1、2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaNote02The development of luxury brands and competition among them in the Chinese market have entered a new stage.Brand communication has shifted from“monologue”t

2、o“dialogue”and is more in line with the Chinese consumers mind.Luxury brands are offering a bigger variety of products to China market,introducing more and more limited-edition and custom-made,and launching new products worldwide with China as the first stop.Meanwhile,luxury brands have developed a

3、deeper understanding of the Chinese culture and geography,as their strategy for entering a city has become more intensive than extensive and is carried out step by step.We live and work in the city.Apart from parks and green-lands,the greatest contributors to a more delightful and beautiful city are

4、 luxury brand and upscale commercial complexes,because they are the most devoted creator of scene and contentthey make our scene of life more international through expert visual language and spatial design.They make our consumption more global with premium products and experiences.While,“localizatio

5、n”efforts that could turn heads more have helped us rediscover the most astonishing parts of our urban history and cultural heritage.Luxe.CO and LuxeCO Intelligence have long been dedicated to providing quality information and research to the fashion and luxury industry so that we fully comprehend t

6、he importance of“content”and“scene”for luxury brands,especially in China market.Based on years of study and the latest survey,this ground-breaking report of LuxeCO Intelligence can help key players of the industry,incl.brand owners,retailers and real estate developers to understand in a systematic w

7、ay how luxury brands and high-end commercial complexes create fascinating scenes and amazing“localized”contents continuously to meet and exceed the higher and higher expectation of Chinese consumers.Alicia YuFounder&CEO of Luxe.CO and Orange Bay EducationAt the invitation of Business France,the Wool

8、mark Company,Shanghai Fashion Week,China Chain-Store and Franchise Association and financial institutions such as BNP Paribas,Citibank,Goldman Sachs,CITIC Securities and Guotai Junan Securities,Yan Yu has delivered speeches on entrepreneurship,innovation and investment trends of Chinese and foreign

9、fashion industries as a keynote speaker.She has graduated from the University of International Business and Economics and was awarded a BA in economics and an MA in international trade.She is also a CFA charter holder.2022 Research on Luxury Market in ChinaWhere is the physical and mental place that

10、 resonates with Chinese consumers?Luxury Businessin ChinaLife is a journey,and each of us is a traveler embarked on this journey.Even when were unable to travel far to visit a foreign country due to the pandemic,we can still keep seeking a most relaxing place in urban jungle,suburbs or even a virtua

11、l space to gaze at a time of change and renewal of everything.When were seeking,we may witness different scenes,encounter the love of our life or take up a career because of changes in our state of mind,cognition,preference,focus and expectations;each success is signaled by a strong resonance inside

12、 our heart.Striking a chord with consumers has become crucial for brands to establish an emotional bond with them and develop a positive feeling for them.In the past few years,the Chinese market has provided opportunities and dividends for fast-paced growth of the global luxury market.However,amidst

13、 recurring outbreaks of the pandemic and dynamic social environment.How to maintain the speed of growth in the future?How to comprehend the market and cultural context in depth?How to create content and scenario that can resonate with Chinese consumers?As a leader in industry research of fashion and

14、 luxury goods in China,LuxeCO Intelligence started to conduct one-on-one interviews and comprehensive research targeting mid-to high-end Chinese consumers living in first-tier to third-tier cities across China in this report.During this process,many intriguing phenomena were identified.For instance：

15、Consumers start to pay more heed to“nearby”Prefacecities and communities,and only distinctive and unique commercial space is interesting enough for consumers to visit after a shopping spree.High-net-worth individuals are pursuing a sense of belonging at a cultural level,especially the connection wit

16、h Chinese culture,art and history.The middle class and younger generation are trying out a more healthy lifestyle by participating in outdoor sports in nature to release stress and expand ones social circleThese phenomena illustrate that:Chinese consumers,particularly the younger generation have for

17、med an ever-closer bond with the places where they live.With the acceleration of urban development,local fashion and luxury goods establishments have won back consumers while unleashing buying power continuously.Its obvious that people in various cities all ardently expect to see a larger number of

18、better commercial complexes and luxury brands expanding into their cities.Localiza-tion of foreign brands is spreading from first-tier to second-and third-tier cities.With the all-pervading social media,consumers across different cities are more aware of and focus more on quality brands which stand

19、for a better life.Based on continuous monitoring and long-term research on the luxury market and industrial trends in China,LuxeCO Intelligence has kept conducting during years one-on-one interviews with mid-to high-end Chinese consumers delve into the latest evolution of physical space closely rela

20、ted to luxury brands and revealed the diverse development of demands of well-heeled Chinese consumers so that we can provide a“practical”reference for readers to get a better understanding of the future trends of the Chinese luxury market and unlock more opportunities for innovative thinking.032022

21、Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaOne?on?OneIntervie?sSex Male36.7%63.3%Agepost-90s53.3%post-95s13.3%IndustryFinancial 23.3%Civil Servant20%Media 16.7%Technology 6.7%Internet Gaming6.7%Education 6.7%F

22、reelancer6.7%Transportation 3.3%Hotel3.3%Architecture-decoration 3.3%Student3.3%?Profile of the?0 Interviewees?Female04post-00s6.7%post-80s6.7%post-85s20%I.Deeper focus on“nearby”placesII.Unique appeal of certain non-first-tier citiesIII.Halo effect of“luxury shopping mall”IV.Distinct charm of“local

23、 culture”CITY CONSUMPTIONAND SPACE2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaI.?ee?er focus on“near?y”?lacesIn his book Topophilia:A Study of Environmental Perception,Attitudes and Values,Yi-Fu Tuan,a ren

24、owned Chinese-American geographer writes that,people share an affective bond with place.People are emotional when facing the physical world as if it were part of human nature.When people form a geographical link to the world,in their mind,there will be a host of“places”that are most vital to them or

25、 share the strongest emotional bond with them or bear the highest value for them,each with its own content and significance.Since China is massive,physical distance instills in the Chinese people a strong sense of belonging for both their hometowns and places where they have worked in their adulthoo

26、d.As the development of cities and even towns accelerates,content that features a certain city usually becomes a much-discussed topic.Under the influence of COVID-19 pandemic control,peoples lifestyle and spending patterns shift as they live their daily life within a smaller scope of space compared

27、to the pre-pandemic level.One of the changes in them is enhanced concentration on“nearby”places,especially on preferred streets,commercial districts and cities where they Local consumers take pride in the progress of their cities.Luxury brands draw extensive attention from local consumers as a resul

28、t of expanding business in new cities.live.Updates on commercial prosperity of the city,especially those on top luxury brands have become one of the major means to pay heed to the city.According to the consumer research conducted by LuxeCO Intelligence,many participants exhibit increasing focus on a

29、nd a higher level of participation and affinity for local commercial districts and complexes.This also rings true on social media platforms where local consumers display strong enthusiasm towards local commercial updates.More and more content providers act like antenna of certain cities on social me

30、dia platforms and they only concentrate on commercial news by diligently posting commercial and retail updates of the city,which is true to the“Chinese way.”Comment sections are quite buzzling with the majority of comments from local users who pay more attention to:whether or not there will be new l

31、uxury shopping malls in the city?Whether or not luxury brands have all gathered here?Which brands have not established stores here?Which brands have set up more upscale stores?062022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury

32、 Businessin ChinaOne-on-One InterviewsMs.Fan,post-90s,Female,Architecture-decoration Industry,Suzhou shopping malls and brands such as Dior and Chanel.Only Louis Vuitton,Gucci and some other brands have set up their stores here.If you want to buy more trending products,you need to go to other nearby

33、 cities such as Wuxi or Shanghai.I am in contact with sales at Plaza66 Shanghai,so I have heard that many of their clients are from Suzhou.I think all malls in Suzhou require renovation and that they are too small.I hope that more luxury malls will be launched in Suzhou and more luxury brands like C

34、hanel could establish their stores here to provide more categories of products.Items of the same brand provided at stores in Shanghai and Wuxi are different and Xixi,post-85s,Female,Civil Servant,ChangzhouI only shop at malls in Changzhou if Im in a rush.Usually,I prefer Beijing as my shopping desti

35、nation.Since Ive attained my college degree in Beijing,Im familiar with where to get what I want.For instance,some brands are only available at SKP Beijing.If I often take a trip there,I will visit malls in Beijing.However,I wont spend much time shopping since Im goal-oriented and would leave once I

36、ve got what I want.I definitely expect that there would be a luxury mall in Changzhou as I feel that there are less and less products with brand power in Changzhou,especially in recent years.Some brands are available online on Taobao,but they are not in physical stores in Changzhou.I dont usually sh

37、op locally.Due to the pandemic,you cant necessarily go out often either.If there is such a local place that offers luxury good,Id definitely pay it a visit.Sweet and Sour Mandarin Fish,post-95s,Female,Media Industry,KunshanWhile I was studying in London,I found that compared to the categories of pro

38、duct luxury brands offered domestically,foreign stores present more categories and the latest items earlier.Apart from London,other cities in the U.K.have less to offer,and in China,only large cities host a greater number of luxury stores.Panda roux,post-95s,Female,Media Industry,NanjingDeji Plaza N

39、anjing is THE place to be for luxury goods.When I took the underground,Ive noticed that many people from nearby cities would come to Nanjing only to shop at Deji.I think that they must want Nanjing to have more luxury malls.08Darren,post-90s,Male,Media Industry,SuzhouI usually go to Suzhou Center be

40、cause I live close by and its convenient to grab a bite there.Nowadays,malls in Suzhou are weak in business development with fashion brands.Id go there mostly for F&B instead of buying clothes or other brand products.Xiaoli,post-90s,Education Industry,ChangchunIf its possible to go out,most people i

41、n Changchun would go to Dalian or Shenyang to shop.For instance,I have a friend who was obsessed with Louis Vuittons cross-brand collaborations such as Louis Vuitton X Supreme or Louis Vuitton X FRAGMENT.He went to Shenyang once he learned that such products were available there.Although the upscale

42、 shopping centers in Changchun are filled with luxury brands,compared to stores in Beijing and Shenyang,the area of those in Changchun is smaller;it takes longer for new products to be on the store shelves.When I was in Shenzhen,I saw a new Louis Vuitton wallet which was not yet available in Changch

43、un.The age group is largely different from that of Shenzhen and Beijing,as well.For example,more young people visit SKP Beijing,while shoppers at the Changchun mall I visited are aged between 35 to 50.Most young people here wouldnt buy luxury goods offline at local malls.The main reason why local ma

44、lls are not attractive to me is the surrounding jewelry stores,gold shops,snack stands and pedestrian streets.I dont think these amenities match the position of an upscale mall.Furthermore,the interior is not as bright as that of upscale malls in Shenzhen and Beijing,which creates a less than satisf

45、actory experience.Although there may not be many people in large upscale malls in Beijing and Shenzhen,but the interior feels relatively brighter.Yilan,post-90s,Female,Hotel Industry,SanyaI think Sanya has a limited number of places for shopping.For example,within a couple years after I graduated an

46、d went back home,I had to go somewhere else to shop.If you dont have a plane ticket,you are not allowed to buy products at CDFG,Sanya International Duty-free Shopping Complex.Shopping at HTDF is more convenient,however,since its more like an urban shopping center with a few affordable luxury brands

47、and more varieties of products than before;you can also shop here without a plane ticket.Brands like lululemon are available these couple of years.However,for luxury brands,you still need to have a plane ticket to buy.2022 Research on Luxury Market in ChinaWhere is the physical and mental place that

48、 resonates with Chinese consumers?Luxury Businessin China092022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaFirst-tier cities used to be crown jewels.Plenty of opportunities are brought in due to the sophistica

49、ted infrastructure and industrial clusters featuring advanced technology As a result,first-tier cities were the preferred cities of employment for the younger generation.However,more and more people are looking into other options than first-tier cities to live in owing to ever increasing housing pri

50、ce to income ratio,high pressure resulted from fast-pace city life and shrinking chances of professional development caused by the industrial involution.In fact,the gap between first-tier and non-first-tier cities has become smaller and smaller concerning facilities,infrastructure and commercial com

51、plexes.Furthermore,many non-first-tier cities come with a number of advantages such as pleasant ecological environment,comfortable living space,better conservation of local customs and culture,more distinctive urban atmosphere,Less stress in life and a happier local population.Its worth mentioning t

52、hat many of these cities are destinations of cultural tourism as well as geographical center for economic exchange,which boast of significant value and prominence.List of Chinese cities by GDP in 2021 ShanghaiBeijingShenzhen Guangzhou Chongqing Suzhou Chengdu Hangzhou Wuhan Nanjing 43214.85CitiesGDP

53、(billion yuan)40269.6030664.8528231.9727894.0222718.3419916.9818109.4217716.9616355.33List of GDP per capita of Chinese cities in 2021CitiesGDP per capita(yuan)Data source:National Bureau of Statistics,and Bureau of Statistics of all provincesKelamayiErduosi Wuxi Beijing Suzhou Nanjing Shenzhen Shan

54、ghai Changzhou Zhuhai 218,700 218,100 187,400 184,000 177,500 174,500 173,900 173,600 166,000 157,400As a city picks up the pace of development,its population growth and so-phisticated commercial atmosphere can help better realise the potential of consumption of luxury goods.10II.Unique appeal of ce

55、rtain non-first-tier cities 2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaSome of non-first-tier cities rise rapidly due to support policies of the government and competition over development among various p

56、laces.Moreover,many employees and fresh graduates shift their focus onto these cities.Certain non-first-tier cities also take the initiative to extend that olive branch to quality talents.Since 2017,cities rush to vie for talents across the country with non-first-tier cities as the main employers th

57、at promote and update a wide range of policies to bring in talents.As certain non-first-tier cities become increasingly attractive to mid-to high-end talents,the demographics of local consumer groups get younger and more well-heeled.An meaningful emerges as LuxeCO Intelligence conducts the consumer

58、survey:when interviewees from first-tier cities such as Beijing and Shanghai recall their business trip or travel in certain non-first-tier cities,they all have positive feedback,either longing for another visit or even considering buying properties there.Life in these cities is more relaxing,which

59、makes shopping more delightful.There are common underlying reasons behind all these:compared to first-tier cities,non-first-tier ones bear more cultural characteristics,enjoy the same level of living standards(i.e.,hotels)and a lower level of commercial mordern big city atmosphereSince top-notch sec

60、ond-tier cities are more developed than other second-tier cities,we refer to them as“certain non-first-tier cities”.As for the luxury market,to be titled as such,the city must have economic strength and a large population at the same time.In 2021,the Ministry of Commerce introduced an initiative to“

61、promote urban business,”which included encouraging cities to formulate commercial plans based on local circumstances to meet consumer demands at various layers and make urban commercial layouts of different layers and categories.Under this policy,non-first-tier cities will achieve new heights in con

62、sumption upgrade by constructing more quality commercial complexes.Certain non-first-tier cities are unfolding their robust vitality with regards to their economic volume,industrial structure,size of population,quality of public services and centralized business resources.They will become the engine

63、 for the next level of growth in consumption in China in the future and the main incentive for winning back premium talents.784 updates on marketing and channel expansion of 110 luxury labels across 34 cities in Mainland China are included in the 2021 Power Ranking of Luxury Brands in China by LuxeC

64、O Intelligence.The top 10 are:Shanghai,Beijing,Chengdu,Shenzhen,Ningbo,Nanjing,Hangzhou,Wuhan,11Hebei Inner Mongolia Jilin ShanghaiJiangsu Jiangsu ZhejiangShandongShandongHenanLangfang CityProvince/automousregion/municipalityCity/districtErdousi CityChangchun CityXuhui DistrictNanjing CitySuzhou Cit

65、yHangzhou CityJinan CityQingdao CityLuoyang CityHubeiWuhan CityHunanChangsha CityChongqingYuzhong DistrictSichuanChengdu CityYunnan Kunming City1st Batch of model cities of cultural and tourismconsumptionDrawing statement:the central governmental has intro-duced policies to stimulate the consumption

66、 of cultural tourism in recent years.The first batch of 15 national model city for cultural and tourist consumption has been publicized,which is non-first-tier cities,including Nan-jing,Suzhou,Hangzhou,Qingdao,Wuhan,Changsha,Chengdu,and Chongqing,etc.2022 Research on Luxury Market in ChinaWhere is t

67、he physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaTotal retail sales by city in China in 2021Top 10 cities with most posts are as follows:In 2021,LuxeCO Intellligence has collected784 posts on 110 luxury brandsin 34 cities.Shanghai Beijing ChongqingGuangzhouSh

68、enzhenChengduSuzhouNanjingWuhan Hangzhou Shanghai Beijing ChongqingGuangzhouShenzhenChengduSuzhouNanjingWuhan Hangzhou 144 posts82 posts 48 posts47 posts33 posts28 posts23 posts23 posts17 posts13 posts18079.3CitiesTotal retail sales of urbanconsumer goods(billion yuan)14867.713967.710122.69498.19251

69、.89031.17899.467956744Drawing statement:according to the total retail sales of Chinese major urban consumer goods,six non-first-tier cities,including Chongqing,Chengdu,Suzhou,Nanjing,Wuhan and Hangzhou were listed in the first ten in 2021.Sanya and Guangzhou.Certain non-first-tier cities such as Che

70、ngdu are second only to Shanghai and Beijing,while five of them such as Ningbo and Nanjing even rank higher than Guangzhou.Although Chongqing and Suzhou are among the top ten Chinese cities with the highest retail sales in 2021,they are not included in the top 10 of the 2021 Power Ranking of Luxury

71、Brands in China by LuxeCO Intelligence,which means that their potential for luxury consumption remains to be further unleashed.122022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaMixC WuhanLavant Shopping Center

72、 GuiyangNice Pictures.Next time I go to Guiyang on business,I will also take photos.Im glad that the LV store will be opened in Guiyang.Although I cant often afford luxury goods,Im happy to go shopping occasionally.I didnt know that Guiyang was cool in summer.I will go there next summer.Guiyang is g

73、reat.It has developed rapidly in recent years.The temperature here is pleasant,suitable for living,and there are many delicious food and tourist attractions.Many outlanders bought properties in Guiyang for a summer vacation.There are relatively few niche perfume brand stores in Wuhan,and I look forw

74、ard brands like PENHALIGONS,FRED ERIC MALLE,KILIAN,CREED,BYREDO,DIPTYQUE,LARTISAN PARFUMEUR into Wuhan as soon as possible.It is expected that the Plaza66 Wuhan and the MixC Wuhan will introduce more niche perfume brands in the future.I really hope that PENHALIGONS and DIPTYQUE will enter the MixC W

75、uhan to make up for the brands that Plaza66 Wuhan and the Wushang Mall do not have.It is said that the LV store will open on August 8 or August 12.13quotes from social media platformquotes from social media platform2022 Research on Luxury Market in ChinaWhere is the physical and mental place that re

76、sonates with Chinese consumers?Luxury Businessin ChinaIII.Halo effect of“luxury shopping mall”For certain non-first-tier cities,there was only one shopping center with several luxury brands,however today,multiple real estate developer are positioning their upcoming projects as luxury/premium shoppin

77、g malls from day one,due to confidence on local consumption potential and cities future development.Local consumers of luxury goods were used to buying products in first-tier cities.Nowadays,they long to purchase a variety of products as diverse as those in first-tier cities and to enjoy quality bra

78、nds and the rich atmosphere of high-end commerce locally.Certain non-first-tier cities such as Chengdu,Xian and Wuhan have transformed from only one existing shopping center with luxury brands in it,to several new shopping centers designed for luxury brands.Others like Nanjing and Suzhou are undergo

79、ing such evolution or embracing looming changes.Since the approval of a project,luxury shopping malls have caught the eye of many local or even regional consumers.Quality projects have un-locked opportunities for luxury brands expansion into a new city.Xi anSanyaWuhanChangshaZhengzhouSuzhouHangzhouN

80、ingboHangzhou Yintai in77MixC HangzhouSKP Hangzhou(under construction)Ningbo Hankyu Department StoreMixC Ningbo SKP Sanya(being introduced)Taikoo Li Sanya（being introduced）MixC Sanya(being introduced)Plaza 66 WuhanK11 WuhanMixC WuhanDannis David PalazaMixC ZhengzhouYANLORD CANGJIE(estimated to open

81、for business in 2023)Central Plaza by Hongkong Land(introduced)Huamao Centre（introduced）SKP Xi anIFS Changsha MixC Changsha(under construction)ChengduChongqingChengdu Yanlord Landmark PlazaChengdu IFSSino-Ocean Taikoo Li ChengduChengdu Yintai in99SKP Chengdu(estimated to open for business in October

82、 2022)MixC ChongqingIFS ChongqingWFC ChongqingHongkong LandChina Resources Land(bought land)In certain non-first-tier cities,number of luxury/premiumshopping malls have transformed from One to Many.14”2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with C

83、hinese consumers?Luxury Businessin ChinaOpened in 2010,the Chengdu Yanlord Landmark Plaza is the first upscale shopping mall in southwest China.Top luxury brands brands like Louis Vuitton chose to set up stores there when it opened:Louis Vuitton unveiled its first global flagship store in southwest

84、China,Prada its first flagship store in Chengdu,Dior its first flagship store with a full range of categories in southwest China and Max Mara its third largest 2-storey flagship store worldwide and the largest in AsiaThis allowed locals to lead a brand-new fashion lifestyle and the plaza was regarde

85、d as the initial luxury shopping mall in southwest China,establishing an irreplaceable international luxury landmark across the axis of Chengdu.Fast forward to 2014,Chengdu IFS and Sino-Ocean Taikoo Li Chengdu opened in succession and the central business shopping district in Chengdu Chunxi Road Yan

86、shi Kou was booming with irresistible force to facilitate the city to become“the third city of fashion”that could match the fashion landscape of Beijing and Shanghai.In 2020,with the completion of the second phase of the MixC,the MixC commercial shopping district in Chengdu reached another milestone

87、;In 2021,Jiaozi commercial shopping district where Chengdu Yintai in 99 was situated began to take shape.Along with the MixC and Chengdu Chunxi Road Yanshi Kou,it has become one of the three interdependent commercial nodes.In the fourth quarter of 2022,SKP in Jiaozi commercial shopping district open

88、ed its doors.As the large-scale renovation and upgrade of Yanlord Landmark Plaza was about to be completed,the Hongzhaobi commercial shopping district where the plaza was located would be rejuvenated with trending new fashion styles.COSMO located in the Financial City of the Gaoxin District will be

89、transformed into a fashion center since it stopped operations for renovation in 2020.The flagship Tonino Lamborghini Hotel in Asia will be unveiled here soon.Chengdu152022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin

90、 ChinaBuilt in 1998,Century Ginwa is the first of the commercial complexes launched in the Zhonglou shopping district and the earliest upscale luxury shopping mall in Xian.However,in 2011,Xians luxury market experienced a shift as SEG Plaza opened in the central shopping district in the south of the

91、 city.Particularly,in 2018,SKP was launched in Nanmen shopping district,forming“a triad”along with Century Ginwa Zhu Jiang Time Square.Joy city joined Qujiang shopping district in the same year,which stirred up a new round of transformation of business layout in the whole city.Xian162022 Research on

92、 Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaThe Wuguang shopping district has been a crucial district for high-end consumption.Before 2000,it featured department stores.Heading into the 21 century,it gradually shifted int

93、o a district of shopping malls.In 2007,positioned as an upscale venue for consumption,Wuhan International Plaza opened for business,setting the tone of“high-end shopping”for the district.In 2020,with the opening of K11 and Plaza 66 in Wuguang district,its retail business and consumer experience were

94、 further elevated to the next level.According to the reports of the Hang Lung Group Limited:after just one year of operations,Plaza 66 Wuhan“is not only strong in sales,but also has welcomed top-class luxury brands as tenants whose total number is only second to its Shanghai counterpart.It is expect

95、ed to receive more tenants in the next few months.During Labour Day Golden Week in 2022,MixC Wuhan by CR was officially opened for business,marking the successful launch of another premium business project of tremendous significance.Wuhan 172022 Research on Luxury Market in ChinaWhere is the physica

96、l and mental place that resonates with Chinese consumers?Luxury Businessin ChinaOpened for business in 2008,Dalian Times Square used to be the must-go shopping destination for luxury goods,housing luxury labels such as Herms,Louis Vuitton,Dior,Gucci and so on.Launched in 2015,Plaza 66 Dalian was ini

97、tially positioned as a secondary upscale shopping mall.However,after all-around upgrade in 2021,a series of brands such as Gucci,Bvlgari,Bottega Veneta,Fendi,Balenciaga,Louis Vuitton and Moncler joined its list of tenants.Since then,Plaza 66 became a new landmark of luxury shopping that could rival

98、Times Square.All shopping malls owned by the Hang Lung Group Limited achieved a double-digit growth y-o-y in sales in the second half of year in 2021 compared to 2020,with Plaza 66 Dalians sales surging by 95?.Dalian182022 Research on Luxury Market in ChinaWhere is the physical and mental place that

99、 resonates with Chinese consumers?Luxury Businessin ChinaSuzhouOpened in 2003,Suzhou Metro Shopping Mall was poised as a boutique shopping mall early on.However,as it developed,the ratio of luxury brand and international brand gradually climbed,becoming a complementary peer to Taihua Shopping Mall e

100、stablished in 1996.They have become the only two high-end department stores in Suzhou until now.Suzhou has yet to embrace it first landmark project of luxury commercial complex.However,the blank canvas of Suzhous luxury landscape will soon experience a crucial change as a host projects land in Suzho

101、u,including YANLORD CANGJIE,Huamao Centre and Central Plaza by HKLD.192022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin China?uiyangAs Guiyang Hunter City Mall was unveiled in 2010,ushering in the era of booming for

102、shopping malls in Guizhou and breaking the overstaying business pattern of“department store+shopping block”in Guiyang.In 2011,with the opening of Guiyang Century Jinyuan shopping center,Guiyang stepped into the era of development for shopping center in a real sense.Between 2012 to 2020,local shoppin

103、g malls were sprouting up.A host of projects like Yitian Holiday World and Shazhichuan outlets were launched.At this stage,new shopping districts started to emerge,including Century City,Olympic Sports Center,Exhibition Center Financial City,just to name a few.In the future,as large-scale signature

104、commercial projects such as the MixC,Sunac Cultural Tourism City,Longhu Tian Street enters Guizhou,they will inject more vitality into the development of local commercial properties.In the summer of 2022,LavantLixing Center,an upscale large commercial complex developed by Guiyang XingliLavant Depart

105、ment Store will be put into operation.The project aims to build the most high-end and representative commercial center which is expected to be a gathering place of top-notch luxury goods in Guiyang or even Guizhou Province.202022 Research on Luxury Market in ChinaWhere is the physical and mental pla

106、ce that resonates with Chinese consumers?Luxury Businessin ChinaWuxiFounded in 1969,Dongfanghong Shopping Mall was the largest state-owned department store in Wuxi;It was renamed“Wuxi Commercial Mansion”in 1988 and“Grand Orient Department Store”in 2010,marking its transformation from conventional de

107、partment store into a modern upscale boutique.Two of the major shopping districts prior to 2010 were Zhongshan Road district featuring Grand Orient Department store and Wuxi Yaohan and Taihu square represented by MaoyeTiandi.In 2010,emerging shopping districts such as Binhu and Xinwu started to take

108、 form.In 2013,another two high-end shopping malls joined Zhongshan Road districtSuning Plaza and Plaza 66.Among these shopping centers,Plaza 66 is the undisputable leader in upscale shopping malls in Wuxi.After several years of gradual evolution,many luxury houses such as Balenciaga,Blancpain,Burber

109、ry,and Cartier joined the Plaza,propelling its successful shift into an upscale shopping mall in 2019.Its rental income grew by 4?during the second half of 2020.In 2021,it jumped to 40?.At present,the second phase of the Plaza is under construction at full speed.212022 Research on Luxury Market in C

110、hinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaThough first-tier cities are home to more varieties of brands,luxury shopping malls in certain non-first tier cities are catching up in this regard.For instance,Plaza 66 Wuhan,only one year after

111、its opening,is not only strong in sales,but also has welcomed top-class luxury brands as tenants whose total number is only second to its Shanghai counterpart.There are still more to come in the coming months.Deji Plaza Nanjing is also about to join the first echelon.It ranked first for two years co

112、nsecutively among Chinese shopping centers with 6.64 billion yuan in sales in 2014 and 7.02 billion yuan in 2015.In 2018,its sales reached 10.1 billion yuan becoming one of the only two large shopping malls whose sales surpassed 10 billion yuan(the other one was SKP Beijing).A signature commercial c

113、omplex,especially a luxury one can not only attract consumers and take the market by storm but also create more added values or even become a true phenomenal landmark,which bears significance to elevate consumer consciousness in lower-tier cities,stimulate and remodel fashion atmosphere,educate cust

114、omers,ramp up regional impact of a brand and increase revenue.Meanwhile,a premium complex is an appealing photo spot for consumers especially the younger generation of consumer groups.We have often observed that some Social media users would follow up the construction progress of a certain luxury sh

115、opping mall.222022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaMixC FuzhouYANLORD CANGJIE SuzhouFinally,Fuzhou has a top luxury shopping mall.Fabulous!Awesome,the interior decoration is nice.I have been here al

116、l my childhood and miss it very much.Yanlord Lands projects in Suzhou are very attentive.As a retail venue,the details and refinement of YANLORD CANGJIE are expected,which depends on investment promotion.23quotes from social media platformquotes from social media platform2022 Research on Luxury Mark

117、et in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Foot traffic and other statistics of recently-built commercial complexes positioned as luxury shopping venues(partial)：The MixC Haikouopened on June 26,2022,210 brands opened for business that day,with around 60%

118、initial in Haikou.The MixC Wuhanopened on May 1,2022,attracted 170,000 consumers on that day.Plaza 66 Wuhanopened in March 2021,houses around 300 stores with 110 initial,exclusive and flagship stores in Wuhan.Ningbo HankyuDepartment Storeopened in April 2021,attracted nearly 100,000 customers daily

119、on average during the National Holiday,a 120%growth compared to the Labor Day Holiday.The MixC Fuzhouopened on June 18,2022,attracted 40%as first-time tenants in Fu-zhou;over 50%high quality boutique stores in this city.Upcoming commercial complexes(partial):SKP Wuhanlocated at the former site of Ha

120、njie Wanda Square,the contract with Wuhan government was signed in 2021;estimated to open for business in 2023.SuzhouYANLORD CANGJIE estimated to open for business in 2023.Luxury Businessin China242022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chine

121、se consumers?Luxury Businessin ChinaXiaoli,post-90s,Education Industry,ChangchunWhen I went to the MixC Shenzhen with friends,I didnt recognize some of the brands.However,I felt that since they were introduced and could set up stores at the MixC,they must not be just any brand.This has become a way

122、for me to acquaint myself with new brands and malls can introduce me to niche brands that Ive never seen before.Cici,post-95s,Female,Technology Industry,ShenzhenI paid a visit to the MixC Shenzhen a couple months ago and went into the Louis Vuitton store there.The interior of shopping malls is alike

123、,but luxury malls house more luxury brands.They also put up advertisement boards on the faade,which you can tell at a glance.Dora,post-90s,Female,Civil Servant,ChengduI went to Yintai in99 a couple months ago,which is near my office.A lot of key components come into play such as brand introduction,r

124、elated services,nearby environment,amenities and which section of the road the mall is located in.Near in99 are a hotel,park,office building,Financial City and government institute,befitting the upscale status of the mall.Danlei,post-90s,Female,Technology Industry,BeijingMy office is in the China Wo

125、rld Trade Center.The last time I went to a luxury store was to Goyard with my friend.She was an old customer of the store,and she knew the sales people.I think it has a great shopping atmosphere with not too many people.Id go to its Chanel store as well.Luxury malls vary in environment,interior deco

126、ration,clientele,consumer group and the portfolio of luxury brands.SKP has a more comprehensive host of brands and a higher-end consumer group made of office workers who are into fashion.HYPSM Consultant,post-90s,Education Industry,ShanghaiI usually go to IFC Shanghai to buy clothes since therere mo

127、re brands there.Shopping experience at Deji Plaza Nanjing is better since the restroom is the cleanest.If the mall is over-crowded,its not acceptable.In fact,IFC Shanghai has a lot of consumers but not too much,which is fine.The upside is that the brands there are what I want and there is also a mor

128、e complete set of high-end brands.Lemongrass,post-85s,Female,Freelancer,SuzhouIve lived in Shanghai for a decade,and my office was close to Plaza66 and K11,which brought a whole different experience.There werent many consumers at Plaza66,but it still performed well;as their target group was the goal

129、-oriented high-net-worth individuals.If my husband is on a business trip in Shanghai,knowing what to buy for me,he would go straight to a Chanel store and ask the sales people to recommend a handbag or another gift,which is quite efficient.25One-on-One Interviews2022 Research on Luxury Market in Chi

130、naWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaWhen they enter China,local culture becomes ever more important and valuable in bonding with local consumers and boasts of bigger opportunities.On one hand,China enjoys long-standing and well-establ

131、ished cultural legacy,diverse local customs and practices in various regions can be inspiring for luxury brands to investigate and expand and be conducive to exerting differentiated influence which would turn into core competitiveness in the global market;On the other hand,as traditional Chinese cul

132、ture rejuvenates and its promotion shifts from state-lead to spontaneous individual behavior,the Chinese peoples intrinsic confidence in Chinese culture is being awaken.Now,Chinese consumers no longer follow or chase after Western brands blindly.They focus more on whether or not the brand can highly

133、 align with ones own cultural identity.For a long time,luxury brands have taken first-tier cities such as Beijing and Shanghai in China.During this trial-and-error process,they have accumulated rich experience.However,with vast market comes various practices,custom and regional landscapes.When luxur

134、y brands delve By the end of this April,while christening the new LV boutique in Lille,France,chair and CEO of LVMH Mot Hennessy Louis Vuitton Bernard Arnault stressed that:“We always Try to immerse ourselves in local culture.”Once a renowned local restaurant in Lille,LHutrire was a historical Art D

135、eco landmark known for its colorful interiors using mosaic tiles.Some 30 local companies were conscripted to painstakingly restore the faade and interior of this historic building to its original state while keeping its former glory.Local culture plays an important role in a globalized world.It refe

136、rs to time-honored cultural traditions that bear a significant role to play,have been passed down till now and can stand for the unique charm of local places.While luxury brands are under global expansion,adapting to local culture through construction and design of local stores can better connect wi

137、th local consumers,promote brand image and tap potential and intangible value of the brand.Many luxury brands have put forth examples of localization in European and other Asian markets.in this market of vasty territory,abundant resources and diverse cul-ture and custom,luxury brands must pre-concei

138、ve how to communicate at a deeper level with local consumers when taking the opportunity to explore new cities and stores.26IV.Distinct charm of “local culture”2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin Chinai

139、nto certain non-first-tier cities to increase their base of high-end consumers,it must come to their mind that local consumers expectations of them are no lower than those in first-tier cities.What follows is whether or not setting up only one standard store would be enough as luxury brands enter ce

140、rtain non-first-tier cities?According to the consumer research by LuxeCO Intelligence,we have witnessed“unprecedented”expectations from locals.Many well-heeled consumers living in non-first-tier cities are already seasoned customers in luxury shopping malls in first-tier cities.When a luxury brand o

141、r commercial complex settles in their cities,they hold high expectations without exception;Furthermore,many well-heeled consumers have explicitly expressed their appreciation and love for traditional Chinese culture and exhibited pride in local culture.That means the localization of luxury brands st

142、ill has room for improvement in China.If first-tier cities are the beginning of localization,non-first-tier cities will embrace explosive growth.For luxury brands,localization is a required option for the expansion from first-tier cities to others.This report encompasses luxury brands store cases ac

143、ross the globe and in the Chinese market,including Louis Vuitton,Herms,Cartier and so on.For cases on commercial complexes,Shanghai Xintiandi,Sino-Ocean Taikoo Li Chengdu and Suzhou YANLORD CANGJIE are chosen.We hope that luxury brands could be inspired by the established and ongoing localization pr

144、actice in their future endeavor in the exploration and improvement of localization.27 Sino-Ocean Taikoo Li ChengduShanghai XintiandiSuzhou YANLORD CANGJIE2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaJudging

145、 from past practice,luxury brands did not mechanically pile up local elements or expose them blatantly in high-profile.In comparison,they adopted implicit,low-profile and obscure measures to present these elements,which demanded contemplation to fully understand.We can even Case?Louis?uitton Maison

146、Seoul in Cheongdam-dong?by Louis?uitton references the?8th century Hwaseong Fortress in Suwon and the?swooping movements and white costumes?in the traditional crane dance,DongnaeHakchum.gather that luxury brands set the elements up as clues to stir up consumers imagination,which can be a form of int

147、eraction between brand and consumer.Its also worth mentioning that although stores of luxury labels play it by ear,each store can be connected with an underlying thread that is the brand DNA.The Localized Stores28the irregularly shaped exterior speaks the lan-guage of deconstructivism.Master archite

148、ct Frank Gehry maintains its architectural ties with the Louis Vuitton Foundation s iconic building(also designed by him)in Paris while enveloping the building with white stone and curved glass.2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese

149、consumers?Luxury Businessin ChinaCase 2:The four-level flagship store,Louis Vuit-ton Maison Osaka Midosuji,draws inspiration from the city s historic past as a sea-faring city.As a result,both the interior and exterior connect the store to the maritime world and to the Japa-nese traditional culture.

150、to highlight its history,Jun Aoki,a Japanese architect who is in charge of the faade,bases the facade on sails as a metaphoric element for design and shapes the curving glass faade into sails billowing in the wind,creating the feeling that the whole architecture is floating on the sea.At night,the m

151、etallic illumination from within echoes with the white faade,transforming the building into a translucent beacon.The interior space,designed by Peter Marino,a master architect and a seasoned collaborator with Louis Vuitton followed the same conceptual approaches.He only utilizes traditional Japanese

152、 building materials whether it s wooden structure or paper.For instance,Peter Marino uses wooden floors,wood-clad pillars shaped like bamboos and metal ceilings to give the impression of ship decks on a yacht about to set sail.With obscure approaches without affectation,Louis Vuitton embeds local cu

153、lture and dynamics into its building so that consumers can feel at home.Case 3:“Louis Vuitton Maison”at Sino-Ocean Taikoo Li Chengdu,a different approach of the selection of site and designlocated at the heart of Sino-Ocean Taikoo Li Chengdu and adjacent to the historical Daci Temple boasting thousa

154、nds of years of history,Louis Vuitton Maison encompasses two stand-alone buildings and open courtyards.The Guangdong guild hall is located in one of the two buildings which preserves the original style of the historic building in western Sichuan;Cladded in glass as a bright and translucent illuminan

155、t,the other building is used for retail and stands out among the Taikoo Li architectural complexes by preserving the original architectural features of the place.292022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin Ch

156、inathe store facade incorporates the historic 20-century stone wall preserved by the Parisian architecture agency RDAI commissioned frequently by Herms.The copper-toned stainless-steel grid envelops the whole faade,resembling light and shadows intermingled in a bamboo grove.At night,with illuminatio

157、n,it generates a relaxing feeling while lending depth to the faade with elegance.in fact,Japanese design elements are also adopted in the interior.The floor features green stones laid in a pattern resembling Japanese tatami mats,which feels familiar to the Japanese.Columns on both sides of the stair

158、s look like bamboo shoots.When consumers step on stairs in light green,they feel like they are strolling in nature.Mobile partition reminds people of traditional Japanese byobu made in paper.Case 5:Herms Omotesando flagship store in Tokyo is a particularly special case since it stands on the avenue

159、decorated with lush trees like a hermit compared to its Harajuku counterpart located in a buzzling neighborhood.Case 4:Cartier boutique at Sino-Ocean Taikoo Li Chengdu incorporates local culture and natural landscape after renovation.translucent glass of the boutique faade creates a natural landscap

160、e among clouds.In the center of the store is a signature Cartier leopard lying on its side on the mountain of Sichuan.Other nature-inspired features include floor-to-ceiling bamboo shelves and screens embroidered with leaves of the city tree,the gingko.on the second floor is situated Cartier s first

161、Tea Room globally.Its design is inspired by a collection of traditional elements such as the symbolic circular arch of classical Chinese garden,bamboo wall claddings and a set of bamboo byobus that used to separate space on both sides.The Tea Room treat consumers with renowned Sichuan teas such as B

162、amboo Leaf Green and Qingcheng Piaoxue.302022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaCase 6:Herms Landmark Princes in Hongkong is decorated with unique lines and grids.the building is inspired by bamboo sc

163、affolding construc-tion techniques used in Hongkong.The interior is compartmentalized into 16 zones as if the whole building is a maze,which make people think of bustling streets and markets in Hongkong.Case 7:The Herms store located in Taikoo Hui Guangzhou combines the local tradition of brick maki

164、ng and enamel craftsmanship.the enamel-covered bricks are arranged horizontally and create volume in a unique progressive three segment pattern,lending depth to the impressive and eye-catching 3D structure.At ground level,on the inside of the large glass window,a carefully arranged wooden screen off

165、ers protection from scorching sunlight and reveals the beauty of light and shadow in a poetic way.312022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaMore and more urban commercial complexes focus on local cultu

166、re in China to build consumption system based on living,social and recreational scenarios featuring young people.Commercial complexes characterized by local culture embody the aesthetic and cultural pursuit of the local community and are becoming new tourist destinations of cities.People try to seek

167、 hidden lifestyles and ways to get around among gathering cultural fragments.In 2001,Xintiandi was completed at the former site where the 1st National Congress of the Chinese Communist Party took place in Shanghai,which put on the map an innovative design concept of“renovating while preserving origi

168、nal features of building.”Historical and cultural landscape and urban texture represented by Shanghais shikumen buildings are inherited by Xintiandi,while contemporary or even avant-garde lifestyle is blended in the building as a disruptive innovation.To a certain extent,Shanghai Xintiandi,as a dest

169、ination of tourism and social contact,is a curtain-raiser to the localization of Chinas commercial complexes and shopping centers.In the past 2 decades,Xintiandi has gone through two stages:as“an urban lounge”that emphasizes integration of F&B,recreation,shopping,tourism and culture;highlighting its

170、 function as“a social venue”to build a place of real vitality.Since Shanghais“creative class”focus more on self-value and the realization and expression of ones own culture,in 2021 Xintiandi entered the third stage:as an ecosystem that integrates creative class,lively space and cultural content.In A

171、pril 2015,Sino-Ocean Taikoo Li Chengdu opened to the public.It has brought in refreshing The Localized Shopping Centerexperience for fashion consumption for local consumers,impacted and shifted commercial development of the city and provided an exemplary case of“the marriage between localization and

172、 commercialization”in several aspects,including its prime location in the living urban heart of Chengdu,its building form that combines ancient culture with contemporary vibe or its innovative business model and brand portfolio.What the case of Sino-Ocean Taikoo Li Chengdu has taught us is that stri

173、pping away tangible aspects such as layout of business models,circulation design and commercial consumption the integration of local culture completely involves layers of human emotions.The architectural style adopted is both“timeless and contemporary,”embracing the local spirit and reflecting the d

174、etails and language of the traditional Sichuan style by incorporating and representing classic elements such as grey cornice tiles and column and tie construction.Sino-Ocean Taikoo Li Chengdu evokes human emotions through restoration with diverse“emotion-bearing elements”instead of demotion.These“em

175、otion-bearing elements”could be a historical site,old neighborhood and lane,ancient dwelling,avant-garde artistic installation or even novel interpretation of the classics through design.Whats interesting is that when people visit Sino-Ocean Taikoo Li Chengdu,they dont necessarily set their mind on

176、shopping.Many are attracted to this place by its reputation filled with curiosity to have a go at it.However,the dynamic atmosphere propels more people to keep revisiting it,thus creating a positive cycle.This is evidenced by the impressive performance of Sino-Ocean Taikoo Li Chengdu:in 2021,its sal

177、es reached 9.5 billion,a 21.9?increase y-o-y.(Source of data:Sichuan Chain Business Association,SCCBA)322022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin China“I wish I could tell every single young person why we nee

178、d to protect ancient cities.In doing so,we are saving a path towards home for ourselves.They are where people go to treat homesickness.To save ancient cities is to save our own identity.”Professor Ruanyisanthe Expert Committee for the Protection of National Cultural and Historical Famous Cities in C

179、hinaYanlord Land Group Limited(hereinafter referred to as Yanlord)has been studying how to bring life to ancient cities.Expected to open to the public in mid-2023,Suzhou YANLORD CANGJIE is a typical case of urban renewal and rejuvenation of an ancient city.It is also a distinguished sample that refl

180、ects the trend of localization with regards to selecting site,design and concept.YANLORD CANGJIE is located in the southeast of Pingjiang historical district.To its south is the east end of East Ganjiang Road;its north East Baita Road,Dongbei Road and all the way to Loumenheng Road.For historical re

181、asons,the south end of YANLORD CANGJIE has become the last undeveloped land in the ancient city of Suzhou.The Suzhou government is confronted with several pressing unresolved issues such as how to map out the texture of the city,how to restore the system of street,block,lane and alley as the citys v

182、eins and vessels and still be hot to revitalize the historical site.In 2016,land auction was booming fiercely.The moment the land of YANLORD CANGJIE was listed,it became a much-discussed topic.For locals who were born and raised here and all those who love Suzhou,YANLORD CANGJIE project is deemed as

183、 an initial step toward the preservation of the ancient city.Its success will become leverage that is crucial to the rejuvenation of the ancient city and the future life of those people.After 39 rounds of auction,Yanlord acquired the land at 2.067 billion yuan.At that time,media report stated that:“

184、Its reassuring to see the land being bought by Yanlord?”The project wouldnt be the most lucrative one.When asked why they are pouring money and full effort into this project,the official explanation from Singapore-based real estate developer,Yanlord said that the old district was an epitome of the e

185、ssence of Suzhou city and purchasing the land was a sentiment.The government had two requirements on project orientation:on one hand,the project shall have a tremendous impact on the landscape of the old district;on the other hand,it shall exert a great influence on the business models of the distri

186、ct or even the whole city.Yanlord rose to the challenge under the principle of“respecting the land”and invited top-class design team worldwide to participate in this project.After six months of bidding for design proposal,Australia-based WOODS BAGOT was chosen.With deliberation,the design proposal w

187、as finalized after 12 months of formulation,revision and repeated demonstrations of the master plan and conceptual design.YANLORD CANGJIE comprises open-format blocks above the ground featuring a low-density“modern garden”and 3 levels of shopping center below the ground.The project is located by the

188、 water and streets while re-imagining architectural structures such as pavilion,terrace and tower that reflect traditional architecture in South China:the pace progresses and different scenes appear as you take each step;blocks unfold themselves gradually;well-arranged architecture and landscape org

189、anically integrate with the old district.Various visual points and crisscrossing“lanes”above the ground encourage consumers to explore deeper into the space.332022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaTh

190、e YANLORD CANGJIE project intends to marry modern functionality and aesthetics with Chinese tradition and history through architectural design so that the aesthetic principles of traditional Chinese architecture could keep growing and be passed down.A juxtaposition of legacy and creativeness of the

191、project can be proved by the spatial relationship between YANLORD CANGJIE and Xiangmen on the city wall.Yanlord explains that:“YANLORD CANGJIE and Xiangmen are in opposition to each other,illustrating the unavoidable clash between ancient and modern times.This is both a place to visit and to take ph

192、otos for people,showing trending and symbolic commercial characteristics against the particular cultural system in China.”how to infuse aesthetic principles of traditional Suzhou architectures into the design is one of the highlights of this project.For example,the design of the rooftop is a modern

193、re-interpretation of a sloping roof of residential dwellings in South China through the combination of contemporary materials and craft with metal roofing to further underline the curvature of the rooftop.Inspired by Suzhou silk featuring ingenious patterns with alternating weft-faced and warp-faced

194、 structures,the faade is completed by woven white-washed walls instead of plain plastered ones,creating a modern vibe while echoing with the grey tone and fine tiles.When it comes to project orientation as a luxury retail venue and the difficulty of introducing luxury brands,Yanlord says that when l

195、uxury brands pick the site to set up a store,apart from a series of usual factors including whether or not the market is big enough and the quality and quantity of consumer group,the location of the project,they would also take into consideration the changes in luxury goods.It is definitely more app

196、ealing to convey brand image and attitude by establishing stand-alone stores in a stylish space permeated with rich history and culture and featured atmosphere.In this light,consumers can have similar experiences in standardized shopping malls,but what they experience here in YANLORD CANGJIE is irre

197、placeable and extremely unique.YANLORD CANGJIE342022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaXinxin,post-00s,Female,Student,BeijingId check out landmark malls and architecture when traveling.For instance,Ra

198、ffles Chongqing,Sino-Ocean Taikoo Li Chengdu and panda shelter are on my list.Cici,post-95s,Female,Technology Industry,ShenzhenId certainly visit new landmark malls and brand stores,especially if the new mall encompasses brands that are not available in others.Id probably take some photos,post them

199、on social media and recommend the place to my friends.If there is something unique like a special installation or pieces with city elements that you can tell at a glance,Id be happy to go there and take photos.Lemongrass,post-85s,Female,Freelancer,SuzhouSuzhou is a city with abundant cultural patrim

200、ony and good life-work balance,which is rare among all the cities.Commercial complexes in Suzhou havent displayed these features of the city although there is a full range of brands and lots of flagship stores at Suzhou Center.Also,although it is mostly visited by affluent consumers from the industr

201、ial park and can provide good shopping experience,it cannot represent Suzhou.Sweet and Sour Mandarin Fish,post-95s,Female,Media Industry,KunshanIf luxury stores or luxury malls could incorporate cultural elements of Suzhou,itd win me over for respecting local culture.For Chinese elements familiar to

202、 the public such as the Chinese zodiac,it depends on how they are adopted.Its acceptable if they are fully understood when used.If not and mistakes are made,people of the culture would develop bad feelings for the brand;so dedicated research is a must.35One-on-One Interviews2022 Research on Luxury M

203、arket in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaWorker in Lujiazui-Beijing,post-95s,Female,Financial Industry,ShanghaiId visit landmark brand stores and malls when traveling.IFC Changsha and panda shelter in Chengdu are not-to-be miss

204、ed.I attended an event for the presentation of new products at Prada Rong Zhai before,when I visited Prada Rong Zhai in passing,which was nice.What attracted me was the combination of launching new products with interesting scene or location.Shuiche,post-90s,Male,Internet Gaming Industry,BeijingEver

205、y time I am on a business strip,I prefer visiting shopping malls in cities like Shanghai,Hangzhou and Chengdu.I combine business trips with travel.Instead,I hardly shop or buy things in Beijing.Shopping is a holistic experience.When you are shopping on West Nanjing Road in Shanghai,the experience is

206、 composed of what is both inside the mall and outside the mall.Dora,post-90s,Female,Civil Servant,ChengduI think Sino-Ocean Taikoo Li Chengdu is more intriguing than Taikoo Li Sanlitun in Beijing since it is set in the context of the Buddhist Daci Temple.There are small installations at night.Many p

207、eople take a walk at night to enjoy the night view.Brands set up pop-up stores,installations and hold events at night so that the night scene is quite beautiful.Yilan,post-90s,Female,Hotel Industry,SanyaThere is a new commercial space called REGULAR Yuan Ye and it is my favorite mall of all those Iv

208、e visited over the past half year.Its a great space,a sunken plaza similar to Central Park,with an exhibition hall and lifestyle-featured boutique stores.I believe that I see more possibilities for future malls where the space inside a mall could be integrated with nature,culture and art.Maybe peopl

209、e go to Taikoo Li more often.However,it would create a good experience if you visit another space which happens to be a park;and then you find out that there is something else underneath.Places that unite experience in nature and artistic space are more appealing to me.Panda roux,post-95s,Female,Med

210、ia Industry,NanjingAmong domestic shopping malls,Xintiandi Shanghai left a deep impression on me with its stand-alone brand stores.Compared to other large malls,its more attractive and distinctive due to the old buildings.Id go there even if I dont have anything to buy.Its comfortable taking a strol

211、l there.36V.“Lifestyle”and leisureVI.Cultural and artistic resonanceVII.A relaxing“vacation”mindsetVIII.Outdoor activities for stress release and social contactHEALTH,EMOTION AND SOCIAL CONTACTDue to the recurring COVID outbreaks,uncertainties linger around so that people are forced to change their

212、lifestyles,subjecting their mental and emotional health to a severe challenge.Ones mental state is like an operating system which is most fundamental and changes in emotions can affect peoples decisions on consumption.According to the consumer survey by Luxe.CO Intelligence,many share a complex and

213、contradictory attitude towards consumption currently because the pent-up desire for shopping that resulted from the ban on travel needs to be released while hard-pressed consumers are reminded to cut back on consumption and save for the future by the tumultuous economic environment.As a result,consu

214、mers are resigned to a middle way of consumption by treating themselves with gourmet food instead of a luxury handbag and gaming rather than traveling to ease stress2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin C

215、hinaThe pandemic has also encouraged people to focus on their physical and mental health.According to our survey:some choose to lift their spirits with exercise;some learn to enjoy their own company at a comfortable home;others embrace social contact outdoors;still others embark on a small trip loca

216、lly.Brands need to focus on shifts in social psychology and physical and mental needs brought about by these events.Only by identifying consumers current and future needs and understanding their subtle psychological changes can a brand manage to retain consumer loyalty amidst a trying time when the

217、buying power crashes.38Miaomiao,post-90s,Male,Transportation Industry,BeijingThe pandemic has depressed me and made me build up a desire for shopping to release the suffocating feeling.I just spent 20 thousand to 30 thousand yuan that I planned to spend on a trip to Xinjiang on a bicycle.Since I can

218、t make it now,I splashed it on something else.Yilan,post-90s,Female,Hotel Industry,SanyaAs the pandemic control gets tighter this year,Ive been thinking that people wouldnt necessarily go about revenge-spending.They may become more sensible and save money.I would consume more on wellness.I used to l

219、ike traveling abroad or to spend a lot on traveling or new experiences.As we cant travel abroad these couple of years,I put the money on wellness which can make me healthy and happy both physically and psychologically.I would pay more attention to a sustainable lifestyle and lead a healthier and hap

220、pier life.Shuiche,post-90s,Male,Internet Gaming Industry,BeijingThe pandemic has exerted very little impact on me since it doesnt really affect much the income of our at present.Although I feel that in the future the industry wont be as booming as it was,at least currently the pandemic has not broug

221、ht down my income by and large.Xiaoli,post-90s,Education Industry,ChangchunThe pandemic has its upside from a certain perspective,which is to help us slow down the pace of life.If we work at the office,we leave home early,work for a whole day,get off work,get home,take a shower and go to bed.We dont

222、 have much time for watching a movie,reading a book or doing other things.Since the pandemic greatly squeezes time for social contact,we cant spend time having dinner or Hanging out with friends like we used to.As a result,a a lot of time can be saved for ourselves.2022 Research on Luxury Market in

223、ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin China39One-on-One InterviewsLuxury Businessin ChinaFor high-end consumers,Personal luxury goods are not the only thing theyre looking for or longing for.Therefore,luxury brands have been trying to est

224、ablish commercial space featuring a unique lifestyle for quite a while.From F&B to cultural recreation:connecting with the five sensesAs early as 2017,Tiffany set up the Blue Box Caf serving“breakfast at Tiffanys”.This year,it unveiled Petrossian at Tiffany,a partnership between the two companies,of

225、fering a five-star,caviar-inspired dining experience in California,AmericaTiffanyTiffanyGucciGivenchyLouis Vuitton2017BrandOpening timeStore2022202120212022Stationary storeMobile juice bar2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consum

226、ers?Lifestyle-featured stores have been around for a while overseas.For luxury brands,they are a business model that attracts mass consumers and creates a bond between consumers and the brand.As Chinese mass consumers interest in luxury brands grows to a certain degree,the number of lifestyle-based

227、stores,pop-up shops and events is bound to increase.This type of business model could become a new tool for luxury brands to dip their toes in and explore new cities and regions.V.“Lifestyle”and leisure40Blue Box Caf serving“breakfast at Tiffanys”Petrossian at Tiffany,a partnership between the two c

228、ompanies based in California,U.S.A.Louis Vuitton teamed up with a century-old local dessert store Mert in Lille to launch a tea room in Lille,FranceLuxury Businessin ChinaMay 2022,Louis Vuitton teamed up with a century-old local dessert store Mert in Lille to inaugurate its first tea room within an

229、LV store since the inception of the Maison.The tea room serves hot drinks and waffles.June 2022，Louis Vuitton opened a brand-new seasonal restaurant in Saint-Tropez headed by emerging French Michelin-star chef Mory Sacko.Sacko s cuisine is inspired by African and Japanese flavors,juxtaposing them wi

230、th the essence of French cooking.Lifestyle and other leisure business models are being introduced in abundance into China by luxury brands.Tiffany s first Blue Box Caf(third worldwide)in mainland China is set on the second floor of its flagship store at Hongkong Plaza Shanghai.Since it opened for bu

231、siness in 2019,it has been crowd-pleasing,ranking the second on“Western cuisine on Huaihai Road”list on D,with close to 4,000 commentsBurberry s first Thomas Caf in Asia(second worldwide)is located in its social retail store at the MixC Shenzhen.The store comes first in Dianping s list of popular lu

232、xury stores in Shenzhen,and Thomas Caf is almost mentioned in each of the 800+comments below the list.2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?41Luxury Businessin ChinaLifestyle-driven and leisure-based establishments featuri

233、ng cafe,bar and restaurant bring another reason for consumers to visit stores of luxury brands.According to the consumer survey by Luxe.CO Intelligence,drinking coffee in a cup printed with the logo of a luxury brand is an alternative to actually purchasing luxury goods as there are fewer chances to

234、 wear luxury items and consumers are too anxious to squander under the circumstances.SHANG XIA launched the first SHANG XIA Tea House worldwide at the Sino-Ocean Taikoo Li Chengdu,a project that marries futuristic interior design and tea-based drinks with the tradition-al elements and characteristic

235、s of Chengdu.After renovation,Cartier s boutique at Sino-Ocean Taikoo Li Chengdu sets up a separate tea room on the second floor,incorporating classic Western aesthetics featuring the lounge of a French royal palace and traditional elements of a Sichuan tea house.Giada paired with China World Hotel,

236、Beijing to develop Giada Garden,an Italian restaurant for fine dining.Recently,a new Ralph Lauren House was inaugurated at Sino-Ocean Taikoo Li Chengdu,which encompassed a major feature of Ralph s Bar+coffee that served western cuisine,alcohol,coffee and dessert.This also touches upon consumers inte

237、nse need for leisure and recreation at the moment.Many survey participants deem paying a visit to a caf and restaurant of luxury brands as traveling.When such F&B establishments are set in a tourism scenario or near tourist destinations,they are more likely to become popular spots for photo-taking.4

238、22022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Panda roux,post-95s,Female,Media Industry,NanjingI expect luxury brands to establish restaurants or cafs and I would pay a visit provided that it enjoys positive reputation online.The

239、 taste of food or drink should not be dismissed just because its a store launched a luxury brand.HYPSM Consultant,post-90s,Male,Education Industry,ShanghaiIf I encounter an event unveiled by a brand when I am traveling,I would be more interested in an event that integrates a traveling scenario.Xinxi

240、n,post-00s,Female,Student,BeijingIf I am on a trip and a brand holds a large event there,it would attract me to go.As I am already there for traveling,I would be more curious about local updates,would check it out and join the event.When I am in Beijing,I dont usually follow brand updates.Danlei,pos

241、t-90s,Female,Technology Industry,BeijingI might attend a brands public event if its an exhibition with valuable exhibits or a highly reputable one.I enjoyed an afternoon tea provided by Tiffany at the invitation of my friend before.Beagle,post-90s,Female,Investment Industry,BeijingI attended a high

242、jewelry exhibition by Tiffany before where a gemologist talked about gems.I think it was educational since I learned a lot about jewelry and tried on some new pieces.If Dior organizes a fragrance exhibition,Id like to go and spend money on perfume.Lvyezhongmao,post-80s,Male,Financial Industry,Beijin

243、gI would consider attending appreciation events on cars,watches or antiques.I would not be interested even if its just a presentation to showcase the brands clothes or bags.Luxury Businessin China432022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chin

244、ese consumers?One-on-One InterviewsLuxury Businessin ChinaBased on Maslows hierarchy of needs,“aesthetic needs”is on the 6th layer higher up the hierarchy as a form of personal growth needs.When an individual has achieved economic stability and received a quality education,one would have stronger“ae

245、sthetic needs.”The desire for luxury goods embodies our pursuit of beauty.The aesthetic value of a luxury brand From craftsmanship to commercial art,awakening a sense of belongingVisiting a place solely for an art exhibition or event has become a behav-ioral pattern for many affluent consumers.For l

246、uxury brands,when picking the site of a commercial complex,designing a brand store,plan-ning events and curating exhibitions,culture and art have become two of the most crucial and unavoidable topics.VI.Artistic and cultural resonancemanifests itself in the material aspects such as product,quality a

247、nd aesthetic language of design and in the psychological aspects in evoking a tempting heart and a sense of recognition and belonging through empathy and association created by forming a bond between the brand and some culture or style.442022 Research on Luxury Market in ChinaWhere is the physical a

248、nd mental place that resonates with Chinese consumers?Its not uncommon for luxury brands to roll out items adopting traditional Chinese elements.This Spring Festival alone has witnessed the launch of“Year of the Tiger”limited editions by luxury houses such as Herms,Loro Piana,Louis Vuitton,Dior,Burb

249、erry,Gucci and Balenciaga,just to name a few.Based on our consumer survey,Chinese consumers have grown tired of the superficial layering of traditional Chinese elements by luxury brands.What they want to see is items that represent a profound understanding of Chinese culture beyond using patterns an

250、d colors of Chinese characteristics.As the Chinese become more confident in their own Tracing cultural history and traditional craft2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin Chinaculture,affluent consumers id

251、entify more with and are filled with curiosity for Chinese culture and art.They seek to trace the origin of local history,culture and craftsmanship in hope that the centuries-old local crafsmanship and cultural heritage could turn more heads locally or even receive global attention.Herms aligned wit

252、h Chinese craftsmen of intangible cultural heritage to create silk scarves and recently Burberry launched“The Burberry Craft Designer Training Public Welfare Project”in the collaboration with female artisans of Miao ethnicity.According to the survey,consumers exhibit great support for similar cultur

253、al collaborations as they regard them useful to“elevate”brand image.45Lemongrass,post-85s,Female,Freelancer,SuzhouMy son is learning ancient Chinese culture.When I attended a related event with him during the summer vacation of 2020,I developed a deeper understanding of and appreciation for the exte

254、nsive and profound Suzhou Garden and Chinese culture:why they made Taihu stone and why the dwelling was cool in summer and warm in winter by design.After that,I visited all gardens in Suzhou,each with its distinctive features.I truly like the old downtown area of Suzhou from the bottom of my heart s

255、o that once I walked for a whole day starting from the Xiangmen Ancient City Wall along the moat.(Such experience)could help people learn more about Chinese culture.As far as I can tell,high-net-worth individuals would learn about ancient Chinese culture and Buddhism,and they know how to appreciate

256、traditional Chinese culture.I have a(billionaire)friend who is not from Suzhou but would ask her driver to take her to Suzhou on weekends for the Kunqu Opera and Suzhou Pingtan,storytelling and ballad singing in the Suzhou dialect when she gets antsy about tutoring her child in homework.Yilan,post-9

257、0s,Female,Hotel Industry,SanyaI like Suzhou and Hangzhou since I was little.I naturally prefer them since I think they are immersed in rich culture.I like the Suzhou Garden,the museum designed by Ieoh Ming Pei and the True Color Museum very much.When I was still in school,I paid a visit to such plac

258、es and listened to Kunqu Opera and appreciated much of the traditional culture that any tourist like me could experience.I think its honorable for Suzhou to have inherited classical Chinese aesthetics.I am personally optimistic about the development of the neo-Chinese style.As we are more confident

259、in our culture,we can also translate Chinese aesthetics into products of luxury brands or present them to more foreigners such as Westerners.I believe that it is because we harbor more cultural confidence that more and more Chinese brands have appeared on global stage.JOE,post-85s,Male,Advertisement

260、 Industry,SuzhouI would take my child to learn about Chinese culture,history and art,things that our generation missed as we adopted the Western system for art education.Qingqing,post-90s,Female,State-owned EnterpriseIve been learning about Qipao.When I scroll through RedBook,I check posts about Qip

261、ao mainly because Im interested in it.I would also post the Qipao items Ive purchased on it.2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin China46One-on-One InterviewsBeagle,post-90s,Female,Investment Industry,Bei

262、jingHerms aligned with Chinese craftsmen of intangible cultural heritage to create silk scarves and shot a documentary clip about them.When I watched a film then,the clip showed up in the middle maybe because Herms sponsored the restoration of the film.The image of the brand elevated in my heart sin

263、ce it was no longer just about being expensive.Dabai,post-85s,Male,Internet Industry,BeijingFrankly,I think the absorption of Chinese culture and element in the design of luxury brands is discouraging based on cases in recent years.Foreign brands and their designers truly cant grasp what Chinese cul

264、ture really is.For instance,they would present the Chinese zodiac design during every Spring Festival by simply changing the shape of the animal and mechanically put it on the product.However,I dont view such practice as the integration of Chinese culture but a marketing maneuver in the name of embe

265、dding Chinese culture.Miaomiao,post-90s,Male,Transportation Industry,BeijingWhen the Year of the Tiger approached,many limited editions for China popped up.I think thats how foreigners view Chinese elements.These products are somewhat unappealing from my point of view owing to the way the elements a

266、re used.Fanbufan,post-00s,Male,An Intern of Media Industry,BeijingUsing Chinese elements is the luxury brands approach for entering the Chinese market.Yet,the products all look hideous.Worker in Lujiazui-Beijing,post-95s,Female,Financial Industry,ShanghaiI think the idea of incorporating Chinese ele

267、ments into luxury brands is meaningful as a form of culture export.However,the products they create are so-so.I flipped through a lot of New Year catalogues of many luxury brands.The significance of the elements shouldnt be misunderstood,and the products shouldnt be just in red,green or purple.HYPSM

268、 Consultant,post-90s,Male,Educa-tion Industry,ShanghaiIts a great idea to combine luxury brands with Chinese elements.I always like things in the ancient Chinese style.Nice-looking products would stir up the desire to purchase.Many years ago,a brand presented a pair of shoes I adored.They were in th

269、e pattern of blue and white porcelain.2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin China47Xinxin,post-00s,Female,Student,BeijingDora,post-90s,Female,Civil Servant,ChengduLuxury brands provide custom-made product

270、s featuring the Chinese zodiac signs,but I think they are not quite there yet.Sometimes they are too“Chinese;”it feels tacky,if one is not careful.Sometimes they are too“Western”or abstract,it seems that they havent done a great job incorporating Chinese elements,which is quite difficult for luxury

271、brands.I havent seen any brand that has done a good job in this regard.During the Spring Festival,I happened to discover cases of luxury brands adopting Chinese elements on social media.In recent year,people seem to prefer Chinese elements.Yet,there is news on luxury brands insulting China or Chines

272、e culture over the past couple of years.If the finished products with Chinese elements look good,it would give people the impression that the brand respects China;since they are compatible with Chinese culture despite the fact that they are from countries whose culture is quite different.The integra

273、tion of Chinese elements must be carried out with care and dedication or else I think its skimping to occupy the Chinese market and to lure the Chinese to purchase the products instead of incorporating the culture attentively if they just lay one element after another on top it.Only dedicated work u

274、niting Chinese elements and luxury brands can attract me.Luxury Businessin China2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?48Luxury Businessin ChinaThe union between a real estate project and art work,art event and art industry

275、 has been well-received by high-end consumers.Many participants of the survey have displayed their preference for commercial complexes featuring art,such as K11 and SKP-S.At the end of 2019,SKP-S Beijing presented a collection of visual art installations inspired by a sci-fi story themed around“Immi

276、gration to Mars”on an opening day.Korean glasses brand Gentle Monster designed an avant-garde installation“The Future Farm”which went viral on social media,and international brands such as Dior,Prada and so on unveiled their brand-new retail stores here.When SKP-S Xian was inaugurated at the end of

277、last year,it conceived a retail concept themed“A Journey of Rebirth back to Earth”that inspired tenants like fashion brands and luxury brands to launch theme-based concept stores specifically.Recently,“METAVISION”debuted at K11 MUSEA in Hongkong,keeping up with the hype around NFT,a non-fungible tok

278、en,that has taken the world by storm.Deji Plaza Nanjing has furthered its exploration of an art-oriented commercial complex featuring“business,art and technology”after a new round of adjustment and upgrade by setting up“Deji Cultural Complex”which comprises the Deji Art Museum,Deji Gallery and Art B

279、ookstore to create a bond among space,people and urban culture.Inside Suzhou YANLORD CANGJIE Village,a project set Enthusiasm for art-driven commercial complexesfor launching,a century-old historical mansion of the Republic of China has been completely renovated and opened to the public in advance.B

280、efore CANGJIE opens for business,“Former Residences Garden,”a mixed-use public space embodying the essence of Suzhou culture for the promotion of modern art will act as a spokesperson for YANLORD CANGJIE.In the future,YANLORD CANGJIE will also set up more space for art exhibitions to promote the art

281、 of South China and global art.For the younger generation of affluent consumers,culture and art are icing on the cake that can bring the commercial complex to the next level.Instead of being a mere commercial complex or a photogenic spot for“a cursory glance,”it is transformed into a new destination

282、 where to“pay a special visit”apart from traditional tourist destinations in the city.Art-themed commercial complexes have also become the living embodiment of the aesthetics and mindset of local community and a platform to elevate consumers experience of culture,art and beauty.Other highly sought-a

283、fter art complexes are Parkview Green Fangcaodi,Beijing,Tianmuli,Hangzhou,etcTheres no escaping that the fusion between art space and commercial one will become a major trend in the future.How to differentiate itself from the others to realize a harmonious marriage between art and business to genera

284、te more traffic and business growth is a new challenge that commercial complexes are facing.2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?49Luxury Businessin China2022 China Luxury Consumer ResearchAnd Market StudyThe first exhibi

285、tion held at Former Residences Garden dubbed“a contemporary media installation exhibition”involved 5 outstanding international artists(group)such as artist Roland Darjes,installation artist Samuelle Green,JUJU WANG,new media group Fn Media Lab and visual artist Brendan Regard to re-imagine premium“a

286、rtistic conception of Suzhou”by building artistic images taking root in the Suzhou culture and history while uniting ancient and modern,Chinese and foreign art.?502022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Beagle,post-90s,Femal

287、e,Investment Industry,BeijingThe most recent time I went to a mall was to SKP-S last month for a pair of glasses.I hadnt been out for quite a while due to the pandemic,so I planned to visit a book shop at SKP-S after the purchase.I normally think that sales working in stores of luxury brands have a

288、bad attitude and are a little contemptuous,but SKP-Ss bookstore is the reason why I havent stopped visiting the mall.Its interior decoration and installations are two other reasons to visit it as they are extraordinary.Xixi,post-85s,Female,Civil Servant,ChangzhouAmong domestic shopping malls Ive bee

289、n to,my favorite is Deiji as its spacious and larger in area.If its not for shopping,Fangcaodi in Beijing is another place to be since it is also spacious.Sometimes,there are art exhibitions there and Im interested in them.It also has some appealing small design so that even if we dont go there for

290、shopping,wed still wander around or check it out.JOE,post-85s,Male,Advertisement Industry,SuzhouI usually shop online instead of going to shopping malls in Suzhou.Personally,I need an integrated shopping mall to meet my basic needs.My friends dont go shopping offline often either and they probably j

291、ust ring the Sales people and ask to deliver what they need.I wouldnt go to a mall to visit a certain store or to make a purchase unless there is also an exhibition,event or bazaar.Panda roux,post-95s,Female,Media Industry,NanjingOn the top of Deji plaza is a museum.I have a friend who visits Deji o

292、nly to go to the museum,not for buying a product from a certain brand.I think having a museum is another highlight that attracts people to go to a mall because it makes the mall more interesting than just a place for shopping.Luxury Businessin China512022 Research on Luxury Market in ChinaWhere is t

293、he physical and mental place that resonates with Chinese consumers?One-on-One InterviewsDora,post-90s,Female,Civil Servant,ChengduI wouldnt pay a special visit to a new store or mall;but if there is an exhibition,Id go because of it.I think an exhibition is more fun.In April,Burberry presented an ar

294、t-related exhibition and its promotion was quite intriguing.Its tempting to see luxury brands have an art-related update or collaborations with artists.Xiaoli,post-90s,Education Industry,ChangchunI like the MixC Shenzhen very much.I often go there on foot after work since my work place is nearby.The

295、re is a small space for art exhibitions and photogenic spots inside while themed exhibitions are held outdoors from time to time.I would pay attention to the design,glazed faade,new media installations or projections inside a large piece of glass.Even if I dont have the buying power to purchase prem

296、ium brands,I am still happy to pay a visit there for the experience.I gravitate towards such experiences where I could go there without buying anything.Yilan,post-90s,Female,Hotel Industry,Sanyashopping malls in Sanya are not quite artistic;as theyre all about consumption without much space for an i

297、mmersive experience.I think that there is much room for improvement in this aspect for Sanya in the future.Personally,I like K11.I remember that many years ago,maybe in 2014 or 2015,K11 Shanghai held an exhibition displaying Monets artworks.I think it was great.If I could go to an exhibition with fr

298、iends apart from having a meal or shopping with them,it would offer me an alternative experience.Luxury Businessin China522022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?To many,the psychological meaning of traveling is to:escape fr

299、om familiar people and things,broaden ones horizon on the journey,shift ones perspective and realize self-discovery and self-healing.Under the grip of the pandemic,restrictions have been put on tourism so that theres greater limitations on how far people can go.However,peoples demand for 2022 Resear

300、ch on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaTaking comfort in small things within a smaller scope of activity for deep self-healing VII.Relaxing“vacation”mindsetTravel restrictions have intensified people s pent-up n

301、eeds for a“vaca-tion.”As a result,the“mini-vacation”is taking up discreetly and the destination is shifting from tourist attractions to upscale local hotel or is replaced by spending on household items.self-discovery and self-healing increase as they cant travel as far as they used to.Thus,traveling

302、 has a new definition which involves how people try making any subtle changes they could to their surroundings,local environment or even home to create a sense of novelty and comfort so that their minds could embark on a new journey again.53As the economy recovers from the pandemic,new models of vac

303、ation such as mini-vacations and hotel-staycations begin to gain popularity.Resort hotel has become the earliest type of hotel that is put back into operation.According to our consumer survey,if people succeed in getting away,they would prefer a slow-pace place with the astonishing natural scene and

304、 a place of historic significance than fast-paced first-tier cities.Tonino Lamborghini ROSSO Hotel Suzhou,a brand-new concept hotel by Lamborghini is launched on Yuping Hill.Nestled in the mountains,the hotel is surrounded by natural forests and is adjacent to Taihu Lake.The hotel boasts of recreati

305、onal amenities,ranging from gym,children s playground,and indoor golf course to chess and card room.With its first hotel in China located in Wuzhen,Alilas second one Alila Taihu Suzhou is set on the reclusive Xishan Island which can be connected to the mainland by the Great Taihu Lake Bridge and acc

306、essed by car.Nestled in the picturesque mountain,surrounded by Lake Taihu,the hotel enjoys a panoramic view of spectacular scenery that Lake Taihu and Xishan Island have to offer.Suzhou has attracted many international luxury Upscale hotelhotel groups to launch hotels here one by one owing to freque

307、ntly held commercial events and abundant tourism resource,including Capella Hotel Group,InterContinental Hotels Group,Marriott International,Accor,Hyatt Hotels Corporation and so on:In November 2020,Capella Hotel Singapore signed a contract to establish its tenth hotel worldwide,first in Jiangsu pro

308、vince and third nationwide in Gusu district,Suzhou.Kimpton hotel owned by InterCon-tinental Hotels Group plans to establish its initial hotel Kimpton Bamboo Grove Suzhou in Gusu district,Suzhou and its going to be inaugurated on the third quarter of 2022Currently,Suzhou is home to most international

309、 hotels among non-first-tier cities,exceeding even many provincial capitals.Our survey participants believe that hotels rather than local luxury stores are essential destinations to visit when theyre on a trip.In reality,collaborations between luxury brands and hotels are quite common and a win-win

310、situation in the sense that hotels could create a novel experience for tourists with the help of luxury brands,while the latter could capitalize on the tourism economy with the aid of hotels.The main formats of collaboration involve afternoon tea,limited-time store,boutique store,themed suite,F&B an

311、d lifestyle space and themed exhibitions,such as:2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin China54Van Cleef&Arpels presented its High Jewelry Collection Sous le toiles aka“under the stars”in Stars Hotel in Zh

312、ongwei,Ningxia.Themed events such as a banquet and a concert under the stars and star-gazing in the desert were held in the hotel.Burberry partnered with Andaz Xiamen to provide a limited-time offering called Burberry x Andaz Xiamen Consumers can get a custom-made Burberry popsicle for free if they

313、have enjoyed afternoon tea in the hotel.Christian Dior has teamed up with Sanya EDITION Hotel a couple of times to set up a pop-up#DIORVIBE#boutique in Sanya with a large swimming pool adorned with the Dior logo at the bottom,a spectacular view from a high angle.Our survey participants explain that

314、although they wont necessarily pay a visit to a certain hotel just for 2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin Chinathe collaboration with a brand,brand-themed scenes indeed are eye-catching and refreshing.

315、55Panda roux,post-95s,Female,Media Industry,NanjingLast time I went to Sanya,I requested our tour guide for a room facing the sea.The hotel location is a crucial aspect when I plan for a trip,which means that Im willing to spend a little more of my budget on the hotel.It would even be better if ther

316、e is representative senary around,which would make me truly feel that I am in another place.Xixi,post-85s,Female,Civil Servant,ChangzhouWhen I am on a personal trip,I put more emphasis on quality of the hotel by usually choosing a four-star or five-star hotel.If its a business trip,however,the stand

317、ard is set.A hotel by the sea on Saipan Island impressed me most as they had stand-alone houses with a balcony overlooking the sea and fabulous surroundings.Fuzi,post-85s,Female,Financial Industry,BeijingId give priority to outstanding,popular or internet-famous hotels when I am traveling.We know we

318、ll what stores cities we often visit have,so wed rather try on a new hotel.These cities include Shenzhen,Shanghai,Beijing,Hangzhou and Chengdu.Miaomiao,post-90s,Male,Transportation Industry,BeijingI have not travelled or been on a business trip for three years.If the ban on traveling is lifted,I int

319、end to go to Xinjiang where each season brings different scenes in life.Apart from Xinjiang,Hainan is my next choice,for vacation and relaxation,Id stay in a hotel for a week.Dora,post-90s,Female,Civil Servant,ChengduI want to go to Changsha and Xiamen for the natural scenery and the gourmet food an

320、d meeting with friends.I havent see the sea for a long time because of living in a city.Shuiche,post-90s,Male,Internet Gaming Industry,BeijingCurrently,Id like to go to Sanya and Lijiang for inbound tourism.I often go to first-tier-cities or cities with well-developed internet on a business trip or

321、so.For me,going to Sanya and Lijiang feels truly relaxing.Luxury Businessin China2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?56One-on-One InterviewsHYPSM Consultant,post-90s,Male,Education Industry,ShanghaiI want to go to safe c

322、ities with relatively high living standards,including Chengdu(for its delicious cuisine),Xiamen(for traveling)and Qingdao(a coastal city with agreeable weather).I like spending 8 to 10 days traveling without any specific plans but a general one instead that can be finished within the 8 to 10 days.Wo

323、rker in Lujiazui-Beijing,post-95s,Female,Financial Industry,ShanghaiI want to go to Yunan and Hainan for their natural beauty.Shopping at a duty-free store is a must when I am in Hainan.Sweet and Sour Mandarin Fish,95s,Female,Media Industry,KunshanMany places in China are on my list after the pandem

324、ic ends,such as Chongqing,Xian,Yanbian and Changbai Mountains.Yilan,post-90s,Female,Hotel Industry,SanyaRecently,my friend recommended Dali,so Id like to go.It was 7 or 8 years ago when I visited Yunnan the last time.I heard that there are many stylish B&Bs there and Id like to give them a try.Cheng

325、du has long been a popular destination.I went there in the latter half of last year a couple of times,and it felt like entering into another new version of Shanghai.There are many cafes and bars,but people are hedonists with a more relaxing attitude towards life.So,the whole city is slow-paced,which

326、 makes you feel comfortable about staying for an extra couple of days once youre there.I think Suzhou is also slow-paced,but the cultural experience receives more attention there.Chengdu is more relaxing and people there enjoy the food,drinks and having fun more.Although life in both cities is slow,

327、each lays emphasis on a different aspect.Danlei,post-90s,Female,Technology Industry,BeijingI want to go to places with natural scenery,such as Yunnan,Enshi in Hubei,Yangshuo,Inner Mongolia,once the ban on traveling is lifted;because I want to get close to nature.I would prefer warm places like Haina

328、n in winter and shop at the duty-free stores there.I like Suzhou very much in fact.I used to stay there for two or three days with my friend or to meet local friends every year,which was relaxing,for the food and weather there were great.It was comfortable strolling in a historical garden,but we usu

329、ally went to the old downtown area rather than the new one.Luxury Businessin China2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?57Xinxin,post-00s,Female,Student,BeijingId like to go to many places such as Yunan,Tibet,Xinjiang,Sich

330、uan,Manzhouli and Hainan after the lockdown is lifted.Beagle,post-90s,Female,Investment Industry,BeijingId like to go to places with natural landscapes such as Yunnan,Hainan and Xiamen after the pandemic since we have been in buildings every day without traveling for a long time.So,I want Lvyezhongm

331、ao,post-80s,Male,Financial Industry,Beijing(I would like to go to)scenic areas with natural scenery first and foremost,such as Qinghai in northwest China,west Sichuan and places like Guangxi with a large landscape.Stewed Pear with Citrus,post-90s,Male,Freelancer,BeijingAfter the pandemic,I want to g

332、o to Xinjiang and Tibet for traveling.Although Ive been to a lot of places in fact,including the two,I want to visit them again.Cultural tourism is more or less the same in China,but only the natural landscape KARINA,post-90s,Female,Financial Industry,BeijingId like to go to Yunan,Xinjiang,Tibet and

333、 Guizhou after the pandemic.Fanbufan,post-00s,Male,An Intern of Media Industry,BeijingId like to travel to Guangxi,Yunan,Xinjiang,Tibet,Sichuan,Gansu and Hainan to shop at its duty-free stores after the pandemic.Luxury Businessin China582022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?As consumers spend more time at home since the