International Business Machines Corp. (IBM) 2014年CSR報告「NYSE」.pdf

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1、IBM Corporate Citizenship&Corporate Affairs2014 Corporate Responsibility R 2014 IBM Corporate Responsibility ReportIBMs Corporate Responsibility report for each year is published during the second quarter of the subsequent calendar year.This report covers our performance in 2014 and some notable act

2、ivities during the first half of 2015.In selecting the content for inclusion in our 2014 Corporate Responsibility report,we have used the Global Reporting Initiative(GRI)reporting principles of materiality,sustainability context,stakeholder inclusiveness and completeness.A GRI report utilizing the G

3、RI G4 Sustainability Guidelines,as well as additional details about IBMs corporate responsibility activities and performance,can be found at our corporate responsibility website.Unless otherwise noted,the data in this report covers our global operations.Information about our business and financial p

4、erformance is provided in our 2014 Annual Report.IBM did not employ an external agency or organization to audit the 2014 Corporate Responsibility report.At IBM,we regularly review our strategy and approach to corporate responsibility to help us identify and prioritize the issues of relevance to our

5、business and our stakeholders.In 2014 we engaged Business for Social Responsibility,a global nonprofit business network and consul-tancy dedicated to sustainability,to conduct a materiality analysis.That analysis maps corporate responsibility priorities to IBMs business strategy,stakeholders,and imp

6、act on global society.This process was completed in 2014 and the results have been considered in the approach and content of this report.About this report 3 Chairmans letter 5 Our approach to corporate responsibility 8 Year in review 13 Awards and recognition 16 Performance summary 20 Communities 42

7、 The IBMer 52 Environment 94 Supply Chain 108 GovernanceCorporate Citizenship&Corporate Affairs 3No enterprise thrives for a century if it does not do two things supremely well.It must have a clear sense of its enduring purpose and values.And it must continuously transform everything else about itse

8、lf.At IBM,of course,we transform technology.We have been a leader in every era of computing in the modern age from tabulating,to programming,to the new age of cognitive computing,pioneered by IBMs breakthrough Watson system.We have not waited for others to disrupt us.For 104 years,we have disrupted

9、ourselves.But it doesnt stop there.IBM became the iconic modern corporation by innovating everything from equal employment and diversity to environmental stewardship and privacy policy.Most broadly,we have helped shape modern industry and society.IBM created the information infrastructure for financ

10、e,air travel,education,security,energy,and beyond.We enabled Social Security.We helped create the field of computer science.We helped put a man on the moon.Today,with Watson,we are helping transform healthcare.Purpose-driven transformation is in our DNA.IBMers have always taken this on as a personal

11、 goal.Its why people come here the chance to reinvent not just technology and business,but the world.In this report,you will see what this looks like in practice how we integrate both our citizenship and business strategies,driving systemic societal transformation across every Transforming business,

12、technology and society4 2014 IBM Corporate Responsibility Reportdimension of our engagement with civil society.And you will see it not just in programs,but in the passion and innovation of individuals.For example:Transforming school.This June,the first class of students at Pathways in Technology Ear

13、ly College High School in Brooklyn,New York,graduated.P-TECH is not just a new program it is a new model of education,providing a high school diploma,a cost-free associate degree and a pathway to the jobs of the future.Since its launch in 2011,P-TECH has expanded rapidly,with expectations of reachin

14、g nearly 100,000 students in 100 schools in the United States and Australia by 2016.Students in the inaugural P-TECH class started taking college-level courses in 10th grade.Six of them graduated two years ahead of schedule,and three of those are coming to work at IBM.I couldnt be prouder of these k

15、ids,whose stories tell of lives transformed and an initiative that can transform education in America.Transforming teacher support.In September 2014,IBM unveiled the proof of concept for a new way to improve teaching.Applying IBMs breakthrough cognitive computing system Watson,it provides just-in-ti

16、me guidance and mentor-ship to teachers.In much the same way that Watson is helping doctors identify the best medical treatment,we will now help early-grade math teachers unlock their students passion for math through personalized lessons and learning strategies.Free to all teachers,the pilot begins

17、 in New York State this Fall.More grades and subject areas will be added in years to come.Transforming citizen diplomacy.Through more than a thousand teams across 35 countries,more than 3,000 IBMers have made Corporate Service Corps IBMs pioneering program modeled on the Peace Corps into a new model

18、 of citizen diplomacy,leadership development,and public-private collaboration.These high-performing IBMers have tackled issues ranging from the environment,to healthcare,to economic growth.The US State Department said that CSC has reimagined the role of global business in the developing world.It has

19、 also given thousands of IBMers a life-changing growth experience.Transforming cities.Through IBMs Smarter Cities Chal-lenge,the companys largest citizenship initiative,more than 700 IBMers have worked with leaders of 116 cities to reimag-ine their approach to long-standing problems including neighb

20、orhood decline in Syracuse,New York,sustainable growth in Perth,Australia,and economic growth in Zapopan,Mexico.Cities around the world compete for Smarter Cities Challenge grants,with 16 new winners announced in May 2015.And more than 5,000 Impact Grants have enabled thousands of IBM pro bono consu

21、ltants to help urban not-for-profits in more than 70 countries.These and many other examples of societal transformation at scale are described in this report.Youll read about new approaches to disaster recovery,about more than 270,000 IBMers who have engaged in improving their communities through th

22、e On Demand Community,and more.These efforts are central to why we are confident about IBM enjoying a second century of success.We aim to be essential to our clients and to the world.We are able to be so,thanks to a group of people united by a distinc-tive purpose,by shared values and by daily pract

23、ices that make their values real.These are IBMers,who are the true authors of this report.Virginia M.Rometty Chairman,President and Chief Executive OfficerCorporate Citizenship&Corporate Affairs 5IBM pursues the highest standards of corporate responsibility,from how we support and empower our employ

24、ees,to how we work with our clients,to how we govern the corporation.In this section,you will find more detail about our approach to corporate responsibility and corporate citizenship.IBM has been in business for more than 100 years,a length of time that speaks to the sustainability of our business

25、practices and to our ability to transform ourselves as markets and industries change.We have nearly 400,000 employees and do business in more than 170 countries.And we have a supply chain of more than 18,000 suppliers.Our definition of corpo-rate responsibility includes such diverse aspects as envir

26、onmen-tal responsibility;social responsibility to our workforce,clients and business partners;innovation to address critical societal needs in the communities in which we operate;and a culture of ethics and integrity guided by a rigorous system of corporate governance that promotes transparency on a

27、 global basis.IBMs large and complex operations involve a vast ecosystem of stakeholders,including shareholders,employees,suppliers,non-governmental organizations,public officials and commu-nity organizations.Exceeding the expectations of all of these varied interests is part of our corporate cultur

28、e and integral to our business strategy.None of these stakeholders is considered secondary to another.They all are equally important,and we believe that all should benefit from IBMs operations.Thomas Watson Jr.,IBMs second chairman and the son of its founder,put it this way:“Corporations prosper onl

29、y to the extent that they satisfy human needs.Profit is only the scoring system.The end is better living for us all.”IBM is pioneering many of the technologies that are driving global business and societal progress,from cloud computing to mobile technologies,and from big data to analytics.Our resear

30、ch and development organization,IBM Research,spends nearly$6 billion each year to fund research on technologies that address urgent human needs.IBM has led the US list of patent recipients for 22 straight years and in 2014 set a record for earning the most patents ever in a single year(7,534).“IBMs

31、patent leadership over more than two decades demon-strates our enduring commitment to the kind of fundamental R&D that can solve the most daunting challenges facing our clients and the world,”says IBM Chairman,President and CEO Ginni Rometty.Guiding principlesWe follow four guiding principles in our

32、 corporate responsibil-ity efforts:Alignment to values A company must be true to its values in all of its activities both internal and external.IBMs core values have remained consistent and are embedded in all our citizenship activities.These values are:Dedication to every clients success Innovation

33、 that matters,for our company and for the world Trust and personal responsibility in all relationshipsOur senior management is ultimately responsible for our economic,environmental and societal performance,as well as compliance with laws,regulations and the corporate policies that govern our operati

34、ons and practices worldwide.This responsibility begins with our CEO and includes the IBM Board of Directors and its committees that regularly review performance and compliance.A Corporate Responsibility Steering Committee,made up of executives from all relevant global functions across IBM,coordinate

35、s our corporate responsibility activities.Chaired by the vice president of Corporate Citizenship and Corporate Our approach to corporate responsibility6 2014 IBM Corporate Responsibility ReportAffairs,the Steering Committee includes members from human resources,employee well-being,corporate governan

36、ce,environmental affairs,governmental programs,supply chain and corporate citizenship.Through all of our community efforts,as through our business pursuits,we seek to provide meaningful leadership in creating solutions,bringing them to scale and making them sustainable.We also believe that good corp

37、orate citizenship is good for business.For example,strong communities and strong schools go hand-in-hand with strong business enterprises,which are directly connected to jobs and economic growth.This is how our good corporate citizenship can produce real value for society and all of IBMs stakeholder

38、s.“To build a smarter planet and to run a smarter enterprise it turns out that your business and citizenship strategies must be more than aligned.They must become one.This is a fairly novel way to look at business and at corporate responsibility.Its very different from checkbook philanthropy or even

39、 traditional notions of giving back or CSR.And speaking as an IBMer,I believe it comes from the core of our culture,values and purpose as an enterprise to be essential to our clients and to the world,”says Rometty.Cross-sector collaboration We work closely with the public and private sectors,includi

40、ng local,regional and national governments,nonprofit organizations and school systems.We engage with highly qualified public and civic entities that are deeply committed to solving problems,finding solutions and bringing them to scale.Solving problems by leveraging the full range of our company reso

41、urces Finding and implementing solutions that can help attack problems at their roots requires full utilization of IBMs technologies and expertise.For this reason,we favor rolling up our sleeves and being intimately involved over just writing checks.We collaborate with people,compa-nies and governme

42、nts across sectors and silos to concentrate efforts on fewer,more comprehensive programs that can help address issues that no single entity can manage alone.Impact and measurement Whether its taking on some of the unique and complex problems of the worlds cities or devel-oping schools that prepare s

43、tudents for 21st-century careers,we endeavor to affect widespread,measurable and sustainable change.We measure that change by developing a set of comprehensive desired outcomes and key performance indicators for each program we initiate.To maximize the impact of our investments,we plan for the longe

44、vity and sustainability of our solutions by ensuring that they are scalable and transferable.Stakeholder engagementAt IBM,stakeholder engagement is integral with business engagement and collaboration working shoulder-to-shoul-der with communities,governments,investors,and the social sector.Here are

45、a few examples:In education,IBM has forged key partnerships with govern-ments,school districts,postsecondary education institutions and corporate partners in an innovative initiative to close the skills gap and blaze a clear pathway from high school to college and career.We understand that collabora

46、tions and partnerships are essential to overcoming societal challenges that are too big for any single entity or industry sector to manage alone.Thats why IBM works with a variety of education stakeholders in-cluding teachers,labor leaders,corporations and nonprofit organizations to help bring about

47、 transformative and sustainable change to benefit the greater society.As a former deputy chancellor of the New York City Public Schools,and recent appointee as a trustee of the State University of New York,IBM Corporate Citizenship and Corporate Affairs Vice President Stanley S.Litow brings a unique

48、 set of skills and deep personal commitment to our education initiatives.Corporate Citizenship Director Maura Banta formerly chair of the Massachusetts Board of Education for Elementary and Secondary Education,now serving on the Massachusetts Board of Higher Education also leverages her knowledge an

49、d expertise in the education sector on behalf of IBMs initiatives.Corporate Citizenship&Corporate Affairs 7IBM collaborates with a select group of entities in efforts to improve population health.Dr.Kyu Rhee represents IBM on the board of the Robert Wood Johnson Foundation and has worked closely wit

50、h the foundation to build a multi-stakeholder collaboration that focuses on public health in the communities where we live and work.Dr.Rhee also provides consultation to the Institute of Medicine on various health issues.Dr.Lydia Campbell is a member of the Centers for Disease Control and Prevention

51、 Foundation Corporate Roundtable,where she focuses on building strong public-private partnerships to tackle challenges such as responding to the Ebola crisis.IBM has continued its collaboration and partnership with the Nature Conservancy(TNC)in several ways,including partnering with it to develop an

52、d refine a technology system aimed at helping to preserve the Amazon rainforest.IBM also participates in the Latin American Conservation Council(LACC),which works with TNC to develop strategies for the design and implementation of projects aimed at addressing water security,sustainable food security

53、 and smart infrastruc-ture.IBM Chairman,President and CEO Ginni Rometty is a member of the LACC of the Nature Conservancy.Each year,IBM meets with representatives of the socially responsible investment community to discuss our corporate responsibility report.IBMs vice president of Corporate Citizens

54、hip and Corporate Affairs leads the discussion,which highlights IBMs service programs on specific societal issues,including the environment,community economic develop-ment,education,health,literacy,language,and culture.Mr.Litow also serves as president of the IBM International Foundation,a private f

55、oundation wholly owned and funded by IBM that is charged with developing and funding educational,cultural,and other initiatives on a global level.IBM actively seeks to work with organizations that take similar approaches to local,national and global corporate citizenship and sustainability.We often

56、play a leadership role in these organizations,which in turn influence our approach to corporate responsibility.Some of the organizations we work with are listed below:Business for Social Responsibility Carnegie Endowment for International Peace Committee Encouraging Corporate Philanthropy Center for

57、 Climate and Energy Solutions Corporate Responsibility Association Council on Foreign Relations CSR Asia CSR Europe Electronic Industry Citizenship Coalition European Academy of Business in Society Meridian International Center Points of Light Institute Corporate Council The Conference Board The Con

58、servation Fund The Environmental Law Institute The Nature Conservancy US Chamber Foundation Center for Corporate Citizenship US Chamber of Commerce United Way Wildlife Habitat Council World Environmental Center8 2014 IBM Corporate Responsibility ReportAt IBM,corporate responsibility isnt about gener

59、ating flattering headlines or checking off items on a list.Its about demonstrating what we believe in through the actions we take,the examples we set and the priorities that guide us.When high standards of corporate responsibility are achieved,they benefit not only the company,but also our employees

60、,our clients and the communities around us.Our commitment is evident in the business we pursue,the partnerships we estab-lish,the relationships we build with all of our stakeholders,and the achievements weve attained.Each year,we strive to evolve our corporate responsibility goals as the world aroun

61、d us transforms;2014 was no exception.There are five aspects of IBMs corporate responsibility activities that are of particular interest to our stakeholders:1.The ability of IBM to positively affect societal progress in communities2.The support of our employees and communities3.The impact of IBMs pr

62、oducts and operations on the environment4.The management of our global supply chain5.The governance,ethics and integrity of our companyThis section highlights our activity in 2014 in these five key areas of corporate responsibility.For more detailed informa-tion,please visit our corporate responsibi

63、lity website.CommunitiesIn 2014,IBM expanded and deepened efforts to help govern-ments,nonprofits,educators and communities transform themselves by helping to manage their toughest challenges.We leveraged our technologies,our expertise and our employ-ees commitment to service across a broad spectrum

64、 of engagements around the world.Below are selected examples of IBMs corporate responsibility efforts in 2014:Launched in 2011,IBMs innovative Pathways in Technology Early College High School(P-TECH)grades 9-14 School Model shifted into high gear in 2014.The P-TECH network grew to 27 IBM-and partner

65、-affiliated schools across urban,suburban and rural areas in three states.Forty P-TECH schools affiliated either with IBM or with one of the nearly 100 companies that has joined the P-TECH revolution are expected to be operational for the 2015-16 school year,and we expect 100 P-TECH model schools ac

66、ross five states and two countries to serve tens of thousands of students by fall 2016.Taking the P-TECH model to scale would be meaningless without results,and P-TECH schools have delivered on that promise.Attendance rates are significantly higher than those of other schools.Students from historica

67、lly underserved commni-ties are making honor rolls for the first time,meeting the standards for timely promotion and graduation,taking and passing significant numbers of full-credit college courses while in high school,and positioning themselves to earn their high school diplomas and college degrees

68、 on accelerated schedules.Six young scholars from Brooklyn P-TECHs inaugural class began the 2014-15 school year as high school students but finished it as college graduates earning their degrees two years ahead of schedule.All six received job offers from IBM,and three will be attending four-year c

69、olleges and universities with scholarships.Year in reviewCorporate Citizenship&Corporate Affairs 9P-TECH remains an adaptable model that works within existing public school budgets and admits students without“cherry picking”or testing.As nearly 100 corporations from global enterprises to regional bu

70、sinesses partner with school districts and community colleges to provide young people with educations that are rigorous and relevant,P-TECH is helping a generation bridge the skills gap,redefine its potential and reshape its destiny.IBMs Corporate Service Corps(CSC)provides pro bono consulting to co

71、mmunity organizations and governments in developing economies to underpin our commitment to citizen diplomacy.The IBM Smarter Cities Challenge grant program deploys teams of IBMs top talent who deliver pro bono expertise to cities and regions faced with the unique challenges of urban environments.In

72、 2014,we broadened the reach of these programs by forging essential cross-sector partnerships and expanding the number of cities and commu-nities that benefitted.CSC forged new partnerships with clients,government entities and nonprofits on significant projects focused on protecting womens health an

73、d preserving the environment.In Ghana,a CSC team collaborated with the Ghana Health Service and researchers from the Yale School of Medicine on an initiative to reduce mother-to-child HIV transmission.In Peru,the CSC worked with Becton Dickinson&Co.and the nonprofit CerviCusco clinic to expand outre

74、ach and cervical cancer testing to a larger population of women from under-served and often impoverished rural areas.And in the Amazon rainforest of Brazil,CSC partnered with The Nature Conse vancy and local governments on a project to broaden the use of an online environmental portal to track land

75、ownership and develop environmental management strategies that allow for economic growth.IBMs largest philanthropic initiative,the Smarter Cities Challenge,has delivered pro bono consulting valued at more than$50 million since 2010.During that time,we deployed 700 IBM experts in teams to work with 1

76、16 cities and regions around the world.Of particular note in 2014:Syracuse,New York,where a Smarter Cities Challenge team helped develop strategies that led to a 69 percent year-to-year increase in the collection of delinquent property taxes and fees(which was recognized by the 2014 Secretaries Awar

77、d for Public-Private Partnerships awarded by the Department of Housing and Urban Development,the Department of Agriculture,and the Council on Foundations);Perth,Australia,where a Smarter Cities Challenge team helped city officials develop a roadmap for improving the essential services infrastructure

78、 while reducing costs;Zapopan,Mexico,seeking to increase its role as a leading food and beverage producer by linking researchers and large and small producers across the production chain more effectively;and Dublin,Ireland,where an IBM team that included financial experts from HSBC developed an asse

79、ss-ment of the business potential for municipally owned and distributed solar energy.IBM Impact Grants enable pro bono skills-based volunteerism through delivery of IBMs advanced capabilities in cloud,analytics,mobile,social and security to nonprofits and schools in local communities in more than 70

80、 countries around the world.In 2014,IBM delivered more than 500 Impact Grants.In China,an Impact Grant helped the One Foundation develop a strategic plan to improve fundraising and operate more efficiently.In Japan,an Impact Grant including IBM SPSS Predictive Analytics software enabled us to provid

81、e data-driven insights to combat youth unemployment.An Impact Grant to the American Red Cross International Services department helped them evaluate strategies for using cloud-based tools for information management following disasters and other crises.Enabled by an Impact Grant,a five-day training s

82、ession for more than 450 Egyptian govern-ment ministry managers helped them improve their leadership,social media and project management skills.A small-business resource marketing grant helped Nigerias National Associa-10 2014 IBM Corporate Responsibility Reporttion of Women Entrepreneurs provide bu

83、siness planning training to its constituency.And in the United States and United Kingdom,IBM and our partners Corporate America Supports You and the Military Spouse Corporate Career Network launched the Veterans Employment Initiative to provide data analyst training and job placement assistance for

84、post-9/11 era veterans.The IBMerThroughout 2014,IBM launched or furthered a number of initiatives designed to give our employees the tools they needed to develop,learn and transform.We started the Watson Ambassador Program to train IBMers in telling the story of our cognitive technology that helps p

85、eople make better and more informed decisions.Last year,thousands of IBMers voluntarily participated in the training course,and many became committed Watson Ambassadors.We also trained IBM HR professionals worldwide in the use of big data and analytics to enhance their effectiveness as their profes-

86、sion transforms.We strive to help our employees adapt to the changing world around them by encouraging them to examine not just their individual health,but the overall health of the communities they live in.In 2014,we supported this initiative during the Ebola outbreak in West Africa.In response,IBM

87、 launched a social media platform to centralize global workforce communi-cations,workplace infection control management,travel guidance and hardship considerations for employees in affected communities.In addition,IBM provided a number of social tools to help employees become better-informed consume

88、rs of their healthcare benefits.In 2014,IBM continued support for our constituent groups.We received prestigious awards for Lesbian,Gay,Bisexual,Transgender workplace equality and the advancement of women.We furthered our support for people with disabilities by creating a learning framework for acce

89、ss to technical and leadership development opportunities.And we leveraged the Global IBMers Community on our internal website during our annual Cultural Adaptability Awareness Week to encourage IBMers to explore,learn about,and share their cultural experiences with others.IBMs leadership development

90、 efforts in 2014 focused on meet-ing todays changing business needs with agility and foresight.We launched the Faculty Academy to advance the culture and practice of leader-led employee development.We created the IBM Manager Journey program to support leadership develop-ment at all levels of managem

91、ent.And our Growth and Transformation Team worked to create a more agile IBM through eight experiments across three geographies,culminat-ing in the development of the Agile Toolkit and the IBM Agile Academy.EnvironmentThis report marks a quarter century of IBMs sustained,annual,voluntary corporate e

92、nvironmental reporting.Our comprehensive environmental programs range from energy and climate protection to pollution prevention,chemical and waste management,resource conservation,and product design for the environment.IBMs energy conservation and climate protection programs are highlighted here be

93、cause of the global interest in this topic.In 2014,we achieved outstanding operational results in this area and continued to leverage our research,technologies and solutions to help clients and the world advance in ways that are more energy-efficient and protective of the planet.Energy conservation

94、across the enterpriseIn 2014,IBMs energy conservation projects across the company delivered savings equal to 6.7 percent of our total energy use,surpassing our annual goal of 3.5 percent.These projects saved and avoided the consumption of 325,500 megawatt-hours(MWh)of electricity and 267,200 million

95、 British thermal units(MMBtu)of fuel oil and natural gas,avoiding 142,000 metric tons of carbon dioxide(CO2)emis-sions.Our 2014 conservation measures also saved$37.4 million in energy expenses.Between 1990 and 2014,IBM saved 6.8 million MWh of electricity consumption,avoided 4.2 Corporate Citizenshi

96、p&Corporate Affairs 11million metric tons of CO2 emissions(equal to 61 percent of the companys 1990 global CO2 emissions),and saved$550 million through annual energy conservation actions.New renewable electricity procurement goalIn February 2015,IBM established a new goal to procure 20 percent of it

97、s annual electricity consumption from renewable sources by 2020.To achieve this goal,IBM plans to contract for over 800,000 MWh per year of renewable electricity enough to power a city of 100,000 people.IBM works with its electricity providers to directly procure renewable electricity to supply IBMs

98、 facilities,making a clear connection by matching purchases to consumption as opposed to purchasing renewable energy certificates as offsets.New third-generation CO2 emissions reduction goalIBM has aggressively reduced greenhouse gas emissions since 1990 and has had an annual worldwide energy conser

99、vation goal since 1996.From 1990 to 2005,IBMs conservation actions helped us avoid three million metric tons of CO2 emissions an amount equal to 40 percent of our 1990 emissions.We then exceeded our second-generation CO2 emissions reduction goal to reduce operational CO2 emissions by 12 percent from

100、 2005 to 2012,achieving a further reduction in CO2 emissions of 15.7 percent.Building on this accomplish-ment,IBM established its third-generation goal in February 2015 to reduce CO2 emissions associated with IBMs energy consumption 35 percent by year-end 2020 against a base year of 2005,adjusted fo

101、r acquisitions and divestitures.This represents an additional 20 percent reduction,from year-end 2012 to year-end 2020,over the reductions achieved from 2005 to 2012 under IBMs second-generation goal.Leveraging analytics for further efficienciesWe use IT-based monitoring and management systems to op

102、timize our operations and reduce the use of energy.We have implemented real-time monitoring and energy management for systems controlling more than one-third of our building energy use and 60 percent of our data center and IT lab energy use.IBM has achieved an average of 10 percent reduction in annu

103、al energy use since 2011 for the buildings and systems monitored and managed by our TRIRIGA Real Estate Environmental Sustainability Manager(TREES)solution.In 2014,the 28 sites monitored and managed by TREES achieved savings of 30,500 MWh and$1.6 million.We make this and other energy management solu

104、tions available to our clients to help them achieve greater operational efficiencies.Energy solutions for a more sustainable futureIBM is applying its research and technologies to help the world use energy more efficiently and to improve renewable energy systems.For example,IBMs energy and utility o

105、fferings combine data from available sensors and sources,then apply analytics and advanced weather forecasting to that data.The resulting information enables enhanced control of energy distribution that integrates conventional and renewable electricity generation sources with non-conventional storag

106、e assets to help deliver electricity reliably to commercial and residential consumers.Working with a range of leading partners,IBMs solutions for energy management can help to power a more environmentally sustainable future.Supply ChainIBM buys from suppliers from nearly 100 countries and has infuse

107、d social and environmental responsibility into the fabric of our business relationships.We work diligently with our suppliers to encourage them to achieve improvements within their operations and to cascade this mindset throughout their upstream supply chain,across various aspects of corporate respo

108、nsibility.The scope of our work spans the requirement for suppliers to implement and sustain a Social and Environ-mental Management System,to embrace the elements of the Electronic Industry Citizenship Coalition(EICC)Code of Conduct,to set voluntary environmental performance goals,to measure perform

109、ance,and to report publicly in order to increase the transparency of our supply chain.12 2014 IBM Corporate Responsibility ReportIn 2014,we continued our decade-long supply chain assess-ment activities by collaborating with our suppliers on 107 full-scope audits and 69 re-audits in 21 countries.Thes

110、e third-party audits measured compliance to the EICC Code,version 4.0.During 2014,IBM and other members of the Conflict-Free Sourcing Initiative(CFSI)continued to leverage our collective resources and made significant progress toward achieving a supply chain with socially responsible sources of tin,

111、tantalum,tungsten and gold.CFSI frequently updated its web-based listing of conflict-free smelters,highlighting companies that successfully completed their rigorous assessment.Last year also saw an incremental update of the CFSI Conflict Minerals Reporting Template(CMRT)and dashboard.This survey pro

112、vides companies operating in multiple sectors with a common format for their upstream suppliers to identify the four focus materials,the smelters used and,if known,the coun-try of origin of the raw materials.IBM has used successive versions of the CMRT to account for its use of the focus materials.I

113、n 2014,our efforts focused on harnessing the work of the past four years in preparing the reporting documenta-tion filed on June 1,2015,with the US Securities and Ex-change Commission as required by the Dodd-Frank Wall Street Reform and Consumer Protection Act,section 1502;specifically,the Specializ

114、ed Declaration Form and related Conflict Minerals Report.At the end of 2014,nearly 50 percent of IBMs upstream smelter network was determined conflict-free by means of the CFSIs third-party assessment protocol a significant increase from the prior year.IBM also continued its long-term commitment to

115、developing a base of diverse suppliers,with global purchases totaling$2.9 billion,inclusive of first-tier and second-tier companies.To help our diverse suppliers,we maintained our support of and engagement with organizations worldwide that are dedicated to the nurturing and development of this valua

116、ble element of our global supply chain.GovernanceOur efforts to govern the conduct of the company,manage risk and contribute to public discourse in 2014 included a number of new and enhanced initiatives.Among these were online courses in ethics and integrity education for new employees,IBMers promot

117、ed to management positions,and those taking assignments in emerging markets.More than 45,000 employ-ees took our survey on integrity at IBM,and the insights gleaned from their responses will inform our global ethics and integrity programs.In 2014,we also partnered with US universities to support the

118、 Young African Leaders Initiative fellows program,hosting 500 young African leaders for six weeks of networking and skills-building exercises in business,entrepreneurship and public policy.Our enterprise risk management activities in 2014 included a new structured assessment approach for risk scenar

119、io planning,designed to better prepare IBM to adapt to societys changing needs.We furthered our use of big-data automation to help gain end-to-end views of emerging risk and held risk work-shops with teams in Latin America and Europe.IBMs public policy efforts in 2014 were highlighted with the annou

120、ncement of a$100 million investment in South Africa,to be made over a period of 10 years.The Equity Equivalency Investment Program is one of our contributions to Broad-Based Black Economic Empowerment,an initiative of the South African government aimed at promoting economic transformation to enable

121、meaningful participation of disadvan-taged people in the economy.Corporate Citizenship&Corporate Affairs 13Every year,IBM is rated and recognized by publications,advocacy groups,governments and non-governmental organi-zations.Here we are proud to share highlights of our recogni-tion,just some of the

122、 many awards we received in 2014 from local,regional,national and international organizations.Fortune Most Admired Companies Fortune The Most Powerful Women in Business,Ginni Rometty Forbes Worlds Most Valuable Brands Interbrand Best Global Brands Thomson Reuters Top 100 Global InnovatorsCorporate r

123、esponsibility CR Magazine 100 Best Corporate Citizens Included in the Dow Jones Sustainability Index,North America EcoVadis Gold-level CSR rating International Association for Volunteer Effort Global Corporate Volunteering Program Winner HUD/USDA Secretaries Award for Public-Philanthropic Partnershi

124、ps to Smarter Cities ChallengeHR/diversity DiversityInc.Top 10 Companies for Global Diversity DiversityInc.Top 10 Companies for People with Disabilities DiversityInc.Top 10 Companies for LGBT Employees Working Mother 100 Best Companies Working Mother Top 10 Companies for Multicultural Women The Time

125、s Top 50 Employers for Women 2014 Workplace Pride Foundation Worlds Most LGBT-inclusive CompanyEnvironmentUnited States2014 Climate Leadership AwardIBM received a 2014 Climate Leadership Award from the US Environmental Protection Agency(EPA),the Association of Climate Change Officers,the Center for

126、Climate and Energy Solutions and The Climate Registry.The award recognized IBM for attaining our ambitious greenhouse gas(GHG)emissions reduction goal.IBM received the Climate Leader-ship Award for three consecutive years,2012-14.US EPA ENERGY STAR CertificationIBMs Leadership Data Center in Boulder

127、,Colorado,earned the EPAs ENERGY STAR certification,which signifies that the building performs in the top 25 percent of similar facilities nationwide for energy efficiency and meets strict energy efficiency performance levels set by the EPA.This is IBMs first ENERGY STAR certified data center.Awards

128、 and recognition14 2014 IBM Corporate Responsibility ReportUS EPA Environmental Merit AwardIBM Burlington,Vermont,was recognized with a 2015 Environmental Merit Award from the EPA for the sites efforts in reducing GHG emissions by more than 30 percent from 2010,while increasing semiconductor product

129、ion.The projects that contributed to those reductions included modifi-cations to semiconductor process equipment to significantly reduce the process gas flow,heat transfer fluid replacement and substituting gases with lower GHG potential into semiconduc-tor chamber clean operations.Vermont Governors

130、 AwardIBM Burlington,Vermont,received two 2015 Vermont Governors Awards for Environmental Excellence.One award was for the sites GHG emissions reduction efforts,and the second recognized the sites resource optimization at the industrial wastewater treatment plant.The optimization allowed significant

131、 reductions of electricity to run the plant,while improving process reliability and performance.IBM is the only entity in Vermont to receive the governors recogni-tion every year since the award program was established in 1993 22 consecutive years.Most Valuable Pollution Prevention AwardIBMs Burling

132、ton,Vermont,site received a 2014 Most Valu-able Pollution Prevention(MVP2)Award from the National Pollution Prevention Roundtable for resource optimization in our industrial waste water treatment plant,which resulted in reduced energy and chemical usage while maintaining water quality.This was the s

133、eventh time the IBM Burlington site has been recognized with an MVP2 Award.Environment Achievement AwardIBM Rochester,Minnesota,received an Environmental Achievement Award from Olmsted County and Rochester Public Utilities for the sites outstanding promotion of conser-vation.The award recognized IBM

134、 Rochesters work on chiller optimization and Smarter Buildings.Hong KongPlatinum Rating in Certificate of Energy Performance Recognition SchemeIBM China/Hong Kong was recognized for achieving a platinum rating in the Certificate of Energy Performance Recognition Scheme for office occupants in multi-

135、tenant office buildings from the Hong Kong Green Building Council Limited.Class of Excellence Wastewi$e LabelIBM Hong Kong received the“Class of Excellence”Wastewi$e label for our commitment to environmental protection and waste reduction in the Hong Kong Awards for Environmental Excellence.IndiaGol

136、den Peacock Award for SustainabilityIBM India received the Golden Peacock Award for Sustainabil-ity in 2014 from the Institute of Directors,India.The award recognized IBM for integrating sustainable development into its business strategy and operations,and for applying our expertise,research and tec

137、hnology to develop solutions that help our company,our clients,and the world to address environmental challenges and operate in ways that are more efficient and sustainable.Corporate Citizenship&Corporate Affairs 15JapanReduce,Reuse and Recycle AwardIBM Japan received a Reduce,Reuse,and Recycle(3Rs)

138、Award for sustainable IT management practices from the 3Rs Promotion Council in Japan.The award recognized IBM Japans reuse and recycling of end-of-life IT equipment and comprehensive contributions to resource and energy conservation.MexicoEnvironmental Excellence AwardIn June 2015,IBM Mexico was re

139、cognized with the Environ-mental Excellence Award from the Mexican Federal Environ-mental Protection and Enforcement Agency(PROFEPA)for our outstanding commitment to environmental protection,preservation and social responsibility,and for our continuous improvements in environmental performance.IBMs

140、imple-mentation of EPAs SmartWay program for all our shipments of goods in Mexico,and the development and execution of two Smarter City projects,were among the programs and projects recognized by the award.IBM Mexico has been certified under PROFEPAs Clean Industry Program since 2005.PhilippinesOuts

141、tanding Energy AwardIBM Philippines received an Outstanding Energy Award from the Philippine Department of Energy in the 2014 Don Emilio Abello Energy Efficiency Awards for their energy savings and carbon dioxide(CO2)avoidance.Supply chain Womens Business Development Center Corporation of the Year W

142、omens Business Enterprise National Council One of Americas Top Corporations WE USA 100 Corporations of the Year,Whos Who in Supplier Diversity Development Professional Womans Magazine Top Diversity Employers;Top Supplier Diversity Programs for Women;Top Lesbian,Gay,Bi-Sexual,Transgender-Friendly Com

143、panies;and Top Disability Friendly Companies US Agency for International Development Excellence in Mentoring US General Services Agency Mentor Protege of the Year European Diversity Awards Supplier Diversity Programme of the Year UK Employers Network for Equality and Inclusion Flexible/Agile Working

144、 and Inclusive Procurement awards DiversityB One of Americas Top 50 Organizations for Multicultural Business Opportunities Black Equal Opportunity Employment Journal One of Top Disability-Friendly Companies,and LGBT-Friendly Companies Minority Business News One of Americas Most Admired Corporations

145、for Supplier Diversity,and Leader in Supplier Diversity Development United States Hispanic Chamber of Commerce Million Dollar Club Asian Enterprise Corporation of the Year16 2014 IBM Corporate Responsibility ReportIBM relies on a series of metrics to measure our corporate responsibility efforts ever

146、y year.Below is a summary of the data in several important areas.Our key performance indica-tors(KPIs)for various parts of the business are also noted,along with some explanation.Denotes Key Performance IndicatorEmployeesLearningWe encourage IBMers to flourish by providing guidance and opportunities

147、 for career and expertise growth,with the intention of helping both the company and our employees succeed in this rapidly changing world.IBM blends traditional,virtual and work-enabling learning and development activities to accomplish this.This strategy allows us to provide timely,comprehensive and

148、 targeted learning through efficient,effective learning delivery mechanisms.20102011201220132014Learning investments worldwide($M)547466477525482*Learning hours worldwide(M)28.627.4334025.8Learning hours per employee6763788262.5*IBM invested more than$482M in 2014,and employees spent more than 25 mi

149、llion hours on personal development.The per-capita spending on learning increased approximately 4.5%in 2014 over 2013.Women in the workforceFor more than 100 years,IBM has been dedicated to address-ing the specific needs of women in our workforce and to creating work-life and career development prog

150、rams that address needs.We are committed to the progress and leader-ship development of women in our workforce and to providing opportunities across the more than 170 countries where we do business.Women in the workforce%20102011201220132014Global workforce28.128.130.030.131.1Global executives21.421

151、.522.323.223.9Managers24.824.625.626.026.5Global illness/injury rateGlobal illness/injury rate20102011201220132014Total number(per 100 employees)0.270.330.290.300.42VolunteeringIBM supports and encourages employees and retirees in skills-based volunteering in their local communities around the world

152、.Retiree and employee volunteer tours(K)20102011201220132014Asia Pacific111663116117121Europe,Middle East,Africa198430216201212Latin America44152394867North America1,1101,9561,2101,1301,132*IBM celebrated its Centennial in 2011-12 and the exceptionally high volunteer hours reflect the many special v

153、olunteer projects associated with the Centennial.GivingIBM tracks and reports global corporate contributions by issue,geography and type of grant.Giving by issue is important,as our goal is to maintain education as our primary focus by using IBMs innovative skills and technology to improve student p

154、erformance.Giving by geography is also important to help us understand the alignment of our resources with our global operations.But the type of our giving a combination of services,technology(including software),and cash designed to transform approaches to societal challenge and achieve measureable

155、 outcomes is what we believe distin-guishes IBM.Performance summaryCorporate Citizenship&Corporate Affairs 17While education is our highest priority,educational improve-ment cannot be achieved unless its connection to other issues is understood.Consequently we intend to maintain strategic investment

156、s in human services,culture,health and the envi-ronment.In addition,it is vitally important that we maintain the flexibility to address new initiatives and meet extraordinary external conditions such as disaster relief and recovery.We believe that our contributions in 2014 met these goals.IBM operat

157、es in a global,fully integrated fashion.This is reflected in the distribution of our citizenship contributions by geography.Some of our contributions are given on a globally competitive basis,so geographical distribution may vary due to the number and quality of applications.By type of contribu-tion

158、,technology and services as a percentage of total contribu-tions increased in 2014,consistent with our focus on providing transformative and effective solutions.We do not set goals for percentage change in contributions year over year,nor for giving by geography or by type of contribution.We focus i

159、nstead on increasing the quality of our work with organiza-tions on projects that successfully use our most innovative solutions and have a significant and measureable impact on key social issues.Current trends in contributions will not necessarily continue,but rather will be determined within the f

160、ramework of our goal to increase the effectiveness of our contributions.Global corporate contributions by issue($M)20102011201220132014Education151.5141.8143.0147.1149.2Culture3.23.83.73.03.6Human Services7.717.916.917.320.1Health4.34.53.53.53.7Other16.122.724.832.030.7Environment6.45.45.25.03.1Tota

161、l189.2196.1197.1207.9210.4Global corporate contributions by type($M)20102011201220132014Cash39.346.942.641.436.8Technology105.391.399.2100.2104.4Services44.657.955.366.369.2Total189.2196.1197.1207.9210.4Global corporate contributions by geography($M)20102011201220132014United States75.870.869.975.77

162、7.8Asia Pacific34.836.335.937.540.3Canada6.86.87.17.86.9Europe,Middle East,Africa54.360.264.465.764.8Latin America17.522.019.821.220.6Total189.2196.1197.1207.9210.4EnvironmentIBM maintains goals covering the range of its environmental programs,including climate protection,energy and water conservati

163、on,pollution prevention,waste management,and product stewardship.These goals and our performance against them are discussed in this report.The goals identified here as KPIs are based on stakeholder interest and materiality.IBM considers all of its goals to be important metrics of the companys perfor

164、mance against its commitment to environ-mental protection.18 2014 IBM Corporate Responsibility ReportEnergy conservationIBMs goal is to achieve annual energy conservation savings equal to 3.5 percent of IBMs total energy use.In 2014 IBM again achieved this goal,attaining a 6.7 percent savings from i

165、ts energy conservation projects.Energy conservation20102011201220132014As%of total electricity use5.77.46.56.76.7Product energy efficiency IBMs product energy goal is to continually improve the computing power delivered for each kilowatt-hour of electric-ity used with each new generation or model of

166、 a product.Please see the product stewardship goals and performance table on page 71.Recycled plasticsIn 2014,17.1 percent of the plastic resins procured by IBM and its suppliers through IBMs corporate contracts for use in IBMs products were resins that contained 50-100 percent recycled content.Comp

167、aring only the weight of the recycled fraction of these resins to the total weight of plastics(virgin and recycled)purchased,12.1 percent of IBMs total plastic purchases in 2014 were recycled plastic versus the corporate goal of 5 percent.Recycled plastics20102011201220132014%of total plastics procu

168、red through IBM contracts for use in its products that have been recycled11.512.412.610.812.1Product end-of-life managementIBMs goal is to reuse or recycle end-of-life IT products such that the amount of product waste sent by IBMs product end-of-life management(PELM)operations to landfills or incine

169、ration for treatment does not exceed a combined 3 percent of the total amount processed.In 2014,IBMs PELM operations sent only 0.5 percent of the total processed to landfill or incineration facilities for treat-ment.Product end-of-life management20102011201220132014%of total processed sent by IBMs P

170、ELM operations to landfill or incineration for treatment0.60.40.30.30.5Hazardous waste managementIBMs goal is to achieve year-to-year reduction in hazardous waste generated from IBMs manufacturing processes,indexed to output.IBMs hazardous waste generation indexed to output decreased by 1.7 percent

171、in 2014.The primary factor for this decrease was a reduction in sludge containing fluoride and heavy metals from wastewater treatment at one manufac-turing site.Hazardous waste management20102011201220132014%change in hazardous waste generated from manufacturing operations indexed to output-21.6-3.5

172、+2.9+4.2-1.7Nonhazardous waste recyclingOur voluntary environmental goal is to send an average of 75 percent of the nonhazardous waste generated at locations managed by IBM to be recycled.In 2014,we recovered and recycled 86 percent of our nonhazardous waste.Nonhazardous waste recycling2010201120122

173、0132014%recycled of total generated7978878686Corporate Citizenship&Corporate Affairs 19Water conservationIBMs goal is to achieve annual water savings equal to 2 percent of total annual water usage in microelectronics manufacturing operations,based on the water usage of the previous year and measured

174、 as an average over a rolling five-year period.In 2014,new water conservation and ongoing reuse and recycling initiatives in IBMs microelectronics operations achieved an annual 3.3 percent savings in water use,resulting in a rolling five-year average of a 2.3 percent savings versus the 2 percent goa

175、l.Water conservation20102011201220132014%annual water savings in microelectronics manufacturing based on previous year usage and measured as an average over a rolling five-year period2.82.62.22.32.3Supply chain2014 global supplier spend was down$2.5 billion,affected by decreased revenue across IBMs

176、product and services lines,the completed divestiture of our System x server business to Lenovo and from leveraging marketplace pricing opportuni-ties.Geographic distribution of supplier spend remained consistent as our supply base is positioned to serve the needs of our customers on a global basis.D

177、iverse supplier spend declined on account of the divestiture of System x business to Lenovo and by a change in classification of a major supplier when its diversity ownership changed.Supplier spending by category20102011201220132014Services and general procurement(%)6464646771Production procurement(

178、%)3333333026Logistics procurement(%)33333Services and general procurement($B)22.123.422.822.121.6Production procurement($B)11.61211.59.77.8Logistics procurement($B)11.1110.9Supplier spending by locaton20102011201220132014North America(%)3534353637Asia Pacific(%)3534353533Europe,Middle East,Africa(%)

179、2223212123Latin America(%)89987North America($B)12.312.512.411.811.2Asia Pacific($B)12.212.512.411.49.9Europe,Middle East,Africa($B)7.58.37.47.06.9Latin America($B)2.73.23.12.623IBMs supplier social responsibility assessment practice requires that all audited suppliers create and submit a Correc-tiv

180、e Action Plan(CAP)for all non-compliance,with priority given to major non-compliances.The CAP forms a conduit,linking initial audit findings to supplier-generated improve-ments geared toward resolution of root causes with verification taking place through a re-audit scheduled following the completio

181、n of all improvement actions.The reduction in completed and accepted 2014 Corrective Action Plans was the result of the scheduling of 2014 full audits the majority of which took place in 4Q14.The CAPs for many of these audits were not received until 1Q/2Q 2015,thus are not included in the 2014 figur

182、es and will be accounted for in the 2015 calendar year CAP tally.Corrective action plans20102011201220132014Supplier corrective action plans completed and accepted31647331117514120 2014 IBM Corporate Responsibility ReportIBMs technology and talent have the power to help transform governments,institu

183、tions,communities and the quality of life for people around the world.Whether its improving education,revitalizing cities,addressing the challenges of economic growth and job creation,developing sustainable strategies for energy use and environmental protection,or establishing foundations for growth

184、 such as public health,environmental and economic sustainability,IBM and IBMers contribute innovative solutions to the worlds toughest societal challenges.Along the way,we recognize that no single company,entity or industry sector can address the planets biggest problems alone.In response,IBM seeks

185、out and forges the essential partnerships required to affect positive,transformative change.In this section,you will discover how IBMs corporate citizenship programs align with our companys overall business strategy to help bring about transformative and sustainable change in nearly every part of ou

186、r world.Education in communitiesQuality education:The engine of economic growthNothing is more fundamental to economic growth than building 21st-century skills.IBMs longstanding commitment to education has evolved over the years to anticipate the needs of a changing world.We have addressed issues of

187、 childhood and adult literacy,early childhood exposure to math and science concepts,and the shortage of qualified math and science teachers.In 2014 we witnessed a dramatic expansion of our grades 9-14 schools program,which we designed to forge stronger,more meaningful,and more sustainable connection

188、s between school and career.2014 also marked the beginning of a new era in the application of cognitive computing technology to the teaching profession,as IBM demonstrated the proof of concept for a no-cost,interactive,cognitive computing mentor available anytime to help teachers improve their teach

189、ing.P-TECH 9-14 school modelAmong the companys most significant education initiatives is IBM P-TECH(Pathways in Technology Early College High School)grades 9-14 model that transforms the structure of schooling as it connects secondary education directly to college and career.Developed in response to

190、 the global skills gap in science,technology,engineering and mathematics(STEM),each P-TECH model school is a public-private partnership among a public school district,a community college and a corporate partner that helps create a curriculum that tracks directly to the 21st-century labor market.Reco

191、gnizing that todays high-school curricula need to be rigorous and relevant enough to prepare graduates for college and career,P-TECH provides an integrated approach to learning that embeds workplace skills into a strong academic curriculum.IBM-sponsored P-TECH school programs include in-person and o

192、nline mentoring through IBM Mentor-Place,instruction in problem-solving and workplace skills,paid internships and the potential to be“first in line”for jobs CommunitiesCorporate Citizenship&Corporate Affairs 21upon graduation.All P-TECH programs extend through grade 14 and confer both the high-schoo

193、l diploma and a no-cost associate degree from each schools community college partner.“We want to expand STEM education that builds the skills employers are looking for now and in the future.Schools like P-TECH in New York offer one example of powerful new models that are already emerging.”US Secreta

194、ry of Education Arne DuncanP-TECH schools are open admissions(no admissions testing)public schools that work within existing district budgets and admit students of all abilities based on their expression of interest and desire to succeed.The program launched in 2011 with an inaugural school in Brook

195、lyn,New York,expanded to 27 schools by 2014,and is expected to serve nearly 100,000 students through 100 schools in the United States and Austra-lia by 2016.To facilitate that expansion,IBM created the PTECH.org website in 2014 to provide a structured and repeatable recipe for forging the public-pri

196、vate partnerships essential to launching a P-TECH school.“I was delighted to visit P-TECH while in New York.I believe this is an innovative and valuable education model for us to consider in Australia.”Hon.Tony Abbott,prime minister of AustraliaIn June 2015,six students from the first P-TECH school

197、in Brooklyn completed their program two years early earning their high-school diplomas and college associate degrees in just four years.Five of the six were the first in their families to graduate college and all six were offered positions with IBM;three will continue their educations with scholarsh

198、ips at four-year colleges and universities.P-TECHs first graduating class includes Cletus Andoh,headed to Syracuse University;Kiambu Gall,who will join IBM;Rahat Mahmud,who will enter the Macaulay Honors College at Queens College in New York City;Michelle Nguyen,who will attend Long Island Universit

199、y as the first in her family to graduate high school or college;Gabriel Rosa,who has accepted a position with IBM;and Radcliffe Sadler,who introduced President Obama during his visit to P-TECH and will be joining IBM.6 204 67%of those eligible,enrolled in at least one college course70%P-TECH student

200、s earned a grade ofC or better in 70%of all courses taken72%of fourth-year students have met both college readiness benchmarks90%Attendance RateGraduatesStudents22 2014 IBM Corporate Responsibility ReportLike most P-TECH students around the country,these young scholars came from socioeconomically di

201、sadvantaged back-grounds and underserved neighborhoods where residents typically lack access to quality education and subsequent employment.After expansion in Connecticut,the city of Chicago and across New York State,other areas including Colorado and Rhode Island are launching P-TECH schools.“Growi

202、ng Rhode Islands economy begins with strengthening our schools.By making a college degree or professional certification more affordable and accessible,we can help students build the skills they need to be successful and compete in the 21st-century economy.Thats why were pursuing the P-TECH model in

203、Rhode Island.”Rhode Island Governor Gina M.RaimondoHighlights from other P-TECH schools include:Sarah E.Goode STEM Academy Chicago,Illinois Opened in fall 2012.93 percent year-to-date attendance,above the district high school average of 90 percent.Nearly 40 percent of third-year students enrolled in

204、 college courses in spring 2015.Students enrolled in college courses have earned an average of 13 college credits.17 third-year students have already earned between 26 and 30 credits and will be eligible to earn an associate degree by the spring of 2017.Excelsior Academy Newburgh,New York Opened in

205、fall 2014.98 percent attendance rate through first marking period,surpassing the district high school average of 93 percent.66 percent of all students made the honor roll during first quarter.Norwalk Early College Academy Norwalk,Connecticut Opened in fall 2014.98 percent attendance rate.42 percent

206、of students made the honor roll.“We are seeing great results at Norwalk Early College Academy(NECA),our first P-TECH school in Con-necticut.With three new schools in the works,and with 16 NECA scholars currently on track to graduate with their associates degree in four years and ready to fill jobs a

207、t companies like IBM we are creating a new paradigm for education in our state.”Connecticut Governor Dannel P.MalloyIt is expected that,by 2016,100 corporations will have joined IBM in supporting P-TECH schools and expanding the P-TECH network.Together,we are strengthening the connection between hig

208、h school,college and career,and providing a clear pathway to the middle class for historically underserved young people.With the help of dedicated teachers,IBM and our corporate partners,P-TECH students are defying the expectations of place as they transform them-selves,the workplace and the world o

209、f education.Members of the P-TECH class of 2015 with Founding Principal Rashid Ferrod DavisCorporate Citizenship&Corporate Affairs 23Codename:Watson Teacher AdvisorQuality teaching is critical to effective education.Yet,teachers often lack the opportunities and resources for professional development

210、 to improve their classroom skills.Thats why IBM is applying innovative technology to the challenge of improving teacher quality.The IBM Watson cognitive computing system is built to mirror the human learning process observing,interpreting and evaluating information to make informed decisions.Watson

211、 is transforming data-intensive industries such as healthcare,where new information becomes available at speeds and in volumes far too great for humans to maintain up-to-the-minute expertise.In September 2014,IBM unveiled the proof of concept for Codename:Watson Teacher Advisor an application of IBM

212、 Watson to the profession of teaching before an audience of 100 education thought leaders,policy makers and funders.This breakthrough application of technology harnesses the power of IBM Watson cognitive computing to provide just-in-time guidance and mentorship to help teachers improve their teachin

213、g.The session included a panel discussion among education leaders and teachers about how the new system could be a game changer for educators.The response was overwhelmingly positive,confirming that the vision and general direction for the development of the technology was on course.When grounded in

214、 research and developed in conjunction with experts in the field,Codename:Watson Teacher Advisor holds great promise in strengthening teaching across the United States,with potential applications in other areas of the world.“Imagine teachers having high-quality,vetted lesson plans and pedagogical re

215、sources at their fingertips.That is what Watson technology promises to do.The initial focus on math in grades three through five is important teaching the concepts of math becomes more complicated in these grades,with fractions being the gateway for further learning.”Mitchell Chester,commissioner of

216、 elementary and secondary education,Commonwealth of MassachusettsWatson Teacher Advisor will be the worlds first advanced cognitive computing tool focused exclusively on supporting and strengthening the ability of teachers to improve instruc-tion and student achievement.Confidential,non-judgmental,e

217、nabled for mobile users,and totally free of charge,Code-name:Watson Teacher Advisor is being supported by philan-thropic funders including the Ford Foundation,the IBM Inter-national Foundation,and the Stavros Niarchos Foundation.With an initial focus on grade-three mathematics,we expect to launch a

218、pilot in the fall of 2015,and make it available to all teachers in North America by 2016.Education stakeholders and master teachers assembled at the Roosevelt House Public Policy Institute at Hunter College in New York City to witness a pre-production version of the new technology.24 2014 IBM Corpor

219、ate Responsibility ReportTeachers TryScienceIBMs Teachers TryScience program expands and reinforces teacher competency,initially focused on math and science.The program makes available,free of charge,471 lessons and 73 pedagogical strategies in 13 languages.Program achievements in 2014 include:Colla

220、borating with the National House of Science in Denmark to promote partnerships between educators and employers.This partnership has positioned IBM as an industry leader driving the STEM agenda in Denmark,and highlights the importance of public-private engagement in addressing the skills gap.Joining

221、with the Centre for Mathematics,Science and Technology Education in Africa(CEMASTEA)to provide STEM training for teachers in Ghana,Kenya,Nigeria and South Africa.CEMASTEA is the STEM teacher professional development agency of Kenyas Ministry of Education.Partnering with the South African Association

222、 of Science and Technology Educators(SAASTE),a nonprofit that works with teachers to enhance their effectiveness in STEM education.Together,Teachers TryScience and SAASTE representatives conducted a STEM education workshop for senior Department of Education officials.This work complemented an IBM Co

223、rporate Service Corps engagement to map Teachers TryScience content to South Africas national curriculum.In the United States in 2015,Teachers TryScience will offer more than 20 lessons mapped to next-generation science standards through a partnership with Achieve Inc.and the New York Hall of Scienc

224、e.Educators and administrators of education-focused nonprofits from around the world have praised Teachers TryScience for the ease with which it helps teachers and others improve their instructional effectiveness in critical STEM subjects.University relationsHigher learning is essential to the trans

225、formation of communi-ties,industries,and economies.IBM takes an active role in working with institutions of higher learning to improve and extend their curricula so that students are equipped with the knowledge and skills they need for todays job market.Our focus over the past few years has been to

226、engage with univer-sity faculty around the world to help transform their academic programs so they can create a larger pipeline of critical skills in key technologies such as big data,analytics,cybersecurity,mobile computing,digital commerce and cognitive computing.IBM does this by offering a rich s

227、et of resources through academic initiatives that provide faculty with no-cost access to software,course materials,videos and experts as well as opportunities to engage in real-world challenges.We have worked with more than 1,000 universities to enhance their academic programs.Among the highlights i

228、n 2014:The Jefferson Project at Lake GeorgeIn 2014,IBM provided a Shared University Research Award to the Jefferson Project at Lake George,a multi-year collabora-tion among IBM,Rensselaer Polytechnic Institute(RPI)and The Fund for Lake George that aims to make the 32-mile New York lake a global mode

229、l for ecosystem understanding and protection.Corporate Citizenship&Corporate Affairs 25A recent 30-year longitudinal study of Lake George has suggested that road salt incursion and invasive species are contributing to the degradation of the lakes overall health.Begun in 2013,the Jefferson Project fo

230、cuses on advancing the understanding of Lake Georges ecosystem through research,using advanced cyber-physical systems and coupled modeling of the ecosystem.The research involves a complex,intelligent,distributed cyber-infrastructure with numerous sensor plat-forms in and around the lake to measure p

231、hysical,chemical and biological parameters.This observational platform is linked to a computer modeling system that includes weather,hydrological(runoff),hydrodynamical(circulation)and biological(food web)models.The goal of the project is to reveal scientific findings that will help address natural

232、ecosys-tem management of the lake in areas such as water quality.Specifically,IBM is contributing our Deep Thunder weather forecasting technology,as well as a water circulation model of the lake developed by the IBM Research lab in Dublin,Ireland,and a precipitation run-off model created by IBM Rese

233、arch labs in So Paulo and Rio de Janeiro,Brazil,and Austin,Texas.RPI is contributing a biological model of the lake.Together,the project participants hope to create an essential point of contact for integrating models built with different time and space scales and for developing assets for an enviro

234、nmental monitoring,management and risk platform.Africa Skills InitiativeAccording to a McKinsey Global Institute report,Africa will have the largest workforce on the planet larger than Chinas or Indias by 2040.Yet skills development on the continent is a serious challenge that is expected to impact

235、Africas growth.In response,businesses,governments,universities and entre-preneurs are joining together to create a vibrant innovation ecosystem in Africa.Launched in February 2014,IBMs Africa Skills Initiative provides a multi-pronged approach to technical skills development in areas that include mo

236、bile,cyber-security,business analytics and big data.The components of this initiative include:Middle East Africa University Program for Africa provides free IBM software and course curricula in a private cloud environment for faculty and students at universities across Africa to study the subject ar

237、eas mentioned above.In 2014,universities in six countries enrolled in the program to gain access to the software.Highlights of the Jefferson Project at Lake Georges achievementsClick to see the complete infographic26 2014 IBM Corporate Responsibility Report IBMs Africa Technical Academy offers IBM c

238、ustomers,business partners and developers professional training and certification to enhance their technical depth.In 2014,Africa Technical Academy hosted events in six countries with more than 800 participants.IBMs LEADing to Africa program develops early professional talent around the world by pro

239、viding global IBM internship experiences to students interested in careers in Africa.Last year more than 200 interns participated in the program,representing at least 30 countries worldwide.In 2015,IBM intends to expand the Africa Skills Initiative to include academic tracks on cloud computing and t

240、o reach new universities,students,faculty,business partners and clients across the continent.With this initiative,IBM is committed to assist Africa in its transformation by helping to develop skills needed for the 21st century and creating a viable innovation ecosystem for Africa,our business and th

241、e world.Using predictive analytics to improve care for at-risk expectant mothersIn early 2015,IBM announced a project with the Irish Centre for Fetal and Neonatal Translational Research(INFANT)at University College Cork Maternity Hospital to help improve early detection and treatment of hypertension

242、 and pre-eclamp-sia in pregnant women.The vision for the Learning to Evaluate Blood Pressure at Home(LEANBH)project is to manage hypertension and pre-eclampsia in at-risk,expectant mothers in their own homes using remote monitoring of medical data.The program aims to reduce the number of unnecessary

243、 follow-up hospital visits,lowering the addi-tional stress and cost of visits to the patients and on the healthcare system.Teaming with IBM to complement its own expertise,the INFANT Centre is creating a patient-centric perinatal system that combines real-time remote monitoring technology via mobile

244、 devices with web-based advanced analytics and care management.Remote monitoring will be combined with predictive analytics to enable faster responses and a higher quality of care through automated alerts to doctors.It also aims to help improve data sharing among the healthcare team members and offe

245、rs the ability to integrate with electronic healthcare records.“I congratulate both IBM and the INFANT Centre for collaborating on LEANBH.The project demonstrates the value of collaboration between industry and academia.LEANBH has the potential to have a global impact on the medical care offered to

246、expectant mothers.”Ireland An Taoiseach(Prime Minister)Enda KennyDr.Anthony Morrissey,INFANT Centre manager;Prof.Louise Kenny,consultant obstetrician and director of INFANT;An Taoiseach Enda Kenny;Robert McCarthy,business development manager,IBM;Prof.Mark Ferguson,director general of Science Foundat

247、ion Ireland and chief scientific adviser to the Government of Ireland.Corporate Citizenship&Corporate Affairs 27Advanced technologies help China meet ambitious environmental goalsLaunched in July 2014,IBMs Green Horizon initiative aims to leverage advanced technologies such as cognitive computing,bi

248、g data analysis,and the Internet of Things(IoT)to help Chinas economy grow with balance.The goal of the 10-year initiative is to protect the environment,improve public health and ultimately achieve sustainable development in China.Enterprise energy conservation and transformation of the energy and u

249、tility industry are the main goals of the program;other important components include emissions reduction,prevention and control of atmospheric pollution,and renew-able energy utilization.IBM China Research Lab is collaborating with the Institute of Environmental Science and Engineering at Tsinghua U

250、niver-sity to launch joint research projects.These projects aim to develop a digital energy management platform based on IoT,big data analytics and cloud technologies to provide compre-hensive analytics of energy optimization management and decision support for government and enterprises.IBM and Tsi

251、nghua University will share resources to develop industry solutions,help the latest academic achievements go to market effectively,and cultivate a talent pipeline to meet the industry demands.“The key to tackling environmental problems is not only monitoring emissions,but adopting a compre-hensive a

252、pproach to air quality management and addressing the issues at their roots.Initiatives like IBMs Green Horizon can help by fostering joint innovation across the entire energy value chain.”Dr.Lu Qiang,professor at Tsinghua University and fellow of the Chinese Academy of SciencesBuilding big data skil

253、ls in ChinaIn July 2014,IBM embarked on a project with universities in China to help address the burgeoning big data and analytics skills opportunity.Dubbed IBM U-100,the program will feature an IBM donation of big data and analytics software worth$100 million and provide expertise to help 100 unive

254、rsi-ties in China create the next generation of data scientists.The effort seeks to prepare 40,000 students per year for a career in big data and analytics.IBM will provide technology,skills training and campus lectures to accelerate program development,and will also help work with universities to d

255、evelop new undergraduate and graduate degree programs for the data scientist and chief data officer roles,with a focus on applying analytics to solve challenges in industries.The IBM U-100 program will work with ,a Chinese IT online education platform,to launch a series of online courses focused on

256、big data and analytics technologies and skills for university students and IT professionals.By the end of 2014,22 universities had joined the U-100 program,including Peking University,Fudan University,Xian Jiaotong University,Huazhong University of Science and Technology,South China University of Te

257、chnology,and Nankai University.28 2014 IBM Corporate Responsibility ReportProblem solving in communitiesLeveraging IBMs technology and expertise to help the world work smarterNo single commercial or nonprofit entity or industry sector can solve the worlds biggest challenges alone.It is only through

258、essential partnerships that businesses,governments and nonprofit organizations are able to develop the perspec-tives they need to address the complexities of our changing world.Interrelated issues of environmental sustainability and resource management,global health and healthcare delivery,and educa

259、tion and economic development to name a few make“going it alone”ineffective in the pursuit of positive change.That is why IBM works with nations,cities and nonprofit organizations as a trusted partner.With global problem-solving expertise and the innovative technologies required to manage rapidly ex

260、panding volumes of data,IBM is uniquely positioned to help make the world a smarter place.Inspired by the Peace Corps,IBMs Corporate Service Corps anchors our commitment to citizen diplomacy deploying global teams of experts to work with governments and nonprofit organizations in emerging economies

261、to solve their toughest problems.By focusing the talents of 700 IBM experts to help 116 cities around the world since 2010,the IBM Smarter Cities Challenge employs a global problem-solving perspective to help cities and urban regions regroup,revitalize and become better places for people to live,wor

262、k and visit.Enhancing the capabilities of nonprofit and educational organizations to serve their constituencies with greater agility and effectiveness,IBM Impact Grants facilitate delivery of our global operational expertise and innovative cloud,analytics,mobile,social and security technologies in m

263、ore than 70 countries.Corporate Service Corps:Creating leaders through citizen diplomacyLaunched in 2008,IBMs Corporate Service Corps(CSC)works with clients,partners,communities,and nations in emerging economies on projects that solve critical problems while providing employees of IBM and our partne

264、rs with unique leadership development opportunities.Inspired by the Peace Corps,CSC delivers a triple benefit communities have their problems solved,IBMers receive leadership training and development,and IBM develops new markets and global leaders.More than just fly-in/fly-out engagements,CSC projec

265、ts embed global teams in-country for 30 days.During that time,expert consultants develop a deep appreciation for our nonprofit clients challenges and deliver solutions that are relevant and sustainable.The CSC experience also is a significant career milestone for participants the overwhelm-ing major

266、ity of whom rate it as among their best professional experiences,recommend it to their peers,and cite it as a factor in electing to continue their careers at IBM.“IBM has been a leader in demonstrating the impact that the private sector can have in contributing talent and expertise to our communitie

267、s.IBM invited us to join one of their Corporate Service Corps projects so that we could learn from their model,and the experience inspired us to create a similar program in Detroit.Weve had great feedback from our nonprofit partners and our employees.”Peter Scher,executive vice president and head of

268、 corporate responsibility,JPMorgan Chase&Co.In 2014,CSC garnered external recognition for its outstanding work from coverage in the Boston Globe,Guardian(United Kingdom),Huffington Post,Washington Post and local media in more than a dozen countries.The program also was honored with an AmeriCorps Cor

269、porate Champions Award in 2014,and was praised by authors Nicholas Kristof and Sheryl WuDunn in their book A Path Appears:Transforming Lives,Creating Opportunities.Corporate Citizenship&Corporate Affairs 29Examples of 2014 CSC team projects include:Protecting womens healthGood health is essential to

270、 all human progress.Womens health is a global issue because simply being female puts ones health in jeopardy in many parts of the developing world.Sociocultural biases and unequal power relationships subject women to discriminations and exclusions that drive increased morbidity and mortality among t

271、hem and their children.Inadequate access to quality health services either alone or in combination with the effects of poverty,violence,and lack of control over sexual and reproductive health condemns many women and their children to lives of unnecessary misery and brevity.Ghana Although as many as

272、80 percent of pregnant women in Ghana seek prenatal care,HIV testing often is deferred because of lack of public awareness,limited access to diagnostic tests,and cultural stigma.As a result,the HIV transmission rate from affected pregnant women to their newborns is as high as 15 percent.IBM is worki

273、ng with the Ghana Health Service and the Yale School of Medicine to help reduce Ghanas mother-to-child HIV transmission rate to less than 1 percent by 2020.Using IBM data analytics and cloud solutions,this cross-sector partnership has developed advanced models to help Ghana predict and prioritize th

274、e best interventions to reduce and eventually eliminate mother-to-child HIV transmission.The next stage of the project will be to utilize IBM mobile solutions to share the advanced clinical practices developed by the Ghana Health Service and the Yale School of Medicine with hospitals and community c

275、are providers throughout the country.“As head of a government that puts people first,I am confident that predictive analytics,cloud technology and mobile solutions can be of tremendous value as we collaborate with IBM towards the elimination of transmission of HIV from mother to child.”Hon.John Dram

276、ani Mahama,president of Ghana Peru Women in rural Peru often must travel half a day sometimes on foot to get the medical care they need.Despite this and other hardships,they persevere as their lives may depend on it.Awaiting them in the rural village of Cusco is the CerviCusco womens clinic,which ha

277、s treated more than 35,000 patients and performed hundreds of surgeries.Women in remote Andean villages learn by radio about how CerviCusco can help them manage their health.Then,when they can get time away from farming and other labors,these women make what for some proves to be a life-saving journ

278、ey to the clinic.Daron Ferris,MD,founded and runs the clinic,and in 2014 received pro bono consulting services from a CSC team of experts and our partner Becton,Dickinson and Company(BD).The goal of the CSC/CerviCusco project was to develop a three-to five-year sequential plan for Dr.Ferriss organiz

279、ation to expand its clinical reach to 75,000 women.In addition to IBMs strategic plan for greater outreach,BD worked with CerviCusco to incorporate BDs advanced diagnostic technology into patient care.IBM CSC teams with Becton,Dickinson and Company to address cervical cancer screening for women in P

280、eru.30 2014 IBM Corporate Responsibility ReportWorking with partners to protect the environmentWith its warm,wet climate and vast expanse of 2.7 million square miles of land,the Amazon river basin has the potential to become one of the worlds most productive agricultural regions.The basin,which is a

281、bout the size of the United States and touches eight countries,harbors one-third of the planets biodiversity,produces one-fourth of its fresh water,and plays a key role in warding off the worst effects of climate change.The Nature Conservancy(TNC)the worlds largest environ-mental organization report

282、s that no other place on Earth is more critical to human survival.Disturbingly,the Amazon rainforest has lost nearly 20 percent of its flora over the past 40 years.And the Brazilian government reports that deforestation continues.Thats why TNC launched programs aimed at preserving the rainforest and

283、 promoting sustainable agricultural practices,and why IBMs CSC helped TNC with one of its most critical projects an effort to facilitate establishing land ownership records,monitoring land use,and potentially stopping illegal deforestation.A handful of Brazilian municipalities in the Amazon have pil

284、oted TNCs Municipal Environmental Portal(PAM)to track land ownership.TNC sought to broaden the PAM user base to more than 100 cities and towns and collaborated with a CSC team to help advance PAM technology and develop a plan for its adoption throughout the region.The partnership with TNC provided a

285、n opportunity for IBM to exert environ-mental leadership on the ground that will balance the need for economic growth with the need to provide sustainable perfor-mance in the environmental space.“Saving nature is one of the smartest investments a company can make.And collaborating with business-es l

286、ike IBM is a smart strategy for environmentalists.Working together,we can get more done for nature.At the Nature Conservancy,we are learning a lot from IBM.Information technology is a powerful asset for the environmental movement,and we are collabora-tively discovering great ways to put IBMs technol

287、ogi-cal expertise to work for conservation.Companies like IBM are a great source of innovative ideas to accelerate and scale up environmental progress.”Mark Tercek,president and CEO,The Nature ConservancyDuring the project,IBM and TNC took the unusual step of inviting public suggestions through an o

288、nline forum to help improve PAM and make it more useful and compelling for municipalities,landowners,farmers,loggers and environmen-tal groups.The public also was invited to contribute sugges-tions for preserving the rainforest,improving the economy of the Amazon region,and making agriculture more s

289、ustain-able there.“We cant solve these big problems unless we have governments working with business,working with NGOs.It takes all three to be successful.”Henry M.Paulson Jr.,former US Treasury secretary and co-chairman of the Latin American Conservation Council,which works with TNC to help design

290、and fund its programs.A team of 10 IBMers from seven countries spent four weeks in Belem,Brazil,helping the Nature Conservancy further develop a technology system aimed at helping to preserve the rainforest.Corporate Citizenship&Corporate Affairs 31Smarter Cities Challenge:Revitalizing citiesThe Sma

291、rter Cities Challenge(SCC)deploys top IBM experts to help cities around the world address their most critical challenges.We do this by putting teams on the ground,working closely with city leaders to deliver recommendations on how to make a city smarter and more effective.SCC is IBMs largest philant

292、hropic initiative,with contributions to date valued at more than$50 million.Since 2010,IBM has deployed 700 top experts to help 116 cities around the world.Among 2014s SCC highlights:Reversing neighborhood decline in SyracuseOne year after an SCC team worked with the city of Syracuse,New York,to und

293、erstand,analyze,predict and help prevent increases in vacant residential properties,Mayor Stephanie Miner announced that the city had already seen a 69 percent increase to$2.5 million in collection of delinquent property taxes and fees compared to the previous year,and credited SCC for helping the c

294、ity make transformative changes.The positive impact of IBMs partnership with the city of Syracuse was recognized by the 2014 Secretarys Award for Public-Private Partnerships,awarded by the Department of Housing and Urban Development,the Department of Agricul-ture,and the Council on Foundations.Helpi

295、ng Perth plan for sustainable growthThe city of Perth,Australia,faced increasing logistics chal-lenges presented by a growing need for accessible,integrated and coordinated information about the real-time use,demand,capacity,location,age and ownership of essential city infra-structure.As the state a

296、nd greater city grows and the capital develops to drive and support the states economy,the need for timely and efficient design,implementation and management of key and essential infrastructure(supporting transport,water and energy delivery)will only increase.In 2014,IBM was asked to help the city“f

297、uture proof”itself and to develop a roadmap for an integrated system for implementing and managing essential services infrastructure to reduce risk,improve service delivery and enhance infrastructure reliability and usability while reducing costs.Transforming Zapopan into a global industrial playerT

298、he food and beverage industry is an important growth engine that accounts for more than 30 percent of manufacturing jobs in Jalisco,Mexico.The city is the second-largest food and Abuja,NigeriaBallarat,AustraliaBaton Rouge,LouisianaBirmingham,AlabamaBrussels Capital Region,BelgiumDallas,TexasDublin,I

299、relandDurban,South AfricaJinan,ChinaMombasa County,KenyaNiigata,JapanPerth,AustraliaSuffolk County,New YorkTainan,TaiwanVilnius,LithuaniaZapopan,Mexico76Number of IBM experts who partici-pated in SCC engagements in 2014(620 since program inception)12,540Number of hours of pro bono consulting contrib

300、uted in 2014(102,300 since program inception)$50mMonetary value of the SCC program since inception,including$7 million in 2014The program continued into 2015 with the announcement of 16 additional grant recipients.Smarter Cities Challenge 2014 cities32 2014 IBM Corporate Responsibility Reportbeverag

301、e producer in Mexico,and the number one industry employer in the country.The municipality of Zapopan,in the Guadalajara metropolitan area,sought to support the growth of this dynamic sector by linking producers,small businesses,researchers and large corporations across the food production chain more

302、 effectively.Mayor Dr.Hctor Robles Peiro requested IBMs assistance in developing a strategic plan for a food industry cluster that would spur the development of innovative research and production methods,create opportuni-ties for small businesses to add value,support job creation and training and pr

303、omote growth in distribution channels across the region,the country and the world.“Weve always recognized and admired the strength of IBM,but the Smarter Cities Challenge revealed to us the amazing possibility of joining public and private forces in matters that are so important to our city.Every ci

304、ty shares the challenge of developing em-ployment,competitiveness and collaboration in a sustainable way.IBM is pioneering the way interna-tional corporations can drive economic development in partnership with government and civil society.”Dr.Hctor Robles Peiro,mayor of Zapopan,MexicoAssessing the b

305、usiness potential for solar energy in DublinDublin,Ireland,has a significant amount of municipally and nationally owned roof space and real estate that together have great potential as locations for solar technologies.Ireland already is a world leader in the production of wind energy,having heavily

306、invested in offshore capacity.Dublin is now serious about solar,and the citys chief executive officer,Owen Keegan,asked IBM to assess the business potential for munici-pally owned and distributed solar energy.The project team which included two HSBC staff members who brought financial expertise to c

307、omplement IBMs technical and market-ing skills examined optimal ways to integrate this new energy source into the existing power grid.Impact Grants:Delivering service capabilities to nonprofitsInnovative,advanced technologies are the foundation of IBMs citizenship initiatives.Data analytics,IBM Conn

308、ections,and mobile technologies are among the richest and fastest-growing components of IBMs vast portfolio of services.In the same way that these transformative offerings are helping for-profit enterprises reimagine and achieve their commercial potential,they also enable IBM to deliver previously u

309、nheard-of break-throughs in service to nonprofit organizations.Were already seeing results as data analytics are enabling cities in both mature and emerging markets to predict and control vehicular traffic congestion that if left unmanaged could thwart growth and stifle economic development.Data ana

310、lytics also serves as the backbone of IBMs initiatives to track the spread of diseases such as Ebola,or implement timely and effective disaster recovery.IBM deploys data analytics in tandem with secure,scalable,and“always on”IBM Smart-Cloud and mobile technologies that are unaffected by local condit

311、ions such as inadequate or compromised communica-tions infrastructures.These innovative technologies enable us to effect a quantum leap in disaster recovery and project implementation capability.IBM works with the City of Dublin on renewable energy issues,with a focus on solar panel installations.Co

312、rporate Citizenship&Corporate Affairs 33Any meaningful practice of corporate citizenship acknowledges that the worlds major challenges are larger than any single entity or sector can manage alone.It is only by working together through contributions of time,technology,expertise,and financial support

313、that we can help bring about positive transformations in the quality of peoples lives.Through IBM Impact Grants,we share our capabilities and expertise with nonprofit organizations to help them operate and serve their constituencies more effectively.IBM helps advance the service efforts of education

314、al and nonprofit organizations through grants of software and consulting expertise.By so doing,the IBM Impact Grants program allows us to be more agile and responsive to the evolving needs of the nonprofit sector.IBM has delivered more than 1,500 Impact Grants worldwide since 2010,with more than 500

315、 grants delivered in 2014.IBM Impact Grants are structured to benefit recipients in the following ways:Capacity building offerings We help nonprofit organizations build capacity for future growth by providing access to IBM technology,software and expert business consultants.Strategic growth offering

316、s We tailor strategic growth solutions for organizations in the nonprofit and education sectors,helping them succeed through executable strategies and deliver value through technology-enabled transformation.Business analytics offerings We provide predictive analytics to help organizations forecast w

317、ith confidence what will happen next,so that they can make smarter decisions,solve problems and improve outcomes.Among the highlights of our 2014 activity:Strategic growth assessment for Chinas One FoundationAmong Chinas most prominent nonprofit organizations,the One Foundation works primarily in th

318、e areas of disaster relief,childrens welfare and the training of public welfare profession-als.One Foundation needed assistance with developing a strategic plan to transform itself for greater efficiency and effectiveness,and to improve its fundraising efforts.“The IBM Impact Grant has been very eff

319、ective.The IBM team demonstrated a profound insight into One Foundations strategic imperatives and weaknesses,i.e.,fundraising,donor relationship management,and strategy management and implementation.All of IBMs six recommendations were valid,and will play essential roles in the future of our organi

320、zation.”Ma Weiha,chairman of the board of the directors,One FoundationPredictive analytics insights to combat youth unemployment in JapanSince the beginning of Japans recession in the early 1990s,the youth unemployment rate has increased both in size and in the intractability of its underpinnings.Fo

321、r example,an increasing number of Japans youth are disengaged from employment,education or training.The nonprofit organization Sodateage Net with the mission to help young Japanese people attain economic independence asked IBM to help analyze youth-needs-related data and provide insights into servin

322、g this constituency more effectively.Using IBM SPSS Predictive Analytics software over the course of a 10-week IBM Assess-ment Grant engagement,our consultants provided Sodateage Net with data-driven insights into education and training,and 501Number of Impact Grants delivered worldwide in 20141,500

323、Number of Impact Grants delivered worldwide since 2010$14mMarket value of 2014 Impact Grants$45mMarket value of Impact Grants since 201034 2014 IBM Corporate Responsibility Reportsupport for employment opportunities available to underserved Japanese youth.Sodateage Net already has capitalized on the

324、se insights to help reduce unemployment in communities throughout Japan.Speeding disaster relief with cloud-based management toolsIn 2014,IBM awarded a grant of consulting services to the American Red Cross International Services department,which was involved in supporting Typhoon Haiyan response ac

325、tivities in the Philippines.The grant helped the Red Cross evaluate strategies for using cloud-based tools for disaster information management following international crises,and built IBMs long-term relationship with them.That relationship dates back to 2009,and has included services to design and d

326、evelop an online disaster services course,a grant to optimize transporta-tion processes for the American Red Crosss Biomedical Services division,and extensive engagement of IBM volunteers with Red Cross and Red Crescent chapters and societies worldwide.“The IBM Impact Grant to our international serv

327、ices department was an essential component of our effort to understand the latest approaches to scalable and adaptable cloud and social media technologies to support our responses to global crises.When these disasters occur,the immediate availability of systems can transform our abilities to manage

328、a response.We believe that scalable cloud-based technologies enable more agile and effective response in those critical hours after disaster strikes.”Gail J.McGovern,president and CEO,American Red CrossSharing leadership and operations skills with Egypts government ministriesIn partnership with Egyp

329、ts Ministry of Education,Ministry of Culture,and Ministry of Antiquities,IBM launched a series of five-day training workshops for mid-level and senior govern-ment managers focused on leadership,social media and project management competencies.More than 450 managers attended the training,and the mini

330、stries have requested further support.These Impact Grants leveraged wide visibility with key government officials,and IBM was recognized for the program.Strengthening women entrepreneurs in NigeriaIn Nigeria,IBM delivered a Small Business Resource Market-ing grant to the National Association of Wome

331、n Entrepre-neurs an arm of the Ekiti State Chamber of Commerce.Key government staff and more than 70 female small business entrepreneurs attended the workshop,which provided training in business planning and access to the rich repository of best practices in the IBM SME Toolkit.“A big thank you to I

332、BM our women entrepre-neurs are now more knowledgeable about how to better manage their businesses and how they can use SME Toolkit in future.They also have been encouraged to seek out more training to learn the skills to use the Internet and email to enhance their businesses.”Chief Kola Akosile,cha

333、irman of the Ekiti State Chamber of CommerceProviding free software training and job placement for military veteransIn 2014,IBM and lead partners Corporate America Supports You and the Military Spouse Corporate Career Network launched the Veterans Employment Initiative to help returning veterans transition successfully to civilian careers as data analysts.The program includes software training and