YouGov PLC (YOU) 2022年年度報告「AIM」.pdf

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1、Annual Report and Accounts 2022Our purpose Our purpose is to give our global community a voice by collecting,measuring and analysing their opinions and behaviours and reporting the findings accurately andfree from bias.Who we are YouGov is an international online research data and analytics technolo

2、gy group.Our innovative solutions help the worlds most recognised brands,media owners and government agencies to explore,plan,activate and track their marketing activities better.With operations in the UK,the Americas,Europe,the Middle East,India and Asia Pacific,wehave one of the worlds largest res

3、earch networks.What we do At the core of the YouGov Platform is an ever-growing source of consumer data that has been amassed over our 20 years of operation.Our products and services draw on this detailed understanding of our 22+million registered panel members to deliver accurate,actionable consume

4、r insights to our clients.ESG HIGHLIGHTS Our social mission is to make peoples opinions heard for the benefit of thewider community and social value.We have defined this mission as“Givinga Voice”,which is a key strategic theme of our second ESG Roadmap.We are a naturally low-emission business,but we

5、 take a proactive approach to mitigating our environmental impact and have signed the MRS Net Zero Pledge to achieve net zero in the UK by 2026.Through our rigorous governance framework,we embed transparency and accountability through our policies and processes.Our CEO discusses his views on ESG in

6、the Q&A on page 40.STRATEGIC REPORT1 Highlights2 At a Glance 4 Business Model6 Investment Case 7 Chairs Statement 12 CEOs Review 16 Markets 18 Living Data 20 Our Strategic Priorities22 Strategy in Action 24 Key Performance Indicators26 Our Core Products andServices28 Our Divisions 34 Our Stakeholder

7、s 38 Section 172 Statement 40 ESG Report 54 CFOs Review 60 Risk Management and Principal RisksGOVERNANCE REPORT66 Chairs Introduction toGovernance68 Board of Directors 70 Corporate Governance Report 76 Nomination Committee Report 80 Audit&Risk Committee Report 84 Directors Remuneration Report 84 Rem

8、uneration Committee Chairs Statement87 Directors Remuneration Policy 93 Annual Report on Remuneration 100 Directors Report 102 Statement of DirectorsResponsibilitiesFINANCIAL STATEMENTS103 Independent Auditors Report to the Members of YouGov plc 111 Consolidated Income Statement112 Consolidated Stat

9、ement of Comprehensive Income 113 Consolidated Statement of Financial Position 114 Consolidated Statement of Changes in Equity 115 Consolidated Statement of Cash Flows 116 Parent Company Statement of Financial Position 117 Parent Company Statement of Changes in Equity 118 Principal Accounting Polici

10、esofthe Consolidated Financial Statements 133 Notes to the Consolidated Financial Statements 168 Group Five-Year FinancialSummary ADDITIONAL INFORMATION169 Notice of Annual General Meeting 173 Guide to Compliance DisclosuresFINANCIAL AND OPERATIONAL HIGHLIGHTS Revenue growth of 31%(20%on an underlyi

11、ng basis)to 221.1m,with double-digit growth across all divisionsandgeographies Statutory operating profit up 58%to 30.0m(FY21:19.0m)Adjusted operating profit up by 42%(33%on an underlying basis)to 36.3m,asefficiencies in the business and operational leverage benefits are startingtocome through Adjus

12、ted operating profit margin up 130basis points(“bps”)to 16.4%,despite continued investment in the business Adjusted earnings per share1 of 23.7p(FY21:21.7p),impacted by adverse foreign exchange movements Strong cash conversion1 of 113%(FY21:98%)enabling repayment of the 20.0m revolving credit facili

13、ty drawn in the first half of this financial year Proposed dividend increase of 17%to 7.0p per share,in line with our progressive dividend policy Robust balance sheet position maintained withnet cash at period end of 37.4m(31 July2021:35.5m)and no outstanding debt Number of investments made during t

14、he year to drive growth:Continued investment in technology to drive long-term growth,including the development of the YouGov Platform intoa public-facing dashboard,enabling high-quality,self-service research Expanded product suite in response toclient demand,including the launchofYouGov Global Profi

15、les andYouGov Finance Ongoing investment in the build-out of our panel in recently established markets Established our newest Centre of Excellence(“CenX”)in Mexico City to increase research operations coverage for our rapidly growing US business Acquired Rezonence Limited and LINK Marketing Services

16、 AG during the period to expand our activation capabilities and Mainland Europe operations,respectively Revenue(m)221.1+31%2021:169.0Adjusted operating profit1(m)36.3+42%2021:25.5Adjusted operating profit margin1(%)16.4%+130bps 2021:15.1%Statutory operating profit(m)30.0+58%2021:19.0Staff costs as a

17、%of revenue(%)49%-300bps 2021:52%Statutory basic earnings per share(pence)15.7p+37%2021:11.5pAdjusted earnings per share1,2(pence)23.7p+9%2021:21.7pOperating cash generation2(m)69.7+55%2021:45.11 Defined in the explanation of non-IFRS measures on page 59.2 Refer to the FY21 restatements section on p

18、age 118 for details.SUMMARY OF FINANCIAL RESULTSYouGov is an international online research data and analytics technology group.Highlights1YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationYouGov plc Annual Report&Accounts 2022Americas22%

19、employees8 officesAt a GlanceOur proprietary global panel of 22+million registered members across 59 markets provide us with millions of data points on consumer opinions and behaviour which are fully connected and constantly updated.We call it Living Data.We use Living Data to build tailored end-to-

20、end solutions for the most effective strategy and marketing activities.OUR DIVISIONSLiving Data underpins our broad suite of products.Our business is structured into three divisions,and the connectedness of our products and services serves as astrong differentiator.OUR REACHYouGov has one of the wor

21、lds largest research networksYOUGOV GLOBAL AFFILIATE PARTNERSHIPS PROGRAMMEThe YouGov Global Affiliate Partnerships Programme offersresearch agencies access to YouGovs platforms,expertise and(where required)panel,while establishing theYouGov brand and data products in the local market.Learn more at:

22、 Data ProductsThis division comprises our syndicated data products,which are available to clients on a subscription basis.34%of Group revenueData ServicesThis division provides our clients fast-turnaround and cost-effective survey solutions for reaching nationally representative and specialist sampl

23、es.23%of Group revenueCustom ResearchThis division offers a wide range of quantitative and qualitative research that is tailored by sectorspecialist teams to meet clients specificrequirements.43%of Group revenueKey YouGov office locations YouGov proprietary panel YouGov Partnerships Programme panels

24、 YouGov proprietary panel and YouGov Partnerships Programme panel UK27%employees3 offices22m+1,650+4,000+39#1registered members1 worldwideemployees worldwideclients worldwideofficesworldwidemost quoted marketresearch source worldwideAsia Pacific7%employees9 officesMiddle East&India21%employees4 offi

25、cesMainland Europe23%employees16 officesY YouGov is an international online research data andanalytics technologygroup.1 All individuals that have joined the YouGov panel and not unsubscribed or requested erasure.23YouGov plc Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic

26、 reportGovernance reportFinancial statementsAdditional informationStrategic reportTrackActivateExplorePlanLiving DataBusiness ModelKEY STRENGTHS AND INPUTSWHAT WE DOVALUE WE CREATE FOR OUR STAKEHOLDERSInnovationPioneer of online market researchInnovative market-leading technology and analyticsTechno

27、logy platform connecting people,research experts and clients PanelLarge proprietary panel with strong panellist relationshipsUnparalleled depth and breadth of connected dataPeopleTalented,driven professionalsStrong culture and reputed management teamGlobal reach supported by CenX modelReputationResp

28、ected brand name and strong media presenceEthical approach,fully embracing EUGDPR principlesInvestmentCash-generative business enabling continuous reinvestmentRobust financial positionPanel membersRewards for participation insurveys,and having their opinions shape agendas andpolicies 16m+in panel re

29、demptionsEmployeesCompetitive remuneration,attractive culture and personal development opportunities4/5mean overall satisfaction scorein the Employee Engagement SurveyCommunityPublic data as a resource for organisations to understand public opinion7munique visitors to our UK andUS public data websit

30、esClientsResearch data and insights thatfulfil their business needs20%underlying revenue growthSuppliers and partnersMutually beneficial relationships built on shared values15days taken on average to pay third-party suppliersShareholdersReturn on investment throughshare price growth anddividends30%d

31、ividend payout ratioMediaTopical data and research to support editorial teams#1most quoted market research source globallyEnvironmentProactive mitigation of environmental impact0.60tCO2ecarbon emissions per FTE including Scope 1,2&31 Defined as growth in business excluding impact of current and prio

32、r period acquisitions and business closures,and movement in exchange rates.We collect and analyse opinions and behavioural data from our proprietary global panel of over 22 million registered members to provide our clients with data and insights to help them explore,plan,activate and track the impac

33、t of their marketing and communication activities.Our internet-based approach is a key differentiator as it allows us to keep panellists engaged for longer,connect longitudinal data in a high-value,structured manner and analyse it faster and more accurately.See more about Living Data on page 18UNDER

34、PINNED BY OUR COMPANY VALUESWe are driven by a set of shared values.Our teams are encouraged to demonstrate our company values in their day-to-day work and bring them into everything that we do.Be fastThings are ever changing and as a company we know we are in constant competition.We must always be

35、fast toadapt,and fast to deliver.Be fearlessBe brave and believe we can do anything.Weve proven we can.So innovate,takesavvy risks,dont follow the crowd.Get it rightWe are judged on our ethics,our methodology,and our accuracy we will do the right thing as scientists,as technologists,and as citizens.

36、Trust each otherWe have a mission,a strategy,and a plan for implementation.Lets all work together in trust challenging,pushing,improving each other to fulfil our ambition.RespectWe will respect everyone and beconsiderate of our differences,alwayssupporting each other to succeed.Diversity helps us th

37、rive.45YouGov plc Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrategic reportInvestment CaseSustainable growthInnovativePlatform playProfitableStrong leadershipConnected dataResilienceGlobal reachRecurri

38、ng revenue1.Successful track record of scaling the business and delivering profitable growth4.Culture of innovation combined with sector expertise ensures our offering is constantly evolving to meet client needs7.Developing from a supplier of data products and services into a true platform that incl

39、udes activation to drive next phase of growth8.Solid profitability and strong balance sheet provides foundation to deliver on growth ambitions9.Highly motivated leadership team with a clear goal of enhancing shareholder value and employee experience5.Increasing focus on account management and global

40、 panel expansion driving the current phase of growth6.Growing subscription business and long-term tracking work provides high visibility and strong margin expansion potential2.Unparalleled depth and breadth of connected data increasingly being valued by clients3.Digital business model providing sign

41、ificant operating leverage and strong resilience in volatile environmentsChairs Statement“YouGov has shown great resilience in the face of ongoing uncertainty,as we continue to demonstrate the strength of our businessmodel.”Continued resilience demonstrated inanuncertain environmentROGER PARRY CBE,C

42、HAIR7YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional information6YouGov plc Annual Report&Accounts 2022Strategic reportChairs Statement continuedResults and dividendDuring the period,Group revenue was up 31%in reported termsto 221.1m(20%up on an

43、underlying1basis)while adjustedoperating profit1increased by 42%on the prior financial year to36.3m.These results are a continuation of the strong momentum we sawtowards the end of the last financial year and set us up well for further growth in FY23.YouGov has maintained a progressive dividend poli

44、cy,and in line with this,the Board ispleased to recommend a dividend increase of 17%to 7.0p ashare payableon 12 December 2022 to shareholders on the register asat 2 December 2022.OutlookThe lingering effects of the COVID-19 pandemic,coupled withtheRussia-Ukraine conflict,have led to significant macr

45、o-economic challenges such as rising inflation and staff shortages.While these issues are impacting many businesses,YouGov has started the new financial year well and trading is inline with the Boards expectations.While the Board remains confident that profitability will meet current market expectat

46、ions for FY23,achievement of our stretching FYP2 targets(see opposite)will be dependent onour ability to navigate the difficult market conditions being faced by organisations,including the rising cost of living and staffshortages in addition to maintaining strong sales momentum.With a well-capitalis

47、ed balance sheet and continued evidence ofgrowing demand for our products and services,we remain cautiously optimistic for the future and remain focussed on progressing towards our long-term targets.Strategic directionYouGov has been expanding its client relationships through a focus on subscription

48、 products and large-scale tracking studies.We seek to establish long-term relationships with our clients as we continue to provide them rich,connected datasets and a range of proprietary software tools which enable them to conduct high-quality market research that will drive their marketing and stra

49、tegic activities.As we maintain investment in our technological platform,we aim to redefine the concept of self-service market research and data analytics through the development and launch of the YouGov Platform.Bringing our core products and services under this one umbrella has the potential to un

50、lock significant opportunities for the business by eliminating the friction of using multiple separate tools and making our data and tools more accessible to a wider range of clients and for greater use cases.For more details on the next phase of YouGovs growth story,refer to the CEO Review on page

51、12.Long-term growth plans andincentivesThe past year was the third in our current long-term strategic plan(“FYP2”)which runs to 31 July 2023.As previously announced,this plan set challenging financial targets,including to double Group revenue over the plan period(FY19-23)and to achieve compound annu

52、al adjusted earnings per share1(“EPS”)growth inexcess of 30%.Considering the current market environment,theBoard believes that the FYP2 revenue target remains ambitious but achievable,while our profitability improvement has been more modest as we invested in the business to capitalise on the opportu

53、nities available in the market.We remain committed to ensuring that the Group has the resources it needs to realise its long-term ambition.Our FYP2 targets underpin the current Long-Term Incentive Plan(“LTIP 2019”)which was designed to align the interests of shareholders and management,with full ves

54、ting of the LTIP 2019 requiring compound annual adjusted EPSgrowth of 35%by 31 July 2023.The Board has approved in principle the strategic direction for anew three-year growth plan(“Strategic Plan 3”or“SP3”)which will run from 1 August 2023 to 31 July 2026(FY24-26).We will be developing the strategi

55、c plan over the coming months and look forward to providing further details on SP3 at a Capital Markets Day in the spring of 2023.As my final Chairs Statement of my tenure onthe YouGov plc Board of Directors,Iamextremely pleased to be able to report another year of strong trading results for the12 m

56、onths to 31 July 2022(FY22)in line with the Boards expectations for the year.The past year has been a challenging one across the globe,and our business along withits 1,650+employees have shown great resilience in the face of ongoing uncertainty.We have continued to demonstrate the strength of our bu

57、siness model,invest in our innovative solutions and bring our workforce together,where possible,to foster greater collaboration and our collective success inprogressing towards our long-term strategy.While the overall macro-economic environment remains volatile,our focus continues on maintaining the

58、 high-quality delivery that our clients have come to expect from YouGov and supporting our workforce.“While the Company has gone through significant change and growth over the years,its long-term vision,to be the worlds leading provider of marketing and opinion data,has remained unwavering.”1 Define

59、d in the explanation of non-IFRS measures on page 59.ANNUAL DIVIDEND PERSHAREFY2022FY2021FY2020FY2019FY20185.0p 6.0p 4.0p 3.0p 7.0p 89YouGov plc Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrategic repor

60、tSuccession planning As previously announced,I will be standing down from the role ofNon-Executive Chair.In 2021,the Board appointed the leading international executive search firm Egon Zehnder to advise on all aspects of executive and Board succession.With Egon Zehnders support,the Nomination Commi

61、ttee conducted a rigorous and considered assessment of the current Board composition and the business requirements to agree the skills,experience,structure,and roles that are needed at Board and management level to support the Companys next phase of growth and ensure continued,effective leadership o

62、f the Group.(see the Nomination Committee Report on page 76 for more detail of the Committees activities).During this assessment,Stephan Shakespeare,YouGovs co-founder and current Chief Executive Officer,indicated to the Committee his desire to assume a more strategic,non-executive leadership role w

63、ithin the Group,allowing him to shift focus from day-to-day operational oversight to more long-term development and governance once the next phase of the Groups growth strategy had been set out.Having determined the criteria for the next Chair,and taking into consideration Egon Zehnders recommendati

64、ons,the Committee came to the unanimous conclusion that the best outcome for the long-term stability and growth of YouGov would be for Stephan totake over the role of Chair when I step down.The full Board has unanimously approved the Committees recommendation for Stephans appointment and he has cons

65、equently been appointed as our Chair Designate.Consequently,the search for a new CEO has been launched and the Nomination Committee is currently considering a wide variety of both external and internal candidates following an international search process.Stephan will assume the role of Chair upon a

66、new CEO commencing in post,currently intended to be on or around 1 August 2023 which is the start of the next financial year.The Board,advised by Egon Zehnder,is aiming to select the new CEO by the spring of 2023 to allow sufficient time for a hand-over period.To ensure an orderly transition and all

67、ow adequate time torecruit the right candidate for the CEO position,I will be put forward for re-election at the upcoming Annual General Meeting(“AGM”)(8 December 2022),with the underlying expectation that I shall retire on 1 August 2023.The Board is cognisant of the potential challenges of a founde

68、r CEO moving to Chair.Utilising Egon Zehnders advice,we have put in place protocols and resources to set the transition up for success,including a suite of documents that give clarity to the separation between the CEO and Chair roles.In June 2022,we were pleased to announce the appointment of Nick P

69、rettejohn as an additional Non-Executive Director(“NED”).It is intended that Nick will take on the role of Senior Independent Director(“SID”)at the same time as Stephans transition to Chair.Nick has a long and distinguished career as both an executive and non-executive director,and therefore we beli

70、eve he will be of great assistance in helping Stephan navigate his new role as Chair.Rosemary Leith,our current SID,will stay on the Board following this planned transition and will continue as Chair of the Remuneration Committee.To further strengthen the Board and maintain the highest levels ofcorp

71、orate governance,we are also planning to appoint a further NED by the end of 2022.Adding this new NED role,in addition to Nick,will ensure a majority of independent members of the Board,as well as bringing further skills and diversity to our Board,and it is commensurate to the Companys current size

72、and growth plans.We are confident that we have set the right strategic direction to deliver another long-term period of profitable growth for YouGov,and that we are putting in place the right Board and executive team to see the plan implemented.We will update shareholders in due course about the app

73、ointment of a new CEO and NED.Chairs Statement continuedA well-placed companyIt has been a great pleasure and privilege for me to be Chair of YouGov.When I joined YouGov in January 2007,it was a relatively small start-up business with tremendous potential.While the Company has gone through significa

74、nt change and growth over the years,its long-term vision,to be the worlds leading provider of marketing and opinion data,has remained unwavering.YouGov was founded as a web-based UK polling company and has evolved into a world-class global research and data analytics provider.The success of YouGov i

75、s the function of the hard work and talent of our executive leadership team and wider workforce.“We are confident that we have set the right strategic direction to deliver another long-term period of profitable growth for YouGov,and that we are putting in place the right Board and executive team to

76、see the plan implemented.”2021Group revenue20212022221.1m202236.3mAdjusted operating profit1+31%+42%On behalf of the shareholders,I would like to thank them for theircontinued commitment to the business.I look forward to following the YouGov story over the coming years and watching the Company reach

77、 its full potential.Roger Parry,CBEChair11 October 20221 Defined in the explanation of non-IFRS measures on page 59.1011YouGov plc Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrategic reportCEOs ReviewCo

78、ntinued delivery of sustainable,profitable growth enabling continued investmentSTEPHAN SHAKESPEARE,CHIEF EXECUTIVE OFFICER“We are now focussed on execution and capitalising on the foundation we have built to drive further growth momentum into FY23 and beyond.”YouGov has delivered another year of sol

79、id growth,margin improvement and robust cash generation in FY22.Against a difficult macro backdrop,we were able to maintain our growth momentum,reporting revenue of221.1m,up31%,while adjusted operating profit1 was up 42%to 36.3m.This performance was largely driven by the success of our commercial pr

80、oposition in the Americas and Asia Pacific as our connected data research solutions continue to resonate well with clients.Our subscription products have maintained their strong renewalrates and our sales teams are increasingly able to securelonger-term contracts,giving us better revenue visibility

81、into future years.Coupled with our custom tracking solutions,ourhigh-quality data products are becoming further embedded into clients daily marketing workflows,therefore increasing customer stickiness and retention.Delivering on our strategic prioritiesBased on our strategy,we have previously identi

82、fied five key priorities that will be a focus in the near term.Our ability to successfully execute on these priorities will ultimately determine delivery of management targets set out in our current long-term strategic growth plan(“FYP2”).The key progress made under each of these priorities during t

83、his financial year has been set out below.Product development and technology Continued the development of the YouGov Platform into apublic-facing dashboard that will enable high-quality,self-service research for more standardised needs Expanded our suite of products in response to client demand,such

84、 as Global Profiles,the largest globally consistentaudience dataset,and YouGov Finance,our fully permissioned,verified financial transaction data product Continued investment to improve the client user experience forour data products as well as enhance our panel-facing app Panel Growth in our global

85、 research panel of 27%in FY22 to 22 millionmembers,ensuring we were able to meet our clientsresearchneeds Initiated the use of YouGov Chat,our chatbot technology,toaugment and grow our global panel through an innovative content-driven approach and to acquire niche audiencesGlobal accounts Several si

86、gnificant client wins during the year as our account management team increased our share of wallet using a combined Data Products and custom tracking proposition Increasing contribution from the new business sales team with a clear focus on expanding the client base and targeting larger global manda

87、tesGlobal infrastructure Continued to expand the role played by our CenX in our day-to-day support operations and the delivery of our dataproducts and research services Established our newest CenX in Mexico City to diversify our operations and increase availability of support for our US operationsAc

88、quisitions Acquisition of LINK in Switzerland significantly expands our Mainland Europe business and adds valuable social research capabilities and strong multi-national relationships to our client roster Rezonence acquisition scales our activation capabilities and enables data collection at unprece

89、dented scale through publisher partnerships The key levers for growth that have driven our performance this financial year are:Existing clientsAs we prove our ability to meet clients complex research needs in a fast,accurate way,our clients are expanding their relationship with us over time.New clie

90、ntsOur new business sales teams continue to make progress ingrowing our client base as organisations value real-time data more than ever before.New marketsOur global panel expansion last year continues to help uswin contracts with large multi-nationals globally.New productsWhile growing off a small

91、base,our new initiatives are showing encouraging results and we will look to expand and monetise our investments in these over the coming years.Operational efficienciesOur rapidly growing CenX are helping standardise our research and support operations which will result in greateroperational leverag

92、e as our business grows.AcquisitionsOur latest two acquisitions,LINK and Rezonence,have added new research and technological capabilities to our business and are contributing to performance in line with initial expectations.1 Defined in the explanation of non-IFRS measures on page 59.13YouGov plc An

93、nual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional information12YouGov plc Annual Report&Accounts 2022Strategic reportCEOs Review continuedOur purposeOur purpose is to give our global community a voice by collecting,measuring and analysing their opinions and beh

94、aviours and reporting the findings accurately and free from bias.Our missionOur mission is to supply a continuous stream of accurate data and insight into what the world thinks,so that companies,governments and institutions can make informed decisions.Our visionOur vision is for YouGov to be the wor

95、lds leading provider of marketing and opinion data.We want YouGov data to be a valued public and client platform used by hundreds of millions of people on a daily basis,enabling intelligent decision-making and informed conversations.Our cultureYouGovs culture is open,positive,and inclusive.We retain

96、 theambitious,innovative and entrepreneurial spirit that wasformed in YouGovs early days,and pair this with professionalism appropriate to a company of our size and industry.Maintaining a positive and inclusive culture is an ongoing process,particularly as we continue to grow.Environmental,social an

97、d governance(“ESG”)Our commitment to ESG is core to what we do.We operate lawfully and ethically in all areas of ESG relevant to our business,from how we collect data from panel members and how we engage and develop our workforce,to the design of our research and how we service our clients.In line w

98、ith our business strategy,we focus on the ESG areas where we can add the most value.This approach is defined in our ESG Roadmap,first published in2021.We achieved our goals ahead of schedule in mid-2022 and have since expanded our commitments in a second ESG Roadmap that sets overall company objecti

99、ves supported by Current long-term strategic growth plan(“FYP2”)FY19-23Our current plan,FYP2,was centred around expanding our global reach,reshaping our organisation and developing the final pieces of technology that will form an essential part of the YouGov Platform.We have entered the final year o

100、f our current long-term growth plan and continue to execute in line with our expectations.As previously announced,the ambitious Long-Term Incentive Plan(“LTIP”)performance targets accompanying FYP2 to incentivise senior management through to FY23 are to:double Group revenue;double Group adjusted ope

101、rating profit margin1;and achieve an adjusted earnings per share1 compound annual growth rate in excess of 30%.As previously disclosed,in the first half of our plan we had invested heavily in our panels,technologies,platforms,support functions and markets to enable us to scale further and make the m

102、ost of the opportunities we see in our markets.We are now focussed on execution and capitalising on the foundation we have built to drive further growth momentum into FY23 and beyond.Strategic Plan 3(“SP3”)FY24-26 In our next long-term strategic growth plan,SP3,we intend todeepen our strategy and ev

103、olve the business to achieve its ultimate vision,which is to become the leading market research tool that organisations around the world can use to better serve the people and communities that sustain them.Throughout our journey over the last few years,we have strived totruly adapt our business to m

104、eet the changing needs of our clients.The importance of listening to our clients and members cannot be underestimated as they both form the cornerstone of the YouGov Platform.As part of our next strategic plan,we intend to remain laser focussed on developing and scaling the use of the YouGov Platfor

105、m which will bring together our syndicated data products and self-serve research tools to allow clients to analyse our data and run high-quality research studies with minimal interaction with our researchers.The quality of data and ease of use for clients will be the greatest priority as we aim to a

106、chieve technology-driven scale through greater standardisation.For more complex client needs,we will continue to operate a custom research practice that will specialise in using the YouGov Platform for a differentiated offering that will benefit from a privileged understanding of the system.This div

107、ision will thrive onbuilding and nurturing long-term client relationships using rich,connected datasets to drive key marketing and strategic activities.Ultimately,with different go-to-market strategies and strategic priorities,the two divisions will capitalise on their inherent strengths and drive g

108、rowth over the medium term.The key financial targets for SP3 and associated LTIP will be set out in due course.REVENUE BY GEOGRAPHYADJUSTED OPERATING PROFIT BY DIVISION UK Americas Mainland Europe Middle East Asia Pacific Data Products Data Services Custom Researchindividual environmental,social and

109、 governance strategies.This reflects our efforts to meet growing stakeholder expectations and embed ESG throughout the business.Our social mission is to make peoples opinions heard for the benefit of the wider community and social value.We have defined this mission as“Giving a Voice”,which is a key

110、strategic theme of our second ESG Roadmap.This encompasses our unparalleled public data offering,our ongoing efforts to ensure our panel is asrepresentative as possible,and our socially-oriented work withclients,partners,and suppliers.This is supported by our commitment to fostering a diverse workfo

111、rce in an inclusive workplace that reflects the global society in which we operate.We are a naturally low-emission business,but we take a proactive approach to mitigating our environmental impact.In 2022,wereceived our first Bronze SUPER Certification for single-use plastic reduction in our London o

112、ffice,with certification in progress for several other global offices.We signed the MRS NetZero Pledge to achieve net zero in the UK by 2026,and in oursecond ESG Roadmap we have committed to setting net zerotargets for our other global markets,as well as verifying ourcompany target.Our ESG progress

113、would not be possible without the continued excellence of our Governance department.Our new mandatory training curriculum,with neutrality and our Global Code of Conduct&Ethics at its core,ensures that our values and expectations are understood by all employees.We hold the same expectations for our s

114、uppliers,which are enforced through our robust Supplier Approval Process and supported by our new Supplier Code of Conduct.Through our rigorous governance framework,we embed transparency and accountability through our policies and processes.Current trading and outlook Trading for the current financi

115、al year has started off well across all our divisions with continued growth in revenue.While we continue to see no material changes in client behaviour due to the current macro-economic environment and outlook,we recognise that the upcoming months and key subscription contract renewal season will de

116、termine our ability tomeet our stated targets.We remain cautiously optimistic on the Groups prospects for FY23 and aim to maintain the strong sales momentum seen over the past year.With the majority of our investments completed in the first part of our plan,our focus for this financial year remains

117、to grow revenue well ahead of our cost base to ensure we are benefitting from operational leverage.We continue to retain strong cash balances and no debt,allowing us to invest prudently where necessary and we expect capital expenditures for FY23 to be lower than the prior year.Strategic directionOur

118、 vision is for YouGov to be the worlds leading provider ofmarketing and opinion data.We want YouGov data to be a valued public resource used by hundreds of millions of people ona daily basis,enabling intelligent decision-making and informed conversations.CEO succession As discussed above,the Board h

119、as commenced the search for anew CEO who will take the helm at YouGov for its next phase ofgrowth,implementing the next strategic plan.I am deeply committed to the Company I founded over two decades ago and will continue to lead the business until my successor takes over,atwhich point I will transit

120、ion into the position of Chair.The Board,with the help of Egon Zehnder,has put in place a clear framework that will guide this transition and I intend to uphold the highest standards of corporate governance during my time as Chair.I am honoured to have been selected by the Board and I look forward t

121、o supporting the Company and being a sparring partner for the executive team over the coming years.As I prepare to transition from my current role as CEO,I am hugely proud of the business we have built over the last 22 years.I am confident that I will be handing over the reins with the Group in its

122、strongest ever position and a clear strategy to realising our vision of building the worlds leading market research platform.Until I step into the Chair role,I am fully engaged and committed in my position as CEO and focussed on the year ahead.We are excited about the opportunities lying ahead and d

123、elivering shareholder value as we execute on our long-term growth plans.On behalf of the Board,I thank all our registered members,partners,clients,and employees for their ongoing contribution and commitment to YouGovs continued success in these challenging times.1 Defined in the explanation of non-I

124、FRS measures on page 59.43%3%9%25%20%48%38%14%Stephan Shakespeare Chief Executive Officer 11 October 20221415YouGov plc Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrategic reportMarketsYouGov operates i

125、n the Global Market Research industry,which was valued at$119bn1 by ESOMAR in 2021,under an expanded definition which includes the technology-enabled insights sector.YouGov predominantly competes in the Established Research segment of the market,which has historically been dominated by large incumbe

126、nt players.Our ability to capture market share is clearly demonstrated by the Groups underlying2 revenue growth of 20%in FY22,which significantly surpasses the sub-segment reported growth of 9.1%1 in 2021.This is underpinned by our ability to build engaged panels,use technology to capture and analys

127、e data,and deliver high-quality research rapidly.Building a technology-enabled platform tochallenge theindustryFrom a geographical standpoint,the US represents nearly half of the Established Research segment.This is largely driven by the large clustering of multi-national companies in the US and the

128、 high value ascribed to brands and the power of marketing.This concentration is closely mirrored in our geographical mix,with the US accounting for approximately 43%of Group revenue in FY22.Given our relative size in the market,we believe there is significant headroom for us to grow in the region an

129、d we continue to focus our efforts to capitalise on that opportunity.1 According to the ESOMAR Global Market Research Report published in September 2022.2 Defined in the explanation of non-IFRS measures on page 59.TRENDWHY IT IS IMPORTANTHOW YOUGOV IS RESPONDINGTechnologyThe COVID-19 pandemic caused

130、 significant disruption to the industrys ability to collect rapidly changing consumer sentiment and behaviour.This has in turn led to an acceleration in digital transformations by market research agencies as clients are placing a greater emphasis on real-time data to power their daily marketing work

131、flow.As the pioneer of online market research,YouGov saw no impact to its data collection methods during the pandemic.With our dataset being continuously updated on a daily basis,we are able to stay relevant with clients and demonstrate the value of daily data.With the development of the YouGov Plat

132、form,weplan to put the power of research into our clients hands by enabling them to service their own research needs accurately and rapidly.Data qualityA renewed focus on data quality from clients has led to a push towards better,more reliable solutions winning out over cheaper alternatives.As data

133、quality rises in importance,the ability to engage and retain panellists comes to the fore.YouGov has a strong track record for dataaccuracy and is well known among academic circles for delivering accurate predictions at a granular level.A study bythe Pew Research Center concluded that YouGov“consist

134、ently outperforms competitors on accuracy”as a vendor ofchoice.ConsolidationThe rising use of technology,the need to find efficiencies in a tough economic environment and demand for an enhanced service offering have fuelled significant consolidation in the market research industry over the past year

135、.Financial and strategic buyers have been actively acquiring assets over the past year with a view to strengthening their client propositions and optimising the cost base to weather any potential economic downturn.YouGov has been operating from a position of strength owing to its ongoing investment

136、in innovation and focus on delivering sustainable,profitable growth through greater standardisation.As a result,we have been selective in our approach to M&A to ensure a strong strategic fit and diligence in terms of valuation for the acquired businesses.Behavioural dataAs the importance of a digita

137、l marketplace increases,especially in the world of consumer goods,clients are recognising the value of verified,behavioural data.Complementing existing datasets with behavioural data goes a long way to ensuring that the insights derived from increasingly time-constrained consumers are accurate.YouGo

138、v is leveraging data portability initiatives to reward members for securely sharing their verified online behaviour using YouGov Safe.Over the past year,theGroup has also developed YouGov Finance,enabling members to share theirfinancial transaction data in the UK.These new products are expected to g

139、ain in popularity as clients look to unlock deep insights into the daily lives of consumers.Reporting and Other24.2%Established research38.8%US 44%UK 8%China 7%France 5%Germany 5%ROW 31%Tech-enabled research37.0%GLOBAL MARKET RESEARCH INDUSTRY BREAKDOWN1617YouGov plc Annual Report&Accounts 2022YouGo

140、v plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrategic reportLiving DataWhat is Living Data?YouGov has been building an ever-growing source of connected consumer data for over 20 years.We call it Living Data.We maximise the value ofthis

141、data through the application of leading-edge analytics technology and strong research expertise.Our clients can use Living Data to manage their entire marketing workflow.What we doWe help the worlds most recognised brands,media owners and government agencies to explore,plan,activate and track better

142、 marketing activities.Living DataAn ever-growing data hub of intelligence collected daily on 22+million registered members powering our connected products and platformsPlanWith over a million data points to choose from,users can unlock the most complete profile of their audience and use it to plan m

143、arketing campaigns.Our suite of products,services and tools have a high level of interoperability and we continue to realise our ambition of developing the YouGov Platform that will enable high-quality,self-service research and activation.With some of the highest response rates in the industry,our r

144、egistered members form thefoundation of our business,providing us with data throughvarious channels ofengagement.ExploreAllows clients to getanswers from their chosen audience using oursyndicated data products or through customised surveys.Data inputsBrand loyalty Ad awarenessStreaming dataLifestyle

145、 choicesCustomer statusMedia habitsOnline behaviourTransaction dataDemographicsPurchase intentOpinion trackingPollingClient use casesAudience intelligence and targetingCampaign activationBrand and campaign trackingIn-depth custom researchOmnibus surveysQuick surveys and pollsSelf-service researchAct

146、ivateAdvertisers can optimise their ad spend by utilising our research-based audiences to activate ad campaigns.TrackContinuous monitoring of what an audience thinks about brands,campaigns and the competition creates a powerful feedback loop for clients.1819YouGov plc Annual Report&Accounts 2022YouG

147、ov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrategic reportOUR STRATEGIC PRIORITIESFY22 PROGRESSMEASURE OF SUCCESSFY23 OBJECTIVESOUR FYP2 TARGETS(FY19-23)Product and technology development Continued the development of the YouGov Platf

148、orm into a public-facing dashboard that will enable high-quality,self-service research for more standardised needs Launched YouGov Global Profiles to provide clients with a globally consistent audience profiling tool on a cost-effective,“seat”pricing model Expanded our suite of sector-specific modul

149、es of our flagship data products Core products YouGov Crunch,YouGov Profiles,YouGov BrandIndex and YouGov Survey Direct migrated under a single sign-on infrastructure,allowing clients to seamlessly switch between products Global Profiles providing consistent data across 43 markets Three new sector m

150、odules launched inthe year for the financial services,telecoms and automotive industries Further the development of the YouGov Platform using AI-enabled chatbot technology to enhance our self-service offering and drive client uptake Continue development of our activation capabilities using FreeWall

151、technology and integration with the YouGov Platform Panel Continuously monitored make-up and diversity of panel to maintain nationally representative samples and meet clients research needs Utilised YouGov Chat to acquire and engage members across the world,and run commercial projects on niche audie

152、nces internationally Integrated YouGov Chat with Rezonence to help acquire and engage users on third-party websites Number of registered members up 27%year-on-year globally Conversion rate of 26%from YouGov Chat to research panel among invitedusers Optimise panel acquisition spend,while growing capa

153、city tomeet forecast commercial demand Increase use of YouGov Chat for member recruitment and todeliver niche client projectsGlobal accounts Initial benefits of the reorganised sales teams realised with larger,longer-term contracts being signed with key client accounts Greater collaboration between

154、Data Products and Custom Research teams to deliver large-scale,customised global trackers using our connected data proposition Increasing contribution from the new business sales team with a clear focus on expanding the client base Average revenue from the top 50 clients up 30%year-on-year Length of

155、 average subscription contract of 16.3 months(FY21:15.6 months)Increase number of products and geographies sold to keyclient accounts to capture greater share of wallet,particularly in the US Build on newly established client relations to increase visibility with the client organisation Continue tar

156、geting new,large multi-nationals in all key regionsGlobal infrastructure Continued expansion of the established CenX with an increasing number of internal functions being represented in the CenX Added more multi-lingual capabilities in the CenX to service our European operations Established our newe

157、st CenX in Mexico City to diversify our operations and increase availability ofsupport for our US operations 43%year-on-year increase in CenX headcount,with a particular focus on the client services function Broaden the client service offering across all CenX to enable CenX teams to provide standard

158、ised research support for the YouGov Platform and begin the migration of project work away from regional teams Build headcount in Mexico CenX to continue to expand the range and level of work serviced by the CenX Ramp up CenX graduate schemes across key areas to ensure asteady stream of newly traine

159、d staffAcquisitions Bolstered our presence in Europe through the acquisition of LINK,the leading Swiss market and social research agency Expanded our activation capabilities through the acquisition of Rezonence,allowing data collection at unprecedented scale through its patented FreeWall technology

160、Developed a new product,YouGov Finance,based on open banking technology developed by start-up Lean,acquired in late FY21 Integrated LINK with our operations in Germany and beginning to see initial signs of success as the teams collaborate on client pitches 3.5 million interactions with FreeWall tech

161、nology on publisher partner sites Enriched our dataset with 2.2bn worth of financial transaction data from 10,000 members in the UK tracking over 4,000+consumer brands Begin expansion of FreeWall technology into US and Germany and utilise it for panel recruitment Commercial launch of YouGov Finance

162、in the UK and expansion of the dataset to include data from 20,000 members;begin expansion of the product into the US Continue to identify small-to mid-sized acquisition targets that increase sector coverage,expand access to panel and advance technological capabilities Our Strategic PrioritiesBased

163、on our ambition to create a universal platform for the ethical and safe sharing of data,we have identified five key priorities that will be a focus in the near term.Our ability to successfully execute on these priorities will ultimately determine delivery of management targets set out in our current

164、 growth plan,FYP2.Double revenueDouble marginAdj.EPS CAGR 30%For more details on the FYP2 financial targets refer to the KPIs section on page 242021YouGov plc Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationS

165、trategic reportStrategy in ActionHow ourglobal key account management programme is collaborating with clients and championing our connected data proposition.THE CHALLENGE To deliver a consumer data research programme that collects data continuously to avoid trending issues when switchingsuppliersTHE

166、 SOLUTION Designed a connected data solution thatcombined our syndicated data with custom survey work,providing the client up-to-date consumer researchTHE RESULTS Proved the power and accuracy of our data,leading to an expansion of our client relationship into other areas of the business such as B2B

167、 and SME researchTHE CHALLENGE A leading credit card network provider was looking for a research supplier that could offer connected consumer data.The company was looking to replace its existing provider,a large,established market research player,due to concerns around data quality andtimeliness of

168、the deliverables.Given the company was not acurrent YouGov subscriber,the new business sales team had toshowcase our products and services and design a research programme that was superior to its existing solution.It was also imperative that YouGov was able to collect data continuously versus a fixe

169、d point in time to avoid trend breaks when switching from the incumbent.THE OUTCOMEYouGov was quickly able to prove the value add it can provide through its connected data for consumer research in addition to our ability to deliver accurate B2B panel research.It helped YouGov become the provider of

170、choice and the client signed a three-year contract for a customised consumer research project in addition to a YouGov Profiles subscription.Additionally,the client switched over to YouGov for an international 12 country B2B research project and decided to turn it intoan annual tracker.Following our

171、success with running consumer and B2B research,YouGov was also given the opportunity to conduct the first wave of a small business organisation tracker in the US.The client concluded that our industry knowledge was the best fit forthis programme.Furthermore,a key component of YouGov becoming the sup

172、plier ofchoice was our YouGov Crunch platform,which allowed the client to access all the data in one place and conduct real-time,ad-hoc analysis on its own without relying upon a supplier to make a request via its data processing department.OUR APPROACHYouGov possesses both segments of the market re

173、search spectrum,syndicated and customised research.We worked closely with the Research and Insights team to understand theissues the client was facing around quota management.The team was able to demonstrate the power of a connected data solution by creating a customised survey which collects data c

174、ontinuously using our highly engaged panel and append the data to our YouGov Profiles product to maximise the value for the client.Concurrently,the client was also searching for a supplier that could provide quality B2B research among its target audience as the data from its existing supplier was no

175、t perceived to be reliable.We designed the research project for the client and ran one wave as a test to allow it to assess the quality of the results.13individual projects delivered,including a custom tracker,segmentation study,domestic and international RealTime Omnibus and self-service research t

176、hrough YouGov Survey Direct3-yearsubscription contractStrategic reportGovernance reportFinancial statementsAdditional informationStrategic report23YouGov plc Annual Report&Accounts 202222YouGov plc Annual Report&Accounts 2022Key Performance IndicatorsFinancial KPIsOperational KPIsRevenueAdjusted ope

177、rating profit and margin1Adjusted earnings pershare1Definition Revenue is recognised in accordance with IFRS 15,to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or ser

178、vices PurposeQuantifies the revenue generated from our operations to ensure we are growing our businessObjectiveDouble Group revenue between 2019and2023Definition Operating profit excluding separately reported items,such as acquisition-related costs.Adjusted operating profit margin1 is expressed as

179、a percentage ofrevenuePurposeMonitors our operating cost levels toensurewe are benefitting from operational leverage as our businessgrowsObjectiveDouble Group adjusted operating margin1 between 2019 and 2023Definition Adjusted profit after tax attributable to owners of the parent1 divided by the wei

180、ghted average number of shares PurposeMeasures our ability to generate shareholder returns from our operationsObjectiveAchieve an adjusted EPS1 CAGR in excess of30%for the period 2019-23221.1m+31%(2021:169.0m)36.3m+42%(2021:25.5m)23.7p+9%(2021:21.7p)FY2022FY2021FY2020FY2019FY2018221.1m169.0m152.4m13

181、6.5m116.6m36.3m25.5m 21.8m18.5m12.7m11.013.514.315.116.4FY2022FY2021FY2020FY2019FY201823.7p21.7p18.1p15.0p 11.5pFY2022FY2021FY2020FY2019FY2018Operating cash generation12-month panelretentionNumber of clients2 and average revenue per clientDefinition Profit before tax adjusted for finance income/cost

182、s,deferred consideration,non-cash items and change in workingcapital PurposeIndicates the level of cash generated fromthe ongoing commercial activities ofthe businessObjectiveGenerate sufficient cash from operationsto continue to fund ourorganicgrowth plansDefinition Proportion of panellists who wer

183、e active 12 months prior to the month cited who arestill active in the month citedPurposeMeasures the health of the panel by quantifying how well we are retaining engaged usersObjectiveMaintain high panel retention to allowustore-contact panellists and augment ourconnected dataset over along period

184、of timeDefinition Number of clients that provided revenue.Average revenue per client is revenue for the period divided by the number of clients PurposeMonitors the ability of our sales team to bring in new clients while continuing to up-sell and cross-sell to existing clientsObjectiveEnsure we are g

185、rowing our client base andincreasing revenue generated perclient69.7m+55%(2021:45.1m)63%(2021:62%)4,066 clients+17%(2021:3,547 clients)69.7m 45.1m 31.3m 30.8m 23.4m FY2022FY2021FY2020FY2019FY201863%62%69%67%64%FY2022FY2021FY2020FY2019FY20184,0663,5473,2313,0142,7904245474854FY2022FY2021FY2020FY2019F

186、Y20181 Defined in the explanation of non-IFRS measures on page 59.Adjusted operating profit Adjusted operating profit margin%Number of clients Average revenue per client 0002 Following a change in client account management approach,figures for previous years have been restated to ensure client subsi

187、diaries are accounted for under the ultimate parent.2425YouGov plc Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrategic reportOur Core Products and ServicesLiving Data underpins our broad suite of produc

188、ts and services,and we use our deep research expertise to maximise the value of our connected data.PlanActivateTrackExploreQuick surveys and polls YouGov Survey Direct:Self-serve rapid research surveys with granular audience targeting YouGov RealTime Omnibus:Fast-turnaround omnibus and targeted Fiel

189、d&Tab research run byresearchersIn-depth customised researchYouGov Custom Research:100%bespoke market research intelligence with full end-to-end supportAudience intelligence YouGov Profiles:Extensive profiling database of thousands of consumer metrics YouGov Global Sector Profiles:Tailored sector in

190、telligence for the automotive,sports,leisure&entertainment,travel and telecom sectors YouGov Re-Contact:Target previous survey respondents using specific attributes YouGov Safe:Access verified,permissioned online behavioural data YouGov Chat:Nurture communities and contact niche audiences using inte

191、ractive AI chatbotBrand health and campaign tracking YouGov BrandIndex:Daily brand tracking of thousands of brands around the globe YouGov Sector Indexes:Tailored daily tracking for the charity,travel,gaming and sports sectors YouGov Custom Trackers:Dynamic,integrated performance monitoring tailored

192、 to client needs YouGov Stream:Audience streaming tracker monitoring video-on-demand data across multipleplatforms YouGov Signal:Social listening platform monitoringconversation and sentiment across 40+online sources Campaign activation YouGov Audience Data:Addressable research-based audiences provi

193、ded to optimise ad targeting YouGov FreeWall:Engagement-led advertising delivered through publisher partnershipsYouGovs products,services and tools empower clients to explore,plan,activate and track their marketing activities with agility,speed and total certainty.KeyData ProductsData ServicesCustom

194、 Research2627YouGov plc Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrategic report“YouGov tools allowed us to add an extra layer of depth to our partnership proposals and helped us sign meaningful spons

195、ors by demonstrating the value that brands can achieve by working with us.”Jonathan Neill,Commercial Director,Rugby League World Cup Our DivisionsData ProductsDescriptionYouGovs Data Products division comprises our syndicated data products,which are available to clients on a subscription basis.Unlim

196、ited access to syndicated data delivered through purpose-built dashboards Annual and multi-year contracts negotiated with pricing based on the size of the organisation and number of geographies covered Training and ongoing customer support available through global client service teams Mainly consist

197、s of our flagship products,YouGov BrandIndex and YouGov Profiles FY22 operational highlights Strong performance by sales teams in selling our connected custom and subscription data proposition,which was boosted by the panel expansion into 15 new market during FY21 Maintained our strong renewal rates

198、 and secured more multi-year deals,leading to an increase in our average contract length for subscriptions Expanded our headcount in the Americas to capitalise on the significant market opportunity Integrated the Rezonence acquisition with our YouGov Audience Data proposition into a single Activatio

199、n business unit Expanded our product offering through the development of Global Profiles,providing consistent audience data across 49 markets,initially targeting media agencies Launched our flagship products in Mexico and optimised our sector-specific modules globally to focus on sectors with the gr

200、eatest potential for future growth Conducted a thorough review and enhancement upgrade to improve the user experience and design for YouGov BrandIndex Harmonised the Data Products pricing strategy globally to ensure transparency and simplification of the sales process and introduced our first produc

201、t,Global Profiles,to be sold on a cost-effective,“seat”pricing model Migrated all our clients onto a single-sign-on infrastructure to increase ease of access for clients,improve visibility of our full product offering and allow better monitoring of account usage Key productsYouGov BrandIndex and You

202、Gov Profiles are available separately or as a bundled proposition marketed as YouGov Plan&Track.YouGov BrandIndex allows users to continuously monitor brand fundamentals such as brand and advertising awareness,word of mouth,brand health,consideration,purchase intent,and customer satisfaction.Brands,

203、media owners and marketing&communication agencies utilise it to measure brand health,monitor growth,track advertising campaigns and inform strategy.The data is updated daily(or bi-weekly or weekly in some developing markets)and includes over 15 years of historical data.Available in 54 countries Appr

204、oximately 20,000 brands tracked across 40+industries Approximately 10 million interviews each yearYouGov Profiles offers the largest,most detailed and real-time portrait of consumer segments.It connects cross-sectional data from members on demographics and lifestyle,brand usage and perceptions,socia

205、l media engagement,media consumption,online and mobile behaviour all in one place,combining that with attitudes and opinions to build consumer portraits with unrivalled granularity.Available in 49 countries 2.3 million members 2.5 million+data variables globallyRugby League World CupHow the Rugby Le

206、ague World Cup raised the profile of its sport to attract sponsorshipsCHALLENGEThe Rugby League World Cup(“RLWC”)wanted to attract new sponsors based onshared values.It needed to:Demonstrate a detailed understanding of rugby league fansShow how the rugby league audience overlaps with those of other

207、sectorsProve the value of potential sponsorshipsSOLUTIONYouGov Profiles was used to identify potential sponsors and prove their value,by:Providing a granular portrait of rugby league fans,with data points on thousands of variables refreshed every week,including brand usage and perception,hobbies and

208、 interests,and media consumptionEnabling the client to offer potential sponsors a clear vision of how each partnership could work in a bespoke way to meet business objectivesRESULTRLWC used YouGov Profiles in all its pitches,resulting in:12 official sponsorships,including thelargest sponsorship deal

209、 in RLWChistoryEvidence of a significant overlap between the rugby league audience and the golf audience,leading to sponsorship with a leading golf equipment brandProof that a proportion of rugby fanswork in skilled manual labour,leading to sponsorship with a leading builders merchants2829YouGov plc

210、 Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrategic report“Working with YouGov not only provided#BrokenRecord with incredibly useful data about consumers experience of streaming and their awareness of

211、the issues around artist and songwriter remuneration,but it also gave kudos and legitimacy toour fledgling campaign.It helped to establish the campaign as a grassroots movement that needed tobe taken seriously.”Tom Gray,Founder,#BrokenRecord CampaignCHALLENGETom Gray founded the#BrokenRecord Campaig

212、n with these aims:Use data intelligence to demonstrate flaws in the current distribution of streaming feesGet record labels to change how royalties are divided,implementing a fairer remuneration formulaGather responses from the public to apply industry pressure and lobby ParliamentOur Divisions cont

213、inuedData ServicesDescription YouGovs Data Services division provides clients with fast-turnaround survey services,charged on a rate-card basis.Survey services available in 59 countries with results in 24 48 hours in most territories Pricing based on number of questions and type of audience required

214、 Highly trained researchers support clients in designing survey questions in line with best practice Findings are delivered in YouGov Crunch,our online data visualisation tool,allowing clients to analyse results and the connected data on respondents with unrivalled granularityKey servicesYouGov Real

215、Time Omnibus is our fast-turnaround,multi-client omnibus survey service enabling clients to pose questions to nationally representative ortargeted audiences.RealTime is underpinned by YouGovs purpose-built technology and highly engaged online panel,ensuring clients can build surveys,watch live resul

216、ts and interpret robust,reliable data with ease.The size and diversity of the YouGov panel has also enabled us to extend our omnibus services to highly niche groups,for example B2B,C-Suite Directors and Members of UK Parliament.Our Targeted Field&Tab service uses the same fast-turnaround tools to re

217、ach bespoke samples for individual clients where they need a more targeted audience.FY22 operational highlights Following a boost in demand during theCOVID-19 pandemic,volume for fast-turnaround research returned to normalised levels in FY22 In the first half of the year,our sales team was focussed

218、on high margin,larger contracts that prioritised our subscription and long-term tracking projects,leading to a loss of momentum in Data Services.However,momentum returned in the second half as teams continued to drive fast-turnaround research projects Continued to shift higher volumes of project wor

219、k into our CenX by adding additional client servicing and research capabilities to achieve greater efficiencies in the future Improved the functionality and user interface for clients within YouGov Crunch to enable better and faster processing of survey results#BrokenRecord CampaignHow the#BrokenRec

220、ord Campaign challenged the UK music streaming market with YouGov RealTimeSOLUTIONAn Omnibus survey was conducted using YouGov RealTime,asking questions to anationally representative sample of 2,000 British adults.RESULT Backed by robust,reliable data,the#BrokenRecord Campaign started the biggest po

221、licy movement in music in the last 20 years:Feedback was carried out in two days,with the following headline results:77%68%83%81%said artists arent paid enoughsay the streaming platforms are overpaidthink most record labels are paid too muchwould like session musicians to get some share of streaming

222、 revenueIt picked up coverage in the mainstream UK and music press,including Sky News andthe BBC:A dedicated hashtag,#BrokenRecord,was used across social media The Competitions and Markets Authority carried out a full market study The government and Intellectual Property Office are investigating the

223、 reports suggested solutionsThe Department for Digital,Culture,Media&Sport Select Committee published areport critical of the music sectorOver 200 well-known UK music artists backed the campaign and called on the Prime Minister to take action,including The Rolling Stones,the estate of John Lennon,Pa

224、loma Faith,GaryBarlow,Paul McCartney and Bob GeldofRespondents would be willing to pay more for the service if payments were reformed3031YouGov plc Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrategic re

225、portSOLUTIONThe YouGov Custom Research team created a bespoke international brand health tracker:Research was conducted intwo waves per year in 16target markets,across identified key audience demographicsTarget respondents were people aged 35+inone of three relevant target sub-groups:existing and po

226、tential customers and relatives of potential customersOur Divisions continuedCustom ResearchDescription YouGovs Custom Research division offers bespoke quantitative and qualitative research services.Delivered by sector specialist teams that use industry-specific knowledge to ensure clients receive h

227、igh-quality end product Contracts tailored with clients to meet specific requirements such as custom samples,questions,duration of project,etc.Services have been strategically repositioned to better align with syndicated data so that custom projects can draw upon and build on our living data Results

228、 are delivered in line with the clients precise needs,such as tailored presentation decks and purpose-built dashboardsKey services Our research experts provide full end-to-end service,including sample framing,questionnaire design,analysis,presentations and more.Our sector specialisms include consume

229、r,financial services,gaming&e-sports,media&technology,sports andpolitical&public sector.The division also includes teams specialised in particular areas such as corporate reputation&B2B,education,family&youth and qualitative research.The division provides qualitative and quantitative research with a

230、nincreasing focus on multi-wave,multi-country custom tracking projects that are contracted for the long term.FY22 operational highlights Combined with our Data Products proposition,our Custom Research offering exceeded expectations as our sales teams was able to demonstrate the significant benefits

231、of a connected data proposition to clients As expected,this resulted in the team signing several large,multi-year contracts which typically have much longer sales cycles and procurement processes The increase in the size and volume of custom projects required the Group to add additional resources in

232、 our teams toensure we maintain timely and high-quality delivery Our key target market,the US,saw particular success in selling long-term custom trackers,therefore increasing the resilience and visibility in the business Expanded our capabilities in Mainland Europe through the addition of LINKs cust

233、om research products and its social research business,strengthening our public sector offering;recorded the first client wins through collaboration between the teams Commenced the use of YouGov Chat to augment our global panelby engaging niche audiences globally to meet clients specific requirements

234、 Further built out research operations capabilities in our CenX tomigrate greater volume of standard project work away from ourregional teams,allowing them to focus on more complex,value-added research Audika GroupHow Danish healthcare retailer,Audika Group,tracks and measures long-term brand metric

235、s with YouGov Custom ResearchCHALLENGEAudika Group wanted to:Track its global brand perceptionGain a deeper understanding ofthe competitor marketInform its future business strategy“YouGov has created a dashboard solution that is super intuitive and user friendly.It has become an essential tool for e

236、veryone in the marketing department,at all stages of the campaign funnel.”Ann-Kristin Foss,International Marketing&BrandManager,Audika GroupRESULT The bespoke brand health tracker allowed AudikaGroup to:Quickly access a holistic overview of KPIs across countries,and in relation to other main competi

237、tors in themarketEnsure better,more informed decision-making,including strategic planning,positioning,and marketing initiatives at a global and local level3233YouGov plc Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional i

238、nformationStrategic reportOur StakeholdersYouGov is committed to delivering long-term sustainable performance for the benefit ofourstakeholders.In this section,we present the groups we have identified as our key stakeholders,summarise what matters to them,and outline how we engage with them.We suppl

239、y select data to the public free of charge as apublic service through our public data initiative,andwesupport industry initiatives which benefit the research community.What is important to our communityFree public dataBy providing free access to high-quality public data,wegive members of the public,

240、researchers and academics access to opinion research that would otherwise only be accessible to those who could afford it.Supporting industry initiativesAs a key employer in the research and data analytics industry,we have a role to play in supporting initiatives tobenefit those working in our indus

241、try.How we engage at Board levelThe Board determined that a focus on public data,and theethical collection and use of data,was of strategic importance over the FYP2 period.How we engage across YouGovPublic dataOur public data is freely accessible via our websites and delivered to certain organisatio

242、ns directly.Our socially oriented activities,including this provision of free public data,are part of our“Giving a Voice”initiative,which is one of the key strategic themes in our second ESG Roadmap(see page 43).Partnerships,memberships and affiliations YouGov is affiliated with several external org

243、anisations relevant to our industry and geographic footprint.During theyear,we undertook a review of our existing corporate partnerships,memberships and affiliations to ensure we are collaborating with organisations aligned withour ethics and business.Industry initiativesDuring the year,we supported

244、 MRS Pride and MRS Net Zero campaigns.More detail can be found in our ESG Report on pages 40 to 53.For more on our community engagement,see page 46 to 48.COMMUNITYWhile we are a naturally low-impact business,as global citizens we recognise that we share a responsibility for protecting the environmen

245、t.What is important for the environmentProactive approach We do not want to be complacent in addressing our environmental impact.Our aim is to go beyond the bare minimum of commitments to embed environmental considerations across our operations.Responsible consumption We have policies and procedures

246、 in place to ensure we are using resources efficiently,managing our waste responsibly,and reducing our energy use as much as possible.How we engage at Board levelThe Board has ultimate responsibility for our environmental commitments,and we provide regular updates on our performance,including an ESG

247、 Deep Dive presentation focussing on our Environmental Strategy at the March Boardmeeting.How we engage across YouGovData collectionAccurate reporting is essential to managing our carbon emissions and energy use.Our Facilities and Finance teams collaborate on annual data collection to prepare our ma

248、ndatory SECR Report(see page 45).SUPER Certification In 2022,we received our first SUPER Certification for single-use plastic reduction in our London office.As part of the certification process,we switched to plastic-free options in our food,drink,and office procurement(see page 45).Net zeroAs Compa

249、ny Partners of the MRS,we have signed the MRS Net Zero Pledge to achieve net zero in the UK by 2026.As part of our ESG Roadmap(see page 43),we have committed to setting net zero targets in our other global markets by the end of FYP2.For more on our environmental policy,see pages 44 to 45.ENVIRONMENT

250、Numbering 22+million people worldwide,our registered members are our largest stakeholder group and are essential to our success.Maintaining a community of engaged,diverse and opinionated members is a key element of our business model.It is imperative that our global panel is representative of the ma

251、rkets for which we offer services.What is important to our panel membersRewarding user experienceWe aim to provide a rewarding and compelling user experience,and constantly work on optimising the benefitsmembers receive for the effort they put into sharing their opinions.How we use the information t

252、hey share with usYouGov is committed to the ethical handling of personaldata,and we endeavour to provide clear and comprehensive information for our members about what data we collect,and how we use it.Security of their informationWe work hard to ensure that we clearly communicate to those providing

253、 information to us about how we will keep itsecure.How we engage at Board levelAt each meeting,the Board is provided a regular report onthe health and representativeness of our panel,andadditional deep dive reports from panel leadership aretabled when appropriate.How we engage across YouGovKeeping e

254、mployees informedAll employees understand the fundamentals of our panel.We share key panel statistics and information in a dedicated section on Youniverse(our intranet).Employee panel membersWe encourage our employees to become panel members so that they can fully appreciate the user experience.Gold

255、en Panel membersWe have launched a representative Golden Panel Community in the UK and US to provide us with fast member feedback on our engagement content,conceptsand design.For more on our panel engagement,see page 48.PANEL MEMBERSTo keep innovating and developing at the rate necessary to meet our

256、 strategic objectives,we hire high-achieving,talented employees.In return,they rely on YouGov to provide good employer value.What is important to our employeesEmployer valueThe benefits employees receive in return for the skills and experience they bring to the business.Work environmentEmployees wan

257、t to be safe,comfortable and secure in their workspace whether they are working from home or from our premises.How we engage at Board levelReports on employee engagement levels and initiatives are presented to the Board and Remuneration Committee.It is Board policy to hold meetings at locations othe

258、r than our UK headquarters twice annually to meet employees based in other offices.With the lifting of COVID-19 travel restrictions,the Board held its May meeting at our New York office and took the opportunity to meet with key clients and staff while in the US.How we engage across YouGovEmployee En

259、gagement SurveyWe value our employees input and use this annual survey as an opportunity to receive feedback so we can track sentiment year-on-year and continue to make YouGov a better place to work.Diversity&Inclusion(“D&I”)NetworksWe are working towards completion of our D&I Roadmap which defines

260、our vision for D&I at YouGov and identifies actions for progress towards that goal.To support the D&I Roadmap,our D&I Champions serve as the regional point ofcontact for all D&I initiatives,driving awareness and education in their offices.YouGov AcademyOur learning management system,YouGov Academy,i

261、s accessible to all global employees.YouGov Academy allows us to deliver a bespoke online learning experience to ensure employees are accessing both mandatory and voluntary training for their personal and professional development.For more on our employee engagement,see page 48.EMPLOYEES3435YouGov pl

262、c Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrategic reportOur Stakeholders continuedOur client base is predominantly focussed on marketingactivities and includes some of the worlds most recognisable b

263、rands.Clients rely on our supply ofhigh-quality,accurate data to enable intelligent decision-making and informed conversations.What is important to our clientsUnderstanding their needs and meeting them It is important that we engage with clients to understand their needs.This enables us to target ou

264、r innovations into areas of demand and remain competitive.Veracity and legality of the data we provideOur clients rely upon our data for decision-making,and itistherefore imperative that we conduct our research diligently,ensuring an accurate product which has been obtained in an ethical way.How we

265、engage at Board levelAlongside regular client updates from Executive Management,the Board receives client presentations attheannual Board strategy meeting each year.Feedback from clients is on the agenda at each Board meeting,as part of the CEOs report.The CEO regularly conducts interviews with majo

266、r clients and reports learnings back to the Board.How we engage across YouGovKey account managementWe invest in our client-centric approach to ensure our key clients receive a consistently high level of service from YouGov.Product educationWe hold webinars for staff to learn about new products,toena

267、ble them to pitch them to clients.For our clients,weoffer webinars on how to get the most out of our tools.Sharing commercial successesA regular feature of our Global Town Halls is an update on client wins and projects,encouraging employees from all departments to understand the key clients for our

268、business and how we are supporting them.NeutralityNeutrality is implicit in our mission,purpose and vision.To bea trusted representative for global public opinion,YouGov must be respected as neutral.To support this objective,in2022 we launched mandatory training in neutrality to ensure all employees

269、 understand the importance of neutrality in our research and organisation.For more on our client offering,see page 52.We aim to work with organisations that match our valuesand share our ethical approach to business.Our supply chain plays a vital role in supporting our growth andenabling us to meet

270、the needs of our clientsand other stakeholders.What is important to our suppliers and partnersClarity of termsWe use formal contracts(including master services agreements)with suppliers that are appropriate for the typeof service provided.Payment in a timely mannerPrompt payment is a priority and we

271、 work to ensure suppliers and partners are paid on time.Mutually beneficial relationshipsWe want our suppliers to benefit from our relationship with them,as we do from them.We are delighted to have key partner relationships in certain areas of the business,for example our YouGov Global Affiliate Par

272、tnerships Programme(helping to promote YouGov products and services in regions where we do not have our own presence through licensed resellers)and our Panel Acquisition partners(working to grow our panel in targeted areas).How we engage at Board levelThe Board receives updates on supplier and partn

273、er relationships from the COO at each meeting.The Board approved the new Supplier Code of Conduct prior tolaunch.How we engage across YouGovSupplier Code of ConductThis year we introduced a Supplier Code of Conduct to ensure that we engage with suppliers that are willing to align with our values and

274、 operate ethically,responsibly andsustainably.Global Affiliate Partnerships web presenceEnabling our Affiliate Partners to demonstrate their partnership with YouGov to their prospective clients through use of a dedicated section in our business website.For more on our supplier and partner engagement

275、,seepage 53.Our Executive Management engages with shareholders regularly throughout the year to ensure they are apprised ofour strategic growth plans and financial results.Institutions make up the majority of YouGovs shareholder base,accounting for around 65%of theshareholding at year-end.What is im

276、portant to our shareholdersReturn on their investment and a business operating in a way that is consistent with their expectations.How we engage at Board levelOur Board regularly engages with shareholders on matters such as financial performance and strategy.We hold investor roadshows in the UK and

277、US each year and have resumed in-person events this year with the lifting of COVID-19 travel restrictions.Our AGM is an opportunity for shareholders to meet the Board to discuss the Annual Report&Accounts and the work of the Board Committees.How we engage across YouGovInvestor relationsOur Investor

278、Relations Manager,working closely with the Executive Management team,builds relationships with ourinvestors and provides them with high-quality,accurateinformation.Corporate websiteOur corporate website()provides streamlined access to all our published corporate data and additional resources for sha

279、reholders.Annual Report&AccountsOur Annual Report&Accounts is prepared each year to provide details to our shareholders on the performance ofthe business and operation of the Board,and is a key document for investor engagement.For more on our engagement with shareholders,see page 75.Our research is

280、a trusted resource regularly referenced by media outlets worldwide.During the year to 31 July 2022,among our global market research competitors,YouGov ranked first when it came tothe volume of media mentions.In respect of individual countries,YouGov ranked first in the UK and Germany,and second in t

281、he US.What is important to the mediaAccess to accurate dataJournalists regard us as a trusted source of accurate data,enabling them to quote our research with confidence.Topical researchAccess to our large proprietary panel enables us to provide quick turnaround on topical research.How we engage at

282、Board levelThe CEO provides updates to the Board meetings on media mentions and engagement.How we engage across YouGovBrand refreshTo better communicate who we are,what we do and howwe help our clients,this year we refreshed our corporate branding.The brand refresh simplifies our value proposition,i

283、ncluding how we illustrate our products andservices and,through a clear brand architecture,wearticulate what differentiates us from our competitors.Content marketingWe have a Content Marketing team dedicated to creating and distributing quality insights based on our data.We are known for our indepen

284、dent editorial stance.Keeping members informedWhere panel members participate in a survey which results in media coverage,where possible we will inform them so thatthey can see how their response contributed to a news article,for example.For more on our media mentions this year,see page 5.CLIENTSSUP

285、PLIERS AND PARTNERSSHAREHOLDERSMEDIA3637YouGov plc Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrategic reportSection 172 StatementOur approachUnder S172(1)of the Companies Act 2006(“S172”),the Directors

286、 of YouGov plc(the“Company”)are obligated to act in theway they consider would be most likely topromote the success of the Company forthebenefit of its members as a whole(itsstakeholders including shareholders).In doing so,the Directors must have regard(among other matters)to:(a)the likely consequen

287、ces of any decision in the long term;(b)the interests of the Companys employees;(c)the need to foster the Companys business relationships with suppliers,customers and others;(d)the impact of the Companys operations on the community and the environment;(e)the desirability of the Company maintaining a

288、 reputation for high standards of business conduct;and(f)the need to act fairly as between shareholders of the Company.YouGovs governance framework is conducive to Board-level decisions being made with stakeholder interests,and the longer-term impact,in mind.On the following page are examples of how

289、 the Board of Directorsconsidered matters and reached decisions,demonstrating how they have had regard for S172 when discharging their duties this year.For more information on the groups we have identified as the Companys key stakeholders and how we engage with them,see pages 34 to 37.ESG strategies

290、 StakeholdersS172 considerations Need to foster the Companys business relationships with suppliers,customers and others Impact of the Companys operations on community and society Desirability of the Company tomaintain high levels of businessconductMatter for discussionInvestors continue to emphasise

291、 theimportance of companies activitiesin ESG factors.YouGovs ESG Roadmap is the key channel by which we communicate with stakeholders about our ESG strategy.Given the early achievement of the first ESG Roadmap,the Board was asked to consider the ESG strategies that would form the next iteration of t

292、he roadmap.How the Board considered S172 The Board received regular updates onprogress against the inaugural roadmap during FY22,including adeepdive session at the Board meetingin March.The Board agreed thathaving achieved the initial short-term objectives,the business hadlaid the foundations for mo

293、re stretching,longer-term ESG objectives.Outcomes and actions Our second ESG Roadmap was published in mid-2022,underpinned by individual ESG strategies.Articles about ESG at YouGov were published on Youniverse,to update employees on progress against the first ESG Roadmap and the priorities for the s

294、econd.This Annual Report&Accounts includes disclosures regarding the ESG Roadmap and strategies for the information of shareholders.Governance and compliance trainingStakeholdersS172 considerations Interests of the Companys employees Impact of the Companys operations on community and society Desirab

295、ility of the Company to maintain high levels of business conduct Need to foster the Companys business relationships with suppliers,customers and othersMatter for discussionIt is essential that our staff maintain aworking knowledge of policies and procedures so that they are operating in a compliant

296、manner.During the year,we launched a new suite of mandatory training globally.The flagship module of this training is focussed on our Global Code of Conduct&Ethics(the“Code”).The aim of the Code is topreserve YouGovs reputation and trustworthiness in the long term.How the Board considered S172 All k

297、ey corporate and compliance policies are reviewed by the Board.The Board expects all employees to takethe Code into consideration in their day-to-day work.Executive Directors are members of the Global Policy Committee(GloCom),which reviews and approves all new policies.Outcomes and actions Monitorin

298、g mandatory training completion now sits with the Compliance team.Group Mandatory Training Policy launched,specifying training modules that are mandatory and empowering the Compliance and People teams to take disciplinary action for non-completion.The Board receives governance and compliance trainin

299、g throughout the year,including corporate governance regulatory updates.Cyber security awareness Stakeholders S172 considerations Likely consequences of any decisionin the long term Interests of the Companysemployees Desirability of the Company tomaintain high levels of businessconduct Matter for di

300、scussionCyber security is a principal risk facing the business.A key mitigation is ensuring that we maintain readiness to respond inthe event of a crisis incident occurring.During the year,the Board was asked toconsider the Companys crisis management policy and procedure.How the Board considered S17

301、2 The Board receives a Data Privacy and Information Security report at each meeting detailing employee awareness campaigns,key security metrics,material upcoming regulatory changes and any incidents(plus lessons learned).The Board received a cyber security training session delivered by our external

302、assurance partner,KPMG.The Board took part in a simulated“wargame”scenario facilitated by KPMGs cyber security specialists.Outcomes and actions Actions arising from the KPMG-facilitated scenario have been implemented,therefore strengthening our crisis management procedure.The Boards Audit&Risk Commi

303、ttee receives regular updates on cyber security-related actions raised in audits and KPMG assurance reviews.Regular awareness campaigns educate employees on protecting the business from cyber security threats.Agreed Technology Roadmap for FY23 with continued updates to the Board.A Cloud Migration St

304、rategy to ensure all YouGov applications have been transferred to ensure the business has the required flexibility and avoids unnecessary downtime for YouGov and its clients.Directors receive training on their duties to ensure their awareness of their responsibilities Information provided in Board p

305、apers which takes into consideration the views of stakeholders Template Board pages nudge the writers to consider stakeholder interests Presentations to the Board by internal and external subject matter experts and advisors Board satisfaction that information provided is of sufficient quality to aid

306、 its decision-making;seeking assurance if required Board consideration of S172 factors in strategic discussions,such as the long-term implication of decisions on the business and the impact on stakeholders Board decisions communicated to internal and externalstakeholders Actions taken to implement t

307、he Boards decisionsBoard informationBoard strategic discussionBoard decision Employees Community Clients Suppliers and Partners Shareholders3839YouGov plc Annual Report&Accounts 2022YouGov plc Annual Report&Accounts 2022Strategic reportGovernance reportFinancial statementsAdditional informationStrat

308、egic reportESG ReportEnvironmental,Social and GovernanceYouGovs business is underpinned by socially responsible practices and driven by an ethos of transparency and trust.We recognise the importance of ESG factors when measuring the sustainability and ethical impact of the Group.The Board sees ESG a

309、s key to a successful strategy for the business.In our third annual ESG Report,we explain how ESG factors run through the coreof what we do.Highlights YouGovs core mission is to give people a voice.We are keeping pace with changing stakeholderexpectations.Governance has a key role in our strategic p

310、lan.andDiversity&Inclusion Manager(to lead implementation ofourD&I strategy).With this additional resource directed towards implementing our ESG and D&I strategies,we can makefaster progress.Our ESG Roadmap reflects our responsibility to champion sustainable,ethical and responsible business practice

311、s in every aspect of our operations.The first ESG Roadmap set out the objectives we wished to meet over the final two years of our FYP2 strategic plan(FY22-23).By mid-2022,we had already achieved the roadmap objectives and have since launched a second roadmap to build upon the success of the first.A

312、s YouGov grows,so does our responsibility to our stakeholders to deliver our ESG objectives and keep them up updated on progress.Through regular ESG updates to the Board,all-staff ESG webinars,and intranet articles,we make sure everyone at YouGov is engaged with our progress.In what ways does YouGov

313、 create social value through data?In line with our mission to supply a continuous stream of accurate data and insight into what the world thinks,it is YouGovs social mission to make peoples opinions heard for the benefit of the wider community and social value.We have defined this purpose as“Giving

314、a Voice”(more on pages 46 to 47),which encompasses the following:Our social mission complements our public data Our commitment to public data is our unique contribution and one of our greatest strengths.While we give the public the opportunity to voice their opinion through our surveys,we also provi

315、de public access to our robust store of opinion research to which they have contributed.You can read more about our“Giving a Voice”initiative and how the public is accessing our wide range of public data on pages 46 to 47.Our panel is as representative as possibleWe need our panel to be inclusive an

316、d representative so that we can capture the opinions of all groups,including those that are often under-represented in research.We focus on ensuring that our products,research,and tools are free from bias,because accuracy and the integrity of our data is essential to what we do.We strive to attract

317、panel members from all walks of life to accurately represent the experiences and opinions of the communities we survey.We focus on socially-oriented work with clients,partners and suppliersWe take pride in our work with socially-oriented clients,partners,and suppliers,which enables us to make a dire

318、ct positive impact on society.YouGovs history of socially-oriented client work goes all the way back to the early days of the Company our very first client was the recycling partnership London Remade.How has YouGovs ESG approach grown with the Group?Stakeholder expectations,as well as regulations an

319、d standards,are rapidly evolving.We regularly evaluate our ESG approach toensure we are on track to achieve our goals.While our commitment to ESG remains unwavering,our ESG framework,and our capacity to support initiatives,evolves alongside the growth of the business.During FY22,we strengthened our

320、in-house ESG resource with the creation of two new roles:an ESG Coordinator(to lead implementation of our ESG strategy)and a People Initiatives In FY22,we conducted a self-assessment to determine our alignment with the UN Sustainable Development Goals(“SDGs”).A core element of YouGovs ESG ethos is t

321、o focus on areas where we can add the most value,and we have identified five SDGs where we can make the greatest contribution and that are materially relevant to our business.We have integrated the criteria and targets for these five SDGs within our second ESG Roadmap look out for the SDG icons thro

322、ughout this ESG Report which mark our areas of focus.Stephan Shakespeare,CEO,updates us onYouGovs approach to ESG factors We regularly support academia,charities and not-for-profit organisations through pro-bono research,providing free access to unparalleled insights within these sectors.How does Yo

323、uGov navigate competing ESG priorities?To effect real change,we make sure to focus our efforts where we can add the most value while remaining realistic about what we can achieve.As an online business,YouGov is naturally low-emission.However,we are mindful of not becoming complacent and we continue

324、to hold ourselves to a high standard,seeking to proactively reduce our environmental impact where possible.Alongside our efforts to deliver our social mission,we are also focussed on ensuring our operations are compliant with good governance practices to achieve the best results for everyone.Deliver

325、ing our ESG commitments is a team effort that requires support across the business.By incorporating input from the Facilities,Panel and People teams and the Board,we know that we are setting actionable and achievable objectives while meeting growing ESG expectations.Trust and transparency are core t

326、o our ESG strategy.By making our ESG Roadmap available to clients,suppliers,investors and any other interested party,we invite our stakeholders to provide their feedback so we can continue to hone our strategy.How does YouGov maintain its high-performance culture through periods of rapid growth?To m

327、aintain and drive a high-performance culture at YouGov,weensure our teams are engaged and motivated.The People Experience and Development team deliver bespoke development opportunities,as well as wellbeing and mental health support,to our staff globally.Our induction programme covers the essentials

328、of the day-to-day employee experience,aswell as how we operate overall as a company.In FY22,over 120employees participated in our Global Mentoring Programme,connecting YouGovers from all levels of the business to support internal networking and knowledge sharing.In our dynamic and ever-changing busi

329、ness,ongoing training and learning is essential for Company-wide alignment and growth.YouGov Academy,our digital platform for professional and personal development,is available to all staff from the day they join,24/7.Our robust training curriculum is constantly growing and adapting according to bus

330、iness need.During the year,over 95%of the workforce have utilised this development opportunity.We are in the process of redefining our performance management culture across YouGov and launching a new performance management tool.We are aiming to ensure that high performance including stretched and ag

331、ile objectives isafocus for all our staff.During FY23,the People Experience andDevelopment team will be prioritising training to ensure our line managers are proactive in setting on-strategy objectives and driving highperformance.Our Senior Leadership Team is responsible for overseeing the managemen

332、t of YouGov as a whole and for cascading key business messages clearly through our departments.Our senior leaders help us to solidify the right culture at YouGov by role-modelling our company values and holding themselves and their teams accountable especially around compliance,performance and behav

333、iours.What are the ESG highlights of the last 12 months?This year we have delivered on what we committed to in our first ESG Roadmap a year ahead of schedule.We have outlined our next target areas for improvement in our second ESG Roadmap to keep up momentum and stay ahead of the curve.We are proud of our efforts to reduce the level of plastic consumption in our offices and eliminate the use of si