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1、AI IN ACTIONExploring the Impact of Artificial Intelligence on New Zealands ProductivityIn partnership with:A BI-ANNUAL SNAPSHOT|REPORT 2|MARCH 2025partnersThank you to ourMARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT01SECTION 1This report was made possible with the support of Callaghan Innovation,T

2、e Herenga Waka Victoria University of Wellington,and Amazon Web Services.We cannot thank these organisations and our sponsors Minter Ellison Rudd Watts,ElementX,Maximon,Kwhai AI and Fraxional AI enough for supporting us to produce a high quality report that will be freely available to all in the eco

3、system.contentsTable ofMARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT02SECTION 1Foreword and Executive SummaryKey FindingsCase StudiesSECTION 103-04SECTION 205-21SECTION 322-35Appendix and MethodologySECTION 436-37New Zealand businessesMadeline NewmanExecutive Director,AI Forum In February,the AI For

4、um launched the to our first published in July 2024.This living document charts a clear path for Aotearoa New Zealands AI-powered future,with six key sectors leading the charge in responsible AI research,education,development and adoption.It continues to guide strategic AI investments,ensuring AIs t

5、ransformative potential is maximised across critical industries.We commend the Government on the launch of the Public Service AI Framework in January 2025,which 2025 Update AI Blueprint AI investment and training on the riseGovernment steps up with AI frameworksHarnessing AI effectively remains cruc

6、ial to addressing New Zealands productivity challenges and ensuring global competitiveness.Encouragingly,81%of businesses now support AI training for their staff,though ongoing investment in AI skills remains essential.Additionally,our latest survey included new insights on Mori inclusion in AI desi

7、gn and development,reflecting a growing commitment to equitable AI adoption-though there is still work to be done.Businesses are integrating AI across multiple functions,driving measurable productivity gains.A striking 96%of New Zealand workers report increased efficiency due to AI,reinforcing earli

8、er findings that93%of businesses see AI enhancing workforce productivity.provides a structured approach to responsible AIdeployment across the public sector.Aligned with the developing National AI Strategy,this framework ensures AI adoption remains inclusive,human-centred and accountable,while lever

9、aging international best practices,including the OECD AI Principles.As AI continues to evolve,the AI Forum remains committed to fostering a responsible and thriving AI ecosystem for Aotearoa New Zealand.Throughcollaboration with industry,academia,and government,we will continue to drive informed AI

10、adoption.Wed like to acknowledge Callaghan Innovation for its integral role in supporting this research and initiatives such as GovGPT and the AI Activator.The rapid pace of AI development presents both opportunities and challenges.By embracing AI responsibily,we can ensure it drives a prosperous,in

11、clusive,and equitable future for Aotearoa New Zealand.Looking ahead:a thriving AI ecosystemAI adoption surges across Artificial intelligence(AI)adoption and innovation have accelerated significantly across Aotearoa New Zealand during the past six months,according to our latest AI in Action survey.MA

12、RCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT03SECTION 1powering our future,responsiblyThe findings provide valuable insights into AIs role in transforming how businesses operate and offer critical perspectives for boards of directors navigating this evolving landscape.One of the most striking trends

13、from the survey is the widespread recognition of AIs role in enhancing efficiency and productivity.These findings align with the Institute of Directors emphasis on leveraging technology to drive business performance and competitiveness.Using AI effectively is part of the answer to New Zealands poor

14、productivity.Its promising to see a growing proportion of respondents report that AI is not only automating tasks but also creating new career opportunities.We expect this trend only to strengthen as more businesses apply AI to good effect,freeing up staff to be redeployed to higher value roles.Howe

15、ver,the research also raises concerns about job displacement and ethical considerations.There is a growing need for boards to address these issues proactively through efforts to upskill and reskill workers for an AI-driven world.An overwhelming 93%of respondents reported that AI has made workers mor

16、e efficient,while 56%noted a positive impact on financial output.As AI adoption grows,governance and ethics become increasingly important.The survey shows that while many businesses have some form of AI governance,there is still a need for clearer guidelines and standards.Boards and senior managers

17、must ensure that AI is integrated responsibly,with a focus on transparency,accountability,and fairness.Thats why the Institute of Directors developed,a comprehensive guide for boards seeking to lay the groundwork for responsible use of AI in the organisations they govern.AI should be viewed as a str

18、ategic tool rather than a tactical solution.Boards need to ensure that AI aligns with overall business objectives and enhances long-term value creation.This study offers compelling evidence that our businesses have matured in their approach to using AI,with the associated case studies offering usefu

19、l insights into the widely differing ways AI is providing impact.I look forward to gaining more insights into AI adoption in New Zealand as this valuable research project continues.A Directors Guide to AI Board GovernanceAI in Aotearoa:Kirsten PattersonChief Executive Officer,Institute of Directors

20、MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT04SECTION 1I commend the AI Forum,researchers and sponsors for their commitment to presenting this regular snapshot of AI adoption in New Zealand.Productivity boost93%93%of respondents say AI has made workers more efficient.AI is a cost saver56%56%reporte

21、d AI having a positive financial impact(up from 50%),with 71%acknowledging savings on operational costs due to harnessing AI.Increased uptake in AI82%82%of respondents reported some level of AI use in their organisation,a 15 percentage point increase from the first survey.Off-the-shelf AI72%72%of co

22、mpanies use pre-existing AI solutions,while only 13%use custom-built solutions pointing to the cost and speed advantages of leveraging the existing AI apps and platformsWorkforce Impact:Minimal job displacements7%The technology is not a significant job-killer yet with just 7%reporting AI replacing w

23、orkers,however there is evidence that it is impacting the number of new hires.Widespread training on offer73%Nearly three-quarters(73%)of our survey respondents reported having received AI training in their organisation suggesting employers are taking seriously the need to upskill the workforce to m

24、ake the most of AI tools and platforms.MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORTExecutive SummaryKey survey findings05SECTION 1MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORTExecutive SummaryKey survey findings continued.06SECTION 1Professional,Scientific and Technical Services 32.6%Education and

25、Training 14.4%Information Media And Telecommunications 14.0%Public Administration and Safety 8.8%Financial and Insurance Services 5.1%Health Care and Social Assistance 3.7%Arts and Recreation 3.7%Transport,Postal,and Warehousing 3.3%Administrative and Support Services 2.8%Retail Trade 2.3%Other Serv

26、ices 2.3%Manufacturing 1.9%Electricity,Gas,Water and Waste Services 1.4%Construction 1.4%Agriculture,Forestry and Fishing 1.4%Wholesale Trade 0.9%Top 5 use cases for AIResponses by IndustryFigure 1:The sectors study respondents work in200Valid responsesGenerative AI takes the leadMarketing2.Software

27、 Development3.ProjectManagementDesignAdministration1.4.5.The widespread adoption of Gen AI tools including Claude,ChatGPT,Microsoft CoPilot and Perplexity has made them the most prevalent AI technologies across industries,revolutionising workflows and driving productivity gains.IntroductionAs artifi

28、cial intelligence(AI)adoption accelerates globally,understanding its impact on New Zealands productivity and economy is more critical than ever.“We are able to produce higher quality work in the same amount of time or usually faster.”Arcanum AIMARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT07SECTION 2

29、However,this remains an under-researched area,leaving key decision-makers without the insights needed to navigate AIs growing influence.To address this gap,this initiative conducts biannual surveys,tracking AI adoption trends and their impact on productivity in New Zealand over time.These findings p

30、rovidegovernment,academia,and the business community with evidence-based insights to inform strategic decision-making and policy development.This second survey builds on the first,maintaining a consistent scope to identify emerging trends in AI utilisation over the past six months.Additionally,sever

31、al new questions explore the integration of Mori perspectives in AI development and use,ensuring a more inclusive and representative understanding of AIs role in Apetitive advantageIncreased usage:AI usage continues to rise across New Zealand businesses,with 82%of respondents reporting using AI,up f

32、rom 67%in the previous study.Generative AI remains the most commonly used AI technology,reflecting its rapid integration into workplace processes.MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT08SECTION 2“With generative AI tools able to suggest and troubleshoot code,businesses report being able to ta

33、ckle more complex tasks and improve output quality without any formal training.”Madeline NewmanThis overall increase signals growing confidence among organisations and employees in adopting AI tools to enhance productivity and competitiveness.As in the first report,AI use varies significantly across

34、 businesses.the most common response was that33%of all staff use AI.This is an 8 percentage point increase from the previous report.Of the remaining responses,the majority represent businesses where less than 50%of staff use AI.Few businesses report between 50%and 90%of AI use.This suggests a bimoda

35、l distribution-businesses either integrate AI widely or use it on a limited basis.Interestingly,adoption rates spike at 50%and 100%,which may reflect a common tendency for respondents to round figures to nice numbers even when actual usage may be slightly above or below these thresholds.This data hi

36、ghlights the growing role of AI as a strategic asset,while also underscoring the need for continued support in AI integration across all levels of business.AI has become aAI adoptionMARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT09SECTION 25 key drivers ofOur survey results highlight five key drivers

37、of increasing AI use in New Zealand businesses.Productivity&efficiency gainsAI is significantly enhancing workplace efficiency,with 93%of businesses reporting improved worker productivity.By automating repetitive tasks,AI allows employees to focus on higher-value,strategic work,driving overall busin

38、ess performance.Competitive advantageAs AI adoption grows,businesses that fail to embrace it risk falling behind.Many companies are implementing AI not just for efficiency gains,but to maintain a competitive edge,ensuring they stay relevant in an increasingly AI-driven market.New opportunities&innov

39、ationAs AI adoption grows,businesses that fail to embrace it risk falling behind.Many companies are implementing AI not just for efficiency gains,but to maintain a competitive edge,ensuring they stay relevant in an increasingly AI-driven market.AccessibilityThe rapid advancement of AI technologies h

40、as made them more accessible,user-friendly and widely available.As awareness increases,businesses are recognising the potential benefits of AI integration.The proliferation of generative AI tools has been a major catalyst,with many businesses actively experimenting with these technologies.Financial

41、impactOur findings also show AI adoption is delivering measurable financial benefits:?56%of businesses report a positive impact on financial output?71%have reduced operating costs.These cost savings and revenue gains are strong incentives for businesses to adopt AI solutions.12345“One survey respond

42、ent,a telecoms and media company,reported a massive reduction in time spent on small tasks as a result of deploying AI.”Andrew LensonMARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT10SECTION 2The chart above shows AI adoption in New Zealand by industry category,based on our survey responses.It suggests

43、 that uptake of AI is highest in transport,postal and warehousing,in information,media and telecommunications,and public administration and communications.Arts and recreation in contrast showed relatively low uptake of AI.Across the board,AI uptake sits at 82%.Businesses using AI by industryArts and

44、 RecreationHealth Care and Social AssistanceAdministrative and SupportServicesEducation and TrainingFinancial and Insurance ServicesProfessional,Scientific andTechnical ServicesPublic Administration and SafetyInformation Media AndTelecommunicationsTransport,Postal,andWarehousingTotal010%30%40%20%50%

45、60%70%80%90%100%5 key drivers ofAI adoptionContinued.MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT11SECTION 2Strong preference forNew Zealand businesses overwhelmingly favour pre-existing AI tools over custom-built solutions.According to our survey,73%of organisations have opted for off-the-shelf AI

46、 tools like ChatGPT,Microsoft Copilot and Google Gemini.Only 13%have invested in custom-built solutions.Cost-effectivenessPre-existing AI tools typically provide a more affordable entry point,eliminating the need for costly development and specialised expertise.Custom AI solutions can require signif

47、icant investment,often making them impractical for small and medium-sized enterprises(SMEs),which form the backbone of New Zealands business landscape.Rapid deploymentOff-the-shelf AI solutions can be implemented quickly,allowing businesses to start benefiting from AI immediately.In todays fast-pace

48、d market,this speed-to-market advantage is crucial for maintaining agility and competitiveness.Ease of use&integrationMany off-the-shelfAI tools are designed with intuitive interfaces,requiring minimal technical expertise.This makes it easier for businesses to seamlessly integrate AI into their exis

49、ting workflows without extensive training or hiring AI specialists.Reliability&supportEstablished AI platforms offer regular updates,technical support and proven reliability.Businesses can adopt AI with greater confidence,reducing the risks associated with untested or in-house-developed solutions.Sc

50、alabilityOff-the-shelf AI solutions frequently provide scalable options,allowing businesses to start small and expand as their AI needs evolve.This flexibility is particularly beneficial for growing businesses or those testing AI adoption before committing to larger investments.“An e-learning compan

51、y is using generative AI tools to build custom Javascript apps,allowing is to create more complex modules without specific Javascript expertise.”Madeline Newmanoff-the-shelf AI toolsMARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT12SECTION 2AIs growing role inThe top five use cases for AI in New Zealan

52、d businesses remain consistent with our first survey results.“One respondent from a safety organisation expected AI to save dollars,but warned it would also cost jobs and entrench systemic racism,sexism,ageism.”Andrew LensonAcross workplaces,AI is widely adopted for general business administration a

53、nd marketing,streamlining routine tasks and enhancing efficiency.Software development continues to see outsized AI adoption,particularly among startups and digital economy businesses.The rapid expansion of AI-powered development tools in the past six months has further accelerated this trend(see cas

54、e study,How Fraxional AI achieved a 50%productivity boost.key business functionsHow AI is most commonly used across New Zealand businesses.MarketingAdministrationSoftware DevelopmentDesignSalesProject ManagementCustomer ServiceHRQASecurityFinanceProcurementManufacturing05%10%15%20%25%Current SurveyP

55、reviousMARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT13SECTION 2Trending:These five business functions are at the forefront of AI adoption in New Zealand,largely due to their reliance on digital processes and data,which make them well-suited for AI-driven automation.“A respondent from a professional

56、services company noted that AI solutions have helped several staff with disabilities to participate more fully.”Madeline NewmanAdministrationAI streamlines repetitive tasks like scheduling,document management,and data entry.This improves efficiency and reduces manual workload.MarketingAI-powered ana

57、lytics and personalisation tools help businesses leverage vast amounts of customer data for targeted campaigns and improved engagement.Software DevelopmentAI tools can assist with coding,testing,and debugging,accelerating development cycles and enhancing software qualityProject ManagementAI analyses

58、 project data,timelines,and resources to optimise workflows,track progress and generate real-time reports.DesignAI tools enable faster and more efficient creation,editing and manipulation of digital designs,making them a natural fit for this field.top AI use casesWhy these areas lead in AI adoptionL

59、ower risk of negative impactThese sectors see rapid productivity gains and an immediate return on investment(RoI)compared to industries like manufacturing where AI integration requires significant upfront investment,planning and training.For example,in software development,AI can instantly speed up

60、coding and reduce errors,allowing teams to work more efficiently and deliver projects faster.Unlike areas such as human resources or finance,these five leading AI use cases typically involve less sensitive personal data,reducing privacy and compliance risks.Additionally,they face fewer regulatory co

61、nstraints,making AI easier to implement with lower stakes in decision-making.This minimises the potential harm from AI errors,allowing businesses to experiment and adopt AI more confidently.MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORTAI ImplementationMost businesses report relatively low costs for

62、AI implementation,consistent findings from the first survey.However,AI adoption still requires a clear investment case,with 54%of respondents reporting set-up costs and 70%reporting ongoing expenses.These chart shows the proportion of respondents that indicated they incurred benefits as part of thei

63、r businesses AI experience,for different business functions.The further out from the centre of the web,the greater is the proportion of respondents.The centre of the web indicates 0 per cent,and the outer ring 100 per cent.The previous surveys results are shown for comparison as the shaded area.Note

64、 that the chart does not report on the quantum of benefits incurred.Manufacturing was excluded from the chart because of insufficient responses.Notably,fewer businesses reported setup or ongoing costs exceeding$50,000 compared to the first survey.This trend may reflect increased investment in AI as

65、businesses gain confidence in its value as the technology has matured or it may also be due to the different demographic responses in this survey round.Also,since the first survey,more off-the-shelf AI offerings have become available on a subscription basis,reducing the need for costly custom-built

66、solutions.Evolving cost-impact relationshipA strong correlation(0.82 Spearman)between setup and ongoing costs suggests businesses maintain consistent investment patterns once AI is implemented.However,the correlation between AI costs and positive business impact has weakened(0.32 to 0.42 vs 0.68 to

67、0.78 in the first survey).This shift indicates that as AI adoption matures,returns on investment are becoming more complex and dependent on business-specific factors.Overall,the decline in high-cost AI implementations,alongside an increase in adoption,suggests that AI is becoming more accessible to

68、businesses of all sizes,enabling broader adoption without requiring significant upfront investment.lower cost options now available14SECTION 2Setup CostCurrent SurveyPreviousOngoing CostMARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT15SECTION 2Positive returns56%of respondents reported a positive impa

69、ct on financial performance,(+6pp from first survey).Our latest findings show AI adoption is delivering tangible financial benefits.The high percentage of businesses reporting financial benefits suggests a positive return on investment(ROI)for AI implementation.However,this survey also saw an increa

70、se in respondents choosing not to disclose financial impacts,possibly indicating growing sensitivity regarding AI-related financial data.Overall,these findings reinforce that while AI implementation costs remain manageable,its financial benefits are becoming increasingly clear,encouraging more busin

71、esses to adopt and invest in AI technologies.These chart shows the proportion of respondents that indicated they incurred costs as part of their businesses AI experience,for different business functions.The further out from the centre of the web,the greater is the proportion of respondents.The centr

72、e of the web indicates 0 per cent,and the outer ring 100 per cent.The previous surveys results are shown for comparison as the shaded area.Note that the chart does not report on the quantum of costs incurred.Manufacturing was excluded from the chart because of insufficient responses.Figure 5:AIs fin

73、ancial impact and cost savings for businesses.71%Reported savings on operating costs(+9pp from first survey).Many businesses reported financial gains between$1,001 and$50,000 for both growth and cost savings.driving AI adoptionCurrent SurveyPreviousOperational Cost SavingsFinancial Impact on OutputM

74、ARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT16SECTION 2What is the real 40%62%81%of respondents report less need to hire new employees.say AI is increasing new career opportunities in their organisation.of businesses supporting internal and/or external AI training.93%7%state that AI has made workers

75、 more efficient.of respondents report that AI has replaced workers.AI is transforming workplaces,but its impact on jobs is more nuanced than outright replacement.The 93%reporting increased efficiency reinforces AIs role in augmenting productivity rather than eliminating jobs.According to our survey

76、only 7%report AI replacing workers,consistent with our first survey.However,40%of respondents report less need to hire new employees due to AI,an 11ppincrease from the previous survey.This suggests AI is gradually reshaping workforce demands.The trend toward fewer new hires may indicate a sinking-li

77、d approach where businesses upskill existing employees in AI rather than replacing departing staff.While direct job displacement remains low,AI is reshaping roles and skill requirements.In our survey 62%say AI is creating new career opportunities in their organisation,a 13pp increase.This demonstrat

78、es AIs role in the evolution of work rather than mere job elimination.Training also appears to be widespread,with 81%of businesses supporting internal and/or external AI training,highlighting a strong commitment to upskilling employees.These results indicate that while AI is reducing the need for so

79、me new hires,it is also creating new roles and enhancing worker productivity.Only 7%of respondents report that AI has replaced workers while 93%state that AI has made workers more efficient.human impact of AI adoption?MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT17SECTION 2What is the real The AI Fo

80、rums recent findings align with some global trends but differ in others:Job creation:The World Economic Forum(WEF)predicts AI will create 170 million new jobs globally by 2030,while displacing 92 million.Our results suggest a similar trend of job creation in New Zealand.Productivity gains:Global stu

81、dies,including by WEF,emphasise AIs role in boosting productivity,which aligns with the AI Forums finding of increased worker efficiency.Skill shift:Both global and New Zealand data highlight the importance of upskilling and reskilling to adapt to AIs growing presence in the workplace.Job displaceme

82、nt:While global forecasts predict significant job losses,the AI Forums findings suggest minimal direct job losses in New Zealand so far.However,as AI adoption expands,this could accelerate across a broader range of industries.AI is primarily augmenting human work rather than replacing it entirely.Th

83、e strong emphasis on training and new opportunities suggests New Zealand businesses are adapting to AI toenhance workers,rather than replace them.However,this could also indicate that New Zealand businesses are lagging behind international trends in using AI to reduce labour costs.As AI becomes more

84、 deeply embedded in business operations,ongoing investment in workforce adaptation and reskilling will be critical to ensuring AIs benefits are widely shared.New Zealand Versus Global Trendshuman impact of AI adoption?11https:/www.weforum.org/publications/the-future-of-jobs-report-2025/digest/MARCH

85、2025NEW ZEALANDS AI PRODUCTIVITY REPORT18SECTION 2What is the real Continued.Figure 6:AIs impact on workforce dynamics:job replacement,efficiency gains,hiring reductions and new employment opportunities.human impact of AI adoption?Has AI replaced any workers?Previous-7.7%Yes-7.3%Has AI resulted in l

86、ess need to hire employees?Previous-71%No-60%Has AI made workers more efficient?Previous-96%Yes-93%Has AI created new career opportunityfor your workers?Previous-49%Yes-62%MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT19SECTION 2The MoriNearly 40%of New Zealand businesses engage with Mori during the

87、design of AI systems and include Mori voices in the development process.This result exceeds expectations but also highlights the need for further progress.“An education providers strategic plan allowed for offering personalised support to students this year via use of generative AI assistants.”Madel

88、ine NewmanWe asked Dr Karaitiana Taiuru,Chair of the AI Forums Khui Mori Atamai Iahiko,to comment on the survey results:With the Mori economy estimated to be worth$30 billion in 2023(8.4%of GDP),it makes good commercial sense to include Mori within the AI lifecycle.Meaningful engagement with relevan

89、t Mori stakeholders,and continuing to include Mori businesses and Iwi in decision-making seats at tables across society,is essential in creating more beneficial outcomes for everyone.While the results are promising,they do show that the majority of organisations still do not engage Mori at all,and m

90、any who do may be relying on individual staff members to provide a voice for Maori rather than engaging with wider Mori society.These survey results reflect Aotearoa New Zealands diverse multicultural country andrecognises that our founding constitutional document Te Tiriti o Waitangi has relevance

91、within the AI industry.Promising start,but more to do:There is a clear need for more resources and help to build better relationships with appropriate Mori organisations.By 2040,1.2 million people or 20%of the population is estimated to identify as Mori,with 700,000(58%)of those in the workforce.Foc

92、using on developing AI skills will help drive both career mobility for Mori and better outcomes for businesses-it is a strategic investment in building a more inclusive,equitable,and prosperous Aotearoa New Zealand.We welcome this survey as it gives us a clear pathway to broaden the range of questio

93、ns in the following surveys and is helping us understand the full extent of Mori engagement and impacts.It also provides the AI Forums Khui Mori with the data necessary to help identify issues and needed resources in order for our AI community to be effective.perspective on AIMARCH 2025NEW ZEALANDS

94、AI PRODUCTIVITY REPORT20SECTION 2The Moricontinued.perspective on AI100%50%25%02550%No 61%Yes to some degree 33.54%Yes to a large degree 5.06%Does your business/organisation engage with Maori during your AI design and development process?No 72.44%Yes 27.56%100%50%25%02550%Does your business/organisa

95、tion include Maori voices in their AI design and/or development process?Research ConclusionsThis second report marks a critical milestone in understanding the impact of AI on productivity across industries in Aotearoa New Zealand.By providing a second data point,it enables us to track trends,shifts

96、and emerging patterns in AI adoption.The data collected offers valuable insights into;?demographics-who is using AI and in what capacity?types and areas of AI use,including key business functions where AI is most prevalent?Costs and financial impactWhile many results align with our first report,seve

97、ral notable changes emerged in:?where AI is used-new areas of adoption and expansion?the financial impact of AI-increasing evidence of AIs role in cost-saving and revenue generation?workforce effects-AIs evolving role in job creation,efficiency and hiring trendsOur new survey questions focused on AI

98、 literacy,professional development and Mori engagement have provided deeper insights into the broader societal impact of AI in Aotearoa.Encouragingly,many businesses are adopting AI intentionally,with a strong emphasis on staff training and upskilling.Future reports will enable us to:?Track long-ter

99、m trends-helping us distinguish between demographic shifts and real changes in AI adoption?Refine insights-by continuing to analyse AI adoption and its impacts,we will expand our understanding of AIs evolving role in business and society.?Guide decision-making-this research will provide valuable ins

100、ights to guide evidence-based decision-making for government,academics and the business community.By continuing to monitor AI adoption and its impacts,this research is a valuable resource ensuring that AI contributes to a more prosperous,inclusive and equitable future for Aotearoa New Zealand.MARCH

101、2025NEW ZEALANDS AI PRODUCTIVITY REPORT21SECTION 2MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORTMaximon AI/23Fraxional AI/26Momentum Consulting&Arcanum AI/28Mott MacDonald/30Kwhai AI/32McCleod Cranes/33Case StudiesLeading marketings AI transformation“Marketing has never stood still,but AI has complet

102、ely changed the pace.The strategies that once worked-carefully planned campaigns,slow-moving analytics,decisions based on instinct-arent just outdated,theyre holding teams back.MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT23SECTION 3Marketing has never been more powerful or intimidating.Because of t

103、he avalanche of data,content,and competition,brands cant afford to make slow judgments,squander resources,or run ineffective campaigns.In todays world,yesterdays solutions dont apply.AIs potential goes well beyond acceleratingmarketing.It also has the potential to make it smarter.In the midst of cha

104、os,it unearths patterns that others overlook and seizes opportunities as they arise.Simple AI enhancements are not our speciality here at Maximon AI.To keep up with the ever-changing marketing landscape,we are developing systems that can generate,evaluate,and adjust content at lightning speed,adapti

105、ng just as fast as the market moves.Challenge:A global healthcare company needed to AI-powered marketing intelligenceassess internal sentiment and strengthen communications following a significant organisational crisis.Solution:We collaborated with corporate affairs leadership to analyse employee se

106、ntiment through comprehensive internal interviews.Leveraging advanced AI,we transcribed,processed,and structured qualitative feedback,then applied sophisticated AI-driven analysis to identify critical themes and sentiment patterns.Our generative AI platform created dynamic,tailored reports that deli

107、vered specific insights for diverse stakeholder requirements.Outcome:Leadership gained precise,data-backed visibility into employee trust levels,messaging effectiveness,and alignment with core company values-enabling targeted communication strategies that successfully rebuilt confidence and meaningf

108、ul engagement.Maximon AIVikrant Batra,Co-founder of Maximon AIAs the second AI in Action report notes,marketing is a top-five category where AI is already playing a significant role in New Zealand organisations.Vikrant Batra,Co-founder of California-based Maximon AI,is helping Fortune 500 companies

109、transform their marketing using AI tools.In this case study,he outlines how the use of AI is delivering meaningful results in everything from content automation to customer engagement.Leading marketings AI transformationMARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT24SECTION 3Content automation and c

110、ompetitive positioning AI-optimised engagement and customer insightsChallenge:A technology company was hindered by inefficient,manual content production and fragmented competitive intelligence,making it impossible to scale messaging effectively or navigate rapidly evolving market trends.Solution:Max

111、imon AI engineered an advanced AI-powered content automation framework that seamlessly integrates competitive intelligence,SEO optimisation,messaging strategy,and content generation into a unified,automated ecosystem.The solution also employed AI-driven coding to generate web pages and programmatica

112、lly adapt content at enterprise scale.Outcome:Content development cycles were compressed by 70%,empowering marketing teams to produce,optimise,and distribute high-volume content instantaneously instead of being constrained by traditional production bottlenecks.Challenge:A major enterprise needed to

113、extract actionable intelligence from vast volumes of market and competitor data to refine its positioning and uncover untapped opportunities.Solution:We developed a sophisticated AI-powered customer intelligence system that processes complex market signals,audience sentiment patterns,and competitor

114、trends,enabling marketing teams to identify white space opportunities and dynamically refine their messaging strategy.Maximon AIContinued.Outcome:Armed with AI-powered insights,brokers and agents conducted more relevant,high-impact conversations,significantly improving both engagement metrics and co

115、nversion rates.Challenge:Insurance brands needed to equip their brokers and sales teams with AI-personalized messaging capable of adapting to real-time market dynamics.Solution:Maximon AI constructed an innovative AI-driven engagement and enablement framework that delivers adaptive scripts,contextua

116、l market insights,and real-time customer intelligence.This empowers brokers and sales teams to calibrate their messaging based on AI-identified trends and evolving customer needs.Outcome:Armed with AI-powered insights,brokers and agents conducted more relevant,high-impact conversations,significantly

117、 improving both engagement metrics and conversion rates.Beyond the buzzword:AI isnt merely a toolits a transformative operating system for marketing.While some are still debating AIs potential,forward-thinking organizations are already leveraging it to reinvent their approach.Those still treating AI

118、 as an add-on arent just missing opportunitiestheyre falling behind the innovation curve entirely.The real competitive edge:Speed alone isnt the differentiator-strategic adaptability is the critical AI-driven customer engagement and sales enablementKey takeaways for marketing leadersMARCH 2025NEW ZE

119、ALANDS AI PRODUCTIVITY REPORT25SECTION 3advantage.AI-native marketing teams dont just move faster;they adjust before competitors can react and capitalize on opportunities others fail to recognize.Theyre playing an entirely different game.Leadership revolution:The future belongs to AI-fluent leaders.

120、The next generation of marketing executives wont simply oversee AI adoption-theyll orchestrate AI-powered organizations that think,create,and execute in ways traditional teams could never achieve.The question isnt whether youll adapt,but whether youll lead or follow.Marketing has never stood still,b

121、ut AI has completely changed the pace.The strategies that once workedcarefully planned campaigns,slow-moving analytics,decisions based on instinctarent just outdated,theyre holding teams back.AI isnt just reshaping marketingits rewriting the rulesThe brands that succeed now are the ones that can rea

122、ct instantly,spot opportunities before theyre obvious,and adapt without hesitation.At Maximon AI,we create advanced marketing systems that handle the hard work for you.Our AI goes beyond mere data analysis;it transforms information into meaningful insights.It goes beyond mere task automation;it refi

123、nes and enhances strategic approaches.It links the elements more swiftly than any human team couldensuring that marketing is not merely responding,but leading the charge.This transformation is occurring now.The moment is unfolding before us.Some teams have already gained a competitive edge,leveragin

124、g AI-driven systems that enhance their speed,precision,and overall effectiveness like never before.Some are still discussing their initial moves.The divide is expanding.Where do you envision yourself?Lets create the future together.Vikrant BatraCo-founder of Maximon AI“Marketing has never stood stil

125、l,but AI has completely changed the pace.The strategies that once workedcarefully planned campaigns,slow-moving analytics,decisions based on instinct-arent just outdated,theyre holding teams back.”How Fraxional AI achieved a 50%productivity boost“Instead of having to add additional headcount,we leve

126、rage all these different types of AI assistants to improve our workflows and engineering practices.It has dramatically increased our productivity by 40 to 50%.”MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT26SECTION 3Fraxional has achieved a remarkable 40-50%increase in productivity by integrating AI

127、 tools into their software development process.The company utilises a suite of AI-powered code assistants,including:These tools enable Fraxionals lean product engineering team to punch above their weight.As Patricia explains:Instead of having to add additional headcount,we leverage all these differe

128、nt types of AI assistants to improve our workflows and engineering practices.It has dramatically increased our productivity by 40 to 50%.-GitHub Copilot-Gemini Code Assist-Amazon CodeWhisper-Claude-ChatGPT-Stack OverflowThe AI assistants generate code snippets and recommendations,enabling developers

129、 to focus on higher-level problem-solving and code quality rather than writing every line manually.This elevates the entire development process.Our engineers are able to generate code with the help of the code assistants.It means that now they are spending more time analysing,evaluating and comparin

130、g code,and testing and refining it.It requires a deeper level of focus,but lets them spend more time on higher value work,”says Patricia.AI has also accelerated Fraxionals ability to adapt to new technologies and platforms.When faced with deploying on Google Cloud Platform for the first time,AI tool

131、s helped flatten the learning curve:Accelerating learning and adaptationFraxional AI Patricia de Villa&Ren Saguil,Co-founders atFraxional AISoftware development startup Fraxional has embraced artificial intelligence,dramatically enhancing its productivity and competitiveness in the process.MARCH 202

132、5NEW ZEALANDS AI PRODUCTIVITY REPORT27SECTION 3We were able to get up to speed quickly because of the available tools in the cloud.Even the knowledge base on Google Cloud is so rich you can prompt it if you have specific questions,and then it will show you samples of how to do it.”Beyond coding,Frax

133、ional leverages AI to enhance its sales and administrative processes,including using AI for drafting contracts.Utilising AI tools,we can create initial drafts with New Zealand legislative and regulatory references in a fraction of the time.However,a lawyers expertise is paramount for validating accu

134、racy and identifying critical legal subtleties.This approach not only streamlines contract development but also significantly enhances our businesss legal acumen,says Ren.Streamlining sales and administrationThe future of AI-powered developmentWe believe that our strategic investments in AI skills w

135、ill provide us with our competitive edge in software development,data science,machine learning,and AI.We are proactively upskilling our remote teams and encouraging responsible integration of AI in our ways of working,Fraxionals experience demonstrates the transformative potential of AI in software

136、development.Patricia emphasises that embracing these tools is now a competitive necessity:she points out.However,both co-founders stress the importance of responsible AI use,including fact-checking and maintaining human oversight.You still need your brain,right?But AI increases your velocity and del

137、ivers better output,”says Ren.Patricia de Villa&Ren SaguilCo-foundersFraxional AIWe were able to get up to speed quickly because of the available tools in the cloud.Even the knowledge base on Google Cloud is so rich you can prompt it if you have specific questions,and then it will show you samples o

138、f how to do it.”AI is freeing recruiters to spend more time with clients“Momentum has freed up part of an FTE in finance and reduced management time spent answering questions by 15%and are only at the beginning of their journey.”MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT28SECTION 3Momentum wanted

139、 to increase operational capacity without significantly expanding its team size and overhead costs.Its recruiters were spending excessive time on administrative tasks,diverting their expertise from high-value recruitment activities.After first meeting Asa Cox and the team at Arcanum AI in 2018,Momen

140、tum CEO Nick Roberts turned to the Wellington-based AI specialist to help tackle the administrative talks that were consuming valuable recruiter time.Momentum,founded in 1996 and 100%New Zealand-owned,needed to be able to pursue scalable growth without proportional cost increase and was keen to expl

141、ore use of AI as a way of helping it stay competitive in the recruitment industry.“Through Arcanums partnership with Amazon,theyve been able to build us a couple of really good apps,”says Nick.“One is a policy compliance checker which has allowed us to get on top of our policies,but also identify th

142、e gaps that we have.”The other application is a generative AI-powered secure,searchable knowledge base using Amazon Q apps,which has made accessing important data much faster and simpler,says Nick.Arcanum deployed its Numa Platform,which features a series of AI productivity tools powered by AWSs Ama

143、zon Q technology,its Bedrock large language model(LLM)system,and extract,the AWS service that uses optical character recognition to extract text and handwriting from documents.The Numa platform has not only allowed Momentums consultants to navigate policies much more effectively,but has also streaml

144、ined accounts payable and receivable Numa and AWS=lower admin workloadArcanum AI and Momentum ConsultingNick Roberts,Chief Executive Officer at Momentum ConsultingAs one of New Zealands leading recruitment agencies with offices in Auckland and Wellington,Momentum Consulting is all about people,match

145、ing the best candidates with job positions that will allow them and their employers to thrive.MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT29SECTION 3processing and overall financial administration.A future update will improve candidate management by integrating with the applicant tracking software

146、that Momentum uses.The implementation has significantly reduced administrative burden,allowing Momentums recruiters to focus on relationship building and strategic talent acquisition.“Having formed a great relationship with Asa and the team over the last five years,we totally trust and believe in wh

147、at Arcanum are doing,”says Nick.“The products and services that theyve introduced us to are allowing us to think about how we exponentially grow the human capability that we have in our organisation,and allow those individuals to not do the mundane but fun,interactive humanistic elements of their jo

148、b.”For Arcanum,applying Numa to Momentums recruitment business showcases the potential of AI to reduce administration and free up employees in any knowledge-based industry.Enhancing knowledge based work“Most businesses have extensive databases of documents,contracts and policy materials that they ne

149、ed to draw on regularly,”says Arcanum founder Asa Cox.“Being able to draw on all that knowledge via a simple chat interface drawing on powerful AI really supercharges the ability to make the most out of the institutional knowledge built up in your organisation.”For Nick,AI lets Momentum focus on the

150、 all-important human relationship aspects that are inherently important to the recruitment business.“We dont just want to rely on AI,”he says.“But we want to make sure that we can leverage AI to make sure we are giving a consistent approach to all of our candidates and clients.”Nick RobertsChief Exe

151、cutive OfficerMomentum ConsultingBeing able to draw on all that knowledge via a simple chat interface drawing on powerful AI really supercharges the ability to make the most out of the institutional knowledge built up in your organisation.”Data-driven decisions for better city planning and managemen

152、t“Opportunities now exist to enhance the provision of public services and to extract greatervalue from the infrastructure we already have in place through leveraging data sets andapplying AI technology.”MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT30SECTION 3In New Zealand it is assisting Auckland C

153、ouncil in gaining the most from its assets,leveraging data-driven insights to inform decision-making.Following the amalgamation of eight councils into the super city 14 years ago,Auckland Councils Healthy Waters team focused on improving the collection,standardisation and management of their data se

154、ts.One of the key challenges with this approach was not just deploying newtechnologies,but identifying,validating,organising and assessing the quality of the data spread across siloed systems.As data surfaced,quality issues emerged,requiring iterative improvements to ensure it was AI ready.To better

155、 serve its citizens,the Council needed a more efficient way to integrate important datasets.Fast forward to 2024 and the strong data management discipline that Council has developed is proving valuable in the age of AI.Today,the team has implemented several AI and machine learning(ML)applications th

156、at are enhancing service delivery and greater value to Aucklanders.Auckland Council in collaboration with Mott MacDonald and Lynker Analytics has developed an innovative AI-powered system to enhance stormwater management.The solution combines simple wildlife outdoor cameras with AI to monitor,analys

157、e and consolidate data on pipe blockages and flooding at the citys most critical stormwater structures.By detecting blockages early,the system helps create a more sustainable and resilient stormwater network,while improving maintenance team productivity,reducing costs and minimising disruptions to t

158、he public.Previously,these discharge sites had to be manually inspected on rotation especially before major rainfall events.The new AI-driven approach streamlines monitoring,enhances efficiency and ensures faster response times.Image processing for pipe blockagesMott MacDonald Mott MacDonald is a gl

159、obal engineering,management,and development consultancy that plans,designs,builds,and maintains infrastructure.It has a focus on digital solutions,including,AI,machine learning and data services.MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT31SECTION 3Pipe condition predictionFlood Warning SystemsUsi

160、ng the existing dataset of stormwater pipe inspections,the team have also developed a machine learning model to assess the condition grade of pipes over their lifespan.This hybrid machine learning model predicts the age at which a pipe will deteriorate,aiding Council to better plan their asset renew

161、als and target this spending more effectively.The team is now developing a solution to predict surface flooding in real-time through Machine Learning,using data generated from existing hydraulic models.This involves using existing modelling assets in new ways to enable the city to create relevant an

162、d targeted flood alerts that can be used for emergency response and community warning.The advances that Auckland is now realising through AI technologies have been madepossible through the hard work put in over the past decade to organise and enhance theirdata and build an ecosystem of aligned servi

163、ce providers.This approach has driven effective collaboration across the supply chain ecosystem using digital mediums to develop and deploy these new services leveraging an organised and well managed data system.“Opportunities now exist to enhance the provision of public services and to extract grea

164、tervalue from the infrastructure we already have in place through leveraging data sets andapplying AI technology,”says Steve Couper,Chief Digital Officer-Asia,Pacific,New Zealand&Australia(APNA).“However,to realise these benefits our experience is that the hard work around data and information manag

165、ement is key,and this is often where the effort needs to be applied.”Mott MacDonaldCase StudyPowering an app revolution with intelligent automation“Microsofts Power Platform has long been used to automate processes and free up employees from burdensome admin.”MARCH 2025NEW ZEALANDS AI PRODUCTIVITY R

166、EPORT32SECTION 3The company has experience in applying AI across various industries,including healthcare,manufacturing and retail.Kwhai AI recently helped a fast-moving consumer goods(FMCG)company solve a critical operational issue-its payment reconciliation process had become a time-consuming manua

167、l task,requiring a full-time employee.Asbusiness expansion accelerated,the workload was projected to exceed eight hours a day.The complexity arose from integrating SAP with multiple bank portals while managing inconsistent master data,making the process cumbersome and inefficient.Partnering with Mic

168、rosoft,Kwhai AI leveraged the Power Platform,using Power Automate and Copilot Studio to streamline the process.An Intelligent Agent was deployed to securely automate bank file downloads,while a fuzzy logic model matched payments and updated SAPs Using Power Automate and AI to overcome complexityclea

169、ring table-automating 80%of the workload.Instead of hiring additional staff,the existing role was redefined to focus on customer-centric initiatives,such as training customers on master data accuracy and enhancing account management services.The project was delivered in just six weeks,sparking a bro

170、ader automation movement within the organisation.It also showcases how AI-driven solutions can drive efficiency and scalability in high-growth environments.“Microsofts Power Platform has long been used to automate processes and free up employees from burdensome admin,”says Bex MacPherson,Kwhai AIs C

171、lient Service Lead.“When you combine the Power Platform with AI,you have the ability to automate more complex processes and transactions with a high level of accuracy and ensure data security in the process.We see huge scope for New Zealand businesses to improve their efficiency by taking advantage

172、of these technologies.”Kwhai AI Auckland-based Kwhai AI offers consultancy services,with a special focus on developing AI solutions to enhance efficiency,optimise decision-making and drive innovation across their customers businesses.Bex MacPherson-AI Client Service Lead at Kwhai AICrane company lay

173、ing the foundations to harness agentic AICrane company laying the foundations to harness agentic AI“Agents will help us get the right information at the right time,so we can operate more efficiently and deliver better service to our customers throughout New Zealand.MARCH 2025NEW ZEALANDS AI PRODUCTI

174、VITY REPORT33SECTION 3With depots in Mt Maunganui,Hamilton,and Taupo and a team of 180 members,McLeod Cranes has modernised its data infrastructure ahead of implementing AI tools.This strategic foundation enables intelligent automation,tackling key business challenges while delivering measurable ben

175、efits across operations.Like many New Zealand businesses,McLeod Cranes faced several operational challenges that impacted efficiency and growth:?Critical internal knowledge was scattered across multiple systems,old physical documents and the expertise of individual team members.Business challenges?L

176、imited access to information with teams working across multiple locations struggling to access real-time,business-critical data.?Inefficient decision-making due to data silos hindering visibility.?Scaling constraints and limited growth potential requiring significant increases in administrative over

177、head.These challenges exist against a broader national productivity issue.According to the OECD Economic Surveys:New Zealand 2024,New Zealands labour productivity remains well below the OECDs top performers.The construction and services sectors,where McLeod Cranes operates,have seen particularly slo

178、w productivity growth of less than 1%annually over the past decade.McLeod CranesScott McLeod,Managing Director at McLeod CranesMcLeod Cranes,a family-owned company based in the Bay of Plenty,-specialises in crane,transport and drilling rig logistics and services.Nearly 20 years ago,Managing Director

179、 Scott McLeod took over from his father and has since leveraged his IT systems expertise to boost productivity and strengthen the companys commitment to health and safety compliance.MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORT34SECTION 3Strategic approach to AI adoptionRather than rushing to implem

180、ent AI without proper groundwork,McLeod Cranes took a methodical approach:?Data infrastructure preparation:Consolidated company knowledge and operational data from legacy systems into Slack Canvas,creating a centralised digital knowledge base.?Structured data organisation:Reorganised information spe

181、cifically to support future AI integration,ensuring data is accessible and organised in a machine-readable format.?Clear use case identification:Identified specific business processes where AI could deliver the most value,focusing on dispatch operations and customer service.?Integration planning:Des

182、igned an ecosystem where business tools(Salesforce Field Service)will be able to connect with AI agents through Slack,creating a seamless workflow.This approach emphasises the importance of data readiness before AI implementation.“I dont think enough companies are laying their data foundations now.T

183、hats a big issue.For large and small companies,they need to.They will lose significant advantage if digital machines are doing business faster and cheaper than humans.Were about eight months into our journey.Were probably eight months ahead of others,”says Scott.Benefits realised and anticipatedImme

184、diate Benefit?Getting the foundations right has provided benefits to the team at McLeods,especially those working on site and needing immediate access to detailed information.Scott expects the benefits of agentic AI,which they will be working on next,to be much broader right across the business.From

185、 scheduling the right size crane for a job,identifying the best operator and providing site inspection data through to broader industry data sharing,which ultimately can improve health and safety for his team,and his competitors.With agents in Slack,I can see a future where well be able to respond f

186、aster and more accurately,making our dispatch process seamless,”says Scott.“Agents will help us get the right information at the right time,so we can operate more efficiently and deliver better service to our customers throughout New Zealand.?Improved information accessibility for employees across t

187、he country?Streamlined operations through centralised knowledge management?Enhanced collaboration through unified data access?Reduced time spent searching for critical informationMcLeod CranesContinued.Crane company laying the foundations to harness agentic AIMARCH 2025NEW ZEALANDS AI PRODUCTIVITY R

188、EPORT35SECTION 3Anticipated AI-Specific Benefits?Faster,more accurate dispatch decision-making through AI assistance?Real-time operational insights on resource availability?Automated customer service support?Two-way communication between systems,allowing conversational triggering of business actions

189、?Smarter resource allocation and scheduling“Our ability to share time-critical health and safety advice using Make and Slack,is amazing.Its real-time advice.We have 180 people,mostly field workers.We might take 10-15 mins to get to them.AI can talk to them within seconds of an event and eight out of

190、 10 times it can provide robust actions for them to take immediately.It also follows up with our health and safety coordinators on what to ask and consider when reporting.”As told to Holly Knill.Key lessons for New Zealand businessesMcLeod Cranes experience offers valuable lessons for other Kiwi org

191、anisations considering AI adoption:?Prepare your data first:AI effectiveness depends on having structured,accessible data.?Start with clear business problems:Identify specific operational challenges where AI can deliver measurable improvements.?Build integrated systems:Create an ecosystem where AI a

192、gents can interact with your existing business systems.?Focus on productivity enhancements:Target AI implementations that enhance human capabilities rather than simply replacing them.?Take a phased approach:Begin with data organisation and clear use cases before fully implementing AI solutions.Scott

193、 McLeodManaging Director McLeod Cranes“I dont think enough companies are laying their data foundations now.Thats a big issue.For large and small companies,they need to.They will lose significant advantage if digital machines are doing business faster and cheaper than humans.Were about eight months i

194、nto our journey.Were probably eight months ahead of others”MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORTAppendixMethodology/37Acknowledgements/38MethodologyAs with the first report,the survey platform Qualtrics was used to collect the data for this report.The survey was split into two major parts:?D

195、emographic and Adoption Questions:This section consisted of simple multiple-choice and numerical questions to gather demographic information and consistent data on AI adoption across various fields and application areas.?Case Study Collection:This section included text-based,long-form questions desi

196、gned to elicit detailed case studies.Participants were also required to complete an external consent form provided through a separate Qualtrics survey.Below,we have outlined the modifications made to the survey in the second round.For a comprehensive discussion of the surveys structure,readers are e

197、ncouraged to consult the report on the initial round of this survey.Based on feedback from tangata whenua,three new questions have been added to gauge the level to which Mori voices are included in the AI design process:?Does the business/organisation engage with Mori during the AI design and develo

198、pment process?Does the business/organisation include Mori voices during the AI design and development process?If so,in what ways are Mori voices included?Two additional questions have been added for each area of AI use within the business/organisation to improve data accuracy:?Respondents were asked

199、 if they could answer questions about this specific area.?Does the business use a custom AI system or a pre-existing product?Two additional demographic questions were added to the survey:?Has the respondent personally received any training in AI use?How would the respondent rate their personal AI kn

200、owledge?This set of questions breaks down results based on respondents knowledge of AI,allowing us to contextualise their ability to accurately report the use of AI in their business or organisation.MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORTAbout the surveySimple AI QuestionsPer Area QuestionsOne

201、 final question has been added that captures AI professional development?Does your business/organisation support internal and/or external AI training for your staff?The case study questions are unchanged from the previous report.Usage Impact QuestionsCase Study QuestionsDemographic informationTe Her

202、enga WakaVictoria University of Wellington researchers used the Qualtrics platform to undertake the survey.The survey saw good engagement across various industries,with the highest participation from the professional,scientific,and technical services sector(32%of responses).This represented a clear

203、change from the first survey,which had the most responses from the education and training sector.Responses were mostly from small and large businesses,with only 14%of respondents employed in a medium-sized business.The research was approved by the Te Herenga WakaVictoria University of Wellington Hum

204、an Ethics Committee(approval number 2024/HE314541).37SECTION 4MARCH 2025NEW ZEALANDS AI PRODUCTIVITY REPORTMARCH 2025 REPORTAI IN ACTIONAcknowledgements:Te Herenga Waka-Victoria University of Wellington:Academic Lead:Dr Andrew Lensen,Senior Lecturer in Artificial IntelligenceResearch Assistant:Hayde

205、n AndersenCallaghan Innovation:Partnership:Sarah Sun,Head of Digital and AI WhareReport Writer:Peter Griffin,Science and Technology JournalistReport Styling and Graphics:Kellie Kennedy,DesignerAI Forum New Zealand:Executive Council Representative:Tim Bradley,AWSCommunications Lead:Andrea MolloyMadeline Newman:Executive DirectorAdditional Case Study Contributors:Maria Mingallon,Mott MacDonald,Executive CouncilVikrant Batra,Maximon AIPatricia de Villa and Ren Saguil,Fraxional AINick Roberts,Momentum ConsultingAsa Cox,Arcanum AIBex MacPherson,Kwhai AIScott McLeod,McLeod Cranes