世界旅游聯盟：2022世界旅游聯盟旅游助力鄉村振興案例中英版（387頁）.pdf

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1、RURAL REVITALIZATIO N消除貧困是聯合國2030 年可持續發展議程的首要目標，在國際社會的通力合作下，全球生活在極端貧困中的人數持續下降，然而突如其來的新冠肺炎疫情讓這一趨勢發生轉變。根據聯合國發布的2022 年可持續發展目標報告顯示，在氣候變化、新冠肺炎疫情和地區沖突等因素影響下，生活在極端貧困中的人口增加了數千萬，全球減貧進程受阻，減貧事業面臨嚴峻挑戰。旅游業因其就業門檻低、經濟收益快、綜合拉動能力強、社會文化效益高等特點被普遍納入到鄉村發展的布局之中。世界多國通過發展鄉村旅游轉變鄉村傳統經濟類型，為貧困人口提供了發展機會，改善了人居環境，提高了收入水平。隨著全球旅游業的

2、復蘇振興，鄉村旅游在推動減貧和鄉村振興、帶動地區經濟社會發展中，將發揮越來越重要的作用。2022 世界旅游聯盟旅游助力鄉村振興案例由世界旅游聯盟和中國國際扶貧中心合作發布，得到了中國文化和旅游部、國家鄉村振興局、世界旅游聯盟會員單位、中國各省級文化和旅游部門等多方支持。根據可持續性、可復制性、可量化、創新性、材料的完整性和積極的社會影響等標準，最終確定50 個入選案例。從案例的經驗與啟示來看，他們在對接幫扶、區域協作、創新治理機制、文旅融合、人才吸引、綠色發展、數字化建設等方面做出積極的嘗試，從而消除貧困，實現全面發展。希望本案例集能引發廣大鄉村新的思考和實踐，發揮旅游在鄉村發展中的帶動作用。

3、2018-2022 年，世界旅游聯盟共收錄了全球100 個“世界旅游聯盟旅游減貧案例”和100 個“世界旅游聯盟旅游助力鄉村振興案例”，通過對優秀案例的收集和梳理，在深入分析和總結研究的基礎上，形成具有借鑒意義的減貧理念，供人們學習、吸收和參考。世界旅游聯盟將繼續秉承“旅游促進和平、旅游促進發展、旅游促進減貧”的使命，凝聚全球減貧合力，推動相關社會公益事業，為全球減貧和鄉村振興貢獻力量。前言Poverty eradication is the No.1 goal listed in the United Nations 2030 Agenda for Sustainable Developme

4、nt.The number of people living in extreme poverty around the world had been declining steadily thanks to concerted efforts of the international community until the sudden outbreak of Covid-19 brought this promising trend to a halt.According to the UNs Sustainable Development Goals Report 2022,the po

5、pulation living in extreme poverty has increased by tens of millions due to climate change,the Covid-19 pandemic and regional conflicts,the global effort in poverty reduction has encountered setback and faced serious challenges.The tourism industry,with its low threshold to enter,is quick to generat

6、e income and strong in stimulating the development of related industries,and yields high social and cultural benefits.Hence it is generally included in national plans for rural development.Many countries in the world have transformed traditional rural economy through tourism,with more development op

7、portunities,a better living environment and more income for the poor.As global tourism industry recovers,rural tourism will play a more and more important role in promoting poverty reduction,rural revitalization and regional socioeconomic development.The 2022 WTA Best Practices of Rural Revitalizati

8、on Through Tourism was published by the World Tourism Alliance in collaboration with the International Poverty Reduction Center in China,and its compilation received much support from the Ministry of Culture and Tourism,the National Rural Revitalization Administration,WTA member units,and provincial

9、 cultural and tourism departments across the country.It includes 50 best practices which were selected based on the criteria of sustainability,reproducibility,quantifiable effects,originality,materials integrity and positive social impact.These best practices made active attempts in such areas as ta

10、rgeted assistance for poverty reduction,regional cooperation,governance mechanism reform,culture-tourism integration,talent attraction,green development and digitalization,to eradicate poverty and propel development in all respects.It is hoped that this collection of best practices can inspire new t

11、hinking and practices in more rural areas and leverage the driving role of tourism in rural development.From 2018 to 2022,the WTA collected 100 best practices of poverty reduction through tourism and another 100 of rural revitalization through tourism.After collating and examining these practices,th

12、e WTA drew some conclusions about poverty reduction for the reference of readers.WTA will continue to uphold the mission of“promoting tourism for peace,development and poverty alleviation,”work with other forces worldwide to reduce poverty and advance relevant public-welfare undertakings,and contrib

13、ute to global poverty reduction and rural revitalization.Preface目錄/Contents安徽黃山市歙縣賣花漁村：“盆景+”產業融合新模式賦能鄉村振興8Maihuayu Village,Shexian County,Huangshan City,Anhui Province:“Potted Landscape+,”a new model of industry integration to empower rural revitalization 12山東煙臺市蓬萊區丘山谷：葡萄酒+休閑度假旅游助力鄉村振興16Qiushan Vall

14、ey,Penglai District,Yantai City,Shandong Province:Integrating the wine industry with leisure&vacation tours to boost rural revitalization 19湖南湘西土家族苗族自治州鳳凰縣：祥源鳳凰古城公司打造歷史文化名城23Fenghuang County,Xiangxi Tujia and Miao Autonomous Prefecture,Hunan Province:Fenghuang Ancient City Touring Co.,Ltd.developing

15、 Fenghuangs state-level historical and cultural division 26江蘇蘇州市吳江區謝家路村：農文旅深度融合助力蠶絲之鄉化繭成蝶30Xiejialu Village,Wujiang District,Suzhou,Jiangsu Province:In-depth integration of agriculture,culture and tourism rejuvenating the home of mulberry silk 34陜西咸陽市禮泉縣袁家村：關中印象體驗地 4A 級旅游景區助力鄉村振興38Yuanjia Village,Li

16、quan County,Xianyang City,Shaanxi Province:Guanzhong Folk Customs Experience Area,an AAAA tourist attraction boosting rural revitalization 42福建漳州市長泰區山重村：文化鑄魂旅游賦能46Shanchong Village,Changtai District,Zhangzhou City,Fujian Province:Forging the soul with culture and empowering development through touri

17、sm 50遼寧盤錦市大洼區：農旅融合助力鄉村振興54Dawa District,Panjin City,Liaoning Province:Agriculture-tourism integration to boost rural revitalization 57廣西桂林市恭城瑤族自治縣紅巖村：生態新村和月柿產業探索鄉村振興新模式61Hongyan Village,Gongcheng Yao Autonomous County,Guilin City,Guangxi Zhuang Autonomous Region:Building an eco-friendly village and

18、developing the Moon Persimmon industry to explore a new model of rural revitalization 65山西晉城市陽城縣皇城村：旅游品牌引領多產業融合成就鄉村振興70Huangcheng Village,Yangcheng County,Jincheng City,Shanxi Province:Cross-industry integration and rural revitalization driven by tourism branding 74四川眉山市丹棱縣幸福村：農文旅融合“古村模式”賦能鄉村振興79Xin

19、gfu Village,Danling County,Meishan City,Sichuan Province:The“ancient village model”integrating agriculture,culture,and tourism to empower rural revitalization 83浙江臺州市仙居縣下葉村：深挖鄉村綠色經濟助力鄉村振興87Xiaye Village,Xianju County,Taizhou City,Zhejiang Province:Developing rural green economy to promote rural revi

20、talization 90寧夏吳忠市利通區牛家坊村：打造現代服務業集聚區促進多業態轉型升級94Niujiafang Village,Litong District,Wuzhong City,Ningxia Hui Autonomous Region:Creating a service industry cluster area to promote the transformation and upgrading of multiple business forms 98河南洛陽市洛寧縣羅嶺鄉：愛和小鎮助力鄉村振興102Luoling Township,Luoning County,Luoy

21、ang City,Henan Province:The Aihe Town for rural revitalization 106浙江金華市磐安縣：景村融合發展推動鄉村振興110Panan County,Jinhua City,Zhejiang Province:Promoting integrated development of villages and scenic areas for rural revitalization 114江蘇蘇州市吳中區旺山村：農文旅融合助推鄉村振興118Wangshan Village,Wuzhong District,Suzhou City,Jiang

22、su Province:Integrating agriculture,culture and tourism to boost rural revitalization 121上海金山區朱涇鎮待涇村：芳香經濟助力鄉村振興125Daijing Village,Zhujing Town,Jinshan District,Shanghai Municipality:The flower economy promoting rural revitalization 129北京房山區蒲洼鄉東村：高端生態休閑旅游助力鄉村振興133Dongcun Village,Puwa Township,Fangsha

23、n District,Beijing Municipality:High-end ecological leisure tourism promoting rural revitalization 137安徽合肥市長豐縣馬郢社區：“馬郢計劃”引領鄉村蝶變141Maying Community,Changfeng County,Hefei City,Anhui Province:The Maying Program stimulating rural transformation 145山東濰坊市臨朐縣隱士村：山柿產業+旅游特色模式150Yinshi Village,Linqu County,W

24、eifang City,Shandong Province:Developing the persimmon+tourism industry 153貴州畢節市黔西市化屋村：“五聚焦”開啟文旅融合助力鄉村振興157Huawu Village,Qianxi County-level City,Bijie City,Guizhou Province:Integrating culture and tourism with“five focuses”to boost rural revitalization 160重慶武隆區仙女山街道荊竹村：一二三產“+旅游”助推鄉村蝶變164Jingzhu Vil

25、lage,Xiannushan Sub-district,Wulong District,Chongqing Municipality:The primary,secondary and tertiary sectors“+tourism”driving the transformation of the countryside 167云南普洱市瀾滄縣老達保村：傳承民族文化彰顯拉祜活力171Laodabao Village,Lancang County,Puer City,Yunnan Province:Inheriting national culture and showing Lahu

26、peoples vitality 175浙江嘉興市烏鎮烏村：鄉村休閑度假旅游新模式179Wucun Village,Wuzhen Town,Jiaxing City,Zhejiang Province:A new model of rural leisure and vacation tourism 183廣西柳州市三江侗族自治縣：程陽八寨景區文旅融合打造侗族文化深度體驗區187Sanjiang Dong Autonomous County,Liuzhou City,Guangxi Zhuang Autonomous Region:Chengyang Eight Villages Scenic

27、 Area integrating culture and tourism to build a Dong culture experience zone 191河北保定市易縣：戀鄉太行水鎮鄉村綜合體驅動農村三產融合196Yixian County,Baoding City,Hebei Province:The Lianxiang-Taihang Water Town,a rural complex driving the integration of primary,secondary and tertiary industries in rural areas 199云南臨滄市鳳慶縣勐佑鎮

28、：發揮旅游聯動效應，促進農民脫貧增收203Mengyou Town,Fengqing County,Lincang City,Yunnan Province:Giving full play to the linkage effect of tourism to increase farmers income and reduce poverty 207愛彼迎：意大利西西里桑布卡“1 歐元房屋”鄉村旅游振興項目211Airbnb:The 1 Euro House Project launched in Sambuca di Sicilia to promote rural revitaliza

29、tion through tourism 215廣東肇慶市封開縣：賀江碧道畫廊景區建設粵桂省際廊道示范帶219Fengkai County,Zhaoqing City,Guangdong Province:Developing the Hejiang River Green Corridor into a Guangdong-Guangxi Inter-Provincial Corridor Demonstration Belt 222湖北黃岡市英山縣：四季花海旅居新鎮助力鄉村振興226Yingshan County,Huanggang City,Hubei Province:The“Four

30、-Season Flower Sea”resort town project for rural revitalization 229河南平頂山市寶豐縣龍王溝：構建鄉村發展共同體233Longwanggou,Baofeng County,Pingdingshan City,Henan Province:Building a rural development community 237重慶巫山縣竹賢鄉：生態、人文、旅游融合發展助力鄉村振興242Zhuxian Township,Wushan County,Chongqing Municipality:Integrated development

31、 of ecological conservation,culture and tourism to boost rural revitalization 246江蘇南通市海門區頤生村：張謇故里詩和遠方的“追夢地”250Yisheng Village,Haimen District,Nantong City,Jiangsu Province:The birthplace of Zhang Jian,a land of aspiring dream chasers 253陜西延安市黃龍縣白馬灘鎮：研學旅游激活鄉村經濟257Baimatan Town,Huanglong County,Yanan

32、City,Shaanxi Province:Stimulating the rural economy with study tours 261吉林舒蘭市二合村：關東風情冰雪小鎮助力鄉村振興265Erhe Village,Shulan City,Jilin Province:A snow village of Manchurian characteristics boosting rural revitalization 268福建龍巖市宣和鎮培田村：文旅融合助力鄉村振興272Peitian Village,Xuanhe Town,Longyan City,Fujian Province:Ag

33、riculture-tourism integration to boost rural revitalization 275278遼寧本溪滿族自治縣同江峪村：滿族村寨休閑旅游目的地帶動富民增收Tongjiangyu Village,Manchu Autonomous County,Benxi City,Liaoning Province:Building Manchu villages into leisure tourism destinations to increase peoples income 282貴州黔東南苗族侗族自治州從江縣岜沙村：打造特色苗寨持續推進鄉村振興287Bash

34、a Village,Congjiang County,Qiandongnan Miao and Dong Autonomous Prefecture,Guizhou Province:Building a Miao village with unique characteristics to promote rural revitalization 291吉林長春市農安縣新開村：遼金時代文化園積極構建農文旅融合發展295Xinkai Village,Nongan County,Changchun City,Jilin Province:The Liao&Jin Dynasties Cultur

35、e Park actively boosting the integrated development of agriculture,culture and tourism 298云南昆明市晉寧區福安村：都市驅動型鄉村振興創新實驗村302Fuan Village,Jinning District,Kunming City,Yunnan Province:An experimental village of innovation in city-driven rural revitalization 305湖北黃石市陽新縣王英鎮：景區建設驅動農旅融合309Wangying Town,Yangxi

36、n County,Huangshi City,Hubei Province:Driving agriculture-tourism integration through scenic area development 312四川樂山市峨邊彝族自治縣古井村：以獨特彝族文化點亮鄉村振興之路316Gujing Village,Ebian Yi Autonomous County,Leshan City,Sichuan Province:Lighting the road to rural revitalization with unique Yi culture 319窮游網：甘南夏河縣非遺節日“

37、香浪節”助力鄉村振興323Qyer:Boosting rural revitalization by hosting the Xianglang Festival in Xiahe County,Gannan Tibetan Autonomous Prefecture 326黑龍江伊春市鐵力市：特色民宿驅動農旅融合330Tieli City,Yichun City,Heilongjiang Province:B&B service with local characteristics driving agriculture-tourism integration 333貴州黔東南苗族侗族自治州

38、雷山縣龍塘村：友成企業家扶貧基金會“美好鄉見”項目助力鄉村振興337Longtang Village,Leishan County,Qiandongnan Miao and Dong Autonomous Prefecture,Guizhou Province:Boosting rural revitalization through the Meet in Arcadia project 340江西贛州市于都縣潭頭村：農旅融合孕育新“硒”望344Tantou Village,Yudu County,Ganzhou City,Jiangxi Province:Promoting integra

39、ted development of selenium-rich agriculture and tourism 347甘肅天水市秦州區孫集村：發揮景區帶動效應助力多片區全面發展351Sunji Village,Qinzhou District,Tianshui City,Gansu Province:Giving full play to the driving effect of Qingjuan Mountain scenic area in the comprehensive development of several nearby areas 354海南白沙黎族自治縣：阿羅多甘共享

40、農莊科技農旅融合打造現代生態農業358Baisha Li Autonomous County,Hainan Province:Aluo Duogan Shared Farm empowering ecological farming with technology and agriculture-tourism integration 361河南信陽市新縣墨河村：墨鄉栗社項目煥發鄉村產業新生機364Mohe Village,Xinxian County,Xinyang City,Henan Province:The Moxiang Lishe project injecting new vit

41、ality into rural industries 367新疆阿勒泰地區禾木哈納斯蒙古族鄉：開發與保護并重讓古村落煥發新生370Kom-Kanas Mongolian Ethnic Township,Burqin County,Altay Prefecture,Xinjiang Uygur Autonomous Region:Paying equal attention to development and protection to reinvigorate ancient villages 373內蒙古赤峰市克什克騰旗關東車村：生態旅游助力鄉村振興377Guandongche Vill

42、age,Hexigten Banner,Chifeng City,Inner Mongolia Autonomous Region:Eco-tourism driving rural revitalization 38010安徽省黃山市歙縣賣花漁村緊密圍繞傳統產業，積極探索盆景+旅游、盆景+節慶、盆景+電商的產業融合新模式，不斷拓寬傳統盆景產業邊界，推動產業升級，堅持非物質文化遺產和創新創意賦能鄉村振興。賣花漁村全力建設有產業、有活力、有顏值、有創意、有鄉愁的“新安山居圖”村落景區，走出了一條獨具特色的鄉村振興之路。摘 要安徽黃山市歙縣賣花漁村：“盆景+”產業融合新模式賦能鄉村振興112.展現

43、鄉村美。近年來賣花漁村按照“快旅慢游”的理念，從項目布局入手，積極整合資金1,000 余萬元，相繼完成賣花漁村至瀹嶺塢循環道拓寬、賣花漁村到夏坑古道修復、旅游標識牌完善、停車場和旅游公廁建設、村莊環境整治等項目，提升了村莊“顏值”。同時圍繞賣花漁村徽派盆景小鎮建設，相繼編制徽派盆景產業發展規劃、賣花漁村文旅產業提升策劃方案等，在產業發展、公共服務、宣傳營銷等方面進行綜合謀劃，進一步優化賣花漁村發展空間格局。3.做好“盆景+”?！芭杈?旅游”，為實現盆景產業綠色發展，賣花漁村大力推行“移一培一”套種培育模式，最大程度利用現有土地資源，并引導村民在裸露山地培育“梅樁”，讓房前屋后“增綠問題與挑戰賣

44、花漁村地處新安江上游皖南山區的丘陵地帶，以旅游和盆景產業為主。村莊距離縣城約 20公里，其中大部分路段為山路，游客游覽觀光以及盆景買賣運輸均較為不便。全村下轄 9 個村民組 236 戶 641 人，土地總面積 3,800 畝（其中國家公益林面積 2,268 畝，占總面積的59.6%），村民人均用地較少，影響苗木的替代式培養，盆景產業發展受到極大限制。措施1.守住鄉村魂。為壯大非遺傳承隊伍，賣花漁村積極實施“名師帶徒”育才工程，通過引導“名師”與“徒弟”結成教學小組，實現徽派盆景技藝傳承不息。目前村內已形成了一支 86 人的老、中、青結合的徽派盆景技藝專業隊伍，其中徽派盆景技藝國家級傳承人 1

45、人，省級傳承人 1 人、市級 12 人、縣級 15 人。同時，為弘揚良好的鄉村民風，賣花漁村鄉賢積極收集資料撰寫村志、村歌以及村規民約，村歌賣花漁村好風光榮獲“中國村歌十大金曲”金獎。12添綠”。賣花漁村萬畝梅花多次獲得央視推薦，每年春季都有眾多游客慕名而來，只為一睹這梅花盛放的美景?！芭杈?節慶”，賣花漁村堅持以花為媒，連續成功舉辦十屆梅花攝影節活動，有效促進盆景產業和鄉村旅游融合發展，實現產業興旺、村民增收。2022 年梅花藝術節帶動民宿農家樂產業發展累計 80 余萬元，盆景收入 200 萬元?！芭杈?電商”，為拓寬盆景銷售渠道，賣花漁村以花卉盆景專業合作社和協會為紐帶，引導盆景生產經營戶

46、加入聯合經銷組織，通過抖音直播、云直播、淘寶銷售等方式，將賣花漁村盆景銷往全國。目前，村內建有農村電子商務綜合服務站點 1 家，經營網店 40 余家，盆景網絡年銷售額突破 500 萬元。成效賣花漁村先后榮獲全國美麗鄉村示范村、全國“一村一品”示范村、全國生態文化村、中國傳統村落等榮譽稱號，賣花漁村徽派盆景技藝列入安徽省首批非物質文化遺產名錄和國家級非物質文化遺產代表性項目名錄。2021 年賣花漁村經濟總收入 3,824 萬元，同比增長 5.57%，人均收入達到 2.5萬元，同比增長 8%。賣花漁村先后涌現出專業盆景銷售專業戶 40 多戶，年銷售額突破 2,300 萬元。村內現有農家樂和民宿 1

47、5 家，年旅游接待量為 8 萬人次，解決周邊村民就業 500 人次。2022年一季度賣花漁村鄉村旅游實現集體經濟收入 84萬元。經驗與啟示1.以“兩山”理論為本，厚植生態文明之基。多年來賣花漁村始終堅持踐行“兩山”理論，不斷夯實生態文明建設基礎，推動“綠水青山”向“金山銀山”持續轉化，建設人與自然和諧共生的中國美麗鄉村。賣花漁村以盆景花卉種植為主的“高端綠化”，從村莊、山地出發，向周邊村鎮拓展、延伸，形成了點、線、面一體的綠色鄉村生態旅游的自然景觀和人文景觀，成為集中展示中國徽派盆景文化的鄉村旅游目的地。2.以徽州文化為根，厚筑文化傳承之魂。博大精深的徽州文化，是賣花漁村中國徽派盆景文化傳承與

48、發展的根和魂，與徽派盆景技藝一起融入了廣大村民血脈，世世代代傳承不息。賣花漁村現有29 名國家、省、市、縣級徽派盆景技藝傳承人，以發揮中國優秀傳統文化優勢和加強中國徽派盆景文化保護傳承為己任，大力實施系列“名師帶徒”工程，傾情講述中國徽派盆景非遺傳承故事，集中展現了中國徽派盆景文化的魅力和活力，成為鄉村旅游核心吸引物中最為亮麗的一張名片。133.以全民共享為核，拓寬融合發展之路。賣花漁村充分利用產業服務團隊、村級網格員和致富帶頭人，積極筑牢農戶信息基礎和盆景產業發展基礎，營造良好的鄉村發展環境。賣花漁村以花卉盆景專業合作社為平臺，引導調動群眾參與鄉村旅游發展的主動性和積極性，努力探索“盆景專業

49、合作社+市場+社員”的利益聯結機制，通過研發文創產品、培育電商產業、開展技術培訓等方式，提升鄉村旅游品質和徽派盆景制作技藝，進一步擴大銷售渠道，實現村集體經濟發展與村民增收雙贏。下一步計劃賣花漁村將進一步發揮鄉村模式的可持續性，強化文化、藝術與旅游融合，努力把賣花漁村打造成獨特鄉村旅游IP。一是做優文旅產業。圍繞非遺傳承人各自特點，加快徽派盆景展示園和精美庭院建設；打造徽派盆景技藝培訓研發中心，加強技術交流，拓展盆景產品樣式，適度發展小微盆景，增強市場競爭力。二是突破要素制約。加快推進村循環道拓寬改造，新建停車場，規范進村換乘車輛運營，有效緩解行車堵、停車難問題。采用土地流轉、土地入股等形式，

50、加大與周邊鄉鎮合作力度，為盆景產業發展整合更多土地資源。三是打造鄉村旅游綜合體。積極踐行“雙微”（微改造、微創意）提升行動，盤活村集體閑置資產，打造集徽派盆景文化旅游、休閑、餐飲、住宿為一體的鄉村旅游綜合體。引進特色高端民宿業態，統一規范農家樂服務質量，打造特色服務品牌，大力提升旅游品質，解決“留不住人”的問題。同時，利用線上線下合作的方式，創新豐富賣花漁村梅花節內容，吸引更多的攝影和戶外運動愛好者前來走古道、賞梅花，攝美景、品徽韻。14Focusing on traditional industries,Maihuayu Village of Shexian County,Huangshan

51、 City,Anhui Province,actively explores a new model of integrating potted landscape with tourism,festivals&celebrations,and e-commerce industries,constantly expands the boundaries of traditional potted landscape industry and promotes its upgrading,and continues to empower rural revitalization with in

52、tangible cultural heritage and creative ideas.It is going all out to build a dynamic,beautiful,nostalgia-evoking mountainous countryside that has thriving businesses and creativity along the Xinan River,and has blazed a unique path to rural revitalization.AbstractMaihuayu Village,Shexian County,Huan

53、gshan City,Anhui Province:“Potted Landscape+,”a new model of industry integration to empower rural revitalization15Scenery of Maihuayu Village”won the gold medal of “Top Ten Village Songs in China.”2.Showing the beauty of the countryside.In recent years,embracing the trend of“arriving at tourist att

54、ractions faster and staying longer,”Maihuayu has raised more than RMB 10 million and started to improve the project layout.It has widened the microcirculation road leading to Yuelingwu,restored the ancient path to Xiakeng,and improved tourist signs,parking lots and public toilets for tourists.The ov

55、erall village environment is better.At the same time,in its drive to become a specialty town of Huizhou-style potted landscape industry,Maihuayu has formulated the development plan for the potted landscape industry,the plan for upgrading the cultural&tourism industry,and plans to coordinate industri

56、al development,public services,and marketing efforts,and further optimized the spatial layout of development.3.Launching the“potted landscape+”initiative.First,“potted landscape+tourism.”In order to achieve green development of the potted landscape industry,Maihuayu vigorously promotes the interplan

57、ting cultivation model of“transferring one,cultivating one”to make maximum use of existing land resources.It nudges villagers to cultivate plum trees in the exposed mountain areas,in front or at the back of their houses.Now its plum trees have covered nearly 10,000 mu and when they bloom in spring,t

58、hey would attract countless tourists.Second,“potted landscape+festivals&celebrations.”With blossoms as the medium,the village has held ten editions of the plum blossom photography festival in a row,effectively promoting the integrated development of potted landscape industry and rural tourism,leadin

59、g to the prosperity of the industry and income increase Challenges and ProblemsMaihuayu Village is located in the hilly area of the upper reaches of Xinan River in southern Anhui province,and lives on tourism and the potted landscape industry.The village is about 20 kilometers away from the county s

60、eat,and most of the roads leading to it are dirt roads,making it inconvenient for tourists to come or to transport potted plants out of it.Under its jurisdiction are 236 households of 641 people divided into 9 villager groups,living on a land spanning 3,800 mu(including 2,268 mu of national non-comm

61、ercial forest,accounting for 59.6%of the total).The per capita land area is so small that replacement of seedlings is restricted,so is the development of potted landscape industry.Measures1.Preserving the intangible cultural heritage.In order to cultivate more intangible cultural heritage inheritors

62、,Maihuayu actively promotes the“masterapprentice”program,and pairs masters with apprentices to pass down Huizhou-style techniques of potted landscape.At present,the village has a professional team of 86 dedicated to the Huizhou-style potted landscape,including the young,the middle-aged and the old.A

63、mong them is one certified by the state,one by the province,12 by the municipality and 15 by the county.At the same time,to advocate upbeat social etiquette and civility,the villagers actively collected materials to record the history of the village,write village songs and code of conduct.In particu

64、lar the village song“The Beautiful 16for villagers.In 2022,the Plum Blossom Art Festival generated revenue of over RMB 800 thousand for the B&B and agritainment industry and RMB 2 million from the sale of potted plants.Third,“potted landscape+e-commerce.”In order to expand the sales channels,the vil

65、lage,with the help of specialized flower and potted plant cooperatives and associations,guides the potted plants growers to join the joint distribution network and sell the potted plants to the rest of the country by means of live streaming on Douyin,Cloud Streaming and opening stores on Taobao,etc.

66、At present,the village has one comprehensive e-commerce service station,more than 40 online stores,and the annual sales of potted plants online exceeded RMB 5 million.ResultsMaihuayu Village has been awarded such titles as“National Beautiful Demonstration Village,”“National Demonstration Village for

67、 the One Village,One Product Program”“National Model Village in Ecological Progress,”“Traditional Village of China.”Its Huizhoustyle potted plant cultivation techniques have been included in the first batch of intangible cultural heritage of Anhui province and the list of national intangible cultura

68、l heritage items.In 2021,the village registered an income of RMB 38.24 million,up 5.57%year-on-year,and the per capita income of RMB 25,000,up 8%.It has more than 40 households specialized in growing potted plants,with annual sales exceeding RMB 23 million.There are also 15 farm stay and B&B service

69、 providers,which can receive 80,000 visitors a year and have created 500 jobs for villagers.In the first quarter of 2022,the community collective generated RMB 840,000 from tourism.Experience and Inspirations1.Embrace the theory that lucid waters and lush mountains are invaluable assets,and consolid

70、ate the foundation for ecological conservation.Maihuayu Village has always adhered to the theory that lucid waters and lush mountains are invaluable assets,constantly consolidated the foundation for ecological conservation,promoted the sustainable transformation of“lucid waters and lush mountains”in

71、to“invaluable assets,”so as to build a beautiful countryside where Man live in harmony with Nature,and provide an important guarantee for the development of rural tourism.Over the years,the highend potted landscape industry has stretched from the village,the hills,to surrounding villages and towns,a

72、nd formed a natural landscape of eco-friendly rural tourism and a cultural landscape,making Maihuayu a destination showcasing the essence of Huizhou-style potted landscape.2.Take root in the Huizhou culture and inherit the traditional cultural heritage.The profound Huizhou culture is the root and so

73、ul of the Huizhou potted landscape culture that is being inherited and advocated in the village.The Huizhou culture and the Huizhoustyle potted landscape techniques are deeply rooted in the village and have been passed down from generation to generation.At present,there are 29 national,provincial,17

74、municipal and county-level inheritors of the Huizhoustyle potted landscape techniques.They take it as their duty to promote Chinese excellent traditional culture and strengthen the protection and inheritance of the Huizhou-style potted landscape techniques.The village is vigorously promoting the“mas

75、ter-apprentice”program,tells the story of this intangible cultural heritage,shows its charm and vitality,and makes it the trump card of its core tourist attractions.3.Broaden the path to inclusive development by centering on sharing development fruits with the people.Making full use of the industria

76、l service team,village-level grid workers and entrepreneurship-based poverty relief leaders,the village is actively building the information base of farmers and the development base of the potted landscape industry,to create a good environment for rural development.Via the platform offered by specia

77、lized potted landscape cooperatives,the villagers are mobilized to engage in rural tourism.The village is striving to explore the interest linkage mechanism that brings together specialized potted landscape cooperatives,the market and cooperative members.By developing cultural and creative products,

78、cultivating the e-commerce industry and offering technical training,it has improved the quality of rural tourism and the techniques of Huizhou-style potted landscape,expanded sales channels,boosted the development of the village collective and increased villagers income.Next StepsThe village will co

79、ntinue to play to the sustainability of the rural development model,strengthen the integration of culture,art and tourism,and strive to build its reputation as a unique tourist destination.1.Strengthen the cultural and tourism industry.Catering to the characteristics of the intangible cultural herit

80、age inheritors,it shall move faster to build the Huizhou-style Potted Landscape Garden and exquisite courtyards,build the Huizhou-style potted landscape technology training and R&D center,strengthen technology exchange,diversify the portfolio of potted landscape products,and develop micro and small-

81、sized potted plants as appropriate to enhance market competitiveness.2.Break away from the constraints of factors.It will accelerate the expansion and renovation of the villages microcirculation roads,build new parking lots,regulate the administration of incoming shuttle vehicles,and effectively eas

82、e traffic congestion and address the shortage of parking spaces.By means of land use right transfer and pooling of land as shares,it will strengthen cooperation with surrounding towns and townships,and consolidate more land resources for the development of potted landscape industry.3.Build a rural t

83、ourism complex.The village will actively encourage and promote micro-renovations and micro-innovations,put the idle assets back into use,and build a rural tourism complex that offers Huizhou-style potted landscape tours,leisure,catering and accommodation services.It will introduce highend B&B servic

84、es with unique features,standardize the service quality of farm stays,build specialty service brands,and vigorously improve the quality of tourism so that visitors are willing to lengthen their stay and come back.Meanwhile,it will enrich the contents of the Plum Blossom Festival with both online and

85、 offline activities,and attract more photography and outdoor enthusiasts to hike along the ancient path,appreciate the beautiful plum blossoms,take photos of beautiful scenery and immerse in the local culture and lifestyle.18丘山谷位于山東省煙臺市蓬萊區中部，規劃面積 19 平方公里，近年來片區依托北緯 37葡萄海岸地域優勢，大力發展釀酒葡萄種植、建設葡萄名酒莊。目前丘山谷

86、已陸續引入世界七大精品酒莊，形成葡萄酒莊集聚效應。丘山谷以酒莊為抓手，積極探索“葡萄美酒+休閑度假”特色旅游產品，先后開發了酒莊體驗、農家美食、特色民宿、果蔬采摘、田園垂釣、節慶賽事等旅游項目，形成集葡萄采摘、酒堡度假、農家風情于一體的鄉村旅游產業鏈，延伸和拓展了片區葡萄酒休閑度假旅游的發展空間，成效顯著，走出一條特色化的鄉村振興之路。摘 要山東煙臺市蓬萊區丘山谷：葡萄酒+休閑度假旅游助力鄉村振興193.引入國企。丘山谷引入蓬萊閣文化旅游集團有限公司，先后投入 1.3 億元完成安諾路、艾山旅游通道、環谷路等旅游外部廊道建設，提升片區的外部大環境；投入 6,000 多萬元實施片區內民居改建、景觀

87、塑造、河道整治、活動場所建設、丘處機文化恢復、綠道慢行系統、農家樂培育等“十大工程”，最大限度地保護了片區內的膠東傳統村落；投入 1,000 多萬元依托葡萄酒元素，利用片區內閑置的膠東特色民居，修建改建木蘭風情精品民宿，民宿以世界著名葡萄酒產地命名，獨具地方葡萄風情特色。4.豐富業態。丘山谷在葡萄酒產業振興基礎上，近年來連續舉辦三屆葡萄酒莊超級馬拉松賽事活動、兩屆農民豐收節以及五屆“歡樂蓬萊年”年貨節，既豐富了群眾文化生活，給鄉村旅游加入時尚元素，同時也擴大了品牌知名度。與此同時丘山谷大力傳承發揚傳統節日，舉辦各種各樣充滿地方民俗特色和傳統文化氣息的旅游表演活動，比如秧歌大戲、鑼鼓嗩吶、旗袍秀

88、、包粽子比賽等特色項目，豐富了村莊的旅游業態。5.應對疫情。2020 年以來受疫情影響，鄉村旅游受創嚴重。為緩解丘山谷鄉村旅游的困境和經營壓力，丘山谷積極優化結構，創新產品形式與內容，依托丘山谷葡萄與葡萄酒資源，力推康養旅游主題線路，打造特色突出的鄉村旅游精品。同時，挑戰與問題丘山谷片區位于山東省煙臺市蓬萊區中南部，交通不便，片區內無廠礦企業，百姓多以種植蘋果、桃、梨等果樹農作物為主要經濟收入來源。丘山谷的青壯勞力多尋求大城市發展，莊內老齡化現象較為嚴重，村莊經濟得不到提升。盡管區內生態環境優良，依山傍水，景色秀麗，生態資源和文化底蘊較好，但由于沒有較好的挖掘，缺乏特色吸引物，發展傳統觀光旅游

89、十分受限。措施1.明確思路。丘山谷按照“全域旅游”的理念，順應鄉村旅游發展趨勢，結合當地特色資源，提出了以打造開放式 5A 級景區和國內知名、省內唯一的葡萄酒旅游片區為目標，集全區之力推動丘山谷葡萄酒休閑體驗區發展，促進全區旅游由觀光旅游向休閑度假轉變。2.編制規劃。丘山谷依托區域地形地貌和旅游資源，先后編制丘山谷鄉村旅游發展重點片區規劃和丘山片區鄉村旅游概念規劃，結合片區整體規劃不斷完善區域基礎設施建設，打造片區葡萄酒旅游整體視覺識別系統，突出集群片區旅游氛圍和接待功能。20采取網絡直播、大V 探店等新媒體手段，提高丘山谷鄉村旅游知名度和影響力，吸引周邊縣市區市民到丘山谷休閑旅游。成效丘山谷

90、依托 7 個葡萄酒莊和近萬畝葡萄種植基地，大力發展葡萄與葡萄酒產業，先后引入 10 余家國內外企業集團落戶片區，開發項目總投資超過40 億元。通過筑巢引鳳，丘山谷已經從一個默默無聞的山區，發展成為年接待游客 35 萬人次、綜合收入 2 億元的鄉村旅游集群片區，帶動農民人均增收 4 萬元。經驗與啟示1.因地制宜，開發地方特色。丘山谷順應鄉村旅游發展趨勢，通過挖掘本地優勢資源與優勢產業，深層次開展產業規劃，開辟符合地方實際的差異化發展道路，從而有效避免旅游發展“千景一面”的同質化問題，不斷推動鄉村產業的轉型升級和高質量發展，真正實現農村產業興旺和可持續發展。2.產業驅動，主導鄉村振興。主動適應經濟

91、發展新常態，堅持選擇產業融合、環境友好、附加值高、就業類型寬泛的產業。丘山谷選擇產業方向時，通過立足“世界七大葡萄海岸”之一和“中國葡萄酒名城”的優勢，以葡萄和葡萄酒產業為驅動，逐步形成了有機融合產業發展創新模式，促進產業集群化發展、拉動新農村建設，形成了獨具丘山谷地域特色的發展模式。3.項目帶動，形成鄉村振興合力。2018 年丘山谷片區實行項目化管理，通過美麗鄉村建設改善村居環境，安排優質葡萄苗木補貼，大力扶持發展優質釀酒葡萄基地，先后啟動丘山谷葡萄酒休閑體驗區項目，丘山谷世界級葡萄、葡萄酒主產區和旅游目的地項目，丘山谷葡萄酒養生休閑體驗區旅游綜合開發項目等，目前丘山谷內已有 9 個村莊加入

92、到葡萄酒休閑體驗板塊當中來。下一步計劃蓬萊區將充分發揮丘山谷高端酒莊集聚優勢，實行高標準打造、建設引領蓬萊鄉村振興的葡萄酒休閑體驗區。一是完善產業發展體制機制，盤活丘山谷資源，積極爭創省級旅游度假區。二是編制區域詳細規劃，依托葡園、美景、美酒資源，引進世界知名酒莊，建設木蘭溝、田家莊等民宿集聚區，培育一批“有情懷、有故事、有文化”的精品民宿，全力推出“品佳釀、住酒墅、游酒堡、購美酒”的葡萄酒定制旅游產品，滿足游客高端需求。三是加強環谷路內村莊管理、區域規劃設計和整體運營，用營銷理念指導規劃設計；以丘山谷游客中心為依托搭建旅游服務平臺，實現集散功能，為游客提供旅游咨詢、線路定制、酒莊展示、商品銷

93、售等多項服務。丘山谷致力成為鄉村振興的“齊魯樣板”。21Qiushan Valley is located in the central part of Penglai District of Yantai,Shandong Province,with a planned area of 19 square kilometers.In recent years,making use of its geographical advantages of locating in the coastal belt at 37 degrees north latitude suitable for vi

94、ne cultivation,it has vigorously cultivated vines and built a cluster of boutique wineries.So far,it has introduced seven world-famous wineries,and formed a clustering effect.Starting with wineries,it actively develops tourism products featuring“wine industry with leisure&vacation tours,”and has suc

95、cessively launched such products as winery experience,farm food,B&B,fruit and vegetable picking,outdoor angling,festival celebrations and sporting events to attract visitors.It has formed a rural tourism industry chain integrating grape picking,holiday making in wine chateaus and rural lifestyles,an

96、d expanded the development space for wine-themed leisure and vacation tours.The results are remarkable.It has blazed a path of its own characteristics to rural rejuvenation.AbstractQiushan Valley,Penglai District,Yantai City,Shandong Province:Integrating the wine industry with leisure&vacation tours

97、 to boost rural revitalization22improves infrastructure construction,builds an overall visual identification system for wine-themed tours,and highlights the pro-tourism atmosphere and reception functions of the cluster area.3.Introducing state-owned enterprises.Qiushan Valley has introduced Penglaig

98、e Culture&Tourism Group Co.,Ltd.,and invested RMB 130 million in building external tourist corridors such as Annuo Road,Aishan Tourist Passageway and Huangu Road to improve the external environment of the area.More than RMB 60 million has also been invested in the renovation of residential buildings

99、,landscaping,river course improvement,building activity sites,restoring the cultural site in honor of Qiu Chuji,a famous Taoist,building green roads and slow-traffic system,and cultivating farm stay businesses,and the traditional villages in eastern Shandong are preserved as much as possible.Another

100、 more than RMB 10 million is spent on repurposing idle residences with local characteristics into boutique homestays that feature mangnolia flowers and are named after the world-famous wine producing area,highlighting the local wine culture.Challenges and ProblemsQiushan Valley used to be difficult

101、to access from outside.There is no factory or mining enterprise,and locals mostly grow apples,peaches,pears and other fruit trees for a living.Most of the young and middle-aged had left for a better life in big cities,and the remaining population was prominently aged,hindering economic development i

102、n the villages.Although it boasts a good ecological environment,beautiful scenery,abundant ecological resources and profound cultural heritage,it fails to put them into good use or develop any tourist attractions of its own characteristics,thus restraining the development of traditional tourism.Meas

103、ures1.Clarifying the approach to development.In accordance with the concept of“all-area-advancing tourism,”Qiushan Valley follows the trend of rural tourism,and in combination with its unique resources,has proposed to build an open 5A scenic spot and the only wine-themed tourism area enjoying nation

104、al reputation in the province.It concentrates resources on promoting the development of the wine-themed leisure and experiential tour area,in an attempt to shift the focus of tourism from sightseeing to leisure and vacationing.2.Preparing plans.Based on the regional topography and tourism resources,

105、it has prepared The Plan for Key Areas for the Development of Rural Tourism and The Conceptual Plan for Rural Tourism.And in line with the master plan for the Valley,it continuously 234.Diversifying business forms.On the basis of the booming wine industry,Qiushan Valley has in recent years hosted th

106、ree editions of super marathons,two editions of bumper harvest festivals and five editions of the annual“Happy Penglai Year,”enriching the cultural life of the people,adding fashionable elements to rural tourism,and building up its brand visibility.At the same time,it actively inherits and advocates

107、 traditional festivals and has staged various performances based on local folk customs and culture for tourists,including the rural dance yangko,gong,drum and suona performances,the qipao runway show,and the zongzi competition,diversifying the tourist experience.5.Epidemic response.Rural tourism has

108、 been hit hard by the outbreak of Covid-19 since 2020.In order to help rural tourism businesses and alleviate their pressure,Qiushan Valley actively optimizes the structure,introduces new products and contents,relies on its grape and wine industry,and promotes thematic health-preservation tourist ro

109、utes,to develop boutique distinct tourism products.At the same time,it employs new media means,such as live-streaming and inviting Internet celebrities to visit,to increase its popularity and influence as a rural tourism destination and attract visitors from surrounding counties and cities.ResultsRe

110、lying on seven wineries and nearly 10,000 mu of the vine cultivation base,Qiushan Valley has vigorously developed the grape and wine industry,and successively introduced more than 10 domestic and foreign enterprise groups.The total investment in the development projects has exceeded RMB 4 billion.Qi

111、ushan Valley has grown from an unknown mountainous area to a rural tourism cluster area that receives 350,000 tourists and generates a comprehensive income of RMB 200 million a year,increasing the per capita income by RMB 40,000 in the village.Experience and Inspirations1.Develop local characteristi

112、cs according to local conditions.Qiushan Valley should follow the trend of rural tourism,tap into local advantageous resources and industries,conduct in-depth industry planning,and explore a differentiated development path in line with local realities.Only in this way can it effectively avoid the ho

113、mogenization of tourism development,promote the transformation,upgrading and high-quality development of rural industries,and truly realize the prosperity and sustainable development of rural industries.2.Promote rural revitalization driven by the development of rural industries.It will actively ada

114、pt to the new normal of economic development and continue to develop industries that are integrated,eco-friendly,have high added-value and offer diverse employment opportunities.When selecting the direction for local industry,Qiushan Valley,based on its advantages as one of the worlds top seven grap

115、e-growing coastal regions and the“Famous Wine City in China,”has gradually formed an innovative model of integrated industrial development driven by the grape and wine industry,promoted industry clustering and the construction of a 24new-type countryside,and formed a development model with unique lo

116、cal characteristics.3.Form synergy for rural revitalization through project implementation.In 2018,Qiushan Valley introduced project-based management.It improved the rural environment,offered subsidies for high-quality grape vine seedlings,and greatly supported the development of high-quality grape

117、cultivation bases.It has successively launched the wine-themed leisure and experiential area project,the world-class grape and wine production area and destination project,and the comprehensive tourism development project of the wine-themed health-preservation leisure and experiential area.So far,ni

118、ne villages in Qiushan Valley have joined the wine-themed leisure and experiential project.Next StepsPenglai District will give full play to the clustering effect of high-end wineries in Qiushan Valley,develop the cluster area up to high standards,and build a wine-themed leisure and experiential are

119、a that drives rural revitalization.First,it will improve the industrial development system and mechanism,put the idle resources of Qiushan Valley into good use,and strive to build it into a provincial-level tourist resort.Second,it will formulate detailed regional plans,introduce world-renowned wine

120、ries and build homestay clustering areas in Mulangou and Tianjiazhuang based on vine gardens,the beautiful scenery and wine products,and cultivate a number of boutique homestays with historical and cultural heritage.It will customize the wine-themed visitor experience covering“wine tasting and shopp

121、ing,hotel service and chateau visits”for high-end tourists.Third,it will strengthen the village management,regional planning and design and overall operation within Huangu Road,and guide the planning and design with the marketing concept.It will build a tourist service platform based on the visitor

122、center,where visitors are picked up and dropped off and can easily access such services as information,route customization,winery display,and commodity sales.All this will help make Qiushan Valley a model of rural revitalization in Shandong.25祥源鳳凰古城公司依托湖南省湘西土家族苗族自治州鳳凰縣豐富的旅游資源，實施“旅游帶動”戰略，將旅游產業逐步發展成為當

123、地經濟的主導產業與支柱產業，實現了以文化旅游產業為主導的縣域特色經濟發展之路。摘 要湖南湘西土家族苗族自治州鳳凰縣：祥源鳳凰古城公司打造歷史文化名城26從鳳凰縣母親河沱江河環境治理、古城基礎亮化設施、古城環境衛生清潔維系，到北門碼頭升級擴建、景區污水系統建設、停車場建設、公共衛生間建造等各類基礎性硬件設施進行整體提升完善。3.塑造旅游品牌。祥源鳳凰古城公司充分挖掘當地優質的山水風光和民俗文化資源，確立鳳凰縣旅游定位為“文化旅游”，打造“神秘古城、天下鳳凰”旅游形象。鳳凰縣開發精品鄉村旅游線路，如苗人谷、飛水谷、勾良苗寨、山江博物館等；策劃并組織實施“鳳凰藝術年展”等系列宣傳活動以及“南方長城中

124、韓圍棋賽”等大型活動，逐步將鳳凰古城推向全國乃至世界。4.打造水上實景演出。祥源鳳凰古城公司對當下體驗式旅游消費進行深度挖掘，為演繹鳳凰之美、傳播鳳凰文化，公司投資逾 5,000 萬元，以沱江為載體，以邊城演藝為基礎，采用光影科技、國風動漫與電影級視聽的巧妙融合，打造“湘見沱江”水上沉浸式藝術游船項目，有效提升景區的文化品質和吸引力，推動了夜間旅游。成效祥源鳳凰古城公司作為當地龍頭企業，帶動鳳凰縣旅游產業持續向好發展，顯著推動了縣域經濟。旅游產業為鳳凰縣直接提供就業崗位 2 萬多個，全縣涉旅從業人員超 8 萬人，旅游總收入由挑戰與問題鳳凰縣總面積 1,745 平方公里，全縣總人口42.1 萬人

125、，其中苗族人口 25 萬人，占全縣總人口的 59.1%，是一個以苗族為主的少數民族聚居縣，屬國家扶貧開發工作重點縣。鳳凰縣處于“大湘西文化圈”中部，在歷經漫長的歷史長河的洗禮，在多元文化的碰撞與交融中，形成了其獨特的“五大特色資源”優勢：古樸的歷史風貌、厚重的文化底蘊、濃郁的民俗風情、秀美的山水風光及輩出的名人英才。然而因地處偏遠，交通及基礎設施薄弱、基礎配套設施嚴重不足、專業人才匱乏、民俗文化傳承與開發的觀念意識壁壘等限制，加上鄰近有享譽世界的張家界、芙蓉鎮等強勢景區的沖擊及影響，先天性不足與后天性制約因素影響導致鳳凰古城旅游行業發展起步晚、起點低。措施1.成立專業公司。祥源鳳凰古城文化旅游

126、投資股份有限公司與鳳凰縣人民政府簽訂鳳凰古城景點景區權轉讓合同，以 8.33 億元獲得鳳凰縣八大景點 50 年經營權，成功地實現了旅游資源所有權與經營權有效分離。公司在持續做好景區硬件建設的同時，不斷提升景區整體管理水平、提高對客服務質量、塑造良好的市場形象，為打造成為行業標桿企業持續發力。2.完善基礎配套。祥源鳳凰古城公司持續投入大量人力、財力、物力用于基礎服務體系建設。272001 年的 1.09 億提升到 2020 年的 173.3 億元，以旅游業為主的第三產業增加值連續多年占GDP的 55以上；截止 2020 年，城鎮和農村居民人均可支配收入分別為 2,8003 元、1,2368 元。

127、公司在勝花村落地茶業扶貧項目，先后斥巨資采購提供茶苗 239 萬余株，并全程協助給予技術指導，其直接或間接帶動勝花村農戶 424 戶、1,843 人的就業增收，帶動 99 戶貧困戶、413 人脫貧。經驗與啟示1.做優頂層設計。祥源鳳凰古城公司在上級政府關于“湘西旅游一盤棋”的戰略思想指導下，基于鳳凰古城在“大湘西”旅游區域中的角色和價值定位，結合祥源“旅游目的地建造者”的重要使命，圍繞全域旅游總體布局，全盤規劃、系統性做優旅游業發展頂層設計，并不斷探索和完善。2.深耕本土民族文化。鳳凰古城歷史文化底蘊厚重且獨具一格，湘楚文化與當地文化的結合、以及苗漢文化的相互交融形成了鳳凰的地域文化。祥源鳳凰

128、古城公司在現有外在的民俗文化表象基礎上，深挖文化內涵，厘清本土多元文化和主導文化，精煉符合健康發展和市場需求的元素，最終形成具有濃郁的本土氣息的文化展現。3.在地關系的和諧發展。鳳凰古城從一座偏遠的山區古鎮發展成為目前享譽中外的國家歷史文化名城，是祥源鳳凰古城公司、地方政府、本土居民三方相互理解、相互支持、共同奮斗的成果。地方政府提供良好的營商環境及政策支持，為企業鋪好發展的道路；公司破局革新，積極吸收和帶動當地居民就業，做到反哺家鄉、履行社會責任。只有三方的共同發力和相互支持，才能將文旅產業這條道路走的持久長遠。下一步計劃為有力推動鳳凰縣文化旅游產業可持續發展，向文化保護縱深推進和有序提質，

129、一方面祥源鳳凰古城公司繼續以“湘見沱江”水上沉浸式藝術游船項目為突破點，進一步深挖民族文化，將民族文化融入文旅產業，打造鳳凰古城新的夜游經濟。另一方面公司將同時積極推動“線上文化產品+線下旅游場景”協同發展，努力實現“線上場景化、服務沉浸化、科技體驗化、消費多元化、社群會員化”，為湘西州文旅事業發展添磚加瓦、再譜新篇章。28Relying on abundant tourism resources,Fenghuang Ancient City Touring Co.,Ltd.implements the strategy of tourism-driven development,and gr

130、adually develops the tourism industry into the leading and pillar industry of the local economy.It has found the road of developing the county economy with distinct characteristics dominated by the culture&tourism industry.AbstractFenghuang County,Xiangxi Tujia and Miao Autonomous Prefecture,Hunan P

131、rovince:Fenghuang Ancient City Touring Co.,Ltd.developing Fenghuangs state-level historical and cultural division29from nearby world-renowned tourist attractions such as Wulingyuan Scenic Area in Zhangjiajie and Furong Town,have hindered the development of the tourism industry in the ancient town of

132、 Fenghuang.Measures1.Establish a specialized company.Fenghuang Ancient City Touring Co.,Ltd.signed a contract with the Peoples Government of Fenghuang County for the transfer of the right to operate scenic spots in the ancient town of Fenghuang,and obtained the right to operate eight major scenic sp

133、ots of Fenghuang County for 50 years with RMB 833 million.Thus the ownership and the operation right of tourism resources are effectively separated.While continuing to improve the hardware conditions in the scenic spots,the company constantly improves the overall management of the scenic spots and t

134、ourist services,and builds a good market image,so as to become a model enterprise in the industry.2.Improve basic supporting facilities.Fenghuang Ancient City Touring has continuously invested a large amount of human,financial and material resources in building the basic service system.It has upgrad

135、ed and improved basic hardware facilities,including improving the environment of the mother river of Fenghuang County Tuojiang River,lighting up the ancient town,maintaining environmental sanitation of the ancient Challenges and ProblemsThe county of Fenghuang covers a territory of 1,745 square kilo

136、meters and has a population of 421,000,including 250,000 Miao people,accounting for 59.1%of the total.It is a Miao-dominated ethnic minority enclave and a state-level key county for poverty alleviation and rural development.The county sits in the middle of the Xiangxi Cultural Circle.Throughout its

137、long history and through collision and fusion of different cultures,it has formed five unique advantages:the historical look,profound cultural heritage,folk customs,beautiful scenery and a number of national heroes.But due to its remote location,it used to suffer from weak transportation and other i

138、nfrastructure,serious lack of basic supporting facilities and professionals,and locals failed to realize the importance of inheriting and developing folk culture.All these internal factors,plus the external competition 30town,expanding the Beimen Wharf,building the sewage system,parking lot and publ

139、ic toilets in scenic spots.3.Build a tourism brand.Fenghuang Ancient City Touring has fully tapped into local high-quality landscape and folk culture,positioned Fenghuang County as a destination for“cultural tours,”and worked to build up its image as a tourist destination featuring the ancient town

140、“Fenghuang,a One-of-a-kind Mysterious Ancient Town in the World.”It has developed boutique rural tourism routes,including the Miao People Valley,Feishui Valley,Goliang Miao Village and Shanjiang Museum;planned and organized a series of promotional activities such as the annual Fenghuang Art Exhibiti

141、on and the Southern Great Wall China-ROK Go Contest,to build up Fenghuangs national and even global reputation and popularity.4.Present an open-air night show with real scenery above the water.Based on in-depth analysis of the current trend of experiential tours,Fenghuang Ancient City Touring has in

142、vested more than RMB 50 million and employed lighting technology,Chinese-style animation and audio-visual effects,based on the performance of“Border Town,”and developed an immersive art cruise tour on Tuojiang River,to show the beauty of Fenghuang and its beautiful culture.The project has effectivel

143、y enhanced Fenghuangs cultural quality and appeal,and promoted night tours.ResultsAs a local leading enterprise,Fenghuang Ancient City Touring has driven the sustainable development of tourism industry in Fenghuang County and significantly boosted the economic development of the county.The tourism i

144、ndustry has directly provided over 20,000 jobs in the county,and over 80,000 residents are engaged in tourism-related services.The total tourism income increased from RMB 109 million in 2001 to RMB 17.33 billion in 2020.The added value of the tertiary sector,which is dominated by tourism,has account

145、ed for more than 55%of GDP for many consecutive years.By 2020,the per capita disposable income of urban and rural residents was RMB 28,003 and RMB 12,368 respectively.The company has launched a tea project to combat poverty in Shenghua Village.It spent a large amount of money purchasing more than 2.

146、39 million tea seedlings and provided technical guidance throughout the process,which directly or indirectly increased the employment and income of 424 households,or 1,843 people,and lifted 413 people from 99 households out of poverty.Experience and Inspirations1.Do a good job with the top-level des

147、ign.Guided by the strategic thinking of the superior government on“coordinating tourism development in Xiangxi,”Fenghuang Ancient City Touring,based on the role and value orientation of Fenghuang Ancient Town in the Greater Xiangxi Area,and Xiangyuans mission as a tourist destination builder,has sys

148、tematically made and optimized the top-level design of tourism development and kept making explorations and improvements in line with the overall development of all-area advancing tourism.2.Cultivate the native ethnic culture.The ancient town of Fenghuang boasts a long history and a unique 31culture

149、 shaped by the fusion of the Xiangchu culture and the local culture and the Miao and Han cultures.Based on the existing appearance of folk culture,Fenghuang Ancient City Touring delves into the cultural connotation,clarifies the relationship between the diverse local cultures and the mainstream one,

150、extracts elements that conform to the trend of healthy development and meet market demand,and promotes their integration,leading to outcomes with a strong local flavor.3.Enhance community harmony.The rise of Fenghuang Ancient Town from a remote mountain town to a famous state-level historical and cu

151、ltural division is the result of mutual understanding,mutual support and cooperation among Fenghuang Ancient City Touring,local government and residents.Local government provides a good business environment and policy support to pave the way for the development of enterprises;the company seeks innov

152、ation,actively promotes the employment of local residents,and fulfills its social responsibilities by giving back to its hometown.Only through the joint efforts and mutual support of the three parties can the cultural and tourism industry go far.Next StepsIn order to promote the sustainable developm

153、ent of the cultural and tourism industry in Fenghuang County,promote cultural heritage conservation and improve the quality of development in an orderly manner,Fenghuang Ancient City Touring will continue to promote the immersive art cruise project,dig deep into ethnic culture,and integrate ethnic c

154、ulture into the cultural and tourism industry to develop night tours in the ancient town.Meanwhile,the Company will actively promote the coordinated development of“online cultural products and offline tourism scenes”and strive to develop“online consumption scenes,immersive services,technology-enable

155、d interaction,diverse consumption,and membership-based programs,to write a new chapter for the development of culture and tourism in Xiangxi.32江蘇省蘇州市吳江區震澤鎮謝家路村堅持農文旅深度融合發展，定位低密度、親情式、高品質的旅居度假，強化共同富裕發展導向，通過與浙江大學周玲強教授領銜的旅游團隊長達八年的陪伴式合作，讓悠久的蠶桑文化在農村生根，讓多元的發展機遇惠及農民生活，讓蓬勃的文旅產業助推農業發展，走出了一條“村美業特農民富，水韻桑田稻花香”的內生

156、式鄉村振興發展新路，走出了一條“產業與文化共榮，居民與游客共享，人與自然和諧共生”的鄉村旅游高質量發展之路，成為“中國江村”鄉村振興示范樣板。摘 要江蘇蘇州市吳江區謝家路村：農文旅深度融合助力蠶絲之鄉化繭成蝶332.堅持產業融合理念，精雕甜蜜假日產品。謝家路村以“水韻謝家”為鄉游品牌，著力構建一二三產融合發展的資源生長型產業體系，創新打造甜蜜假日特色主題產品，以蠶式慢生活吸引長三角中高端客群。通過盤活利用近 50 畝廠房土地、300 畝林地和 80 戶民居，開展鄉村主題招商，先后簽約了莫干山民宿會長單位西坡酒店管理公司、大理網紅農場柴米多團隊等國內行業翹楚，投資運營民宿、餐飲、文旅項目，將舊農

157、舍、廠房、倉庫改建成網紅餐廳與精品民宿。3.堅持數字賦能理念，形成多元化銷售鏈。一是從“客人”到“主人”，謝家路生態農業合作社推出“預定承包”的新型訂單銷售方式，通過把消費者轉變成農產品的“主人”，實現真正的“私人訂制”，獲得更多的鄉村體驗。二是從“線下”挑戰與問題謝家路村位于長三角生態綠色一體化發展示范區，是中國歷史文化名鎮和全國著名蠶絲之鄉，全村面積 3.949 平方公里，戶籍人口近 1,700 人。2016 年之前，謝家路村仍存在集體經濟發展滯后、基礎設施落后、“散亂污”現象突出、產業基礎薄弱等問題，村民大多外出打工，村里留守的村民基本都在 60 歲以上。傳統蠶桑產業后繼無人，亟需轉型升

158、級。措施1.堅持生態文明理念，打造綠色低碳環境。近年來，謝家路區域累計騰退落后工業企業 7 家，整理土地 35 畝，在盡力保留廠房等設施的前提下，將寶貴的空間資源用于關鍵載體建設。橫跨周生蕩的 500 千伏高壓線有礙觀瞻，極大阻礙了美麗鄉村建設，為使之整體遷移，僅這一項就投入了2,700 萬元。搬遷高壓線的同時，還對周生蕩及入湖河道逐步進行生態修復和清淤，科學規劃基礎設施建設，實現生活污水接管全覆蓋，逐步實現“村舍相望、水天相接、蠶桑人家”的江南濕地水鄉風光。34到“線上”，農產品、太湖雪蠶絲制品等，都已通過抖音等平臺進行網絡直播銷售。本地企業太湖雪疫情期間實現電商銷售額超 1.5 億元。三是

159、從“田間”到“舌尖”，震澤濕地片區多處采摘、垂釣等活動體驗點，從采摘到制作到品嘗，豐富多彩的農業體驗活動，讓震澤的鄉村旅游更具特色，更有滋味。成效通過絲綢創意疊加，鄉村度假產業升級，蠶桑主題村落謝家路實現了“一顆繭的升華”奇跡。通過農文旅融合、文創賦能，一顆蠶繭價值從原先的 0.1 元提升到 10 元，效益放大近 100 倍。近三年來謝家路村共接待游客超 50 萬人次，成為遠近聞名的網紅度假村。2020 年以來，受新冠肺炎疫情影響，謝家路村緊緊抓住本地游客，人均到訪率、逗留時間、人均消費較 2019 年明顯上升，2020 年游客量 20 萬人次以上，旅游收入 935 萬元。截止2021 年，謝

160、家路片區共吸納本村 312 人就業，返鄉創業人數 32 人，村級收入 790 萬元，村級可支配收入 522 萬元，村民人均收入達到 3.9 萬元，成為內生式發展促進鄉村振興的標桿村。經驗與啟示1.高站位創新鄉村經營管理模式。樹立系統運營觀，建立政府、村集體、村民與工商資本等多方協作聯動機制。震澤鎮濕地片區的四個村委會共同出資 1,000 萬元，設立了蘇州震澤濕地資源管理有限公司，以統一的標準對區域內村民的閑置房屋、林地等資源進行有計劃地收儲、修繕、改造、出租及合作經營，為每戶村民帶來了平均 3 萬元的年租金收入。震澤濕地文化旅游發展有限公司承擔相關政府性投入的工程項目建設，同時開展濕地片區運營

161、招商工作。謝家路村依托太湖雪蠶桑文化園等現代農業基地，深度推進“公司+基地+農戶”的發展模式，引導農民由傳統的田間勞動者向“農業工人”轉變。2.高質量形成開放兼收的利益鏈接機制。居民成為謝家路鄉村旅游發展的建設者、文明生活的傳遞者和絲綢文化的帶入者，實現“居民與鄉村共成長”是謝家路可持續發展的核心要義。太湖雪“公司+基地+農戶”模式，帶動謝家路村在內的近 500 位 60 歲以上的蠶農轉變為新農人，形成震澤獨有的“蠶娘經濟”新風景。高質量的鄉村發展除了生產、生活、生態，還有生意。震澤本土百麗35餐飲創始人譚桂芳的餐吧、孫曉東的攝影工作室、張文軒的民宿都成為謝家路的網紅打卡地，居民深度參與讓疫情

162、之下的謝家路展示出內生式發展的獨特韌性。3.高能級打造“陪伴式”智庫平臺。震澤以開放合作的姿態、久久為功的精神與浙江大學共建“最強大腦”智庫平臺，采取“教授工作室+民宿”的創新運營模式，“工作室+博士碩士課堂”的產學研模式，落地的“浙大旅游研究所震澤基地”成為鄉村振興示范項目。震澤與浙大團隊以陪伴式的合作模式編制完成了震澤中國特色小鎮申報方案 江蘇震澤絲綢文化風情小鎮總體規劃震澤省級濕地公園總體規劃 謝家路特色田園鄉村旅游規劃等規劃，為謝家路項目的落地保駕護航。下一步計劃持續深入推進內生式發展模式，將謝家路村打造成為全國鄉村旅游重點村和低碳旅游示范村，成為長三角蠶桑主題微度假目的地。一是做好提

163、升規劃。編制環謝家路鄉村旅游提升規劃，聚焦本地與周邊游市場，突出綠色、低碳，聯合震澤省級濕地公園及周邊鄉村，形成聯動發展模式。二是提升產業內涵。進一步完善謝家路旅游產品與配套設施，建立低碳旅游服務體系；進一步盤活村莊閑置資源，加大新業態招商力度；進一步保護傳承村落蠶桑文化，精雕“甜蜜度假”品牌；進一步用好本地人力資源，吸納更多原住村民員工。三是推動數字賦能。借助數字科技技術，助力村莊智慧智能化。以“互聯網+旅游+鄉村”，推出具有交互性、沉浸式、體驗型旅游產品，打造數字型文旅鄉村。36Xiejialu,a village in the town of Zhenze,Wujiang Distric

164、t of Suzhou,Jiangsu Province,adheres to the in-depth integrated development of agriculture,culture and tourism,and positions itself as a low-density,friendly and high-quality staycation and holidaymaking destination.It strengthens the development orientation toward common prosperity.After eight year

165、s of close cooperation with the tourism development group led by Prof.Zhou Lingqiang of Zhejiang University,it has allowed the long-standing sericulture industry to take root,benefited farmers with diverse development opportunities,and boosted agricultural development with the flourishing cultural a

166、nd tourism industry.Thus it has explored a new path of endogenous rural revitalization that features“beautiful,prosperous villages with specialty industries including mulberry-tree and paddy-rice growing.”It has blazed a path of high-quality development of rural tourism that features“industrial and

167、cultural prosperity,development fruits shared by villagers and tourists,and harmonious coexistence between man and nature.”It has become a model of rural revitalization in Wujiang.AbstractXiejialu Village,Wujiang District,Suzhou,Jiangsu Province:In-depth integration of agriculture,culture and touris

168、m rejuvenating the home of mulberry silk37to realize full coverage of domestic sewage pipelines,and gradually create a beautiful water town landscape typical in the south of the Yangtze River.2.Adhere to the concept of industry integration and develop boutique holiday-making products.While building

169、the“Shuiyun Xiejia”tourism brand,Xiejialu strives to build a resource-growing industrial system that integrates the development of the primary,secondary and tertiary sectors,develop holiday-themed products,and attract medium and high-end customers in the Yangtze River Delta with slow life.It has put

170、 nearly 50 mu of factory land,300 mu of forest land into good use and engaged 80 households,and organized investment promotion activities.It has signed contracts with Xipo Hotel Management Co.,Ltd.,the president unit of Mogan Mountain Homestay Association,and Chimido,an Internet-famous farm in Dali,

171、among other domestic market leaders,to invest in and operate homestays,restaurants and cultural&tourism projects.Old farmhouses,factories,warehouses are turned into Internet-famous restaurants and boutique homestays.Challenges and ProblemsXiejialu,located in the Demonstration Zone for Integrating Ec

172、ological Conservation and Green Development in the Yangtze River Delta,is a famous historical and cultural town in China and a famous silk production base in China,with an area of 3.949 square kilometers and a registered population of nearly 1,700.Before 2016,Xiejialu suffered from such problems as

173、lagging development of the collective economy,backward infrastructure,a messy,dirty living environment and a weak industrial foundation.Most of the villagers had left for work,and those who remained were basically over 60 years old.In particular,the traditional sericulture industry was in severe sho

174、rtage of workers and needed to be transformed and upgraded.Measures1.Adhere to the concept of ecological conservation and create a green and low-carbon environment.In recent years,seven backward industrial enterprises have been vacated in Xiejialu,and 35 mu of land cleared and leveled.While preservi

175、ng existing facilities including plants,the village has reserved valuable space for the construction of key infrastructure.The 500 kV high-voltage line across Zhousheng Lake blocked the view,and greatly damaged the image of a beautiful countryside.So the village spent RMB 27 million moving the line.

176、At the same time,it conducted ecological restoration and desilting at Zhousheng Lake and the rivers entering the lake,and scientifically planned infrastructure construction 383.Adhere to the concept of digital empowerment and diversify the sales channels.First,Xiejialu Eco-agricultural Cooperative h

177、as introduced the order-based sale method which gives consumers the say over what to grow and how to grow in the fields,to get the truly customized products and have a real rural experience.Second,the sale of products is expanded from offline to online.Xiejialu has organized live-streaming sale sess

178、ions for its agricultural products and Taihu Snow silk products.At the height of the Covid-19 epidemic,Taihu Snow,a local enterprise,registered e-commerce sales revenue of over RMB 150 million.Third,develop the farm-to-table tour.Visitors can try picking and angling in many places in the wetland are

179、a of Zhenze,and then prepare themselves a delicious meal with what they harvested from fields or ponds.The colorful farming experience activities have made Zhenzes rural tours more distinctive and enjoyable.ResultsThe incorporation of mulberry silk elements has upgraded the rural tourism industry,cr

180、eating a miracle in the sericulture-themed Xiejialu Village.Through the integration of agriculture,culture and tourism,and empowerment by culture and creativity,the price of tiny silkworm cocoons has soared from RMB 0.1 each to RMB 10 each,an increase of nearly 100 times.In the past three years,Xiej

181、ialu has received more than 500,000 tourists,becoming an Internet-famous resort.Since 2020,due to the Covid-19 impact,Zhenze has mainly relied on local tourists.In 2020,the per capita visit rate,length of stay and per capita consumer spending of Xiejialu increased significantly compared with 2019,it

182、 received more than 200,000 tourists,and earned RMB 9.35 million from tourism.By 2021,Xiejialu had hired 312 local villagers,and attracted 32 migrant workers to return and start business.In 2021,the income of Xiejialu was RMB 7.9 million at the village level,the disposable income RMB 5.22 million,an

183、d the per capita income of villagers reached RMB 39,000,making it a model village for endogenous development and rural revitalization.Experience and Inspirations1.Reform the rural operation and management model.Xiejialu has established the concept of systematic operation,and a multi-party cooperatio

184、n mechanism that involves the government,village collectives,villagers and industrial and commercial capital.The four village committees in the wetland area of Zhenze have jointly invested RMB 10 million to establish Suzhou Zhenze Wetland Resources Management Co.,Ltd.It has developed uniform standar

185、ds,and taken over,repaired,transformed,leased and operated the idle houses,forest land and other resources in the area in a planned way,bringing an average annual rental income of RMB 30,000 to each villager.Zhenze Wetland Culture&Tourism Development Co.,Ltd.is responsible for engineering constructi

186、on of projects invested by the government,and attracting investment.Based on modern agricultural bases such as Taihu Snow Silkworm Culture Park,Xiejialu has advanced the development model that brings together 39the company,bases and farmers,and guided farmers to change from traditional field workers

187、 to“agricultural workers.”2.Establish an open and inclusive interest linkage mechanism of high quality.The key to the sustainable development of Xiejialu is to engage the residents in rural tourism development,the spread of social and civility and the silk culture.By working with agricultural bases

188、and farmers,Taihu Snow has engaged and trained nearly 500 sericulturists over the age of 60 from Xiejialu and nearby villages,creating a unique sericulture economy in Zhenze.To promote high-quality rural development,we need not only to improve the ways of production and life,and ecological environme

189、nt,but also create a thriving business scene.Tan Guifangs dining bar,Sun Xiaodongs photography studio,and Zhang Wenxuans homestay have all become Internet-famous sites.The in-depth participation of residents lent Xiejialu strong resilience of endogenous development from the epidemic.3.Build a high-l

190、evel cooperative think tank platform.With the attitude of open cooperation and the eye on long-term benefits,Zhenze jointly built the think tank platform with Zhejiang University,and adopted the innovative operation model that combines professor studios and homestays,and the cooperation model that i

191、nvolves studios,doctoral and postgraduate programs.The Zhenze Base of Academy of Tourism and Leisure,Zhejiang University has become a demonstration project of rural revitalization.Through close cooperation,Zhenze and the team of Zhejiang University co-prepared Zhenzes Application Plan for the Status

192、 of Town with Chinese Characteristics,Master Plan for Developing Zhenze Silk Culture Town in Jiangsu,Master Plan for Zhenze Provincial Wetland Park,and Xiejialu Plan for Developing Rural Tourism with Characteristics,to guide and support the implementation of the Xiejialu project.Next StepsXiejialu w

193、ill continue to push forward the endogenous development model,build national key villages for rural tourism and demonstration villages for low-carbon tourism,and become mini-vacation destinations with the theme of sericulture in the Yangtze River Delta.First,it will make the improvement plan.It will

194、 plan for improving rural tourism around Xiejialu,with focus on the local and surrounding tourism markets,highlight green and low-carbon elements,and form a coordinated development model that involves the Zhenze Provincial Wetland Park and surrounding villages.It will further improve tourism product

195、s and supporting facilities,and establish a low-carbon tourist service system.Second,it will promote the integration of culture and tourism.It will put idle resources in villages into better use,double down on attracting investment to new business forms,protect and inherit the sericultural culture o

196、f villages,build up the brand of“Sweet Holiday,”make good use of local human resources,and create more jobs for local villagers so that they can work and earn money in their hometown.The purpose is to build Xiejialu into a state-level key village for rural tourism.Third,it will promote digital empow

197、erment.Digital technology will be used to make rural tours more intelligent.By bringing Internet,tourism and the countryside together,it will launch interactive,immersive and experiential tourism products and build a digital village with a booming cultural and tourism industry.402007 年以來，陜西省咸陽市禮泉縣袁家

198、村以鄉村旅游為突破口，打造農民創業平臺，解決產業發展和農民增收問題；以股份合作為切入點，創辦農民合作社，解決收入分配和共同富裕問題；以農村電商為契機，依托平臺資源優勢，解決轉型升級和持續發展問題。袁家村通過以村黨支部為核心，以農民為主體，以創新為主線，堅持因地制宜的思路，在一片荒溝荒地和舊廠區的廢墟上建成了今天享譽全國的關中印象體驗地 4A 級旅游景區，探索出了一條鄉村振興的新路子。摘 要陜西咸陽市禮泉縣袁家村：關中印象體驗地 4A 級旅游景區助力鄉村振興41幾個大的主題街，引導大學生、藝術青年參與，逐步實現了“白天的袁家村”向“月光下的袁家村”轉變。3.全面提升服務品質。袁家村以充分滿足人們

199、對品質旅游和休閑度假生活的向往和追求為重點，不斷完善基礎設施和服務配套，從量變向質變提升，不斷增強袁家村綜合發展能力。為了提高景區服務品質，袁家村開辦了“農民學?！焙汀霸掖逡剐！?，通過農民學校解決了農民的思想問題、教育問題和服務問題。袁家村夜校圍繞袁家村發展過程中遇到的思想、教育、服務等問題，邀請村上能人為大家分享經驗，邀請專家大咖講課，針對不同的升級發展需求，制定相應的課程，持續提升。4.發展鄉村旅游電商。面對疫情對線下旅游業務造成的影響，袁家村積極調整發展戰略，將線下業務轉為線上，采用第三方中介平臺+自建平臺模式。袁家村不僅免費培訓本村的鄉村旅游電商直播人才，而且利用抖音、微信公眾號等新

200、媒體平臺，發布鄉村旅游信息，介紹當地風土人情以挑戰與問題袁家村位于陜西省咸陽市禮泉縣以北，處于著名的唐昭陵腳下，距離西安 70 公里，沒有獨特的地理優勢，也沒有天然的旅游資源。在發展鄉村旅游的道路上，袁家村遇到一系列問題，靠什么吸引游客？游客白天來了，晚上怎么留住人？農民素質怎么跟上旅游的發展速度？如何應對新冠肺炎疫情？袁家村人勇于應對任何挑戰，采取貼民心、重實效的措施，有力塑造了一個鄉村振興典范。措施1.挖掘關中民俗文化。袁家村起步就把旅游定位為關中民俗文化體驗，就是把關中人的生活習慣演變成旅游的形式，讓城市人來農村尋找鄉愁。袁家村景區內打造了第一條街區：康莊老街，把陜西地區的一些傳統工藝（

201、紡布、磨面、榨油、釀醋）在這條街道上集中展示，不僅選用最優質的原材料，同時在生產加工的過程中不能有任何添加。2009 年在老街的基礎上，袁家村延伸發展出一條小吃街，匯集將近 100 種陜西尤其是關中地區的特色美食進行展示體驗。2.轉型升級鄉村度假。為了滿足游客晚上愿意留宿的需求，袁家村開始轉型升級做鄉村度假。袁家村配套了酒吧街、藝術街和時尚街，以及其他42及特色農產品，從功能上集旅游資源宣傳、旅游線路預訂、民宿預訂、特色農產品銷售、訂單農業等為一體，整合當地的資源優勢和產品優勢，保證在疫情期間將袁家村特色農副產品送入千家萬戶，同時各城市體驗店通過美團、餓了嗎等平臺開通了外賣業務。成效袁家村自發

202、展鄉村旅游以來，吸引 800 多名創客，吸納就業 3,000 多人，帶動周邊萬余農民增收，實現了精準扶貧與鄉村振興的有效銜接。特別是受疫情影響以來，袁家村積極轉變戰略方向，采取線上線下相結合的銷售方式和省外多點經營的模式，2021 年成功維持了游客接待量 660 萬人次，旅游綜合收入超過 10 億元，其中電商收入比例大大提高，村民人均純收入 15 萬元以上。經過十五年的艱苦奮斗，袁家村獲得國家 4A 旅游景區、全國鄉村旅游重點村、中國十大美麗鄉村、中國十佳小康村、中國最有魅力休閑鄉村、中國鄉村旅游創客示范基地等殊榮。經驗與啟示1.堅持以村黨支部為核心。袁家村“村兩委”班子有理想、敢擔當、事業心

203、強、責任心重，對群眾感情深，對自己要求嚴。袁家村始終堅持以村兩委班子為核心，書記為帶頭人，村干部是服務隊，打造農民創業平臺，通過發展旅游產業，帶43動農民持續受益，走共同富裕的道路，真正把為群眾辦實事、為群眾謀福利作為一切工作的出發點和落腳點。2.堅持以農民為主體。一是創建農民創業平臺。通過袁家村農民學校對村民進行教育和培訓，使他們初步具有服務意識和經營能力，然后提供優惠政策和基本條件，讓村民分期分批零成本進入平臺。二是培育和扶持優勢項目。對所有項目和商戶進行動態管理，不斷補充新項目，經過市場選擇，發現和確定優勢項目，加以扶持和培育。三是增資擴股，成立農民合作社。加入合作社的原則是：全民參與、

204、入股自愿、錢少先入，錢多少入，照顧小戶、限制大戶，風險共擔、收益共享。各個項目互相參股，你中有我，我中有你。通過調節收入分配和再分配，避免兩極分化，實現利益均衡，達到共同富裕。3.堅持以創新為主線。袁家村在發展的過程中始終有一種危機感，提出來袁家村“進城、出省”的“走出去戰略”。進城計劃就是用袁家村這些年建立的品牌和口碑走出去，在城市開設“袁家村城市體驗店”，出去的每一個店都是農民合作社的形式。一方面把袁家村的美食送到城市人的餐桌上，另一方面讓城市人也可以買到袁家村牌的農產品。出省計劃就是袁家村總結的經驗和思路打造一個個不同地域文化的袁家村，青海、河南、山西、湖北、海南都有袁家村的基地。下一步

205、計劃一是持續擴大既定的“走出去戰略”，針對袁家村發展態勢，5 年之內計劃將在西安建設10 間城市體驗店。二是配套建設一座綜合性“中央廚房”，為進城店的農產品原材料進行嚴選、生產、倉儲、配送等提供一站式解決方案。三是建成“禮泉縣鄉村振興人才驛站”，為鄉村振興事業發展提供人才培養和交流平臺。四是打造村民宜居環境。袁家村在發展村集體經濟的同時，也把生態保護放在首位，大面積種植綠植和灌木，修建景觀，新建花卉基地項目。袁家村將持續打造成為一個產業興旺、生態宜居、鄉風文明、治理有效、生活富裕的美麗家園。44Since 2007,Yuanjia Village has focused on developi

206、ng tourism and created a platform to help farmers start their own business,promote the development of industries and increase farmers income.Farmers cooperatives are set up through equity cooperation,to solve the problems of income distribution and promote common prosperity.Seizing the opportunity o

207、f rural e-commerce,it has tapped the platforms advantageous resources to solve the problems of transformation,upgrading and sustainable development.By rallying farmers around the Party branch,Yuanjia has continued to pursue innovation and adapted to local conditions,and built the famous Guanzhong Im

208、pression and Experience Scenic Area on the wasteland and the ruins of an old factory area,blazing a new way to revitalize the countryside.AbstractYuanjia Village,Liquan County,Xianyang City,Shaanxi Province:Guanzhong Folk Customs Experience Area,an AAAA tourist attraction boosting rural revitalizati

209、on45Street was added as an extension to the old street,gathering nearly 100 types of specialty snacks and dishes in Shaanxi,especially Guanzhong region.2.Build a rural resort through transformation and upgrade.In order to meet the overnight accommodation needs of tourists,Yuanjia transformed and upg

210、raded itself to build a rural resort.It built a bar street,an art street and a fashion street,as well as several theme streets.At the same time,college students and young artists were guided to participate in transforming the village from a daytime destination to one in the moonlight.3.Comprehensive

211、ly improve the service quality.To fully satisfy peoples pursuit for high-quality tourism,leisure tourism and holidaymaking,Yuanjia continuously improves tourist infrastructure and services,shifts its focus from quantity to quality,and enhances its comprehensive development capacity.In order to impro

212、ve the service quality of the scenic area,the Farmers School and the Night School are opened.The former is aimed to improve the farmers literacy,change their mindset and raise their service awareness.At the night school,model villagers are invited to share their personal stories and good practices i

213、n response to common ideological,educational and service problems encountered in the development of the village,and experts from outside are also invited to give lectures on a regular basis.Moreover,training courses are developed to meet different needs to promote common progress.4.Develop rural tou

214、rism e-commerce.In response to the impact of the Covid-19 epidemic,Yuanjia actively adjusted its development strategy,moved off-line business online,and adopted a model that combines the third-party intermediary platform and its own platform.It offers free-Challenges and ProblemsYuanjia is located i

215、n the north of Liquan County,Xianyang of Shaanxi Province,at the foot of the famous Zhaolings Mausoleum of Tang Dynasty.It is 70 kilometers away from the provincial capital Xian,with no particular geographical advantage,or natural endowments to attract tourists.It needed to answer a series of questi

216、ons in its effort to develop tourism:How to attract tourists and lengthen day trips into overnight ones?How to improve the overall quality of farmers to keep up with the development of tourism?How to respond to Covid-19?In addressing the challenges that arose in different stages of tourism developme

217、nt,the village has responded with great courage,adopted practical measures welcomed by the people,and set a strong model for rural revitalization.Measures1.Dig into the Guanzhong folk culture.Yuanjias tourism industry began with agritainment.Its pitch centers around the folk culture of Guanzhong onc

218、e the center of the ancient Yellow River culture,and it develops tourism products based on the way of life in Guanzhong Region to appeal to city dwellers.Meanwhile Kangzhuang Old Street,the first street in the scenic area was opened,to display some of the traditional handicraft skills(cloth spinning

219、,wheat grinding,oil extraction,vinegar brewing,etc.)in Shaanxi.These workshops are demanded to use only the best raw materials and not to use any addictive in production and processing.In 2009 the Local Snack 46of-charge training on e-commerce and live streaming for its villagers.Via its official pu

220、blic accounts on Douyin and WeChat,it publishes travel posts,introducing local customs and specialty products.On these new-media platforms,it not only markets its tourism resources,but also provides such services as travel reservation,homestay reservation,sale of specialty agricultural products,and

221、custom farming.By integrating its advantageous resources and products,at the height of the epidemic,it managed to deliver its specialty agricultural and sideline products to numerous customers.It has also opened some physical shops in various cities,providing delivery services via Meituan and ele.me

222、 platforms.ResultsSince it started to develop tourism,Yuanjia Village has attracted more than 800 tourists,created more than 3,000 jobs,and boosted the income of more than 10,000 farmers around it,thus effectively aligning the effort of targeted poverty alleviation with that of rural revitalization.

223、In particular,since the outbreak of Covid-19,it has actively changed its strategic direction,promoted sales both online and offline and operated several business outlets outside Shaanxi.In 2021,it attracted 6.6 million tourists and generated comprehensive tourism income of more than 1 billion yuan d

224、espite the gloomy travel market.In particular the proportion of e-commerce income was greatly increased,and its per capita net income was over RMB 150,000.After 15 years of hard work,Yuanjia Village has won such honors as National AAAA Tourist Attraction,National Key Village for Rural Tourism,Top Te

225、n Beautiful Villages in China,Top Ten Villages of Moderate Prosperity in China,and Chinas Most Charming Leisure Village,and Demonstration Base for Rural Tourism Startups in China.Experience and Inspirations1.Uphold the village Party branch as the core.Members of the Party branch and the villagers co

226、mmittee of Yuanjia are responsible,enterprising,have lofty ideals,deep feelings for the village and strict disciplines.The village is rallied around them,led by Party secretary,and with village cadres as the service team,and has built a platform for farmers to start their own business.They hope to b

227、enefit farmers with tourism development,promote common prosperity,and have always worked to truly deliver substantial benefits to the masses.2.Let the farmers play the principal role.First,47a platform is set up to help farmers start business.The Farmers School equips the villagers with basic servic

228、e awareness and business skills.Then preferential policies and basic conditions are offered to allow the villagers to join the platform in batches at zero cost.Second,support is offered to cultivate advantageous projects.All projects and merchants are overseen dynamically,and new projects are introd

229、uced continuously.The advantageous projects identified through market selection will receive support for growth.Third,farmers cooperative is set up and expanded through capital and share increase.All villagers can join the cooperative on a voluntary basis.Priority is given to small-budget investors

230、and an investment ceiling is set for big-budget ones.The risks are spread and profits shared.The cooperative invests in different projects to form an interest linkage.Through income distribution and redistribution,polarization is avoided,and interests balance realized to promote common prosperity.3.

231、Always focus on making innovation.In the course of development,Yuanjia Village is always crisis conscious,and puts forward the strategy of expanding into cities and outside Shaanxi.First,it has opened experience stores in cities based on its brand reputation established over the years,and these stor

232、es all take the form of the farmers cooperative.They bring Yuanjias delicacies to the dining table of urban consumers,and sell agricultural products of the Yuanjia Village brand to them as well.To expand its business outside Shaanxi,it has drawn on its experience accumulated over the years and repli

233、cated its development model while catering to local conditions outside Shaanxi.The Yuanjia Village model can be found in Qinghai,Henan,Shanxi,Hubei and Hainan.Next StepsFirst,it will continue to expand business in cities,and plans to build 10 experience stores in Xian in the next five years.Second,i

234、t will build a comprehensive central kitchen to provide a one-stop solution for the selection of raw materials,production,storage and distribution of agricultural products for the experience stores.Third,it will build a talent service station for rural revitalization in Liquan County to provide a pl

235、atform for talent cultivation and exchange.Fourth,it will create a livable environment for villagers.While developing the village collective economy,Yuanjia Village puts ecological protection in the first place by extensive greening and landscaping,and launching flower base projects.It has put forwa

236、rd greening requirements for existing projects and demanded that these requirements be met first.Yuanjia Village will continue to build itself into a beautiful place with thriving businesses,pleasant living environment,social etiquette and civility,effective governance,and prosperity.48福建省漳州市長泰區山重村創

237、新發展思路，一是抓鄉村規劃，挖掘整理并活化利用當地優秀鄉土文化；二是抓招商引資，吸引旅游開發公司，將當地優秀鄉土文化資源進行包裝、活化、利用；三是鼓勵村民參與發展農家樂、采摘園、旅游民宿，賦能產業興旺。山重村不斷豐富旅游內涵，大力發展鄉村旅游，成為鄉村振興示范村。2020 年以來，山重村克服疫情影響每年接待游客 40 多萬人次，切實助力農業增效、農村變美、農民致富，實現鄉村振興和鄉民富裕。摘 要福建漳州市長泰區山重村：文化鑄魂 旅游賦能49驗區等功能區，做到“統籌銜接、特色鮮明、注重操作”。2.突出品牌創建，彰顯文化。山重村以獨具鄉村野趣的原生態歷史文化遺存作為核心景區，同時整合千年古樟、萬畝

238、桃李花海等自然景觀。山重村大力發展非遺民俗旅游，以百年古民居、薛氏家挑戰與問題有著千年歷史的山重村地處福建省漳州市長泰區偏遠的東北角，交通不便，山路九十九彎，與外界通聯極為不便，十分閉塞。村莊地瘦田薄，經濟作物只有桃李種植。大量村民外出打工，村里僅留有老人、兒童和婦女，農業勞動力日漸不足，部分田園出現拋荒。原來傳統的古民居因年久風化，無錢修繕，不少房子開始日漸毀損倒塌。山重村已成貧困村、空心村。措施1.重視科學規劃，保護為先。近年來，地方政府高度重視山重古村歷史文化遺存的挖掘、保護和修復，成功申報中國傳統村落，擁有多個文保單位及非遺民俗。山重村通過多方籌措資金，修繕文保單位，并設立非遺傳習所。

239、山重村被福建省文化和旅游廳列入第一批閩臺鄉村旅游合作試驗基地，委托臺灣鄉村旅游協會和上海同濟大學編制鄉村旅游提升發展規劃，規劃重點突出村莊布局、土地利用和旅游發展的銜接，合理規劃鄉土文化活動區、古民居游賞區、農具展覽區、果園體驗區、農耕體50廟、千年古樟民俗廣場為核心，每年正月初八舉行千年“豬王爭霸賽”，配套木偶戲、舞龍、舞獅等民俗活動。山重村因其獨特的鄉村景觀成為很多影視劇外景拍攝地，每年通過舉辦攝影比賽、果蔬采摘節等活動吸引眾多游客和攝影愛好者。3.強化規范管理，政策引領。山重村積極開展招商引資，引入旅游開發公司，注冊古山重旅游發展有限公司，加強鄉村旅游規范化管理和市場化運作，完善旅游服務

240、配套設施，打造鄉村文化旅游產品。2020 年新冠肺炎疫情的發生對旅游業造成了巨大沖擊。為求得恢復與發展，長泰區人民政府先后制定出臺發展鄉村旅游、文化旅游等一系列獎勵辦法，設立文化、文物、旅游發展專項資金，支持鄉村文化遺產的保護與利用，鼓勵新建村史民俗館、家風祖訓展示館等；鼓勵鄉村振興示范村配套鄉村旅游廁所、游客服務中心、停車場、旅游導覽系統建設等。成效山重村通過發展旅游，促進鄉村文化振興、產業振興，推動各項事業綜合發展，先后榮獲國家特色景觀旅游名村、中國傳統村落、中國美麗鄉村、全國美麗鄉村創建試點村、福建省四星級鄉村旅游經營單位、福建省首批鄉村旅游示范村和休閑農業示范點等榮譽。1.產業興旺。山

241、重村擁有1 家國家 4A 級旅游景區；在地村民和城市下鄉創客開發旅游民宿 20家、采摘園 30 多家、鄉土風味餐館 30 家，可提供客房 300 間、餐位 1,500 個。2019 年山重村接待境內外游客 150 多萬人次，2020 年以來受新冠肺炎疫情影響，年接待游客約 40 多萬人次。2.配套完善。近兩年山重村向政府申請到文化保護、鄉村旅游、鄉村振興等專項資金約 500多萬元，投入用于鄉村旅游配套設施提升，建成 2個游客服務中心，5 個停車場，設置與機場、高速銜接的交通指示牌，完善村內旅游導覽標識牌，村主干道全部鋪設水泥路、架設路燈，形成完整的旅游交通路網。3.農民致富。山重村良好的生態環

242、境與營商環境，吸引很多返鄉青年和城市青年創客，帶來鄉村人才振興，推動鄉村產業多樣化發展。很多村民因此實現在地就業創業，不僅使社會更加安寧穩定，也提高了工資性收入與農副業收入。據統計，2021 年，山重村村民人均可支配收入約 2.62萬元。51經驗與啟示1.鄉村振興首要產業振興。鄉村實現真正的振興，產業興旺是最重要的引擎。山重村通過豐富業態，把更多城市資源引向農村，包括資金、人才、信息、市場等，為鄉村注入活力，促進傳統農業的改造升級，帶動更多村民參與鄉村發展，實現在地就業創業和增收致富。2.鄉村振興貴在人才振興。很多鄉村走到空心村的境地之后，最缺的就是人才。因此，山重村抓住這一要害，鼓勵對鄉村有

243、情懷的城市創客先行創業，示范帶動村民共同發展；積極招商，吸引民間資本開發旅游景區，籍以吸引各類人才回歸鄉村。3.鄉村振興需要多元參與。鄉村振興需要政府牽頭做好頂層設計，文體旅游、農業農村、住房建設等多部門要協同合力，幫助基層多渠道籌措資金，并指導資金使用。村莊領導集體積極吸引企業、動員村民參與鄉村旅游的發展，通過多元主體共建、共商、共推，最終達到共享發展成果，從而形成鄉村生機勃勃的發展景象。下一步計劃山重村作為馬洋溪生態旅游度假區的重要組成部分，將借助馬洋溪創建省級旅游度假區這一重大利好機遇，突出康養及研學兩大特色品牌。一是利用閑置民居，鼓勵發展特色民宿，為更多城市創客走進鄉村提供途徑，為更多

244、游客體驗鄉村提供富有創意的康養產品。二是疊加鄉村資源，打造主題研學產品，引導傳統農耕逐步向農業休閑、農事體驗、農居度假等附加值高的鄉村旅游發展。三是提升基礎設施，優化公共服務。提升游客服務中心、停車場、旅游廁所等服務配套設施，因地制宜打造山重至后坊段慢行系統。通過實現鄉村生產生活與旅游共建共享，帶動更多村民及周邊鄉村共同參與鄉村振興，實現特色產業和基層治理效率更高、效益更佳，通過更高品質的旅游助力鄉村振興，打造“漳州樣板”。52Shanchong Village,Changtai District,Zhangzhou City,Fujian Province,has adopted a new

245、 development approach.Through village planning,it identifies,sorts out and gives a new life to local excellent local culture.Meanwhile it doubles down on investment promotion and attracts tourism development companies.It brands,markets,injects vitality into and utilizes excellent local cultural reso

246、urces,adds more contents to tourism,encourages villagers to participate in the development of farm stays,picking gardens,homestays,and enables the industries to prosper so that villagers can find jobs and start their own business in their hometown and contribute to rural revitalization.Since 2020,de

247、spite the impact of Covid-19,it has received more than 400,000 tourists a year,and rural industries have flourished,social etiquette and civility has been raised,agricultural efficiency has been enhanced,the environment is more beautiful,and farmers enriched,thus promoting rural revitalization and c

248、ommon prosperity.AbstractShanchong Village,Changtai District,Zhangzhou City,Fujian Province:Forging the soul with culture and empowering development through tourism53Department of Culture and Tourism as one of the first batch of pilot bases for Fujian-Taiwan rural tourism cooperation.It commissioned

249、 Taiwan Rural Tourism Association and Tongji University in Shanghai to compile plans for rural tourism promotion and development,highlighting the link between the village layout plan,land use plan and tourism development plan.Also it is rationally divided into such functional zones as the local cult

250、ure activity zone,ancient dwelling cluster zone,farming tools exhibition zone,orchard experience zone,and farming experience zone,which are well-coordinated and aligned,have distinctive features and value feasibility.2.Highlight brand building and local culture.While developing assets for rural cult

251、ural tours,the village takes the primitive historical and cultural relics as the core tourist attraction,supplemented with the thousand-year-old camphor trees and the expansive stretches of peach and plum trees.Through intangible cultural heritage tours,with century-old residential dwellings,Xues Te

252、mple and thousand-year-old camphora trees at the core,it hosts the“Pig King Contest”on the eighth day of the first lunar month every year,in addition to folk activities such as puppet shows,dragon dances and lion dances.Due to its unique rural landscape,the village has become a location for many fil

253、ms and TV programs,and attracts many tourists and photography enthusiasts with its photography competitions and fruit and vegetable picking festivals every year.Challenges and ProblemsShanchong Village with a history of more than a thousand years is located in the remote northeast corner of Changtai

254、 District.It used to be virtually inaccessible and isolated from the outside world by the complicated mountainous landform.The fields were barren,and the only cash crops were peach trees and plum trees.A lot of the villagers had left for work,leaving behind them elderly parents,children and women.Th

255、e agricultural labor force was shrinking,and some fields were abandoned.The traditional-style houses were weathered in the passage of time,and their owners had no money to repair,so many houses began to fall apart.The village thus became impoverished,hollowed-out.Measures1.Attach importance to scien

256、ce-based planning and put conservation first.In recent years,the local government has attached great importance to the identification,conservation and restoration of historical and cultural relics in the village,and has successfully applied for the status of Chinese traditional village.It owns sever

257、al cultural heritage sites under protection and intangible folk customs.Money was also raised from multiple sources to repair cultural heritage sites under protection,and set up the intangible culture popularization center.The village was listed by Fujian Provincial 543.Strengthen regulation and pol

258、icy guidance.The village actively attracts investment and introduces tourism development companies.Gushanchong Tourism Development Co.,Ltd.was registered.It has tightened regulation over rural tours and their market-oriented operations,improved supporting facilities for tourist services and develope

259、d rural cultural tourism products.The outbreak of Covid-19 in 2020 has dealt a heavy blow to tourism.To stimulate tourism recovery and development,the district government of Changtai has formulated a series of incentive measures for the development of rural tours and cultural tours,and set up specia

260、l funds for the development of culture,cultural relics and tourism.It supports the protection and utilization of rural cultural heritage,and encourages the construction of the village history and folk customs exhibition hall,and the family tradition and clan teachings exhibition halls,as well as tou

261、rist toilets,tourist service centers,parking lots and the tourist signage system that match the villages status as a rural revitalization demonstration village.ResultsBy developing tourism,promoting the prosperity of rural culture and industries and the comprehensive development of various undertaki

262、ngs,the village has won a number of honors,including the famous tourism village with national characteristics,a traditional village in China,a beautiful village in China,a national pilot village for building a beautiful countryside,a provincial four-star rural tourism operator,and one of the first p

263、rovincial rural tourism demonstration villages and leisure agriculture demonstration sites.1.The industries are booming.The village has a national AAAA tourist attraction which has remarkably stimulated the development of nearby areas.Encouraged by the local government,local villagers and urban-to-r

264、ural migrants have developed 20 homestays,with a daily reception capacity of more than 300;developed more than 30 picking gardens and 30 local-style restaurants more than 40 during the peak season,with the capacity to feed more than 1,500 diners.In 2019,it received more than 1.5 million tourists fro

265、m at home and abroad.Since 2020,the annual number of tourists has fallen to over 400,000 due to the impact of Covid-19,mostly from nearby areas and self-drive tours.2.Supporting facilities are sound.In the past two years,the village has applied for and been granted more than RMB 5 million specially

266、for cultural conservation,rural tours and rural revitalization,and spent the money upgrading supporting facilities for rural tourism.It now has two tourist service centers and five parking lots,and has put up wayfinding signs at points leading to the airport and expressways.It has improved the touri

267、st signs in the village,paved concrete roads,installed streetlights on its main roads,and formed a complete tourist transport network.3.Farmers are enriched.The sound ecological environment and business environment have lured many young people to return or come to the village,forming a thriving tale

268、nt pool and driving the diversification of rural industries.As a result,many villagers have found jobs or started their own business here,which has not only enhanced social stability,but also increased their income from job and the sale of agricultural and sideline 55products.According to statistics

269、,in 2021,the per capita disposable income in the village was about RMB 26,200.Experience and Inspirations1.The top priority for rural revitalization is to develop rural industries.Booming industries are the most important drive for achieving rural revitalization in the real sense.By diversifying bus

270、iness forms,Shanchong has brought in more urban resources,including funds,well-educated workers,information and markets,injected vitality into the countryside,promoted the transformation and upgrading of traditional agriculture,and encouraged more villagers to participate in rural development,work a

271、nd do business in the village to increase income.2.A thriving talent pool is key to rural revitalization.For many hollowed-out villages,the biggest weakness is the shortage of well-educated workers.In response to this problem,Shanchong encourages urban makers interested in rural development to start

272、 their own businesses in the village,and set an example for locals and help them get rich together.It also actively attracts investment and private capital to develop tourist attractions while luring educated workers across professions to return to the countryside.3.Rural revitalization requires the

273、 participation of diverse stakeholders.Rural revitalization requires the government to take the lead in making sound top-level design.Government authorities in charge of culture,sports,tourism,agriculture&rural affairs,urban-rural housing development,etc.should work together to help primary-level or

274、gans raise funds from multiple sources,and guide the use of funds.The village leadership shall actively attract enterprises,mobilize villagers to participate in the development of rural tourism,engage multiple stakeholders to jointly contribute to it,and share the development results with the people

275、,to form a vigorous development scene.Next StepsShanchong Village,as an important part of Mayangxi ecotourism resort,will seize the opportunity presented by Mayangxis effort to build a provincial tourism resort,and highlight the two brands of health preservation and study tours.First,it will encoura

276、ge the renovation of idle residential dwellings into homestays with unique characteristics.It will provide more opportunities to urban makers to come and start business here,and offer more creative health preservation products for tourists.Second,it will develop thematic study tours based on rural r

277、esources.It will guide traditional farming to gradually transition into rural tours with high added value,such as leisure agriculture,farming experience and rural vacationing.Third,it will improve infrastructure and public services.It will upgrade service facilities such as tourist service centers,p

278、arking lots and tourist toilets,and build a slow-travel system connecting the village to Houfang according to local conditions.By allowing rural ways of production,life and tours to develop simultaneously and reinforce each other,it will drive more villagers and surrounding villages to promote rural

279、 revitalization,with more booming specialty industries,higher income and more efficient primary-level governance units,and thus create a“Zhangzhou model”for higher-quality rural revitalization through tourism.56遼寧省盤錦市大洼區通過提升鄉村環境、豐富村民生活，傳承非遺文化、發揚遼河口文化，深挖稻蟹種養、實現農旅融合，在全省率先培育和扶持認養農業、休閑農業、民宿經濟等，推動產業融合，形成

280、了鄉村旅游產業鏈，不斷助力鄉村振興發展。全區鄉村旅游經濟呈現蓬勃發展態勢，現已躋身“全國休閑農業與鄉村旅游示范縣”“全國民宿產業發展示范區”“中國最具特色旅游目的地”和“全國百佳旅游目的地”行列。摘 要遼寧盤錦市大洼區：農旅融合助力鄉村振興57舉措，建立健全名錄體系，一大批珍貴、瀕危的非物質文化遺產得到有效搶救和有力保護。遼河口文化是大洼的特色地域文化，融入了諸多文化元素。大洼區通過提升建設農墾民俗博物館、紅海灘濕地科技館等，豐富遼河口文化展示窗口與體驗途徑。3.深挖稻蟹種養，實現農旅融合。大洼區依托全省首個國家現代農業產業園、“中國好糧油”行動示范區和鄉村振興產業園建設，深挖稻蟹種養基因，通

281、過紅海灘科技濕地館、蟹蟹王國等景區傳播稻蟹文化，促進稻蟹種苗繁育、生產加工、市場銷售全產業鏈協同發展，盤錦大米和盤錦河蟹產業已成為大洼文化產業的代言符號。此外，大洼區還打造了以“農”字為特色的農耕文化游、農業科普游、農莊休閑游、農家體驗游和農村生態游，構建了集休閑觀光、農耕體驗于一體的鄉村旅游產業鏈。成效大洼區已有二界溝古漁雁文化、西安上口子高蹺秧歌、田莊臺小吃等國家、省、市、區各級非遺保護項目 106 個。特別是對“田莊臺小吃”文化的挖掘、保護和利用，推進了非遺項目化、產業化發展，還帶動了食材、包裝、文化旅游等整個產業鏈條的發展。盤錦大米和盤錦河蟹兩個品牌的估值分別達到 525.7 億元和

282、295.5 億元。全區共有A 級景區 14 家，其中 5A 景區 1 個，4A 景區 2 個，3A景區 11 個，催生了各具特色的鄉村休閑度假游的快速發展，形成了“北旅田園”“七彩莊園”“蘆湖小鎮”“遼河綠水灣”“金球 1,948 生態農場”等多挑戰與問題大洼區在全面開展美麗鄉村建設之前，鄉村旅游發展存在諸多問題。農村基礎設施落后、居住環境臟亂差、產業基礎薄弱、村民生活習慣落后等問題尤為突出。村民們的主要收入來源依靠傳統的農業種植和養殖業。鄉村旅游開發項目缺少規劃，不少項目存在盲目性和同質性，項目開發只重規模，粗制濫造，低質量的項目不僅浪費了資金，也導致旅游市場認可度不高。措施1.提升鄉村環境

283、，豐富村民生活。大洼區將農村人居環境整治作為美麗鄉村建設的突破口，聚焦“臟亂差”等陋習，農村環境衛生治理率、生活垃圾無害化處理率等指標達到 100%。連續開展“水鄉之韻”文化廣場、“美麗大洼”書畫攝影、“情滿水鄉”詩歌朗誦、“民俗鄉韻”文化遺產等四大品牌文化活動，群眾性文化活動實現經?；?、體系化。2.傳承非遺文化，發揚遼河口文化。大洼區高度重視非物質文化遺產保護工作，積極探索創新58個以田園風光為特色的旅游景區，打造特色民宿村 20個、床位超過 2,000張，促進了村民增收致富。2021 年，鄉村旅游年接待游客 58.25 萬人次，鄉村旅游年平均收入超 2.56 億元。經驗與啟示1.改善環境要

284、先行。鄉村要發展旅游產業，需要好的環境吸引人，留住人。近年來大洼區的美麗鄉村建設可謂是全國聞名。大洼區不斷提升美麗鄉村建設和管理水平，全力打造宜居、宜游的全域美麗鄉村，為發展鄉村旅游提供了前提條件和堅實基礎。2.民宿經濟做引領。大洼區通過建設一村一品、一村一景、一村一韻的美麗鄉村示范村，全力推進民宿產業發展。例如榮興村以民宿為載體，盤活閑置老宅資源，建設了集旅游度假、休閑農業、民俗特色為一體的榮興稻作人家民俗村，年接待觀光游客超 10 萬人，住宿過夜游客超 3 萬人。3.融合發展是關鍵。大洼區以旅游帶動農業、農業促進旅游的發展思路，將現有的采摘農業、認養農業與科普研學等元素融合發展，結合“互聯

285、網”的創新形式，著力發展智慧農業、觀光農業和休閑農業。連續多年開展開海節、插秧節、豐收節、冬捕節、鄉村美食節、稻草藝術節等系列鄉村旅游文化品牌活動，涵蓋了稻作文化、漁雁文化、濕地文化等不同時期大洼“遼河口文化”的精髓。2021 年 9 月，首屆中國鄉村文化產業創新發展大會在大洼區成功舉辦，對宣傳盤錦旅游資源、展示盤錦鄉村振興豐碩成果、推介盤錦鄉村文旅融合發展起到了極大的推動作用。下一步計劃為了進一步促進大洼區的可持續性發展，促進鄉村振興發展，讓農民共建共享發展成果，未來將注重以下幾個方面：一是組建民宿協會推進鄉村民宿品牌化發展。盤錦市將組建以大洼區為核心和試點的“盤錦民宿”品牌，建立多層次立體

286、化的品牌體系，帶動民宿集約發展和農家樂特色發展，通過生態優先、文旅融合、扶優扶特、改造提升，全面規范提升民宿發展水平。二是組建旅游產業聯盟促進鄉村旅游大發展。大洼區將成立大洼旅游產業聯盟，圍繞“旅游品牌打造、項目推介營銷、知識產權保護、專業技能培訓、成果轉化孵化”等重點內容，凝聚全區涉旅企業力量，構建全方位、全業態、全鏈條、全要素的旅游產業生態圈。三是堅持產業融合促進生態旅游大發展。在鄉村旅游的規劃設計、建筑開發、經營管理、旅游產品設計等諸多方面，要注重凝練鄉土特色、弘揚鄉土文化、挖掘鄉村記憶、保護鄉村原生態環境。大洼區會持續將旅游產品與農業的產業環節進行有效銜接，以此形成一個較為完整的鄉村旅

287、游生態產業鏈，深度推進產業融合和鄉村振興。59Aimed to promoting rural revitalization and development,Dawa District in the city of Panjin,Liaoning,has improved its rural environment,enriched villagers lives,inherited intangible cultural heritage,promoted the culture of Liaohe Estuary,developed the rice-crab co-culture sys

288、tem,and integrated agriculture and tourism.It is the first in the province to cultivate and promote community-supported agriculture,leisure agriculture and homestay economy.Through the integration of industries,it has formed a rural tourism industry chain,and continuously boosted rural revitalizatio

289、n and development.Its rural tourism economy is developing vigorously,winning it such honors as the National Demonstration County for Leisure Agriculture and Rural Tourism,National Demonstration Area for the Development of Homestay Industry,the Most Characteristic Tourism Destination in China and Top

290、 100 Tourist Destinations in China.AbstractDawa District,Panjin City,Liaoning Province:Agriculture-tourism integration to boost rural revitalization60and harmless treatment of domestic waste have covered all rural areas in the district.It has organized many major cultural events:“The Charm of Water

291、Towns”Cultural Square,the“Beautiful Dawa”Painting,Calligraphy and Photography Exhibition,the“Love for Water Towns”Poetry Recitation Event,and the“Rural Folk Customs”Cultural Heritage.Mass cultural activities have become regular and systematic.2.Inherit the intangible cultural heritage and carry forw

292、ard the Liaohe Estuary culture.Dawa attaches great importance to the protection of intangible cultural heritage,actively explored innovative ideas and measures,and established a sound list system.A large number of precious and endangered intangible cultural heritage items are effectively rescued and

293、 protected.Liaohe Estuary culture is a distinct local culture of Dawa,a mix of many cultural elements.Dawa has also upgraded the farming-themed folk customs museum,Honghaitan Wetland Science Museum and other windows and channels to display and experience Liaohe Estuary Culture.3.Develop the rice-cra

294、b co-culture system to realize agriculture-tourism integration.While striving to build Liaonings first national modern agricultural industrial park,a demonstration area for the“Good Grain and Oil in China”action,and an industrial park for rural revitalization,Dawa vigorously advocates its tradition

295、of Challenges and ProblemsBefore the Beautiful Countryside initiative was fully launched,Dawa faced many problems in the development of rural tourism.The most prominent problem had to do with the backward rural infrastructure,dirty and messy living environment,weak industrial foundation and bad habi

296、ts of villagers,including littering,and bad sanitation habits.A more civilized,healthier lifestyle was to be advocated.The villagers mainly lived on traditional farming and aquaculture.Rural tourism development projects were not well planned,resulting in many cases of blind and repetitive constructi

297、on.Many projects were rushed copycats.The preference of size over quality produced sub-standard buildings only to be dismantled years later to make room for new construction projects.This was a waste of money,and the projects thus developed were of poor quality,hard to win the heart of tourists.Meas

298、ures1.Improve the rural environment and enrich the life of villagers.Dawa started the Beautiful Countryside initiative by improving the rural living environment.Focus was placed on changing the dirty and messy environment.So far the environmental sanitation service 61rice-crab farming,mainly through

299、 the Honghaitan Wetland Science Museum and the Crab Kingdom.It promotes the coordinated development of the whole industrial chain covering rice and crab seedling breeding,production,processing and marketing.The Panjin rice and river-crab industries have become symbols of Dawas cultural industry.In a

300、ddition,Dawa has developed farming tours,agricultural science popularization tours,leisure farm tours,farmstays and rural ecological tours,and constructed the rural tourism industry chain integrating leisure,sightseeing and farming experience.ResultsDawa boasts 106 national,provincial,municipal and

301、district-level intangible cultural heritage items under protection,including the migratory fishing men in Erjiegou,Yangge on stilts in Xian,and Tianzhuangtai snacks.In particular,the identification,conservation and utilization of the“Tianzhuangtai Snacks”have promoted the development and industriali

302、zation of intangible cultural heritage projects,as well as the development of the whole industrial chain of food materials,packaging,and foodie tours.The Panjin Rice and Panjin River Crab brands are valued at RMB 52.57 billion and RMB 29.55 billion respectively.The district is home to 14 rated touri

303、st attractions,including one AAAAA tourist attraction,two AAAA ones and 11 AAA ones,giving rise to the rapid development of rural leisure and vacation tourism with different characteristics.There are a number of scenic spots featuring idyllic scenery,such as Beilv Garden,Colorful Manor,Luhu Town,Lia

304、ohe Green River Bay and Golden Ball 1948 Ecological Farm.There are also 20 homestays with more than 2,000 beds.The villagers have seen their income increase.In 2021,the rural areas received 582,500 tourists,and the income from tourism exceeded RMB 256 million.Experience and Inspirations1.The prerequ

305、isite is to improve the environment.To develop rural tourism,we need a good environment to attract and retain people.In recent years,Dawa has established a nationwide reputation for its progress in building a beautiful countryside.It has continuously improved the environment and governance level of

306、villages,made every effort to build a livable and tourist-friendly countryside,and laid a solid foundation for the development of rural tourism.2.Develop the homestay economy.While building demonstration villages for the building of a beautiful countryside with emphasis on differentiated scenery and

307、 development,Dawa has gone all out to develop the homestay industry.For example,Rongxing Village in Rongxing Sub-district,has repurposed abandoned residential houses into homestays,and built a Rongxing rice-farming folk-customs village integrating tourism,holidaymaking,leisure agriculture and folk c

308、ustoms.It receives more than 100,000 tourists a year,including over 30,000 overnight visitors.3.Integrated development is the key.To allow agriculture and tourism support and reinforce each other,Dawa promotes the integrated development of the existing U-pick farms,community-supported agriculture an

309、d science popularization-themed study tours,and combine them with the Internet,to strive to develop 62intelligent agriculture,sightseeing agriculture and leisure agriculture.For years running,it has launched several rural tourism events,such as the Festival of the Launch of the Fishing Season,the Ri

310、ce Transplanting Festival,the Harvest Festival,the Winter Fishing Festival,the Rural Food Festival and the Rice Straw Art Festival,capturing the essence of local Liaohe Estuary culture in different periods,such as rice-farming,migratory fishing operations and the wetland.On September 21,2021,it host

311、ed the First Rural Cultural Industry Innovation and Development Conference,which played an important role in raising public awareness of Panjins tourism resources,showing Panjins achievements in rural revitalization and promoting Panjins rural culture-tourism integration.Next StepsIn order to promot

312、e the sustainable development and revitalization of rural Dawa,and engage and share the development fruits with farmers,more efforts will be made in the following aspects.First,establish a homestay industry association and build up local homestay brands.Panjin will launched the“Panjin Homestay”pilot

313、 project with Dawa District at the core,and establish a multi-level three-dimensional brand system,to drive the intensive development of homestays and the differentiated development of farmstays.By prioritizing ecological conservation,integrating culture and tourism,supporting leading and unique ope

314、rators,and improving the overall quality,it will tighten regulation over the homestay industry on the whole.Second,establish a tourism industry alliance to promote the development of rural tourism.The Dawa Tourism Industry Alliance will be set up,tasked with tourism branding,project promotion and ma

315、rketing,intellectual property protection,professional skills training,and commercialization and incubation of innovations.It will pool the strength of tourism-related enterprises in Dawa to construct a comprehensive tourism ecosystem that covers all business forms,the whole industrial chain and all

316、factors.Third,adhere to integration across industries to promote the development of ecotourism.In the planning and design of rural tourism,construction,business operations,tourism product design and other aspects,Dawa should pay particular attention to identifying and capturing local characteristics

317、,promoting local culture,awakening rural nostalgia,and protecting the rural ecological environment.It will effectively link up tourism products with the industrial links of agriculture,thus forming a relatively complete industrial chain of rural tourism,and deeply promote industry integration and ru

318、ral revitalization.63廣西壯族自治區桂林市恭城瑤族自治縣紅巖村經歷了從單一農業種植向農旅融合發展的轉變，由最初的“養殖沼氣種植”三位一體的生態農業模式拓展為“養殖沼氣種植加工旅游”五位一體的可持續發展鄉村旅游富民模式。紅巖村依托生態新村和月柿產業發展鄉村旅游，走出一條“培育特色農業建設綠色新村發展鄉村旅游”的新路子，將紅紅火火的甜蜜柿業做成了實實在在的幸福產業，將紅巖村打造成集田園觀光、民俗體驗、鄉村休閑、旅游度假為一體的文化生態旅游新村，詮釋著一個貧困小山村成為脫貧致富、魅力四射詩境家園的蛻變，實現了鄉村振興。摘 要廣西桂林市恭城瑤族自治縣紅巖村：生態新村和月柿產業探索鄉

319、村振興新模式642.發展月柿特色產業。大力發展“養殖沼氣種植”三位一體生態農業，鼓勵紅巖村因地制宜大膽嘗試嶺地月柿規模種植，發展特色產業。經專家指導與科學養護，培育出的柿果因個大質優和營養豐富，暢銷全國并走向國際。經歷 10 多年的發展，紅巖村在全縣率先實現月柿種植規?；?、標準化、科技化和產業化，帶動了周邊村屯月柿種植面積超萬畝，實現月柿種植、加工、銷售一條龍，形成了良性循環的生態農業產業鏈。3.推動鄉村旅游提質升級。2018 年紅巖村申報成為 4A 級國家旅游景區，“品瑤鄉月柿、賞柿園風光、喝恭城油茶、住生態家園”已成為紅巖村一道靚麗的風景。在此基礎上，紅巖村新建月柿博物挑戰與問題 紅巖村距

320、離縣城 15 公里，全村約 106 戶，瑤族人口約 420 人。村莊由于地處偏遠，觀念落后，村集體經濟和基礎設施薄弱，缺乏外來投資，村民收入極不穩定，全村一直處于經濟落后、缺少活力的局面。為了發展，紅巖村走上農旅融合的探索之路，但由于村民對新村建設和旅游發展認識不足，服務質量、旅游配套設施等跟不上當下形勢發展的需要。2020 年初疫情席卷全球，全國旅游市場遭遇滑鐵盧，紅巖村發展也再次面臨嚴峻挑戰。措施1.建設生態旅游新村。2003 年政府主導規劃了紅巖村沿河兩岸村集體土地建房方案，確定房屋面積、樓層高度、建筑風格，按“五改”（水、廁、廚、房、路）和“十化”（交通便利化、村屯綠化美化、道路硬化、

321、住宅舒適化、廚房標準化、廁所衛生化、飲水無害化、生活用能低碳化、養殖良種化、種植高效化）標準建設新村，完善了各類公共服務和基礎設施建設，實現村莊小區化管理。65館、汽車旅游營地，培育星級農家樂，升級精品民宿，推出多姿多彩的瑤族傳統文化展演，連續舉辦 18 屆金秋月柿節，增加了游客觀賞趣味性和互動體驗性。4.推動農旅融合提質升級。紅巖村依托自然山水風貌和萬畝金秋柿園的景觀，在發展生態農業的基礎上逐步探索出“養殖沼氣種植加工旅游”五位一體的休閑農業與鄉村旅游融合的發展途徑，吸引了眾多外地游客前來觀光。紅巖村定期邀請旅游專業人士等來村培訓授課，提高村民旅游業接待和服務水平，促進鄉村旅游業規范化、標準

322、化建設。5.適應疫情形勢。疫情發生后，跨區域旅游被“冰凍”，游客長途游的意愿降低，各景區景點營收驟減。紅巖村抓住“廣西人游廣西”“桂林人游桂林”的旅游復蘇趨勢，堅持做好疫情常態防控、科學防控，節慶民俗活動舉辦從“盛而全”轉變到“小而精”，加大針對本地及縣城周邊游客的推薦力度，吸引“微度假”短途游客，促進了旅游市場活躍度升溫。成效紅巖村建成具有瑤族特色的樓房 85 棟，均具備旅游接待功能，配套客房 350 多間，床位達 660 多個；開辦農家樂餐館 50 多家，能一次性接待 2,000 人左右的客人用餐。人均年純收入在 5 萬元以上，家家有小車，戶戶有存款，紅巖村一躍成為遠近聞名的富裕村。即便在

323、疫情發生后，紅巖村根據市場變化結合疫情防控要求，采取一系列“救市”舉措使得紅巖村 2020 年游客接待數達到 138萬人次，2021 年穩中略升達到 145 萬人次，同比增加了 5%。紅巖村依托生態新村和月柿產業發展鄉村旅游，成為恭城瑤鄉發展生態農業、旅游經濟和全區改善農村人居環境典范。經驗與啟示1.定位發展特色產業。紅巖村在當地政府主導下，堅持把月柿作為加快經濟轉型、最具長期發展潛力的富民產業來抓，因地制宜在嶺地率先嘗試月柿大規模萬畝種植，講究科學管理培育，注重提高熟果品質，提升月柿產品深加工和產品研發的能力，創建做強紅巖全國“月柿之鄉”農業品牌，帶動紅巖村經濟強勢發展。662.建設新農村生

324、態家園。紅巖村以保護環境、生活宜居為基準，對村莊進行科學規劃，統一建設融入瑤族文化元素的風格建筑。建成污水和垃圾處理項目、打造微果園、微菜園、微花園，促進村屯綠化美化。建成村級服務中心、文化廣場、公共廁所、環村觀光小道、太陽能路燈等公共服務設施，促進村民生活便利化，實現就地城鎮化。3.應對疫情實現轉型發展。隨著人們對生活品質的追求，旅游仍是許多家庭“剛性”的消費需求。疫情之下，被“壓抑”許久的人們“微旅游”“微度假”的意愿將強烈。紅巖村結合疫情防控要求，抓住當下提倡本地游周邊游的風向，及時調整市場發展策略，主打自身親山水重休閑的資源優勢，縮小民俗節慶規模，推出精品民宿，強化個性化、品質化服務，

325、穩定了游客市場的保有量。下一步計劃紅巖村將根據不同游客群體不同層次的需求，發揮現有資源優勢，開發具觀賞性、體驗性、游覽性、娛樂性、購物性、情感性、科技性等多種功能旅游產品，包括但不限于網紅柿子園、露營、攝影基地、戶外婚禮策劃等，形成地域特色鮮明的多樣化鄉村旅游產品系列。未來將推進紅巖旅游產業轉型升級，將紅巖打造成全國一流的鄉村特色旅游區、優質康養基地以及瑤族文化和研學體驗基地，讓紅巖成為一個真正的休閑度假王國。在這里游客能在心曠神怡的自然風景間養身調息，品嘗恭城油茶等瑤家美食，感受神秘的瑤族文化風情，了解列入自治區級非物質文化遺產名錄的瑤族羊角舞儺面舞 吹笙撻鼓舞以及恭城油茶工藝等瑤族文化。6

326、7Hongyan,a village in Gongcheng Yao Autonomous County of Guilin,Guangxi Zhuang Autonomous Region,has shifted from undiversified agricultural cultivation to the integration of agriculture and tourism,and expanded the original“breeding biogas planting”model of ecological agriculture to the“breeding bi

327、ogas planting processing tourism”sustainable development model to increase farmers income through tourism.Hongyan develops rural tourism based on the ecovillage and the persimmon industry,and has blazed a new development path of“cultivating specialty agriculture building an ecovillage developing rur

328、al tourism.”The red,sweet persimmons have brought substantial benefits to the peoples wellbeing.Hongyan is now an ecovillage with a thriving cultural and tourism industry and offers such services as idyllic landscape,folk customs experience,leisure and resort.A once poor small mountainous village ha

329、s emerged from poverty,and become a beautiful,happy homeland,and a model of rural revitalization.AbstractHongyan Village,Gongcheng Yao Autonomous County,Guilin City,Guangxi Zhuang Autonomous Region:Building an eco-friendly village and developing the Moon Persimmon industry to explore a new model of

330、rural revitalization68the outbreak of Covid-19 in early 2020,the domestic tourism market has been hard hit,and Hongyan once again is faced with a formidable development challenge.Measures1.Improve the living environment.In 2003,the government took the lead in formulating a plan for building houses o

331、n the collective land along the river in the village,and determined the house area,floor height and architectural style.To build Hongyan into an ecovillage,it has transformed and upgraded the water pipelines,toilets,kitchens,depleted houses and roads,and launched ten actions:transport facilitation,v

332、illage greening and beautification,road hardening,comfortable housing,kitchen standardization,sanitary toilets,and harmless drinking water,breeding of improved varieties,and efficient planting.Public services and infrastructure are improved,and community management is adopted.2.Develop the Moon Pers

333、immon industry.It vigorously develops the“breeding biogas planting”ecological agriculture,and encourage villagers to adapt to local conditions and boldly try persimmon cultivation on a large scale and develop it into a specialty industry.Thanks Challenges and ProblemsHongyan is 15 kilometers away from the county seat,and has about 106 households,including a Yao population of about 420.Remote and c