semrush：2024年AI企業內容營銷報告（英文版）（148頁）.pdf

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1、Transforming Small Business Content MarketingThe 2024 ReportThinkAIBig WithThe State of AI.2024 Report02The challenges of generating organic traffic and leads with content just melting away as your website climbs up the rankings and into the view of your customers.Big brands,multinational corporatio

2、ns,and household names have always had the resources to go big on their content marketing campaigns.But Artificial Intelligence(AI)is now powerful enough to help smaller businesses ramp up their SEO,build better content strategies,and drive bigger results.Imagine,for a second,being able to compete o

3、n a level playing field with some of the biggest brands in your industry.Featuring expert and influencer commentary plus an interactive AI Assistant built directly into our report.The State of AI.2024 Report03In this definitive small business report on AI and content marketing in 2024,you will:12345

4、6Learn how to grow organic traffic,rank higher,and improve your ROI with AI technologyFind out what consumers actually think about human-written vs.AI-generated copyDiscover the top trends in AI content marketing for 2024 according to industry expertsGet access to the top AI prompts for content writ

5、ing and SEOSee how 2,600+SMBs are using AI for content marketingExplore revealing industry benchmarks and successful practices from early adopters04Table of Contents05 Part One:Industry Survey Overview59 Part Two:Content Marketing and AI Trends for 202497 Part Three:Humans Go Head to Head Against AI

6、 Writers115 Part Four:The AI Prompts Library for Content Marketing and SEOGot questions?Or would you like a summary of this section?Our Al chat is here to help you dive deeper into the report.Ask away!part oneThe State of AI.2024 Report05In 2023,we carried out a survey of more than 2,600 businesses,

7、from all over the world and across many different industries.Our aim was to understand who is using AI in their content marketing and SEO,how they are using it,and how its working out for them.Industry Survey Overview06The State of AI.2024 ReportWho Did We Talk to?47%of our survey respondents were m

8、icro-businesses(1-9 employees)and 30%worked in small businesses(10-49 employees).In total,that means 76%of the respondents were from companies that comprise fewer than 50 people.More than half of our respondents(55%)classified themselves as business owners or founders.The next biggest cohort was mar

9、keting managers(11%),followed by CEOs(8%).Most other respondents were in other marketing roles,such as content marketing manager,social media manager,marketing director,etc.Micro-business(1 to 9 employees)Small business(10 to 49 employees)30%46%16%7%1%Medium-sized business(50 to 249 employees)Large

10、business(250 employees and more)Agency07The State of AI.2024 ReportCompany sizeBusiness owner/Founder55%Marketing manager11%CEO8%Marketing specialist5%Business director/General manager4%Marketing director3%Content marketing manager2%Copywriter/Content writer2%Social media manager2%SEO specialist1%CM

11、O1%Business development manager1%Content marketing specialist1%Content marketing strategist1%Head of SEO1%Other3%08The State of AI.2024 ReportRespondent roleYesNo67%33%09The State of AI.2024 ReportWhat We UncoveredThe majority of respondents(67%)are using AI tools for content marketing and/or SEO.Th

12、e rest are not.Are you using any AI tools for content marketing and/or SEO?10The State of AI.2024 ReportFirst,we wanted to know why people have decided NOT to use AI tools in their content marketing or SEO.It turns out that 35%simply didnt know it was an option.But what about the 65%who know about i

13、t and havent started using it?For 37%of respondents,it comes down to a lack of training or understanding of how to use these tools in the right way A further 31%are more worried about the originality of the final results,and 30%say the same about quality.Businesses That Dont Use AI for Content:Key I

14、nsightsYesNo65%35%11The State of AI.2024 ReportWere you aware that AI can assist in content marketing and SEO prior to this survey?I dont understand how to use them the right way37%I am concerned about the originality of content created by AI31%I am concerned about the quality of content produced by

15、 AI30%Im concerned about potential legal issues related to AI-generated content25%I dont have any extra budget for AI tools24%I just dont think I need it20%Im not sure content created by AI can rank in search engines14%Other4%12The State of AI.2024 ReportWhat stops you from using AI tools for conten

16、t marketing?AverageEffectiveVery effectiveNot effective42%38%11%9%AverageEffectiveVery effectiveNot effective46%32%12%9%13The State of AI.2024 ReportHow Content Marketing Performs Without AINext,lets take a look at some performance metrics for businesses that dont use AI in their content marketing.J

17、ust under half(49%)rate their content marketing efforts as being effective or very effective A significant number(43%)feel their content marketing efforts are only average.And 11%think they are ineffective.We can see similar results when our respondents reflect on their efforts to rank and attract o

18、rganic traffic(SEO).Just 9%consider their work to be very effectiveand most(46%)say their efforts are average.Content marketing performance overallSuccess in attracting organic traffic(SEO)40%50%42%23%37%20%1%TrafficSocial media engagement and sharesConversions and leadsOn-page engagementRevenue gen

19、erated by content(content ROI)RankingsMedia mentions and backlinksOther55%14The State of AI.2024 ReportHow content performance is measured(metrics used)15The State of AI.2024 ReportHow Content Marketers Produce Content Without AIAs you may have experienced,in smaller marketing teams with smaller bud

20、gets,most of the content writing gets done in-house.Nearly 8 in 10 reported that they write the content themselves.Then 17%say they have an in-house writer and 14%work with freelancers.If we drill down and look at the time it takes to write long-form content pieces like blog articles,40%are very spe

21、edy,saying they take less than one hour.Then 38%say this kind of writing takes 2-3 hours.79%17%14%2%I write it myselfI have an in-house writerI work with freelance writersOther16The State of AI.2024 ReportHow respondents write content48%15%4%2%Less than 5 hours5-10 hours11-20 hours21-40 hoursMore th

22、an 40 hours32%17The State of AI.2024 ReportHow long respondents spend per week on writing content40%12%5%2%1%2%Less than 1 hour2-3 hours4-5 hours6-8 hours8+hoursAt least a few daysOver a week38%18The State of AI.2024 ReportHow long it takes to write along-form content piece(e.g.,a blog post)19The St

23、ate of AI.2024 ReportOf the one-third of respondents who dont use AI in their content production,71%have a monthly content marketing budget of under$1,000.Just 12%have a budget of$1,000-$2,000.Very few respondents spend more.Budgets and Content Production Costs Without AILess than$1,00071%$1,000-$2,

24、00012%$2,001-$4,0008%$4,001-$6,0004%$6,001-$10,0003%$10,001-$20,0001%Over$20,0001%20The State of AI.2024 ReportIf we drill into the cost of a single item like a long-form content piece,the numbers look like this:The average monthly content marketing budgetI always write them myself61%Less than$10016

25、%$100-$30010%$300-$5007%$500-$7002%$700-$1,2001%$1,200-$1,5001%$1,500-$2,0001%Over$3,0000%Over$2,0000%21The State of AI.2024 ReportThe average cost of a single long-form content piece(e.g.,a blog post)57%34%9%YesIm not sureNo22The State of AI.2024 ReportThe Future:Might Non-adopters Reconsider Their

26、 Use of AI?Just 9%of respondents remain staunchly averse to the idea of using any form of AI in their content marketing or SEO.The rest are open to reconsidering or are still undecided.Are you open to reconsidering the use of AI for content in the future?Real-life proof that AI-generated content is

27、original and can rank46%AI tools becoming easier to use and understand45%Reduction in the cost of AI tools38%Increase in the quality of AI-generated content36%AI content becoming more flexible(e.g.,for writing in my own tone of voice)35%Other6%23The State of AI.2024 ReportSo,what developments in AI

28、technology would change their minds?What developments in AI content tools would prompt you to start using them?24The State of AI.2024 ReportMarketers Who Use AI:Breaking Down the NumbersIn the next section,we look at marketers who DO use AI in their SEO and content marketing efforts.We explore the r

29、esults they are getting and how this all compares to the work they were doing in the pre-AI world.EffectiveAverageVery effectiveNot effective45%26%26%2%EffectiveAverageVery effectiveNot effective38%32%23%7%25The State of AI.2024 ReportMeasuring Content Marketing PerformanceAn impressive 71%of market

30、ers who use AI rate their content marketing efforts as very effective or effective.Approximately one-quarter say performance is average.Notably,just 2%say their efforts are ineffective.And its a similar story when it comes to SEO effectiveness.In total,61%of marketers say their efforts related to ra

31、nking and attracting organic traffic are very effective or effective.Content marketing performance overallHow current content marketing efforts relate to ranking and attracting organic traffic(SEO)Traffic66%Social media engagement and shares58%Conversions and leads50%On-page engagement48%Rankings43%

32、Revenue generated by content(content ROI)38%Media mentions and backlinks29%26The State of AI.2024 ReportHow Do They Measure Content Performance?Metrics businesses use to track their content marketing results27The State of AI.2024 ReportIn this section of the survey,we asked respondents who currently

33、 use AI tools to help them with their marketing to think back to before they used these tools.First,we looked at the amount of time spent on content production without AI tools:How Things Used to Be Before AI Content Tools39%24%9%4%5-10 hours11-20 hoursLess than 5 hours21-40 hoursMore than 40 hours2

34、4%28The State of AI.2024 ReportWeekly time spent on content production before using AI35%13%8%3%1%2-3 hours4-5 hoursLess than 1 hour6-8 hours8+hoursAt least a few daysOver a week24%16%29The State of AI.2024 ReportThis is how much time people used to spend on writing long-form blog posts:Time spent o

35、n long-form blog writing before using AII always write it myself46%$100-$30017%Less than$10015%$300-$50010%$500-$7005%$700-$1,2003%$1,200-$1,5002%$1,500-$2,0001%Over$3,0001%Over$2,0001%30The State of AI.2024 ReportAnd this is how much it would cost:Average cost to produce long-form content before us

36、ing AI48%9%6%2%2%Less than$1,000$1,000-$2,000$2,001-$4,000$4,001-$6,000$6,001-$10,000$10,001-$20,000Over$20,00020%13%31The State of AI.2024 ReportFinally,we looked at the budgets they were working with before they were using AI tools:Monthly content production budgets without AI40%16%6%2%Less than 5

37、 hours5-10 hours11-20 hours21-40 hoursMore than 40 hours36%32The State of AI.2024 ReportWhat Content Production Looks Like When Using AINow lets look at how its going for marketers who are currently using AI tools in their content marketing and SEOHow long respondents spend on content production wit

38、h AI per week36%14%8%4%1%2%Less than 1 hour2-3 hours4-5 hours6-8 hours8+hoursAt least a few daysOver a week35%33The State of AI.2024 ReportWeekly content production time when using AI tools$0I dont spend additional money because Im using AI51%$100-$30026%$300-$5009%$500-$7005%$700-$1,2004%$1,200-$1,

39、5002%$1,500-$2,0001%Over$2,0001%34The State of AI.2024 ReportCost to create a single long-form content piece(e.g.,a blog post)using AI toolsLess than$1,00058%$1,000-$2,00017%$2,001-$4,0009%$4,001-$6,0008%$6,001-$10,0004%$10,001-$20,0002%Over$20,0001%35The State of AI.2024 ReportMonthly content produ

40、ction budget using AI toolsSatisfied46%Very satisfied32%Neutral19%Not satisfied2%36The State of AI.2024 ReportHow Companies Use AI Tools for Content Marketing and SEOLets look at how businesses are using AI tools for their content marketing processes A full 78%of respondents are satisfied or very sa

41、tisfied with their AI tools.Level of satisfaction with AI toolsIts also worth digging into what people are using their AI content marketing tools for.Note that respondents could select as many options as were necessary:Researching content and topic ideas58%Rewriting and paraphrasing text52%Writing c

42、ontent from scratch50%Creating a content marketing strategy47%Expanding textadding more content and ideas40%Creating content outlines39%Optimizing copy for target keywords33%Audience research30%Improving the copys readability29%Creating content briefs27%Improving the copys tone of voice26%Writing me

43、ta tags23%Optimizing written content for a specific audience23%Creating visual content(images,video)23%Avoiding plagiarism20%Grouping and clustering keywords16%Content localization and translation9%37The State of AI.2024 ReportWhat AI content tools are used for38The State of AI.2024 ReportWe also lo

44、oked at the types of content people are creating with AI tools and how they are measuring success.As you might expect,the top 5 results consist of the usual suspects:Blog articles(58%),social posts(55%),short articles(49%),short videos(31%)and email(29%).Blog posts58%Social media posts55%Short artic

45、les49%Short videos31%Email/Newsletters29%Images28%Product descriptions25%Landing pages20%Ads18%Long videos18%Creative writing(e.g.,stories)16%Ebooks14%Case studies9%White papers7%Audio7%Quizzes7%Other1%39The State of AI.2024 ReportBusinesses are making the following types of content with AII tend to

46、 do multi-step prompts and ask many additional questions when talking to AI(for example,sharing content pieces I wrote myself so that it understands my tone of voice)49%My prompts are usually short(1-2 steps)and simple42%I use different prompting techniques(for example,asking AI to act like a conten

47、t writer)41%I feed AI different information33%I dont write prompts that much5%Not sure2%Other1%40The State of AI.2024 ReportWe also wanted to know how marketers tend to interact with AI chat tools and structure their prompts.How businesses are building AI promptsI also use analytics tools(e.g.,Googl

48、e Analytics)50%I also use specialized SEO tools(e.g.,Semrush)42%I also use specialized social media tools36%I also use other specialized(non-AI)content marketing tools28%I dont use other tools13%Other1%41The State of AI.2024 ReportNext,its also interesting to see how marketers are using these tools

49、alongside others in their marketing tech stack.How businesses integrate different tools when using AI for contentI review it myself in terms of the tone of voice,writing style,etc73%I fact-check the information in the AI-generated content48%I have an editor/content specialist who reviews it24%I work

50、 with a subject matter expert to fact-check and review the content23%I dont usually do many revisions of AI-generated content7%Other1%42The State of AI.2024 ReportWe also wanted to see how marketers implemented quality control.Heres how they review content:How respondents check the quality of AI-gen

51、erated content43The State of AI.2024 ReportIts time to see how AI content and SEO marketers performed.Lets start with perceptions of content quality.The Results of Using AI for Content Moderate improvementSignificant improvementNo changeModerate decline47%32%13%5%Not sure2%Significant decline1%Moder

52、ate improvementNo changeSignificant improvementNot sure43%24%22%8%Moderate decline3%Significant decline1%44The State of AI.2024 ReportWe saw that 79%of businesses report an increase in content quality when using AI tools.For the 30%of respondents who dont use AI because they are worried about the qu

53、ality of the output,this should be eye-opening:Respondents perception of content quality when using AI toolsHow AI content affects SEO performanceAnd how is the AI-generated content doing in terms of SEO?65%report an improvement in their SEO results.22%11%10%36%3%Yes,a few timesYes,a lotYes,at least

54、 onceI havent tried it/I dont track rankingsNo,but my other content doesnt rank eitherNo,while my other content ranks18%45The State of AI.2024 ReportWe then asked if our respondents had been able to rank on search engines and generate organic traffic with AI content.76%saw their AI-generated content

55、 rank at least once.58%of all respondents also claimed it happened at least a few times.Whether AI content is ranking in search26%7%3%39%2%1-2 monthsLess than one month2-3 months3-4 months5-6 months6+months23%46The State of AI.2024 ReportWe also saw that 65%saw their content rank in two months or le

56、ss.How long it takes to rank with AI-generated contentYes,I see a moderate ROI increaseYes,I see a significant ROI increase compared to when we dont use AI tools29%39%21%10%1%I think my content marketing ROI stayed more or less the sameIm not sureI think my content marketing ROI decreased47The State

57、 of AI.2024 ReportNext,68%of businesses report an increased return on investment(ROI)in content marketing and SEO thanks to using AI.SEO and content marketing ROI for AI contentWe create more content,faster68%We save time on content production and focus our efforts elsewhere57%We save money on conte

58、nt writing and editing48%We generate more engagement with our content34%We drive more traffic from social media and other sources34%We rank faster and generate more organic traffic32%Our content became more personalized18%Other0%48The State of AI.2024 ReportThe top 3 reasons why AI can boost your co

59、ntent marketing ROI relate to faster content creation times(68%),the ability to focus attention elsewhere(57%),and saving money on content creation(48%).How AI content boosts SEO and content ROIIm worried that content created by AI is not original42%Its hard to integrate my unique tone of voice when

60、 using AI36%There is no real-life data on target keywords31%There is a decrease in the content quality22%Content created with AI is harder to rank in search engines21%Content created with AI doesnt generate engagement and doesnt get shared21%Most AI tools are not that convenient to use and customize

61、15%AI doesnt create content thats relevant to my audience10%AI is hard to use and understand7%Other2%49The State of AI.2024 ReportOur AI-first marketers said they face a number of challenges when using the content.These included the content not being original(42%),difficulty in integrating tone of v

62、oice(36%),and lack of data on target keywords(31%).Challenges in using AI for content production 68%22%10%YesNot sureNo50The State of AI.2024 ReportFuture Plans for Using AI Content ToolsHow are businesses going to use AI SEO and content marketing in the future?A majority(68%)are planning on investi

63、ng in AI tools for content marketing and SEO.Are you planning to invest in AI tools for content marketing and SEO in the near future?Specialized AI writing tools optimized for content creation55%Specialized AI tools that offer SEO data54%Image generators53%Video generators52%Audio generators22%Other

64、2%51The State of AI.2024 ReportHere are the new tools they may try out:The AI tools businesses are looking to try in 202452The State of AI.2024 ReportA Summary of the Results:AI Content PerformanceLets see whether AI can indeed generate positive results for small businesses based on our findings.53T

65、he State of AI.2024 ReportWe compared businesses that use AI content tools with those that dont and analyzed the content marketing and SEO performance they report.The result?Those who use AI in their content marketing claim to have better content marketing results than those who do not.Among busines

66、ses that claim to be extremely successful in content marketing,82%are using AI content tools.At the same time,only 35%of companies that dont achieve content marketing success use AI.Content Marketing and SEO EffectivenessSimilarly,83%of companies that claim to be highly effective in SEO use AI conte

67、nt tools.Are you using any AI tools for content marketing and/or SEOHow would you rate your current content marketing efforts?Very effectiveEffectiveAverageNot effectiveYes82%71%57%35%No18%29%43%65%Are you using any AI tools for content marketing and/or SEOHow would you rate your current efforts rel

68、ated to ranking and attracting organic traffic(SEO)?Very effectiveEffectiveAverageNot effectiveYes82%71%57%35%No18%29%43%65%54The State of AI.2024 ReportLess than 1 hour2-3 hours 3 hours4-5 hours36%35%28%14%6-8 hours8+hoursAt least a few daysOver a week8%4%2%1%3 hours2-3 hours4-5 hoursLess than 1 ho

69、ur49%35%24%16%6-8 hours8+hoursAt least a few daysOver a week13%8%3%1%Less than 1 hour2-3 hours 3 hours4-5 hours40%38%22%12%6-8 hours8+hoursAt least a few daysOver a week5%2%2%1%55The State of AI.2024 ReportContent Production Resources and Content QualityThe average time spent on writing a single lon

70、g-form blog postAfter using AI toolsThose who dont use AI toolsBefore using AI toolsLess than 5 hours5-10 hours 10 hours11-20 hours40%36%24%16%21-40 hoursMore than 40 hours6%2%5-10 hours 10 hoursLess than 5 hours11-20 hours39%37%24%24%21-40 hoursMore than 40 hours9%4%Less than 5 hours5-10 hours 10 h

71、ours11-20 hours48%32%20%15%21-40 hoursMore than 40 hours4%2%56The State of AI.2024 ReportThe average weekly time spent on content productionAfter using AI toolsThose who dont use AI toolsBefore using AI toolsSimilarly,40%of companies using AI now spend less than 5 hours on content per week vs.24%bef

72、ore they started using AI.57The State of AI.2024 ReportInterestingly,40%of businesses that still dont use AI claim to create blog posts in under one hour,and 48%say they spend less than 5 hours a week on content marketing.But,as we already saw,these companies tend to be less effective in their conte

73、nt marketing and SEO efforts.This can suggest that AI will not only save your resources,it can also make your content more successful.This is also confirmed by the data:we saw that 79%of businesses see an improvement in content quality thanks to AI.However,this increase in quality can only happen if

74、 you maintain human oversight of AI content production.93%of businesses we surveyed have a certain process for reviewing AI copyfrom optimizing it for tone of voice and style to working with subject matter experts and editors.On top of that,researching topics and content ideas is the most common way

75、 of using AI for content marketing.And creating a content strategy is the fourth most popular use case.This suggests that AI can be much more than a tool for writing quick copy.Wondering how your business can achieve this?Keep reading to find out.The State of AI.2024 Report58takeawaysAs you can see,

76、using AI for content can open a whole new world of opportunities for small businesses.It offers wider benefits beyond cutting time and costs.For instance:68%of companies saw an increase in content marketing ROI thanks to using AI65%of them also saw an improvement in their SEO results when using AI76

77、%of businesses report having their AI-generated content rank at least onceWe also saw that using AI the right way involves building efficient prompts,reviewing AI-generated content,and leveraging other marketing toolsamong other things.Lets see what industry experts have to say about it and what AI

78、content trends will take place this year.The State of AI.2024 Report59part twoWe talked to seven content marketing experts who shared their key tips for leveraging AI content tools.Lets see what to include in your 2024 strategy.Content Marketing and AI Trends for 2024Got questions?Or would you like

79、a summary of this section?Our Al chat is here to help you dive deeper into the report.Ask away!60The State of AI.2024 Report01Trend One:AI Should Be Used by Humans for HumansBy Michael Brenner,Content Marketing Leader and Founder,Marketing Insider Group(MIG) State of AI.2024 Report61takeawaysDont us

80、e AI to replace writers,embrace it to improve written contentReduce research and preparation time to focus on writingCutting costs can mean reduced qualitybe mindful of how you employ AI tools01020362The State of AI.2024 ReportTheres been so much talk about AI stealing jobs and taking over the marke

81、ting industry.At MIG,weve actually embraced AI to revolutionize the way we write.Not to save time or costs,but to improve the quality of what we do.We use AI to help us understand our audience better,to spot the most important trends,and to find data and research that would normally take us more tim

82、e.All this helps us to spend more time on what we do best:writing.The best content is written by humans for humans.After AI helps us lay the groundwork,our in-house writers step in to add stories,depth,and visual support to each piece of content.We also added extra editorial reviews,where our writer

83、s team up to cross-analyze articles and measure up to a higher standard.63The State of AI.2024 ReportSo,while some folks in the marketing world are looking at AI exclusively as a way to cut costs and save time,we think that only adds to a“race to the bottom”of quality.Instead,were using technology t

84、he way it was meant to be used:to make us and our clients better,more successful,and more human.64The State of AI.2024 Report02Trend Two:AI Raising the Bar for SEO Content and User SatisfactionBy Kyle Byers,Director of Growth Marketing at S State of AI.2024 Report65takeawaysAI tools will have divers

85、e effects on content quality and user expectationsBe sure to focus on Experience,Expertise,Authoritativeness,and Trustworthiness so that content stays relevant and resonates with your audienceExpect some competition from Googles Search Generative Experience,as it will be providing AI-generated searc

86、h results01020366The State of AI.2024 ReportAI will significantly improve SEO content quality and user expectations.When it comes to competitive keywords,topics,and platforms,AI is raising the bar on what you can and must do.But despite this,there is likely to be more low-quality content created in

87、2024 than ever before.After all,many brands will see AI as a fast and easy way to create content,and will do so without skilled writers or editors at the helm.Lets look at what will probably play out:First,generative AI tools like ContentShake AI and ChatGPT are making it easier for teams of any siz

88、e to create content at scale.Second,now that content isnt always created by humans,its more important than ever to demonstrate that there was some human involvement.67The State of AI.2024 ReportGoogle,with a continuing focus on E-E-A-T(Experience,Expertise,Authoritativeness,and Trustworthiness),unde

89、rscores how important this is.Those same signals are what users are looking for.They crave accurate,authentic content.Finally,soon well all have a new competitor in the SERPs:Googles Search Generative Experience,which displays AI answers for many search queries.To compete against that,content market

90、ers should provide experiences that cant be easily replaced by simple AI summaries.Your work needs to be more compelling to users than ever.Well see more multimedia embeds,interactive elements,incredible levels of detail,engaging pace,and personality included in the content.Not to mention,unique con

91、tributors and insights,and original research.68The State of AI.2024 ReportTrend Three:AI Inducing a Creator Countermovement By Melanie Deziel,Speaker,Author,Co-Founder of Creator KThe State of AI.2024 Report69takeawaysMarketers will inject more personalization into their work to counter the content

92、created by AI generative toolsIts important to recognize that AI tools cant replace good marketersspeed and scale of production is not the most important metricFocus on what makes our content human to connect more deeply with our audiences01020370The State of AI.2024 ReportIn 2024,well start to see

93、content creators and marketers become more personal and more vulnerable with their work.This will act as an antidote to all the sterile and mass-produced content currently flooding the market.Sheer volume of content hasnt been a truly worthy differentiator in many years.And yet,Ive watched countless

94、 companies and services pop up in the last 24 months with quantity as their primaryif not onlyvalue proposition:Install this plug-in,and you can 10 x your content output.Upload your content to this tool and youll get 300 derivative pieces of content for social.Enter some keywords on our platform and

95、 well spit out 50 blog posts,ready to publish.71The State of AI.2024 ReportDont misunderstand:tools powered by AI certainly have the potential to save us time and make us more productive.But theyre not a replacement for the work we do.Truthfully,very few of us suffer from the problem of“not enough c

96、ontent.”Most of us are experiencing a deficit of connection,resonance,and impact.We dont need more marketing contentas my friend and Creator Kitchen Co-Founder Jay Acunzo sayswe need to make content that matters more.And if what we truly need is to create content that resonates more deeply,connects

97、more authentically,and impacts both our companies and communities,were going to need more than bots,automation,and large language models to make that happen.In 2024,what content marketers need to do to stand out is to practice bringing our most human selves into our work.We need to show up with vuln

98、erability,transparency,and candor.72The State of AI.2024 ReportWe need to recognize the power of our lived experience and share personal stories and lessonsinstead of citing overused case studies and simply relaying the stories of big names and even bigger brands.Stop sharing Steve Jobs story as an

99、example of innovation.Instead,search deep within your own career,company,and community for remarkable stories to tell.We need to anchor our content in our specific and unique reality,instead of sharing generalities,hypotheticals,and platitudes.Because lets be honest:Not a single marketer really need

100、s to be told one more time that“if you try to sell to everyone,you end up selling to no one.”And even if they did,they can easily find 10,000 other blog posts to tell them that.You dont want to be 10,001.Im framing this rise in more vulnerable and human content as my prediction for 2024,but its also

101、 my hope for 2024.Join me in making sure were letting the humans take the lead on connecting with other humans.73The State of AI.2024 ReportTrend Four:AI Can and Will Boost Your SEOWhen Used the Right WayBy Margarita Loktionova,Content Marketing Lead at S State of AI.2024 Report74takeawaysAI is prov

102、en to offer benefits for SEO and content marketingHowever,you should combine it with other tools and human oversightThere are more applications of AI for SEO than you might think01020375The State of AI.2024 ReportAI-generated content can and will help you get organic traffic and leadsand this is con

103、firmed by the real-life experience of real small businesses.The Semrush industry survey revealed that the majority(65%)of businesses report an improvement in their SEO performance thanks to AI.And among companies that claim to be most effective with their SEO efforts,83%are using AI tools.All this c

104、onfirms that AI offers unprecedented benefits for companies wishing to grow their online presence.This is especially true for small businesses.76The State of AI.2024 ReportTraditionally limited in their resources,they can now afford to compete with bigger companies.Quoting Michelle Halvorsen,a Semru

105、sh customer:As a self-trained marketer,I find AI has increased my knowledge as I can use it to inform my practice.I still have to be creative,but as the only marketing person in the company,its like having a team alongside me.But can you simply lay back and fully rely on AI to create high-ranking co

106、ntent for you?Probably not.Lets unpack this.Michelle Halvorsen,CMO at Applicable Limited77The State of AI.2024 ReportWhat Google cares about is providing relevant,comprehensive,and original content to searchers.Hence,AI-generated or not,your content has to fully answer the question of the user,creat

107、e a great reader experience,and be based on real life.I see it as a synergy and collective work of AI tools,subject matter experts(SMEs),and writers.As of now,Google has a neutral policy towards AI and it doesnt penalize AI copy.For instance,you can run an interview with a subject matter expert or c

108、onduct a survey with your customers and feed AI the insights you have collected to write the actual piece.Then,you can work with a writer and/or editor to make this copy more human,e.g.,by adding case studies,visuals,stories,humor,and so on.178The State of AI.2024 ReportFor instance,you can use AI t

109、o:Generate headline and content ideas around your topics and keywords Cluster and group your keywords Optimize your drafts for the selected keywords Find gaps and opportunities in your content plans Identify interlinking opportunities Research each topic in depth and make your content more comprehen

110、sive Optimize your meta tags and other elementsAnd more.However,AI doesnt eliminate the need for sourcing additional data and running further research.For instance,many AI tools like ChatGPT dont provide real-time data on target keywords(their search volume,keyword difficulty,and so on).Similarly,Ch

111、atGPT cant offer comprehensive insights on search intentthe content expectations of users typing your target keywords.To address this,you can combine SEO tools like those offered by Semrush with manual research and AI tools for research,optimization,and writing purposes.You can also try specialized

112、content tools like ContentShake AI,which combines Semrushs SEO data with ChatGPTs content creation capabilities.2AI tools like ChatGPT have numerous applications for SEOmore than many might think in fact.79The State of AI.2024 ReportFor instance,this recent study uncovered several strategies for enh

113、ancing the visibility of lower-ranked websites in AI search rankings.These techniques involve citing reliable sources,integrating relevant quotations,and incorporating statistical information.3In addition,businesses should monitor emerging search trends,including different AI-driven search optimizat

114、ion methods.80The State of AI.2024 ReportTo summarize,AI tools can streamline various SEO tasks,aiding businesses of any size.However,it requires a smarter approach with a focus on providing value for users and leveraging real-life data.81The State of AI.2024 ReportTrend Five:The Click-Through Rates

115、 in Search Are the Priorityand AI Can HelpBy Andy Crestodina,Co-Founder and CMO at Orbit M State of AI.2024 Report82takeawaysImproving your CTRs in search can bring significant traffic winsDont stop at analyzing rankings when assessing SEO performanceAI can help you identify content that could be op

116、timized to boost CTRs01020383The State of AI.2024 ReportLast year,we talked about the growing importance of click-through rates(CTRs)in search.This trend remains essential for 2024.Search engines aim to answer searchers questions more efficiently by offering featured snippets,related questions,and k

117、nowledge panels in search results.And,soon enough,via Googles Search Generative Experience.As a result,people might be less motivated to click through to see your website pages.You can address this by creating memorable experiences with your content,leveraging other content formats(e.g.,SEO-optimize

118、d video),and opting for diversified content promotion tactics.However,whats new this year is that you can use AI to increase the CTRs by adding quick yet meaningful fixes to your content.For instance,you can use the following workflow to find pages whose CTRs can be improved by tweaking the title ta

119、gs:1.Head to your Google Search Console account and open the“Search results”tab.2.Export your data in a CSV fileshowing the website URLs,average positions,and CTRs.3.Upload this file to AI and ask it to find URLs that have lower-than-expected CTRs based on their average position.84The State of AI.20

120、24 ReportHeres the prompt you can use:After getting a list of such pages,you can think of ideas for spicing up their title tags.For instance,you could make them sound more engaging and optimize them for search intent.This can make a big difference!You are an SEO,expert at analyzing search performanc

121、e and maximizing engagement within SERPs.Which of the following pages has lower-than-expected CTRs based on their average search position?85The State of AI.2024 ReportTrend Six:Getting Ready for Lights,Camera,AI Video Content By Ross Simmonds,CEO of F State of AI.2024 Report86takeawaysAI videos will

122、 continue to grow in sophistication and even blend in with other non-AI video contentWe see a rise in new types of video content,including AI avatars and AI-powered webinarsAI will help sales teams target customers with personalized video content01020387The State of AI.2024 ReportIn 2024,we are goin

123、g to see the rise of AI-supported video content.A lot of people might read that and immediately think Im talking about AI animation and AI-supported effects on the back of Midjourney.But in reality,Im talking about top-to-bottom AI-created video experiences that include everything from talking head

124、videos that are actually synthetic avatars using synthetic voice to AI-powered webinars.AI video content is possible thanks to the technologies allowing us to create our very own deep fake that acts,talks,and shows up as us in different formats and channels.AI-powered video is already taking over co

125、ntent channels like YouTube,Spotify,and TikTok.But very few are aware that the content they love is nothing more than artificial intelligence.88The State of AI.2024 ReportIn B2B,I think the rise of AI-driven video will have a huge impact on sales teams and executives who send mass communication to t

126、arget customers.Imagine a video in your inbox with a talking head,but instead of being an actual person in the bottom corner,it is an avatar that uses synthetic human audio.This avatar might say things associated with a personalized experience such as“Hey Insert Your Name Here,How are you?”This is c

127、oming to an inbox near all of us very soon.Brands and people will need to act accordingly.Video supported by AI is here,and its about to explode.89The State of AI.2024 ReportTrend Seven:AI Can Help Attract More Listeners to Your Podcast By Joo Amaro,Co-Founder of P State of AI.2024 Report90takeaways

128、AI is transforming other areas of content marketingincluding audio contentPodcasting continues to grow and is becoming a useful content marketing tool for brands of all sizesOrganic ranking can be a challenge,but AI tools can help repurpose content for SEO01020391The State of AI.2024 ReportPodcastin

129、g is one of the fastest-growing media formats in the world,with over 4 million podcasts available as of 2023.Podcast listeners are also highly engaged,spending more than 7h per week listening to podcasts.However,creating a successful podcast can be quite demanding.Planning,producing,and editing your

130、 podcast on a regular basis requires serious commitment.And,growing a fan base and reaching your audience can be an even more challenging task.Podcasts are discoverable on search,as Google can parse the spoken words within podcasts and surface relevant episodes based on the users queryalongside text

131、 and video results.But Google does not index every podcast episode that exists on the web.92The State of AI.2024 ReportIt only indexes podcasts that have a valid RSS feed that describes the show and its episodes.They should also be accessible to Google without requiring a password or any other restr

132、iction.Creating written content can significantly help podcasters rank higher on Google and other search engines:A study by play3media found that just transcribing podcast episodes led to a 6.68%boost in search traffic.The team at Moz noticed a 15%rise in organic traffic and,impressively,up to a 50%

133、increase in keyword rankings after incorporating transcripts into the Davis Phinney Foundation podcast website.Heres where AI content repurposing tools like Podsqueeze come in.They automatically repurpose podcast episodes into transcripts,show notes,blogs and social media posts,newsletters,video cli

134、ps,and more.According to Ana Xavier,Podcast Marketing Expert at The Podcast Space,small business owners have been especially keen on using AI for podcasting.Xavier shared with us how before 2023,about 75%of audited podcasts show notes averaged 200-300 charactersproviding little to no context to the

135、episode.Today,that figure has surged to 2,500,a change they discovered was linked to the use of AI tools.93The State of AI.2024 ReportTrend Eight:AI Will Further Promote Niche Content MarketingBy Vanhishikha Bhargava,Founder at C State of AI.2024 Report94takeawaysNiche content marketing is set to be

136、come a significant trend in 2024Focus on creating content for a specific audience,not just for trafficAI can facilitate researching and structuring targeted niche content01020395The State of AI.2024 ReportAs we step into 2024,the content marketing landscape is undergoing a transformative shift.Gone

137、are the days of generic content aimed at driving traffic.The key focus?Speak to one,not to everyone.Heres whats unfolding:Firstly,while high-quality content is great,its impact is diluted if it doesnt cater to a specific niche.Broad-spectrum content strategies are seeing diminishing returns,evident

138、in the decreasing conversion rates,despite hefty investment.Secondly,the success of targeted ad campaigns has thrown the spotlight on the importance of focused messaging in content marketing.The internets cacophony demands that content speaks directly to an individuals needs,goals,and challenges.96T

139、he State of AI.2024 ReportEnter AI,the game-changer.Far from being just a tool for mass content production,AI is now steering towards enabling niche content creation.It simplifies researching and crafting content tailored for a very specific audience,ensuring every word resonates and adds value.The

140、trending conversations around the EEAT(Experience,Expertise,Authoritativeness,and Trustworthiness)framework are confirming this shift.Its about prioritizing relevance and context over sheer content volume.Looking ahead:2022 and 2023 were the experimental years for AI in content marketing,creating a

141、lot of noise.2024,however,is poised to be the year where AI cuts through this noise.Its not about creating for search engines anymore;its about crafting for your audience.The goal?To create content so compelling and targeted that it draws the audience innot because they stumbled upon it,but because

142、it speaks directly to them.This is the essence of niche content marketinga trend thats set to redefine content strategies in 2024.Stay tuned as we watch this exciting trend unfold,leveraging AI to create more meaningful,engaging,and impactful content than ever before.Humans Go Head to Head Against A

143、I WritersThe State of AI.2024 Report97Can AI copy truly resonate with our customers?We tried a fun experiment,pitting humans against machines to see who would come out on top when it came to writing copy.Lets see what we found out.Got questions?Or would you like a summary of this section?Our Al chat

144、 is here to help you dive deeper into the report.Ask away!part threeThe State of AI.2024 Report98methodologyWe surveyed over 700 consumers in the US,showing them different versions of content in different formats,with two versions per format.One version was written by a human writer and the other by

145、 AI.People were simply asked to select the version of the text that resonated with them more;they did not know one version was written by a machine.We used ChatGPT and ContentShake AI and worked with several writers to create the copy.When working with ChatGPT,we were sharing detailed promptssimilar

146、 to a brief that a writer would get.For example,the guidelines on the tone of voice,length,readability,the objectives for each content piece,and so on.In many cases,we had to write 2-3 additional prompts to get the result we wanted.For example,we had to specify the text structure requirements.We did

147、nt work with an editor to check human or AI-generated copy.99The State of AI.2024 ReportWe had a very even distribution of respondents identifying as males and females(50.2%versus 49.5%respectively).38%of the respondents were in the age group of 25-44,12%18-24,18%45-54,and 32%55 and older.Who Did We

148、 Survey?And What Were the Results of the Head to Head?100The State of AI.2024 ReportBattle#154%46%The taskHuman resultAI resultThe score:The AI-generated copy won,54%vs.46%Write an intro for a blog post about the best cat food for indoor cats.From midnight zoomies to sun-drenched naps,you love every

149、 whisker of your furry feline.And if your cat lives strictly indoors,they need fewer calories and more lean protein than their free-range cousins.Below,weve herded up the best cat foods for indoor cats,with just the right recipes for affordability and nutrition.Youll find choices that are easy on th

150、e stomach,preservative-free,immune-supporting,vitamin-rich,and even hairball-proof!So,grab your laser pointer and cuddle your kitty close as we discuss the finest indoor cat foods this side of the windowsill.Are you looking for the best cat food for your indoor feline friend?Weve got you covered!In

151、this article,well explore the top options for indoor cat food that will keep your kitty healthy and happy.Whether youre concerned about weight management,hairball control,or overall nutrition,we have the perfect choices for you.Lets dive in and find the best cat food for indoor cats that will meet a

152、ll your furry friends needs.101The State of AI.2024 ReportBattle#270%30%The taskHuman resultAI resultThe score:The AI-generated copy won,70%vs.30%Write a short social media ad to promote a family-friendly resort in Spain.Save 15%on family-friendly luxuryA relaxing family vacation?It IS possible.Expe

153、rience Blue Lagoons new restaurants,pools,and more.Book now for 15%off.Book my trip!Blue Lagoon Resort:Your Family Paradise in Spain!Enjoy the ultimate vacation with family-friendly activities,brand-new amenities,and a serene beachside experience.Now offering a special 15%discount for a limited time

154、!Click to Book Your Dream Getaway Today!102The State of AI.2024 ReportBattle#340%The taskHuman resultThe score:AI-generated copy won,60%vs.40%Write a blog post paragraph about why indoor cats need a special diet.Why Do Indoor Cats Need a Special Diet?While your indoor cat leaps across your living ro

155、om like a cheetah,they shouldnt eat the same high-calorie diet as their wilder cousins.Why?Theyre less active Unlike outdoor cats,indoor cats dont roam and hunt,so they burn fewer calories.A diet that fits their lifestyle can keep them trim and happy.They get more hairballs More time for indoor groo

156、ming means your little buddy swallows extra fuzz.A high-fiber diet can help it pass through to the litter box.They need more nutrients Since indoor cats arent outside eating everything from grass to inchworms,they need a diet fortified with special nutrientslike fatty acids and vitamins D and B.Urin

157、ary health Indoor cats experience more urinary problems.A tailored diet can help keep them comfortable and healthy.103The State of AI.2024 ReportBattle#360%The taskAI resultThe score:AI-generated copy won,60%vs.40%Write a blog post paragraph about why indoor cats need a special diet.Why Do Indoor Ca

158、ts Need a Special Diet?Indoor cats require a special diet to ensure their optimal health and well-being.Here are the key reasons why indoor cats need a special diet:Sedentary lifestyle Indoor cats tend to lead a more sedentary lifestyle compared to their outdoor counterparts.This reduced activity le

159、vel can result in weight gain and obesity.A special diet can help control calorie intake and prevent excessive weight gain.Lower calorie requirements Since indoor cats are less active,they have lower calorie requirements compared to outdoor cats.A special diet formulated for indoor cats can provide

160、the right balance of nutrients while keeping calorie intake in check.Muscle maintenance Indoor cats may have less opportunity for physical exercise,which can lead to muscle loss.A diet rich in high-quality protein can help maintain lean muscle mass and support overall muscle health.104The State of A

161、I.2024 ReportBattle#360%The taskAI resultThe score:AI-generated copy won,60%vs.40%Write a blog post paragraph about why indoor cats need a special diet.Hairball control Indoor cats tend to groom themselves more frequently,which can lead to hairballs.A special diet with added fiber can help facilitat

162、e the passage of ingested hair through the digestive system,reducing the occurrence of hairballs.Dental health Indoor cats may lack access to rough materials,such as grass,that help naturally clean their teeth.A diet with a crunchy texture can promote dental health by reducing plaque buildup and mai

163、ntaining gum health.Overall well-being A special diet designed for indoor cats takes into consideration their unique nutritional requirements.It provides essential nutrients,vitamins,and minerals to support their immune system,promote healthy digestion,and maintain a shiny coat.105The State of AI.20

164、24 ReportBattle#465%35%The taskHuman resultAI resultThe score:AI-generated content won,65%vs.35%Write a social media post with tips on how to choose a skydiving provider.Ready to get your air legs?Here are our top 3 tips for a happier landing Pick your instructor wisely:Your first dive should be the

165、ir 1000th.Make sure theyre USPA certified.Do your homework:Check online reviews to see how it went for other divers.Dont haggle on safety:If the price sounds too good to be true,it is.Do your due diligence before you pay.What are your tips for first-time fliers?Comment below.Choosing Your Skydiving

166、Provider:Quick Tips!Hey adventurers!Picking the right skydiving provider is key for an amazing experience.Heres a short guide:Safety First:Make sure they have a clear safety record.Safety protocols are non-negotiable!Experienced Instructors:Look for instructors with plenty of jumps and proper certif

167、ication.Quality Gear:The equipment should be modern and regularly maintained.Positive Reviews:Check out what others are saying online.Scenic Location:The view makes the jump extra special!A little research goes a long way for a safe,thrilling dive!106The State of AI.2024 ReportBattle#553%47%The task

168、Human resultAI resultThe score:AI won,53%vs.47%Write a social media ad promoting an app for social media management and planning.SocialPlan is social media made easy!Automate your posting,track performance,and find new ways to boost engagement.Sign up for a FREE trial now,and tame your social game!#

169、SocialMediaGrowthHacks#EngagementStrategies#ContentCreationTipsStreamline Your Social Media with Ease!Plan,post,and analyze your content effortlessly with SocialPlan.Discover insights to boost your strategy.Start Your Free Trial Today107The State of AI.2024 ReportBattle#665%35%The taskHuman resultAI

170、 resultThe score:AI-generated content won,65%vs.35%Write a product description of an app for simplified video generation.Create video like a pro,even if youre not.Whether youre making an impromptu TikTok or a promo for your latest business venture,the VideoGenius app helps you create unlimited custo

171、m,high-quality videos based on the content you provide.No need for complicated tools or expensive videographers.Let VideoGenius serve as your own personal video editor with the click of a button.Turn your brilliant ideas into high-quality videos with VideoGenius.Introducing VideoGenius:the ultimate

172、app for effortless,high-quality video creation!Tailored for both individuals and businesses,VideoGenius transforms your ideas into stunning visual stories with just a few taps.Simply input your information,and watch as the app crafts unlimited,customized videosno technical skills required.Whether fo

173、r personal memories or professional branding,VideoGenius ensures a seamless and creative video-making experience.Elevate your video content game with VideoGenius,where simplicity meets quality.The State of AI.2024 Report108takeawaysThese results show that AI-written content can be effective and reso

174、nate with your customers.If you prompt your AI tools well enough,you can create engaging and high-quality marketing copy.However,our experiment does not suggest that AI is enough for content writing.The State of AI.2024 Report109takeawaysFirst,the real-life engagement with this content could be diff

175、erent.Second,to get the best results,we advise combining AI with human writers and editors.Its important for a few reasons:The quality of AI prompts determines the content outputTo make your copy truly effective,it needs a human touch and a review by an experienced writerThe human writers should ens

176、ure that tone of voice,product messaging,storytelling,and other elements are on pointThe truly creative tasks also requireand always willa human brainBesides,human oversight is even more important when it comes to longer-form content and to SEO.The State of AI.2024 Report110takeawaysWhat can human w

177、riters learn from these results?We can take a snapshot and make a quick comparison of two of the human and AI texts:HumanFrom midnight zoomies to sun-drenched naps,you love every whisker of your furry feline.And if your cat lives strictly indoors,they need fewer calories and more lean protein than t

178、heir free-range cousins.Below,weve herded up the best cat foods for indoor cats,with just the right recipes for affordability and nutrition.Youll find choices that are easy on the stomach,preservative-free,immune-supporting,vitamin-rich,and even hairball-proof!So,grab your laser pointer and cuddle y

179、our kitty close as we discuss the finest indoor cat foods this side of the windowsill.The State of AI.2024 Report111takeawaysAIAre you looking for the best cat food for your indoor feline friend?Weve got you covered!In this article,well explore the top options for indoor cat food that will keep your

180、 kitty healthy and happy.Whether youre concerned about weight management,hairball control,or overall nutrition,we have the perfect choices for you.Lets dive in and find the best cat food for indoor cats that will meet all your furry friends needs.The State of AI.2024 Report112takeawaysIn the human-w

181、ritten copy,we can see some colorful imagery,an understanding of what it is like to be a pet owner,and some emotional language.However,the language could be considered more difficult to understand.The AI-written text immediately gets to the point and explains what the reader will learn in the articl

182、e.Theres no room for confusion.The State of AI.2024 Report113takeawaysThe AI copy also lists the worries of the reader more clearly than the human-written version,in a more concise way.In fact,it spells it out:AI:Whether youre concerned about weight management,hairball control,or overall nutrition,w

183、e have the perfect choices for you.Human:Below,weve herded up the best cat foods for indoor cats,with just the right recipes for affordability and nutrition.Youll find choices that are easy on the stomach,preservative-free,immune-supporting,vitamin-rich,and even hairball-proof!The State of AI.2024 R

184、eport114takeawaysWhen you write marketing copy,try to:Get to the point quickly Higlight value propositions or reader concerns clearlyAim for better readability ratings Be concise and avoid more complex vocabularyUse AI to streamline your workflowA caveatAI writing tools simply cannot compete with hu

185、mans without human help.Your prompts need to be specific and include the details you want to include.You may need to edit the output through prompts too,asking for changes or additional steps.0102030405Spread the word!Share this report with your network.Click to share on social media.The State of AI

186、.2024 Report115In this section,we cover tips for writing AI prompts you can use to perform various content and SEO-related tasks.We then share a list of ready-to-use prompts to try out for your content and SEO strategy and campaigns.These tips and prompts can be used with various AI chats.For instan

187、ce,we were testing them with the AI chat in ContentShake AI.The AI Prompts Library for Content Marketing and SEOpart fourpart fourThe State of AI.2024 Report116methodologyThis research was carried out by a data scientist,a content strategist,and AIall working together.We started by listing key categ

188、ories for AI prompts.We then had several rounds of generating prompt ideas,testing the results,and repeating this process until we got the desired results.We manually checked dozens of texts to come up with tips for writing the prompts.Finally,we created an extensive prompt library for each category

189、 and made sure these prompts can help you get the best results,in the easiest way possible.117The State of AI.2024 ReportFirst,we identified data-driven tips for writing effective content marketing prompts.1.State What You Want Using Simple Vocabulary 2.Be Simple and Concise When Asking AI to Act as

190、 an Expert3.Share Examples and Writing Samples to Guide the ToolTop 3 Tips for Crafting AI Content Prompts118The State of AI.2024 ReportTip#1State What You Want Using Simple VocabularySuccess,when prompting AI,is all about clear communication.In that sense,its very similar to working with human writ

191、ers.Its therefore important to create a detailed prompt with all the necessary information.But,if you want AI to understand you correctly,you will have to strive for clear structure and avoid ambiguous language.Only include necessary instructions and context Avoid repeating yourself Use unambiguous

192、language and simpler vocabulary where possibleSee for yourself in the example below.In the“Good”version,notice that the prompt avoids unnecessary words and phrases like“for my upcoming”and sticks to the point.GoodLess effectiveWrite a captivating introduction section for a blog post based on its tit

193、le and target keywords.Title:Your titleKeywords:Your keywordsIntroduction section:Craft a compelling opening paragraph for my upcoming blog post titled Your title that includes these essential keywords:Your keywords.119The State of AI.2024 ReportTip#2Be Simple and Concise When Asking AI to Act as an

194、 ExpertAdding context helps AI to better understand the assignment.However,when doing so,avoid overwhelming it with unnecessary details.Balance what you want to see in the output with what is genuinely helpful for the AI Theres no need to overstate what you want the tool to achieve Keep your sentenc

195、es short and conciseSee what this looks like in the example below.The additional information in the“Less effective”example does not add real information or help the tool improve its performance in any way.GoodLess effectiveAct as an experienced content marketing expert.I want you to pretend like you

196、re the worlds best marketer.Youre skilled in every single aspect of marketing.Theres no one better than you.Companies pay you millions to help them with their marketing.120The State of AI.2024 ReportTip#3Share Examples and Writing Samples to Guide the ToolExamples and writing samples help AI tools u

197、nderstand how they should process your requests.The term for this type of prompting is“few-shot learning”.Heres the process:1.First,show the model a few good examples inside the prompt2.Emphasize that it is an example by separating it with special symbols.This will help the model understand it is no

198、t a direct instruction.3.Express how you want it to behave.It will then try to mimic this behavior for future requests.121The State of AI.2024 ReportAfter talking about the importance of great prompts,it would be remiss of us not to share some of our favorites with you.Researching content and topic

199、ideas Creating a content marketing strategy Creating content outlines Writing content from scratch Rewriting and paraphrasing text Audience research Expanding text and adding more content ideas Optimizing copy for target keywordsTop 70 PromptsFor a complete list of 600+AI promptscovering even more a

200、reas of content marketing and SEOhead over to our full AI prompt library.Explore the AI Prompt Library122The State of AI.2024 ReportResearching Content and Topic IdeasResearch,ideation,and looking at what your competitors are doing is time-consuming.These prompts will help you speed things up and fi

201、nd the ideas that will work for your business.Based on the provided focus area,generate a list of 5 potential blog topics that would be interesting and relevant to the target audience.Focus Area:focus_area Target Audience:target_audienceIdentify potential content gaps based on the provided list of e

202、xisting content titles.Suggest 3 topics that would fill these gaps.Existing Content Titles:existing_content_titles Focus Area:focus_area Target Audience:target_audience12Generate Blog Topic IdeasRun a Content Gap Analysis123The State of AI.2024 ReportBased on the main topic,suggest 5 questions that

203、could be used to engage the audience on social media platforms.Main Topic:main_topic Target Audience:target_audienceGiven a list of competitor content titles,analyze and suggest 3 unique content topics that would differentiate our brand.Competitor Content Titles:competitor_content_titlesCreate an ou

204、tline for a content series including main themes and individual post titles based on the overarching subject.Overarching Subject:overarching_subject Target Audience:target_audienceBased on the provided niche keywords,identify and list 3 trending topics that could be of interest to the audience.Niche

205、 Keywords:niche_keywords Target Audience:target_audienceSuggest Questions for Audience EngagementAnalyze Competitor Content TopicsDevelop aContent Series OutlineIdentify Trending Topics in a Niche3546124The State of AI.2024 ReportGiven a topic,evaluate its relevance to the current market trends and

206、audience interests,and provide a brief explanation.Topic:topic Current Market Trends:current_market_trends Audience Interests:audience_interestsEvaluate Topic Relevance7125The State of AI.2024 ReportCreating a Content Marketing StrategyWhen you need to align your content marketing strategy with your

207、 business goals,AI can support you.Check out the prompts below and see how AI can supercharge your efforts.Based on the companys overall objectives,define a specific,measurable content marketing goal.Companys Overall Objectives:objectivesDescribe the ideal target audience for a content marketing cam

208、paign,including demographics,interests,and behaviors.Product/Service:product_serviceGenerate aContent Marketing GoalIdentify the Target Audience89126The State of AI.2024 ReportList the key performance indicators(KPIs)that should be tracked to measure the success of the content marketing strategy.Con

209、tent Marketing Goals:content_marketing_goalsOutline a plan for content distribution channels that would be most effective for reaching the target audience.Target Audience:target_audience Content Types:content_typesSuggest the most effective types of content(blog posts,videos,infographics,etc.)for th

210、e given target audience and marketing goals.Target Audience:target_audience Marketing Goals:marketing_goalsCreate a template for a content calendar that includes columns for content title,type,target audience,distribution channel,the assigned writer,its status,and publication date.Content Performanc

211、e MetricsContent Distribution Channel PlanContent Type RecommendationContent Calendar Template10121113127The State of AI.2024 ReportDraft a basic content marketing plan for the next quarter.Include goals,target audience,content types,distribution channels,and key performance indicators(KPIs).Goals:g

212、oals Target Audience:target_audience Content Types:content_types Distribution Channels:distribution_channels KPIs:kpisWrite a compelling brand story that connects emotionally with the audience.Highlight the brands origin,mission,values,and vision for the future.Brand Name:brand_name Origin:origin Mi

213、ssion:mission Values:values Vision:visionDevelop aContent Marketing PlanCreate aBrand Story1415128The State of AI.2024 ReportCreating Content OutlinesOnce you get into content production,outlines are essential for writing effective,well-structured,and comprehensive copy.Check out the prompts below:C

214、reate a detailed outline for a blog post or article based on the provided title,description,and keywords.Title:title Keywords:keywords Target Audience:target_audience Article Description:descriptionDevelop an outline for a step-by-step how-to guide.Include an introduction,steps with explanations,and

215、 a final summary.Guide Title:title Keywords:keywords Article Description:description Target Audience:target_audienceGenerate aBlog Post OutlineOutline for aHow-To Guide1617129The State of AI.2024 ReportCraft an outline for a listicle.Provide a catchy introduction,a list of points/items with brief de

216、scriptions,and a conclusion.Listicle Title:title Keywords:keywords Article Description:description Target Audience:target_audienceGenerate an outline for a comparison article.Include an introduction,criteria for comparison,individual product/service analysis,and a summary with recommendations.Compar

217、ison Title:title Keywords:keywords Article Description:description Target Audience:target_audienceFormulate an outline for a case study.Include a background section,the challenge,the solution implemented,the results,and a conclusion.Case Study Title:title Case Study Description:description Target Au

218、dience:target_audienceConstruct an outline for summarizing research findings.Include an abstract,methodology,results,discussion,and conclusion sections.Research Title:title Research Description:information about the research Keywords:keywords Target Audience:target_audienceOutline for aListicleOutli

219、ne for aComparison ArticleOutline for aCase StudyOutline for aResearch Summary18201921130The State of AI.2024 ReportOutline for an Industry News UpdateOutline for aFrequently Asked Questions(FAQ)ArticleOutline for a Top Trends ArticleOutline for aBeginners Guide ArticleCreate an outline for an artic

220、le that provides an update on the latest news in a specific industry.Include an introduction,key news points,implications,and a conclusion.News Update Title:title Keywords:keywords Industry:industry Target Audience:target_audienceDevelop an outline for an FAQ article that addresses common questions

221、on a topic.Include an introduction,a series of questions and answers,and a conclusion with additional resources.FAQ Article Title:title Keywords:keywords Article Description:description Target Audience:target_audienceFormulate an outline for an article discussing the top trends in a particular field

222、.Include an introduction,a list of trends with explanations,potential impacts,and a conclusion.News Update Title:title Keywords:keywords Industry:industry Target Audience:target_audienceCraft an outline for a comprehensive beginners guide on a specific subject.Include an introduction,basic concepts,

223、step-by-step instructions or tips,common pitfalls,and a conclusion with further learning resources.Beginners Guide Title:title Keywords:keywords Article Description:description Target Audience:target_audience22242325131The State of AI.2024 ReportCreate an outline for an article announcing a new prod

224、uct launch.Include an attention-grabbing introduction,product features,benefits,launch details,and a conclusion with a call-to-action.Product Launch Title:title Product:product Article Description:description Target Audience:target_audienceDevelop an outline for a podcast episode.Include the episode

225、 title,a brief summary,main talking points,guest names(if any),and a closing statement.Episode Title:episode_title Summary:summary Main Talking Points:main_talking_points Guest Names:guest_names Closing Statement:closing_statementOutline for aProduct Launch AnnouncementCreate aPodcast Episode Outlin

226、e2627132The State of AI.2024 ReportWriting Content from ScratchBeyond outlines,you can generate entire content pieces using AI.Remember to treat this content just like any other.Make sure you have an editor to ensure the writing is on point and aligns with your objectives.Tools like ContentShake AI

227、can generate ready-to-publish articles that are automatically tailored to your audiences search intent and needs.Create a listicle based on the provided topic.Include a catchy title,an introduction,and at least 5 list items with a brief description for each.Topic:topic Keywords:keywords Article Desc

228、ription:description Target Audience:target_audienceWrite a step-by-step how-to guide on the given subject.Begin with an introduction that explains the importance of the task and then list the steps in a clear,concise manner.Topic:topic Keywords:keywords Article Description:description Target Audienc

229、e:target_audienceGenerate aListicleCraft aHow-To Guide2829133The State of AI.2024 ReportDevelop a Product DescriptionCreate a Case StudyCompose an Email Newsletter for aProductWrite an Event DescriptionWrite a compelling product description for the following item.Highlight its features,benefits,and

230、the unique selling points.Product Name:product_name Features:features Benefits:benefits Unique Selling Points:unique_selling_pointsWrite a case study that showcases a problem,the applied solution,and the results.Start with an overview,then detail the case,and conclude with key takeaways.Company Name

231、:company_name Problem:problem Solution:solution Results:resultsWrite an email newsletter based on the products description.Products Description:subject_line Target Audience:target_audienceCraft a description for an upcoming event.Include the events purpose,details,target audience,and information on

232、how to register or participate.Event Name:event_name Purpose:purpose Details:details Target Audience:target_audience Registration Information:registration_information30323133134The State of AI.2024 ReportWrite a script for a webinar that educates the audience on a specific topic.Include an introduct

233、ion,key points,examples,and a Q&A section.Topic:topic Webinar Description:description Target Audience:audienceWrite a script for an informational video.Include a hook to grab attention,key messages,visual descriptions(if necessary),and a call-to-action.Hook:hook Target Audience:target_audience Key M

234、essages:key_messages Visual Descriptions:visual_descriptions Call-to-Action:call_to_actionCreate aWebinar ScriptCompose aVideo Script3435135The State of AI.2024 ReportRewriting and Paraphrasing TextMuch of our time is spent diversifying content,changing up blogs,and adapting copy for social media or

235、 landing pages.These prompts will help you shift the tone,reword,or rework text for new audiences and objectives.Rewrite the given text to suit a different target audience while maintaining the original message.Original Audience:original_audience New Audience:new_audience Text:textModernize the lang

236、uage in the text to appeal to a contemporary audience without changing the core information.Text:textParaphrase for aDifferent AudienceUpdate the Text with aModern Twist3637136The State of AI.2024 ReportChange the perspective in the text from first-person to third-person narrative.Text:textAdapt the

237、 text to be suitable for a social media post,making it engaging and shareable.Text:textCondense the text into clear,concise bullet points that summarize the main ideas.Text:textRewrite the text by incorporating industry-specific jargon appropriate for professionals in the field.Industry:industry Tex

238、t:textConvert First-Person to Third-PersonRewrite Text for Social MediaTransform Text into Bullet PointsParaphrase Using Industry Jargon38403941137The State of AI.2024 ReportSimplify the technical text to make it understandable for a non-expert audience.Text:textRewrite the text to improve its searc

239、h engine optimization,focusing on the included keywords.Keywords:keywords Text:textTransform the provided list into a well-structured paragraph.List:listConvert the text from its current format into a new format specified by the user.Current Format:current_format New Format:new_format Text:textTrans

240、late Technical Text to Laymans TermsRewrite for SEO OptimizationConvert a List into a ParagraphAdapt Text for aDifferent Format42444345138The State of AI.2024 ReportCreate a brief executive summary that encapsulates the key points of the text.Text:textCondense Text into an Executive Summary46139The

241、State of AI.2024 ReportAudience ResearchYou shouldnt write a thing if you dont know your audience and their challenges and goals.These prompts will help you get some of the insights you need to get started:Based on the provided audience demographic data and industry,identify potential pain points th

242、at the audience might be experiencing.Demographic Data:demographic_data Industry:industryCreate detailed audience personas,including age,interests,job roles,and challenges based on the provided market research data.Market Research Data:market_research_dataIdentify Audience Pain PointsGenerate Audien

243、ce Personas4748140The State of AI.2024 ReportAnalyze the provided audience feedback and summarize the types of content(e.g.,blogs,videos,podcasts)that the audience prefers.Audience Feedback:audience_feedbackUsing the provided historical data of audience behavior,predict upcoming trends that might in

244、terest our target audience.Historical Data:historical_dataGenerate a list of 10 questions that could be used in a survey to understand the audiences needs and preferences better.Industry:industry Target Audience:target_audience Goals:survey_obectivesWrite a message tailored to the provided audience

245、persona that addresses their specific needs and interests.Audience Persona:audience_personaDetermine Content PreferencesPredict Audience TrendsSuggest Questions for Audience SurveysCraft Audience-Specific Messages49515052141The State of AI.2024 ReportExamine the provided audience feedback and extrac

246、t key insights that could inform content strategy.Audience Feedback:audience_feedbackAnalyze the provided sample of audience communications to determine the language and tone that resonates best with them.Audience Communications Sample:audience_communications_sampleFrom the provided customer service

247、 transcripts,identify the questions most frequently asked by the audience.Customer Service Transcripts:customer_service_transcriptsOutline the typical buyers journey stages for our target audience based on the provided customer interaction data.Customer Interaction Data:customer_interaction_dataEval

248、uate Audience Feedback for InsightsAssess Audiences Language and Tone PreferencesIdentify Audiences Frequently Asked QuestionsMap Audiences Buyer Journey53555456142The State of AI.2024 ReportExpanding Text and Adding More Content IdeasIf your copy is too short or doesnt quite hit the mark,these prom

249、pts will help you expand on your ideas.Expand on the key points provided,adding more depth and detail to each one.Key Points:key_pointsIntroduce relevant supporting facts or data to strengthen the main argument of the text.Main Argument:main_argument Supporting Information Provided:supporting_inform

250、ationElaborate on Key PointsAdd Supporting Facts5758143The State of AI.2024 ReportWeave in expert opinions or quotes to add authority to the text.Topic:topic Experts:expertsProvide examples or short case studies that illustrate the main points of the text.Main Points:main_pointsCreate subtopics rela

251、ted to the main topic and provide a detailed paragraph for each.Main Topic:main_topic Target Audience:target audienceIncorporate findings from related research to give the text an informative edge.Research Topic:research_topic Key Findings to Include:key_findingsIncorporate Expert OpinionsInclude Ex

252、amples and Case StudiesDevelop SubtopicsIntegrate Related Research Findings59616062144The State of AI.2024 ReportEnrich the text with analogies or metaphors to make complex ideas more relatable and understandable.Complex Ideas:complex_ideasAdd customer testimonials that relate to the topic to build

253、trust and credibility.Topic:topic Testimonials to Include:testimonialsRecommend additional reading material or resources that complement the text.Topic:topic Current Text Summary:current_text_summaryEnhance with Analogies and MetaphorsIncorporate Customer TestimonialsSuggest Further Reading or Resou

254、rces636564145The State of AI.2024 ReportOptimizing Copy for Target KeywordsFinally,were getting to the SEO.These prompts will help you start to optimize your articles and content to attract an audience via search engines.Remember that specialized content tools like ContentShake AI automatically find

255、 and incorporate target keywords in your content.Some AI tools like ChatGPT cant source keywords based on real-time data.However,there are more related tasks you can perform with AI chats.Rewrite the following paragraph by naturally incorporating the provided target keywords without altering the ori

256、ginal meaning.Paragraph:paragraph Target Keywords:keywordsEnhance the following product description by including the target keywords in a way that improves search engine optimization while maintaining readability.Product Description:description Target Keywords:keywordsIncorporate Keywords into an Ex

257、isting ParagraphOptimize a Product Description for SEO6667146The State of AI.2024 ReportWrite a compelling meta description for a webpage that includes the target keywords.The description should be between 150 and160 characters long.Webpage Content:content Target Keywords:keywordsEdit the following

258、blog post excerpt by weaving in the target keywords in a way that feels natural and enhances the posts SEO.Blog Post Excerpt:excerpt Target Keywords:keywordsCreate an SEO-friendly title tag for a webpage that includes the target keywords.The title tag should be concise and not exceed 60 characters.W

259、ebpage Content:content Target Keywords:keywordsCreate aKeyword-Rich Meta DescriptionEnhance a Blog Post with Target KeywordsGenerate aKeyword-Focused Title Tag687069The State of AI.2024 Report147AI tools can give marketers,small business owners,and content creators the power to improve their content

260、 workflow.As the report covers,AI can help you produce more content at a higher level of quality.Our survey of more than 2,600 SMBs shows us that those using AI for content marketing see multiple advantages:A Bigger,Better 2024 for Businesses Using AIWere excited that 68%of businesses report an incr

261、eased ROI in content marketing.Its awesome to see that 65%saw better SEO results.And its worth sharing that 76%of businesses report having their AI-generated content rank at least once.The State of AI.2024 Report148If you are keen to try out AI in your content marketing in 2024,nows the time to expl

262、ore Semrushs ContentShake AI.Speed up quality content idea generation and SEO research based on your niche and audience needsCreate SEO-rich,ready-to-publish articles in one clickImprove your drafts with an integrated AI chat and content optimization tipsTake advantage of top collaboration and publication toolslike sharing via Google Drive and publishing to WordPress.And lots more!Try ContentShake AI for free