BCDTravel：2021年BCD旅行研究與創新差旅買家可持續發展調查報告（英文版）（24頁）.pdf

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1、SUSTAINABILITY:BUYERS SPEAKBY BCD TRAVEL RESEARCH&INNOVATIONSURVIEWABOUT THE SURVEYGoal:With this survey we explore travel buyers views around the place environmental sustainability has in a travel program and look at the role of travel management in promoting sustainable travel.Methodology:The resu

2、lts are based on an online survey of 101 travel buyers conducted from April 6-26,2021.Respondent profile:76%of travel managers have globalresponsibilities.58%are based in North America and 31%are in EMEA.Top three industries:Pharmaceutical(16%),Professional services and Consulting(14%)and Financial

3、services(14%).61%work for large companies with more than 10,000 employees.In 2019,44%had annual travel spend of US$50 millionand above.Introduction to sustainable business travelCompany sustainabilitySustainable travel programTravel program prioritiesIncreased interest in sustainable travelSustainab

4、ility efforts of travel suppliersSustainability efforts of other stakeholdersIntroduction to sustainable business travelHOMETravel program prioritiesHOMEDuty of care and traveler satisfaction and wellbeing are the top two travel program priorities steadily leading the travel managers ratings in 2020

5、-2021.Most other priorities experienced dips and start gradually recovering.Only sustainability has returned to pre-pandemic levels.4,54,44,54,54,344,33,74,74,33,93,843,63,62,94,74,44,13,83,73,83,43,34,74,54,24,13,93,83,83,7Duty of careTraveler satisfactionand wellbeingPolicy complianceSavings and c

6、ostcontrolData analytics andbusiness intelligenceSuppliermanagementPayment andexpensemanagementEnvironmentalsustainabilityTravel program priorities benchmark,2020-2021January 2020April 2020September 2020April 2021Increasedinterest in sustainable travelIn the past year,travel buyers have witnessed an

7、 increased interest in sustainable travel from various stakeholders,from travel suppliers to leadership.The views over travelers attitudes to sustainability are divided.75%71%69%59%59%44%13%17%23%23%27%46%11%12%7%18%14%10%YourindustryTravelsuppliersYour seniorleadershipTMCsInternalcompanystakeholder

8、sYourtravelersYesNoDont knowHOMESustainability efforts of travel suppliers7%5%8%13%14%17%27%19%26%30%33%34%29%32%44%45%31%28%34%46%31%24%27%31%19%14%8%7%8%4%6%4%5%8%4%32%31%20%6%21%26%19%On-demand car providersRail providersAirportsCar rental companiesMeeting venuesIndustry associationsTMCsHotelsAir

9、linesVery highHighAverageLowVery lowDont knowHOMETravel buyers consider airlines and hotels as the travel suppliers making the most effort towards sustainability.Travel Management Companies(TMCs)are high on the list,though 1 in 5 respondents dont have visibility into their sustainability initiatives

10、.Sustainability efforts of other stakeholders15%19%25%43%41%37%31%33%21%31%31%16%10%4%9%6%12%7%Other internal company stakeholdersYour industry overallYour internal travel management departmentYour companyVery highHighAverageLowVery lowDont knowHOMEThree quarters of travel buyers rate their companys

11、 sustainability efforts as“very high”or“high”.When compared to other internal stakeholders,travel departments tend to score slightly higher.Company sustainabilityHOMESustainability priorities for 2021Sustainability within the companySustainability reportSustainable Development GoalsSustainability pr

12、iorities for 202127%20%27%28%30%37%36%31%44%47%45%44%39%43%26%23%12%19%17%15%14%9%12%8%6%8%6%7%7%7%Offsetting carbon emissionsSatisfaction of traveler needs related to sustainabilityEmployee education about sustainable travelTransparency about sustainable business travelReducing environmental impact

13、 of travelTracking and reporting travel sustainabilitySupporting general company sustainability goalsExtremely importantVery importantModerately importantSlightly importantNot at all importantHOMEAverageon a 1 to 5-point scale4.0Tracking and reporting3.9Reducing impact of travel3.9Transparency3.8Emp

14、loyee education3.7Traveler satisfaction4.1Supporting company goals3.6Offsetting carbon emissionsTravel buyers recognize their sustainability priorities must be aligned with general company sustainability goals.Role of sustainability managerSUSTAINABILITY MANAGER/TEAMThree quartershave a sustainabili

15、ty manager or a team in the company.FREQUENCY OF INTERACTION Of those,40%regularly interact with the sustainability manager.8%9%9%10%14%16%18%12%12%13%15%17%19%29%11%15%41%22%28%32%26%23%17%18%24%18%19%12%47%46%19%29%23%13%15%Selecting preferred suppliersControlling travel service qualityEducating e

16、mployees about sustainable travelCreating and updating travel policyMeasuring travel program sustainabilityWorking on a sustainable travel programOffsetting carbon emissionsVery oftenOftenSometimesRarelyNeverHOMEAnnual Sustainability ReportWhile two thirds of travel buyers report their company is pu

17、blishing an annual sustainability report,more than a quarter do not have this information.HOMEYes64%No8%Dont know28%SalesSustainable Development Goals6 in 10 travel buyers do not know if their company supports the United Nations Sustainable Development Goals(SDGs)that address the worlds current sust

18、ainability challenges.HOME58%dont know if their company supports the UNs SDGs36%support the UNs SDGs6%dont support the UNs SDGsDoes your travel program encourage sustainable travel?Sustainable travel optionsPromotion of sustainable travelSustainable aviation fuelTraveler education on human trafficki

19、ngSustainability metricsCarbon emissions targetsKnowledge on sustainabilityBenefits of sustainable travel programChallenges of sustainable travel program developmentSustainable travel programHOMEDoes your travel program encourage sustainable travel?6 in 10 travel buyers report their travel program e

20、ncourages sustainable travel.The remaining 40%are equally divided between those providing a negative answer and those who are not sure.HOMEAbsolutely not1%Rather no19%Not sure19%Rather yes38%Absolutely yes23%Sustainable travel optionsHOMEAverage on a 1 to 5-point scale2,52,62,82,83,03,03,13,23,23,63

21、,63,63,73,83,84,1Public transportation instead of taxiTravel without checked-in luggage or reducing the luggage weightRenting electric or hybrid vehiclesCarpooling instead of individual tripsSustainable group activities as part of meetings agendaTrain instead of planeStaying in sustainable hotelsSus

22、tainable travel behavior on the roadRenting compact fuel-efficient vehicles instead of SUVsReducing number of daytripsEconomy class instead of businessLimiting number of employees on the same tripReducing travel volumeDirect flights instead of connectingCombining several trips in oneVirtual meetings

23、 instead of travelThe list of sustainable travel options promoted by the companies is led by virtual meetings,followed by combining trips and flying direct.The least popular options are related to the use of public transport and reducing luggage weight.Promotion of sustainable travelWhen it comes to

24、 promoting sustainable travel,active education and recommendations of sustainable options at the time of booking are most popular.3%3%10%17%27%28%43%55%55%0%10%20%30%40%50%60%Incentives and rewards for sustainable choicesExclusion of unsustainable travel optionsSetting carbon budget for travelRestri

25、ction of unsustainable travel optionsTools to support sustainable travel optionsProviding carbon emissions calculatorSustainable travel options when travelingSustainable travel options when bookingActive educationHOMEDont know42%No,and not considering33%No,but considering doing so22%Yes 3%Sustainabl

26、e aviation fuel6 in 10 travel buyers are familiar with sustainable aviation fuel(SAF),but only 3%are currently using it.The number is expected to increase,with 22%considering the purchase of SAF in the future.Do you purchase sustainable aviation fuel?HOMETraveler education on human traffickingOnly a

27、 quarter of respondents educate business travelers on human trafficking and women and children exploitation.HOMEDont know19%No54%Yes27%Sustainability metrics11%13%15%18%24%26%31%35%36%43%73%75%73%64%64%62%53%47%55%45%16%12%12%19%12%12%16%19%8%12%Traveler requests for sustainable optionsTraveler sati

28、sfaction with sustainable travel optionsSustainable travel options usage and change over timeNumber of partners with sustainability certificationsTraveler engagement with sustainability communicationNumber of trips substituted by videoconferencingTotal cost of travel,including cost of carbon emissio

29、nsCarbon emissions offsetCarbon emissionsSustainability related questions in RFPsUse it todayDont use it but wish I hadDont use it and dont need itHOMETheres a lot to be done to measure travel sustainability.Travel buyers see a particularly large gap when it comes to understanding traveler interest

30、in sustainability.Three quarters would like to have data on traveler requests for green options,actual use of these options and traveler satisfaction.Carbon emissions targets44%of travel buyers report their companies having science-based targets to reduce carbon emissions;20%plan to introduce them s

31、hortly.The approaches range from small short-term reduction plans to major cuts in carbon emissions in the next 20 to 30 years.HOMEDont know27%No,and no plans to introduce9%No,but currently working on this20%Yes44%Knowledge on sustainabilityTheir TMC is the primary source of knowledge on travel sust

32、ainability for 8 in 10 travel buyers,followed by travel industry publications and travel suppliers.4%20%20%52%57%59%72%77%81%NoneSocial mediaOther TMCsIndustry peersConferences and eventsIndustry associationsTravel suppliersIndustry publicationsYour TMCHOMEBenefitsof sustainable travel program8%19%1

33、6%18%27%41%41%39%57%58%52%47%32%29%24%15%16%8%13%9%4%4%4%5%4%5%Regulatory,financial and tax benefitsReduced travel spendImproved traveler satisfaction and wellbeingCorporate culture,personnel recruitment and retentionEnhanced company reputation and competitivenessCare about the future of the planetE

34、xtremely importantVery importantModerately importantSlightly importantNot at all importantHOMEA sustainable travel program brings plenty of benefits,care about the future of the planet being just one of them.It enhances a companys image,plays a role in personnel recruitment and boosts traveler satis

35、faction.Challengesof sustainable travel program developmentHOMEThe biggest challenge to developing a sustainable travel program is traveler education.Lack of access to the right tools and best practices doesnt help either.23%37%39%40%53%56%61%Getting leadership supportTime to take on additional work

36、Financial resourcesProving value to stakeholdersObtaining industry best practicesHaving the right toolsEducating travelersWe have carefully researched and checked the information contained.However,we do not accept any liability for any damage or loss as a result of the use of the information contained in this article.Natalia TretyakevichSr.Manager,Research and IntelligenceMallorca,ESnatalia.tretyakevichbcdtravel.euMiriam MoscoviciSr.Director,Research and InnovationColorado,USASURVIEW