歐萊雅：2024年從美麗新勢能到美麗新質能-觀念行業市場社會四維一體貢獻美妝行業高質量發展（27頁）.pdf

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1、從從“美麗新勢能美麗新勢能”到到“美麗新質能美麗新質能”觀念觀念、行業行業、市場市場、社會社會“四維一體四維一體”貢獻美妝行業貢獻美妝行業 高質量發展高質量發展 摘要摘要 消費在現代社會中扮演著至關重要的角色，它不僅是經濟活動的基礎，是推動城市發展和文化繁榮的重要動力，也是一個城市乃至一個國家的經濟活力和生活品質的映射。近年來，我國居民收入水平不斷提高，消費需求日益增長，個性化消費以及對消費品品質的追求成為當前消費需求變化趨勢。隨著國民可支配收入不斷提升、公眾個人的美容護膚理念逐步增強、科技創新水平提高、女性獨立意識覺醒、健康和可持續發展意識的增強、社交媒體影響和跨界合作以及平拍合作等原因的影

2、響加深，如今的中國美妝市場已成長為世界第二大化妝品消費市場。我國的美妝行業正逐步成為消費領域最具活力的行業之一。美妝行業的高速發展是一種來源于自身規模和速度的動能，同時由于它所處的位置和高度，它更是一股強大的勢能。本篇報告圍繞“新質生產力賦能美妝行業加速發展”命題，闡述美妝行業如何通過挖掘自身規模和速度的動能，為中國經濟和社會發展創造“美麗新勢能”，并成為推動中國高質量發展和滿足人們美好生活向往的力量來源。新質生產力促進了消費市場的繁榮發展。作為動、勢能不斷正向循環和互相促進的生態圈，“美麗新勢能”本質上是美妝行業與新質生產力相結合的最佳詮釋。我們相信，“新質生產力”與“美麗新勢能”的結合，能

3、推動“美麗新1勢能”向“美麗新質能”提質升級，貢獻美妝行業高質量發展。推動經濟社會發展綠色化、低碳化是實現高質量發展的關鍵環節?！靶沦|生產力”與“美麗新勢能”的結合，通過推動產品和服務科技創新，探尋綠色低碳、可持續發展之道，拓展合作模式和商業生態價值，打造文化軟實力，以及為營銷推廣注入多元化和包容性等方式，在消費理念和社會意義上兼具廣度和深度的美妝消費方式將重構消費價值、激發市場創新活力。推動美妝行業進一步發展，需要從觀念、行業、市場、社會四大維度入手，激活新質生產力，為推動美妝行業高質量發展注入活力。因此，我們建議，助力美妝行業持續快速發展，可以從以下四方面著手，即是以“美麗新質能”為核心：

4、在觀念上引領美麗新潮流;在行業扶持上激發美麗新活力;在市場培育上促進市場新繁榮;在社會引導上推動發展新理念。我們相信，通過政府、行業和社會各界的攜手，勢能無限的美妝一定能成為消費領域最早扇動翅膀的那只美麗蝴蝶，為提振消費、擴大內需，為美好生活，為高質量發展貢獻更大的“美麗新質能”。2一一、消費成為中國經濟增長消費成為中國經濟增長“主引擎主引擎”隨著全球經濟逐漸走出新冠疫情的負面影響，各行各業迎來了全面復蘇和強勢增長的轉折點。數據顯示，2023 年中國經濟總量突破 126 萬億元，較2022 年增長 5.2%，穩居世界第二位。當前，消費已經成為帶動經濟持續增長的主引擎。數據顯示，2023 年，最

5、終消費支出拉動經濟增長 4.3 個百分點，比上年提高 3.1 個百分點，對經濟增長的貢獻率為 82.5%，提高 43.1 個百分點，消費的基礎性作用更加顯著。2024 年春節期間，國內旅游出游 4.74 億人次，總花費 6326.87 億元；春節檔票房突破 80 億元，同比增長 18.47%；全國重點零售和餐飲企業銷售額同比增長 8.5%。這些鮮活滾燙的消費數字背后，是消費市場供需兩旺的體現，也折射出中國經濟的活力。近年來，政策性指導與結構性改革提振市場信心、不斷壯大的中產階層和富裕群體和數字基礎設施和移動物聯網的快速發展等因素，都促使消費在經濟發展中扮演著基礎性和關鍵性的角色。二二、美妝是消

6、費領域最具活力的行業之一美妝是消費領域最具活力的行業之一 2.1 行業行業：推動經濟高質量發展的關鍵力量推動經濟高質量發展的關鍵力量 近年來，美妝成為消費市場中的燈塔行業，中國也成為了全球第二大化妝品市場。美妝行業一直在領跑社會零售總額的大盤。改革開放以來的 40 多年來中國經濟總量翻了約 10 倍，而化妝品的零售總額翻了約 29 倍，美妝市場增長超過 1000 倍。在內需提振上在內需提振上消費者對美的向往升級催生了新的消費需求,而美妝行業也通過在供給端的改革穩穩地接住了這些需求，行業和企業也在積極通過跨界融合,不斷開拓著新的消費體驗和創新模式。3 在社會影響力層面在社會影響力層面美妝的發展扎

7、根于多元的社會文化和自然資源，具有極強的親和力。美妝企業承擔起許多社會話題與行動的啟蒙者和先行者的責任,從而成為中國包容發展和可持續發展的中堅力量。2.2 數字化數字化：助力美妝飛速發展助力美妝飛速發展 在這個行業里，創新和拓展一直是關鍵詞。美妝與數智科技的深度融合美妝與數智科技的深度融合，打開了中國年輕人的職業新賽道打開了中國年輕人的職業新賽道。企業的數字化轉型也在幫助更多從業者實現職業的轉型與升級，中國數字化的領先也讓美妝行業正在孕育世界級的專業人才乃至大師。數字化走向數智化數字化走向數智化，迅速感知大眾消費需求迅速感知大眾消費需求。通過自下而上收集大量消費者數據，打通線上線下數據孤島，讓

8、大數據分析成為消費者洞察的必備能力。此外，美妝企業可以通過數據分析，為用戶提供感興趣的品牌、產品、服務以及體驗。美妝美妝“黑科技黑科技”打造智能化產品格局打造智能化產品格局。檢測和指導工具、個性化美妝科技解決方案、以及可持續美妝科技解決方案等都離不開技術的支持。通過虛擬試妝、AR 技術、智能推薦等手段，消費者可以更方便地了解和選擇適合自己的美妝產品，提升購買滿意度。三三、從從“美麗新勢能美麗新勢能”向向“美麗新質能美麗新質能”轉型升級轉型升級 3.1 提出提出“美麗新勢能美麗新勢能”的社會背景的社會背景 當前，中國已將“不斷實現人民對美好生活的向往”作為主要的奮斗目標，引領中國發展更加聚焦美。

9、近年來，大眾消費觀念以及審美觀念逐步升級和改變，越來越多的消費者開始注重自己的外在形象，彩妝漸漸變得越來越重要。人們對美的理解，也越來越從外在出幾道了內在，從為悅己者容到為悅己而容，美成為了人美的一種自洽，消費者開始追求“時尚”與“個性”，美妝也4逐漸承載起消費者對美好品質生活的向往，助力消費者彰顯個性。美妝在中國的地位與發展是產業與社會經濟發展的相互促進，是一種動勢能相互轉換的過程。一方面，中國社會經濟的進步動能，給中國美妝產業的發展創造了廣闊的勢能空間；另一方面，美妝產業的發展動能也潛移默化地成為中國社會發展源源不斷的勢能來源。我們將這個動勢能不斷正向循環和互相促進的生態圈，定義為“美麗新

10、勢能”。要構成動勢能之間相輔相成的轉換結果，美妝行業首先要在自身的發展和進化過程中不斷蓄勢。同時也要從社會發展中找到新賽道新風口以借勢，從而給市場、行業和消費者帶來創新的理念、產品、服務、體驗、知識以及對美的無限向往等多重價值。3.2“美麗新勢能美麗新勢能”四大維度和十大趨勢四大維度和十大趨勢 培育發展新質生產力需多維度協同發力，在接下來的建議部分，我們將對“美麗新勢能”的四大維度和十大趨勢進行逐一解讀，為促進消費提質提供思路和基礎。3.2.1 維度一維度一：觀念觀念 美妝承載美妝承載消費者消費者對美好生活的向往對美好生活的向往，助力消費者彰顯個性助力消費者彰顯個性，敢創明日敢創明日。趨勢一趨

11、勢一：小心愛美小心愛美，平價享樂平價享樂美好向往美好向往，品質追求品質追求 美妝行業在向高品質、多元化的方向發展。隨著人均可支配收入的持續上漲，以及社會大眾對生活品質的追求，國內人均化妝品消費指出呈現逐年遞增的趨勢。同時，美妝與人們向往的生活方式互相加持。產品功能的專業化、社交媒體的廣泛性、美妝產品高端化等，都將支持消費者追求更高層次的身心健康。趨勢二趨勢二：悅人而容悅人而容，含蓄內斂含蓄內斂己悅而容己悅而容，敢秀自我敢秀自我 5消費者尤其是女性消費群體的崛起，以及其自信獨特審美觀念的覺醒，都不斷催動消費態度向現在追求成長、一人千面進行轉變。此外，伴隨著互聯網的發展，銀發一族、男性、殘疾人群體

12、等也在不斷接觸和了解時尚的魅力，并不斷走向“美麗聚光燈”的中心。2024 年年初頒布的 關于發展銀發經濟增進老年人福祉的意見強調展抗衰老產業，深化皮膚衰老機理、人體老化模型等在抗衰老領域的研發應用。大力發展抗衰老產業不僅能夠拓展銀發經濟發展空間，同時能夠滿足高凈值人群及年輕群體多元化的抗衰老消費需求，促進社會文化多元化發展。趨勢三趨勢三：逆境慰藉逆境慰藉，活在當下活在當下逆流而上逆流而上，另辟蹊徑另辟蹊徑 當前，美妝早已成為消費者美好生活的一部分?，F在的美妝不再僅僅是享樂的產物，它更代表了樂觀的預期，以及社會大眾想要不斷改變并成就更好的自己和社會的意識。3.2.2 維度二維度二：行業行業 美妝

13、行業從計劃經濟到順應中國市場美妝行業從計劃經濟到順應中國市場化和科技的趨勢化和科技的趨勢，通過組織升級和通過組織升級和數智創新數智創新，不斷開拓著新的消費體驗和創新模式不斷開拓著新的消費體驗和創新模式，在加速發展的同時在加速發展的同時，也并也并把機遇分享給了更多人把機遇分享給了更多人。趨勢四趨勢四：計劃限量計劃限量，小而奢美小而奢美消費蓬勃消費蓬勃，廣而大美廣而大美 如今美妝行業已從為消費者提供不多的選擇到推出琳瑯滿目的產品，影響力越來越大。數據顯示，化妝品銷售額的增長速度已超過大盤，在社會零售中的占比不斷提升。此外，美妝也已成為能夠帶動區域發展，構建產業集群的旗艦行業。趨勢五趨勢五：精修內功

14、精修內功，獨善其身獨善其身跨界融合跨界融合，創新燈塔創新燈塔 中國正在被越來越多的國際企業視為全球最重要的戰略市場。當前，化6妝品行業正在由單一發展的初級制造業向立足高質量、新格局、大融合、講創新的現代化輕工業發展。美妝企業通過組織形態的創新，承接科技帶來的更大推動力，憑借對內培育孵化，對外投資并購的雙軌模式，積極開拓行業新機會,也給其他行業搭建了跨界創新的廣闊平臺。趨勢六趨勢六：傳統零售傳統零售，銷售就業銷售就業數智先驅數智先驅，技能興市技能興市 美妝與數智科技的深度融合，打開了美麗事業對中國年輕人的職業新賽道，企業的數字化轉型也在幫助更多從業者實現職業的轉型與升級，助力他們打破職業的天花板

15、。3.2.3 維度三維度三：市場市場 作為離年輕消費最近作為離年輕消費最近、市場化水平最高的行業之一市場化水平最高的行業之一，美妝市場隨著企業美妝市場隨著企業與市與市場的共同進化場的共同進化，以及市場供給和需求的協同升級以及市場供給和需求的協同升級，真正進入了百花齊放真正進入了百花齊放的高質量發展時代的高質量發展時代。趨勢七趨勢七：非必需品非必需品，供給驅動供給驅動生活剛需生活剛需，需求牽引需求牽引 當前，化妝品逐步從供給驅動的錦上添花的非必需品轉變為需求導向的生活必選消費品，品牌和消費者共創正在推動產品的反向創新。與上世紀被動接受品牌和產品訊息的消費者相比，新一代的年輕人有能力，也有興趣主動

16、了解和為自己的需求表達和貢獻想法。趨勢八趨勢八：強者當道強者當道，肆意生長肆意生長百花齊放百花齊放，良性發展良性發展 化妝品發展正在步入百花齊放的良性發展時代。在互聯網、數字經濟等的推動下，中國化妝品市場不斷開放與擴大，營商政策層出不窮，市場監管也越來越與時俱進，越來越與國際接軌，近幾年來，我國現存化妝品相關企業 1476.74 萬家，超過 90%的企業成立于 5 年之內。73.2.4 維度四維度四：社會社會 美妝的發展扎根于多元的社會文化和自然資源美妝的發展扎根于多元的社會文化和自然資源，因而對社會的需求和環因而對社會的需求和環境的問題有著天然的嗅覺境的問題有著天然的嗅覺。又加之美妝與生而來

17、的親和力又加之美妝與生而來的親和力，美妝企業自然身美妝企業自然身先士卒地承擔起許多社會話題與行動的啟蒙者和先行者的責任先士卒地承擔起許多社會話題與行動的啟蒙者和先行者的責任，從而成為中從而成為中國包容發展和可持續發展的中堅力量國包容發展和可持續發展的中堅力量。趨勢九趨勢九：獨屬于她獨屬于她，各美其美各美其美共享包容共享包容，美美與共美美與共 中國正在步入發展的新階段，包容多元已成必須，其中賦能女性尤為引人注目，女性已經不再只是局限于家庭的貢獻，更為經濟和社會發展做出“不讓須眉”的靚麗貢獻。趨勢十趨勢十：增長優先增長優先，兼顧責任兼顧責任綠色先鋒綠色先鋒，美好星球美好星球 美妝企業的發展目標，已

18、經實現了從追求短期財務績效到可持續、高質量發展的轉型。美妝作為離消費者最近的行業之一，對人們的消費理念和價值觀的塑造有很大的影響力。我們正通過自身轉型，帶動上下游和消費者共同把可持續消費付諸行動。3.3.“美麗新勢能美麗新勢能”為新質生產力提供美妝行業為新質生產力提供美妝行業“生動注腳生動注腳”3.3.1 何為新質生產力何為新質生產力 我國居民消費結構在不斷升級，人們青睞科技和文化含量高、使用方便、更美更有質感的產品。2023 年 9 月，習近平總書記在黑龍江考察時首次提出“新質生產力”一詞，為整合科技創新資源、發展戰略性新興產業和未來產業指明了方向。新質生產力是由技術革命性突破、生產要素創新

19、性配置、產業深度轉型升級而催生的當代先進生產力，它以勞動者、勞動資料、勞動對象及其優化組合的質變為基本內涵，以全要素生產率提升為核心標志。3.3.2“新質生產力新質生產力”與與“美麗新勢能美麗新勢能”8新質生產力與消費環環相扣。2021 年至 2025 年，科技賦能下美妝行業的復合增長率可達 17.1%。若能將以新技術深化應用為驅動的新質生產作為推動力量，賦能美妝行業，將進一步將為整個美妝行業注入新的活力和動力，即進一步釋放“美麗新勢能”。通過科技創新和生產要素創新，企業能夠開發出更具吸引力和競爭力的產品，滿足人們日益變化的需求和偏好滿足人們日益變化的需求和偏好。低碳環保和可再生的設計理念、個

20、性化的定制服務及引爆消費場景的購物體驗等，給消費者提供了更加多元化、細分化的選擇，從而推動消費市場的發展和壯大。通過與新質生產力的融合，美妝行業可以實現更高效的生產和管理更高效的生產和管理，提高產品質量和創新能提高產品質量和創新能力力。這種創新不僅滿足了消費者對個性化和高品質產品的需求，還為美妝行業帶來了新的增長點和競爭優勢。新質生產力也將促進美妝產業鏈的升級和轉型促進美妝產業鏈的升級和轉型。從原材料的研發到產品的設計制造，再到銷售渠道的拓展和營銷方式的創新，都將受益于新技術的賦能。這將進一步促成美妝行業生態系統的形成，形成一種良性循環和互相促進的態勢。四四、核心政策建議核心政策建議 技術創新

21、與社會制度變革之間也會相互作用，推動社會不斷向前發展。新質生產力促進了消費市場的繁榮發展。通過推動產品和服務科技創新，探尋可持續發展之道，拓展合作模式和商業生態價值，以及為營銷推廣注入多元化和包容性等方式，激發市場創新活力。因此，我們建議，以美麗新勢能的四大維度發力，從而進一步激活新質生產力，扶持美妝行業的高質量發展。9圖圖 1：核心政策建議核心政策建議 政府角色政府角色 發力方向發力方向 具體政策建議具體政策建議 觀念：以美麗新質能引領美麗新潮流 融合美麗觀念新創新 促進全球新品交流，保持美妝行業活力 培育美麗認知新提升 促進美妝消費認知的多元化融合互動 行業：以美麗新質能激發美麗新活力 賦

22、能產品、服務、體驗等高品質提升 鼓勵美妝原料研發創新 推動理念、技術、應用等換擋升級 鼓勵美妝科技高效轉化和落地 激發創新、多元、個性等消費活力 關注銀發族和多元化群體的美麗需求 市場：以美麗新質能促進市場新繁榮 創造美麗消費供需新平衡 適度放松監管，為消費品市場注入新活力 孵化美麗經濟增長新生態 促進大公司和初創企業合作：推動美妝鏈主鏈屬企業深度合作。社會：以美麗新質能推動發展新理念 展現綠色發展新社會責任 實現綠色可持續目標，與國際標準無縫橋接 挖掘美美與共文化新價值 建立國際傳播交流機制，推動文化藝術跨界合作提質升級 104.1 觀念維度觀念維度：以美麗新質能引領美麗新潮流以美麗新質能引

23、領美麗新潮流 我們建議，融合美麗觀念新創新，培育美麗認知新提升。具體來說：促進全球新品交流促進全球新品交流，保持美妝行業活力保持美妝行業活力：建立海外采購渠道和貿易合建立海外采購渠道和貿易合作機制作機制，鼓勵企業引進全球新品鼓勵企業引進全球新品，提升產品多樣性和競爭力提升產品多樣性和競爭力；支持舉辦國際支持舉辦國際化的美妝展覽和交流活動化的美妝展覽和交流活動，吸引國內外品牌和專業人士參與吸引國內外品牌和專業人士參與，促進行業發展促進行業發展。促進美妝消費認知的多元化融合互動促進美妝消費認知的多元化融合互動：提供資金支持和政策傾斜提供資金支持和政策傾斜，鼓鼓勵創新型美妝企業發展新零售勵創新型美妝

24、企業發展新零售、直播帶貨直播帶貨、社交電商等新模式社交電商等新模式；設立創業孵設立創業孵化基地化基地，為初創企業提供場地為初創企業提供場地、資金和導師支持資金和導師支持，推動新業態的認知度和成推動新業態的認知度和成長空間長空間。4.2 行業維度行業維度：以美麗新質能激發美麗新活力以美麗新質能激發美麗新活力 我們建議，賦能產品、服務、體驗等高品質提升，推動理念、技術、應用等換擋升級，激發創新、多元、個性等消費活力。具體來說：鼓勵美妝原料研發創新鼓勵美妝原料研發創新：加大對美妝原料研發的資金投入加大對美妝原料研發的資金投入，支持科研支持科研院所和企業開展原料技術研究院所和企業開展原料技術研究，提高

25、國內美妝原料自主研發能力提高國內美妝原料自主研發能力；鼓勵跨行鼓勵跨行業合作業合作，將生物科技將生物科技、納米技術等前沿技術應用于美妝原料研發納米技術等前沿技術應用于美妝原料研發，推動產業推動產業升級和創新升級和創新。鼓勵美妝科技高效轉化和落地鼓勵美妝科技高效轉化和落地：建立科技成果轉化平臺建立科技成果轉化平臺，促進科研成促進科研成果與產業需求對接果與產業需求對接，推動科技成果向實際應用轉化推動科技成果向實際應用轉化；提供稅收優惠和政策支提供稅收優惠和政策支持持，鼓勵企業增加科技投入鼓勵企業增加科技投入，推動美妝科技的高效轉化和產業升級推動美妝科技的高效轉化和產業升級。關注銀發族和關注銀發族和

26、多多元化群體的美麗需求元化群體的美麗需求：支持針對不同年齡支持針對不同年齡、膚質和文膚質和文化背景的消費者需求，鼓勵企業開發針對銀發族和多元化群體的美化背景的消費者需求，鼓勵企業開發針對銀發族和多元化群體的美妝產品。妝產品。4.3 市場維度市場維度:以美麗新質能促進市場新繁榮以美麗新質能促進市場新繁榮 我們建議，創造美麗消費供需新平衡，孵化美麗經濟增長新生態。具體11來說：適度放松監管適度放松監管，為消費品市場注入新活力為消費品市場注入新活力：在確保產品質量和安全的在確保產品質量和安全的前提下前提下，簡化審批流程和減少行政審批成本簡化審批流程和減少行政審批成本，鼓勵企業創新和產品更新換代鼓勵企

27、業創新和產品更新換代；建立健全的監管體系建立健全的監管體系，加強事中事后監管加強事中事后監管，提高監管效率和服務水平提高監管效率和服務水平，保障保障消費者權益消費者權益。促進美妝鏈主鏈屬企業深度合作促進美妝鏈主鏈屬企業深度合作：資源共享資源共享，優勢互補優勢互補、共同發展共同發展；建立政府引導基金建立政府引導基金，支持大企業與初創企業之間的合作項目支持大企業與初創企業之間的合作項目，降低合作門檻降低合作門檻和風險和風險。4.4 社會維度社會維度:以美麗新質能推動發展新理念以美麗新質能推動發展新理念 我們建議，展現綠色發展新社會責任，挖掘“美美與共”文化新價值。具體來說：實現綠色可持續目標實現綠

28、色可持續目標，與國際標準無縫橋接與國際標準無縫橋接：鼓勵企業采用環保材料鼓勵企業采用環保材料和生產工藝和生產工藝，推動綠色美妝產品的研發和生產推動綠色美妝產品的研發和生產；加強與國際標準組織的合作加強與國際標準組織的合作，提升美妝行業的國際競爭力提升美妝行業的國際競爭力，推動行業向綠色可持續發展方向邁進推動行業向綠色可持續發展方向邁進。建立國際傳播交流機制建立國際傳播交流機制，推動文化藝術跨界合作提質升級推動文化藝術跨界合作提質升級：加強與各加強與各行各業間的合作行各業間的合作，促進文化交流融合與跨界合作促進文化交流融合與跨界合作，賦能國際傳播交流機制賦能國際傳播交流機制；組織國際性的美妝文化

29、活動和展覽組織國際性的美妝文化活動和展覽，提升國際影響力提升國際影響力，推動中國美妝產業走推動中國美妝產業走向世界向世界。五五、展望展望：“蝴蝶效應蝴蝶效應”，勢能無限勢能無限 從“美麗新勢能”到“美麗新質能”人類社會將從觀念、行業、市場、社會“四維”上發生深刻變革。在這場“勢”與“質”的變革中，美妝行業對人類社會的貢獻度也將顯著提升。經濟貢獻經濟貢獻：數據顯示，美容業為歐盟提供了約 360 萬個工作崗位。美12妝行業涵蓋了彩妝、護膚、個人護理、香水等多個領域，產值巨大。在相關部門的支持下，美麗新勢能將使得產業鏈更加成熟，鏈上企業協同更加密切，還將創造了大量的就業機會。社會文化影響社會文化影響

30、：美妝不僅僅是外表的修飾，更是一種文化和生活方式的體現。在相關部門的引導下，美麗新勢能將讓美妝產品和技巧在社會中扮演更加重要的角色，更為深度影響人們的審美觀念、自我表達方式以及社交互動。增強個人形象與自信心增強個人形象與自信心：如今，約 63%的女性認為化妝品能幫助她們更好地展現個性，48%的女性認為化妝品能展現真實的自我。在相關部門的幫助下，美麗新勢能將通過化妝、護膚等手段，讓每個個體外觀更自信，更加篤定塑造符合自己期望的形象，增強自信心，從而更積極地投入到工作、學習和社交中去。國際交流與文化輸出國際交流與文化輸出：美妝產品和美妝文化在國際間的交流與傳播促進了不同文化之間的交流與融合。當眾多

31、國家的美妝品牌通過產品出口和品牌營銷、打造本國的文化代表時，美麗新勢能便成為了一種世界語言，促進了國際間的文化輸出與交流。美妝不僅僅是一種裝飾，更是一種信念和態度，也是對個體自我表達和身份認同的一種方式。它賦予人們自信和勇氣，讓他們敢于展現真我、追求卓越。創造美妝，能夠激發人們的內在動力，引領著社會走向更美好的未來。美妝行業的興起不僅僅是對外在美的追求，更是對內心美的呈現和傳達。通過美妝，個體得以表達自我、展現魅力，這種自信和美麗的態度激勵著更多人勇敢追求夢想、迎接挑戰。為發揮“美麗新勢能”的無限潛力，從政策層面對美妝行業的支持不僅能13夠以美麗新質能引領美麗新潮流，激發美麗新活力，促進市場新

32、繁榮，推動發展新理念，更能為行業發展注入新的動力和活力，推動美妝行業朝著更加健康、環保、創新的方向邁進。綜上所述，越來越多美妝企業的典范效應漣漪到更多行業、讓更多品牌、更多人群貢獻更多美的智慧、美的力量。我們堅信，在中國發展新時代新機遇的沃土上，在所有美妝人和生態圈伙伴的共同努力下，通過政府培育和市場的進化，勢能無限的美妝一定能成為消費領域最早扇動翅膀的那只美麗蝴蝶，為提振消費、擴大內需，為美好生活，為高質量發展貢獻更大的“美麗新質能”。14From New Beauty Momentum to New Beauty Quality Mindset,Industry,Market and So

33、ciety Four-dimensional Integration to contribute to the high-quality development of the beauty industry Abstract Consumption plays a crucial role in modern society,which is not only the basis of economic activities,an important driving force for urban development and cultural prosperity,but also a r

34、eflection of the economic vitality and quality of life of a city and even a country.In recent years,the income level of Chinas residents has been continuously increasing,and the consumption demand is growing,personalized consumption and the pursuit of consumer goods quality have become the current t

35、rend in consumer demand changes.With the deepening influence of rising national disposable income,gradual increase in the publics personal concept of beauty and skincare,higher level of technological innovation,awakening of womens independence,increasing awareness of health and sustainable developme

36、nt,social media influence and cross-border cooperation as well as flat-shot cooperation and other reasons,todays Chinese beauty market has grown into the worlds second-largest cosmetics consumer market.Chinas beauty industry is gradually becoming one of the most dynamic industries in the consumer se

37、ctor.The rapid development of the beauty industry is a kind of kinetic energy derived from its own scale and speed,and at the same time,it is a powerful potential energy due to its location and height.This report focuses on the proposition of new quality productive forces enabling the accelerated de

38、velopment of beauty industry,describing how beauty industry,by tapping into the kinetic energy of its own scale and speed,creates a New Beauty Momentum for the development of Chinas economy and society and becomes a source of power to promote Chinas high-quality development and meet peoples aspirati

39、ons for a better life.New productivity promotes the prosperity of the consumer market.As an ecosystem in which momentum and potential energy are continuously positively circulating and mutually reinforcing,the New Beauty Momentum is essentially the best interpretation of the combination of the beaut

40、y industry and new quality productive forces.We believe that the combination of new quality productive forces and New Beauty Momentum can promote the upgrading of New Beauty 15Momentum to New Quality Productivity,and contribute to the high-quality development of the beauty industry.Promoting the gre

41、enization and low carbon of economic and social development is the key in achieving high-quality development.The combination of new quality productive forces and New Beauty Momentum,through promoting scientific and technological innovation of products and services,exploring the way of green low-carb

42、on and sustainable development,expanding the cooperation models and the values of business ecology,building the soft power of culture and injecting diversity and inclusiveness into marketing and promotion,will reconstruct the consumer value and stimulate market innovation in both breadth and depth i

43、n terms of consumer concept and social significance.It is necessary to start from the four dimensions of mindset,industry,market and society to activate the new quality productive forces and inject vitality into the promotion of high-quality development of the beauty industry for promoting the furth

44、er development of the beauty industry.Therefore,we suggest that helping the beauty industry to continue to develop rapidly can start from the following four aspects,which are centered on the new quality energy of beauty:conceptualization,to lead the new trend of beauty with new beauty qualities;indu

45、stry support,to stimulate new vitality of beauty with new beauty qualities;market cultivation,to promote new prosperity in the market with new beauty qualities;and social guidance,to promote the new concept of development with new beauty qualities.We believe through the joint efforts of the governme

46、nt,the industry and the community,beauty with unlimited momentum will surely become the earliest butterfly to flaunt its wings in the consumer field,contributing greater New Quality Energy of Beauty to boosting consumption,expanding domestic demand,promoting a better life,and promoting high-quality

47、development.Main text 1.Consumption has become the main engine of Chinas economic growth.As the global economy is gradually coming out of the negative impact of the COVID-19,various industries have ushered in a turning point of full recovery and strong growth.According to data,Chinas gross domestic

48、product(GDP)exceeded RMB 126 trillion in 2023,a 5.2 per cent increase from 2022,placing it firmly in second place in the world.At present,consumption has become the main engine that drives sustained economic growth.Data shows that in 2023,final consumption expenditure drove economic growth by 4.3 pe

49、rcentage points,an increase of 3.1 percentage points over the previous year,and contributed 82.5 per cent to economic growth,an increase of 43.1 percentage points,making the fundamental role of consumption even more significant.16During the Spring Festival of 2024,there were 474 million domestic tou

50、rism trips,with a total spending of 632.687 billion yuan;the box office of the Spring Festival exceeded 8 billion yuan,an increase of 18.47%year-on-year;and the sales of key retail and catering enterprises nationwide increased by 8.5%year-on-year.Behind these vivid consumption figures is the embodim

51、ent of both supply and demand in the consumer market,which also reflects the vitality of Chinas economy.In recent years,policy guidance and structural reforms that have boosted market confidence,a growing middle class and affluent population,and the rapid development of digital infrastructure and th

52、e mobile Internet of Things have all contributed to the fundamental and critical role of consumption in economic development.2.Beauty is one of the most dynamic sectors in the consumer sector 2.1 Industry:a key force for high-quality economic development In recent years,the cosmetics industry has be

53、come a lighthouse industry in the consumer market,and China has become the second largest cosmetics market in the world.The cosmetics industry has been leading the broader market of total social retail sales.Chinas economy has doubled about 10 times in the 40 years since the reform and opening up,wh

54、ile the total retail sales of cosmetics has doubled about 29 times,and the beauty market has grown more than 1,000 times.In the domestic demand boost-consumers upgraded desire for beauty gave rise to new consumer demand,and the cosmetics industry has steadily caught up with these demands through the

55、 supply-side reform,the industry and enterprises are also actively integrating across borers,and continue to open up new consumer experience and innovation model.At the level of social influence-development of the cosmetics industry has rooted in diverse socio-cultural and natural resources,and has

56、a strong affinity with them.Beauty companies have taken on the responsibility of being the initiators and forerunners of many social issues and actions,thus becoming the backbone of Chinas inclusive and sustainable development.2.2 Digitalisation:helping the cosmetics industry to soar Innovation and

57、expansion have always been the key words in this industry.The deep integration of beauty and digital intelligence technology has opened up a new career track for young people in China.The digital transformation of enterprises is also helping more practitioners to transform and upgrade their careers,

58、and Chinas digital leadership is allowing the beauty industry to breed world-class professionals and even masters.Digitization moves towards digital intelligence,rapidly sensing the needs of mass consumption.By collecting a large amount of consumer data from the bottom up and breaking through the on

59、line and offline data silos,big data analysis has become a necessary capability for consumer insights.In addition,beauty 17companies can use data analysis to provide users with brands,products,services and experiences that interest them.Beauty Blackbox Technology creates an intelligent product lands

60、cape.Technology support is essential for testing and guidance tools,personalized beauty technology solutions,and sustainable beauty technology solutions.Through virtual make-up testing,AR technology,intelligent recommendations and other means,consumers can more conveniently understand and choose the

61、 right beauty products for themselves,and improve purchase satisfaction.3.Transformation and upgrading from New Beauty Momentum to New Beauty Quality 3.1 The social background of New Beauty Momentum At present,China has taken fulfilling aspirations of citizens for a better life as its main goal,lead

62、ing Chinas development to focus more on beauty.In recent years,the public consumption concept as well as the concept of aesthetics gradually upgraded and changed,more and more consumers began to pay more attention to their own external image,make-up gradually become more and more important.Peoples u

63、nderstanding of beauty has increasingly touched from the outside to the inside,from Beauty for others to Beauty for me,beauty has become a self-consistency of the human beauty,consumers began to pursue fashion and personality,beauty is also gradually carrying consumers to a better quality of life.Be

64、auty also gradually carries consumers desire for a better quality of life and helps consumers to show their personality.The status and development of beauty industry in China is a mutual promotion of industry and socio-economic development,and a process of mutual conversion of kinetic and potential

65、energy.On the one hand,the momentum of Chinas social and economic progress has created a broad potential space for the development of Chinas beauty industry;on the other hand,the momentum of the beauty industrys development has also become a constant source of potential energy for Chinas social deve

66、lopment.We define this ecosystem of positive circulating and mutually reinforcing kinetic energy as the New Beauty Momentum.In order to constitute the result of complementary transformation between dynamic and potential energy,the beauty industry should firstly accumulate momentum in the process of

67、its own development and evolution.At the same time,we also need to find a new track from the social development of the new wind mouth to take advantage of the momentum so as to provide the market,the industry and consumers with innovative ideas,products,services,experience,knowledge and unlimited as

68、pirations for beauty and other multiple values.3.2 Four Dimensions and Ten Trends of the New Beauty Momentum Cultivating the development of new quality productive forces requires multi-dimensional synergy.In the next part of the recommendations,we will explain each 18of the four dimensions and ten t

69、rends of the Beautiful New Potential to provide ideas and a basis for promoting the quality of consumption.3.2.1 Aspect I:Mindset Beauty carries consumers aspirations for a better life and helps them to express their individuality and dare to create tomorrow.Trend 1:Price-savvy and cautious to expre

70、ss beauty Active to pursue dream and quality The beauty industry is developing in the direction of high quality and diversification.With the continuous rise of per capita disposable income and the pursuit of quality of life by the society at large,domestic per capita cosmetic consumption points to a

71、 year-on-year increasing trend.At the same time,beauty and peoples aspiring lifestyles are mutually reinforcing.The specialisation of product functions,the breadth of social media,and the high-end nature of beauty products will support consumers in their pursuit of higher levels of physical and ment

72、al health.Trend 2:Beauty for others Beauty for me The rise of consumers,especially female consumers,and the awakening of their self-confidence and unique aesthetic concepts are constantly changing consumer attitudes towards the pursuit of growth and individuality.In addition,along with the developme

73、nt of the Internet,the silver-haired people,men,disabled people and other groups are also constantly exposed to and understand the charm of fashion,and continue to move towards the centre of the beauty spotlight.China released a guideline at the beginning of 2024 for measures to further implement it

74、s national strategy to address population ageing and boost the sense of fulfilment,happiness and safety among the elderly,emphasizes the development of the anti-aging industry,and the deepening of the R&D and application of the skin aging mechanism and the human aging model in the field of anti-agin

75、g.Vigorously developing the anti-aging industry can not only expand the space for the development of the silver economy,but also meet the diversified anti-aging consumption needs of high-net-worth people and young groups,and promote the diversified development of social culture.Trend 3:Beauty for se

76、lf-healing for indulgence Beauty for confidence to live better Currently,beauty has long been part of the consumers good life.Beauty is no longer just a product of hedonism,it represents optimistic expectations and a sense of social desire to change and better oneself and society.3.2.2 Aspect II:Ind

77、ustry From the planned economy to the trend of marketization and technology in China,the beauty industry has continued to develop new consumer experiences and innovative models through organisational upgrading and digital intelligence innovation,accelerating its development while also and sharing th

78、e opportunities to more people.19 Trend 4:(size)Beauty with limited choices beauty with diverse offers to beef up industry Today the beauty industry has gone from offering consumers few choices to launching a wide range of products with increasing influence.Data show that cosmetic sales have grown f

79、aster than the broader market,and their share in social retailing has continued to rise.In addition,beauty has become a flagship industry capable of driving regional development and building industrial clusters.Trend 5:(innovation)Beauty-Silos growth Beauty exploded with cross-over innovation China

80、is being regarded as the most important strategic market in the world by more and more international enterprises.Currently,the cosmetics industry is developing from a single-development primary manufacturing industry to a modern light industry based on high quality,new patterns,great integration and

81、 innovation.Through the innovation of organizational form,beauty enterprises undertake the greater impetus brought by science and technology,and actively explore new opportunities in the industry by virtue of the dual-track model of internal cultivation and incubation,and external investment and mer

82、ger and acquisition,which also builds a broad platform for cross-border innovation for other industries.Trend 6:(channel and beauty talent)Single traditional retailing model with BA Omni-Channels fueled diversified job needs The deep integration of beauty and digital intelligence technology has open

83、ed up a new career track for the beauty business to Chinese young people,and the digital transformation of the enterprise is also helping more practitioners to achieve career transformation and upgrading,and helping them to break the ceiling of their careers.3.2.3 Aspect III:Markets As one of the in

84、dustries closest to young consumers and with the highest level of marketisation,the beauty market has truly entered an era of blossoming and high-quality development with the co-evolution of enterprises and the market,as well as the synergistic upgrading of market supply and demand Trend 7:Beauty as

85、 non-essential product driven by supply Beauty as life necessity driven by demand Currently,cosmetics are gradually transforming from supply-driven icing on the cake of non-essentials to demand-driven must-have consumer products,and brand and consumer co-creation are driving reverse product innovati

86、on.Compared to the passive consumers of the last century who received brand and product messages,the new generation of young people has the ability and interest to actively understand and express and contribute ideas for their own needs.Trend 8:Giant rules the market Everyone has chance to shine The

87、 development of cosmetics is stepping into the era of benign development of blossoming.Driven by the Internet,digital economy,etc.,Chinas cosmetics market continues to open and expand,business policies are emerging,market regulation is 2 0also increasingly up-to-date,more and more in line with inter

88、national standards,in recent years,Chinas existing cosmetics-related enterprises 14,767,400,more than 90 per cent of the enterprises were established within five years.3.2.4 Dimension IV:Society The development of beauty is rooted in diverse social cultures and natural resources,and thus has a natur

89、al sense of social needs and environmental issues.Coupled with beautys inherent affinity,beauty companies have naturally taken on the responsibility of being the initiators and forerunners of many social issues and actions,thus becoming the backbone of Chinas inclusive and sustainable development.Tr

90、end 9:Exclusively hers Sharing and inclusion As China enters a new stage of development,inclusion and diversity have become a must,and empowering women is particularly noteworthy,as women are no longer confined to contributing to their families,but also to making beautiful contributions to economic

91、and social development.Trend 10:Prioritizing Growth with Responsibility Green Pioneers for a Better Planet The development goals of beauty companies have achieved a transition from pursuing short-term financial performance to sustainable,high-quality development.As one of the industries closest to c

92、onsumers,beauty has a great influence on shaping peoples consumption philosophy and values.Through our own transformation,we are driving upstream,downstream and consumers to put sustainable consumption into action.3.3 New Beauty Momentum provides a vivid footnote to the new quality of productivity i

93、n the beauty industry.3.3.1 What is new quality productive Forces The consumption structure of Chinas residents is constantly upgrading,and people favour products with high technological and cultural content,easy to use,and more beautiful and qualitative products.In September 2023,President Xi Jinpi

94、ng proposed the term new quality productive forces for the first time during his visit to Heilongjiang,pointing out the direction for the integration of scientific and technological innovation resources,and the development of strategic emerging industries and future industries.New quality productive

95、 forces are the result of technological revolution.The new quality productivity is the contemporary advanced productive force generated by revolutionary breakthroughs in technology,innovative allocation of production factors,and in-depth transformation and upgrading of industries,which takes the qua

96、litative change of workers,means of labour,objects of labour,and their optimal combinations as the basic connotation,and the enhancement of total factor productivity as the core symbol.3.3.2 New Quality Productive Forces and New Beauty Momentum New productivity and consumption are intertwined,and fr

97、om 2021 to 2025,the 2 1CAGR of the technology-enabled beauty industry could reach 17.1 per cent.If we can deepen the application of new technology as the driving force of new quality production,empowering the beauty industry,will further inject new vitality and power for the entire beauty industry,t

98、hat is,to further unleash the New Beauty Momentum.Through scientific and technological innovation and innovation in production factors,enterprises are able to develop more attractive and competitive products to meet peoples changing needs and preferences.Low-carbon,environmentally friendly and renew

99、able design concepts,personalised and customised services and shopping experiences that ignite consumer scenarios provide consumers with more diversified and segmented choices,thereby promoting the development and growth of the consumer market.Through integration with new quality productivity,the be

100、auty industry can achieve more efficient production and management,and improve product quality and innovation.Such innovation not only meets consumer demand for personalised and high-quality products,but also brings new growth points and competitive advantages to the beauty industry.New quality prod

101、uctive forces will also promote the upgrading and transformation of the beauty industry chain.From the research and development of raw materials to the design and manufacture of products,to the expansion of sales channels and the innovation of marketing methods,all will benefit from the empowerment

102、of new technologies.This will further contribute to the formation of an ecosystem for the beauty industry,forming a virtuous cycle and mutual promotion.4.Core policy recommendations There is also an interaction between technological innovation and changes in social institutions that drive society fo

103、rward.New quality productive forces promote the prosperity of the consumer market.By promoting technological innovation in products and services,exploring ways of sustainable development,expanding the value of cooperation models and business ecology,as well as injecting diversity and inclusiveness i

104、nto marketing and promotion,the market will be stimulated to innovate.Therefore,we propose to work with the four dimensions of the New Beauty Momentum,so as to further activate the new quality productivity and support the high-quality development of the beauty industry.Figure 1:Core policy recommend

105、ations Government Role Thrust Policy recommendations Mindset:Leading the new trend of beauty New innovations in the concept of integration of beauty-Promote the exchange of new products globally and maintain the vitality of the 2 2with the new quality energy of beauty beauty industry.Cultivating new

106、 enhancements in the perception of beauty-Promote the diversified integration and interaction of beauty consumption perceptions.Industry:Inspiring New Vitality for Beauty with New Quality Energy for Beauty Enabling high-quality enhancement of products,services,experiences,etc.-Encourage R&D and inno

107、vation in beauty ingredients;Promote concepts,technologies,applications and other upgrades-Encourage efficient conversion and landing of beauty technology.Stimulate innovation,diversity,individuality and other consumer vitality-Achievement of green sustainability goals and seamless bridging to inter

108、national standards Markets:Promoting New Market Prosperity with Beautiful New Quality Energy Creating a new balance between supply and demand for beauty consumption-Moderate deregulation to inject new vigour into the consumer goods market;Incubating new ecosystems for beautiful economic growth-Promo

109、te cooperation between large companies and start-ups:Promote in-depth cooperation between companies belonging to the main chain of the beauty chain.Society:Promoting new concepts of development with new qualities of beauty Demonstrating new social responsibility for green development -Focus on the b

110、eauty needs of silver-haired and diverse groups;Tapping into the new value of MMT culture beauty in common-Establish an international communication and exchange mechanism to promote cross-border cooperation in cultural and artistic fields for quality enhancement.2 34.1 Mindset Dimension:Leading the

111、new trend of beauty with the new quality energy of beauty We propose to integrate new innovations in beauty concepts and cultivate new enhancements in beauty perceptions.Specifically:Promoting global new product exchanges to maintain the vitality of the beauty industry:The Government has established

112、 overseas procurement channels and trade cooperation mechanisms to encourage enterprises to introduce global new products and enhance product diversity and competitiveness;it supports the organisation of international beauty exhibitions and exchanges to attract the participation of domestic and fore

113、ign brands and professionals to promote the development of the industry.Promote the diversified integration and interaction of beauty consumption perception:provide financial support and policy inclination to encourage innovative beauty enterprises to develop new modes such as new retail,live stream

114、ing with goods and social e-commerce;set up business incubation bases to provide venues,funding and mentor support for start-ups,and to promote the perception of the new industry and the space for growth.4.2 Industry dimension:Inspiring New Vitality for Beauty with New Quality Energy for Beauty We p

115、ropose to enable high-quality enhancement of products,services,experiences,etc,promote concepts,technologies,applications and other upgrades,Stimulate innovation,diversity,individuality and other consumer vitality.Specifically:Encouragement of R&D and innovation in beauty ingredients:Increase the fi

116、nancial investment in R&D of beauty ingredients,support research institutes and enterprises to carry out research on raw material technology,and improve the independent R&D capability of domestic beauty ingredients;encourage cross-industry co-operation,and apply biotechnology,nanotechnology and othe

117、r cutting-edge technologies to the R&D of beauty ingredients,so as to promote industrial upgrading and innovation.Encourage the efficient transformation and landing of beauty science and technology:establish a platform for the transformation of scientific and technological achievements,promote the d

118、ocking of scientific research achievements with industrial demands,and promote the transformation of scientific and technological achievements into practical applications;provide tax incentives and policy support to encourage enterprises to increase their investment in science and technology,and to

119、promote the efficient transformation of beauty science and technology and the upgrading of the industry.Build an inclusive and sustainable future,with a focus on the silver-haired and diverse groups:support the development of beauty products for the silver-haired and diverse groups in response to th

120、e needs of consumers of different 2 4ages,skin textures and cultural backgrounds,and encourage enterprises to develop beauty products targeting the silver-haired and diverse groups.4.3 Market Dimension:Promoting New Market Prosperity with Beautiful New Quality Energy We propose to create a new balan

121、ce between supply and demand for beauty consumption and incubate a new ecosystem for beautiful economic growth.Specifically:Moderate deregulation to inject new vigour into the consumer goods market:on the premise of ensuring product quality and safety,streamlining the approval process and reducing a

122、dministrative approval costs to encourage enterprise innovation and product renewal;establishing a sound regulatory system,strengthening supervision during and after the event,improving regulatory efficiency and service levels,and safeguarding consumer rights and interests.Promote in-depth cooperati

123、on among enterprises belonging to the main chain of the beauty chain:share resources,complement each others strengths and develop together;establish a government-guided fund to support cooperation projects between large enterprises and start-ups,and reduce the threshold and risks of cooperation.4.4

124、Social Dimension:Promoting new concepts of development with new qualities of beauty We propose to tap into the new connotative value of beauty for all and demonstrate a new social responsibility for green development.Specifically:Achieve green and sustainable goals and bridge seamlessly with interna

125、tional standards:encourage enterprises to adopt environmentally friendly materials and production processes,and promote the research,development and production of green beauty products;strengthen cooperation with international standards organisations,enhance the international competitiveness of the

126、beauty industry,and promote the industrys progress towards green and sustainable development.Establishing an international communication and exchange mechanism to promote cross-border cooperation in cultural and artistic fields for quality enhancement:Strengthen cooperation with various industries,p

127、romote cultural exchanges and fusion and cross-border cooperation,and empower the international communication and exchange mechanism;organize international beauty culture activities and exhibitions,enhance international influence,and promote Chinas beauty industry to the world.5.Outlook:Butterfly ef

128、fect,unlimited potential From beautiful new potential energy to beautiful new quality energy-human society will be from the mindset,industry,market,society four-dimensional The 2 5human society will undergo a profound change from the concept,industry,market and society.In this potential and quality

129、of change,the beauty industrys contribution to human society will be significantly increased.Economic contribution:Figures show that the beauty industry provides around 3.6 million jobs in the EU.The beauty industry covers a wide range of fields such as colour cosmetics,skincare,personal care and pe

130、rfume,with a huge output value.With the support of the relevant departments,the new potential of beauty will make the industry chain more mature and the synergy of enterprises in the chain closer,and will also create a large number of jobs.Socio-cultural impact:Beauty is not just about appearance,it

131、 is also a reflection of culture and lifestyle.Under the guidance of the relevant authorities,the New Beauty Momentum will enable beauty products and techniques to play a more important role in society,and more deeply influence peoples aesthetic concepts,self-expression and social interactions.Enhan

132、cement of personal image and self-confidence:Today,some 63 per cent of women believe that cosmetics help them to better express their personality,and 48 per cent believe that they reveal their true selves.With the help of the relevant departments,the New Beauty Momentum will,through make-up and skin

133、care,enable each individual to look more confident,to be more certain of creating an image that meets their expectations,and to enhance their self-confidence,so that they can be more actively involved in their work,study and social life.International exchanges and cultural exports:The international

134、exchange and dissemination of beauty products and beauty culture promote exchanges and integration between different cultures.When beauty brands from many countries export their products and brand marketing,and create cultural representatives of their own countries,the New Beauty Momentum becomes a

135、world language and promotes international cultural exports and exchanges.From a cultural point of view,beauty is not only a kind of decoration,but also a kind of belief and attitude,as well as a way of self-expression and identity for individuals.It empowers people with self-confidence and courage,a

136、llowing them to dare to show their true selves and pursue excellence.Creating beauty can inspire peoples inner motivation and lead society to a better future.The rise of the beauty industry is not only about the pursuit of external beauty,but also about the presentation and communication of inner be

137、auty.Through beauty,individuals are able to express themselves and show their charisma,and this attitude of confidence and beauty inspires more people to bravely pursue their dreams and meet challenges.To unleash the infinite potential of Beauty New Momentum,support for the cosmetics industry at the

138、 policy level not only leads the trend with fresh beauty qualities,but also stimulates new vitality,promotes market prosperity,advances new ideologies,and injects new impetus and vigor into industry development.This 2 6fosters the cosmetics industry towards a healthier,more environmentally friendly,

139、and innovative direction.To sum up,the exemplary effect of more and more beauty enterprises ripples to more industries,allowing more brands and more people to contribute more beauty wisdom and power.We firmly believe that in the fertile soil of new opportunities in the new era of Chinas development,

140、under the joint efforts of all beauty people and ecosystem partners,through the governments cultivation and the evolution of the market,the infinite potential of beauty will become the earliest beautiful butterfly flapping its wings in the field of consumerism,and will contribute to the boosting of consumption,the expansion of domestic demand,and a better life,contributing to the high-quality development of the greater beautiful new quality energy.2 7