《Snap Inc. (SNAP) CSR報告「NYSE」.pdf》由會員分享，可在線閱讀，更多相關《Snap Inc. (SNAP) CSR報告「NYSE」.pdf（102頁珍藏版）》請在三個皮匠報告上搜索。

1、2021 CitizenSnap ReportPowered by Kindness2A Letter from EvanWe believe that it is in Snaps best interest to work towards creating a healthy,safe society.When our community and partners thrive,our business grows,and we are always thinking about ways to make a positive impact and contribute to human

2、progress.Over this past year,our team across the world doubled down on our efforts to support our communities,our partners,and the planet.This 2021 CitizenSnap Report recounts the work we did and outlines the overwhelming amount that remains to be done.Last year we remained apart because of the pand

3、emic,but we worked together to keep people connected to their friends and to support mental health and well-being.In the face of deep injustice across the world,we sought to use our platform to support efforts to seek justice and spread peace,to alleviate poverty,and to provide educational opportuni

4、ties.During the election season we empowered our community to vote and to engage.As we witnessed continued devastation on our planet,we made our first major commitment to reducing our environmental impact.Within our products,we deepened our commitment to privacy,safety,and ethics.And within our team

5、,we worked to make progress in diversity,equity,and inclusion.We wrote last year that our 2020 CitizenSnap Report was a“rough draft,”reflective of our desire to learn,grow,and iterate.Thats still true.It always will be.We know there are many ways we fall short,and much more work to be done.But we wi

6、ll keep striving to improve.Through this report on Snaps Environmental,Social,and Governance efforts,we hold ourselves accountable to the communities we support.We know these communities,in particular the hundreds of millions of Snapchatters who use our platform every day,care deeply about how we co

7、ntribute to society,and we want to build trust through transparency and engagement.As we roll up our sleeves,we welcome your feedback to help us learn and grow.Evan Spiegel,Co-founder and CEO2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYPLANETPE

8、OPLEGOVERNANCEAPPENDIXCEO LETTER 3Executive Summary2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYPLANETPEOPLEGOVERNANCEAPPENDIXEXECUTIVE SUMMARY 4At Snap,our mission is to contribute to human progress by empowering people to express themselves,l

9、ive in the moment,learn about the world,and have fun together.In doing so we lead with our values kind,smart and creative but it always begins with kindness.We design kindness into the way we run our company,how we build our products,and how we treat our people,society,and the planet.Thats how we th

10、ink about Environmental,Social,and Governance(ESG),and we set our ESG priorities to match.This CitizenSnap Report recounts our ESG efforts during 2020.In a year that saw huge upheaval,we focused on supporting our team and our Snapchat community.We are proud of what we were able to accomplish from ro

11、lling out resources to support the mental health and well-being of Snapchatters,to helping millions of young people cast their vote,to achieving carbon neutrality,to educating our community about COVID-19,to fighting misinformation,to creating a more inclusive culture and using our platform to promo

12、te racial justice.But we know there is so much more to do,and so many ways we can continue to improve.This Executive Summary recounts the highlights of our ESG work,organized into four categories:Society,Planet,People,and Governance.For those who want a deep dive into each category,the main body of

13、the report follows.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYPLANETPEOPLEGOVERNANCEAPPENDIXEXECUTIVE SUMMARY5Executive Summary Society“Users trust Snapchat when it comes to civics,which is why TurboVote sees higher engagement rates there tha

14、n on any other platform.”MIKE WARD,VP,VOTER ENGAGEMENT,DEMOCRACY WORKSWe leveraged our platform to help our community navigate the COVID-19 pandemic.We reached more than 197 million people with in-app tools aimed at keeping people safe amid COVID-19.More than 88 million viewers watched COVID-related

15、 content on our Discover platform.We donated more than 200,000 meals to organizations supporting COVID-19 relief efforts.And during the early days of the pandemic,we donated N95 masks to hospitals and custom face shields,made at our R&D facility in Los Angeles,to local healthcare workers.We utilized

16、 both our products and our content platform to support the emotional well-being of our community.In March 2020,we launched a feature called Here For You that provides Snapchatters resources from expert partners when they search for a range of mental health topics.We also debuted content aimed at sup

17、porting and empowering viewers with mental health challenges.We worked to support diversity through our content offerings.We invested in content that is more fully inclusive of the Snapchat community;at least 53%of our Snap Originals featured leads or hosts who are BIPOC or LGBTQ+.We also focused on

18、 coverage of racial justice issues:Our Content team produced daily coverage surrounding the murders of George Floyd and Breonna Taylor,highlighting powerful Snaps our community shared from across America,and our news partners produced more than 120 editions on Snapchat covering issues of race,gender

19、,LGBTQ+rights,discrimination and inclusion.We spread kindness to our communities through strategic partnerships,giving,and volunteering.We donated several million dollars in ad space to nonprofits and several million more to organizations focused on youth,education,and the arts around the world.Our

20、team members contributed more than 8,500 service hours to Snap Philanthropy projects globally.And we created opportunities for historically underrepresented groups through our Snap Academies,Yellow Accelerator,career exploratory events,and mentorship programs.Every day,on every Snap team,decisions w

21、e make have an impact on the broader society of which we are a part.Thats why we believe we have a moral responsibility to design our products ethically,to promote civic education,to fight for online privacy and safety,and to give back through philanthropy,volunteerism,and nonprofit partnerships.202

22、0 highlights include:Snap partnered with TurboVote and others to create tools within Snapchat that helped users register to vote,make a plan to vote,and learn about candidates and issues.More than 30 million people used these tools,and more than 1.2 million people used our app to get help registerin

23、g to vote in the US elections.More than half of these Snapchatters were first-time voters.We doubled down on our commitment to ethical product design in 2020.Snap has never stockpiled user data.And because we intentionally designed Snapchat with no open newsfeed and a curated content platform,we don

24、t give unvetted content an opportunity to get reach.In 2020,we intensified our efforts to protect privacy,moderate content and ads,and fight misinformation and hate.More than 1.2 million people used our app to get help registering to vote in the US election.2021 CitizenSnap ReportPowered by Kindness

25、CEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYPLANETPEOPLEGOVERNANCEAPPENDIXEXECUTIVE SUMMARY6“We congratulate Snap Inc.for setting science-based targets consistent with limiting warming to 1.5C,the most ambitious goal of the Paris Agreement.By setting ambitious science-based targets gr

26、ounded in climate science,Snap Inc.is taking action to prevent the most damaging effects of climate change.”ALBERTO CARRILLO PINEDA,SCIENCE-BASED TARGETS AT CDPSnapchat about the climate crisis and actions they can take,through original content and augmented reality experiences.We took additional st

27、eps to fulfill our Planet commitments in 2020.For example:We continued hunting for ways to reduce the environmental footprint of our products across their lifecycle,including increasing software and battery efficiency.In 2020,for instance,we reduced by 48%the power consumed by iOS users when they ty

28、pe in Chat.That adds up to notable energy savings across hundreds of millions of users worldwide.We expanded workplace programs to conserve natural resources,reduce waste,and serve healthy,sustainable food to our team.When our team wasnt in the office,we diverted our campus food resources to feeding

29、 our local community by donating over 30,000 meals and$500,000 to organizations fighting against food insecurity.We began enhancing travel policies to minimize business travel and reduce emissions as the world and workplace return to normal.We also provide our employees with incentive programs that

30、support lower-carbon commuting alternatives.Executive Summary PlanetThe Snapchat community cares passionately about combating climate change and stands to experience some of its worst impacts.We feel a deep responsibility to take action at the pace and scale that is needed.So we are thrilled to anno

31、unce an ambitious three-part climate strategy:First,we have achieved Carbon Neutral Snap.We have purchased offsets sufficient to make the company carbon neutral going back to its founding in 2011,and we have committed to going-forward carbon neutrality,starting now,through a strategic mixture of emi

32、ssions reductions,offsets,and renewables.Second,we have adopted science-based emissions reduction targets approved by the Science Based Targets initiative(SBTI).These targets help mitigate climate change based on what the latest science says is needed to meet the Paris Agreements goals.Third,weve co

33、mmitted to purchase 100%renewable electricity for our facilities globally.That three-part plan is just the beginning.We are starting the process to make a Net Zero commitment within the next year,as part of our work to keep building upon this strategy.And we will double down on efforts to educate ou

34、r Gen Z audience on Our climate strategy includes a science-based reduction target,historic and future carbon neutrality,and a commitment to renewables.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYPLANETPEOPLEGOVERNANCEAPPENDIXEXECUTIVE SUMMARY

35、7Executive Summary Peopleand accountability.And we made progress though not enough toward our representation goals.Our recently published 2021 Diversity Annual Report reflects these efforts and provides detailed representation data and updated goals.We expanded our living wage program an initiative

36、that sets localized baseline wages for team members so they can afford to live near where they work to our international offices.We expanded our training and development options,rolling out more offerings across everything from leadership to privacy to job-specific training.In all,Snap team members

37、participated in more than 33,000 combined hours of training and development in 2020.We supported our teams working remotely by providing best-in-class benefits and resources.Among other things,we expanded the availability of therapy sessions,as well as providing added child and family care resources

38、,and we extended parental leave to 16 weeks globally for birthing and non-birthing parents.At Snap we want to create an environment where all members of our team feel supported to grow and succeed.We strive to build a culture where our team members feel welcome,safe,and able to show up authentically

39、 and be their best selves.Key 2020 initiatives included:To support our DEI goals,we began redesigning our systems to build products that work for all Snapchatters for example,by rewriting machine learning algorithms to remove bias,and by adopting inclusive design principles.We are scaling empathy to

40、 inspire all team members to do their part,and are launching new tools to help team members operate in a more inclusive manner each day.We have also rolled out new DEI accountability mechanisms.This includes incorporating DEI into our performance management process into how we measure employee perfo

41、rmance,regularly reviewing progress driven by our executive team,and creating an Employee Resource Group Advisory Council with executives to foster candid conversations 2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYPLANETPEOPLEGOVERNANCEAPPENDIX

42、EXECUTIVE SUMMARY8Executive Summary GovernanceWe expanded our already robust certification program for key non-financial metrics,such as Daily Active Users.These metrics are substantively audited on a recurring basis;they are subject to demanding change management and quality standards;and we commis

43、sion third-party review of our data integrity procedures annually.We took a leading role a leading role in an industry consortium that is developing broader standards around non-financial metrics to ensure they are rigorous and trustworthy.We began revamping our Code of Conduct to focus more broadly

44、 on ethical decision making principles,in addition to specific rules.Across the board,we deepened our commitment to the communities we serve in 2020.We are dedicated to expanding on this work in 2021.Snap maintains a governance structure focused on long-term shareholder value,transparency,and robust

45、 decision-making processes.Our Board is diverse and experienced.Our compliance program hews to governmental best practices but also looks beyond the law to ensure we hold ourselves to the highest level of integrity.Our tax program is aimed at paying fair taxes where we do business.And we run a robus

46、t enterprise risk program that links enterprise-level risks with company strategic objectives.2020 governance highlights include:We increased representation of women on our Board to 50%.Our Board contains eight independent directors,63%of whom are current or former Chief Executive Officers of promin

47、ent companies.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYPLANETPEOPLEGOVERNANCEAPPENDIXEXECUTIVE SUMMARY9Table of ContentsOverviewAbout Snap 10ESG Strategy 11Materiality 13Society Responsible Products 16Social Impact on Our Platform 25Communi

48、ty and Giving 38Snap Foundation 45Yellow Accelerator 46PlanetOur Climate Strategy 50Our Workplace 60Our Products 65Our Supply Chain 68PeopleDiversity,Equity and Inclusion 72Supporting our Team 74Governance Board Structure 82Stock and Voting Structure 83Integrity and Compliance 84Tax Strategy 86Data

49、Governance 89Enterprise Risk 90Appendix About the Report 93Data Tables 94SASB Index 97GRI Index 982021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYPLANETPEOPLEGOVERNANCEAPPENDIXTABLE OF CONTENTS 10Snap is a global company,with approximately 4,000 e

50、mployees located in 15 countries worldwide.We care about supporting diverse,global voices both inside our company and in our community of 280 million daily active users.Snapchat is available in 35 unique languages with 7 variants,and more than 5 billion Snaps are created each day using our camera.Sn

51、aps headquarters are located in Santa Monica,California,with a significant operational footprint in the communities we serve around the world with offices in Dubai,London,Mumbai,New York,San Francisco,Seattle,Sydney,Ukraine,Toronto,and more.Because we rely on outsourced infrastructure to support the

52、 vast majority of our computing,storage,bandwidth,manufacturing and other services,our operational footprint consists primarily of office space.Our largest software platform is the Snapchat mobile application,and we also host several other apps,including Bitmoji and Zenly.At the heart of the Snapcha

53、t application is the camera;the app encourages our community to communicate visually About Snapwith their friends and use augmented reality camera features.Snapchat also offers a host of other products and features,such as Creative Tools,Chat,Snap Map,Discover,Memories,Stories,Games and Spotlight.Ou

54、r core hardware product is Spectacles,our wearable sunglasses product with a camera inspired by the human eye.Through our products,we empower people to express themselves freely and grow real friendships.From the outset,Snapchat was built differently than social media platforms.We dont feature an op

55、en newsfeed,dont allow unvetted content to be shared with a large audience,and much of our content is ephemeral all making it much harder for misinformation to“go viral.”We believed products should be organized around humans,and not the other way around,and we have stuck to that belief.Authentic sel

56、f-expression is at the heart of everything we build,and we apply this focus on honesty,storytelling,and surfacing our shared connections to our Environment,Social and Governance(ESG)work as well.Approximately 4,000 employees located in 15 countries worldwide.Our community of 280 million daily active

57、 users creates more than 5 billion Snaps each day.Snapchat is available in 35 unique languages with 7 variants.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWAbout SnapESG StrategyMaterialitySOCIETYPLANETPEOPLEGOVERNANCEAPPENDIXOVERVIEW 11ESG StrategyAs

58、 we work to fulfill our mission,ESG issues are fundamentally integrated into how we evolve our strategy.We engage with both internal and external stakeholders to understand their priorities and incorporate their ideas into our work.In 2020,we had an opportunity to speak candidly with external stakeh

59、olders in conducting our first materiality assessment,and we continue to explore ways to deepen and expand those conversations.We actively seek input and engagement opportunities with organizations that have expertise on our material issues.Partnerships with groups that support our local communities

60、 where we operate are also an important part of how we engage.The ESG priorities we then set are integrated into teams across Snap.For example,issues of privacy,safety,and transparency are at the heart of how we think about designing our products.And doing our part to fight climate change is a key d

61、river for decisions about how we operate our business and how we engage with partners in our supply chain.We are still early in our journey,and this report is an important step in the direction of being more transparent and accountable for our impacts.Our ESG work reports into a Vice President-level

62、 company executive,and it receives regular visibility and oversight from senior leaders across the company,including the CEO.We are also incorporating ESG updates into semi-annual Board committee meetings and annually into full Board meetings.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECU

63、TIVE SUMMARYTABLE OF CONTENTSOVERVIEWAbout SnapESG StrategyMaterialitySOCIETYPLANETPEOPLEGOVERNANCEAPPENDIXOVERVIEW 12Snaps ESG PrioritiesStrengthening communities through strategic partnerships,giving,and volunteering.Implementing responsible design principles to ensure inclusion,safety and privacy

64、 for everyone who uses our products.Leveraging our platform to support mental health,civic engagement and promote initiatives and causes with a positive social impact.SocietyMaintaining a governance structure focused on creating long term shareholder value,transparency,and robust decision-making pro

65、cesses.Selecting a diverse and representative Board of Directors.Doing business responsibly and ethically,and expecting the same of our partners.Integrating a robust enterprise risk framework to anticipate,identify,prioritize,and manage material risks to business objectives.Operating a tax strategy

66、that positions us as a responsible part of communities where we operate.GovernanceCreating a diverse,equitable,and inclusive workplace to strengthen our culture and inspire innovation in our organization and the industry at large.Encouraging wellness and ensuring a healthy,safe environment.Engaging,

67、supporting,and developing employees to foster our unique values and our strong commitment to integrity.PeopleCombating climate change by mitigating the carbon footprint of our products and operations.Conserving natural resources and reducing waste.Minimizing the environmental footprint of our produc

68、ts across their lifecycle.Building a socially and environmentally responsible supply chain that emphasizes worker well-being and responsible materials use.Planet2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWAbout SnapESG StrategyMaterialitySOCIETYPLANE

69、TPEOPLEGOVERNANCEAPPENDIXOVERVIEW13MaterialityIn 2020,Snap conducted a materiality assessment to determine which ESG issues are the most material to the company and its stakeholders.This materiality assessment is a critical part of Snaps strategy because it helps to ensure that ESG issues are identi

70、fied,prioritized,managed,and communicated consistently and clearly.Snaps materiality process included three main steps:1.Identifying potentially material issues through analysis of international sustainability frameworks and standards including the Global Reporting Initiative(GRI)and the Sustainabil

71、ity Accounting Standards Board(SASB)standards,ESG ratings and ranking assessments,and megatrends globally and within the technology industry.2.Engaging internal and external stakeholders via structured interviews to gather perspective on current and emerging future priorities.External stakeholders w

72、ere engaged across relevant geographies and areas of expertise.3.Analyzing results and prioritizing issues.Snap synthesized the interview findings,alongside external sustainability landscape trends,to determine issue prioritization.All final decisions were validated through feedback from the Snap st

73、akeholders.Snaps Material IssuesESG ResponsibilitiesFair Labor PracticesResponsible TaxationDesign for the EnvironmentClimate Change StrategySocial InvestmentEnvironmental ResponsibilityResponsible Advertising&MarketingWorker Engagement&DevelopmentResponsible Supply Chain&ProcurementCritical,but not

74、 core distinguishers for SnapSnap PrioritiesProtection&Right of MinorsEthical Leadership&GovernanceResponsible Product Use&DevelopmentPrivacy and Data ProtectionContent Safety&GovernancePromotion of Beneficial ContentBusiness Ethics/Fair Business PracticesAreas where Snap can and should leadDiversit

75、y,Equity&InclusionMental Health&TechnologySocietyPeopleGovernancePlanet2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWAbout SnapESG StrategyMaterialitySOCIETYPLANETPEOPLEGOVERNANCEAPPENDIXOVERVIEW 14Snaps material issues can be segmented into two groups

76、:1.issues where Snap is uniquely positioned to lead because of the nature of our products,and2.issues that are important to the world,and that Snap must proactively address,but on which Snap is similarly situated to other companies.This report is written in alignment with Snaps most material ESG iss

77、ues as defined through this assessment.Many of Snaps highest priority material issues relate to product design and use.Responsible Product Use and Development,Content Safety and Governance,Mental Health and Technology,and Privacy and Data Protection are among the core,product-related ESG topics on w

78、hich we focus.Snaps approach to these issues can be found in the Society and Governance sections of this report.This assessment confirmed the importance of Snaps focus on building a culture of kindness.Diversity,Equity,and Inclusion also emerged as a priority material issue and is a critically impor

79、tant topic for us,and more information about our approach can be found in the People section of this report and in our Diversity Annual Report.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWAbout SnapESG StrategyMaterialitySOCIETYPLANETPEOPLEGOVERNANCEA

80、PPENDIXOVERVIEW15Society2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY 16Creating products that empower pe

81、ople to express themselves is a key part of our mission to be a source for good in the world.Hand in hand with that mission:our commitment to ensure that those products reflect the highest standards of ethics,privacy,safety,and inclusion.To that end,we have long embedded privacy-by-design and safety

82、-by-design principles into our work,and we are working hard to broadly roll out ethics-by-design and inclusion-by-design frameworks too.We seek to design our products to support fairness and inclusivity,and we ask tough questions to determine whether something were designing might have unintended co

83、nsequences when launched into the world.And we leverage data governance controls,cutting-edge information security,robust content curation and moderation practices,and a range of safety tools to ensure our products continue to advance our missions once they are launched.Responsible ProductsEthics by

84、 Design We believe its critical to consider ethics in every product development decision made at Snap,so that our products will honor our mission of being a force for good in the world.As we are developing products that overlay computing onto the world around us,we have a tremendous opportunity and

85、responsibility to do it in a way that respects,empowers,and improves the lives of our customers.We work to proactively anticipate and mitigate unintended consequences of our products in use,whether it relates to artificial intelligence,augmented reality or any other product feature.And we design our

86、 products to fight misinformation and personal misrepresentation,make everyone feel included,ensure fairness and accountability,maintain human agency,empower civic participation and fight virtual clutter.Ethics by design involves vetting new potential features for the following considerations(among

87、others):We want to develop products that are human-centered,approachable,and easy to understand.We want to empower our community with the tools and knowledge to control their experiences when using our products including related to their privacy,safety and well-being.We believe in the importance of

88、facts and accuracy,and want to design our products to fight misinformation and personal misrepresentation.We want our products and services to be inclusive of all Snapchatters and accountable to them.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIET

89、YResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY 17While we are currently hard at work creating processes to ensure ethics by design in emerging product areas,in other areas we have been doing this work for m

90、any years.Our ethics-by-design principles are on display in some of our earliest choices with Snapchat:Since its inception,the app has been designed for communication between real friends,and has avoided features such as“likes,”comments,and viral forwarding.Snapchat also features a closed content pl

91、atform,with news and entertainment provided by carefully selected,well-regarded professional media partners.These design choices have helped keep Snapchat largely free of the viral misinformation and negativity that have plagued other online communities.Ethics by design is also at the heart of the p

92、roducts were building for the next decade.When it comes to our software products,we are developing fairness principles and supporting empirical mechanisms designed to ensure that products including those driven by machine learning are balanced,transparent,inclusive,and avoid adverse impacts.And when

93、 it comes to hardware,we keep the communitys trust and personal experience at the core of our work.We design Spectacles to foster human connection and social safety,spread joy,and inspire self-expression.Our hardware products are meant to be easy to use and control,and we strive to ensure that new t

94、echnologies are approachable and easy to understand.Finally,we optimize our hardware for experiences that allow you to remain engaged with the environment and loved ones around you,and we continue to leverage technology to find solutions that increase accessibility.2021 CitizenSnap ReportPowered by

95、KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY18privacy-by-design standards and principles often go well beyond the statutory requirements i

96、mposed by regulators.For example,we:Delete conversation data(Snaps and Chats)from our servers once theyre opened or expired.Provide Snapchatters with an Ad Preferences setting,where they can better understand and makeinformed choices about the types of ads they want to see on our platform.Make locat

97、ion-sharing off by default forSnapchatters when they first use our Snap Map,and only offer them the chance to share their location with friends never people they dont know.Offer a feature called Friend Check Up,which prompts Snapchatters to review their friend lists and make sure their contacts are

98、people they actually know.If they want to remove a contact,they can do so privately and confidentially.Design Process.Snaps unique privacy-by-design process is at the heart of our approach.What does privacy by design mean?It means we design with privacy in mind from the beginning,and all new product

99、 features,services,and functionalities without exception go through an intense privacy Privacy by DesignWe believe privacy is essential to empowering self-expression and is central to the value we deliver to those who use our platform.We founded Snapchat on the idea of ephemerality and have never lo

100、st sight of that initial privacy innovation:We have continued to hone in on the notion that deletion is our default.We set reasonable retention periods for any data we do need to keep.We dont stockpile personal information and other data.And we dont publicly showcase a timeline of everything ever po

101、sted.We believe this makes our products feel less like a permanent record and more like a conversation with friends.Building upon privacy as a foundational principle of our app since its inception,we fully integrated privacy-by-design processes in 2014.Underlying this process is a set of privacy pri

102、nciples and frameworks.We included safety by design in this process,soon after we created it.The principles and frameworks have continued to mature and become more formalized over time to support the evolving needs of the platform.When we process the personal data of our apps users,we always do so i

103、n a way that meets all statutory compliance and privacy requirements but our Our Privacy PrinciplesWe design with privacy in mindWe communicate honestly and openlyYou control your informationYou choose how to express yourselfDeletion is our defaultHappy Snapping!2021 CitizenSnap ReportPowered by Kin

104、dnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY19review process which includes teams from across the company.We learn every detail of how a feat

105、ure could impact user privacy,we debate the best way to design the product ethically,and we ensure the products align with our values.Snaps privacy-by-design program is successful because everyone participates in it:designers,data scientists,engineers,product managers,product counsel,and privacy eng

106、ineers.In particular,our product counsel evaluates which data each feature collects and whether the purposes of the collection are aligned with the law,our Privacy Principles,and our Privacy Policy,considering the features goals.And our security and privacy engineers ensure that each feature is engi

107、neered in a way that aligns with our privacy commitments and that minimizes data use.We operate a comprehensive security and privacy engineering program.The team is large and mature,composed of industry recognized engineers,ethical hackers,cryptographers,and technical program managers.Our team membe

108、rs have published well known books on application security,and identified numerous major vulnerabilities in open source software.Several members hold patents for security innovations,participate in technical advisory boards and teach security engineering topics.The security and privacy engineering t

109、eam reasons from first principles to craft innovative controls and programs.Its motto:“To protect user,customer,employee,and company data whilst enabling innovation at Snap Inc.with confidence and agility.”Our engineers are absolutely committed to privacy and security and above all,to upholding our

110、promise to provide our community with a safe,fun and secure experience.Privacy Center.Were also focused on making sure Snapchatters can understand and control how their information is used on the platform.Snaps Privacy Center describes Snaps Privacy Principles and provides detail on our Privacy Poli

111、cy.The Privacy Center is transparent about the specifics of Privacy by Product,showing how each product uses data.In 2020,we also launched Friends Check Up in two countries with a wider roll-out expected in 2021.Auditing.The Privacy Program at Snap is audited on a biennial basis by an independent th

112、ird-party privacy assessor.Snap also releases Transparency Reports twice a year,providing insight into the volume and nature of governmental requests for Snapchatters account information and other legal notifications.We work hard to build products were proud of and that we want to use.After all,we u

113、se these products every day,both at work and in our personal lives.We handle user information with the same care that we use for ourselves,our company,our family,and our friends.“Our principles express Snaps deep commitment to privacy,and the entire company participates in the hard but rewarding wor

114、k of bringing those principles to life in the way we design products and treat the personal data of Snapchatters.”KATHERINE TASSI,SNAPS DEPUTY GENERAL COUNSEL,PRIVACY AND PRODUCT2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsS

115、ocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY20Safety by DesignSnap is deeply committed to the safety and well-being of our community,and our teams,products,policies,and partnerships apply safety-by-design principles to keep Sn

116、apchatters safe and informed.Design Process.We have always viewed the privacy and safety of our community as connected.Privacy isnt just about data protection and security its about personal protection and security too.For example,we strive to mitigate and deeply understand the vectors of abuse and

117、inappropriate behavior or content,and we work with industry experts to discuss,review and test products until we think they are ready to use.We do this work proactively,embedding a culture of safety into our product review process and establishing clear ownership for decisions around privacy,safety,

118、and ethics.Our safety-by-design process over time has led to product decisions that are calibrated to optimize the safety of our community.For example,we:Require bidirectional friend requests to be approved by both parties before one person can contact another and start Snapping in 1:1 messaging.Bui

119、ld clear safety information into the onboarding experiences we provide Snapchatters when introducing big new features or functionality.For example,when we first introduced Memories and Maps,we designed an onboarding experience that could help our community understand new products and the choices aro

120、und using them.Create limits in size and discoverability of Group Chats,which have become vectors for harmful activity on some social media platforms.In addition,if a Snapchatter is about to enter a Group Chat in which there is a member who they have blocked,they will first receive a pop-up before t

121、hey enter the Chat letting them know and allowing them to make a choice about whether or not to participate in the Group.Advisory Board.Many leading global safety advocates advise us through our Safety Advisory Board.These include groups that focus on family online safety,domestic violence preventio

122、n,and educational resources for schools.They provide valuable insights that guide our policies and product development,shape our approach to important safety issues,and provide us with strategic advice as we continue to grow as a company.Our Safety Advisory Board members also educate,challenge,and r

123、aise issues to Snap on how to keep the Snapchat community safe.Safety Advisory BoardCommunity Guidelines.We believe the safety of users is a shared responsibility.To that end,we have Community Guidelines to encourage the broadest range of self-expression,while helping make sure that Snapchatters are

124、 able to use our services safely every day.We moderate content to ensure adherence to these guidelines.No one is exempt from these guidelines,whether they be celebrities,politicians or other public figures.Terrorist organizations and hate groups are prohibited from Snapchat and we have no tolerance

125、for content that advocates or advances violent extremism or terrorism.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPEN

126、DIXSOCIETY21Monitoring and Enforcement.The exploitation of any member of our community particularly young people is totally unacceptable,and prohibited on Snapchat.Preventing,detecting and eliminating abuse on our platform is a priority for us,and we are constantly improving our capabilities for com

127、bating this type of illegal activity.Reports of child sexual abuse materials(CSAM)are quickly reviewed and evidence of this activity results in account termination and reporting to the National Center for Missing&Exploited Children.We provide around-the-clock support to international law enforcement

128、 agencies who contact us for assistance with cases involving missing or endangered juveniles.Read more in our Transparency Report,in which we highlight how we enforce safety across our platform and report on the volume and nature of governmental requests for Snapchatters account information and othe

129、r legal notifications.Beyond simply reporting our data,we provide additional context and insight into our safety principles and practices,as well as links to safety and privacy resources.In 2020,we enhanced our Transparency Report to provide insights into the volume and nature of accounts reported o

130、n Snapchat for violations of our Terms of Service or Community Guidelines.We also introduced country-level insights and we expanded the policy areas we report on to include terrorism,response time and proactive review percentages for CSAM.Read the full report here.Safety Reporting and Tips.Our in-ap

131、p reporting tools allow Snapchatters to alert us when they worry their friends are at risk for self-harm.We also notify the friend who alerted us of support that is available to them as well.This intervention appears as a message from Snapchat Support and we direct people to expert help,such as emer

132、gency services like 911,professional hotlines like the Crisis Text Line,the Suicide Prevention Hotline,and crisis hotlines resources in over 20 countries and languages.Within our Safety Center,parents,teachers,and Snapchatters can find safety tips and resources on how to stay safe on our platform.Co

133、ntent Rules and Moderation.We take a safety-first approach to content and content moderation.From the get-go,we designed our content platform,Discover,to be a closed,curated news source.Discover is built on the value of authoritative and credible sources,and our publishing partners must abide by str

134、ict Content Guidelines.Across the board,our guidelines prohibit Snapchatters and our partners from sharing content that deceives or deliberately spreads false information,and we do not have an open news feed where unvetted publishers or individuals have an opportunity to broadcast misinformation.In

135、2020,the COVID-19 pandemic and US election integrity emerged as issues where clear,accurate information was critical.You can find more about how we addressed these topics in the Platform section of this report.We have always believed that human editorial judgment is important,and that what our users

136、 see shouldnt just be determined simply by clicks or shares.Our editorial team works closely with our partners to ensure content is presented in a way that is safe and responsible.In addition,we have a moderation team working 24/7,and Snapchatters can also report safety concerns.2021 CitizenSnap Rep

137、ortPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY22Snapchatters represent a wide range of ages,cultures and beliefs and we want t

138、o provide a safe and healthy experience for each one of them,especially those as young as 13.Recognizing many Snapchatters may see our partners content through Tiles and First Snaps without actively choosing to do so,we designed our guidelines to help provide a responsible content experience and pro

139、tect Snapchatters from experiences that may be unsuitable or unwanted.Our values likewise are driving our approach to content moderation on Spotlight,Snapchats entertainment platform for user-generated content.We designed Spotlight to be a safe and positive experience for our community.With that goa

140、l in mind,we are taking a moderation-first approach for all content submitted to Spotlight.Any publicly-shared user-generated content that is eligible for broad amplification to Snapchatters will first go through moderation to ensure compliance with our Community Guidelines,which prohibit the spread

141、 of misinformation that can cause harm,hate speech,bullying,harassment,violent content,impersonation,and sexually explicit content.If a Snap is in violation of these Guidelines,it will get reported to our Trust and Safety Team,and wont be eligible for wider promotion.Safety Partnerships,Education an

142、d Support.In addition to our internal team of content moderators who directly work to keep our platform safe,we work with industry experts and non-governmental organizations to provide resources and support to Snapchatters in need.Parent Guide:We feel strongly that we have a responsibility to help p

143、arents understand Snapchat and the features weve created to keep their children safe.In 2020,we launched the Parents Guide to Snapchat in 41 languages.With the pandemic,parents and kids are spending more time together at home which also includes more time online.This guide promotes a healthy dialogu

144、e,in an accessible format,to help make parents dispel misconceptions about Snapchat and gives them ideas on how to talk to their kids about the app.Continuing our investment in building a strong safety network,we will be growing our list of operational partners as well as expanding existing ones in

145、2021.This will include the following organizations and safety experts:Crisis Text Line:Crisis Text Line is a global nonprofit organization providing free mental health texting service through confidential crisis intervention via SMS message.In the last year,weve supported over 10,200 conversations.I

146、n 2020,we partnered with Crisis Text Line on our new Parents Guide to Snapchat and the launch of our well-being tool,Here For You.We are expanding our partnership with Crisis Text Line,which will make it even easier for Snapchatters to get support if they need it,and partnering with Shout in the UK,

147、where we will launch a crisis text line for local Snapchatters similar to what we offer our community in the US.The Trevor Project:TrevorSpace is a resource for LGBTQ youth around the world to build a community of peer support.TrevorSpace is a global platform,with about half of users located outside

148、 of the US.We are partnering with The Trevor Project on a series of mental health initiatives for LGBTQ youth,including new in-app resources,and partnering with MindUP l The Goldie Hawn Foundation,on an online parent course that will offer basic tools and strategies to support their teens well-being

149、.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY23Inclusion by DesignOur North Star at Snap is building pro

150、ducts that are fully inclusive of our community.No matter where you live,what your background is,what you look like,how you communicate,or how much money you make,you should feel as though Snap products are made for you.We believe that better tools and principles for building empathy will translate

151、into products that meet the needs and desires of an entire global community.We are incorporating an inclusion-by-design process into how we develop and evaluate new products.Our approach combines empathy with research so that we can understand how users interact with our products,perform experimenta

152、tion to validate our findings,and iterate our design to enhance inclusiveness.Take Snapchats camera,for example.We are building a more inclusive camera that works for each Snapchatter,regardless of who they are,and what they look like,and is flexible enough to support their creativity and self-expre

153、ssion.We are starting by partnering with a diverse group of experts outside Snap to develop technology that counteracts bias,ultimately improving how our camera represents our community.A key area of our work is in machine learning(ML).Technology companies have always prioritized optimizing their pr

154、oducts for the middle:that is,being good for most people,rather than being great for a larger swath of the user community.As a consequence,products gravitate toward the mean working well for majority groups,but perhaps not at all for anybody who falls outside of that majority.To mitigate this proble

155、m at Snap,were investing in tooling,processes,and frameworks to help ensure our ML models are both data-driven and human-guided.As part of an initiative to democratize our ML tools and processes for our product and engineering teams and external partners,we are building tools to improve observabilit

156、y,predictability,and debuggability of ML models.Additionally,a cross-functional working group is developing a robust framework for how we think about bias and fairness within the realm of Artificial Intelligence.Were also evolving our approach to diversity and inclusion in our Engineering department

157、.We understand this requires rethinking our ways of working,redesigning some of our systems,and in some places,simply breaking them.To help lead this effort,weve created a new role of Director,Engineering Inclusion to lead our engineers in developing more inclusive products.Refer to our Diversity An

158、nual Report for more on inclusive design.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY24More than 5 billi

159、on Snaps are created each day using our camera.From January 1,2020 to June 30,2020,we enforced against 3,872,218 pieces of content,globally,for violations of our Community Guidelines,which amounts to less than 0.012%of all Story postings.Refer to our Transparency Report for complete data,which is up

160、dated twice a yearMore than 10,000 conversations were supported on the Crisis Help LineImpact by the NumbersLooking Ahead Continuing our investment in building a strong safety network,we will be growing our list of operational partners as well as expanding existing ones in 2021.Continuing Snaps broa

161、der commitment to safety and transparency through our Transparency Report.Continuing to strengthen Snaps Privacy Program by facilitating the design of product features and functionality that not only support Snapchatters data rights,but also consider broader data issues like ethics,inclusivity and f

162、airness.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY25Through our Snapchat platform,we have the unique o

163、pportunity to educate Snapchatters about important issues that have an impact on our community.We want to help people learn about the world and express themselves and contribute to human progress on the issues that matter most to them using the Snapchat ecosystem.As we grow our reach,we want to crea

164、te a platform where everyone feels like they belong.And as we continue to expand our reach,we remain focused on an app design philosophy that puts privacy and safety first.In 2020,we focused heavily on content and partnerships related to COVID-19 response,civic engagement,diverse representation,raci

165、al and social justice,mental health and well-being,and climate change.In a year where unprecedented challenges were faced by so many,creating and curating accurate,representative,authentic content was more important Social Impact on Our Platformthan ever.By the end of 2020,25 different channels on D

166、iscover had a monthly audience of more than 20 million viewers.We donated over$3.3million in advertising space in 2020 to help nonprofit organizations leverage Snapchat to highlight their messages through in-app activations.And we helped over 1.2 million Snapchatters register to vote in the US elect

167、ions.By design,Snapchat Discover is a closed platform,with content from trusted and credible media partners and storytellers who maintain editorial independence over the content they create.All editorial content produced by Publishers,Show partners,or Snap teams are reviewed and edited by each respe

168、ctive creator,and must abide by Snaps content guidelines.In addition,we do not promote accounts that are linked to people who incite racial violence and injustice,whether they do so on or off our platform.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWS

169、OCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY 26Were always working to make Discover the best experience for our community,leveraging our partners expert storytelling abilities.We develop and share co

170、ntent through a few key formats:Shows from partners all over the world,including NBC,CBS,ESPN,Viacom,NFL,Group Nine Media,Cond Nast Entertainment,Channel 4,Rotana and more.Snap Originals,which are are shows made exclusively for Snapchat and are reflective of the wide range of passions,experiences an

171、d voices of our community,along with Snaps commitment to the emotional and social well-being of our audience.We launched our first original show in 2016 with“Good Luck America,”and have aired over 100 to date.Publisher Stories are magazine-like editorial content produced by leading media publishers,

172、including The Wall Street Journal,Hearst,Cond Nast,The Telegraph,Le Monde,Bunte and more.These Stories offer in-depth exploration of topics.We are also able to leverage our Creative Tools for social impact by creating filters,lenses,stickers,bitmojis and more in our activations that Snapchatters int

173、eract with and share.COVID-19 Response In 2020,it was critically important to provide accurate information about COVID-19.Our guidelines prohibit Snapchatters and our partners from sharing content that deceives or deliberately spreads false information that causes harm,and we do not offer an open ne

174、ws feed where unvetted publishers or individuals have an opportunity to broadcast misinformation.As the pandemic started to spread early last year,we partnered with the World Health Organization,White House COVID-19 Taskforce,the AdCouncil,MIT Media Lab and countless world leaders and government age

175、ncies to ensure our users had access to trusted information about COVID-19 and how to protect themselves.We also launched Creative Tools to help Snapchatters share expert-approved best practices with their friends and family members,to stay healthy,and to express themselves.We reached more than 197

176、million Snapchatters with these activations.We developed 2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY27F

177、ilters on topics like social distancing,thanking essential workers,staying home,and#AloneTogether.We created AR experiences aimed at education about the risks of Coronavirus and how to stay safe and stop the spread,such as the Coronavirus Myth-Busting Snappable,the“fun at home”randomizer Lens,and ot

178、her Lenses aimed at thanking healthcare workers,practicing social distancing,and sharing that“we are in this together”.From March to July,over 88 million people and over 50%of US Gen Z watched COVID related content on Discover.Snapchatters turned to Discover as a source for credible,up-to-date news

179、on the pandemic.During the pandemic,more than three dozen of our partners produced coverage on COVID-19,including NBC News“Stay Tuned,”The Washington Post,SkyNews,The Telegraph,Le Monde,VG,Brut India,and Sabq.We also featured a Snap Original,“Frontline Heroes”,which shared self-shot stories of front

180、line workers.And we enabled a“swipe up to donate”feature for COVID-19 relief that could be activated when watching shows.“Were encouraging Snapchatters around the world to take action in response to the pandemic by showing them that every dollar can make a difference.Their loose bills can make real

181、change.”JEFF MILLER,SNAPS SENIOR DIRECTOR,CREATIVE STRATEGY Spotlight:In honor of World Health Day,Snap launched an AR marker tech experience that drove donations from 33 countries to the World Health Organizations COVID-19 Solidarity Response Fund.Cross-functional teams joined forces to bring our f

182、irst-ever global donation Lens to life.Through this Lens,Snapchatters held banknotes in front of their cameras to trigger AR visualizations of the causes that the fund supports.The AR experience visually represented how your money was raised and transformed into the three funding areas:a hospital to

183、 represent patient care,a mask to represent medical supplies,and beakers and a microscope to represent research and development.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSn

184、ap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY28Voter Education Guide:We released a Voter Guide available via keyword search in an effort to help make voting more accessible for all groups who have been historically disenfranchised.This guide is surfaced when Snapchatters searc

185、h our app for topics such as vote by mail,ballot education,voter registration,accessibility and voter suppression,and features content from the NAACP,ACLU,BallotReady,DemocracyWorks,When We All Vote,APIA Vote,I am a Voter,Vote Early Day,National Voter Registration Day and more.Make a Plan to Vote:We

186、 partnered with BallotReady on a new feature that educated Snapchatters on their voting options and encouraged them to make a plan to vote.This product also gave them the tools to fill out their sample ballot with friends in advance of Election Day and look up their polling location.As the election

187、approached,we sent reminders to Snapchatters about early voting deadlines in their states,programmed Lenses featuring a button that directed users to our Make a Plan to Vote tool,launched special Lenses for Election Day,and revived our“I Voted”sticker.This effort was planned well before the pandemic

188、.But with COVID-19 disrupting many in-person voter engagement efforts that usually help young and Civic EngagementUS Elections We empower our users to express themselves,and we believe there is no more important form of self expression than civic engagement.Heading into 2020,our existing voting proc

189、esses hadnt been modernized for a mobile-first generation making an already confusing system even harder for Snapchatters to navigate.We wanted to change that,by building new mobile tools that Snapchatters can easily find in the same app they use to talk to their friends throughout the day.Our new f

190、eatures focused on helping Snapchatters through every stage of the voting process,including:Voter Registration Support:We partnered with TurboVote to build a voter registration app directly within Snapchat.Taking into account our own learnings from Snap Games,this Mini also includes a tracker to mon

191、itor how many users have registered to vote on Snapchat while gamifying the experience.Through this tool,we were able to reach young and first-time voters.“As the platform with the greatest reach among 18-to 29-year-olds in the US,we believe we have a responsibility to invest in native to mobile civ

192、ic products and partnerships designed to empower first-time and young voters to help inspire this next generation of Americans to engage civically”SOFIA GROSS,SNAPS HEAD OF POLICY PARTNERSHIPS AND SOCIAL IMPACT2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVER

193、VIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY29first-time voters,these mobile-first tools became even more critical.Given the pandemics impact on college campuses and the number of young people w

194、ho arent traditional full-time students digital tools can serve as an equalizer in providing civic and political information to young Americans across the country.Over 30 million Snapchatters used our voter engagement Mini programs,which helped Snapchatters register to vote or make a plan to vote,in

195、cluding looking up their polling location).In the end,we helped more than 1.2 million Snapchatters register to vote through our app in 2020.While we launched these tools in time for the US election cycle,they will be able to be leveraged for our Snapchat community globally for their local elections.

196、Political News and InformationIn a year of intense political divisiveness,providing trusted accurate news programming was more critical than ever.We only work with partners who provide accurate,fact-based news and information,regardless of topic or ideological perspective.We believe strongly in cont

197、ent that is authoritative and credible and that we have a responsibility to make sure that our users know where their news and informationis coming from.Most importantly,we believe in human editorial judgement.All editorial content produced by Publishers,Show partners,or Snaps Our Stories teams are

198、reviewed and edited by each respective creator,and must abide by Snaps content guidelines.In 2020,Snap Originals related to the US election included a call to action to register Snapchatters to vote.Included in that list;Jaden Smith hosted“The Solution Committee,”partnering with friends like Hailey

199、and Justin Bieber,Bella Hadid and Yara Shahidi to break down social and racial justice issues.The series was watched by 11 million viewers.“Good Luck America”,aired daily and included live updating highlights during Election Week and in“Good Luck Voter,”celebrities and Snap Stars like Erin Lim,Kimbe

200、rly Jones,MKAsante,and Loren Gray came 2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY30Political AdsSnap h

201、as specific guidelines in place for political advertising that apply to Ads related to elections and advocacy issues.Like all Ads we run,we prohibit political ads that are misleading or deceptive.Every Ad submitted goes through human review by an internal team to assure compliance.We also work with

202、established credible media fact checking organizations for additional support.To ensure transparency in political advertising on Snapchat,all political,issue,and advocacy Ads are publicly available,a long with relevant information on impressions,spend,and paying entities in Snaps Political and Advoc

203、acy Ads Library.We are proud to provide a responsible path for our community to engage with their elected officials,candidates and campaigns.together to educate Snapchatters on how to vote and get to the polls.During Election Week,over 30million Snapchatters watched US election content on Snapchat.O

204、n Election Day,167 credible Stories on the US election were published on both Happening Now and Discover,and on November 3,US Election Day,over 9.5 million Snapchatters tuned in to watch US.We were hyper-focused on continuing to protect Snapchat from viral misinformation that has plagued other platf

205、orms.We made intentional policy decisions to further protect our community from the spread of misinformation,conspiracy theories that could cause harm,and the denial of tragic events.Leading up to Election Day in the US,we formed an internal task force that worked vigorously to protect our platform

206、from being misused in any way,and to ensure we can continue to be a source for factual news and information.We proactively worked with news and other partners to make sure they didnt amplify any misinformation about the election.When we identified misinformation,we removed it immediately and notifie

207、d the user of the violation.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY31Mental Health and Well-BeingSn

208、apchat connects close friends and family and thats been more important than ever over the past year.We are fortunate to be able to help people stay connected to their friends and loved ones through visual communication,and support each other as we navigate this unprecedented and challenging time.Sna

209、p supported our community by launching a new feature called Here For You.Here For You is designed to support those in our community who may be feeling the impact of challenging events on their mental health or want to support a friend or loved one who is.It shows Snapchatters resources from expert l

210、ocal partners when they search for certain topics related to mental health,including anxiety,depression,stress,body positivity,suicidal thoughts,grief and bullying.Resources related to COVID-19 were made available from the World Health Organization,the US Centers for Disease Control,UK National Heal

211、th Service,the Crisis Text Line and many more.We have always been inspired by the power that real friendships have in supporting health and happiness and as the platform that young people use to talk to their close friends believe that Snapchat can play a unique role in empowering friends to help ea

212、ch other through these difficult moments.Here For You was informed by studies(including The Friendship Report)that show how connecting with friends,whether in person or online,is often the best defense against feelings of loneliness and anxiety.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXE

213、CUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY32Mental Health Originals SpotlightsMind Yourself features honest portraits of diverse young people who,on the surf

214、ace,seem like theyre thriving,but beneath it all are struggling with or have overcome crippling mental health issues.Each episode features one incredible young person suffering or recovering from a mental health issue.From OCD and body dysmorphia to depression and PTSD,the series gives a human face

215、and hope to young people facing similar issues.The series has reached over 12 million unique viewers.Hashtag Our Stories,a longstanding profile series,recently launched“Our Health,”a show spotlighting the experiences of individuals with mental and physical health differences and challenges.Its first

216、-person storytelling shows a broad swath of experiences and destigmatizes conversations around health.We featured stories in BIPOC Mental Health Month in July and World Mental Health Day in October.Coach Kev,starring Kevin Hart,used the series to address well-being inspired by his own experiences,Ke

217、vin was a coach,mentor and friend all rolled into one sharing daily doses of positivity and wisdom for anyone aspiring to live their best life.Snap to unlockSnap to unlockSnap to unlock2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible Pr

218、oductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY33“While Black”that specifically tackled racial justice,in addition to airing season two of the series in November.“Good Luck America,”our first Snap Original that helps expla

219、in current issues in American politics across a range of perspectives,has been regularly covering critical social issues over the last four years from the fight over mandatory minimum sentencing for drug offenders to voting rights to the racial disparities of COVID.Recent episodes also include conve

220、rsations with President Barack Obama,Mayor Levar Stoney,and professor MK Asante.We also created a heatmap for Black Lives Matter in Snap Maps.The heatmap showed powerful,personal perspectives and helped protestors organize and monitor what was happening in their cities.On Memorial Day,one of the big

221、gest days of nationwide protests,views of content on the Snap Map grew 334%from the average of the first two weeks in May,before the protests started.Diverse RepresentationFor us,it is critical to offer content and experiences that represent the diverse makeup of our community and speak to the issue

222、s they care about.Representation matters,and we focus on ensuring that both our content and our partner base accurately reflect the diversity of our Snapchat audience.We recently completed a survey that gave us more insights than ever before into how our audience identifies and how well they feel th

223、eyre being reflected in our content.We found that 25%of Discover users do not identify as straight and nearly one in 13 identify outside traditional gender categories.Discover users also are less likely to be White or Asian and more likely to be Black than the general US population.More data from th

224、is study can be found in our Diversity Annual Report.In 2020,we continued to expand content that is more fully inclusive of the Snapchat community:at least 53%of our Snap Originals featured leads or hosts who are BIPOC or LGBTQ+talent.See some examples of these on the next page.Racial JusticeWe have

225、 long covered racial and justice movements through content produced by our partners and our own original content.But in a year that exposed a history of discrimination and racism,we saw a huge increase in the appetite for content related to racial justice.In the month after George Floyds murder,over

226、 36 million viewers watched racial justice content on Snapchat.Our Content team produced daily coverage surrounding the murders of George Floyd and Breonna Taylor,highlighting some of the thousands of powerful Snaps that the Snapchat community has shared with us from protests across America.Addition

227、ally,the team published a“Living While Black”Story,which featured members of the Black community talking about their experiences in America.These stories reached 10.9million viewers.Our Discover partners,which include The Washington Post,The Wall Street Journal,NBC News and more,frequently cover iss

228、ues of race,feminism,LGBTQ+rights,discrimination and inclusion.Since the end of May 2020 they have also extensively covered the fight for racial justice,and have produced over 120 editions on this subject.We also aired series like“Free Tuition with MK Asante”and re-promoted episodes of 2021 CitizenS

229、nap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY34Diverse Originals SpotlightNikita Unfiltered:A docuseries following sup

230、erstar Nikita Dragun as she navigates her career and dating life as a transgender woman in Hollywood.Will From Home:Will Smith spotlights viral sensations and surprising incredible people whose inspirational stories have been bright spots in the otherwise dark year of 2020.While Black with MK Asante

231、:A series exploring what it means to be young and black in America,taking on racially charged social issues through candid conversations.Life By the Horns:A docuseries following Ezekiel Mitchell,a 23-year-old on his journey to become the best bull rider in the world and the first African-American to

232、 win the title in over 35 years.The Solution Committee:Jaden Smith seeks out the help of young activists and celebrity friends to explore and understand what we can do to create change around the most important racial and social justice issues of our time.Two Sides:Unfaithful:Season three of the scr

233、ipted drama features an all Asian cast and follows two young women who think they have the perfect relationship,until they discover that theyre both dating the same guy,told from both perspectives at the same time.Snap to unlockSnap to unlockSnap to unlockSnap to unlockSnap to unlockSnap to unlock20

234、21 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY35Climate ChangeClimate change is one of the most pressing iss

235、ues facing all of us,and in particular the Snapchat generation.We feel a strong responsibility to represent this issue on our platform in a science-based,accurate way.Many of our news partners,including The Washington Post,The Wall Street Journal,NowThis,and“Stay Tuned,”cover climate change regularl

236、y.“ClimateFrontline”from Channel 4 in the UK and Pattrn,a channel focused exclusively on climate and the environment,likewise cover the issue for our audience.Weve also dedicated several Originals in this space,including“First Person,”which tells the stories of young people fighting to save our plan

237、et,and the upcoming“Breakwater,”a scripted drama series thats set in a world of climate refugee.Snap to unlockSnap to unlockClimate FrontlineFirst Person2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our Platf

238、ormCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY3688 million viewers watched COVID related content on Discover1.2 million Snapchatters signed up to register to vote in the US elections 36 million viewers watched racial justice content on Snapchat in the m

239、onth after George Floyds murder$3.3 million in donated advertising space to nonprofit organizationsImpact by the Numbers2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap Found

240、ationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY37Looking AheadAs we continue to grow our reach,we will double down on our efforts to make sure that everyone feels that they belong on our platform,no matter who they are or where they live.We will continue focusing on creating diverse,acc

241、urate content that reflects a rich variety of views across our global community.And we will deliver on meaningful social impact projects that support our community and leverage strategic partnerships with best-in-class experts and non-profits.We will launch several Originals with diverse content and

242、 unique perspectives on important social issues:”Lifes a Tripp”will feature Trippie Redd on a journey to experience firsthand the major issues gripping our country today,from drug addiction to police reform,with the help of fellow celebrity friends who have a personal stake just like the rest of us.

243、“Everythings Fine”will follow a college student whos coping with a brandnew bipolar diagnosis.Its created and written by EP Hannah Klein,an up-and-coming writer who draws on her own experience with bipolar disorder.“Coming Out with Manny Mua”will explore one of the biggest transitions of a young LGB

244、TQ+persons life.We will also focus on growing engagement globally by putting team members on the ground to understand local markets and deliver content that is tailored to be relevant and meaningful to those communities.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CO

245、NTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY38Snap cares deeply about being a good neighbor.We thoughtfully consider how we can make the greatest impact in service of our local communi

246、ties around the world.We do more than write checks.We strengthen and promote the well-being of the neighborhoods where we work through volunteering and engaging in partnerships with nonprofits focusing on our three philanthropic pillars youth,education,and the arts.We do this by building long-term,s

247、ustainable partnerships with nonprofit organizations with deep roots in our local communities that help to improve education in underfunded schools,use coding as a means to uplift the students we serve,champion the creativity of underserved youth,and drive other important initiatives for positive ch

248、ange.2020 required us to think differently to ensure we continued to provide support in the midst of uncertainty and we came together in new and creative ways to support our communities around the world.Our team spent over 8,500 hours volunteering and we donated over$3 million dollars to our partner

249、s and other charitable organizations.Community and GivingVolunteeringVolunteering is an integral part of our approach to philanthropy.On any given week,our team members can be found participating in volunteer initiatives organized by Snap Philanthropy that support youth,education,and the arts.Additi

250、onally,all full time team members are allotted four hours of paid time off each month to volunteer with causes they care deeply about.These hours are in addition to time spent volunteering with company-organized service projects.We also celebrate the power of kindness and volunteerism by coming toge

251、ther as a global team to give back to our local communities on our annual day of service,Snap Day In,hosted on World Kindness Day.This year,we were inspired to think creatively and come together virtually to spread positivity around the world.Each team member received an Impact Box containing a menu

252、 of curated volunteer opportunities and materials for a virtual Kindness Quest organized by Snap Philanthropy.Each item inside of our Impact Boxes gave back to meaningful causes around the world.In addition to the impact described above,Snap also made donations to a variety of organizations servingo

253、ur communities around the world,including 24,112 meals donated to children through Feed the Children,873 days of diapers donated through Baby2Baby,one year of life-saving vitamins to 2,196 children through Vitamin Angels,and critical financial support enabling medical care around the world to hundre

254、ds of individuals battling COVID-19 through Doctors Without Borders.Our team spent over 8,500 hours volunteering in 2020.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap Foun

255、dationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY 39Empowering the Next Generation of Leaders Snap AcademiesOur signature Snap Academies are ambitious programs designed to provide meaningful career opportunities to Black,Indigenous,and People of Color(BIPOC)communities and those who have

256、 been historically disconnected from equal opportunity in the tech sector,such as women,community college students,and youth who may have experienced homelessness,foster care,or the juvenile justice system.Through these programs,we strive to prepare our young scholars for careers that may have been

257、otherwise inaccessible to them.In 2020,we hosted our third Snap Design Academy(SDA)and our inaugural Snap Engineering Academy.Thirty under-represented community college students graduated from the six-week programs and 400 Snap team members volunteered through mentorship,workshops,and fireside chats

258、.We also awarded$90,000 in scholarships and donated laptops and monitors to each student to support our scholars after graduation.Our Snap Academies Mentorship Program connects each student with a Snap team member to support their program experience and prepare them to be internship ready.Each Snap

259、mentor meets with their assigned scholar weekly throughout the summer program.Through a partnership between Snap and the United Kingdoms Royal College of Art(RCA),we jointly funded a full-ride scholarship for two graduates of the Snap Design Academy to participate in the RCAs 30-week Graduate Diplom

260、a Program.We are grateful to help support both of our talented alums as they further their education and pursue their passion for design.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and

261、 GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY40SuitUp prepares students from underserved communities for life beyond the classroom.Snap team members volunteered to be mentors during our SuitUp business pitch competition,a week-long program encouraging a group of 29 hi

262、gh school students to practice their entrepreneurial skills by coming up with innovative new Snapchat features.Career Exploratory EventsThrough partnerships with schools,community colleges,and nonprofit organizations,we hosted programs providing over 1,780 students with exposure to career tracks and

263、 opportunities to build skills and grow their network.We focused on partnerships with organizations and schools that help to develop creativity,skills,and con fidence for youth from under-represented backgrounds.Career Exploratory Partner Spotlights:Gardena High School is a public high school in Los

264、 Angeles that encourages individual creativity and skills development.Members of our executive and leadership teams hosted an interactive virtual career panel reaching more than 1,440 students,93%of whom live at or below the poverty level.Making the Leap is a nonprofit that helps develop skills,conf

265、idence,and the outlook of young people from under-represented backgrounds in the UK.For the second consecutive year,our London office hosted virtual resume review and mock interview workshops for almost 350 young people,offering the opportunity to network with Snap professionals so they can see them

266、selves as leaders in tech roles in the future.Anthony Flores is a graphic designer pursuing an Associate of Arts degree in graphic and multimedia design from College of the Canyons.During Snap Design Academy,Anthony was introduced to other talented creatives in the Los Angeles community that he stil

267、l talks to today.SDA helped expand Anthonys creative potential while developing new skills in product design.During the program,teachers and students from the RCA visited to host a series of guest workshops and lectures.Inspired by the RCA,Anthony shared his dreams of studying design in London and h

268、opes of one day starting a design studio of his own.Following SDA,Anthony stayed in touch with the RCA students and teachers.Later that year,he built his portfolio and successfully secured a Snap Design Academy x Royal College of Art Scholarship.With this scholarship,Anthonys dream of studying at th

269、e RCA came true.Anthony studied Communication in the RCA Graduate Diploma program,helping him shape his design perspective through multiple creative mediums.In the future,Anthony hopes to pursue a Master of Arts from the RCA and continue his dream of having his professional design studio.Scholar Spo

270、tlight:Anthony Flores Snap Design Academy Scholar2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY41Graduate

271、Spotlight:When Lima applied for Codetalk she had been struggling with income for many years.The employment she did attain never affording her financial stability,and certainly not rewarding her strong work ethic.No matter how hard Lima worked her income never rose above minimum wage,and she struggle

272、d to stay afloat.Lima found that her biggest challenge was working as part of a team,with communication and with productively resolving conflict.Limas Snap mentor guided and supported her through,meeting Lima every week and offering her reassurances that she was on the right track.As she navigated t

273、he challenges presented,Limas confidence grew,and a natural leadership quality began to blossom.She took the lead.After graduating from Codetalk,Lima secured a position as QA Associate with Lensabl.She has since been hired at the Honest Company to their Engineering Departments QA team and has since

274、been expanding her role to assume Project Coordinator responsibilities.“Codetalk is a place that has challenged me in ways that have stretched my comfort zone,the way I handle situations,and gave me confidence in knowing that I can pursue the opportunities that will help me build my career in tech.“

275、LIMA,CODETALK GRADUATEMentorship ProgramsOpportunities for professional growth,development,and employment in tech and related fields are limited for students who traditionally lack exposure to the industry and access to a network of working professionals.Snap Philanthropy offers turn-key ways for ou

276、r team members to connect with and support the professional and personal development of students in our communities.In addition to our Snap Academies Mentorship Program,we also partnered with Big Brothers Big Sisters to help students realize their potential and build their futures.We hosted the thir

277、d year of this program in Los Angeles and launched a partnership in New York City,both of which paired high school students with a Snap team member who served as a mentor and coach for eight months.We also continue to be inspired by the women we support through St.Joseph Centers Codetalk,a technolog

278、y training program for underserved and at-risk women in Los Angeles.For the sixth consecutive year,we fully funded and hosted our custom mentorship program that matches over 30 Snap team members with Codetalk students for 10 weeks.Lima Codetalk Graduate2021 CitizenSnap ReportPowered by KindnessCEO L

279、ETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY42Lens Studio CurriculumIn partnership with Next Shift Learning LLC,we developed a self-paced Lens Studio c

280、urriculum with the goal of increasing access and exposure to augmented reality tools for students from under-resourced communities.As part of the curriculum,Snap launched an AR Lens Challenge pilot that engaged more than 70 students in Los Angeles.The Lens Challenge also awarded a grand prize to the

281、 top designer who had the opportunity to create a Lens for our nonprofit partner Hands on ATL in support of their Martin Luther King Jr.Day events.We are excited to help build a more diverse creator community by bringing our Lens Studio curriculum to deserving students all over the world.Supporting

282、Computer Science and the ArtsIn partnership with public schools and nonprofits,we provide students with resources and tools to strengthen their education,with a specific focus on computer science(CS)and the arts.Computer Science and the Arts Spotlights:TEALS helps schools build and grow sustainable

283、CS programs through partnerships between teachers and volunteers.Snap team members dedicated more than 1,200 hours teaching computer science in classrooms through the program.GoGlobal GoCamps is the largest volunteer program in Eastern Europe motivating Ukrainian students to learn foreign languages

284、through project-based learning.We sponsored the third year of creativity camps for over 2,600 young people from local villages and small towns throughout Ukraine.Snap team members volunteered to teach lessons,webinars,and Lens Studio workshops throughout the online program.Planet Bravo is an organiz

285、ation that provides technology curriculum and instruction in underfunded schools in Los Angeles.Through our partnership with Planet Bravo,Snap is proud sponsor the salary of Computer Science teachers at two Title 1 public elementary schools:Westminster Elementary in Venice,which serves 355 students,

286、80%of whom live at or beneath the federal poverty line.Kingsley Elementary School in East Hollywood,which serves 450 students,93%of whom live at or beneath the federal poverty line.In addition to supporting these programs,Snap donated 245 laptops to youth programs in Los Angeles and Ukraine,providin

287、g critical technology to classrooms and community members in need.The recipient organizations were Tabletochki,a Ukraine-based local childrens cancer charity fund,and Santa Monicas Virginia Avenue Park,an after school program that offers a combination of active outdoor activities,educational enrichm

288、ent,and homework help.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY43Supporting Causes That MatterEach ye

289、ar,we support important causes through financial contributions.In 2020,the COVID-19 pandemic and racial justice issues became key areas where we provided targeted support,often as part of broader coalitions aimed at maximizing impact.COVID-19As the COVID-19 pandemic unfolded,we found opportunities t

290、o both help in targeted ways and also to join broader coalitions to maximize the impact of our support.Early in the pandemic,we were proud to support frontline workers in China through a donation to humanitarian aid organization Direct Relief.As the pandemic continued,we developed ways to focus the

291、impact of our employee giving on this topic.We hosted an internal donation matching campaign,leading to over$90,000 in donations to the World Health Organizations COVID-19 Solidarity Response Fund,Doctors Without Borders,Blessings in a Backpack,and DonorsChoose.Recognizing the importance of supporti

292、ng basic human needs during this challenging time,we also donated over 200,000 meals and over$300,000 to organizations supporting COVID-19 relief efforts.And,since this year resulted in unforeseen challenges for all of our nonprofit partners,we created new flexible spending grant agreements that all

293、owed grant recipients unrestricted funds to support general operations in response to changing needs during the pandemic.Racial JusticeSnap strongly supports racial equity and justice.In partnership with our Employee Resource Group,SnapNoir,and the IDEA team,Snap Philanthropy hosted the“Snap Stands

294、with the Black Community”internal donation matching campaign,which resulted in more than$700,000 donated to the American Civil Liberties Union,Color of Change,the Boris L.Henson Foundation,NAACP-LDF,and The Innocence Project.Funds raised included both contributions from Snap team members and the com

295、pany.With contributions from our team and the company,we donated over$700,000 in support of racial equity and justice.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap Foundat

296、ionYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY44$3+million donated to supporting youth,education,and the arts across our local communities8,500+service hours dedicated to Snap Philanthropy projectsService projects in 31 cities across 16 countries47%of Snap team members volunteered in sup

297、port of a Snap Philanthropy service project in a year when volunteer opportunities were significantly limited due to safer-at-home ordersImpact by the NumbersLooking AheadIn 2021,we will expand our Snap Academies to include a Snap Storytelling Academy and a Snap Lens Academy.And,as always,we will re

298、tain the flexibility that we need to provide the type of support thats most needed whatever 2021 may throw at us.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYe

299、llow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY45Formed in 2017,the Snap Foundation is a 501(c)(3)nonprofit funded by donations from Snap Inc.and our co-founders,Evan Spiegel and Robert Murphy.Evan,Robert,and Snap Inc.have each pledged to donate 13 million shares of Snap stock(39 million total

300、)to fund the Snap Foundation and have been making contributions since they made this commitment.The Snap Foundations mission is to develop pathways to the creative economy for youth in Los Angeles.Each of the Snap Foundations decisions are held up to four primary values:innovation,collaboration,tran

301、sformation,and creativity each viewed through the lens of equity.The Foundation focuses on long-term systems change and community-centered impact.In 2020,the Snap Foundation allocated more than$4 million in COVID-19 relief and recovery,including funding for basic needs food,shelter,and utilities for

302、 low-income families,childcare services for first responders and essential workers,and financial assistance for young creatives.Snap FoundationThe Foundation has also been developing a number of pilot programs to advance its mission which will be shared publicly in the near future.In 2020,the Snap F

303、oundation allocated more than$4 million in COVID-19 relief and recovery.InnovationCollaborationCreativityTransformation2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap Founda

304、tionYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY 46At Snap,were excited about the future of mobile content,storytelling,and entrepreneurs who push the creative boundaries of whats possible.To jump-start those companies and support a diverse entrepreneurial community we run the Yellow Acce

305、lerator.Yellow is an ecosystem that serves companies at the intersection of creativity and technology.Yellow serves as a gateway to the startup community.Since the Yellow Accelerators launch in 2018,Snap each year has chosen a group of individuals and teams from around the world to join our three-mo

306、nth program.They receive the tools needed to take their business to the next level,including:Investment of$150,000 Mentorship from industry veterans and experts across creative and technical industries and roles Weekly programming on topics ranging from business strategy and management to growth to

307、fundraisingYellow Accelerator Remote networking events and opportunities to learn from a curated cohort of entrepreneurs Commercial support and partnerships Creative office space in Los Angeles Opportunity for partnership with SnapCompanies like MyLife(formerly known as Stop,Breathe,and Think),Hasht

308、ag Our Stories,Dose of Society(Humanity Series),Love Stories TV,Toonstar,and others have become Discover partners,while companies like Wabisabi Games,AN/RK,Stacks,SketchAR,and others have integrated and built on top of the Snap platform.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE S

309、UMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOCIETY 47founded by women or BIPOC,of which 45%of the companies have a woman founder,and 60%of the companies have a BIPOC founder

310、.Although some of our in-person programming was put on hold in 2020 because of COVID-19,we continued to actively support the entrepreneur community in 2020 through open office hours,panel discussions,and mentorship.In 2020,we expanded from a single Accelerator program to a collection of 3 programs.I

311、n 2020,we expanded from a single Accelerator program to a collection of three programs Accelerator,Collabs,and Community.Through these programs,we continue to invest in and support a diverse range of founders.Accelerator invests in up to 10 companies each year Collabs is focused on companies that wa

312、nt to integrate with the Snap platform Community supports the broader startup community through events,networking,education,and moreWe are intentional about making sure that we look beyond the traditional structures that often exclude talented but underrepresented founders.As such,weve continued to

313、invest in a diverse group of founders,and leveraged our platforms to highlight and support diverse voices.We selected our new cohort of investments for our 2021 program,in which seven out of the nine companies announced are founded by women or Black,Indigenous,and People of Color(BIPOC).Across four

314、Accelerator classes and one Collabs class,76%of our companies have been“When we started Yellow,we looked for mission-oriented founders people with personal reasons why their companies need to exist.Those are the types of founders that push through tough circumstances.And thats exactly what we saw wi

315、th this years class.Their passion helped them thrive.”MIKE SU,SNAPS DIRECTOR,ACCELERATOR2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEO

316、PLEGOVERNANCEAPPENDIXSOCIETY4876%of the companies we have invested in have been founded by women or BIPOC45%of the companies have a woman founder60%of the companies have a BIPOC founder Impact by the NumbersLooking AheadWe look forward to continuing to expand Yellow and offering a hand to entreprene

317、urs innovating at the intersection of creativity and technology.2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYResponsible ProductsSocial Impact on Our PlatformCommunity and GivingSnap FoundationYellow AcceleratorPLANETPEOPLEGOVERNANCEAPPENDIXSOC

318、IETY49Planet2021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYPLANETOur Climate StrategyOur WorkplaceOur ProductsOur Supply ChainPEOPLEGOVERNANCEAPPENDIXPLANET 50Climate change is one of the most pressing issues facing our world and we saw the effec

319、ts in 2020 as wildfires raged,polar ice melted,temperatures soared and a record number of catastrophic storms were experienced.The latest science has made it clear that more needs to be done and faster in order to avoid the worst impacts of climate change and secure a thriving,sustainable economy.We

320、 feel a deep responsibility to take action at the pace and scale that is needed as a company whose products have significant reach with the younger generations,who both care passionately about combating climate change and who will also experience its worst impacts.We also feel a moral imperative bec

321、ause we know climate change disproportionately impacts people of color.We are proud to be making our first big climate commitments and share what we are doing in our operations and on our platform to help reduce negative impacts and raise awareness about these high stakes issues.Our goal is to reduc

322、e our entire carbon footprint and do our part to contribute to a sustainable future through three key commitments.Our Climate StrategyFirst,we worked with the Science-Based Targets Initiative(SBTi)to set aggressive carbon reduction goals in line with the more ambitious goal of restricting warming to

323、 1.5C.Second,we commit to continually achieve 100%renewable electricity use across all our global facilities.Third,for the emissions that remain,we commit to and have achieved Carbon Neutral Snap.That commitment to carbon neutrality is for both historic and future emissions:We have become historical

324、ly carbon neutral by offsetting our emissions going back to our founding through 2020,and we commit to continuing to be carbon neutral going forward through a combination of renewables,reductions,high-quality offsets,and carbon removals.Going forward these three levers absolute reduction,renewable e

325、nergy,and carbon offsets and removals will help ensure we can contribute to a thriving planet.Set a science based target:Join the SBTi and drive emissions reductions in line with the Paris AgreementSource 100%renewable electricity:Procure or self-produce 100%of electricity from renewable sourcesAchi

326、eve Carbon Neutral Snap:Offset residual emissions with carbon offsets(historical AND future)CO22021 CitizenSnap ReportPowered by KindnessCEO LETTEREXECUTIVE SUMMARYTABLE OF CONTENTSOVERVIEWSOCIETYPLANETOur Climate StrategyOur WorkplaceOur ProductsOur Supply ChainPEOPLEGOVERNANCEAPPENDIXPLANET 51The

327、targets covering greenhouse gas emissions from Snaps operations(Scopes 1 and 2)are consistent with reductions required to keep warming to 1.5C,the most ambitious goal of the Paris Agreement.Snap Inc.is committing to reduce Scope 3 GHG emissions from purchased goods and services,business travel and u

328、se of sold products 35%per unit of value added by 2025 from a 2019 base year.Snaps target for the emissions from its value chain(Scope 3)meet the SBTis criteria for ambitious value chain goals,meaning they are in line with current best practice.Our Scope 3 emissions account for the majority of our e

329、missions so we need to hold our suppliers accountable for action and use our influence to make our products cleaner and more efficient.1.5C Science-Based Reduction TargetsScience-based targets are emissions reduction targets in line with what the latest climate science says is needed to meet the goa

330、ls of the Paris Agreement to limit global warming to well below 2C above pre-industrial levels and pursue efforts to limit warming to 1.5C and prevent the worst impacts of climate change.Science-based targets show companies how much and how quickly they need to reduce their greenhouse gas emissions

331、in order to be consistent with keeping warming below the most dangerous levels.Snap has had its emissions reduction targets reviewed and approved by the Science Based Targets initiative as consistent with levels required to meet the goals of the Paris Agreement.Snap Inc.is committing to reduce absol

332、ute Scope 1 and 2 GHG emissions 25%by 2025 from a 2019 base year.Snap Inc.is committing to reduce absolute scope 1 and 2 GHG emissions 25%and Scope 3 emissions by 35%per unit of value added by 2025 from a 2019 base year.“It is wonderful to see Snap Inc.achieving carbon neutrality and striving to be

333、a leader in climate change mitigation.They have taken a holistic approach with both science-based targets and tangible strategies towards sustainability.I anticipate these decisions will create a positive ripple effect in the communities they operate in and the planet as a whole.”MARIA MCCAIN,SENIOR SUSTAINABILITY COORDINATOR NATURAL RESOURCES DEFENSE COUNCIL 2021 CitizenSnap ReportPowered by Kind