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1、Printed September 2005 ECO-E05For further information,please contactMitsubishi Electric GroupEnvironmental Action LogoThis brochure is made of 100%recycled paper.Contents printed using soy ink.Mitsubishi Electric Corporation,Corporate Environmental Sustainability Group,2-2-3 Marunouchi,Chiyoda-ku,To
2、kyo,100-8310,JapanTel:+81-3-3218-9024 Fax:+81-3-3218-2465E-mail:eqd.ecohq.melco.co.jpPlease note our new address,effective November 7,2005(telephone and fax will not change).Tokyo Building,2-7-3 Marunouchi,Chiyoda-ku,Tokyo,100-8310,JapanE-mail:eqd.ecopj.MitsubishiElectric.co.jpEnvironmental Sustaina
3、bility Report 20053EnvironmentSocietyEnvironmentCorporate MissionEthicsCitizenshipTrustQualityGrowthTechnologyThe Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of our business.By doing so,we enhance the quality of life in our s
4、ociety.To this end,all members of the Group will pursue the following Seven Guiding Principles.Establish relationships with all stakeholders based on strong mutual trust and respect.Provide the best products and services with unsurpassed quality.Pioneer new markets by promoting research and developm
5、ent,and fostering technological innovation.Assure fair earnings to builda foundation for future growth.As a global player,contribute to the development of communities Honor high ethical standards in all endeavors.Respect nature,and strive to protect and improve the global environment.Corporate Missi
6、on&Guiding PrinciplesReport CoverageTarget period:April 1,2004 March 31,2005Target companies:Mitsubishi Electric Corp.and 86 affiliates(62 in Japan,24 overseas)Companies shown in blue are covered by the environmental accounting system.In JapanEnvironmental Sustainability Report 20052Mitsubishi Elect
7、ric GroupEnvironmental Sustainability Report 2005 Corporate Mission&Guiding PrinciplesReport CoverageContents/Editorial PolicyMessage from the PresidentEnvironmental Management VisionInitiatives in Overseas Factories China:MDI/MGC Thailand:MCP Europe:MEAC/MEU United States:MEAF/MEAATackling Climate
8、ChangeGreen Strategy for Home AppliancesProtecting the Environment through Product Recycling4th Environmental Plan:Progress ReportEnvironmental Management&4th Environmental PlanEnvironmental Risk Management&Environmental AuditingEnvironmental AccountingFiscal 2004 Business Activities&Material Balanc
9、eReducing Environmental Impacts at the Procurement StageEco Products&Design for EnvironmentApproaches to Create Eco ProductsFactor XProducts&Business DevelopmentThe“3Rs”(Reduce,Reuse,Recycle)Energy ConservationChemical Management&ReductionEco-LogisticsEnvironmental CommunicationCorporate GovernanceC
10、orporate Ethics,Legal Compliance&Information SecurityPersonnel SystemSafety,Hygiene,and EducationQuality Assurance&Customer SatisfactionPhilanthropyCorporate Profile&Business Overview223468131618202223242526272829303132333435363738394041This is the eighth year that we have published this annual repo
11、rt.We have gradu-ally increased its coverage of corporate social responsibility.In the fiscal 2005 report,we expanded our provision of information on the social aspect by adding pages that include topics such as quality assurance,customer satisfaction,and information security.These additions reflect
12、 our policy of conveying to a broad range of readers in easy-to-understand terms the CSR efforts that Mitsubishi Electric Group is routinely practicing at the globallevel.We also made various improvements to improve the ease of reading,such as font size,word volume,and layout.In this report we also
13、created special feature pages,to convey to a broad range of readers the message that we are fulfilling our corporate social responsibility by practicing environmen-tal management(i.e.,our contributions through products and activities).In short,the three editorial policies we used in preparation of t
14、his report are an emphasis on CSR,readability,and a global perspective.Editorial PolicyReferencesEnvironmentSocietySpecial Report:CSR in Action!42Economy“Environmental Report Guideline”(2003 Edition)Ministry of the Environment“Business Owner Environmental Performance Indicator Guideline”(2002 Editio
15、n)Ministry of the Environment“Environmental Reporting Guidelines Emphasizing Stakeholders 2001”Ministry of Economy,Trade and Industry“Sustainability Reporting Guideline 2002”Global Reporting Initiative OverseasInaryo Technica Co.,Ltd.Uemori Denki Co.,Ltd.Osram Melco Ltd.Kita Kodensya Co.,Ltd.Koshin
16、Electric Co.,Ltd.The Kodensha Co.,Ltd.Koryo Electric Co.,Ltd.Sanryo Technica Co.,Ltd.Sanwa Electric Co.,Ltd.SPC Electronics Corp.Seiryo Technica Co.,Ltd.Seturyo Technica Co.,Ltd.Soryo Densi Kagaku Co.,Ltd.Sowa Technica Ink.Tada Electric Co.,Ltd.Churyo Technica Co.,Ltd.Choryo Media Inc.1Turyo Technic
17、a Co.,Ltd.Debi Seikou Co.,Ltd.Toyo Engineering Co.,Ltd.Toyo Electric Co.,Ltd.TOKAN Co.,Ltd.Nagasaki Ryoden Technica Co.,Ltd.Nakayama Kikai Co.,Ltd.Nihon Kentetsu Co.,Ltd.Hyper Cycle Systems Co.,Ltd.BCC Co.,Ltd.Himeryo Technica Co.,Ltd.Fukuryo Semiconductor Engineering Co.,Ltd.Mitsubishi Space Softwa
18、re Co.,Ltd.Mitsubishi Eiectric Engineering Co.,Ltd.Mitsubishi Electric Control Software Corp.Mitsubishi Electric System&Service Co.,Ltd.Mitsubishi Electric Lighting Corp.Mitsubishi Electric Documentex Ltd.Mitsubishi Electric TOKKI Systems CorporationMitsubishi Electric Building Techno-Service Co.,Lt
19、d.Mitsubishi Electric Home Appliance Co.,Ltd.Mitsubishi Electric Micro-Computer Application Software Co.,Ltd.Mitsubishi Electric Mechatronics Software Corp.Mitsubishi Electric Metecs Co.,Ltd.Mitsubishi Electric Life Service CorporationMitsubishi Electric Logistics Corp.Mitsubishi Precision Co.,Ltd.M
20、iyoshi Electronics Corp.Meiryo Technica Co.,Ltd.Melco Display Technology Inc.Melco Air-Tech Co.,Ltd.Melco Techno-Rex Co.,Ltd.Melco Mechatronic System Engineering CorporationRakuryo Technica Co.,Ltd.Ryoei Technica Co.,Ltd.Ryosai Technica Co.,Ltd.Ryosan Industry Co.,Ltd.Ryoshin Kosan Co.,Ltd.Ryoden As
21、ahi Technica Co.,Ltd.Ryoden Kasei Co.,Ltd.Ryoden Kouki Engineering Co.,Ltd.Ryoden Syonan Electronics CorporationRyohoku Electronics Co.,Ltd.Ryoma Technica Co.,Ltd.Waryo Technica Co.,Ltd.Electric Powersteering Components Europe s.r.o.Laguna Auto-Parts Manufacturing CorporationMelco de Mexico S.A.de C
22、.V.Meltonic Co.,Ltd.2Mitsubishi Digital Electronics America,Inc.Mitsubishi Electric(Malaysia)Sdn.Bhd.Mitsubishi Electric Air Conditioning Systems Europe Ltd.Mitsubishi Electric Automation,Inc.Mitsubishi Electric Automotive America,Inc.Mitsubishi Electric Automotive Czech s.r.o.Mitsubishi Electric Au
23、tomotive Europe B.V.Mitsubishi Electric Automotive India Pvt.Ltd.Mitsubishi Electric Consumer Products(Thailand)Co.,Ltd.Mitsubishi Electric Power Products,Inc.Mitsubishi Electric Thai Auto-Parts Co.,Ltd.Mitsubishi Elevator Asia Co.,Ltd.Oriental Electric Industry Co.,Ltd.3Siam Compressor Industry Co.
24、,Ltd.Mitsubishi Soyea Mobile Communication Equipment Co.,Ltd.Mitsubishi Electric(Guangzhou)Compressor Co.,Ltd.Mitsubishi Electric(Dalian)Industrial Products Co.,Ltd.Shanghai Mitsubishi Electric&Shangling Air-Conditioner andElectric Appliance Co.,Ltd.XD Mitsubishi Electric Swichgear Co.,Ltd.China Ryo
25、den Co.,Ltd.2:Sold on March 1,20053:Name changed to Mitsubishi Electric Automation Thailand Co.,Ltd.on April 1,2005.1:Name changed to Choryo Inc.on April 1,2005.Environmental Sustainability Report 20053EnvironmentSocietyEnvironmentCorporate MissionEthicsCitizenshipTrustQualityGrowthTechnologyThe Mit
26、subishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of our business.By doing so,we enhance the quality of life in our society.To this end,all members of the Group will pursue the following Seven Guiding Principles.Establish relationship
27、s with all stakeholders based on strong mutual trust and respect.Provide the best products and services with unsurpassed quality.Pioneer new markets by promoting research and development,and fostering technological innovation.Assure fair earnings to builda foundation for future growth.As a global pl
28、ayer,contribute to the development of communities Honor high ethical standards in all endeavors.Respect nature,and strive to protect and improve the global environment.Corporate Mission&Guiding PrinciplesReport CoverageTarget period:April 1,2004 March 31,2005Target companies:Mitsubishi Electric Corp
29、.and 86 affiliates(62 in Japan,24 overseas)Companies shown in blue are covered by the environmental accounting system.In JapanEnvironmental Sustainability Report 20052Mitsubishi Electric GroupEnvironmental Sustainability Report 2005 Corporate Mission&Guiding PrinciplesReport CoverageContents/Editori
30、al PolicyMessage from the PresidentEnvironmental Management VisionInitiatives in Overseas Factories China:MDI/MGC Thailand:MCP Europe:MEAC/MEU United States:MEAF/MEAATackling Climate ChangeGreen Strategy for Home AppliancesProtecting the Environment through Product Recycling4th Environmental Plan:Pr
31、ogress ReportEnvironmental Management&4th Environmental PlanEnvironmental Risk Management&Environmental AuditingEnvironmental AccountingFiscal 2004 Business Activities&Material BalanceReducing Environmental Impacts at the Procurement StageEco Products&Design for EnvironmentApproaches to Create Eco P
32、roductsFactor XProducts&Business DevelopmentThe“3Rs”(Reduce,Reuse,Recycle)Energy ConservationChemical Management&ReductionEco-LogisticsEnvironmental CommunicationCorporate GovernanceCorporate Ethics,Legal Compliance&Information SecurityPersonnel SystemSafety,Hygiene,and EducationQuality Assurance&Cu
33、stomer SatisfactionPhilanthropyCorporate Profile&Business Overview223468131618202223242526272829303132333435363738394041This is the eighth year that we have published this annual report.We have gradu-ally increased its coverage of corporate social responsibility.In the fiscal 2005 report,we expanded
34、 our provision of information on the social aspect by adding pages that include topics such as quality assurance,customer satisfaction,and information security.These additions reflect our policy of conveying to a broad range of readers in easy-to-understand terms the CSR efforts that Mitsubishi Elec
35、tric Group is routinely practicing at the globallevel.We also made various improvements to improve the ease of reading,such as font size,word volume,and layout.In this report we also created special feature pages,to convey to a broad range of readers the message that we are fulfilling our corporate
36、social responsibility by practicing environmen-tal management(i.e.,our contributions through products and activities).In short,the three editorial policies we used in preparation of this report are an emphasis on CSR,readability,and a global perspective.Editorial PolicyReferencesEnvironmentSocietySp
37、ecial Report:CSR in Action!42Economy“Environmental Report Guideline”(2003 Edition)Ministry of the Environment“Business Owner Environmental Performance Indicator Guideline”(2002 Edition)Ministry of the Environment“Environmental Reporting Guidelines Emphasizing Stakeholders 2001”Ministry of Economy,Tr
38、ade and Industry“Sustainability Reporting Guideline 2002”Global Reporting Initiative OverseasInaryo Technica Co.,Ltd.Uemori Denki Co.,Ltd.Osram Melco Ltd.Kita Kodensya Co.,Ltd.Koshin Electric Co.,Ltd.The Kodensha Co.,Ltd.Koryo Electric Co.,Ltd.Sanryo Technica Co.,Ltd.Sanwa Electric Co.,Ltd.SPC Elect
39、ronics Corp.Seiryo Technica Co.,Ltd.Seturyo Technica Co.,Ltd.Soryo Densi Kagaku Co.,Ltd.Sowa Technica Ink.Tada Electric Co.,Ltd.Churyo Technica Co.,Ltd.Choryo Media Inc.1Turyo Technica Co.,Ltd.Debi Seikou Co.,Ltd.Toyo Engineering Co.,Ltd.Toyo Electric Co.,Ltd.TOKAN Co.,Ltd.Nagasaki Ryoden Technica C
40、o.,Ltd.Nakayama Kikai Co.,Ltd.Nihon Kentetsu Co.,Ltd.Hyper Cycle Systems Co.,Ltd.BCC Co.,Ltd.Himeryo Technica Co.,Ltd.Fukuryo Semiconductor Engineering Co.,Ltd.Mitsubishi Space Software Co.,Ltd.Mitsubishi Eiectric Engineering Co.,Ltd.Mitsubishi Electric Control Software Corp.Mitsubishi Electric Syst
41、em&Service Co.,Ltd.Mitsubishi Electric Lighting Corp.Mitsubishi Electric Documentex Ltd.Mitsubishi Electric TOKKI Systems CorporationMitsubishi Electric Building Techno-Service Co.,Ltd.Mitsubishi Electric Home Appliance Co.,Ltd.Mitsubishi Electric Micro-Computer Application Software Co.,Ltd.Mitsubis
42、hi Electric Mechatronics Software Corp.Mitsubishi Electric Metecs Co.,Ltd.Mitsubishi Electric Life Service CorporationMitsubishi Electric Logistics Corp.Mitsubishi Precision Co.,Ltd.Miyoshi Electronics Corp.Meiryo Technica Co.,Ltd.Melco Display Technology Inc.Melco Air-Tech Co.,Ltd.Melco Techno-Rex
43、Co.,Ltd.Melco Mechatronic System Engineering CorporationRakuryo Technica Co.,Ltd.Ryoei Technica Co.,Ltd.Ryosai Technica Co.,Ltd.Ryosan Industry Co.,Ltd.Ryoshin Kosan Co.,Ltd.Ryoden Asahi Technica Co.,Ltd.Ryoden Kasei Co.,Ltd.Ryoden Kouki Engineering Co.,Ltd.Ryoden Syonan Electronics CorporationRyoho
44、ku Electronics Co.,Ltd.Ryoma Technica Co.,Ltd.Waryo Technica Co.,Ltd.Electric Powersteering Components Europe s.r.o.Laguna Auto-Parts Manufacturing CorporationMelco de Mexico S.A.de C.V.Meltonic Co.,Ltd.2Mitsubishi Digital Electronics America,Inc.Mitsubishi Electric(Malaysia)Sdn.Bhd.Mitsubishi Elect
45、ric Air Conditioning Systems Europe Ltd.Mitsubishi Electric Automation,Inc.Mitsubishi Electric Automotive America,Inc.Mitsubishi Electric Automotive Czech s.r.o.Mitsubishi Electric Automotive Europe B.V.Mitsubishi Electric Automotive India Pvt.Ltd.Mitsubishi Electric Consumer Products(Thailand)Co.,L
46、td.Mitsubishi Electric Power Products,Inc.Mitsubishi Electric Thai Auto-Parts Co.,Ltd.Mitsubishi Elevator Asia Co.,Ltd.Oriental Electric Industry Co.,Ltd.3Siam Compressor Industry Co.,Ltd.Mitsubishi Soyea Mobile Communication Equipment Co.,Ltd.Mitsubishi Electric(Guangzhou)Compressor Co.,Ltd.Mitsubi
47、shi Electric(Dalian)Industrial Products Co.,Ltd.Shanghai Mitsubishi Electric&Shangling Air-Conditioner andElectric Appliance Co.,Ltd.XD Mitsubishi Electric Swichgear Co.,Ltd.China Ryoden Co.,Ltd.2:Sold on March 1,20053:Name changed to Mitsubishi Electric Automation Thailand Co.,Ltd.on April 1,2005.1
48、:Name changed to Choryo Inc.on April 1,2005.Since the day of our founding,we have conducted business with an awarenessof our corporate social responsibility.Mitsubishi ElectricsBasic CSR PolicyRecent InitiativesA Commitment to Action Based on Our Basic CSR Policy.Environmental Sustainability Report
49、2005Environmental Sustainability Report 200545Since the day this company was formed it has conducted business with an awareness of its con-tribution to society.Today we have made our Corporate Mission and Seven Guiding Principles the basis of corporate social responsibility for the entire Mitsubishi
50、 Electric Group.The original starting point is the“Keiei no Youtei”(Keys to Management)written at the time of the companys founding in 1921.Among other things,it mentioned“contribute to society,”“improve product quality,”and“customer satisfaction.”Still upholding these values,our current mission and
51、 principles call for each Group employee to strive to fulfill our Corporate Mission of“improving Mitsubishi Electrics technologyand services by applying creativity to all aspects of our business,”and“to enhance the qualityof life,”as well as act on the basis of the Seven Guiding Principles(Trust,Qua
52、lity,Technology,Citizenship,Ethics,Environment,and Growth).Corporate social responsibility covers a very broad range of activities,and Mitsubishi Electric is actively carrying out a variety of initiatives under our Basic CSR Policy.Our response to the Kyoto Protocol,which entered into force in Febru
53、ary 2005,is one example of our recent efforts in theenvironmental area.Mitsubishi Electric has been taking a variety of actions to address climate change for some time.To fulfill our responsibility as a corporation with many production facilities,we set a voluntary target of reducing emissions inten
54、sity based on net sales by 25%in 2010compared to 1990.We are implementing a concrete action plan including introduction of energy-efficient equipment,and working to strengthen it further.In response to the European Directive on the restriction of the use of certain hazardous substances in electrical
55、 and electronic equipment(the RoHS Directive),we declared that we would eliminate six chemical substances to be regulated by the end of 2005,and are moving ahead to replace them.In terms of regulatory compliance,in February this year we established our“Corporate Informa-tion Security Policies,”in or
56、der to strengthen our management of confidential corporate information,including the protection of personal information.Since long ago we have been careful with themanagement of customer and other information,but recently we have made new efforts to strength our information management systems,such a
57、s by investing in equipment for entry and exit control of facilities,re-examining our information security strategies,encouraging internal audit of informa-tion control and other efforts.Meanwhile,from the perspective of corporate citizenship,through our“Socio-Roots Fund,”a matching-gift program in
58、which the company matches employee donations,we have contributed funds to help recovery efforts after a major earthquake in the Chuetsu region of Niigata Prefecture in 2004.The Mitsubishi Electric Group has also donated funds for recovery operations after theSumatran earthquake and the devastating t
59、sunami in the Indian Ocean in December 2004.Initiatives like these should be a basic part of corporate management.I believe it is important to show initiative and a steady commitment,and that we,including our overseas affiliates,act globally.Tamotsu NomakuchiPresident&CEOWe are contributing to socie
60、ty in a variety of areas through our productsand businesses,from the home to space.Contributing throughProducts andBusinessThe Greenhouse gas Observing SATellite(GOSAT)is designed to observe the global distribution of greenhouse gas concentrations from space.Mitsubishi Electric was the prime manufac
61、turer of this satellite.Through our diverse businessactivities and productsfrom appliances in the home to satellites in spacewe work hardto respond to the needs andexpectations of our stakeholders.Message from the PresidentEthics/ComplianceCollective activitiesof Mitsubishi ElectricGroup employeesSu
62、stainable societyCreating the future together with stakeholders(society,customers,shareholders,suppliers,etc.)Environmental initiativesPhilanthropyEnhanced customer satisfactionWide-ranging contributionsto society through productsand business activitiesServiceCreativityTechnologyBesides such initiat
63、ives,I believe that contributing to societyby reducing the human impact on the environment using the extensive variety of Mitsubishi Electric technologies and productsisan important part of the mission of a general electronics manufacturer active around the world indiverse business categories.Part o
64、f this is what we call“Uni&Eco,”which we have applied in our products,starting from our home appliances.This concept is a fusion of the“universal design”con-cept,which is all about making products easy for anyone to use,and“ecology,”which is all about considering the global environment,energy conser
65、vation,and minimizing resource consumption.We are using it as a basis for product evaluation in terms of the product life-cycle processfrom the design stage,through use by the customer,until the product is dis-posed at the end of its life.The know-how we have gainedfrom the home appliance recycling
66、business that wepioneered in Japan is now bearing fruit in our design-for-recycling technology,which we call“hyper-cycle technology.”I also believe that an important part of our mission is to contribute to societys security and peace of mind.TheMISTY encoding technology developed by Mitsubishi Elect
67、ric has become an international standard for third-generation cell phones,and is already being put to use to create information security systems for Japans cen-tral and local governments.Our COCO-DATES“CorrectCoordinates and Date Stamp(Time and Location Verifi-cation Service)”based on GPS satellites
68、 and meteor-ological information will be useful for“traceability”of agricultural and other products,and cancontribute to food security,which is becoming public concern in recent years.Mitsubishi Electric products are being used around the world in ways that the customer often might not noticeproduct
69、s like the Intelligent Power Module,which boosts the energy efficiency of a variety of products by allowing precise power control;and products like our electric power steering motor,which can boost the fuel efficiency of cars by 3 to 5%compared to conventional hydraulic steering.Besides these exampl
70、es,as with the remote-sensing satellite that measures the state of the Earths greenhouse gases from space as a tool to help prevent climate change,we will continue to make the most of our technological competencies in an extensive range of categories,and put them to the service of society.We at the
71、Mitsubishi Electric Group will continually strive to answer the expectations of all our stakeholders as we expand our perspective ever wider and deeper.Since the day of our founding,we have conducted business with an awarenessof our corporate social responsibility.Mitsubishi ElectricsBasic CSR Polic
72、yRecent InitiativesA Commitment to Action Based on Our Basic CSR Policy.Environmental Sustainability Report 2005Environmental Sustainability Report 200545Since the day this company was formed it has conducted business with an awareness of its con-tribution to society.Today we have made our Corporate
73、 Mission and Seven Guiding Principles the basis of corporate social responsibility for the entire Mitsubishi Electric Group.The original starting point is the“Keiei no Youtei”(Keys to Management)written at the time of the companys founding in 1921.Among other things,it mentioned“contribute to societ
74、y,”“improve product quality,”and“customer satisfaction.”Still upholding these values,our current mission and principles call for each Group employee to strive to fulfill our Corporate Mission of“improving Mitsubishi Electrics technologyand services by applying creativity to all aspects of our busine
75、ss,”and“to enhance the qualityof life,”as well as act on the basis of the Seven Guiding Principles(Trust,Quality,Technology,Citizenship,Ethics,Environment,and Growth).Corporate social responsibility covers a very broad range of activities,and Mitsubishi Electric is actively carrying out a variety of
76、 initiatives under our Basic CSR Policy.Our response to the Kyoto Protocol,which entered into force in February 2005,is one example of our recent efforts in theenvironmental area.Mitsubishi Electric has been taking a variety of actions to address climate change for some time.To fulfill our responsib
77、ility as a corporation with many production facilities,we set a voluntary target of reducing emissions intensity based on net sales by 25%in 2010compared to 1990.We are implementing a concrete action plan including introduction of energy-efficient equipment,and working to strengthen it further.In re
78、sponse to the European Directive on the restriction of the use of certain hazardous substances in electrical and electronic equipment(the RoHS Directive),we declared that we would eliminate six chemical substances to be regulated by the end of 2005,and are moving ahead to replace them.In terms of re
79、gulatory compliance,in February this year we established our“Corporate Informa-tion Security Policies,”in order to strengthen our management of confidential corporate information,including the protection of personal information.Since long ago we have been careful with themanagement of customer and o
80、ther information,but recently we have made new efforts to strength our information management systems,such as by investing in equipment for entry and exit control of facilities,re-examining our information security strategies,encouraging internal audit of informa-tion control and other efforts.Meanw
81、hile,from the perspective of corporate citizenship,through our“Socio-Roots Fund,”a matching-gift program in which the company matches employee donations,we have contributed funds to help recovery efforts after a major earthquake in the Chuetsu region of Niigata Prefecture in 2004.The Mitsubishi Elec
82、tric Group has also donated funds for recovery operations after theSumatran earthquake and the devastating tsunami in the Indian Ocean in December 2004.Initiatives like these should be a basic part of corporate management.I believe it is important to show initiative and a steady commitment,and that
83、we,including our overseas affiliates,act globally.Tamotsu NomakuchiPresident&CEOWe are contributing to society in a variety of areas through our productsand businesses,from the home to space.Contributing throughProducts andBusinessThe Greenhouse gas Observing SATellite(GOSAT)is designed to observe t
84、he global distribution of greenhouse gas concentrations from space.Mitsubishi Electric was the prime manufacturer of this satellite.Through our diverse businessactivities and productsfrom appliances in the home to satellites in spacewe work hardto respond to the needs andexpectations of our stakehol
85、ders.Message from the PresidentEthics/ComplianceCollective activitiesof Mitsubishi ElectricGroup employeesSustainable societyCreating the future together with stakeholders(society,customers,shareholders,suppliers,etc.)Environmental initiativesPhilanthropyEnhanced customer satisfactionWide-ranging co
86、ntributionsto society through productsand business activitiesServiceCreativityTechnologyBesides such initiatives,I believe that contributing to societyby reducing the human impact on the environment using the extensive variety of Mitsubishi Electric technologies and productsisan important part of th
87、e mission of a general electronics manufacturer active around the world indiverse business categories.Part of this is what we call“Uni&Eco,”which we have applied in our products,starting from our home appliances.This concept is a fusion of the“universal design”con-cept,which is all about making prod
88、ucts easy for anyone to use,and“ecology,”which is all about considering the global environment,energy conservation,and minimizing resource consumption.We are using it as a basis for product evaluation in terms of the product life-cycle processfrom the design stage,through use by the customer,until t
89、he product is dis-posed at the end of its life.The know-how we have gainedfrom the home appliance recycling business that wepioneered in Japan is now bearing fruit in our design-for-recycling technology,which we call“hyper-cycle technology.”I also believe that an important part of our mission is to
90、contribute to societys security and peace of mind.TheMISTY encoding technology developed by Mitsubishi Electric has become an international standard for third-generation cell phones,and is already being put to use to create information security systems for Japans cen-tral and local governments.Our C
91、OCO-DATES“CorrectCoordinates and Date Stamp(Time and Location Verifi-cation Service)”based on GPS satellites and meteor-ological information will be useful for“traceability”of agricultural and other products,and cancontribute to food security,which is becoming public concern in recent years.Mitsubis
92、hi Electric products are being used around the world in ways that the customer often might not noticeproducts like the Intelligent Power Module,which boosts the energy efficiency of a variety of products by allowing precise power control;and products like our electric power steering motor,which can
93、boost the fuel efficiency of cars by 3 to 5%compared to conventional hydraulic steering.Besides these examples,as with the remote-sensing satellite that measures the state of the Earths greenhouse gases from space as a tool to help prevent climate change,we will continue to make the most of our tech
94、nological competencies in an extensive range of categories,and put them to the service of society.We at the Mitsubishi Electric Group will continually strive to answer the expectations of all our stakeholders as we expand our perspective ever wider and deeper.Environmental Sustainability Report 2005
95、Environmental Sustainability Report 200567Using New Ideas to Reduce Environmental ImpactsWhen Mitsubishi Electric announced the Poki Poki Motor to the world,I was involved in production technology development.The motor is based on the innovative concept of winding copper coils in high density around
96、 an open stator core and then bending it into a round shape.By modifying the manufacturing process,we were able to boost productivity(through automation)and simultaneously increase energy efficiency by over 3%,although many thought that it had been impossible to raise motor efficiencyfurther.I reali
97、zed that if the Poki Poki Motor were introduced throughout Japan,we could save the equivalent of the annual electrical consumption of 3 million homes.I was fascinated by the idea that improvements in manufacturing productivity could also be compatible with the environment and decided to get involved
98、 in product development.Today the Poki Poki Motor is being used in air conditioners,elevators,and many other appli-cations and helping to reduce pressure on the environment.Searching for Clues on the Front LineThe FactoryWhen a company conducts business,it has a constant impact on the global environ
99、ment.The key issue is how to raise efficiency.It is impor-tant to search for ways to reduce environmental impacts by improvingdesign and productivity.If product designers themselves walk aroundinside the factory,they will see the actual manufacturing conditions with their own eyes,and be motivated t
100、o design products that avoid the ineffi-cient use of materials.Then it will be possible to reduce the generationof waste.If we also consider any repeated heating and cooling pro-cesses in manufacturing as a waste of energy,we will come up with many new ideas.Breakthrough and Innovation through Techn
101、ologyWhat Mitsubishi Electric can do as a general electrical equipment manufacturer is challenge ourselves to innovate with our products and operations,always using new ideas and the technologies we have devel-oped through manufacturing to reduce negative environmental impacts,as we simultaneously a
102、im for the best possible product performance.Aware of our responsibilities as a global corporation,our aim is to make excellent products and work with all our stakeholders to create a sustain-able society.Tackling the Challenge of Sustainable DevelopmentThe Mitsubishi Electric Group pro-motes sustai
103、nable development and is committed to protecting and restor-ing the global environment through technology,through all its business activities,and through the actions of its employees.We assess the environmental impacts of our products and business activities,and strive to reduce these impacts bydeve
104、loping and introducing environmentally-sound technologies and processes.We work through our business activities to help create a society with sound material cycles,by supporting efforts to better understand environmental issues,and by making use of technologies and information.We establish environme
105、ntal management systems at all of our business sites and operate them according to voluntary standards.We seek continuous improvement in our environmental management by conducting environmental audits and other efforts.We educate,train and motivate employees to be good environmental stewards,and sup
106、port and encourage activities that promote environmental protection.We support communication and cooperation regarding environmental protection worldwide.Core EnvironmentalPolicyEnvironmental Code of ConductKenichi AzumaExecutive Officer,Vice President,Productivity&Environmental ProgramsOzone-based
107、PurificationRemoval of Potentially-HarmfulSubstancesRapid Analysis of Potentially-HarmfulSubstancesReuse of Products/PartsClosed-Cycle Recycling of PlasticsPhosphorus recyclingReduction of CO2EmissionsReduction ofChemical TransfersReduction of GreenhouseGas EmissionsEnvironmental InformationDisclosu
108、reEnvironmentalAdvertisingModal ShiftLow-Emissions VehiclesGreenProcurementDesign for theEnvironmentDevelopment ofHyper Eco-ProductsImprovements inEco-Efficiency(Factor)Elimination of WoodPackagingEnvironmental Management VisionAt Eco-Products 2004Based on the Core Environmental Philosophy,the Mitsu
109、bishi Electric Group uses the acronym“MET”to represent the three key areas in which it seeks solutions to reduce environmental impacts in all business areas:“Materials”(efficient use of resour-ces);“Energy”(efficient use of energy);and“Toxicity”(reducing the use of substances poten-tially harmful to
110、 the environment).To illustrate our vision,our environmental management systems are like a tree;our activities in each of the three areas of MET create blossoms;under the sun of our Core Environmental Philosophy they grow and produce rich fruittechnologies and products that are good for the environm
111、ent.We will do every-thing possible to make that tree grow and flourish.Mitsubishi Electric Groups CSREnvironmentSocietyEconomyPhotovoltaic Power GeneratorsFuel CellsEnergy-Efficient MotorsSpace-based Solar Array GeneratorsCogenerationEnvironmental Sustainability Report 2005Environmental Sustainabil
112、ity Report 200567Using New Ideas to Reduce Environmental ImpactsWhen Mitsubishi Electric announced the Poki Poki Motor to the world,I was involved in production technology development.The motor is based on the innovative concept of winding copper coils in high density around an open stator core and
113、then bending it into a round shape.By modifying the manufacturing process,we were able to boost productivity(through automation)and simultaneously increase energy efficiency by over 3%,although many thought that it had been impossible to raise motor efficiencyfurther.I realized that if the Poki Poki
114、 Motor were introduced throughout Japan,we could save the equivalent of the annual electrical consumption of 3 million homes.I was fascinated by the idea that improvements in manufacturing productivity could also be compatible with the environment and decided to get involved in product development.T
115、oday the Poki Poki Motor is being used in air conditioners,elevators,and many other appli-cations and helping to reduce pressure on the environment.Searching for Clues on the Front LineThe FactoryWhen a company conducts business,it has a constant impact on the global environment.The key issue is how
116、 to raise efficiency.It is impor-tant to search for ways to reduce environmental impacts by improvingdesign and productivity.If product designers themselves walk aroundinside the factory,they will see the actual manufacturing conditions with their own eyes,and be motivated to design products that av
117、oid the ineffi-cient use of materials.Then it will be possible to reduce the generationof waste.If we also consider any repeated heating and cooling pro-cesses in manufacturing as a waste of energy,we will come up with many new ideas.Breakthrough and Innovation through TechnologyWhat Mitsubishi Elec
118、tric can do as a general electrical equipment manufacturer is challenge ourselves to innovate with our products and operations,always using new ideas and the technologies we have devel-oped through manufacturing to reduce negative environmental impacts,as we simultaneously aim for the best possible
119、product performance.Aware of our responsibilities as a global corporation,our aim is to make excellent products and work with all our stakeholders to create a sustain-able society.Tackling the Challenge of Sustainable DevelopmentThe Mitsubishi Electric Group pro-motes sustainable development and is
120、committed to protecting and restor-ing the global environment through technology,through all its business activities,and through the actions of its employees.We assess the environmental impacts of our products and business activities,and strive to reduce these impacts bydeveloping and introducing en
121、vironmentally-sound technologies and processes.We work through our business activities to help create a society with sound material cycles,by supporting efforts to better understand environmental issues,and by making use of technologies and information.We establish environmental management systems a
122、t all of our business sites and operate them according to voluntary standards.We seek continuous improvement in our environmental management by conducting environmental audits and other efforts.We educate,train and motivate employees to be good environmental stewards,and support and encourage activi
123、ties that promote environmental protection.We support communication and cooperation regarding environmental protection worldwide.Core EnvironmentalPolicyEnvironmental Code of ConductKenichi AzumaExecutive Officer,Vice President,Productivity&Environmental ProgramsOzone-based PurificationRemoval of Po
124、tentially-HarmfulSubstancesRapid Analysis of Potentially-HarmfulSubstancesReuse of Products/PartsClosed-Cycle Recycling of PlasticsPhosphorus recyclingReduction of CO2EmissionsReduction ofChemical TransfersReduction of GreenhouseGas EmissionsEnvironmental InformationDisclosureEnvironmentalAdvertisin
125、gModal ShiftLow-Emissions VehiclesGreenProcurementDesign for theEnvironmentDevelopment ofHyper Eco-ProductsImprovements inEco-Efficiency(Factor)Elimination of WoodPackagingEnvironmental Management VisionAt Eco-Products 2004Based on the Core Environmental Philosophy,the Mitsubishi Electric Group uses
126、 the acronym“MET”to represent the three key areas in which it seeks solutions to reduce environmental impacts in all business areas:“Materials”(efficient use of resour-ces);“Energy”(efficient use of energy);and“Toxicity”(reducing the use of substances poten-tially harmful to the environment).To illu
127、strate our vision,our environmental management systems are like a tree;our activities in each of the three areas of MET create blossoms;under the sun of our Core Environmental Philosophy they grow and produce rich fruittechnologies and products that are good for the environment.We will do every-thin
128、g possible to make that tree grow and flourish.Mitsubishi Electric Groups CSREnvironmentSocietyEconomyPhotovoltaic Power GeneratorsFuel CellsEnergy-Efficient MotorsSpace-based Solar Array GeneratorsCogenerationEnvironmental Sustainability Report 2005Environmental Sustainability Report 200589Initiati
129、ves in Overseas FactoriesEco-Factory in DalianDalian is a port town known as the“Pearlof the North Sea.”Located in this eco-nomic and technology development zone is Mitsubishi Electric(Dalian)Industrial Products Co.,Ltd.(MDI),which manufac-tures items such as circuit breakers,in-verters,and electric
130、al discharge ma-chines.Each factory is managed to oper-ate under the same standards as plants in Japan,and at the same time,must com-ply with Chinas steadily-developing legal requirements.President Nishida has a few things to say about policies for reduc-ing environmental impacts.“Somebody once said
131、 that the most effective thing we could do is to avoid producing inferior products.I feel the same,and I think that it is important to make products with the best quality without wasting anything in the process.For practical purposes,com-panies have the tendency to deal sepa-rately with quality and
132、the environment,but in reality these two are inseparable.So whenever we have the opportunity,we choose equipment for our facilities that are environmentally superior.”Indeed,the inverter factory completed in 2004 contains many energy-saving strat-egies that make use of Mitsubishi Electric products.B
133、esides installing Lossnay as anenergy-efficient ventilation,dynamic inver-ter controls,and energy-efficient lighting,the factory also installed an“EcoMonitor”that makes it possible to measure the up-to-the-minute electrical power consump-tion at the level of each process in the factory,in order to i
134、dentify losses.The factory is preparing to establish a system to use diagnostic data.In fiscal 2005,the same strategies will be applied at a plant that will make electrical discharge machines.The market need for energy-efficiency enhancement devices is great in China,which currently faces shortages
135、of electricity.In the future,MDI may serve as a model of an energy-efficient factory.Dalian is also facing problems with the shortage of water resources.Aware of this,MDI is working to develop water-recycling systems for the water used at the testing shop for electrical discharge machines.Behind the
136、se efforts are the dedicated efforts of the local staff and managers who are always seeking ways to improve things.Our Goal:To Be the Worlds Best Company“It goes without saying that we must comply with laws and regulations,but when it comes to environmental manage-ment,it is not enough just to try t
137、o limit emissions.This has to be a management-wide effort.In that context what I am most concerned about is,first of all,is the product good for the environment?That is,is it efficient?China has problems with an unstable power supply,so from the perspective of CSR,it is a significant thing that we a
138、re offering energy-efficient products,and manufacturing things effi-ciently,”says Osamu Iwabuchi,President of Mitsubishi Electric(Guangzhou)Com-pressor Co.,Ltd.The next issues,he says,are pollution prevention and control of factory emissions.MGC has a business planning committee consisting of talent
139、ed local staff,led by He Jin Hua,and they are doing activities to reduce environmen-tal impacts at the factory.One example is the upgrading of wastewater treatment fa-cilities by converting from chemical to biochemical treatment,resulting in better treatment efficacy.The team has many plans for the
140、future,such as installing a water recycling system and re-using trea-ted water,and taking steps to prevent leaks in the under-floor piping.Iwabuchi says that one other important factor is communication.Whoever the employee is,in order to have things go smoothly,it is important to deal openly and com
141、municate clearly what it is Im aiming for and how I want to do it.By communication I mean not just talking,but communicating eye to eye,heart to heart.”Iwabuchi,who trained as an engi-neer,believes that it is principles or ideas that are the prime motivator of people.He also provides information reg
142、ularly to all employees about the business conditions,and every Friday evening stands at the gate of the factory to express his thanks to every person.He puts his words into real action.This is how when compressor prices dropped a few years ago,despite opposition he explained the situation to employ
143、ees,and as a result they were able to work together to overcome the ad-verse circumstances.Japan-China relations are in the midst of change today.In order to over-come various issues and create a new relationship,it is important for peo-ple to get to know each others culture and interact with sincer
144、ity.The same could be said in the case of a corporation.Here we report,from the perspec-tive of corporate social responsibility(CSR),on two factories Mitsubishi Electric has established in China.MGCs President Osamu Iwabuchi(center)with mem-bers of the Business Planning Committee.Second from the lef
145、t is Committee Chair He Jin Hua.In the foreground is a cutaway model of a compressor being produced by MGC.Standing beside test-water recycling equipment,MDIs President Naoki Nishida(left),manager of the pro-duction management department,Bai Jie(right),and Shi Zuo Ping.Behind them is the production
146、line for electrical discharge machines.DalianGuangzhouSpecial Report:CSR in Action!The Energy that Drives Eco-FactoriesMDI is working to use lead-free soldering in circuit boards.Lead-free solder-ing takes considerable skill.Here a skilled worker gives instructions to a junior worker.Workers concent
147、rate on the MDI pro-duction line.The youthful energy of these women enlivens the workplace.MGCs facilities in the Guangzhou Economic and Technological Devel-opment Zone.Compressors that run on the Poki Poki Motor are also manufactured here.MGCs newly-installed water treatment facilities.Manager of t
148、he production man-agement department,Bai Jie is promoting RoHS strategies as an expert of environmental man-agement issues.Of ethnic Mon-golian origin,she also speaks Japanese.ChinaTo help build a more dynamic,more prosperous society,the Mitsubishi Electric GTo help build a more dynamic,more prosper
149、ous society,the Mitsubishi Electric Grouproupwill constantly innovate and improve for a better future for everyonewill constantly innovate and improve for a better future for everyone.A journalist reports here on the efforts of Group employees who are driven by thA journalist reports here on the eff
150、orts of Group employees who are driven by this convictionis conviction.To help build a more dynamic,more prosperous society,the Mitsubishi Electric Groupwill constantly innovate and improve for a better future for everyone.A journalist reports here on the efforts of Group employees who are driven by
151、 this conviction.Environmental Sustainability Report 2005Environmental Sustainability Report 200589Initiatives in Overseas FactoriesEco-Factory in DalianDalian is a port town known as the“Pearlof the North Sea.”Located in this eco-nomic and technology development zone is Mitsubishi Electric(Dalian)I
152、ndustrial Products Co.,Ltd.(MDI),which manufac-tures items such as circuit breakers,in-verters,and electrical discharge ma-chines.Each factory is managed to oper-ate under the same standards as plants in Japan,and at the same time,must com-ply with Chinas steadily-developing legal requirements.Presi
153、dent Nishida has a few things to say about policies for reduc-ing environmental impacts.“Somebody once said that the most effective thing we could do is to avoid producing inferior products.I feel the same,and I think that it is important to make products with the best quality without wasting anythi
154、ng in the process.For practical purposes,com-panies have the tendency to deal sepa-rately with quality and the environment,but in reality these two are inseparable.So whenever we have the opportunity,we choose equipment for our facilities that are environmentally superior.”Indeed,the inverter factor
155、y completed in 2004 contains many energy-saving strat-egies that make use of Mitsubishi Electric products.Besides installing Lossnay as anenergy-efficient ventilation,dynamic inver-ter controls,and energy-efficient lighting,the factory also installed an“EcoMonitor”that makes it possible to measure t
156、he up-to-the-minute electrical power consump-tion at the level of each process in the factory,in order to identify losses.The factory is preparing to establish a system to use diagnostic data.In fiscal 2005,the same strategies will be applied at a plant that will make electrical discharge machines.T
157、he market need for energy-efficiency enhancement devices is great in China,which currently faces shortages of electricity.In the future,MDI may serve as a model of an energy-efficient factory.Dalian is also facing problems with the shortage of water resources.Aware of this,MDI is working to develop
158、water-recycling systems for the water used at the testing shop for electrical discharge machines.Behind these efforts are the dedicated efforts of the local staff and managers who are always seeking ways to improve things.Our Goal:To Be the Worlds Best Company“It goes without saying that we must com
159、ply with laws and regulations,but when it comes to environmental manage-ment,it is not enough just to try to limit emissions.This has to be a management-wide effort.In that context what I am most concerned about is,first of all,is the product good for the environment?That is,is it efficient?China ha
160、s problems with an unstable power supply,so from the perspective of CSR,it is a significant thing that we are offering energy-efficient products,and manufacturing things effi-ciently,”says Osamu Iwabuchi,President of Mitsubishi Electric(Guangzhou)Com-pressor Co.,Ltd.The next issues,he says,are pollu
161、tion prevention and control of factory emissions.MGC has a business planning committee consisting of talented local staff,led by He Jin Hua,and they are doing activities to reduce environmen-tal impacts at the factory.One example is the upgrading of wastewater treatment fa-cilities by converting fro
162、m chemical to biochemical treatment,resulting in better treatment efficacy.The team has many plans for the future,such as installing a water recycling system and re-using trea-ted water,and taking steps to prevent leaks in the under-floor piping.Iwabuchi says that one other important factor is commu
163、nication.Whoever the employee is,in order to have things go smoothly,it is important to deal openly and communicate clearly what it is Im aiming for and how I want to do it.By communication I mean not just talking,but communicating eye to eye,heart to heart.”Iwabuchi,who trained as an engi-neer,beli
164、eves that it is principles or ideas that are the prime motivator of people.He also provides information regularly to all employees about the business conditions,and every Friday evening stands at the gate of the factory to express his thanks to every person.He puts his words into real action.This is
165、 how when compressor prices dropped a few years ago,despite opposition he explained the situation to employees,and as a result they were able to work together to overcome the ad-verse circumstances.Japan-China relations are in the midst of change today.In order to over-come various issues and create
166、 a new relationship,it is important for peo-ple to get to know each others culture and interact with sincerity.The same could be said in the case of a corporation.Here we report,from the perspec-tive of corporate social responsibility(CSR),on two factories Mitsubishi Electric has established in Chin
167、a.MGCs President Osamu Iwabuchi(center)with mem-bers of the Business Planning Committee.Second from the left is Committee Chair He Jin Hua.In the foreground is a cutaway model of a compressor being produced by MGC.Standing beside test-water recycling equipment,MDIs President Naoki Nishida(left),mana
168、ger of the pro-duction management department,Bai Jie(right),and Shi Zuo Ping.Behind them is the production line for electrical discharge machines.DalianGuangzhouSpecial Report:CSR in Action!The Energy that Drives Eco-FactoriesMDI is working to use lead-free soldering in circuit boards.Lead-free sold
169、er-ing takes considerable skill.Here a skilled worker gives instructions to a junior worker.Workers concentrate on the MDI pro-duction line.The youthful energy of these women enlivens the workplace.MGCs facilities in the Guangzhou Economic and Technological Devel-opment Zone.Compressors that run on
170、the Poki Poki Motor are also manufactured here.MGCs newly-installed water treatment facilities.Manager of the production man-agement department,Bai Jie is promoting RoHS strategies as an expert of environmental man-agement issues.Of ethnic Mon-golian origin,she also speaks Japanese.ChinaTo help buil
171、d a more dynamic,more prosperous society,the Mitsubishi Electric GTo help build a more dynamic,more prosperous society,the Mitsubishi Electric Grouproupwill constantly innovate and improve for a better future for everyonewill constantly innovate and improve for a better future for everyone.A journal
172、ist reports here on the efforts of Group employees who are driven by thA journalist reports here on the efforts of Group employees who are driven by this convictionis conviction.To help build a more dynamic,more prosperous society,the Mitsubishi Electric Groupwill constantly innovate and improve for
173、 a better future for everyone.A journalist reports here on the efforts of Group employees who are driven by this conviction.Environmental Sustainability Report 2005Environmental Sustainability Report 20051011Initiatives in Overseas Factories“Global Standard”forAir Conditioners:Made in Thailand“Kirig
174、amine”is the name of a popular home air conditioner in the Japanese market made by Mitsubishi Electric.And it is Mitsubishi Electric Consumer Products in Thailand(MCP)that manufactures the models for Asia and Europe.It would be no exaggeration to say that the products made at this plant are connecte
175、d with the entire world if one includes reshipments from consignees.Because of this there are many models being produced,but the design has been standardized to match the Japanese domestic model specifications,creating a“global stan-dard”air conditioner that is expanding intomarkets globally.“If we
176、can standardizea product,we can reduce the environ-mental impacts.For example,by using fewer materials,and boosting production efficiency,”says Katsuyuki Aoki,Manager of the Overseas Technology Group at Shi-zuoka Works,the parent factory.In Japan,air conditioners using inverters are com-mon,but in o
177、ther Asian countries there is still strong preference for single-speed equipment.In Europe as well,inverters are growing in popularity.Because of this,most of the basic parts are being standar-dized,although there are some differen-ces,for example in the insulation material of indoor units.What kind
178、s of changes were necessary to achieve this?“In Japan,we use a solid conductor cable that can be fixed in place just by pushing,but overseas it is more common to see stranded conductor cable which needs to be secured by screws,so we made some improvements to the base design.Also,by using a simple sn
179、ap-fitting design for the protective net on the air vent in the indoor unit,required to meet European safety regulations,weensured that there was no obstacle to standardization.In addition,we have also been applying designs weve been doing in Japan to overseas models,such asincluding symbols to guid
180、e dismantling in order to facilitate recycling.”Our Approach toManufacturing Selectedin a Country that Values QualityMitsubishi Electric is also working to develop a model combined with high-performance compressors that utilize the energy-efficient Poki Poki Motor,which is being manufactured oversea
181、s.Countries like Thailand and those in Europe areusing a ranking system as an official indi-cator of energy efficiency,and Mitsubishi Electrics air conditioners rank in the top category(Class 5 in Thailand,Class A in Europe).Thailand has many affluent con-sumers with large homes where each family me
182、mber has his own living space,and they are increasingly paying attention to the performance of air conditioners.To maintain the top market share in a country like this,it is essential to offer ex-cellent performance in energy efficiency and quietness.In October 2005,an Eco Products Fair will be held
183、 in the capital Bangkok.The Mitsubishi Electric Group will have an ex-hibit there,and plans to announce various energy-efficient technologies at that time.“In the future,it will be necessary to create the foundations for manufacturing that is on par with or even better than in Japan,in terms of qual
184、ity,environment,human resources,cost,production systems.As an Eco-Factory naturally we expect the best in terms of the factorys energy effi-ciency,but I would also like to make this an even stronger company in Thailand by increasing the local procurement of parts and contributions to the local commu
185、-nity,”says company president Masayasu Masuda.The Importance ofCommunicationCompanies with business in Europe cannot avoid dealing with the WEEE Di-rective(European Directive on Waste Electrical and Electronic Equipment,mak-ing producers responsible for the recov-ery and recycling of used electrical
186、 and electronic equipment)entering into force in August 2005,and responses to theRoHS Directive(European Directive on the restriction of the use of certain hazardous substances in electrical and electronic equipmentfor 6 substances including lead and cadmium)entering into force in July 2006.Hans-Joe
187、rg Hinkel of Mitsubishi Electric Europe(MEU)has been travelling all over Europe and keeping close contact with Japan to coordinate Mitsubishi Electrics compliance with the regulations.He says,“Its important to sort out the correct infor-mation from the confusion and hedge our risks with the proper j
188、udgment.Although the European Union is one unified market,there are differences in the implementa-tion of the directives,especially for WEEE,country by country.For the Japanese to correctly understand the actual situation,I consider it very important to communi-cate with the key persons in Japan and
189、 in each of our branches in Europe.”In Europe it is not uncommon for poli-cies to be adopted when they are still lacking in details,in an effort to move quickly,and the details are settled later,after taking into consideration the actual problems that occur during implementa-tion.In Japan,on the oth
190、er hand,it is more common to conduct detailed plan-ning right from the start.Although this ap-proach might slow the conceptual stage,the implementation usually is quick and smooth.This fundamental difference in thinking is often the reason for confusion when addressing new policies,especially on the
191、 Japanese side,so communication becomes an important factor to instill a common understanding.Our Goal:Businessthat also Considers the EnvironmentMitsubishi Electric Automotive Czech(MEAC)started manufacturing electronic key devices for cars in 2001.As Europe-an demand for automotive parts grows,MEA
192、C is taking advantage of its central location between Eastern and Western Europe to provide a speedy supply sys-tem and service with attention to detail.The company obtained its ISO 14001 cer-tification in September 2003,and contin-ues working to ensure that its manage-ment considers the environment
193、 at the same time as boosting productivity.“The Czech Republic was originally blessed with abundant natural surroundings,but as a result of the rapid growth of the use of fossil fuels after the Second World War,it went through a history of industrial pol-lution.But some of our environmental standard
194、s especially in the area of air protection,are even stricter than many other countries in the European Union,”says Production Assistant Manager Dalimil Barton.It was in this context,that MEAC inAugust 2004 installed equipment to break down the volatile organic compounds arising from the silicon coat
195、ing processof engine control units.It captures the VOCs,breaks them down into harmless carbon dioxide and water and finally emits them into atmosphere.By using cat-alysts this equipment can decompose about 98%of the VOCs.It was installed not just to comply with regulations,but as an act of corporate
196、 social responsibility.Special Report:CSR in Action!MCP was the venue for the“Green Factory”stories in a series of advertisements in Asia focusing on environmental corporations.President Masazumi Kawachi(second from left)and Production Assistant Manager Dalimil Barton(far left)standing in front of V
197、OC decomposition equipmentMEAC plant“Environmental issues require flexible responses from companies but at the same time they present them with new business opportunities.This truly is exciting work,says Hans-Joerg Hinkel,Manager of Corporate Strategy Planning.MCP management staff team.President Mas
198、ayasu Masuda is second from right.Factory General Manager JunichiYokoyama is third from left.Katsuyuki Aoki,who also serves as deputy manager of the Room Air Conditioner Department.ThailandCzechU.K.Environmental Sustainability Report 2005Environmental Sustainability Report 20051011Initiatives in Ove
199、rseas Factories“Global Standard”forAir Conditioners:Made in Thailand“Kirigamine”is the name of a popular home air conditioner in the Japanese market made by Mitsubishi Electric.And it is Mitsubishi Electric Consumer Products in Thailand(MCP)that manufactures the models for Asia and Europe.It would b
200、e no exaggeration to say that the products made at this plant are connected with the entire world if one includes reshipments from consignees.Because of this there are many models being produced,but the design has been standardized to match the Japanese domestic model specifications,creating a“globa
201、l stan-dard”air conditioner that is expanding intomarkets globally.“If we can standardizea product,we can reduce the environ-mental impacts.For example,by using fewer materials,and boosting production efficiency,”says Katsuyuki Aoki,Manager of the Overseas Technology Group at Shi-zuoka Works,the par
202、ent factory.In Japan,air conditioners using inverters are com-mon,but in other Asian countries there is still strong preference for single-speed equipment.In Europe as well,inverters are growing in popularity.Because of this,most of the basic parts are being standar-dized,although there are some dif
203、feren-ces,for example in the insulation material of indoor units.What kinds of changes were necessary to achieve this?“In Japan,we use a solid conductor cable that can be fixed in place just by pushing,but overseas it is more common to see stranded conductor cable which needs to be secured by screws
204、,so we made some improvements to the base design.Also,by using a simple snap-fitting design for the protective net on the air vent in the indoor unit,required to meet European safety regulations,weensured that there was no obstacle to standardization.In addition,we have also been applying designs we
205、ve been doing in Japan to overseas models,such asincluding symbols to guide dismantling in order to facilitate recycling.”Our Approach toManufacturing Selectedin a Country that Values QualityMitsubishi Electric is also working to develop a model combined with high-performance compressors that utiliz
206、e the energy-efficient Poki Poki Motor,which is being manufactured overseas.Countries like Thailand and those in Europe areusing a ranking system as an official indi-cator of energy efficiency,and Mitsubishi Electrics air conditioners rank in the top category(Class 5 in Thailand,Class A in Europe).T
207、hailand has many affluent con-sumers with large homes where each family member has his own living space,and they are increasingly paying attention to the performance of air conditioners.To maintain the top market share in a country like this,it is essential to offer ex-cellent performance in energy
208、efficiency and quietness.In October 2005,an Eco Products Fair will be held in the capital Bangkok.The Mitsubishi Electric Group will have an ex-hibit there,and plans to announce various energy-efficient technologies at that time.“In the future,it will be necessary to create the foundations for manuf
209、acturing that is on par with or even better than in Japan,in terms of quality,environment,human resources,cost,production systems.As an Eco-Factory naturally we expect the best in terms of the factorys energy effi-ciency,but I would also like to make this an even stronger company in Thailand by incr
210、easing the local procurement of parts and contributions to the local commu-nity,”says company president Masayasu Masuda.The Importance ofCommunicationCompanies with business in Europe cannot avoid dealing with the WEEE Di-rective(European Directive on Waste Electrical and Electronic Equipment,mak-in
211、g producers responsible for the recov-ery and recycling of used electrical and electronic equipment)entering into force in August 2005,and responses to theRoHS Directive(European Directive on the restriction of the use of certain hazardous substances in electrical and electronic equipmentfor 6 subst
212、ances including lead and cadmium)entering into force in July 2006.Hans-Joerg Hinkel of Mitsubishi Electric Europe(MEU)has been travelling all over Europe and keeping close contact with Japan to coordinate Mitsubishi Electrics compliance with the regulations.He says,“Its important to sort out the cor
213、rect infor-mation from the confusion and hedge our risks with the proper judgment.Although the European Union is one unified market,there are differences in the implementa-tion of the directives,especially for WEEE,country by country.For the Japanese to correctly understand the actual situation,I co
214、nsider it very important to communi-cate with the key persons in Japan and in each of our branches in Europe.”In Europe it is not uncommon for poli-cies to be adopted when they are still lacking in details,in an effort to move quickly,and the details are settled later,after taking into consideration
215、 the actual problems that occur during implementa-tion.In Japan,on the other hand,it is more common to conduct detailed plan-ning right from the start.Although this ap-proach might slow the conceptual stage,the implementation usually is quick and smooth.This fundamental difference in thinking is oft
216、en the reason for confusion when addressing new policies,especially on the Japanese side,so communication becomes an important factor to instill a common understanding.Our Goal:Businessthat also Considers the EnvironmentMitsubishi Electric Automotive Czech(MEAC)started manufacturing electronic key d
217、evices for cars in 2001.As Europe-an demand for automotive parts grows,MEAC is taking advantage of its central location between Eastern and Western Europe to provide a speedy supply sys-tem and service with attention to detail.The company obtained its ISO 14001 cer-tification in September 2003,and c
218、ontin-ues working to ensure that its manage-ment considers the environment at the same time as boosting productivity.“The Czech Republic was originally blessed with abundant natural surroundings,but as a result of the rapid growth of the use of fossil fuels after the Second World War,it went through
219、 a history of industrial pol-lution.But some of our environmental standards especially in the area of air protection,are even stricter than many other countries in the European Union,”says Production Assistant Manager Dalimil Barton.It was in this context,that MEAC inAugust 2004 installed equipment
220、to break down the volatile organic compounds arising from the silicon coating processof engine control units.It captures the VOCs,breaks them down into harmless carbon dioxide and water and finally emits them into atmosphere.By using cat-alysts this equipment can decompose about 98%of the VOCs.It wa
221、s installed not just to comply with regulations,but as an act of corporate social responsibility.Special Report:CSR in Action!MCP was the venue for the“Green Factory”stories in a series of advertisements in Asia focusing on environmental corporations.President Masazumi Kawachi(second from left)and P
222、roduction Assistant Manager Dalimil Barton(far left)standing in front of VOC decomposition equipmentMEAC plant“Environmental issues require flexible responses from companies but at the same time they present them with new business opportunities.This truly is exciting work,says Hans-Joerg Hinkel,Mana
223、ger of Corporate Strategy Planning.MCP management staff team.President Masayasu Masuda is second from right.Factory General Manager JunichiYokoyama is third from left.Katsuyuki Aoki,who also serves as deputy manager of the Room Air Conditioner Department.ThailandCzechU.K.Environmental Sustainability
224、 Report 200512Initiatives in Overseas FactoriesRecycling Starts witha Revolution in AwarenessUntil 1999,Mitsubishi Electric Automo-tive America(MEAA),which manufactures automotive electrical components in the states of Ohio and Kentucky,recycled mainly scrap steel and cardboard.But one of the manage
225、rs set his mind on do-ing more than this,and over five years succeeded in raising the overall recycling rate of the factories from 51%to 79%.This is a high figure,if one considers that the average recycling rate in U.S.compa-nies is less than 50%.The company today is aggressively recycling scrap ste
226、el,cardboard,wood,plastic,circuit boards,paper,and absorbent materials.By sell-ing these items as valuable resources,they were able to make a profit of$30,000 per year from this activity.It is worth noting that they were able to decrease the amount of waste going to the landfill by 20%,even though t
227、he facto-ry floor space increased by 26%over the five-year period.This is one good exam-ple of how thinking about the environment has also contributed on the economiclevel.“It would be impossible to recycle with-out the employee cooperation.The tough-est thing was creating an awareness rev-olution a
228、mong employees,”says ISO Manager Scott Stephenson.It is a lot eas-ier to simply dispose of unnecessary items as garbage rather than to recycle them.“But we got employees to realize that recycling also leads to economic profit,and I think we achieved good re-sults by having them challenge them-selves
229、 to find ways to save money through recycling.”A Better Life for Children with DisabilitiesThe Mitsubishi Electric America Foun-dation(MEAF)was founded in 1991 with funds from Mitsubishi Electric and its U.S.affiliates.The mission of the foundation is to help young people with disabilities to maximi
230、ze their potential and participation in society.To date,the foundation has donated over$7 million to organizations around the country that assist people with disabilities.In the belief that personal involvement has more impact than simply giving mon-ey,MEAF encourages volunteer activities by employe
231、es of Mitsubishi Electric U.S.companiesincluding expatriates and company executives.Each company has its own philanthropy committee,which or-ganizes volunteer projects and fundrais-ing events to benefit the local community.“Over the past 14 years,we have sup-ported children and youth with disa-bilit
232、ies,through programs in education,career preparation,community integra-tion,and recreation.As a result of MEAF initiatives and employee volunteer activi-ties,I think weve been able to signifi-cantly improve the lives of thousands of young people with disabilities and their families,”says MEAF Execut
233、ive Director Rayna Aylward.http:/www.meaf.orgTackling Climate ChangeOn February 16,2005,the Kyoto Protocol entered into force,seven years after it was adopted by signatory countries.This is an historic step for humanity,the start of a new effort to tackle global warming.Japan will need to take signi
234、ficant measures to fulfill its commitments under the Protocol.Here we ask key people at Mitsubishi Electric how the company will fulfill its own responsibilities.Kanji Ohta,Corporate Environmental Sustainability Group,the navigator for Mitsubishi Electrics environmental and energy strategies.Photo t
235、aken at the Kyoto International Conference Hall,before the ceremony to com-memorate the Kyoto Protocols entry into force.(February 16,2005)Environmental Sustainability Report 200513Special Report:CSR in Action!Special Report:CSR in Action!Doing Whatever it Takes to Cut CO2 EmissionsExpatriate employ
236、ees take part ina MEAF volunteer projectRayna Aylward,Executive Director,MEAFEmployee volunteers clean up the grounds of a hospital for childrenwith disabilitiesMEAA Environmental Recycling TeamScott Stephenson,Corporate QS/ISO Manager(front left)USAWashington D.C.USAOhioEnvironmental Sustainability
237、 Report 200512Initiatives in Overseas FactoriesRecycling Starts witha Revolution in AwarenessUntil 1999,Mitsubishi Electric Automo-tive America(MEAA),which manufactures automotive electrical components in the states of Ohio and Kentucky,recycled mainly scrap steel and cardboard.But one of the manage
238、rs set his mind on do-ing more than this,and over five years succeeded in raising the overall recycling rate of the factories from 51%to 79%.This is a high figure,if one considers that the average recycling rate in U.S.compa-nies is less than 50%.The company today is aggressively recycling scrap ste
239、el,cardboard,wood,plastic,circuit boards,paper,and absorbent materials.By sell-ing these items as valuable resources,they were able to make a profit of$30,000 per year from this activity.It is worth noting that they were able to decrease the amount of waste going to the landfill by 20%,even though t
240、he facto-ry floor space increased by 26%over the five-year period.This is one good exam-ple of how thinking about the environment has also contributed on the economiclevel.“It would be impossible to recycle with-out the employee cooperation.The tough-est thing was creating an awareness rev-olution a
241、mong employees,”says ISO Manager Scott Stephenson.It is a lot eas-ier to simply dispose of unnecessary items as garbage rather than to recycle them.“But we got employees to realize that recycling also leads to economic profit,and I think we achieved good re-sults by having them challenge them-selves
242、 to find ways to save money through recycling.”A Better Life for Children with DisabilitiesThe Mitsubishi Electric America Foun-dation(MEAF)was founded in 1991 with funds from Mitsubishi Electric and its U.S.affiliates.The mission of the foundation is to help young people with disabilities to maximi
243、ze their potential and participation in society.To date,the foundation has donated over$7 million to organizations around the country that assist people with disabilities.In the belief that personal involvement has more impact than simply giving mon-ey,MEAF encourages volunteer activities by employe
244、es of Mitsubishi Electric U.S.companiesincluding expatriates and company executives.Each company has its own philanthropy committee,which or-ganizes volunteer projects and fundrais-ing events to benefit the local community.“Over the past 14 years,we have sup-ported children and youth with disa-bilit
245、ies,through programs in education,career preparation,community integra-tion,and recreation.As a result of MEAF initiatives and employee volunteer activi-ties,I think weve been able to signifi-cantly improve the lives of thousands of young people with disabilities and their families,”says MEAF Execut
246、ive Director Rayna Aylward.http:/www.meaf.orgTackling Climate ChangeOn February 16,2005,the Kyoto Protocol entered into force,seven years after it was adopted by signatory countries.This is an historic step for humanity,the start of a new effort to tackle global warming.Japan will need to take signi
247、ficant measures to fulfill its commitments under the Protocol.Here we ask key people at Mitsubishi Electric how the company will fulfill its own responsibilities.Kanji Ohta,Corporate Environmental Sustainability Group,the navigator for Mitsubishi Electrics environmental and energy strategies.Photo t
248、aken at the Kyoto International Conference Hall,before the ceremony to com-memorate the Kyoto Protocols entry into force.(February 16,2005)Environmental Sustainability Report 200513Special Report:CSR in Action!Special Report:CSR in Action!Doing Whatever it Takes to Cut CO2 EmissionsExpatriate employ
249、ees take part ina MEAF volunteer projectRayna Aylward,Executive Director,MEAFEmployee volunteers clean up the grounds of a hospital for childrenwith disabilitiesMEAA Environmental Recycling TeamScott Stephenson,Corporate QS/ISO Manager(front left)USAWashington D.C.USAOhioEnvironmental Sustainability
250、 Report 2005Environmental Sustainability Report 20051415Tackling Climate ChangeEnergy Consumption Per Unit of Printed Circuit Boards(Before and After)0.0003/104/13573579110.200.400.600.801.00kWh/pieceBeforeDuringVerificationperiodTarget 0.45Average 0.59Average 0.38Average 0.65Mitsubishi Electrics CO
251、2 Emissions Reduction Plan (after removing the impact of the semiconductor division that was divested)701990 1998 1999 2000 2001 2002 2003 2004 2005 2010(Fiscal year)6050403020100CO2 emissions(10,000 t-CO2)qInstall highly energy-efficient equipment(25,000t-CO2 reduction)Replace equipment promptly wh
252、en it reaches service life and upgrade using the latest energy-efficient equipment.wEnergy Loss Minimizing Project(8,000 t-CO2 reduction)Measure and determine energy consumption,discover losses and make improvements.e Install cogeneration systems(CGS)(9,000 t-CO2 reduction)Utilize CGS to use energy
253、more efficiently and boost fuel efficiency.rConvert to alternative fuels(4,000 t-CO2 reduction)Convert from large bunker-oil burning boilers,to multiple small gas-burning boilerswith controls on the number of boilers operating.Cutting GreenhouseGas Emissions:No Time to Waste!What is the Kyoto Protoc
254、ol?For Japan it is a promise it has to keep,as it bears the name of the historic Japanese city that hosted the conference that led to the Protocols adoption.The main point of the Protocol is the reduction of greenhouse gas(GHG)emissions.Japan has commit-ted itself to a 6%reduction(compared to 1990 l
255、evels)during the first commitment period(20082012).These reductions are important,for if global warming continues to follow current trends,the Earth will be-come unlivable for humanity as islands and coastal areas are submerged,we suffer food crises due to abnormal weath-er,and tropical diseases spr
256、ead.Despite its importance,a 6%reduction is not an easy number to achieve.Since 1990,Japans GHG emissions have not declined even once,and in fact they have increased by 8%today.Japans govern-ment has created the Action Program to Meet the Kyoto Protocol Targets and is implementing actions based on i
257、t,butas anyone would expect,GHG emissions reductions are a major topic for corpora-tions as well.Strategies to reduce emis-sions of CFCs,HCFCs and HFCs are also needed,but the main strategies involve energy conservation.This is because if we can reduce the amount of electricity con-sumed,we can also
258、 reduce the amountof CO2 emitted in connection with the combustion of fossil fuels.The Challenge:Reduce Energy Consumption by 25%(Per Unit of Sales)What is Mitsubishi Electric doing in the midst of all this?Kanji Ohta of the Corpor-ate Environmental Sustainability Group can answer this question.“Mit
259、subishi Electric set its own voluntary environmen-tal targets in 1997.Our target is to reduce the CO2 emissions intensity from energy consumption during manufacturing in fis-cal 2010 by 25%compared to fiscal 1990.The indicator we use for emissions intensity is carbon-equivalent energy con-sumption p
260、er unit of net sales(a related measure,energy intensity,is measured in terms of electricity consumed per unit of net sales).We are maintaining this target,which we established in 1997.However,since we divested ourselves of a semi-conductor division in fiscal 2003,we had to revise our 1990 base year
261、figures to re-move that division from the calculations.Semiconductor production uses a huge amount of energy,so if we didnt separate out that component it would appear as if we had reduced our energy consumption without even trying to be energy efficient.Also,it would have been impossible to evaluat
262、e our actual energy conservation efforts.”(See page 32.)Aiming to reduce 46,000 Tons of CO2He says that after removing the im-pacts of the semiconductor division that was divested,it became clear that the company would have to reduce its CO2 emissions by 46,000 tons per year byfiscal 2010 compared t
263、o fiscal 2002 in or-der to achieve its voluntary environmental targets(assuming sales and productionvolumes were about the same levels as in fiscal 2003).A reduction of 46,000 tons of CO2 means about 10%of the fiscal 2002 emissions.Having worked now for five years towards the targets,Mitsubishi has
264、taken all the easy steps,and the compa-ny still has to reduce emissions by a fur-ther 10%.To deal with this,Mitsubishi Electric decided to use four strategies company-wide.It intends to achieve the following emissions reductions:q25,000t-CO2 by installing highly energy efficient equip-ment,w8,000t-C
265、O2 by energy-loss mini-mization(EM)activities,e9,000t-CO2 by installing cogeneration systems(CGS),and r4,000t-CO2 by converting to alter-native fuels.Among these strategies,the EM activi-ties are worth special mention.These ac-tivities are to carefully measure energy consumption at the level of each
266、 process in the factory,identify losses and make improvements by using energy-efficiency enhancement devices made by Mitsubishi Electric like the“EcoMonitor.”It would seem logical for a company to use itsown products to become more energy-efficient.Monitoring Data fromProduction Line Reveals CluesOu
267、r EM Project could actually be con-sidered an EcoMonitor project,as the role of this product is huge.The EcoMonitor is a small box-like device that could fit into the palm of ones hand.Installed in the electrical distribution panel,for example,it is an excellent device to measure elec-trical consump
268、tion in minutes or seconds for each system,which could be a piece of equipment or a production line.“Of course,the main point of our EM Project is not only measuring,but also analyzing the data that has been collect-ed.As a part of our teams efforts,we looked at energy conservation in the pro-ductio
269、n line for mounting devices on print-ed circuit boards,which consumes a huge amount of electricity.We installed an EcoMonitor,and when we took some measurements we found we couldnt ex-plain why the energy consumption wasso high in some places,”says Yuko Kane-shima of Mitsubishi Electrics Fukuyama Wo
270、rks.“When we asked the workers at that station for the reason,we couldnt get any answersthey said they didnt have enough people,or that some trouble had occurred.They were quite defensive.”At this point,the team leader dispelled the workers concerns by making it clear that the intention was not to p
271、ut the blame on anyone for low energy efficiency.After that,everyone cooperated in the search for energy losses.An Added Benefit of the EM Project:Higher Pro-ductivityOne example of boosting productivity came from measuring the actual time-per-task of lines that had low production volume.After monit
272、oring,we found that some tasks rated at 30 seconds actually took 40 seconds to complete.By accu-rately breaking down the time for each task,the team discovered reasons forlosses.For example the equipment was idled when a worker could not keep up the pace of work.By conscientiously tracking work in t
273、he Production Plan and Performance Record,an essential com-ponent for analysis of electrical consump-tion data,we were able to simultaneously reduce procedural losses.As a result,the team reduced the ener-gy intensity of the production of circuit boards by 41%,which led to reduction of annual electr
274、ical consumption of 70MWh(29.5t-CO2 equivalent).Kaneshima and her team were also awarded the Direc-tors Award of Chugoku Bureau of Econo-my,Trade and Industry at the FY2004National Competition on Energy Efficiency Projects organized by the Energy Conser-vation Center(Japan).“Since this project has t
275、o be conduc-ted while the factory is actually operating,its difficult to make progress if were just doing it to conserve energy.But after people realized that productivity would also increase,everyone was very willing to cooperate.Nevertheless,even if there was not a big boost in productivity,we wer
276、e able to make people think aboutenergy conservation.For example,in the case of the reflow furnace,in the past if there was some trouble with the compo-nent mounting process,the workers would leave the furnace turned on because it takes time to restart once its been turned off.But through our projec
277、t,once people realized that they would save energy by turning it off,they started to turn it off if trouble occurred.Because everyone isa pro at manufacturing,they have a keen awareness about efficiency.They became more enthusiastic in thinking about how to eliminate losses.”Moving Toward thePost-Ky
278、oto RegimeKanji Ohta of Mitsubishi Electric has some thoughts on the future.“A largeeffort is certainly needed to reduce emis-sions,but considering the fact that the world has to limit GHG emissions to half the 1990 level by about 2030,we dont have the luxury of maintaining the current pace.”In the
279、future the only way to lookat this needed paradigm shift will be to see it as a big business opportunity,and then use it to change the way things are.Developing the technologies and provid-ing the solutions for this purpose will be essential for a manufacturer to survive,and at the same time they ar
280、e a corporate duty to society.Special Report:CSR in Action!“We were able to get people to think about energy intensity in terms of productivity,”says Yuko Kaneshima.By introducing color-coded indicators on the fixed cassettes containing chip devices foreground in photo we were able to improve proced
281、ures and make them easier for anyone to identify,reducing time losses.More thorough recording of production results andreporting of deficiencies.Monthly energy intensity target was achieved afterimprovements(average:0.38).This made it possible to produce each unit with only about 1/6th the energy re
282、quired before the project.46,000 t-CO2 Environmental Sustainability Report 2005Environmental Sustainability Report 20051415Tackling Climate ChangeEnergy Consumption Per Unit of Printed Circuit Boards(Before and After)0.0003/104/13573579110.200.400.600.801.00kWh/pieceBeforeDuringVerificationperiodTar
283、get 0.45Average 0.59Average 0.38Average 0.65Mitsubishi Electrics CO2 Emissions Reduction Plan (after removing the impact of the semiconductor division that was divested)701990 1998 1999 2000 2001 2002 2003 2004 2005 2010(Fiscal year)6050403020100CO2 emissions(10,000 t-CO2)qInstall highly energy-effi
284、cient equipment(25,000t-CO2 reduction)Replace equipment promptly when it reaches service life and upgrade using the latest energy-efficient equipment.wEnergy Loss Minimizing Project(8,000 t-CO2 reduction)Measure and determine energy consumption,discover losses and make improvements.e Install cogener
285、ation systems(CGS)(9,000 t-CO2 reduction)Utilize CGS to use energy more efficiently and boost fuel efficiency.rConvert to alternative fuels(4,000 t-CO2 reduction)Convert from large bunker-oil burning boilers,to multiple small gas-burning boilerswith controls on the number of boilers operating.Cuttin
286、g GreenhouseGas Emissions:No Time to Waste!What is the Kyoto Protocol?For Japan it is a promise it has to keep,as it bears the name of the historic Japanese city that hosted the conference that led to the Protocols adoption.The main point of the Protocol is the reduction of greenhouse gas(GHG)emissi
287、ons.Japan has commit-ted itself to a 6%reduction(compared to 1990 levels)during the first commitment period(20082012).These reductions are important,for if global warming continues to follow current trends,the Earth will be-come unlivable for humanity as islands and coastal areas are submerged,we su
288、ffer food crises due to abnormal weath-er,and tropical diseases spread.Despite its importance,a 6%reduction is not an easy number to achieve.Since 1990,Japans GHG emissions have not declined even once,and in fact they have increased by 8%today.Japans govern-ment has created the Action Program to Mee
289、t the Kyoto Protocol Targets and is implementing actions based on it,butas anyone would expect,GHG emissions reductions are a major topic for corpora-tions as well.Strategies to reduce emis-sions of CFCs,HCFCs and HFCs are also needed,but the main strategies involve energy conservation.This is becau
290、se if we can reduce the amount of electricity con-sumed,we can also reduce the amountof CO2 emitted in connection with the combustion of fossil fuels.The Challenge:Reduce Energy Consumption by 25%(Per Unit of Sales)What is Mitsubishi Electric doing in the midst of all this?Kanji Ohta of the Corpor-a
291、te Environmental Sustainability Group can answer this question.“Mitsubishi Electric set its own voluntary environmen-tal targets in 1997.Our target is to reduce the CO2 emissions intensity from energy consumption during manufacturing in fis-cal 2010 by 25%compared to fiscal 1990.The indicator we use
292、 for emissions intensity is carbon-equivalent energy con-sumption per unit of net sales(a related measure,energy intensity,is measured in terms of electricity consumed per unit of net sales).We are maintaining this target,which we established in 1997.However,since we divested ourselves of a semi-con
293、ductor division in fiscal 2003,we had to revise our 1990 base year figures to re-move that division from the calculations.Semiconductor production uses a huge amount of energy,so if we didnt separate out that component it would appear as if we had reduced our energy consumption without even trying t
294、o be energy efficient.Also,it would have been impossible to evaluate our actual energy conservation efforts.”(See page 32.)Aiming to reduce 46,000 Tons of CO2He says that after removing the im-pacts of the semiconductor division that was divested,it became clear that the company would have to reduce
295、 its CO2 emissions by 46,000 tons per year byfiscal 2010 compared to fiscal 2002 in or-der to achieve its voluntary environmental targets(assuming sales and productionvolumes were about the same levels as in fiscal 2003).A reduction of 46,000 tons of CO2 means about 10%of the fiscal 2002 emissions.H
296、aving worked now for five years towards the targets,Mitsubishi has taken all the easy steps,and the compa-ny still has to reduce emissions by a fur-ther 10%.To deal with this,Mitsubishi Electric decided to use four strategies company-wide.It intends to achieve the following emissions reductions:q25,
297、000t-CO2 by installing highly energy efficient equip-ment,w8,000t-CO2 by energy-loss mini-mization(EM)activities,e9,000t-CO2 by installing cogeneration systems(CGS),and r4,000t-CO2 by converting to alter-native fuels.Among these strategies,the EM activi-ties are worth special mention.These ac-tiviti
298、es are to carefully measure energy consumption at the level of each process in the factory,identify losses and make improvements by using energy-efficiency enhancement devices made by Mitsubishi Electric like the“EcoMonitor.”It would seem logical for a company to use itsown products to become more e
299、nergy-efficient.Monitoring Data fromProduction Line Reveals CluesOur EM Project could actually be con-sidered an EcoMonitor project,as the role of this product is huge.The EcoMonitor is a small box-like device that could fit into the palm of ones hand.Installed in the electrical distribution panel,f
300、or example,it is an excellent device to measure elec-trical consumption in minutes or seconds for each system,which could be a piece of equipment or a production line.“Of course,the main point of our EM Project is not only measuring,but also analyzing the data that has been collect-ed.As a part of o
301、ur teams efforts,we looked at energy conservation in the pro-duction line for mounting devices on print-ed circuit boards,which consumes a huge amount of electricity.We installed an EcoMonitor,and when we took some measurements we found we couldnt ex-plain why the energy consumption wasso high in so
302、me places,”says Yuko Kane-shima of Mitsubishi Electrics Fukuyama Works.“When we asked the workers at that station for the reason,we couldnt get any answersthey said they didnt have enough people,or that some trouble had occurred.They were quite defensive.”At this point,the team leader dispelled the
303、workers concerns by making it clear that the intention was not to put the blame on anyone for low energy efficiency.After that,everyone cooperated in the search for energy losses.An Added Benefit of the EM Project:Higher Pro-ductivityOne example of boosting productivity came from measuring the actua
304、l time-per-task of lines that had low production volume.After monitoring,we found that some tasks rated at 30 seconds actually took 40 seconds to complete.By accu-rately breaking down the time for each task,the team discovered reasons forlosses.For example the equipment was idled when a worker could
305、 not keep up the pace of work.By conscientiously tracking work in the Production Plan and Performance Record,an essential com-ponent for analysis of electrical consump-tion data,we were able to simultaneously reduce procedural losses.As a result,the team reduced the ener-gy intensity of the producti
306、on of circuit boards by 41%,which led to reduction of annual electrical consumption of 70MWh(29.5t-CO2 equivalent).Kaneshima and her team were also awarded the Direc-tors Award of Chugoku Bureau of Econo-my,Trade and Industry at the FY2004National Competition on Energy Efficiency Projects organized
307、by the Energy Conser-vation Center(Japan).“Since this project has to be conduc-ted while the factory is actually operating,its difficult to make progress if were just doing it to conserve energy.But after people realized that productivity would also increase,everyone was very willing to cooperate.Ne
308、vertheless,even if there was not a big boost in productivity,we were able to make people think aboutenergy conservation.For example,in the case of the reflow furnace,in the past if there was some trouble with the compo-nent mounting process,the workers would leave the furnace turned on because it ta
309、kes time to restart once its been turned off.But through our project,once people realized that they would save energy by turning it off,they started to turn it off if trouble occurred.Because everyone isa pro at manufacturing,they have a keen awareness about efficiency.They became more enthusiastic
310、in thinking about how to eliminate losses.”Moving Toward thePost-Kyoto RegimeKanji Ohta of Mitsubishi Electric has some thoughts on the future.“A largeeffort is certainly needed to reduce emis-sions,but considering the fact that the world has to limit GHG emissions to half the 1990 level by about 20
311、30,we dont have the luxury of maintaining the current pace.”In the future the only way to lookat this needed paradigm shift will be to see it as a big business opportunity,and then use it to change the way things are.Developing the technologies and provid-ing the solutions for this purpose will be e
312、ssential for a manufacturer to survive,and at the same time they are a corporate duty to society.Special Report:CSR in Action!“We were able to get people to think about energy intensity in terms of productivity,”says Yuko Kaneshima.By introducing color-coded indicators on the fixed cassettes contain
313、ing chip devices foreground in photo we were able to improve procedures and make them easier for anyone to identify,reducing time losses.More thorough recording of production results andreporting of deficiencies.Monthly energy intensity target was achieved afterimprovements(average:0.38).This made i
314、t possible to produce each unit with only about 1/6th the energy required before the project.46,000 t-CO2 Environmental Sustainability Report 2005Environmental Sustainability Report 20051617Green Strategy for Home Appliances“Uni&Eco”is a new concept of Mitsubishi Electric.“Uni”stands for“universal d
315、esign”and“Eco”for“ecology.”As environmental protection became a bigger issue in society,Mitsubishi Electric started promoting the idea of a good“Eco-Life”with its home appliances.What exactly is“Uni&Eco,”which claims to be“Good for the planet.Good for the people.”?Here we have a look at these concep
316、ts in the context of the refrigerator,a typical home appliance.It takes teamwork to create a refriger-ator.These four members,covering key aspects of design,recycling,and production technologies,got together in the showroom of the Shizuoka Works to tell the story.The Feel:“Uni”(Products Easy to Use,
317、for Everyone.)How does the concept of“Uni,”or“universal design,”differ from simply be-ing“easy-to-use”?Sayuri Fukano,of our Industrial Design Center,has a few words to say about this:“Generally easy-to-use refers to the ease for the main user group.For exam-ple,in the case of a refrigerator,this wou
318、ld mean having it designed to be easy to put things in and get them outfor a house-wife of the average height.But“Uni”would mean designing it to be easy for anyone to use,regardless of their physi-cal characteristics.To make this possible,you have to look several things,for exam-ple:qIs it pleasing
319、to use?wIs it easy to figure out how to use?eAre the indica-tors easy to read?rDoes it minimize strain on the body?And tDoes it con-sider safety and convenience?”Team member Kotaro Nagumo adds,“This is the Mitsubishi Electric model that best demonstrates the Uni concept.It has all the handles lined
320、up vertically,and the doors open from the center.You can open the doors by pulling from any height,and you can close them with only the slightest push.To avoid having doors stay partly open,we designed it with an auto-closer.For home appliances,the goal is a simple design that includes many features
321、.”In the past,the main style of Mitsubishi Electrics large refrigerators used draw-ers,but the model with center-opening doors adopted a completely differentdesign.At waist level,there are compart-ments for every temperature zoneinclud-ing ice,vegetables,and freezerensuring that things are easily ac
322、cessible,and this design even offers more actual storage space.With the door and casing,the model uses a double layered structure,which prevents cold-air loss and also makes the refrigerator more energy efficient.In Use:“Eco”(Good Sense and Design for the Environment)“One big design issue was placin
323、g the compartments for each temperature zone in the middle section.But a new design involves new costs for creating the pro-duction molds,so theres no point in go-ing ahead unless you bring this product to market before other companies.We wanted to be first in the world with the auto-closer,so the d
324、evelopment phase was a race against time,”says Yoshihiko Kojima,who was in charge of design.So,what about the“Eco”part of this?“There are a lot of factors that contribute to the“Eco”factorresource conservation,im-proved packaging,use of alternative re-frigerants,for examplebut whatever you say,if yo
325、ure talking about a refrigerator,it has to have an energy-efficient design.Thanks to improved insulation materials and a new type of defrost controls we have reduced electrical consumption sig-nificantly compared to products of 10 years ago.The next issue is how much can recycled materials be used.W
326、e can-not use recycled plastics in any section that comes into contact with food,but we use them for structural parts in the back and for attaching the control circuit board,etc.Meanwhile,we do recover plastics of vegetable compartments of refrigerators taken back and re-use them for parts in new ai
327、r conditioners.”End-of-Life:“Eco”(Hyper-Cycle Technology)The Mitsubishi Electric Group estab-lished a recycling plant before Japans Home Appliance Recycling Law went into effect,and had it up and running in May 1999.Shinobu Ogasawara of the Recy-cling Promotion Group says,“In general,recycled plasti
328、c consists of leftovers from the production process being turned back into raw materials.The technologies and infrastructure for the recycling of end-of-life home appliances are not yet ade-quate,and we see these as urgent issues to address.”Home appliances contain a lot of metals and plastics,but b
329、esides the things that are easy to recycle,there area lot of other things,like additives andimpurities,and insulation that cannot be reused without being melted down.There is a big need for technologies for theautomatic separation of materials that can be recycled from products that havegone through
330、 mechanical crushing,and Mitsubishi Electric calls these“Hyper Cy-cle”technologies.During fiscal 2005,Mitsubishi Electric will be starting operation of a newly-com-pleted plant that can automatically sepa-rate polypropylene from mixed shredded plastic.This is another sign of steadyprogress along the
331、“Uni&Eco”road.Mitsubishi Electrics“Uni&Eco”ConceptEnd-of-Life:“Eco”Hyper Cycle TechnologyIn Use:“Eco”Hyper Eco StandardsThe Feel:“Uni”Universal DesignIn harmony with the Earth.These three concepts are integrated into the search for a sustainable society,and applied in our“Uni&Eco”refrigerators,air c
332、ondi-tioners,washing machines and other home appliances.More information on“Uni&Eco”:http:/www.MitsubishiElectric.co.jp/ud_eco/Special Report:CSR in Action!Our Goal:Good for BothThe global environment and the quality of life.Sayuri Fukano and Kotaro Nagumo of the Industrial Design Center use a wheel
333、chair to demonstrate a refrigerators universal design features.Yoshihiko Kojima(left)of the Shizuoka Works refrigerator production department,and Shinobu Ogasawara of the Recycling Promotion Group at the Head Office.They succeeded in making all refrigerator models CFC-free.The models use isobutene R600a,a non-CFC refrig-erant with an ozone-depletion coefficient of zero,and a very low global warmin
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