奧迪：奧迪A6運動版分析議程報告2024奧迪要解決的六大主題（英文版）（50頁）.pdf

《奧迪：奧迪A6運動版分析議程報告2024奧迪要解決的六大主題（英文版）（50頁）.pdf》由會員分享，可在線閱讀，更多相關《奧迪：奧迪A6運動版分析議程報告2024奧迪要解決的六大主題（英文版）（50頁）.pdf（50頁珍藏版）》請在三個皮匠報告上搜索。

1、Audi A6 Sportback e-tronperformance:Electric power consumption(combined):15.9-14.0 kWh/100 km;CO2emissions in(combined):0 g/km;CO2-class:AAudi Analyst Day 2024DisclaimerThe following presentations as well as remarks/comments and explanations in this context contain forward-looking statements on the

2、business development of the Audi Group.These statements are based on assumptions relating to the development of the economic,political and legal environment in individual countries,economic regions and markets,and in particular for the automotive industry,which we have made on the basis of the infor

3、mation available to us and which we consider to be realistic at the time of going to press.The estimates given entail a degree of risk,and actual developments may differ from those forecast.All figures are rounded,so minor discrepancies may arise from addition of these amounts.At the time of prepari

4、ng these presentations,it is not yet possible to conclusively assess the specific effects of the latest developments in the Russia-Ukraine conflict on the Audi Groups business,nor is it possible to predict with sufficient certainty to what extent further escalation of the Russia-Ukraine conflict wil

5、l impact on the global economy and growth in the industry in fiscal year 2024.Any changes in significant parameters relating to our key sales markets,or any significant shifts in exchange rates,energy and other commodities or the supply with parts relevant to the Audi Group will have a corresponding

6、 effect on the development of our business.In addition,there may also be departures from our expected business development if the assessments of the factors influencing sustainable value enhancement and of risks and opportunities presented develop in a way other than we are currently expecting,or if

7、 additional risks and opportunities or other factors emerge that affect the development of our business.We do not update forward-looking statements retrospectively.Such statements are valid on the date of publication and can be superseded.This information does not constitute an offer to exchange or

8、sell or an offer to exchange or buy any securities.Audi AgendaDr.Michael Mller|Director Corporate StrategyAudi A6 Avant e-tronperformance:Electric power consumption(combined):17.0-14.8 kWh/100 km;CO2 emissions in(combined):0 g/km;CO2-class:AStarting pointSix key themes for Audi to addressCustomer Sa

9、tisfactionBEV PortfolioOperating ProfitVorsprungdurch TechnikOrganizationSalesThe way forwardThe Audi Agenda drives immediate execution and provides strategic guidanceTeam/Organization,Steering&CommitteesFinancial Baseline&TargetsProduct&Fixed CostsTarget PictureCOURSEBASESales OffensiveMatrix Organ

10、ization&Product DevelopmentCORETECH&SDVPRODUCTBRANDCHINA&NARTarget Picture positioningTarget position in progressive premium with technological edgePremium positioningFocus on pioneer role in progressive premiumClear distinction fromluxury segmentReduction of seriescomplexityTechnology spikesRe-conq

11、uering ofVorsprung durch TechnikMost progressive company with focus on technologyClear path for productdifferentiationVolumeLuxury Pioneer-Luxury-oriented innovationPremiumLuxuryMarketTechnologyEarly InnovatorLate AdopterConservative Icons-Luxury and tradition Cost Leader-Solid technology for allDis

12、ruptor-Innovation for allTarget Position9 core models in target segments;strong segment coverage in the“sweet spot”Selected icons increase portfolio attractiveness and create brand desirabilityQ6 e-tron on PPE as first stepto a wider BEV model initiativeTransition path ICE-BEV with all-new ICE gener

13、ation,e.g.A5 on PPC,and ability to act in light of market conditionsIcon LighthouseEmotionalLighthouseEmotionalADBPERFORMANCECADVENTURECoreCorePRESTIGEHEARTENTRYFlatHighIndicative representation of Audi BEV FBU target portfolio logicProduct target portfolioFocused BEV line-up to cover premium sweet

14、spots and shine with icons2033+20302025Product gradual portfolio transformationNew ICE generation enables strategic flexibility during BEV transition1number of model lines,excluding China-local5BEV110ICE111BEV17ICE111BEV1ChinaAudi with sharpened set-up to gain China speed+12%Audi CAGR since 20079mAu

15、di models sold1stforeign premium OEM active in China729kdeliveries in 2023,up 13%yoy+50%premium market growth 2023-3070%of premium profit pool 2030 in B&C segment 100%Audi coverage2-partner approach as major lever to exploit premium profit poolsSubstantial portfolio renewal with FAW through PPC and

16、PPE/ICVAudi FAW NEV Co.with PPE on track starting production end of 2024Joint development of ICV models with SAIC at higher speedAccelerated launch momentum:mid-term China portfolio 2025+with BEV/ICV in all core segmentsDesignQualityDigital Experienceincl.HMIAerodynamics&EfficiencyPPEPPCDrivingDynam

17、icsDifferentiationProduct profiles to build competitive edge for differentiationBrand Model with Vorsprung durchTechnik at the coreCross-brand SDV hub established2-partner strategy in China defined including dedicated vehicle projectsEfficient corporate steeringProfit improvements via Performance Pr

18、ogram 14(cost and revenue)Product launches simplified;long-termtarget portfolio defined Selected ExamplesFirst steps takenSince 09/2023,major decisions have been implementedPremium Platform ElectricDr.Robert Meyer|Senior Vice President Product Lines PPEAudi A6 Sportback e-tronperformance:Electric po

19、wer consumption(combined):15.9-14.0 kWh/100 km;CO2emissions in(combined):0 g/km;CO2-class:AAudi A6 Avant e-tronperformance:Electric power consumption(combined):17.0-14.8 kWh/100 km;CO2emissions in(combined):0 g/km;CO2-class:AThe new platforms PPE and PPC enable major portfolio updates in both BEV an

20、d ICE vehiclesE3 1.2E L E C T R O N I C A R C H I T E C T U R EPREMIUMPLATFORMELECTRICA u d i Q 6 e-t r o nA u d i A 6 e-t r o nPREMIUMPLATFORMCOMBUSTIONA u d i A 5A u d i Q 5A u d i A 7Premium Platform Electric PPEMLB evo PlatformAudi Q8 e-tronJ1 Performance PlatformAudi e-tron GT,Porsche Taycan ME

21、B PlatformAudi Q4 e-tron,VW ID Family Dedicated platforms enable broad BEV portfolio across the Volkswagen GroupA range of Audi models as well as Porsche Macan are based on the PPE+China-specificmodelsA u d i Q 6 e-t r o nA u d i A 6 S p o r t b a c k e-t r o nA u d i A 6 A v a n t e-t r o nA u d i

22、Q 6 S p o r t b a c k e-t r o nP o r s c h e M a c a n E l e c t r i cAudi Q6 e-tron quattro:Power consumption(combined):19.7-17.0 kWh/100 km;CO2emissions(combined):0 g/km;CO2-class:AAudi A6 Avant e-tron:Power consumption(combined):17.0-14.8kWh/100 km;CO2emissions(combined):0 g/km;CO2-class:AAudi A6

23、 Sportback e-tron:Power consumption(combined):15.9-14.0 kWh/100 km;CO2emissions(combined):0 g/km;CO2-class:APorsche Macan Electric:Power consumption(combined):19.8-17.0 kWh/100 km;CO2emissions(combined):0 g/km;CO2-class:APPE platform enables efficient BEV performance,while the new electronic archite

24、cture supports enhanced digital experience for B-and C-segment carsPlatform forB-and C-segmentSuperior range(from 600 km and up to 756 km)Improved electric drive unitMore efficientbattery system800-VoltBest-in-classcharging270kWHigh-and flatfloor possibleElectric drive unit enables best combination

25、of price,performance and efficiencyPSM 210-200580 Nm|280 kWREAR AXLE PERFORMANCEREAR AXLEPSM 210-200580 Nm|280 kWPSM 230-150605 Nm|310 kWPSM 230-210765 Nm|460 kWASM 210-100275 Nm|140 kWFRONT AXLEPSM 210-100310 Nm|175 kWPSM 210-150440 Nm|235 kW1 1ststGen BEVGen BEVelectric rear axle drive unitQ6 eQ6

26、e-trontron electric rear axle drive unitVehicle LevelSystem performance+33%Vehicle energy consumption-15%Drive unit costs-30%Power density+62%Drive unit levelEnergy consumption of the electric drive unit+66%Torque density-50%Compared to 1st generation BEV PPE drivetrains offer sizeable performance i

27、mprovements and cost reductionImprovements in the battery system compared to the first generation BEV result in higher efficiency and enhanced performanceCellCell moduleBatteryEnergy contentEnergy contentEnergy contentEnergy densityEnergy densityEnergy densityIncreased cell sizeReduced cobalt conten

28、tIncreased charging powerReduced electrical resistanceIncreased cell module sizePredictive conditioningBattery management optimizedWeight1-15%Charging time1-30%1 compared to 1st gen.Audi BEVCharging power is maintained over longer period enabling quick charging and superior range05010015020025010203

29、04050607080Charging Power kWState of Charge%Charging time(10 80%SOC)Audi A6 e-tron _ 21 min270 kW DC-charging performance 21 min charging time(10 80%SOC)310 km range(WLTP)charged in 10 minutes(Audi A6 Sportback e-tron performance)800-Volt architectureBest-in-Class:Audi A6 e-tronEfficient powertrain,

30、sophisticated battery technology and superior charging performance ensure everyday suitability of PPE modelsAudi Q6 e-tronup to 641 kmWLTP range17.0-4.3 sfrom 0-100 km/h1up to 255 kmrange charged in 10 min1Audi A6 Sportback e-tronup to 756 kmWLTP range15.4-3.9 sfrom 0-100 km/h1up to 310 kmrange char

31、ged in 10 min1Audi A6 Avant e-tronup to 720 kmWLTP range15.4-3.9 sfrom 0-100 km/h1up to 295 kmrange charged in 10 min11 depending on configuration,maximum value valid for S-model,if available with launch controlAudi Q6 e-tron quattro:Power consumption(combined):19.7-17.0 kWh/100 km;CO2emissions(comb

32、ined):0 g/km;CO2-class:AAudi A6 Avant e-tron:Power consumption(combined):17.0-14.8kWh/100 km;CO2emissions(combined):0 g/km;CO2-class:AAudi A6 Sportback e-tron:Power consumption(combined):15.9-14.0 kWh/100 km;CO2emissions(combined):0 g/km;CO2-class:AThe new platforms PPE and PPC enable major portfoli

33、o updates in both BEV and ICE vehiclesE3 1.2E L E C T R O N I C A R C H I T E C T U R EPREMIUMPLATFORMELECTRICA u d i Q 6 e-t r o nA u d i A 6 e-t r o nPREMIUMPLATFORMCOMBUSTIONA u d i A 5A u d i Q 5A u d i A 7Wide range of functions of the E31.2 architecture is based on optimized interplay of domai

34、n computers,sensors and backendOffboardOffboardConsumer DevicesBackendCar-2-XSecure and rapid networkingSensor/ActorSensor/Actor-levellevelScalableScalable domaindomain computerscomputersDomain computersEfficient layout of the domain computers ensures intelligent functionality split Central vehicle

35、dynamics computer HCP1Driver assist system computer HCP2Infotainment computer HCP3Convenience function computer HCP4Backbone computer HCP5 steering of the HCPs 1-4E31.2 electronic architecture enables future-proof functionalityNext generation electronic architecture E3 1.2A strong,future oriented ba

36、sis for the Audi lineup to come!Open to partners via standardized interfacesOver-the-air-updatecapabilityFunctionalityin interior and moreDigitalassistantADASfunctionalityOver-the-air updates enable digital product care and enrich customer experienceMost of the ECUs of the architecture can be techni

37、cally updated and configured over the airThe car is integrated in a Backend environment which organizes and distributes the software-updatefor the indivual cars OTA-updates do not exceed approx.30 mins and comply with Energy-MonitoringRollout of OTA as part of Audi connectProduct improvementUpdate:E

38、nhanced and/or expanded functions Upgrade:New functions(market specific)Digital product care Keep vehicle up to date and inspire during the lifecyclePremium functions and“on demand“-Features Functions on Demand Application storeCustomerbenefits Adaptive cruise assist1Adaptive cruise control1Camera-b

39、ased traffic sign recognition1Traffic sign-based speed limiter1Top-view camera1Turn assist1Lane change assist1Park assist plus1Proactive passenger protection system(front,side,read)1Lane departure warning with emergency assist1Emergency assistDriver attention and fatigue monitorConnected speed cours

40、e2The characteristics of the extensive range of safety,driving and parking assist functions offer superior customer usability4 surround viewcamerasfront long-range radar2 corner radar sensors highdriver monitoring camera6 ultra sonic sensors rear6 ultra sonic sensors frontreversingcamera1 within sys

41、tem limits2 data on driving behavior of other vehicles is saved in the cloud and aggregated into a poolAudi Q6 e-tron quattro:Power consumption(combined):19.7-17.0 kWh/100 km;CO2emissions(combined):0 g/km;CO2-class:AMMI panoramicdisplay(curved)Audi virtual cockpit 11,9”MMI touchdisplay 14,5”MMI fron

42、t passenger display 10,9”with privacymodeVirtualexteriormirrors2Interaction lightCentralcontrol panelDigital stage offers customer-centric experience in the interiorNext generationAR HuD11 only available in PPE-based cars2 only available in A6 e-tronfamily The new augmented reality head up display o

43、ffers increased field of view as well as improved imaging and expanded functionality2.5m13mHead-up DisplayAR Head-up Display11 only available in PPE-based carsDisplay of virtual elements(speed,traffic signs,assistance&navigation symbols)Seamless real-world integrationAn AI-powered digital assistant

44、goes beyond voice recognition,it ingests all vehicle data turning the car into a smart companionThe Audi assistant Proactive suggestionsRoutines Call recommendationMore than 800 functions with each including more than100 possible commandsInfotainmentBEV specificHV ACDriver assistanceCar functionsOnl

45、ine domainsIncrease volumeSet drive select to dynamicDrive me to MunichWhere can I find Hazard Lights?My feet are coldOpen the window a crackWhat is 20 euros in US Dollars?Set the interior light to green+Chat GPTintegrationShadeable panoramic glass roof enhances the feeling of space and ensures comf

46、ort in all lighting conditions 1 only available in A6 e-tronfamily and PPC carsA combination of superior driving performance,expressive design and digital functions make PPE-based cars desirable for the broad range of customers1 only available in A6 e-tronfamily Audi Q6 e-tron quattro:Power consumpt

47、ion(combined):19.7-17.0 kWh/100 km;CO2emissions(combined):0 g/km;CO2-class:AAudi A6 Avant e-tron:Power consumption(combined):17.0-14.8kWh/100 km;CO2emissions(combined):0 g/km;CO2-class:AAudi A6 Sportback e-tron:Power consumption(combined):15.9-14.0 kWh/100 km;CO2emissions(combined):0 g/km;CO2-class:

48、ADigital OLED rear lightsAdaptive cruise assist with swarm dataFunctions on demandMatrix LED headlights30 safety&assistance systems availableSoftware Updates over the airPanoramic glass roof electricallyshadeable1Virtual exterior mirrors 2nd gen.1Adaptive airsuspensionNew curved panoramic displayAug

49、mented RealityHead-Up DisplayFront passenger display with shutter modeSound zoneswith headrestspeakersQ6 e-tron and A6 e-tron families addresses broad customer segments across the globe,leading to attractive economics+China-specificmodelsQ6 e-tronfamilyA6 e-tronfamilyEuropeGermanyUSA/CanadaOverseasA

50、udi Q6 e-tron quattro:Power consumption(combined):19.7-17.0 kWh/100 km;CO2emissions(combined):0 g/km;CO2-class:AAudi A6 Avant e-tron:Power consumption(combined):17.0-14.8kWh/100 km;CO2emissions(combined):0 g/km;CO2-class:AProjected lifecycle sales volumeThe versions developed specifically for the Ch

51、inese market boast a longer wheelbase and a localized digital offering and design featuresLocal productionin Changchun700 km CLTC rangeLonger wheelbase vs.world modelAvailable with LFP battery from 2026 onwardsMarket introduction 2025Market-specific infotainment and ADAS solutionsPremium Platform Co

52、mbustionHorst Hanschur|Senior Vice President Product Line PPC/MLBAudi S5 Avant TFSI:Fuel consumption(combined):7.9-7.5 l/100 km;CO2emissions(combined):180-169 g/km;CO2class:G-FThe new platforms PPE and PPC enable major portfolio updates in both BEV and ICE vehiclesE3 1.2E L E C T R O N I C A R C H I

53、 T E C T U R EPREMIUMPLATFORMELECTRICA u d i Q 6 e-t r o nA u d i A 6 e-t r o nPREMIUMPLATFORMCOMBUSTIONA u d i A 5A u d i Q 5A u d i A 7The updated platform enables solutions for higher efficiency,performance,boosting hybridization and future-proof electronics architectureE 1.2 electronicsarchitect

54、ure48 V48 Volt MHEV plus systemthanks to powertrain generatorPlatform forB-and C-segmentDesigned for EU7 emission regulationsReady forPHEV model rangeHigh-and flatfloor possibleIncreased vehicledimensions and spacious interiorFurther/newly developedenginesThanks to strict interlocking and synergetic

55、 development PPC leads to substantial reduction in platform costsreduced complexity and R&D costs60%lower number of engine-transmission-combinationsup to 60%COP between platform modelsmajor elements of MLB platform reusedPrevious generationA4/A5Q5A6/A7+China-specific modelsFollow up generationA5Q5A7

56、+China-specific modelsAudi A4 Avant:Fuel consumption(combined):8.0-4.7 l/100 km;CO2emissions(combined):183-124 g/km;CO2classes G-DAudi A5 Coup:Fuel consumption(combined):7.7-4.7 l/100 km;CO2emissions(combined):175-122 g/km;CO2classes F-DAudi A6 Avant:Fuel consumption(combined):9.4-5.3 l/100 km;CO2em

57、issions(combined):213-138 g/km;CO2classes G-EAudi A7 Sportback:Fuel consumption(combined):9.3-5.3 l/100 km;CO2emissions(combined):210-138 g/km;CO2classes G-EAudi Q5:Fuel consumption(combined):9.1-5.6 l/100 km;CO2emissions(combined):229-146 g/km;CO2classes G-EAudi A5 Sedan:Fuel consumption(combined):

58、7.7-4.7 l/100 km;CO2emissions(combined):176-124 g/km;CO2classes G-DAudi Q5 SUV:Fuel consumption(combined):7.6-45.9 l/100 km;CO2emissions(combined):174-146 g/km;CO2classes F-EThe Audi A5 and Audi Q5 families are the first B-Segment models on the PPC platform;the C-Segment will follow later with the A

59、7Audi A5 Sedan:Fuel consumption(combined):7.7-4.7 l/100 km;CO2emissions(combined):176-124 g/km;CO2classes G-DAudi Q5 SUV:Fuel consumption(combined):7.6-5.9 l/100 km;CO2emissions(combined):174-146 g/km;CO2classes F-EQSan Jos ChiapaNeckarsulm7Engine programme for market launchof A5 and Q5 families12.0

60、 R4 TDI150 kW(204 hp)front|quattroMHEV plus2.0 R4 TFSI110 kW(150 hp)frontStart/Stop2150 kW(204 hp)front|quattroStart/Stop2/MHEV plus3Optimized engine selection covers the customer needs with lower complexity;PHEV models will follow270 kW(367 hp)quattroMHEV plusS Models3.0 V6 TFSIe.g.TFSI e with more

61、 to come1 availability,depending on model 2 A5 family3 Q5 familyMHEV plus boosts power and improves comfort while lowering emissions Standard 48-volt electrical systemNew powertrain generator18 kW(24 hp)electrical powerRecuperation:up to 25 kW PowerThis enables electric driving as well as electric p

62、arking and maneuveringIncreased performanceMHEV plus technologyA5 familyCO2potential:TDIup to 10 g/kmS modelup to 17 g/km(according to WLTP)PHEV models will expand the offer in the course of the product lifecycle PHEV220 kW220 kWquattro270 kW270 kWquattroTwo power levels with a range of around 80-10

63、0 kilometers,depending on modelOffer in the course of the product cycleThe updated chassis and steering enable superior driving performance Drive modes selection enables adjustments for respective scenariosIntegrated brake control systemAudi drive select with wider spread between comfort and sport m

64、odeOptimized front axle and more rigidly connected progressive steeringNew chassis and steeringA5 family examplePrecise,agile and neutral driving experienceNew tiresStiffer suspension mounts on the front axleE31.2 offers the backbone of the digital stage in the new A5 BEV and ICE families offer harm

65、onized digital experienceWith the new Q5,Audi underlines its leading role in lighting design and technology Second Generation OLED combination rear lights with car-to-X communicationFrontRearNew standards in terms of individualization via light signaturesProjection spoiler lightE 1.2 electronic arch

66、itectureAudi ApplicationstoreOver-the-air updatescapabilityAudi assistantwith Chat GPTMMI frontpassenger display Next generationhead-up displayBang&Olufsen 3DPremium Sound Systemwith head restraint loudspeakersLuggage compartment lid electric opening and closingPhone compartmentwith inductivechargin

67、g functionElectric steering wheeladjustmentPanoramic glass roof electricalyshadeableHigh level of standard settings and fascinating options is available across the model rangeSports sedan with a large tailgate11 Audi A5 SedanAudi A5 Sedan:Fuel consumption(combined):7.7-4.7 l/100 km;CO2emissions(comb

68、ined):176-124 g/km;CO2classes G-DAudi A5 Avant:Fuel consumption(combined):7.9-4.8 l/100 km;CO2emissions(combined):179-127 g/km;CO2classes G-DAudi Q5 SUV:Fuel consumption(combined):7.6-5.9 l/100 km;CO2emissions(combined):174-146 g/km;CO2classes F-EPPC-based model lines target all core markets,with Eu

69、rope being the largest outside ChinaEuropeGermanyUSA/CanadaOverseasA5 familyQ5 familyA7 family+local productionin ChinaAudi A5 Sedan:Fuel consumption(combined):7.7-4.7 l/100 km;CO2emissions(combined):176-124 g/km;CO2classes G-DAudi Q5 SUV:Fuel consumption(combined):7.6-45.9 l/100 km;CO2emissions(com

70、bined):174-146 g/km;CO2classes F-EProjected lifecycle sales volumeTransition from single option to focused option packages enables reduction of complexity PreviouslySingle optionsOption packagesPPE&PPCStandard itemsSingle optionsOption packagesStandard itemsTechnology packagesBenefits for customersB

71、enefits for AudiConvenient decision making Streamlined order processPackages definition based on customer experiencesStable residual valuesHigh standard setting and higher positioningReduced complexity in Hard-&Software leads to improved Over-the-Air Update capabilityEnhanced stability in developmen

72、t and production processesSCHEMATIC,DEPENDING ON THE MODEL+Over-the-air update capabilityWith the updated portfolio Audi is well positioned to harness potentials in times of transitionhigher positioning with higher proportions and new naminguse of COP in platform,interior,MMI to achieve scaleone pla

73、tform for the core of ICE portfolioreduced complexitythanks to new offer structurescale and flexibility in site allocationRevenueCostsAttractive products with newest technology and new design languageList of abbreviationsADASAdvanced Driver Assistance SystemsAR HuDAugmented Reality Head up DisplayAS

74、MAsynchronous MotorBEVBattery Electric VehicleCAGRCompound Annual Growth RateCar-2-XVehicle-to-Everything CLTCChina light-duty vehicle test cycleCOP Carry-over partsDC-charging Direct Current ChargingE3 1.2Electric-Electronic Architecture 1.2ECUsElectronic Control UnitsFBUFully built up,all vehicles

75、 produced,excluding local production in ChinaHCPHigh-Performance Computing PlatformHV ACHeating,Ventilation,and Air ConditioningICEInternal Combustion EngineIRInvestor RelationsLFP batteryLithium iron phosphate batteryMEBModulare E-Antriebs-Baukasten,modular electric-drive toolkitMHEV plusMild Hybri

76、d Electric VehicleMLBModularer Lngsbaukasten,modular longitudinal toolkitMMIMan-machine interfaceNARNorth AmericaOEMOriginal Equipment ManufacturerOLEDOrganic light-emitting diodeOTAOver-the-airPHEVPlug-in-Hybrid VehiclePPCPremium Platform CombustionPPEPremium Platform ElectricPSMPermanent Magnet Synchronous MotorR&DResearch&DevelopmentSDVSoftware-defined VehicleSOCState of ChargeWLTPWorldwide Harmonised Light-Duty Vehicles Test Procedure