1、2022 in a Snap2022 in a Snap1The biggest AR Lenses,moments,and trends that defined this yearA Year For Living in the Moment2A Year For Living in the MomentIn 2022,Snapchatters around the world connected with their closest friends and family and shared their passions for travel,food,fashion,entertain

2、ment,and sports.In celebration of all the ways our community used Snapchat,heres a deep dive into the trends,habits,and interests that became more popular than ever.Join us as we reveal the years most viral AR Lenses,the moments that mattered most to Snapchatters,and the topics that got Snapchatters

3、 talking.9.7 billion timesViral AR LensesPopular Lenses in 2022 include:23AR Lenses inspired Snapchatters with endless ways to express themselves.Cheers to the top AR Lenses that enhanced the year!The Crying Lens has been viewed more than 9.7 billion times since launch.1AR Lens of the Year:EinsteinC

4、artoon KidCute AnimeShookCrying1 Snap Inc.internal data May 01-November 30,2022.2 Snap Inc.internal data as of December 8,2022.The biggest moment on Snapchat is New Years Eve2From experiencing everyday joys to celebrating major occasions,Snapchatters turned to the app to share their favorite moments

5、 all year long.1The Top Engagement Days 4Feb 2 Angel Date Mar 18 HoliApr 1 April Fools DayMay 1 Eid Al Fitr Jun 21 Summer SolsticeJul 30 International Friendship Day Aug/Sept Start of the School Year Sept 23 Australian Football League Grand FinalJanDecOct 22 DiwaliNov 24 Thanksgiving Dec 25 Christma

6、sJan 1 New Years Day1 Snap Inc.internal data Q4 2021-Q3 2022.Included is a list of some of the top Engagement Days based on number of app opens.2 Snap Inc.internal data Q4 2021-Q3 2022.The#1 tagged location was King Abdulaziz Airport in Saudi Arabia.2TravelTravelin 2022How Snapchatters did.5The top

7、trending destinations captured in Snaps include:1Big BenSt.Pauls CathedralSt.Peters BasilicaGuggenheim MuseumThe Empire State BuildingTourism was on the rise for Snapchatters this year,as they took in the sights of cities around the world.1 Snap Inc.internal data May 01 2021-June 22 2022.2 Snap Inc.

8、internal data as of December 8,2022.6How Snapchatters did.FoodFoodin 2022Citrus FruitsKumquatsApricotsLemonsCheetosTortilla ChipsOlivesSalty SnacksGatoradeRed BullSports and Energy DrinksSamosasSpring RollsSashimiFried RiceAsian CuisineTop trending food&drinks captured in Snaps include:1The top tren

9、ding foods captured in Snaps were Ketchup and Sriracha.2Its a battle of salty vs.sweet for the most popular food of the year.The top fast casual restaurants checked into were McDonalds,Starbucks,and Subway.31 Snap Inc.internal data May 01 2021-June 22 2022.2 Snap Inc.internal data May 01 2021-June 2

10、2 2022.3 Snap Inc.internal data as of November 2022.Style Alert:Snapchatters used Lenses to try on shoes 104 million times.27How Snapchatters did.FashionFashionin 2022Shopping is now the#1 reason for using AR,1 especially for seeing how products would match their lives and spaces.The top items that

11、grew in popularity for apparel include:4SwimsuitsJumpsuitsKimonosRaincoatsSunglassesSneakersEyeliner and LipstickThe top items tried via Lenses include:3DressesBack to School Furniture1 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc.|Base Global Consumers:Smartphones users n=24,

12、758|Q.Below are some reasons others have given for using AR.Please choose the main reason(s)you use/would use AR.(NET:To find out additional information about specific products or services,To make shopping experiences easier,To make shopping experiences faster To ask friends/family for their opinion

13、s on what to buy).2 Snap Inc.internal data as of December 8 2022.AR try ons based on number of Lens swipes.3 Snap Inc.internal data as of December 8 2022.Lens try ons is based on the number of Lens swipes.4 Snap Inc.internal data May 01 2021-June 22 2022.8How Snapchatters did.EntertainmentEntertainm

14、entin 2022The number of Snap Stories with music grew more than 3x in 2022.2The most popular songs:1Happy Birthday”by Vitamin A“El Haraka De”by Ahmed Helmy“Like Me Better”by Lauv“Yummy”by Justin Bieber“Heat Waves”by Glass AnimalsThe most popular movies:3Hocus Pocus 2Doctor Strange in the Multiverse o

15、f MadnessHotel Transylvania:TransformaniaMinions:The Rise of GruThor:Love and ThunderThe most popular TV shows:4Cobra KaiEuphoriaLove IslandStranger ThingsHouse of the Dragon1 Snap Inc.internal data January 1 2022-November 12 2022.2 Snap Inc.internal data as of November 2022.3 Snap Inc.internal data

16、 as of November 2022.4 Snap Inc.internal data as of November 2022.9How Snapchatters did.SportsSportsin 2022In the US,the#1 tagged sports venue was Fenway Park.4Cross country skiingSnowshoeingMixed martial artsIndividual sports dominated the fastest growing sports captured in Snaps:2Ski jumpingMounta

17、ineeringThe Grand PrixEngagement spiked for the biggest sporting events mentioned on Snapchat:3Super Bowl LVIWorld CupMarch MadnessThe MastersNFL PlayoffsSports were one of the fastest growing categories Snapchatters captured in their Snaps in 2022.11 Snap Inc.internal data May 01 2021-June 22 2022.2 Snap Inc.internal data May 01 2021-June 22 2022.3 Snap Inc.internal data as of November 2022.4 Snap Inc.internal data January 1 2022-October 31 2022.Year End Story See your own Year End Story on Snapchat10