the Internet health consulting platform“Stardoctor”to provide young families with amicable health consulting services.In terms of financial services,the Group makes good use of data to analyze the financial scenarios and needs

85、of young families,approaching from a health and education perspective to match,optimize and innovate financial products.The Group also provides same-city maternity-related services for mothers,and selects high-quality partners for users to provide maternity care and related services through empoweri

86、ng service institutions such as infant caregiver,postnatal care center,postnatal recovery,babysitter,prolactinist,etc.環境、社會及管治報告 2021|寶寶樹集團團團團13Environmental,Social and Governance Report環境、社會及管治報告此外，本集團致力擴展用戶年齡層，務求為不同年齡的媽媽們提供全方位的支持。針對備孕用戶，本集團於本報告期更新了小工具的排卵試紙功能，增加了智慧識別功能。針對孕期用戶，本報告期對小工具的產檢時間表進行了全面升級，

87、更便於用戶理解及閱讀。針對產後用戶的需求，本集團推出了 小時光相冊、付費早教課程、育兒周刊等功能，旨在從內容和工具等方面擴大用戶的年齡範圍。於本報告期，本集團分別獲得由財聯社頒發的2021中國新經濟最具投資價值上市公司，在智通財經主辦的第六屆金港股中獲頒 2021最佳新經濟公司，本集團的首席財務官徐翀先生亦獲得由格隆匯頒發的 最佳CFO獎。本集團亦蟬聯尼爾森母嬰行業評選的 最高品牌認知度和 95後群體未來品牌首選，以及在比達諮詢行業調研中獲得 整體滿意度最高、月活用戶領先行業、孕育人群覆蓋度最高 及 新世代品牌認知率和常用度最高 等殊榮。未來，本集團將開創 共創業、再出發 的創業機制促使業務持

88、續增長，並以用戶洞察為中心，打造母嬰家庭用戶消費應用平臺。本集團將積極配合政府於本報告期發佈的中國 三孩政策 及 三歲以下嬰幼兒照護費納入個稅專項附加扣除 等政策，繼續助力構建孕育友好型社會，為母嬰家庭人群提供更高標準的產品與服務。In addition,the Group is committed to expanding the age groups of users to provide all-round support for mothers of different ages.For pre-pregnancy users,the Group updated the test ki

89、ts ovulation test strip function and added the artificial intelligence recognition function during the Reporting Period.For pregnant users,during the Reporting Period,we comprehensively upgraded the test kits obstetric inspection schedule,which is easier for users to understand and read.In response

90、to the needs of post-pregnancy users,the Group has launched functions such as“WeTime Album”,paid early education courses and parenting weekly,aiming to expand the age width of users in terms of,among others,content and tools.During the Reporting Period,the Group was awarded the“2021 Most Rewarding L

91、isted Company in Chinas New Economy”by CLS and the“2021 Best New Economy Company”in the sixth Golden Hong Kong Stocks organized by Zhitong Finance.Mr.Xu Chong,the chief financial officer of the Group,was also awarded the“Best CFO Award”by Gelonghui.The Group also won the“Highest Brand Recognition”an

92、d“The First Future Choice of Brands of the Post-95s”selected by Nielsen for the M&C industry,as well as the“Highest Overall Satisfaction”,“Industry of Leading Monthly Active Users”,“Highest Coverage of Parenting Population”and“Highest Recognition and Commercialization of New Generation Brands”in the

93、 industry research conducted by Bigdata Research.In the future,the Group will create a entrepreneurial mechanism of“co-starting and re-starting”to promote continuous business growth,and build a consumption application platform for M&C family users with a focus on user insights.The Group will activel

94、y cooperate with the PRCs“Three-child Policy”and“Inclusion of nursing expenses for infants under three years old as special additional deductions for individual income tax(IIT)”issued by the government during the Reporting Period,continue to help build a pregnancy-friendly society and provide produc

95、ts and services with higher standards for M&C families.Environmental,Social and Governance Report 2021|BabyTree GroupE E En14Environmental,Social and Governance Report環境、社會及管治報告客戶服務及投訴為與平臺用戶建立良好及互信關係，本集團已制定 服務標準、服務話術、質檢標準 等管理制度，並由客戶服務部門統一管理。本集團的客戶服務流程包括諮詢接待流程和投訴處理流程?？蛻艨梢酝ㄟ^ 寶寶樹孕育 應用程式和 小時光 應用程式客戶服務窗口

96、、官方熱線電話、官方網站頁面聊天、微信公眾號等多種渠道反饋訴求及所遇到產品和服務問題。本集團客戶服務人員接到客戶反饋後，會在30秒內回應，並在48小時內將問題處理完畢。若客戶有投訴需求，也可以通過前述渠道聯繫客服，或通過官方網站投訴建議窗口與客戶服務人員聯繫?？蛻舴杖藛T會於當日處理16:00前收到的客戶投訴，並及時與客戶以電話方式溝通相關細節；於次日中午12:00前處理上日16:00以後的客戶投訴，並以電話聯繫客戶。本集團高度重視每位客戶的訴求，以與客戶協商一致的原則處理每個訴求，對每項投訴提供2種以上方案供客戶選擇。在本報告期內，本集團累計受理客戶投訴共340宗，95%的客戶投訴都能在3天

97、內得到解決。針對客戶退、換貨需求，本集團在各產品銷售平臺都設置了自助式退、換貨服務功能?？蛻粼谫徺I產品後有退、換貨訴求時，可自行在應用程式頁面或微信公眾號發起申請，也可以通過各渠道聯繫客戶服務人員尋求幫助，客戶服務人員會在當日進行審核。審核通過並收到客戶寄回產品後便會進行退款、換貨處理。在本報告期內，本集團共接獲3宗與產品相關的投訴，經本集團採取跟進行動後，所有投訴個案均已得到妥善解決，概無任何產品因安全及健康原因被召回。Customer service and complaintsIn order to establish a good and mutual trust relationsh

98、ip with platform users,the Group has formulated management systems such as Service Standards(服務標準),Service Wording(服務話術)and Quality Inspection Standards(質檢標準),which are uniformly managed by the Customer Service Department.The Groups customer service process includes the processes of consultation and

99、 reception as well as complaint handling.Customers can send their feedback and the issues encountered by them in respect of products and services through various channels including the customer service window of BabyTree Parenting App and WeTime App,our official hotline,chat page on our website and

100、our WeChat official account.Upon receipt of the feedback from the customers,the Groups customer service staff will respond within 30 seconds and resolve the issues within 48 hours.If customers have any complaints,they can also contact customer service through the aforementioned channels,or contact t

101、he customer service staff through the window of complaint&suggestion on our official website.The customer service staff will handle customer complaints received prior to 4:00 p.m.on the same day and timely communicate with the customers by phone in respect of the relevant details of the complaints;a

102、nd will handle customer complaints received after 4:00 p.m.before 12:00 p.m.on the next day and get in touch with customers by phone.The Group attaches great importance to the demands of each customer,dealing with each demand under the principle of consensus with the customer and for each of the com

103、plaints,we offer two or more proposals for the customer to choose from.During the Reporting Period,the Group received a total of 340 customer complaints,95%of which were resolved within 3 days.In response to customer needs for return and exchange of goods,the Group has set up self-service return and

104、 exchange service functions on various commodity sales platforms.When customers have a request for return or exchange after purchasing a product,they can initiate an application on our App page or WeChat official account by themselves or seek help by contacting customer service staff through various

105、 channels and the Companys customer service staff will review it on the same day.After passing the review and receiving the product returned by the customer,the refund and replacement will be processed.During the Reporting Period,the Group received a total of 3 product-related complaints.After the f

106、ollow-up actions taken by the Group,all complaints have been properly resolved,and no products were recalled due to safety and health reasons.環境、社會及管治報告 2021|寶寶樹集團團團團15Environmental,Social and Governance Report環境、社會及管治報告提升用戶滿意度本集團嚴格遵守中國 中華人民共和國網絡安全法、互聯網文化管理暫行規定、互聯網論壇社區服務管理規定 等相關法律法規。在提升用戶滿意度方面，本集團以用

107、戶需求為中心，設立了寶寶樹用戶研究院，通過線上線下相結合的方式，不斷研究用戶需求並提高產品質量。線上方面，本集團每月向用戶發出產品滿意度調研問卷，由客戶服務人員電話回訪，並在應用程式上提供用戶反饋等方式；線下方面，本集團組織內部 寶媽寶爸 調研、用戶訪談會、家訪、醫院陪檢、焦點小組、定向人群回訪等方式，提升用戶滿意度。在電商平臺、知識付費方面，本集團主要通過前文所述的問卷信息收集和用戶反饋方式收集用戶需求，以及了解知識付費用戶諮詢的關注點，並結合強大的大數據分析進行信息收集。系統會根據上述數據進行分層分析，通過用戶訪問路徑提升轉化率，從而為用戶提供精準的知識內容和符合需求的商品。對醫療類產品，

108、本集團已設立嚴格的資質審核標準，合作醫師一般為三甲醫院醫師，營養師一般為二級以上。為提供優質服務予企業客戶，本集團嚴格遵守中華人民共和國廣告法、藥品、醫療器械、保健食品、特殊醫學用途配方食品廣告審查管理暫行辦法 及 中華人民共和國反不正當競爭法，每年發佈更新刊例，刊例內容包括資源類型、位置、名稱、關鍵績效指標、價格以及對應截圖。本集團為每位企業客戶訂制可行有效的推廣方案，定期舉行企業客戶會議，並讓企業客戶對服務團隊的滿意度進行反饋。此外，本集團建立了自助廣告智能出價的算法能力，成功幫助客戶控制和降低廣告成本，並提升客戶之滿意度。User satisfaction improvementThe

109、Group strictly abides by the Network Security Law of the Peoples Republic of China(中華人民共和國網絡安全法),the Interim Provisions on the Administration of Internet Culture(互聯網文化管理暫行規定),the Internet Forum Community Services Management Provisions(互聯網論壇社區服務管理規定)and other relevant laws and regulations.In terms of

110、 user satisfaction improvement,the Group centered on users needs and set up the BabyTree Research Institute to continuously tap users needs and improve product quality through the combination of online and offline approaches.In respect of the online side,the Group would deliver product satisfaction

111、questionnaire to users on a monthly basis,conduct customer services telephone follow-up and provide a platform where users feedback can be taken by the App;and for the offline side,the Group improves user satisfaction by organizing internal parent surveys,user workshops,home visits,accompany of preg

112、nancy tests,focus groups and return visit of targeted groups.In terms of e-commerce platform and content monetization,the Group collects user needs mainly through the approaches of questionnaire and user feedback aforementioned,as well as understanding of the points of focus consulted by content mon

113、etization users,and conducting information collection through its strong big data analysis capability.The system will carry out layered analysis based on the aforesaid data,and improve conversion rate based on users visit path,to provide users with accurate contents and goods in line with their need

114、s.For healthcare products,the Group has set up strict quality review criteria,in general,the physicians we work with are from Class III Grade A hospitals and the nutritionists we work with are qualified as Level II or above.In providing quality services to corporate customers,the Group is in strict

115、compliance with the Advertisement Law of the Peoples Republic of China(中華人民共和國廣告法),Interim Measures for the Administration of the Examination of Advertisements for Pharmaceuticals,Medical Devices,Dietary Supplements and Food Formulas for Special Medical Purposes(藥品、醫療器械、保健食品、特殊醫學用途配方食品廣告審查管理暫行辦法)and

116、 the Anti-unfair Competition Law of the Peoples Republic of China(中華人民共和國反不正當競爭法).We updated our advertisement sample each year,covering resource types,locations,names,KPI,prices and corresponding screenshot.The Group formulates feasible and effective promotion plans for each corporate customer,hold

117、s regular corporate customer meetings,and invites corporate customers to provide feedback on the satisfaction of the service team.In addition,the Group has established the algorithm capability of smart bidding for self-service advertising,which has successfully helped customers control and reduce ad

118、vertising costs and improved customer satisfaction.Environmental,Social and Governance Report 2021|BabyTree GroupE E En16Environmental,Social and Governance Report環境、社會及管治報告保證系統穩定性本集團深信良好的系統穩定性可以為用戶提供持續可靠的服務。為了提升系統運行的穩定性和安全性，本集團實行 業務持續性計劃、信息系統備份管理辦法、信息安全管理制度 等管理制度，由技術中心監督執行，並包括但不限於以下內容：系統和服務器的運行維護只能

119、通過堡壘機進行，堡壘機為用戶提供賬戶號碼、分配使用權限，並審查用戶操作日誌和用戶的錄屏視頻；定期檢測系統安全漏洞與進行修復；規範線上服務操作步驟；對服務架構設立評審機制；及 線上業務服務系統全面雲端化。System stability assuranceThe Group believes that the provision of continuous and reliable services to users is based on a sound system stability.In order to improve the stability and security of sys

120、tem operation,the Group implements the“Business Sustainability Plan”,“Information System Backup Management Measures”,“Information Security Management System”and other management systems,which are implemented under the supervision of the Technology Center and include(but are not limited to)the follow

121、ing:operation and maintenance of the systems and servers may only be carried out through a bastion host,which allocates accounts and access authorization to users,and audits operation logs and screen recordings of users;Regularly detect and repair system security vulnerabilities;Standardize online s

122、ervice operation steps;Establish a review mechanism for the service structure;and Establish a fully cloud-based online business service system.環境、社會及管治報告 2021|寶寶樹集團團團團17Environmental,Social and Governance Report環境、社會及管治報告為了提升應用程式及微信公眾號的用戶體驗，本集團採取了以下技術提升工作，主要包括提高加載速度、視頻功能完善、提升用戶體驗和多雲部署能力四方面：在提高 寶寶樹孕育

123、 應用程式加載速度方面，核心介面已進行處理器升級，令其反應時間大幅下降，提升用戶信息加載速度；核心工具性能優化，提升了核心頁面加載速度；對在蘋果公司操作系統的 寶寶樹孕育 應用程式增加了對通用鏈接的支持，使得用戶可以在微信頁面中直接打開 寶寶樹孕育 應用程式對應頁面，而無需通過打開瀏覽器再轉跳至應用程式頁面。在視頻功能完善方面，寶寶樹孕育 應用程式已支持視頻廣告的形態，完善用戶獲取商業信息的體驗；音視頻播放器進行統一封裝，提升用戶播放多媒體內容的體驗；支持雙瀑布視頻流和視頻上下滑動切換，提升用戶瀏覽視頻的體驗。在提升用戶體驗方面，本集團與移動運營商合作，實現用戶手機號一鍵快捷註冊登錄，減卻輸入

124、手機號、填寫短信驗證碼等繁瑣的註冊登錄流程；寶寶樹孕育 應用程式對核心業務用戶的日誌監控進行完善，應用程式能夠第一時間自動找出用戶所遇到的功能問題或應用程式異常退出的問題；對後端運營活動系統進行架構性深層次優化，以提升配置效率及降低反應時間，從而改善用戶體驗。在多雲部署能力方面，本集團的技術體系已具備雲原生開發，以及全面的系統彈性和不同地點的多雲部署能力，減少本集團對雲服務及基礎設施供應商的依賴。此外，本集團亦已升級運營人工智能處理能力，大幅提升預警和容災能力，提升業務連續性和系統穩定性。In order to improve the user experience of our App an

125、d that of our WeChat official account,the Group has adopted the following technological improvements,mainly including four aspects,namely accelerating loading rate,optimizing video functions,improving user experience and multi-cloud deployment capability:As for accelerating the loading rate of the“B

126、abyTree Parenting”App,we have upgraded the processor for the core interface,which greatly reduced its response time and accelerated the loading rate of user information;the performance of core tools has been optimized,which improved the loading rate of the core page;our“BabyTree Parenting”App on the

127、 iOS platform has included the support for general links,so that users can directly open the corresponding page of the“BabyTree Parenting”App in the WeChat page without the need to redirect to the App page by opening a browser.As for optimizing video functions,the“BabyTree Parenting”App now supports

128、 the form of video advertising,which refined the user experience in obtaining business information;the audio and video players have underwent unified packaging to improve user experience in playing multimedia contents;double-column waterfall streaming of videos and swipe-to-switch videos are support

129、ed to enhance user experiences in browsing videos.As for improving user experience,the Group cooperated with mobile operators to realize the one-click quick registration and login with users mobile phone numbers,and reduced the cumbersome registration and login process such as inputting mobile phone

130、 numbers and filling in SMS verification code.The“BabyTree Parenting”App improved the monitoring of core business userlog,which enabled the App to immediately locate the functional problems encountered by users or the reasons for abnormal App exits.The Group also conducted structural in-depth optimi

131、zation of the back-end operation activity system to improve configuration efficiency and reduce response time,thereby improved user experience.As for multi-cloud deployment capability,the Groups technology system has been equipped with cloud-native development,comprehensive system elasticity and mul

132、ti-cloud deployment capabilities at different locations,reducing the Groups reliance on cloud services and infrastructure providers.In addition,the Group has also upgraded the operation of artificial intelligence processing capacity,which greatly improved the ability of early warning and disaster to

133、lerance,and improved business continuity and system stability.Environmental,Social and Governance Report 2021|BabyTree GroupE E En18Environmental,Social and Governance Report環境、社會及管治報告保護知識產權本集團嚴格遵守 中華人民共和國侵權責任法、中華人民共和國專利法、中華人民共和國商標法 及 中華人民共和國著作權法 等相關法律法規。本集團已制定 第三方知識產權使用管理制度，強調使用正版軟件及素材，並設置管理部門及追責辦法

134、，對使用第三方知識產權進行流程化管理，包含投訴接收、內部核實、正版採購、盜版下架、侵權應訴等流程環節。通過嚴格執行制度要求，降低本集團的侵權風險，有效利用存量第三方知識產權資源，規範僱員使用版權行為，對僱員於職務範圍制作的作品進行明確的權屬約定，加強知識產權合規化管理，防止侵犯他人的知識產權。本集團於本報告期末擁有的知識產權類別包括商標、軟件著作權、作品著作權、域名，主要由集團法務部進行系統管理，包括各類知識產權的申請、知識產權清單的整合更新、知識產權資質證書的日常管理。本集團與供應商、客戶、入駐商家等合作群體的合作業務協議文件及用戶協議中均包含知識產權保護條款，以保護本集團的知識產權，明確劃

135、分各方知識產權歸屬及列明各方的保護責任。如本集團在日常網站管理時收到關於第三方知識產權侵犯的投訴或舉報，本集團設有專門團隊處理投訴或舉報，依法對可能侵權第三方知識產權的內容在法律法規允許的範圍內採取刪除、屏蔽、斷開鏈接、終止交易或服務等措施。Protection of intellectual property rightsThe Group is in strict compliance with the Tort Law of the Peoples Republic of China(中華人民共和國侵權責任法),the Patent Law of the Peoples Republic

136、 of China(中華人民共和國專利法),the Trademark Law of the Peoples Republic of China(中華人民共和國商標法),the Copyright Law of the Peoples Republic of China(中華人民共和國著作權法)and other relevant laws and regulations.The Group has formulated the Management System(第三方知識產權使用管理制度)for the Use of Third-party Intellectual Property Ri

137、ghts to emphasize the use of genuine software and materials and set up management departments and accountability methods in order to manage the use of third-party intellectual property rights throughout the process,which covers receipt of complaints,internal verification,procurement of genuine produ

138、cts,removal of counterfeit products and defence against infringement.We reduce the infringement risk of the Group through strictly following requirements of the systems,utilize existing third-party intellectual property right resources,regulate the use of copyrights by employees,clearly define the o

139、wnership of works produced by employees in the scope of their duties,and strengthen compliance management of intellectual property rights in order to avoid infringement of the intellectual property rights of others.As at the end of the Reporting Period,the Group owns intellectual property rights inc

140、luding trademarks,software copyrights,works copyrights,domain names,which are mainly under the systematic management of the legal department of the Group covering application for all types of intellectual property rights,integration and update of the list of intellectual property rights,and daily ma

141、nagement of intellectual property rights qualification certificates.The terms on protection of intellectual property rights are included in all of the cooperation agreements and users agreements entered into between the Group and its suppliers,customers,registered merchants and other partners,so as

142、to protect the intellectual property rights of the Group,clearly divide the ownership of intellectual property rights of each party and duties for protection on each party.In case of complaints or reports relating to infringement of intellectual property rights of third parties received during the G

143、roups daily website management,we have set up a special team to handle such complaints or reports by deleting,blocking,disconnecting,terminating transactions or services in connection with the possible infringement of intellectual property rights of third parties to the extent permissible by the law

144、s and regulations.環境、社會及管治報告 2021|寶寶樹集團團團團19Environmental,Social and Governance Report環境、社會及管治報告本集團自主研發並建立了版權庫管理平臺，對原創和引進的版權持權情況、分發情況進行統一管理。本集團亦對旗下員工的職務作品進行明確權屬規定。本集團在積極進行商標註冊的同時，進行商標、域名全網巡查，並定期進行盜版監測，對涉及不正當競爭、著作權侵權等案件及時進行電子存證保存。本集團於本報告期成功檢舉了2個涉及侵權的微信公眾號。本集團通過監測侵權和維權行動等多維度方式體現和提升公司的版權價值和市場地位。本集團亦製作半

145、月刊的網絡法作內部參考，及時向本集團的相關業務版塊反饋熱點知識產權法律規定、監管政策以及典型案例，提高僱員版權的合規意識。維護用戶隱私本集團嚴格遵守 中華人民共和國網絡安全法、全國人民代表大會常務委員會關於加強網信息保護的決定、中華人民共和國電信條例、兒童個人信息網絡保護規定、信息安全技術個人信息安全規範、App違法違規收集使用個人信息行為認定方法 等法律法規，定時更新用戶服務協議及隱私政策。此外，本集團制定了 公司信息安全管理制度，建立數據合規審批流程，對業務數據、財務數據、用戶數據的收集、使用和輸出進行流程控制，最大程度地保障用戶合法權益和利益。在信息安全層面，本集團加強防止外部攻擊措施，

146、部署互聯網出口、防火牆、網絡入侵檢測系統，以保障用戶賬號安全，及防止外部攻擊竊取用戶和訂單數據資料。The Group has independently developed and established a copyright database management platform to uniformly manage the original and introduced copyright ownership and distribution.The Group clearly specifies the ownership of employees works produced

147、during the performance of their duties.While actively carries out trademark registration,the Group also conducts inspections of its trademarks and domain names on the Internet,regularly monitors counterfeit products and carries out timely preservation of electronic evidence for cases involving unfai

148、r competition and copyright infringement.During the Reporting Period,the Group successfully spotted and reported two WeChat public accounts involved in copyright infringement.The Group has demonstrated and enhanced its copyright value and market position through multi-dimensional methods such as inf

149、ringement monitoring and rights protection actions.The Group has also prepared semi-monthly newsletters on Internet laws for internal reference,so as to promptly introduce much-discussed provisions of intellectual property right laws,regulatory policies and typical cases to relevant business segment

150、s of the Group and to enhance compliance awareness of the employees on copyrights.User privacy protectionThe Group strictly abides by the Cybersecurity Law of the Peoples Republic of China(中華人民共和國網絡安全法),the Decision of the Standing Committee of the National Peoples Congress on Strengthening Network

151、Information Protection(全國人民代表大會常務委員會關於加強網絡信息保護的決定),the Telecommunications Regulations of the Peoples Republic of China(中華人民共和國電信條例),the Provisions on the Protection of Childrens Personal Information on the Internet(兒童個人信息網絡保護規定),the Information Security TechnologyPersonal Information Security Specif

152、ication(信息安全技術個人信息安全規範),the Identification Methods for Illegal Collection and Use of Personal Information by App(App違法違規收集使用個人信息行為認定方法)and other laws and regulations,and regularly updates user service agreements and privacy policies.In addition,the Group has formulated the Company Information Securi

153、ty Management System(公司信息安全管理制度)to establish a data compliance approval process,pursuant to which process control is performed over collection,use and output of business data,financial data and user data,so as to maximize protection of the legitimate rights and interests of users.For information sec

154、urity,the Group strengthened its measures to prevent external attacks,deployed Internet exits,firewalls and network intrusion detection systems to ensure the security of user accounts and prevent external attacks which stole data of users and orders.Environmental,Social and Governance Report 2021|Ba

155、byTree GroupE E En20Environmental,Social and Governance Report環境、社會及管治報告在數據採集層面，本集團注重保護用戶知情權、修改權等信息權益，合法收集用戶信息，調整用戶信息收集權限設置。本集團通過用戶協議明確告知用戶採集數據的範圍。在部分涉及收集用戶個人隱私的特殊情況下，本集團會提醒並告知用戶本集團將收集或使用的信息內容，並要求用戶進行授權同意。在數據加密層面，數據庫中對涉及用戶隱私的信息全部採用非對稱加密算法，加密存儲客戶的隱私數據（手機號、姓名、訂單等），並使用加密傳輸數據。加密內容包括用戶姓名、註冊手機號、收貨人姓名、收貨人手

156、機號、收貨地址、郵箱、身份證號等。在數據脫敏層面，平臺於顯示用戶隱私信息時採用打碼展示，並控制資料訪問權限。在數據導出和流轉層面，在需要將用戶隱私數據提交第三方（給第三方商家訂單信息用於發貨）時，本集團採用線上系統對接，訂單系統對接商家系統直接傳輸。線下提交加密文件予第三方商家用於發貨，以減少數據在流轉過程中泄漏的可能。此外，為防止內部數據泄漏，本集團亦對數據安全進行定期安全審計，由獨立的專業團隊定期對敏感資訊的保護進行檢查，也會開展資訊安全意識培訓和宣導，提高僱員保護敏感資訊的意識。For data collection,the Group attaches importance to pr

157、otection of information rights and interests of users,such as the right to know and the right to modify,legally collects user information,and adjusts the authorization setting for collecting user information.The Group clearly informs users of the scope of data collection through user agreements.Unde

158、r certain special circumstances where users personal privacy is subject to collection,the Group will remind and notify our users of their information to be collected or used by us,and seek authorization from them.For data encryption,asymmetric encryption algorithm is used for all the information rel

159、ated to user privacy in the database to store private data(mobile phone number,name,order,etc.)of customers upon encryption,and encrypted data transfer is used.The encrypted information includes:user name,registered mobile phone number,name of receivers,mobile phone number of receivers,delivery addr

160、ess,email address,ID number,etc.For data desensitization,users privacy information will be displayed on the platform after desensitization and blurring treatment.For data export and flow,when the private information of users is required to be submitted to a third party(order information sent to a th

161、ird-party merchant for product delivery),the Group uses online system connection,where our order system connects with the merchants system for direct transmission.Encrypted documents are submitted offline to third-party merchants for delivery to reduce the possibility of data leakage during the tran

162、smission process.In addition,to prevent internal data leakage,the Group also conducts regular security audits on data security,engaging independent professional teams to inspect the protection of sensitive information on a regular basis,and also carries out information security awareness training an

163、d publicity to enhance employees awareness of sensitive information protection.環境、社會及管治報告 2021|寶寶樹集團團團團21Environmental,Social and Governance Report環境、社會及管治報告質量管理本集團相信優質的母嬰產品對母嬰家庭和寶寶發展至關重要，嚴格遵守 中華人民共和國產品質量法、中華人民共和國食品安全法、消費者權益保護法 等相關法律法規。本集團已制定 商品品質安全抽檢行為規範、商品發布規範、自營商品供應商質量管理流程 等規範，以確保媽媽們能購買最高質量的產品。在商

164、品質量管理方面，本集團對所有在平臺上售賣的商品均進行安全抽檢，包括品質抽樣檢測及神秘購買體驗。神秘購買體驗指模擬普通消費者在本集團的平臺下單購買商品，並進行檢測鑒定。品質抽樣檢測項目包括但不限於：質量檢測項目：商品標明的質量指標、平臺明確的商品質量要求及相關法律法規的有關規定等；商品體驗：商品功能性、描述一致性、物流時效性等；商品詳情頁描述內容；及 標籤檢查項目。Quality managementThe Group believes that quality M&C products are vital to the development of mothers,infants,famili

165、es and babies,and strictly complies with the Product Quality Law of the Peoples Republic of China(中華人民共和國產品質量法),the Food Safety Law of the Peoples Republic of China(中華人民共和國食品安全法),the Consumer Rights Protection Law(消費者權益保護法)and other relevant laws and regulations.The Group has established the Code of

166、 Conduct for Sampling Inspection of Product Quality and Safety(商品品質安全抽檢行為規範),Code of Conduct for Product Release(商品發佈規範)and Quality Management Process of Suppliers for Self-operated Commodity(自營商品供應商質量管理流程)to ensure that the highest quality products are available for mothers to purchase.In terms of

167、product quality management,the Group conducts safety sampling inspection against all products sold on its platforms,including quality sampling and mysterious shopping experience.The mysterious shopping experience refers to our simulation of an ordinary consumer placing an order on the Groups platfor

168、m and undergoing testing and appraisal.Quality sampling items include but are not limited to:Quality testing items:the quality indicators marked on the products,the quality requirements explicitly set out by the platform and the relevant laws and regulations,etc;Commodity experience:functionality of

169、 products,consistency of description,timeliness of logistics,etc;Descriptions on commodity detail pages;and Labelling inspection items.Environmental,Social and Governance Report 2021|BabyTree GroupE E En22Environmental,Social and Governance Report環境、社會及管治報告所檢測質量項目存在一項或以上不符合產品質量標準或平臺商品質量要求時，抽檢商品會被判定為

170、不合格，本集團會將其及時下架。本集團根據其制定的 美囤媽媽商家積分管理規則，對售賣不合格商品或涉及其他違規行為的商家扣分處罰?？鄯謹的縿t因應嚴重性而訂，如材質成分不合格每次扣25分；鑑定為假冒商品每次扣100分?？鄯掷塾嬤_到100分的，本集團有權對商家做清退處理。此外，本集團對所有自營品牌生產廠商均進行評分審核制度。除了合作前的審核外，本集團亦為生產廠商進行年度評分審核。審核內容包括資質、材料、生產現場、產品標籤等，評分以100分為滿分。品質審核評分低於90分的生產廠商需進行第二次改善審核，連續兩次審核評分低於60分的生產廠商會被停止合作。本集團將繼續嚴格執行其品質管理規範，保障消費者們的合法

171、權益，致力打造高品質的母嬰家庭用戶消費應用平臺。If one or more of the quality testing items do not meet the product quality standards or the platforms product quality requirements,the sampled products will be determined to be off-specification and will be taken down from the shelves by the Group in a timely manner.The Grou

172、p will deduct the points of merchants who sell off-specification products or are involved in other violations in accordance with the Rules for the Management of Merchant Points of Meitun Mama established by the Group(美囤媽媽商家積分管理規則).The number of points to be deducted will be determined according to t

173、he severity,such as 25 points for each off-specification material composition and 100 points for each identified counterfeit product.If the total number of points deducted reaches 100,the Group has the right to dismiss the merchant from our platforms.In addition,the Group implements a point-based re

174、view system for all manufacturers for its self-owned brand.In addition to the review before cooperation,the Group also conducts annual rating review for the manufacturers.The review shall include aspects including quality,material,production site,product labelling,etc.,and the full score would be 10

175、0.Manufacturers with quality review scores below 90 are required to undergo a second improvement review,and those score below 60 for two consecutive times will be suspended from cooperation.The Group will continue to strictly enforce its quality management standards to protect the legitimate rights

176、of consumers,and strive to build a high-quality consumer application platform for M&C family users.環境、社會及管治報告 2021|寶寶樹集團團團團23Environmental,Social and Governance Report環境、社會及管治報告愛員工 工作順心僱傭本集團堅信僱員為企業最寶貴的資產，並為本集團的可持續發展及成功的最重要因素之一。本集團人力資源管理的最終目標是為僱員搭建良好的職業發展平臺，鼓勵僱員發揮最大潛能，實現個人價值提升與企業發展的良性循環，在幫助本集團實現發展策略的

177、同時成為本集團最信賴的合作夥伴。本集團嚴格遵守所有與僱傭有關的法律及法規，包括但不限於 中華人民共和國勞動合同法、中華人民共和國勞動法、職工帶薪年休假條例、中華人民共和國婦女權益保障法、中華人民共和國國務院令（第423號）勞動保障監察條例、國務院關於職工工作時間的規定、中華人民共和國殘疾人保障法 及 中華人民共和國社會保險法。本集團亦制定 關鍵崗位管理制度、晉升管理制度、員工考勤休假管理制度 及 薪酬福利管理辦法 等人力資源相關制度，為人力資源管理訂立完善基礎。本集團的招聘原則是公開招聘、平等競爭、嚴格考核、擇優錄取。本集團確保僱員於招聘及晉升過程中權利平等，在性別、種族背景、宗教、膚色、性取

178、向、年齡、婚姻狀況或家庭崗位、身體機能方面免受歧視或被剝奪該等機會，為僱員創造平等和多元化的就業環境。本集團更於本報告期成立了婦女委員會，致力保障新時代的女性權益與發展。經投票選出的婦女代表負責對本集團的女性僱員做好思想領導及政策宣傳，並向本集團管理層反映女性僱員的意見和建議，發揮婦女組織的優勢及作用，維護女性僱員權益。如發生受歧視事件，僱員亦可通過hrSSCbabytree-郵箱進行申訴。此外，本集團一向注重與僱員長期合作關係，盡力避免辭退僱員。如僱員主動提出辭職，本集團的人力資源部門將向僱員充分了解其離職原因，作為日後優化改善之參考。EMPLOYEE CARE,HAPPY WORKEmpl

179、oymentThe Group firmly believes that employees are the most valuable assets of an enterprise and one of the most important factors for the sustainable development and success of the Group.The ultimate objective of the Groups human resource management is to build a sound platform for employees career

180、 development,encourage them to maximize their potential,achieve a virtuous circle of their personal value enhancement and the development of the enterprise,and become the most trusted partners while assisting the Group to achieve its development strategies.The Group strictly complies with all employ

181、ment-related laws and regulations,including but not limited to the Labor Contract Law of the Peoples Republic of China(中華人民共和國勞動合同法),the Labor Law of the Peoples Republic of China(中華人民共和國勞動法),the Regulation on Paid Annual Leave for Employees(職工帶薪年休假條例),the Law of the Peoples Republic of China on the

182、 Protection of Rights and Interests of Women(中華人民共和國婦女權益保障法),the Regulation on Labor Security Supervision(Order No.423 of the State Council of the Peoples Republic of China)(中 華 人 民 共 和 國國務院令（第423號）勞動保障監察條例),the Provisions of the State Council on Working Hours of Employees(國務院關於職工工作時間的規定),the Law of

183、 the Peoples Republic of China on the Protection of Disabled Persons(中華人民共和國殘疾人保障法)and the Social Insurance Law of the Peoples Republic of China(中華人民共和國社會保險法).The Group has also formulated human resources related systems such as the Key Position Management System(關鍵崗位管理制度),Promotion Management Syste

184、m(晉升管理制度),Employee Attendance and Leave Management System(員工考勤休假管理制度)and Remuneration and Welfare Management Measures(薪酬福利管理辦法)to set up a sound foundation for human resources management.The Groups recruitment principles are“open recruitment,equal competition,strict assessment and merit-based enroll

185、ment”.The Group ensures that employees are entitled to equal rights in the recruitment and promotion process,free from discrimination or deprivation of such opportunities on the basis of gender,ethnic background,religion,skin color,sexual orientation,age,marital status or family status,physical abil

186、ity,so as to create an equal and diversified employment environment for employees.The Group has even established the Womens Committee during the Reporting Period to protect the rights,interests and development of women in the new era.The elected female representatives are responsible for the thought

187、 leadership and policy promotion of the Groups female employees,they are to reflect the opinions and suggestions of female employees to the Groups management,giving full play to the advantages and role of womens organizations,and safeguarding the rights and interests of female employees.In the event

188、 of any discrimination matters,employees can also file a complaint through the email address hrSSCbabytree-.In addition,the Group has always paid attention to the long-term cooperation relationship with employees and strived to avoid dismissal of employees.If an employee resigns voluntarily,the huma

189、n resources department of the Group will seek the underlying reason of his/her resignation as a reference for our future optimization and improvement.Environmental,Social and Governance Report 2021|BabyTree GroupE E En24Environmental,Social and Governance Report環境、社會及管治報告為增強本集團凝聚力、向心力，激勵僱員開拓創新、建立鬥志，

190、本集團針對僱員價值觀進行提煉總結和升級。升級版六大價值觀為：1+1=；用戶安好，才是春天；每天進步一小步；創新無處不在，人皆可為；像CEO一樣思考；自由包容，簡單可依賴。升級後的新版價值觀在保留寶寶樹文化傳承的同時，採用更加貼近僱員視角、易於傳播、且貼近年輕人的形式進行演繹，成為本集團以企業文化凝聚僱員的基礎。此外，本集團設立了 內部推薦制度，進一步提高優秀人才的引進力，既遵從公開招聘原則又能激發僱員內部推薦的熱情，明確內部推薦的要求及獎勵機制，希望每名僱員都是 人才吸鐵石，不斷發掘及邀請優秀的夥伴加入寶寶樹團隊。本集團將進行全面的組織升級和人員更替，吸引外部高素質人才加入、開放內部培訓晉升通

191、道、讓僱員與本集團業績和市場價值緊密掛鈎、優化關於崗位職級制度的設計，並補充相應的多元化激勵計劃，包括股權激勵，以增加僱員的歸屬感，營造高績效的企業文化。In order to enhance the cohesion and centripetal force of the Group,motivate employees to innovate and develop vigor,the Group has refined,summarized and upgraded the values of employees.The upgraded six major values are:1+

192、1=;user safety is our spring;a small step forward every day;innovation is in everyone everywhere;think like a CEO;free,inclusive,simple and reliable.While preserving the cultural heritage of BabyTree,the upgraded new values have been interpreted in a way that is closer to the perspective of employee

193、s,easy to convey,and closer to young people,thus laying a solid foundation for the Group to unite employees with corporate culture.In addition,the Group has established the Internal Recommendation System(內部推薦制度)to further enhance the introduction of outstanding talents.It not only follows the princi

194、ple of open recruitment,but also stimulates the enthusiasm of employees for internal recommendation,and clarifies the requirements and reward mechanism for internal recommendation.It is hoped that every employee is a“talent magnet”,and continuously explores and invites outstanding partners to join t

195、he BabyTree team.The Group will carry out comprehensive organizational upgrade and personnel replacement,attract external high-quality talents to join us,open up internal training and promotion channels,closely link employees with the Groups performance and market value,optimize the design of the po

196、sition and rank system,and supplement the corresponding diversified incentive plans,including equity incentives,to increase employees sense of belonging and create a corporate culture focuses on high-performance.環境、社會及管治報告 2021|寶寶樹集團團團團25Environmental,Social and Governance Report環境、社會及管治報告僱員總數與類別於20

197、21年12月31日，本集團總僱員人數為5251人，僱員詳情如下：Total number of employees僱員總數Employee Gender Distribution僱員性別分佈 Female女性348Male男性177Age Distribution年齡分佈25505012Number of employees by employment type不同僱傭類型的僱員人數Full-time全職502Part-time兼職23Number of employees by geographical region按地區劃分僱員人數Beijing北京367Shanghai上海79Hangz

198、hou杭州8Wuhan武漢43Guangzhou廣州281 總僱員人數525人包含全職僱員502人及兼職僱員23人，而本集團2021年年報只涵蓋全職僱員502人。Total number and types of employeesAs at 31 December 2021,the Group had a total of 5251 employees,details of which are as follows:1 The total number of employees was 525,including 502 full-time employees and 23 part-tim

199、e employees,while the Groups 2021 annual report only covered 502 full-time employees.Environmental,Social and Governance Report 2021|BabyTree GroupE E En26Environmental,Social and Governance Report環境、社會及管治報告Total number of employees by region(person)按地區劃分員工總數（人）Shanghai:79上海市：79Wuhan:43武漢市：43Hangzho

200、u:8杭州市：8Guangzhou:28廣州市：28Beijing:367北京市：367Beijing北京市Shanghai上海市Hangzhou杭州市Wuhan武漢市Guangzhou廣州市Total number of employees by age(person)按年齡組別劃分員工總數（人）Aged 30-39:31930-39歲員工：319Aged 40-49:3040-49歲員工：30Aged above 50:1250歲以上員工：12Aged 25-29:13825-29歲員工：138Aged below 2525歲及以下員工Aged 25-2925-29歲員工Aged 30-3

201、930-39歲員工Aged 40-4940-49歲員工Aged above 5050歲以上員工25歲及以下員工：26Aged below 25:26環境、社會及管治報告 2021|寶寶樹集團團團團27Environmental,Social and Governance Report環境、社會及管治報告僱員流失比率本集團於2021年12月31日的僱員流失比率詳情如下：Total employee turnover總僱員流失Number of employeesPercentage of total employees僱員人數佔總僱員人數百分比Total turnover總流失27552%Num

202、ber of employeesPercentage of employees turnover of the genderBy gender按性別分佈僱員人數佔該性別僱員流失百分比Female女性16146%Male男性11464%Number of employeesPercentage of employees turnover of the ageBy age按年齡分佈僱員人數佔該年齡僱員流失百分比 255050433%Number of employeesPercentage of employees turnover in the regionNumber of employee

203、turnover by region按地區分佈的僱員流失人數僱員人數佔該地區僱員流失百分比Beijing北京19353%Shanghai上海3747%Hangzhou杭州14175%Wuhan武漢1740%Guangzhou廣州1346%Ningbo寧波1100%22 During the Reporting Period,the Group closed the e-commerce warehouse in Ningbo and lost the only employee there.As a result,the percentage of employee turnover in N

204、ingbo was 100%.2 本集團於本報告期內關閉了寧波的電子商務倉庫，流失該地唯一的一名僱員。因此寧波僱員流失百分比為100%。Employee turnover rateDetails of the Groups employee turnover rate as at 31 December 2021 are as follows:Environmental,Social and Governance Report 2021|BabyTree GroupE E En28Environmental,Social and Governance Report環境、社會及管治報告薪酬福利本

205、集團根據不同崗位及業務類型，建立了包括基本工資、績效工資、浮動工資、年薪制等多樣化的薪酬體系，由人力資源中心負責定期評估各崗位薪資情況。本集團依據僱員工作內容、技能水平、實際工作經驗、教育背景、綜合素質、權利責任、勞動強度以及工作環境等因素對不同崗位僱員的薪酬標準進行評定，給付不同的薪資待遇。同時本集團也會依據每年行業、物價、市場等情況進行薪酬的行業對標及調整，實現內部外部的薪酬公平和競爭力。在福利方面，本集團關心僱員身體健康與人身安全保障，為僱員購買醫療保險及意外險。本集團亦關愛僱員的子女，為僱員子女購買醫療保險。對於擁有新生兒的家庭，本集團會為每一個新生家庭準備大禮包，包含寶寶和產婦用品。

206、本集團會為患病僱員及僱員直系親屬準備慰問金及探望禮。為了減緩僱員的工作壓力，本集團在職場飼養了寵物貓和寵物狗，營造了輕鬆的工作氛圍。在假期方面，本集團嚴格按照國家相關規定執行，僱員享有正常年假、法定節假日、事假、病假、婚假、產檢假、產假、陪產假、哺乳假、喪假等。年假按照僱員司齡及工齡相結合的方式進行計算。女性僱員孕期內的產前檢查，請假時間按照正常出勤處理。此外，本集團在節假日標準上增加了子女生日假。工作日當天如遇子女生日，可享有1天帶薪假。本集團亦進一步規範僱員考勤休假管理，營造守時、有序、高效、快捷的工作氛圍，充分提高僱員的積極性和創造性。本集團最新的考勤及假期政策包括：出於僱員的安全考慮及

207、降低接觸性風險，將原來的考勤打卡形式由指紋或面部識別，調整為無接觸式的釘釘考勤；出於對女性僱員的關愛，福利中增加了 生理期假，對於痛經期不能正常上班的女僱員，每月最多可申請2天在家辦公。Remuneration and benefitsThe Group has established a diversified salary system including basic salary,performance salary,floating salary and annual salary according to different positions and business types.

208、The Human Resources Center is responsible for regular evaluations of the compensation for different positions.The Group assesses the salary standards of employees in different positions based on factors such as their work content,skill level,actual work experience,educational background,comprehensiv

209、e quality,rights and responsibilities,labor intensity and working environment,and offers them different remuneration packages accordingly.Meanwhile,the Group will adjust the compensation each year based on the conditions of the industry,prices and market so as to catch up with the industry standards

210、 and achieve fairness and competitiveness of its internal and external compensation system.In terms of welfare,the Group cares about the health and personal safety of employees by purchasing medical insurance and accident insurance for employees.The Group also cares for employees children and purcha

211、ses medical insurance for employees children.For families with new-born babies,the Group will prepare a big gift package for every newborn family,which contains baby and maternity items.The Group provides solatium and visit gifts for sick employees and their immediate family members.In order to alle

212、viate the work pressure of employees,the Group keeps pet cats and pet dogs in the workplaces,creating a relaxed working atmosphere.As for vacation,the Group complies strictly with the relevant national regulations,pursuant to which our employees are entitled to normal annual leave,legal holidays,per

213、sonal leave,sick leave,wedding leave,prenatal check-up leave,maternity leave,paternity leave,breastfeeding leave,and bereavement leave,etc.Annual leave is calculated based on the combination of an employees working age and the time he/she spends with the Group.For pregnant female employees who need

214、to take some time for prenatal check,their leave will be treated as normal attendance at work.In addition to the ordinary holidays,the Group offer childrens birthday leave for its employees,i.e.if a childs birthday falls on a working day of his/her parents,they are entitled to take one day of paid l

215、eave.The Group also further standardized management of employee attendance and leave to create a punctual,orderly,efficient and expeditious working atmosphere so as to fully and effectively improve the enthusiasm and creativity of employees.The Groups latest attendance and vacation policies include:

216、for the safety of employees and to reduce the risk of contact,the original form of attendance check-in was switched from the use of fingerprint or facial recognition to non-contact DING attendance(釘釘考勤);in order to care for female employees,“menstrual leave”was added as part of our benefits.For fema

217、le employees who cannot go to work due to dysmenorrhea,they can apply for a maximum of 2 days to work from home per month.環境、社會及管治報告 2021|寶寶樹集團團團團29Environmental,Social and Governance Report環境、社會及管治報告在僱員溝通方面，本集團組織新僱員入職溝通會，以幫助新僱員快速融入企業文化和適應工作環境。本集團亦定期開展以業務創新、文化傳達為主題的行政總裁午餐會、業務晚餐會，以及不同類型的團建交流活動，例如由各部門

218、舉辦的戶外團建活動，為僱員提供有效的交流通道。勞工準則本集團堅決抵制及反對任何形式的童工及強制勞工僱用，並於招聘僱員時嚴格遵守中國適用法律及法規，包括 中華人民共和國勞動法、中華人民共和國未成年人保護法 及 禁止使用童工規定 等，以保護彼等的合法權益，構建合法和諧的勞資關係。所有僱員被正式錄用之後，均與本集團簽訂勞動合同，確保僱員享有 中華人民共和國勞動法 規定的各項權利和義務。僱員有權按勞取酬，薪酬不得低於中國規定的最低工資標準，工資以貨幣形式按月支付給僱員。本集團絕不克扣和拖欠僱員工資，並確保僱員享有社會保險和福利的權利。在工作時數的規定上，嚴格按照 中華人民共和國勞動法 的要求，實行標準

219、工時制，並對於僱員上班時間，予以一定時間上的彈性，即若工作日加班時間較長，可以於下一工作日晚點上班，及對於加班給予加班費或者加班調休，避免強制勞動現象的發生。本集團人力資源部嚴格監察招聘程序，對其求職者進行背景調查，並核實其證書，如認為應徵者不合適，將不會僱用。使用任何虛假文件將被視為欺詐，任何相關已簽署的勞動合同將被視為無效。於報告期內，本集團並無使用童工或強制勞工，或接獲任何相關投訴。As for employee communication,the Group organizes induction communication meetings for new employees to

220、help them quickly integrate into the corporate culture and adapt to the working environment.The Group also regularly conducts CEO luncheons,business dinner meetings and various team building activities with the theme of business innovation and cultural communication,such as outdoor team building act

221、ivities organized by various departments,to provide effective communication channels for employees.Labor standards The Group resolutely resists and opposes any form of employment of child labor and forced labor,and strictly complies with the applicable laws and regulations of the PRC,including the L

222、abor Law of the Peoples Republic of China(中華人民共和國勞動法),the Law of the Peoples Republic of China on the Protection of Minors(中華人民共和國未成年人保護法)and the Provisions on the Prohibition of Using Child Labor(禁止使用童工規定)when recruiting employees,in order to protect their legitimate rights and interests and build

223、a legal and harmonious labor relationship.All employees have entered into labor contracts with the Group after being formally employed to ensure that they are entitled to various rights and obligations under the Labor Law of the Peoples Republic of China(中華人民共和國勞動法).Employees are entitled to receive

224、 remuneration in accordance with their work performance,which shall not be lower than the minimum wage standard prescribed by the PRC,and wages are paid to employees in cash on a monthly basis.The Group shall never deduct and default on payment of employees wages,and ensures that employees are entit

225、led to social insurance and welfare.As for working hours,the Company implements the standard working hours system in strict accordance with the requirements of the Labor Law of the Peoples Republic of China(中華人民共和國勞動法),and our employees are offered flexibility in terms of working hours within a cert

226、ain period of time,i.e.if an employee works overtime on a working day,he/she may come to work later on the next day.For those employees working overtime,he/she will be entitled to overtime pay or take compensatory leave at some other time so as to avoid forced labor.The Groups human resources depart

227、ment strictly monitors the recruitment process,conducts background checks on its job applicants and verifies their credentials,and will not employ the candidates who are not considered suitable.Use of any false documents will be considered as fraud and any relevant signed labor contract will be deem

228、ed invalid.During the Reporting Period,the Group did not use child labor or forced labor,nor did we receive any related complaints.Environmental,Social and Governance Report 2021|BabyTree GroupE E En30Environmental,Social and Governance Report環境、社會及管治報告僱員健康與安全本集團嚴格遵守 中華人民共和國勞動法、中華人民共和國勞動合同法、中華人民共和國職

229、業病防治法、工作場所職業衛生監督管理規定。就中國有關職業健康標準及安全生產的法律及法規而言，本集團於報告期內並無錄得任何重大不合規情況。由於本集團的業務性質，僱員主要於辦公室工作，遭遇工傷機會較低，因此本集團在包括本報告期的過去三年，並無發生任何因工亡故及嚴重工傷。本集團已制定 員工健康與安全管理制度，於其工作間建立各種健康及安全措施，包括僱員健康檢查及僱員入職培訓安全指引，並制定 應急管理制度及應急預防方案 以處理遇到的緊急情況。本集團針對新冠肺炎疫情，組織了有效的防疫工作並採取了以下主要應對措施：每日堅持消毒殺菌，辦公區域全面噴灑消毒液3次；每日堅持對所有進入公司的人員進行體溫監測；疫情期

230、間給僱員發放口罩，並要求僱員在辦公區內佩戴口罩；堅持每日早上9時、下午1時及下午4時定時開窗通風，保證空氣流通；組織僱員自願進行核酸檢測；疫情期間安排僱員分散辦公及在家辦公；在辦公室張貼防疫提示，於關鍵區域（前臺、衛生間、茶水間等）提供消毒物品；及 疫情情況實時通報。本集團會持續評估疫情發展，並根據政府規範定期審視相關應對措施，以確保措施的有效性。Employee health and safetyThe Group strictly complies with the Labor Law of the Peoples Republic of China(中華人民共和國勞動法),the Lab

231、or Contract Law of the Peoples Republic of China(中華人民共和國勞動合同法),the Law of the Peoples Republic of China on the Prevention and Control of Occupational Diseases(中華人民共和國職業病防治法)and the Provisions on the Supervision and Administration of Occupational Health at Work Sites(工作場所職業衛生監督管理規定).In respect of the

232、 PRC laws and regulations relating to occupational health standards and production safety,the Group did not record any material non-compliance during the Reporting Period.Due to the nature of the Groups business,employees mainly work in the office,and the risk of work-related injuries is low.Therefo

233、re,the Group did not have any work-related fatalities and serious work injuries in the past three years including the Reporting Period.The Group has formulated the Employee Health and Safety Management System(員工健康與安全管理制度)to establish various health and safety measures in its workplaces,including emp

234、loyee health checks and safety guidelines for employee induction training,and formulated the Emergency Management System and Emergency Prevention Plan(應急管理制度及應急預防方案)to deal with emergencies encountered.In response to the COVID-19 epidemic,the Group carried out effective epidemic prevention work and

235、adopted the following major countermeasures:To conduct daily disinfection and sterilization,and fully spray disinfectants in the office area for three times;To conduct daily temperature monitoring for all personnel entering the Company;To distribute masks to employees during the epidemic and require

236、 employees to wear masks in the office area;To keep opening windows for ventilation at 9:00 a.m.,1:00 p.m.and 4:00 p.m.every day to ensure air circulation;To organize employees to voluntarily conduct nucleic acid testing;To arrange employees to work dispersedly and work from home during the epidemic

237、;To post epidemic prevention reminders in offices,and provide disinfection supplies in key areas(front desk,toilet,pantry,etc.);and To notify real-time epidemic situation.The Group will continue to assess the development of the epidemic and regularly review relevant countermeasures in accordance wit

238、h government regulations to ensure the effectiveness of the measures.環境、社會及管治報告 2021|寶寶樹集團團團團31Environmental,Social and Governance Report環境、社會及管治報告僱員工作過程中可能遇到的潛在職業病危害包括乾眼癥、頸椎病，腰椎病、慢性疲勞綜合癥等。本集團為保證僱員健康，採取了以下具體措施：每年組織一次僱員體檢，體檢套餐可由僱員依據自身情況自行選擇，包括健康生活、增加免疫和傳統癌癥篩查三個方面；於辦公室安置小藥箱，內附感冒藥、退燒藥、創可貼等非處方藥、電子體溫計等，方

239、便僱員身體不適時得到治療和緩解；定期舉行中醫問診活動，為僱員提供包括理療、電療、刮痧、皮膚護理、肩頸按摩等服務；定期邀請眼科專家上門服務為僱員免費診治；及 定期組織瑜伽課程等活動，在娛樂及促進僱員凝聚力的同時，增強了僱員體質。僱員發展與培訓僱員晉升本集團充分重視僱員的職業發展方向，綜合僱員的優勢、特長及喜好，搭建職級體系，為僱員的發展路徑設計了M型（管理型人才）和P型（專家型人才）兩個晉升通道，管理通道M1-M17，專業通道P1-P12。管理型人才能在信息不對稱的情況下，善於計劃並影響、監督、率領和組織成員達成目標，負責管理團隊，對經營結果負責；專家型人才善於收集與分析信息、案例、經驗和探尋規

240、律，並能提升分析到理論層面，使自身掌握的專業領域在本集團內發揮價值。Potential occupational hazards that employees may encounter during their work include dry eye syndrome,cervical spondylosis,lumbar spondylosis,chronic fatigue syndrome,etc.To ensure the health of employees,the Group has adopted the following specific measures:Offeri

241、ng physical examination for employees once every year,and the medical examination package,which involves healthy life,increased immunity and traditional cancer screening,can be selected by the employee according to his or her own situation;Providing a small medicine box in the office area,which cont

242、ains non-prescription drugs such as cold medicine,antipyretic medicine,band-aids,and electronic thermometer,etc.,to facilitate treatment and relief for employees who are feeling unwell;Traditional Chinese medicine consultation activities are held regularly to provide employees with services such as

243、physiotherapy,electrotherapy,scraping,skin care,shoulder and neck massage;Inviting ophthalmologists to provide free onsite medical treatment for employees on a regular basis;and Organize activities such as yoga classes regularly to enhance employees physical fitness while entertaining and promoting

244、employee cohesion.Employee development and trainingEmployee promotionWith great importance attached to the direction of employees career development,the Group has built a rank system and designated two promotion channels including M model(managerial talents)and P model(professional talents)for emplo

245、yees development path considering their merits,strengths and preference.The managerial channel consists of M1 to M17,and the professional channel consists of P1 to P12.Managerial talents are capable of making proper plans and influence,supervise,lead and organize their team members to achieve the ta

246、rgets under the circumstance of asymmetric information,and they are accountable to team management and the operating results;professional talents are capable of collecting and analyzing information,cases and experience and explore the regularity,and could elevate their analysis to theoretical level,

247、so as to give play to their professional knowledge within the Group.Environmental,Social and Governance Report 2021|BabyTree GroupE E En32Environmental,Social and Governance Report環境、社會及管治報告本集團的晉升機制為逐級晉升和越級晉升相結合，直線晉升與跨線條晉升相結合。評估的內容包括對基本條件（學歷、工作年限、經驗、績效），專業能力（本職級需要的必備知識、技能及行為表現）和參考項（品德、素質、企業文化價值觀）的考量

248、。本集團已基於勝任力模型，劃分僱員能力水平並劃分職級。本集團將根據市場特點及行業情況，持續對崗位和職級進行梳理和複盤；也同時將引入專業及管理類課程，幫助本集團的人才發展。僱員培訓本集團的僱員培訓管理目標為：實現知識、技能、問題最優解決方式的資源共享，實現技能水平的整體提升，以及實現企業學習型組織的構建。本集團已設立 培訓管理制度，從制度上明確實施培訓的細則，賦予各部門及管理者培訓職責及義務，同時規範外派培訓標準及流程。本集團內部設立專屬企業大學小樹大學，培訓體系以企業文化、價值觀及制度為根基，以企業使命、願景及戰略為方向，主要包括培訓運營體系、培訓課程體系、培訓師體系及培訓支持體系四部分內容。

249、本集團設置的培訓課程體系，包括新人入職培訓、通用能力培訓、專業技能培訓和管理能力培訓。新人入職培訓根據入職頻率不定期安排，通過內部講師授課幫助新人熟悉公司業務、文化、制度流程，掌握工作方法，本年度公司進行兩次新人入職培訓，覆蓋198人次；管理能力培訓每年2-3次，通過引入外部課程，提升管理團隊領導能力，本年度的中高層 卓越領導力培訓 共覆蓋53人次。本年度公司培訓重點在支持公司人才梯隊建設，培養組織發展需要的人才與營造文化氛圍。上半年側重在線上通用培訓，下半年側重在高潛、後備人員的培訓。The Group adopts a promotion mechanism which integrate

250、s level-by-level promotion with frog-leaping promotion,and vertical promotion with cross-department promotion.The assessment includes the consideration of basic conditions(education,work seniority,experience,performance),professional competence(the requisite knowledge,skills and performance required

251、 by the corresponding rank)and reference items(morality,quality,corporate culture and values).Based on the competency model,the Group has divided the employees capability level as well as their ranking.The Group will continue to sort out and review positions and ranks according to market characteris

252、tics and industrial conditions,and will also introduce professional and management courses to assist the development of talents of the Group.Employee trainingIn respect of employee training management,the Group aims to achieve sharing of resources in knowledge,skills and best solutions to problems,o

253、verall improvement in skills and establishment of a learning-type corporate organization.The Group has adopted the Training Management Policy(培訓管理制度),which specified the detailed rules for implementation of training at system level,empowered different departments and the management with training res

254、ponsibilities and obligations,and standardized external training standards and procedures.The Group has established its internal exclusive corporate university,Xiaoshu University(小樹大學),whose training system is rooted in the corporate culture,values and systems,and is directed by the corporate missio

255、n,vision and strategy.It mainly includes four parts:training operation system,training course system,trainer system and training support system.The training course system set up by the Group includes new employee induction training,general capability training,professional skills training and managem

256、ent capability training.New employee induction training is arranged from time to time according to the frequency of induction,through which our internal lecturers give lessons to help newcomers become familiar with our business,culture and institutional processes,and master working methods.During th

257、e Year,two sessions of new employee induction training were carried out,covering 198 persons/session.Management capability training is held 2-3 times a year,and external courses are introduced to improve leadership of the management team.During the Year,our Leadership Excellency Training for middle

258、and senior management covered 53 persons/session.During the Year,the Companys training focused on the establishment of talent team,the cultivation of talents for organizational development and the creation of cultural atmosphere.For the first half of the Year,our training focused on online generic t

259、raining,and for the second half of the Year,our training focused on the training of high potential personnel and backup personnel.環境、社會及管治報告 2021|寶寶樹集團團團團33Environmental,Social and Governance Report環境、社會及管治報告本集團於報告期內的僱員培訓詳情如下：Employee training僱員培訓Number of employeesPercentage of total employees僱員人數佔

260、總僱員人數百分比Total number of employees trained已培訓總人數18134%Number of employeesPercentage of total employees trainedGender性別僱員人數佔已培訓總僱員人數百分比Female女性11262%Male男性6938%Number of employeesPercentage of total employees trainedEmployee Category僱員類別僱員人數佔已培訓總僱員人數百分比Junior staff初級員工15083%Middle-level employees中層員工2

261、514%Management管理層63%Training hours培訓時數Total hours(hours)總時數（小時）1,872Average training hours completed平均已完成培訓時數3.57Average training hours completed(by gender)平均已完成培訓時數（按性別）Female(hours)女性（小時）3.33Male(hours)男性（小時）4.03Average training hours completed(by employee category)平均已完成培訓時數（按僱員類別）Junior employees

262、(hours)初級員工（小時）1.21Middle-level employees(hours)中層員工（小時）48.00Management(hours)管理層（小時）12.00Details of the Groups employee training during the Reporting Period are as follows:Environmental,Social and Governance Report 2021|BabyTree GroupE E En34Environmental,Social and Governance Report環境、社會及管治報告CARE

263、FOR PARTNERS WITHOUT BIASED OPERATIONThe Group is well aware that supply chain management has an inseparable relationship with its sustainable development,and is therefore committed to establishing long-term and harmonious cooperation relationships with its suppliers.The Group expects its suppliers

264、to adhere to the principles of integrity and pragmatism,as well as strictly comply with the requirements of applicable laws and regulations when providing products and services.To regulate our supplier management and stabilize supplier teams,the Group has formulated the Supplier Management Policy(供應

265、商管理制度),striving to forge long-term and mutual-beneficial supply-demand relationships with suppliers and promote integrity and self-discipline.The Group pays attention to the safety and labor issues while receiving services from suppliers and requires the manufacturing factory suppliers to pass ISO90

266、00 system certification.The Group had IT-hardware-type,office-type,service-type,employee-benefit-type,decoration-type and marketing-type suppliers.For the Reporting Period,the Group had a total of 133 major qualified suppliers,all of which were located in Mainland China and Hong Kong.The Group manag

267、es all suppliers in accordance with the Supplier Management System(供應商管理制度)in order to select potential suppliers,control the number of suppliers equipped,and evaluate and assess the suppliers.In terms of selecting potential suppliers,the Group first ensures that suppliers are not blacklisted by the

268、 Sunshine Integrity Alliance and the Anti-Fraud Alliance,and then selects top manufacturers in various industries as the preliminarily screened suppliers based on the procurement category.The Group will comprehensively inspect the suppliers corporate strength,service level,qualification certificate,

269、environmental protection measures and other shortlisted standards,and only those who meet the conditions can be shortlisted.In terms of the number of suppliers,the Group adopts the principle of“1+2+N”in selecting the number of suppliers of similar products.“1+2+N”means that there should be one prima

270、ry supplier among the same type of suppliers,and about 50%of the procurement should be made with the primary supplier;two auxiliary suppliers,who would provide about 30%-40%of the amount of procurement;and N(a number of)suppliers to be examined,the remaining amount of procurement can be made with su

271、ch suppliers to be examined.This supplier allocation principle ensures that even if the primary supplier encounters any issues,other suppliers can serve as replacement immediately.An unlimited number of“suppliers to be examined”are not only a backup force for auxiliary suppliers,but also enable the

272、Group to avoid situations where no supplier is available when procuring extremely special supplies.愛夥伴 營運不偏心本集團深知供應鏈管理與其可持續發展有著不可分割的關係，因此致力與其供應商建立長期和諧的合作關係。本集團預期其供應商將堅守誠信和務實的原則，並在提供產品及服務時嚴格遵守適用法律及法規的規定。為了規範本集團供應商管理，穩定供應商隊伍，本集團制訂了 供應商管理制度，力求與供應商建立長期互惠的供求關係，促進廉潔自律。本集團關注供應商提供服務時的安全和勞務問題，且要求製造工廠供應商必須通過I

273、SO9000體系認證。本集團的供應商種類包括IT硬件類、辦公類、服務類、僱員福利類、裝修類、市場活動類等。於報告期內，本集團共有133名主要合格供應商，全部位於中國內地和香港。本集團在管理所有供應商時均根據 供應商管理制度，以選擇潛在供應商、控制供應商數量配備，及對供應商進行評審與考核。在選擇潛在供應商方面，本集團首先確保供應商不在陽光誠信聯盟及反舞弊聯盟的黑名單上，然後依據採購類別，選擇各行業的頭部廠家作為初篩供應商。本集團會綜合考察供應商的企業實力、服務水平、資質證書、環保措施等入圍標準，滿足條件的供應商方可入圍。在供應商數量配備方面，本集團同類產品供應商的選擇配備數量採用 1+2+N 原

274、則，所謂1+2+N 是指同一類型的供應商應配備1個主供應商，大約50%的需求從該主供應商進行採購；2個輔助供應商，提供大約30%40%的採購量；N個考察供應商，剩餘採購量可從考察供應商中進行採購。此供應商配備原則保證了一旦主供應商出現問題，亦能有其他供應商立即頂替。數量不限的考察供應商既是輔助供應商的後備能力，亦使本集團在採購極其特殊物資時避免出現無供應商可選的情況。環境、社會及管治報告 2021|寶寶樹集團團團團35Environmental,Social and Governance Report環境、社會及管治報告In terms of supplier appraisal,the Gr

275、oup would pay a return visit to and carry out assessments on each of its suppliers on a regular basis.In regular return visit,the procurement personnel of the Group pays visits to suppliers on a regular basis to check whether their office address is valid,and whether they are qualified to render the

276、 service required;in regular assessment,the Groups procurement department organizes the appraisal panel on a quarterly basis,and the information security department would assess the suppliers in respect of contract performance,service quality during the contract period,rate of qualified goods procur

277、ed and settlement term.Suppliers with a low recognition rate of each department will be included in the pre-elimination list,and may be replaced if there are other better-rated suppliers in the subsequent review.The Group appraises suppliers in terms of prices,delivery,quality,service and management

278、,etc.In terms of inspecting suppliers social responsibilities,the Group prohibits suppliers from employing child labor or forced labor.Suppliers shall provide their employees with a healthy and safe working environment in accordance with the Labor Law of the Peoples Republic of China(中華人民共和國勞動法)and

279、the Labor Contract Law of the Peoples Republic of China(中華人民共和國勞動合同法),and shall follow the statutory working hours in the PRC to provide corresponding salary and remuneration.At the same time,suppliers should implement non-discrimination policies in terms of gender,age,religion,skin color,physical a

280、bility,nationality,etc.For inspection on the environmental protection aspect of suppliers,suppliers should follow the Environmental Protection Law of the Peoples Republic of China(中華人民共和國環境保護法)and other relevant policies and regulations,and handle all waste materials and production by-products in a

281、responsible manner.Suppliers shall establish and demonstrate the safety practices and standards for the treatment of hazardous waste,master the emission indicators of pollutants,and rectify the excessive or abnormal emissions in a timely manner.In the future,the Group plans to continue to expand sup

282、plier resources,optimize and update suppliers to meet the needs of the Groups different product and service categories,and strengthen the inspection on suppliers social responsibility and environmental protection.在供應商評審方面，本集團對每名供應商進行定期回訪和考核。在定期回訪過程中，本集團採購人員定期對供應商進行上門拜訪，查看供應商辦公地點是否屬實，供應商是否具備所需服務能力等；在

283、定期考核中，本集團採購部每季度組織評審小組，並由信息安全部對供應商的合同履行程度、合同期的服務品質、採購物品的合格率、結帳周期等進行評估，各部門認可率較低的供應商將列為待淘汰對象。進入考察階段後，若後續出現評級更優的其他供應商，可進行替代。本集團通過價格、交付、質量、服務及管理等方面對供應商進行考核。在考察供應商的社會責任方面，本集團禁止供應商僱用童工或使用強迫性勞工。供應商應按 中華人民共和國勞動法 及 中華人民共和國勞動合同法 為其僱員提供健康安全的工作環境，並遵從中國的法定工作時間，提供與之對應的薪資報酬。同時供應商應對性別、年齡、宗教、膚色、體能、國藉等方面實行不歧視政策。在考察供應商

284、的環境保護方面，供應商應遵從 中華人民共和國環境保護法 等相關政策法規，以對環境負責的態度依法處理所有廢棄材料和生產副產品。供應商應建立和展示處理危險廢物的安全做法和標準，並掌握污染物的排放指標，對超標或異常排放及時整改。未來，本集團計劃不斷地擴大供應商資源，不斷的優化更新供應商，以滿足本集團不同產品及服務類別的需求，並加強對供應商社會責任以及環境保護方面的考察。Environmental,Social and Governance Report 2021|BabyTree GroupE E En36Environmental,Social and Governance Report環境、社會

285、及管治報告CARE FOR INTEGRITY,SELF-DISCIPLINE AND INCORRUPTIBLEThe Group strictly complies with anti-corruption related laws and regulations,including the Anti-Money Laundering Law of the Peoples Republic of China(中華人民共和國反洗錢法),the Anti-Unfair Competition Law of the Peoples Republic of China(中華人民共和國反不正當競爭法

286、)and the Criminal Law of the Peoples Republic of China(中華人民共和國刑法),and adheres to the basic standards of integrity and self-discipline.The Group absolutely rejects corrupt or bribery behaviors.In order to eliminate corruption and bribery behaviors among employees,the Group has formulated the Anti-cor

287、ruption Policy(反腐敗制度),the Code of Conduct on Integrity and Self-discipline for Employees(員工廉潔自律守則)and the Gift Registration Management System(禮品禮金上繳管理制度),requiring employees to be honest and self-disciplined and firmly reject corrupt behaviors.In the process of employee induction and resignation,the

288、 Groups audit center conducts background checks on the incoming employees.Through information disclosure,the Sunshine Integrity Alliance and the Anti-Fraud Alliances inquiry,the Group will investigate whether the prospective employees have committed fraud or illegal acts,so as to conduct preliminary

289、 screening.Employees who intend to resign are subject to approval by the person in charge of the audit center on the premise that there is no suspicion of fraud found for the time being before agreeing to such resignations.The Group regularly conducts anti-fraud publicity,explaining to all employees

290、 its strict prohibition of fraud and disciplinary behaviors through staff emails and DING(釘釘社區)at the company level,and conducts anti-fraud and internal control training for key departments.During the Reporting Period,the Group provided more than nine sessions of anti-corruption training for the man

291、agement of the procurement department,middle-level employees of the procurement department and new employees from different departments.All Directors receive trainings on corporate governance provided by the Company prior to our listing or at the time of joining us to ensure that they are aware of t

292、heir duties and responsibilities on integrity.The Company also encourages Directors to participate in continuous professional development activities and arranges relevant trainings for them based on actual needs.愛廉潔 公私不二心本集團嚴格遵守反貪污相關法律及法規，包括中華人民共和國反洗錢法、中華人民共和國反不正當競爭法 及 中華人民共和國刑法 等，並堅守誠信及自律的基本標準。本集團對

293、於貪污腐敗、行賄受賄等行為持堅決反對的態度，在杜絕僱員貪污、受賄等行為上，本集團已制訂 反腐敗制度、員工廉潔自律守則 及 禮品禮金上繳管理制度，要求僱員廉潔自律，堅決抵制腐敗行為。在僱員入職及離職過程中，本集團稽核中心對即將入職的僱員進行背景調查。通過執行信息公示、陽光誠信聯盟、反舞弊聯盟查詢，調查擬入職僱員是否有舞弊前科或違法行為，從而進行初步篩選。擬離職僱員需要經稽核中心負責人批準，確定暫未發現舞弊嫌疑，方可同意離職。本集團定期進行反舞弊宣傳，通過發出郵件和釘釘社區，向僱員講解本集團嚴厲禁止舞弊違紀行為，並對重點部門進行反舞弊、內控培訓。在本報告期，本集團提供了超過9節反貪污培訓，培訓對象

294、包括採購部管理層、採購部中層僱員和不同部門的新入職僱員等。所有董事於上市前或入職時均獲本公司提供的企業管治培訓，以確保董事清楚知悉其職責並履行誠信責任，本公司亦鼓勵董事參與持續專業發展活動，並會按實際需求為其安排相關培訓。環境、社會及管治報告 2021|寶寶樹集團團團團37Environmental,Social and Governance Report環境、社會及管治報告The Group carries out appraisals and evaluations on the important processes in its operation and businesses thr

295、ough daily internal audit tasks,so as to monitor any abnormal circumstance or clue in relation to fraud.Investigation process will be launched for any situation of suspected fraud;the audit and integrity department of the Group is responsible for investigating the suspected case,and determining the

296、corresponding penalties for the violation based on the nature,severity and evidence obtained in relation to the case.Serious violations will be referred to the relevant government enforcement authorities.In addition,the Group has established telephone and email reporting channels and encourages real

297、-name reporting.Our public reporting hotline is:021-80180493-1008;Reporting email is:jubaobabytree-.During the Reporting Period,the Group has conducted routine internal audit and internal control projects for the departments responsible for procurement,substantial administrative expenses,e-commerce,

298、advertisement and sales,among others.During the Reporting Period,the Group is not aware of any non-compliance relating to corruption,bribery,extortion,fraud or money laundering.本集團通過日常內部審計工作，對經營過程中的重要流程和業務進行審計，以監察是否有異常情況或舞弊線索，出現懷疑舞弊情況時將進入調查程序，由本集團的審計廉政部門負責調查懷疑個案，並根據個案性質、嚴重程度和所獲得的證據釐定違規行為的相應處罰，嚴重者將轉交

299、相關政府執法部門。此外，本集團亦建立了電話和郵箱舉報渠道，並鼓勵實名舉報。對外公佈舉報電話：021-80180493-1008；舉報郵箱jubaobabytree-。在本報告期，本集團對採購、大額行政支出、電子商戶、廣告銷售等部門已進行例行的內審內控項目。於報告期內，本集團並不知悉任何涉及本集團有關貪污、賄賂、勒索、欺詐或洗黑錢的違規情況。Environmental,Social and Governance Report 2021|BabyTree GroupE E En38Environmental,Social and Governance Report環境、社會及管治報告CARE FO

300、R CHARITY TO FULFILL RESPONSIBILITYAs a top platform of M&C communities in China,the Group actively responds to the call of the Party and the State on the basis of helping each family to cultivate healthy lives and enjoy a happy journey,strives to fulfill corporate social responsibility,continuously

301、 deepens and expands public welfare and charity,and focuses on poverty alleviation in the villages and promote common prosperity to meet the needs of the community.Following the formation of the“1+1+5”public welfare system in 2020,the Group upgraded the system to the“2+1+6”public welfare system duri

302、ng the Reporting Period,namely two public welfare bases(Yongsheng County of Yunnan and Dajing Village of Qahar Right Rear Banner of Inner Mongolia),one joint project(Healthy and Heart-warming Poverty Alleviation for Rural Doctors)and six featured projects(Health Care+1,Rural BabyTree Program,A Tiny

303、Star for You,BabyTrees Literary Creation for Charity Purpose,public welfare documentaries the Guardians series and the Orphanage Assistance Program),promoted projects in respect of womens rights and interests and caring for childrens rights and interests,so as to promote the in-depth development of

304、social responsibility work.The Group will always strive to fulfill its corporate social responsibility and never forget its original intention,continue to give full play to its advantages in the M&C field.It will call on more social forces to participate in charitable and public welfare undertakings

305、 in order to continue to improve its public welfare system,and in turn strive to fulfil corporate social responsibility,as well as holding on to its charity and public welfare undertakings.Some of the public welfare activities participated by the Group during the Reporting Period are as follows:Sinc

306、e 2018,through the“Healthy and Warm-hearted Rural Doctors”project,the Group has donated materials and funds of RMB4.77 million to Yongsheng County,Lijiang Municipality,Yunnan Province;Since 2018,a total of 2,189 accident and critical illness insurances have been provided to rural doctors in Yongshen

307、g County,Lijiang Municipality,Yunnan Province,with the insurance premium amounting to RMB258,274;愛公益 傳遞責任心作為中國母嬰社區頭部平臺，本集團在幫助每個家庭孕育健康生命、享受快樂旅程的基礎上，積極響應黨和國家的號召，努力實踐企業社會責任，在公益慈善事業上不斷深化拓展，並以鄉村脫貧及推動共同富裕為中心，配合社區的需要。繼2020年度形成 1+1+5 公益體系，本集團於本報告期將該體系升級為2+1+6 公益體系，即2個公益基地（雲南永勝縣、內蒙古察右後旗大井村），1個聯合項目（健康暖心鄉村醫生扶貧

308、項目）和6個特色項目（健康醫+1、鄉村寶寶樹計劃、送你一顆小星星、寶寶樹公益文創、守望 系列公益紀錄片和孤島援助計劃），並推進女性權益及關愛兒童權益方面的項目，推動社會責任工作向縱深發展。本集團將始終努力踐行企業社會責任，不忘初心，繼續充分發揮自身在母嬰領域的優勢，號召更多的社會力量參與慈善公益事業，不斷完善本集團公益體系，努力踐行企業社會責任，將慈善公益事業進行到底。本集團於本報告期參與的部分公益活動如下：自2018年起，健康暖心鄉村醫生 項目已累積向雲南麗江市永勝縣捐贈物資和資金達人民幣477萬元；自2018年起已累積為雲南麗江市永勝縣鄉村醫生提供意外險和重疾險2,189份，保費金額達人民

309、幣258,274元；環境、社會及管治報告 2021|寶寶樹集團團團團39Environmental,Social and Governance Report環境、社會及管治報告 The Group has donated RMB100,000 to support the reconstruction of the health room in Shuanghe Village,Liude Township;Together with Wanfu Health,we donated M&C health materials worth RMB155,670 to Yongsheng Count

310、y,Lijiang Municipality,Yunnan Province;The Group has donated an artificial intelligence-based tuberculosis intelligent screening system with a value of RMB2.23 million to Shuanghe Village,Liude Township through the“Pulmonary Aid”public welfare project;Since 2019,through the“Health Care+1”project,the

311、 Group has donated medicines,M&C supplies,toiletries and childrens extracurricular reading materials to Yongsheng County,Lijiang Municipality,Yunnan Province,with a total value of RMB900,000;and A total of RMB10,647 was donated through the“Orphanage Assistance Program”.BabyTree s charity basesIn Dec

312、ember 2018,WANG Huainan,the founder and chairman of the Board,visited Yongsheng County,Lijiang Municipality,Yunnan Province for investigation and research,and established the first charity base of BabyTree within the country in Yongsheng County under the witness of the Peoples Government of Yongshen

313、g County and the Health Bureau of Yongsheng County.The current Reporting Period has been the fourth consecutive year that the Group dispatched 4 employees to Yongsheng County for poverty alleviation,and carried out public welfare activities such as“Healthy and Heart-warming Poverty Alleviation for R

314、ural Doctors”,“Health Care+1”,“Rural BabyTree Program”and“Public Welfare Cultural and Creative Gift Packages”.Since 2018,the Group has donated a total of RMB4.77 million in materials and funds,and successfully helped Yongsheng County to get rid of poverty in 2020.Going forward,the Group will continu

315、e to make efforts to contribute to the construction of a beautiful countryside in Yongsheng County.During the Reporting Period,based on the liaison of Development and Reform Commission of Chaoyang District,Beijing Municipality,the Group entered into an agreement with Dajing Village,Qahar Right Rear

316、Banner,Inner Mongolia to provide paired assistance and develop the Group s second public welfare base.In the future,the Group will leverage its resource advantages to consolidate and expand the results of poverty alleviation and contribute to the local rural revitalization.捐贈人民幣10萬元支持六德鄉雙河村衛生室重建；聯合萬

317、孚健康向雲南麗江市永勝縣捐贈價值人民幣155,670元的母嬰健康物資；通過 肺腑之援 公益項目向六德鄉雙河村捐贈價值人民幣223萬元的人工智能肺結核智能篩查系統；自2019年起，健康醫+1 項目已累積向雲南麗江市永勝縣捐贈藥品、母嬰用品、洗護用品及課外兒童讀物等物資，總價值人民幣90萬元；及 孤島援助計劃 捐贈善款人民幣10,647元。寶寶樹公益基地於2018年12月，本集團創始人兼董事會主席王懷南親赴雲南麗江市永勝縣調研，並在永勝縣人民政府、永勝縣衛生健康局的見證下，在該地建立了本集團全國首個公益基地。本報告期已是本集團連續第四年派駐了4名企業僱員到永勝縣駐點扶貧，開展 健康暖心鄉村醫生、健

318、康醫+1、鄉村寶寶樹計劃、公益文創禮包等公益行動，從2018年起已累計捐贈物資和資金合共人民幣477萬元，並成功助力永勝縣在2020年成功脫貧。未來，本集團將繼續發力，為永勝縣的美麗鄉村建設貢獻力量。在北京市朝陽區發改委的牽線下，本集團於本報告期與內蒙古察右後旗大井村簽署協議結對幫扶，開展本集團第二個公益基地。未來，本集團將發揮其資源優勢，鞏固及拓展脫貧攻堅成果，為當地鄉村振興事業貢獻己量。Environmental,Social and Governance Report 2021|BabyTree GroupE E En40Environmental,Social and Governan

319、ce Report環境、社會及管治報告Healthy and heart-warming rural doctorsIn March 2018,under the guidance of the Poverty Alleviation Office of the National Health Commission,the“Health Journal”,the Fosun Foundation collaborated with companies and institutions such as BabyTree,etc.,to launch the“Project on Health P

320、overty Alleviation for Rural Doctors”.The project was renamed as the“Healthy and Heart-warming Rural Doctors Project”during the Reporting Period.The Group has been deeply involved in the project since its very beginning.From 2018 to the present,the Group has sent a total of 4 on-site poverty allevia

321、tion team members to Yongsheng County,Lijiang Municipality,Yunnan Province,to visit more than 440 rural doctors in 150 administrative villages in 15 townships in the county,established basic information files for rural doctors and rural clinics,invited front-line experts to carry out training and fr

322、ee medical consultations for rural doctors and villagers,and provided free accidental injury insurance and critical illness insurance for rural doctors for four consecutive years.The premium of such insurance amounted to RMB258,274,and there were 2,189 beneficiaries.Two rural doctors received accide

323、nt insurance compensation,involving a compensation amount of RMB11,210.Other rural public welfare projects participated by the Group also included:donation of RMB100,000 to support the reconstruction of the health room in Shuanghe Village,Liude Township,donation of artificial intelligence-based tube

324、rculosis intelligent screening system with a value of RMB2.23 million to the local areas through the public welfare project of“Pulmonary Aid”and donation of masks to help the local epidemic prevention work.健康暖心鄉村醫生於2018年3月，在國家衛生健康委扶貧辦的指導下，健康報 社、復星基金會聯合本集團等多家企業及機構推出 鄉村醫生健康扶貧項目，項目於本報告期更名為 健康暖心鄉村醫生項目。本

325、集團從項目開始便深入參與，從2018年至今，本集團共向雲南麗江市永勝縣派駐了4名駐點扶貧隊員，深入實地走訪了全縣15個鄉鎮150個行政村的440餘名鄉村醫生，為鄉村醫生及鄉村衛生室建立基本信息檔案，邀請一線專家為鄉村醫生及村民開展培訓及義診，並連續四年為鄉村醫生提供免費的意外傷害保險和重大疾病保險，保費金額達人民幣258,274元，受益人次為2,189人次，並有2名鄉村醫生獲得意外保險賠償，涉及賠償金額為人民幣11,210元。本集團參與的其他鄉村公益項目亦包括：捐贈人民幣10萬元支持六德鄉雙河村衛生室重建、通過 肺腑之援 公益項目向當地捐贈價值人民幣223萬元的人工智能肺結核智能篩查系統、捐贈

326、口罩助力當地防疫工作等。Rural Doctor of Yongsheng County,Lijiang Municipality,Yunnan Province雲南麗江市永勝縣鄉村醫生環境、社會及管治報告 2021|寶寶樹集團團團團41Environmental,Social and Governance Report環境、社會及管治報告Health Care+1In response to the lack of necessary M&C supplies and poor nutrition intake of infants and toddlers in rural areas,t

327、he Group took advantage of its platform to launch the“Health Care+1”campaign in cooperation with a number of M&C enterprises,bringing together the efforts of all walks of society,deploying online and offline resources to gradually improve the physical and mental health of the M&C family in poverty-s

328、tricken areas,and provide rural doctors with training on daily disease prevention,diagnosis and treatment,and M&C health knowledge.In November 2021,the Group,together with Wanfu Health,donated M&C health supplies worth RMB155,670 to Yongsheng County,Lijiang Municipality,Yunnan Province.Since 2019,th

329、rough the“Health Care+1”project,the Group has donated medicines,M&C supplies,toiletries,childrens extracurricular reading materials and other materials to Yongsheng County,Lijiang Municipality,Yunnan Province,with a total value of more than RMB900,000,actively improving the health of the local popul

330、ation.健康醫+1針對鄉村母嬰人群缺少必要的母嬰用品，嬰幼兒營養不良等問題，本集團發揮平臺優勢，聯合眾多母嬰企業發起 健康醫+1 行動，匯集社會各界力量，調配線上線下資源，逐步改善貧困地區母嬰家庭人群的身心健康狀況，並為鄉村醫生開展日常疾病預防、診療及母嬰健康專業知識培訓。於2021年11月，本集團聯合萬孚健康向雲南麗江市永勝縣捐贈價值人民幣155,670元的母嬰健康物資。自2019年起，健康醫+1 項目已累積向雲南麗江市永勝縣捐贈藥品、母嬰用品、洗護用品及課外兒童讀物等物資，總價值人民幣90萬餘元，積極提升當地人口健康狀況。Donation received by Yongsheng C

331、ounty Maternity and Child Health Hospital,Lijiang Municipality,Yunnan Province雲南麗江市永勝縣婦幼保健院接收捐款Environmental,Social and Governance Report 2021|BabyTree GroupE E En42Environmental,Social and Governance Report環境、社會及管治報告Rural BabyTree programIn response to the lack of scientific parenting knowledge amo

332、ng young parents in rural areas,the Group launched the“Rural BabyTree Program”.By setting up common education centers in rural areas,the Group gave full play to the advantages of the Groups online content community,and regularly carried out activities such as child companionship and scientific paren

333、ting knowledge popularization,so that rural mothers and infants can also receive systematic and scientific parenting knowledge.In December 2021,the Yanyin Village Common Education Center in Lancang County,Yunnan Province was completed and opened,which is the third joint education center built by the Group in Yunnan Province,following the Zhonghe Village Common Education Center in Yongsheng County